Speaker 1: Kabbooms.
Speaker 2: If you thought four hours a day, twelve hundred minutes
Speaker 2: a week was enough, think again. He's the last remnants
Speaker 2: of the Old Republic, a soul fashion of fairness. He
Speaker 2: treats crackheads in the ghetto cutter the same as the
Speaker 2: rich pill poppers in the penthouse.
Speaker 1: Wow.
Speaker 2: The Clearinghouse of Hot takes break free for something special.
Speaker 2: The Fifth Hour with Ben Maller starts right now.
Speaker 1: In the air everywhere The Fifth Hour with Me, Ben
Speaker 1: Mallor and Danny g Radio. He's on assignment. He'll be
Speaker 1: back on Saturday and hopefully Sunday as well. But it
Speaker 1: is the Fifth Hour. Happy Friday, the seventeenth day of
Speaker 1: January in the Bonus Weekend podcast on National Bootleggers Day
Speaker 1: today every January seventeenth to mark the start of prohibition
Speaker 1: in the US. What a great idea that was, What
Speaker 1: a wonderful idea that was. It's also the birthday of
Speaker 1: al Capone. How much money did al Capone make as
Speaker 1: a bootlegger? Now here's a fun fact to begin the
Speaker 1: Fifth Hour podcast. When I was a little kid, I
Speaker 1: remember hearing my grandfather on my mom's dad tell a
Speaker 1: story at dinner when he was growing up in Massachusetts.
Speaker 1: At one point he did some bootlegging. There's some bootlegging
Speaker 1: in the Malar family, which was a different name. But
Speaker 1: back in the day, he went up to Canada. Prohibition
Speaker 1: started on January seventeenth, nineteen twenty, so one hundred and
Speaker 1: five years ago. And the gangsters and mafioso the underworld.
Speaker 1: They made a fortune, right, they made for you think
Speaker 1: about the Roaring twenties with jazz and booze and all
Speaker 1: of that, all of that. But the bootleggers in the
Speaker 1: south went to Mexico obviously in the north they went
Speaker 1: to Canada and they made an absolutely. I don't think
Speaker 1: my family, my grandfather, I don't think he made that much.
Speaker 1: Otherwise I'd be in a better situation than I am.
Speaker 1: But you know, it buzzed around with it, why not. Yeah,
Speaker 1: it's also there's a bunch of these other dopey holidays.
Speaker 1: It's Benjamin Franklin Day today. No, I am not named
Speaker 1: after Benjamin Franklin. I am not. Yeah, but one of
Speaker 1: our founding father this is he the greatest founding father. Yeah,
Speaker 1: this is the anniversary of his birth. So I can't
Speaker 1: say happy birthday because he's dead. But Benjamin Franklin who
Speaker 1: made so many contributions, including the science the famous story
Speaker 1: of Ben Franklin inventing the lightning rod nineteen well non
Speaker 1: nineteen seventeen, it was like seventeen fifty something. And he
Speaker 1: coined the term battery. How about that? That was a
Speaker 1: Benjamin Franklin to when we say battery, I need some
Speaker 1: new batteries. He also came up with the term charge
Speaker 1: conductor and electrify. Those are all Benjamin Franklin terms common
Speaker 1: terms that he came up with that we still used to.
Speaker 1: What a legacy for Benjamin Franklin also founded the first
Speaker 1: subscription library in the seventeen thirties, the Library Common in Philadelphia,
Speaker 1: and in nineteen I keep saying nineteen, it's the seventeen hunderies.
Speaker 1: Seventeen forty one. Ben Franklin. His pamphlet on the Need
Speaker 1: to Educate Youth in Pennsylvania resulted in the founding of
Speaker 1: the modern day University of Pennsylvania, penn that to this
Speaker 1: day remains one of the bougie institutions in America. That
Speaker 1: was all because of Benjamin Franklin. But wait, there's more.
Speaker 1: Benjamin Franklin in the seventeen seventies, became the first American
Speaker 1: ambassador to France. Now, I remember reading stories years ago
Speaker 1: that he really enjoyed the ladies in France and they
Speaker 1: enjoyed him. He really went for it when he went
Speaker 1: to France. But he was born on this day, seventeen
Speaker 1: o six, Benjamin Franklin born to an English soap and
Speaker 1: candle maker that was his pops in seventeen six, and
Speaker 1: when he was twenty three years old he purchased a
Speaker 1: newspaper and made a fortune the Pennsylvania Gazette, made a
Speaker 1: fortune publishing. He used a fake name, pseudonym, and you
Speaker 1: didn't use Benjamin Franklin's embarrassed by that. So interesting life,
Speaker 1: but it's about Benjamin Franklin day today as well. On
Speaker 1: this podcast, we have The Wanderer, the postgame Palooza, upward Bound,
Speaker 1: or we'll get to that, maybe have a little foody
Speaker 1: fun if we have time in the idiom of the week,
Speaker 1: but we begin with the Wanderer and it is back it,
Speaker 1: What is it? What is it? Well, that would be
Speaker 1: Benny versus the Penny in studio. Now, we talked about
Speaker 1: last week having to do the show from home. We
Speaker 1: were chased out of our main studio because of the
Speaker 1: wildfires here in the LA area, and they closed down
Speaker 1: the studio, so we were not able to get us
Speaker 1: so we did the show from home. Before we get
Speaker 1: into the return of Benny Versus the Penny, I do
Speaker 1: have to point out I thought for a show that
Speaker 1: was put together at the last minute, Vinnie and the
Speaker 1: guys in Boston did a wonderful job making the show
Speaker 1: as seamless as possible, and we had all of the
Speaker 1: bells and whistles that we needed doing the show from
Speaker 1: our homes. I have this studio which I'm actually broadcasting
Speaker 1: in right now, which is the podcast studio, which I
Speaker 1: do the radio show from occasionally, and I do the
Speaker 1: podcast out of here. So I built this own, my
Speaker 1: own little studio, which I actually I want you to know,
Speaker 1: I built this before COVID. I've talked about this a
Speaker 1: few times on the podcast, but before COVID. In twenty seventeen,
Speaker 1: the year the cheating Astros cheated their way to the
Speaker 1: World Series. They didn't win the World Series, but they
Speaker 1: cheated their word of the World Series. But in twenty seventeen,
Speaker 1: I did fill in work remotely for Wei out of Boston,
Speaker 1: and so I built this studio and it was at
Speaker 1: the last house that I lived in and moved it
Speaker 1: and bought all the equipment and everything, and so I
Speaker 1: still have all of the nonsense here to do radio.
Speaker 1: And I only started doing the Fox Sports Radio show
Speaker 1: from the home studio during COVID. Before that though, I
Speaker 1: only did the Boston stuff. But I had everything ready
Speaker 1: to go, and I did the podcast and all that.
Speaker 1: So I had all the equipment and had a green screen.
Speaker 1: Cause years ago we fetched around on YouTube with a
Speaker 1: version of Benny Versus the Penny. On the YouTube, we
Speaker 1: had a live chat going. Some of you guys participated
Speaker 1: in that. I know Alf was part of that, and
Speaker 1: that was before Ferd Dog was a member of the
Speaker 1: Malord militia, and there were some others just Josh and Cincinnati,
Speaker 1: our friend from the Bay Area who passed away at
Speaker 1: the end of last year. He was on there as well,
Speaker 1: and a bunch of the other regulars were participating in that.
Speaker 1: So I had this green screen, so I dusted that
Speaker 1: off and I had everything I needed. I was ready
Speaker 1: to go. It was good to go, So I thought
Speaker 1: the show looked pretty good. All things considered, but we
Speaker 1: were back this week. He was a regular Scot. Little
Speaker 1: different because there's not as many games Benny Versus the Penny,
Speaker 1: more of myself and Looney Tunes on the TV show,
Speaker 1: so we were able to get back in the studio
Speaker 1: a normal routine. Went over there after the overnight show
Speaker 1: on Thursday morning and hung out by myself in the
Speaker 1: back room across the hall from the studio and put
Speaker 1: the finishing touches on my notes, which I have to
Speaker 1: memorize because unlike teleprepter Tom, I do not have a
Speaker 1: teleprompter and I was there for many many hours. Tom
Speaker 1: shows up. We have the infamous table read in the
Speaker 1: back and then we go sit and get miked up
Speaker 1: and put the makeup on and all that stuff and
Speaker 1: do Benny Versus the Penny Show. We'll be on tonight
Speaker 1: on in b see Sports Boston you can check it
Speaker 1: out and three shows now. The Celtics play the Orlando
Speaker 1: Magic as division leaders get together in Beantown. That game
Speaker 1: in Boston. Game starts at seven o'clock. The Celtics hosting
Speaker 1: they lead the Atlantic. They're hosting the Southeast leading Orlando Magic,
Speaker 1: and Orlando actually has a chance tonight to clinch the
Speaker 1: the season series. But we're not really worried about that.
Speaker 1: We're worried about after the game, the Celtics postgame show
Speaker 1: will take place, and then we go on after that.
Speaker 1: I think the first airing schedule, depending how long the
Speaker 1: Celtic game goes for eleven o'clock, but then it's going
Speaker 1: to air again at eleven thirty again at midnight. So
Speaker 1: three showings on NBC Sports Boston very important if you're
Speaker 1: in the Boston area. If you have NBC Sports Boston,
Speaker 1: please check that out. That is the originator of the show.
Speaker 1: That is where the show comes from, and it's produced
Speaker 1: out of NBC Sports Boston, so it's very important we
Speaker 1: do well in Boston, and it'll be on there tonight
Speaker 1: late after the Celtic game. And then also NBC Sports Philadelphia.
Speaker 1: You'll be able to get Benny Versus the Penny as well.
Speaker 1: That'll debut tonight at ten thirty tonight at ten thirty
Speaker 1: NBC Sports Boston, NBC Sports Philadelphia. Rather you can catch
Speaker 1: the first running of that at ten thirty and it
Speaker 1: will air throughout the weekend, so there'll be other opportunities
Speaker 1: you're not able to watch it or not record it,
Speaker 1: and then the Bay Area, which it's already aired in
Speaker 1: the Bay Area several times. It's going to air this morning.
Speaker 1: In fact, by the time you get this podcast, it
Speaker 1: will probably already have been broadcast, and three o'clock, three
Speaker 1: point thirty it'll be on six o'clock tonight on NBC
Speaker 1: Sports Boston nine o'clock, so a lot of showings in
Speaker 1: the Bay Area. The Warriors are not playing today, so
Speaker 1: that means they need to fill time, and there's no
Speaker 1: better filler of time than Benny versus the PA. And
Speaker 1: it'll be on Peacock all weekend, so check that out.
Speaker 1: I also have a video up later today of my
Speaker 1: wandering and they call me the Wanderer, Me and Looney Tunes,
Speaker 1: who was back for the promotional video, as we walked
Speaker 1: around the back lot at Universal Studios, and it was
Speaker 1: a little different this week in the sense that I
Speaker 1: do not believe Universal Studios, Hollywood the actual amusement park
Speaker 1: which is right above the back lot, I do not
Speaker 1: think it was open. The reason I do not think
Speaker 1: it is open when we're walking around back there every
Speaker 1: twenty minutes or every thirty minutes, I think it's every
Speaker 1: twenty minutes, there's a shuttle, you know those famous Universal
Speaker 1: Studio shuts, and they go by, and then there's like
Speaker 1: the VIP shuttle where the people are able to get
Speaker 1: out and walk around and stuff, and they have tour
Speaker 1: guides explaining what everything is. So we didn't see any
Speaker 1: of that. There were some people working on the sets,
Speaker 1: and these are like the guys that are blue collar workers,
Speaker 1: you know, the people that fix everything and make it
Speaker 1: look all all pretty and take care of the plumbing
Speaker 1: and move the stuff around. The prop people. We saw
Speaker 1: a lot of those guys. There were signs up around
Speaker 1: Universal saying red flag warning, no smoking, things like that.
Speaker 1: Because of the fire its Universal Studios is at the
Speaker 1: base of some mountains, and so obviously that's that's an
Speaker 1: issue here in southern California with everything going on, so
Speaker 1: we had a lot of that. I just want to
Speaker 1: jump to the upward balance. As we're talking about the
Speaker 1: TV show Benny Versus The Penny, got some really good
Speaker 1: I mentioned very important, very important. The show does well
Speaker 1: in Boston, and the way I approach these things, the
Speaker 1: radio show and the TV show, I never worry about
Speaker 1: the ratings. I don't now somebody, So it doesn't matter
Speaker 1: you're on overnight, We'll trust We always are getting judged, right,
Speaker 1: We're always getting judged, even doing the overnight show. I
Speaker 1: have people at other networks that are doing overnight shows.
Speaker 1: Can I keep the audience more than them? Can we
Speaker 1: can we add to the audience? Can we grow the audience? Now?
Speaker 1: Because of podcasting, we not only have the live version,
Speaker 1: but we have the podcasting version. And so we're lucky
Speaker 1: that a lot of you have been loyal. When you've
Speaker 1: listened overnight and you've worked the third shift, and then
Speaker 1: you go to the day shift, the dreaded day shift,
Speaker 1: you still enjoy the show, which is great, which is awesome,
Speaker 1: and it helps us out a lot that something about
Speaker 1: this show radiates with you that you want to be
Speaker 1: part of it. And so that's awesome, and it's great
Speaker 1: for us because I can go to the corporate weasels
Speaker 1: and point all that out. But I never worry about it.
Speaker 1: I always my position has always been since I used
Speaker 1: to worry when I first started. I'm not gonna lie
Speaker 1: to you. When I first started, I was like when
Speaker 1: I did like mid days, I used to freak out.
Speaker 1: But as I've gotten older, I spend so much time
Speaker 1: on this crap. I get to the point now I'm like, well, listen,
Speaker 1: I put all the effort in and if people are
Speaker 1: gonna listen, they're gonna listen. I'm going out there. I'm
Speaker 1: gonn tear up the dance floor. If people like it,
Speaker 1: that's great. If they don't like it, that's fine, and
Speaker 1: that'll the listener, the viewer in this case on TV,
Speaker 1: will explain to me the issues. Now. I don't know
Speaker 1: if I'm allowed to say this or not, but what
Speaker 1: the hell, I'll say it anyway. I'm very excited. We
Speaker 1: got the ratings for last week. I very rarely get
Speaker 1: the ratings update because I don't really know. I don't care.
Speaker 1: They'll tell me if the show's not bad. But we
Speaker 1: did very well last week in Boston, and we were Yeah.
Speaker 1: I don't know how much I can say and how
Speaker 1: much I can't say, but let's just say we were
Speaker 1: one of the top shows on TV in our demographic,
Speaker 1: the demographic we need to get to keep the show
Speaker 1: on the air. We were awesome. We did very well.
Speaker 1: We were on late last week too, and we killed it.
Speaker 1: When I say kill it, I'm like, top five in
Speaker 1: the market, top three in the market. We destroyed the
Speaker 1: ratings in Boston, which is awesome and thank you. I
Speaker 1: think it was all Alf making. All of his relatives
Speaker 1: and all of his friends and enemies watched the show,
Speaker 1: and a few of you other people, you know who
Speaker 1: you are in Boston. But we did very well. So
Speaker 1: in the demos that we need to get to watch
Speaker 1: the show to keep the show going, we did very well.
Speaker 1: That's only one week, and I don't really worry about it.
Speaker 1: I'm not gonna worry about it this week. I'm not
Speaker 1: gonna worry about it the coming weeks. That'll be sorted
Speaker 1: out by other people who make more money than me,
Speaker 1: who will figure out they'll crunch the numbers and all that,
Speaker 1: and that's on them. But I was very happy to
Speaker 1: hear that, because you know, I didn't ask for it
Speaker 1: and just get that kind of news. It's like, hey,
Speaker 1: that's that's pretty neat, that's pretty cool. All right. Now,
Speaker 1: turning the page on that, we have the postgame polus.
Speaker 1: If you heard last night's overnight show, it was on
Speaker 1: a Royal Rumble and the Audio Jungle, the first octagon
Speaker 1: of twenty twenty five Bad Blood as they did the tango.
Speaker 1: Who are they? Well, we have a big playoff game
Speaker 1: on Sunday. The main event this weekend the Ravens traveling
Speaker 1: to Orchard Park, New York. Or the forecast for the
Speaker 1: that particular game, it is a picture perfect day, a
Speaker 1: picture perfect day at Orchard Park, New York on Sunday, Sunday, Sunday,
Speaker 1: the updated forecast anywhere from nine to nine degrees to
Speaker 1: thirteen degrees with a chance of snow in that game,
Speaker 1: Lake effects snow for the Bills and Ravens. But leading
Speaker 1: into that game, my friend, a longtime supporter of the
Speaker 1: show and one of the great podcasters and broadcasters Sports
Speaker 1: with Coleman, he did an interview he covers the Ravens
Speaker 1: and he did it in with John Harbaugh, and there
Speaker 1: was a comment made about Bill's fans, and John Harbaugh
Speaker 1: asked him about what he said to get in trouble
Speaker 1: with the Bills fans. He then answered the question and
Speaker 1: this was like a hotspot that started a wildfire and
Speaker 1: led to Bill's Mafia weaponizing that and forming Voltron or
Speaker 1: Bill's Tron and going after my guys Sports with Coleman,
Speaker 1: and he had Malard Militia on Malarn militia crime. What
Speaker 1: is Malard militia on malardlussa crime? Makesually so Andy the
Speaker 1: comic book guy who's from Buffalo but lives in La
Speaker 1: now and runs a comic book shop. He unloaded on
Speaker 1: sports with Colman. So I'm getting feedback and I'm not
Speaker 1: involved in this. I stay off X during the day.
Speaker 1: I'm not on there. I've learned my lesson for my
Speaker 1: health and my perspective on life. It's just better I
Speaker 1: stay off there. I go on there at night during
Speaker 1: the show, and that's enough for me. I'm very popular
Speaker 1: with the porn bots. The bots that are trying to
Speaker 1: get me to sign up for their only fans account
Speaker 1: love me. If you send comments out late at night
Speaker 1: to the live show, you're going to get a lot
Speaker 1: of that. Also, it's all over the map. You get
Speaker 1: a lot of gambling, a lot of fake accounts, a
Speaker 1: large crevacous women who want you to pay for their
Speaker 1: only fans And I'm like, God, it's good. I'm sure
Speaker 1: you're up listening to a sports radio show in the
Speaker 1: middle of the night, in the middle of the night,
Speaker 1: unless unless you are not. But the octagon I thought
Speaker 1: it went pretty well. There were mixed opinions on the octagon.
Speaker 1: You can still vote if you're listening and you didn't
Speaker 1: hear the overnight radio show, It'll be up all day today,
Speaker 1: all day long, all day long. You can vote. There
Speaker 1: are three options. Just go to my ex page Ben
Speaker 1: Maler on x and you click on the profile there
Speaker 1: and my cartoon drawing avatar will come up and you
Speaker 1: can check that out and right there, many many hours
Speaker 1: to go, you can vote Sports with Coleman, Andy the
Speaker 1: Comic Book Guy, or draw Those are the three options,
Speaker 1: and Sports with Coleman at the time we are doing
Speaker 1: this podcast is leading. I am concerned though, because once
Speaker 1: we're doing this very early in the morning here on
Speaker 1: this Friday, but once the Bill's mafia start to get
Speaker 1: on their phones later today, once they're done pretending to
Speaker 1: work any the Comic Book Guy is circling the wagons
Speaker 1: of the Bill's stampede attempting to get votes here. So
Speaker 1: I have a feeling there'll be some shenanigans here, not
Speaker 1: that that ever happens, But if you want to answer
Speaker 1: the question who won the twenty twenty five Malard Verbal
Speaker 1: Octagon between Sports with Coleman, Andy the comic book guy.
Speaker 1: You can vote on that. Check that out. It'll be
Speaker 1: up throughout the day today and we'll see what happens
Speaker 1: with that. With that foody fun, let's get to a
Speaker 1: little foody fun, foody fun, let's do it. You're excited,
Speaker 1: not too much, I think early in the year it's
Speaker 1: a little slow foodie wise. They want to get through
Speaker 1: the Super Bowl and then the deals will start popping up.
Speaker 1: People eat out more once we're through the really cold
Speaker 1: months of January and February and part of March, and
Speaker 1: then it starts to warm up. But Taco Bell doesn't
Speaker 1: care about all that. They've launched a new item, steak
Speaker 1: garlic nacho fries. Now, this sounds wonderful. It might be
Speaker 1: because I'm on a fast. It might be because I'm
Speaker 1: on a fast, but it sounds wonderful. It's available for
Speaker 1: a limited time. It started yesterday, on the sixteenth day
Speaker 1: of January. But what's not to like about that. You
Speaker 1: got the fries, you got the garlic, you got the cheese,
Speaker 1: the whole thing. The steak sounds good to me. A
Speaker 1: Dominoes on Foody Fun fifty percent off pizza deal back,
Speaker 1: but for a limited time, and like every deal now
Speaker 1: there are no deals. If you walk into a fast
Speaker 1: food restaurant like Dominoes and you buy food off the menu,
Speaker 1: you are a rube. You are a sucker. You gotta
Speaker 1: get the apps. Now I realize the apps are tracking you,
Speaker 1: but you gotta get the apps all of the deals
Speaker 1: like fast food. We've talked about this in previous episodes
Speaker 1: of The Fifth Hour, but fast food is still pretty
Speaker 1: cheap if you use the apps. If you don't use
Speaker 1: the apps, you were paying a premium on all of
Speaker 1: that food. Right, you are the sucker in the room.
Speaker 1: You are the sucker in the room. I'm just saying.
Speaker 1: I'm just saying. I mean, you look at that, it's like,
Speaker 1: what all right, what in the world, What in the
Speaker 1: world are you doing? Little Caesars Pizza, Pizza Pizza. They're
Speaker 1: offering free crazy bread with any pizza purchase. That is
Speaker 1: through February eight, so that's actually through the Super Bowl,
Speaker 1: So you got some time to do that. And I
Speaker 1: saw this story and I thought this would be perfect
Speaker 1: for FOODI Fund, so I wanted to share it with you.
Speaker 1: It's from one of the food websites that I occasionally
Speaker 1: check out. This was the other day. It's from eat this,
Speaker 1: not that, eat this, not that I think, it's eat
Speaker 1: this dot com. So they had seven ways fast food
Speaker 1: chains get you to spend more money, and the I
Speaker 1: guess I'll go from seven to number one right now.
Speaker 1: This is not a list terry in England. This is
Speaker 1: a big board. It's not what I came up with.
Speaker 1: So it's not you can't say you're doing list podcast.
Speaker 1: I'm not you, jackass. Number number seven on the Big Board.
Speaker 1: Number seven. Celebrity endorsements. The power of the celebrity. I
Speaker 1: often wonder why why fast food restaurants partner with celebrities. Well,
Speaker 1: turns out, sure enough, because people buy more fast food.
Speaker 1: The Travis Scott meal with McDonald's was so successful that
Speaker 1: they ran out of ingredients because people wanted to have
Speaker 1: that connection with Travis Scott. So, celebrity endorsements they get
Speaker 1: you to spend more money because you see the celebrity
Speaker 1: and you're a sucker. First, celebta not you, but other people, toys,
Speaker 1: toys and collectibles. Bob Bernstein, the guy that created the
Speaker 1: Happy Meal in the late nineteen seventies, he said, big
Speaker 1: advertising executive, he said, we were losing our endorsements of
Speaker 1: the kids. He said, we wanted to re establish ourselves
Speaker 1: with kids and the family and say we were kid friendly.
Speaker 1: So they came up with that, and McDonald's ever since
Speaker 1: it's like one of the top toy producers and all
Speaker 1: we know the story about that. So these fast food chains,
Speaker 1: Burger King and Wendy's have had issues trying to get
Speaker 1: families because they don't give crap away, and McDonald's has
Speaker 1: always been way ahead when it comes to giving the
Speaker 1: crap away. Third party livery places like uber eats. Some
Speaker 1: of you boys deliver Uber eats or it's not just
Speaker 1: Uber Eats, but you do that kind of stuff, and
Speaker 1: that is a way to drive up the price of food.
Speaker 1: And this is what I don't get, Like, I'm glad
Speaker 1: a lot of people pay for the food. And because
Speaker 1: there's fellas that listen. I know FAMI and Minnesota for example,
Speaker 1: and some of the other guys that are big fans
Speaker 1: of the show aren't delivering Uber eats late at night.
Speaker 1: So I'm glad you guys have employees, or not employees,
Speaker 1: we have customers. The thing that just blows me always,
Speaker 1: like the surcharge on that is so ridiculous that the
Speaker 1: people that buy the food off uber eats often end
Speaker 1: up spending twice as much money. We went over this
Speaker 1: in a previous episode. And because they they end up
Speaker 1: through delivery, you got to add the fees and the
Speaker 1: tips and all that, so you end up paying a
Speaker 1: ton ton extra for what is supposed to be a
Speaker 1: cheap meal. Number four is the combo meal. You end
Speaker 1: up getting food you don't want. You upsize the combo
Speaker 1: because it's only a little bit more, and you end
Speaker 1: up getting stuff that you didn't really want when you
Speaker 1: went into the store. Number three is the dreaded kiosk. Yeah,
Speaker 1: customers who ordered at the kiosk, we talked about this
Speaker 1: in the past two but they spent almost ten percent
Speaker 1: more than those that order from a human Now. The
Speaker 1: reason that that works out the way it does is
Speaker 1: because the people working at fast food restaurants just want
Speaker 1: to get your order and get the hell to get
Speaker 1: your way, and they want to make your food and
Speaker 1: they want to move on to the next customer. But
Speaker 1: the kiosk is ai. It's robotic, and they obviously don't care,
Speaker 1: and so they upsell you. Say, would you like to
Speaker 1: add fries? Would you like to add GUACAMOLEI would you
Speaker 1: like to have add a stick up your ass? And
Speaker 1: you're like, yeah, that was pretty good. I'd like to
Speaker 1: add a stick up my ass. That's solid. I'll add that.
Speaker 1: Why not, I'll coick the little button. It's only an
Speaker 1: extra seventy five cents for the stick up my ass. Wonderful.
Speaker 1: I was attracted to the giant metal cock number two,
Speaker 1: the buy one, get one free option where people end
Speaker 1: up not realizing that the price of they ignore the
Speaker 1: high cost of the item the buy one item, and
Speaker 1: they end up getting They think they're getting a better
Speaker 1: deal because they're getting two items. But the they say,
Speaker 1: the people that study this stuff, they claim, well, it's
Speaker 1: drives up sales because people think they're getting better. And
Speaker 1: then think about the write up the markup on this food.
Speaker 1: If they raise the prices they give you two for one,
Speaker 1: they're still making money on it, giving you two for
Speaker 1: the price of one. So when you go in there
Speaker 1: and buy one, what a ripoff that might be? Or
Speaker 1: it must be? And N one number one is a
Speaker 1: trick that every business, every retail business uses. It is
Speaker 1: a weasel move in terms of pricing. So weasel move
Speaker 1: and menu items are priced to end at what that's right,
Speaker 1: ninety nine sense, kind of like when you buy gas,
Speaker 1: you buy gasoline and they price it at ninety nine
Speaker 1: cents at the end normally, normally now you know, one
Speaker 1: of those other things. Sometimes they will not do that,
Speaker 1: but normally it's they try to keep it right around
Speaker 1: ninety seven, ninety eight, ninety nine percent. And it is
Speaker 1: the term is psychological pricing. Psychological pricing. They are able
Speaker 1: to trick you into thinking the price is significantly lower
Speaker 1: than it is. It is a glitch that we all have.
Speaker 1: And the marketing people who study human nature and so
Speaker 1: they raise prices, and they know when they raise the price,
Speaker 1: demand's gonna fall. But rather than go to five dollars,
Speaker 1: if they go to four ninety nine, or rather than
Speaker 1: go to four dollars and go to three ninety nine,
Speaker 1: perception will be, hey, it's not that bad. I'm actually
Speaker 1: getting a deal. It's not. It's not five dollars, it's
Speaker 1: four ninety nine. If they change the name of five
Speaker 1: guys to four ninety nine guys, that would be a
Speaker 1: better deal, a much better deal. All right, time now
Speaker 1: for the idiom of the week. The idiom of the
Speaker 1: week on the Fifth Hour podcast. So the endeam this
Speaker 1: week is a tribute. It is paying homage to Doc mic.
Speaker 1: Now Doc Mike doesn't call the show as much anymore.
Speaker 1: He's in Chicago. He's I'm still working, but he's busy
Speaker 1: and he's not up and we're on anymore. So he
Speaker 1: didn't call very often. But in honor of Doc Mike,
Speaker 1: the idiom of the week is piss poor, piss poor,
Speaker 1: the idiom of the week. Now, this is gonna be
Speaker 1: amazing audio for the doc. The good doc. You got
Speaker 1: the Doc, Doc Mike. So urine, that's right. Urine has
Speaker 1: been used going back to the Roman times and even
Speaker 1: before that as a preparatory item for tanning, to help
Speaker 1: remove the hair from hides before applying tanning agents and whatnot.
Speaker 1: The Romans the famous story they collected urine for the
Speaker 1: purpose of systemically and for that purpose I should say systemically,
Speaker 1: which is for the tanning and whatnot. And they even
Speaker 1: the Emperor of Rome in the first century put attack
Speaker 1: on piss. They put a tax on urine. Now that
Speaker 1: was obviously way before any of us we're around from
Speaker 1: that time, the the first century a d. The emperor.
Speaker 1: I guess the guy's kid objected to the the tax
Speaker 1: revenues they were making from urine. And the legend is
Speaker 1: that the Emperor of Rome, the first Emperor uh Vespian
Speaker 1: I believe is his name. Anyway, he responded by saying
Speaker 1: to his son, money doesn't smell. And a version of
Speaker 1: that line is still used today that you know, money
Speaker 1: isn't tainted by how it starts. You know, it's all
Speaker 1: money is good money. Blah blah blah blah blah. That
Speaker 1: started because of the first first century Roman emperor. Now,
Speaker 1: in terms of what we're dealing with here, the the
Speaker 1: origins of the idiom piss poor. It actually has nothing
Speaker 1: to do with tanny, It has nothing to do with
Speaker 1: the Romans and none of that. The current theory suggests
Speaker 1: that it was invented during the Second World War. That
Speaker 1: there are the first written examples go back to nineteen
Speaker 1: forty six, the year my late mother was born. Nineteen
Speaker 1: forty six. And though it is still classified as slang,
Speaker 1: and you know dictionaries and all that, the origins rather obvious, right,
Speaker 1: piss began being attacked attached to a bunch of other words.
Speaker 1: This is in the twentieth century to help kind of
Speaker 1: jazz up their meaning, right, the jazz up the meaning
Speaker 1: and all that. It was Ezra Pound who invented the
Speaker 1: term piss rotten. Piss rotten. That would be in nineteen forty,
Speaker 1: so we're going back a few years. Nineteen forty that
Speaker 1: that began. And if you don't know Ezra Pound is
Speaker 1: it was. He was a poet and a critic, an
Speaker 1: American poet, so he came up with the term piss rotten.
Speaker 1: And ever since then there's been piss easy, which means
Speaker 1: something's very easy, piss weak, you are cowardly, you're pathetic,
Speaker 1: piss elegant and that is refined and pretentious. You're piss elegant.
Speaker 1: There's obviously piss ant. There's that means you're meaningless and small,
Speaker 1: piss awful, which is very unpleasant, and piss poor. So
Speaker 1: there he is. During the Second World War terms it
Speaker 1: seems that some of the equipment was not not up
Speaker 1: to snuff. Not up to snuff, shall we say. So
Speaker 1: there it is. That is the idiom of the week,
Speaker 1: piss poor. Get out on that. No NFL today, there's
Speaker 1: some basketball. Make sure to check out Benny versus the
Speaker 1: Pennies on Peacock. My guy Danny G will be producing
Speaker 1: this podcast and he will be back with me on
Speaker 1: the microphone. Should be back with me on the Saturday
Speaker 1: Pod and the Sunday Pod. Have a wonderful Friday. Thank you,
Speaker 1: thank you, thank you for listening to this podcast, and
Speaker 1: we'll catch you next time later. Skater, huh asta pasta?
Speaker 1: Did I get that right? Danny wrong? Arivaderce, you killed
Speaker 1: it now, let's blow this popsicle stand Nah, all right,
Speaker 1: the show's over, Go home, got a murder, I gotta
Speaker 1: go