WEBVTT - Episode 86: s259 Wedges 0:00:00.320 --> 0:00:02.320 The guys from paying They've kind of showed me how 0:00:02.400 --> 0:00:03.840 much the equipment matters. 0:00:04.080 --> 0:00:05.920 I just love that I can hit any shot I 0:00:06.000 --> 0:00:06.560 kind of want. 0:00:06.640 --> 0:00:08.440 We're gonna be able to tell some fun stories about 0:00:08.440 --> 0:00:10.600 what goes on here to help golfers play better golf. 0:00:11.320 --> 0:00:14.040 What's up, everybody? Welcome back to the Ping proven Grounds Podcast. 0:00:14.080 --> 0:00:18.239 Shane Bake and alongside Marty Jertson. Pretty excited about this, 0:00:18.280 --> 0:00:20.599 and I gotta be honest with you. I love the guy, 0:00:21.600 --> 0:00:24.520 I love the clubs, I love the wedges. Let's have 0:00:24.560 --> 0:00:24.840 a day. 0:00:24.880 --> 0:00:28.440 Huh Yeah, Yeah, it's been fun. We got Jacob Clark 0:00:28.520 --> 0:00:31.920 with us. He's the head of our wedge designs, leads 0:00:31.920 --> 0:00:34.519 all of our wedge designs, and we have just been 0:00:34.600 --> 0:00:39.240 really trending. I mean, I think it internally, Jacob, you 0:00:39.280 --> 0:00:41.440 could talk about it a little bit. We've had a 0:00:41.479 --> 0:00:44.200 goal to increase the number of our tour players playing 0:00:44.240 --> 0:00:47.239 our current wedges, and we're just off the charts right 0:00:47.280 --> 0:00:50.879 now with the with our last couple wedge models, and 0:00:51.000 --> 0:00:53.159 we're gonna take a deep dive into S two to 0:00:53.159 --> 0:00:56.480 fifty nine. Jacob tell us a little bit about just 0:00:56.720 --> 0:01:00.520 S one fifty nine's success on the PGA Tour and 0:01:00.680 --> 0:01:01.400 LPGA Tour. 0:01:02.200 --> 0:01:04.120 Yeah, I think it's been a really cool journey to 0:01:04.160 --> 0:01:07.520 look at the progress that we made. And I remember 0:01:07.680 --> 0:01:11.440 sitting down probably five or six years ago, and that 0:01:11.520 --> 0:01:13.160 was kind of at the forefront of our minds is 0:01:13.200 --> 0:01:17.200 how do we really establish a quality relationship with our 0:01:17.200 --> 0:01:20.960 tour players so that they feel comfortable in wedges that 0:01:21.160 --> 0:01:22.839 give them the best performance. 0:01:22.400 --> 0:01:23.880 Weekend and week out. 0:01:24.520 --> 0:01:27.080 And obviously I'm going to be super biased towards it, 0:01:27.120 --> 0:01:29.760 but I would say that lob wedges are like one 0:01:29.800 --> 0:01:33.160 of the most finicky clubs in a player's bag, Like 0:01:33.240 --> 0:01:34.840 love wedges and three woods are the ones that you 0:01:34.920 --> 0:01:38.720 kind of hear the most about. And over time, we 0:01:38.800 --> 0:01:40.720 kind of were like taking an assessment of like where 0:01:40.720 --> 0:01:44.160 our tour staff was and we saw an opportunity for 0:01:44.200 --> 0:01:48.040 improvement of what are the needs that they have that 0:01:48.080 --> 0:01:51.640 we may not be addressing and S one fifty nine. 0:01:51.680 --> 0:01:54.400 As we started kicking off that project probably four years 0:01:54.440 --> 0:01:59.160 ago and looking at from a design side of things 0:01:59.240 --> 0:02:01.320 and how do we work with our players, what are 0:02:01.320 --> 0:02:03.320 the elements of the club that we might be missing 0:02:03.400 --> 0:02:06.040 out on. It kind of started this journey where we 0:02:06.040 --> 0:02:07.320 are now and I think that's part of the reason 0:02:07.320 --> 0:02:10.880 why we rebranded, going from the Glide family into the 0:02:10.960 --> 0:02:12.839 S one fifty nine and kind of signify like, hey, 0:02:12.840 --> 0:02:15.920 this is a different chapter in the history of ping wedges. 0:02:15.960 --> 0:02:17.600 So it's been really cool to. 0:02:17.600 --> 0:02:20.799 See the adoption over the last couple of years. And 0:02:20.840 --> 0:02:22.639 one of the things that's really interesting with them too 0:02:22.720 --> 0:02:26.360 is that with players and wedges that there are so 0:02:26.560 --> 0:02:30.919 many different opinions of how head shape should look, how 0:02:30.919 --> 0:02:32.560 do they want them to sit, how do they want 0:02:32.560 --> 0:02:34.880 the impact sensation through the ground and the sand to be. 0:02:35.720 --> 0:02:37.560 And it's not like a one size fits all, like 0:02:37.680 --> 0:02:41.480 drivers are a little bit more straightforward of like hey, 0:02:41.560 --> 0:02:43.840 you picked up ball speed, or your dispersions tighter, your 0:02:43.880 --> 0:02:47.919 spends the more consistent around the face. With wedges, there's 0:02:47.960 --> 0:02:52.200 a lot more nuance and feel and huge variety of 0:02:52.240 --> 0:02:55.079 like different perceptions that players want. So I think we've 0:02:55.080 --> 0:02:56.799 made a lot of strides in this space, and I 0:02:56.840 --> 0:03:00.720 think as S two to fifty nine launches and we 0:03:01.240 --> 0:03:03.240 start getting a lot of momentum behind the product, we 0:03:03.240 --> 0:03:05.640 should continue to see a lot of growth in the space. 0:03:05.760 --> 0:03:07.280 Yeah, I mean, I know how excited you were for 0:03:07.360 --> 0:03:09.200 US one fifty nine. I mean I know we were. 0:03:09.320 --> 0:03:11.480 I think we were at the ASU practice facility and 0:03:11.639 --> 0:03:13.000 I hate giving an issue a shout out here, but 0:03:13.200 --> 0:03:15.560 the prices de laite is awesome. We were out there, 0:03:15.600 --> 0:03:17.720 you're hitting pitch shots, and you were excited about it. 0:03:17.840 --> 0:03:22.359 You're hopeful. It seems like it passed expectations in terms 0:03:22.360 --> 0:03:24.200 of what you and the team were looking for, not 0:03:24.400 --> 0:03:26.200 just with the tour players but across the board. 0:03:26.360 --> 0:03:26.560 Yeah. 0:03:26.600 --> 0:03:28.440 Absolutely, And I think one of the cool things is 0:03:28.480 --> 0:03:30.680 I think we've we've had a lot of the performance 0:03:30.800 --> 0:03:33.480 elements there for a long time, and that's something we 0:03:33.600 --> 0:03:37.120 do really well at PING is evaluate a lot of 0:03:37.200 --> 0:03:40.080 the very highly technical pieces like I'm sure we'll talk 0:03:40.120 --> 0:03:43.240 about face friction and golf club golf ball interaction. We 0:03:43.320 --> 0:03:45.040 felt like we've been a leader in that space for 0:03:45.080 --> 0:03:47.520 a while, but I think I kind of like personally 0:03:47.560 --> 0:03:50.720 took it upon myself looking at when a player puts 0:03:50.720 --> 0:03:52.880 a club down, they're getting their first impression. How does 0:03:52.920 --> 0:03:54.440 it sit behind the ball, how does it look in 0:03:54.480 --> 0:03:57.440 different face orientations. That was where we had the most 0:03:57.480 --> 0:04:03.560 opportunity for growth and talking about at that facility, and 0:04:03.640 --> 0:04:05.240 we were working through and I was super excited for 0:04:05.400 --> 0:04:08.080 S one fifty nine, and then the more time I've 0:04:08.160 --> 0:04:11.600 spent with that product, working with players, using it myself, 0:04:12.240 --> 0:04:16.440 having lots of conversations around it, just started to open 0:04:16.560 --> 0:04:19.760 up more opportunities for two fifty nine and how we 0:04:19.880 --> 0:04:21.960 can build on the elements that made one fifty nine 0:04:22.000 --> 0:04:24.120 successful but kind of take it up to the next 0:04:24.240 --> 0:04:28.599 level to unlock just golfers getting more confident with the with. 0:04:28.640 --> 0:04:30.520 The golf club. And I think a big piece of that, 0:04:30.640 --> 0:04:32.840 Jacob is obviously like the grinds. I mean, we made 0:04:32.960 --> 0:04:35.720 such a big improvement in our offerings that could fit 0:04:35.800 --> 0:04:39.680 a wide range of golfers in different conditions, and we 0:04:39.760 --> 0:04:42.360 even see it in our in our tour data, and 0:04:42.480 --> 0:04:44.520 it's not they're all not using the tea grind. There's 0:04:44.640 --> 0:04:48.240 such a big diversity there. Tell us a little bit 0:04:48.279 --> 0:04:51.880 about the grinds in the s two fifty nine, some 0:04:52.080 --> 0:04:54.280 learnings from one to fifty nine, maybe some work with 0:04:54.920 --> 0:04:56.000 some tour players. 0:04:55.960 --> 0:04:56.560 Yeah, for sure. 0:04:56.680 --> 0:04:59.440 So in terms of our overall grind lineup, we're not 0:04:59.520 --> 0:05:03.640 introduced any new grinds to the family. They've all been 0:05:03.760 --> 0:05:06.200 refined that I'd say one of the biggest changes, and 0:05:06.279 --> 0:05:08.479 this is the one I personally get the most excited 0:05:08.520 --> 0:05:12.560 about is the E grind. So we've had the I 0:05:12.760 --> 0:05:16.200 two in our lineup for a while, and people familiar 0:05:16.240 --> 0:05:19.920 with ping are familiar with the iconic I two all 0:05:19.960 --> 0:05:21.920 the elements of the club that's kind of known as 0:05:22.000 --> 0:05:26.280 like the ultimate bunker club. So spending time understanding, okay, 0:05:26.360 --> 0:05:28.120 what are the elements of that golf club that make 0:05:28.160 --> 0:05:31.320 it really good out of bunkers. So in S two 0:05:31.440 --> 0:05:34.440 fifty nine, we wanted to take the performance characteristics of 0:05:34.520 --> 0:05:36.160 that golf club, how it hits the ground, how it 0:05:36.240 --> 0:05:39.600 hits the sand, and bring it into a more traditional 0:05:39.720 --> 0:05:43.960 headshape with the previous iterations it's been on the I two, 0:05:44.040 --> 0:05:48.320 which is that stretched out, drawn, more higher toe profile. 0:05:49.000 --> 0:05:51.200 There is a subset of golfers that love that head 0:05:51.240 --> 0:05:54.120 shape and that's super nostalgic for them to look back on. 0:05:54.680 --> 0:05:56.920 Hey this, I use this growing up. I remember getting 0:05:56.920 --> 0:05:58.880 my first set of real golf clubs and I had 0:05:58.960 --> 0:06:04.480 I two's. But there's a lot of people that are 0:06:04.720 --> 0:06:07.000 in dire need of a lot of the things that 0:06:07.120 --> 0:06:10.720 this soul does, but one of more, I guess, approachable 0:06:10.800 --> 0:06:11.320 head shape. 0:06:11.360 --> 0:06:13.720 So what does the soul do? What does this soul do? Yeah, 0:06:13.800 --> 0:06:16.520 so the E grind in particular. 0:06:16.800 --> 0:06:19.320 So I think the thing that people are most familiar 0:06:19.400 --> 0:06:21.320 with on the E or the I two is there's 0:06:21.440 --> 0:06:24.640 a dishing in the mid section of the soul. So 0:06:25.640 --> 0:06:27.840 what that does is it kind of scoops out a 0:06:27.960 --> 0:06:31.200 section of material kind of right behind where the lead 0:06:31.320 --> 0:06:34.400 edge bounce blends in. And one of the coolest things 0:06:34.440 --> 0:06:38.240 about that feature is that on square and slightly open 0:06:38.320 --> 0:06:40.760 face shots around the greens, especially if you're playing off 0:06:40.839 --> 0:06:44.039 like firm turf, it allows it to sit really low 0:06:44.160 --> 0:06:47.599 to the ground on those shots. But when you open 0:06:47.640 --> 0:06:49.200 it up, and when you open it up the most 0:06:49.440 --> 0:06:52.120 it's going to be in a bunker. When you open 0:06:52.200 --> 0:06:54.560 it up all the way, you have this back edge 0:06:54.600 --> 0:06:57.520 bounce that can kick in and allow the golf club, 0:06:57.600 --> 0:06:59.840 based on the shaping and that dish in the front section, 0:07:00.480 --> 0:07:02.600 to get down into the sand early so you can 0:07:02.640 --> 0:07:05.320 get under the ball. But then the back edge bounce 0:07:05.440 --> 0:07:08.000 kicks in and keeps it super shallow through the sand, 0:07:08.520 --> 0:07:11.440 which gives the player that sensation and helps the ball 0:07:11.520 --> 0:07:13.640 come out at the appropriate speed instead of continuing to 0:07:13.680 --> 0:07:15.240 go down, down, down into the bunker. 0:07:17.120 --> 0:07:17.920 That is part of it. 0:07:18.040 --> 0:07:20.240 And then you have the heel side of this golf 0:07:20.320 --> 0:07:22.000 club on the trail edge really if you can probably 0:07:22.000 --> 0:07:24.680 see it from your seat, the heel side of the 0:07:24.720 --> 0:07:27.880 golf club on the trail edge relief is really steep, 0:07:28.440 --> 0:07:31.160 so it falls away sharply away from the lead edge 0:07:31.320 --> 0:07:33.360 as you open it up and you're in some of 0:07:33.440 --> 0:07:36.000 those kind of lies or a bunker might be firm, 0:07:36.200 --> 0:07:38.960 you can utilize that part of the soul to get 0:07:39.000 --> 0:07:41.960 the golf club under the ball to create height. If 0:07:41.960 --> 0:07:44.680 you look at back at the old it twos that 0:07:44.880 --> 0:07:47.760 heelside is super steep and falls away, and that's what 0:07:47.840 --> 0:07:49.880 players loved about it. They felt like they could get 0:07:50.000 --> 0:07:52.680 under the ball from anywhere, be able to create some 0:07:52.800 --> 0:07:53.440 different shots. 0:07:53.480 --> 0:07:55.080 And so we're really excited to kind of bring that 0:07:55.160 --> 0:07:56.160 one back. Marty. 0:07:56.320 --> 0:07:58.160 You know something interesting, and Jacob you said this off 0:07:58.200 --> 0:08:00.960 the bat, but you know, when you launch modern golf, 0:08:01.080 --> 0:08:05.120 like modern tour golf, you'll hear announcers, especially older announcers, 0:08:05.360 --> 0:08:07.920 will talk about players in what club they pull out 0:08:08.040 --> 0:08:09.720 of the bag, they hit pitch shots around the green. 0:08:10.080 --> 0:08:12.960 You see guys miss greens. Now they grab the lobwitch 0:08:13.240 --> 0:08:14.720 as they're walking down the ferry, much like they do 0:08:14.800 --> 0:08:16.240 with a putter when they hit a shot in the green, 0:08:16.280 --> 0:08:19.080 maybe with a par five. Yeah, I mean the emphasis 0:08:19.160 --> 0:08:22.560 on the sixty degree yep. And it's been important over 0:08:22.560 --> 0:08:24.160 the last few years. But it feels like it's even 0:08:24.240 --> 0:08:27.440 more important now than it's ever been been. It feels 0:08:27.520 --> 0:08:31.000 like the club that young players, young pros are leaning 0:08:31.120 --> 0:08:33.960 into to hit any type of golf shot around a green. 0:08:34.160 --> 0:08:34.360 Yeah. 0:08:34.679 --> 0:08:38.319 Yeah. And part of that is firmer greens, faster greens. 0:08:38.559 --> 0:08:42.640 So the days were used in your fifty six. If 0:08:42.679 --> 0:08:45.120 the greens are slower you know, right, you know, right 0:08:45.200 --> 0:08:47.719 after overseed in Arizona for example, Oh yeah, I could 0:08:47.800 --> 0:08:49.920 chip that out over there with my fifty six. But 0:08:50.080 --> 0:08:53.760 the tour conditions now are have evolved, Jacob. I mean, 0:08:53.800 --> 0:08:55.720 you see a weekend and week out out there. They 0:08:55.840 --> 0:08:58.719 need to control it with a combination of boat trajectory 0:08:58.840 --> 0:09:02.199 and spin. So we also have some new technology in 0:09:02.240 --> 0:09:05.600 the face which can give more spin to a higher 0:09:05.679 --> 0:09:10.640 lofted club, where maybe in generations of the past you 0:09:10.760 --> 0:09:12.560 get too much loft on the club, the ball would 0:09:12.600 --> 0:09:16.200 slip up the face. You couldn't control it right. So, Jacob, 0:09:16.480 --> 0:09:17.720 I would love for you to talk a little bit 0:09:17.760 --> 0:09:19.880 about the face technology, and then we'll dive back into 0:09:19.920 --> 0:09:20.720 the rest of the grinds. 0:09:20.960 --> 0:09:24.640 Yeah, so kind of building on that point of One 0:09:24.679 --> 0:09:26.079 of the things I think is really cool and I've 0:09:26.160 --> 0:09:28.240 learned this a lot by you measure a lot of 0:09:28.280 --> 0:09:30.760 players hitting wedge shots around the greens and already alluded 0:09:30.800 --> 0:09:34.960 to how tour conditions have gotten firmer over and as 0:09:35.040 --> 0:09:38.480 agronomy develops and you get different types of turf. One 0:09:38.480 --> 0:09:40.120 of the things that we see around the greens and 0:09:40.320 --> 0:09:43.760 probably inside about twenty yards is that a player's launch 0:09:43.840 --> 0:09:47.199 angle is their land angle on the green. So you 0:09:47.320 --> 0:09:48.839 kind of think because like the ball isn't in the 0:09:48.880 --> 0:09:51.280 air long enough for the spin to really take control 0:09:51.360 --> 0:09:53.559 of the flight. And one of the things that's cool 0:09:53.600 --> 0:09:57.360 about that is players can now launch the ball higher 0:09:57.640 --> 0:10:01.520 with the face friction that we have through the micromax 0:10:01.520 --> 0:10:05.040 screws and the higher loft of wedges, the machining texture 0:10:05.120 --> 0:10:08.880 on the face, the face blast, all of those things 0:10:08.960 --> 0:10:13.480 allow the golfer to deliver more loft with the lob 0:10:13.600 --> 0:10:16.560 bledges that we were talking about, but they can generate 0:10:16.840 --> 0:10:20.000 high spin shots and with a high level of predictability, 0:10:20.120 --> 0:10:22.839 like the play if you see a tour player, and 0:10:22.880 --> 0:10:25.400 a high level player hit the wedge shot around the 0:10:25.440 --> 0:10:28.079 green that rides up the face comes out slow usually 0:10:28.160 --> 0:10:31.840 like slow, comes up short right, that's like an immediate 0:10:31.920 --> 0:10:34.280 like hand the wedge back like you're done. And so 0:10:34.520 --> 0:10:36.520 like I'm guarding you gets that all the time when 0:10:36.520 --> 0:10:37.839 I'm working with players, like what do we need to 0:10:37.880 --> 0:10:39.640 do to make sure that they're in a club that 0:10:39.720 --> 0:10:42.520 doesn't do that? And so like part of that is 0:10:42.640 --> 0:10:44.559 getting them in the correct grind and how it matches 0:10:44.640 --> 0:10:47.760 up with their technique, golf course conditions, et cetera. But 0:10:47.880 --> 0:10:51.559 the face friction plays such a huge role in that 0:10:51.760 --> 0:10:55.079 golf club golf ball interaction to where it's like we know, 0:10:55.720 --> 0:10:57.959 I mean even right now in Arizona's coming out of 0:10:58.000 --> 0:11:01.199 overseaed the grass looks it's a little bit on the 0:11:01.280 --> 0:11:04.920 furry side. You're almost always going to have something between 0:11:04.960 --> 0:11:07.600 the club and the ball. So when I'm working with players, 0:11:07.800 --> 0:11:09.319 one of the ways that you can kind of tell 0:11:09.440 --> 0:11:12.439 how it's going is like when you're hitting shots around 0:11:12.480 --> 0:11:14.760 the greens and you hit the chip and you just 0:11:14.880 --> 0:11:16.839 see cover of the golf ball in the face, you 0:11:16.880 --> 0:11:19.439 can see, okay, we've probably had pretty clean contact that 0:11:19.559 --> 0:11:22.480 either were super low mowing height or we're down grain. 0:11:23.280 --> 0:11:25.680 But like now, if you go chip, almost every shot 0:11:25.720 --> 0:11:28.520 you see a little a little bit of grass on 0:11:28.600 --> 0:11:31.880 the face and you could hit it perfect like impact location. 0:11:31.960 --> 0:11:34.720 We're usually looking like groove three, group four. You could 0:11:34.760 --> 0:11:38.800 hit it absolutely perfect, great technique, And if you start 0:11:38.880 --> 0:11:41.280 to see that ball slide in those conditions, you're like, Okay, 0:11:41.320 --> 0:11:44.240 maybe there's something wrong. Players start to head their technique 0:11:44.240 --> 0:11:45.880 in different ways to come out in the window they want. 0:11:46.120 --> 0:11:49.559 But through our face friction and all the research that 0:11:49.920 --> 0:11:51.679 there's so many people here that spend a lot of 0:11:51.760 --> 0:11:53.760 time on this stuff that are so much smarter than 0:11:53.760 --> 0:11:57.920 I could ever imagine being of just being able to 0:11:58.000 --> 0:12:01.640 maintain similar launch and spin characters ristics across those different 0:12:01.720 --> 0:12:04.520 lies and different shots. Like you've probably heard me say 0:12:04.520 --> 0:12:08.199 it before, but I view this stuff as like kind 0:12:08.200 --> 0:12:12.000 of equivalent is like MOI on a driver, where if 0:12:12.320 --> 0:12:15.040 you hit one right out of the middle of a driver, 0:12:15.200 --> 0:12:16.880 it doesn't really matter, kind of like you do all 0:12:16.920 --> 0:12:19.720 the time show Yeah, but when you hit it all 0:12:19.760 --> 0:12:22.120 over the face, like I do you need all the 0:12:22.280 --> 0:12:25.400 MOI that you can possibly get. What this friction does 0:12:25.520 --> 0:12:27.920 is it kind of does the same thing for maybe 0:12:27.960 --> 0:12:30.319 you're not as avid of a golfer and you don't 0:12:30.360 --> 0:12:32.360 really understand how to read different lies and how the 0:12:32.440 --> 0:12:34.920 ball's going to react out of them. You can use 0:12:34.960 --> 0:12:37.440 a very similar technique that you would from a fairway 0:12:37.600 --> 0:12:39.959 light rough lie. You're playing early in the morning, there's 0:12:40.040 --> 0:12:42.400 do all over your golf ball, and you can trust 0:12:42.440 --> 0:12:43.960 that it's going to come out in the same window. 0:12:44.040 --> 0:12:45.600 Like you hear players talk about that all the time 0:12:45.679 --> 0:12:48.520 of it comes out of my window. It comes out 0:12:48.559 --> 0:12:51.079 of my window, Like that's the first check for them 0:12:51.120 --> 0:12:54.760 before they even look at TrackMan numbers or like looking 0:12:55.000 --> 0:12:57.360 up and the ball matches in the air where their 0:12:57.440 --> 0:12:59.720 eye expects it to be. Like, that's such a huge 0:13:00.000 --> 0:13:01.480 I'm in a fitting for the elite player. 0:13:01.600 --> 0:13:05.880 Yeah, the idea of the launch angle, your your land 0:13:05.920 --> 0:13:09.360 angle equals your launch angle. That's got to just help 0:13:09.440 --> 0:13:12.079 golfers in general, just to know that, Jacob, what would 0:13:12.160 --> 0:13:14.960 be like, let's say you got a kind of furmish 0:13:15.080 --> 0:13:18.840 conditions fifteen feet fifteen feet a green over a bunker, 0:13:19.400 --> 0:13:21.920 a tour players hitting like a lob shot or something. 0:13:22.040 --> 0:13:24.880 What would like a range of launch angles and then 0:13:25.200 --> 0:13:28.040 corresponding land angles be for that type of shot, yeah, 0:13:28.120 --> 0:13:28.440 for sure. 0:13:28.520 --> 0:13:33.480 So usually what you'll see is most players kind of 0:13:33.520 --> 0:13:36.800 have like three ish general windows that they're gonna hit 0:13:36.840 --> 0:13:40.040 around the green. Like obviously there's nuance for exact scenarios 0:13:40.080 --> 0:13:42.640 and stuff. I would say most of the high launching 0:13:42.679 --> 0:13:45.880 shots that you see that's the short sided over bunker are. 0:13:45.880 --> 0:13:48.319 Usually going to be like in the low forties, Okay. 0:13:48.960 --> 0:13:52.160 Most like player stock shots I usually see kind of 0:13:52.240 --> 0:13:55.640 live around thirty ish. That's gonna be more that flighted 0:13:55.679 --> 0:13:57.920 shot that's got a little more spin on it, kind 0:13:57.960 --> 0:14:02.640 of the one to grab. But then they're mid flighted 0:14:02.679 --> 0:14:05.599 shots that you can still generate a lot of spin with. 0:14:06.320 --> 0:14:08.559 They kind of have different combinations of stopping power and 0:14:08.600 --> 0:14:11.719 how you can utilize those in different conditions. Where Like 0:14:11.800 --> 0:14:15.079 the example I like to use is a play and 0:14:15.400 --> 0:14:19.640 I live in North Carolina, You've got Bermuda everywhere, Bermuda greens. 0:14:19.720 --> 0:14:23.240 If you are chipping onto a firm, down grain Bermuda 0:14:23.320 --> 0:14:27.200 green in the summer, if you're coming in with a 0:14:27.320 --> 0:14:31.320 shallow land angle, I do not care how much spin 0:14:31.440 --> 0:14:33.760 you have on that golf ball. If you're bouncing down grain, 0:14:34.440 --> 0:14:36.960 it's already so far past the hole that it doesn't 0:14:37.080 --> 0:14:40.360 like the spin catches us and you're fifteen feet by already, 0:14:40.880 --> 0:14:43.560 but you have to use those combinations of like launch angle, 0:14:44.280 --> 0:14:46.960 which like some matches up with the land angle still 0:14:47.120 --> 0:14:49.800 generating high spin for that shot to be able to 0:14:49.840 --> 0:14:51.840 stop it. When you've got those pins that are maybe 0:14:53.080 --> 0:14:55.320 I don't know, two three four paces onto the green, 0:14:55.400 --> 0:14:56.840 you don't have a ton of space to work with. 0:14:57.960 --> 0:15:00.240 That's I think that's an element that players can start 0:15:00.280 --> 0:15:02.480 to take into account of it. My greens get really firm, 0:15:02.960 --> 0:15:05.520 I'm gonna have to stop this more with height rather 0:15:05.640 --> 0:15:07.880 than spend, so whatever they need to do with their 0:15:08.280 --> 0:15:11.600 their technique to kind of create a nice matchup for 0:15:11.640 --> 0:15:12.880 stopping power in that situation. 0:15:14.800 --> 0:15:17.400 It's just understanding your conditions a bit more. Only going 0:15:17.440 --> 0:15:18.520 to work in your favor. 0:15:18.800 --> 0:15:20.680 Kind kind of jumped in the way of you going 0:15:20.720 --> 0:15:22.280 through the grind. So if you can kind of finish 0:15:22.360 --> 0:15:25.120 off some of the grind offerings obviously now with the 0:15:25.440 --> 0:15:26.960 with S two fifty nine. 0:15:27.720 --> 0:15:30.920 Yeah, so we went through the E grind, the two 0:15:31.000 --> 0:15:33.080 new grinds that we introduced on S one fifty nine, 0:15:33.120 --> 0:15:35.560 where the H and the b U. The H is 0:15:35.680 --> 0:15:37.800 kind of a nice middle ground. 0:15:37.600 --> 0:15:39.240 Where there is. 0:15:40.720 --> 0:15:42.960 Inspired by our works half moon grind, so it's got 0:15:43.000 --> 0:15:44.880 relief in the heel and toe sections to give you 0:15:44.920 --> 0:15:47.800 that versatility. For some different face angles, still have the 0:15:47.840 --> 0:15:52.320 lead edge sit load to the turf, but the mid section. 0:15:52.240 --> 0:15:53.520 Is more similar to the S. 0:15:53.680 --> 0:15:55.840 So those two are pretty similar in how they hit 0:15:55.880 --> 0:15:59.160 the ground on your square face shots. But as you 0:15:59.320 --> 0:16:01.520 open manipulate the face on the eight, it's going to 0:16:01.560 --> 0:16:03.200 sit a little bit lower to the turf than the 0:16:03.400 --> 0:16:06.840 S does. And then the B grind it's a little 0:16:06.840 --> 0:16:09.880 bit wider sole that flatter soule. So I see that 0:16:09.960 --> 0:16:12.800 work really well for players that play on really firm 0:16:12.880 --> 0:16:15.960 golf courses usually because that lead edge on square face 0:16:15.960 --> 0:16:18.720 shots sits super low to the ground, but it's got 0:16:18.760 --> 0:16:20.480 a nice wide soul, So that one works well for 0:16:20.560 --> 0:16:22.720 players that don't manipulate the face lot, they kind of 0:16:22.760 --> 0:16:27.280 gravitate more towards square face shots that firmer turf. So 0:16:27.760 --> 0:16:29.640 all we're trying to do with these different grinds is 0:16:29.760 --> 0:16:32.280 just control that vertical impact location on the face. We 0:16:32.360 --> 0:16:34.880 talk about hitting groove three group four because you get 0:16:34.880 --> 0:16:38.200 a nice combination of height and spin there. That bee 0:16:38.240 --> 0:16:41.520 grind works really well for players that may tend to 0:16:41.600 --> 0:16:44.200 hit shots a little bit thin and struggle to generate 0:16:44.320 --> 0:16:45.880 that extra height around the greens. 0:16:46.440 --> 0:16:50.080 MB stands for bounce bounce, so that take an angle 0:16:50.200 --> 0:16:52.120 off exactly lead edge to sit lower. 0:16:52.240 --> 0:16:52.560 Correct. 0:16:52.640 --> 0:16:54.760 Yeah, and I said that one sits the lowest on 0:16:54.880 --> 0:16:57.960 our square face shots. A lot of tour players have 0:16:58.080 --> 0:17:00.200 used that kind of depending on conditions. A lot of 0:17:00.240 --> 0:17:03.840 girls out on the LPGA, they generally gravitate towards more 0:17:03.960 --> 0:17:07.119 square face orientation shots. They also don't miss it in 0:17:07.200 --> 0:17:08.840 the spots that you and I do around the green 0:17:08.880 --> 0:17:11.320 where they're in jail, so they missed it in the 0:17:11.359 --> 0:17:12.040 appropriate spots. 0:17:12.040 --> 0:17:15.199 Imagine that it's weird being smarter than the game man. 0:17:15.240 --> 0:17:15.440 Yeah. 0:17:15.520 --> 0:17:18.359 Cool, So the B works really well for that. The 0:17:18.640 --> 0:17:22.280 W is one that's our widest soul. It's a very 0:17:22.440 --> 0:17:24.960 full soul. This is what we play in the sandwich 0:17:25.040 --> 0:17:29.000 right with the correct and there's we were Marty and 0:17:29.040 --> 0:17:31.280 I actually talked about this a few weeks ago. We 0:17:31.760 --> 0:17:34.520 added a new fifty and fifty two W to the 0:17:34.600 --> 0:17:38.320 set too, so that one works really well for players 0:17:38.520 --> 0:17:41.320 one that maybe play a slightly wider soul iron if 0:17:41.359 --> 0:17:44.240 they're in the G family of irons. It makes that 0:17:44.320 --> 0:17:47.080 transition a little bit easier. It also has a slightly 0:17:47.240 --> 0:17:50.880 lower CG, so it's a little bit different. Flight also 0:17:50.960 --> 0:17:54.240 works well in just softer conditions. So if you're a 0:17:54.280 --> 0:17:57.760 player that uses that golf club almost exclusively for full shots, 0:17:58.520 --> 0:17:59.960 maybe play somewhere that's a little bit soft. 0:18:00.119 --> 0:18:02.400 It can be a great fit just bringing. 0:18:02.200 --> 0:18:05.159 That flight in a more predictable spot, just because the 0:18:05.200 --> 0:18:07.560 impact locations are going to be more consistent for that player. 0:18:08.000 --> 0:18:09.720 I know you've hit that one quite a bit. 0:18:09.800 --> 0:18:11.000 That's in my bag for sure. 0:18:11.359 --> 0:18:13.000 You like, you like, and you talked to me about this, 0:18:13.080 --> 0:18:15.040 but you like it for bunker shots too. I mean 0:18:15.080 --> 0:18:16.320 that's one of the things you're a big fan of. 0:18:16.520 --> 0:18:20.000 Absolutely and Jacob help me, I guess realize this is 0:18:20.160 --> 0:18:22.280 and Jacob's done it with a lot of our tour players. 0:18:22.400 --> 0:18:24.879 Is hey put the put a wider soule in, putting 0:18:24.920 --> 0:18:28.199 something that's going to be better for those longer bunker shots, longer, 0:18:28.560 --> 0:18:31.840 more powdery, where if you get your lob wedge in there, 0:18:32.400 --> 0:18:35.800 you literally can't swing hard enough to get to get 0:18:35.840 --> 0:18:36.080 the ball. 0:18:36.240 --> 0:18:37.880