1 00:00:00,680 --> 00:00:02,240 Speaker 1: Kabbooms. 2 00:00:02,279 --> 00:00:05,360 Speaker 2: If you thought four hours a day, twelve hundred minutes 3 00:00:05,400 --> 00:00:09,160 Speaker 2: a week was enough, think again. He's the last remnants 4 00:00:09,200 --> 00:00:12,480 Speaker 2: of the Old Republic, a soul fashion of fairness. He 5 00:00:12,560 --> 00:00:15,480 Speaker 2: treats crackheads in the ghetto cutter the same as the 6 00:00:15,600 --> 00:00:17,439 Speaker 2: rich pill poppers in the penthouse. 7 00:00:18,040 --> 00:00:18,360 Speaker 1: Wow. 8 00:00:18,560 --> 00:00:22,280 Speaker 2: The Clearinghouse of Hot takes break free for something special. 9 00:00:22,640 --> 00:00:30,680 Speaker 2: The Fifth Hour with Ben Maller starts right now. 10 00:00:28,960 --> 00:00:34,720 Speaker 1: In the air everywhere The Fifth Hour with Me, Ben 11 00:00:34,800 --> 00:00:38,800 Speaker 1: Mallor and Danny g Radio. He's on assignment. He'll be 12 00:00:38,840 --> 00:00:42,640 Speaker 1: back on Saturday and hopefully Sunday as well. But it 13 00:00:42,720 --> 00:00:45,800 Speaker 1: is the Fifth Hour. Happy Friday, the seventeenth day of 14 00:00:46,440 --> 00:00:54,720 Speaker 1: January in the Bonus Weekend podcast on National Bootleggers Day 15 00:00:54,760 --> 00:01:00,880 Speaker 1: today every January seventeenth to mark the start of prohibition 16 00:01:01,800 --> 00:01:04,200 Speaker 1: in the US. What a great idea that was, What 17 00:01:04,360 --> 00:01:08,880 Speaker 1: a wonderful idea that was. It's also the birthday of 18 00:01:09,200 --> 00:01:13,680 Speaker 1: al Capone. How much money did al Capone make as 19 00:01:13,720 --> 00:01:16,520 Speaker 1: a bootlegger? Now here's a fun fact to begin the 20 00:01:16,520 --> 00:01:20,760 Speaker 1: Fifth Hour podcast. When I was a little kid, I 21 00:01:20,840 --> 00:01:25,160 Speaker 1: remember hearing my grandfather on my mom's dad tell a 22 00:01:25,240 --> 00:01:31,000 Speaker 1: story at dinner when he was growing up in Massachusetts. 23 00:01:32,040 --> 00:01:37,120 Speaker 1: At one point he did some bootlegging. There's some bootlegging 24 00:01:37,160 --> 00:01:40,680 Speaker 1: in the Malar family, which was a different name. But 25 00:01:41,120 --> 00:01:44,920 Speaker 1: back in the day, he went up to Canada. Prohibition 26 00:01:45,040 --> 00:01:48,960 Speaker 1: started on January seventeenth, nineteen twenty, so one hundred and 27 00:01:49,040 --> 00:01:54,640 Speaker 1: five years ago. And the gangsters and mafioso the underworld. 28 00:01:55,280 --> 00:02:00,720 Speaker 1: They made a fortune, right, they made for you think 29 00:02:00,720 --> 00:02:06,360 Speaker 1: about the Roaring twenties with jazz and booze and all 30 00:02:06,440 --> 00:02:09,400 Speaker 1: of that, all of that. But the bootleggers in the 31 00:02:09,440 --> 00:02:11,840 Speaker 1: south went to Mexico obviously in the north they went 32 00:02:11,880 --> 00:02:15,480 Speaker 1: to Canada and they made an absolutely. I don't think 33 00:02:15,560 --> 00:02:18,880 Speaker 1: my family, my grandfather, I don't think he made that much. 34 00:02:19,800 --> 00:02:21,800 Speaker 1: Otherwise I'd be in a better situation than I am. 35 00:02:21,919 --> 00:02:25,960 Speaker 1: But you know, it buzzed around with it, why not. Yeah, 36 00:02:26,040 --> 00:02:29,519 Speaker 1: it's also there's a bunch of these other dopey holidays. 37 00:02:29,800 --> 00:02:34,360 Speaker 1: It's Benjamin Franklin Day today. No, I am not named 38 00:02:34,360 --> 00:02:38,680 Speaker 1: after Benjamin Franklin. I am not. Yeah, but one of 39 00:02:38,720 --> 00:02:43,480 Speaker 1: our founding father this is he the greatest founding father. Yeah, 40 00:02:43,480 --> 00:02:48,399 Speaker 1: this is the anniversary of his birth. So I can't 41 00:02:48,400 --> 00:02:51,280 Speaker 1: say happy birthday because he's dead. But Benjamin Franklin who 42 00:02:52,080 --> 00:02:59,920 Speaker 1: made so many contributions, including the science the famous story 43 00:03:00,080 --> 00:03:06,720 Speaker 1: of Ben Franklin inventing the lightning rod nineteen well non 44 00:03:06,880 --> 00:03:11,880 Speaker 1: nineteen seventeen, it was like seventeen fifty something. And he 45 00:03:12,360 --> 00:03:16,200 Speaker 1: coined the term battery. How about that? That was a 46 00:03:16,240 --> 00:03:18,560 Speaker 1: Benjamin Franklin to when we say battery, I need some 47 00:03:18,600 --> 00:03:22,359 Speaker 1: new batteries. He also came up with the term charge 48 00:03:23,160 --> 00:03:29,880 Speaker 1: conductor and electrify. Those are all Benjamin Franklin terms common 49 00:03:30,000 --> 00:03:34,400 Speaker 1: terms that he came up with that we still used to. 50 00:03:34,639 --> 00:03:38,680 Speaker 1: What a legacy for Benjamin Franklin also founded the first 51 00:03:39,200 --> 00:03:46,360 Speaker 1: subscription library in the seventeen thirties, the Library Common in Philadelphia, 52 00:03:47,360 --> 00:03:51,040 Speaker 1: and in nineteen I keep saying nineteen, it's the seventeen hunderies. 53 00:03:51,320 --> 00:03:55,640 Speaker 1: Seventeen forty one. Ben Franklin. His pamphlet on the Need 54 00:03:55,680 --> 00:04:00,200 Speaker 1: to Educate Youth in Pennsylvania resulted in the founding of 55 00:04:00,480 --> 00:04:05,400 Speaker 1: the modern day University of Pennsylvania, penn that to this 56 00:04:05,640 --> 00:04:11,520 Speaker 1: day remains one of the bougie institutions in America. That 57 00:04:11,560 --> 00:04:16,000 Speaker 1: was all because of Benjamin Franklin. But wait, there's more. 58 00:04:16,760 --> 00:04:20,760 Speaker 1: Benjamin Franklin in the seventeen seventies, became the first American 59 00:04:20,839 --> 00:04:24,760 Speaker 1: ambassador to France. Now, I remember reading stories years ago 60 00:04:24,800 --> 00:04:27,840 Speaker 1: that he really enjoyed the ladies in France and they 61 00:04:27,960 --> 00:04:31,200 Speaker 1: enjoyed him. He really went for it when he went 62 00:04:31,240 --> 00:04:33,680 Speaker 1: to France. But he was born on this day, seventeen 63 00:04:33,920 --> 00:04:40,040 Speaker 1: o six, Benjamin Franklin born to an English soap and 64 00:04:40,200 --> 00:04:46,640 Speaker 1: candle maker that was his pops in seventeen six, and 65 00:04:47,520 --> 00:04:50,920 Speaker 1: when he was twenty three years old he purchased a 66 00:04:51,000 --> 00:04:56,040 Speaker 1: newspaper and made a fortune the Pennsylvania Gazette, made a 67 00:04:56,080 --> 00:05:01,600 Speaker 1: fortune publishing. He used a fake name, pseudonym, and you 68 00:05:01,600 --> 00:05:05,240 Speaker 1: didn't use Benjamin Franklin's embarrassed by that. So interesting life, 69 00:05:05,279 --> 00:05:08,000 Speaker 1: but it's about Benjamin Franklin day today as well. On 70 00:05:08,040 --> 00:05:13,800 Speaker 1: this podcast, we have The Wanderer, the postgame Palooza, upward Bound, 71 00:05:14,000 --> 00:05:16,159 Speaker 1: or we'll get to that, maybe have a little foody 72 00:05:16,160 --> 00:05:19,000 Speaker 1: fun if we have time in the idiom of the week, 73 00:05:19,240 --> 00:05:25,640 Speaker 1: but we begin with the Wanderer and it is back it, 74 00:05:25,680 --> 00:05:28,039 Speaker 1: What is it? What is it? Well, that would be 75 00:05:28,680 --> 00:05:31,839 Speaker 1: Benny versus the Penny in studio. Now, we talked about 76 00:05:31,920 --> 00:05:35,160 Speaker 1: last week having to do the show from home. We 77 00:05:35,160 --> 00:05:38,400 Speaker 1: were chased out of our main studio because of the 78 00:05:38,680 --> 00:05:43,479 Speaker 1: wildfires here in the LA area, and they closed down 79 00:05:43,520 --> 00:05:45,080 Speaker 1: the studio, so we were not able to get us 80 00:05:45,080 --> 00:05:47,600 Speaker 1: so we did the show from home. Before we get 81 00:05:47,640 --> 00:05:50,880 Speaker 1: into the return of Benny Versus the Penny, I do 82 00:05:51,000 --> 00:05:53,640 Speaker 1: have to point out I thought for a show that 83 00:05:53,720 --> 00:05:55,880 Speaker 1: was put together at the last minute, Vinnie and the 84 00:05:55,920 --> 00:05:59,719 Speaker 1: guys in Boston did a wonderful job making the show 85 00:05:59,800 --> 00:06:03,600 Speaker 1: as seamless as possible, and we had all of the 86 00:06:03,640 --> 00:06:08,280 Speaker 1: bells and whistles that we needed doing the show from 87 00:06:08,839 --> 00:06:11,799 Speaker 1: our homes. I have this studio which I'm actually broadcasting 88 00:06:11,800 --> 00:06:13,880 Speaker 1: in right now, which is the podcast studio, which I 89 00:06:13,880 --> 00:06:16,880 Speaker 1: do the radio show from occasionally, and I do the 90 00:06:16,920 --> 00:06:19,120 Speaker 1: podcast out of here. So I built this own, my 91 00:06:19,160 --> 00:06:21,400 Speaker 1: own little studio, which I actually I want you to know, 92 00:06:21,440 --> 00:06:24,480 Speaker 1: I built this before COVID. I've talked about this a 93 00:06:24,520 --> 00:06:29,279 Speaker 1: few times on the podcast, but before COVID. In twenty seventeen, 94 00:06:29,360 --> 00:06:33,960 Speaker 1: the year the cheating Astros cheated their way to the 95 00:06:34,000 --> 00:06:35,599 Speaker 1: World Series. They didn't win the World Series, but they 96 00:06:35,680 --> 00:06:37,640 Speaker 1: cheated their word of the World Series. But in twenty seventeen, 97 00:06:38,960 --> 00:06:44,360 Speaker 1: I did fill in work remotely for Wei out of Boston, 98 00:06:44,480 --> 00:06:48,120 Speaker 1: and so I built this studio and it was at 99 00:06:48,160 --> 00:06:52,719 Speaker 1: the last house that I lived in and moved it 100 00:06:52,760 --> 00:06:54,640 Speaker 1: and bought all the equipment and everything, and so I 101 00:06:54,680 --> 00:06:59,760 Speaker 1: still have all of the nonsense here to do radio. 102 00:07:00,440 --> 00:07:04,120 Speaker 1: And I only started doing the Fox Sports Radio show 103 00:07:04,160 --> 00:07:07,520 Speaker 1: from the home studio during COVID. Before that though, I 104 00:07:07,520 --> 00:07:09,679 Speaker 1: only did the Boston stuff. But I had everything ready 105 00:07:09,680 --> 00:07:12,160 Speaker 1: to go, and I did the podcast and all that. 106 00:07:12,320 --> 00:07:15,680 Speaker 1: So I had all the equipment and had a green screen. 107 00:07:17,080 --> 00:07:22,840 Speaker 1: Cause years ago we fetched around on YouTube with a 108 00:07:22,960 --> 00:07:26,440 Speaker 1: version of Benny Versus the Penny. On the YouTube, we 109 00:07:26,480 --> 00:07:29,480 Speaker 1: had a live chat going. Some of you guys participated 110 00:07:29,480 --> 00:07:33,120 Speaker 1: in that. I know Alf was part of that, and 111 00:07:33,160 --> 00:07:35,120 Speaker 1: that was before Ferd Dog was a member of the 112 00:07:35,160 --> 00:07:39,480 Speaker 1: Malord militia, and there were some others just Josh and Cincinnati, 113 00:07:40,400 --> 00:07:43,480 Speaker 1: our friend from the Bay Area who passed away at 114 00:07:43,520 --> 00:07:46,280 Speaker 1: the end of last year. He was on there as well, 115 00:07:46,320 --> 00:07:48,520 Speaker 1: and a bunch of the other regulars were participating in that. 116 00:07:48,520 --> 00:07:50,200 Speaker 1: So I had this green screen, so I dusted that 117 00:07:50,360 --> 00:07:53,000 Speaker 1: off and I had everything I needed. I was ready 118 00:07:53,040 --> 00:07:55,400 Speaker 1: to go. It was good to go, So I thought 119 00:07:55,440 --> 00:07:58,480 Speaker 1: the show looked pretty good. All things considered, but we 120 00:07:58,480 --> 00:08:01,200 Speaker 1: were back this week. He was a regular Scot. Little 121 00:08:01,240 --> 00:08:04,600 Speaker 1: different because there's not as many games Benny Versus the Penny, 122 00:08:04,640 --> 00:08:10,800 Speaker 1: more of myself and Looney Tunes on the TV show, 123 00:08:11,480 --> 00:08:13,680 Speaker 1: so we were able to get back in the studio 124 00:08:13,960 --> 00:08:17,520 Speaker 1: a normal routine. Went over there after the overnight show 125 00:08:18,480 --> 00:08:21,720 Speaker 1: on Thursday morning and hung out by myself in the 126 00:08:21,760 --> 00:08:25,600 Speaker 1: back room across the hall from the studio and put 127 00:08:25,640 --> 00:08:28,600 Speaker 1: the finishing touches on my notes, which I have to 128 00:08:28,640 --> 00:08:31,600 Speaker 1: memorize because unlike teleprepter Tom, I do not have a 129 00:08:31,640 --> 00:08:37,559 Speaker 1: teleprompter and I was there for many many hours. Tom 130 00:08:37,600 --> 00:08:42,120 Speaker 1: shows up. We have the infamous table read in the 131 00:08:42,160 --> 00:08:45,200 Speaker 1: back and then we go sit and get miked up 132 00:08:45,240 --> 00:08:47,439 Speaker 1: and put the makeup on and all that stuff and 133 00:08:48,040 --> 00:08:51,760 Speaker 1: do Benny Versus the Penny Show. We'll be on tonight 134 00:08:52,800 --> 00:08:58,160 Speaker 1: on in b see Sports Boston you can check it 135 00:08:58,200 --> 00:09:01,719 Speaker 1: out and three shows now. The Celtics play the Orlando 136 00:09:02,400 --> 00:09:06,679 Speaker 1: Magic as division leaders get together in Beantown. That game 137 00:09:06,720 --> 00:09:10,280 Speaker 1: in Boston. Game starts at seven o'clock. The Celtics hosting 138 00:09:10,360 --> 00:09:15,640 Speaker 1: they lead the Atlantic. They're hosting the Southeast leading Orlando Magic, 139 00:09:16,040 --> 00:09:20,120 Speaker 1: and Orlando actually has a chance tonight to clinch the 140 00:09:20,120 --> 00:09:22,960 Speaker 1: the season series. But we're not really worried about that. 141 00:09:22,960 --> 00:09:27,400 Speaker 1: We're worried about after the game, the Celtics postgame show 142 00:09:27,400 --> 00:09:29,200 Speaker 1: will take place, and then we go on after that. 143 00:09:30,720 --> 00:09:33,079 Speaker 1: I think the first airing schedule, depending how long the 144 00:09:33,120 --> 00:09:35,800 Speaker 1: Celtic game goes for eleven o'clock, but then it's going 145 00:09:35,840 --> 00:09:38,160 Speaker 1: to air again at eleven thirty again at midnight. So 146 00:09:38,320 --> 00:09:42,880 Speaker 1: three showings on NBC Sports Boston very important if you're 147 00:09:42,880 --> 00:09:45,200 Speaker 1: in the Boston area. If you have NBC Sports Boston, 148 00:09:45,520 --> 00:09:50,080 Speaker 1: please check that out. That is the originator of the show. 149 00:09:50,360 --> 00:09:53,240 Speaker 1: That is where the show comes from, and it's produced 150 00:09:53,280 --> 00:09:55,760 Speaker 1: out of NBC Sports Boston, so it's very important we 151 00:09:55,800 --> 00:10:01,440 Speaker 1: do well in Boston, and it'll be on there tonight 152 00:10:01,600 --> 00:10:06,640 Speaker 1: late after the Celtic game. And then also NBC Sports Philadelphia. 153 00:10:06,679 --> 00:10:09,840 Speaker 1: You'll be able to get Benny Versus the Penny as well. 154 00:10:10,440 --> 00:10:16,080 Speaker 1: That'll debut tonight at ten thirty tonight at ten thirty 155 00:10:16,200 --> 00:10:20,160 Speaker 1: NBC Sports Boston, NBC Sports Philadelphia. Rather you can catch 156 00:10:20,200 --> 00:10:22,800 Speaker 1: the first running of that at ten thirty and it 157 00:10:22,840 --> 00:10:28,360 Speaker 1: will air throughout the weekend, so there'll be other opportunities 158 00:10:28,440 --> 00:10:30,920 Speaker 1: you're not able to watch it or not record it, 159 00:10:30,960 --> 00:10:32,880 Speaker 1: and then the Bay Area, which it's already aired in 160 00:10:32,920 --> 00:10:37,320 Speaker 1: the Bay Area several times. It's going to air this morning. 161 00:10:37,360 --> 00:10:39,000 Speaker 1: In fact, by the time you get this podcast, it 162 00:10:39,000 --> 00:10:43,959 Speaker 1: will probably already have been broadcast, and three o'clock, three 163 00:10:44,000 --> 00:10:47,120 Speaker 1: point thirty it'll be on six o'clock tonight on NBC 164 00:10:47,200 --> 00:10:50,760 Speaker 1: Sports Boston nine o'clock, so a lot of showings in 165 00:10:50,800 --> 00:10:53,920 Speaker 1: the Bay Area. The Warriors are not playing today, so 166 00:10:53,960 --> 00:10:56,400 Speaker 1: that means they need to fill time, and there's no 167 00:10:56,520 --> 00:11:00,320 Speaker 1: better filler of time than Benny versus the PA. And 168 00:11:00,320 --> 00:11:03,120 Speaker 1: it'll be on Peacock all weekend, so check that out. 169 00:11:03,120 --> 00:11:05,400 Speaker 1: I also have a video up later today of my 170 00:11:05,920 --> 00:11:09,040 Speaker 1: wandering and they call me the Wanderer, Me and Looney Tunes, 171 00:11:09,040 --> 00:11:12,000 Speaker 1: who was back for the promotional video, as we walked 172 00:11:12,000 --> 00:11:14,920 Speaker 1: around the back lot at Universal Studios, and it was 173 00:11:14,960 --> 00:11:18,400 Speaker 1: a little different this week in the sense that I 174 00:11:18,520 --> 00:11:22,120 Speaker 1: do not believe Universal Studios, Hollywood the actual amusement park 175 00:11:22,160 --> 00:11:25,480 Speaker 1: which is right above the back lot, I do not 176 00:11:25,720 --> 00:11:29,000 Speaker 1: think it was open. The reason I do not think 177 00:11:29,000 --> 00:11:32,200 Speaker 1: it is open when we're walking around back there every 178 00:11:33,240 --> 00:11:35,880 Speaker 1: twenty minutes or every thirty minutes, I think it's every 179 00:11:35,880 --> 00:11:39,000 Speaker 1: twenty minutes, there's a shuttle, you know those famous Universal 180 00:11:39,040 --> 00:11:41,720 Speaker 1: Studio shuts, and they go by, and then there's like 181 00:11:41,760 --> 00:11:43,959 Speaker 1: the VIP shuttle where the people are able to get 182 00:11:43,960 --> 00:11:46,160 Speaker 1: out and walk around and stuff, and they have tour 183 00:11:46,200 --> 00:11:49,600 Speaker 1: guides explaining what everything is. So we didn't see any 184 00:11:49,600 --> 00:11:51,880 Speaker 1: of that. There were some people working on the sets, 185 00:11:52,880 --> 00:11:55,560 Speaker 1: and these are like the guys that are blue collar workers, 186 00:11:55,559 --> 00:11:57,400 Speaker 1: you know, the people that fix everything and make it 187 00:11:57,440 --> 00:11:59,960 Speaker 1: look all all pretty and take care of the plumbing 188 00:12:00,320 --> 00:12:02,760 Speaker 1: and move the stuff around. The prop people. We saw 189 00:12:02,800 --> 00:12:06,000 Speaker 1: a lot of those guys. There were signs up around 190 00:12:06,080 --> 00:12:09,280 Speaker 1: Universal saying red flag warning, no smoking, things like that. 191 00:12:09,440 --> 00:12:12,560 Speaker 1: Because of the fire its Universal Studios is at the 192 00:12:12,600 --> 00:12:16,679 Speaker 1: base of some mountains, and so obviously that's that's an 193 00:12:16,720 --> 00:12:21,600 Speaker 1: issue here in southern California with everything going on, so 194 00:12:21,640 --> 00:12:23,160 Speaker 1: we had a lot of that. I just want to 195 00:12:23,240 --> 00:12:25,160 Speaker 1: jump to the upward balance. As we're talking about the 196 00:12:25,160 --> 00:12:28,559 Speaker 1: TV show Benny Versus The Penny, got some really good 197 00:12:30,280 --> 00:12:34,920 Speaker 1: I mentioned very important, very important. The show does well 198 00:12:34,960 --> 00:12:39,320 Speaker 1: in Boston, and the way I approach these things, the 199 00:12:39,400 --> 00:12:42,479 Speaker 1: radio show and the TV show, I never worry about 200 00:12:43,840 --> 00:12:47,000 Speaker 1: the ratings. I don't now somebody, So it doesn't matter 201 00:12:47,080 --> 00:12:49,360 Speaker 1: you're on overnight, We'll trust We always are getting judged, right, 202 00:12:49,360 --> 00:12:52,600 Speaker 1: We're always getting judged, even doing the overnight show. I 203 00:12:52,720 --> 00:12:55,200 Speaker 1: have people at other networks that are doing overnight shows. 204 00:12:55,200 --> 00:12:58,200 Speaker 1: Can I keep the audience more than them? Can we 205 00:12:58,640 --> 00:13:01,400 Speaker 1: can we add to the audience? Can we grow the audience? Now? 206 00:13:01,520 --> 00:13:05,600 Speaker 1: Because of podcasting, we not only have the live version, 207 00:13:05,640 --> 00:13:08,400 Speaker 1: but we have the podcasting version. And so we're lucky 208 00:13:08,440 --> 00:13:10,400 Speaker 1: that a lot of you have been loyal. When you've 209 00:13:10,400 --> 00:13:13,800 Speaker 1: listened overnight and you've worked the third shift, and then 210 00:13:13,840 --> 00:13:16,040 Speaker 1: you go to the day shift, the dreaded day shift, 211 00:13:16,960 --> 00:13:19,440 Speaker 1: you still enjoy the show, which is great, which is awesome, 212 00:13:19,880 --> 00:13:23,200 Speaker 1: and it helps us out a lot that something about 213 00:13:23,200 --> 00:13:25,360 Speaker 1: this show radiates with you that you want to be 214 00:13:25,400 --> 00:13:27,959 Speaker 1: part of it. And so that's awesome, and it's great 215 00:13:28,000 --> 00:13:30,480 Speaker 1: for us because I can go to the corporate weasels 216 00:13:30,520 --> 00:13:33,760 Speaker 1: and point all that out. But I never worry about it. 217 00:13:33,760 --> 00:13:36,240 Speaker 1: I always my position has always been since I used 218 00:13:36,240 --> 00:13:37,880 Speaker 1: to worry when I first started. I'm not gonna lie 219 00:13:37,880 --> 00:13:39,199 Speaker 1: to you. When I first started, I was like when 220 00:13:39,200 --> 00:13:42,000 Speaker 1: I did like mid days, I used to freak out. 221 00:13:42,559 --> 00:13:46,000 Speaker 1: But as I've gotten older, I spend so much time 222 00:13:46,000 --> 00:13:48,720 Speaker 1: on this crap. I get to the point now I'm like, well, listen, 223 00:13:49,160 --> 00:13:51,679 Speaker 1: I put all the effort in and if people are 224 00:13:51,679 --> 00:13:54,600 Speaker 1: gonna listen, they're gonna listen. I'm going out there. I'm 225 00:13:54,600 --> 00:13:56,080 Speaker 1: gonn tear up the dance floor. If people like it, 226 00:13:56,080 --> 00:13:58,160 Speaker 1: that's great. If they don't like it, that's fine, and 227 00:13:58,200 --> 00:14:01,240 Speaker 1: that'll the listener, the viewer in this case on TV, 228 00:14:01,360 --> 00:14:04,160 Speaker 1: will explain to me the issues. Now. I don't know 229 00:14:04,200 --> 00:14:05,480 Speaker 1: if I'm allowed to say this or not, but what 230 00:14:05,520 --> 00:14:08,320 Speaker 1: the hell, I'll say it anyway. I'm very excited. We 231 00:14:08,360 --> 00:14:10,520 Speaker 1: got the ratings for last week. I very rarely get 232 00:14:10,520 --> 00:14:12,719 Speaker 1: the ratings update because I don't really know. I don't care. 233 00:14:12,760 --> 00:14:15,480 Speaker 1: They'll tell me if the show's not bad. But we 234 00:14:15,559 --> 00:14:21,160 Speaker 1: did very well last week in Boston, and we were Yeah. 235 00:14:21,160 --> 00:14:22,200 Speaker 1: I don't know how much I can say and how 236 00:14:22,240 --> 00:14:25,040 Speaker 1: much I can't say, but let's just say we were 237 00:14:25,040 --> 00:14:27,560 Speaker 1: one of the top shows on TV in our demographic, 238 00:14:27,640 --> 00:14:29,760 Speaker 1: the demographic we need to get to keep the show 239 00:14:29,800 --> 00:14:33,240 Speaker 1: on the air. We were awesome. We did very well. 240 00:14:33,280 --> 00:14:37,200 Speaker 1: We were on late last week too, and we killed it. 241 00:14:37,920 --> 00:14:40,440 Speaker 1: When I say kill it, I'm like, top five in 242 00:14:40,480 --> 00:14:43,760 Speaker 1: the market, top three in the market. We destroyed the 243 00:14:43,880 --> 00:14:48,840 Speaker 1: ratings in Boston, which is awesome and thank you. I 244 00:14:48,880 --> 00:14:51,680 Speaker 1: think it was all Alf making. All of his relatives 245 00:14:51,720 --> 00:14:54,400 Speaker 1: and all of his friends and enemies watched the show, 246 00:14:54,720 --> 00:14:56,640 Speaker 1: and a few of you other people, you know who 247 00:14:56,640 --> 00:15:00,280 Speaker 1: you are in Boston. But we did very well. So 248 00:15:00,360 --> 00:15:02,440 Speaker 1: in the demos that we need to get to watch 249 00:15:02,480 --> 00:15:04,840 Speaker 1: the show to keep the show going, we did very well. 250 00:15:04,840 --> 00:15:06,600 Speaker 1: That's only one week, and I don't really worry about it. 251 00:15:06,600 --> 00:15:08,240 Speaker 1: I'm not gonna worry about it this week. I'm not 252 00:15:08,240 --> 00:15:11,960 Speaker 1: gonna worry about it the coming weeks. That'll be sorted 253 00:15:11,960 --> 00:15:14,640 Speaker 1: out by other people who make more money than me, 254 00:15:15,160 --> 00:15:18,280 Speaker 1: who will figure out they'll crunch the numbers and all that, 255 00:15:19,280 --> 00:15:21,000 Speaker 1: and that's on them. But I was very happy to 256 00:15:21,000 --> 00:15:23,080 Speaker 1: hear that, because you know, I didn't ask for it 257 00:15:23,160 --> 00:15:24,800 Speaker 1: and just get that kind of news. It's like, hey, 258 00:15:24,840 --> 00:15:27,320 Speaker 1: that's that's pretty neat, that's pretty cool. All right. Now, 259 00:15:27,400 --> 00:15:30,120 Speaker 1: turning the page on that, we have the postgame polus. 260 00:15:30,200 --> 00:15:33,680 Speaker 1: If you heard last night's overnight show, it was on 261 00:15:34,560 --> 00:15:41,160 Speaker 1: a Royal Rumble and the Audio Jungle, the first octagon 262 00:15:41,360 --> 00:15:46,360 Speaker 1: of twenty twenty five Bad Blood as they did the tango. 263 00:15:47,320 --> 00:15:50,200 Speaker 1: Who are they? Well, we have a big playoff game 264 00:15:50,400 --> 00:15:54,400 Speaker 1: on Sunday. The main event this weekend the Ravens traveling 265 00:15:54,440 --> 00:15:58,080 Speaker 1: to Orchard Park, New York. Or the forecast for the 266 00:15:58,120 --> 00:16:02,360 Speaker 1: that particular game, it is a picture perfect day, a 267 00:16:02,520 --> 00:16:07,720 Speaker 1: picture perfect day at Orchard Park, New York on Sunday, Sunday, Sunday, 268 00:16:07,800 --> 00:16:11,840 Speaker 1: the updated forecast anywhere from nine to nine degrees to 269 00:16:12,160 --> 00:16:17,720 Speaker 1: thirteen degrees with a chance of snow in that game, 270 00:16:17,840 --> 00:16:20,440 Speaker 1: Lake effects snow for the Bills and Ravens. But leading 271 00:16:20,480 --> 00:16:23,640 Speaker 1: into that game, my friend, a longtime supporter of the 272 00:16:23,680 --> 00:16:27,520 Speaker 1: show and one of the great podcasters and broadcasters Sports 273 00:16:27,560 --> 00:16:32,200 Speaker 1: with Coleman, he did an interview he covers the Ravens 274 00:16:32,240 --> 00:16:34,280 Speaker 1: and he did it in with John Harbaugh, and there 275 00:16:34,320 --> 00:16:38,480 Speaker 1: was a comment made about Bill's fans, and John Harbaugh 276 00:16:38,640 --> 00:16:41,120 Speaker 1: asked him about what he said to get in trouble 277 00:16:41,160 --> 00:16:43,520 Speaker 1: with the Bills fans. He then answered the question and 278 00:16:43,560 --> 00:16:47,560 Speaker 1: this was like a hotspot that started a wildfire and 279 00:16:47,760 --> 00:16:55,240 Speaker 1: led to Bill's Mafia weaponizing that and forming Voltron or 280 00:16:55,320 --> 00:16:59,240 Speaker 1: Bill's Tron and going after my guys Sports with Coleman, 281 00:16:59,680 --> 00:17:03,920 Speaker 1: and he had Malard Militia on Malarn militia crime. What 282 00:17:04,000 --> 00:17:08,560 Speaker 1: is Malard militia on malardlussa crime? Makesually so Andy the 283 00:17:08,640 --> 00:17:11,080 Speaker 1: comic book guy who's from Buffalo but lives in La 284 00:17:11,200 --> 00:17:15,840 Speaker 1: now and runs a comic book shop. He unloaded on 285 00:17:15,880 --> 00:17:20,720 Speaker 1: sports with Colman. So I'm getting feedback and I'm not 286 00:17:20,840 --> 00:17:24,440 Speaker 1: involved in this. I stay off X during the day. 287 00:17:24,480 --> 00:17:26,639 Speaker 1: I'm not on there. I've learned my lesson for my 288 00:17:28,200 --> 00:17:31,639 Speaker 1: health and my perspective on life. It's just better I 289 00:17:31,680 --> 00:17:33,440 Speaker 1: stay off there. I go on there at night during 290 00:17:33,480 --> 00:17:36,200 Speaker 1: the show, and that's enough for me. I'm very popular 291 00:17:36,240 --> 00:17:38,960 Speaker 1: with the porn bots. The bots that are trying to 292 00:17:38,960 --> 00:17:40,760 Speaker 1: get me to sign up for their only fans account 293 00:17:40,840 --> 00:17:43,440 Speaker 1: love me. If you send comments out late at night 294 00:17:43,560 --> 00:17:45,920 Speaker 1: to the live show, you're going to get a lot 295 00:17:45,960 --> 00:17:48,320 Speaker 1: of that. Also, it's all over the map. You get 296 00:17:48,320 --> 00:17:51,639 Speaker 1: a lot of gambling, a lot of fake accounts, a 297 00:17:52,240 --> 00:17:55,840 Speaker 1: large crevacous women who want you to pay for their 298 00:17:55,880 --> 00:17:58,639 Speaker 1: only fans And I'm like, God, it's good. I'm sure 299 00:17:58,680 --> 00:18:01,439 Speaker 1: you're up listening to a sports radio show in the 300 00:18:01,480 --> 00:18:03,720 Speaker 1: middle of the night, in the middle of the night, 301 00:18:03,880 --> 00:18:06,920 Speaker 1: unless unless you are not. But the octagon I thought 302 00:18:06,920 --> 00:18:10,600 Speaker 1: it went pretty well. There were mixed opinions on the octagon. 303 00:18:10,840 --> 00:18:13,320 Speaker 1: You can still vote if you're listening and you didn't 304 00:18:13,359 --> 00:18:17,040 Speaker 1: hear the overnight radio show, It'll be up all day today, 305 00:18:17,240 --> 00:18:22,760 Speaker 1: all day long, all day long. You can vote. There 306 00:18:22,760 --> 00:18:26,960 Speaker 1: are three options. Just go to my ex page Ben 307 00:18:27,040 --> 00:18:30,879 Speaker 1: Maler on x and you click on the profile there 308 00:18:30,960 --> 00:18:35,639 Speaker 1: and my cartoon drawing avatar will come up and you 309 00:18:35,680 --> 00:18:40,520 Speaker 1: can check that out and right there, many many hours 310 00:18:40,560 --> 00:18:45,439 Speaker 1: to go, you can vote Sports with Coleman, Andy the 311 00:18:45,480 --> 00:18:49,560 Speaker 1: Comic Book Guy, or draw Those are the three options, 312 00:18:50,600 --> 00:18:54,680 Speaker 1: and Sports with Coleman at the time we are doing 313 00:18:54,680 --> 00:18:58,639 Speaker 1: this podcast is leading. I am concerned though, because once 314 00:18:59,480 --> 00:19:01,080 Speaker 1: we're doing this very early in the morning here on 315 00:19:01,119 --> 00:19:06,080 Speaker 1: this Friday, but once the Bill's mafia start to get 316 00:19:06,080 --> 00:19:09,040 Speaker 1: on their phones later today, once they're done pretending to 317 00:19:09,080 --> 00:19:12,520 Speaker 1: work any the Comic Book Guy is circling the wagons 318 00:19:12,640 --> 00:19:16,679 Speaker 1: of the Bill's stampede attempting to get votes here. So 319 00:19:16,720 --> 00:19:19,439 Speaker 1: I have a feeling there'll be some shenanigans here, not 320 00:19:19,560 --> 00:19:22,240 Speaker 1: that that ever happens, But if you want to answer 321 00:19:22,359 --> 00:19:25,119 Speaker 1: the question who won the twenty twenty five Malard Verbal 322 00:19:25,160 --> 00:19:28,720 Speaker 1: Octagon between Sports with Coleman, Andy the comic book guy. 323 00:19:29,280 --> 00:19:32,080 Speaker 1: You can vote on that. Check that out. It'll be 324 00:19:32,200 --> 00:19:35,360 Speaker 1: up throughout the day today and we'll see what happens 325 00:19:36,480 --> 00:19:39,000 Speaker 1: with that. With that foody fun, let's get to a 326 00:19:39,000 --> 00:19:47,760 Speaker 1: little foody fun, foody fun, let's do it. You're excited, 327 00:19:48,400 --> 00:19:51,200 Speaker 1: not too much, I think early in the year it's 328 00:19:51,240 --> 00:19:54,520 Speaker 1: a little slow foodie wise. They want to get through 329 00:19:54,560 --> 00:19:56,800 Speaker 1: the Super Bowl and then the deals will start popping up. 330 00:19:56,840 --> 00:20:00,600 Speaker 1: People eat out more once we're through the really cold 331 00:20:00,640 --> 00:20:04,000 Speaker 1: months of January and February and part of March, and 332 00:20:04,000 --> 00:20:07,200 Speaker 1: then it starts to warm up. But Taco Bell doesn't 333 00:20:07,240 --> 00:20:10,760 Speaker 1: care about all that. They've launched a new item, steak 334 00:20:10,960 --> 00:20:15,040 Speaker 1: garlic nacho fries. Now, this sounds wonderful. It might be 335 00:20:15,040 --> 00:20:16,960 Speaker 1: because I'm on a fast. It might be because I'm 336 00:20:16,960 --> 00:20:19,960 Speaker 1: on a fast, but it sounds wonderful. It's available for 337 00:20:20,040 --> 00:20:24,479 Speaker 1: a limited time. It started yesterday, on the sixteenth day 338 00:20:24,520 --> 00:20:27,280 Speaker 1: of January. But what's not to like about that. You 339 00:20:27,320 --> 00:20:30,479 Speaker 1: got the fries, you got the garlic, you got the cheese, 340 00:20:30,680 --> 00:20:33,520 Speaker 1: the whole thing. The steak sounds good to me. A 341 00:20:33,640 --> 00:20:38,320 Speaker 1: Dominoes on Foody Fun fifty percent off pizza deal back, 342 00:20:38,760 --> 00:20:41,160 Speaker 1: but for a limited time, and like every deal now 343 00:20:41,240 --> 00:20:44,560 Speaker 1: there are no deals. If you walk into a fast 344 00:20:44,560 --> 00:20:48,679 Speaker 1: food restaurant like Dominoes and you buy food off the menu, 345 00:20:49,400 --> 00:20:53,439 Speaker 1: you are a rube. You are a sucker. You gotta 346 00:20:53,520 --> 00:20:55,760 Speaker 1: get the apps. Now I realize the apps are tracking you, 347 00:20:55,800 --> 00:20:58,119 Speaker 1: but you gotta get the apps all of the deals 348 00:20:58,160 --> 00:21:01,880 Speaker 1: like fast food. We've talked about this in previous episodes 349 00:21:01,880 --> 00:21:07,040 Speaker 1: of The Fifth Hour, but fast food is still pretty 350 00:21:07,160 --> 00:21:10,440 Speaker 1: cheap if you use the apps. If you don't use 351 00:21:10,520 --> 00:21:15,119 Speaker 1: the apps, you were paying a premium on all of 352 00:21:15,119 --> 00:21:19,520 Speaker 1: that food. Right, you are the sucker in the room. 353 00:21:19,880 --> 00:21:24,560 Speaker 1: You are the sucker in the room. I'm just saying. 354 00:21:25,440 --> 00:21:27,800 Speaker 1: I'm just saying. I mean, you look at that, it's like, 355 00:21:27,960 --> 00:21:30,560 Speaker 1: what all right, what in the world, What in the 356 00:21:30,560 --> 00:21:34,879 Speaker 1: world are you doing? Little Caesars Pizza, Pizza Pizza. They're 357 00:21:34,920 --> 00:21:38,720 Speaker 1: offering free crazy bread with any pizza purchase. That is 358 00:21:38,720 --> 00:21:41,640 Speaker 1: through February eight, so that's actually through the Super Bowl, 359 00:21:41,680 --> 00:21:44,879 Speaker 1: So you got some time to do that. And I 360 00:21:44,920 --> 00:21:46,840 Speaker 1: saw this story and I thought this would be perfect 361 00:21:46,880 --> 00:21:48,399 Speaker 1: for FOODI Fund, so I wanted to share it with you. 362 00:21:48,400 --> 00:21:51,639 Speaker 1: It's from one of the food websites that I occasionally 363 00:21:51,720 --> 00:21:55,560 Speaker 1: check out. This was the other day. It's from eat this, 364 00:21:55,760 --> 00:21:58,520 Speaker 1: not that, eat this, not that I think, it's eat 365 00:21:58,560 --> 00:22:01,879 Speaker 1: this dot com. So they had seven ways fast food 366 00:22:01,960 --> 00:22:06,840 Speaker 1: chains get you to spend more money, and the I 367 00:22:07,119 --> 00:22:09,400 Speaker 1: guess I'll go from seven to number one right now. 368 00:22:09,440 --> 00:22:11,439 Speaker 1: This is not a list terry in England. This is 369 00:22:12,119 --> 00:22:14,640 Speaker 1: a big board. It's not what I came up with. 370 00:22:14,680 --> 00:22:17,359 Speaker 1: So it's not you can't say you're doing list podcast. 371 00:22:17,800 --> 00:22:22,760 Speaker 1: I'm not you, jackass. Number number seven on the Big Board. 372 00:22:22,840 --> 00:22:29,719 Speaker 1: Number seven. Celebrity endorsements. The power of the celebrity. I 373 00:22:29,760 --> 00:22:36,679 Speaker 1: often wonder why why fast food restaurants partner with celebrities. Well, 374 00:22:37,440 --> 00:22:42,000 Speaker 1: turns out, sure enough, because people buy more fast food. 375 00:22:42,880 --> 00:22:48,480 Speaker 1: The Travis Scott meal with McDonald's was so successful that 376 00:22:48,520 --> 00:22:52,199 Speaker 1: they ran out of ingredients because people wanted to have 377 00:22:52,280 --> 00:22:57,000 Speaker 1: that connection with Travis Scott. So, celebrity endorsements they get 378 00:22:57,000 --> 00:22:58,960 Speaker 1: you to spend more money because you see the celebrity 379 00:22:59,160 --> 00:23:05,400 Speaker 1: and you're a sucker. First, celebta not you, but other people, toys, 380 00:23:06,119 --> 00:23:13,480 Speaker 1: toys and collectibles. Bob Bernstein, the guy that created the 381 00:23:13,520 --> 00:23:19,760 Speaker 1: Happy Meal in the late nineteen seventies, he said, big 382 00:23:20,000 --> 00:23:25,960 Speaker 1: advertising executive, he said, we were losing our endorsements of 383 00:23:26,000 --> 00:23:29,560 Speaker 1: the kids. He said, we wanted to re establish ourselves 384 00:23:29,560 --> 00:23:33,240 Speaker 1: with kids and the family and say we were kid friendly. 385 00:23:33,680 --> 00:23:39,399 Speaker 1: So they came up with that, and McDonald's ever since 386 00:23:39,400 --> 00:23:41,760 Speaker 1: it's like one of the top toy producers and all 387 00:23:41,800 --> 00:23:45,280 Speaker 1: we know the story about that. So these fast food chains, 388 00:23:46,280 --> 00:23:50,400 Speaker 1: Burger King and Wendy's have had issues trying to get 389 00:23:50,720 --> 00:23:53,840 Speaker 1: families because they don't give crap away, and McDonald's has 390 00:23:53,880 --> 00:23:56,480 Speaker 1: always been way ahead when it comes to giving the 391 00:23:57,480 --> 00:24:02,439 Speaker 1: crap away. Third party livery places like uber eats. Some 392 00:24:02,520 --> 00:24:06,399 Speaker 1: of you boys deliver Uber eats or it's not just 393 00:24:06,520 --> 00:24:09,800 Speaker 1: Uber Eats, but you do that kind of stuff, and 394 00:24:10,480 --> 00:24:13,760 Speaker 1: that is a way to drive up the price of food. 395 00:24:14,480 --> 00:24:16,639 Speaker 1: And this is what I don't get, Like, I'm glad 396 00:24:17,040 --> 00:24:19,560 Speaker 1: a lot of people pay for the food. And because 397 00:24:19,560 --> 00:24:24,080 Speaker 1: there's fellas that listen. I know FAMI and Minnesota for example, 398 00:24:24,119 --> 00:24:25,800 Speaker 1: and some of the other guys that are big fans 399 00:24:25,800 --> 00:24:28,680 Speaker 1: of the show aren't delivering Uber eats late at night. 400 00:24:28,680 --> 00:24:31,560 Speaker 1: So I'm glad you guys have employees, or not employees, 401 00:24:31,600 --> 00:24:34,840 Speaker 1: we have customers. The thing that just blows me always, 402 00:24:34,840 --> 00:24:39,679 Speaker 1: like the surcharge on that is so ridiculous that the 403 00:24:39,800 --> 00:24:42,439 Speaker 1: people that buy the food off uber eats often end 404 00:24:42,560 --> 00:24:44,679 Speaker 1: up spending twice as much money. We went over this 405 00:24:44,760 --> 00:24:48,840 Speaker 1: in a previous episode. And because they they end up 406 00:24:49,200 --> 00:24:51,320 Speaker 1: through delivery, you got to add the fees and the 407 00:24:51,359 --> 00:24:52,800 Speaker 1: tips and all that, so you end up paying a 408 00:24:52,800 --> 00:24:55,000 Speaker 1: ton ton extra for what is supposed to be a 409 00:24:55,040 --> 00:24:59,399 Speaker 1: cheap meal. Number four is the combo meal. You end 410 00:24:59,480 --> 00:25:02,600 Speaker 1: up getting food you don't want. You upsize the combo 411 00:25:02,640 --> 00:25:04,639 Speaker 1: because it's only a little bit more, and you end 412 00:25:04,720 --> 00:25:06,280 Speaker 1: up getting stuff that you didn't really want when you 413 00:25:06,320 --> 00:25:12,680 Speaker 1: went into the store. Number three is the dreaded kiosk. Yeah, 414 00:25:12,760 --> 00:25:17,000 Speaker 1: customers who ordered at the kiosk, we talked about this 415 00:25:17,040 --> 00:25:19,040 Speaker 1: in the past two but they spent almost ten percent 416 00:25:19,160 --> 00:25:23,000 Speaker 1: more than those that order from a human Now. The 417 00:25:23,040 --> 00:25:26,400 Speaker 1: reason that that works out the way it does is 418 00:25:26,520 --> 00:25:31,399 Speaker 1: because the people working at fast food restaurants just want 419 00:25:31,440 --> 00:25:32,879 Speaker 1: to get your order and get the hell to get 420 00:25:32,920 --> 00:25:35,159 Speaker 1: your way, and they want to make your food and 421 00:25:35,200 --> 00:25:37,159 Speaker 1: they want to move on to the next customer. But 422 00:25:37,560 --> 00:25:42,880 Speaker 1: the kiosk is ai. It's robotic, and they obviously don't care, 423 00:25:43,600 --> 00:25:45,520 Speaker 1: and so they upsell you. Say, would you like to 424 00:25:45,560 --> 00:25:49,399 Speaker 1: add fries? Would you like to add GUACAMOLEI would you 425 00:25:49,520 --> 00:25:52,199 Speaker 1: like to have add a stick up your ass? And 426 00:25:52,240 --> 00:25:54,080 Speaker 1: you're like, yeah, that was pretty good. I'd like to 427 00:25:54,080 --> 00:25:57,560 Speaker 1: add a stick up my ass. That's solid. I'll add that. 428 00:25:57,640 --> 00:26:00,320 Speaker 1: Why not, I'll coick the little button. It's only an 429 00:26:00,359 --> 00:26:04,760 Speaker 1: extra seventy five cents for the stick up my ass. Wonderful. 430 00:26:05,560 --> 00:26:11,639 Speaker 1: I was attracted to the giant metal cock number two, 431 00:26:12,320 --> 00:26:17,360 Speaker 1: the buy one, get one free option where people end 432 00:26:17,440 --> 00:26:21,480 Speaker 1: up not realizing that the price of they ignore the 433 00:26:21,560 --> 00:26:25,560 Speaker 1: high cost of the item the buy one item, and 434 00:26:25,600 --> 00:26:27,920 Speaker 1: they end up getting They think they're getting a better 435 00:26:27,960 --> 00:26:32,640 Speaker 1: deal because they're getting two items. But the they say, 436 00:26:32,680 --> 00:26:35,920 Speaker 1: the people that study this stuff, they claim, well, it's 437 00:26:37,080 --> 00:26:40,440 Speaker 1: drives up sales because people think they're getting better. And 438 00:26:39,880 --> 00:26:44,240 Speaker 1: then think about the write up the markup on this food. 439 00:26:45,000 --> 00:26:47,399 Speaker 1: If they raise the prices they give you two for one, 440 00:26:47,440 --> 00:26:49,359 Speaker 1: they're still making money on it, giving you two for 441 00:26:49,400 --> 00:26:51,400 Speaker 1: the price of one. So when you go in there 442 00:26:51,400 --> 00:26:55,280 Speaker 1: and buy one, what a ripoff that might be? Or 443 00:26:55,280 --> 00:27:00,159 Speaker 1: it must be? And N one number one is a 444 00:27:00,359 --> 00:27:06,679 Speaker 1: trick that every business, every retail business uses. It is 445 00:27:06,760 --> 00:27:11,680 Speaker 1: a weasel move in terms of pricing. So weasel move 446 00:27:12,800 --> 00:27:18,600 Speaker 1: and menu items are priced to end at what that's right, 447 00:27:19,600 --> 00:27:22,360 Speaker 1: ninety nine sense, kind of like when you buy gas, 448 00:27:22,720 --> 00:27:28,440 Speaker 1: you buy gasoline and they price it at ninety nine 449 00:27:28,760 --> 00:27:32,600 Speaker 1: cents at the end normally, normally now you know, one 450 00:27:32,640 --> 00:27:35,159 Speaker 1: of those other things. Sometimes they will not do that, 451 00:27:35,200 --> 00:27:37,760 Speaker 1: but normally it's they try to keep it right around 452 00:27:37,880 --> 00:27:42,160 Speaker 1: ninety seven, ninety eight, ninety nine percent. And it is 453 00:27:42,760 --> 00:27:48,440 Speaker 1: the term is psychological pricing. Psychological pricing. They are able 454 00:27:48,480 --> 00:27:52,600 Speaker 1: to trick you into thinking the price is significantly lower 455 00:27:52,600 --> 00:27:56,360 Speaker 1: than it is. It is a glitch that we all have. 456 00:27:57,080 --> 00:28:02,800 Speaker 1: And the marketing people who study human nature and so 457 00:28:02,880 --> 00:28:06,760 Speaker 1: they raise prices, and they know when they raise the price, 458 00:28:06,840 --> 00:28:11,240 Speaker 1: demand's gonna fall. But rather than go to five dollars, 459 00:28:11,359 --> 00:28:13,320 Speaker 1: if they go to four ninety nine, or rather than 460 00:28:13,359 --> 00:28:15,120 Speaker 1: go to four dollars and go to three ninety nine, 461 00:28:16,200 --> 00:28:19,959 Speaker 1: perception will be, hey, it's not that bad. I'm actually 462 00:28:20,000 --> 00:28:23,040 Speaker 1: getting a deal. It's not. It's not five dollars, it's 463 00:28:23,040 --> 00:28:26,240 Speaker 1: four ninety nine. If they change the name of five 464 00:28:26,280 --> 00:28:29,040 Speaker 1: guys to four ninety nine guys, that would be a 465 00:28:29,040 --> 00:28:34,600 Speaker 1: better deal, a much better deal. All right, time now 466 00:28:34,840 --> 00:28:40,600 Speaker 1: for the idiom of the week. The idiom of the 467 00:28:40,680 --> 00:28:45,800 Speaker 1: week on the Fifth Hour podcast. So the endeam this 468 00:28:45,840 --> 00:28:51,880 Speaker 1: week is a tribute. It is paying homage to Doc mic. 469 00:28:52,640 --> 00:28:54,600 Speaker 1: Now Doc Mike doesn't call the show as much anymore. 470 00:28:54,600 --> 00:28:59,400 Speaker 1: He's in Chicago. He's I'm still working, but he's busy 471 00:28:59,480 --> 00:29:01,440 Speaker 1: and he's not up and we're on anymore. So he 472 00:29:01,480 --> 00:29:04,040 Speaker 1: didn't call very often. But in honor of Doc Mike, 473 00:29:04,080 --> 00:29:07,880 Speaker 1: the idiom of the week is piss poor, piss poor, 474 00:29:07,920 --> 00:29:11,520 Speaker 1: the idiom of the week. Now, this is gonna be 475 00:29:11,960 --> 00:29:14,880 Speaker 1: amazing audio for the doc. The good doc. You got 476 00:29:14,880 --> 00:29:20,160 Speaker 1: the Doc, Doc Mike. So urine, that's right. Urine has 477 00:29:20,240 --> 00:29:22,920 Speaker 1: been used going back to the Roman times and even 478 00:29:22,960 --> 00:29:31,320 Speaker 1: before that as a preparatory item for tanning, to help 479 00:29:31,360 --> 00:29:37,040 Speaker 1: remove the hair from hides before applying tanning agents and whatnot. 480 00:29:37,160 --> 00:29:42,000 Speaker 1: The Romans the famous story they collected urine for the 481 00:29:42,000 --> 00:29:48,320 Speaker 1: purpose of systemically and for that purpose I should say systemically, 482 00:29:48,840 --> 00:29:54,240 Speaker 1: which is for the tanning and whatnot. And they even 483 00:29:54,880 --> 00:29:59,840 Speaker 1: the Emperor of Rome in the first century put attack 484 00:30:01,200 --> 00:30:06,480 Speaker 1: on piss. They put a tax on urine. Now that 485 00:30:06,600 --> 00:30:11,320 Speaker 1: was obviously way before any of us we're around from 486 00:30:11,360 --> 00:30:15,120 Speaker 1: that time, the the first century a d. The emperor. 487 00:30:15,720 --> 00:30:21,240 Speaker 1: I guess the guy's kid objected to the the tax 488 00:30:21,320 --> 00:30:25,360 Speaker 1: revenues they were making from urine. And the legend is 489 00:30:25,400 --> 00:30:31,560 Speaker 1: that the Emperor of Rome, the first Emperor uh Vespian 490 00:30:31,640 --> 00:30:35,440 Speaker 1: I believe is his name. Anyway, he responded by saying 491 00:30:36,840 --> 00:30:41,680 Speaker 1: to his son, money doesn't smell. And a version of 492 00:30:41,720 --> 00:30:46,920 Speaker 1: that line is still used today that you know, money 493 00:30:46,960 --> 00:30:49,480 Speaker 1: isn't tainted by how it starts. You know, it's all 494 00:30:49,520 --> 00:30:52,600 Speaker 1: money is good money. Blah blah blah blah blah. That 495 00:30:52,760 --> 00:30:58,280 Speaker 1: started because of the first first century Roman emperor. Now, 496 00:30:58,400 --> 00:31:00,160 Speaker 1: in terms of what we're dealing with here, the the 497 00:31:00,200 --> 00:31:03,880 Speaker 1: origins of the idiom piss poor. It actually has nothing 498 00:31:03,920 --> 00:31:06,160 Speaker 1: to do with tanny, It has nothing to do with 499 00:31:07,240 --> 00:31:13,280 Speaker 1: the Romans and none of that. The current theory suggests 500 00:31:13,840 --> 00:31:18,280 Speaker 1: that it was invented during the Second World War. That 501 00:31:18,360 --> 00:31:23,200 Speaker 1: there are the first written examples go back to nineteen 502 00:31:23,440 --> 00:31:27,880 Speaker 1: forty six, the year my late mother was born. Nineteen 503 00:31:27,920 --> 00:31:33,960 Speaker 1: forty six. And though it is still classified as slang, 504 00:31:34,160 --> 00:31:38,160 Speaker 1: and you know dictionaries and all that, the origins rather obvious, right, 505 00:31:38,200 --> 00:31:42,280 Speaker 1: piss began being attacked attached to a bunch of other words. 506 00:31:42,320 --> 00:31:46,440 Speaker 1: This is in the twentieth century to help kind of 507 00:31:46,520 --> 00:31:48,840 Speaker 1: jazz up their meaning, right, the jazz up the meaning 508 00:31:48,880 --> 00:31:53,320 Speaker 1: and all that. It was Ezra Pound who invented the 509 00:31:53,400 --> 00:32:01,800 Speaker 1: term piss rotten. Piss rotten. That would be in nineteen forty, 510 00:32:02,080 --> 00:32:06,080 Speaker 1: so we're going back a few years. Nineteen forty that 511 00:32:06,080 --> 00:32:09,000 Speaker 1: that began. And if you don't know Ezra Pound is 512 00:32:09,000 --> 00:32:12,920 Speaker 1: it was. He was a poet and a critic, an 513 00:32:12,920 --> 00:32:16,040 Speaker 1: American poet, so he came up with the term piss rotten. 514 00:32:17,200 --> 00:32:20,640 Speaker 1: And ever since then there's been piss easy, which means 515 00:32:20,680 --> 00:32:25,400 Speaker 1: something's very easy, piss weak, you are cowardly, you're pathetic, 516 00:32:26,040 --> 00:32:31,360 Speaker 1: piss elegant and that is refined and pretentious. You're piss elegant. 517 00:32:32,320 --> 00:32:37,080 Speaker 1: There's obviously piss ant. There's that means you're meaningless and small, 518 00:32:37,480 --> 00:32:43,680 Speaker 1: piss awful, which is very unpleasant, and piss poor. So 519 00:32:43,720 --> 00:32:48,200 Speaker 1: there he is. During the Second World War terms it 520 00:32:48,280 --> 00:32:52,560 Speaker 1: seems that some of the equipment was not not up 521 00:32:52,600 --> 00:32:55,880 Speaker 1: to snuff. Not up to snuff, shall we say. So 522 00:32:55,960 --> 00:32:58,640 Speaker 1: there it is. That is the idiom of the week, 523 00:32:59,560 --> 00:33:03,200 Speaker 1: piss poor. Get out on that. No NFL today, there's 524 00:33:03,240 --> 00:33:05,800 Speaker 1: some basketball. Make sure to check out Benny versus the 525 00:33:05,840 --> 00:33:09,440 Speaker 1: Pennies on Peacock. My guy Danny G will be producing 526 00:33:09,480 --> 00:33:13,520 Speaker 1: this podcast and he will be back with me on 527 00:33:13,640 --> 00:33:16,080 Speaker 1: the microphone. Should be back with me on the Saturday 528 00:33:16,080 --> 00:33:20,000 Speaker 1: Pod and the Sunday Pod. Have a wonderful Friday. Thank you, 529 00:33:20,080 --> 00:33:23,240 Speaker 1: thank you, thank you for listening to this podcast, and 530 00:33:23,320 --> 00:33:31,840 Speaker 1: we'll catch you next time later. Skater, huh asta pasta? 531 00:33:32,120 --> 00:33:37,920 Speaker 1: Did I get that right? Danny wrong? Arivaderce, you killed 532 00:33:37,920 --> 00:33:43,520 Speaker 1: it now, let's blow this popsicle stand Nah, all right, 533 00:33:44,200 --> 00:33:48,360 Speaker 1: the show's over, Go home, got a murder, I gotta 534 00:33:48,400 --> 00:33:48,520 Speaker 1: go