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Speaker 1: So when I was a little girl, I used to

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Speaker 1: watch the evening news every single night with my family.

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Speaker 1: They called it the Mark John Washington for Jobs and Freedom.

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Speaker 1: We would all be getting ready to have dinner. It

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Speaker 1: was six of us on the South side of Chicago.

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Speaker 1: Mom was always making a meal for us, and I

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Speaker 1: loved watching the news, the television news.

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Speaker 2: The message to the country is free yourself by freeing us.

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Speaker 1: So much was happening. Man finally has visited the moon

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Speaker 1: after all the ages of wishing and waiting, and we

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Speaker 1: watched all the time. But the thing is is that

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Speaker 1: I never saw anyone who looked like me or my family.

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Speaker 1: I never saw people like us in all of the

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Speaker 1: television news that I was consuming, And of course that

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Speaker 1: made me think, like, how many other people are out

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Speaker 1: there whose stories aren't being told?

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Speaker 2: Right?

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Speaker 1: I kind of planted a seed in my head. So

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Speaker 1: fast forward from that to getting to New York, going

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Speaker 1: to Barnard College and becoming a part of the college

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Speaker 1: radio station, creating my own show called We would play

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Speaker 1: Silvia Rodriguez, Pablo Milanaise, all the protest music, the Latin America.

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Speaker 1: We talked Latin American politics, and I was a kid

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Speaker 1: behind a microphone right here in New York City, and

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Speaker 1: I was reaching into people's homes with my voice on

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Speaker 1: the radio. And it always made me think, like, am

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Speaker 1: I reaching a little kid just like me?

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Speaker 3: Like?

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Speaker 1: Is that little kid gonna hear me on the radio say? Wow,

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Speaker 1: she sounds like me. She's telling stories well people that

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Speaker 1: I know. So I did stick with this notion of

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Speaker 1: becoming a journalist, and I got to some pretty incredible networks.

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Speaker 1: I worked with NPR, I worked with CBS, I worked

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Speaker 1: with CNN, wnyc WNBC, And when I was in those newsrooms,

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Speaker 1: I got a chance to see what they operated like.

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Speaker 1: But I also got a chance to think about what

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Speaker 1: kind of newsroom that I would have if I had

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Speaker 1: my own newsroom. And I wanted to have a newsroom

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Speaker 1: where it was like the journalism was one hundred percent researched,

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Speaker 1: fact checked, But I wanted to create storytelling and journalism

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Speaker 1: that touched people's hearts, right. I wanted to make people

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Speaker 1: feel something. Now, when I reported at many of these networks,

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Speaker 1: I was very clear about the fact that part of

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Speaker 1: my responsibility was to bring these stories into the newsroom.

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Speaker 1: And what was interesting was that even though I was

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Speaker 1: bringing this kind of new perspective. Remember I was the

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Speaker 1: first Latina in these newsrooms. Oftentimes, what it felt like

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Speaker 1: was fellow journalists saying, Oh, you're coming into our newsroom

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Speaker 1: and you have a bias because you care about these stories.

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Speaker 1: And I was like, no, I'm just telling you these

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Speaker 1: stories because these are communities that I know, and you're

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Speaker 1: seeing this as a bias.

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Speaker 2: Okay.

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Speaker 1: I pushed ahead and the show Latino USA, which was

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Speaker 1: founded by the founding executive producer Madia Martin. She tapped

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Speaker 1: me to become the founding anchor of Latino USA. Wow,

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Speaker 1: what a moment. This is Latino USA, the radio journal

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Speaker 1: of news and culture. Well you fast forward from there

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Speaker 1: to the year twenty ten, and that's the year when

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Speaker 1: I decided to create Food Media. I wanted to get

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Speaker 1: Food Media to be a place where a show like

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Speaker 1: Latino usay could be housed and grow. Make this into

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Speaker 1: a newsroom for other journalists of conscience like me. I

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Speaker 1: wanted to create a newsroom with journalism that had a heart,

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Speaker 1: that wasn't afraid to show emotion or actually care for

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Speaker 1: the people that we were covering. It was a journalism

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Speaker 1: with radical transparency, a journalism of conscience, a journalism that

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Speaker 1: was transparent about who we are, where we come from,

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Speaker 1: and that really stood in the face of this kind

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Speaker 1: of faux objectivity of a lot of traditional newsrooms. It

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Speaker 1: was a journalism where we understood our role in the

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Speaker 1: question of power in the United States of America. So

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Speaker 1: here we are fifteen years later. Oh my god, the

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Speaker 1: vision of Futuro has absolutely grown. You know, Latino USA

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Speaker 1: has been on the year for more than thirty years

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Speaker 1: and it has launched the careers of so many amazing

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Speaker 1: journalists and storytellers. And then Futuro Media. We created Futuro

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Speaker 1: Studios right to grow. We wanted to create a space

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Speaker 1: for beautiful podcast series and audio documentaries unlike anything else

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Speaker 1: out there. So we created anything for Selena.

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Speaker 2: I saw a completely new way of being.

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Speaker 3: I discovered Selena.

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Speaker 1: We created loud the history of Reggaeton. Oh my god,

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Speaker 1: La Rega, but that's the brega and Puerto Rico.

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Speaker 2: That's Laverega.

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Speaker 1: That's Laverega and Puerto Rico. There's no perfect English translation

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Speaker 1: for this word that Puerto Ricans.

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Speaker 3: Use all the time.

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Speaker 1: I love you Puerto Rico. And of course the podcast Suave,

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Speaker 1: which won the Pulitzer Prize in twenty twenty two.

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Speaker 3: For our audience, is important for them to know that

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Speaker 3: you are one of to Latinas in history to win

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Speaker 3: a Pulitzer and you did it out of an organization

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Speaker 3: that you founded, so so much kudos to you.

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Speaker 1: What's the point my Yeah, Well, today we are taking

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Speaker 1: a really big step and we're launching a membership and

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Speaker 1: subscription program. It's a huge step and we're calling it

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Speaker 1: Futuo Plus. It's full of exclusive episodes, lots of events,

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Speaker 1: and other amazing stuff that we're going to talk about

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Speaker 1: in a second. But first, here's the reason why we're

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Speaker 1: doing it. I have said often that running an independent

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Speaker 1: journalism nonprofit is not for the faint of heart. This

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Speaker 1: is not easy, and in a lot of ways, it's

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Speaker 1: becoming more difficult now than ever. For one, after a

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Speaker 1: mega podcast boom during the pandemic that we all live through.

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Speaker 1: I mean, right now, the podcast industry has been in

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Speaker 1: recession right it's shrinking. The big companies that poured money

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Speaker 1: into the industry have dramatically been cutting back their podcast

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Speaker 1: budgets and that means less shows are getting green lit

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Speaker 1: and the ones that are getting green lit have much

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Speaker 1: smaller budgets, and also there's more competition than ever for

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Speaker 1: the nonprofit dollars that are out there now. We are

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Speaker 1: incredibly grateful to have the supports of some pretty powerful

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Speaker 1: and wonderful foundations and really fabulous individuals, but we have

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Speaker 1: to prepare for the future. You know, funding priorities can change,

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Speaker 1: and so with all of the federal funding that's getting

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Speaker 1: pulled from all across the country, there's more pressure now

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Speaker 1: on those funders to fill those gaps. So we're feeling it.

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Speaker 1: And because of the rules of public media, actually Puturo

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Speaker 1: cannot run our own pledge drives on the radio right,

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Speaker 1: only the public radio stations themselves can do that. I

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Speaker 1: don't know if you knew this, but Futuro does not

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Speaker 1: get one single dollar, not one penny from the Corporation

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Speaker 1: for Public Broadcasting or any other federal sources or public sources.

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Speaker 1: But it is something that we are proud of because

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Speaker 1: it means that we are truly independent when it comes

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Speaker 1: to reporting on the government. Now, on the other side

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Speaker 1: of things, you know what we do at Futuro Media,

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Speaker 1: it's not cheap, right, and with all due respect to

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Speaker 1: people who do chat casts. You know, we don't generally

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Speaker 1: just put two people and sit them in front of

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Speaker 1: a mic and just have them have at it. Right.

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Speaker 1: Our weekly deeply reported journalism and immersive podcast series cost

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Speaker 1: money to make, and we have to pay our producers,

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Speaker 1: our story editors, our sound designers, our audio engineers. Now

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Speaker 1: it is important for you to know that we use

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Speaker 1: independent fact checkers for every series because we want to

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Speaker 1: guarantee that you are getting factual, accurate information right. And

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Speaker 1: of course we also have all the normal business expenses

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Speaker 1: required to operate legal accounting it rent I like to

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Speaker 1: say that we are lean and mean. Of course, the

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Speaker 1: vast majority of our budget goes to creating the stories themselves,

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Speaker 1: but there's no way around it. Making great journalism costs money.

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Speaker 1: So we are launching our subscription service because we want

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Speaker 1: to be able to continue bringing you the kinds of

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Speaker 1: podcasts that you aren't getting anywhere else. There is no

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Speaker 1: other Futuro Media, and we think that actually being funded

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Speaker 1: by our listeners is really healthy for an organization like ours.

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Speaker 1: It means that we're accountable to our listeners, not to

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Speaker 1: the government, not to corporations. Okay, so what will Futuro

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Speaker 1: Plus look like, Oh my god, it's gonna be great. Basically,

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Speaker 1: you're going to sign up on our website and you're

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Speaker 1: going to get access to members only subscription feeds for

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Speaker 1: all of our shows. I kind of think of it

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Speaker 1: as like only fans, but we keep our clothes on

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Speaker 1: and everybody's skin is in the game. Get it okay? Now,

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Speaker 1: on those feeds, First of all, you're gonna get completely

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Speaker 1: ad free listening, yes, and there will be extended interviews

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Speaker 1: and special exclusive episodes filled with juicy behind the scenes

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Speaker 1: cheesemay and how we make this all happen. Also, we're

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Speaker 1: gonna send members only newsletters with notes from the field,

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Speaker 1: great recommendations. There's gonna be special subscriber only playlists and

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Speaker 1: virtual events, and that's where you get to find me

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Speaker 1: and other fududo journalists joining you in conversation. And all right,

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Speaker 1: this is really cool because whenever we launch a new show,

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Speaker 1: members are going to be able to listen to the

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Speaker 1: whole season right away. So while everybody else has to

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Speaker 1: wait every week for a new episode to drop, you're

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Speaker 1: going to be able to listen to it all in

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Speaker 1: one sitting, as some of us are known to do.

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Speaker 1: And we are launching our subscription service with the Suave

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Speaker 1: Podcast Season two, which is available for members right now

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Speaker 1: in its entirety.

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Speaker 2: Right now, at this moment in this life, I am

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Speaker 2: not happy. I'm glad I'm home. But if you say

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Speaker 2: describe happy, I should be able to describe happy, and

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Speaker 2: I can't. I can't. I won't even know how to

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Speaker 2: start to describe happy. Alight, yos, even with a pulluser,

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Speaker 2: I can't describe because I'm not. I'm just surviving like

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Speaker 2: I was in prison.

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Speaker 1: Who Swavit Podcast Season two is a roller coaster. It's

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Speaker 1: deeply reported journalism and you get to be right there

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Speaker 1: on the front lines of this story. It's really amazing.

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Speaker 1: And we're gonna be releasing more new podcasts later this year,

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Speaker 1: and we're bringing back new seasons of shows that you love.

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Speaker 1: We have an ambitious and pretty exciting slate of new

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Speaker 1: shows we're gonna be releasing totally on our own. For

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Speaker 1: all those shows, Futuro Plus members we'll get to hear

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Speaker 1: them first. Okay, Yeah, there are a lot of perks

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Speaker 1: and we're working really hard on that. But you know,

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Speaker 1: there are other reasons to subscribe. The real reason to

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Speaker 1: support Futuro is because of what we stand for as

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Speaker 1: journalism of conscience. Now, I know, I'm gonna call you

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Speaker 1: out a little bit. I bet you have a subscription

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Speaker 1: to Netflix or to Max or to Hulu, and yeah,

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Speaker 1: they do offer hundreds of movies and TV shows to watch.

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Speaker 1: But how about if you think about taking just a

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Speaker 1: little bit of that money that you give every month

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Speaker 1: to those mega corporations and instead support a small organization,

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Speaker 1: a nonprofit that is fighting literally every day to bring

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Speaker 1: you stories that you love, Stories that like, oh my God,

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Speaker 1: They touch your heart, they make you cry, they make

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Speaker 1: you learn about the world and your community. And you

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Speaker 1: know that Futuro Media is a nonprofit that was founded

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Speaker 1: and is run predominantly by women of color, and it

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Speaker 1: centers the lives of Latinos, Latinas immigrants, black and Indigenous people,

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Speaker 1: queer people, Muslim people, trans people. You know, we see

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Speaker 1: ourselves as practicing excellence in journalism because our newsroom reflects

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Speaker 1: our country. And you know what, if you sign up

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Speaker 1: for this membership program, you're going to be joining a

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Speaker 1: community of people who care about news and storytelling the

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Speaker 1: same way that you do. We believe the most interesting

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Speaker 1: work in podcasting and the most rigorous journalism is still

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Speaker 1: happening in public media. We want to keep investing our

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Speaker 1: time and energy into building the future of that work

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Speaker 1: with you. We want Futuro to be around for another

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Speaker 1: fifteen years and another fifteen years after that. It's an

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Speaker 1: invitation for you to take on a bigger role in

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Speaker 1: our future, in our Futuro. Today, our country's leaders are

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Speaker 1: trying to silence journalism that's inconvenient to them. They're suing newspapers,

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Speaker 1: threatening to go after the nonprofit status of many organizations.

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Speaker 1: But you know what, We're not going to be silenced.

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Speaker 1: We are invested in creating journalism long term. That is

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Speaker 1: a acountable to you, to our listeners. That's why we

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Speaker 1: maintain relationship with sources for decades. Like in terms of Suave,

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Speaker 1: It's why we don't just parachute in someplace and then leave.

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Speaker 1: We go back again and again and we keep following

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Speaker 1: the story, whether it's the ice raids in Mississippi or

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Speaker 1: our series which is looking at how the border is moving.

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Speaker 1: We believe in telling the truth, in telling it like

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Speaker 1: it is and telling it to you directly. Now, the

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Speaker 1: thing we need right now most is each other, is

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Speaker 1: community and as the news media around us crumbles, there

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Speaker 1: aren't a lot of organizations like us to take up

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Speaker 1: the mantle. If Futuo falls, there probably won't be another

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Speaker 1: one to take its place. So this is the ask.

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Speaker 1: We want you to join us, to join us in

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Speaker 1: Nueztra comunivad to be a part of this all. So

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Speaker 1: visit our website Futuro Media Group dot org slash join plus.

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Speaker 1: That's my invitation. Become a fusta and let's see what

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Speaker 1: we can grow together. Because Yatu sa is barasire

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Speaker 2: H