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Speaker 3: All right, guys, welcome back e y l international.
Speaker 2: Yes we're back North.
Speaker 3: Yes, that's a fact. Game of Thrones. What they say
Speaker 3: the North.
Speaker 4: We say we are that's that's that's the whole city
Speaker 4: slang now.
Speaker 5: So if you don't, yeah, the North North Nets, Stark.
Speaker 2: Nets, stark right and John Snow the bass of John Snow.
Speaker 3: Shout to John Snow. So yeah, your Lisia. The good
Speaker 3: thing about your Lisia is that you know it started
Speaker 3: in Choice basement, Choice living room. We're still here, yeah,
Speaker 3: right outside, right right outside of New York City, shout
Speaker 3: out the Greenberg. And now we reached all over the world.
Speaker 3: It's crazy what you can do with the iPhone. And
Speaker 3: you know, we have a huge listenership, not only in
Speaker 3: America but pretty much everywhere. And our second biggest market
Speaker 3: outside of the United States is Canada, specifically Toronto.
Speaker 2: The great City of Toronto.
Speaker 3: That's a fact. So you know, we made it an
Speaker 3: initiative this year to try to do more content relative
Speaker 3: relative to people in other markets, and Toronto is number
Speaker 3: one on our list. We got a dope event planning
Speaker 3: for Toronto. Whenever it's quarantine, like you gotta pull up
Speaker 3: to that you in town. So our guest today was
Speaker 3: just like a no brainer. He actually commented on my
Speaker 3: post and I realized that he was following me, and
Speaker 3: I was like, oh, this is dope. So I hit
Speaker 3: him up. I'm like, Yo, you're interested in coming on
Speaker 3: the podcast. He's like, yeah, for sure, let's set it up.
Speaker 3: And you know, within a couple of weeks we got it.
Speaker 3: We got it set up. So if you are a
Speaker 3: fan of music, like the music period me and Joy y'all,
Speaker 3: you definitely notice gentleman's name. So Director X is his
Speaker 3: professional name, but his birth name is Julian Christian Luz
Speaker 3: and he used to previously before Director X, it was
Speaker 3: Little X, And I mean resume just reads like a
Speaker 3: who's who. He's worked with everybody from US Shure, jay Z, Shwan,
Speaker 3: Paul and Theli to Tato, Justin Bieber, Kanye, Drake, Nicki
Speaker 3: Minaj's t I. He did most recently, Drake in Futures
Speaker 3: Life is Good video.
Speaker 2: Love that video.
Speaker 3: He did French Mantana's famous video Drake and Rihanna.
Speaker 4: I was about to say you left Rihanna. He did
Speaker 4: Rihanna's first video Umbrella trying to replay.
Speaker 2: Okay, yeah, yeah, that's not good.
Speaker 3: Drake hotline blank, That's classic.
Speaker 2: One of my son's favorite videos.
Speaker 3: Drake started from the bottom.
Speaker 2: We can go on yeah a lot.
Speaker 4: Hell yeah, f Wright is I mean yeah.
Speaker 3: The list goes on, but not only music videos. He
Speaker 3: also has three movies under his belt across the line.
Speaker 3: One point in.
Speaker 4: Super Fly, Yeah, shout out to love verd love that
Speaker 4: movie to I love that.
Speaker 3: That's his favorite, that's his favorite movie.
Speaker 6: Across the line, and.
Speaker 3: Okay, yeah, and then also you helped out on one
Speaker 3: of our favorite all.
Speaker 2: Time classic Belly classic.
Speaker 3: Yes, that's a classic. That's a classic for sure. So yeah,
Speaker 3: you know, this is gonna be a dope conversation. We're
Speaker 3: gonna cover a variety of different topics that we haven't
Speaker 3: covered before as far as you know, being a director
Speaker 3: and being on the other side of the camera capturing
Speaker 3: moments and capturing musicians and talent and actors and things
Speaker 3: in that age. A lot of time people think they
Speaker 3: can only make a living and entertainment on one side, being
Speaker 3: an entertainer, but there's other sides to it. Being a
Speaker 3: director is actually the most important thing. Like if you're
Speaker 3: not capturing that moment, it never.
Speaker 2: Happened exactly exactly.
Speaker 4: And I think what is magical about this story is
Speaker 4: like a lot of people think they have to be
Speaker 4: formally trained, but you're gonna learn today, Like yo, sometimes
Speaker 4: some things come natural to you and you just got
Speaker 4: to go with God's bless you with.
Speaker 3: Yeah, so before we start, pleasure, thank you, thank you
Speaker 3: for joining us. We appreciate it for sure. So let's
Speaker 3: get right into it. So, like I said, I mean,
Speaker 3: it's crazy because one of my friends shot out to
Speaker 3: Greg Barnett another ey he hit me up like a
Speaker 3: couple weeks ago, like, are y'all planning to have any
Speaker 3: directors on any movie? Directors anything like that. I'm like,
Speaker 3: it's funny you say that. Actually just woke. So I'm
Speaker 3: interested to know because there's there's a professional I feel like,
Speaker 3: correct me if I'm wrong, but I feel like there's
Speaker 3: a professional path to get into being a director, and
Speaker 3: then there is the alternative path, so that the professional
Speaker 3: path is like going to college, like you can go
Speaker 3: to studying and all of that, and then the other
Speaker 3: alternative path is networking, you know, working your way up internships,
Speaker 3: and I guess they kind of both combined. But we
Speaker 3: see a lot of especially in our culture, like you know,
Speaker 3: Jim Jones used to direct video. Did you know that? Yeah?
Speaker 3: So what was your path into becoming one of the
Speaker 3: greatest directors in hip hop history? Like how did how
Speaker 3: did you go from living in Toronto, Canada being you know,
Speaker 3: being world well known? Uh, how did that happen?
Speaker 7: So doing logos?
Speaker 6: So I started doing flyers and then I started doing
Speaker 6: around the city everywhere.
Speaker 7: All Right, I have myself. If I go to a party,
Speaker 7: I find the party promoter, I'd say, who.
Speaker 6: Does your flyers? And my line was, who does your flyers?
Speaker 6: So he sucks something better?
Speaker 7: Didn't know who. I'd never seen that. I didn't know
Speaker 7: if anything's distant the competition.
Speaker 6: So that got me going down the path of I
Speaker 6: want to be a graphic design.
Speaker 7: I was going to be a graphic design So there's a.
Speaker 6: Part of this where I tell people, especially young people,
Speaker 6: follow your interests. Well, I was interested in drawing, and
Speaker 6: then I was interested in hip hop, and then hip
Speaker 6: hop and drawing got me drawing the flyers for hip
Speaker 6: hop parties, right, and then I wanted to make those
Speaker 6: flyers better.
Speaker 7: So then I started getting.
Speaker 6: Into computer programs so I could print out. So now
Speaker 6: I'm doing graphic design work. I'm doing stuff. And then
Speaker 6: I was able to get that program you know, his
Speaker 6: computers got more and more. My father worked at Teshiba,
Speaker 6: so I was Eventually I think I got the program.
Speaker 6: Somehow I started learning the program. So I used to
Speaker 6: have to go to friends homes to use it. If
Speaker 6: at first, I have to travel very far to use
Speaker 6: this program.
Speaker 7: But Correll draw is the program.
Speaker 6: But I again, I graphic design, the basics of how
Speaker 6: you work something like that.
Speaker 7: I'm still like fifteen sixteen. Then I move out of
Speaker 7: my home real young and I'm.
Speaker 6: At my I'm living in my friend's basement studio. So
Speaker 6: they're all there making hip hop. They want to be rappers.
Speaker 7: I start writing some rhymes for them.
Speaker 6: I go to a poetry reading with a friend of
Speaker 6: mine that reads poetry and at the end say if
Speaker 6: anyone wants to come.
Speaker 7: Up, come up.
Speaker 6: I go up and read a rhyme I root for
Speaker 6: my friend. They say, hey, I like that thing you wrote.
Speaker 6: Come to another one. So now I'm a graphic designing
Speaker 6: graphic designer poetry guy.
Speaker 7: I'm going, I mean, and this is again follow your interest.
Speaker 2: Yeah, everything needs to be a big and if you
Speaker 2: like depression, now is everything is a master plants and success.
Speaker 7: No one's the saying do you like to sing the
Speaker 7: fucking sin? Do you like to draw and draw?
Speaker 6: Do you like the Paint Paint. Who gives a fuck
Speaker 6: if you're going to be a dud? Like there's this
Speaker 6: there's this undercurrent of our culture that if you're not
Speaker 6: if you're doing something to not be the most successful person.
Speaker 7: In the world, And what are you doing? Right? You're rapping?
Speaker 7: Just the rapping. You're not rapping. No, I just like
Speaker 7: the Red Road. You know, I'm not bad.
Speaker 6: Like I doesn't mean I'm trying to you know, maybe
Speaker 6: I'll do a show like It's whatever, wherever it comes from.
Speaker 7: Do what's interesting. Right.
Speaker 6: So I'm probably seventeen now, I'm doing graphic design and art,
Speaker 6: and I'm thinking I'm gonna be a graphic designer when
Speaker 6: I grow up. That ship before that when I was
Speaker 6: in when I was in junior high, in the first
Speaker 6: year high school, I thought I was gonna be a.
Speaker 7: Comic book artist. So my common I was comic books,
Speaker 7: hip hop. You know what I'm saying. Just keep going.
Speaker 6: But it's always evolving. There's always art and the expression.
Speaker 6: So there's a show up here called Rap City.
Speaker 7: This is before you.
Speaker 6: Guys have rap Sticky and that was our video channel
Speaker 6: up here, and they do a poetry episode, so that
Speaker 6: I come in. A bunch of us are reading poems
Speaker 6: and I real home and as they're doing the show,
Speaker 6: and I'm looking around the studio and said, I say
Speaker 6: to the producer, Hey, there's a guy out here named
Speaker 6: Big C.
Speaker 7: Know Big Seed now in the music industry, but Big
Speaker 7: C was an intern on Much Music.
Speaker 6: He was like and he was on the scene, and
Speaker 6: O was around, and he was working. We thought he
Speaker 6: was working on Much Music.
Speaker 7: And now he's a unit of system, right, so he's
Speaker 7: doing an internship. But we didn't know that. So everyone
Speaker 7: thought Bigs he was rich because he went to go
Speaker 7: inside Much be.
Speaker 4: So like so like for us, Much Music, in my
Speaker 4: mind is like what t r L was for y'all,
Speaker 4: for us was MTV, So it was MTV.
Speaker 2: Yeah, music and TV.
Speaker 7: This is the rap city. So I'm looking around.
Speaker 6: I go yo, and I knew C had got a
Speaker 6: job at BMG. He stepped up in the world. But
Speaker 6: what happened to the Big C's job? She goes, Oh,
Speaker 6: no one's doing that, and I want I want to
Speaker 6: do it, So okay, next thing, I know, I'm the
Speaker 6: intern that Much Music, I'm carrying lights and ship.
Speaker 7: I'm you know, I'm the Internet much music.
Speaker 6: I'm doing Rap City and other show called Soul in
Speaker 6: the City all that. So now while I'm there, I'm
Speaker 6: looking at the cameras and the lights and hey, this
Speaker 6: is interesting, this is creative. Maybe I'll get into like
Speaker 6: TV or a film. And at the same time, I'm
Speaker 6: also looking at music videos. This is just when Hike
Speaker 6: wayiamed to show it up.
Speaker 7: So when I go when I would be at.
Speaker 6: Home watching Rap City, there'd be these certain videos just
Speaker 6: didn't look like it just looked better felt specially wu
Speaker 6: Tan can't be so simple flavoring or remix class And.
Speaker 7: Then so Vibe magazine does there's a little one pager
Speaker 7: on it. So at this time, so now.
Speaker 6: I'm doing logos and for my school project, when I
Speaker 6: decided when I get signed, I want to be a director,
Speaker 6: and I'm watching Hip's work. I go to school and
Speaker 6: I make my I do my final year.
Speaker 7: A video. I make a music video, so I have
Speaker 7: my contact. So I take one of my poems that
Speaker 7: I did with a friend.
Speaker 6: And we make a video about it, right, and it's
Speaker 6: it's actually a story about you know, this kid getting
Speaker 6: shot at school because they're you know, people are talking
Speaker 6: ship and whatever. So the misunderstanding of violence, and so
Speaker 6: now I got so see how it all comes together.
Speaker 7: I got my poem, I got my artistic sentence. I
Speaker 7: got the much music internship.
Speaker 6: So I'm able to shoot the performance with one of
Speaker 6: their EG cameras, one of the cameras they shoot the
Speaker 6: news with, right, so I have a higher quality performance.
Speaker 6: I shoot the narrative with a handicap, and then every.
Speaker 7: Night for about a week or two, I would go
Speaker 7: in a bunch of music.
Speaker 6: This is before heavy security. They thought I still work there,
Speaker 6: even though my internship was done. I would go in
Speaker 6: after hours and work on the machines and.
Speaker 7: Put together my ed so you're edit.
Speaker 6: I would do it by hand, right, so I'd be
Speaker 6: watching it. I'd do the lyrics and I would write
Speaker 6: out and I was so I did down to the frame,
Speaker 6: the d mark and the outlook, so editors understand the
Speaker 6: insanity of what this is.
Speaker 7: For a full three minute and fifty second piece. Zero
Speaker 7: zero one dash over to dash one.
Speaker 2: Before dash ye, yeah, zero one.
Speaker 3: But you know what I'm saying.
Speaker 7: All it takes. Because I learned my lessons from doing it. Edit,
Speaker 7: I'm prepared, and I did one of.
Speaker 6: My projects in my internship. This editor who's gonna help
Speaker 6: me edit this project? I did with him and I
Speaker 6: just walked in with tapes and he didn't have time
Speaker 6: and we just kind of so this time I walked
Speaker 6: in with paper. Yeah, two weeks preparing it, going through
Speaker 6: the edit session, handle the paper, we assemble it.
Speaker 3: I got.
Speaker 7: This is back in the days, there was.
Speaker 6: No There was no use singing a song and then
Speaker 6: making a music video where.
Speaker 7: You're lip syncing it.
Speaker 6: That was impossible unless you have unless you have professional equipment.
Speaker 6: That could not happen period of a story. If you're
Speaker 6: gonna edit something together, you guys do two VHS tapes
Speaker 6: and you played one and you get wired the other and.
Speaker 7: You're positing like you know what I'm saying that we
Speaker 7: can do this.
Speaker 6: Crude kind of stuff. But now I'm my thing with
Speaker 6: the much music people. I got slow motion, I got souls,
Speaker 6: I'm lip singing shit we all take for granted shit.
Speaker 7: We can do on our phone. I needed a full on.
Speaker 6: Multimillion dollar edit bay and a multimillion dollar TV station
Speaker 6: to you know what I'm saying.
Speaker 4: Yeah, and so you touch yourself all these skills.
Speaker 7: No, I'm in there with the editor. Remember that I'm
Speaker 7: just an intern. They wouldn't let me breathed.
Speaker 6: In that room without someone in there to book over me. Right,
Speaker 6: So I'm in there with an editor. But I made
Speaker 6: these relationships, so I had I had my performance shot
Speaker 6: had a better quality because I made a relationship with
Speaker 6: the cameraman. I had an edit that was a professional
Speaker 6: edit because I made a relationship with the editor.
Speaker 7: But now I got this piece. So I got this videotape.
Speaker 6: At the same time, I was also I printed up
Speaker 6: screen printed a bunch of T shirts with some of
Speaker 6: my art.
Speaker 7: And of course I had.
Speaker 6: A kind of like a four page portfolio of my
Speaker 6: logos and my flyers.
Speaker 7: And just the things I drawn.
Speaker 6: So I discovered Hype Williams. I see the article in
Speaker 6: Vibe magazine. I write Vibe Magazine, I write men about
Speaker 6: Mimi Belvet.
Speaker 7: If you don't know what me me Bell.
Speaker 4: Is No, No, I don't know me.
Speaker 7: She she manages for Ell. She's one of these producers
Speaker 7: of hidden figures. Right.
Speaker 6: Just so again I tell these kids, people you meet,
Speaker 6: this is over twenty years ago. People you meet in
Speaker 6: the game, you're gonna know a good deal of people.
Speaker 7: You rubbing Shoulders with right now, you will keep on
Speaker 7: rebel Shulders with for twenty three years? You know what
Speaker 7: I'm saying. M Andre Herrel and Russell Simmons, how long
Speaker 7: have they've been Franis thirty four years?
Speaker 3: Yeah, all our relationships exactly.
Speaker 7: The sounds this goes.
Speaker 6: So now I have the I have a poetry video
Speaker 6: edited professionally.
Speaker 7: It looks like, Hey, this looks like some kid. That's
Speaker 7: some talent.
Speaker 6: I got a T shirt with a screen printed art
Speaker 6: of mine. I got a little package of my art,
Speaker 6: and I write a letter, Hey, I want to you know,
Speaker 6: I want to inter for Hype Williams.
Speaker 7: How do I get a hold right? Send this whole package?
Speaker 7: Don't hear back? Don't hear back.
Speaker 6: So then I finally just call because the number is
Speaker 6: in there. So I call Vibe Magazine and I.
Speaker 7: Say, and they I get me me. Okay, if I
Speaker 7: want to get something to Hype Wiams, who should I
Speaker 7: send it?
Speaker 6: So I knew ian to know back then I shouldn't
Speaker 6: ask Hype Williams. Though, So she gave me like Akila
Speaker 6: turner and phone number two their office and hung up
Speaker 6: on me, not rudely, but.
Speaker 7: That is enough I'm lucky.
Speaker 6: I got my little So now I got the numbers
Speaker 6: of the office and the person I'm calling the office,
Speaker 6: I send them the package, and I actually send to
Speaker 6: another friend of mine who is working for a director.
Speaker 6: I can't even remember his name, and she.
Speaker 7: Never I didn't know. She didn't send him mind, she
Speaker 7: didn't show him mine.
Speaker 6: So again, don't this this. When you're young, you expect
Speaker 6: something from your friends. Don't don't don't expect shit from anybody,
Speaker 6: but don't expect shit from your friends. Don't think that
Speaker 6: the people you work with are your friends and then
Speaker 6: therefore should be doing the things you think your friends
Speaker 6: should do. You'd stop all that shit right now. Save
Speaker 6: yourself the headaches, save yourself the heartaches. If people are
Speaker 6: cool with you, because guess what, people who see it,
Speaker 6: you don't.
Speaker 7: Have to be a friend fucking say hey, you got
Speaker 7: to have a kid come in. That's not People don't
Speaker 7: do that because they want to be your friend. They
Speaker 7: do that because kid like you, come work over here.
Speaker 7: You can help me, you know what I'm saying. So
Speaker 7: my friend doesn't even which is good.
Speaker 6: If I'm learning under that, I know where right, So
Speaker 6: I can't even remember his name, not to.
Speaker 7: Disrespect, but I can't.
Speaker 2: Ever remain nameless.
Speaker 7: Yeah, but again it's a good lesson in friendship. The
Speaker 7: girls Incredibles is good, but you can't.
Speaker 6: Don't expect your friends to also somehow be your I
Speaker 6: don't know what, be your parents, be your business manager.
Speaker 7: I don't know what the fun but they're your friends.
Speaker 7: Let that be. And my crew we have a thing
Speaker 7: like you're fired and see you at the barbecue?
Speaker 2: Really friends, you.
Speaker 7: Know what I'm saying. That didn't work out? What you know?
Speaker 7: Three your friends? You know what I'm saying.
Speaker 8: So because they work it out home, ain't the job
Speaker 8: for you?
Speaker 7: Is that real? Can can your friendship survive that?
Speaker 6: So anyways, now I got the package, I said to
Speaker 6: the hype, I'm calling them and calling them, calling them.
Speaker 7: And you versus good.
Speaker 6: Around that time, I had a summer job with Cardinal
Speaker 6: of Fish out He had organized.
Speaker 4: This like they had a yeah we had we had
Speaker 4: this summer.
Speaker 7: We had a riot out here, so that you need
Speaker 7: some ship, so they gave us there.
Speaker 6: There's like these jobs in the arts and great lesson
Speaker 6: and investing in the arts.
Speaker 7: You might hear like we're gonna pay a bunch of
Speaker 7: black kids to make music and all kind d of stuff,
Speaker 7: and you said, what the fuck? Whathever waste the money?
Speaker 6: And no, no, damn your ninety percent of those kids
Speaker 6: a good kids ended up in the entertainment business, working producing.
Speaker 6: I'm a director. I became a director. I left town,
Speaker 6: I came back. I brought millions of dollars to the city.
Speaker 7: Cardinal has put the city on the map, you know
Speaker 7: what I'm saying.
Speaker 6: So investing in the arts and investing into your children
Speaker 6: is a good idea.
Speaker 7: They go on to do this work. So I was
Speaker 7: in a program like that, and Cardinal organized a trip
Speaker 7: to New York.
Speaker 6: So the New York trip was, you know, we'd go
Speaker 6: see record labels and I get out.
Speaker 7: I'm on my hustle. I'm on my hustle. I got
Speaker 7: my backpack full of work. So we're like, hey, we're
Speaker 7: gonna go see you know, low records. And we'd be
Speaker 7: walking and talking to someone out said hey, man, can
Speaker 7: I show you something? Yeah? Sure, and I'll showing my video.
Speaker 7: Can I show you something? I show I showed it
Speaker 7: if I could have n if I saw a moment,
Speaker 7: I'll show you.
Speaker 6: And I'm always surprised that in the years since.
Speaker 7: Everyone could have a reel on their phone.
Speaker 6: There's maybe I could think of two kids who came
Speaker 6: up to me and said, look at this on my phone,
Speaker 6: and one of it was just a few months ago,
Speaker 6: and one before one before that was years ago.
Speaker 7: You know what I'm saying.
Speaker 6: Now, I sometimes don't like to put kids on the
Speaker 6: game because if you weren't doing this and now you
Speaker 6: heard me do it.
Speaker 7: Now you've got some of this should be in me,
Speaker 7: you know, and.
Speaker 6: You gotta you gotta have to work on yourself and
Speaker 6: work on your own, like really, if you got the
Speaker 6: hustle to figure.
Speaker 7: It out, you know what I'm saying.
Speaker 6: Uh, But either way, I would walk in these offices.
Speaker 6: I have my tape, I had my back, I have
Speaker 6: everything on me in all time. I could make you
Speaker 6: a party flower on the spot showing people my work
Speaker 6: doing the thing.
Speaker 7: But now I'm also in New York. I'm calling up
Speaker 7: pipes office. Have you looked at it? And you looked
Speaker 7: at it? Have you looked at it? And then one
Speaker 7: day a call and they say we don't even know
Speaker 7: who We don't because they say not yet, not yet.
Speaker 7: Whatever a call to say not yet, not yet, so okay,
Speaker 7: when you got it, you haven't watched it. Then one
Speaker 7: day I called They're like, we don't know who, we
Speaker 7: don't what who?
Speaker 3: What what are you talking about?
Speaker 7: Oh? Really? Oh cool? So I called it. But hey,
Speaker 7: what's the address there? You gotta give me address?
Speaker 3: Goes?
Speaker 7: What what's up?
Speaker 4: Yeah, that's what somebody see my tape?
Speaker 7: Yeah, if we're the tape, where's the shirt? Where's all
Speaker 7: that ship? Give it back? So? Hey you got again?
Speaker 6: Man, you go with this, go your young energy.
Speaker 7: You're too young to know your mistakes. So you just
Speaker 7: flying from you know what I'm saying.
Speaker 6: So I go to the office, one person in the office,
Speaker 6: and you're someone's watching this.
Speaker 3: I'll go.
Speaker 4: So it's so it's like the reception is at the death.
Speaker 4: She's the only one there, Like, yo, you're watching I
Speaker 4: don't give this is it?
Speaker 7: Yeah? The dude, the dude there, Yeah, he's only one
Speaker 7: in the office. You're watching this. Someone's watching this. Bro.
Speaker 3: That's now that's the fact. I mean, that's how. That's
Speaker 3: the kind of energy that you got to have. Like, yo,
Speaker 3: it's not you can't take you can't take no fun answer.
Speaker 2: You take pride in what you did. I mean, I
Speaker 2: just want people to see the art.
Speaker 7: You look. So he looks at it. It's some emotion
Speaker 7: and all, and.
Speaker 9: Tell you you should wait a minute. Chelsea's coming back
Speaker 9: someone someone you need to show the producer. So Chelsea
Speaker 9: shows up again, Chelsea. I just worked with Chelsea the
Speaker 9: other day because she's working in Atlanta with Toyle Harry.
Speaker 2: People you know from yes thirty years the.
Speaker 3: Beginning, and then now they all all over the world
Speaker 3: doing amazing things the world.
Speaker 7: Hey up, hey, ask you that a minute.
Speaker 6: I need you like the relationships, this is all important.
Speaker 6: Chelsea looks at it and I say to her, I
Speaker 6: just I know.
Speaker 7: I'm good enough to work for free.
Speaker 3: Powerful, that's powerful. Now I don't want that, people say,
Speaker 3: you say, I know, because a lot of times people
Speaker 3: don't want to do that either. They don't want to
Speaker 3: right out the gate. They want to get compensated. It's
Speaker 3: not wrong being conversated, but sometimes it's like you have
Speaker 3: to do internships. Sometimes you have to not get conversated
Speaker 3: at first so you can get compensated on the back end.
Speaker 2: And you took it to another level.
Speaker 4: You said I'm good enough to work for free, like
Speaker 4: I'm gonna work for free and I'm good enough to
Speaker 4: do it.
Speaker 2: Let me in, let me in the do it.
Speaker 3: What's yeah, yeah you are okay.
Speaker 7: Come back in the month. I come back to Toronto
Speaker 7: and it's like I'm in a small town.
Speaker 6: You know.
Speaker 4: Now, we gotta put this in context because people they
Speaker 4: think Toronto is amazing, and it is amazing places. But
Speaker 4: this is prior to this is Drake and the Overo
Speaker 4: movement in the Weekend, way.
Speaker 3: Prior to this, way before no.
Speaker 4: One did that era and we said, we said Carnal,
Speaker 4: but people don't even know who that is. So Carnal
Speaker 4: fished out. It was a big deal at that point.
Speaker 6: Cardinal like Cardinal's my generation, like the little older generation.
Speaker 7: So there's people trying to make music. Things going on
Speaker 7: a little little trunck, but is still a pipe dream.
Speaker 6: Still, it's still it's still rough either way. I come
Speaker 6: back and it's just it's I'm just like, I gotta go.
Speaker 6: It doesn't feel like anyone's doing anything. You just know
Speaker 6: when you get that small town. Yeah, So I leave
Speaker 6: two weeks early. I come back to New York and
Speaker 6: Chelsea the day I walked to your God.
Speaker 7: Is and how you have to trust your instinct. The
Speaker 7: day I walk into office was the day Chelsea had quit.
Speaker 2: Mm hmm.
Speaker 6: So the executive producer, Aquila looks at me and she
Speaker 6: says that goes, I don't know who you are, what
Speaker 6: this is. I don't know what's going on because I
Speaker 6: I thought he's supposed to be an intern, all right,
Speaker 6: So I.
Speaker 7: Just I did a George Constanza. I just showed up
Speaker 7: the next.
Speaker 3: With my time card, black business.
Speaker 6: You know, they're making these videos and ships so crazy.
Speaker 6: They said that, all right, he's here, and then I
Speaker 6: just showed up and went to work. I'm here, you
Speaker 6: know what I'm saying. And at that time I just
Speaker 6: stayed by my aunt and he's flatbush. She literally the
Speaker 6: only TV with table was the morning in their bedroom.
Speaker 7: The the other TV was like an old school.
Speaker 4: Like radio air over the air, yeah, turning ob antennas
Speaker 4: all that.
Speaker 7: Yes, CBS in the kitchen, so like uncomfortable. So there's
Speaker 7: no there's no getting lost in TV. There's no getting
Speaker 7: lost in technology. I touched their computer once and like,
Speaker 7: you know, I'm doing all this stuff they don't want
Speaker 7: to do.
Speaker 6: My mother's best friend she's like, yo, don't ever touch
Speaker 6: the computer again.
Speaker 7: So they don't want me on the computer. They don't
Speaker 7: want me. Actually there's TV there. Just you can sleep here.
Speaker 7: I'm in a little room. Also, make your guest room
Speaker 7: a little uncomfortable. Don't make lavish guest.
Speaker 6: Rooms when you when young hip hop boys, because your
Speaker 6: homeboys are gonna think that's their room.
Speaker 7: So I'm staying in an uncomfortable guest bedroom and nothing
Speaker 7: to do when I get home. So I just spent
Speaker 7: all my time in office. And then I look around
Speaker 7: the office say, oh, your tapes, because.
Speaker 6: Would be okay, go get again the stacking of knowledge.
Speaker 6: I was an intern at Much Music and National TV station.
Speaker 6: They had a tape library system like.
Speaker 7: An old school one, like when you go to the
Speaker 7: old school library, go to finish. But Big Dog that
Speaker 7: was the name. Come Big Dog Films. At Big Dog.
Speaker 6: The tapes are all in a box in the corner
Speaker 6: and they go find the Wu Tang video and you
Speaker 6: just go searching like a fucking scavenger.
Speaker 7: And all this time, and then.
Speaker 6: They came in the office one day and there's suddenly
Speaker 6: the all the tapes are on shelves with stickers on them.
Speaker 6: And I had a little thing, Oh, if you're looking
Speaker 6: for a tape. Now what you do is you look
Speaker 6: up and then this.
Speaker 7: Card has the code.
Speaker 6: So a ditchy beta is a cl a half inches
Speaker 6: and three quarters tape as that.
Speaker 7: So I had all the codes and ability the fuck
Speaker 7: is this kid?
Speaker 6: They'd go, they leave and come back and all the
Speaker 6: furniture be rearranged because the way they used to have
Speaker 6: it is that the.
Speaker 7: Door would open and people will.
Speaker 6: Go in, but the desk was here, So here's the
Speaker 6: door and here's the desk, and people would just walk
Speaker 6: by the desk.
Speaker 7: So one day they came and the desk was here
Speaker 7: and here's the door. So now you walked in and
Speaker 7: met a receptives and there's chairs. You feel me, I
Speaker 7: constantly do, constantly doing shit like this. I didn't ask anybody.
Speaker 7: They would just come in and some new shit that
Speaker 7: happened to office play was better.
Speaker 2: Yeah yeah yeah, So in.
Speaker 7: This now I begin.
Speaker 6: Then I meet Hype and I'm always drawing and I'm
Speaker 6: always doing and they see my drawings and then eventually
Speaker 6: I'm getting frustrated. I'm paying you know, on PA on sets,
Speaker 6: and then they say we want no more interns. Because
Speaker 6: at the same time, if I was with Hype, until
Speaker 6: two three o'clock in the morning working on something. I'm
Speaker 6: not showing up.
Speaker 4: Yeah, how how was that first interaction when you when
Speaker 4: you finally met him, like you had been trying to
Speaker 4: get him?
Speaker 3: I think because people might not know who Hype william is,
Speaker 3: because we got a lot of young people that listen
Speaker 3: to that true.
Speaker 2: Very true. This generation is different.
Speaker 3: Williams is, like I guess you could call him the
Speaker 3: godfather of the million dollar budget videos, like the Once
Speaker 3: upon a Time music video. Music video is still important,
Speaker 3: but music videos but.
Speaker 2: Very every very every important everything.
Speaker 3: In the in the nineties and the early two thousands,
Speaker 3: and Hype Williams was he was it. He was. He
Speaker 3: was the go to guy for any of those bad
Speaker 3: boy videos, not jay Z first one that.
Speaker 6: The average hip hop person said, there's a director.
Speaker 7: You know the directors name.
Speaker 3: Yeah, yeah, director, like the Spike Lee of music videos.
Speaker 4: Yeah yeah, Like when you saw a Spike Lee joint,
Speaker 4: you knew it it was Spike Lee. When you saw
Speaker 4: Hype Williams Villia video, you knew it was it because
Speaker 4: it looked different and it looked like nothing else. It
Speaker 4: was high production, it was it was a movie.
Speaker 3: I remember, I think it was a movie.
Speaker 7: It was artistic, it was beautiful, but it's still true
Speaker 7: to the culture.
Speaker 3: I think. I think it was nas or Diddy, one
Speaker 3: of these guys, and they was like, you know, a hype.
Speaker 3: He he would do a video on the projects and
Speaker 3: make you think it was rome. Like the way he
Speaker 3: put it together. It just looked so intriguing to people,
Speaker 3: and it was just like amazing, like the cinepography of it.
Speaker 3: It was just like, Yo, this is the most amazing
Speaker 3: place in the world and they could be like the gutter.
Speaker 2: Yeah.
Speaker 4: He I feel like he's the reason they made that
Speaker 4: that they used to have that show.
Speaker 2: Making a video on MTV.
Speaker 4: It was like because you had to see the behind
Speaker 4: the scenes of what he was actually doing to put
Speaker 4: out these masterpieces.
Speaker 7: Yeah, and again he's a cool dude from Queens and
Speaker 7: he was really what hip hop.
Speaker 6: He really was the culture it all came together is
Speaker 6: real art now we get it with the Kanye's.
Speaker 7: And the Virgil is like artists, you know what I mean. Yeah,
Speaker 7: and he was that. He's in that zone.
Speaker 6: So you know, well he came in with days like,
Speaker 6: oh it's get built kid, You're a genius. So I
Speaker 6: know everyone wants is they got the Hey kid, you're
Speaker 6: a genius, but a lot of us don't.
Speaker 7: So building building relationship builds. Finally say start drawing storyboards.
Speaker 7: So now I'm not interuring anymore. I'm drawing storyboards. Now
Speaker 7: I'm getting paid. Now I can buy a little watch,
Speaker 7: Now I can buy a little clothes. You know what
Speaker 7: I'm saying. I was able to leave my aunt's house.
Speaker 7: I got an apartment now and well, you know, sharing
Speaker 7: a room.
Speaker 3: So the storyboard is like the treatment for the video.
Speaker 7: No, the storyboards is drawing it out. It's part of
Speaker 7: the sales pitch and what we're gonna shoot.
Speaker 3: Okay, so that goes, That goes helps it helps people
Speaker 3: understand what.
Speaker 7: It's gonna be.
Speaker 4: That goes back to your I'm thinking like pre previous
Speaker 4: knowledge now, like when you were doing comic books.
Speaker 2: It's kind of prepared you for this moment completely.
Speaker 6: It all comes together, got right, And this is before
Speaker 6: Like you could have just get on the computer and
Speaker 6: whip up a treatment the way you get a pitch
Speaker 6: deck in a second.
Speaker 7: To do something like a normal pitch deck that you
Speaker 7: get on the thing and get a PDF, you'd have
Speaker 7: to print it out.
Speaker 6: You have to cost hundreds of dollars because commercials did that.
Speaker 6: When you did in those days, when you did a
Speaker 6: commercial treatment, you did the thing and then you printed
Speaker 6: it and sent it to the client. It will cost
Speaker 6: hundreds of dollars to do these things. So and that's
Speaker 6: just the print that the writer.
Speaker 7: Is very expensive.
Speaker 6: But anyways, so back then the treatment was just a
Speaker 6: written document.
Speaker 7: You got a typed out page and imagine it.
Speaker 3: So the treatment for people that might not know the treatment,
Speaker 3: correct me if I'm wrong, It is like it is
Speaker 3: the step by step of what actually happens. Like I
Speaker 3: wake up, I brush my teeth, I go to It's
Speaker 3: like it's like you're writing out play by play what's
Speaker 3: gonna visually be seen.
Speaker 7: It's video.
Speaker 2: It's the script. I feel like the script.
Speaker 3: Yeah, yeah, a script, but not really.
Speaker 2: Wroteatment.
Speaker 7: You're making a client understand what the video I want
Speaker 7: to make for you? Is this right? And whichever way
Speaker 7: you explain.
Speaker 6: So in those days, now a treatment has pictures and
Speaker 6: all this ship with the technology.
Speaker 7: Back then you faxed them printed out. That was what
Speaker 7: you got. You got a paper with.
Speaker 6: Words on it in a fast mate.
Speaker 7: And then I came on.
Speaker 6: So now you got a storyboard, you got pictures, someone
Speaker 6: drew pictures.
Speaker 7: Oh, this is what it's gonna bean.
Speaker 6: And then as then you sometimes need the storyboards to
Speaker 6: explain to the crew, this is what we're doing, this
Speaker 6: is what happens there. You know what I mean, big production,
Speaker 6: big movies, they storyboard out action scenes.
Speaker 7: It's like, this is just how a production warns. So
Speaker 7: I'm a storyboard artist, right, and I'm always with him.
Speaker 6: Now, I'm with him going you know, I'm with him
Speaker 6: when he's working on stuff, when he's colored correct, I'm
Speaker 6: just with him, soaking up knowledge, soaking up knowledge, cerking
Speaker 6: up knowledge. But when I used to run packages, I
Speaker 6: used to run we used to work a lot with
Speaker 6: Deaf Jam, used to I used to run packages of
Speaker 6: the deaf Jam, Rockefeller and bad Boy.
Speaker 7: All the time. So there's people who know me as
Speaker 7: got to run the package.
Speaker 6: And just but that beauty of the music industries that
Speaker 6: the interns become, the soon to become that if you don't.
Speaker 7: Want to get paid, you don't want to. If you
Speaker 7: are like I don't get paid, I'm not coming in.
Speaker 7: I mean, you get everyone's on a different path.
Speaker 6: But in those days, the way you got him was saying,
Speaker 6: I'm working for free.
Speaker 7: And now you're in and they see that you're good,
Speaker 7: and then up you go, up, you go up.
Speaker 6: You so again, a whole bunch of my friends that
Speaker 6: are still in the game, that are still working in
Speaker 6: the music video on the label side, do the hiring
Speaker 6: of the directors were interns together?
Speaker 7: You know what I'm saying.
Speaker 4: That's that's that's that's the story, Puffy Andre Herrell, that's
Speaker 4: the story. Uh we just I spoke to Charry Bryant,
Speaker 4: same thing. She was an intern at Rockefeller. Yeah, they interned,
Speaker 4: and now she's the head of co head of rock Nation.
Speaker 4: And like you said, Kenny Burns intern like people don't
Speaker 4: even they don't really understand internships and the value of
Speaker 4: them and the value of, like you said, being able
Speaker 4: to work for free and then grind your way all
Speaker 4: the way up. It's just a thing. It's like a
Speaker 4: lost talent at this point.
Speaker 7: It is. In the films side.
Speaker 6: I get asked a lot still, but the way I
Speaker 6: get asked is is what I feel is lacking.
Speaker 7: But either way, so now, uh running backages of doing
Speaker 7: storyboards and and over at Death Jam, they.
Speaker 3: Have uh mega Cormega Cormega.
Speaker 7: Yeah, I was coming back to Toronto videos.
Speaker 3: Okay, so that's another key.
Speaker 7: I've come back to Toronto and again back to your friends.
Speaker 7: People know you one way, so they knew me as
Speaker 7: a guy who drew and did poetry. And I come
Speaker 7: back like, hey, I'm directing now I'm working with hypelans.
Speaker 3: Like sounds good.
Speaker 7: This is the other guy's high.
Speaker 6: And I was really again thinking, in my younger mind,
Speaker 6: you know me, you should because people know you, don't
Speaker 6: mean they're gonna do shift you because they're your friends,
Speaker 6: don't mean they're gonna do shit. Ain't no, ain't no
Speaker 6: reason for no one to shifting. You know what I'm saying,
Speaker 6: to get bitter and angry and how could they kid?
Speaker 6: And again, the way the universe works, if I had
Speaker 6: done work with them, I would have felt beholden to
Speaker 6: them because my old loyalty thing right would have what.
Speaker 7: I was expecting for them.
Speaker 6: I would have done you know what I mean, Hey,
Speaker 6: I know you Let me help you save all that,
Speaker 6: save all that.
Speaker 7: So no one in my hometown wants to give me
Speaker 7: a shot. Cool. I don't owe nobody nothing either, and
Speaker 7: no one can say shift to me. So, uh, finally
Speaker 7: someone gives me a break. I code at something with
Speaker 7: a guy and I make my first video.
Speaker 6: And for my first video, I go and talk to
Speaker 6: a couple of street men trying to do the management
Speaker 6: team and they go and uh, you know, I gassed
Speaker 6: them up and we do another. They do every one
Speaker 6: of their videos.
Speaker 7: So I got two videos. Showed those two videos that
Speaker 7: I did in Toronto.
Speaker 6: To Steve Carr, who was one of the directors at
Speaker 6: Big Dog Films. He makes a call on my behalf,
Speaker 6: this is what you want to happen, right. He makes
Speaker 6: a call over a big label says, this kid's really talented.
Speaker 7: She can't join. He gives me.
Speaker 6: So I get the Tracy Lee Buster Rhymes pired MC
Speaker 6: video This remixed song so way to Court?
Speaker 3: Where did Cormega come into play?
Speaker 7: This comes later?
Speaker 3: Okay, I got it back up with this.
Speaker 7: So I do this video.
Speaker 6: Mark Pitts is for by Storm Records again. Just saw
Speaker 6: him on the side of Usher.
Speaker 4: Everyone's big manager, usher manager.
Speaker 6: Usher managers, not that and not that everyone you need
Speaker 6: is gonna be around, but a hell a lot of
Speaker 6: people you needed to be around a lot of me.
Speaker 6: So Mark Pitts gives me this shot, they believe, and
Speaker 6: I shoot this video. It's a white background video, and
Speaker 6: then I sucked it off.
Speaker 8: It's good enough to be like a video on TV
Speaker 8: like no one, but it wasn't great one.
Speaker 7: No one watched that video was like who did this?
Speaker 7: And I was devastated. After I did it, I went
Speaker 7: home devastated. I fucked it up.
Speaker 6: I know I did all this and I'm gonna be sucky.
Speaker 6: I'm gonna be shitting whatever.
Speaker 7: And I was able to call Hype and Alan Ferguson,
Speaker 7: and Alan Ferguson.
Speaker 3: Was a DP.
Speaker 7: He married Slag and Hype is Hype and Hype Hype
Speaker 7: gave me a big pep talk. Adam gave me a.
Speaker 6: Lot of technical stuff, which was helpful, but Hype gave
Speaker 6: me the pep talk that that feeling that you suck
Speaker 6: you gotta fight.
Speaker 7: That feeling that you're not good enough. You need to
Speaker 7: fight that right, and then you know again.
Speaker 6: The philosophy of music music video it needs to be
Speaker 6: about something. I didn't quite understand that at the time,
Speaker 6: but he needs to be about something, okay, And then
Speaker 6: from that I go to the bookstore and start because
Speaker 6: before I was hanging with hype and wasn't really studying,
Speaker 6: kind of like what I said about the editor when
Speaker 6: I wasn't prepared.
Speaker 7: And then the next time I said, okay, now I
Speaker 7: see the mistake. Let me go get it right. So
Speaker 7: I looked at it said okay, standing beside hype is
Speaker 7: not This is helpful, but that's not learning. And you know,
Speaker 7: and you have that as a director, A bunch of
Speaker 7: your friends are like, they came and they see you
Speaker 7: doing it. They're like, I could this looks like you said, no, motherfucker,
Speaker 7: you can't. But what they say that you're paying for
Speaker 7: my you're paying for the ten thousand hours. You're not
Speaker 7: paying for my time.
Speaker 3: You're paying for the time took this like this, you
Speaker 3: know to them, you know that the same yeah, yeah,
Speaker 3: ten thousand hours.
Speaker 7: Yeah. So I had not studied.
Speaker 6: So in this suppressed hey, I go to the bookstore
Speaker 6: and buy books about filmmaking like this, I've got everything,
Speaker 6: hair make, I buy everything everything. Because the beauty of
Speaker 6: growing up or group, yeah, growing up as a director
Speaker 6: around Hype is that he knew every department.
Speaker 7: So to me, that's what a director meant. You know
Speaker 7: every department. Hype.
Speaker 6: We walk in and talk to the makeup and then
Speaker 6: he talked to the hair and have detailed conversations with them,
Speaker 6: then walk over here and talk to the art department,
Speaker 6: and then talk to the VP. In every single department.
Speaker 6: He's having intricate, knowledgeable conversations.
Speaker 7: About their department.
Speaker 6: So I said, okay, that's what I need to do.
Speaker 6: So I got a book on hair and makeup. I
Speaker 6: got a books on like I got all these books
Speaker 6: and I start.
Speaker 7: Reading it and reading it. You're reading it, and then
Speaker 7: Cormega now is going to go do this little back.
Speaker 7: Then you pay some money for a promo thing. So like, hey,
Speaker 7: Cormega wants to do this promo thing. We don't got
Speaker 7: a lot of money. X you want to do it?
Speaker 6: Somehow I get it because again, I have relationship a
Speaker 6: death cham. I've been running packages and I directed a
Speaker 6: few things and say, okay, the pennies that they got,
Speaker 6: but I got this shot to shoot this thing for Cormega.
Speaker 7: And his idea was.
Speaker 6: Kind of whatever with the relationships, but we're gonna make
Speaker 6: a scene from where visually I was gonna make it
Speaker 6: is he wanted to do this interrogation scene from Scarface.
Speaker 7: I wanted to look like the interrogation screen scene from Clockers.
Speaker 3: If you remember that, that's one of the best movies.
Speaker 2: That's one of his favorite movies time when.
Speaker 7: It interrogated, everyone's kind of glowing group, right glowing. Yeah,
Speaker 7: Malik say E shot that, and again Hype worked with Elik,
Speaker 7: so I have this relationship. I call him Aleak and said,
Speaker 7: how did you do that? And he gave me some point.
Speaker 7: So now I got technical knowledge. We got their scene.
Speaker 6: I'm gonna shoot the Cormega scene. And the lesson is
Speaker 6: you give thro the clive, give the client what they
Speaker 6: asked for, but make it new.
Speaker 7: So I made the mine. So I shoot that scene.
Speaker 6: But I also did, all right, give me half a record,
Speaker 6: and I'm gonna shoot. I'm gonna shoot a little music video.
Speaker 6: So I got I shoot his commercial. But then I
Speaker 6: shoot a little music video and I'm jel it and
Speaker 6: and I'm now as I'm doing it, I remember I
Speaker 6: looked at it like, well, scrim that light I stopped.
Speaker 6: I go, oh fuck, I said that super technical thing.
Speaker 6: And I'm right that all that reading had seeped into
Speaker 6: my knowledge. A scrim for filmmakers, a scrim is a
Speaker 6: is a disc that so you have a light, a
Speaker 6: scrim goes in front of it to knock the light down,
Speaker 6: basically a dimmer. But don't have you know what I'm saying, certainly,
Speaker 6: so it's a technical film. Shit scrim that light and
Speaker 6: oh fuck, and had seeped in.
Speaker 7: I'd finally understood it, and that then I finally made
Speaker 7: something I liked. I made something good. I had my knowledge.
Speaker 7: I was on my way.
Speaker 6: The preparing, the studying, the opportunity, all the things. Take
Speaker 6: something that's given to me, you can get something that
Speaker 6: I can work with. These were the beginning steps of
Speaker 6: me really knowing and learning. So it's not just enough
Speaker 6: to be around when you get hired.
Speaker 7: You got to do good work. You got to constantly
Speaker 7: working to improve. And that those were that was the
Speaker 7: knowledge based.
Speaker 6: So from there I was constantly pulling references, studying this,
Speaker 6: studying that, studying other directors.
Speaker 7: So just there's a constant watch the people. You want
Speaker 7: to achieve a level of success as or whatever it is,
Speaker 7: it's your marker, like that person. I want to get
Speaker 7: to that level and working the rech that level.
Speaker 2: Yeah you said you said that. I've heard you say
Speaker 2: this before.
Speaker 4: Like a good director can see when a director has
Speaker 4: not made a good product right that there are certain
Speaker 4: things that a good director will know, uh visually when
Speaker 4: they look at at the product. What are some of
Speaker 4: those things that you see right away? It's like, you
Speaker 4: know what, they didn't take time to do this, or
Speaker 4: it's lacking this. What are some of those things I
Speaker 4: can tell.
Speaker 6: I can tell how intelligent director is by give me
Speaker 6: three music videos.
Speaker 7: I don know if you're intelligent, I don't know if
Speaker 7: you can tell a story. I can tell your visual
Speaker 7: uh visual talent. A lot of stuff I can tell
Speaker 7: just on the way they did the Rectorence.
Speaker 3: So as far as on the business side, so the budget, right,
Speaker 3: this is something I was always interested especially I don't
Speaker 3: know what the budgets are now, but that's a question.
Speaker 3: But before that, so when it was million dollar, this
Speaker 3: is nothing that young people might not know. There used
Speaker 3: to be like a million dollar movie videos and they
Speaker 3: was like spinning like that was like the I think
Speaker 3: hype had like the first million dollar was it with
Speaker 3: did he on the on the hypnotize? Was that hypnotized?
Speaker 2: That was a million I think buster rhymes.
Speaker 3: Rhymes yeah, But did he had the million dollar joint
Speaker 3: hypnotize and all that. So where do budgets come from.
Speaker 3: Does that come out of the artist's pocket or are
Speaker 3: the label fronting net definitely get into the recoup thing.
Speaker 6: But infamouspectively they sold CDs, so you know it's it's
Speaker 6: it's kind of fucked up record companies. They invest in you,
Speaker 6: but they want on them. Well it is obvious they
Speaker 6: invest but they want the money back. They want their
Speaker 6: money back on the investment. But you are the investment,
Speaker 6: so you don't see money till they get their money back.
Speaker 6: But of course, the way these big corporations.
Speaker 7: Do accounting is they never make money back. Like Star
Speaker 7: Wars by their account has never made money. Star Wars
Speaker 7: that's never made money, right, you know what I'm saying.
Speaker 7: You never get No, you don't get no matter how
Speaker 7: many records you sell, you just never psen. But you
Speaker 7: have to recoup it.
Speaker 6: So those million dollar budgets, that's your money essentially, right.
Speaker 6: I mean, like if your ship flops, they're not going
Speaker 6: to chase you down, like take your house at home,
Speaker 6: you know what I'm saying, Like make you work for
Speaker 6: the rest they take. They bite the bullet if it
Speaker 6: doesn't work out. But if shit works.
Speaker 7: Out, they want their money back.
Speaker 2: Yeah.
Speaker 4: So at this time are you are you feeling pressure
Speaker 4: to make sure that this product takes off.
Speaker 2: Or you just like, you know what, I'm gonna do
Speaker 2: my best work.
Speaker 6: Yeah, the pressure is in, like I got to show
Speaker 6: up for them, the pressures that I got to do
Speaker 6: good work for me because I'm competing as other directors.
Speaker 7: So directors are already in their own competition, you know
Speaker 7: what I mean.
Speaker 6: So in their like now there's Hike Williams, Paul Hunter,
Speaker 6: Chris Robinson, Liberal X, Benny Boom, Eric White, Dave Myers,
Speaker 6: you know what I'm saying.
Speaker 2: Forgot that.
Speaker 6: See at the bottom of those screens fat cats, and
Speaker 6: there's tons of people. So you were all in those
Speaker 6: battles together and everyone kind of had like, you know,
Speaker 6: me and Chris Robinson was that. That was the back
Speaker 6: and forth, hi wayns All Hunter, that was.
Speaker 7: The back and fort. You know, everyone had their their back.
Speaker 6: And forth that they did, and that's the competition. Because look, man,
Speaker 6: if you in those days, if you did a shitty
Speaker 6: video for a hit record, you could live off that.
Speaker 6: You're gonna get a bunch more work. But eventually people
Speaker 6: are gonna see that your videos all.
Speaker 7: Suck and you're gonna die off. The key is to
Speaker 7: do good work, even for bad songs.
Speaker 6: And then when you get a good song and you
Speaker 6: do good work, that boom hit song dope video off.
Speaker 6: So record you got it bad with a massive video off.
Speaker 3: So let me ask you this because it's interesting as
Speaker 3: far as like making the comparison between music and movies.
Speaker 3: So the all right, so you hype Williams, you guys
Speaker 3: at you know, you have your own company, right, So
Speaker 3: if somebody wants to commission you did he wants to
Speaker 3: commission you for a video, right, and it's a million
Speaker 3: dollar budget back, then how does that work? They give
Speaker 3: you a million dollars and then you have to break
Speaker 3: it down and actually pay item by item and do
Speaker 3: it or so you're okay.
Speaker 7: So the way it works is king again, listen to
Speaker 7: the average way. So you guys have a.
Speaker 6: Record together and you're signed to a record label and
Speaker 6: they're gonna do a big, big record. We're gonna pay
Speaker 6: a million dollars for a million dollars, they probably know
Speaker 6: who they're want.
Speaker 7: But let's say they're bidding it when you did the job.
Speaker 7: So let's say they go to the top three year.
Speaker 7: They take your record and they send it to the
Speaker 7: top three directors in the game.
Speaker 6: We got a million dollars the video, y'all right on it.
Speaker 6: So the top three directors all.
Speaker 7: Write a treatment.
Speaker 6: Oh, you're gonna wake up in the morning, You're gonna
Speaker 6: brush your teeth.
Speaker 7: And then there's like two girls that come in.
Speaker 2: You know what I'm saying, whatever, don't forget the fireworks, Yeah.
Speaker 7: Fireworks and girls the cars.
Speaker 6: So three treatments you get, and you're gonna read those
Speaker 6: treatments and you say, who's the director.
Speaker 7: Okay, Hype Williams and he wants to do this, Uh,
Speaker 7: Paul Hunter, he wants to do that. So and so.
Speaker 6: So there's these things come in and you have to
Speaker 6: decide between the level.
Speaker 7: Of director and their idea is their idea or so?
Speaker 7: But either way, you finally pick one person, Okay, we
Speaker 7: want to do this treatment.
Speaker 6: That treatment has now become a contract. You said, I'm
Speaker 6: getting this, I'm gonna wake up in the morning, and
Speaker 6: then the girls and the thing, and then the ferrari
Speaker 6: and the but.
Speaker 7: That's ilegally minded, okay, and then you get your contract.
Speaker 7: In the contract. Even in the contract says, we own up.
Speaker 7: This is a work for hire. Don't ask us for
Speaker 7: money later, we own this, We own.
Speaker 6: This if they basically it says, and they're like if
Speaker 6: we discover any galaxy in the universe and they like
Speaker 6: hip hop, don't ask this for money. Literally, that's the music.
Speaker 6: That's the music, music industry contract.
Speaker 7: There's no situation which you get fucked, the more money whatever,
Speaker 7: so you and then they give you like if you
Speaker 7: have the money, you do it.
Speaker 6: You get another bid, you finish it, and then they
Speaker 6: give your other bid, and that's how it goes. That
Speaker 6: is how a music video gets made.
Speaker 3: So now, all right, so we talked about the era
Speaker 3: of the million dollar videos. But I'm interested to notice
Speaker 3: because it's like back then, I guess the goal was
Speaker 3: to be on BT on TRL one O six in
Speaker 3: part and now you know, you know, I hate to
Speaker 3: reference the kid, but it is what it is, you know,
Speaker 3: with the with the Takashi situation and yet.
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Speaker 3: As you know, even before you got arrested with gumbolling
Speaker 3: all of those videos and they was like doing crazy
Speaker 3: numbers on YouTube. Now YouTube is the thing right where
Speaker 3: it's like now you just the goal is to get
Speaker 3: one hundred million views of fifty million views on YouTube.
Speaker 3: And especially when he first came out, I don't know
Speaker 3: what the wreckt that he was using, but I'm assuming
Speaker 3: it was just a neighborhood the direct the Bobby schmurder
Speaker 3: like cel phone, right, So I'm assuming that that cut
Speaker 3: the budget for videos drastically because now you can make
Speaker 3: a video on your iPhone. It might not be the
Speaker 3: same quality obviously. So my first question is what's the
Speaker 3: top budget now that a record label would pay. And
Speaker 3: then the second question is what is the goal now
Speaker 3: for it? Has it switched to YouTube, has it switched
Speaker 3: to getting clicks on social media? Like how has the
Speaker 3: times changed the business of actually producing videos?
Speaker 6: I mean, if you now when you make a video,
Speaker 6: you making it goes out. Look at the end of
Speaker 6: the day, Yeah, Drake could make a video.
Speaker 7: With his cell phone. But Drake ain't going to make
Speaker 7: a video with your cell phone. Drake wants to trailer.
Speaker 7: Drake won strength. He wants the people. If you want
Speaker 7: to hire me for these people. So this is my life.
Speaker 7: So yeah, I don't do cell phone videos. Feel me.
Speaker 7: When I pulled up, I'm doing a production.
Speaker 6: There's trailers, and there's trucks, and there's lights, and there's unions,
Speaker 6: and there's food, and there's rules, and.
Speaker 7: It's gonna cost you hundreds and thousands of dollars.
Speaker 6: Right terror Swift wants a trailer and her makeup artist
Speaker 6: and her stylist and raver.
Speaker 7: They're not doing it with a cell phone. She wants
Speaker 7: to look great. She wants to the fucking guy who
Speaker 7: just shot the lorial commercial.
Speaker 6: That's the DP she wants to shoot her video. Well,
Speaker 6: guess what, he don't shoot on cell phones, you know
Speaker 6: what I'm saying. So as much as the technology is
Speaker 6: great that you can go and do something great and
Speaker 6: creative with you and your friends, but at the end
Speaker 6: of the day, the reality is the talent. You know,
Speaker 6: the cream rises to the top, and as it keeps
Speaker 6: on rising, so do the prices.
Speaker 7: Right, So if you want that work that looks great.
Speaker 7: Maybe you got lucky in your homeway. Around the way
Speaker 7: is the next, you know, meet next type, the next
Speaker 7: he's gonna he's you You.
Speaker 6: It just so happens your homeboy has a career in
Speaker 6: filmmaking and he's super talented, gives you something great, that's amazing.
Speaker 7: But that's a rare I've seen a lot of these videos,
Speaker 7: you know.
Speaker 2: Yeah, gum cameras.
Speaker 4: Speaking speaking of the of the Drake video at the
Speaker 4: end of Life is good, there's like a play.
Speaker 7: On on on on.
Speaker 2: You know, he's directing it and you're kind of working.
Speaker 4: For him, and that's something that that you kind of stresses, well,
Speaker 4: the difference between working for the artists and working with
Speaker 4: the artist.
Speaker 2: You won't you want to talk about that because I
Speaker 2: know you highlight that a lot.
Speaker 6: Yeah, look, man, it's it's a bit of semantics, but
Speaker 6: it's good to understand.
Speaker 7: Yeah, we're working with one another, but in reality, you
Speaker 7: need to know who you're working for and who you're
Speaker 7: working with it.
Speaker 2: Yeah, Drake is working with Drake is working with me.
Speaker 6: I'm working for Drake, I'm making his product. I'm getting
Speaker 6: after I'm done. He takes it and goes with it,
Speaker 6: you know what I'm saying.
Speaker 7: And yeah, in a proper work, it's a banter. We
Speaker 7: go back and forth, and it is. It is a
Speaker 7: collaborative thing.
Speaker 6: Well, there are people who do forget in these creative
Speaker 6: things that get so caught up and.
Speaker 7: Making it theirs.
Speaker 6: They forget who hired, they forget who they're working for. Yes,
Speaker 6: we're collaborating, but my art director isn't working with me.
Speaker 7: He's collaborating with me, but he's working for me.
Speaker 3: So just to double back. So all right, So even
Speaker 3: now today, mid six figures is still a price target
Speaker 3: that major artists would pay for a music video still
Speaker 3: to this day, like it hasn't dropped to the point
Speaker 3: where it's like ten thousand dollars fifteen, Like Drake is
Speaker 3: still gonna paying his label. Whoever, Look what these videos do.
Speaker 7: Look, life is good. That video sing for a moment?
Speaker 7: What would that song?
Speaker 6: What would have happened if that record was just it
Speaker 6: was just like your video cars and girls and stuff.
Speaker 6: You feel me as opposed to just a little bit
Speaker 6: of a just a little bit of fun. Because this
Speaker 6: is entertainment, It is the entertainment business.
Speaker 7: You got you and your girls in the cars. Yeah,
Speaker 7: you're living in your fantasy, but are you entertaining me?
Speaker 7: Are you putting work in.
Speaker 6: It's like going to a show and the guys out
Speaker 6: there doing is fucking performing, and you're like, this guy
Speaker 6: ain't working, He's just kind of going through the motions
Speaker 6: as opposed to someone who's they're working, and then you're like, fuck,
Speaker 6: puts on a show. Entertaining the job is entertained. So yeah,
Speaker 6: no matter what, when you spend you better be.
Speaker 7: Trying to entertain. That's the key, key, key. But at
Speaker 7: some point, entertaining people cost fucking money. So I got
Speaker 7: an idea. I'm in a garbage truck and then I
Speaker 7: work in a fast food place and them all right,
Speaker 7: well we got a vacation. I gotta rent that. If
Speaker 7: you want that big idea, you gotta pay the big money.
Speaker 7: That's just the way it is. And there's certain artists.
Speaker 6: That they when you're generating undred millions of news two
Speaker 6: hundred million, five hundred million views, you can afford it.
Speaker 6: And it's a good investment because you know what I'm saying,
Speaker 6: that was a great investment on the future's part. There's
Speaker 6: a great investment on this part.
Speaker 7: To make a video that big. So, like I said, bro,
Speaker 7: it's there's, there's, there's always gonna be the top level.
Speaker 7: And at the top level again, Taylor Swift ain't doing
Speaker 7: your cell phone video some kid around the way.
Speaker 3: So let me ask you this because because it's also
Speaker 3: the climate has changed to where you know, it's a
Speaker 3: lot of independent artists, probably way more independent artists now
Speaker 3: than there were years ago in the nineties or two thousands.
Speaker 3: So for an independent from the artists standpoint right, independent
Speaker 3: artists not signed to a label. I'm trying to get
Speaker 3: my buzz out there. What advice would you get? They
Speaker 3: don't have a budget to pay you or you know,
Speaker 3: somebody of your caliber, but they still want to you know,
Speaker 3: they have good, good quality music and they want to
Speaker 3: put some visuals to it. Would you reckon the most.
Speaker 6: Talent, find the most talented friend, or find the most
Speaker 6: talented person that can work in your budget. Look at
Speaker 6: the work and say what I want you know, look
Speaker 6: at look at look at their work and say whatever
Speaker 6: I want my work to look at this way, we
Speaker 6: do the best you can with the money you got
Speaker 6: and entertain The key has got to be that are
Speaker 6: you entertained is your video you're trying to entertain?
Speaker 7: Are you putting your absolute most effort into entertain with
Speaker 7: them money that you got because these videos mean something
Speaker 7: back in back in the day, Madonna, Lenny Kravitz, Janet Jackson.
Speaker 7: There's a certain caliber director they work.
Speaker 6: With, a certain caliber, certain budget rings like it says something,
Speaker 6: how you visually got it to the world.
Speaker 7: And then as you make more money, you.
Speaker 6: Should be investing into your advertising. It's not a mistake
Speaker 6: that the super Bowl.
Speaker 7: You know, technically they can.
Speaker 6: Do it with their cell phone, but the competition is entertainment.
Speaker 6: During the super Bowl, you better be bringing with your
Speaker 6: fucking commercial. Well, you better be bringing it with your
Speaker 6: fucking video.
Speaker 7: You're in the.
Speaker 6: Fucking you're show business. You're in the entertainment industry. That
Speaker 6: doesn't stop.
Speaker 7: There isn't you know what I'm saying. Yeah, you got
Speaker 7: to put this effort in and like I.
Speaker 6: Said, when you get when you can invest more money.
Speaker 6: And it makes sense because I have people come to
Speaker 6: you know, you know I can handle that one hundred, bro,
Speaker 6: you know I mean two hundred I got that.
Speaker 7: Yeah, But here's the thing, bro, auture doesn't reach.
Speaker 6: In his pocket and hand me too. Hundre thousand dollars
Speaker 6: a record company said, I can make money with Usher.
Speaker 6: I'm putting up the two hundred for the back end.
Speaker 7: How it comes back, you know what I'm saying.
Speaker 6: Yeah, So there's got to make sense, Like it's not,
Speaker 6: because what would happen a lot. There's almost like this
Speaker 6: secret industry of rich kids making music videos.
Speaker 3: Oh yeah, every now and then.
Speaker 6: You know what I'm saying, every now and then, just
Speaker 6: some kid's dad is a billionaire and he was so
Speaker 6: he's goes.
Speaker 7: And so I did want this kid.
Speaker 6: Was like this kid's manager, This kid spent on this video,
Speaker 6: spent more than Rick Ross had on one of his videos.
Speaker 7: That I work.
Speaker 11: You feel what I'm saying, Yeah, like big money, a
Speaker 11: big proper production with the trucks and the lights and
Speaker 11: the profession, like it's a production, and the manager is
Speaker 11: Jlo's manager, and like the.
Speaker 6: Dad had paid all these big dang equals, so the
Speaker 6: best make.
Speaker 7: The best everything.
Speaker 6: But the key element in the middle was j Lo
Speaker 6: doesn't pay everyone to manage her. Jailo has fucking talent,
Speaker 6: and everyone comes in because they see the potential. Then
Speaker 6: they invest and then they get it. Back, so people
Speaker 6: confuse the look for that. They Oh, well, I got
Speaker 6: the same manager and I got the same hair makeup,
Speaker 6: I got the same director, I got spending more money,
Speaker 6: I gotta be a hit.
Speaker 3: You know you don't got the talent the sauce and
Speaker 3: soul separately, SA sauce soul separately.
Speaker 7: Yeah, exactly.
Speaker 6: So if just now, let's say you you got some
Speaker 6: money in your pocket and you can afford a big
Speaker 6: video and a.
Speaker 7: Lot of artists.
Speaker 6: I see a lot of people pustling thinking if I
Speaker 6: spend big money, I'll get I'll get the same results
Speaker 6: because I spent the same money.
Speaker 7: And it's no.
Speaker 6: You might have the money, but the level of artist
Speaker 6: you are, you're amount of fans where you're trying to build,
Speaker 6: it might make sense for you to make a ten
Speaker 6: thousand dollars so phone video and do your best within.
Speaker 7: That money to make a great piece of entertainment. You
Speaker 7: know what I'm saying. But just go spend one hundreds
Speaker 7: of thousands of dollars when you don't have when you
Speaker 7: don't have a fan base for that to make sense.
Speaker 4: The way up now, you got your start interning with hype,
Speaker 4: I'm wondering now are there people that have interned with
Speaker 4: you that are now out here just crushing it, like
Speaker 4: killing the game.
Speaker 2: As far as the video production, Karina Evans.
Speaker 6: Karina directed God's Plan, Koreina directed Nice for What. Koreata
Speaker 6: is directing episodes of TV shows.
Speaker 7: Now she's you know, she's a twenty three year old
Speaker 7: light skinned black girl. Right at the time that everyone
Speaker 7: was like, we need more women and more women of color.
Speaker 3: And then she did God's Plan video Video of the Year,
Speaker 3: God's Plan that was that was a tough thing.
Speaker 2: Yeah, Video of the Yeah, Nice for What was up
Speaker 2: there too?
Speaker 3: That was tough.
Speaker 6: The credits ont is director X presents a Kreina.
Speaker 7: Evans film that.
Speaker 2: Toronto Connections.
Speaker 3: That's tough. So let me ask you this be cuz
Speaker 3: talking about that and you would seem like making a
Speaker 3: four minute music video is a lot different than making
Speaker 3: a movie, right, So how what's the difference between the
Speaker 3: movie side of things? Because you've you've done you have
Speaker 3: movies on the ybel as well being a director for
Speaker 3: a movie as opposed to being a director for a
Speaker 3: music video.
Speaker 7: The amount of days you shooting in this video one, two,
Speaker 7: maybe three days?
Speaker 6: You will be over thirty forty days, fifty maybe one hundred,
Speaker 6: depending on the type of movie, but on an average
Speaker 6: like thirty to.
Speaker 7: Forty days for a proper Hollywood production invest it.
Speaker 3: What's the politics though, because al right, so in like
Speaker 3: music video, it's like, Okay, Drake wants you reinn, especially
Speaker 3: now you got your name, they can kind of demand it.
Speaker 3: I would assume on the Hollywood side it's harder, especially
Speaker 3: for like New like if you're trying to be do
Speaker 3: the independent, trying to get funding, and it just seems
Speaker 3: like that from the outside it's more politics.
Speaker 6: Yeah, but look, here's the thing that directings understand. The
Speaker 6: OSCAR for Best Picture goes to the producer of the movie,
Speaker 6: you know what I'm saying, not the director.
Speaker 3: So what's the difference. What's what's the difference between the
Speaker 3: producer of the movie and director of the movie.
Speaker 7: The producers the one who puts the deal together. The
Speaker 7: producers the one who can hire, who hires.
Speaker 4: The producer can fire you, right, so the producer can
Speaker 4: fire the director. I felt like they think that was
Speaker 4: Star Wars, correct.
Speaker 7: No, George Lucas. George Lucas directed.
Speaker 2: The later the later ones.
Speaker 4: I think they try to have somebody else do it,
Speaker 4: or maybe somebody somebody else did it and the jj
Speaker 4: Abrams came back and took over.
Speaker 7: Are the producer prints it all together?
Speaker 3: So can you can? You can you kind of go
Speaker 3: over the hierarchy and and and and movies? Just like
Speaker 3: as a producer, it's the director, the casting director, Like,
Speaker 3: what's the different roles that are on the movie set?
Speaker 7: Well, they say, you have, let's say like super Fly,
Speaker 7: you have a studio, then you have a.
Speaker 6: Production company, and then you have the director. So Superfly
Speaker 6: the producer Joel Silver, he made the Matrix. Yeah, his
Speaker 6: company talks to my agent, we have this script for Superfly.
Speaker 6: My agent says, you should have director X look at it.
Speaker 7: I read their script.
Speaker 6: I thought it was irresponsibly violent, and I told them
Speaker 6: I didn't want to do it.
Speaker 7: One it was irresponsibly violent.
Speaker 6: And two it wasn't Superfly in this version there the
Speaker 6: first version of Superfly that I was sent.
Speaker 7: He wasn't trying to get out.
Speaker 3: He was just like, all in, just keep trying.
Speaker 7: To get in deeper.
Speaker 2: I'm moving.
Speaker 6: So I'm like and then like irresponsibly by like they're
Speaker 6: having a shootout on Miami.
Speaker 7: Beach, and then like and then and not even I
Speaker 7: hit them.
Speaker 6: Like though, this is why black kids getting shootouts and
Speaker 6: shopping malls, because movies like this never.
Speaker 7: Have consequences, you know what I'm saying, Like they just have.
Speaker 6: A shootouts and shop They're just shooting out on ninety
Speaker 6: each and then never say like yo, lo.
Speaker 3: Not even that.
Speaker 6: I'm like, are there's no video cameras, there's no surveillance
Speaker 6: cameras in your.
Speaker 7: World, but there's no police.
Speaker 3: That's interesting that what Joe Sieguel knows, Joe Silver, Joe Silver, Yeah, Matrix.
Speaker 3: It's extremely interesting to me that why he wants to
Speaker 3: do a remake of Superfly because he loves black Boy, he.
Speaker 7: Loved those ter.
Speaker 3: Well.
Speaker 7: But so now okay, So then I find out what.
Speaker 6: What had happened was that the script they sent me
Speaker 6: wasn't actually Superfly, but they got the rights to superflyes,
Speaker 6: so they just put the name. And I'm like, I'm
Speaker 6: not I'm not one the level of isolence doing that.
Speaker 6: Two of this isn't Superfly.
Speaker 7: They called me back to.
Speaker 6: We want to make the movie you want to make.
Speaker 6: I said, all right, well we're making Superfly. So if
Speaker 6: you watch the old Superfly and my Superfly. It's Superflies.
Speaker 6: All the same characters are back. It's the same story.
Speaker 6: We move and twist some things around, but the things
Speaker 6: we move and twist around are still respectful of the original.
Speaker 6: I treat it like Hoods Shakespeare, right, because I got
Speaker 6: hired to remake Superfly.
Speaker 7: So I'm going to remake it right. And then what
Speaker 7: we did on the violence side is that we made
Speaker 7: it a little cartoon. You know, the bad guys were white,
Speaker 7: they have white guns. It's it's it's an action. It's
Speaker 7: a Joel Silver action, a Wick.
Speaker 6: It's fast and furious, and we deserve to have mindless,
Speaker 6: stupid movies. You feel what I'm saying, Like people, no
Speaker 6: one wants it John Wick, and it's like, oh my god,
Speaker 6: what what message is this sent to the youth and
Speaker 6: the Russian American community there, They's just then nigga can
Speaker 6: beat up everybody and bad guys are fucking bad and
Speaker 6: there's not you know what I'm saying, like, it's it's
Speaker 6: this imaginary world, well Superfly, Yeah, it's it's drugs in
Speaker 6: the same way, fast and furious does heists?
Speaker 7: You feel me? There's no there's no good advice for a.
Speaker 3: Drug dealer in Superfly, no underlining, no underlining.
Speaker 7: That's a good idea, nobody you got something right. Instead,
Speaker 7: things become so what what what? What Control was was
Speaker 7: a symbol. There are symbolic of flashy drug uples. You
Speaker 7: know what I'm saying. You live in Cleveland and you
Speaker 7: ain't got a job, but you got a fucking braith
Speaker 7: wearing all the white all the time with you know
Speaker 7: what I'm saying. Like, and I remember there was like
Speaker 7: on Instagram, there was one page. I haven't seen him
Speaker 7: in a while, man, I guess what happened. They're like
Speaker 7: the coke Import Boys was the name of their crew,
Speaker 7: Like the Import Boys. I'm like, really pure sports cars.
Speaker 7: The Import Boys. I'm like, y'all, why don't you just drive.
Speaker 6: Yourself to jail? So that that was what still Control represented.
Speaker 6: But again he does come food, his hair is straight.
Speaker 6: I didn't want kids to look at Uba Fly and
Speaker 6: see their world that.
Speaker 7: Looks like my life. That looks like my world. And
Speaker 7: then the subconscious brain starts going, you know, like the
Speaker 7: wrong movie gets hot in the hood, the hood gets hot.
Speaker 3: Nice carface changed the whole change everything.
Speaker 2: Yeah, remember when the wires poppably done me.
Speaker 6: It was inspirational to you know, like I didn't want
Speaker 6: to do that. So ours is a fun, dumb it's
Speaker 6: and it's again it's a Joel Silver action movie.
Speaker 7: Right. He doesn't have the social conscious that we have.
Speaker 7: You try here and there, but he must make a
Speaker 7: fun movie because he doesn't have a social conscious.
Speaker 6: When he made Predator, he wasn't putting the weight of
Speaker 6: the world and is back when he made The Matrix.
Speaker 7: He was people kicked them, kick people in the face
Speaker 7: and beat up the bad guys. And it's fun.
Speaker 6: Super Flies fun as fun. It's a great enjoyable movie.
Speaker 6: It's really a movie for teenage boys.
Speaker 7: Fifteen year old you seeing Superflies, do you imagine how
Speaker 7: your brain would fry?
Speaker 2: Girls, the car of the house and the like.
Speaker 7: It's a great time for that.
Speaker 11: And that's what that is.
Speaker 7: But again, the politics of that is, I'm directing a
Speaker 7: Joel Silver picture. Joel Silver isn't producing a director X film,
Speaker 7: if that makes sense, the same.
Speaker 2: Thing I'm working those right, you're working for him with me.
Speaker 3: Yeah, that's important for people to understand because it's like
Speaker 3: a lot of times they don't understand anything like a director,
Speaker 3: especially a movie director. It's like they have full rights
Speaker 3: over everything, and and it's like they're they're they're like
Speaker 3: a quarterback. You got the chair, but you still got
Speaker 3: a coach that can kind of push and and and
Speaker 3: make different things. And so it's like you got a
Speaker 3: owner who can come down exactly. There's a whole situation. Yeah, definitely.
Speaker 4: I got a question as just as a fan of
Speaker 4: music and of movies as well, Like we always in
Speaker 4: our heads we hear a song and we're like, damn,
Speaker 4: like we kind of pictured the videos in our head
Speaker 4: of how it should go. Has there ever been a
Speaker 4: video or a song that you were like, damn, I
Speaker 4: wish I had the opportunity to make that.
Speaker 7: Some of them.
Speaker 6: More so, there's like songs that they didn't pick me
Speaker 6: and then they chose someone else and it was horrible.
Speaker 7: I'm like, man, I would have gave you the fucking
Speaker 7: you know what I'm saying.
Speaker 3: So let let me ask you this some Toronto once again,
Speaker 3: shout out to Toronto. Toronto not only has a crazy
Speaker 3: music scene right now with Tory Lanez Drake, the Weekend,
Speaker 3: a bunch of people, and they just won the NBA
Speaker 3: Championship two years ago.
Speaker 2: Right last ye last year.
Speaker 3: Yeah, but a little known fact Toronto has a very
Speaker 3: big movie industry, very big movie industry in Toronto. What's
Speaker 3: the scene right now in Toronto is for well, obviously
Speaker 3: now COVID everything is shut down, but for up and
Speaker 3: coming entrepreneurs, speaking specifically for people in Toronto right now,
Speaker 3: are there opportunities in the music I mean, in the
Speaker 3: the movie industry or is that kind of who you
Speaker 3: know Hollywood type of vibe.
Speaker 7: It's how you get in. It's very.
Speaker 6: It's hard to get but you gotta find your way
Speaker 6: in the same way that and everyone gets in a
Speaker 6: different way. Maybe you know someone you gotta find your
Speaker 6: way in. This is the film industry.
Speaker 7: Beca's just not an offense you can walk up to.
Speaker 7: But you have the Internet. I found hype with a magazine.
Speaker 6: And mail in a phone, fucking determination, So you have
Speaker 6: the motherfucking Internet.
Speaker 7: If you can't figure this ship out, you're not gonna
Speaker 7: survive on set. That'd be very real with you. This
Speaker 7: is not hey, do it for me business. This is
Speaker 7: figure the ship that's figured it out. Because when I
Speaker 7: go to work, there is.
Speaker 6: Literally a stopwatch with thousands, tens of thousands of dollars
Speaker 6: connected to it.
Speaker 7: And if I go past this line, then it.
Speaker 6: Starts to stack and then double and then triple, and
Speaker 6: then there's pedal. There's there's police that come along and
Speaker 6: say move this truck and turn it like it is.
Speaker 6: High levels of responsibility in your and getting shipped done.
Speaker 2: Yeah, so you.
Speaker 7: Can't figure out how to get it. You're not gonna
Speaker 7: know how to fucking maneuver ship.
Speaker 4: So you get a timeline on on on your production,
Speaker 4: and if you don't meet that timeline that there's fees.
Speaker 2: That you have to pay out of your pocket.
Speaker 7: The production does. But again, if the production has to pay.
Speaker 6: If if my call time is at eight and we
Speaker 6: said we're gonna be packed up and driving.
Speaker 7: Away at at eight am.
Speaker 6: We're gonna show up and at eight pm we're gonna
Speaker 6: be done. But then a PM comes around and not
Speaker 6: only am I not packing my trucks, I'm nowhere near
Speaker 6: the packing my trucks.
Speaker 7: I need two more hours. Those two more hours, well,
Speaker 7: we made a deal that now I'm going in the overtime.
Speaker 7: Overtime lasts as long. But what if I need more
Speaker 7: time pass to overtime, Well, now I can go to
Speaker 7: the double over time.
Speaker 6: I go to the triple overtime, then I get a
Speaker 6: meal penalty. Well, everyone's supposed to eat. Now I can't
Speaker 6: stop to eat because we're almost done. Okay, Well, if
Speaker 6: we're not gonna eat, I get a we get mealk.
Speaker 7: Now everyone gets more money. You feel what I'm saying.
Speaker 2: This is how this shit works.
Speaker 7: It's there's consequences.
Speaker 6: So again, if you can't figure out how to get
Speaker 6: into the film industry, you're not gonna survive in.
Speaker 7: The film industry. I don't know. I wish I could
Speaker 7: tell you there's some way, but you've got to figure
Speaker 7: this out. This part of getting in this is did
Speaker 7: you ever in school in grade school to the incubate
Speaker 7: A and then you see like a chick?
Speaker 2: Yeah, okay, and do you remember the.
Speaker 7: Teacher said, don't help them out of the A?
Speaker 6: Right, If a chick can't make it out of the A,
Speaker 6: it can't make it out of the A if you
Speaker 6: help it out.
Speaker 7: There's a double If it's not strong enough to get.
Speaker 6: It can't make it out, and it wouldn't be if
Speaker 6: you help it out and it wasn't strong enough to
Speaker 6: make it out, it wouldn't be strong enough to live
Speaker 6: and then if you help it out, if it was
Speaker 6: strong enough to make it out.
Speaker 7: But you helped it out, it didn't develop the strength
Speaker 7: it needed to live, and it's going to die as well.
Speaker 7: So there's no scenario and you helping that ship out
Speaker 7: of the a that is good for the chick.
Speaker 3: Now, I'm glad you said that because I sat down
Speaker 3: on Instagram a few weeks ago, like, sometimes you can
Speaker 3: actually hurt somebody by trying to help them. Sometimes it's
Speaker 3: like you you're you're enabling people and you're helping them,
Speaker 3: You're you're actually hurting them because they're just they're skipping
Speaker 3: vital steps that are needed, Like you're taking them from
Speaker 3: point A to point Z, but by doing that, they're skipping.
Speaker 4: That journey and once by themselves, they won't so long.
Speaker 7: Yeah, it's the egg analogy, and it is the one
Speaker 7: to use. It's the one for these kids. If I
Speaker 7: help you, if you're good enough to do this, you
Speaker 7: can do it on your own.
Speaker 6: And if you're good enough to do this and I
Speaker 6: help you, I'm gonna hurt you. You're not that, like
Speaker 6: you said, those steps you're gonna miss.
Speaker 7: The egg analogy is the best analogy which is like
Speaker 7: I don't like saying too much about what I would do.
Speaker 7: You know what I'm saying. I can tell you my
Speaker 7: story about what I did. Yeah, you figure it out now. Now.
Speaker 3: I respect that. I respect that because it's like everybody's
Speaker 3: journey is different, and your journey that you that you
Speaker 3: did twenty years ago is completely different than somebody that's
Speaker 3: gonna do it right now in twenty twenty.
Speaker 6: You gotta get out of the egg on your own.
Speaker 6: Once you're out of the egg and I see you
Speaker 6: on set, well, now we're in a different conversation. You
Speaker 6: made it here, You're good enough to be here.
Speaker 7: You're in the league.
Speaker 6: Now, now this a thing going on, you.
Speaker 7: Know what I mean. But till then that that they
Speaker 7: don't just handle you shit and you should have want it.
Speaker 7: It's not gonna I get the dream, bro. I was young.
Speaker 7: I remember when I was dropping a package off the
Speaker 7: puff and I had my tape.
Speaker 6: Hey can I show you something? And you look now,
Speaker 6: I at like this video opera and like this shut
Speaker 6: it on film, like I'd come up. It wasn't my
Speaker 6: old though, you know what I'm saying. It was some
Speaker 6: artsy fartsy cool kids shit and he looked at it.
Speaker 6: What's your name?
Speaker 7: Little x cool?
Speaker 6: Later on in the future we worked together and did
Speaker 6: kind of all I've done, all kinds of stuff apof
Speaker 6: and you know what I'm saying, he is a great
Speaker 6: inspirational guy.
Speaker 7: Again, relationships that you have twenty years later, you know
Speaker 7: what I'm saying, twenty years later, still know the epact.
Speaker 7: But he didn't see my work. He said, oh my god,
Speaker 7: oh the like And of course I wanted that.
Speaker 6: Who wouldn't want to be fucking treated like a genius.
Speaker 6: But it doesn't always happen that way. Sometimes the guy
Speaker 6: will and later you don't know how this is all
Speaker 6: gonna work out. But following your interests, following your passion,
Speaker 6: studying your craft, Altill now like Alton now, I still watch,
Speaker 6: especially on YouTube.
Speaker 7: YouTube if you want it to be is.
Speaker 6: A film's will Now people do very in depth, especially
Speaker 6: now that ideal in story. For me, the new level
Speaker 6: is story structure, character development, that the things that make
Speaker 6: you want to watch.
Speaker 7: The show past the visual and I.
Speaker 6: Study it and I study it and I study it,
Speaker 6: and YouTube has tons of great people that have really
Speaker 6: insightful ideas about this.
Speaker 7: And then I also read the books about it, and
Speaker 7: I do my homework. And at this time in.
Speaker 6: Quarantine, I've been studying my craft. If I'm bored, I
Speaker 6: can watch these videos about my craft. So following your
Speaker 6: interest studying your craft, hustling.
Speaker 7: You know what I mean, and just and doing that work,
Speaker 7: so then you're ready when that moment happens, then you're ready.
Speaker 7: But uh, and that's that and that's that's information I
Speaker 7: can give you. As far as like how I would
Speaker 7: use Google, I'm not telling a like that, how I'm
Speaker 7: already ship if you ain't. If you had to figured
Speaker 7: out that, you should have your shit on your phone?
Speaker 3: So what what's what's the next? What's next for you?
Speaker 3: As far as like, are you moving more into the movies? Netflix? Streaming?
Speaker 3: Like music? Where do you see your own personal look?
Speaker 6: I'm working on, you know, all the stuff I'm a
Speaker 6: director out of all the categories, right, So there's movie stuff,
Speaker 6: there's goals and conversations, and TV. There's goals and conversations,
Speaker 6: and music videos, goals and conversations.
Speaker 7: Commercial goals and conversations, right, so all this stuff is
Speaker 7: going on.
Speaker 6: What I'm really happy about is that on the commercial side,
Speaker 6: I did a short film for Pere Moss.
Speaker 2: You know wait, we went to this fashion show in Brooklyn.
Speaker 3: What's his name, Kirby, Kirby Kurbye shouts to Valencia. We
Speaker 3: went to his fashion show.
Speaker 2: Amazing fashion showk Yeah, amazing.
Speaker 6: So I wrote and directed a short film for him.
Speaker 6: Technically it's a fashion film, and here we go. This
Speaker 6: was a low budget project. This was a low budget project. Okay,
Speaker 6: we had nowhere near the kind of money. But here's
Speaker 6: the entertained. Here was the passion, the studying of story structure,
Speaker 6: the Kirby and I really working together, working together.
Speaker 7: Yeah, technically I'm still working for him though. The money
Speaker 7: is not the thing that makes it. It's his thing,
Speaker 7: you feel me.
Speaker 6: Yeah, But we're collaborating doing this thing together and it's
Speaker 6: and that was really one of the best client uh director.
Speaker 6: That experience was really the people working together to make
Speaker 6: something better. Always no one gets that's mine. And now
Speaker 6: I get to just like to get people that want
Speaker 6: to force their decision as opposed to going with the
Speaker 6: best decision do.
Speaker 4: I just saw him with director of credits. He just
Speaker 4: did Wallet's new video.
Speaker 3: So we made this, We make this thing.
Speaker 7: I look, it's not it's called Seven Mothers. You could
Speaker 7: check out it's also on my page.
Speaker 6: But Pierre Ma's Seven Mothers and people cry when they
Speaker 6: watched this thing all the time, constantly. Right, It's a
Speaker 6: story about Kirby, his mother dad when he was seven
Speaker 6: and these well seven or eight, but then these seven
Speaker 6: women raised him.
Speaker 7: And it's a story about family and but based in
Speaker 7: black culture and the church. And I had something I
Speaker 7: wanted to say.
Speaker 6: It's something I show students because the story structure, it
Speaker 6: is textbook story structure.
Speaker 7: Like I'm saying, so all these things, and we made
Speaker 7: the very low budget thing.
Speaker 6: And then when award season comes because it commercial is
Speaker 6: big on awards, awards a big part of commercials, and
Speaker 6: we're getting nominated for really prestigious awards.
Speaker 7: We're winning prestigious awards that our little low budget short.
Speaker 6: Film is nominated beside Apple and Spotify and tinderft like big,
Speaker 6: over the top, big budget projects and here's this one
Speaker 6: little fashion film that we did for probably a third.
Speaker 7: Of the money. But the philosophy be all the things
Speaker 7: which to do, you.
Speaker 6: Know, entertained and entertaining people doesn't always mean it's fucking
Speaker 6: a fucking show and you feel great sometimes the entertainment
Speaker 6: is breaking your heart and making you think about.
Speaker 7: Someone you love and think about how a spirit can
Speaker 7: still speak to you.
Speaker 6: From beyond the grade, and how the universe brings things together.
Speaker 6: You know what I'm saying, That can still be entertainment.
Speaker 6: You're really tugging on your heart springs.
Speaker 7: So we're there the entertain We're here to do that
Speaker 7: work and all that studying. And it ain't easy to
Speaker 7: go being nominated.
Speaker 6: Becauside an Apple project or Christian Dior or you know,
Speaker 6: Tom Ford or this ain't little brands, This ain't little things.
Speaker 6: But with the right philosophy, with the right approach, with
Speaker 6: the right heart, with the right collaboration, with all these
Speaker 6: things going the right way, you're a little.
Speaker 7: Private that can make big waves. And so that is
Speaker 7: something as of you know with Superfly, the TV shows what.
Speaker 3: I've got a lot going on.
Speaker 6: Man, I'm a working director, but it's projects like that
Speaker 6: that really means something, really means something heartfelt. And then
Speaker 6: the payoff isn't in the pay and we weren't calculating it,
Speaker 6: we weren't making.
Speaker 3: Like God, we just made it and then the return
Speaker 3: was at so so before we wrap it up, I
Speaker 3: wanted to talk. I know Troy had questions about.
Speaker 4: The Yeah, yeah, because some of the things you're doing now, man,
Speaker 4: I thought it was just amazing operation prefrontal cortex. I
Speaker 4: know that's something that that you're very passionate about and
Speaker 4: studying the brain studies. And you know there there were
Speaker 4: some events that happened in your life that kind of
Speaker 4: triggered it as well. And I heard that there's work
Speaker 4: that you're doing in prisons and you want to incorporate
Speaker 4: in schools. And that's something that I've seen in my
Speaker 4: school in my district for sure, is like, uh, we
Speaker 4: have like this meditation thing. We call it the Mindfulness
Speaker 4: Room and hope hopefully it becomes something that that gets
Speaker 4: picked up by other school districts because it is helpful
Speaker 4: for kids.
Speaker 2: I wanted you to talk about your experience with that.
Speaker 7: I mean, look, George Floyd is I think it might
Speaker 7: be his last.
Speaker 6: Video with talking about the violence in our community. And yeah,
Speaker 6: we have a beef with the police.
Speaker 7: The whole world has. You can see the police are.
Speaker 8: Out of control.
Speaker 7: Well we got something else. Our young men are killing
Speaker 7: each other everywhere you go.
Speaker 6: Toronto is on fire with the with the gun violence
Speaker 6: and they don't care. Literally, the last shoot the day
Speaker 6: that George Floyd was killed a twenty one year.
Speaker 7: Old and Kudini got killed out here.
Speaker 6: When you see the security footage when they start shooting
Speaker 6: at each other, there's a six year old standing in between.
Speaker 7: Downtown Toronto in the middle of the day. Film me. Yeah,
Speaker 7: and it's that fucking series. But when we've done police,
Speaker 7: we've done all the programs. And I was shot myself
Speaker 7: in my back that the bullet went through two people
Speaker 7: and hit me. Luckily I shifted my body weight.
Speaker 6: Might have been the difference between a whole other kind
Speaker 6: of life of regular hospital visits and what happened to me.
Speaker 7: They cut it out and I walked out. You know
Speaker 7: what I'm saying. So I started I started pulling together.
Speaker 7: I'm science minded. We could say I'm interested in science.
Speaker 6: And I remember I'm reading something one day and I
Speaker 6: come across some some something in some science journal and say, oh,
Speaker 6: the criminal mind isn't like the normal brain.
Speaker 7: The criminal brain and the normal brain aren't the same.
Speaker 6: And I read it and it says the prefrontal cortex
Speaker 6: is smaller, that's decision making, and the amygdala is bigger.
Speaker 7: And that's emotional control.
Speaker 6: So and then I'm reading something else and it says
Speaker 6: something about children who are abused and something happens to
Speaker 6: their brain and the prefrontal cortex is smaller. And then
Speaker 6: I read something else and it's meditation changes their brain
Speaker 6: and makes your prefront.
Speaker 7: The cortex figure and it makes your mikdala smaller. I'm
Speaker 7: hold on, that's the opposite.
Speaker 2: Of the violent group.
Speaker 6: And I start and I gather these studies together, and
Speaker 6: it's very very clear childhood abuse to neglect change how.
Speaker 7: The brain develops. Children who are abused to neglect that.
Speaker 6: Their prefrontal cortex is too small, their migdala is too large.
Speaker 7: Chronic stress changes the brain.
Speaker 6: People who are are stressed out, their prefrontal cortext shrinks.
Speaker 6: There a magdalah gets big, violent and aggressive people their
Speaker 6: brain as distinct differences in the average person. Their prefrontal
Speaker 6: cortex is too small, their mikela is too big.
Speaker 3: And the prefrontal cortex is the part that decides decision making.
Speaker 7: Right, yes, and the and the migdala is the part
Speaker 7: of the brain.
Speaker 3: That emotion emotions yeah, And.
Speaker 7: It's also the part of the brain that decides to
Speaker 7: fight or flight.
Speaker 3: So this is when people people are people are making
Speaker 3: decisions based off of emotion and not rational decisions. If
Speaker 3: they have you, it's it's very interesting part.
Speaker 7: Of the real decision making. The brain filters it. But
Speaker 7: your migdala.
Speaker 6: Decides if we're gonna if I'm gonna if I'm gonna
Speaker 6: run away, or I'm gonna hit that you know that
Speaker 6: blackout moment and just react because not only does the
Speaker 6: magdala make the decision, it also can turn off your
Speaker 6: prefrontal cortex, so literally you're not making a decision right, So.
Speaker 7: This is what's happening.
Speaker 6: And then if you are constantly stressed, say you live
Speaker 6: in a bad neighborhood or you have a dangerous job,
Speaker 6: he says, we.
Speaker 7: Live in danger all the time. We don't got time
Speaker 7: that you can figure out, figure shit out.
Speaker 6: We go to fight or we're either gonna run or
Speaker 6: we're gonna fucking fight. It locks it in the hippocampus
Speaker 6: is learning and memory. The amygdala will lock in your.
Speaker 7: Fight or fight response, so you just fight it. You
Speaker 7: feel me, So there you go. But meditation does the opposite.
Speaker 6: It gives volume to your prefunctal cortext enshrinks your amignalant
Speaker 6: and gets volume to your hippocampus all the parts of
Speaker 6: the brain. When you meditate, the parts of your brains
Speaker 6: that should be big get The parts of your brain
Speaker 6: that should be small get small. Like working out, you
Speaker 6: work out all the time, the muscles that should get
Speaker 6: you know, the muscles get big, the waste gets small,
Speaker 6: the stomach gets small.
Speaker 7: You know what I'm saying.
Speaker 6: It's the beauty of exercising. This is exercising your brain. Okay,
Speaker 6: and you do it through meditation. When you meditate, then
Speaker 6: when you have big meditation, like in the schools, violent schools,
Speaker 6: everything changes.
Speaker 7: The suspension, stuff, lent.
Speaker 6: Stuffs, the grades go up, the physicality all the time high.
Speaker 6: You know, maximum security prisons, the most violent prison in Mexico.
Speaker 6: They start meditating, the violence goes down, their awareness rises up,
Speaker 6: all these great things.
Speaker 7: Even with police officers meditate, they de escalate more, they
Speaker 7: don't they're not as violent.
Speaker 6: This is to reducing the violence in our in our community,
Speaker 6: in general, in our cities.
Speaker 7: We need so our plan because Operation Reefunts or Cortex.
Speaker 6: Our mission is to reduce violence, gun violence, mass violent,
Speaker 6: police violence with meditation We need to be in our schools.
Speaker 6: Our schools saves our next generation. Right, we've got a school,
Speaker 6: we got the worst.
Speaker 7: Good of the world. They start meditating, that school's going
Speaker 7: to change. We've changed the generation. Once those kids have
Speaker 7: those tools, because once we get past.
Speaker 6: The idea or past the fact that they're that the
Speaker 6: the shape of their brain no longer is susceptible to
Speaker 6: violence and aggression. Then we start getting into the use
Speaker 6: of existing knowledge, better memory, better friendships, better social skills,
Speaker 6: better physicality.
Speaker 7: They start becoming better, fuller, happier human beings from the meditation.
Speaker 7: You know what I'm saying. We need to get into our.
Speaker 6: Community groups, into communities that are affected by violence.
Speaker 7: Not every we all know this. The whole hood isn't
Speaker 7: full of fucking gunmen. But you grew up around it.
Speaker 7: Sh It's dangerous. You've lost friends. You've been too many
Speaker 7: close calls. You know, shit like this. You've lost friends.
Speaker 6: There's a lot of trauma living in these neighborhoods because
Speaker 6: of the violence.
Speaker 7: Meditation can help you with this. So we need the
Speaker 7: community groups. We need the correctional system, and that is
Speaker 7: you know, we need to be in those prisons helping
Speaker 7: these guys figure the shit out so they can actually
Speaker 7: come out of jail and live a good life. Everyone's
Speaker 7: supposed to be able to live a good life. That's
Speaker 7: the dream, right, not just being rich and falling, but
Speaker 7: that you live a fulfilling life that you you know.
Speaker 7: And then there is the.
Speaker 6: Streets which needs another program. It's a mentorship called program
Speaker 6: called Advanced Piece to bring that in a very if
Speaker 6: you go to advanced Peace dot org you'll see a
Speaker 6: very effective program mentorship program to reduce violence that will
Speaker 6: save money drastically from city budgets because of the cost
Speaker 6: of shootings.
Speaker 7: A million dollars a shooting.
Speaker 6: Yeah, right, And then we need to get our police meditating.
Speaker 6: We need the police need to meditate and beyond forget
Speaker 6: the bad cops, forget the white supremacists.
Speaker 7: And that's why we didn't really touch on.
Speaker 6: But white supremacists have infiltrated law enforcement worldwide.
Speaker 7: That's the FBI says that, not just me. It's not
Speaker 7: a conspiracy. That's what the FBI found. So let's not
Speaker 7: let's put that to the side. Let's talk about cops
Speaker 7: who actually are you know, they joined because they wanted
Speaker 7: to do something good. Well, the stress of the job
Speaker 7: is making them is changing.
Speaker 6: Their brain, strengthen their prefrontal cortex. It's enlarging their maggo.
Speaker 6: It's locking in their fight or flight response. It's making
Speaker 6: them more aggressively, it's making them more violent.
Speaker 7: I can tell you, man, when you have a job.
Speaker 6: Where it is dealing with people who have been traumatized,
Speaker 6: you you take it's a heavyweight. I do a day
Speaker 6: of meetings with you know, the mother lost or son,
Speaker 6: the guy who loves the people that are really in
Speaker 6: the living the life.
Speaker 7: It's crushing, it's hard, it's heavy, and that's the day
Speaker 7: of meetings. Let alone. Being a social work in.
Speaker 6: Your job is to like get off the phone with
Speaker 6: the girl who's debuted and then get go no funk.
Speaker 6: Like at some point the brain says that I can't
Speaker 6: care anymore, I can't take this Twitter.
Speaker 7: Meditation can believe that. But again, being a police officer.
Speaker 6: We.
Speaker 7: Costs go through some ship. Man to go through some ship, and.
Speaker 6: The brain reacts to that. So it ship's dangerous out here.
Speaker 6: You have time to be nice to people. Meditation can
Speaker 6: relieve that it can get their bran back to a function.
Speaker 7: They become better police officers with that.
Speaker 6: So this is a This is how we make big,
Speaker 6: big changes. This is how we at least in our.
Speaker 7: Community, as we have to deal with systemic racism, as
Speaker 7: we have to deal with everything the system throws at us.
Speaker 6: Meditation can give us the ability to deal with the system,
Speaker 6: to navigate it better right and then hopefully do the
Speaker 6: work to undo the way the game is rigged against us.
Speaker 6: But right now, we've been doing it the other way.
Speaker 6: We've been trying to unrig the system, and we gotta
Speaker 6: do us first because we don't know.
Speaker 7: We don't know. You see what's happening with the system.
Speaker 7: The whole shit is fucking wobbling. This should looks shaky
Speaker 7: right now. So it's how you do it? How are
Speaker 7: you going to handle yourself? This is what meditation can
Speaker 7: help us do.
Speaker 3: Yeah, I'm a big believer in meditation as well. And
Speaker 3: a lot of times people have the misconception about meditation
Speaker 3: because they think that it's you gotta like sit Indian style.
Speaker 3: I mean, that's one part of it. But like for me,
Speaker 3: like every morning before I get up, I just lay
Speaker 3: in bed still for about twenty minutes sometimes even up
Speaker 3: to any hour, and I just think and it's like
Speaker 3: the best far on in the world to actually like
Speaker 3: visualize think, and it's like, you know, it starts my
Speaker 3: day off a lot better than if I had to
Speaker 3: get up and just rush and just throw clothes on
Speaker 3: and run out the house, which most people that's the
Speaker 3: that's the that's their daily routine. And it's like you're
Speaker 3: already starting your day off on a whole different frequency.
Speaker 3: So I know firsthand the benefits of all of that
Speaker 3: as far as you know, just you know, thinking about
Speaker 3: things and putting things in the universe and meditating and
Speaker 3: visualizing and all of these things are extremely important, and
Speaker 3: a lot of times you don't really take it serious.
Speaker 3: We kind of think, like, you know, we have a
Speaker 3: lot of ignorant beliefs in superstitions. Yeah exactly, yeah exactly.
Speaker 4: I saw you, you know, and that's that I struggle,
Speaker 4: like being still and not having a thousand thoughts going.
Speaker 4: I saw that you use you use music as one
Speaker 4: of the key factors to help you do that. And
Speaker 4: I saw like when you did it through speakers, you
Speaker 4: your brain waves were at like eighteen percent, but when
Speaker 4: you had headphones and you saw a drastic difference, which
Speaker 4: is key. Like I was like, you know what, I
Speaker 4: gotta try that. I have to go Yeah I didn't try, Yeah,
Speaker 4: I said, I have to try it.
Speaker 7: You do, we do. When you have the headphones on,
Speaker 7: you find the right music. It just becomes very encompassing,
Speaker 7: you know. And then not every meditation. I have diet
Speaker 7: meditations on that babe, you should check out. And uh,
Speaker 7: that is the techn The meditation technique.
Speaker 6: I use is a lot of visualization and as you
Speaker 6: as you as you calm your you go through your
Speaker 6: body and relax your body or you relax your mind,
Speaker 6: and then when you get really relaxed, then you be.
Speaker 7: The visualized goals. And it's very helpful. It's very helpful.
Speaker 7: It's good to you know, it's a good place to
Speaker 7: be visualizing.
Speaker 6: Where you want to be in your mind in this
Speaker 6: calm state.
Speaker 7: Life you're trying to build for yourself.
Speaker 6: And then you know, we can have a debate whether
Speaker 6: just divisition.
Speaker 7: Actually you know the law of attraction.
Speaker 2: Or is it you know?
Speaker 7: Or does it just helps you see what you want
Speaker 7: and know what you want? You know what I'm saying,
Speaker 7: No matter what, have you cut it. It's a good
Speaker 7: place to be and it helps you as you.
Speaker 4: Go to execute director acts man a visionary in more
Speaker 4: ways than one.
Speaker 3: That's a fact. It's been a pleasure, bro. Yeah, man,
Speaker 3: glad we got a chance to do this. Hopefully we
Speaker 3: can connect in person sometimes. Yeah, we definitely gotta come
Speaker 3: Toronto once this whole thing is over.
Speaker 2: King of Toronto was opening the doors for us. I'm sure.
Speaker 3: Shout out to everybody.
Speaker 7: Let's get it.
Speaker 3: No for sure, anything that you want to make the
Speaker 3: people aware of, anything you got going on initiatives, anything
Speaker 3: like that.
Speaker 7: Oh yeah, so operational Bree from the Cortex.
Speaker 6: Our website is you know, opdash pfc dot com, and
Speaker 6: our Instagram page is at op dot pfc. Give us
Speaker 6: to follow, you know, start meditating itself. If you you
Speaker 6: don't know how to meditate, google it, Go to YouTube
Speaker 6: and search guided meditation. Google how to meditate, Download an
Speaker 6: app like Headspace or Calm. There's lots of ways to
Speaker 6: learn about meditating.
Speaker 7: Again, Bro, there's all this technology around you. If you
Speaker 7: don't know how to.
Speaker 3: You know what I'm saying.
Speaker 6: If you got if you want to do something, you
Speaker 6: can learn how to do it all on your own nowadays.
Speaker 6: So use that, use the power in your hands and
Speaker 6: learn how to life will just become.
Speaker 7: Better the more you do it.
Speaker 3: That's a fact. Troy Housekeeping Items.
Speaker 4: Yeah, shout out to everybody on Patreon dot com. Y'all
Speaker 4: know that's our Proud to Pay program where we have
Speaker 4: five different tiers. Each tier gives you a different thing
Speaker 4: where whether it be discounts on our merch or access
Speaker 4: to our university. Eyl University our biggest and the biggest
Speaker 4: community for financial literacy and entrepreneurism. It's been going crazy.
Speaker 4: Like I said, every week we provide more content. There's
Speaker 4: over seventy different webinars that you can learn from and
Speaker 4: share and shout out to everybody in our private real
Speaker 4: estate group.
Speaker 2: It's been amazing. Man.
Speaker 4: Right now in the midst of reading the twelve week Yeah,
Speaker 4: and that's been going crazy, So shout out to everybody
Speaker 4: that has.
Speaker 2: Been part of that.
Speaker 3: Yeah, and shop once again, shout out to Canada. We
Speaker 3: coming to Canada. We're going to do a networking event,
Speaker 3: a podcast, and a workshop as soon as we get clearance.
Speaker 3: And we're not going through the Christopher Columbus thing. We're
Speaker 3: going to bring people from Canada that can actually talk about,
Speaker 3: you know, real estate from a Canadian perspective and all
Speaker 3: of that. We're not just going, you know, force our
Speaker 3: American ways going people. But yeah, man, once again, it's
Speaker 3: been a pleasure. Thank you guys for rocking with us.
Speaker 3: We'll see you next week. Peace.
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