WEBVTT - The Fifth Hour: Upward Bound

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<v Speaker 1>Kabbooms.

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<v Speaker 2>If you thought four hours a day, twelve hundred minutes

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<v Speaker 2>a week was enough, think again. He's the last remnants

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<v Speaker 2>of the Old Republic, a soul fashion of fairness. He

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<v Speaker 2>treats crackheads in the ghetto cutter the same as the

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<v Speaker 2>rich pill poppers in the penthouse.

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<v Speaker 1>Wow.

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<v Speaker 2>The Clearinghouse of Hot takes break free for something special.

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<v Speaker 2>The Fifth Hour with Ben Maller starts right now.

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<v Speaker 1>In the air everywhere The Fifth Hour with Me, Ben

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<v Speaker 1>Mallor and Danny g Radio. He's on assignment. He'll be

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<v Speaker 1>back on Saturday and hopefully Sunday as well. But it

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<v Speaker 1>is the Fifth Hour. Happy Friday, the seventeenth day of

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<v Speaker 1>January in the Bonus Weekend podcast on National Bootleggers Day

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<v Speaker 1>today every January seventeenth to mark the start of prohibition

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<v Speaker 1>in the US. What a great idea that was, What

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<v Speaker 1>a wonderful idea that was. It's also the birthday of

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<v Speaker 1>al Capone. How much money did al Capone make as

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<v Speaker 1>a bootlegger? Now here's a fun fact to begin the

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<v Speaker 1>Fifth Hour podcast. When I was a little kid, I

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<v Speaker 1>remember hearing my grandfather on my mom's dad tell a

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<v Speaker 1>story at dinner when he was growing up in Massachusetts.

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<v Speaker 1>At one point he did some bootlegging. There's some bootlegging

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<v Speaker 1>in the Malar family, which was a different name. But

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<v Speaker 1>back in the day, he went up to Canada. Prohibition

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<v Speaker 1>started on January seventeenth, nineteen twenty, so one hundred and

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<v Speaker 1>five years ago. And the gangsters and mafioso the underworld.

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<v Speaker 1>They made a fortune, right, they made for you think

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<v Speaker 1>about the Roaring twenties with jazz and booze and all

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<v Speaker 1>of that, all of that. But the bootleggers in the

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<v Speaker 1>south went to Mexico obviously in the north they went

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<v Speaker 1>to Canada and they made an absolutely. I don't think

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<v Speaker 1>my family, my grandfather, I don't think he made that much.

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<v Speaker 1>Otherwise I'd be in a better situation than I am.

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<v Speaker 1>But you know, it buzzed around with it, why not. Yeah,

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<v Speaker 1>it's also there's a bunch of these other dopey holidays.

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<v Speaker 1>It's Benjamin Franklin Day today. No, I am not named

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<v Speaker 1>after Benjamin Franklin. I am not. Yeah, but one of

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<v Speaker 1>our founding father this is he the greatest founding father. Yeah,

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<v Speaker 1>this is the anniversary of his birth. So I can't

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<v Speaker 1>say happy birthday because he's dead. But Benjamin Franklin who

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<v Speaker 1>made so many contributions, including the science the famous story

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<v Speaker 1>of Ben Franklin inventing the lightning rod nineteen well non

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<v Speaker 1>nineteen seventeen, it was like seventeen fifty something. And he

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<v Speaker 1>coined the term battery. How about that? That was a

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<v Speaker 1>Benjamin Franklin to when we say battery, I need some

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<v Speaker 1>new batteries. He also came up with the term charge

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<v Speaker 1>conductor and electrify. Those are all Benjamin Franklin terms common

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<v Speaker 1>terms that he came up with that we still used to.

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<v Speaker 1>What a legacy for Benjamin Franklin also founded the first

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<v Speaker 1>subscription library in the seventeen thirties, the Library Common in Philadelphia,

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<v Speaker 1>and in nineteen I keep saying nineteen, it's the seventeen hunderies.

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<v Speaker 1>Seventeen forty one. Ben Franklin. His pamphlet on the Need

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<v Speaker 1>to Educate Youth in Pennsylvania resulted in the founding of

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<v Speaker 1>the modern day University of Pennsylvania, penn that to this

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<v Speaker 1>day remains one of the bougie institutions in America. That

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<v Speaker 1>was all because of Benjamin Franklin. But wait, there's more.

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<v Speaker 1>Benjamin Franklin in the seventeen seventies, became the first American

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<v Speaker 1>ambassador to France. Now, I remember reading stories years ago

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<v Speaker 1>that he really enjoyed the ladies in France and they

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<v Speaker 1>enjoyed him. He really went for it when he went

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<v Speaker 1>to France. But he was born on this day, seventeen

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<v Speaker 1>o six, Benjamin Franklin born to an English soap and

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<v Speaker 1>candle maker that was his pops in seventeen six, and

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<v Speaker 1>when he was twenty three years old he purchased a

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<v Speaker 1>newspaper and made a fortune the Pennsylvania Gazette, made a

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<v Speaker 1>fortune publishing. He used a fake name, pseudonym, and you

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<v Speaker 1>didn't use Benjamin Franklin's embarrassed by that. So interesting life,

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<v Speaker 1>but it's about Benjamin Franklin day today as well. On

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<v Speaker 1>this podcast, we have The Wanderer, the postgame Palooza, upward Bound,

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<v Speaker 1>or we'll get to that, maybe have a little foody

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<v Speaker 1>fun if we have time in the idiom of the week,

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<v Speaker 1>but we begin with the Wanderer and it is back it,

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<v Speaker 1>What is it? What is it? Well, that would be

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<v Speaker 1>Benny versus the Penny in studio. Now, we talked about

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<v Speaker 1>last week having to do the show from home. We

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<v Speaker 1>were chased out of our main studio because of the

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<v Speaker 1>wildfires here in the LA area, and they closed down

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<v Speaker 1>the studio, so we were not able to get us

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<v Speaker 1>so we did the show from home. Before we get

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<v Speaker 1>into the return of Benny Versus the Penny, I do

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<v Speaker 1>have to point out I thought for a show that

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<v Speaker 1>was put together at the last minute, Vinnie and the

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<v Speaker 1>guys in Boston did a wonderful job making the show

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<v Speaker 1>as seamless as possible, and we had all of the

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<v Speaker 1>bells and whistles that we needed doing the show from

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<v Speaker 1>our homes. I have this studio which I'm actually broadcasting

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<v Speaker 1>in right now, which is the podcast studio, which I

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<v Speaker 1>do the radio show from occasionally, and I do the

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<v Speaker 1>podcast out of here. So I built this own, my

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<v Speaker 1>own little studio, which I actually I want you to know,

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<v Speaker 1>I built this before COVID. I've talked about this a

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<v Speaker 1>few times on the podcast, but before COVID. In twenty seventeen,

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<v Speaker 1>the year the cheating Astros cheated their way to the

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<v Speaker 1>World Series. They didn't win the World Series, but they

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<v Speaker 1>cheated their word of the World Series. But in twenty seventeen,

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<v Speaker 1>I did fill in work remotely for Wei out of Boston,

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<v Speaker 1>and so I built this studio and it was at

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<v Speaker 1>the last house that I lived in and moved it

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<v Speaker 1>and bought all the equipment and everything, and so I

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<v Speaker 1>still have all of the nonsense here to do radio.

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<v Speaker 1>And I only started doing the Fox Sports Radio show

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<v Speaker 1>from the home studio during COVID. Before that though, I

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<v Speaker 1>only did the Boston stuff. But I had everything ready

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<v Speaker 1>to go, and I did the podcast and all that.

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<v Speaker 1>So I had all the equipment and had a green screen.

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<v Speaker 1>Cause years ago we fetched around on YouTube with a

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<v Speaker 1>version of Benny Versus the Penny. On the YouTube, we

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<v Speaker 1>had a live chat going. Some of you guys participated

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<v Speaker 1>in that. I know Alf was part of that, and

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<v Speaker 1>that was before Ferd Dog was a member of the

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<v Speaker 1>Malord militia, and there were some others just Josh and Cincinnati,

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<v Speaker 1>our friend from the Bay Area who passed away at

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<v Speaker 1>the end of last year. He was on there as well,

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<v Speaker 1>and a bunch of the other regulars were participating in that.

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<v Speaker 1>So I had this green screen, so I dusted that

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<v Speaker 1>off and I had everything I needed. I was ready

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<v Speaker 1>to go. It was good to go, So I thought

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<v Speaker 1>the show looked pretty good. All things considered, but we

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<v Speaker 1>were back this week. He was a regular Scot. Little

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<v Speaker 1>different because there's not as many games Benny Versus the Penny,

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<v Speaker 1>more of myself and Looney Tunes on the TV show,

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<v Speaker 1>so we were able to get back in the studio

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<v Speaker 1>a normal routine. Went over there after the overnight show

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<v Speaker 1>on Thursday morning and hung out by myself in the

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<v Speaker 1>back room across the hall from the studio and put

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<v Speaker 1>the finishing touches on my notes, which I have to

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<v Speaker 1>memorize because unlike teleprepter Tom, I do not have a

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<v Speaker 1>teleprompter and I was there for many many hours. Tom

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<v Speaker 1>shows up. We have the infamous table read in the

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<v Speaker 1>back and then we go sit and get miked up

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<v Speaker 1>and put the makeup on and all that stuff and

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<v Speaker 1>do Benny Versus the Penny Show. We'll be on tonight

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<v Speaker 1>on in b see Sports Boston you can check it

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<v Speaker 1>out and three shows now. The Celtics play the Orlando

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<v Speaker 1>Magic as division leaders get together in Beantown. That game

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<v Speaker 1>in Boston. Game starts at seven o'clock. The Celtics hosting

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<v Speaker 1>they lead the Atlantic. They're hosting the Southeast leading Orlando Magic,

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<v Speaker 1>and Orlando actually has a chance tonight to clinch the

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<v Speaker 1>the season series. But we're not really worried about that.

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<v Speaker 1>We're worried about after the game, the Celtics postgame show

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<v Speaker 1>will take place, and then we go on after that.

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<v Speaker 1>I think the first airing schedule, depending how long the

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<v Speaker 1>Celtic game goes for eleven o'clock, but then it's going

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<v Speaker 1>to air again at eleven thirty again at midnight. So

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<v Speaker 1>three showings on NBC Sports Boston very important if you're

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<v Speaker 1>in the Boston area. If you have NBC Sports Boston,

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<v Speaker 1>please check that out. That is the originator of the show.

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<v Speaker 1>That is where the show comes from, and it's produced

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<v Speaker 1>out of NBC Sports Boston, so it's very important we

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<v Speaker 1>do well in Boston, and it'll be on there tonight

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<v Speaker 1>late after the Celtic game. And then also NBC Sports Philadelphia.

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<v Speaker 1>You'll be able to get Benny Versus the Penny as well.

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<v Speaker 1>That'll debut tonight at ten thirty tonight at ten thirty

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<v Speaker 1>NBC Sports Boston, NBC Sports Philadelphia. Rather you can catch

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<v Speaker 1>the first running of that at ten thirty and it

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<v Speaker 1>will air throughout the weekend, so there'll be other opportunities

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<v Speaker 1>you're not able to watch it or not record it,

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<v Speaker 1>and then the Bay Area, which it's already aired in

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<v Speaker 1>the Bay Area several times. It's going to air this morning.

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<v Speaker 1>In fact, by the time you get this podcast, it

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<v Speaker 1>will probably already have been broadcast, and three o'clock, three

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<v Speaker 1>point thirty it'll be on six o'clock tonight on NBC

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<v Speaker 1>Sports Boston nine o'clock, so a lot of showings in

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<v Speaker 1>the Bay Area. The Warriors are not playing today, so

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<v Speaker 1>that means they need to fill time, and there's no

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<v Speaker 1>better filler of time than Benny versus the PA. And

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<v Speaker 1>it'll be on Peacock all weekend, so check that out.

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<v Speaker 1>I also have a video up later today of my

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<v Speaker 1>wandering and they call me the Wanderer, Me and Looney Tunes,

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<v Speaker 1>who was back for the promotional video, as we walked

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<v Speaker 1>around the back lot at Universal Studios, and it was

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<v Speaker 1>a little different this week in the sense that I

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<v Speaker 1>do not believe Universal Studios, Hollywood the actual amusement park

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<v Speaker 1>which is right above the back lot, I do not

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<v Speaker 1>think it was open. The reason I do not think

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<v Speaker 1>it is open when we're walking around back there every

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<v Speaker 1>twenty minutes or every thirty minutes, I think it's every

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<v Speaker 1>twenty minutes, there's a shuttle, you know those famous Universal

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<v Speaker 1>Studio shuts, and they go by, and then there's like

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<v Speaker 1>the VIP shuttle where the people are able to get

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<v Speaker 1>out and walk around and stuff, and they have tour

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<v Speaker 1>guides explaining what everything is. So we didn't see any

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<v Speaker 1>of that. There were some people working on the sets,

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<v Speaker 1>and these are like the guys that are blue collar workers,

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<v Speaker 1>you know, the people that fix everything and make it

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<v Speaker 1>look all all pretty and take care of the plumbing

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<v Speaker 1>and move the stuff around. The prop people. We saw

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<v Speaker 1>a lot of those guys. There were signs up around

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<v Speaker 1>Universal saying red flag warning, no smoking, things like that.

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<v Speaker 1>Because of the fire its Universal Studios is at the

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<v Speaker 1>base of some mountains, and so obviously that's that's an

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<v Speaker 1>issue here in southern California with everything going on, so

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<v Speaker 1>we had a lot of that. I just want to

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<v Speaker 1>jump to the upward balance. As we're talking about the

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<v Speaker 1>TV show Benny Versus The Penny, got some really good

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<v Speaker 1>I mentioned very important, very important. The show does well

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<v Speaker 1>in Boston, and the way I approach these things, the

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<v Speaker 1>radio show and the TV show, I never worry about

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<v Speaker 1>the ratings. I don't now somebody, So it doesn't matter

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<v Speaker 1>you're on overnight, We'll trust We always are getting judged, right,

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<v Speaker 1>We're always getting judged, even doing the overnight show. I

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<v Speaker 1>have people at other networks that are doing overnight shows.

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<v Speaker 1>Can I keep the audience more than them? Can we

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<v Speaker 1>can we add to the audience? Can we grow the audience? Now?

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<v Speaker 1>Because of podcasting, we not only have the live version,

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<v Speaker 1>but we have the podcasting version. And so we're lucky

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<v Speaker 1>that a lot of you have been loyal. When you've

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<v Speaker 1>listened overnight and you've worked the third shift, and then

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<v Speaker 1>you go to the day shift, the dreaded day shift,

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<v Speaker 1>you still enjoy the show, which is great, which is awesome,

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<v Speaker 1>and it helps us out a lot that something about

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<v Speaker 1>this show radiates with you that you want to be

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<v Speaker 1>part of it. And so that's awesome, and it's great

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<v Speaker 1>for us because I can go to the corporate weasels

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<v Speaker 1>and point all that out. But I never worry about it.

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<v Speaker 1>I always my position has always been since I used

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<v Speaker 1>to worry when I first started. I'm not gonna lie

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<v Speaker 1>to you. When I first started, I was like when

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<v Speaker 1>I did like mid days, I used to freak out.

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<v Speaker 1>But as I've gotten older, I spend so much time

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<v Speaker 1>on this crap. I get to the point now I'm like, well, listen,

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<v Speaker 1>I put all the effort in and if people are

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<v Speaker 1>gonna listen, they're gonna listen. I'm going out there. I'm

0:13:54.600 --> 0:13:56.080
<v Speaker 1>gonn tear up the dance floor. If people like it,

0:13:56.080 --> 0:13:58.160
<v Speaker 1>that's great. If they don't like it, that's fine, and

0:13:58.200 --> 0:14:01.240
<v Speaker 1>that'll the listener, the viewer in this case on TV,

0:14:01.360 --> 0:14:04.160
<v Speaker 1>will explain to me the issues. Now. I don't know

0:14:04.200 --> 0:14:05.480
<v Speaker 1>if I'm allowed to say this or not, but what

0:14:05.520 --> 0:14:08.320
<v Speaker 1>the hell, I'll say it anyway. I'm very excited. We

0:14:08.360 --> 0:14:10.520
<v Speaker 1>got the ratings for last week. I very rarely get

0:14:10.520 --> 0:14:12.719
<v Speaker 1>the ratings update because I don't really know. I don't care.

0:14:12.760 --> 0:14:15.480
<v Speaker 1>They'll tell me if the show's not bad. But we

0:14:15.559 --> 0:14:21.160
<v Speaker 1>did very well last week in Boston, and we were Yeah.

0:14:21.160 --> 0:14:22.200
<v Speaker 1>I don't know how much I can say and how

0:14:22.240 --> 0:14:25.040
<v Speaker 1>much I can't say, but let's just say we were

0:14:25.040 --> 0:14:27.560
<v Speaker 1>one of the top shows on TV in our demographic,

0:14:27.640 --> 0:14:29.760
<v Speaker 1>the demographic we need to get to keep the show

0:14:29.800 --> 0:14:33.240
<v Speaker 1>on the air. We were awesome. We did very well.

0:14:33.280 --> 0:14:37.200
<v Speaker 1>We were on late last week too, and we killed it.

0:14:37.920 --> 0:14:40.440
<v Speaker 1>When I say kill it, I'm like, top five in

0:14:40.480 --> 0:14:43.760
<v Speaker 1>the market, top three in the market. We destroyed the

0:14:43.880 --> 0:14:48.840
<v Speaker 1>ratings in Boston, which is awesome and thank you. I

0:14:48.880 --> 0:14:51.680
<v Speaker 1>think it was all Alf making. All of his relatives

0:14:51.720 --> 0:14:54.400
<v Speaker 1>and all of his friends and enemies watched the show,

0:14:54.720 --> 0:14:56.640
<v Speaker 1>and a few of you other people, you know who

0:14:56.640 --> 0:15:00.280
<v Speaker 1>you are in Boston. But we did very well. So

0:15:00.360 --> 0:15:02.440
<v Speaker 1>in the demos that we need to get to watch

0:15:02.480 --> 0:15:04.840
<v Speaker 1>the show to keep the show going, we did very well.

0:15:04.840 --> 0:15:06.600
<v Speaker 1>That's only one week, and I don't really worry about it.

0:15:06.600 --> 0:15:08.240
<v Speaker 1>I'm not gonna worry about it this week. I'm not

0:15:08.240 --> 0:15:11.960
<v Speaker 1>gonna worry about it the coming weeks. That'll be sorted

0:15:11.960 --> 0:15:14.640
<v Speaker 1>out by other people who make more money than me,

0:15:15.160 --> 0:15:18.280
<v Speaker 1>who will figure out they'll crunch the numbers and all that,

0:15:19.280 --> 0:15:21.000
<v Speaker 1>and that's on them. But I was very happy to

0:15:21.000 --> 0:15:23.080
<v Speaker 1>hear that, because you know, I didn't ask for it

0:15:23.160 --> 0:15:24.800
<v Speaker 1>and just get that kind of news. It's like, hey,

0:15:24.840 --> 0:15:27.320
<v Speaker 1>that's that's pretty neat, that's pretty cool. All right. Now,

0:15:27.400 --> 0:15:30.120
<v Speaker 1>turning the page on that, we have the postgame polus.

0:15:30.200 --> 0:15:33.680
<v Speaker 1>If you heard last night's overnight show, it was on

0:15:34.560 --> 0:15:41.160
<v Speaker 1>a Royal Rumble and the Audio Jungle, the first octagon

0:15:41.360 --> 0:15:46.360
<v Speaker 1>of twenty twenty five Bad Blood as they did the tango.

0:15:47.320 --> 0:15:50.200
<v Speaker 1>Who are they? Well, we have a big playoff game

0:15:50.400 --> 0:15:54.400
<v Speaker 1>on Sunday. The main event this weekend the Ravens traveling

0:15:54.440 --> 0:15:58.080
<v Speaker 1>to Orchard Park, New York. Or the forecast for the

0:15:58.120 --> 0:16:02.360
<v Speaker 1>that particular game, it is a picture perfect day, a

0:16:02.520 --> 0:16:07.720
<v Speaker 1>picture perfect day at Orchard Park, New York on Sunday, Sunday, Sunday,

0:16:07.800 --> 0:16:11.840
<v Speaker 1>the updated forecast anywhere from nine to nine degrees to

0:16:12.160 --> 0:16:17.720
<v Speaker 1>thirteen degrees with a chance of snow in that game,

0:16:17.840 --> 0:16:20.440
<v Speaker 1>Lake effects snow for the Bills and Ravens. But leading

0:16:20.480 --> 0:16:23.640
<v Speaker 1>into that game, my friend, a longtime supporter of the

0:16:23.680 --> 0:16:27.520
<v Speaker 1>show and one of the great podcasters and broadcasters Sports

0:16:27.560 --> 0:16:32.200
<v Speaker 1>with Coleman, he did an interview he covers the Ravens

0:16:32.240 --> 0:16:34.280
<v Speaker 1>and he did it in with John Harbaugh, and there

0:16:34.320 --> 0:16:38.480
<v Speaker 1>was a comment made about Bill's fans, and John Harbaugh

0:16:38.640 --> 0:16:41.120
<v Speaker 1>asked him about what he said to get in trouble

0:16:41.160 --> 0:16:43.520
<v Speaker 1>with the Bills fans. He then answered the question and

0:16:43.560 --> 0:16:47.560
<v Speaker 1>this was like a hotspot that started a wildfire and

0:16:47.760 --> 0:16:55.240
<v Speaker 1>led to Bill's Mafia weaponizing that and forming Voltron or

0:16:55.320 --> 0:16:59.240
<v Speaker 1>Bill's Tron and going after my guys Sports with Coleman,

0:16:59.680 --> 0:17:03.920
<v Speaker 1>and he had Malard Militia on Malarn militia crime. What

0:17:04.000 --> 0:17:08.560
<v Speaker 1>is Malard militia on malardlussa crime? Makesually so Andy the

0:17:08.640 --> 0:17:11.080
<v Speaker 1>comic book guy who's from Buffalo but lives in La

0:17:11.200 --> 0:17:15.840
<v Speaker 1>now and runs a comic book shop. He unloaded on

0:17:15.880 --> 0:17:20.720
<v Speaker 1>sports with Colman. So I'm getting feedback and I'm not

0:17:20.840 --> 0:17:24.440
<v Speaker 1>involved in this. I stay off X during the day.

0:17:24.480 --> 0:17:26.639
<v Speaker 1>I'm not on there. I've learned my lesson for my

0:17:28.200 --> 0:17:31.639
<v Speaker 1>health and my perspective on life. It's just better I

0:17:31.680 --> 0:17:33.440
<v Speaker 1>stay off there. I go on there at night during

0:17:33.480 --> 0:17:36.200
<v Speaker 1>the show, and that's enough for me. I'm very popular

0:17:36.240 --> 0:17:38.960
<v Speaker 1>with the porn bots. The bots that are trying to

0:17:38.960 --> 0:17:40.760
<v Speaker 1>get me to sign up for their only fans account

0:17:40.840 --> 0:17:43.440
<v Speaker 1>love me. If you send comments out late at night

0:17:43.560 --> 0:17:45.920
<v Speaker 1>to the live show, you're going to get a lot

0:17:45.960 --> 0:17:48.320
<v Speaker 1>of that. Also, it's all over the map. You get

0:17:48.320 --> 0:17:51.639
<v Speaker 1>a lot of gambling, a lot of fake accounts, a

0:17:52.240 --> 0:17:55.840
<v Speaker 1>large crevacous women who want you to pay for their

0:17:55.880 --> 0:17:58.639
<v Speaker 1>only fans And I'm like, God, it's good. I'm sure

0:17:58.680 --> 0:18:01.439
<v Speaker 1>you're up listening to a sports radio show in the

0:18:01.480 --> 0:18:03.720
<v Speaker 1>middle of the night, in the middle of the night,

0:18:03.880 --> 0:18:06.920
<v Speaker 1>unless unless you are not. But the octagon I thought

0:18:06.920 --> 0:18:10.600
<v Speaker 1>it went pretty well. There were mixed opinions on the octagon.

0:18:10.840 --> 0:18:13.320
<v Speaker 1>You can still vote if you're listening and you didn't

0:18:13.359 --> 0:18:17.040
<v Speaker 1>hear the overnight radio show, It'll be up all day today,

0:18:17.240 --> 0:18:22.760
<v Speaker 1>all day long, all day long. You can vote. There

0:18:22.760 --> 0:18:26.960
<v Speaker 1>are three options. Just go to my ex page Ben

0:18:27.040 --> 0:18:30.879
<v Speaker 1>Maler on x and you click on the profile there

0:18:30.960 --> 0:18:35.639
<v Speaker 1>and my cartoon drawing avatar will come up and you

0:18:35.680 --> 0:18:40.520
<v Speaker 1>can check that out and right there, many many hours

0:18:40.560 --> 0:18:45.439
<v Speaker 1>to go, you can vote Sports with Coleman, Andy the

0:18:45.480 --> 0:18:49.560
<v Speaker 1>Comic Book Guy, or draw Those are the three options,

0:18:50.600 --> 0:18:54.680
<v Speaker 1>and Sports with Coleman at the time we are doing

0:18:54.680 --> 0:18:58.639
<v Speaker 1>this podcast is leading. I am concerned though, because once

0:18:59.480 --> 0:19:01.080
<v Speaker 1>we're doing this very early in the morning here on

0:19:01.119 --> 0:19:06.080
<v Speaker 1>this Friday, but once the Bill's mafia start to get

0:19:06.080 --> 0:19:09.040
<v Speaker 1>on their phones later today, once they're done pretending to

0:19:09.080 --> 0:19:12.520
<v Speaker 1>work any the Comic Book Guy is circling the wagons

0:19:12.640 --> 0:19:16.679
<v Speaker 1>of the Bill's stampede attempting to get votes here. So

0:19:16.720 --> 0:19:19.439
<v Speaker 1>I have a feeling there'll be some shenanigans here, not

0:19:19.560 --> 0:19:22.240
<v Speaker 1>that that ever happens, But if you want to answer

0:19:22.359 --> 0:19:25.119
<v Speaker 1>the question who won the twenty twenty five Malard Verbal

0:19:25.160 --> 0:19:28.720
<v Speaker 1>Octagon between Sports with Coleman, Andy the comic book guy.

0:19:29.280 --> 0:19:32.080
<v Speaker 1>You can vote on that. Check that out. It'll be

0:19:32.200 --> 0:19:35.360
<v Speaker 1>up throughout the day today and we'll see what happens

0:19:36.480 --> 0:19:39.000
<v Speaker 1>with that. With that foody fun, let's get to a

0:19:39.000 --> 0:19:47.760
<v Speaker 1>little foody fun, foody fun, let's do it. You're excited,

0:19:48.400 --> 0:19:51.200
<v Speaker 1>not too much, I think early in the year it's

0:19:51.240 --> 0:19:54.520
<v Speaker 1>a little slow foodie wise. They want to get through

0:19:54.560 --> 0:19:56.800
<v Speaker 1>the Super Bowl and then the deals will start popping up.

0:19:56.840 --> 0:20:00.600
<v Speaker 1>People eat out more once we're through the really cold

0:20:00.640 --> 0:20:04.000
<v Speaker 1>months of January and February and part of March, and

0:20:04.000 --> 0:20:07.200
<v Speaker 1>then it starts to warm up. But Taco Bell doesn't

0:20:07.240 --> 0:20:10.760
<v Speaker 1>care about all that. They've launched a new item, steak

0:20:10.960 --> 0:20:15.040
<v Speaker 1>garlic nacho fries. Now, this sounds wonderful. It might be

0:20:15.040 --> 0:20:16.960
<v Speaker 1>because I'm on a fast. It might be because I'm

0:20:16.960 --> 0:20:19.960
<v Speaker 1>on a fast, but it sounds wonderful. It's available for

0:20:20.040 --> 0:20:24.479
<v Speaker 1>a limited time. It started yesterday, on the sixteenth day

0:20:24.520 --> 0:20:27.280
<v Speaker 1>of January. But what's not to like about that. You

0:20:27.320 --> 0:20:30.479
<v Speaker 1>got the fries, you got the garlic, you got the cheese,

0:20:30.680 --> 0:20:33.520
<v Speaker 1>the whole thing. The steak sounds good to me. A

0:20:33.640 --> 0:20:38.320
<v Speaker 1>Dominoes on Foody Fun fifty percent off pizza deal back,

0:20:38.760 --> 0:20:41.160
<v Speaker 1>but for a limited time, and like every deal now

0:20:41.240 --> 0:20:44.560
<v Speaker 1>there are no deals. If you walk into a fast

0:20:44.560 --> 0:20:48.679
<v Speaker 1>food restaurant like Dominoes and you buy food off the menu,

0:20:49.400 --> 0:20:53.439
<v Speaker 1>you are a rube. You are a sucker. You gotta

0:20:53.520 --> 0:20:55.760
<v Speaker 1>get the apps. Now I realize the apps are tracking you,

0:20:55.800 --> 0:20:58.119
<v Speaker 1>but you gotta get the apps all of the deals

0:20:58.160 --> 0:21:01.880
<v Speaker 1>like fast food. We've talked about this in previous episodes

0:21:01.880 --> 0:21:07.040
<v Speaker 1>of The Fifth Hour, but fast food is still pretty

0:21:07.160 --> 0:21:10.440
<v Speaker 1>cheap if you use the apps. If you don't use

0:21:10.520 --> 0:21:15.119
<v Speaker 1>the apps, you were paying a premium on all of

0:21:15.119 --> 0:21:19.520
<v Speaker 1>that food. Right, you are the sucker in the room.

0:21:19.880 --> 0:21:24.560
<v Speaker 1>You are the sucker in the room. I'm just saying.

0:21:25.440 --> 0:21:27.800
<v Speaker 1>I'm just saying. I mean, you look at that, it's like,

0:21:27.960 --> 0:21:30.560
<v Speaker 1>what all right, what in the world, What in the

0:21:30.560 --> 0:21:34.879
<v Speaker 1>world are you doing? Little Caesars Pizza, Pizza Pizza. They're

0:21:34.920 --> 0:21:38.720
<v Speaker 1>offering free crazy bread with any pizza purchase. That is

0:21:38.720 --> 0:21:41.640
<v Speaker 1>through February eight, so that's actually through the Super Bowl,

0:21:41.680 --> 0:21:44.879
<v Speaker 1>So you got some time to do that. And I

0:21:44.920 --> 0:21:46.840
<v Speaker 1>saw this story and I thought this would be perfect

0:21:46.880 --> 0:21:48.399
<v Speaker 1>for FOODI Fund, so I wanted to share it with you.

0:21:48.400 --> 0:21:51.639
<v Speaker 1>It's from one of the food websites that I occasionally

0:21:51.720 --> 0:21:55.560
<v Speaker 1>check out. This was the other day. It's from eat this,

0:21:55.760 --> 0:21:58.520
<v Speaker 1>not that, eat this, not that I think, it's eat

0:21:58.560 --> 0:22:01.879
<v Speaker 1>this dot com. So they had seven ways fast food

0:22:01.960 --> 0:22:06.840
<v Speaker 1>chains get you to spend more money, and the I

0:22:07.119 --> 0:22:09.400
<v Speaker 1>guess I'll go from seven to number one right now.

0:22:09.440 --> 0:22:11.439
<v Speaker 1>This is not a list terry in England. This is

0:22:12.119 --> 0:22:14.640
<v Speaker 1>a big board. It's not what I came up with.

0:22:14.680 --> 0:22:17.359
<v Speaker 1>So it's not you can't say you're doing list podcast.

0:22:17.800 --> 0:22:22.760
<v Speaker 1>I'm not you, jackass. Number number seven on the Big Board.

0:22:22.840 --> 0:22:29.719
<v Speaker 1>Number seven. Celebrity endorsements. The power of the celebrity. I

0:22:29.760 --> 0:22:36.679
<v Speaker 1>often wonder why why fast food restaurants partner with celebrities. Well,

0:22:37.440 --> 0:22:42.000
<v Speaker 1>turns out, sure enough, because people buy more fast food.

0:22:42.880 --> 0:22:48.480
<v Speaker 1>The Travis Scott meal with McDonald's was so successful that

0:22:48.520 --> 0:22:52.199
<v Speaker 1>they ran out of ingredients because people wanted to have

0:22:52.280 --> 0:22:57.000
<v Speaker 1>that connection with Travis Scott. So, celebrity endorsements they get

0:22:57.000 --> 0:22:58.960
<v Speaker 1>you to spend more money because you see the celebrity

0:22:59.160 --> 0:23:05.400
<v Speaker 1>and you're a sucker. First, celebta not you, but other people, toys,

0:23:06.119 --> 0:23:13.480
<v Speaker 1>toys and collectibles. Bob Bernstein, the guy that created the

0:23:13.520 --> 0:23:19.760
<v Speaker 1>Happy Meal in the late nineteen seventies, he said, big

0:23:20.000 --> 0:23:25.960
<v Speaker 1>advertising executive, he said, we were losing our endorsements of

0:23:26.000 --> 0:23:29.560
<v Speaker 1>the kids. He said, we wanted to re establish ourselves

0:23:29.560 --> 0:23:33.240
<v Speaker 1>with kids and the family and say we were kid friendly.

0:23:33.680 --> 0:23:39.399
<v Speaker 1>So they came up with that, and McDonald's ever since

0:23:39.400 --> 0:23:41.760
<v Speaker 1>it's like one of the top toy producers and all

0:23:41.800 --> 0:23:45.280
<v Speaker 1>we know the story about that. So these fast food chains,

0:23:46.280 --> 0:23:50.400
<v Speaker 1>Burger King and Wendy's have had issues trying to get

0:23:50.720 --> 0:23:53.840
<v Speaker 1>families because they don't give crap away, and McDonald's has

0:23:53.880 --> 0:23:56.480
<v Speaker 1>always been way ahead when it comes to giving the

0:23:57.480 --> 0:24:02.439
<v Speaker 1>crap away. Third party livery places like uber eats. Some

0:24:02.520 --> 0:24:06.399
<v Speaker 1>of you boys deliver Uber eats or it's not just

0:24:06.520 --> 0:24:09.800
<v Speaker 1>Uber Eats, but you do that kind of stuff, and

0:24:10.480 --> 0:24:13.760
<v Speaker 1>that is a way to drive up the price of food.

0:24:14.480 --> 0:24:16.639
<v Speaker 1>And this is what I don't get, Like, I'm glad

0:24:17.040 --> 0:24:19.560
<v Speaker 1>a lot of people pay for the food. And because

0:24:19.560 --> 0:24:24.080
<v Speaker 1>there's fellas that listen. I know FAMI and Minnesota for example,

0:24:24.119 --> 0:24:25.800
<v Speaker 1>and some of the other guys that are big fans

0:24:25.800 --> 0:24:28.680
<v Speaker 1>of the show aren't delivering Uber eats late at night.

0:24:28.680 --> 0:24:31.560
<v Speaker 1>So I'm glad you guys have employees, or not employees,

0:24:31.600 --> 0:24:34.840
<v Speaker 1>we have customers. The thing that just blows me always,

0:24:34.840 --> 0:24:39.679
<v Speaker 1>like the surcharge on that is so ridiculous that the

0:24:39.800 --> 0:24:42.439
<v Speaker 1>people that buy the food off uber eats often end

0:24:42.560 --> 0:24:44.679
<v Speaker 1>up spending twice as much money. We went over this

0:24:44.760 --> 0:24:48.840
<v Speaker 1>in a previous episode. And because they they end up

0:24:49.200 --> 0:24:51.320
<v Speaker 1>through delivery, you got to add the fees and the

0:24:51.359 --> 0:24:52.800
<v Speaker 1>tips and all that, so you end up paying a

0:24:52.800 --> 0:24:55.000
<v Speaker 1>ton ton extra for what is supposed to be a

0:24:55.040 --> 0:24:59.399
<v Speaker 1>cheap meal. Number four is the combo meal. You end

0:24:59.480 --> 0:25:02.600
<v Speaker 1>up getting food you don't want. You upsize the combo

0:25:02.640 --> 0:25:04.639
<v Speaker 1>because it's only a little bit more, and you end

0:25:04.720 --> 0:25:06.280
<v Speaker 1>up getting stuff that you didn't really want when you

0:25:06.320 --> 0:25:12.680
<v Speaker 1>went into the store. Number three is the dreaded kiosk. Yeah,

0:25:12.760 --> 0:25:17.000
<v Speaker 1>customers who ordered at the kiosk, we talked about this

0:25:17.040 --> 0:25:19.040
<v Speaker 1>in the past two but they spent almost ten percent

0:25:19.160 --> 0:25:23.000
<v Speaker 1>more than those that order from a human Now. The

0:25:23.040 --> 0:25:26.400
<v Speaker 1>reason that that works out the way it does is

0:25:26.520 --> 0:25:31.399
<v Speaker 1>because the people working at fast food restaurants just want

0:25:31.440 --> 0:25:32.879
<v Speaker 1>to get your order and get the hell to get

0:25:32.920 --> 0:25:35.159
<v Speaker 1>your way, and they want to make your food and

0:25:35.200 --> 0:25:37.159
<v Speaker 1>they want to move on to the next customer. But

0:25:37.560 --> 0:25:42.880
<v Speaker 1>the kiosk is ai. It's robotic, and they obviously don't care,

0:25:43.600 --> 0:25:45.520
<v Speaker 1>and so they upsell you. Say, would you like to

0:25:45.560 --> 0:25:49.399
<v Speaker 1>add fries? Would you like to add GUACAMOLEI would you

0:25:49.520 --> 0:25:52.199
<v Speaker 1>like to have add a stick up your ass? And

0:25:52.240 --> 0:25:54.080
<v Speaker 1>you're like, yeah, that was pretty good. I'd like to

0:25:54.080 --> 0:25:57.560
<v Speaker 1>add a stick up my ass. That's solid. I'll add that.

0:25:57.640 --> 0:26:00.320
<v Speaker 1>Why not, I'll coick the little button. It's only an

0:26:00.359 --> 0:26:04.760
<v Speaker 1>extra seventy five cents for the stick up my ass. Wonderful.

0:26:05.560 --> 0:26:11.639
<v Speaker 1>I was attracted to the giant metal cock number two,

0:26:12.320 --> 0:26:17.360
<v Speaker 1>the buy one, get one free option where people end

0:26:17.440 --> 0:26:21.480
<v Speaker 1>up not realizing that the price of they ignore the

0:26:21.560 --> 0:26:25.560
<v Speaker 1>high cost of the item the buy one item, and

0:26:25.600 --> 0:26:27.920
<v Speaker 1>they end up getting They think they're getting a better

0:26:27.960 --> 0:26:32.640
<v Speaker 1>deal because they're getting two items. But the they say,

0:26:32.680 --> 0:26:35.920
<v Speaker 1>the people that study this stuff, they claim, well, it's

0:26:37.080 --> 0:26:40.440
<v Speaker 1>drives up sales because people think they're getting better. And

0:26:39.880 --> 0:26:44.240
<v Speaker 1>then think about the write up the markup on this food.

0:26:45.000 --> 0:26:47.399
<v Speaker 1>If they raise the prices they give you two for one,

0:26:47.440 --> 0:26:49.359
<v Speaker 1>they're still making money on it, giving you two for

0:26:49.400 --> 0:26:51.400
<v Speaker 1>the price of one. So when you go in there

0:26:51.400 --> 0:26:55.280
<v Speaker 1>and buy one, what a ripoff that might be? Or

0:26:55.280 --> 0:27:00.159
<v Speaker 1>it must be? And N one number one is a

0:27:00.359 --> 0:27:06.679
<v Speaker 1>trick that every business, every retail business uses. It is

0:27:06.760 --> 0:27:11.680
<v Speaker 1>a weasel move in terms of pricing. So weasel move

0:27:12.800 --> 0:27:18.600
<v Speaker 1>and menu items are priced to end at what that's right,

0:27:19.600 --> 0:27:22.360
<v Speaker 1>ninety nine sense, kind of like when you buy gas,

0:27:22.720 --> 0:27:28.440
<v Speaker 1>you buy gasoline and they price it at ninety nine

0:27:28.760 --> 0:27:32.600
<v Speaker 1>cents at the end normally, normally now you know, one

0:27:32.640 --> 0:27:35.159
<v Speaker 1>of those other things. Sometimes they will not do that,

0:27:35.200 --> 0:27:37.760
<v Speaker 1>but normally it's they try to keep it right around

0:27:37.880 --> 0:27:42.160
<v Speaker 1>ninety seven, ninety eight, ninety nine percent. And it is

0:27:42.760 --> 0:27:48.440
<v Speaker 1>the term is psychological pricing. Psychological pricing. They are able

0:27:48.480 --> 0:27:52.600
<v Speaker 1>to trick you into thinking the price is significantly lower

0:27:52.600 --> 0:27:56.360
<v Speaker 1>than it is. It is a glitch that we all have.

0:27:57.080 --> 0:28:02.800
<v Speaker 1>And the marketing people who study human nature and so

0:28:02.880 --> 0:28:06.760
<v Speaker 1>they raise prices, and they know when they raise the price,

0:28:06.840 --> 0:28:11.240
<v Speaker 1>demand's gonna fall. But rather than go to five dollars,

0:28:11.359 --> 0:28:13.320
<v Speaker 1>if they go to four ninety nine, or rather than

0:28:13.359 --> 0:28:15.120
<v Speaker 1>go to four dollars and go to three ninety nine,

0:28:16.200 --> 0:28:19.959
<v Speaker 1>perception will be, hey, it's not that bad. I'm actually

0:28:20.000 --> 0:28:23.040
<v Speaker 1>getting a deal. It's not. It's not five dollars, it's

0:28:23.040 --> 0:28:26.240
<v Speaker 1>four ninety nine. If they change the name of five

0:28:26.280 --> 0:28:29.040
<v Speaker 1>guys to four ninety nine guys, that would be a

0:28:29.040 --> 0:28:34.600
<v Speaker 1>better deal, a much better deal. All right, time now

0:28:34.840 --> 0:28:40.600
<v Speaker 1>for the idiom of the week. The idiom of the

0:28:40.680 --> 0:28:45.800
<v Speaker 1>week on the Fifth Hour podcast. So the endeam this

0:28:45.840 --> 0:28:51.880
<v Speaker 1>week is a tribute. It is paying homage to Doc mic.

0:28:52.640 --> 0:28:54.600
<v Speaker 1>Now Doc Mike doesn't call the show as much anymore.

0:28:54.600 --> 0:28:59.400
<v Speaker 1>He's in Chicago. He's I'm still working, but he's busy

0:28:59.480 --> 0:29:01.440
<v Speaker 1>and he's not up and we're on anymore. So he

0:29:01.480 --> 0:29:04.040
<v Speaker 1>didn't call very often. But in honor of Doc Mike,

0:29:04.080 --> 0:29:07.880
<v Speaker 1>the idiom of the week is piss poor, piss poor,

0:29:07.920 --> 0:29:11.520
<v Speaker 1>the idiom of the week. Now, this is gonna be

0:29:11.960 --> 0:29:14.880
<v Speaker 1>amazing audio for the doc. The good doc. You got

0:29:14.880 --> 0:29:20.160
<v Speaker 1>the Doc, Doc Mike. So urine, that's right. Urine has

0:29:20.240 --> 0:29:22.920
<v Speaker 1>been used going back to the Roman times and even

0:29:22.960 --> 0:29:31.320
<v Speaker 1>before that as a preparatory item for tanning, to help

0:29:31.360 --> 0:29:37.040
<v Speaker 1>remove the hair from hides before applying tanning agents and whatnot.

0:29:37.160 --> 0:29:42.000
<v Speaker 1>The Romans the famous story they collected urine for the

0:29:42.000 --> 0:29:48.320
<v Speaker 1>purpose of systemically and for that purpose I should say systemically,

0:29:48.840 --> 0:29:54.240
<v Speaker 1>which is for the tanning and whatnot. And they even

0:29:54.880 --> 0:29:59.840
<v Speaker 1>the Emperor of Rome in the first century put attack

0:30:01.200 --> 0:30:06.480
<v Speaker 1>on piss. They put a tax on urine. Now that

0:30:06.600 --> 0:30:11.320
<v Speaker 1>was obviously way before any of us we're around from

0:30:11.360 --> 0:30:15.120
<v Speaker 1>that time, the the first century a d. The emperor.

0:30:15.720 --> 0:30:21.240
<v Speaker 1>I guess the guy's kid objected to the the tax

0:30:21.320 --> 0:30:25.360
<v Speaker 1>revenues they were making from urine. And the legend is

0:30:25.400 --> 0:30:31.560
<v Speaker 1>that the Emperor of Rome, the first Emperor uh Vespian

0:30:31.640 --> 0:30:35.440
<v Speaker 1>I believe is his name. Anyway, he responded by saying

0:30:36.840 --> 0:30:41.680
<v Speaker 1>to his son, money doesn't smell. And a version of

0:30:41.720 --> 0:30:46.920
<v Speaker 1>that line is still used today that you know, money

0:30:46.960 --> 0:30:49.480
<v Speaker 1>isn't tainted by how it starts. You know, it's all

0:30:49.520 --> 0:30:52.600
<v Speaker 1>money is good money. Blah blah blah blah blah. That

0:30:52.760 --> 0:30:58.280
<v Speaker 1>started because of the first first century Roman emperor. Now,

0:30:58.400 --> 0:31:00.160
<v Speaker 1>in terms of what we're dealing with here, the the

0:31:00.200 --> 0:31:03.880
<v Speaker 1>origins of the idiom piss poor. It actually has nothing

0:31:03.920 --> 0:31:06.160
<v Speaker 1>to do with tanny, It has nothing to do with

0:31:07.240 --> 0:31:13.280
<v Speaker 1>the Romans and none of that. The current theory suggests

0:31:13.840 --> 0:31:18.280
<v Speaker 1>that it was invented during the Second World War. That

0:31:18.360 --> 0:31:23.200
<v Speaker 1>there are the first written examples go back to nineteen

0:31:23.440 --> 0:31:27.880
<v Speaker 1>forty six, the year my late mother was born. Nineteen

0:31:27.920 --> 0:31:33.960
<v Speaker 1>forty six. And though it is still classified as slang,

0:31:34.160 --> 0:31:38.160
<v Speaker 1>and you know dictionaries and all that, the origins rather obvious, right,

0:31:38.200 --> 0:31:42.280
<v Speaker 1>piss began being attacked attached to a bunch of other words.

0:31:42.320 --> 0:31:46.440
<v Speaker 1>This is in the twentieth century to help kind of

0:31:46.520 --> 0:31:48.840
<v Speaker 1>jazz up their meaning, right, the jazz up the meaning

0:31:48.880 --> 0:31:53.320
<v Speaker 1>and all that. It was Ezra Pound who invented the

0:31:53.400 --> 0:32:01.800
<v Speaker 1>term piss rotten. Piss rotten. That would be in nineteen forty,

0:32:02.080 --> 0:32:06.080
<v Speaker 1>so we're going back a few years. Nineteen forty that

0:32:06.080 --> 0:32:09.000
<v Speaker 1>that began. And if you don't know Ezra Pound is

0:32:09.000 --> 0:32:12.920
<v Speaker 1>it was. He was a poet and a critic, an

0:32:12.920 --> 0:32:16.040
<v Speaker 1>American poet, so he came up with the term piss rotten.

0:32:17.200 --> 0:32:20.640
<v Speaker 1>And ever since then there's been piss easy, which means

0:32:20.680 --> 0:32:25.400
<v Speaker 1>something's very easy, piss weak, you are cowardly, you're pathetic,

0:32:26.040 --> 0:32:31.360
<v Speaker 1>piss elegant and that is refined and pretentious. You're piss elegant.

0:32:32.320 --> 0:32:37.080
<v Speaker 1>There's obviously piss ant. There's that means you're meaningless and small,

0:32:37.480 --> 0:32:43.680
<v Speaker 1>piss awful, which is very unpleasant, and piss poor. So

0:32:43.720 --> 0:32:48.200
<v Speaker 1>there he is. During the Second World War terms it

0:32:48.280 --> 0:32:52.560
<v Speaker 1>seems that some of the equipment was not not up

0:32:52.600 --> 0:32:55.880
<v Speaker 1>to snuff. Not up to snuff, shall we say. So

0:32:55.960 --> 0:32:58.640
<v Speaker 1>there it is. That is the idiom of the week,

0:32:59.560 --> 0:33:03.200
<v Speaker 1>piss poor. Get out on that. No NFL today, there's

0:33:03.240 --> 0:33:05.800
<v Speaker 1>some basketball. Make sure to check out Benny versus the

0:33:05.840 --> 0:33:09.440
<v Speaker 1>Pennies on Peacock. My guy Danny G will be producing

0:33:09.480 --> 0:33:13.520
<v Speaker 1>this podcast and he will be back with me on

0:33:13.640 --> 0:33:16.080
<v Speaker 1>the microphone. Should be back with me on the Saturday

0:33:16.080 --> 0:33:20.000
<v Speaker 1>Pod and the Sunday Pod. Have a wonderful Friday. Thank you,

0:33:20.080 --> 0:33:23.240
<v Speaker 1>thank you, thank you for listening to this podcast, and

0:33:23.320 --> 0:33:31.840
<v Speaker 1>we'll catch you next time later. Skater, huh asta pasta?

0:33:32.120 --> 0:33:37.920
<v Speaker 1>Did I get that right? Danny wrong? Arivaderce, you killed

0:33:37.920 --> 0:33:43.520
<v Speaker 1>it now, let's blow this popsicle stand Nah, all right,

0:33:44.200 --> 0:33:48.360
<v Speaker 1>the show's over, Go home, got a murder, I gotta

0:33:48.400 --> 0:33:48.520
<v Speaker 1>go