WEBVTT - EYL #90 Views From The Six feat. Director X 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:00.000 Sponsored by the United States Department of Homeland Security. 0:01:00.200 --> 0:01:04.400 All right, guys, welcome back e y l international. 0:01:05.240 --> 0:01:06.640 Yes we're back North. 0:01:09.400 --> 0:01:12.040 Yes, that's a fact. Game of Thrones. What they say 0:01:12.800 --> 0:01:15.160 the North. 0:01:15.959 --> 0:01:19.400 We say we are that's that's that's the whole city 0:01:19.400 --> 0:01:20.039 slang now. 0:01:20.280 --> 0:01:31.200 So if you don't, yeah, the North North Nets, Stark. 0:01:31.120 --> 0:01:35.440 Nets, stark right and John Snow the bass of John Snow. 0:01:35.480 --> 0:01:37.960 Shout to John Snow. So yeah, your Lisia. The good 0:01:37.959 --> 0:01:41.039 thing about your Lisia is that you know it started 0:01:41.200 --> 0:01:44.880 in Choice basement, Choice living room. We're still here, yeah, 0:01:45.040 --> 0:01:48.000 right outside, right right outside of New York City, shout 0:01:48.000 --> 0:01:51.800 out the Greenberg. And now we reached all over the world. 0:01:51.800 --> 0:01:53.920 It's crazy what you can do with the iPhone. And 0:01:54.320 --> 0:01:56.760 you know, we have a huge listenership, not only in 0:01:56.800 --> 0:02:01.400 America but pretty much everywhere. And our second biggest market 0:02:01.440 --> 0:02:05.600 outside of the United States is Canada, specifically Toronto. 0:02:05.200 --> 0:02:06.280 The great City of Toronto. 0:02:06.400 --> 0:02:08.120 That's a fact. So you know, we made it an 0:02:08.160 --> 0:02:11.320 initiative this year to try to do more content relative 0:02:11.400 --> 0:02:15.760 relative to people in other markets, and Toronto is number 0:02:15.760 --> 0:02:17.800 one on our list. We got a dope event planning 0:02:17.840 --> 0:02:20.920 for Toronto. Whenever it's quarantine, like you gotta pull up 0:02:20.919 --> 0:02:25.120 to that you in town. So our guest today was 0:02:25.200 --> 0:02:28.240 just like a no brainer. He actually commented on my 0:02:28.320 --> 0:02:30.160 post and I realized that he was following me, and 0:02:30.200 --> 0:02:32.080 I was like, oh, this is dope. So I hit 0:02:32.160 --> 0:02:34.040 him up. I'm like, Yo, you're interested in coming on 0:02:34.040 --> 0:02:35.840 the podcast. He's like, yeah, for sure, let's set it up. 0:02:35.880 --> 0:02:38.240 And you know, within a couple of weeks we got it. 0:02:38.280 --> 0:02:40.720 We got it set up. So if you are a 0:02:40.760 --> 0:02:45.040 fan of music, like the music period me and Joy y'all, 0:02:45.080 --> 0:02:48.680 you definitely notice gentleman's name. So Director X is his 0:02:48.800 --> 0:02:51.760 professional name, but his birth name is Julian Christian Luz 0:02:52.280 --> 0:02:54.639 and he used to previously before Director X, it was 0:02:54.680 --> 0:02:58.120 Little X, And I mean resume just reads like a 0:02:58.160 --> 0:03:00.920 who's who. He's worked with everybody from US Shure, jay Z, Shwan, 0:03:00.960 --> 0:03:04.079 Paul and Theli to Tato, Justin Bieber, Kanye, Drake, Nicki 0:03:04.160 --> 0:03:08.160 Minaj's t I. He did most recently, Drake in Futures 0:03:08.200 --> 0:03:09.000 Life is Good video. 0:03:09.240 --> 0:03:09.840 Love that video. 0:03:09.840 --> 0:03:13.120 He did French Mantana's famous video Drake and Rihanna. 0:03:13.280 --> 0:03:15.359 I was about to say you left Rihanna. He did 0:03:15.400 --> 0:03:18.160 Rihanna's first video Umbrella trying to replay. 0:03:18.280 --> 0:03:20.400 Okay, yeah, yeah, that's not good. 0:03:20.800 --> 0:03:22.760 Drake hotline blank, That's classic. 0:03:23.320 --> 0:03:24.919 One of my son's favorite videos. 0:03:25.000 --> 0:03:26.320 Drake started from the bottom. 0:03:26.480 --> 0:03:27.720 We can go on yeah a lot. 0:03:27.919 --> 0:03:31.720 Hell yeah, f Wright is I mean yeah. 0:03:31.200 --> 0:03:37.080 The list goes on, but not only music videos. He 0:03:37.080 --> 0:03:39.840 also has three movies under his belt across the line. 0:03:40.320 --> 0:03:41.000 One point in. 0:03:41.000 --> 0:03:43.600 Super Fly, Yeah, shout out to love verd love that 0:03:43.680 --> 0:03:45.720 movie to I love that. 0:03:45.720 --> 0:03:49.200 That's his favorite, that's his favorite movie. 0:03:50.720 --> 0:03:55.040 Across the line, and. 0:03:53.320 --> 0:03:57.160 Okay, yeah, and then also you helped out on one 0:03:57.200 --> 0:03:58.200 of our favorite all. 0:03:58.080 --> 0:04:00.760 Time classic Belly classic. 0:04:01.120 --> 0:04:04.320 Yes, that's a classic. That's a classic for sure. So yeah, 0:04:04.560 --> 0:04:06.040 you know, this is gonna be a dope conversation. We're 0:04:06.040 --> 0:04:08.040 gonna cover a variety of different topics that we haven't 0:04:08.040 --> 0:04:10.800 covered before as far as you know, being a director 0:04:10.840 --> 0:04:13.080 and being on the other side of the camera capturing 0:04:13.120 --> 0:04:16.640 moments and capturing musicians and talent and actors and things 0:04:16.640 --> 0:04:17.880 in that age. A lot of time people think they 0:04:17.920 --> 0:04:20.960 can only make a living and entertainment on one side, being 0:04:20.960 --> 0:04:24.760 an entertainer, but there's other sides to it. Being a 0:04:24.800 --> 0:04:26.920 director is actually the most important thing. Like if you're 0:04:26.960 --> 0:04:29.200 not capturing that moment, it never. 0:04:29.040 --> 0:04:30.719 Happened exactly exactly. 0:04:30.760 --> 0:04:33.320 And I think what is magical about this story is 0:04:33.360 --> 0:04:34.440 like a lot of people think they have to be 0:04:34.480 --> 0:04:37.640 formally trained, but you're gonna learn today, Like yo, sometimes 0:04:37.640 --> 0:04:39.800 some things come natural to you and you just got 0:04:39.800 --> 0:04:40.760 to go with God's bless you with. 0:04:41.000 --> 0:04:44.000 Yeah, so before we start, pleasure, thank you, thank you 0:04:44.040 --> 0:04:48.200 for joining us. We appreciate it for sure. So let's 0:04:48.200 --> 0:04:49.840 get right into it. So, like I said, I mean, 0:04:49.880 --> 0:04:51.760 it's crazy because one of my friends shot out to 0:04:51.800 --> 0:04:54.200 Greg Barnett another ey he hit me up like a 0:04:54.240 --> 0:04:56.240 couple weeks ago, like, are y'all planning to have any 0:04:56.279 --> 0:04:58.840 directors on any movie? Directors anything like that. I'm like, 0:04:58.880 --> 0:05:02.760 it's funny you say that. Actually just woke. So I'm 0:05:02.839 --> 0:05:06.200 interested to know because there's there's a professional I feel like, 0:05:06.240 --> 0:05:07.640 correct me if I'm wrong, but I feel like there's 0:05:07.640 --> 0:05:10.680 a professional path to get into being a director, and 0:05:10.720 --> 0:05:14.240 then there is the alternative path, so that the professional 0:05:14.240 --> 0:05:16.080 path is like going to college, like you can go 0:05:16.120 --> 0:05:19.400 to studying and all of that, and then the other 0:05:19.480 --> 0:05:24.680 alternative path is networking, you know, working your way up internships, 0:05:24.680 --> 0:05:26.320 and I guess they kind of both combined. But we 0:05:26.320 --> 0:05:28.800 see a lot of especially in our culture, like you know, 0:05:28.839 --> 0:05:31.720 Jim Jones used to direct video. Did you know that? Yeah? 0:05:31.920 --> 0:05:35.480 So what was your path into becoming one of the 0:05:35.960 --> 0:05:39.320 greatest directors in hip hop history? Like how did how 0:05:39.320 --> 0:05:44.880 did you go from living in Toronto, Canada being you know, 0:05:45.040 --> 0:05:49.279 being world well known? Uh, how did that happen? 0:05:49.600 --> 0:05:50.480 So doing logos? 0:05:50.480 --> 0:05:52.240 So I started doing flyers and then I started doing 0:05:53.560 --> 0:05:54.640 around the city everywhere. 0:05:58.600 --> 0:06:00.880 All Right, I have myself. If I go to a party, 0:06:00.960 --> 0:06:02.560 I find the party promoter, I'd say, who. 0:06:02.440 --> 0:06:04.560 Does your flyers? And my line was, who does your flyers? 0:06:04.920 --> 0:06:06.320 So he sucks something better? 0:06:09.120 --> 0:06:10.880 Didn't know who. I'd never seen that. I didn't know 0:06:10.880 --> 0:06:13.200 if anything's distant the competition. 0:06:13.680 --> 0:06:17.080 So that got me going down the path of I 0:06:17.160 --> 0:06:18.159 want to be a graphic design. 0:06:18.320 --> 0:06:20.160 I was going to be a graphic design So there's a. 0:06:20.080 --> 0:06:23.600 Part of this where I tell people, especially young people, 0:06:23.680 --> 0:06:26.599 follow your interests. Well, I was interested in drawing, and 0:06:26.640 --> 0:06:28.400 then I was interested in hip hop, and then hip 0:06:28.400 --> 0:06:31.599 hop and drawing got me drawing the flyers for hip 0:06:31.600 --> 0:06:34.800 hop parties, right, and then I wanted to make those 0:06:34.800 --> 0:06:35.400 flyers better. 0:06:35.440 --> 0:06:36.680 So then I started getting. 0:06:36.400 --> 0:06:38.800 Into computer programs so I could print out. So now 0:06:38.920 --> 0:06:41.560 I'm doing graphic design work. I'm doing stuff. And then 0:06:41.560 --> 0:06:43.000 I was able to get that program you know, his 0:06:43.000 --> 0:06:45.800 computers got more and more. My father worked at Teshiba, 0:06:45.920 --> 0:06:48.719 so I was Eventually I think I got the program. 0:06:48.800 --> 0:06:51.919 Somehow I started learning the program. So I used to 0:06:51.920 --> 0:06:53.600 have to go to friends homes to use it. If 0:06:53.800 --> 0:06:56.159 at first, I have to travel very far to use 0:06:56.240 --> 0:06:56.960 this program. 0:06:57.440 --> 0:06:59.000 But Correll draw is the program. 0:06:59.000 --> 0:07:02.600 But I again, I graphic design, the basics of how 0:07:02.680 --> 0:07:04.280 you work something like that. 0:07:04.320 --> 0:07:09.080 I'm still like fifteen sixteen. Then I move out of 0:07:09.120 --> 0:07:11.600 my home real young and I'm. 0:07:11.400 --> 0:07:13.840 At my I'm living in my friend's basement studio. So 0:07:13.880 --> 0:07:16.040 they're all there making hip hop. They want to be rappers. 0:07:16.520 --> 0:07:18.320 I start writing some rhymes for them. 0:07:18.720 --> 0:07:20.400 I go to a poetry reading with a friend of 0:07:20.440 --> 0:07:22.320 mine that reads poetry and at the end say if 0:07:22.360 --> 0:07:23.160 anyone wants to come. 0:07:23.080 --> 0:07:23.600 Up, come up. 0:07:23.680 --> 0:07:25.160 I go up and read a rhyme I root for 0:07:25.240 --> 0:07:28.480 my friend. They say, hey, I like that thing you wrote. 0:07:28.600 --> 0:07:31.760 Come to another one. So now I'm a graphic designing 0:07:32.080 --> 0:07:35.520 graphic designer poetry guy. 0:07:35.720 --> 0:07:38.640 I'm going, I mean, and this is again follow your interest. 0:07:38.800 --> 0:07:41.680 Yeah, everything needs to be a big and if you 0:07:41.800 --> 0:07:44.600 like depression, now is everything is a master plants and success. 0:07:44.960 --> 0:07:47.000 No one's the saying do you like to sing the 0:07:47.160 --> 0:07:49.320 fucking sin? Do you like to draw and draw? 0:07:49.400 --> 0:07:51.120 Do you like the Paint Paint. Who gives a fuck 0:07:51.160 --> 0:07:53.320 if you're going to be a dud? Like there's this 0:07:53.680 --> 0:07:57.200 there's this undercurrent of our culture that if you're not 0:07:57.400 --> 0:08:01.040 if you're doing something to not be the most successful person. 0:08:00.720 --> 0:08:03.960 In the world, And what are you doing? Right? You're rapping? 0:08:04.040 --> 0:08:06.120 Just the rapping. You're not rapping. No, I just like 0:08:06.160 --> 0:08:09.920 the Red Road. You know, I'm not bad. 0:08:10.080 --> 0:08:12.280 Like I doesn't mean I'm trying to you know, maybe 0:08:12.280 --> 0:08:15.280 I'll do a show like It's whatever, wherever it comes from. 0:08:15.520 --> 0:08:17.080 Do what's interesting. Right. 0:08:17.240 --> 0:08:22.680 So I'm probably seventeen now, I'm doing graphic design and art, 0:08:22.720 --> 0:08:24.520 and I'm thinking I'm gonna be a graphic designer when 0:08:24.560 --> 0:08:26.680 I grow up. That ship before that when I was 0:08:26.720 --> 0:08:28.960 in when I was in junior high, in the first 0:08:29.000 --> 0:08:30.200 year high school, I thought I was gonna be a. 0:08:30.160 --> 0:08:32.480 Comic book artist. So my common I was comic books, 0:08:32.559 --> 0:08:34.959 hip hop. You know what I'm saying. Just keep going. 0:08:35.160 --> 0:08:37.839 But it's always evolving. There's always art and the expression. 0:08:39.240 --> 0:08:41.320 So there's a show up here called Rap City. 0:08:41.400 --> 0:08:42.360 This is before you. 0:08:42.240 --> 0:08:45.640 Guys have rap Sticky and that was our video channel 0:08:45.720 --> 0:08:48.360 up here, and they do a poetry episode, so that 0:08:48.440 --> 0:08:50.120 I come in. A bunch of us are reading poems 0:08:50.120 --> 0:08:53.800 and I real home and as they're doing the show, 0:08:53.840 --> 0:08:56.400 and I'm looking around the studio and said, I say 0:08:56.440 --> 0:08:59.040 to the producer, Hey, there's a guy out here named 0:08:59.080 --> 0:08:59.360 Big C. 0:09:00.080 --> 0:09:01.839 Know Big Seed now in the music industry, but Big 0:09:01.880 --> 0:09:03.280 C was an intern on Much Music. 0:09:03.360 --> 0:09:05.240 He was like and he was on the scene, and 0:09:05.320 --> 0:09:07.960 O was around, and he was working. We thought he 0:09:08.040 --> 0:09:08.960 was working on Much Music. 0:09:09.040 --> 0:09:10.920 And now he's a unit of system, right, so he's 0:09:10.960 --> 0:09:12.640 doing an internship. But we didn't know that. So everyone 0:09:12.640 --> 0:09:14.360 thought Bigs he was rich because he went to go 0:09:14.440 --> 0:09:15.360 inside Much be. 0:09:16.720 --> 0:09:19.200 So like so like for us, Much Music, in my 0:09:19.240 --> 0:09:21.199 mind is like what t r L was for y'all, 0:09:21.960 --> 0:09:23.920 for us was MTV, So it was MTV. 0:09:24.600 --> 0:09:26.360 Yeah, music and TV. 0:09:27.120 --> 0:09:29.240 This is the rap city. So I'm looking around. 0:09:29.280 --> 0:09:30.800 I go yo, and I knew C had got a 0:09:30.880 --> 0:09:33.400 job at BMG. He stepped up in the world. But 0:09:33.440 --> 0:09:35.360 what happened to the Big C's job? She goes, Oh, 0:09:35.480 --> 0:09:37.240 no one's doing that, and I want I want to 0:09:37.280 --> 0:09:40.640 do it, So okay, next thing, I know, I'm the 0:09:40.640 --> 0:09:44.040 intern that Much Music, I'm carrying lights and ship. 0:09:44.120 --> 0:09:46.960 I'm you know, I'm the Internet much music. 0:09:47.040 --> 0:09:49.040 I'm doing Rap City and other show called Soul in 0:09:49.040 --> 0:09:51.800 the City all that. So now while I'm there, I'm 0:09:51.800 --> 0:09:54.680 looking at the cameras and the lights and hey, this 0:09:54.720 --> 0:09:56.640 is interesting, this is creative. Maybe I'll get into like 0:09:56.720 --> 0:09:58.640 TV or a film. And at the same time, I'm 0:09:58.640 --> 0:10:01.000 also looking at music videos. This is just when Hike 0:10:01.040 --> 0:10:01.960 wayiamed to show it up. 0:10:02.480 --> 0:10:05.840 So when I go when I would be at. 0:10:05.720 --> 0:10:09.880 Home watching Rap City, there'd be these certain videos just 0:10:09.920 --> 0:10:13.520 didn't look like it just looked better felt specially wu 0:10:13.600 --> 0:10:20.360 Tan can't be so simple flavoring or remix class And. 0:10:20.320 --> 0:10:25.080 Then so Vibe magazine does there's a little one pager 0:10:25.120 --> 0:10:28.040 on it. So at this time, so now. 0:10:27.960 --> 0:10:31.840 I'm doing logos and for my school project, when I 0:10:31.880 --> 0:10:33.680 decided when I get signed, I want to be a director, 0:10:33.679 --> 0:10:36.760 and I'm watching Hip's work. I go to school and 0:10:36.800 --> 0:10:39.720 I make my I do my final year. 0:10:41.200 --> 0:10:44.000 A video. I make a music video, so I have 0:10:44.200 --> 0:10:47.760 my contact. So I take one of my poems that 0:10:47.800 --> 0:10:50.080 I did with a friend. 0:10:49.640 --> 0:10:52.880 And we make a video about it, right, and it's 0:10:53.000 --> 0:10:55.280 it's actually a story about you know, this kid getting 0:10:55.280 --> 0:10:57.600 shot at school because they're you know, people are talking 0:10:57.600 --> 0:11:02.080 ship and whatever. So the misunderstanding of violence, and so 0:11:02.280 --> 0:11:03.960 now I got so see how it all comes together. 0:11:04.000 --> 0:11:05.880 I got my poem, I got my artistic sentence. I 0:11:05.880 --> 0:11:07.439 got the much music internship. 0:11:07.960 --> 0:11:11.880 So I'm able to shoot the performance with one of 0:11:11.920 --> 0:11:14.240 their EG cameras, one of the cameras they shoot the 0:11:14.280 --> 0:11:17.400 news with, right, so I have a higher quality performance. 0:11:18.040 --> 0:11:22.280 I shoot the narrative with a handicap, and then every. 0:11:22.200 --> 0:11:24.400 Night for about a week or two, I would go 0:11:24.440 --> 0:11:25.280 in a bunch of music. 0:11:25.320 --> 0:11:27.800 This is before heavy security. They thought I still work there, 0:11:27.840 --> 0:11:29.840 even though my internship was done. I would go in 0:11:30.040 --> 0:11:33.079 after hours and work on the machines and. 0:11:33.040 --> 0:11:34.520 Put together my ed so you're edit. 0:11:34.600 --> 0:11:37.520 I would do it by hand, right, so I'd be 0:11:37.600 --> 0:11:39.320 watching it. I'd do the lyrics and I would write 0:11:39.320 --> 0:11:41.160 out and I was so I did down to the frame, 0:11:41.200 --> 0:11:43.560 the d mark and the outlook, so editors understand the 0:11:43.600 --> 0:11:45.000 insanity of what this is. 0:11:45.000 --> 0:11:48.280 For a full three minute and fifty second piece. Zero 0:11:48.360 --> 0:11:50.840 zero one dash over to dash one. 0:11:50.679 --> 0:11:54.440 Before dash ye, yeah, zero one. 0:11:54.520 --> 0:11:55.360 But you know what I'm saying. 0:11:55.880 --> 0:11:59.520 All it takes. Because I learned my lessons from doing it. Edit, 0:11:59.559 --> 0:12:00.719 I'm prepared, and I did one of. 0:12:00.640 --> 0:12:03.960 My projects in my internship. This editor who's gonna help 0:12:03.960 --> 0:12:06.400 me edit this project? I did with him and I 0:12:06.440 --> 0:12:08.120 just walked in with tapes and he didn't have time 0:12:08.160 --> 0:12:10.120 and we just kind of so this time I walked 0:12:10.160 --> 0:12:14.760 in with paper. Yeah, two weeks preparing it, going through 0:12:14.760 --> 0:12:16.840 the edit session, handle the paper, we assemble it. 0:12:17.040 --> 0:12:17.400 I got. 0:12:17.480 --> 0:12:19.880 This is back in the days, there was. 0:12:19.800 --> 0:12:23.559 No There was no use singing a song and then 0:12:23.679 --> 0:12:25.000 making a music video where. 0:12:24.800 --> 0:12:25.559 You're lip syncing it. 0:12:25.679 --> 0:12:29.080 That was impossible unless you have unless you have professional equipment. 0:12:30.120 --> 0:12:33.720 That could not happen period of a story. If you're 0:12:33.720 --> 0:12:36.320 gonna edit something together, you guys do two VHS tapes 0:12:36.640 --> 0:12:39.920 and you played one and you get wired the other and. 0:12:39.360 --> 0:12:41.240 You're positing like you know what I'm saying that we 0:12:41.240 --> 0:12:41.719 can do this. 0:12:41.760 --> 0:12:44.400 Crude kind of stuff. But now I'm my thing with 0:12:44.440 --> 0:12:47.000 the much music people. I got slow motion, I got souls, 0:12:47.000 --> 0:12:48.960 I'm lip singing shit we all take for granted shit. 0:12:48.840 --> 0:12:51.439 We can do on our phone. I needed a full on. 0:12:51.600 --> 0:12:55.360 Multimillion dollar edit bay and a multimillion dollar TV station 0:12:55.480 --> 0:12:56.319 to you know what I'm saying. 0:12:56.400 --> 0:12:58.680 Yeah, and so you touch yourself all these skills. 0:12:59.360 --> 0:13:02.559 No, I'm in there with the editor. Remember that I'm 0:13:02.600 --> 0:13:04.400 just an intern. They wouldn't let me breathed. 0:13:04.120 --> 0:13:06.880 In that room without someone in there to book over me. Right, 0:13:06.960 --> 0:13:08.839 So I'm in there with an editor. But I made 0:13:08.880 --> 0:13:12.000 these relationships, so I had I had my performance shot 0:13:12.080 --> 0:13:14.080 had a better quality because I made a relationship with 0:13:14.120 --> 0:13:17.000 the cameraman. I had an edit that was a professional 0:13:17.080 --> 0:13:18.880 edit because I made a relationship with the editor. 0:13:19.160 --> 0:13:21.320 But now I got this piece. So I got this videotape. 0:13:21.360 --> 0:13:23.400 At the same time, I was also I printed up 0:13:23.480 --> 0:13:26.000 screen printed a bunch of T shirts with some of 0:13:26.000 --> 0:13:27.480 my art. 0:13:27.720 --> 0:13:29.280 And of course I had. 0:13:29.120 --> 0:13:31.960 A kind of like a four page portfolio of my 0:13:32.040 --> 0:13:33.760 logos and my flyers. 0:13:33.320 --> 0:13:34.640 And just the things I drawn. 0:13:35.640 --> 0:13:39.079 So I discovered Hype Williams. I see the article in 0:13:39.280 --> 0:13:42.520 Vibe magazine. I write Vibe Magazine, I write men about 0:13:42.559 --> 0:13:43.079 Mimi Belvet. 0:13:43.080 --> 0:13:44.040 If you don't know what me me Bell. 0:13:44.120 --> 0:13:46.600 Is No, No, I don't know me. 0:13:46.880 --> 0:13:51.640 She she manages for Ell. She's one of these producers 0:13:51.720 --> 0:13:53.520 of hidden figures. Right. 0:13:54.160 --> 0:13:57.080 Just so again I tell these kids, people you meet, 0:13:57.160 --> 0:14:00.240 this is over twenty years ago. People you meet in 0:14:00.280 --> 0:14:03.160 the game, you're gonna know a good deal of people. 0:14:03.200 --> 0:14:05.520 You rubbing Shoulders with right now, you will keep on 0:14:05.559 --> 0:14:07.319 rebel Shulders with for twenty three years? You know what 0:14:07.320 --> 0:14:10.560 I'm saying. M Andre Herrel and Russell Simmons, how long 0:14:10.600 --> 0:14:11.880 have they've been Franis thirty four years? 0:14:12.080 --> 0:14:16.800 Yeah, all our relationships exactly. 0:14:16.440 --> 0:14:17.200 The sounds this goes. 0:14:17.600 --> 0:14:23.840 So now I have the I have a poetry video 0:14:24.760 --> 0:14:25.520 edited professionally. 0:14:25.600 --> 0:14:27.480 It looks like, Hey, this looks like some kid. That's 0:14:27.480 --> 0:14:27.840 some talent. 0:14:29.240 --> 0:14:32.000 I got a T shirt with a screen printed art 0:14:32.000 --> 0:14:33.960 of mine. I got a little package of my art, 0:14:33.960 --> 0:14:36.440 and I write a letter, Hey, I want to you know, 0:14:36.640 --> 0:14:38.520 I want to inter for Hype Williams. 0:14:38.600 --> 0:14:40.760 How do I get a hold right? Send this whole package? 0:14:40.800 --> 0:14:41.960 Don't hear back? Don't hear back. 0:14:42.000 --> 0:14:43.760 So then I finally just call because the number is 0:14:43.800 --> 0:14:47.120 in there. So I call Vibe Magazine and I. 0:14:47.160 --> 0:14:50.440 Say, and they I get me me. Okay, if I 0:14:50.480 --> 0:14:51.920 want to get something to Hype Wiams, who should I 0:14:51.960 --> 0:14:52.160 send it? 0:14:52.160 --> 0:14:54.360 So I knew ian to know back then I shouldn't 0:14:54.360 --> 0:14:58.520 ask Hype Williams. Though, So she gave me like Akila 0:14:58.600 --> 0:15:00.880 turner and phone number two their office and hung up 0:15:00.880 --> 0:15:02.960 on me, not rudely, but. 0:15:03.880 --> 0:15:04.800 That is enough I'm lucky. 0:15:04.800 --> 0:15:06.640 I got my little So now I got the numbers 0:15:06.640 --> 0:15:08.600 of the office and the person I'm calling the office, 0:15:08.640 --> 0:15:11.440 I send them the package, and I actually send to 0:15:11.520 --> 0:15:14.320 another friend of mine who is working for a director. 0:15:14.360 --> 0:15:17.120 I can't even remember his name, and she. 0:15:17.080 --> 0:15:19.000 Never I didn't know. She didn't send him mind, she 0:15:19.000 --> 0:15:19.960 didn't show him mine. 0:15:21.600 --> 0:15:25.200 So again, don't this this. When you're young, you expect 0:15:25.240 --> 0:15:30.240 something from your friends. Don't don't don't expect shit from anybody, 0:15:30.240 --> 0:15:32.640 but don't expect shit from your friends. Don't think that 0:15:32.680 --> 0:15:34.520 the people you work with are your friends and then 0:15:34.520 --> 0:15:36.280 therefore should be doing the things you think your friends 0:15:36.280 --> 0:15:39.240 should do. You'd stop all that shit right now. Save 0:15:39.280 --> 0:15:41.800 yourself the headaches, save yourself the heartaches. If people are 0:15:41.800 --> 0:15:43.880 cool with you, because guess what, people who see it, 0:15:44.160 --> 0:15:44.640 you don't. 0:15:44.440 --> 0:15:46.120 Have to be a friend fucking say hey, you got 0:15:46.120 --> 0:15:49.040 to have a kid come in. That's not People don't 0:15:49.040 --> 0:15:50.680 do that because they want to be your friend. They 0:15:50.720 --> 0:15:54.040 do that because kid like you, come work over here. 0:15:54.080 --> 0:15:57.080 You can help me, you know what I'm saying. So 0:15:57.320 --> 0:15:58.720 my friend doesn't even which is good. 0:15:59.000 --> 0:16:02.480 If I'm learning under that, I know where right, So 0:16:02.560 --> 0:16:04.280 I can't even remember his name, not to. 0:16:04.280 --> 0:16:05.560 Disrespect, but I can't. 0:16:07.720 --> 0:16:08.840 Ever remain nameless. 0:16:09.880 --> 0:16:12.200 Yeah, but again it's a good lesson in friendship. The 0:16:12.200 --> 0:16:13.920 girls Incredibles is good, but you can't. 0:16:13.960 --> 0:16:17.280 Don't expect your friends to also somehow be your I 0:16:17.280 --> 0:16:19.840 don't know what, be your parents, be your business manager. 0:16:19.840 --> 0:16:21.400 I don't know what the fun but they're your friends. 0:16:21.720 --> 0:16:23.960 Let that be. And my crew we have a thing 0:16:24.000 --> 0:16:25.680 like you're fired and see you at the barbecue? 0:16:26.960 --> 0:16:28.440 Really friends, you. 0:16:28.360 --> 0:16:30.560 Know what I'm saying. That didn't work out? What you know? 0:16:31.200 --> 0:16:39.320 Three your friends? You know what I'm saying. 0:16:39.360 --> 0:16:44.400 So because they work it out home, ain't the job 0:16:44.440 --> 0:16:49.800 for you? 0:16:50.160 --> 0:16:52.920 Is that real? Can can your friendship survive that? 0:16:53.000 --> 0:16:57.560 So anyways, now I got the package, I said to 0:16:57.560 --> 0:16:59.800 the hype, I'm calling them and calling them, calling them. 0:16:59.720 --> 0:17:00.720 And you versus good. 0:17:00.760 --> 0:17:03.600 Around that time, I had a summer job with Cardinal 0:17:03.640 --> 0:17:05.440 of Fish out He had organized. 0:17:05.000 --> 0:17:09.240 This like they had a yeah we had we had 0:17:09.240 --> 0:17:10.280 this summer. 0:17:10.640 --> 0:17:12.440 We had a riot out here, so that you need 0:17:12.520 --> 0:17:15.560 some ship, so they gave us there. 0:17:15.640 --> 0:17:18.040 There's like these jobs in the arts and great lesson 0:17:18.080 --> 0:17:19.080 and investing in the arts. 0:17:19.119 --> 0:17:20.800 You might hear like we're gonna pay a bunch of 0:17:20.800 --> 0:17:22.879 black kids to make music and all kind d of stuff, 0:17:22.880 --> 0:17:24.640 and you said, what the fuck? Whathever waste the money? 0:17:24.680 --> 0:17:27.359 And no, no, damn your ninety percent of those kids 0:17:27.480 --> 0:17:31.480 a good kids ended up in the entertainment business, working producing. 0:17:31.520 --> 0:17:34.120 I'm a director. I became a director. I left town, 0:17:34.200 --> 0:17:36.320 I came back. I brought millions of dollars to the city. 0:17:36.560 --> 0:17:38.280 Cardinal has put the city on the map, you know 0:17:38.320 --> 0:17:38.720 what I'm saying. 0:17:38.960 --> 0:17:41.359 So investing in the arts and investing into your children 0:17:41.440 --> 0:17:42.159 is a good idea. 0:17:42.400 --> 0:17:44.720 They go on to do this work. So I was 0:17:44.760 --> 0:17:47.280 in a program like that, and Cardinal organized a trip 0:17:47.320 --> 0:17:47.840 to New York. 0:17:48.160 --> 0:17:50.439 So the New York trip was, you know, we'd go 0:17:50.480 --> 0:17:51.960 see record labels and I get out. 0:17:52.000 --> 0:17:54.520 I'm on my hustle. I'm on my hustle. I got 0:17:54.520 --> 0:17:57.040 my backpack full of work. So we're like, hey, we're 0:17:57.040 --> 0:18:01.879 gonna go see you know, low records. And we'd be 0:18:01.920 --> 0:18:04.040 walking and talking to someone out said hey, man, can 0:18:04.040 --> 0:18:06.480 I show you something? Yeah? Sure, and I'll showing my video. 0:18:07.080 --> 0:18:08.760 Can I show you something? I show I showed it 0:18:08.920 --> 0:18:10.280 if I could have n if I saw a moment, 0:18:10.320 --> 0:18:10.800 I'll show you. 0:18:11.720 --> 0:18:17.720 And I'm always surprised that in the years since. 0:18:17.480 --> 0:18:18.960 Everyone could have a reel on their phone. 0:18:19.000 --> 0:18:22.560 There's maybe I could think of two kids who came 0:18:22.600 --> 0:18:24.119 up to me and said, look at this on my phone, 0:18:25.520 --> 0:18:26.800 and one of it was just a few months ago, 0:18:26.840 --> 0:18:28.480 and one before one before that was years ago. 0:18:29.000 --> 0:18:29.679 You know what I'm saying. 0:18:29.960 --> 0:18:32.480 Now, I sometimes don't like to put kids on the 0:18:32.480 --> 0:18:34.480 game because if you weren't doing this and now you 0:18:34.520 --> 0:18:35.120 heard me do it. 0:18:35.080 --> 0:18:38.200 Now you've got some of this should be in me, 0:18:38.400 --> 0:18:40.040 you know, and. 0:18:42.080 --> 0:18:43.879 You gotta you gotta have to work on yourself and 0:18:43.920 --> 0:18:45.919 work on your own, like really, if you got the 0:18:46.000 --> 0:18:47.520 hustle to figure. 0:18:47.280 --> 0:18:48.400 It out, you know what I'm saying. 0:18:49.080 --> 0:18:52.000 Uh, But either way, I would walk in these offices. 0:18:52.000 --> 0:18:53.560 I have my tape, I had my back, I have 0:18:53.640 --> 0:18:55.399 everything on me in all time. I could make you 0:18:55.440 --> 0:18:58.800 a party flower on the spot showing people my work 0:18:58.880 --> 0:18:59.360 doing the thing. 0:18:59.359 --> 0:19:01.199 But now I'm also in New York. I'm calling up 0:19:01.240 --> 0:19:02.920 pipes office. Have you looked at it? And you looked 0:19:02.960 --> 0:19:04.800 at it? Have you looked at it? And then one 0:19:04.840 --> 0:19:06.639 day a call and they say we don't even know 0:19:06.640 --> 0:19:09.200 who We don't because they say not yet, not yet. 0:19:09.240 --> 0:19:11.200 Whatever a call to say not yet, not yet, so okay, 0:19:11.240 --> 0:19:13.800 when you got it, you haven't watched it. Then one 0:19:13.880 --> 0:19:16.119 day I called They're like, we don't know who, we 0:19:16.160 --> 0:19:17.200 don't what who? 0:19:17.440 --> 0:19:19.800 What what are you talking about? 0:19:21.400 --> 0:19:24.960 Oh? Really? Oh cool? So I called it. But hey, 0:19:24.960 --> 0:19:26.680 what's the address there? You gotta give me address? 0:19:26.680 --> 0:19:26.760 Goes? 0:19:26.800 --> 0:19:27.400 What what's up? 0:19:33.000 --> 0:19:39.840 Yeah, that's what somebody see my tape? 0:19:40.280 --> 0:19:42.239 Yeah, if we're the tape, where's the shirt? Where's all 0:19:42.280 --> 0:19:49.560 that ship? Give it back? So? Hey you got again? 0:19:49.640 --> 0:19:53.080 Man, you go with this, go your young energy. 0:19:53.119 --> 0:19:54.919 You're too young to know your mistakes. So you just 0:19:54.960 --> 0:19:56.399 flying from you know what I'm saying. 0:19:57.280 --> 0:19:59.399 So I go to the office, one person in the office, 0:19:59.440 --> 0:20:01.919 and you're someone's watching this. 0:20:03.920 --> 0:20:04.239 I'll go. 0:20:04.480 --> 0:20:07.400 So it's so it's like the reception is at the death. 0:20:07.480 --> 0:20:09.159 She's the only one there, Like, yo, you're watching I 0:20:09.200 --> 0:20:10.160 don't give this is it? 0:20:10.280 --> 0:20:11.919 Yeah? The dude, the dude there, Yeah, he's only one 0:20:11.920 --> 0:20:18.240 in the office. You're watching this. Someone's watching this. Bro. 0:20:18.440 --> 0:20:20.640 That's now that's the fact. I mean, that's how. That's 0:20:20.640 --> 0:20:22.439 the kind of energy that you got to have. Like, yo, 0:20:22.560 --> 0:20:25.120 it's not you can't take you can't take no fun answer. 0:20:25.400 --> 0:20:28.200 You take pride in what you did. I mean, I 0:20:28.480 --> 0:20:29.680 just want people to see the art. 0:20:29.960 --> 0:20:31.680 You look. So he looks at it. It's some emotion 0:20:31.840 --> 0:20:32.520 and all, and. 0:20:32.440 --> 0:20:36.360 Tell you you should wait a minute. Chelsea's coming back 0:20:37.320 --> 0:20:40.280 someone someone you need to show the producer. So Chelsea 0:20:40.359 --> 0:20:42.480 shows up again, Chelsea. I just worked with Chelsea the 0:20:42.520 --> 0:20:46.359 other day because she's working in Atlanta with Toyle Harry. 0:20:47.320 --> 0:20:49.560 People you know from yes thirty years the. 0:20:49.560 --> 0:20:51.560 Beginning, and then now they all all over the world 0:20:51.600 --> 0:20:53.040 doing amazing things the world. 0:20:53.520 --> 0:20:55.200 Hey up, hey, ask you that a minute. 0:20:55.280 --> 0:20:57.760 I need you like the relationships, this is all important. 0:20:58.040 --> 0:20:59.720 Chelsea looks at it and I say to her, I 0:20:59.880 --> 0:21:00.479 just I know. 0:21:00.520 --> 0:21:01.720 I'm good enough to work for free. 0:21:02.440 --> 0:21:06.120 Powerful, that's powerful. Now I don't want that, people say, 0:21:06.160 --> 0:21:07.600 you say, I know, because a lot of times people 0:21:07.600 --> 0:21:09.320 don't want to do that either. They don't want to 0:21:09.600 --> 0:21:11.399 right out the gate. They want to get compensated. It's 0:21:11.440 --> 0:21:14.360 not wrong being conversated, but sometimes it's like you have 0:21:14.480 --> 0:21:18.160 to do internships. Sometimes you have to not get conversated 0:21:18.800 --> 0:21:21.760 at first so you can get compensated on the back end. 0:21:21.760 --> 0:21:22.880 And you took it to another level. 0:21:22.920 --> 0:21:24.679 You said I'm good enough to work for free, like 0:21:24.840 --> 0:21:26.800 I'm gonna work for free and I'm good enough to 0:21:26.840 --> 0:21:27.120 do it. 0:21:27.640 --> 0:21:28.760 Let me in, let me in the do it. 0:21:29.200 --> 0:21:31.520 What's yeah, yeah you are okay. 0:21:33.000 --> 0:21:36.280 Come back in the month. I come back to Toronto 0:21:36.560 --> 0:21:38.200 and it's like I'm in a small town. 0:21:39.960 --> 0:21:40.080 You know. 0:21:45.800 --> 0:21:48.119 Now, we gotta put this in context because people they 0:21:48.160 --> 0:21:50.440 think Toronto is amazing, and it is amazing places. But 0:21:50.720 --> 0:21:53.119 this is prior to this is Drake and the Overo 0:21:53.240 --> 0:21:55.280 movement in the Weekend, way. 0:21:54.960 --> 0:21:57.240 Prior to this, way before no. 0:21:58.920 --> 0:22:01.879 One did that era and we said, we said Carnal, 0:22:01.880 --> 0:22:03.399 but people don't even know who that is. So Carnal 0:22:03.480 --> 0:22:05.240 fished out. It was a big deal at that point. 0:22:05.320 --> 0:22:09.760 Cardinal like Cardinal's my generation, like the little older generation. 0:22:09.880 --> 0:22:13.160 So there's people trying to make music. Things going on 0:22:13.640 --> 0:22:16.800 a little little trunck, but is still a pipe dream. 0:22:16.920 --> 0:22:21.080 Still, it's still it's still rough either way. I come 0:22:21.119 --> 0:22:22.879 back and it's just it's I'm just like, I gotta go. 0:22:22.960 --> 0:22:24.760 It doesn't feel like anyone's doing anything. You just know 0:22:24.760 --> 0:22:29.000 when you get that small town. Yeah, So I leave 0:22:29.119 --> 0:22:32.080 two weeks early. I come back to New York and 0:22:33.440 --> 0:22:35.320 Chelsea the day I walked to your God. 0:22:35.200 --> 0:22:38.359 Is and how you have to trust your instinct. The 0:22:38.440 --> 0:22:40.560 day I walk into office was the day Chelsea had quit. 0:22:42.080 --> 0:22:42.520 Mm hmm. 0:22:43.560 --> 0:22:47.240 So the executive producer, Aquila looks at me and she 0:22:47.240 --> 0:22:49.280 says that goes, I don't know who you are, what 0:22:49.359 --> 0:22:53.160 this is. I don't know what's going on because I 0:22:53.160 --> 0:22:55.080 I thought he's supposed to be an intern, all right, 0:22:55.560 --> 0:22:56.440 So I. 0:22:56.359 --> 0:22:58.399 Just I did a George Constanza. I just showed up 0:22:58.400 --> 0:22:58.800 the next. 0:23:00.520 --> 0:23:08.080 With my time card, black business. 0:23:11.840 --> 0:23:14.040 You know, they're making these videos and ships so crazy. 0:23:14.080 --> 0:23:17.960 They said that, all right, he's here, and then I 0:23:18.080 --> 0:23:20.000 just showed up and went to work. I'm here, you 0:23:20.000 --> 0:23:23.520 know what I'm saying. And at that time I just 0:23:23.560 --> 0:23:27.639 stayed by my aunt and he's flatbush. She literally the 0:23:27.680 --> 0:23:31.720 only TV with table was the morning in their bedroom. 0:23:31.840 --> 0:23:34.640 The the other TV was like an old school. 0:23:34.240 --> 0:23:38.120 Like radio air over the air, yeah, turning ob antennas 0:23:38.119 --> 0:23:38.720 all that. 0:23:38.800 --> 0:23:43.920 Yes, CBS in the kitchen, so like uncomfortable. So there's 0:23:44.000 --> 0:23:46.879 no there's no getting lost in TV. There's no getting 0:23:46.920 --> 0:23:50.199 lost in technology. I touched their computer once and like, 0:23:50.280 --> 0:23:52.040 you know, I'm doing all this stuff they don't want 0:23:52.040 --> 0:23:52.199 to do. 0:23:52.440 --> 0:23:55.320 My mother's best friend she's like, yo, don't ever touch 0:23:55.359 --> 0:23:56.040 the computer again. 0:23:58.080 --> 0:23:59.600 So they don't want me on the computer. They don't 0:23:59.600 --> 0:24:02.280 want me. Actually there's TV there. Just you can sleep here. 0:24:02.320 --> 0:24:04.760 I'm in a little room. Also, make your guest room 0:24:05.040 --> 0:24:07.360 a little uncomfortable. Don't make lavish guest. 0:24:07.160 --> 0:24:10.159 Rooms when you when young hip hop boys, because your 0:24:10.160 --> 0:24:11.760 homeboys are gonna think that's their room. 0:24:14.880 --> 0:24:18.639 So I'm staying in an uncomfortable guest bedroom and nothing 0:24:18.680 --> 0:24:20.000 to do when I get home. So I just spent 0:24:20.160 --> 0:24:23.080 all my time in office. And then I look around 0:24:23.119 --> 0:24:25.800 the office say, oh, your tapes, because. 0:24:25.560 --> 0:24:28.200 Would be okay, go get again the stacking of knowledge. 0:24:28.200 --> 0:24:30.800 I was an intern at Much Music and National TV station. 0:24:31.040 --> 0:24:33.800 They had a tape library system like. 0:24:33.760 --> 0:24:35.119 An old school one, like when you go to the 0:24:35.160 --> 0:24:38.920 old school library, go to finish. But Big Dog that 0:24:39.000 --> 0:24:41.240 was the name. Come Big Dog Films. At Big Dog. 0:24:41.480 --> 0:24:43.119 The tapes are all in a box in the corner 0:24:43.119 --> 0:24:44.600 and they go find the Wu Tang video and you 0:24:44.720 --> 0:24:46.640 just go searching like a fucking scavenger. 0:24:47.160 --> 0:24:48.960 And all this time, and then. 0:24:49.200 --> 0:24:51.960 They came in the office one day and there's suddenly 0:24:52.400 --> 0:24:55.640 the all the tapes are on shelves with stickers on them. 0:24:55.640 --> 0:24:57.359 And I had a little thing, Oh, if you're looking 0:24:57.400 --> 0:24:59.800 for a tape. Now what you do is you look 0:24:59.840 --> 0:25:00.880 up and then this. 0:25:01.040 --> 0:25:02.119 Card has the code. 0:25:02.160 --> 0:25:05.000 So a ditchy beta is a cl a half inches 0:25:05.040 --> 0:25:06.320 and three quarters tape as that. 0:25:06.400 --> 0:25:08.800 So I had all the codes and ability the fuck 0:25:08.880 --> 0:25:09.359 is this kid? 0:25:10.160 --> 0:25:12.639 They'd go, they leave and come back and all the 0:25:12.680 --> 0:25:16.040 furniture be rearranged because the way they used to have 0:25:16.119 --> 0:25:16.560 it is that the. 0:25:17.040 --> 0:25:19.000 Door would open and people will. 0:25:18.880 --> 0:25:20.919 Go in, but the desk was here, So here's the 0:25:20.920 --> 0:25:23.000 door and here's the desk, and people would just walk 0:25:23.080 --> 0:25:23.600 by the desk. 0:25:24.440 --> 0:25:26.520 So one day they came and the desk was here 0:25:26.840 --> 0:25:28.399 and here's the door. So now you walked in and 0:25:28.440 --> 0:25:32.600 met a receptives and there's chairs. You feel me, I 0:25:32.880 --> 0:25:35.920 constantly do, constantly doing shit like this. I didn't ask anybody. 0:25:36.119 --> 0:25:37.600 They would just come in and some new shit that 0:25:37.680 --> 0:25:39.600 happened to office play was better. 0:25:40.280 --> 0:25:43.720 Yeah yeah yeah, So in. 0:25:43.720 --> 0:25:44.600 This now I begin. 0:25:44.760 --> 0:25:47.120 Then I meet Hype and I'm always drawing and I'm 0:25:47.119 --> 0:25:49.440 always doing and they see my drawings and then eventually 0:25:49.440 --> 0:25:53.200 I'm getting frustrated. I'm paying you know, on PA on sets, 0:25:53.240 --> 0:25:55.320 and then they say we want no more interns. Because 0:25:55.359 --> 0:25:57.439 at the same time, if I was with Hype, until 0:25:57.600 --> 0:26:00.200 two three o'clock in the morning working on something. I'm 0:26:00.240 --> 0:26:01.880 not showing up. 0:26:03.000 --> 0:26:05.560 Yeah, how how was that first interaction when you when 0:26:05.560 --> 0:26:07.679 you finally met him, like you had been trying to 0:26:07.680 --> 0:26:08.000 get him? 0:26:08.320 --> 0:26:10.560 I think because people might not know who Hype william is, 0:26:10.560 --> 0:26:11.960 because we got a lot of young people that listen 0:26:12.000 --> 0:26:12.640 to that true. 0:26:12.560 --> 0:26:15.680 Very true. This generation is different. 0:26:16.240 --> 0:26:18.760 Williams is, like I guess you could call him the 0:26:18.760 --> 0:26:22.440 godfather of the million dollar budget videos, like the Once 0:26:22.520 --> 0:26:25.359 upon a Time music video. Music video is still important, 0:26:25.359 --> 0:26:26.199 but music videos but. 0:26:26.400 --> 0:26:28.600 Very every very every important everything. 0:26:28.320 --> 0:26:30.720 In the in the nineties and the early two thousands, 0:26:30.720 --> 0:26:33.879 and Hype Williams was he was it. He was. He 0:26:33.960 --> 0:26:36.040 was the go to guy for any of those bad 0:26:36.080 --> 0:26:40.840 boy videos, not jay Z first one that. 0:26:41.000 --> 0:26:45.320 The average hip hop person said, there's a director. 0:26:45.040 --> 0:26:46.960 You know the directors name. 0:26:47.119 --> 0:26:57.440 Yeah, yeah, director, like the Spike Lee of music videos. 0:26:57.760 --> 0:26:59.880 Yeah yeah, Like when you saw a Spike Lee joint, 0:26:59.880 --> 0:27:01.800 you knew it it was Spike Lee. When you saw 0:27:01.880 --> 0:27:04.240 Hype Williams Villia video, you knew it was it because 0:27:04.240 --> 0:27:07.280 it looked different and it looked like nothing else. It 0:27:07.359 --> 0:27:09.679 was high production, it was it was a movie. 0:27:09.840 --> 0:27:11.040 I remember, I think it was a movie. 0:27:11.080 --> 0:27:13.360 It was artistic, it was beautiful, but it's still true 0:27:13.400 --> 0:27:13.919 to the culture. 0:27:14.040 --> 0:27:15.760 I think. I think it was nas or Diddy, one 0:27:15.760 --> 0:27:17.320 of these guys, and they was like, you know, a hype. 0:27:17.359 --> 0:27:19.560 He he would do a video on the projects and 0:27:19.600 --> 0:27:21.480 make you think it was rome. Like the way he 0:27:21.600 --> 0:27:25.200 put it together. It just looked so intriguing to people, 0:27:25.240 --> 0:27:28.679 and it was just like amazing, like the cinepography of it. 0:27:28.680 --> 0:27:31.200 It was just like, Yo, this is the most amazing 0:27:31.240 --> 0:27:32.800 place in the world and they could be like the gutter. 0:27:32.960 --> 0:27:33.200 Yeah. 0:27:33.280 --> 0:27:35.640 He I feel like he's the reason they made that 0:27:35.640 --> 0:27:36.880 that they used to have that show. 0:27:36.680 --> 0:27:38.240 Making a video on MTV. 0:27:38.359 --> 0:27:40.359 It was like because you had to see the behind 0:27:40.359 --> 0:27:43.280 the scenes of what he was actually doing to put 0:27:43.280 --> 0:27:44.520 out these masterpieces. 0:27:44.920 --> 0:27:47.159 Yeah, and again he's a cool dude from Queens and 0:27:47.200 --> 0:27:48.160 he was really what hip hop. 0:27:48.240 --> 0:27:50.040 He really was the culture it all came together is 0:27:50.160 --> 0:27:53.960 real art now we get it with the Kanye's. 0:27:53.480 --> 0:27:56.400 And the Virgil is like artists, you know what I mean. Yeah, 0:27:56.400 --> 0:27:58.560 and he was that. He's in that zone. 0:27:58.880 --> 0:28:01.119 So you know, well he came in with days like, 0:28:01.119 --> 0:28:06.960 oh it's get built kid, You're a genius. So I 0:28:07.000 --> 0:28:08.600 know everyone wants is they got the Hey kid, you're 0:28:08.600 --> 0:28:09.920 a genius, but a lot of us don't. 0:28:10.119 --> 0:28:13.840 So building building relationship builds. Finally say start drawing storyboards. 0:28:13.880 --> 0:28:16.080 So now I'm not interuring anymore. I'm drawing storyboards. Now 0:28:16.040 --> 0:28:18.320 I'm getting paid. Now I can buy a little watch, 0:28:18.359 --> 0:28:19.760 Now I can buy a little clothes. You know what 0:28:19.760 --> 0:28:22.320 I'm saying. I was able to leave my aunt's house. 0:28:22.359 --> 0:28:24.520 I got an apartment now and well, you know, sharing 0:28:24.560 --> 0:28:24.920 a room. 0:28:25.440 --> 0:28:27.639 So the storyboard is like the treatment for the video. 0:28:28.440 --> 0:28:30.320 No, the storyboards is drawing it out. It's part of 0:28:30.320 --> 0:28:32.000 the sales pitch and what we're gonna shoot. 0:28:32.119 --> 0:28:35.560 Okay, so that goes, That goes helps it helps people 0:28:35.600 --> 0:28:36.320 understand what. 0:28:36.200 --> 0:28:36.720 It's gonna be. 0:28:36.800 --> 0:28:39.720 That goes back to your I'm thinking like pre previous 0:28:39.760 --> 0:28:41.760 knowledge now, like when you were doing comic books. 0:28:41.760 --> 0:28:44.040 It's kind of prepared you for this moment completely. 0:28:44.960 --> 0:28:48.040 It all comes together, got right, And this is before 0:28:48.160 --> 0:28:49.960 Like you could have just get on the computer and 0:28:50.280 --> 0:28:51.800 whip up a treatment the way you get a pitch 0:28:51.840 --> 0:28:52.520 deck in a second. 0:28:53.760 --> 0:28:55.840 To do something like a normal pitch deck that you 0:28:55.840 --> 0:28:57.440 get on the thing and get a PDF, you'd have 0:28:57.480 --> 0:28:58.080 to print it out. 0:28:58.080 --> 0:29:01.320 You have to cost hundreds of dollars because commercials did that. 0:29:01.880 --> 0:29:03.440 When you did in those days, when you did a 0:29:03.440 --> 0:29:05.800 commercial treatment, you did the thing and then you printed 0:29:05.840 --> 0:29:08.240 it and sent it to the client. It will cost 0:29:08.320 --> 0:29:11.440 hundreds of dollars to do these things. So and that's 0:29:11.440 --> 0:29:12.920 just the print that the writer. 0:29:12.960 --> 0:29:13.720 Is very expensive. 0:29:14.360 --> 0:29:17.080 But anyways, so back then the treatment was just a 0:29:17.160 --> 0:29:17.960 written document. 0:29:18.040 --> 0:29:20.080 You got a typed out page and imagine it. 0:29:20.120 --> 0:29:22.200 So the treatment for people that might not know the treatment, 0:29:22.280 --> 0:29:24.160 correct me if I'm wrong, It is like it is 0:29:24.160 --> 0:29:26.480 the step by step of what actually happens. Like I 0:29:26.560 --> 0:29:29.240 wake up, I brush my teeth, I go to It's 0:29:29.280 --> 0:29:32.360 like it's like you're writing out play by play what's 0:29:32.400 --> 0:29:33.400 gonna visually be seen. 0:29:33.440 --> 0:29:34.120 It's video. 0:29:34.200 --> 0:29:35.800 It's the script. I feel like the script. 0:29:35.880 --> 0:29:38.360 Yeah, yeah, a script, but not really. 0:29:40.440 --> 0:29:41.080 Wroteatment. 0:29:42.560 --> 0:29:45.680 You're making a client understand what the video I want 0:29:45.720 --> 0:29:48.280 to make for you? Is this right? And whichever way 0:29:48.360 --> 0:29:48.800 you explain. 0:29:49.440 --> 0:29:51.760 So in those days, now a treatment has pictures and 0:29:51.800 --> 0:29:53.160 all this ship with the technology. 0:29:53.160 --> 0:29:55.800 Back then you faxed them printed out. That was what 0:29:55.880 --> 0:29:58.120 you got. You got a paper with. 0:29:58.120 --> 0:29:59.960 Words on it in a fast mate. 0:30:00.840 --> 0:30:01.640 And then I came on. 0:30:01.840 --> 0:30:04.280 So now you got a storyboard, you got pictures, someone 0:30:04.360 --> 0:30:05.000 drew pictures. 0:30:05.280 --> 0:30:06.680 Oh, this is what it's gonna bean. 0:30:07.160 --> 0:30:10.640 And then as then you sometimes need the storyboards to 0:30:10.720 --> 0:30:13.120 explain to the crew, this is what we're doing, this 0:30:13.160 --> 0:30:15.400 is what happens there. You know what I mean, big production, 0:30:15.480 --> 0:30:17.600 big movies, they storyboard out action scenes. 0:30:17.640 --> 0:30:19.240 It's like, this is just how a production warns. So 0:30:19.240 --> 0:30:23.160 I'm a storyboard artist, right, and I'm always with him. 0:30:23.160 --> 0:30:25.200 Now, I'm with him going you know, I'm with him 0:30:25.200 --> 0:30:27.480 when he's working on stuff, when he's colored correct, I'm 0:30:27.520 --> 0:30:29.680 just with him, soaking up knowledge, soaking up knowledge, cerking 0:30:29.720 --> 0:30:33.200 up knowledge. But when I used to run packages, I 0:30:33.240 --> 0:30:34.600 used to run we used to work a lot with 0:30:34.640 --> 0:30:36.320 Deaf Jam, used to I used to run packages of 0:30:36.320 --> 0:30:38.280 the deaf Jam, Rockefeller and bad Boy. 0:30:38.160 --> 0:30:41.040 All the time. So there's people who know me as 0:30:41.120 --> 0:30:41.959 got to run the package. 0:30:41.960 --> 0:30:43.960 And just but that beauty of the music industries that 0:30:44.080 --> 0:30:47.640 the interns become, the soon to become that if you don't. 0:30:47.520 --> 0:30:49.120 Want to get paid, you don't want to. If you 0:30:49.320 --> 0:30:51.240 are like I don't get paid, I'm not coming in. 0:30:51.400 --> 0:30:54.120 I mean, you get everyone's on a different path. 0:30:54.680 --> 0:30:56.520 But in those days, the way you got him was saying, 0:30:56.600 --> 0:30:58.880 I'm working for free. 0:30:58.320 --> 0:30:59.960 And now you're in and they see that you're good, 0:31:00.040 --> 0:31:01.480 and then up you go, up, you go up. 0:31:01.960 --> 0:31:04.600 You so again, a whole bunch of my friends that 0:31:04.680 --> 0:31:06.959 are still in the game, that are still working in 0:31:06.960 --> 0:31:09.000 the music video on the label side, do the hiring 0:31:09.040 --> 0:31:11.200 of the directors were interns together? 0:31:11.520 --> 0:31:12.120 You know what I'm saying. 0:31:12.480 --> 0:31:15.560 That's that's that's that's the story, Puffy Andre Herrell, that's 0:31:15.560 --> 0:31:18.000 the story. Uh we just I spoke to Charry Bryant, 0:31:18.080 --> 0:31:22.320 same thing. She was an intern at Rockefeller. Yeah, they interned, 0:31:22.600 --> 0:31:24.680 and now she's the head of co head of rock Nation. 0:31:24.760 --> 0:31:27.320 And like you said, Kenny Burns intern like people don't 0:31:27.360 --> 0:31:30.760 even they don't really understand internships and the value of 0:31:30.800 --> 0:31:32.600 them and the value of, like you said, being able 0:31:32.640 --> 0:31:34.280 to work for free and then grind your way all 0:31:34.280 --> 0:31:36.080 the way up. It's just a thing. It's like a 0:31:36.120 --> 0:31:37.440 lost talent at this point. 0:31:37.960 --> 0:31:39.080 It is. In the films side. 0:31:39.120 --> 0:31:41.520 I get asked a lot still, but the way I 0:31:41.520 --> 0:31:43.960 get asked is is what I feel is lacking. 0:31:44.440 --> 0:31:49.520 But either way, so now, uh running backages of doing 0:31:49.560 --> 0:31:53.400 storyboards and and over at Death Jam, they. 0:31:53.520 --> 0:31:57.960 Have uh mega Cormega Cormega. 0:31:58.120 --> 0:32:00.520 Yeah, I was coming back to Toronto videos. 0:32:00.680 --> 0:32:01.920 Okay, so that's another key. 0:32:01.920 --> 0:32:04.080 I've come back to Toronto and again back to your friends. 0:32:04.440 --> 0:32:06.320 People know you one way, so they knew me as 0:32:06.320 --> 0:32:07.920 a guy who drew and did poetry. And I come 0:32:07.960 --> 0:32:10.080 back like, hey, I'm directing now I'm working with hypelans. 0:32:10.240 --> 0:32:12.040 Like sounds good. 0:32:13.120 --> 0:32:14.760 This is the other guy's high. 0:32:15.160 --> 0:32:17.760 And I was really again thinking, in my younger mind, 0:32:17.840 --> 0:32:20.680 you know me, you should because people know you, don't 0:32:20.680 --> 0:32:22.320 mean they're gonna do shift you because they're your friends, 0:32:22.320 --> 0:32:24.120 don't mean they're gonna do shit. Ain't no, ain't no 0:32:24.200 --> 0:32:26.360 reason for no one to shifting. You know what I'm saying, 0:32:26.600 --> 0:32:29.680 to get bitter and angry and how could they kid? 0:32:30.320 --> 0:32:33.479 And again, the way the universe works, if I had 0:32:33.520 --> 0:32:35.400 done work with them, I would have felt beholden to 0:32:35.440 --> 0:32:39.280 them because my old loyalty thing right would have what. 0:32:39.360 --> 0:32:40.239 I was expecting for them. 0:32:40.280 --> 0:32:41.800 I would have done you know what I mean, Hey, 0:32:41.840 --> 0:32:44.240 I know you Let me help you save all that, 0:32:45.360 --> 0:32:45.840 save all that. 0:32:46.400 --> 0:32:49.040 So no one in my hometown wants to give me 0:32:49.080 --> 0:32:52.080 a shot. Cool. I don't owe nobody nothing either, and 0:32:52.200 --> 0:32:54.920 no one can say shift to me. So, uh, finally 0:32:55.000 --> 0:32:57.840 someone gives me a break. I code at something with 0:32:57.920 --> 0:32:59.360 a guy and I make my first video. 0:32:59.520 --> 0:33:01.360 And for my first video, I go and talk to 0:33:01.400 --> 0:33:03.600 a couple of street men trying to do the management 0:33:03.640 --> 0:33:06.560 team and they go and uh, you know, I gassed 0:33:06.600 --> 0:33:08.160 them up and we do another. They do every one 0:33:08.200 --> 0:33:08.880 of their videos. 0:33:08.880 --> 0:33:11.400 So I got two videos. Showed those two videos that 0:33:11.520 --> 0:33:12.640 I did in Toronto. 0:33:12.360 --> 0:33:14.560 To Steve Carr, who was one of the directors at 0:33:14.600 --> 0:33:16.920 Big Dog Films. He makes a call on my behalf, 0:33:16.960 --> 0:33:18.520 this is what you want to happen, right. He makes 0:33:18.520 --> 0:33:21.240 a call over a big label says, this kid's really talented. 0:33:21.400 --> 0:33:23.680 She can't join. He gives me. 0:33:25.080 --> 0:33:28.760 So I get the Tracy Lee Buster Rhymes pired MC 0:33:29.600 --> 0:33:31.600 video This remixed song so way to Court? 0:33:31.960 --> 0:33:33.200 Where did Cormega come into play? 0:33:33.880 --> 0:33:34.440 This comes later? 0:33:34.680 --> 0:33:36.520 Okay, I got it back up with this. 0:33:36.840 --> 0:33:38.160 So I do this video. 0:33:39.800 --> 0:33:43.080 Mark Pitts is for by Storm Records again. Just saw 0:33:43.160 --> 0:33:44.120 him on the side of Usher. 0:33:44.720 --> 0:33:47.040 Everyone's big manager, usher manager. 0:33:47.520 --> 0:33:49.760 Usher managers, not that and not that everyone you need 0:33:49.880 --> 0:33:51.000 is gonna be around, but a hell a lot of 0:33:51.000 --> 0:33:53.240 people you needed to be around a lot of me. 0:33:53.880 --> 0:33:56.520 So Mark Pitts gives me this shot, they believe, and 0:33:56.600 --> 0:33:58.800 I shoot this video. It's a white background video, and 0:33:58.920 --> 0:33:59.760 then I sucked it off. 0:33:59.840 --> 0:34:03.920 It's good enough to be like a video on TV 0:34:04.120 --> 0:34:05.520 like no one, but it wasn't great one. 0:34:05.600 --> 0:34:07.000 No one watched that video was like who did this? 0:34:08.400 --> 0:34:11.000 And I was devastated. After I did it, I went 0:34:11.080 --> 0:34:12.960 home devastated. I fucked it up. 0:34:13.120 --> 0:34:15.200 I know I did all this and I'm gonna be sucky. 0:34:15.200 --> 0:34:16.120 I'm gonna be shitting whatever. 0:34:16.320 --> 0:34:18.360 And I was able to call Hype and Alan Ferguson, 0:34:18.360 --> 0:34:19.319 and Alan Ferguson. 0:34:19.080 --> 0:34:19.399 Was a DP. 0:34:19.600 --> 0:34:23.560 He married Slag and Hype is Hype and Hype Hype 0:34:23.600 --> 0:34:25.200 gave me a big pep talk. Adam gave me a. 0:34:25.200 --> 0:34:28.600 Lot of technical stuff, which was helpful, but Hype gave 0:34:28.640 --> 0:34:31.000 me the pep talk that that feeling that you suck 0:34:31.080 --> 0:34:31.880 you gotta fight. 0:34:31.800 --> 0:34:34.400 That feeling that you're not good enough. You need to 0:34:34.440 --> 0:34:38.040 fight that right, and then you know again. 0:34:37.880 --> 0:34:39.640 The philosophy of music music video it needs to be 0:34:39.719 --> 0:34:41.839 about something. I didn't quite understand that at the time, 0:34:41.880 --> 0:34:44.640 but he needs to be about something, okay, And then 0:34:44.719 --> 0:34:47.279 from that I go to the bookstore and start because 0:34:47.280 --> 0:34:49.840 before I was hanging with hype and wasn't really studying, 0:34:50.280 --> 0:34:51.799 kind of like what I said about the editor when 0:34:51.800 --> 0:34:52.520 I wasn't prepared. 0:34:52.560 --> 0:34:54.120 And then the next time I said, okay, now I 0:34:54.160 --> 0:34:56.320 see the mistake. Let me go get it right. So 0:34:56.640 --> 0:34:59.600 I looked at it said okay, standing beside hype is 0:34:59.680 --> 0:35:02.680 not This is helpful, but that's not learning. And you know, 0:35:03.080 --> 0:35:05.000 and you have that as a director, A bunch of 0:35:05.040 --> 0:35:06.640 your friends are like, they came and they see you 0:35:06.760 --> 0:35:08.960 doing it. They're like, I could this looks like you said, no, motherfucker, 0:35:09.000 --> 0:35:11.400 you can't. But what they say that you're paying for 0:35:11.520 --> 0:35:13.400 my you're paying for the ten thousand hours. You're not 0:35:13.480 --> 0:35:14.080 paying for my time. 0:35:14.120 --> 0:35:17.239 You're paying for the time took this like this, you 0:35:17.320 --> 0:35:19.319 know to them, you know that the same yeah, yeah, 0:35:19.680 --> 0:35:20.520 ten thousand hours. 0:35:21.280 --> 0:35:23.720 Yeah. So I had not studied. 0:35:23.880 --> 0:35:27.760 So in this suppressed hey, I go to the bookstore 0:35:28.200 --> 0:35:31.560 and buy books about filmmaking like this, I've got everything, 0:35:31.640 --> 0:35:34.000 hair make, I buy everything everything. Because the beauty of 0:35:34.080 --> 0:35:37.280 growing up or group, yeah, growing up as a director 0:35:37.320 --> 0:35:38.960 around Hype is that he knew every department. 0:35:39.080 --> 0:35:41.320 So to me, that's what a director meant. You know 0:35:41.440 --> 0:35:42.279 every department. Hype. 0:35:42.320 --> 0:35:43.719 We walk in and talk to the makeup and then 0:35:43.760 --> 0:35:46.040 he talked to the hair and have detailed conversations with them, 0:35:46.400 --> 0:35:48.080 then walk over here and talk to the art department, 0:35:48.080 --> 0:35:49.880 and then talk to the VP. In every single department. 0:35:49.920 --> 0:35:52.600 He's having intricate, knowledgeable conversations. 0:35:52.120 --> 0:35:52.920 About their department. 0:35:53.719 --> 0:35:55.320 So I said, okay, that's what I need to do. 0:35:55.600 --> 0:35:56.960 So I got a book on hair and makeup. I 0:35:57.000 --> 0:35:58.640 got a books on like I got all these books 0:35:58.640 --> 0:35:59.200 and I start. 0:35:59.040 --> 0:36:01.200 Reading it and reading it. You're reading it, and then 0:36:01.480 --> 0:36:04.399 Cormega now is going to go do this little back. 0:36:04.480 --> 0:36:07.600 Then you pay some money for a promo thing. So like, hey, 0:36:07.719 --> 0:36:09.680 Cormega wants to do this promo thing. We don't got 0:36:09.719 --> 0:36:11.000 a lot of money. X you want to do it? 0:36:11.360 --> 0:36:13.320 Somehow I get it because again, I have relationship a 0:36:13.360 --> 0:36:15.759 death cham. I've been running packages and I directed a 0:36:15.800 --> 0:36:19.560 few things and say, okay, the pennies that they got, 0:36:19.640 --> 0:36:21.680 but I got this shot to shoot this thing for Cormega. 0:36:21.840 --> 0:36:22.759 And his idea was. 0:36:22.760 --> 0:36:26.319 Kind of whatever with the relationships, but we're gonna make 0:36:26.360 --> 0:36:29.000 a scene from where visually I was gonna make it 0:36:29.200 --> 0:36:31.840 is he wanted to do this interrogation scene from Scarface. 0:36:33.160 --> 0:36:36.280 I wanted to look like the interrogation screen scene from Clockers. 0:36:36.320 --> 0:36:39.279 If you remember that, that's one of the best movies. 0:36:39.320 --> 0:36:42.320 That's one of his favorite movies time when. 0:36:42.200 --> 0:36:45.239 It interrogated, everyone's kind of glowing group, right glowing. Yeah, 0:36:45.680 --> 0:36:48.919 Malik say E shot that, and again Hype worked with Elik, 0:36:49.000 --> 0:36:50.680 so I have this relationship. I call him Aleak and said, 0:36:50.680 --> 0:36:52.120 how did you do that? And he gave me some point. 0:36:52.320 --> 0:36:54.959 So now I got technical knowledge. We got their scene. 0:36:54.960 --> 0:36:58.920 I'm gonna shoot the Cormega scene. And the lesson is 0:36:58.960 --> 0:37:00.799 you give thro the clive, give the client what they 0:37:00.880 --> 0:37:02.000 asked for, but make it new. 0:37:02.800 --> 0:37:05.719 So I made the mine. So I shoot that scene. 0:37:05.719 --> 0:37:08.520 But I also did, all right, give me half a record, 0:37:08.560 --> 0:37:11.040 and I'm gonna shoot. I'm gonna shoot a little music video. 0:37:11.920 --> 0:37:14.520 So I got I shoot his commercial. But then I 0:37:14.600 --> 0:37:16.640 shoot a little music video and I'm jel it and 0:37:17.000 --> 0:37:18.840 and I'm now as I'm doing it, I remember I 0:37:18.880 --> 0:37:21.680 looked at it like, well, scrim that light I stopped. 0:37:21.719 --> 0:37:24.960 I go, oh fuck, I said that super technical thing. 0:37:25.239 --> 0:37:28.839 And I'm right that all that reading had seeped into 0:37:28.880 --> 0:37:31.920 my knowledge. A scrim for filmmakers, a scrim is a 0:37:32.160 --> 0:37:34.759 is a disc that so you have a light, a 0:37:34.840 --> 0:37:36.759 scrim goes in front of it to knock the light down, 0:37:37.080 --> 0:37:40.640 basically a dimmer. But don't have you know what I'm saying, certainly, 0:37:40.800 --> 0:37:43.800 so it's a technical film. Shit scrim that light and 0:37:44.200 --> 0:37:46.279 oh fuck, and had seeped in. 0:37:46.400 --> 0:37:51.040 I'd finally understood it, and that then I finally made 0:37:51.080 --> 0:37:53.440 something I liked. I made something good. I had my knowledge. 0:37:53.480 --> 0:37:54.520 I was on my way. 0:37:55.000 --> 0:37:59.879 The preparing, the studying, the opportunity, all the things. Take 0:38:00.120 --> 0:38:02.000 something that's given to me, you can get something that 0:38:02.239 --> 0:38:05.480 I can work with. These were the beginning steps of 0:38:05.680 --> 0:38:09.160 me really knowing and learning. So it's not just enough 0:38:09.239 --> 0:38:11.440 to be around when you get hired. 0:38:11.440 --> 0:38:14.480 You got to do good work. You got to constantly 0:38:14.600 --> 0:38:18.800 working to improve. And that those were that was the 0:38:18.880 --> 0:38:19.479 knowledge based. 0:38:19.520 --> 0:38:22.560 So from there I was constantly pulling references, studying this, 0:38:22.760 --> 0:38:24.560 studying that, studying other directors. 0:38:24.600 --> 0:38:29.640 So just there's a constant watch the people. You want 0:38:29.760 --> 0:38:34.080 to achieve a level of success as or whatever it is, 0:38:34.360 --> 0:38:36.879 it's your marker, like that person. I want to get 0:38:36.920 --> 0:38:39.680 to that level and working the rech that level. 0:38:39.960 --> 0:38:42.359 Yeah you said you said that. I've heard you say 0:38:42.360 --> 0:38:42.719 this before. 0:38:42.840 --> 0:38:46.480 Like a good director can see when a director has 0:38:46.560 --> 0:38:48.760 not made a good product right that there are certain 0:38:48.800 --> 0:38:52.080 things that a good director will know, uh visually when 0:38:52.120 --> 0:38:53.920 they look at at the product. What are some of 0:38:54.000 --> 0:38:55.680 those things that you see right away? It's like, you 0:38:55.719 --> 0:38:57.279 know what, they didn't take time to do this, or 0:38:57.600 --> 0:38:59.759 it's lacking this. What are some of those things I 0:39:00.200 --> 0:39:00.600 can tell. 0:39:00.840 --> 0:39:04.279 I can tell how intelligent director is by give me 0:39:04.400 --> 0:39:05.200 three music videos. 0:39:05.200 --> 0:39:07.160 I don know if you're intelligent, I don't know if 0:39:07.200 --> 0:39:09.200 you can tell a story. I can tell your visual 0:39:09.640 --> 0:39:13.520 uh visual talent. A lot of stuff I can tell 0:39:13.760 --> 0:39:15.640 just on the way they did the Rectorence. 0:39:16.760 --> 0:39:20.960 So as far as on the business side, so the budget, right, 0:39:21.080 --> 0:39:23.239 this is something I was always interested especially I don't 0:39:23.239 --> 0:39:25.520 know what the budgets are now, but that's a question. 0:39:25.600 --> 0:39:28.239 But before that, so when it was million dollar, this 0:39:28.400 --> 0:39:30.880 is nothing that young people might not know. There used 0:39:30.920 --> 0:39:34.040 to be like a million dollar movie videos and they 0:39:34.200 --> 0:39:35.960 was like spinning like that was like the I think 0:39:36.040 --> 0:39:38.440 hype had like the first million dollar was it with 0:39:38.680 --> 0:39:41.160 did he on the on the hypnotize? Was that hypnotized? 0:39:41.200 --> 0:39:42.800 That was a million I think buster rhymes. 0:39:43.200 --> 0:39:45.439 Rhymes yeah, But did he had the million dollar joint 0:39:45.800 --> 0:39:49.560 hypnotize and all that. So where do budgets come from. 0:39:49.640 --> 0:39:52.839 Does that come out of the artist's pocket or are 0:39:52.920 --> 0:39:56.040 the label fronting net definitely get into the recoup thing. 0:39:56.080 --> 0:40:01.160 But infamouspectively they sold CDs, so you know it's it's 0:40:01.200 --> 0:40:04.440 it's kind of fucked up record companies. They invest in you, 0:40:04.600 --> 0:40:06.440 but they want on them. Well it is obvious they 0:40:06.480 --> 0:40:07.880 invest but they want the money back. They want their 0:40:07.920 --> 0:40:09.760 money back on the investment. But you are the investment, 0:40:09.840 --> 0:40:12.960 so you don't see money till they get their money back. 0:40:14.440 --> 0:40:16.640 But of course, the way these big corporations. 0:40:16.160 --> 0:40:19.000 Do accounting is they never make money back. Like Star 0:40:19.080 --> 0:40:24.360 Wars by their account has never made money. Star Wars 0:40:26.160 --> 0:40:28.120 that's never made money, right, you know what I'm saying. 0:40:29.960 --> 0:40:31.719 You never get No, you don't get no matter how 0:40:31.719 --> 0:40:33.560 many records you sell, you just never psen. But you 0:40:33.640 --> 0:40:34.320 have to recoup it. 0:40:34.440 --> 0:40:38.319 So those million dollar budgets, that's your money essentially, right. 0:40:39.280 --> 0:40:40.920 I mean, like if your ship flops, they're not going 0:40:40.960 --> 0:40:43.080 to chase you down, like take your house at home, 0:40:43.239 --> 0:40:44.600 you know what I'm saying, Like make you work for 0:40:44.600 --> 0:40:46.920 the rest they take. They bite the bullet if it 0:40:46.960 --> 0:40:49.000 doesn't work out. But if shit works. 0:40:48.840 --> 0:40:49.920 Out, they want their money back. 0:40:50.040 --> 0:40:50.239 Yeah. 0:40:50.239 --> 0:40:52.960 So at this time are you are you feeling pressure 0:40:53.080 --> 0:40:55.600 to make sure that this product takes off. 0:40:55.520 --> 0:40:57.200 Or you just like, you know what, I'm gonna do 0:40:57.280 --> 0:40:57.799 my best work. 0:40:58.440 --> 0:41:00.319 Yeah, the pressure is in, like I got to show 0:41:00.400 --> 0:41:01.840 up for them, the pressures that I got to do 0:41:01.880 --> 0:41:03.920 good work for me because I'm competing as other directors. 0:41:03.960 --> 0:41:06.640 So directors are already in their own competition, you know 0:41:06.680 --> 0:41:06.960 what I mean. 0:41:07.680 --> 0:41:12.000 So in their like now there's Hike Williams, Paul Hunter, 0:41:12.239 --> 0:41:17.840 Chris Robinson, Liberal X, Benny Boom, Eric White, Dave Myers, 0:41:17.960 --> 0:41:18.560 you know what I'm saying. 0:41:19.440 --> 0:41:19.840 Forgot that. 0:41:21.719 --> 0:41:25.000 See at the bottom of those screens fat cats, and 0:41:25.120 --> 0:41:27.480 there's tons of people. So you were all in those 0:41:27.560 --> 0:41:29.560 battles together and everyone kind of had like, you know, 0:41:29.640 --> 0:41:31.160 me and Chris Robinson was that. That was the back 0:41:31.200 --> 0:41:32.759 and forth, hi wayns All Hunter, that was. 0:41:32.760 --> 0:41:36.280 The back and fort. You know, everyone had their their back. 0:41:36.200 --> 0:41:41.120 And forth that they did, and that's the competition. Because look, man, 0:41:42.160 --> 0:41:44.360 if you in those days, if you did a shitty 0:41:44.440 --> 0:41:46.600 video for a hit record, you could live off that. 0:41:46.680 --> 0:41:49.120 You're gonna get a bunch more work. But eventually people 0:41:49.120 --> 0:41:50.399 are gonna see that your videos all. 0:41:50.320 --> 0:41:53.080 Suck and you're gonna die off. The key is to 0:41:53.160 --> 0:41:54.920 do good work, even for bad songs. 0:41:55.000 --> 0:41:57.040 And then when you get a good song and you 0:41:57.120 --> 0:42:00.879 do good work, that boom hit song dope video off. 0:42:02.160 --> 0:42:06.399 So record you got it bad with a massive video off. 0:42:06.840 --> 0:42:08.960 So let me ask you this because it's interesting as 0:42:09.000 --> 0:42:13.400 far as like making the comparison between music and movies. 0:42:13.520 --> 0:42:17.080 So the all right, so you hype Williams, you guys 0:42:17.280 --> 0:42:19.160 at you know, you have your own company, right, So 0:42:19.280 --> 0:42:22.080 if somebody wants to commission you did he wants to 0:42:22.080 --> 0:42:24.200 commission you for a video, right, and it's a million 0:42:24.280 --> 0:42:28.200 dollar budget back, then how does that work? They give 0:42:28.280 --> 0:42:30.120 you a million dollars and then you have to break 0:42:30.200 --> 0:42:32.759 it down and actually pay item by item and do 0:42:32.920 --> 0:42:35.320 it or so you're okay. 0:42:35.400 --> 0:42:38.920 So the way it works is king again, listen to 0:42:39.080 --> 0:42:40.799 the average way. So you guys have a. 0:42:40.800 --> 0:42:43.480 Record together and you're signed to a record label and 0:42:43.480 --> 0:42:46.319 they're gonna do a big, big record. We're gonna pay 0:42:46.320 --> 0:42:48.200 a million dollars for a million dollars, they probably know 0:42:48.280 --> 0:42:48.799 who they're want. 0:42:49.840 --> 0:42:52.560 But let's say they're bidding it when you did the job. 0:42:52.640 --> 0:42:54.640 So let's say they go to the top three year. 0:42:54.760 --> 0:42:56.279 They take your record and they send it to the 0:42:56.440 --> 0:42:58.000 top three directors in the game. 0:42:58.920 --> 0:43:01.360 We got a million dollars the video, y'all right on it. 0:43:01.760 --> 0:43:03.160 So the top three directors all. 0:43:03.120 --> 0:43:03.760 Write a treatment. 0:43:04.480 --> 0:43:06.160 Oh, you're gonna wake up in the morning, You're gonna 0:43:06.160 --> 0:43:06.799 brush your teeth. 0:43:06.840 --> 0:43:08.600 And then there's like two girls that come in. 0:43:08.600 --> 0:43:16.120 You know what I'm saying, whatever, don't forget the fireworks, Yeah. 0:43:16.000 --> 0:43:17.800 Fireworks and girls the cars. 0:43:18.160 --> 0:43:21.520 So three treatments you get, and you're gonna read those 0:43:21.560 --> 0:43:22.920 treatments and you say, who's the director. 0:43:22.960 --> 0:43:24.880 Okay, Hype Williams and he wants to do this, Uh, 0:43:25.680 --> 0:43:27.320 Paul Hunter, he wants to do that. So and so. 0:43:27.520 --> 0:43:29.160 So there's these things come in and you have to 0:43:29.239 --> 0:43:31.320 decide between the level. 0:43:31.160 --> 0:43:33.680 Of director and their idea is their idea or so? 0:43:33.920 --> 0:43:37.040 But either way, you finally pick one person, Okay, we 0:43:37.160 --> 0:43:38.040 want to do this treatment. 0:43:38.480 --> 0:43:44.160 That treatment has now become a contract. You said, I'm 0:43:44.239 --> 0:43:46.600 getting this, I'm gonna wake up in the morning, and 0:43:46.640 --> 0:43:48.400 then the girls and the thing, and then the ferrari 0:43:48.520 --> 0:43:48.880 and the but. 0:43:49.600 --> 0:43:54.320 That's ilegally minded, okay, and then you get your contract. 0:43:54.440 --> 0:43:57.719 In the contract. Even in the contract says, we own up. 0:43:57.719 --> 0:43:59.200 This is a work for hire. Don't ask us for 0:43:59.280 --> 0:44:02.000 money later, we own this, We own. 0:44:01.920 --> 0:44:05.000 This if they basically it says, and they're like if 0:44:05.000 --> 0:44:07.160 we discover any galaxy in the universe and they like 0:44:07.239 --> 0:44:11.239 hip hop, don't ask this for money. Literally, that's the music. 0:44:11.560 --> 0:44:14.240 That's the music, music industry contract. 0:44:14.719 --> 0:44:18.680 There's no situation which you get fucked, the more money whatever, 0:44:19.040 --> 0:44:21.520 so you and then they give you like if you 0:44:21.600 --> 0:44:22.719 have the money, you do it. 0:44:22.920 --> 0:44:24.759 You get another bid, you finish it, and then they 0:44:24.800 --> 0:44:27.120 give your other bid, and that's how it goes. That 0:44:27.280 --> 0:44:28.759 is how a music video gets made. 0:44:29.800 --> 0:44:33.279 So now, all right, so we talked about the era 0:44:33.440 --> 0:44:36.720 of the million dollar videos. But I'm interested to notice 0:44:36.760 --> 0:44:39.680 because it's like back then, I guess the goal was 0:44:39.719 --> 0:44:42.560 to be on BT on TRL one O six in 0:44:42.640 --> 0:44:46.480 part and now you know, you know, I hate to 0:44:46.560 --> 0:44:49.080 reference the kid, but it is what it is, you know, 0:44:49.320 --> 0:44:52.400 with the with the Takashi situation and yet. 0:44:53.320 --> 0:44:54.000 Earners, what's up. 0:44:54.120 --> 0:44:56.520 You ever walk into a small business and everything just 0:44:56.760 --> 0:44:59.440 works like the checkout is fast, there are seats of 0:44:59.480 --> 0:45:03.120 digital tipping is a breeze and you're out the door 0:45:03.160 --> 0:45:07.000 before the line even builds. Odds are they're using Square. 0:45:07.520 --> 0:45:10.080 We love supporting businesses that run on Square because it 0:45:10.200 --> 0:45:13.160 just feels seamless. Whether it's a local coffee shop, a 0:45:13.280 --> 0:45:15.680 vendor at a pop up market, or even one of 0:45:15.719 --> 0:45:18.800 our merch partners, Square makes it easy for them to 0:45:18.880 --> 0:45:22.680 take payments, manage inventory, and run their business with confidence, 0:45:23.080 --> 0:45:26.319 all from one simple system. If you're a business owner 0:45:26.560 --> 0:45:29.920 or even just thinking about launching something soon, Square is 0:45:30.080 --> 0:45:32.080 hands down one of the best tools out there to 0:45:32.200 --> 0:45:36.080 help you start, run, and grow. It's not just about payments, 0:45:36.520 --> 0:45:39.279 it's about giving you time back so you can focus on. 0:45:39.320 --> 0:45:40.759 What matters most ready. 0:45:40.800 --> 0:45:44.160 To see how Square can transform your business, visit Square 0:45:44.280 --> 0:45:48.759 dot com backslash go backslash eyl to learn more that 0:45:49.000 --> 0:45:54.400 Square dot com backslash, go backslash eyl. Don't wait, don't hesitate. 0:45:54.560 --> 0:45:56.920 Let's Square handle the back end so you can keep 0:45:56.960 --> 0:46:03.000 pushing your vision forward. This episode is brought to you 0:46:03.080 --> 0:46:05.319 by P and C Bank. A lot of people think 0:46:05.440 --> 0:46:09.279 podcasts about work are boring, and sure, they definitely can be, 0:46:09.800 --> 0:46:13.040 but understanding a professionals routine shows us how they achieve 0:46:13.120 --> 0:46:17.279 their success little by little, day after day. It's like 0:46:17.400 --> 0:46:20.160 banking with P and C Bank. It might seem boring 0:46:20.239 --> 0:46:22.959 the safe plan and make calculated decisions with your bank, 0:46:23.520 --> 0:46:25.960 but keeping your money boring is what helps you live 0:46:26.080 --> 0:46:30.040 a more happily fulfilled life. P and C Bank Brilliantly 0:46:30.200 --> 0:46:34.720 Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty 0:46:34.800 --> 0:46:38.040 five is a service mark of the PNC Financial Service Group, Inc. 0:46:38.520 --> 0:46:41.920 P and C Bank National Association Member FDIC. 0:46:44.120 --> 0:46:47.960 You just realized your business needed to hire someone yesterday? 0:46:48.480 --> 0:46:52.680 How can you find amazing candidates fast? Easy? Just use 0:46:52.800 --> 0:46:56.000 Indeed stop struggling to get your job post seen on 0:46:56.160 --> 0:46:59.919 other job sites. With Indeed sponsored jobs, your post jump 0:47:00.120 --> 0:47:02.280 to the top of the page for your relevant candidates 0:47:02.640 --> 0:47:05.680 so you can reach the people you want faster. According 0:47:05.719 --> 0:47:09.239 to Indeed data, sponsored jobs posted directly on Indeed have 0:47:09.480 --> 0:47:13.520 forty five percent more applications than non sponsored jobs. Don't 0:47:13.560 --> 0:47:17.200 wait any longer, speed up your hiring right now with Indeed, 0:47:17.640 --> 0:47:19.879 and listeners of this show will get a seventy five 0:47:19.960 --> 0:47:23.080 dollars sponsored job credit to get your jobs more visibility 0:47:23.320 --> 0:47:28.960 at indeed dot com slash pod katz thirteen. Just go 0:47:29.080 --> 0:47:33.719 to Indeed dot com slash pod Katz thirteen right now 0:47:34.160 --> 0:47:36.680 and support our show by saying you heard about Indeed 0:47:36.800 --> 0:47:41.040 on this podcast. Terms and conditions apply. Hiring indeed is 0:47:41.160 --> 0:47:41.680 all you need. 0:47:42.360 --> 0:47:44.600 As you know, even before you got arrested with gumbolling 0:47:44.640 --> 0:47:47.320 all of those videos and they was like doing crazy 0:47:47.400 --> 0:47:49.920 numbers on YouTube. Now YouTube is the thing right where 0:47:49.960 --> 0:47:52.359 it's like now you just the goal is to get 0:47:52.360 --> 0:47:54.800 one hundred million views of fifty million views on YouTube. 0:47:54.840 --> 0:47:57.400 And especially when he first came out, I don't know 0:47:57.440 --> 0:47:58.920 what the wreckt that he was using, but I'm assuming 0:47:58.960 --> 0:48:01.040 it was just a neighborhood the direct the Bobby schmurder 0:48:01.239 --> 0:48:04.640 like cel phone, right, So I'm assuming that that cut 0:48:04.840 --> 0:48:10.040 the budget for videos drastically because now you can make 0:48:10.080 --> 0:48:12.239 a video on your iPhone. It might not be the 0:48:12.280 --> 0:48:16.440 same quality obviously. So my first question is what's the 0:48:16.560 --> 0:48:20.960 top budget now that a record label would pay. And 0:48:21.000 --> 0:48:24.120 then the second question is what is the goal now 0:48:24.680 --> 0:48:29.120 for it? Has it switched to YouTube, has it switched 0:48:29.160 --> 0:48:32.480 to getting clicks on social media? Like how has the 0:48:32.600 --> 0:48:37.120 times changed the business of actually producing videos? 0:48:37.840 --> 0:48:39.799 I mean, if you now when you make a video, 0:48:39.840 --> 0:48:41.960 you making it goes out. Look at the end of 0:48:42.000 --> 0:48:45.320 the day, Yeah, Drake could make a video. 0:48:45.160 --> 0:48:47.880 With his cell phone. But Drake ain't going to make 0:48:47.880 --> 0:48:49.760 a video with your cell phone. Drake wants to trailer. 0:48:49.880 --> 0:48:53.839 Drake won strength. He wants the people. If you want 0:48:53.840 --> 0:48:56.680 to hire me for these people. So this is my life. 0:48:57.520 --> 0:49:01.160 So yeah, I don't do cell phone videos. Feel me. 0:49:01.920 --> 0:49:04.160 When I pulled up, I'm doing a production. 0:49:04.520 --> 0:49:07.560 There's trailers, and there's trucks, and there's lights, and there's unions, 0:49:08.000 --> 0:49:09.840 and there's food, and there's rules, and. 0:49:09.960 --> 0:49:12.239 It's gonna cost you hundreds and thousands of dollars. 0:49:12.880 --> 0:49:15.680 Right terror Swift wants a trailer and her makeup artist 0:49:15.760 --> 0:49:17.080 and her stylist and raver. 0:49:17.200 --> 0:49:19.120 They're not doing it with a cell phone. She wants 0:49:19.160 --> 0:49:21.200 to look great. She wants to the fucking guy who 0:49:21.360 --> 0:49:23.400 just shot the lorial commercial. 0:49:23.080 --> 0:49:25.120 That's the DP she wants to shoot her video. Well, 0:49:25.160 --> 0:49:27.719 guess what, he don't shoot on cell phones, you know 0:49:27.719 --> 0:49:31.400 what I'm saying. So as much as the technology is 0:49:31.440 --> 0:49:33.279 great that you can go and do something great and 0:49:33.360 --> 0:49:36.759 creative with you and your friends, but at the end 0:49:36.800 --> 0:49:39.200 of the day, the reality is the talent. You know, 0:49:39.280 --> 0:49:41.839 the cream rises to the top, and as it keeps 0:49:41.920 --> 0:49:43.520 on rising, so do the prices. 0:49:44.719 --> 0:49:46.680 Right, So if you want that work that looks great. 0:49:46.760 --> 0:49:48.640 Maybe you got lucky in your homeway. Around the way 0:49:48.800 --> 0:49:52.879 is the next, you know, meet next type, the next 0:49:53.200 --> 0:49:54.320 he's gonna he's you You. 0:49:54.640 --> 0:49:57.560 It just so happens your homeboy has a career in 0:49:57.640 --> 0:50:01.600 filmmaking and he's super talented, gives you something great, that's amazing. 0:50:01.680 --> 0:50:03.760 But that's a rare I've seen a lot of these videos, 0:50:04.120 --> 0:50:04.320 you know. 0:50:04.760 --> 0:50:08.080 Yeah, gum cameras. 0:50:09.320 --> 0:50:12.880 Speaking speaking of the of the Drake video at the 0:50:12.960 --> 0:50:15.080 end of Life is good, there's like a play. 0:50:14.960 --> 0:50:15.759 On on on on. 0:50:16.120 --> 0:50:18.320 You know, he's directing it and you're kind of working. 0:50:18.120 --> 0:50:20.440 For him, and that's something that that you kind of stresses, well, 0:50:20.480 --> 0:50:22.960 the difference between working for the artists and working with 0:50:23.120 --> 0:50:23.560 the artist. 0:50:23.840 --> 0:50:25.239 You won't you want to talk about that because I 0:50:25.320 --> 0:50:26.279 know you highlight that a lot. 0:50:27.760 --> 0:50:30.800 Yeah, look, man, it's it's a bit of semantics, but 0:50:30.880 --> 0:50:32.000 it's good to understand. 0:50:33.280 --> 0:50:35.880 Yeah, we're working with one another, but in reality, you 0:50:35.960 --> 0:50:38.000 need to know who you're working for and who you're 0:50:38.040 --> 0:50:38.560 working with it. 0:50:40.280 --> 0:50:42.800 Yeah, Drake is working with Drake is working with me. 0:50:43.160 --> 0:50:48.680 I'm working for Drake, I'm making his product. I'm getting 0:50:49.120 --> 0:50:51.200 after I'm done. He takes it and goes with it, 0:50:52.000 --> 0:50:52.560 you know what I'm saying. 0:50:53.200 --> 0:50:56.640 And yeah, in a proper work, it's a banter. We 0:50:56.719 --> 0:50:58.200 go back and forth, and it is. It is a 0:50:58.280 --> 0:50:59.239 collaborative thing. 0:50:59.760 --> 0:51:03.960 Well, there are people who do forget in these creative 0:51:04.000 --> 0:51:05.319 things that get so caught up and. 0:51:05.400 --> 0:51:06.160 Making it theirs. 0:51:06.200 --> 0:51:09.480 They forget who hired, they forget who they're working for. Yes, 0:51:09.560 --> 0:51:13.960 we're collaborating, but my art director isn't working with me. 0:51:14.120 --> 0:51:17.040 He's collaborating with me, but he's working for me. 0:51:18.600 --> 0:51:22.520 So just to double back. So all right, So even 0:51:22.560 --> 0:51:27.720 now today, mid six figures is still a price target 0:51:27.880 --> 0:51:32.000 that major artists would pay for a music video still 0:51:32.080 --> 0:51:33.680 to this day, like it hasn't dropped to the point 0:51:33.719 --> 0:51:36.640 where it's like ten thousand dollars fifteen, Like Drake is 0:51:36.640 --> 0:51:41.520 still gonna paying his label. Whoever, Look what these videos do. 0:51:41.719 --> 0:51:47.200 Look, life is good. That video sing for a moment? 0:51:48.200 --> 0:51:49.000 What would that song? 0:51:49.080 --> 0:51:51.400 What would have happened if that record was just it 0:51:51.560 --> 0:51:53.680 was just like your video cars and girls and stuff. 0:51:57.480 --> 0:51:59.759 You feel me as opposed to just a little bit 0:51:59.800 --> 0:52:01.800 of a just a little bit of fun. Because this 0:52:01.920 --> 0:52:04.040 is entertainment, It is the entertainment business. 0:52:04.640 --> 0:52:06.520 You got you and your girls in the cars. Yeah, 0:52:06.560 --> 0:52:08.279 you're living in your fantasy, but are you entertaining me? 0:52:08.360 --> 0:52:09.160 Are you putting work in. 0:52:09.600 --> 0:52:11.120 It's like going to a show and the guys out 0:52:11.160 --> 0:52:13.359 there doing is fucking performing, and you're like, this guy 0:52:13.360 --> 0:52:15.320 ain't working, He's just kind of going through the motions 0:52:15.320 --> 0:52:18.640 as opposed to someone who's they're working, and then you're like, fuck, 0:52:18.680 --> 0:52:23.080 puts on a show. Entertaining the job is entertained. So yeah, 0:52:23.480 --> 0:52:25.279 no matter what, when you spend you better be. 0:52:25.320 --> 0:52:27.920 Trying to entertain. That's the key, key, key. But at 0:52:27.960 --> 0:52:30.920 some point, entertaining people cost fucking money. So I got 0:52:30.960 --> 0:52:32.680 an idea. I'm in a garbage truck and then I 0:52:32.760 --> 0:52:34.319 work in a fast food place and them all right, 0:52:34.360 --> 0:52:36.319 well we got a vacation. I gotta rent that. If 0:52:36.320 --> 0:52:38.279 you want that big idea, you gotta pay the big money. 0:52:38.320 --> 0:52:40.920 That's just the way it is. And there's certain artists. 0:52:40.640 --> 0:52:43.799 That they when you're generating undred millions of news two 0:52:43.920 --> 0:52:46.080 hundred million, five hundred million views, you can afford it. 0:52:46.320 --> 0:52:49.200 And it's a good investment because you know what I'm saying, 0:52:49.760 --> 0:52:52.480 that was a great investment on the future's part. There's 0:52:52.520 --> 0:52:53.839 a great investment on this part. 0:52:54.000 --> 0:52:58.400 To make a video that big. So, like I said, bro, 0:52:58.640 --> 0:53:01.479 it's there's, there's, there's always gonna be the top level. 0:53:01.600 --> 0:53:05.160 And at the top level again, Taylor Swift ain't doing 0:53:05.200 --> 0:53:07.200 your cell phone video some kid around the way. 0:53:07.880 --> 0:53:10.000 So let me ask you this because because it's also 0:53:10.040 --> 0:53:12.840 the climate has changed to where you know, it's a 0:53:12.920 --> 0:53:15.279 lot of independent artists, probably way more independent artists now 0:53:15.320 --> 0:53:19.320 than there were years ago in the nineties or two thousands. 0:53:19.480 --> 0:53:21.880 So for an independent from the artists standpoint right, independent 0:53:21.960 --> 0:53:24.279 artists not signed to a label. I'm trying to get 0:53:24.320 --> 0:53:27.279 my buzz out there. What advice would you get? They 0:53:27.320 --> 0:53:29.920 don't have a budget to pay you or you know, 0:53:30.080 --> 0:53:32.680 somebody of your caliber, but they still want to you know, 0:53:32.840 --> 0:53:35.440 they have good, good quality music and they want to 0:53:35.440 --> 0:53:38.840 put some visuals to it. Would you reckon the most. 0:53:38.680 --> 0:53:41.080 Talent, find the most talented friend, or find the most 0:53:41.120 --> 0:53:43.400 talented person that can work in your budget. Look at 0:53:43.440 --> 0:53:45.359 the work and say what I want you know, look 0:53:45.400 --> 0:53:47.400 at look at look at their work and say whatever 0:53:47.400 --> 0:53:48.880 I want my work to look at this way, we 0:53:49.000 --> 0:53:50.560 do the best you can with the money you got 0:53:50.640 --> 0:53:52.759 and entertain The key has got to be that are 0:53:52.800 --> 0:53:56.240 you entertained is your video you're trying to entertain? 0:53:56.320 --> 0:53:59.680 Are you putting your absolute most effort into entertain with 0:53:59.840 --> 0:54:03.160 them money that you got because these videos mean something 0:54:04.080 --> 0:54:08.000 back in back in the day, Madonna, Lenny Kravitz, Janet Jackson. 0:54:08.040 --> 0:54:09.880 There's a certain caliber director they work. 0:54:09.800 --> 0:54:13.200 With, a certain caliber, certain budget rings like it says something, 0:54:14.200 --> 0:54:16.479 how you visually got it to the world. 0:54:16.920 --> 0:54:18.120 And then as you make more money, you. 0:54:18.120 --> 0:54:20.720 Should be investing into your advertising. It's not a mistake 0:54:22.160 --> 0:54:22.960 that the super Bowl. 0:54:24.520 --> 0:54:26.160 You know, technically they can. 0:54:26.120 --> 0:54:29.440 Do it with their cell phone, but the competition is entertainment. 0:54:29.480 --> 0:54:31.799 During the super Bowl, you better be bringing with your 0:54:31.880 --> 0:54:34.239 fucking commercial. Well, you better be bringing it with your 0:54:34.280 --> 0:54:34.839 fucking video. 0:54:36.040 --> 0:54:36.719 You're in the. 0:54:37.080 --> 0:54:41.640 Fucking you're show business. You're in the entertainment industry. That 0:54:41.760 --> 0:54:42.320 doesn't stop. 0:54:42.360 --> 0:54:44.080 There isn't you know what I'm saying. Yeah, you got 0:54:44.239 --> 0:54:45.920 to put this effort in and like I. 0:54:45.960 --> 0:54:48.200 Said, when you get when you can invest more money. 0:54:48.280 --> 0:54:50.440 And it makes sense because I have people come to 0:54:50.680 --> 0:54:52.719 you know, you know I can handle that one hundred, bro, 0:54:54.000 --> 0:54:55.320 you know I mean two hundred I got that. 0:54:55.920 --> 0:54:58.840 Yeah, But here's the thing, bro, auture doesn't reach. 0:54:58.719 --> 0:55:00.680 In his pocket and hand me too. Hundre thousand dollars 0:55:01.600 --> 0:55:04.520 a record company said, I can make money with Usher. 0:55:04.760 --> 0:55:07.920 I'm putting up the two hundred for the back end. 0:55:08.600 --> 0:55:10.480 How it comes back, you know what I'm saying. 0:55:10.680 --> 0:55:14.160 Yeah, So there's got to make sense, Like it's not, 0:55:14.239 --> 0:55:17.120 because what would happen a lot. There's almost like this 0:55:17.280 --> 0:55:19.960 secret industry of rich kids making music videos. 0:55:20.680 --> 0:55:21.879 Oh yeah, every now and then. 0:55:21.880 --> 0:55:24.279 You know what I'm saying, every now and then, just 0:55:24.480 --> 0:55:26.759 some kid's dad is a billionaire and he was so 0:55:27.000 --> 0:55:27.840 he's goes. 0:55:27.600 --> 0:55:30.480 And so I did want this kid. 0:55:32.600 --> 0:55:36.319 Was like this kid's manager, This kid spent on this video, 0:55:36.840 --> 0:55:41.080 spent more than Rick Ross had on one of his videos. 0:55:41.160 --> 0:55:41.600 That I work. 0:55:41.719 --> 0:55:44.520 You feel what I'm saying, Yeah, like big money, a 0:55:44.640 --> 0:55:46.920 big proper production with the trucks and the lights and 0:55:46.960 --> 0:55:50.560 the profession, like it's a production, and the manager is 0:55:50.640 --> 0:55:52.120 Jlo's manager, and like the. 0:55:52.440 --> 0:55:54.840 Dad had paid all these big dang equals, so the 0:55:55.320 --> 0:55:55.839 best make. 0:55:55.840 --> 0:55:56.600 The best everything. 0:55:57.239 --> 0:55:59.480 But the key element in the middle was j Lo 0:55:59.680 --> 0:56:03.720 doesn't pay everyone to manage her. Jailo has fucking talent, 0:56:03.800 --> 0:56:07.680 and everyone comes in because they see the potential. Then 0:56:07.880 --> 0:56:10.479 they invest and then they get it. Back, so people 0:56:10.560 --> 0:56:13.200 confuse the look for that. They Oh, well, I got 0:56:13.239 --> 0:56:15.480 the same manager and I got the same hair makeup, 0:56:15.480 --> 0:56:18.000 I got the same director, I got spending more money, 0:56:19.239 --> 0:56:20.160 I gotta be a hit. 0:56:20.719 --> 0:56:22.960 You know you don't got the talent the sauce and 0:56:23.000 --> 0:56:26.440 soul separately, SA sauce soul separately. 0:56:26.560 --> 0:56:28.120 Yeah, exactly. 0:56:28.280 --> 0:56:31.080 So if just now, let's say you you got some 0:56:31.239 --> 0:56:33.040 money in your pocket and you can afford a big 0:56:33.120 --> 0:56:34.759 video and a. 0:56:34.800 --> 0:56:35.480 Lot of artists. 0:56:36.160 --> 0:56:38.480 I see a lot of people pustling thinking if I 0:56:38.560 --> 0:56:41.040 spend big money, I'll get I'll get the same results 0:56:41.040 --> 0:56:42.160 because I spent the same money. 0:56:42.160 --> 0:56:42.560 And it's no. 0:56:44.040 --> 0:56:46.080 You might have the money, but the level of artist 0:56:46.200 --> 0:56:49.000 you are, you're amount of fans where you're trying to build, 0:56:49.080 --> 0:56:50.319 it might make sense for you to make a ten 0:56:50.400 --> 0:56:54.400 thousand dollars so phone video and do your best within. 0:56:54.280 --> 0:56:56.320 That money to make a great piece of entertainment. You 0:56:56.360 --> 0:56:58.240 know what I'm saying. But just go spend one hundreds 0:56:58.239 --> 0:57:00.239 of thousands of dollars when you don't have when you 0:57:00.360 --> 0:57:03.000 don't have a fan base for that to make sense. 0:57:04.760 --> 0:57:08.040 The way up now, you got your start interning with hype, 0:57:08.320 --> 0:57:10.719 I'm wondering now are there people that have interned with 0:57:10.840 --> 0:57:12.640 you that are now out here just crushing it, like 0:57:12.760 --> 0:57:13.279 killing the game. 0:57:13.440 --> 0:57:16.640 As far as the video production, Karina Evans. 0:57:17.640 --> 0:57:22.520 Karina directed God's Plan, Koreina directed Nice for What. Koreata 0:57:22.600 --> 0:57:24.680 is directing episodes of TV shows. 0:57:24.760 --> 0:57:26.720 Now she's you know, she's a twenty three year old 0:57:27.200 --> 0:57:30.200 light skinned black girl. Right at the time that everyone 0:57:30.320 --> 0:57:32.480 was like, we need more women and more women of color. 0:57:33.280 --> 0:57:36.560 And then she did God's Plan video Video of the Year, 0:57:37.360 --> 0:57:39.000 God's Plan that was that was a tough thing. 0:57:39.040 --> 0:57:41.080 Yeah, Video of the Yeah, Nice for What was up 0:57:41.080 --> 0:57:41.400 there too? 0:57:41.720 --> 0:57:42.200 That was tough. 0:57:42.280 --> 0:57:46.320 The credits ont is director X presents a Kreina. 0:57:46.080 --> 0:57:47.440 Evans film that. 0:57:49.000 --> 0:57:49.880 Toronto Connections. 0:57:49.960 --> 0:57:51.600 That's tough. So let me ask you this be cuz 0:57:52.360 --> 0:57:58.640 talking about that and you would seem like making a 0:57:58.760 --> 0:58:02.800 four minute music video is a lot different than making 0:58:02.840 --> 0:58:06.200 a movie, right, So how what's the difference between the 0:58:06.360 --> 0:58:08.520 movie side of things? Because you've you've done you have 0:58:08.640 --> 0:58:11.600 movies on the ybel as well being a director for 0:58:11.680 --> 0:58:15.800 a movie as opposed to being a director for a 0:58:15.920 --> 0:58:16.479 music video. 0:58:17.560 --> 0:58:20.920 The amount of days you shooting in this video one, two, 0:58:21.080 --> 0:58:21.800 maybe three days? 0:58:21.880 --> 0:58:26.000 You will be over thirty forty days, fifty maybe one hundred, 0:58:26.000 --> 0:58:28.000 depending on the type of movie, but on an average 0:58:28.040 --> 0:58:28.960 like thirty to. 0:58:29.000 --> 0:58:32.520 Forty days for a proper Hollywood production invest it. 0:58:33.200 --> 0:58:36.000 What's the politics though, because al right, so in like 0:58:36.760 --> 0:58:39.320 music video, it's like, Okay, Drake wants you reinn, especially 0:58:39.360 --> 0:58:41.600 now you got your name, they can kind of demand it. 0:58:41.640 --> 0:58:46.960 I would assume on the Hollywood side it's harder, especially 0:58:47.080 --> 0:58:48.720 for like New like if you're trying to be do 0:58:48.840 --> 0:58:51.280 the independent, trying to get funding, and it just seems 0:58:51.320 --> 0:58:53.680 like that from the outside it's more politics. 0:58:55.880 --> 0:59:01.640 Yeah, but look, here's the thing that directings understand. The 0:59:02.160 --> 0:59:08.080 OSCAR for Best Picture goes to the producer of the movie, 0:59:09.080 --> 0:59:10.840 you know what I'm saying, not the director. 0:59:11.640 --> 0:59:13.720 So what's the difference. What's what's the difference between the 0:59:13.760 --> 0:59:15.320 producer of the movie and director of the movie. 0:59:16.080 --> 0:59:17.800 The producers the one who puts the deal together. The 0:59:17.840 --> 0:59:19.440 producers the one who can hire, who hires. 0:59:19.480 --> 0:59:23.040 The producer can fire you, right, so the producer can 0:59:23.080 --> 0:59:26.480 fire the director. I felt like they think that was 0:59:26.520 --> 0:59:27.600 Star Wars, correct. 0:59:29.520 --> 0:59:32.760 No, George Lucas. George Lucas directed. 0:59:34.160 --> 0:59:35.760 The later the later ones. 0:59:35.800 --> 0:59:37.840 I think they try to have somebody else do it, 0:59:38.080 --> 0:59:40.400 or maybe somebody somebody else did it and the jj 0:59:40.480 --> 0:59:41.640 Abrams came back and took over. 0:59:43.520 --> 0:59:46.160 Are the producer prints it all together? 0:59:46.360 --> 0:59:47.560 So can you can? You can you kind of go 0:59:47.600 --> 0:59:50.040 over the hierarchy and and and and movies? Just like 0:59:50.120 --> 0:59:53.480 as a producer, it's the director, the casting director, Like, 0:59:53.560 --> 0:59:55.640 what's the different roles that are on the movie set? 0:59:56.600 --> 0:59:59.280 Well, they say, you have, let's say like super Fly, 1:00:00.560 --> 1:00:02.040 you have a studio, then you have a. 1:00:02.040 --> 1:00:04.800 Production company, and then you have the director. So Superfly 1:00:05.040 --> 1:00:09.960 the producer Joel Silver, he made the Matrix. Yeah, his 1:00:10.160 --> 1:00:13.200 company talks to my agent, we have this script for Superfly. 1:00:14.000 --> 1:00:16.600 My agent says, you should have director X look at it. 1:00:18.040 --> 1:00:19.000 I read their script. 1:00:19.560 --> 1:00:22.720 I thought it was irresponsibly violent, and I told them 1:00:22.720 --> 1:00:23.480 I didn't want to do it. 1:00:24.520 --> 1:00:26.440 One it was irresponsibly violent. 1:00:26.320 --> 1:00:29.840 And two it wasn't Superfly in this version there the 1:00:29.920 --> 1:00:31.840 first version of Superfly that I was sent. 1:00:32.200 --> 1:00:33.280 He wasn't trying to get out. 1:00:34.280 --> 1:00:37.080 He was just like, all in, just keep trying. 1:00:36.880 --> 1:00:37.520 To get in deeper. 1:00:37.560 --> 1:00:37.919 I'm moving. 1:00:39.320 --> 1:00:42.800 So I'm like and then like irresponsibly by like they're 1:00:42.840 --> 1:00:44.760 having a shootout on Miami. 1:00:44.520 --> 1:00:49.480 Beach, and then like and then and not even I 1:00:49.600 --> 1:00:50.000 hit them. 1:00:49.960 --> 1:00:52.280 Like though, this is why black kids getting shootouts and 1:00:52.320 --> 1:00:54.960 shopping malls, because movies like this never. 1:00:54.880 --> 1:00:58.080 Have consequences, you know what I'm saying, Like they just have. 1:00:58.160 --> 1:01:00.320 A shootouts and shop They're just shooting out on ninety 1:01:00.320 --> 1:01:03.000 each and then never say like yo, lo. 1:01:03.240 --> 1:01:03.680 Not even that. 1:01:05.160 --> 1:01:07.720 I'm like, are there's no video cameras, there's no surveillance 1:01:07.760 --> 1:01:08.400 cameras in your. 1:01:08.280 --> 1:01:09.480 World, but there's no police. 1:01:09.880 --> 1:01:14.240 That's interesting that what Joe Sieguel knows, Joe Silver, Joe Silver, Yeah, Matrix. 1:01:15.440 --> 1:01:17.360 It's extremely interesting to me that why he wants to 1:01:17.400 --> 1:01:20.840 do a remake of Superfly because he loves black Boy, he. 1:01:20.880 --> 1:01:21.440 Loved those ter. 1:01:24.040 --> 1:01:24.200 Well. 1:01:24.480 --> 1:01:27.280 But so now okay, So then I find out what. 1:01:27.480 --> 1:01:29.320 What had happened was that the script they sent me 1:01:29.480 --> 1:01:31.760 wasn't actually Superfly, but they got the rights to superflyes, 1:01:31.800 --> 1:01:34.000 so they just put the name. And I'm like, I'm 1:01:34.040 --> 1:01:38.400 not I'm not one the level of isolence doing that. 1:01:38.960 --> 1:01:40.120 Two of this isn't Superfly. 1:01:41.360 --> 1:01:42.160 They called me back to. 1:01:42.280 --> 1:01:43.720 We want to make the movie you want to make. 1:01:44.280 --> 1:01:47.280 I said, all right, well we're making Superfly. So if 1:01:47.280 --> 1:01:50.720 you watch the old Superfly and my Superfly. It's Superflies. 1:01:50.880 --> 1:01:53.520 All the same characters are back. It's the same story. 1:01:53.600 --> 1:01:55.600 We move and twist some things around, but the things 1:01:55.640 --> 1:01:59.520 we move and twist around are still respectful of the original. 1:01:59.600 --> 1:02:04.560 I treat it like Hoods Shakespeare, right, because I got 1:02:04.680 --> 1:02:06.480 hired to remake Superfly. 1:02:06.200 --> 1:02:08.360 So I'm going to remake it right. And then what 1:02:08.480 --> 1:02:10.320 we did on the violence side is that we made 1:02:10.320 --> 1:02:14.320 it a little cartoon. You know, the bad guys were white, 1:02:14.400 --> 1:02:16.640 they have white guns. It's it's it's an action. It's 1:02:16.680 --> 1:02:18.480 a Joel Silver action, a Wick. 1:02:18.640 --> 1:02:22.680 It's fast and furious, and we deserve to have mindless, 1:02:22.800 --> 1:02:26.640 stupid movies. You feel what I'm saying, Like people, no 1:02:26.640 --> 1:02:28.800 one wants it John Wick, and it's like, oh my god, 1:02:28.960 --> 1:02:30.680 what what message is this sent to the youth and 1:02:30.760 --> 1:02:36.160 the Russian American community there, They's just then nigga can 1:02:36.160 --> 1:02:38.760 beat up everybody and bad guys are fucking bad and 1:02:38.800 --> 1:02:40.760 there's not you know what I'm saying, like, it's it's 1:02:40.800 --> 1:02:45.000 this imaginary world, well Superfly, Yeah, it's it's drugs in 1:02:45.040 --> 1:02:46.800 the same way, fast and furious does heists? 1:02:47.640 --> 1:02:52.400 You feel me? There's no there's no good advice for a. 1:02:52.400 --> 1:02:58.120 Drug dealer in Superfly, no underlining, no underlining. 1:02:58.280 --> 1:03:05.880 That's a good idea, nobody you got something right. Instead, 1:03:05.960 --> 1:03:09.840 things become so what what what? What Control was was 1:03:10.000 --> 1:03:14.440 a symbol. There are symbolic of flashy drug uples. You 1:03:14.440 --> 1:03:16.440 know what I'm saying. You live in Cleveland and you 1:03:16.520 --> 1:03:19.280 ain't got a job, but you got a fucking braith 1:03:20.920 --> 1:03:23.240 wearing all the white all the time with you know 1:03:23.240 --> 1:03:26.640 what I'm saying. Like, and I remember there was like 1:03:26.720 --> 1:03:28.720 on Instagram, there was one page. I haven't seen him 1:03:28.720 --> 1:03:30.680 in a while, man, I guess what happened. They're like 1:03:30.760 --> 1:03:32.680 the coke Import Boys was the name of their crew, 1:03:32.800 --> 1:03:37.440 Like the Import Boys. I'm like, really pure sports cars. 1:03:37.520 --> 1:03:41.720 The Import Boys. I'm like, y'all, why don't you just drive. 1:03:41.560 --> 1:03:47.640 Yourself to jail? So that that was what still Control represented. 1:03:47.720 --> 1:03:50.200 But again he does come food, his hair is straight. 1:03:50.280 --> 1:03:52.040 I didn't want kids to look at Uba Fly and 1:03:52.120 --> 1:03:53.920 see their world that. 1:03:54.000 --> 1:03:55.760 Looks like my life. That looks like my world. And 1:03:55.800 --> 1:03:58.360 then the subconscious brain starts going, you know, like the 1:03:58.440 --> 1:04:02.000 wrong movie gets hot in the hood, the hood gets hot. 1:04:02.520 --> 1:04:05.280 Nice carface changed the whole change everything. 1:04:07.480 --> 1:04:09.520 Yeah, remember when the wires poppably done me. 1:04:09.800 --> 1:04:12.320 It was inspirational to you know, like I didn't want 1:04:12.360 --> 1:04:15.080 to do that. So ours is a fun, dumb it's 1:04:15.120 --> 1:04:17.040 and it's again it's a Joel Silver action movie. 1:04:17.600 --> 1:04:19.520 Right. He doesn't have the social conscious that we have. 1:04:19.680 --> 1:04:21.320 You try here and there, but he must make a 1:04:21.480 --> 1:04:23.480 fun movie because he doesn't have a social conscious. 1:04:23.520 --> 1:04:25.480 When he made Predator, he wasn't putting the weight of 1:04:25.480 --> 1:04:27.520 the world and is back when he made The Matrix. 1:04:27.240 --> 1:04:29.280 He was people kicked them, kick people in the face 1:04:29.320 --> 1:04:31.360 and beat up the bad guys. And it's fun. 1:04:32.120 --> 1:04:35.320 Super Flies fun as fun. It's a great enjoyable movie. 1:04:35.560 --> 1:04:37.200 It's really a movie for teenage boys. 1:04:38.120 --> 1:04:40.480 Fifteen year old you seeing Superflies, do you imagine how 1:04:40.600 --> 1:04:41.400 your brain would fry? 1:04:42.040 --> 1:04:45.400 Girls, the car of the house and the like. 1:04:45.800 --> 1:04:47.600 It's a great time for that. 1:04:47.840 --> 1:04:48.640 And that's what that is. 1:04:48.960 --> 1:04:51.960 But again, the politics of that is, I'm directing a 1:04:52.080 --> 1:04:55.320 Joel Silver picture. Joel Silver isn't producing a director X film, 1:04:55.680 --> 1:04:57.160 if that makes sense, the same. 1:04:57.040 --> 1:05:00.640 Thing I'm working those right, you're working for him with me. 1:05:01.160 --> 1:05:03.840 Yeah, that's important for people to understand because it's like 1:05:03.840 --> 1:05:05.880 a lot of times they don't understand anything like a director, 1:05:05.960 --> 1:05:09.680 especially a movie director. It's like they have full rights 1:05:09.720 --> 1:05:12.440 over everything, and and it's like they're they're they're like 1:05:12.480 --> 1:05:14.520 a quarterback. You got the chair, but you still got 1:05:14.600 --> 1:05:16.840 a coach that can kind of push and and and 1:05:17.160 --> 1:05:20.920 make different things. And so it's like you got a 1:05:21.200 --> 1:05:28.160 owner who can come down exactly. There's a whole situation. Yeah, definitely. 1:05:28.520 --> 1:05:30.920 I got a question as just as a fan of 1:05:31.040 --> 1:05:33.800 music and of movies as well, Like we always in 1:05:33.880 --> 1:05:36.280 our heads we hear a song and we're like, damn, 1:05:36.400 --> 1:05:38.640 like we kind of pictured the videos in our head 1:05:38.680 --> 1:05:40.640 of how it should go. Has there ever been a 1:05:40.800 --> 1:05:43.080 video or a song that you were like, damn, I 1:05:43.120 --> 1:05:44.760 wish I had the opportunity to make that. 1:05:46.640 --> 1:05:47.080 Some of them. 1:05:47.600 --> 1:05:50.000 More so, there's like songs that they didn't pick me 1:05:50.040 --> 1:05:51.960 and then they chose someone else and it was horrible. 1:05:52.000 --> 1:05:53.840 I'm like, man, I would have gave you the fucking 1:05:54.680 --> 1:05:55.200 you know what I'm saying. 1:06:01.000 --> 1:06:03.919 So let let me ask you this some Toronto once again, 1:06:04.000 --> 1:06:07.640 shout out to Toronto. Toronto not only has a crazy 1:06:07.720 --> 1:06:10.640 music scene right now with Tory Lanez Drake, the Weekend, 1:06:11.240 --> 1:06:14.120 a bunch of people, and they just won the NBA 1:06:14.240 --> 1:06:15.880 Championship two years ago. 1:06:16.160 --> 1:06:17.360 Right last ye last year. 1:06:17.440 --> 1:06:21.080 Yeah, but a little known fact Toronto has a very 1:06:21.120 --> 1:06:26.560 big movie industry, very big movie industry in Toronto. What's 1:06:26.640 --> 1:06:29.320 the scene right now in Toronto is for well, obviously 1:06:29.400 --> 1:06:31.920 now COVID everything is shut down, but for up and 1:06:32.000 --> 1:06:35.120 coming entrepreneurs, speaking specifically for people in Toronto right now, 1:06:35.360 --> 1:06:39.480 are there opportunities in the music I mean, in the 1:06:40.440 --> 1:06:43.400 the movie industry or is that kind of who you 1:06:43.600 --> 1:06:45.600 know Hollywood type of vibe. 1:06:46.800 --> 1:06:48.080 It's how you get in. It's very. 1:06:49.800 --> 1:06:51.640 It's hard to get but you gotta find your way 1:06:51.680 --> 1:06:53.680 in the same way that and everyone gets in a 1:06:53.800 --> 1:06:57.120 different way. Maybe you know someone you gotta find your 1:06:57.160 --> 1:06:58.560 way in. This is the film industry. 1:06:58.560 --> 1:07:00.720 Beca's just not an offense you can walk up to. 1:07:01.320 --> 1:07:04.680 But you have the Internet. I found hype with a magazine. 1:07:06.360 --> 1:07:11.080 And mail in a phone, fucking determination, So you have 1:07:11.240 --> 1:07:12.320 the motherfucking Internet. 1:07:12.600 --> 1:07:14.520 If you can't figure this ship out, you're not gonna 1:07:14.520 --> 1:07:17.600 survive on set. That'd be very real with you. This 1:07:17.840 --> 1:07:20.280 is not hey, do it for me business. This is 1:07:20.440 --> 1:07:23.560 figure the ship that's figured it out. Because when I 1:07:23.680 --> 1:07:25.280 go to work, there is. 1:07:25.320 --> 1:07:29.480 Literally a stopwatch with thousands, tens of thousands of dollars 1:07:29.520 --> 1:07:30.160 connected to it. 1:07:30.480 --> 1:07:33.080 And if I go past this line, then it. 1:07:33.160 --> 1:07:35.880 Starts to stack and then double and then triple, and 1:07:35.920 --> 1:07:38.440 then there's pedal. There's there's police that come along and 1:07:38.480 --> 1:07:41.000 say move this truck and turn it like it is. 1:07:42.160 --> 1:07:45.840 High levels of responsibility in your and getting shipped done. 1:07:47.240 --> 1:07:47.640 Yeah, so you. 1:07:48.080 --> 1:07:50.040 Can't figure out how to get it. You're not gonna 1:07:50.080 --> 1:07:51.720 know how to fucking maneuver ship. 1:07:52.560 --> 1:07:54.720 So you get a timeline on on on your production, 1:07:55.120 --> 1:07:57.960 and if you don't meet that timeline that there's fees. 1:07:57.720 --> 1:07:59.080 That you have to pay out of your pocket. 1:08:00.120 --> 1:08:03.160 The production does. But again, if the production has to pay. 1:08:03.480 --> 1:08:06.400 If if my call time is at eight and we 1:08:06.520 --> 1:08:08.960 said we're gonna be packed up and driving. 1:08:08.720 --> 1:08:10.280 Away at at eight am. 1:08:10.080 --> 1:08:12.600 We're gonna show up and at eight pm we're gonna 1:08:12.600 --> 1:08:15.040 be done. But then a PM comes around and not 1:08:15.160 --> 1:08:17.720 only am I not packing my trucks, I'm nowhere near 1:08:17.760 --> 1:08:18.599 the packing my trucks. 1:08:18.640 --> 1:08:20.760 I need two more hours. Those two more hours, well, 1:08:20.800 --> 1:08:22.679 we made a deal that now I'm going in the overtime. 1:08:23.960 --> 1:08:25.760 Overtime lasts as long. But what if I need more 1:08:25.800 --> 1:08:27.280 time pass to overtime, Well, now I can go to 1:08:27.320 --> 1:08:28.000 the double over time. 1:08:28.120 --> 1:08:29.640 I go to the triple overtime, then I get a 1:08:29.680 --> 1:08:32.559 meal penalty. Well, everyone's supposed to eat. Now I can't 1:08:32.560 --> 1:08:34.519 stop to eat because we're almost done. Okay, Well, if 1:08:34.560 --> 1:08:36.160 we're not gonna eat, I get a we get mealk. 1:08:36.240 --> 1:08:39.080 Now everyone gets more money. You feel what I'm saying. 1:08:39.439 --> 1:08:40.519 This is how this shit works. 1:08:40.880 --> 1:08:42.400 It's there's consequences. 1:08:42.640 --> 1:08:44.760 So again, if you can't figure out how to get 1:08:44.800 --> 1:08:46.960 into the film industry, you're not gonna survive in. 1:08:47.080 --> 1:08:51.559 The film industry. I don't know. I wish I could 1:08:51.600 --> 1:08:53.479 tell you there's some way, but you've got to figure 1:08:53.520 --> 1:08:57.200 this out. This part of getting in this is did 1:08:57.280 --> 1:08:59.719 you ever in school in grade school to the incubate 1:08:59.800 --> 1:09:01.120 A and then you see like a chick? 1:09:01.920 --> 1:09:04.760 Yeah, okay, and do you remember the. 1:09:04.760 --> 1:09:06.400 Teacher said, don't help them out of the A? 1:09:07.600 --> 1:09:09.920 Right, If a chick can't make it out of the A, 1:09:10.600 --> 1:09:12.240 it can't make it out of the A if you 1:09:12.400 --> 1:09:12.880 help it out. 1:09:13.200 --> 1:09:15.320 There's a double If it's not strong enough to get. 1:09:15.560 --> 1:09:17.880 It can't make it out, and it wouldn't be if 1:09:17.920 --> 1:09:19.640 you help it out and it wasn't strong enough to 1:09:19.680 --> 1:09:21.280 make it out, it wouldn't be strong enough to live 1:09:21.880 --> 1:09:23.760 and then if you help it out, if it was 1:09:23.840 --> 1:09:25.040 strong enough to make it out. 1:09:24.920 --> 1:09:27.160 But you helped it out, it didn't develop the strength 1:09:27.200 --> 1:09:29.000 it needed to live, and it's going to die as well. 1:09:29.280 --> 1:09:32.120 So there's no scenario and you helping that ship out 1:09:32.160 --> 1:09:34.320 of the a that is good for the chick. 1:09:35.280 --> 1:09:36.680 Now, I'm glad you said that because I sat down 1:09:36.680 --> 1:09:38.559 on Instagram a few weeks ago, like, sometimes you can 1:09:38.600 --> 1:09:41.840 actually hurt somebody by trying to help them. Sometimes it's 1:09:41.920 --> 1:09:44.479 like you you're you're enabling people and you're helping them, 1:09:44.560 --> 1:09:47.920 You're you're actually hurting them because they're just they're skipping 1:09:48.080 --> 1:09:50.960 vital steps that are needed, Like you're taking them from 1:09:51.000 --> 1:09:55.040 point A to point Z, but by doing that, they're skipping. 1:09:54.720 --> 1:09:57.000 That journey and once by themselves, they won't so long. 1:09:57.760 --> 1:10:00.640 Yeah, it's the egg analogy, and it is the one 1:10:00.680 --> 1:10:02.760 to use. It's the one for these kids. If I 1:10:02.880 --> 1:10:05.280 help you, if you're good enough to do this, you 1:10:05.360 --> 1:10:06.240 can do it on your own. 1:10:06.960 --> 1:10:08.360 And if you're good enough to do this and I 1:10:08.479 --> 1:10:11.400 help you, I'm gonna hurt you. You're not that, like 1:10:11.479 --> 1:10:12.880 you said, those steps you're gonna miss. 1:10:13.120 --> 1:10:15.120 The egg analogy is the best analogy which is like 1:10:15.200 --> 1:10:17.880 I don't like saying too much about what I would do. 1:10:18.960 --> 1:10:19.840 You know what I'm saying. I can tell you my 1:10:19.920 --> 1:10:22.680 story about what I did. Yeah, you figure it out now. Now. 1:10:22.720 --> 1:10:24.799 I respect that. I respect that because it's like everybody's 1:10:24.880 --> 1:10:27.320 journey is different, and your journey that you that you 1:10:27.400 --> 1:10:29.559 did twenty years ago is completely different than somebody that's 1:10:29.560 --> 1:10:31.679 gonna do it right now in twenty twenty. 1:10:31.800 --> 1:10:33.240 You gotta get out of the egg on your own. 1:10:33.320 --> 1:10:34.760 Once you're out of the egg and I see you 1:10:34.800 --> 1:10:36.519 on set, well, now we're in a different conversation. You 1:10:36.600 --> 1:10:38.000 made it here, You're good enough to be here. 1:10:38.040 --> 1:10:39.160 You're in the league. 1:10:39.240 --> 1:10:41.640 Now, now this a thing going on, you. 1:10:41.680 --> 1:10:45.120 Know what I mean. But till then that that they 1:10:45.240 --> 1:10:47.360 don't just handle you shit and you should have want it. 1:10:47.400 --> 1:10:50.800 It's not gonna I get the dream, bro. I was young. 1:10:51.280 --> 1:10:53.280 I remember when I was dropping a package off the 1:10:53.360 --> 1:10:55.360 puff and I had my tape. 1:10:56.640 --> 1:11:01.680 Hey can I show you something? And you look now, 1:11:01.720 --> 1:11:05.320 I at like this video opera and like this shut 1:11:05.400 --> 1:11:06.880 it on film, like I'd come up. It wasn't my 1:11:06.960 --> 1:11:08.720 old though, you know what I'm saying. It was some 1:11:09.560 --> 1:11:12.880 artsy fartsy cool kids shit and he looked at it. 1:11:14.720 --> 1:11:15.280 What's your name? 1:11:15.479 --> 1:11:16.599 Little x cool? 1:11:19.520 --> 1:11:21.479 Later on in the future we worked together and did 1:11:21.600 --> 1:11:23.679 kind of all I've done, all kinds of stuff apof 1:11:23.760 --> 1:11:25.080 and you know what I'm saying, he is a great 1:11:25.120 --> 1:11:25.920 inspirational guy. 1:11:26.240 --> 1:11:28.680 Again, relationships that you have twenty years later, you know 1:11:28.680 --> 1:11:30.599 what I'm saying, twenty years later, still know the epact. 1:11:31.600 --> 1:11:33.479 But he didn't see my work. He said, oh my god, 1:11:33.560 --> 1:11:36.439 oh the like And of course I wanted that. 1:11:36.640 --> 1:11:39.280 Who wouldn't want to be fucking treated like a genius. 1:11:39.800 --> 1:11:41.880 But it doesn't always happen that way. Sometimes the guy 1:11:41.960 --> 1:11:44.720 will and later you don't know how this is all 1:11:44.800 --> 1:11:49.080 gonna work out. But following your interests, following your passion, 1:11:49.640 --> 1:11:55.800 studying your craft, Altill now like Alton now, I still watch, 1:11:56.800 --> 1:11:57.919 especially on YouTube. 1:11:58.160 --> 1:11:59.559 YouTube if you want it to be is. 1:11:59.560 --> 1:12:03.080 A film's will Now people do very in depth, especially 1:12:03.080 --> 1:12:05.200 now that ideal in story. For me, the new level 1:12:05.479 --> 1:12:10.080 is story structure, character development, that the things that make 1:12:10.160 --> 1:12:10.880 you want to watch. 1:12:10.760 --> 1:12:13.760 The show past the visual and I. 1:12:13.800 --> 1:12:15.600 Study it and I study it and I study it, 1:12:15.680 --> 1:12:17.760 and YouTube has tons of great people that have really 1:12:17.880 --> 1:12:19.280 insightful ideas about this. 1:12:19.479 --> 1:12:21.200 And then I also read the books about it, and 1:12:21.760 --> 1:12:23.600 I do my homework. And at this time in. 1:12:23.640 --> 1:12:28.439 Quarantine, I've been studying my craft. If I'm bored, I 1:12:28.520 --> 1:12:32.320 can watch these videos about my craft. So following your 1:12:32.400 --> 1:12:35.280 interest studying your craft, hustling. 1:12:35.400 --> 1:12:38.599 You know what I mean, and just and doing that work, 1:12:38.760 --> 1:12:41.679 so then you're ready when that moment happens, then you're ready. 1:12:42.800 --> 1:12:46.080 But uh, and that's that and that's that's information I 1:12:46.120 --> 1:12:48.880 can give you. As far as like how I would 1:12:48.960 --> 1:12:51.200 use Google, I'm not telling a like that, how I'm 1:12:51.200 --> 1:12:54.040 already ship if you ain't. If you had to figured 1:12:54.080 --> 1:12:55.559 out that, you should have your shit on your phone? 1:13:01.360 --> 1:13:03.360 So what what's what's the next? What's next for you? 1:13:03.479 --> 1:13:07.879 As far as like, are you moving more into the movies? Netflix? Streaming? 1:13:08.120 --> 1:13:13.200 Like music? Where do you see your own personal look? 1:13:13.360 --> 1:13:15.200 I'm working on, you know, all the stuff I'm a 1:13:15.280 --> 1:13:18.160 director out of all the categories, right, So there's movie stuff, 1:13:18.400 --> 1:13:21.960 there's goals and conversations, and TV. There's goals and conversations, 1:13:22.000 --> 1:13:24.200 and music videos, goals and conversations. 1:13:23.880 --> 1:13:27.200 Commercial goals and conversations, right, so all this stuff is 1:13:27.240 --> 1:13:27.439 going on. 1:13:27.600 --> 1:13:31.559 What I'm really happy about is that on the commercial side, 1:13:31.600 --> 1:13:33.639 I did a short film for Pere Moss. 1:13:33.960 --> 1:13:38.360 You know wait, we went to this fashion show in Brooklyn. 1:13:38.560 --> 1:13:42.800 What's his name, Kirby, Kirby Kurbye shouts to Valencia. We 1:13:42.840 --> 1:13:43.639 went to his fashion show. 1:13:43.680 --> 1:13:46.040 Amazing fashion showk Yeah, amazing. 1:13:47.080 --> 1:13:49.160 So I wrote and directed a short film for him. 1:13:49.280 --> 1:13:52.160 Technically it's a fashion film, and here we go. This 1:13:52.320 --> 1:13:56.719 was a low budget project. This was a low budget project. Okay, 1:13:56.880 --> 1:14:00.639 we had nowhere near the kind of money. But here's 1:14:00.640 --> 1:14:04.080 the entertained. Here was the passion, the studying of story structure, 1:14:04.640 --> 1:14:08.679 the Kirby and I really working together, working together. 1:14:10.600 --> 1:14:14.439 Yeah, technically I'm still working for him though. The money 1:14:14.520 --> 1:14:16.800 is not the thing that makes it. It's his thing, 1:14:17.880 --> 1:14:18.280 you feel me. 1:14:18.439 --> 1:14:22.040 Yeah, But we're collaborating doing this thing together and it's 1:14:22.280 --> 1:14:26.160 and that was really one of the best client uh director. 1:14:26.439 --> 1:14:29.439 That experience was really the people working together to make 1:14:29.520 --> 1:14:32.880 something better. Always no one gets that's mine. And now 1:14:32.920 --> 1:14:35.080 I get to just like to get people that want 1:14:35.080 --> 1:14:37.400 to force their decision as opposed to going with the 1:14:37.479 --> 1:14:38.479 best decision do. 1:14:40.080 --> 1:14:42.040 I just saw him with director of credits. He just 1:14:42.080 --> 1:14:43.120 did Wallet's new video. 1:14:45.320 --> 1:14:47.479 So we made this, We make this thing. 1:14:47.600 --> 1:14:50.479 I look, it's not it's called Seven Mothers. You could 1:14:50.560 --> 1:14:51.759 check out it's also on my page. 1:14:51.840 --> 1:14:57.160 But Pierre Ma's Seven Mothers and people cry when they 1:14:57.240 --> 1:15:00.840 watched this thing all the time, constantly. Right, It's a 1:15:01.240 --> 1:15:03.760 story about Kirby, his mother dad when he was seven 1:15:04.200 --> 1:15:07.400 and these well seven or eight, but then these seven 1:15:07.479 --> 1:15:08.200 women raised him. 1:15:09.400 --> 1:15:12.320 And it's a story about family and but based in 1:15:12.400 --> 1:15:15.040 black culture and the church. And I had something I 1:15:15.120 --> 1:15:15.639 wanted to say. 1:15:16.240 --> 1:15:18.840 It's something I show students because the story structure, it 1:15:18.880 --> 1:15:20.080 is textbook story structure. 1:15:20.160 --> 1:15:24.080 Like I'm saying, so all these things, and we made 1:15:24.080 --> 1:15:25.280 the very low budget thing. 1:15:25.600 --> 1:15:28.080 And then when award season comes because it commercial is 1:15:28.120 --> 1:15:31.120 big on awards, awards a big part of commercials, and 1:15:31.920 --> 1:15:34.960 we're getting nominated for really prestigious awards. 1:15:35.000 --> 1:15:41.240 We're winning prestigious awards that our little low budget short. 1:15:41.120 --> 1:15:47.639 Film is nominated beside Apple and Spotify and tinderft like big, 1:15:48.160 --> 1:15:51.320 over the top, big budget projects and here's this one 1:15:51.400 --> 1:15:56.280 little fashion film that we did for probably a third. 1:15:56.120 --> 1:15:59.680 Of the money. But the philosophy be all the things 1:15:59.720 --> 1:16:00.880 which to do, you. 1:16:00.880 --> 1:16:05.160 Know, entertained and entertaining people doesn't always mean it's fucking 1:16:05.200 --> 1:16:07.839 a fucking show and you feel great sometimes the entertainment 1:16:07.960 --> 1:16:10.800 is breaking your heart and making you think about. 1:16:10.640 --> 1:16:14.960 Someone you love and think about how a spirit can 1:16:15.040 --> 1:16:15.680 still speak to you. 1:16:15.720 --> 1:16:18.080 From beyond the grade, and how the universe brings things together. 1:16:18.080 --> 1:16:20.160 You know what I'm saying, That can still be entertainment. 1:16:20.400 --> 1:16:22.040 You're really tugging on your heart springs. 1:16:22.080 --> 1:16:23.680 So we're there the entertain We're here to do that 1:16:23.760 --> 1:16:26.640 work and all that studying. And it ain't easy to 1:16:26.720 --> 1:16:28.440 go being nominated. 1:16:28.120 --> 1:16:31.560 Becauside an Apple project or Christian Dior or you know, 1:16:31.840 --> 1:16:35.200 Tom Ford or this ain't little brands, This ain't little things. 1:16:35.920 --> 1:16:39.200 But with the right philosophy, with the right approach, with 1:16:39.320 --> 1:16:41.840 the right heart, with the right collaboration, with all these 1:16:41.920 --> 1:16:44.000 things going the right way, you're a little. 1:16:43.800 --> 1:16:46.880 Private that can make big waves. And so that is 1:16:46.960 --> 1:16:50.960 something as of you know with Superfly, the TV shows what. 1:16:51.200 --> 1:16:52.040 I've got a lot going on. 1:16:52.200 --> 1:16:54.960 Man, I'm a working director, but it's projects like that 1:16:55.080 --> 1:16:58.519 that really means something, really means something heartfelt. And then 1:16:59.080 --> 1:17:02.760 the payoff isn't in the pay and we weren't calculating it, 1:17:02.800 --> 1:17:03.519 we weren't making. 1:17:03.360 --> 1:17:07.800 Like God, we just made it and then the return 1:17:08.000 --> 1:17:10.680 was at so so before we wrap it up, I 1:17:10.720 --> 1:17:13.320 wanted to talk. I know Troy had questions about. 1:17:13.120 --> 1:17:16.439 The Yeah, yeah, because some of the things you're doing now, man, 1:17:17.000 --> 1:17:21.320 I thought it was just amazing operation prefrontal cortex. I 1:17:21.439 --> 1:17:23.560 know that's something that that you're very passionate about and 1:17:23.640 --> 1:17:27.000 studying the brain studies. And you know there there were 1:17:27.040 --> 1:17:28.640 some events that happened in your life that kind of 1:17:28.680 --> 1:17:31.200 triggered it as well. And I heard that there's work 1:17:31.240 --> 1:17:34.080 that you're doing in prisons and you want to incorporate 1:17:34.120 --> 1:17:35.600 in schools. And that's something that I've seen in my 1:17:35.680 --> 1:17:37.840 school in my district for sure, is like, uh, we 1:17:38.000 --> 1:17:40.439 have like this meditation thing. We call it the Mindfulness 1:17:40.520 --> 1:17:44.360 Room and hope hopefully it becomes something that that gets 1:17:44.360 --> 1:17:46.519 picked up by other school districts because it is helpful 1:17:47.120 --> 1:17:47.559 for kids. 1:17:47.880 --> 1:17:50.080 I wanted you to talk about your experience with that. 1:17:51.560 --> 1:17:54.280 I mean, look, George Floyd is I think it might 1:17:54.360 --> 1:17:55.040 be his last. 1:17:54.920 --> 1:18:00.320 Video with talking about the violence in our community. And yeah, 1:18:00.560 --> 1:18:02.000 we have a beef with the police. 1:18:02.680 --> 1:18:04.679 The whole world has. You can see the police are. 1:18:04.600 --> 1:18:05.240 Out of control. 1:18:06.080 --> 1:18:09.000 Well we got something else. Our young men are killing 1:18:09.040 --> 1:18:10.439 each other everywhere you go. 1:18:10.680 --> 1:18:14.879 Toronto is on fire with the with the gun violence 1:18:15.360 --> 1:18:18.000 and they don't care. Literally, the last shoot the day 1:18:18.040 --> 1:18:21.639 that George Floyd was killed a twenty one year. 1:18:21.520 --> 1:18:23.120 Old and Kudini got killed out here. 1:18:23.720 --> 1:18:25.960 When you see the security footage when they start shooting 1:18:25.960 --> 1:18:28.640 at each other, there's a six year old standing in between. 1:18:31.000 --> 1:18:35.360 Downtown Toronto in the middle of the day. Film me. Yeah, 1:18:35.720 --> 1:18:42.160 and it's that fucking series. But when we've done police, 1:18:42.200 --> 1:18:46.759 we've done all the programs. And I was shot myself 1:18:46.880 --> 1:18:48.679 in my back that the bullet went through two people 1:18:48.720 --> 1:18:52.599 and hit me. Luckily I shifted my body weight. 1:18:52.720 --> 1:18:55.280 Might have been the difference between a whole other kind 1:18:55.320 --> 1:18:58.439 of life of regular hospital visits and what happened to me. 1:18:58.520 --> 1:19:00.120 They cut it out and I walked out. You know 1:19:00.160 --> 1:19:06.360 what I'm saying. So I started I started pulling together. 1:19:06.400 --> 1:19:08.840 I'm science minded. We could say I'm interested in science. 1:19:09.200 --> 1:19:10.840 And I remember I'm reading something one day and I 1:19:10.920 --> 1:19:15.640 come across some some something in some science journal and say, oh, 1:19:16.080 --> 1:19:17.720 the criminal mind isn't like the normal brain. 1:19:17.800 --> 1:19:19.479 The criminal brain and the normal brain aren't the same. 1:19:19.840 --> 1:19:22.080 And I read it and it says the prefrontal cortex 1:19:22.240 --> 1:19:28.240 is smaller, that's decision making, and the amygdala is bigger. 1:19:28.439 --> 1:19:29.799 And that's emotional control. 1:19:30.320 --> 1:19:32.559 So and then I'm reading something else and it says 1:19:32.600 --> 1:19:35.720 something about children who are abused and something happens to 1:19:35.800 --> 1:19:38.960 their brain and the prefrontal cortex is smaller. And then 1:19:38.960 --> 1:19:42.120 I read something else and it's meditation changes their brain 1:19:42.160 --> 1:19:43.280 and makes your prefront. 1:19:42.920 --> 1:19:45.439 The cortex figure and it makes your mikdala smaller. I'm 1:19:45.439 --> 1:19:47.400 hold on, that's the opposite. 1:19:47.000 --> 1:19:47.760 Of the violent group. 1:19:48.479 --> 1:19:51.080 And I start and I gather these studies together, and 1:19:51.120 --> 1:19:55.000 it's very very clear childhood abuse to neglect change how. 1:19:54.920 --> 1:19:56.960 The brain develops. Children who are abused to neglect that. 1:19:56.960 --> 1:20:00.320 Their prefrontal cortex is too small, their migdala is too large. 1:20:00.439 --> 1:20:02.200 Chronic stress changes the brain. 1:20:02.960 --> 1:20:06.839 People who are are stressed out, their prefrontal cortext shrinks. 1:20:07.040 --> 1:20:11.120 There a magdalah gets big, violent and aggressive people their 1:20:11.200 --> 1:20:14.599 brain as distinct differences in the average person. Their prefrontal 1:20:14.640 --> 1:20:16.639 cortex is too small, their mikela is too big. 1:20:17.880 --> 1:20:22.920 And the prefrontal cortex is the part that decides decision making. 1:20:23.360 --> 1:20:25.800 Right, yes, and the and the migdala is the part 1:20:25.880 --> 1:20:26.680 of the brain. 1:20:27.280 --> 1:20:31.160 That emotion emotions yeah, And. 1:20:31.280 --> 1:20:32.960 It's also the part of the brain that decides to 1:20:33.000 --> 1:20:33.519 fight or flight. 1:20:34.720 --> 1:20:37.120 So this is when people people are people are making 1:20:37.160 --> 1:20:39.720 decisions based off of emotion and not rational decisions. If 1:20:39.760 --> 1:20:43.040 they have you, it's it's very interesting part. 1:20:42.920 --> 1:20:46.760 Of the real decision making. The brain filters it. But 1:20:47.320 --> 1:20:48.280 your migdala. 1:20:47.960 --> 1:20:49.760 Decides if we're gonna if I'm gonna if I'm gonna 1:20:49.800 --> 1:20:51.280 run away, or I'm gonna hit that you know that 1:20:51.400 --> 1:20:54.479 blackout moment and just react because not only does the 1:20:54.600 --> 1:20:56.640 magdala make the decision, it also can turn off your 1:20:56.680 --> 1:21:01.200 prefrontal cortex, so literally you're not making a decision right, So. 1:21:01.320 --> 1:21:02.120 This is what's happening. 1:21:02.160 --> 1:21:05.599 And then if you are constantly stressed, say you live 1:21:05.600 --> 1:21:07.360 in a bad neighborhood or you have a dangerous job, 1:21:07.680 --> 1:21:08.320 he says, we. 1:21:08.400 --> 1:21:10.240 Live in danger all the time. We don't got time 1:21:10.280 --> 1:21:11.960 that you can figure out, figure shit out. 1:21:12.120 --> 1:21:13.880 We go to fight or we're either gonna run or 1:21:13.880 --> 1:21:17.440 we're gonna fucking fight. It locks it in the hippocampus 1:21:17.520 --> 1:21:21.280 is learning and memory. The amygdala will lock in your. 1:21:21.200 --> 1:21:24.519 Fight or fight response, so you just fight it. You 1:21:24.560 --> 1:21:28.400 feel me, So there you go. But meditation does the opposite. 1:21:28.560 --> 1:21:31.559 It gives volume to your prefunctal cortext enshrinks your amignalant 1:21:31.600 --> 1:21:33.680 and gets volume to your hippocampus all the parts of 1:21:33.720 --> 1:21:35.960 the brain. When you meditate, the parts of your brains 1:21:35.960 --> 1:21:38.760 that should be big get The parts of your brain 1:21:38.840 --> 1:21:40.840 that should be small get small. Like working out, you 1:21:40.960 --> 1:21:42.680 work out all the time, the muscles that should get 1:21:42.720 --> 1:21:45.160 you know, the muscles get big, the waste gets small, 1:21:45.479 --> 1:21:46.479 the stomach gets small. 1:21:46.520 --> 1:21:47.080 You know what I'm saying. 1:21:47.520 --> 1:21:52.559 It's the beauty of exercising. This is exercising your brain. Okay, 1:21:53.000 --> 1:21:55.400 and you do it through meditation. When you meditate, then 1:21:55.400 --> 1:21:57.839 when you have big meditation, like in the schools, violent schools, 1:21:57.920 --> 1:21:58.639 everything changes. 1:21:58.720 --> 1:22:00.320 The suspension, stuff, lent. 1:22:00.280 --> 1:22:03.639 Stuffs, the grades go up, the physicality all the time high. 1:22:03.760 --> 1:22:07.439 You know, maximum security prisons, the most violent prison in Mexico. 1:22:07.479 --> 1:22:10.920 They start meditating, the violence goes down, their awareness rises up, 1:22:10.960 --> 1:22:11.760 all these great things. 1:22:11.880 --> 1:22:15.200 Even with police officers meditate, they de escalate more, they 1:22:15.240 --> 1:22:16.240 don't they're not as violent. 1:22:16.880 --> 1:22:22.799 This is to reducing the violence in our in our community, 1:22:24.640 --> 1:22:25.719 in general, in our cities. 1:22:25.760 --> 1:22:29.759 We need so our plan because Operation Reefunts or Cortex. 1:22:29.800 --> 1:22:33.360 Our mission is to reduce violence, gun violence, mass violent, 1:22:33.479 --> 1:22:37.479 police violence with meditation We need to be in our schools. 1:22:37.600 --> 1:22:41.040 Our schools saves our next generation. Right, we've got a school, 1:22:41.240 --> 1:22:42.599 we got the worst. 1:22:42.400 --> 1:22:44.360 Good of the world. They start meditating, that school's going 1:22:44.400 --> 1:22:47.519 to change. We've changed the generation. Once those kids have 1:22:47.640 --> 1:22:49.599 those tools, because once we get past. 1:22:49.439 --> 1:22:53.080 The idea or past the fact that they're that the 1:22:53.720 --> 1:22:56.840 the shape of their brain no longer is susceptible to 1:22:57.040 --> 1:23:00.320 violence and aggression. Then we start getting into the use 1:23:00.360 --> 1:23:03.639 of existing knowledge, better memory, better friendships, better social skills, 1:23:03.680 --> 1:23:04.520 better physicality. 1:23:04.840 --> 1:23:09.200 They start becoming better, fuller, happier human beings from the meditation. 1:23:09.560 --> 1:23:11.920 You know what I'm saying. We need to get into our. 1:23:11.840 --> 1:23:14.799 Community groups, into communities that are affected by violence. 1:23:14.920 --> 1:23:17.320 Not every we all know this. The whole hood isn't 1:23:17.360 --> 1:23:20.760 full of fucking gunmen. But you grew up around it. 1:23:20.880 --> 1:23:23.880 Sh It's dangerous. You've lost friends. You've been too many 1:23:23.920 --> 1:23:26.719 close calls. You know, shit like this. You've lost friends. 1:23:26.720 --> 1:23:30.360 There's a lot of trauma living in these neighborhoods because 1:23:30.360 --> 1:23:30.920 of the violence. 1:23:31.200 --> 1:23:32.760 Meditation can help you with this. So we need the 1:23:32.800 --> 1:23:37.200 community groups. We need the correctional system, and that is 1:23:37.760 --> 1:23:39.360 you know, we need to be in those prisons helping 1:23:39.439 --> 1:23:41.040 these guys figure the shit out so they can actually 1:23:41.040 --> 1:23:43.479 come out of jail and live a good life. Everyone's 1:23:43.479 --> 1:23:44.920 supposed to be able to live a good life. That's 1:23:45.000 --> 1:23:47.600 the dream, right, not just being rich and falling, but 1:23:47.760 --> 1:23:50.320 that you live a fulfilling life that you you know. 1:23:52.080 --> 1:23:53.280 And then there is the. 1:23:53.320 --> 1:23:57.000 Streets which needs another program. It's a mentorship called program 1:23:57.080 --> 1:24:00.640 called Advanced Piece to bring that in a very if 1:24:00.640 --> 1:24:02.840 you go to advanced Peace dot org you'll see a 1:24:02.920 --> 1:24:07.000 very effective program mentorship program to reduce violence that will 1:24:07.080 --> 1:24:10.320 save money drastically from city budgets because of the cost 1:24:10.400 --> 1:24:10.920 of shootings. 1:24:11.120 --> 1:24:12.160 A million dollars a shooting. 1:24:12.720 --> 1:24:17.400 Yeah, right, And then we need to get our police meditating. 1:24:18.240 --> 1:24:20.599 We need the police need to meditate and beyond forget 1:24:20.800 --> 1:24:23.880 the bad cops, forget the white supremacists. 1:24:23.960 --> 1:24:25.240 And that's why we didn't really touch on. 1:24:25.360 --> 1:24:29.280 But white supremacists have infiltrated law enforcement worldwide. 1:24:30.280 --> 1:24:32.280 That's the FBI says that, not just me. It's not 1:24:32.320 --> 1:24:36.720 a conspiracy. That's what the FBI found. So let's not 1:24:37.160 --> 1:24:40.400 let's put that to the side. Let's talk about cops 1:24:40.439 --> 1:24:42.840 who actually are you know, they joined because they wanted 1:24:42.880 --> 1:24:45.639 to do something good. Well, the stress of the job 1:24:46.080 --> 1:24:48.240 is making them is changing. 1:24:48.000 --> 1:24:51.360 Their brain, strengthen their prefrontal cortex. It's enlarging their maggo. 1:24:51.920 --> 1:24:54.120 It's locking in their fight or flight response. It's making 1:24:54.200 --> 1:24:56.519 them more aggressively, it's making them more violent. 1:24:56.880 --> 1:24:58.679 I can tell you, man, when you have a job. 1:24:59.320 --> 1:25:02.520 Where it is dealing with people who have been traumatized, 1:25:02.760 --> 1:25:05.880 you you take it's a heavyweight. I do a day 1:25:05.880 --> 1:25:09.000 of meetings with you know, the mother lost or son, 1:25:09.120 --> 1:25:11.240 the guy who loves the people that are really in 1:25:11.360 --> 1:25:12.439 the living the life. 1:25:13.720 --> 1:25:16.439 It's crushing, it's hard, it's heavy, and that's the day 1:25:16.439 --> 1:25:18.680 of meetings. Let alone. Being a social work in. 1:25:18.720 --> 1:25:20.360 Your job is to like get off the phone with 1:25:20.400 --> 1:25:22.679 the girl who's debuted and then get go no funk. 1:25:22.840 --> 1:25:24.599 Like at some point the brain says that I can't 1:25:24.600 --> 1:25:26.519 care anymore, I can't take this Twitter. 1:25:27.880 --> 1:25:30.640 Meditation can believe that. But again, being a police officer. 1:25:31.280 --> 1:25:31.360 We. 1:25:33.040 --> 1:25:35.760 Costs go through some ship. Man to go through some ship, and. 1:25:35.840 --> 1:25:38.120 The brain reacts to that. So it ship's dangerous out here. 1:25:38.360 --> 1:25:41.840 You have time to be nice to people. Meditation can 1:25:41.920 --> 1:25:43.800 relieve that it can get their bran back to a function. 1:25:44.000 --> 1:25:46.320 They become better police officers with that. 1:25:46.600 --> 1:25:49.240 So this is a This is how we make big, 1:25:49.320 --> 1:25:51.639 big changes. This is how we at least in our. 1:25:51.560 --> 1:25:55.479 Community, as we have to deal with systemic racism, as 1:25:55.720 --> 1:25:59.720 we have to deal with everything the system throws at us. 1:26:00.360 --> 1:26:03.439 Meditation can give us the ability to deal with the system, 1:26:03.960 --> 1:26:07.439 to navigate it better right and then hopefully do the 1:26:07.520 --> 1:26:12.080 work to undo the way the game is rigged against us. 1:26:12.880 --> 1:26:16.000 But right now, we've been doing it the other way. 1:26:16.320 --> 1:26:19.920 We've been trying to unrig the system, and we gotta 1:26:19.960 --> 1:26:23.280 do us first because we don't know. 1:26:23.560 --> 1:26:26.040 We don't know. You see what's happening with the system. 1:26:26.120 --> 1:26:30.160 The whole shit is fucking wobbling. This should looks shaky 1:26:30.280 --> 1:26:33.439 right now. So it's how you do it? How are 1:26:33.479 --> 1:26:36.040 you going to handle yourself? This is what meditation can 1:26:36.080 --> 1:26:36.479 help us do. 1:26:37.800 --> 1:26:43.400 Yeah, I'm a big believer in meditation as well. And 1:26:43.680 --> 1:26:46.599 a lot of times people have the misconception about meditation 1:26:46.640 --> 1:26:50.080 because they think that it's you gotta like sit Indian style. 1:26:50.120 --> 1:26:51.680 I mean, that's one part of it. But like for me, 1:26:51.840 --> 1:26:54.240 like every morning before I get up, I just lay 1:26:54.280 --> 1:26:57.600 in bed still for about twenty minutes sometimes even up 1:26:57.640 --> 1:26:59.439 to any hour, and I just think and it's like 1:26:59.479 --> 1:27:02.400 the best far on in the world to actually like 1:27:02.680 --> 1:27:05.479 visualize think, and it's like, you know, it starts my 1:27:05.600 --> 1:27:07.600 day off a lot better than if I had to 1:27:07.640 --> 1:27:09.400 get up and just rush and just throw clothes on 1:27:09.520 --> 1:27:11.880 and run out the house, which most people that's the 1:27:12.160 --> 1:27:15.000 that's the that's their daily routine. And it's like you're 1:27:15.000 --> 1:27:17.880 already starting your day off on a whole different frequency. 1:27:18.320 --> 1:27:24.439 So I know firsthand the benefits of all of that 1:27:24.680 --> 1:27:27.920 as far as you know, just you know, thinking about 1:27:28.040 --> 1:27:30.920 things and putting things in the universe and meditating and 1:27:31.040 --> 1:27:35.320 visualizing and all of these things are extremely important, and 1:27:35.920 --> 1:27:37.599 a lot of times you don't really take it serious. 1:27:37.720 --> 1:27:39.960 We kind of think, like, you know, we have a 1:27:40.000 --> 1:27:47.160 lot of ignorant beliefs in superstitions. Yeah exactly, yeah exactly. 1:27:47.360 --> 1:27:50.080 I saw you, you know, and that's that I struggle, 1:27:50.200 --> 1:27:52.800 like being still and not having a thousand thoughts going. 1:27:52.840 --> 1:27:55.280 I saw that you use you use music as one 1:27:55.320 --> 1:27:57.280 of the key factors to help you do that. And 1:27:57.400 --> 1:27:59.800 I saw like when you did it through speakers, you 1:28:00.040 --> 1:28:02.280 your brain waves were at like eighteen percent, but when 1:28:02.280 --> 1:28:05.639 you had headphones and you saw a drastic difference, which 1:28:05.720 --> 1:28:07.120 is key. Like I was like, you know what, I 1:28:07.200 --> 1:28:12.160 gotta try that. I have to go Yeah I didn't try, Yeah, 1:28:12.160 --> 1:28:13.040 I said, I have to try it. 1:28:14.000 --> 1:28:15.600 You do, we do. When you have the headphones on, 1:28:15.760 --> 1:28:19.160 you find the right music. It just becomes very encompassing, 1:28:20.000 --> 1:28:22.880 you know. And then not every meditation. I have diet 1:28:22.960 --> 1:28:26.000 meditations on that babe, you should check out. And uh, 1:28:27.000 --> 1:28:30.840 that is the techn The meditation technique. 1:28:30.439 --> 1:28:33.360 I use is a lot of visualization and as you 1:28:33.760 --> 1:28:36.080 as you as you calm your you go through your 1:28:36.120 --> 1:28:39.120 body and relax your body or you relax your mind, 1:28:39.240 --> 1:28:41.559 and then when you get really relaxed, then you be. 1:28:41.720 --> 1:28:47.960 The visualized goals. And it's very helpful. It's very helpful. 1:28:48.000 --> 1:28:49.800 It's good to you know, it's a good place to 1:28:49.880 --> 1:28:51.360 be visualizing. 1:28:50.840 --> 1:28:52.320 Where you want to be in your mind in this 1:28:52.479 --> 1:28:53.280 calm state. 1:28:54.120 --> 1:28:55.639 Life you're trying to build for yourself. 1:28:56.200 --> 1:28:57.920 And then you know, we can have a debate whether 1:28:58.479 --> 1:28:59.960 just divisition. 1:28:59.560 --> 1:29:01.400 Actually you know the law of attraction. 1:29:03.720 --> 1:29:04.360 Or is it you know? 1:29:05.080 --> 1:29:07.360 Or does it just helps you see what you want 1:29:07.439 --> 1:29:09.519 and know what you want? You know what I'm saying, 1:29:10.040 --> 1:29:12.760 No matter what, have you cut it. It's a good 1:29:12.840 --> 1:29:14.680 place to be and it helps you as you. 1:29:14.720 --> 1:29:17.680 Go to execute director acts man a visionary in more 1:29:17.720 --> 1:29:18.240 ways than one. 1:29:18.320 --> 1:29:22.840 That's a fact. It's been a pleasure, bro. Yeah, man, 1:29:23.000 --> 1:29:25.120 glad we got a chance to do this. Hopefully we 1:29:25.200 --> 1:29:29.000 can connect in person sometimes. Yeah, we definitely gotta come 1:29:29.040 --> 1:29:30.599 Toronto once this whole thing is over. 1:29:30.840 --> 1:29:33.120 King of Toronto was opening the doors for us. I'm sure. 1:29:34.600 --> 1:29:35.479 Shout out to everybody. 1:29:36.000 --> 1:29:36.360 Let's get it. 1:29:36.880 --> 1:29:38.960 No for sure, anything that you want to make the 1:29:39.040 --> 1:29:41.960 people aware of, anything you got going on initiatives, anything 1:29:42.000 --> 1:29:42.120 like that. 1:29:43.080 --> 1:29:45.040 Oh yeah, so operational Bree from the Cortex. 1:29:45.120 --> 1:29:50.479 Our website is you know, opdash pfc dot com, and 1:29:50.600 --> 1:29:55.640 our Instagram page is at op dot pfc. Give us 1:29:55.760 --> 1:30:00.040 to follow, you know, start meditating itself. If you you 1:30:00.040 --> 1:30:01.960 don't know how to meditate, google it, Go to YouTube 1:30:02.320 --> 1:30:06.880 and search guided meditation. Google how to meditate, Download an 1:30:06.880 --> 1:30:09.200 app like Headspace or Calm. There's lots of ways to 1:30:09.280 --> 1:30:10.080 learn about meditating. 1:30:10.200 --> 1:30:13.479 Again, Bro, there's all this technology around you. If you 1:30:13.520 --> 1:30:14.120 don't know how to. 1:30:15.680 --> 1:30:16.280 You know what I'm saying. 1:30:16.560 --> 1:30:18.560 If you got if you want to do something, you 1:30:18.800 --> 1:30:21.040 can learn how to do it all on your own nowadays. 1:30:21.080 --> 1:30:23.160 So use that, use the power in your hands and 1:30:23.439 --> 1:30:25.479 learn how to life will just become. 1:30:25.280 --> 1:30:26.120 Better the more you do it. 1:30:26.560 --> 1:30:28.160 That's a fact. Troy Housekeeping Items. 1:30:28.200 --> 1:30:30.200 Yeah, shout out to everybody on Patreon dot com. Y'all 1:30:30.200 --> 1:30:32.120 know that's our Proud to Pay program where we have 1:30:32.240 --> 1:30:34.599 five different tiers. Each tier gives you a different thing 1:30:34.680 --> 1:30:38.040 where whether it be discounts on our merch or access 1:30:38.160 --> 1:30:41.879 to our university. Eyl University our biggest and the biggest 1:30:42.960 --> 1:30:47.599 community for financial literacy and entrepreneurism. It's been going crazy. 1:30:47.760 --> 1:30:50.120 Like I said, every week we provide more content. There's 1:30:50.160 --> 1:30:53.040 over seventy different webinars that you can learn from and 1:30:53.160 --> 1:30:55.559 share and shout out to everybody in our private real 1:30:55.680 --> 1:30:56.160 estate group. 1:30:56.600 --> 1:30:57.519 It's been amazing. Man. 1:30:57.960 --> 1:31:00.840 Right now in the midst of reading the twelve week Yeah, 1:31:00.920 --> 1:31:02.679 and that's been going crazy, So shout out to everybody 1:31:02.720 --> 1:31:02.920 that has. 1:31:02.880 --> 1:31:03.320 Been part of that. 1:31:03.720 --> 1:31:05.560 Yeah, and shop once again, shout out to Canada. We 1:31:05.640 --> 1:31:07.920 coming to Canada. We're going to do a networking event, 1:31:09.000 --> 1:31:11.599 a podcast, and a workshop as soon as we get clearance. 1:31:11.920 --> 1:31:13.920 And we're not going through the Christopher Columbus thing. We're 1:31:13.960 --> 1:31:17.920 going to bring people from Canada that can actually talk about, 1:31:18.040 --> 1:31:20.360 you know, real estate from a Canadian perspective and all 1:31:20.400 --> 1:31:23.040 of that. We're not just going, you know, force our 1:31:23.040 --> 1:31:28.920 American ways going people. But yeah, man, once again, it's 1:31:28.920 --> 1:31:30.880 been a pleasure. Thank you guys for rocking with us. 1:31:30.920 --> 1:31:32.280 We'll see you next week. Peace. 1:31:32.400 --> 1:31:38.440 Peace, You just realized your business needed to hire someone yesterday. 1:31:39.000 --> 1:31:41.320 How can you find amazing candidates fast? 1:31:41.920 --> 1:31:42.240 Easy? 1:31:42.760 --> 1:31:46.120 Just use Indeed. Stop struggling to get your job posts 1:31:46.120 --> 1:31:49.840 seen on other job sites. With Indeed sponsored jobs, your 1:31:49.920 --> 1:31:51.840 post jumps to the top of the page for your 1:31:51.920 --> 1:31:55.200 relevant candidates, so you can reach the people you want faster. 1:31:55.760 --> 1:31:59.479 According to Indeed data, sponsored jobs posted directly on Indeed 1:31:59.720 --> 1:32:03.439 have forty five percent more applications than non sponsored jobs. 1:32:03.840 --> 1:32:06.920 Don't wait any longer. Speed up your hiring right now 1:32:07.120 --> 1:32:09.720 with Indeed, and listeners of this show will get a 1:32:09.800 --> 1:32:12.719 seventy five dollars sponsored job credit to get your jobs 1:32:12.800 --> 1:32:18.599 more visibility at indeed dot com slash pod kat z thirteen. 1:32:19.280 --> 1:32:22.840 Just go to Indeed dot com slash pod kat z 1:32:23.040 --> 1:32:26.280 thirteen right now and support our show by saying you 1:32:26.400 --> 1:32:29.599 heard about Indeed on this podcast. Terms and conditions apply. 1:32:30.040 --> 1:32:32.200 Hiring Indeed is all you need