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Speaker 1: This is the Bloomberg Business of Sports show A WEEKSPLO

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Speaker 1: have the big money issues in the world sports. I'm

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Speaker 1: Michael Varne, I'm Scarlett Foo and On Damien Faur Big big, big, big,

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Speaker 1: big news and the Big Ten a big deal. The

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Speaker 1: Big Ten has hit a huge seven point five billion

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Speaker 1: dollar deal for the TV rights with Fox, CBS and NBC. Scarlett, Yeah,

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Speaker 1: it's pretty remarkable because the last deal they had, which

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Speaker 1: is still in effect right now, is a six year,

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Speaker 1: two point six billion dollar contract that goes through next July.

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Speaker 1: And then after that seven years seven and a half

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Speaker 1: billion dollar deal split between three different networks, which is interesting.

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Speaker 1: It's kind of like a miniature NFL deal. Well, I

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Speaker 1: think what's massive about it? Right now that USC and

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Speaker 1: U C l A have joined the Big Ten, I

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Speaker 1: mean open a conference up to you know, the Los

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Speaker 1: Angeles TV market, right so I think, I mean, my goodness,

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Speaker 1: what a contract. And I think that kind of justifies it. Now. Well,

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Speaker 1: now the Big eighty we're being in a couple of years. No,

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Speaker 1: I mean, it's good for them, and but see it's

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Speaker 1: we're back down to the two big conferences now, the

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Speaker 1: Big Ten and the SEC and each will have six

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Speaker 1: team member schools once their current expansion plans take effect.

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Speaker 1: That that's a lot of teams. I'm a bandy grid,

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Speaker 1: so that's all about the SEC for me. But you know,

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Speaker 1: this upstart conference of THEIRS is really coming on strong.

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Speaker 1: And what they're gonna do Scarlett, if I'm reading this correctly,

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Speaker 1: is they're gonna have like similar to what the NFL

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Speaker 1: does with Sunday Night football. They're gonna have a Big

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Speaker 1: ten Saturday night. So you're gonna have a prime time

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Speaker 1: uh you know game every Saturday night. I think that's

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Speaker 1: a really big deal. I think that's got a lot

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Speaker 1: of you know, a lot of motivation for why you know, NBC, ABC.

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Speaker 1: I Mean the interesting thing to me also is that

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Speaker 1: ESPN is not involved here, right, So it's gonna be

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Speaker 1: an interesting contract. That's gonna be interesting to see these

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Speaker 1: teams play. Well. The one thing that the ESPN is

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Speaker 1: involved in, they are involved in the se see. Uh,

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Speaker 1: they did something last year announcing yeah when when Texas

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Speaker 1: in Oklahoma said they were going to come in. So

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Speaker 1: ESPN is grabbing something of this. But but the big

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Speaker 1: thing is with the Big Ten. I mean that this

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Speaker 1: is so huge it's ridiculous. So I was reading how

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Speaker 1: less than twenty years ago Big ten schools are splitting

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Speaker 1: less than two hundred million dollars in media rights money

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Speaker 1: annually when you adjust for inflation. And then now we're

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Speaker 1: talking about one billion dollar plus per year for the

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Speaker 1: Big Ten, which will be twelve schools um in by

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Speaker 1: the time the USC and U c l A join is.

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Speaker 1: It is just remarkable. And there's another story I was reading,

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Speaker 1: Um that brought up that this really re energizes the

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Speaker 1: debate over whether athletes should share somehow in this windfall, Um,

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Speaker 1: you took the words out of my mouths God, I

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Speaker 1: mean in this evolving world, I mean of college athletes rights.

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Speaker 1: It's going to be interesting to see how players can

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Speaker 1: participate in the deal of this magnitude. Right, this is

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Speaker 1: not an I L anymore. Right there, they can make

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Speaker 1: money off their name. I mentioned likeness, but at this

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Speaker 1: point don't they deserve salaries because without them you can't

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Speaker 1: get this seven point five billion dollar deal. Well, and

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Speaker 1: I L It's something that when it came on the scene,

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Speaker 1: I'm like, WHOA is? And I've always said to any athlete,

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Speaker 1: I don't care if your college or pro get what

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Speaker 1: you can while you can. And now with all this

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Speaker 1: money going around, you better dog and believe if I'm

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Speaker 1: in the Big Ten, if I'm playing for Michigan, I'm

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Speaker 1: going to get what I can. I also wonder whether

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Speaker 1: they're just you know, the big money implications of all

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Speaker 1: this changes the frequency of games, right, you play games

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Speaker 1: once a week, But if there's this much money in it,

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Speaker 1: do lengthen the season? Do you add more games? You

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Speaker 1: make a very very interesting point. I mean the NFL

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Speaker 1: has made so much more money off their broadcasting the

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Speaker 1: meter rights is with Thursday night games, it with Surday night,

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Speaker 1: with Sunday, I mean all of that Monday night games obviously,

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Speaker 1: But I think I think you're right. I think this

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Speaker 1: could be the beginning of you know, a lot of

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Speaker 1: these schools, a lot of these players, and then I

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Speaker 1: mean these players again, their student athletes, how can they

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Speaker 1: possibly manage their academic careers? Yeah? Yeah, you have games

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Speaker 1: on Wednesday and Thursday night, but I guess that's where

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Speaker 1: we're having And if you are playing for U C.

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Speaker 1: L A or USC or and me flying across country constantly,

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Speaker 1: that's right, that's now what this does do. If you

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Speaker 1: play for the college and the college game of the

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Speaker 1: week is you know, bug Tustle Community College against you know,

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Speaker 1: the Mama's Boys. You're gonna have a tough time trying

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Speaker 1: to get on TV at all. Really good point. You

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Speaker 1: just have created two giant leagues and then everyone else's

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Speaker 1: everyone else is an afterthought. It just does not batter. Yeah,

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Speaker 1: it's Damien, it's this gap. It's going to be pronounced

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Speaker 1: when you see this deal. And I think what you're

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Speaker 1: seeing also is there's been some some negotiations going around

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Speaker 1: about the n C Double A and its authority over

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Speaker 1: college football and whether or not I mean, if we're all,

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Speaker 1: you know, just just make our audience awhere. You know,

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Speaker 1: there's another organization that runs the college football playoffs, CFP,

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Speaker 1: and there's been talking about CFP taking a bigger role

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Speaker 1: in uh in in n C Double A Sports and

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Speaker 1: n C Double A Football from a governing perspective, So

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Speaker 1: I wonder what means for that. I think the one

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Speaker 1: thing too that I noticed about all of this, and

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Speaker 1: uh big ten Saturday Night is gonna be good. If

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Speaker 1: you are a big fan of Sunday night football in

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Speaker 1: the NFL, Saturday night college football is going to be

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Speaker 1: on steroids compared to what it was in the past.

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Speaker 1: It's going to be massive. And look, I mean it's

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Speaker 1: this this kind of is right in the wheelhouse of

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Speaker 1: legalized sports gambling, right. I mean the fact that you

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Speaker 1: now have a marquee matchup every Saturday night, I mean,

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Speaker 1: you know, it's just gonna grab so much attention. And

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Speaker 1: if you know some of these matchups as we kind

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Speaker 1: of envisioned, you know, I mean U C L, a USC, Michigan, Wisconsin.

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Speaker 1: I mean, you're gonna had a lot to watch. So

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Speaker 1: Friday night is high school football, Saturday night is college football.

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Speaker 1: Sunday Night is NFL, Monday Night is NFL, Thursday Night

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Speaker 1: is NFL. Your media broadcaster, Yeah, you have Tuesday Wednesday,

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Speaker 1: Tuesday Wednesday to do something windows Dancing with the Stars,

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Speaker 1: come on, Not that anyone watches TV that way by

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Speaker 1: appointment aside from sports, right, Dancing the Stars you can

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Speaker 1: watch Saturday during the commercial break. This is the Bloomberg

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Speaker 1: Business of Sports podcast on Michael bar Catch us here

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Speaker 1: each and every Monday, Wednesday and Thursday, exploring the world

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Speaker 1: of money and sports, and catch me on Twitter at

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Speaker 1: Big Bar Sports. I'm on Twitter at Scarlett Foo and

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Speaker 1: you can find me on Twitter. At the hour you're

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Speaker 1: listening to Bloomberg Business of Sports on Bloomberg Radio around

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Speaker 1: the world,