1 00:00:00,320 --> 00:00:02,320 Speaker 1: The guys from paying They've kind of showed me how 2 00:00:02,400 --> 00:00:03,840 Speaker 1: much the equipment matters. 3 00:00:04,080 --> 00:00:05,920 Speaker 2: I just love that I can hit any shot I 4 00:00:06,000 --> 00:00:06,560 Speaker 2: kind of want. 5 00:00:06,640 --> 00:00:08,440 Speaker 1: We're gonna be able to tell some fun stories about 6 00:00:08,440 --> 00:00:10,600 Speaker 1: what goes on here to help golfers play better golf. 7 00:00:11,320 --> 00:00:14,040 Speaker 3: What's up, everybody? Welcome back to the Ping proven Grounds Podcast. 8 00:00:14,080 --> 00:00:18,239 Speaker 3: Shane Bake and alongside Marty Jertson. Pretty excited about this, 9 00:00:18,280 --> 00:00:20,599 Speaker 3: and I gotta be honest with you. I love the guy, 10 00:00:21,600 --> 00:00:24,520 Speaker 3: I love the clubs, I love the wedges. Let's have 11 00:00:24,560 --> 00:00:24,840 Speaker 3: a day. 12 00:00:24,880 --> 00:00:28,440 Speaker 1: Huh Yeah, Yeah, it's been fun. We got Jacob Clark 13 00:00:28,520 --> 00:00:31,920 Speaker 1: with us. He's the head of our wedge designs, leads 14 00:00:31,920 --> 00:00:34,519 Speaker 1: all of our wedge designs, and we have just been 15 00:00:34,600 --> 00:00:39,240 Speaker 1: really trending. I mean, I think it internally, Jacob, you 16 00:00:39,280 --> 00:00:41,440 Speaker 1: could talk about it a little bit. We've had a 17 00:00:41,479 --> 00:00:44,200 Speaker 1: goal to increase the number of our tour players playing 18 00:00:44,240 --> 00:00:47,239 Speaker 1: our current wedges, and we're just off the charts right 19 00:00:47,280 --> 00:00:50,879 Speaker 1: now with the with our last couple wedge models, and 20 00:00:51,000 --> 00:00:53,159 Speaker 1: we're gonna take a deep dive into S two to 21 00:00:53,159 --> 00:00:56,480 Speaker 1: fifty nine. Jacob tell us a little bit about just 22 00:00:56,720 --> 00:01:00,520 Speaker 1: S one fifty nine's success on the PGA Tour and 23 00:01:00,680 --> 00:01:01,400 Speaker 1: LPGA Tour. 24 00:01:02,200 --> 00:01:04,120 Speaker 4: Yeah, I think it's been a really cool journey to 25 00:01:04,160 --> 00:01:07,520 Speaker 4: look at the progress that we made. And I remember 26 00:01:07,680 --> 00:01:11,440 Speaker 4: sitting down probably five or six years ago, and that 27 00:01:11,520 --> 00:01:13,160 Speaker 4: was kind of at the forefront of our minds is 28 00:01:13,200 --> 00:01:17,200 Speaker 4: how do we really establish a quality relationship with our 29 00:01:17,200 --> 00:01:20,960 Speaker 4: tour players so that they feel comfortable in wedges that 30 00:01:21,160 --> 00:01:22,839 Speaker 4: give them the best performance. 31 00:01:22,400 --> 00:01:23,880 Speaker 2: Weekend and week out. 32 00:01:24,520 --> 00:01:27,080 Speaker 4: And obviously I'm going to be super biased towards it, 33 00:01:27,120 --> 00:01:29,760 Speaker 4: but I would say that lob wedges are like one 34 00:01:29,800 --> 00:01:33,160 Speaker 4: of the most finicky clubs in a player's bag, Like 35 00:01:33,240 --> 00:01:34,840 Speaker 4: love wedges and three woods are the ones that you 36 00:01:34,920 --> 00:01:38,720 Speaker 4: kind of hear the most about. And over time, we 37 00:01:38,800 --> 00:01:40,720 Speaker 4: kind of were like taking an assessment of like where 38 00:01:40,720 --> 00:01:44,160 Speaker 4: our tour staff was and we saw an opportunity for 39 00:01:44,200 --> 00:01:48,040 Speaker 4: improvement of what are the needs that they have that 40 00:01:48,080 --> 00:01:51,640 Speaker 4: we may not be addressing and S one fifty nine. 41 00:01:51,680 --> 00:01:54,400 Speaker 4: As we started kicking off that project probably four years 42 00:01:54,440 --> 00:01:59,160 Speaker 4: ago and looking at from a design side of things 43 00:01:59,240 --> 00:02:01,320 Speaker 4: and how do we work with our players, what are 44 00:02:01,320 --> 00:02:03,320 Speaker 4: the elements of the club that we might be missing 45 00:02:03,400 --> 00:02:06,040 Speaker 4: out on. It kind of started this journey where we 46 00:02:06,040 --> 00:02:07,320 Speaker 4: are now and I think that's part of the reason 47 00:02:07,320 --> 00:02:10,880 Speaker 4: why we rebranded, going from the Glide family into the 48 00:02:10,960 --> 00:02:12,839 Speaker 4: S one fifty nine and kind of signify like, hey, 49 00:02:12,840 --> 00:02:15,920 Speaker 4: this is a different chapter in the history of ping wedges. 50 00:02:15,960 --> 00:02:17,600 Speaker 2: So it's been really cool to. 51 00:02:17,600 --> 00:02:20,799 Speaker 4: See the adoption over the last couple of years. And 52 00:02:20,840 --> 00:02:22,639 Speaker 4: one of the things that's really interesting with them too 53 00:02:22,720 --> 00:02:26,360 Speaker 4: is that with players and wedges that there are so 54 00:02:26,560 --> 00:02:30,919 Speaker 4: many different opinions of how head shape should look, how 55 00:02:30,919 --> 00:02:32,560 Speaker 4: do they want them to sit, how do they want 56 00:02:32,560 --> 00:02:34,880 Speaker 4: the impact sensation through the ground and the sand to be. 57 00:02:35,720 --> 00:02:37,560 Speaker 4: And it's not like a one size fits all, like 58 00:02:37,680 --> 00:02:41,480 Speaker 4: drivers are a little bit more straightforward of like hey, 59 00:02:41,560 --> 00:02:43,840 Speaker 4: you picked up ball speed, or your dispersions tighter, your 60 00:02:43,880 --> 00:02:47,919 Speaker 4: spends the more consistent around the face. With wedges, there's 61 00:02:47,960 --> 00:02:52,200 Speaker 4: a lot more nuance and feel and huge variety of 62 00:02:52,240 --> 00:02:55,079 Speaker 4: like different perceptions that players want. So I think we've 63 00:02:55,080 --> 00:02:56,799 Speaker 4: made a lot of strides in this space, and I 64 00:02:56,840 --> 00:03:00,720 Speaker 4: think as S two to fifty nine launches and we 65 00:03:01,240 --> 00:03:03,240 Speaker 4: start getting a lot of momentum behind the product, we 66 00:03:03,240 --> 00:03:05,640 Speaker 4: should continue to see a lot of growth in the space. 67 00:03:05,760 --> 00:03:07,280 Speaker 3: Yeah, I mean, I know how excited you were for 68 00:03:07,360 --> 00:03:09,200 Speaker 3: US one fifty nine. I mean I know we were. 69 00:03:09,320 --> 00:03:11,480 Speaker 3: I think we were at the ASU practice facility and 70 00:03:11,639 --> 00:03:13,000 Speaker 3: I hate giving an issue a shout out here, but 71 00:03:13,200 --> 00:03:15,560 Speaker 3: the prices de laite is awesome. We were out there, 72 00:03:15,600 --> 00:03:17,720 Speaker 3: you're hitting pitch shots, and you were excited about it. 73 00:03:17,840 --> 00:03:22,359 Speaker 3: You're hopeful. It seems like it passed expectations in terms 74 00:03:22,360 --> 00:03:24,200 Speaker 3: of what you and the team were looking for, not 75 00:03:24,400 --> 00:03:26,200 Speaker 3: just with the tour players but across the board. 76 00:03:26,360 --> 00:03:26,560 Speaker 2: Yeah. 77 00:03:26,600 --> 00:03:28,440 Speaker 4: Absolutely, And I think one of the cool things is 78 00:03:28,480 --> 00:03:30,680 Speaker 4: I think we've we've had a lot of the performance 79 00:03:30,800 --> 00:03:33,480 Speaker 4: elements there for a long time, and that's something we 80 00:03:33,600 --> 00:03:37,120 Speaker 4: do really well at PING is evaluate a lot of 81 00:03:37,200 --> 00:03:40,080 Speaker 4: the very highly technical pieces like I'm sure we'll talk 82 00:03:40,120 --> 00:03:43,240 Speaker 4: about face friction and golf club golf ball interaction. We 83 00:03:43,320 --> 00:03:45,040 Speaker 4: felt like we've been a leader in that space for 84 00:03:45,080 --> 00:03:47,520 Speaker 4: a while, but I think I kind of like personally 85 00:03:47,560 --> 00:03:50,720 Speaker 4: took it upon myself looking at when a player puts 86 00:03:50,720 --> 00:03:52,880 Speaker 4: a club down, they're getting their first impression. How does 87 00:03:52,920 --> 00:03:54,440 Speaker 4: it sit behind the ball, how does it look in 88 00:03:54,480 --> 00:03:57,440 Speaker 4: different face orientations. That was where we had the most 89 00:03:57,480 --> 00:04:03,560 Speaker 4: opportunity for growth and talking about at that facility, and 90 00:04:03,640 --> 00:04:05,240 Speaker 4: we were working through and I was super excited for 91 00:04:05,400 --> 00:04:08,080 Speaker 4: S one fifty nine, and then the more time I've 92 00:04:08,160 --> 00:04:11,600 Speaker 4: spent with that product, working with players, using it myself, 93 00:04:12,240 --> 00:04:16,440 Speaker 4: having lots of conversations around it, just started to open 94 00:04:16,560 --> 00:04:19,760 Speaker 4: up more opportunities for two fifty nine and how we 95 00:04:19,880 --> 00:04:21,960 Speaker 4: can build on the elements that made one fifty nine 96 00:04:22,000 --> 00:04:24,120 Speaker 4: successful but kind of take it up to the next 97 00:04:24,240 --> 00:04:28,599 Speaker 4: level to unlock just golfers getting more confident with the with. 98 00:04:28,640 --> 00:04:30,520 Speaker 1: The golf club. And I think a big piece of that, 99 00:04:30,640 --> 00:04:32,840 Speaker 1: Jacob is obviously like the grinds. I mean, we made 100 00:04:32,960 --> 00:04:35,720 Speaker 1: such a big improvement in our offerings that could fit 101 00:04:35,800 --> 00:04:39,680 Speaker 1: a wide range of golfers in different conditions, and we 102 00:04:39,760 --> 00:04:42,360 Speaker 1: even see it in our in our tour data, and 103 00:04:42,480 --> 00:04:44,520 Speaker 1: it's not they're all not using the tea grind. There's 104 00:04:44,640 --> 00:04:48,240 Speaker 1: such a big diversity there. Tell us a little bit 105 00:04:48,279 --> 00:04:51,880 Speaker 1: about the grinds in the s two fifty nine, some 106 00:04:52,080 --> 00:04:54,280 Speaker 1: learnings from one to fifty nine, maybe some work with 107 00:04:54,920 --> 00:04:56,000 Speaker 1: some tour players. 108 00:04:55,960 --> 00:04:56,560 Speaker 2: Yeah, for sure. 109 00:04:56,680 --> 00:04:59,440 Speaker 4: So in terms of our overall grind lineup, we're not 110 00:04:59,520 --> 00:05:03,640 Speaker 4: introduced any new grinds to the family. They've all been 111 00:05:03,760 --> 00:05:06,200 Speaker 4: refined that I'd say one of the biggest changes, and 112 00:05:06,279 --> 00:05:08,479 Speaker 4: this is the one I personally get the most excited 113 00:05:08,520 --> 00:05:12,560 Speaker 4: about is the E grind. So we've had the I 114 00:05:12,760 --> 00:05:16,200 Speaker 4: two in our lineup for a while, and people familiar 115 00:05:16,240 --> 00:05:19,920 Speaker 4: with ping are familiar with the iconic I two all 116 00:05:19,960 --> 00:05:21,920 Speaker 4: the elements of the club that's kind of known as 117 00:05:22,000 --> 00:05:26,280 Speaker 4: like the ultimate bunker club. So spending time understanding, okay, 118 00:05:26,360 --> 00:05:28,120 Speaker 4: what are the elements of that golf club that make 119 00:05:28,160 --> 00:05:31,320 Speaker 4: it really good out of bunkers. So in S two 120 00:05:31,440 --> 00:05:34,440 Speaker 4: fifty nine, we wanted to take the performance characteristics of 121 00:05:34,520 --> 00:05:36,160 Speaker 4: that golf club, how it hits the ground, how it 122 00:05:36,240 --> 00:05:39,600 Speaker 4: hits the sand, and bring it into a more traditional 123 00:05:39,720 --> 00:05:43,960 Speaker 4: headshape with the previous iterations it's been on the I two, 124 00:05:44,040 --> 00:05:48,320 Speaker 4: which is that stretched out, drawn, more higher toe profile. 125 00:05:49,000 --> 00:05:51,200 Speaker 4: There is a subset of golfers that love that head 126 00:05:51,240 --> 00:05:54,120 Speaker 4: shape and that's super nostalgic for them to look back on. 127 00:05:54,680 --> 00:05:56,920 Speaker 4: Hey this, I use this growing up. I remember getting 128 00:05:56,920 --> 00:05:58,880 Speaker 4: my first set of real golf clubs and I had 129 00:05:58,960 --> 00:06:04,480 Speaker 4: I two's. But there's a lot of people that are 130 00:06:04,720 --> 00:06:07,000 Speaker 4: in dire need of a lot of the things that 131 00:06:07,120 --> 00:06:10,720 Speaker 4: this soul does, but one of more, I guess, approachable 132 00:06:10,800 --> 00:06:11,320 Speaker 4: head shape. 133 00:06:11,360 --> 00:06:13,720 Speaker 2: So what does the soul do? What does this soul do? Yeah, 134 00:06:13,800 --> 00:06:16,520 Speaker 2: so the E grind in particular. 135 00:06:16,800 --> 00:06:19,320 Speaker 4: So I think the thing that people are most familiar 136 00:06:19,400 --> 00:06:21,320 Speaker 4: with on the E or the I two is there's 137 00:06:21,440 --> 00:06:24,640 Speaker 4: a dishing in the mid section of the soul. So 138 00:06:25,640 --> 00:06:27,840 Speaker 4: what that does is it kind of scoops out a 139 00:06:27,960 --> 00:06:31,200 Speaker 4: section of material kind of right behind where the lead 140 00:06:31,320 --> 00:06:34,400 Speaker 4: edge bounce blends in. And one of the coolest things 141 00:06:34,440 --> 00:06:38,240 Speaker 4: about that feature is that on square and slightly open 142 00:06:38,320 --> 00:06:40,760 Speaker 4: face shots around the greens, especially if you're playing off 143 00:06:40,839 --> 00:06:44,039 Speaker 4: like firm turf, it allows it to sit really low 144 00:06:44,160 --> 00:06:47,599 Speaker 4: to the ground on those shots. But when you open 145 00:06:47,640 --> 00:06:49,200 Speaker 4: it up, and when you open it up the most 146 00:06:49,440 --> 00:06:52,120 Speaker 4: it's going to be in a bunker. When you open 147 00:06:52,200 --> 00:06:54,560 Speaker 4: it up all the way, you have this back edge 148 00:06:54,600 --> 00:06:57,520 Speaker 4: bounce that can kick in and allow the golf club, 149 00:06:57,600 --> 00:06:59,840 Speaker 4: based on the shaping and that dish in the front section, 150 00:07:00,480 --> 00:07:02,600 Speaker 4: to get down into the sand early so you can 151 00:07:02,640 --> 00:07:05,320 Speaker 4: get under the ball. But then the back edge bounce 152 00:07:05,440 --> 00:07:08,000 Speaker 4: kicks in and keeps it super shallow through the sand, 153 00:07:08,520 --> 00:07:11,440 Speaker 4: which gives the player that sensation and helps the ball 154 00:07:11,520 --> 00:07:13,640 Speaker 4: come out at the appropriate speed instead of continuing to 155 00:07:13,680 --> 00:07:15,240 Speaker 4: go down, down, down into the bunker. 156 00:07:17,120 --> 00:07:17,920 Speaker 2: That is part of it. 157 00:07:18,040 --> 00:07:20,240 Speaker 4: And then you have the heel side of this golf 158 00:07:20,320 --> 00:07:22,000 Speaker 4: club on the trail edge really if you can probably 159 00:07:22,000 --> 00:07:24,680 Speaker 4: see it from your seat, the heel side of the 160 00:07:24,720 --> 00:07:27,880 Speaker 4: golf club on the trail edge relief is really steep, 161 00:07:28,440 --> 00:07:31,160 Speaker 4: so it falls away sharply away from the lead edge 162 00:07:31,320 --> 00:07:33,360 Speaker 4: as you open it up and you're in some of 163 00:07:33,440 --> 00:07:36,000 Speaker 4: those kind of lies or a bunker might be firm, 164 00:07:36,200 --> 00:07:38,960 Speaker 4: you can utilize that part of the soul to get 165 00:07:39,000 --> 00:07:41,960 Speaker 4: the golf club under the ball to create height. If 166 00:07:41,960 --> 00:07:44,680 Speaker 4: you look at back at the old it twos that 167 00:07:44,880 --> 00:07:47,760 Speaker 4: heelside is super steep and falls away, and that's what 168 00:07:47,840 --> 00:07:49,880 Speaker 4: players loved about it. They felt like they could get 169 00:07:50,000 --> 00:07:52,680 Speaker 4: under the ball from anywhere, be able to create some 170 00:07:52,800 --> 00:07:53,440 Speaker 4: different shots. 171 00:07:53,480 --> 00:07:55,080 Speaker 2: And so we're really excited to kind of bring that 172 00:07:55,160 --> 00:07:56,160 Speaker 2: one back. Marty. 173 00:07:56,320 --> 00:07:58,160 Speaker 3: You know something interesting, and Jacob you said this off 174 00:07:58,200 --> 00:08:00,960 Speaker 3: the bat, but you know, when you launch modern golf, 175 00:08:01,080 --> 00:08:05,120 Speaker 3: like modern tour golf, you'll hear announcers, especially older announcers, 176 00:08:05,360 --> 00:08:07,920 Speaker 3: will talk about players in what club they pull out 177 00:08:08,040 --> 00:08:09,720 Speaker 3: of the bag, they hit pitch shots around the green. 178 00:08:10,080 --> 00:08:12,960 Speaker 3: You see guys miss greens. Now they grab the lobwitch 179 00:08:13,240 --> 00:08:14,720 Speaker 3: as they're walking down the ferry, much like they do 180 00:08:14,800 --> 00:08:16,240 Speaker 3: with a putter when they hit a shot in the green, 181 00:08:16,280 --> 00:08:19,080 Speaker 3: maybe with a par five. Yeah, I mean the emphasis 182 00:08:19,160 --> 00:08:22,560 Speaker 3: on the sixty degree yep. And it's been important over 183 00:08:22,560 --> 00:08:24,160 Speaker 3: the last few years. But it feels like it's even 184 00:08:24,240 --> 00:08:27,440 Speaker 3: more important now than it's ever been been. It feels 185 00:08:27,520 --> 00:08:31,000 Speaker 3: like the club that young players, young pros are leaning 186 00:08:31,120 --> 00:08:33,960 Speaker 3: into to hit any type of golf shot around a green. 187 00:08:34,160 --> 00:08:34,360 Speaker 2: Yeah. 188 00:08:34,679 --> 00:08:38,319 Speaker 1: Yeah. And part of that is firmer greens, faster greens. 189 00:08:38,559 --> 00:08:42,640 Speaker 1: So the days were used in your fifty six. If 190 00:08:42,679 --> 00:08:45,120 Speaker 1: the greens are slower you know, right, you know, right 191 00:08:45,200 --> 00:08:47,719 Speaker 1: after overseed in Arizona for example, Oh yeah, I could 192 00:08:47,800 --> 00:08:49,920 Speaker 1: chip that out over there with my fifty six. But 193 00:08:50,080 --> 00:08:53,760 Speaker 1: the tour conditions now are have evolved, Jacob. I mean, 194 00:08:53,800 --> 00:08:55,720 Speaker 1: you see a weekend and week out out there. They 195 00:08:55,840 --> 00:08:58,719 Speaker 1: need to control it with a combination of boat trajectory 196 00:08:58,840 --> 00:09:02,199 Speaker 1: and spin. So we also have some new technology in 197 00:09:02,240 --> 00:09:05,600 Speaker 1: the face which can give more spin to a higher 198 00:09:05,679 --> 00:09:10,640 Speaker 1: lofted club, where maybe in generations of the past you 199 00:09:10,760 --> 00:09:12,560 Speaker 1: get too much loft on the club, the ball would 200 00:09:12,600 --> 00:09:16,200 Speaker 1: slip up the face. You couldn't control it right. So, Jacob, 201 00:09:16,480 --> 00:09:17,720 Speaker 1: I would love for you to talk a little bit 202 00:09:17,760 --> 00:09:19,880 Speaker 1: about the face technology, and then we'll dive back into 203 00:09:19,920 --> 00:09:20,720 Speaker 1: the rest of the grinds. 204 00:09:20,960 --> 00:09:24,640 Speaker 4: Yeah, so kind of building on that point of One 205 00:09:24,679 --> 00:09:26,079 Speaker 4: of the things I think is really cool and I've 206 00:09:26,160 --> 00:09:28,240 Speaker 4: learned this a lot by you measure a lot of 207 00:09:28,280 --> 00:09:30,760 Speaker 4: players hitting wedge shots around the greens and already alluded 208 00:09:30,800 --> 00:09:34,960 Speaker 4: to how tour conditions have gotten firmer over and as 209 00:09:35,040 --> 00:09:38,480 Speaker 4: agronomy develops and you get different types of turf. One 210 00:09:38,480 --> 00:09:40,120 Speaker 4: of the things that we see around the greens and 211 00:09:40,320 --> 00:09:43,760 Speaker 4: probably inside about twenty yards is that a player's launch 212 00:09:43,840 --> 00:09:47,199 Speaker 4: angle is their land angle on the green. So you 213 00:09:47,320 --> 00:09:48,839 Speaker 4: kind of think because like the ball isn't in the 214 00:09:48,880 --> 00:09:51,280 Speaker 4: air long enough for the spin to really take control 215 00:09:51,360 --> 00:09:53,559 Speaker 4: of the flight. And one of the things that's cool 216 00:09:53,600 --> 00:09:57,360 Speaker 4: about that is players can now launch the ball higher 217 00:09:57,640 --> 00:10:01,520 Speaker 4: with the face friction that we have through the micromax 218 00:10:01,520 --> 00:10:05,040 Speaker 4: screws and the higher loft of wedges, the machining texture 219 00:10:05,120 --> 00:10:08,880 Speaker 4: on the face, the face blast, all of those things 220 00:10:08,960 --> 00:10:13,480 Speaker 4: allow the golfer to deliver more loft with the lob 221 00:10:13,600 --> 00:10:16,560 Speaker 4: bledges that we were talking about, but they can generate 222 00:10:16,840 --> 00:10:20,000 Speaker 4: high spin shots and with a high level of predictability, 223 00:10:20,120 --> 00:10:22,839 Speaker 4: like the play if you see a tour player, and 224 00:10:22,880 --> 00:10:25,400 Speaker 4: a high level player hit the wedge shot around the 225 00:10:25,440 --> 00:10:28,079 Speaker 4: green that rides up the face comes out slow usually 226 00:10:28,160 --> 00:10:31,840 Speaker 4: like slow, comes up short right, that's like an immediate 227 00:10:31,920 --> 00:10:34,280 Speaker 4: like hand the wedge back like you're done. And so 228 00:10:34,520 --> 00:10:36,520 Speaker 4: like I'm guarding you gets that all the time when 229 00:10:36,520 --> 00:10:37,839 Speaker 4: I'm working with players, like what do we need to 230 00:10:37,880 --> 00:10:39,640 Speaker 4: do to make sure that they're in a club that 231 00:10:39,720 --> 00:10:42,520 Speaker 4: doesn't do that? And so like part of that is 232 00:10:42,640 --> 00:10:44,559 Speaker 4: getting them in the correct grind and how it matches 233 00:10:44,640 --> 00:10:47,760 Speaker 4: up with their technique, golf course conditions, et cetera. But 234 00:10:47,880 --> 00:10:51,559 Speaker 4: the face friction plays such a huge role in that 235 00:10:51,760 --> 00:10:55,079 Speaker 4: golf club golf ball interaction to where it's like we know, 236 00:10:55,720 --> 00:10:57,959 Speaker 4: I mean even right now in Arizona's coming out of 237 00:10:58,000 --> 00:11:01,199 Speaker 4: overseaed the grass looks it's a little bit on the 238 00:11:01,280 --> 00:11:04,920 Speaker 4: furry side. You're almost always going to have something between 239 00:11:04,960 --> 00:11:07,600 Speaker 4: the club and the ball. So when I'm working with players, 240 00:11:07,800 --> 00:11:09,319 Speaker 4: one of the ways that you can kind of tell 241 00:11:09,440 --> 00:11:12,439 Speaker 4: how it's going is like when you're hitting shots around 242 00:11:12,480 --> 00:11:14,760 Speaker 4: the greens and you hit the chip and you just 243 00:11:14,880 --> 00:11:16,839 Speaker 4: see cover of the golf ball in the face, you 244 00:11:16,880 --> 00:11:19,439 Speaker 4: can see, okay, we've probably had pretty clean contact that 245 00:11:19,559 --> 00:11:22,480 Speaker 4: either were super low mowing height or we're down grain. 246 00:11:23,280 --> 00:11:25,680 Speaker 4: But like now, if you go chip, almost every shot 247 00:11:25,720 --> 00:11:28,520 Speaker 4: you see a little a little bit of grass on 248 00:11:28,600 --> 00:11:31,880 Speaker 4: the face and you could hit it perfect like impact location. 249 00:11:31,960 --> 00:11:34,720 Speaker 4: We're usually looking like groove three, group four. You could 250 00:11:34,760 --> 00:11:38,800 Speaker 4: hit it absolutely perfect, great technique, And if you start 251 00:11:38,880 --> 00:11:41,280 Speaker 4: to see that ball slide in those conditions, you're like, Okay, 252 00:11:41,320 --> 00:11:44,240 Speaker 4: maybe there's something wrong. Players start to head their technique 253 00:11:44,240 --> 00:11:45,880 Speaker 4: in different ways to come out in the window they want. 254 00:11:46,120 --> 00:11:49,559 Speaker 4: But through our face friction and all the research that 255 00:11:49,920 --> 00:11:51,679 Speaker 4: there's so many people here that spend a lot of 256 00:11:51,760 --> 00:11:53,760 Speaker 4: time on this stuff that are so much smarter than 257 00:11:53,760 --> 00:11:57,920 Speaker 4: I could ever imagine being of just being able to 258 00:11:58,000 --> 00:12:01,640 Speaker 4: maintain similar launch and spin characters ristics across those different 259 00:12:01,720 --> 00:12:04,520 Speaker 4: lies and different shots. Like you've probably heard me say 260 00:12:04,520 --> 00:12:08,199 Speaker 4: it before, but I view this stuff as like kind 261 00:12:08,200 --> 00:12:12,000 Speaker 4: of equivalent is like MOI on a driver, where if 262 00:12:12,320 --> 00:12:15,040 Speaker 4: you hit one right out of the middle of a driver, 263 00:12:15,200 --> 00:12:16,880 Speaker 4: it doesn't really matter, kind of like you do all 264 00:12:16,920 --> 00:12:19,720 Speaker 4: the time show Yeah, but when you hit it all 265 00:12:19,760 --> 00:12:22,120 Speaker 4: over the face, like I do you need all the 266 00:12:22,280 --> 00:12:25,400 Speaker 4: MOI that you can possibly get. What this friction does 267 00:12:25,520 --> 00:12:27,920 Speaker 4: is it kind of does the same thing for maybe 268 00:12:27,960 --> 00:12:30,319 Speaker 4: you're not as avid of a golfer and you don't 269 00:12:30,360 --> 00:12:32,360 Speaker 4: really understand how to read different lies and how the 270 00:12:32,440 --> 00:12:34,920 Speaker 4: ball's going to react out of them. You can use 271 00:12:34,960 --> 00:12:37,440 Speaker 4: a very similar technique that you would from a fairway 272 00:12:37,600 --> 00:12:39,959 Speaker 4: light rough lie. You're playing early in the morning, there's 273 00:12:40,040 --> 00:12:42,400 Speaker 4: do all over your golf ball, and you can trust 274 00:12:42,440 --> 00:12:43,960 Speaker 4: that it's going to come out in the same window. 275 00:12:44,040 --> 00:12:45,600 Speaker 4: Like you hear players talk about that all the time 276 00:12:45,679 --> 00:12:48,520 Speaker 4: of it comes out of my window. It comes out 277 00:12:48,559 --> 00:12:51,079 Speaker 4: of my window, Like that's the first check for them 278 00:12:51,120 --> 00:12:54,760 Speaker 4: before they even look at TrackMan numbers or like looking 279 00:12:55,000 --> 00:12:57,360 Speaker 4: up and the ball matches in the air where their 280 00:12:57,440 --> 00:12:59,720 Speaker 4: eye expects it to be. Like, that's such a huge 281 00:13:00,000 --> 00:13:01,480 Speaker 4: I'm in a fitting for the elite player. 282 00:13:01,600 --> 00:13:05,880 Speaker 1: Yeah, the idea of the launch angle, your your land 283 00:13:05,920 --> 00:13:09,360 Speaker 1: angle equals your launch angle. That's got to just help 284 00:13:09,440 --> 00:13:12,079 Speaker 1: golfers in general, just to know that, Jacob, what would 285 00:13:12,160 --> 00:13:14,960 Speaker 1: be like, let's say you got a kind of furmish 286 00:13:15,080 --> 00:13:18,840 Speaker 1: conditions fifteen feet fifteen feet a green over a bunker, 287 00:13:19,400 --> 00:13:21,920 Speaker 1: a tour players hitting like a lob shot or something. 288 00:13:22,040 --> 00:13:24,880 Speaker 1: What would like a range of launch angles and then 289 00:13:25,200 --> 00:13:28,040 Speaker 1: corresponding land angles be for that type of shot, yeah, 290 00:13:28,120 --> 00:13:28,440 Speaker 1: for sure. 291 00:13:28,520 --> 00:13:33,480 Speaker 4: So usually what you'll see is most players kind of 292 00:13:33,520 --> 00:13:36,800 Speaker 4: have like three ish general windows that they're gonna hit 293 00:13:36,840 --> 00:13:40,040 Speaker 4: around the green. Like obviously there's nuance for exact scenarios 294 00:13:40,080 --> 00:13:42,640 Speaker 4: and stuff. I would say most of the high launching 295 00:13:42,679 --> 00:13:45,880 Speaker 4: shots that you see that's the short sided over bunker are. 296 00:13:45,880 --> 00:13:48,319 Speaker 2: Usually going to be like in the low forties, Okay. 297 00:13:48,960 --> 00:13:52,160 Speaker 4: Most like player stock shots I usually see kind of 298 00:13:52,240 --> 00:13:55,640 Speaker 4: live around thirty ish. That's gonna be more that flighted 299 00:13:55,679 --> 00:13:57,920 Speaker 4: shot that's got a little more spin on it, kind 300 00:13:57,960 --> 00:14:02,640 Speaker 4: of the one to grab. But then they're mid flighted 301 00:14:02,679 --> 00:14:05,599 Speaker 4: shots that you can still generate a lot of spin with. 302 00:14:06,320 --> 00:14:08,559 Speaker 4: They kind of have different combinations of stopping power and 303 00:14:08,600 --> 00:14:11,719 Speaker 4: how you can utilize those in different conditions. Where Like 304 00:14:11,800 --> 00:14:15,079 Speaker 4: the example I like to use is a play and 305 00:14:15,400 --> 00:14:19,640 Speaker 4: I live in North Carolina, You've got Bermuda everywhere, Bermuda greens. 306 00:14:19,720 --> 00:14:23,240 Speaker 4: If you are chipping onto a firm, down grain Bermuda 307 00:14:23,320 --> 00:14:27,200 Speaker 4: green in the summer, if you're coming in with a 308 00:14:27,320 --> 00:14:31,320 Speaker 4: shallow land angle, I do not care how much spin 309 00:14:31,440 --> 00:14:33,760 Speaker 4: you have on that golf ball. If you're bouncing down grain, 310 00:14:34,440 --> 00:14:36,960 Speaker 4: it's already so far past the hole that it doesn't 311 00:14:37,080 --> 00:14:40,360 Speaker 4: like the spin catches us and you're fifteen feet by already, 312 00:14:40,880 --> 00:14:43,560 Speaker 4: but you have to use those combinations of like launch angle, 313 00:14:44,280 --> 00:14:46,960 Speaker 4: which like some matches up with the land angle still 314 00:14:47,120 --> 00:14:49,800 Speaker 4: generating high spin for that shot to be able to 315 00:14:49,840 --> 00:14:51,840 Speaker 4: stop it. When you've got those pins that are maybe 316 00:14:53,080 --> 00:14:55,320 Speaker 4: I don't know, two three four paces onto the green, 317 00:14:55,400 --> 00:14:56,840 Speaker 4: you don't have a ton of space to work with. 318 00:14:57,960 --> 00:15:00,240 Speaker 4: That's I think that's an element that players can start 319 00:15:00,280 --> 00:15:02,480 Speaker 4: to take into account of it. My greens get really firm, 320 00:15:02,960 --> 00:15:05,520 Speaker 4: I'm gonna have to stop this more with height rather 321 00:15:05,640 --> 00:15:07,880 Speaker 4: than spend, so whatever they need to do with their 322 00:15:08,280 --> 00:15:11,600 Speaker 4: their technique to kind of create a nice matchup for 323 00:15:11,640 --> 00:15:12,880 Speaker 4: stopping power in that situation. 324 00:15:14,800 --> 00:15:17,400 Speaker 2: It's just understanding your conditions a bit more. Only going 325 00:15:17,440 --> 00:15:18,520 Speaker 2: to work in your favor. 326 00:15:18,800 --> 00:15:20,680 Speaker 3: Kind kind of jumped in the way of you going 327 00:15:20,720 --> 00:15:22,280 Speaker 3: through the grind. So if you can kind of finish 328 00:15:22,360 --> 00:15:25,120 Speaker 3: off some of the grind offerings obviously now with the 329 00:15:25,440 --> 00:15:26,960 Speaker 3: with S two fifty nine. 330 00:15:27,720 --> 00:15:30,920 Speaker 4: Yeah, so we went through the E grind, the two 331 00:15:31,000 --> 00:15:33,080 Speaker 4: new grinds that we introduced on S one fifty nine, 332 00:15:33,120 --> 00:15:35,560 Speaker 4: where the H and the b U. The H is 333 00:15:35,680 --> 00:15:37,800 Speaker 4: kind of a nice middle ground. 334 00:15:37,600 --> 00:15:39,240 Speaker 2: Where there is. 335 00:15:40,720 --> 00:15:42,960 Speaker 4: Inspired by our works half moon grind, so it's got 336 00:15:43,000 --> 00:15:44,880 Speaker 4: relief in the heel and toe sections to give you 337 00:15:44,920 --> 00:15:47,800 Speaker 4: that versatility. For some different face angles, still have the 338 00:15:47,840 --> 00:15:52,320 Speaker 4: lead edge sit load to the turf, but the mid section. 339 00:15:52,240 --> 00:15:53,520 Speaker 2: Is more similar to the S. 340 00:15:53,680 --> 00:15:55,840 Speaker 4: So those two are pretty similar in how they hit 341 00:15:55,880 --> 00:15:59,160 Speaker 4: the ground on your square face shots. But as you 342 00:15:59,320 --> 00:16:01,520 Speaker 4: open manipulate the face on the eight, it's going to 343 00:16:01,560 --> 00:16:03,200 Speaker 4: sit a little bit lower to the turf than the 344 00:16:03,400 --> 00:16:06,840 Speaker 4: S does. And then the B grind it's a little 345 00:16:06,840 --> 00:16:09,880 Speaker 4: bit wider sole that flatter soule. So I see that 346 00:16:09,960 --> 00:16:12,800 Speaker 4: work really well for players that play on really firm 347 00:16:12,880 --> 00:16:15,960 Speaker 4: golf courses usually because that lead edge on square face 348 00:16:15,960 --> 00:16:18,720 Speaker 4: shots sits super low to the ground, but it's got 349 00:16:18,760 --> 00:16:20,480 Speaker 4: a nice wide soul, So that one works well for 350 00:16:20,560 --> 00:16:22,720 Speaker 4: players that don't manipulate the face lot, they kind of 351 00:16:22,760 --> 00:16:27,280 Speaker 4: gravitate more towards square face shots that firmer turf. So 352 00:16:27,760 --> 00:16:29,640 Speaker 4: all we're trying to do with these different grinds is 353 00:16:29,760 --> 00:16:32,280 Speaker 4: just control that vertical impact location on the face. We 354 00:16:32,360 --> 00:16:34,880 Speaker 4: talk about hitting groove three group four because you get 355 00:16:34,880 --> 00:16:38,200 Speaker 4: a nice combination of height and spin there. That bee 356 00:16:38,240 --> 00:16:41,520 Speaker 4: grind works really well for players that may tend to 357 00:16:41,600 --> 00:16:44,200 Speaker 4: hit shots a little bit thin and struggle to generate 358 00:16:44,320 --> 00:16:45,880 Speaker 4: that extra height around the greens. 359 00:16:46,440 --> 00:16:50,080 Speaker 1: MB stands for bounce bounce, so that take an angle 360 00:16:50,200 --> 00:16:52,120 Speaker 1: off exactly lead edge to sit lower. 361 00:16:52,240 --> 00:16:52,560 Speaker 2: Correct. 362 00:16:52,640 --> 00:16:54,760 Speaker 4: Yeah, and I said that one sits the lowest on 363 00:16:54,880 --> 00:16:57,960 Speaker 4: our square face shots. A lot of tour players have 364 00:16:58,080 --> 00:17:00,200 Speaker 4: used that kind of depending on conditions. A lot of 365 00:17:00,240 --> 00:17:03,840 Speaker 4: girls out on the LPGA, they generally gravitate towards more 366 00:17:03,960 --> 00:17:07,119 Speaker 4: square face orientation shots. They also don't miss it in 367 00:17:07,200 --> 00:17:08,840 Speaker 4: the spots that you and I do around the green 368 00:17:08,880 --> 00:17:11,320 Speaker 4: where they're in jail, so they missed it in the 369 00:17:11,359 --> 00:17:12,040 Speaker 4: appropriate spots. 370 00:17:12,040 --> 00:17:15,199 Speaker 2: Imagine that it's weird being smarter than the game man. 371 00:17:15,240 --> 00:17:15,440 Speaker 1: Yeah. 372 00:17:15,520 --> 00:17:18,359 Speaker 4: Cool, So the B works really well for that. The 373 00:17:18,640 --> 00:17:22,280 Speaker 4: W is one that's our widest soul. It's a very 374 00:17:22,440 --> 00:17:24,960 Speaker 4: full soul. This is what we play in the sandwich 375 00:17:25,040 --> 00:17:29,000 Speaker 4: right with the correct and there's we were Marty and 376 00:17:29,040 --> 00:17:31,280 Speaker 4: I actually talked about this a few weeks ago. We 377 00:17:31,760 --> 00:17:34,520 Speaker 4: added a new fifty and fifty two W to the 378 00:17:34,600 --> 00:17:38,320 Speaker 4: set too, so that one works really well for players 379 00:17:38,520 --> 00:17:41,320 Speaker 4: one that maybe play a slightly wider soul iron if 380 00:17:41,359 --> 00:17:44,240 Speaker 4: they're in the G family of irons. It makes that 381 00:17:44,320 --> 00:17:47,080 Speaker 4: transition a little bit easier. It also has a slightly 382 00:17:47,240 --> 00:17:50,880 Speaker 4: lower CG, so it's a little bit different. Flight also 383 00:17:50,960 --> 00:17:54,240 Speaker 4: works well in just softer conditions. So if you're a 384 00:17:54,280 --> 00:17:57,760 Speaker 4: player that uses that golf club almost exclusively for full shots, 385 00:17:58,520 --> 00:17:59,960 Speaker 4: maybe play somewhere that's a little bit soft. 386 00:18:00,119 --> 00:18:02,400 Speaker 2: It can be a great fit just bringing. 387 00:18:02,200 --> 00:18:05,159 Speaker 4: That flight in a more predictable spot, just because the 388 00:18:05,200 --> 00:18:07,560 Speaker 4: impact locations are going to be more consistent for that player. 389 00:18:08,000 --> 00:18:09,720 Speaker 2: I know you've hit that one quite a bit. 390 00:18:09,800 --> 00:18:11,000 Speaker 1: That's in my bag for sure. 391 00:18:11,359 --> 00:18:13,000 Speaker 3: You like, you like, and you talked to me about this, 392 00:18:13,080 --> 00:18:15,040 Speaker 3: but you like it for bunker shots too. I mean 393 00:18:15,080 --> 00:18:16,320 Speaker 3: that's one of the things you're a big fan of. 394 00:18:16,520 --> 00:18:20,000 Speaker 1: Absolutely and Jacob help me, I guess realize this is 395 00:18:20,160 --> 00:18:22,280 Speaker 1: and Jacob's done it with a lot of our tour players. 396 00:18:22,400 --> 00:18:24,879 Speaker 1: Is hey put the put a wider soule in, putting 397 00:18:24,920 --> 00:18:28,199 Speaker 1: something that's going to be better for those longer bunker shots, longer, 398 00:18:28,560 --> 00:18:31,840 Speaker 1: more powdery, where if you get your lob wedge in there, 399 00:18:32,400 --> 00:18:35,800 Speaker 1: you literally can't swing hard enough to get to get 400 00:18:35,840 --> 00:18:36,080 Speaker 1: the ball. 401 00:18:36,240 --> 00:18:37,880 Speaker 3: Not getting it, You're not hitting that thing thirty yards 402 00:18:37,920 --> 00:18:38,639 Speaker 3: no matter how hard. 403 00:18:38,520 --> 00:18:39,800 Speaker 1: You hit it, absolutely yeah. 404 00:18:39,880 --> 00:18:41,359 Speaker 4: And one of the things that's cool too is like, 405 00:18:41,440 --> 00:18:43,720 Speaker 4: and when Marty and I were working through that is 406 00:18:44,240 --> 00:18:47,160 Speaker 4: as a player, like you can always manipulate the face 407 00:18:47,240 --> 00:18:49,600 Speaker 4: to add more loft to it if you but it's 408 00:18:49,640 --> 00:18:51,639 Speaker 4: like what you have on the bottom is what you 409 00:18:51,720 --> 00:18:54,080 Speaker 4: have on the bottom, And so you get in those 410 00:18:54,119 --> 00:18:56,639 Speaker 4: really soft bunkers and like a lot of the players 411 00:18:56,640 --> 00:18:58,639 Speaker 4: out of work with even if they aren't necessarily a 412 00:18:58,720 --> 00:19:01,080 Speaker 4: longer bunker shot, but you get some of that heavy, 413 00:19:01,160 --> 00:19:03,439 Speaker 4: fluffy white sand that you see down like in Florida. 414 00:19:03,560 --> 00:19:07,680 Speaker 4: Sometimes having that additional width is super helpful just to 415 00:19:07,760 --> 00:19:10,600 Speaker 4: have a more predictable flight, like being able to control 416 00:19:10,640 --> 00:19:13,639 Speaker 4: the ball speed a little bit better. Other souls that 417 00:19:13,680 --> 00:19:15,960 Speaker 4: are a little bit lower bounce can tend to be 418 00:19:16,040 --> 00:19:18,400 Speaker 4: a little bit inconsistent when you get into that heavy sand. 419 00:19:18,480 --> 00:19:21,760 Speaker 4: So kind of complementing your set and understanding like, hey, 420 00:19:21,800 --> 00:19:24,520 Speaker 4: I've got some clubs in my set that have higher 421 00:19:24,640 --> 00:19:27,040 Speaker 4: bounce for these types of scenarios and being able to 422 00:19:27,080 --> 00:19:30,800 Speaker 4: plug that in. I think the only other ground we 423 00:19:30,840 --> 00:19:33,680 Speaker 4: haven't covered is the tea grind t grind, Yes, tea 424 00:19:33,720 --> 00:19:40,680 Speaker 4: for thin thin was the original nomenclature yeah, thin tour. 425 00:19:40,880 --> 00:19:44,040 Speaker 4: You've got a lot of different suggestions there, but the 426 00:19:44,119 --> 00:19:48,359 Speaker 4: tea grind is one. It's probably the most popular grind 427 00:19:48,400 --> 00:19:51,480 Speaker 4: that we use out on the tour. That one we 428 00:19:51,920 --> 00:19:53,760 Speaker 4: got a lot of feedback from players and just kind 429 00:19:53,760 --> 00:19:55,960 Speaker 4: of looked at, Okay, players that have used the T 430 00:19:56,119 --> 00:19:59,120 Speaker 4: grind in S one fifty nine, if they were making 431 00:19:59,200 --> 00:20:01,640 Speaker 4: any modificationtions to it, what were some of the things 432 00:20:01,680 --> 00:20:04,960 Speaker 4: that they were doing, So looking back at that, and 433 00:20:05,040 --> 00:20:07,520 Speaker 4: then also too, like looking at the legacy of wedges 434 00:20:07,560 --> 00:20:09,680 Speaker 4: that we've had over the last ten years, like what 435 00:20:09,760 --> 00:20:11,679 Speaker 4: are some of the lob wedges that players have had 436 00:20:11,720 --> 00:20:14,040 Speaker 4: the hardest time getting out? And I think the one 437 00:20:14,080 --> 00:20:16,359 Speaker 4: that sticks out the most is the Glide two point 438 00:20:16,440 --> 00:20:20,480 Speaker 4: zero T. Like Saya Thigala has used a version of 439 00:20:20,520 --> 00:20:24,040 Speaker 4: that for a while. Victor also Harris has messed around 440 00:20:24,080 --> 00:20:26,760 Speaker 4: with it a lot. So looking at like, what are 441 00:20:26,800 --> 00:20:28,399 Speaker 4: the elements of that club that they really liked? 442 00:20:28,440 --> 00:20:29,320 Speaker 2: How did it hit the ground? 443 00:20:29,720 --> 00:20:32,840 Speaker 4: The tea is by far the most aggressive, and you 444 00:20:32,920 --> 00:20:36,040 Speaker 4: can see that narrowed up the soul a good bit 445 00:20:36,119 --> 00:20:39,040 Speaker 4: compared to the S one fifty nine T, and then 446 00:20:39,080 --> 00:20:41,879 Speaker 4: you still have that extreme heel and toe relief. The 447 00:20:42,000 --> 00:20:44,080 Speaker 4: heel side of that with that relief is actually pretty 448 00:20:44,080 --> 00:20:46,320 Speaker 4: similar to where that egrindea is how it falls away 449 00:20:46,400 --> 00:20:50,119 Speaker 4: sharply just so as you open manipulate the face, that 450 00:20:50,280 --> 00:20:52,520 Speaker 4: lead edge is just right on top of the turf. 451 00:20:52,640 --> 00:20:55,160 Speaker 4: So players love that, they get a lot of confidence 452 00:20:55,240 --> 00:20:57,199 Speaker 4: from it, and I think it's one that's going to. 453 00:20:57,200 --> 00:20:58,320 Speaker 2: Do really well for us out on tour. 454 00:20:58,440 --> 00:21:01,320 Speaker 3: And it is it Is it normal for I mean, Marty, 455 00:21:01,400 --> 00:21:03,320 Speaker 3: I do this. Is it normal for players to play 456 00:21:03,359 --> 00:21:05,360 Speaker 3: different grinds in their fifty six and sixty. Is that's 457 00:21:05,359 --> 00:21:08,080 Speaker 3: something you see more consistently with the good players you 458 00:21:08,160 --> 00:21:10,520 Speaker 3: see it less less so on tour. Yeah. 459 00:21:10,600 --> 00:21:11,080 Speaker 2: Absolutely. 460 00:21:11,200 --> 00:21:13,160 Speaker 4: I think part of it too is that just given 461 00:21:13,200 --> 00:21:16,080 Speaker 4: the nature of our lineup where we have six grind 462 00:21:16,119 --> 00:21:18,160 Speaker 4: options in the lobledge and we kind of taper down 463 00:21:18,200 --> 00:21:21,240 Speaker 4: through the set just because we ask our lobledge to 464 00:21:21,280 --> 00:21:23,760 Speaker 4: do a lot more things, and the soul is going 465 00:21:23,800 --> 00:21:26,960 Speaker 4: to have a much bigger impact on slower speed shots. 466 00:21:27,160 --> 00:21:32,400 Speaker 4: We're playing it with more face orientations, variety of speeds delivered, 467 00:21:32,440 --> 00:21:35,240 Speaker 4: li angles, there's a lot more variety that comes into play. 468 00:21:35,800 --> 00:21:38,400 Speaker 4: But generally, I would say most players gravitate towards something 469 00:21:38,520 --> 00:21:42,439 Speaker 4: lower in the lobledge, being able to open it up 470 00:21:42,520 --> 00:21:44,919 Speaker 4: if they get into those dicey situations where they're may 471 00:21:44,960 --> 00:21:47,359 Speaker 4: be short sided a bit to be able to create 472 00:21:47,440 --> 00:21:50,760 Speaker 4: a lot of height, but then go into something higher 473 00:21:50,840 --> 00:21:53,240 Speaker 4: bounce and they're fifty six. And you even have a 474 00:21:53,280 --> 00:21:55,639 Speaker 4: lot of players like Corey Connors as an example of 475 00:21:55,720 --> 00:21:59,359 Speaker 4: a player that chips with fifty six almost all the 476 00:21:59,440 --> 00:21:59,959 Speaker 4: time if he can. 477 00:22:00,680 --> 00:22:02,600 Speaker 2: He likes the predictability of the flight, and. 478 00:22:02,640 --> 00:22:04,560 Speaker 4: I think that's one of the things like if you're 479 00:22:04,560 --> 00:22:08,000 Speaker 4: looking at like the spin loft and how he delivers 480 00:22:08,080 --> 00:22:13,600 Speaker 4: it based on his delivery characteristics. When he gets into 481 00:22:13,640 --> 00:22:16,640 Speaker 4: those different conditions around the green, the fifty six comes 482 00:22:16,640 --> 00:22:19,399 Speaker 4: out in the most predictable window for him consistently. He 483 00:22:19,560 --> 00:22:22,080 Speaker 4: has a lob wedge that he uses on some different 484 00:22:22,119 --> 00:22:25,600 Speaker 4: bunker shots or if he gets into those situations where he's. 485 00:22:25,440 --> 00:22:26,280 Speaker 2: A bit short sighted. 486 00:22:27,200 --> 00:22:30,399 Speaker 4: But having two different options in the space is super helpful, 487 00:22:30,560 --> 00:22:33,359 Speaker 4: just because you can always manipulate the face open to 488 00:22:33,440 --> 00:22:37,480 Speaker 4: add loft to generate different shots, create different launch and 489 00:22:37,520 --> 00:22:42,080 Speaker 4: spin profiles. But that's something that's very common. I like 490 00:22:42,160 --> 00:22:45,119 Speaker 4: to think of your wedges, not I think of almost 491 00:22:45,160 --> 00:22:47,720 Speaker 4: as like three different sets, like and I think about 492 00:22:47,720 --> 00:22:50,720 Speaker 4: that when I'm designing, like the forty six through fifty two, 493 00:22:52,040 --> 00:22:54,119 Speaker 4: or Okay, how do we connect these golf clubs to 494 00:22:54,200 --> 00:22:57,000 Speaker 4: the rest of your irons. So we're looking at gapping 495 00:22:57,840 --> 00:23:01,040 Speaker 4: predictability front back, the middle wedge is fifty four to 496 00:23:01,119 --> 00:23:01,600 Speaker 4: fifty six. 497 00:23:01,760 --> 00:23:02,400 Speaker 2: Someone like Corey. 498 00:23:02,400 --> 00:23:05,880 Speaker 4: Obviously we're gonna spend a lot of time evaluating chipping performance, 499 00:23:05,920 --> 00:23:07,399 Speaker 4: how does it do around the greens, But for a 500 00:23:07,480 --> 00:23:10,280 Speaker 4: lot of other players, it's more, let's hit a bunch 501 00:23:10,320 --> 00:23:14,560 Speaker 4: of off speed shots, distance control, hit one low, take 502 00:23:14,640 --> 00:23:17,920 Speaker 4: spin off, float one up a little bit, having a 503 00:23:17,960 --> 00:23:20,439 Speaker 4: lot of consistency front back, and. 504 00:23:20,480 --> 00:23:24,160 Speaker 2: Then most of our of our evaluation with the lobledge. 505 00:23:23,760 --> 00:23:26,119 Speaker 4: Is going to be done kind of inside thirty yards. 506 00:23:26,480 --> 00:23:29,719 Speaker 4: We need to understand how it performs in those other scenarios, 507 00:23:30,200 --> 00:23:33,800 Speaker 4: so they're not kind of left guessing, But we value 508 00:23:33,920 --> 00:23:38,040 Speaker 4: the performance in that inside thirty yards much more heavily 509 00:23:38,160 --> 00:23:40,760 Speaker 4: than we would on like, hey, I can rip this 510 00:23:40,880 --> 00:23:44,640 Speaker 4: thing full ninety yards just because the number of use 511 00:23:44,760 --> 00:23:48,200 Speaker 4: cases is so much lower on those more full shots. 512 00:23:48,240 --> 00:23:51,520 Speaker 1: Yeah, we've certainly seen that through our ARCOS data validated 513 00:23:51,560 --> 00:23:53,760 Speaker 1: big time. Yeah, for sure you use your highest lofted 514 00:23:53,800 --> 00:23:54,840 Speaker 1: wedge green side. 515 00:23:55,000 --> 00:23:56,240 Speaker 2: You know, so you got to wait. 516 00:23:56,359 --> 00:23:58,280 Speaker 1: I think that's a big part of our fitting process, 517 00:23:58,920 --> 00:24:01,600 Speaker 1: just like we see with fairway woods being used off 518 00:24:01,640 --> 00:24:04,080 Speaker 1: the team more if you're a faster player, Well, we 519 00:24:04,160 --> 00:24:06,720 Speaker 1: want to kind of curate the fitting process to be 520 00:24:07,040 --> 00:24:11,560 Speaker 1: to be kind of weighted that same amount. Jacob, I 521 00:24:11,600 --> 00:24:15,359 Speaker 1: wanted to ask you who is the most challenging or 522 00:24:15,440 --> 00:24:19,159 Speaker 1: who who kind of manipulates the club the most on 523 00:24:19,240 --> 00:24:21,639 Speaker 1: the PGA tour. You've got different ways you can. You 524 00:24:21,760 --> 00:24:25,680 Speaker 1: talked about leaning the shaft forward or back, like adding 525 00:24:25,800 --> 00:24:29,280 Speaker 1: or subtracting shaftling. You got raising the handle, lowering the handle. 526 00:24:29,560 --> 00:24:31,359 Speaker 1: Then you have the amount of opening the face, Like 527 00:24:31,720 --> 00:24:34,120 Speaker 1: who does that the most? I mean to me when 528 00:24:34,119 --> 00:24:36,520 Speaker 1: I see saw him around the green. 529 00:24:37,880 --> 00:24:40,160 Speaker 2: Answer is zero doubt on that one. 530 00:24:40,280 --> 00:24:42,280 Speaker 4: It's like because I think he is like inside of 531 00:24:42,359 --> 00:24:44,720 Speaker 4: one hundred or a hundred and five yards, it's lob 532 00:24:44,760 --> 00:24:48,160 Speaker 4: wedge everywhere, Like even if it's getting closer and he's 533 00:24:48,160 --> 00:24:49,760 Speaker 4: like I can just hit like a high hook on 534 00:24:49,880 --> 00:24:52,040 Speaker 4: this one and like get it to get. 535 00:24:51,920 --> 00:24:52,200 Speaker 1: It to go. 536 00:24:52,480 --> 00:24:54,600 Speaker 3: But in terms of changing out that lob wedge, like 537 00:24:54,600 --> 00:24:56,040 Speaker 3: once a month does that mean if he's hit it 538 00:24:56,080 --> 00:24:56,560 Speaker 3: that much. 539 00:24:56,480 --> 00:24:57,640 Speaker 2: He goes through him pretty fast. 540 00:24:57,720 --> 00:25:00,720 Speaker 4: Yeah, but yeah, I think it's like far and away 541 00:25:00,800 --> 00:25:04,080 Speaker 4: sahethan just because it's like the creativity that he has 542 00:25:04,160 --> 00:25:07,200 Speaker 4: around the greens and how he I mean he talks 543 00:25:07,240 --> 00:25:09,160 Speaker 4: about like kind of how he learned the game and like, yeah, 544 00:25:09,359 --> 00:25:11,960 Speaker 4: playing out at a public course and just chipping all 545 00:25:12,000 --> 00:25:14,320 Speaker 4: the time and like using a lot one just like 546 00:25:14,440 --> 00:25:17,640 Speaker 4: just figuring it out, being able to hit different trajectory windows. 547 00:25:17,720 --> 00:25:21,760 Speaker 4: So yeah, he definitely is one that like the Tea 548 00:25:21,800 --> 00:25:25,159 Speaker 4: Grind is perfect for him because he is using so 549 00:25:25,359 --> 00:25:30,480 Speaker 4: many different face orientations, delivering shots with twenty degrees of handling, 550 00:25:30,520 --> 00:25:31,960 Speaker 4: and then he's trying to hit the next one to 551 00:25:32,080 --> 00:25:33,919 Speaker 4: the moon, like how high can I launch this thing? 552 00:25:34,080 --> 00:25:37,520 Speaker 4: So he's definitely one that's a great to really stress 553 00:25:37,720 --> 00:25:41,280 Speaker 4: test some of those those Tea Grind prototypes to make 554 00:25:41,280 --> 00:25:42,160 Speaker 4: sure we're in a good spot. 555 00:25:42,440 --> 00:25:44,119 Speaker 3: How about the finish options. 556 00:25:44,520 --> 00:25:47,000 Speaker 4: Yeah, so we have the Hydropearl that's kind of our 557 00:25:47,480 --> 00:25:50,360 Speaker 4: like our flagship finish that has that all weather performance, 558 00:25:50,400 --> 00:25:52,520 Speaker 4: and we also have the Midnight as well, so that 559 00:25:52,720 --> 00:25:55,439 Speaker 4: anti glare. It's a QPQ Finish, so it's super durable. 560 00:25:55,480 --> 00:25:57,359 Speaker 4: I think that was one of the things that we 561 00:25:57,720 --> 00:26:00,119 Speaker 4: wanted to make sure of, and when we start to 562 00:26:00,200 --> 00:26:02,960 Speaker 4: coming out with this finish and the last few wedge cycles, 563 00:26:03,040 --> 00:26:05,960 Speaker 4: is making sure that it's something that's going to last 564 00:26:06,000 --> 00:26:08,640 Speaker 4: in golfer's bags and it's not going to wear out 565 00:26:08,760 --> 00:26:10,400 Speaker 4: after a couple of rounds where they start to see 566 00:26:10,400 --> 00:26:14,160 Speaker 4: a lot of deterioration of the golf club. We also 567 00:26:14,240 --> 00:26:17,200 Speaker 4: strive for them to be very similar in performance, So 568 00:26:17,600 --> 00:26:22,640 Speaker 4: we have the hydroparl on the chrome wedges that you see, 569 00:26:23,080 --> 00:26:25,440 Speaker 4: but we're trying to engineer as much of that face 570 00:26:25,520 --> 00:26:28,280 Speaker 4: friction back into the midnight wedges, so we see very 571 00:26:28,320 --> 00:26:31,560 Speaker 4: similar performance between the two. And it's like a lot 572 00:26:31,600 --> 00:26:32,960 Speaker 4: of it just kind of comes down to a golfer's 573 00:26:32,960 --> 00:26:34,239 Speaker 4: preference of what they like to look at. 574 00:26:35,080 --> 00:26:37,560 Speaker 1: Jacob, I'm curious, I'm gonna hear directly your take on 575 00:26:37,760 --> 00:26:40,680 Speaker 1: the forty six degree right, how many of our tour 576 00:26:40,760 --> 00:26:45,399 Speaker 1: players play the forty six versus like their blueprint s 577 00:26:45,560 --> 00:26:46,800 Speaker 1: or t pitching watch. Yeah. 578 00:26:46,920 --> 00:26:48,960 Speaker 4: I was looking through the numbers of our last tour 579 00:26:49,080 --> 00:26:50,960 Speaker 4: port and I think there are probably six or seven 580 00:26:51,280 --> 00:26:54,280 Speaker 4: in the in bags. So I typically see players who 581 00:26:54,280 --> 00:26:56,600 Speaker 4: gravitate towards that if they like to hit more of 582 00:26:56,640 --> 00:26:59,320 Speaker 4: those off speed shots with it. One of the things 583 00:26:59,359 --> 00:27:02,720 Speaker 4: I thought was actual really interesting is that Chris O 584 00:27:02,880 --> 00:27:05,919 Speaker 4: lamprect he actually plays at forty six and a forty eight. 585 00:27:07,280 --> 00:27:08,800 Speaker 2: He's got a little bit of ball speed. If you 586 00:27:08,880 --> 00:27:12,359 Speaker 2: weren't aware, it's a little yeah. So it's like what 587 00:27:12,520 --> 00:27:13,320 Speaker 2: he has to do at the. 588 00:27:13,359 --> 00:27:15,879 Speaker 4: Other end of his bag is pretty creative, and he 589 00:27:16,000 --> 00:27:20,040 Speaker 4: doesn't need a three wood that goes three thirty, so 590 00:27:20,160 --> 00:27:23,000 Speaker 4: he kind of has a different setup. So with all 591 00:27:23,080 --> 00:27:25,080 Speaker 4: of his speed, he's he has to tighten up his 592 00:27:25,200 --> 00:27:27,920 Speaker 4: gapping in that part of his set. So he goes 593 00:27:28,000 --> 00:27:30,240 Speaker 4: like I think his forty six maybe at forty five, 594 00:27:30,320 --> 00:27:31,800 Speaker 4: and then he's got the forty eight, so he goes 595 00:27:31,840 --> 00:27:33,679 Speaker 4: on like three three degree. 596 00:27:33,480 --> 00:27:34,840 Speaker 2: Gas like five wedges. 597 00:27:35,240 --> 00:27:37,720 Speaker 4: Yeah, okay, yeah, So that that's one of the only 598 00:27:37,800 --> 00:27:40,440 Speaker 4: players I can think of that's played five wedges before 599 00:27:41,400 --> 00:27:44,000 Speaker 4: that doesn't go up to like sixty four plus. 600 00:27:45,080 --> 00:27:46,480 Speaker 2: Yeah, there's a handful out there. 601 00:27:47,080 --> 00:27:50,640 Speaker 4: Interestingly, we see a lot of girls on the LPGA 602 00:27:50,760 --> 00:27:54,520 Speaker 4: gravitate towards the forty eight as their gap wedge, so 603 00:27:55,600 --> 00:27:59,720 Speaker 4: as kind of their delivery dynamics change a bit. Players 604 00:27:59,760 --> 00:28:01,840 Speaker 4: all have one spot in their set where they kind 605 00:28:01,880 --> 00:28:03,600 Speaker 4: of get a big gap. So for a lot of 606 00:28:03,680 --> 00:28:05,639 Speaker 4: PGA tour players kind of like eight to nine iron 607 00:28:05,680 --> 00:28:09,880 Speaker 4: where it's like, okay, their normal set configuration is it'd 608 00:28:09,880 --> 00:28:11,600 Speaker 4: be like twelve yards twelve yards and then you get 609 00:28:11,640 --> 00:28:14,240 Speaker 4: like a seventeen I mean, Marty and his team have 610 00:28:14,320 --> 00:28:16,720 Speaker 4: done a great job with co Pilot of figuring out 611 00:28:16,760 --> 00:28:20,399 Speaker 4: how do you gap correctly, but with the way that 612 00:28:20,480 --> 00:28:24,080 Speaker 4: the girls deliver it and their launching spin characteristics, we 613 00:28:24,200 --> 00:28:26,200 Speaker 4: found that that forty eight does a great job of 614 00:28:26,280 --> 00:28:29,400 Speaker 4: kind of bridging the gap into the rest of their set, 615 00:28:29,800 --> 00:28:31,600 Speaker 4: and given the speeds that they hit it, they can 616 00:28:31,800 --> 00:28:34,320 Speaker 4: have a little bit larger loft gaps and still have 617 00:28:34,480 --> 00:28:38,160 Speaker 4: reasonable numbers. So it's interesting to see how it kind 618 00:28:38,200 --> 00:28:41,360 Speaker 4: of plays out between players of different speeds and how 619 00:28:41,400 --> 00:28:43,720 Speaker 4: it serves a different purpose. Looking at the grip as well, 620 00:28:43,760 --> 00:28:45,840 Speaker 4: I mean we always are kind of talking about technology 621 00:28:45,880 --> 00:28:47,720 Speaker 4: within ping. Can you talk a little bit about dialo 622 00:28:47,800 --> 00:28:50,600 Speaker 4: wedge in terms of the gripping and anything new different 623 00:28:50,640 --> 00:28:53,240 Speaker 4: this time around. Yeah, this is actually a really cool 624 00:28:53,360 --> 00:28:55,600 Speaker 4: thing to work on. One of the things that you 625 00:28:55,640 --> 00:28:58,920 Speaker 4: see tour players do when they're hitting wedges around the 626 00:28:58,960 --> 00:29:02,880 Speaker 4: greens or distance wet is, they're super consistent with their setup. 627 00:29:03,280 --> 00:29:04,880 Speaker 4: Like you could tell them to open the face five 628 00:29:04,920 --> 00:29:07,920 Speaker 4: degrees and then ten degrees and then go back and forth, 629 00:29:08,000 --> 00:29:08,800 Speaker 4: and they're going to be like. 630 00:29:08,880 --> 00:29:09,840 Speaker 2: Bang on every time. 631 00:29:10,720 --> 00:29:13,440 Speaker 4: So we wanted to engineer in some features that gave 632 00:29:13,960 --> 00:29:17,520 Speaker 4: your average golfer the opportunity to have some references to 633 00:29:17,600 --> 00:29:20,640 Speaker 4: set up really consistently. So on our old wedge grip, 634 00:29:20,760 --> 00:29:23,160 Speaker 4: we had indicators at the bottom for being able to 635 00:29:23,240 --> 00:29:24,720 Speaker 4: choke down in one inch increments. 636 00:29:25,280 --> 00:29:27,760 Speaker 2: So this grip is already three quarters of an inch longer, 637 00:29:28,840 --> 00:29:29,040 Speaker 2: just to. 638 00:29:29,120 --> 00:29:31,000 Speaker 4: Give you a bit more space to work down the 639 00:29:31,080 --> 00:29:34,400 Speaker 4: shaft hitting some specialty shots around the green. So we 640 00:29:34,520 --> 00:29:36,640 Speaker 4: still have those choked down indicators at the top of 641 00:29:36,680 --> 00:29:39,360 Speaker 4: the grip this time. And then we have these vertical 642 00:29:39,480 --> 00:29:42,640 Speaker 4: lines that are for different face orientations opening and closing, 643 00:29:43,200 --> 00:29:46,360 Speaker 4: so that those are at fifteen degree increments, so that 644 00:29:46,440 --> 00:29:49,440 Speaker 4: gives players a flexibility to open up the face and 645 00:29:49,560 --> 00:29:52,120 Speaker 4: still have a gripping location that they can reference. And 646 00:29:52,200 --> 00:29:53,920 Speaker 4: then one of the cool things is at the bottom. 647 00:29:54,000 --> 00:29:57,600 Speaker 4: You can see the little features below right at the 648 00:29:57,600 --> 00:29:59,920 Speaker 4: bottom of the grip. Those are for different shaft lins. 649 00:30:00,480 --> 00:30:04,240 Speaker 4: So if you're moving your ball position around, you can 650 00:30:04,320 --> 00:30:06,600 Speaker 4: move the shaft forward and back to either hit low 651 00:30:06,640 --> 00:30:09,440 Speaker 4: shots or high shots and get into that consistent setup 652 00:30:09,480 --> 00:30:09,880 Speaker 4: every time. 653 00:30:11,520 --> 00:30:11,720 Speaker 2: Yeah. 654 00:30:11,960 --> 00:30:14,800 Speaker 1: Pretty, it's pretty cool. It's fun to give somebody that 655 00:30:15,520 --> 00:30:18,760 Speaker 1: grip Shane and they will automatically already start to use 656 00:30:18,920 --> 00:30:21,880 Speaker 1: the handle more, go up and down, interesting and grib 657 00:30:22,000 --> 00:30:24,160 Speaker 1: you know. Just it's almost like introducing something new to 658 00:30:24,200 --> 00:30:26,400 Speaker 1: the brain. It gives them permission to do it right 659 00:30:26,520 --> 00:30:28,760 Speaker 1: where I think otherwise, like I can't grip down to 660 00:30:28,840 --> 00:30:32,680 Speaker 1: the shaft or make the clip too short, Jacob. 661 00:30:32,960 --> 00:30:35,200 Speaker 3: Is it tough to dive into a world of improven 662 00:30:35,280 --> 00:30:37,960 Speaker 3: on a wedge that was so impactful? I mean, I 663 00:30:38,000 --> 00:30:41,200 Speaker 3: mean you think about going back to the computer and 664 00:30:41,320 --> 00:30:44,200 Speaker 3: you're thinking about, Okay, we had this job for four 665 00:30:44,280 --> 00:30:46,400 Speaker 3: years to make this wedge that tour players would love. 666 00:30:46,960 --> 00:30:48,600 Speaker 3: Now how do I make that better? I mean, is 667 00:30:48,680 --> 00:30:52,080 Speaker 3: that an extremely tough assignment or is that an exciting assignment? Ah? 668 00:30:52,560 --> 00:30:55,840 Speaker 2: Yes, yes to both, Yeah exactly. 669 00:30:55,960 --> 00:31:01,040 Speaker 4: I think it's tough, especially when you're first kicking off 670 00:31:01,120 --> 00:31:05,440 Speaker 4: the project of it's so early on in the previous 671 00:31:05,520 --> 00:31:08,400 Speaker 4: one that you're starting to get some feedback, and that's 672 00:31:08,440 --> 00:31:10,120 Speaker 4: where I think a lot of like the team of 673 00:31:10,160 --> 00:31:13,600 Speaker 4: our brand ambassadors is super helpful that we spend a 674 00:31:13,680 --> 00:31:16,120 Speaker 4: lot of time getting their feedback on stuff and being 675 00:31:16,160 --> 00:31:18,680 Speaker 4: able to show them parts earlier in the process where 676 00:31:19,880 --> 00:31:22,200 Speaker 4: we can get that feedback for the next iteration, and 677 00:31:22,960 --> 00:31:25,520 Speaker 4: really understanding like some of the nuances and the very 678 00:31:25,600 --> 00:31:32,520 Speaker 4: different perspectives that they bring, Like we've got young, old, male, female, 679 00:31:32,720 --> 00:31:37,520 Speaker 4: just a huge variety of brand ambassadors that teach top 680 00:31:37,640 --> 00:31:40,720 Speaker 4: tour players and then your weekend golfers and getting some 681 00:31:40,840 --> 00:31:42,640 Speaker 4: of their feedback and understanding like, hey, what are the 682 00:31:42,720 --> 00:31:46,000 Speaker 4: things that you see out in the field. And one 683 00:31:46,000 --> 00:31:47,200 Speaker 4: of the ways I kind of like to look at 684 00:31:47,240 --> 00:31:49,440 Speaker 4: it is I like this. I try and spend as 685 00:31:49,520 --> 00:31:52,440 Speaker 4: much time as possible, like watching people hit wedges, whether 686 00:31:52,520 --> 00:31:54,880 Speaker 4: it's your average golfer out of the club on a 687 00:31:54,920 --> 00:31:59,800 Speaker 4: weekend or watching tour players, because it's easier to the 688 00:31:59,880 --> 00:32:03,320 Speaker 4: more reps you get watching players, the easier it is 689 00:32:03,400 --> 00:32:06,160 Speaker 4: to start noticing like patterns, like you get a comp 690 00:32:06,400 --> 00:32:08,800 Speaker 4: like you might get a comment from a player of hey, 691 00:32:08,880 --> 00:32:11,160 Speaker 4: I feel like this is happening, and you hear it 692 00:32:11,280 --> 00:32:13,360 Speaker 4: once and you can kind of be like Okay, like 693 00:32:13,520 --> 00:32:15,960 Speaker 4: maybe that's just you. But then you get like six 694 00:32:16,000 --> 00:32:17,600 Speaker 4: weeks down the road, you're like, I've heard three other 695 00:32:17,640 --> 00:32:21,440 Speaker 4: people say that to me in very different circumstances. So yeah, 696 00:32:21,520 --> 00:32:23,400 Speaker 4: it's tough to like, like you said, the first time 697 00:32:23,440 --> 00:32:25,560 Speaker 4: you sit down to like open up the cat file. 698 00:32:25,400 --> 00:32:27,960 Speaker 2: You're like, I'm not really sure where you right now. 699 00:32:29,800 --> 00:32:32,760 Speaker 4: But just soliciting that feedback as much as possible, and 700 00:32:32,880 --> 00:32:35,200 Speaker 4: like talking to people that are in different regions of 701 00:32:35,280 --> 00:32:39,080 Speaker 4: the world, different different countries, different types of grasses and 702 00:32:39,760 --> 00:32:41,920 Speaker 4: seeing what performance elements they are looking for, what are 703 00:32:41,920 --> 00:32:45,760 Speaker 4: they maybe missing. It definitely can get exciting and it's 704 00:32:45,800 --> 00:32:47,480 Speaker 4: so good to have such a great team. 705 00:32:47,880 --> 00:32:49,200 Speaker 2: You mentioned brand Ambassaards. 706 00:32:49,240 --> 00:32:52,440 Speaker 3: When when Mayo calls you after you send them new wedges, 707 00:32:52,600 --> 00:32:56,480 Speaker 3: is it an exciting answer or nervous answer? Like what 708 00:32:56,600 --> 00:32:58,320 Speaker 3: are you thinking in your brain as you're hitting the 709 00:32:58,360 --> 00:32:59,320 Speaker 3: green button dance. 710 00:32:59,160 --> 00:32:59,560 Speaker 2: Of the phone. 711 00:33:00,920 --> 00:33:08,400 Speaker 4: Let's see, I'm thinking mostly of which where are we 712 00:33:08,560 --> 00:33:13,520 Speaker 4: going to go today? Like it's it's always so fun 713 00:33:13,600 --> 00:33:16,120 Speaker 4: to get his feeds back going to be something, Yeah, 714 00:33:16,160 --> 00:33:18,720 Speaker 4: it's gonna it's gonna be an interesting conversation because he 715 00:33:18,920 --> 00:33:21,560 Speaker 4: is the thing I love about Joe is he is 716 00:33:21,680 --> 00:33:25,040 Speaker 4: so passionate about like learning and wanting to understand what's 717 00:33:25,080 --> 00:33:27,600 Speaker 4: going on. So I know I'm either going to get 718 00:33:27,680 --> 00:33:29,840 Speaker 4: a really good question that like I probably won't be 719 00:33:29,880 --> 00:33:33,400 Speaker 4: able to answer, but the hope is that I can't 720 00:33:33,440 --> 00:33:36,080 Speaker 4: answer it now, but I can hopefully call him back 721 00:33:36,160 --> 00:33:39,240 Speaker 4: in six months be like, hey, we've done all this research, 722 00:33:39,480 --> 00:33:43,000 Speaker 4: we've found this, and just getting that feedback. So yeah, 723 00:33:43,040 --> 00:33:45,160 Speaker 4: it's like, it's so good to have people like I 724 00:33:45,200 --> 00:33:48,520 Speaker 4: would much rather have people that are willing to call 725 00:33:48,640 --> 00:33:51,240 Speaker 4: and voice their opinions rather than kind of like a 726 00:33:51,360 --> 00:33:53,040 Speaker 4: yes man that just says like, oh, yeah, that's great, 727 00:33:53,120 --> 00:33:54,120 Speaker 4: like yeah. 728 00:33:54,040 --> 00:33:56,840 Speaker 1: Let's move on the best questions from our brand and masters. 729 00:33:56,880 --> 00:33:59,600 Speaker 1: And the beauty of that relationship is when they stump us. 730 00:34:00,440 --> 00:34:02,920 Speaker 1: And that's what Jacob's talking about, you know, and Joe 731 00:34:03,320 --> 00:34:05,400 Speaker 1: has been good at that. He stumped us, and then 732 00:34:05,440 --> 00:34:08,160 Speaker 1: we go do some research, we figure it out, everyone 733 00:34:08,200 --> 00:34:08,640 Speaker 1: gets better. 734 00:34:08,880 --> 00:34:11,400 Speaker 3: And when you're around him, you get that sense that 735 00:34:11,520 --> 00:34:15,200 Speaker 3: he he wants to stump you because he's interested exactly. 736 00:34:15,200 --> 00:34:16,600 Speaker 3: He doesn't want to stump you because he wants you 737 00:34:16,680 --> 00:34:18,719 Speaker 3: to to not know the answer. He wants you to 738 00:34:18,800 --> 00:34:21,319 Speaker 3: stump you because he also wants to learn as well. 739 00:34:21,760 --> 00:34:23,600 Speaker 3: It seems like, I mean we're at dinner with Joe 740 00:34:23,600 --> 00:34:25,800 Speaker 3: Mayo last night, and I mean he's eating dinner with 741 00:34:25,920 --> 00:34:28,799 Speaker 3: one hand literally looking at swing videos with the other. 742 00:34:28,960 --> 00:34:30,880 Speaker 3: I mean he can't get away from it because it 743 00:34:31,120 --> 00:34:33,440 Speaker 3: is his life. It's yeah, his brain is just like 744 00:34:33,680 --> 00:34:36,480 Speaker 3: always going. And I think like kind of to talk to, 745 00:34:36,680 --> 00:34:39,160 Speaker 3: like about another brand bastador. Like I've spent a ton 746 00:34:39,239 --> 00:34:42,040 Speaker 3: of time with Stan Outley over the last ten years. 747 00:34:42,080 --> 00:34:44,840 Speaker 4: I remember meeting him when I'd been working here for 748 00:34:45,000 --> 00:34:47,719 Speaker 4: like three weeks, and I'm just this shell shocked, like 749 00:34:48,360 --> 00:34:51,800 Speaker 4: I have your book at my house legend, Yeah, exactly, 750 00:34:51,960 --> 00:34:54,800 Speaker 4: and like going through and being able to talk with 751 00:34:54,920 --> 00:34:57,560 Speaker 4: him about what he's learned from so many mentors that 752 00:34:57,640 --> 00:35:00,160 Speaker 4: are like icons of the game and players that he 753 00:35:00,280 --> 00:35:04,280 Speaker 4: worked with, and how Stan approaches it is very different 754 00:35:04,360 --> 00:35:06,520 Speaker 4: than Joe, but at the end of the day, like 755 00:35:06,600 --> 00:35:09,040 Speaker 4: they both want to learn more and they have a 756 00:35:09,280 --> 00:35:12,960 Speaker 4: desire and passion for expanding their knowledge and like helping 757 00:35:13,000 --> 00:35:15,719 Speaker 4: people play better. Yeah, and like Stan, like I said, 758 00:35:15,760 --> 00:35:18,640 Speaker 4: has been great for so many of those things to 759 00:35:18,760 --> 00:35:21,160 Speaker 4: like ask questions and stand and I'll be sitting at 760 00:35:21,320 --> 00:35:24,520 Speaker 4: a dinner table and like haven at it with each other, 761 00:35:24,680 --> 00:35:26,480 Speaker 4: and then we get to the MRAs. Oh, we were 762 00:35:26,480 --> 00:35:28,480 Speaker 4: saying the same thing the whole time, we just said. 763 00:35:28,280 --> 00:35:29,040 Speaker 2: It in different ways. 764 00:35:29,160 --> 00:35:33,880 Speaker 1: Ye, Jacob, Let's talk a little bit about fitting wedges, right, So, 765 00:35:34,640 --> 00:35:37,759 Speaker 1: I think the ultimate scenarios you're on PGA tour, you 766 00:35:37,840 --> 00:35:40,200 Speaker 1: have a nice short game facility, you could go try 767 00:35:40,239 --> 00:35:43,120 Speaker 1: them all out. I think the reality is a lot 768 00:35:43,160 --> 00:35:44,640 Speaker 1: of people the best they can do is maybe go 769 00:35:44,719 --> 00:35:47,400 Speaker 1: to an indoor environment, talk a little bit about some 770 00:35:47,560 --> 00:35:51,440 Speaker 1: tips or tricks for the everyday golfer of things for 771 00:35:51,560 --> 00:35:54,360 Speaker 1: them to think about leading up to the fitting, the 772 00:35:54,480 --> 00:35:58,560 Speaker 1: role of maybe webfit wedge and things of that nature. 773 00:35:59,360 --> 00:36:01,000 Speaker 4: Yeah, so I think if you kind of were to 774 00:36:01,080 --> 00:36:03,440 Speaker 4: break it down into a few different environments, like the 775 00:36:03,520 --> 00:36:07,680 Speaker 4: indoor retail environment is very challenging just because you're somewhat 776 00:36:07,719 --> 00:36:11,359 Speaker 4: limited to whatever set up the store has. I think 777 00:36:11,440 --> 00:36:14,040 Speaker 4: when I look at fitting a lob wedge in that scenario, 778 00:36:14,200 --> 00:36:18,720 Speaker 4: especially as most players gravitate towards hitting more full shots inside, 779 00:36:19,360 --> 00:36:21,840 Speaker 4: I think that's a big mistake because we see the 780 00:36:21,880 --> 00:36:25,160 Speaker 4: biggest differences in grind performance on those lower speed shots. 781 00:36:25,200 --> 00:36:26,920 Speaker 4: So usually what I encourage people to do in that 782 00:36:27,080 --> 00:36:30,520 Speaker 4: environment is Hey, let's go through webfit wedge, which is 783 00:36:30,600 --> 00:36:33,440 Speaker 4: going to kind of get some general understandings of your technique, 784 00:36:33,440 --> 00:36:36,759 Speaker 4: the types of golf courses you play, get your recommendations 785 00:36:36,760 --> 00:36:40,279 Speaker 4: from there, and then hit some fifteen yard shots and 786 00:36:40,320 --> 00:36:43,560 Speaker 4: try and hit one low, medium, and high. We're looking 787 00:36:43,600 --> 00:36:45,840 Speaker 4: for ball contact, like I said, groove three group fours 788 00:36:45,840 --> 00:36:48,400 Speaker 4: where we want to live and then also too, just 789 00:36:48,480 --> 00:36:51,680 Speaker 4: like the acoustics of that impact. Like some of the 790 00:36:51,760 --> 00:36:54,200 Speaker 4: best fitters that I've ever worked with, like lou Bb 791 00:36:54,360 --> 00:36:57,319 Speaker 4: for example, most wedge fittings he does like he could 792 00:36:57,360 --> 00:37:00,120 Speaker 4: do with his eyes closed because he's just listening for 793 00:37:00,280 --> 00:37:03,760 Speaker 4: the ball capture and how that club and ball are interacting, 794 00:37:04,239 --> 00:37:06,879 Speaker 4: how the club's hitting the ground. So when you're hitting 795 00:37:06,920 --> 00:37:08,480 Speaker 4: those shots, like you're gonna be able to tell like, oh, 796 00:37:08,640 --> 00:37:12,400 Speaker 4: like that's the sensation I'm looking for. So definitely gravitate 797 00:37:12,560 --> 00:37:14,920 Speaker 4: more towards short shots inside and kind of hit a 798 00:37:14,960 --> 00:37:18,480 Speaker 4: couple of different trajectory windows. But if you get outdoors 799 00:37:18,520 --> 00:37:21,919 Speaker 4: and you have the opportunity to do that, I would 800 00:37:21,920 --> 00:37:25,160 Speaker 4: say with your lob wedge, I would look at like 801 00:37:25,520 --> 00:37:28,920 Speaker 4: three to five different locations that kind of encourage players 802 00:37:29,000 --> 00:37:32,800 Speaker 4: to hit different shot types. So I think one of 803 00:37:32,840 --> 00:37:34,880 Speaker 4: the mistakes I made early in my career when I 804 00:37:34,960 --> 00:37:37,840 Speaker 4: was fitting people as I would stand in a location 805 00:37:38,040 --> 00:37:40,960 Speaker 4: and tell them to hit a shot, and there was 806 00:37:41,000 --> 00:37:43,440 Speaker 4: a lot of times where that shot wouldn't match up 807 00:37:43,520 --> 00:37:46,040 Speaker 4: with what they saw in their head. And so you're 808 00:37:46,080 --> 00:37:50,200 Speaker 4: not going to get a great kind of data feedback 809 00:37:50,280 --> 00:37:54,320 Speaker 4: on that. But you can put them in environments that 810 00:37:54,360 --> 00:37:57,960 Speaker 4: would hopefully encourage a certain shot not that you and 811 00:37:58,040 --> 00:37:59,279 Speaker 4: you also kind of have to match it with the 812 00:37:59,320 --> 00:38:02,480 Speaker 4: player's skill. I'm not going to put a fifteen handicap 813 00:38:02,600 --> 00:38:05,279 Speaker 4: on like downhill, lie over a bunker, yeah, into the 814 00:38:05,320 --> 00:38:08,040 Speaker 4: grain like yeah, good luck, good luck man, Yeah exactly, 815 00:38:09,080 --> 00:38:12,920 Speaker 4: But pick anywhere from three to five different locations that 816 00:38:13,400 --> 00:38:15,960 Speaker 4: encourage a different kind of shot type. 817 00:38:16,040 --> 00:38:19,239 Speaker 3: So and probably realistic shots. I mean, I think, yeah, 818 00:38:19,239 --> 00:38:21,520 Speaker 3: it's huge, and Aronda Green's like, what are you doing here? 819 00:38:21,760 --> 00:38:23,480 Speaker 3: Like what kind of shot are you going to hit? 820 00:38:23,960 --> 00:38:25,800 Speaker 3: Would you feel comfortable doing this? And this is a 821 00:38:25,840 --> 00:38:27,759 Speaker 3: shot you have once or twice around. 822 00:38:27,640 --> 00:38:30,560 Speaker 4: Yeah exactly, And I think a lot of times players 823 00:38:30,600 --> 00:38:33,480 Speaker 4: in that environment gravitate towards the shot that they have 824 00:38:33,680 --> 00:38:35,919 Speaker 4: once a year, right, And it's like, oh, I can't 825 00:38:35,960 --> 00:38:37,160 Speaker 4: hit that when this wedge is that's good. 826 00:38:37,200 --> 00:38:39,680 Speaker 3: It's like watching people practice sometimes and you're like, dude, 827 00:38:39,760 --> 00:38:41,680 Speaker 3: you're not you don't have this shot much. Yeah, I 828 00:38:41,719 --> 00:38:43,279 Speaker 3: mean it is a waste of your time, you know. 829 00:38:43,520 --> 00:38:46,279 Speaker 3: So yeah, yeah, it's it's interesting. The wedges look great. 830 00:38:46,320 --> 00:38:49,320 Speaker 3: I mean, I get so excited about all new product, 831 00:38:49,480 --> 00:38:53,080 Speaker 3: but I mean, for me, s onety nine was a 832 00:38:53,120 --> 00:38:55,680 Speaker 3: game changer in my bag. I love them so much. 833 00:38:55,800 --> 00:38:58,080 Speaker 3: I've been in love with them and to see new 834 00:38:58,160 --> 00:39:01,200 Speaker 3: iterations is so cool. So congrats to you and the team. 835 00:39:01,200 --> 00:39:02,440 Speaker 3: I know people are gonna love this, and I know 836 00:39:02,480 --> 00:39:03,640 Speaker 3: you're fired up about him as well. 837 00:39:03,760 --> 00:39:06,040 Speaker 2: Yeah, I'm excited. Should be going, Jacob the Man. 838 00:39:06,200 --> 00:39:07,840 Speaker 3: This is the Ping Proven Grounds Podcast