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Speaker 1: Welcome to Fitness Disrupted, a production of I Heart Radio.

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Speaker 1: I am Tom Holland and this is Fitness Disrupted. Brendan

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Speaker 1: Brazier name is going to be familiar to many of you.

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Speaker 1: For those of you who don't know who Brendan is.

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Speaker 1: If you've heard of Vega Products, nutritional products, that company

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Speaker 1: started by him. Uh, let me just give you his

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Speaker 1: quick bio. All right, Brendan Brazier. He is the formulator

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Speaker 1: and co founder of Vega, best selling author of the

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Speaker 1: Thrive book series, which include the Thrive Diet, Thrive Fitness,

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Speaker 1: and Thrive Foods, two hundred plant based recipes for peak health.

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Speaker 1: He's the creator and host of the Thrive Forward web

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Speaker 1: series and the editor in chief of Thrive Magazine. He's

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Speaker 1: also a former professional Ironman triathlete and a two time

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Speaker 1: Canadian fifty kilometer ultra marathon champion. Brendan is regarded as

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Speaker 1: one of the world's lead authorities on plant based performance nutrition,

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Speaker 1: and he works with several NHL, NFL, Major League Baseball, UFC,

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Speaker 1: and Olympic athletes. As a result of that, Brendan now

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Speaker 1: invests in and works with socially responsible food and tech

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Speaker 1: companies whose mandate is to fix our food system and

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Speaker 1: reduce the environmental strain of food production. So if you're vegan,

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Speaker 1: if you're in that world, you most likely know Brendan

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Speaker 1: just an amazing guy. You know, he went from being

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Speaker 1: the professional triathlete, which is a brutally hard world to

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Speaker 1: make a living in, and then he created this incredible company,

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Speaker 1: and I'll talk to him about it. I actually wrote

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Speaker 1: for Vega for a year, had an awesome experience, great company,

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Speaker 1: super scientifically based, the most actual scientifically based job I

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Speaker 1: ever had as far as writing went. Talked to him

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Speaker 1: about that quickly. But he's got a new product out

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Speaker 1: and we're going to talk about it. He's done all

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Speaker 1: the other interviews and and you can listen to those,

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Speaker 1: but I want the show to be you nique in.

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Speaker 1: We're going to talk to him about his newest product line,

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Speaker 1: and it's alcohol, alcohol based healthy drinks, and I'm sure

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Speaker 1: he'll talk about the healthy part, and that's what it

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Speaker 1: comes down to. So we're talking excessive moderation. Right, So

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Speaker 1: for those of you who drink alcohol, you want even

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Speaker 1: that ideally to be healthier if possible. Right, we talk

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Speaker 1: about trying to make those choices we control what we eat,

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Speaker 1: how much we move, and our attitudes. Well, if you

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Speaker 1: have options, there are so many different healthy options. As

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Speaker 1: I say, when it comes to eating. When people say

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Speaker 1: I don't enjoy eating healthy, no you just haven't found

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Speaker 1: the foods you enjoy. I don't enjoy exercise, No, you

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Speaker 1: haven't found the exercise you enjoy. So I wanted to

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Speaker 1: bring him on to talk about this new UH line

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Speaker 1: of drinks he has. They have alcohol in them, and

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Speaker 1: they have so much more. So it's another option because

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Speaker 1: I believe and live by working hard and playing hard

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Speaker 1: excessive moderation, so you don't overdo the booze, but you

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Speaker 1: can have it. When we look at people, how many

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Speaker 1: times do I bring up the blue zones? But for

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Speaker 1: good reason. People who live really long, healthy lives, they tend,

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Speaker 1: they don't tend they drink alcohol. Okay, but they're doing

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Speaker 1: healthier versions because there are healthier versions. They're also pairing

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Speaker 1: it with other foods and and things that have a

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Speaker 1: certain effect. But the point is that you can have

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Speaker 1: it if you want to have it within you know

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Speaker 1: the moderation realm. And I always say that extremes are easy.

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Speaker 1: They're easier to say oh, I'm not gonna have any

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Speaker 1: cookies or I'm gonna have one. Moderation. We need to

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Speaker 1: learn how to have a little frequently rather than a lot,

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Speaker 1: a little bit binging going on, fat diets, back and forth,

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Speaker 1: yo yoing. No, let's find the healthier alternatives of everything,

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Speaker 1: including alcoholic beverages if that's what you're gonna drink. And

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Speaker 1: you know, it's simple ingredients, as I'm sure he'll talk about.

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Speaker 1: But it's an interesting story because he's someone, if I'm

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Speaker 1: not mistaken, who didn't drink for a really long time

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Speaker 1: for performance reasons. But again, the point is moderation. The

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Speaker 1: point is doing a little bit of exercise frequently, eating

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Speaker 1: healthy frequently, and the twenty can be healthier and it's

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Speaker 1: going to be more enjoyable. All right. So when we

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Speaker 1: come back from the break, Brendan Brazier very excited to

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Speaker 1: speak with him finally, have read about him for years. Again,

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Speaker 1: worked wrote for him for his company for a year.

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Speaker 1: I have one of his books, Thrived Fitness, in front

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Speaker 1: of me as we speak. And again he's got this

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Speaker 1: new company or yeah, new company and new products that

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Speaker 1: he's to talk all about. And we will be right

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Speaker 1: back with Brendan Brazier, and we are back. As I

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Speaker 1: said in the intro, could not be more excited as

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Speaker 1: an iron Man guy, as someone who's been in the

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Speaker 1: fitness world for a while, and as someone who has

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Speaker 1: used his products for a long time as well. Brendan

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Speaker 1: Brazier is on the line. Brendan, thanks so much for

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Speaker 1: taking the time. I really appreciate it than Tom. And yeah,

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Speaker 1: as I was saying, you know, I go way back.

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Speaker 1: I've done a bunch of iron Man's myself, tortured myself

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Speaker 1: all over the world, and then a couple of years back,

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Speaker 1: I wrote for your website, which was really fun and

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Speaker 1: really challenging, Brendan, because it was the most rigorously vetted

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Speaker 1: writing job I've ever had, and that was just kind

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Speaker 1: of really refreshing. Was challenging, but it was refreshing, and

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Speaker 1: you know, that's a rare thing in fitness, I would

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Speaker 1: say today when it comes to reach. I appreciate that. Yeah,

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Speaker 1: it absolutely is. And yeah, we're really big on science

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Speaker 1: and uh um, which is a is a rarity of

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Speaker 1: these days, I know, but um, I appreciate you being

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Speaker 1: part of it. It was fun and you know, everything

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Speaker 1: had to have the footnote and the research and the

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Speaker 1: recent research, and then it was even chat. I mean

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Speaker 1: it was so great. So yeah, that was a really

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Speaker 1: great experience for me. So you know, you started off

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Speaker 1: doing the Iron Man's, you did the ultras, you started

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Speaker 1: a vague and now you've got a whole new kind

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Speaker 1: of focus and gets me excited because it's about boost

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Speaker 1: So let's talk about your newest and you know a

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Speaker 1: Myrish Catholic, so this is right up my I'm all

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Speaker 1: about excessive moderation. Brendan, work hard, play hard, and talk

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Speaker 1: about what you're doing now one of the new things. Yeah. Thanks.

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Speaker 1: You know, I never would have guessed that I would

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Speaker 1: have um gone into to this industry at all. I

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Speaker 1: mean I didn't drink for fourteen years and I was

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Speaker 1: just racing full time and training, and um, you know,

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Speaker 1: just kind of thought that any kind of alcohol was

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Speaker 1: at for you know what I think are probably pretty

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Speaker 1: obvious reasons. And then one day I was a whole

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Speaker 1: Foods in Venice and just walked in was looking at

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Speaker 1: some actually you know, I was looking at that the

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Speaker 1: labels of craft beer are often quite well done. I found,

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Speaker 1: like just from a graphic standpoint, and um, I just

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Speaker 1: was checking that out, like no interest in buying beer

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Speaker 1: at all, but checking that out. And I saw this

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Speaker 1: one product sitting there called One on one Cider, and

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Speaker 1: I picked it up. I was looking at it and

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Speaker 1: it only had one ingredient, was just apples, And I thought,

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Speaker 1: how is it possible that there's just apples one ingredient,

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Speaker 1: not even water added, and it's zero sugar said on

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Speaker 1: the can probiotic, and UM has a bunch of other

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Speaker 1: trace vitamins or yeah vitamins in it. So I thought

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Speaker 1: that was pretty interesting, and so I actually emailed info

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Speaker 1: out One on one sider dot com just to find

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Speaker 1: out more, and Sky responds right away. Mark mccavish who

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Speaker 1: UM was the owner of the company and founder, and

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Speaker 1: knew of me through Vega. He um he's actually originally

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Speaker 1: from Canada as well, and he and in the fitness

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Speaker 1: industry and he like Vega. So we we met up

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Speaker 1: and we became friends and and then business partners, and

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Speaker 1: I helped him out with One on one Sider, and

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Speaker 1: I thought, you know, how how bad can it be

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Speaker 1: one ingredient that's just sat there for a while, it's

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Speaker 1: just fermented. So I, you know, I tried it. I

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Speaker 1: I really liked it. I felt good, I felt clear

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Speaker 1: and focused, and I found it helped with that jestability,

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Speaker 1: which makes sense because the probiotics and it's just really good.

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Speaker 1: And then so we collaborated and did basically the base

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Speaker 1: of one on one sider and then blended it with

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Speaker 1: botanical adaptagens and a botanical um superfoods as well that

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Speaker 1: are also fermented. So ah, yeah, that became pulp Culture,

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Speaker 1: which we actually just launched a few months ago. So yeah,

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Speaker 1: completely a turn. I would not have guessed even a

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Speaker 1: year ago. Right, And you I assume you stopped the

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Speaker 1: drinking when you were a professional athlete and you're thinking,

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Speaker 1: you know, how do I maximize my performance? Right, and

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Speaker 1: you know, easy to cut that out? Yeah, that's it.

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Speaker 1: And you know I never had any bad experience or

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Speaker 1: anything like. It was never problem for me or anything.

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Speaker 1: But yeah, it was just another one of those things

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Speaker 1: I figured, well, you know, you know, I don't feel

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Speaker 1: amazing after and you know, a bit dehydrated and just

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Speaker 1: you know, maybe a little roggy in the morning, and

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Speaker 1: you want to perform at your best, you know, just

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Speaker 1: cut it out. So that was sort of an easy

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Speaker 1: thing for me. And then I just never even considered again,

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Speaker 1: I never even questioned it, and I didn't even really

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Speaker 1: like I think most people that I'm learning haven't really

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Speaker 1: taken the time to understand alcohol and different types of

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Speaker 1: alcohol and how it's made and how some are you know,

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Speaker 1: like I say, it is very very simple, which I

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Speaker 1: learned just fermented juice. You just let it sit three months.

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Speaker 1: Like if you put unpasteurized juice in your fridge and

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Speaker 1: let it sit for three months, you would have fermented juice.

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Speaker 1: It's just so simple, right, And the less ingredients is

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Speaker 1: most people are learning if you were the better, right,

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Speaker 1: and it's just more natural. And as you know you're

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Speaker 1: talking about the you're gonna do it, so why not

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Speaker 1: do it as healthy as possible? And you know you have.

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Speaker 1: I've been trying them and enjoying them like crazy. Uh

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Speaker 1: four different drinks that I've tried that are that are

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Speaker 1: kind of all different as well, once you talk about

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Speaker 1: those a little bit, right, So yeah, the idea was,

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Speaker 1: you know what I thought was interesting and Mark thought

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Speaker 1: was interesting was that people like ourselves are ingredients readers.

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Speaker 1: We are not eat food if we don't know what

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Speaker 1: the ingredients are worth. They resource, like, we're very meticulous

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Speaker 1: about it, and we just thought it was odd that

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Speaker 1: people would then let that all go when it came

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Speaker 1: to alcohol and they didn't care how it was made,

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Speaker 1: where the ingredients were from. They just sort of all

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Speaker 1: went out the windows. So we thought, can we make

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Speaker 1: something that is, you know, had alcohol in it, but

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Speaker 1: it's held to a high standard as food would be

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Speaker 1: for these folks. So, um, we just we thought that

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Speaker 1: was very interesting. So, as you mentioned, we have four

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Speaker 1: different ones and there's one fault think that's kind of

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Speaker 1: heavier on the macha, so there is a bit of

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Speaker 1: naturally occurring caffeine from the macha, and then there's Hustle,

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Speaker 1: which is sort of a more ginger dominant flavor. It

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Speaker 1: also has passion fruit strawberries as lines main as well

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Speaker 1: to help focus. And then there's Restore. There's milk thistle

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Speaker 1: dandelion helps restore and um has some rati in it

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Speaker 1: as well. It's good for relaxing. And then there is Relax,

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Speaker 1: which is the final one that has kind of a

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Speaker 1: lavender dominant flavor that also has line or has a

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Speaker 1: ratio in it as well, and um, yeah, they all

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Speaker 1: have a function and that was the thing with like

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Speaker 1: why can't a drink that has alcohol and it also

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Speaker 1: be functional? And to be honest, we don't think of

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Speaker 1: these as alcoholic beverages anymore than we think of them

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Speaker 1: as probiotic beverages or cheto beverages or you know, digestible

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Speaker 1: aide beverages. You know, it's just they happen to have

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Speaker 1: alcohol in them just because they were fermented. Like we

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Speaker 1: don't add alcohol or anything like that focus the Yeah,

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Speaker 1: but I could see these obviously they're gonna be a

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Speaker 1: huge hit for the summer. I mean, like carbonated to

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Speaker 1: you know, just refreshing with that kind of feel. But yeah,

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Speaker 1: so you know, like I'm sure you ware of the

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Speaker 1: hard celts are crazed that you know, it's gone really

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Speaker 1: big and and again it's you know, it's it's not healthy.

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Speaker 1: It's just it's smalt liquor that's been mixed with sparkling

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Speaker 1: lotting and it's not you know, pretty low in calories

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Speaker 1: and and you know, low in carbs, but it's not

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Speaker 1: good for you. They just take some of the stuff

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Speaker 1: you don't want away, but they don't add anything good.

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Speaker 1: So you know, this is a way to not only um,

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Speaker 1: not have something that's not as bad, but actually something

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Speaker 1: that's that's good for you, right, right, and that you know,

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Speaker 1: I did a show and talked about first level of

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Speaker 1: second level stuff where people will say, you know, what

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Speaker 1: protein do you have and you know, discussion for another day.

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Speaker 1: And for me, it's always, you know, get the behavior

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Speaker 1: there first, so start eating enough protein and then let's

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Speaker 1: get to the quality. You know, for for many people,

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Speaker 1: just to get that behavior to start learning about it.

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Speaker 1: And that's why I loved your products and still do,

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Speaker 1: is you know, they're more expensive because there's better ingredients.

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Speaker 1: You get what you pay for, right, And that's that's

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Speaker 1: something to think about. You know, what we put into

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Speaker 1: our bodies, people have to invest in that as well, right, Brendan,

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Speaker 1: And far too often we're just not doing that where

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Speaker 1: there comes to any of this the alcohol, the protein

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Speaker 1: or whatever. Yeah, I totally agree, of course. I mean, yes,

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Speaker 1: preventive medicine in a sense, you know, you invest in

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Speaker 1: high quality food in your odds of getting sick go down,

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Speaker 1: you know, sort of the first form of health insurance

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Speaker 1: is to try not to get sick in the first place.

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Speaker 1: And yeah, costs a little more, but there are things

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Speaker 1: that you can do very cheaply, of course, you know,

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Speaker 1: like I mean for years when I was racing full

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Speaker 1: time traff on, you know, just barely making enough money

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Speaker 1: to to live and you know, just be pre resourceful

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Speaker 1: and to say it, a lot of beams and rice

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Speaker 1: and and not even in the cans like those are

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Speaker 1: too expensive, like completely full on you know, two dollars

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Speaker 1: worth of black beans and like keen wak, right, like

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Speaker 1: it's and cheap and easy and yeah, yeah you buy

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Speaker 1: in bulk. I'm with you. You know it could give

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Speaker 1: become That's what an excuse for people, right as I

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Speaker 1: can't eat healthy it's so expensive. No, it's not. You

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Speaker 1: just haven't done your homework and you haven't you know,

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Speaker 1: learned how to do it. And when you were not

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Speaker 1: how to do it can actually be less expensive and

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Speaker 1: especially in the long term. But people weren't thinking that

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Speaker 1: way either. Yeah. No, I always felt for you guys

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Speaker 1: who were the pro triathletes because you know, what was

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Speaker 1: your racing weight. It was probably something crazy low too,

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Speaker 1: and still was, um it was around yeah, I mean

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Speaker 1: it's about fifteen pounds lighter than I am now. It

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Speaker 1: was around Oh wow, have you I thought, yeah, but

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Speaker 1: you're so yeah, just over six ones. So you know,

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Speaker 1: I was never super light as a racer, you know,

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Speaker 1: like some of these climbers, a cyclists, um, who are

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Speaker 1: amazing climbers, are hundred and thirty five pounds, and I

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Speaker 1: was never like that. It was more of you know, um,

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Speaker 1: like I should ride well on the flats, and that

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Speaker 1: was sort of more my strength than climbing. So I

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Speaker 1: wasn't look at the far end of the weight the

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Speaker 1: lightweight spectrum. But um, yeah, still, I you know, I

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Speaker 1: feel better now, fifteen pounds heavier. I feel all around.

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Speaker 1: Is I'm a better athlete, I'm stronger, I'm you know,

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Speaker 1: probably not as efficient obviously carrying a little extra muscle,

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Speaker 1: but I can do other types of workhouse boxing and

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Speaker 1: some kettlebells and stuff, and I just feel all around

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Speaker 1: fitter and stronger, which obviously triathlon, as you well know,

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Speaker 1: it's not about balance, you know, it's about getting as

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Speaker 1: efficient awesome as possible as swimming, biking, running, So that's

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Speaker 1: a whole different thing. You're right on the border and

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Speaker 1: you'll you'll appreciate. Gene Stone, I interviewed years ago for

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Speaker 1: a video thing for Men's Health and I walked into

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Speaker 1: his office and the first thing he said out of

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Speaker 1: his mouth, I'm you know, yet to meet him, and

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Speaker 1: he said, you eat too much protein. You basically you

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Speaker 1: have too much muscle, right, So I totally can empathize.

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Speaker 1: It's about you know, it's about being healthy and that

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Speaker 1: kind of stuff, which you know pro athletes it's it's

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Speaker 1: a different game, you know, they and you had to

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Speaker 1: kind of stay on that borderline between you know, that's

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Speaker 1: why people DNF at the start of a race, right,

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Speaker 1: you kind of overshot the dieting down. So it's a

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Speaker 1: challenge that I don't think many people truly understand. And yeah,

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Speaker 1: so excited for this new project of yours. And as

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Speaker 1: I said, I'm enjoying it. And people always want to know,

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Speaker 1: what what's your day to day, like give us a

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Speaker 1: day of eating for you. Now you know, I'm not

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Speaker 1: racing professionally anymore. Um, I haven't quite some time, but

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Speaker 1: I just I do workout or two a day. I'll

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Speaker 1: do um, you know, bike ride or run, um and

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Speaker 1: then Jim workouts that type of thing. So, you know,

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Speaker 1: nothing crazy. But as far as eating goes, I you know,

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Speaker 1: I really actually like, um, some things that I think

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Speaker 1: people would would not expect me to like. But just

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Speaker 1: like single ingredient cereal like puffed uh puffed rice, puffed

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Speaker 1: wheat even I mean, I don't have an issue with

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Speaker 1: gluten if it's from an heirloom variety. So like commute

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Speaker 1: is an heirloom type of wheat, as I'm sure you know,

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Speaker 1: and so there's a bit of gluten, but it's you know,

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Speaker 1: it's um, it's naturally occurring of course, and having that

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Speaker 1: with a Vega sport protein on that, so I water

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Speaker 1: it down a bit. So instead of using like some

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Speaker 1: sort of almond milk or rice milk, I just have

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Speaker 1: vega spport protein with um. Yeah, like puffed commute basically

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Speaker 1: uh put um, put some walnuts on there, and uh

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Speaker 1: you know. That's pretty much my breakfast most days is

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Speaker 1: clean carves, good high quality protein, A put a good

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Speaker 1: quality fat in there and then um. You know. I

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Speaker 1: like sprouted bread quite a lot as well, has um

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Speaker 1: six pounds of protein per slice, and having avocado on

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Speaker 1: that I do quite a bit. I like that, a

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Speaker 1: lot of a rugle, a lot of greens, arugle, it

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Speaker 1: being my favorite. I grow a lot myself. Um in Venice,

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Speaker 1: so I'm fortunate to have a little garden here. And um,

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Speaker 1: I yeah, I eat pretty simply really like I don't

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Speaker 1: make a lot of recipes. I really just eatum simple

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Speaker 1: like roast vegetables as well, and rice and bean pasta

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Speaker 1: I like quite a lot as well, So I just

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Speaker 1: kind of mix it up. And just I agrees too.

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Speaker 1: I find I don't eat big meals, but you know,

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Speaker 1: three kind of sit down meals. I find I think

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Speaker 1: more clearly when I don't do that, when I'm never

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Speaker 1: really full, like just you know, um, back in the

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Speaker 1: day when I did trath On, it was, you know,

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Speaker 1: I would be full after each meal because I needed

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Speaker 1: to be to take that and I just didn't didn't

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Speaker 1: feel as good and you felt tired after and things

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Speaker 1: like that. And so yeah, I don't do that anymore

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Speaker 1: because I don't have to. I just don't eat that

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Speaker 1: much food. But you and that's interesting because that was

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Speaker 1: my next question. You answered it. You're constantly fueling, so

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Speaker 1: you've got intermittent fasting and all that stuff. Again the

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Speaker 1: topic for another day. But you know, fuel is important.

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Speaker 1: I always say running, right, I mean, we got a

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Speaker 1: fewer bodies, We've got a fewer brains, and people are

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Speaker 1: always surprised, in my experience to find out that you

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Speaker 1: eat simply had a bodybuilding woman on and you know,

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Speaker 1: it's simple stuff. It's it's basic whole foods, and I

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Speaker 1: think people are waiting for that crazy you know, I'm

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Speaker 1: not even quite sure what they're waiting for, But when

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Speaker 1: you get that simple answer from someone like you, I

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Speaker 1: think they're always surprised to some degree, right that it is.

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Speaker 1: That's simple, it's it's simple ingredients, and it's throughout the day.

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Speaker 1: And you know, someone who eats the standard American diet

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Speaker 1: would probably I think this all tastes for a well.

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Speaker 1: But over time, of course, as you know, your palate

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Speaker 1: changes and you you really start to crave just very simple, fresh,

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Speaker 1: all foods. You notice different flavors and different types of

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Speaker 1: lettuce that you know, someone who doesn't have have the

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Speaker 1: palate for that just wouldn't because they're they're eating over

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Speaker 1: flavored foods, so they're they're taste but as they're desensitized essentially,

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Speaker 1: and they just don't pick up on the just the

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Speaker 1: subtle He's a flavor that I found I really started

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Speaker 1: to as um as my duy got cleaner and cleaner,

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Speaker 1: so they used to enjoy it, and I just see

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Speaker 1: whatever I want. But what I want to eat is

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Speaker 1: this actually happens to be very good for me, just

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Speaker 1: you know, over time, that's just sort of the way

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Speaker 1: where your body wants to eat. So I don't feel

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Speaker 1: deprived at all. Uh, I just eat. Yeah, Like to say,

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Speaker 1: what I want to eat, I think it all tastes great.

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Speaker 1: And that's what people have to learn. And I know

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Speaker 1: that's a huge part of your whole life and what

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Speaker 1: your wife's work is is to help people with that.

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Speaker 1: And I have the same experience, Brendan, and it's you know,

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Speaker 1: I know what a piece of cake tastes like, so

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Speaker 1: do you. But I crave, like I literally crave. I

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Speaker 1: had it right before we went live to talk about

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Speaker 1: or to eat um protein shapes with you know, frozen blueberries.

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Speaker 1: I use. I still use your essential oils, protein powder,

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Speaker 1: banana and that's it, an almond milk, and I crave that,

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Speaker 1: you know. And I say to my wife, like that

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Speaker 1: is so much more palatable and and and enjoyable to

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Speaker 1: me than so much of the mass marketed stuff. But

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Speaker 1: people don't realize that that switch can be flipped and

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Speaker 1: as you said, you don't feel deprived. You want it,

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Speaker 1: you you crave it in a good way. And people

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Speaker 1: need to understand that that happens, right, and and it's

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Speaker 1: not just you and me, it can be them as well.

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Speaker 1: Oh yeah, I agree, And you know, I think that's

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Speaker 1: one of the biggest misconceptions is that people I feel

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Speaker 1: as though they have to eat soup and stock good

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Speaker 1: for them, or that they not the sock of team

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Speaker 1: that they don't enjoy eating. They just feel like, right,

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Speaker 1: it's one or the other. It's like they have to

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Speaker 1: make a choice. Do I want to eat what I

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Speaker 1: enjoy or do I want to see all good and

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Speaker 1: be leaned and have a good life and sleep ball

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Speaker 1: and everything. But oh, it's just yeah, it's they just

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Speaker 1: take small steps and start transitioning that way, you know,

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Speaker 1: you can have it all. Really just takes a little

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Speaker 1: bit of time. It takes time. And it's the same thing,

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Speaker 1: right Brendon exercise and nutrition. I always say people say, oh,

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Speaker 1: I don't enjoy exercise. They say, no, it feels really good.

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Speaker 1: You just haven't found what you enjoy the same thing

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Speaker 1: with food. It's not that you don't enjoy healthy foods.

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Speaker 1: It's just you haven't tried a whole variety and figured

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Speaker 1: out what works for you and then the experiences. You know,

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Speaker 1: I tend to eat the same healthy foods over and

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Speaker 1: over and then rotate them and things like that. So

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Speaker 1: there's not a huge variety and I'm always trying to

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Speaker 1: expand upon that. But when you find the healthy food,

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Speaker 1: you stick with it. When you find the healthy exercise,

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Speaker 1: you stick with it. And it's different for everybody. Yeah,

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Speaker 1: I agree. You know, it's like with um. You know,

423
00:21:40,760 --> 00:21:42,520
Speaker 1: some people say you just, oh, you gotta do yoga.

424
00:21:42,600 --> 00:21:44,080
Speaker 1: Yoga is great for you, and I you know, I

425
00:21:44,119 --> 00:21:47,040
Speaker 1: think physically it would be great for me. But if

426
00:21:47,080 --> 00:21:50,040
Speaker 1: you don't enjoy it and you just really dread doing something,

427
00:21:50,160 --> 00:21:53,119
Speaker 1: then just find something else because you don't want to.

428
00:21:54,119 --> 00:21:55,639
Speaker 1: You don't want to have to force yourselves to do

429
00:21:55,720 --> 00:21:59,159
Speaker 1: stuff that you really don't like. Um, every day just

430
00:21:59,240 --> 00:22:03,280
Speaker 1: thinking your willpower and your you know, and then when

431
00:22:03,320 --> 00:22:05,520
Speaker 1: you actually do have to say something is difficult, your

432
00:22:05,560 --> 00:22:07,440
Speaker 1: willpower is go on. I wrote about that one of

433
00:22:07,480 --> 00:22:09,399
Speaker 1: my books. I thought it was pretty interesting to some

434
00:22:09,440 --> 00:22:12,240
Speaker 1: of the research I did, And yeah, like willpower is

435
00:22:12,280 --> 00:22:14,040
Speaker 1: like the reservoir, you know, you can drain it. So

436
00:22:14,080 --> 00:22:16,320
Speaker 1: if you're just every day you're doing these things that

437
00:22:16,359 --> 00:22:18,720
Speaker 1: you feel as though you don't enjoy it, they're good

438
00:22:18,720 --> 00:22:21,159
Speaker 1: for you. Over time, it's gonna it's gonna catch up

439
00:22:21,200 --> 00:22:23,000
Speaker 1: with you. So you've got to find you enjoy I

440
00:22:23,000 --> 00:22:25,320
Speaker 1: completely agree with us. Yeah, and I talked about that

441
00:22:25,320 --> 00:22:26,920
Speaker 1: in the intro. And I've got one of your Thrive

442
00:22:26,960 --> 00:22:29,480
Speaker 1: Fitness books here on my desk as we speak. And

443
00:22:29,480 --> 00:22:31,280
Speaker 1: and you know, that's that's what always has driven me

444
00:22:31,359 --> 00:22:34,119
Speaker 1: nuts with diets, Brendan is it, you know, and my

445
00:22:34,160 --> 00:22:36,560
Speaker 1: master's is in sports psychology as well. It's the self

446
00:22:36,560 --> 00:22:39,119
Speaker 1: efficacy part. It's the people, as you're saying, get drained

447
00:22:39,160 --> 00:22:42,159
Speaker 1: of that, you know, confidence and the ability to to

448
00:22:42,880 --> 00:22:45,359
Speaker 1: go back and do these things when it was flawed

449
00:22:45,359 --> 00:22:47,800
Speaker 1: from the start. Right. And that's the whole problem with

450
00:22:47,840 --> 00:22:49,680
Speaker 1: so much of the American way is we want that

451
00:22:49,760 --> 00:22:52,480
Speaker 1: quick fix. We think we have to deprive ourselves when

452
00:22:52,520 --> 00:22:59,040
Speaker 1: the solution is the exact opposite. Yeah, it's that simple, right, exactly. Yeah, Well,

453
00:23:00,400 --> 00:23:02,640
Speaker 1: any new books, any new projects other than I'm sure

454
00:23:02,680 --> 00:23:04,840
Speaker 1: you're hard at work on this one right now. Anything

455
00:23:04,840 --> 00:23:07,919
Speaker 1: else in the future that uh, that's fun. Yeah, started

456
00:23:08,119 --> 00:23:10,840
Speaker 1: a meal delivery service actually for athletes. It's only on

457
00:23:10,840 --> 00:23:14,119
Speaker 1: the East Coast right now, so perfectly. Office and kitchen

458
00:23:14,280 --> 00:23:16,920
Speaker 1: are in New York and um it's called fire Road

459
00:23:17,480 --> 00:23:21,119
Speaker 1: so buil delivery service. Of course all plant bases for athletes,

460
00:23:21,160 --> 00:23:25,200
Speaker 1: so it focuses more on any occidents and essential fats

461
00:23:25,240 --> 00:23:29,520
Speaker 1: and protein quality, um, immune boosting properties as well. Really

462
00:23:29,520 --> 00:23:32,560
Speaker 1: comprehensive website that goes deep into the nutritional science of

463
00:23:32,640 --> 00:23:35,399
Speaker 1: every meal. To my fire Road dot com you can

464
00:23:35,480 --> 00:23:38,679
Speaker 1: check it out. But yeah, we'll expand across the country

465
00:23:38,800 --> 00:23:40,639
Speaker 1: at some point, but right now, like I said, just

466
00:23:40,720 --> 00:23:43,640
Speaker 1: the East Coast, so working on that as well. That's great,

467
00:23:43,800 --> 00:23:45,719
Speaker 1: And just real quick before we wrap it all up,

468
00:23:45,880 --> 00:23:48,360
Speaker 1: you know, reading a bunch of your stuff, obviously there's

469
00:23:48,400 --> 00:23:51,240
Speaker 1: so much myths and misconceptions. That's what this shows about.

470
00:23:51,320 --> 00:23:54,719
Speaker 1: It's what you work towards as well. Fruit give your

471
00:23:54,840 --> 00:23:58,639
Speaker 1: quick take on fruit for people. Yeah, I mean, you know,

472
00:23:58,720 --> 00:24:01,800
Speaker 1: I haven't been eating as much lately. I do like fruit,

473
00:24:01,960 --> 00:24:05,399
Speaker 1: I do. Um, you know I it's of course it

474
00:24:05,440 --> 00:24:10,399
Speaker 1: does vitamins, it has some minerals. Um, it's it's not

475
00:24:10,520 --> 00:24:12,680
Speaker 1: sugar of course, as everyone knows, which is necessarily a

476
00:24:12,720 --> 00:24:16,040
Speaker 1: bad thing. You know, sugar isn't necessarily bad if you

477
00:24:16,240 --> 00:24:18,760
Speaker 1: have it before a workout and you're you know, it's

478
00:24:18,760 --> 00:24:21,479
Speaker 1: gonna be an intense workout, so you're gonna burn sugar

479
00:24:21,680 --> 00:24:25,560
Speaker 1: and burn carbs. Um. So you know, like dates, for example,

480
00:24:25,600 --> 00:24:28,480
Speaker 1: I'll have a date and if you um a few

481
00:24:28,480 --> 00:24:31,560
Speaker 1: walnuts before a workout, and I find that that works

482
00:24:31,600 --> 00:24:34,280
Speaker 1: really well. Other types of fruit, I like ones that

483
00:24:34,359 --> 00:24:38,960
Speaker 1: digest easily, different things like mangoes. I quite like apples,

484
00:24:39,000 --> 00:24:41,480
Speaker 1: you know, I've always liked apples and fermented now I

485
00:24:41,480 --> 00:24:43,639
Speaker 1: found I like even better. But even just playing apples

486
00:24:43,640 --> 00:24:48,639
Speaker 1: are good. Yeah. And it's what you pair it with

487
00:24:48,680 --> 00:24:50,880
Speaker 1: two right, it's you know, people don't understand and there's

488
00:24:50,880 --> 00:24:53,480
Speaker 1: a lot of confusion food combinations. But you know you

489
00:24:53,520 --> 00:24:56,560
Speaker 1: can change the effects of the sugar to some degree

490
00:24:56,560 --> 00:24:58,800
Speaker 1: with what you pair it with. People don't quite exactly.

491
00:24:59,040 --> 00:25:01,080
Speaker 1: You have it with fiber routein and fat, it's not

492
00:25:01,160 --> 00:25:04,600
Speaker 1: gonna cause um, blood sugar spike. So people need to

493
00:25:04,640 --> 00:25:08,600
Speaker 1: worry about that. Yeah, exactly. Any any racing in your

494
00:25:08,600 --> 00:25:12,040
Speaker 1: near future, you're gonna get back or no, no, no,

495
00:25:12,040 --> 00:25:15,359
Speaker 1: none of that, No more suffering, Brendan. It's it's no longer.

496
00:25:16,640 --> 00:25:19,359
Speaker 1: I just enjoy being out there. I do a longer

497
00:25:19,440 --> 00:25:21,920
Speaker 1: ride or a longer run each week, and you know,

498
00:25:22,000 --> 00:25:23,399
Speaker 1: I just love being out there on my own. That's

499
00:25:23,440 --> 00:25:24,879
Speaker 1: why I started in the first place. I'm not a

500
00:25:24,920 --> 00:25:27,400
Speaker 1: competitive person by nature, like I don't need to race.

501
00:25:27,840 --> 00:25:29,800
Speaker 1: I just love the activity. I just love being out

502
00:25:29,800 --> 00:25:32,800
Speaker 1: there and um and just being out in the forest

503
00:25:32,880 --> 00:25:38,399
Speaker 1: and and moving moving around basically. So it's again nothing,

504
00:25:39,640 --> 00:25:43,119
Speaker 1: nothing very profound. It's just something that's simple and enjoyable

505
00:25:43,119 --> 00:25:45,720
Speaker 1: to me. Um is really all it is. And I

506
00:25:45,760 --> 00:25:48,160
Speaker 1: totally agree. I do it for you know, sanity first.

507
00:25:48,200 --> 00:25:50,159
Speaker 1: Now you know, it doesn't matter what reason you do it,

508
00:25:50,240 --> 00:25:53,600
Speaker 1: but I'm with you. You know, the running, the the ultras,

509
00:25:53,680 --> 00:25:55,800
Speaker 1: being by yourself, especially in the world today where we're

510
00:25:55,840 --> 00:25:58,520
Speaker 1: just bombarded with you know, technology and all that kind

511
00:25:58,520 --> 00:26:00,280
Speaker 1: of stuff, it is so nice to just go out

512
00:26:00,320 --> 00:26:02,439
Speaker 1: and have that workout right where you know, you're by

513
00:26:02,480 --> 00:26:05,000
Speaker 1: yourself and you're in nature and and there's nothing else

514
00:26:05,080 --> 00:26:07,520
Speaker 1: that's that's going on except for that. And more people

515
00:26:07,520 --> 00:26:09,960
Speaker 1: need to do that, especially today, is to get outside

516
00:26:09,960 --> 00:26:14,200
Speaker 1: and do those kind of workouts. Oh, I agree, yeah, huge,

517
00:26:14,440 --> 00:26:18,840
Speaker 1: just life changing really um for sure. And I went

518
00:26:19,160 --> 00:26:21,960
Speaker 1: to that. Vega last year was the title sponsor of

519
00:26:22,160 --> 00:26:25,320
Speaker 1: iron Man in Kanna, and it will be again this year,

520
00:26:25,359 --> 00:26:28,760
Speaker 1: so it's kind of nice to see that happen. Vega

521
00:26:28,840 --> 00:26:32,280
Speaker 1: really getting deep into the triathlon community and being the

522
00:26:32,320 --> 00:26:35,160
Speaker 1: title sponsor of the iron Men World Championships is really

523
00:26:35,320 --> 00:26:38,119
Speaker 1: um which is really quite a big thing for the brand.

524
00:26:38,320 --> 00:26:40,119
Speaker 1: We've come a long way from bud Light in the

525
00:26:40,640 --> 00:26:44,280
Speaker 1: in the eighties. Right, it's the title sponsor. No. I

526
00:26:44,600 --> 00:26:47,000
Speaker 1: saw that and loved that. I mean, it's just such

527
00:26:47,000 --> 00:26:49,160
Speaker 1: a great thing. And you know, that's what we hope

528
00:26:49,320 --> 00:26:52,720
Speaker 1: is that, you know, you listening, you'll you'll find your foods,

529
00:26:52,720 --> 00:26:55,439
Speaker 1: you'll find your exercise. You know, sure we want to

530
00:26:55,480 --> 00:26:58,320
Speaker 1: be the right weight, but that is not let's finish

531
00:26:58,400 --> 00:27:00,960
Speaker 1: up there, Brendan. You know there's much focus on just

532
00:27:01,040 --> 00:27:02,679
Speaker 1: weight loss, weight loss, weight loss, and of course we

533
00:27:02,720 --> 00:27:04,720
Speaker 1: want to be a healthy weight, but the benefits of

534
00:27:04,760 --> 00:27:09,080
Speaker 1: exercise and eating healthy go so far beyond that. Oh yeah,

535
00:27:09,240 --> 00:27:11,920
Speaker 1: like you saying mental Like there's just so many mental benefits.

536
00:27:12,840 --> 00:27:16,920
Speaker 1: I'm just clearing your head, um and yeah, like cheap

537
00:27:16,960 --> 00:27:19,320
Speaker 1: health insurance. You know your odds are getting sick go down.

538
00:27:19,480 --> 00:27:22,760
Speaker 1: It's just it's just a good overall thing. Just finding

539
00:27:22,760 --> 00:27:24,360
Speaker 1: an activity you enjoy it. You know, if you don't

540
00:27:24,440 --> 00:27:26,800
Speaker 1: enjoy one, try another. We'll find like there's something you're

541
00:27:26,840 --> 00:27:30,240
Speaker 1: gonna like. Like you know, little kids just call it playing,

542
00:27:30,359 --> 00:27:32,840
Speaker 1: they don't call it exercising. They just do it because

543
00:27:33,200 --> 00:27:35,639
Speaker 1: it's in their nature. It's fun. So I think keeping

544
00:27:35,640 --> 00:27:38,439
Speaker 1: the joy in it, uh is really important too, and

545
00:27:38,480 --> 00:27:41,000
Speaker 1: not looking at it is though you have to do it,

546
00:27:41,080 --> 00:27:43,000
Speaker 1: and you know it's just chore, it's just sort of

547
00:27:43,040 --> 00:27:45,879
Speaker 1: it should be fun. Right if someone told you couldn't

548
00:27:45,880 --> 00:27:47,720
Speaker 1: go out and do your run or your bike, you'd

549
00:27:47,720 --> 00:27:49,960
Speaker 1: be annoyed, right, you get to that point someone told

550
00:27:49,960 --> 00:27:52,640
Speaker 1: you couldn't have that specific food you wanted for breakfast,

551
00:27:52,800 --> 00:27:55,480
Speaker 1: you'd be annoyed, even though they're both healthy. So we

552
00:27:55,520 --> 00:27:57,480
Speaker 1: can all find those things right there work for us

553
00:27:57,800 --> 00:28:00,680
Speaker 1: for awesome. Well, thank you so much, really excited and

554
00:28:00,720 --> 00:28:03,800
Speaker 1: again everyone pulp culture you've got to try it out.

555
00:28:03,880 --> 00:28:06,480
Speaker 1: And so many products and just the Vega products in general.

556
00:28:06,800 --> 00:28:10,439
Speaker 1: They're awesome, all of them across the board. And Brendan

557
00:28:10,480 --> 00:28:13,240
Speaker 1: thanks so much for taking the time. Yeah, thank you Tom,

558
00:28:13,280 --> 00:28:15,080
Speaker 1: thanks for everything he did. Awesome. I have a great day.

559
00:28:15,080 --> 00:28:29,520
Speaker 1: Speak soon and we are back. Thank you to Brendan

560
00:28:29,600 --> 00:28:33,200
Speaker 1: Brazier for taking the time. One of the great things

561
00:28:33,240 --> 00:28:35,679
Speaker 1: about my job is I get to speak with people

562
00:28:35,760 --> 00:28:38,880
Speaker 1: like Brendan, people who I've read his stuff over the years,

563
00:28:39,240 --> 00:28:42,320
Speaker 1: I've written for his company. Uh and just you know,

564
00:28:42,360 --> 00:28:44,160
Speaker 1: finally getting able to talk to these people that I've

565
00:28:44,240 --> 00:28:48,160
Speaker 1: learned from and looked up to and and you know,

566
00:28:48,200 --> 00:28:51,920
Speaker 1: emulated in certain regards. It's just awesome. So what an

567
00:28:51,960 --> 00:28:57,520
Speaker 1: interesting guy. Triathletes professional are generally not great business people. Uh,

568
00:28:57,560 --> 00:28:59,720
Speaker 1: he is one of them. He went from being that

569
00:29:00,000 --> 00:29:03,720
Speaker 1: fessional triathlete to you know, starting some incredible companies, including

570
00:29:03,720 --> 00:29:06,040
Speaker 1: this new one. And you know, I could have had

571
00:29:06,080 --> 00:29:09,200
Speaker 1: the typical conversation with him about the plant based stuff

572
00:29:09,200 --> 00:29:12,560
Speaker 1: and all that. No, I wanted this new stuff because

573
00:29:12,560 --> 00:29:15,080
Speaker 1: it goes to excessive moderation. It goes to those of

574
00:29:15,120 --> 00:29:18,719
Speaker 1: you who, you know, maybe are looking for healthier alternatives

575
00:29:18,720 --> 00:29:21,320
Speaker 1: to alcohol. And if you have a problem and issue,

576
00:29:21,440 --> 00:29:25,560
Speaker 1: then you don't drink alcohol. That's simple. But we also

577
00:29:25,560 --> 00:29:29,240
Speaker 1: want the healthier options for all of the things we consume,

578
00:29:29,960 --> 00:29:33,600
Speaker 1: whether it's your meals, or whether it's your treats, or

579
00:29:33,600 --> 00:29:38,520
Speaker 1: whether it's you know, your alcoholic beverages. Why not get

580
00:29:38,520 --> 00:29:41,720
Speaker 1: the best of the best whenever you can. So that

581
00:29:41,840 --> 00:29:43,200
Speaker 1: is why I had him on to talk about this

582
00:29:43,280 --> 00:29:46,120
Speaker 1: new great product line that he's come out with, including

583
00:29:46,120 --> 00:29:48,320
Speaker 1: the other ones. If you don't know of the Vega

584
00:29:48,360 --> 00:29:51,800
Speaker 1: product line, look into it. And these are options. Listen.

585
00:29:51,880 --> 00:29:55,640
Speaker 1: I'm not a plant based person. I am mostly, but

586
00:29:55,680 --> 00:29:58,800
Speaker 1: I'm not completely. But that's not a debate I want

587
00:29:58,800 --> 00:30:03,000
Speaker 1: to have. I want everyone to have their thing, and

588
00:30:03,200 --> 00:30:06,720
Speaker 1: you know, having this option, learning about this healthier alternative

589
00:30:07,160 --> 00:30:09,280
Speaker 1: so that you don't have to deprive yourself. If that's

590
00:30:09,280 --> 00:30:12,840
Speaker 1: what you want, then my goodness, go there. You know,

591
00:30:12,960 --> 00:30:18,000
Speaker 1: products with fewer ingredients, healthier, more natural ingredients. That's what

592
00:30:18,040 --> 00:30:21,720
Speaker 1: we ideally want, and to keep it simple. And that's

593
00:30:21,760 --> 00:30:23,680
Speaker 1: why I asked him what he had, what his typical

594
00:30:23,760 --> 00:30:26,800
Speaker 1: day of eating was, and I could tell maybe maybe

595
00:30:26,800 --> 00:30:29,760
Speaker 1: a little uncomfortable because people don't necessarily want to talk

596
00:30:29,800 --> 00:30:33,200
Speaker 1: about we because it's simple and it's boring, but we

597
00:30:33,320 --> 00:30:36,720
Speaker 1: enjoy it. We found foods that we like that work,

598
00:30:36,800 --> 00:30:39,640
Speaker 1: that are healthy, and so can you. And that's what

599
00:30:39,720 --> 00:30:42,000
Speaker 1: he said, And I really want you to take that

600
00:30:42,040 --> 00:30:45,600
Speaker 1: away that it's not about deprivation. Primary theme of this show.

601
00:30:46,160 --> 00:30:49,600
Speaker 1: If you're gonna have an adult beverage, why not have

602
00:30:49,680 --> 00:30:54,280
Speaker 1: a really healthy version of it Whenever you can from

603
00:30:54,280 --> 00:30:56,480
Speaker 1: someone who was a professional athlete and has spent his

604
00:30:56,520 --> 00:31:01,440
Speaker 1: lifetime making healthy uh sports nutrition and the products like that.

605
00:31:01,440 --> 00:31:06,479
Speaker 1: That's it. More options because there's no one way. Leave

606
00:31:06,520 --> 00:31:09,520
Speaker 1: you with that. Remember when I interviewed Matt Fitzgerald, diet

607
00:31:09,560 --> 00:31:13,640
Speaker 1: cults one way. There's no one way. There is science.

608
00:31:14,080 --> 00:31:16,120
Speaker 1: Were always going to talk about that in the research.

609
00:31:17,880 --> 00:31:21,040
Speaker 1: But you gotta find your way, your form of exercise,

610
00:31:21,120 --> 00:31:25,080
Speaker 1: your form of healthy foods, and that's what's gonna work

611
00:31:25,080 --> 00:31:27,840
Speaker 1: for you. And you can find those things and you

612
00:31:27,880 --> 00:31:31,080
Speaker 1: will not feel deprived and you will not feel punished.

613
00:31:31,080 --> 00:31:33,960
Speaker 1: When you find the exercise you enjoy, you're gonna be

614
00:31:33,960 --> 00:31:37,160
Speaker 1: blown away when you find the foods that are healthier,

615
00:31:37,160 --> 00:31:40,360
Speaker 1: that makes you feel better, the energy levels you have

616
00:31:40,840 --> 00:31:44,360
Speaker 1: because you're not getting that crash and it's it's fueling

617
00:31:44,400 --> 00:31:46,160
Speaker 1: your body the way your body was meant to be

618
00:31:46,240 --> 00:31:49,360
Speaker 1: fueled and your brain. You're gonna feel great. Don't leave

619
00:31:49,400 --> 00:31:51,920
Speaker 1: it at that again. Thank you to Brendan Brazier for

620
00:31:52,000 --> 00:31:56,080
Speaker 1: taking the time, Thank you for listening comments, questions. Tom

621
00:31:56,200 --> 00:32:00,800
Speaker 1: h Fit Twitter and Instagram. Uh, lots of great guests

622
00:32:00,840 --> 00:32:03,440
Speaker 1: coming up. If you haven't listened to the recent interview

623
00:32:03,440 --> 00:32:07,520
Speaker 1: I did with Linda Jagger, awesome, so inspirational and she's

624
00:32:07,600 --> 00:32:11,920
Speaker 1: so humble, just awesome. That's a great, great show, Strong

625
00:32:11,960 --> 00:32:14,720
Speaker 1: at sixty And thank you for listening. Please rate the

626
00:32:14,760 --> 00:32:17,240
Speaker 1: show if you haven't yet, and if you have already,

627
00:32:17,240 --> 00:32:20,080
Speaker 1: thank you. And as I end every show, and this

628
00:32:20,120 --> 00:32:22,000
Speaker 1: is a great one to do it for as well,

629
00:32:22,680 --> 00:32:26,800
Speaker 1: there's three things we control, how much we move, what

630
00:32:26,960 --> 00:32:31,000
Speaker 1: we put into our mouths, and our attitudes. And that's awesome.

631
00:32:32,600 --> 00:32:35,320
Speaker 1: Thank you for listening. I am Tom Holland. This is

632
00:32:35,360 --> 00:32:49,200
Speaker 1: Fitness Disrupted, Believe in Yourself. Fitness Disrupted is a production

633
00:32:49,240 --> 00:32:52,800
Speaker 1: of I Heart Radio. For more podcasts from my heart Radio,

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Speaker 1: visit the i heart Radio app, Apple Podcasts, or wherever

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Speaker 1: you listen to your favorite shows.