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Speaker 1: It goes back to do you know what your purpose is?

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Speaker 1: You have to uncover this. You have to really uncover

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Speaker 1: and question it. Too many people are at it at

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Speaker 1: the surface level.

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Speaker 2: You have to get.

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Speaker 1: Below and really dig deep to understand what am I

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Speaker 1: great at? Write this stuff down? What do I like

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Speaker 1: to do? Write that stuff down? What can be monetized

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Speaker 1: out of these things that I'm great at and like

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Speaker 1: to do? How do I see where those things can

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Speaker 1: be monetized? Those are the things you should be doing.

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Speaker 1: When you have the vision and when you have clarity

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Speaker 1: of purpose in your life, it is so much easier

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Speaker 1: to remind yourself what the goal is.

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Speaker 2: Goal is?

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Speaker 3: What if I told you there was more to the

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Speaker 3: story behind game changing events? Get ready for my new podcast,

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Speaker 3: That Moment with Damon John will jump into the personal

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Speaker 3: stories of some of the most influential people on the planet,

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Speaker 3: from business mobiles and celebrities to athletes and parties. With

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Speaker 3: my Black Entrepreneur's Day, fourth annually Bent Streaming. This week,

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Speaker 3: I wanted to shed some light on a fellow black

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Speaker 3: entertainer who cultivated his own unique online experience and no

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Speaker 3: matter what industry you're in, an online presence is vital

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Speaker 3: to building your customer base and Emmy Award winning talk

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Speaker 3: show hosts and digital lifestyle expert Mario Armstrong outlined exactly

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Speaker 3: how he developed his personal and business brand online. This

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Speaker 3: discussion is so key for breaking down his own success

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Speaker 3: case studies while providing actionable strategies for all of the listeners.

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Speaker 3: So let's get into it with this exclusive, never before

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Speaker 3: released interview, and don't be afraid to take some notes.

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Speaker 4: Take some notes, Take some notes. Mario. Thanks for being

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Speaker 4: a man.

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Speaker 2: It's a pleasure, Shamon.

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Speaker 4: Now you know we've known each other quite some time,

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Speaker 4: and you know I was.

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Speaker 3: I was honored for you to you know, interview me

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Speaker 3: and have me on Never Settle shown Season one.

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Speaker 2: You brought You brought the house down, You closed it out.

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Speaker 4: I didn't bring the house down. Man.

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Speaker 3: You have great questions and really informative to people, whether

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Speaker 3: it's a corporation, whether it's an everyday individual who want

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Speaker 3: to understand how to be a digital any anybody.

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Speaker 5: Whatever, you know, sell themselves the company. What are the

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Speaker 5: cases in this new world and genre where people are are,

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Speaker 5: you know, absorbing things in so many different ways. And

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Speaker 5: you know, listen, as I said to you, personally, it

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Speaker 5: took us four or five years to get an Emmy

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Speaker 5: on Shark, and.

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Speaker 4: We knew it season one of your own show.

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Speaker 5: Congratulations to that either because you gotta emmy personally as

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Speaker 5: a as a as a television personality, a host contador.

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Speaker 4: Right, So I want to just jump into it for

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Speaker 4: all the people out there.

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Speaker 5: Even though I was a fan of your work from Afar,

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Speaker 5: you you started, you know, allowing us to help rep

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Speaker 5: you speaking, and then we would start to hear about

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Speaker 5: like how you rock the house at Penn State.

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Speaker 4: How you know, all these.

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Speaker 5: Corporations started to just come back to us to say, Wow,

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Speaker 5: this guy is.

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Speaker 4: The real deal and he knows where the world is going.

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Speaker 2: Yeah.

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Speaker 4: So I became even a bigger fan of you.

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Speaker 5: But but tell me a little bit about your past

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Speaker 5: and how you saw it in the industry.

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Speaker 2: Yeah, I think yeah, And I think you know.

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Speaker 1: So I'm a boy from Baltimore, that's hometown, born and raised,

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Speaker 1: and I think, you know, my story is a little

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Speaker 1: bit different in that, but I think it appeals to

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Speaker 1: many people because it was a non traditional path. I

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Speaker 1: didn't really I was able to do a lot of

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Speaker 1: things and do some things very well and be able

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Speaker 1: to be mediocre and a lot of stuff, and so

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Speaker 1: being able to understand how to focus that energy and

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Speaker 1: then really have direction and have more clarity at an

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Speaker 1: early age was being taught to me by my dad,

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Speaker 1: like too many ideas, start to really try to focus

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Speaker 1: in on something you can be great at. And what

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Speaker 1: I realized early on was that I was really interested

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Speaker 1: in technology and the things that would blink and would

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Speaker 1: make things work, but not enough to be an engineer.

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Speaker 1: It's just curious enough to like take apart from my parents'

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Speaker 1: receiver and maybe get it back together. I was more

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Speaker 1: interested in how to communicate to people about the thing.

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Speaker 1: I was passionate about how to teach people how to

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Speaker 1: use technology. And when I realized, wait, I don't have

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Speaker 1: to do one track.

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Speaker 2: I could actually merge.

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Speaker 1: I could create my own lane by doing a hybrid

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Speaker 1: of being in media but talking about technology. Let's bring

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Speaker 1: these two together and see if it can create something different.

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Speaker 1: And that's really what started the trajectory.

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Speaker 2: All along.

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Speaker 1: While doing that, I was working full time jobs while

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Speaker 1: building my personal brand, so I would work for free

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Speaker 1: and go into TV stations in my local market in Baltimore,

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Speaker 1: go onto radio stations. I would pitch hosting my own

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Speaker 1: shows and try to get my own sponsor to fund

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Speaker 1: it so that the station would say wouldn't have a

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Speaker 1: reason to say no to it because I'm coming with money.

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Speaker 1: So I would try to do all these pilots and

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Speaker 1: all these programs while I was working the day job

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Speaker 1: to really go after the dream, which was to get

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Speaker 1: our own talk show and build our own company and

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Speaker 1: go to a big level.

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Speaker 4: What was your first break though?

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Speaker 3: You know, because you know they say every overnight success

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Speaker 3: it takes fifteen years, right, and you're a kid who

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Speaker 3: just you're fascinated with technology.

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Speaker 4: That's that's great, right, That's that's something tangible. But you

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Speaker 4: know you want to go out and educate.

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Speaker 5: People and become your whatever, a contributor or your own show.

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Speaker 3: Right.

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Speaker 4: But why would somebody give you that opportunity?

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Speaker 1: Yeah, just because I think it comes down to three things.

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Speaker 2: Pure hustle.

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Speaker 1: Number one, like absolutely always being pushing forward on your

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Speaker 1: dream making something.

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Speaker 2: Happen, so that but not quitting your day job, but

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Speaker 2: not quitting the day job.

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Speaker 1: So I call it, you know, it's from free from

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Speaker 1: free to fee is what I call. It's like a

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Speaker 1: philosophy of like find those things that you want to

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Speaker 1: be able to do, because so many people are hampered.

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Speaker 1: They got their responsibilities, they have their jobs, they have

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Speaker 1: their kids, they have their elderly parents, and they feel stuck,

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Speaker 1: so they don't And I could have been in that

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Speaker 1: same situation. I had a son, and I'm married to

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Speaker 1: my wife, and so we could have been stuck and

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Speaker 1: just kind of like followed the regular path. But I

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Speaker 1: knew if I kept doing that too long, it would

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Speaker 1: make it harder later. So what I decided was, how

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Speaker 1: can I keep the day job and work for free

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Speaker 1: elsewhere gaining this skills that I didn't fully have, so

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Speaker 1: that later it would seem like an overnight success. But

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Speaker 1: it's all the small stuff that you do behind the

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Speaker 1: scenes that people don't see in the aggregate. So when

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Speaker 1: you show up consistently doing small things well over time,

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Speaker 1: you get the big break. There was no one moment.

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Speaker 1: There was a series of so many small moments. I

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Speaker 1: mean every time I thought I was on TV, I

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Speaker 1: thought that was the big moment. Right every time I

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Speaker 1: thought I was doing something with someone like you, I

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Speaker 1: thought that was like the big moment. It's like, it's

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Speaker 1: all of these things are big moments. We just don't

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Speaker 1: regard them as such because we're looking for that lightning

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Speaker 1: bolt to happen.

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Speaker 5: Well, what about the people who out there who would say,

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Speaker 5: you know what, I do have a child, I do

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Speaker 5: have a wife, I have to pay the bills.

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Speaker 3: I worked so hard to get to this place in

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Speaker 3: my life. I'm not gonna do anything for free.

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Speaker 5: I did the pre stuff when I went to school,

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Speaker 5: I did the free stuff back then.

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Speaker 4: I'm not going to do other things for I'm too

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Speaker 4: good for that. Well, what happens there to that?

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Speaker 1: If it's in your wheelhouse of expertise, if you required

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Speaker 1: skill over time working that day job, and that's the

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Speaker 1: same thing you're going out to deliver to the market place.

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Speaker 1: I get that sensibility because you're at a consultancy level

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Speaker 1: where you want to get some money for that if.

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Speaker 2: You have not done it yet.

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Speaker 1: You being an expert and you being able to actually

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Speaker 1: get your product in the marketplace are two completely different things.

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Speaker 1: The ability to get your thing out there and get

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Speaker 1: hired and to do it and do it well is

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Speaker 1: completely different than showing up at your day job and

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Speaker 1: doing it. So there's a bit of an s curve

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Speaker 1: even though you have a level of expertise, you're starting

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Speaker 1: your expert your S curve a little bit higher than

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Speaker 1: other people because you already have a level of expertise.

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Speaker 1: It's like a chef. Chef told me, I want to

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Speaker 1: now open my own restaurant. Okay, have you ever done

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Speaker 1: that before?

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Speaker 2: Answers no. Okay, well, where you.

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Speaker 1: Sitting in the meetings when management was talking about P

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Speaker 1: and L statements and marketing and how to change the menu,

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Speaker 1: pricing and all that.

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Speaker 2: You weren't in those meetings.

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Speaker 1: So, okay, you're a great chef, but now you're on

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Speaker 1: a different S curve if you want to now be

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Speaker 1: a restaurant tour So you have to understand that you

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Speaker 1: may need to do some things for free so that

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Speaker 1: you can get that other bit of experience so that

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Speaker 1: you get the trajectory that you're looking for.

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Speaker 2: I also think maybe ego and pride gets in the way.

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Speaker 3: I think sometimes I think that's an important lesson for

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Speaker 3: people to learn.

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Speaker 5: Let's think about, you know, all the people that are

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Speaker 5: being affected by the change in technology, and they are saying,

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Speaker 5: well they can't say it's a fad, but they're not

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Speaker 5: saying the power of it, and they've been working a

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Speaker 5: very you know, a job that may end up being

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Speaker 5: altered through the technology.

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Speaker 4: However, they're not trying to learn anything new. They're going,

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Speaker 4: you know what, I've had this for it.

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Speaker 3: The cheese has moved right, They've had this career for

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Speaker 3: thirty forty years, and they just say, I don't know.

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Speaker 4: What the thing's going to happen. Right, They're going, you

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Speaker 4: know what do you think? I don't know.

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Speaker 5: They go somehow, I'm going to be okay, But yet

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Speaker 5: they're not going and investing that time.

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Speaker 1: No, you just posted about this on Instagram. I mean

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Speaker 1: your posts have always been inspiring. You're always bringing the

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Speaker 1: truth and transparency, which is the only way to scale

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Speaker 1: on social by the way, for those that are thinking

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Speaker 1: you can be fake and scale, you can't run out.

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Speaker 1: But you just posted just about this topic about in

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Speaker 1: yourself and why that's so important. And I think what

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Speaker 1: happens maybe to certain people we either get at a

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Speaker 1: certain age or a certain moment where we don't feel

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Speaker 1: like we have to do those things that we once

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Speaker 1: had to do before. But to me really is you're

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Speaker 1: losing your curiosity. The bottom line is, if you haven't

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Speaker 1: decided that you need to reinvest in yourself. Then I

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Speaker 1: think your curiosity is off, and it may be off

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Speaker 1: because you haven't reassessed what your why is. If you

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Speaker 1: take a reassessment, because at the end of the road

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Speaker 1: is complacency is what breeds regret.

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Speaker 2: So are you going to look at the.

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Speaker 1: End of this thing and say, Wow, I should have

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Speaker 1: made some more decisions, I should have took some more risk.

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Speaker 2: I kind of got complacent. I kind of got comfortable.

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Speaker 1: And I think when we lose curiosity, we lose that

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Speaker 1: energy that makes us a kid again to go and

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Speaker 1: seek and find. I had someone that was fifty some

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Speaker 1: years old follow me on Instagram saying, but I feel

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Speaker 1: like I'm out of my lead with the younger people.

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Speaker 1: I said, no, you bring experience to the table that

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Speaker 1: they don't have yet. So stop telling the inner critic

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Speaker 1: that you can't survive and right, you got to get

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Speaker 1: your curiosity out. What are they reading, what are they

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Speaker 1: learning about, who are they following, who are they learning from?

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Speaker 2: Switch it up and get your curiosity up.

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Speaker 1: That'll get your comprehension of comprehension. That'll get your comprehension.

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Speaker 5: That's a brilliant way to play to put it because

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Speaker 5: you know, look, you'll you'll have you'll have certain people

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Speaker 5: who were saying, you know, I'm in trouble and I

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Speaker 5: need to switch up now, right right. I find the

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Speaker 5: people that are successful, they don't wait till they're in trouble.

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Speaker 4: They were just always curious, you.

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Speaker 5: Know, they were like they were just they just found

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Speaker 5: it fascinating to figure things out. Before they know it,

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Speaker 5: you know, ten years past and they have a whole

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Speaker 5: nother life, a whole nother life cycle of a whole

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Speaker 5: nother career because they started with curiosity.

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Speaker 4: So stay curious, stay thirsty.

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Speaker 1: Right, Yes, it's serious, it really is. At the end

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Speaker 1: of the day what drives you. And I think what

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Speaker 1: happens is the reason your curiosity may fall off is

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Speaker 1: because either you've gotten too comfortable or you just don't

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Speaker 1: know how.

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Speaker 2: To seek it.

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Speaker 1: You may have lost like it's I tell people often,

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Speaker 1: relevancy creates urgency. I don't care if you're pitching something

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Speaker 1: or if you're trying to create something or get a

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Speaker 1: new job. If you can show why I'm relevant to

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Speaker 1: this company, that can make the company see you as

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Speaker 1: more of a priority or more urgent. And I think

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Speaker 1: the same is true with our life and what we

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Speaker 1: want to do next. If you can identify what is

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Speaker 1: relevant to you, what excites you, what's your passion? Oh well,

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Speaker 1: I never thought I can monetize that. Well, that's the problem,

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Speaker 1: Like get curious about how can I monetize this thing

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Speaker 1: that I don't think can be monetized that I love

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Speaker 1: to do.

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Speaker 4: Well, okay, but let's let's let's look at the other

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Speaker 4: side of it. When does curiosity kill the cat? Right?

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Speaker 4: That means that.

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Speaker 3: When does the damon John who sold a couple of

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Speaker 3: hats in eighty nine on a corner when he takes

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Speaker 3: out a mortgage on his house and he turns around

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Speaker 3: and has only five hundred dollars left in the bank,

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Speaker 3: is about to lose the house when and he goes,

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Speaker 3: wait a minute, maybe I went too far.

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Speaker 4: I don't know what the hell I'm doing.

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Speaker 3: When does Mario Armstrong who now has a successful career as

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Speaker 3: a contributor and a host, and he decides to open

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Speaker 3: up to never settle, you know, or the He decides

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Speaker 3: to try to push his brand up to becoming a

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Speaker 3: really popular Emmy awarding, Emmy Award winning live stream company.

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Speaker 3: But he almost goes bankrupting it. So when does curiosity

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Speaker 3: kill the cat?

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Speaker 1: You know, here's what I often say to that if

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Speaker 1: you are getting and I'm sure you probably felt this

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Speaker 1: as why you kept going. If you're getting any small

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Speaker 1: bits of progress, you keep going. Oftentimes we're looking for

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Speaker 1: the big leaps. So if you sold ten hats today,

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Speaker 1: but you sell twelve tomorrow, you keep going. If you

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Speaker 1: sell ten today, you sell eight tomorrow, you sell five

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Speaker 1: the next day, something's either wrong with you.

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Speaker 2: Yeah, right, you got to change something up.

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Speaker 1: You can't do what you've just been doing because you're

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Speaker 1: going to get the same types of results or worse.

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Speaker 2: So that's number one.

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Speaker 1: Number one is if you're getting small progress, keep going.

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Speaker 1: We do a reflection practice in our family where every

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Speaker 1: Sunday we go around the table reflecting on the small

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Speaker 1: wins that we had that week. The reason why is

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Speaker 1: because that helps to build up resiliency to really because

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Speaker 1: you know, you know, focus on what you what you

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Speaker 1: have accomplished. You always focus on what you haven't gotten.

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Speaker 1: So when we were down and out and when we

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Speaker 1: were flat broken, when my mother in law was paying

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Speaker 1: for our groceries and my mom was watching our kid

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Speaker 1: and keep in mind, my wife and I, Nicole and

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Speaker 1: I are in the business together. There's no other income

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Speaker 1: coming into this household except for what we can generate

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Speaker 1: for this business, trying to raise our kids.

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Speaker 2: Yes, she is a CEO, she runs a company.

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Speaker 3: Yeah, that's a whole nother challenge, right, think about you know,

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Speaker 3: I mean I don't need to tell you, but you know,

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Speaker 3: you know, financial strain on you know, in a marriage

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Speaker 3: and a relationship when your mother in law is paying

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Speaker 3: for the groceries, right and your wife is the CEO,

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Speaker 3: and you guys.

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Speaker 5: Cannot escape the business. You're facing it every day together collectively,

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Speaker 5: That's right. You know that could be very straining withus

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Speaker 5: to a family, right, How do you How did you

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Speaker 5: manage that through those times?

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Speaker 2: Damn?

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Speaker 1: It was tough, man, I mean, you know, pure transparency, dude.

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Speaker 1: There were times when I would just leave the house

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Speaker 1: and I told her I was going to Starbucks, and

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Speaker 1: I'd sit in the parking lot. She knew I didn't

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Speaker 1: have money to go to Starbucks. I don't know what

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Speaker 1: she thought I was going to go do because we

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Speaker 1: didn't have the money.

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Speaker 4: You didn't have money to go to star wars. I

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Speaker 4: mean you didn't have five dollars.

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Speaker 2: I didn't have five dollars. I mean I was literally

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Speaker 2: grabbing coin.

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Speaker 1: I took a picture of selfie of me at the

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Speaker 1: coinstar machine because I was literally taking change and putting

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Speaker 1: it into the coinstar machine at the grocery store to

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Speaker 1: get any money out to put in gas into the car,

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Speaker 1: because I was just trying to make it to another meeting,

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Speaker 1: to another pitch to another possibly give me five hundred,

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Speaker 1: give me a thousand, give me two fifty, give me

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Speaker 1: you know anything, right, And so I was just like

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Speaker 1: really begging and hand in this desperate mode.

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Speaker 2: And I remember going to the parking.

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Speaker 1: Lot and just crying, just sitting in the car, just

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Speaker 1: just straight like I get shaky now thinking about it,

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Speaker 1: because it was that I couldn't let her see that,

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Speaker 1: you know. But at the same time, I couldn't be

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Speaker 1: mister macho man. We're going to save the day. So

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Speaker 1: we had these meetings where we came together and we said, look,

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Speaker 1: this thing is trying our marriage, This thing is trying

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Speaker 1: us as a marriage. Do we let this thing go?

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Speaker 1: Do we continue to go after this? Are we really

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Speaker 1: entrepreneurs or not? And what we came up with was

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Speaker 1: a game plan that when one was down, the other

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Speaker 1: had to be up. No matter if both of you

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Speaker 1: were down, somebody's got to pick to be the one

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Speaker 1: that's going to be up. So you got to either

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Speaker 1: get over your problems or yours are heavier than mine,

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Speaker 1: or what have you. So I think that really helped

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Speaker 1: us too. We decided no more technology in the bedroom.

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Speaker 1: There's the boardroom and then there's the bedroom. No more tech,

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Speaker 1: no more stuff goes on, meetings, discussions, none of that.

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Speaker 1: You spending quality family time. You know, that's the place

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Speaker 1: zen you transition when you go into the bedroom. I

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Speaker 1: think having a clear vision, both of us being on

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Speaker 1: the same page with what the ultimate goal was and

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Speaker 1: what we were sacrificing to get there was very important.

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Speaker 1: So having that vision board and having clarity on what

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Speaker 1: you're going after helps you understand the sacrifices that you're making,

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Speaker 1: and I think those principles probably really helped to and

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Speaker 1: the support system. I mean we had, you know, the

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Speaker 1: mother in law was buying our groceries. I was calling

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Speaker 1: myself my brother to try to get some money from

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Speaker 1: him to help us out.

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Speaker 4: With your goal setting or your vision board was there? Uh?

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Speaker 3: Defined date and time to say, if it doesn't work

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Speaker 3: by this, then we are going to do something else.

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Speaker 1: This is a classic principle of yours that I wish

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Speaker 1: I would have implemented back then.

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Speaker 2: I did not. We did not. We continue to just say,

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Speaker 2: as long as we can stay.

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Speaker 1: Above water, even if we dip down, if we can

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Speaker 1: get back up and get some are we just keep going?

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Speaker 1: So our litmus test was are we making progress even

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Speaker 1: in the in the smallest sense, then just keep going.

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Speaker 4: That's that's that end of the week.

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Speaker 2: That's right.

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Speaker 4: Give thanks to the small way accomplishment.

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Speaker 2: You forget them when you actually sit there and do that.

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Speaker 2: You're like, oh my gosh, I did have a great

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Speaker 2: phone call.

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Speaker 1: I don't know where that phone call is gonna go,

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Speaker 1: but I had a great call. I had a great interview,

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Speaker 1: I had a great pitch. You forget all of that

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Speaker 1: stuff because it's like, it's not happening. I don't have

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Speaker 1: enough for dying for Robin Peter to pay Paul. The

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Speaker 1: creditors are coming at us left and right and can

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Speaker 1: be used.

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Speaker 4: In so many ways. You know, in my book where

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Speaker 4: I I you know.

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Speaker 3: I was talking to Kyle Maynard, who you know, climb

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Speaker 3: out killiman Jarro with no arms and no legs, And

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Speaker 3: he said he never looked at the peak.

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Speaker 4: He just turned around and looked at how far he Wow.

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Speaker 2: That's it. I mean, goosebumps on that. That's it. That's powerful.

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Speaker 2: We don't we don't.

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Speaker 5: We don't take in consideration a lot of us the

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Speaker 5: small accomplishments that end up killing through something big.

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Speaker 2: We're amazing.

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Speaker 1: Human beings are absolutely amazing. We have so much potential.

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Speaker 1: It's what we're gonna do with that gift is becomes

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Speaker 1: the question. And I do think reflection of the small

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Speaker 1: things that you've done well.

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Speaker 2: Help you look. I even reflected when I was down

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Speaker 2: and out.

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Speaker 1: I'll reflect to a little recreation basketball game where my

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Speaker 1: last shot ended up winning the game. I will channel

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Speaker 1: that when I'm at my lowest. I mean, I was

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Speaker 1: like fourteen, dude, like I'm reaching. I'm reaching for great

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Speaker 1: moments in my life, right, but I'm reaching to that

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Speaker 1: moment because I'm trying to channel like, dude, you are

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Speaker 1: you can get this. You're a go getter. You've done

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Speaker 1: things before, you can do it again, you know. Just

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Speaker 1: remember those moments, channel that energy and then try to

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Speaker 1: pick yourself back up. People don't build their resiliency enough

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Speaker 1: because in life, we teach people to win, we don't

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Speaker 1: teach them to fail. I want more kids to lose,

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Speaker 1: because they'll learn if you have more kids losing. Failure

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Speaker 1: is the best way to learn, but people are afraid

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Speaker 1: of it. Failure for me makes me focused, and I

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Speaker 1: think the biggest problem that people have that can't get

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Speaker 1: back up is that they haven't trained how to get

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Speaker 1: back up. So if you fail more early, fail fast,

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Speaker 1: fail forward, if you try things quicker and learn they

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Speaker 1: don't work, you start to.

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Speaker 2: Get back up. So if you get knocked down six,

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Speaker 2: you get up seven.

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Speaker 1: Every time you're doing that, you're building them so of

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Speaker 1: resiliency that will sustain you over time. And I think

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Speaker 1: that's been a thing that's been really powerful for Nicole

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Speaker 1: and I is that when we get knocked down, we

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Speaker 1: take the minute to acknowledge that we've been knocked down,

443
00:19:10,920 --> 00:19:13,760
Speaker 1: but then we also summons that energy to get back up.

444
00:19:13,760 --> 00:19:17,040
Speaker 1: And I think over time our resiliency has gotten so

445
00:19:17,160 --> 00:19:17,840
Speaker 1: much stronger.

446
00:19:18,960 --> 00:19:20,800
Speaker 3: So well, obviously the proof is in the putting, because

447
00:19:20,800 --> 00:19:22,240
Speaker 3: then all of a sudden you become a contribute on

448
00:19:22,359 --> 00:19:26,520
Speaker 3: today's show, HLN, CNN Inside Edition, Doctor Oz, Steve Harvey

449
00:19:26,520 --> 00:19:29,200
Speaker 3: and Rachel Ray and many more, and you decide to

450
00:19:29,200 --> 00:19:32,600
Speaker 3: come out with a Never Settle Show, right, So for

451
00:19:32,640 --> 00:19:34,760
Speaker 3: those who don't know, and I love the fact that.

452
00:19:34,720 --> 00:19:37,440
Speaker 5: You control your you know, you don't depend on any

453
00:19:37,520 --> 00:19:41,200
Speaker 5: other carrier anybody else. You come out and you use

454
00:19:41,560 --> 00:19:46,600
Speaker 5: your content, which is extremely empowering to corporations and everyday individuals.

455
00:19:46,640 --> 00:19:49,320
Speaker 5: Would tell tell me more about the Never Settle Show

456
00:19:49,359 --> 00:19:50,679
Speaker 5: for those who don't know about it.

457
00:19:50,800 --> 00:19:52,960
Speaker 1: Yeah, I mean, in a nutshell, the Never Settle Show

458
00:19:53,040 --> 00:19:56,480
Speaker 1: is an opportunity. We just clarified our vision and mission statement.

459
00:19:56,520 --> 00:19:58,960
Speaker 1: So our vision is to motivate people around the world

460
00:19:59,040 --> 00:20:02,439
Speaker 1: to never settle, big, ambitious, scary idea.

461
00:20:02,480 --> 00:20:03,320
Speaker 2: How are you going to do that?

462
00:20:03,680 --> 00:20:05,639
Speaker 1: And so our vision on how we are the mission

463
00:20:05,720 --> 00:20:07,280
Speaker 1: rather and how we try to accomplish that is by

464
00:20:07,320 --> 00:20:10,679
Speaker 1: inspiring the human spirit, teaching lessons that matter, and helping

465
00:20:10,680 --> 00:20:13,480
Speaker 1: people uncover new perspectives. So what we're trying to do

466
00:20:13,560 --> 00:20:17,359
Speaker 1: with this show is really uncover the process the recipes.

467
00:20:17,560 --> 00:20:19,800
Speaker 1: People want to know, how did dam and John make it? Like,

468
00:20:19,840 --> 00:20:21,479
Speaker 1: we know you did food, but we know you did this.

469
00:20:21,560 --> 00:20:23,959
Speaker 1: We know you're here but what is the What are

470
00:20:24,000 --> 00:20:26,120
Speaker 1: the things that we didn't see, that we didn't hear

471
00:20:26,160 --> 00:20:30,600
Speaker 1: about the process in those moments, the formulas that you

472
00:20:30,840 --> 00:20:33,480
Speaker 1: used or even didn't know that you created because you

473
00:20:33,560 --> 00:20:35,920
Speaker 1: just did it out of necessity, But peeling back those

474
00:20:36,000 --> 00:20:39,479
Speaker 1: layers so that people can understand what success really looks like.

475
00:20:39,760 --> 00:20:43,200
Speaker 1: We live in this instagram highly highlight real culture, and

476
00:20:43,320 --> 00:20:46,200
Speaker 1: it's painting hope for a lot of people, and it's

477
00:20:46,240 --> 00:20:48,639
Speaker 1: not giving people what the ethics are and what the

478
00:20:48,680 --> 00:20:51,560
Speaker 1: work has to be and how resilient and the roadmap

479
00:20:51,560 --> 00:20:53,760
Speaker 1: and the recipe, and so the better we can have

480
00:20:53,800 --> 00:20:56,800
Speaker 1: access to great people like you that are transparent and

481
00:20:56,840 --> 00:21:00,560
Speaker 1: are willing to share. We get secrets that most people

482
00:21:00,600 --> 00:21:03,960
Speaker 1: don't get hold of. And so we're very focused and

483
00:21:04,040 --> 00:21:07,200
Speaker 1: deliberate about having you on the show and talking about

484
00:21:07,240 --> 00:21:08,199
Speaker 1: success tips.

485
00:21:08,440 --> 00:21:10,880
Speaker 2: What are they? Why how do we get them to people?

486
00:21:10,880 --> 00:21:12,879
Speaker 1: So I think that's the differentiator in our show is

487
00:21:13,080 --> 00:21:15,560
Speaker 1: a motivational show that's a talk show that has a

488
00:21:15,600 --> 00:21:18,480
Speaker 1: live studio audience that is live streams. The other thing

489
00:21:18,520 --> 00:21:21,040
Speaker 1: is it's interactive in real time, so we take social

490
00:21:21,080 --> 00:21:22,919
Speaker 1: media in real time questions.

491
00:21:23,040 --> 00:21:25,120
Speaker 2: We even do live voting polls, We.

492
00:21:25,080 --> 00:21:27,800
Speaker 1: Even did it in season two where people could say

493
00:21:28,040 --> 00:21:30,960
Speaker 1: what they wanted to see next on the show, and

494
00:21:31,119 --> 00:21:33,800
Speaker 1: in real time, we would switch our show to that

495
00:21:34,080 --> 00:21:37,040
Speaker 1: particular topic, which is different and difficult to kind of do,

496
00:21:37,119 --> 00:21:37,680
Speaker 1: but we've been doing that.

497
00:21:37,760 --> 00:21:41,080
Speaker 5: Obviously it's powerful enough to be acknowledged and win an Emmy,

498
00:21:41,240 --> 00:21:44,480
Speaker 5: and then you would go out and what I find

499
00:21:44,480 --> 00:21:47,560
Speaker 5: even more fascinating is you would use that knowledge because

500
00:21:47,600 --> 00:21:51,600
Speaker 5: you combine that with understanding technology and where things are

501
00:21:51,680 --> 00:21:54,680
Speaker 5: going to speak to corporations because you know, this.

502
00:21:54,640 --> 00:21:56,199
Speaker 4: Is the vide now I see, I see that.

503
00:21:56,359 --> 00:21:59,399
Speaker 3: The people a lot of people like my fellow Garmentos

504
00:21:59,400 --> 00:22:00,920
Speaker 3: and a lot of people see here. And the ones

505
00:22:00,960 --> 00:22:03,360
Speaker 3: that are in power manufacturers financing a lot of those,

506
00:22:03,520 --> 00:22:07,560
Speaker 3: A lot of those individuals their experience, but they're forty

507
00:22:07,600 --> 00:22:11,040
Speaker 3: year older, right, Corporate exacts a lot of people A yeah,

508
00:22:11,080 --> 00:22:15,680
Speaker 3: the ones changing the world and communicating on different levels

509
00:22:15,840 --> 00:22:19,199
Speaker 3: are fifteen to twenty five, right, So now you have

510
00:22:19,359 --> 00:22:23,880
Speaker 3: the people who are changing the world and absorbing information

511
00:22:24,040 --> 00:22:27,080
Speaker 3: and doing things a whole different different way, they're fifteen

512
00:22:27,080 --> 00:22:27,640
Speaker 3: to twenty five.

513
00:22:27,680 --> 00:22:28,720
Speaker 4: And the people who.

514
00:22:29,200 --> 00:22:32,600
Speaker 3: Have the resources and or the history are forty and over.

515
00:22:32,680 --> 00:22:35,320
Speaker 3: So you're one of those rare people that can combine

516
00:22:35,359 --> 00:22:35,840
Speaker 3: both of them.

517
00:22:36,160 --> 00:22:39,280
Speaker 5: What are the questions you find that are keeping the

518
00:22:39,320 --> 00:22:40,640
Speaker 5: corporations up at night?

519
00:22:43,560 --> 00:22:53,439
Speaker 1: Agility being able to pivot quickly, not having enough opportunity

520
00:22:53,960 --> 00:22:58,480
Speaker 1: for smaller projects to be tested to see if they

521
00:22:58,480 --> 00:23:02,440
Speaker 1: can become new products or new revenue streams, that they

522
00:23:02,480 --> 00:23:05,000
Speaker 1: get a little too stuck. And the ones that hurt

523
00:23:05,000 --> 00:23:06,800
Speaker 1: the most are the ones that know they're kind of

524
00:23:06,800 --> 00:23:09,800
Speaker 1: stuck and they know they need to shift, and now

525
00:23:09,800 --> 00:23:11,080
Speaker 1: they're trying to grasp and.

526
00:23:11,680 --> 00:23:14,280
Speaker 5: Do they get stuck by analysis paralysis or it's the

527
00:23:14,320 --> 00:23:16,400
Speaker 5: fact that they all, you know, they all say they're

528
00:23:16,400 --> 00:23:18,760
Speaker 5: going to do something and then they just don't. Is

529
00:23:18,800 --> 00:23:23,240
Speaker 5: it top management who just refuses to change? You know,

530
00:23:23,280 --> 00:23:27,040
Speaker 5: they had that, They have that Tommy Mottolay, you know

531
00:23:27,160 --> 00:23:27,800
Speaker 5: they you know he.

532
00:23:27,840 --> 00:23:29,960
Speaker 4: Said, oh Texas coming is going to change music. And

533
00:23:30,000 --> 00:23:31,600
Speaker 4: he's like, do you see a computer on my desk?

534
00:23:32,480 --> 00:23:35,560
Speaker 4: You know it's not gonna happen. What is it? Yeah?

535
00:23:35,640 --> 00:23:38,400
Speaker 2: It's uh, you know, uh. I think of like when

536
00:23:38,920 --> 00:23:40,840
Speaker 2: I think of Denzel and he's like King Kong, ain't

537
00:23:40,840 --> 00:23:41,720
Speaker 2: guys not knowing me?

538
00:23:42,000 --> 00:23:43,719
Speaker 1: And it's like, you know, that's how you start feeling

539
00:23:43,760 --> 00:23:45,960
Speaker 1: like I built this, I did this, we got it

540
00:23:46,000 --> 00:23:46,680
Speaker 1: to this level.

541
00:23:46,720 --> 00:23:47,800
Speaker 2: We know what we're talking about.

542
00:23:47,880 --> 00:23:50,640
Speaker 1: Yeah, we know we need to change, but we're we're

543
00:23:50,680 --> 00:23:53,360
Speaker 1: doing that and it's like, no, it's it's not actually happening.

544
00:23:53,720 --> 00:23:57,160
Speaker 1: So the biggest area that I've seen, the most that's

545
00:23:57,200 --> 00:23:59,600
Speaker 1: been consistent in terms of any trend, has been one

546
00:23:59,600 --> 00:24:02,720
Speaker 1: of two. Either the top of the management, the head

547
00:24:02,720 --> 00:24:07,480
Speaker 1: person in charge, their their ethos, their personality, their characteristics

548
00:24:07,560 --> 00:24:11,040
Speaker 1: have funneled down into the organization, and that person is

549
00:24:11,080 --> 00:24:13,479
Speaker 1: not the go getter, is not what they were before,

550
00:24:13,520 --> 00:24:16,000
Speaker 1: they're not the new go getter, or they're not instituting

551
00:24:16,000 --> 00:24:18,600
Speaker 1: that and they have too much ego and pride, so

552
00:24:18,640 --> 00:24:21,240
Speaker 1: they're either afraid to make a big move because of

553
00:24:21,320 --> 00:24:23,760
Speaker 1: embarrassment or how it may look in the marketplace and

554
00:24:23,800 --> 00:24:26,720
Speaker 1: they or they're just happy with incremental success because why

555
00:24:26,800 --> 00:24:29,200
Speaker 1: rock the boat, And they're going to talk a big game,

556
00:24:29,400 --> 00:24:31,280
Speaker 1: but you're gonna find out later that it didn't end

557
00:24:31,359 --> 00:24:52,960
Speaker 1: up happening. They may hope that some people down in

558
00:24:53,040 --> 00:24:55,800
Speaker 1: management or lower management get some things done that may pop,

559
00:24:55,960 --> 00:24:58,720
Speaker 1: but it's not strategically done. The other trend that I

560
00:24:58,760 --> 00:25:02,800
Speaker 1: have seen is where the the like Google does is great.

561
00:25:02,920 --> 00:25:05,159
Speaker 1: The eighty twenty rule where they give twenty percent of

562
00:25:05,160 --> 00:25:07,840
Speaker 1: their work time to their employees to work on projects

563
00:25:07,880 --> 00:25:10,640
Speaker 1: that could benefit Google. I recently talked to a person

564
00:25:10,720 --> 00:25:12,960
Speaker 1: that was trying to He was a graphic design expert

565
00:25:13,240 --> 00:25:16,000
Speaker 1: working for another company, and he said, I'm frustrated the

566
00:25:16,040 --> 00:25:17,080
Speaker 1: management doesn't do this.

567
00:25:17,160 --> 00:25:17,720
Speaker 2: They don't do that.

568
00:25:17,760 --> 00:25:19,720
Speaker 1: I said, well, have you ever gone to them? How

569
00:25:19,800 --> 00:25:22,359
Speaker 1: much money do you have to have everything from that salary?

570
00:25:22,400 --> 00:25:23,880
Speaker 1: Do you have to have all that money? He's like, no,

571
00:25:24,080 --> 00:25:26,000
Speaker 1: I don't have to have the money. Wife, she's got

572
00:25:26,040 --> 00:25:28,320
Speaker 1: something in the household income. I could why why are

573
00:25:28,320 --> 00:25:30,040
Speaker 1: you asking? I said, well, what if you told him

574
00:25:30,040 --> 00:25:32,480
Speaker 1: you would take a pay cut, you still get your check.

575
00:25:32,480 --> 00:25:34,040
Speaker 1: But what if you told him to take a pay cut,

576
00:25:34,320 --> 00:25:36,199
Speaker 1: but that you want them to be able to invest

577
00:25:36,280 --> 00:25:37,840
Speaker 1: twenty percent of your time to go out and do

578
00:25:37,920 --> 00:25:40,720
Speaker 1: other projects. And he was like, I never thought about that.

579
00:25:40,960 --> 00:25:42,480
Speaker 1: A week later he called me up and said, Mario,

580
00:25:42,520 --> 00:25:44,280
Speaker 1: they bid at it. And I was like, well, they

581
00:25:44,359 --> 00:25:46,280
Speaker 1: either bit at it because they needed to save money,

582
00:25:46,800 --> 00:25:49,760
Speaker 1: but that doesn't matter if you can handle it financially.

583
00:25:50,000 --> 00:25:52,520
Speaker 1: And because he was getting he was getting concerned that

584
00:25:52,560 --> 00:25:56,160
Speaker 1: the company wasn't making moves, wasn't shifting, and he wasn't

585
00:25:56,200 --> 00:25:58,400
Speaker 1: giving the leeway to have that room.

586
00:25:58,600 --> 00:26:00,200
Speaker 2: So he said, let me do a deal for you.

587
00:26:00,359 --> 00:26:02,480
Speaker 1: I'll break down my salary a little bit if you

588
00:26:02,560 --> 00:26:04,800
Speaker 1: allow me to go after some of these side projects,

589
00:26:04,960 --> 00:26:07,879
Speaker 1: and I'll give you first righte a refusal company to

590
00:26:07,960 --> 00:26:10,479
Speaker 1: go after these side projects if I build it into something.

591
00:26:10,800 --> 00:26:12,359
Speaker 4: Small little things that may turn big.

592
00:26:12,760 --> 00:26:15,440
Speaker 1: Small little things that could end up becoming a big thing.

593
00:26:15,960 --> 00:26:17,720
Speaker 3: You know, I think you know who does this on

594
00:26:17,800 --> 00:26:23,720
Speaker 3: a really they do it really well. Nike gonna do

595
00:26:23,760 --> 00:26:26,960
Speaker 3: probably about twenty billion dollars annually. However they will make

596
00:26:27,000 --> 00:26:30,120
Speaker 3: and you are a sneakerhead, yes, I know they will make.

597
00:26:30,119 --> 00:26:31,960
Speaker 1: I got your shoes in my bag, good because I

598
00:26:32,000 --> 00:26:34,040
Speaker 1: want you to sign them, because I bought more than

599
00:26:34,040 --> 00:26:34,440
Speaker 1: one pair.

600
00:26:34,480 --> 00:26:38,240
Speaker 4: Absolutely, Oh thank you. We should have said, I thought

601
00:26:38,240 --> 00:26:38,800
Speaker 4: we send them to you.

602
00:26:38,840 --> 00:26:42,399
Speaker 3: But Nike, you will make one pair of custom a

603
00:26:42,520 --> 00:26:46,480
Speaker 3: one custom piece for somebody. Right, you can design your

604
00:26:46,480 --> 00:26:48,600
Speaker 3: own one player, right, So you know.

605
00:26:49,080 --> 00:26:51,400
Speaker 5: I think most most people corporation and await, we're making

606
00:26:51,480 --> 00:26:55,680
Speaker 5: We're doing twenty billion dollars right where you're making one

607
00:26:55,800 --> 00:26:57,920
Speaker 5: sneaker for one person.

608
00:26:58,119 --> 00:27:01,160
Speaker 3: You know, the logistics change that we have to create

609
00:27:01,600 --> 00:27:03,800
Speaker 3: to be able to customize all these ones.

610
00:27:03,960 --> 00:27:04,480
Speaker 2: Right.

611
00:27:04,600 --> 00:27:09,199
Speaker 3: However, in a year, if you see these ones that

612
00:27:09,240 --> 00:27:12,560
Speaker 3: are made from one person in Australia, ten people here

613
00:27:12,640 --> 00:27:15,320
Speaker 3: in whatever, you start to see the same color paletta,

614
00:27:15,400 --> 00:27:18,439
Speaker 3: You start to see the same kind of design coming around.

615
00:27:18,640 --> 00:27:21,359
Speaker 3: You may start to say at Nike, okay, now we've

616
00:27:21,480 --> 00:27:25,080
Speaker 3: just gotten a free or even paid to get our

617
00:27:25,320 --> 00:27:27,000
Speaker 3: new line for next year.

618
00:27:27,280 --> 00:27:29,040
Speaker 2: It's brilliant, right, It's true.

619
00:27:29,359 --> 00:27:34,360
Speaker 5: But other corporations will say, no, why would we do that? Right,

620
00:27:34,640 --> 00:27:38,080
Speaker 5: But we'll look at the Blackberries, the Blockbusters, Kodaks and

621
00:27:38,400 --> 00:27:40,880
Speaker 5: or the Toys r us so we didn't do that.

622
00:27:41,640 --> 00:27:44,119
Speaker 5: I think that what you're you're saying it applies to

623
00:27:44,200 --> 00:27:47,080
Speaker 5: you personally at home, or applies to running a corporation.

624
00:27:47,240 --> 00:27:51,440
Speaker 5: It is stay curious because the corporations you know who

625
00:27:51,440 --> 00:27:52,879
Speaker 5: are failing are not curious.

626
00:27:52,960 --> 00:27:54,639
Speaker 2: That's rightmore they lost it.

627
00:27:55,720 --> 00:27:58,200
Speaker 4: And appreciate the small wins, the one sneaker.

628
00:27:58,440 --> 00:27:59,720
Speaker 2: Right because it builds.

629
00:28:00,480 --> 00:28:02,760
Speaker 1: And personally, what you're also getting at is a bigger

630
00:28:02,760 --> 00:28:07,160
Speaker 1: trend personalization. We want that I want to feel that

631
00:28:07,160 --> 00:28:09,159
Speaker 1: that car that's picking me up is the car for

632
00:28:09,320 --> 00:28:11,800
Speaker 1: me and it's taking me to my destination that knows

633
00:28:11,840 --> 00:28:15,680
Speaker 1: who I am. Preferences, specs, they matter, and as you mentioned,

634
00:28:15,800 --> 00:28:18,880
Speaker 1: free market research for people that are buying your product

635
00:28:19,560 --> 00:28:22,639
Speaker 1: basically telling you. Because you're tracking the clicks, you're seeing

636
00:28:22,640 --> 00:28:25,520
Speaker 1: what people are making, you're getting a sensis to what's hot,

637
00:28:25,560 --> 00:28:28,479
Speaker 1: what's not. Oh well, people want more mesh material, then

638
00:28:28,520 --> 00:28:30,639
Speaker 1: they do leather. Okay, well we're going to do some

639
00:28:30,680 --> 00:28:33,240
Speaker 1: more lines with mesh. They want it in magenta, not

640
00:28:33,280 --> 00:28:35,320
Speaker 1: really this purple. All right, we can do that too.

641
00:28:35,600 --> 00:28:38,680
Speaker 1: So it's very pointed what you're saying, But it's the

642
00:28:38,720 --> 00:28:39,320
Speaker 1: long tail.

643
00:28:39,400 --> 00:28:41,600
Speaker 2: People don't want to ride that long wave anymore.

644
00:28:41,680 --> 00:28:41,920
Speaker 3: David.

645
00:28:42,000 --> 00:28:44,160
Speaker 1: That's the problem, and that's why I feel like too

646
00:28:44,240 --> 00:28:46,560
Speaker 1: many people see that success and they want to get

647
00:28:46,560 --> 00:28:49,360
Speaker 1: to it too quick. So either they're exit entrepreneurs and

648
00:28:49,400 --> 00:28:51,719
Speaker 1: they really don't care about the impact, really don't care

649
00:28:51,760 --> 00:28:54,000
Speaker 1: about the impact and the service that they're delivering. It's

650
00:28:54,000 --> 00:28:56,280
Speaker 1: more about how can I flip this business and make

651
00:28:56,320 --> 00:28:59,520
Speaker 1: some money from it, or they really are struggling to

652
00:28:59,560 --> 00:29:01,800
Speaker 1: try to figure it out and haven't gotten the right

653
00:29:01,840 --> 00:29:04,120
Speaker 1: set of things to unlock to help them move forward.

654
00:29:05,360 --> 00:29:07,000
Speaker 5: Makes a proof sense to me. So now I want

655
00:29:07,000 --> 00:29:09,240
Speaker 5: to get into what are you excited about what's coming up?

656
00:29:09,240 --> 00:29:13,480
Speaker 4: Excited about it? Obviously a third season, yes, third season?

657
00:29:13,560 --> 00:29:15,640
Speaker 4: What else? What else are you excited about out there today?

658
00:29:16,280 --> 00:29:19,480
Speaker 1: You know, I'm excited about the fact that our team

659
00:29:19,720 --> 00:29:23,640
Speaker 1: has been out pitching this show and we were getting

660
00:29:23,680 --> 00:29:28,320
Speaker 1: some some some questionable responses. And this is after winning

661
00:29:28,560 --> 00:29:32,080
Speaker 1: an Emmy for the show and having success, that some

662
00:29:32,200 --> 00:29:34,600
Speaker 1: agencies were coming at us with questions that we thought

663
00:29:34,600 --> 00:29:37,200
Speaker 1: we were prepared, We thought we had all the objections covered.

664
00:29:37,320 --> 00:29:39,640
Speaker 1: So we're doing some litmus testing in the market, talking

665
00:29:39,680 --> 00:29:42,840
Speaker 1: to mostly friends before we risk ourselves to the you know,

666
00:29:42,880 --> 00:29:44,680
Speaker 1: the larger agencies that we can't get back in the

667
00:29:44,720 --> 00:29:46,800
Speaker 1: door with again because we had that one shot and

668
00:29:46,800 --> 00:29:48,760
Speaker 1: now we blew it and we're hearing some things that

669
00:29:48,840 --> 00:29:51,000
Speaker 1: just weren't kind of like jiving with what we thought

670
00:29:51,080 --> 00:29:54,200
Speaker 1: were some of our unique differentiators. And so what has

671
00:29:54,240 --> 00:29:56,120
Speaker 1: we pumped is the fact that after.

672
00:29:55,840 --> 00:29:57,720
Speaker 2: We were just like, are you kidding me?

673
00:29:58,000 --> 00:30:01,480
Speaker 1: We've been working this hard, we've been successful, and now

674
00:30:01,520 --> 00:30:04,720
Speaker 1: we got to maybe think about reshaping this pitch all

675
00:30:04,760 --> 00:30:07,560
Speaker 1: over again. The fact that the team got together to

676
00:30:07,680 --> 00:30:11,120
Speaker 1: do that and to recognize, let's be open, let's be aware,

677
00:30:11,280 --> 00:30:12,320
Speaker 1: let's be flexible.

678
00:30:12,520 --> 00:30:15,360
Speaker 2: Let's not be ego or pride driven or force it.

679
00:30:15,920 --> 00:30:18,360
Speaker 1: I'm excited on the opportunity because now it's not just

680
00:30:18,400 --> 00:30:21,320
Speaker 1: a show. What we've now created is an event. So

681
00:30:21,720 --> 00:30:23,760
Speaker 1: it's a whole experience. So now the show is going

682
00:30:23,840 --> 00:30:26,880
Speaker 1: to become the Never Settle experience because when you step

683
00:30:26,880 --> 00:30:29,720
Speaker 1: into Nasdaq in the lobby, we have you come there

684
00:30:29,760 --> 00:30:31,000
Speaker 1: an hour before the show.

685
00:30:31,200 --> 00:30:32,760
Speaker 2: There's drinks, there's a reception.

686
00:30:33,040 --> 00:30:36,800
Speaker 1: There's opportunities to do demo stations with brands, to do activations,

687
00:30:37,000 --> 00:30:39,680
Speaker 1: to have product be tested, tried out, signed up for

688
00:30:39,960 --> 00:30:41,000
Speaker 1: give discounts for.

689
00:30:41,200 --> 00:30:42,840
Speaker 2: We have an event that's happening.

690
00:30:43,000 --> 00:30:45,440
Speaker 1: Then we take that audience and put them into the show,

691
00:30:45,520 --> 00:30:47,720
Speaker 1: into the studio audience, and then we have our guests

692
00:30:47,760 --> 00:30:50,080
Speaker 1: and all of that come by. We weren't looking at

693
00:30:50,080 --> 00:30:53,200
Speaker 1: the event piece as something that was of extreme value

694
00:30:53,400 --> 00:30:56,160
Speaker 1: that could also help the show piece. And so now

695
00:30:56,200 --> 00:30:58,760
Speaker 1: it's like this is great because we had events on

696
00:30:58,800 --> 00:31:01,120
Speaker 1: our vision board, we had product line for the show,

697
00:31:01,280 --> 00:31:04,320
Speaker 1: product line for Never Settle Films, Never Settle Network. That's

698
00:31:04,320 --> 00:31:07,240
Speaker 1: the big plan, like the OTT Network of having multiple shows,

699
00:31:07,680 --> 00:31:10,840
Speaker 1: Never settle merchandise and products. So we had these things

700
00:31:10,880 --> 00:31:13,080
Speaker 1: on the vision plan and roadmap and I'm just glad

701
00:31:13,120 --> 00:31:15,160
Speaker 1: to see that we were able to adjust to the market,

702
00:31:15,280 --> 00:31:18,120
Speaker 1: which what felt negative to us has now turned into

703
00:31:18,120 --> 00:31:21,080
Speaker 1: a complete positive. And it's also putting us into another

704
00:31:21,080 --> 00:31:23,120
Speaker 1: line of business that we wanted to start, but we

705
00:31:23,120 --> 00:31:24,800
Speaker 1: thought we were going to have to start that later.

706
00:31:24,960 --> 00:31:28,760
Speaker 3: But where's that fine line of listening to the market

707
00:31:28,920 --> 00:31:32,400
Speaker 3: and then following your gut Because you know, some of

708
00:31:32,400 --> 00:31:35,800
Speaker 3: the biggest problems about corporations or sponsors is they come

709
00:31:35,880 --> 00:31:38,520
Speaker 3: up with the lowest common denominator, right, so they'll you'll

710
00:31:38,520 --> 00:31:42,560
Speaker 3: have this groundbreaking thing that got you here, Yeah, but

711
00:31:42,680 --> 00:31:44,920
Speaker 3: they want you to by the time they give you

712
00:31:45,000 --> 00:31:47,320
Speaker 3: all the comments on this great launch, it ends up

713
00:31:47,360 --> 00:31:49,760
Speaker 3: being a kiosk in the mall. We're handing out flyers, right,

714
00:31:49,800 --> 00:31:51,880
Speaker 3: because everybody wants to be too safe, And the whole

715
00:31:51,920 --> 00:31:54,720
Speaker 3: reason that you got here was not being safe, that's right.

716
00:31:55,120 --> 00:31:59,360
Speaker 3: So where is that fine line? Because they knew so

717
00:31:59,360 --> 00:32:02,360
Speaker 3: so much, they be doing it themselves. Yeah, where's that

718
00:32:02,400 --> 00:32:03,880
Speaker 3: findline where you make the adjustment?

719
00:32:04,240 --> 00:32:07,560
Speaker 5: However, you stay true to where you think you should

720
00:32:07,600 --> 00:32:10,800
Speaker 5: be going and not being complacent angle compliance to what

721
00:32:10,880 --> 00:32:11,760
Speaker 5: has been in the past.

722
00:32:13,000 --> 00:32:15,600
Speaker 1: It goes back down, I don't care if you're going

723
00:32:15,640 --> 00:32:22,560
Speaker 1: after a job, a relationship, marriage, parenting, entrepreneurship, startups. It

724
00:32:22,640 --> 00:32:26,520
Speaker 1: goes back to do you know what your purpose is?

725
00:32:26,840 --> 00:32:28,840
Speaker 2: Why you have to uncover this?

726
00:32:29,440 --> 00:32:32,160
Speaker 1: You have to really uncover and question it. Too many

727
00:32:32,160 --> 00:32:34,240
Speaker 1: people are at it at the surface level. You have

728
00:32:34,280 --> 00:32:37,120
Speaker 1: to get the low and really dig deep to understand

729
00:32:37,560 --> 00:32:41,000
Speaker 1: what am I great at? Write this stuff down? What

730
00:32:42,080 --> 00:32:45,840
Speaker 1: do I like to do? Write that stuff down? Where

731
00:32:46,040 --> 00:32:48,600
Speaker 1: what can be monetized? Out of these things that I'm

732
00:32:48,640 --> 00:32:50,800
Speaker 1: great at and like to do, How do I see

733
00:32:50,920 --> 00:32:53,240
Speaker 1: where those things can be monetized? Those are the things

734
00:32:53,320 --> 00:32:56,080
Speaker 1: you should be doing. When you have the vision and

735
00:32:56,120 --> 00:32:58,760
Speaker 1: when you have clarity of purpose in your life, it

736
00:32:58,840 --> 00:33:02,880
Speaker 1: is so much easier to remind yourself what the goal is.

737
00:33:03,240 --> 00:33:05,840
Speaker 1: When the goal for us is to motivate people around

738
00:33:05,840 --> 00:33:07,080
Speaker 1: the world to never settle.

739
00:33:07,400 --> 00:33:09,440
Speaker 2: That doesn't say just through the show.

740
00:33:10,080 --> 00:33:12,680
Speaker 1: That doesn't say just through the clothing line, That doesn't

741
00:33:12,720 --> 00:33:15,520
Speaker 1: say just through a tech app. It says to motivate

742
00:33:15,560 --> 00:33:18,840
Speaker 1: people around the world to never settle. Inherently, we need

743
00:33:18,880 --> 00:33:21,520
Speaker 1: to be open to all the inputs being thrown at

744
00:33:21,560 --> 00:33:24,080
Speaker 1: us to all the criticism or all the positivity.

745
00:33:24,360 --> 00:33:25,840
Speaker 2: Not drink too much of our kool aid.

746
00:33:25,840 --> 00:33:27,680
Speaker 1: Make sure people are throwing it out and telling us

747
00:33:27,680 --> 00:33:31,479
Speaker 1: why and really saying to ourselves, Okay, be willing to shift.

748
00:33:32,160 --> 00:33:35,880
Speaker 1: Maybe this isn't the best platform to motivate people around

749
00:33:35,920 --> 00:33:39,280
Speaker 1: the world to never settle. Maybe it's a podcast, you know,

750
00:33:39,360 --> 00:33:42,880
Speaker 1: Maybe it's a cruise, you know. Maybe it's going to

751
00:33:42,920 --> 00:33:45,560
Speaker 1: Richard Branson's island on Necker with only twenty people and

752
00:33:45,560 --> 00:33:46,320
Speaker 1: it's super intimate.

753
00:33:46,360 --> 00:33:48,160
Speaker 4: Think going back to the same thing.

754
00:33:48,320 --> 00:33:50,120
Speaker 3: Take the small little steps, see how it works, how

755
00:33:50,120 --> 00:33:52,560
Speaker 3: you feel about us, how it affects other people, and

756
00:33:52,600 --> 00:33:54,000
Speaker 3: if you like it well for you, you don't.

757
00:33:54,000 --> 00:33:54,840
Speaker 4: You didn't lose a lot.

758
00:33:55,120 --> 00:33:57,240
Speaker 1: No, And there's a thing that you made me think

759
00:33:57,280 --> 00:33:59,760
Speaker 1: of this. There's a thing that I uncovered. I do

760
00:33:59,800 --> 00:34:02,840
Speaker 1: an Instagram live series every day for about thirty minutes

761
00:34:03,000 --> 00:34:05,160
Speaker 1: free mastermind series where I'm trying to get people advice

762
00:34:05,160 --> 00:34:07,200
Speaker 1: and tips, and you make me think of the particular

763
00:34:07,280 --> 00:34:10,640
Speaker 1: activating system, the RAS. The reticular activating system is a

764
00:34:10,680 --> 00:34:12,960
Speaker 1: part of our brain. It's about the size of the

765
00:34:13,000 --> 00:34:16,120
Speaker 1: fingertip of our like a pencil or eraser, in the

766
00:34:16,120 --> 00:34:18,200
Speaker 1: back of our brain has a bunch of neurons there.

767
00:34:18,239 --> 00:34:20,160
Speaker 1: What its job is to do is to filter out

768
00:34:20,200 --> 00:34:22,919
Speaker 1: all the noise for the stuff that you actually need

769
00:34:22,960 --> 00:34:25,680
Speaker 1: to know. So imagine yourself in a noisy environment. You're

770
00:34:25,680 --> 00:34:29,040
Speaker 1: walking outside, everything honking horns, a lot of people talking,

771
00:34:29,120 --> 00:34:31,920
Speaker 1: there's music playing, your birds chirping, whatever you're hearing, and

772
00:34:31,920 --> 00:34:33,760
Speaker 1: then all of a sudden, someone yells out the word damon.

773
00:34:34,239 --> 00:34:35,960
Speaker 2: First thing you do is you look around to see

774
00:34:35,960 --> 00:34:36,640
Speaker 2: who's looking for you.

775
00:34:36,640 --> 00:34:38,080
Speaker 1: Well, maybe not you, because you might be trying to

776
00:34:38,080 --> 00:34:40,400
Speaker 1: like You're like no, no, no.

777
00:34:40,239 --> 00:34:43,120
Speaker 2: No more pitches, no more pitches, right right, So you

778
00:34:43,200 --> 00:34:44,239
Speaker 2: might just like bolt down.

779
00:34:44,280 --> 00:34:46,760
Speaker 1: But the point is, out of all of that noise,

780
00:34:47,160 --> 00:34:51,480
Speaker 1: your subconscious heard your name, and that's something that registers

781
00:34:51,520 --> 00:34:53,080
Speaker 1: to you. It's the same way that you say, I'm

782
00:34:53,080 --> 00:34:54,480
Speaker 1: going to buy a new car. I want that red

783
00:34:54,520 --> 00:34:57,239
Speaker 1: Toyota camera. Every time you now look around, you see

784
00:34:57,280 --> 00:35:00,040
Speaker 1: nothing but a red Toyota camera. It's your brain and

785
00:35:00,120 --> 00:35:03,160
Speaker 1: the subconscious is filtering that. So this raz system, I

786
00:35:03,200 --> 00:35:05,600
Speaker 1: think to me, has really helped us figure out how

787
00:35:05,600 --> 00:35:08,640
Speaker 1: to hack all of this. You take your purpose, your

788
00:35:08,680 --> 00:35:12,680
Speaker 1: why you take that with this subconscious of knowing what

789
00:35:12,719 --> 00:35:15,440
Speaker 1: your why is. It's in my phone as alarms, It's

790
00:35:15,520 --> 00:35:17,759
Speaker 1: on my mirror, it's in my closet, hanging up on

791
00:35:17,840 --> 00:35:19,839
Speaker 1: eight and a half by eleven sheets of paper. It's

792
00:35:19,960 --> 00:35:25,880
Speaker 1: everywhere reminding me. So my subconscious is wired to motivate

793
00:35:25,920 --> 00:35:29,239
Speaker 1: people to never settle, not wired to one way of

794
00:35:29,400 --> 00:35:34,160
Speaker 1: doing that. So when opportunities or challenges arise, my raz

795
00:35:34,320 --> 00:35:36,560
Speaker 1: comes up and says, wait, let that filter in.

796
00:35:36,800 --> 00:35:39,440
Speaker 2: But it sounds like bad news. No, let that come in.

797
00:35:39,600 --> 00:35:42,000
Speaker 2: Filter that understand that? Is that a way for you

798
00:35:42,120 --> 00:35:42,560
Speaker 2: to pivot?

799
00:35:42,719 --> 00:35:45,280
Speaker 1: Is that something you need to filter, use and utilize

800
00:35:45,320 --> 00:35:47,800
Speaker 1: to help you be better? So I think really getting

801
00:35:47,840 --> 00:35:51,359
Speaker 1: to know one's self is really, ultimately what we might

802
00:35:51,400 --> 00:35:53,960
Speaker 1: be really saying here, which is the hardest test to

803
00:35:54,040 --> 00:35:56,000
Speaker 1: be a true human being is to look yourself in

804
00:35:56,040 --> 00:35:58,520
Speaker 1: the mirror and accept your flaws and try to figure

805
00:35:58,520 --> 00:36:00,000
Speaker 1: out how you're going to work on your strengths.

806
00:36:00,640 --> 00:36:04,000
Speaker 4: And with all that, is that or maybe there's another way?

807
00:36:04,080 --> 00:36:06,319
Speaker 4: What do you how do you find power in your

808
00:36:06,400 --> 00:36:09,400
Speaker 4: life today? Business and personal?

809
00:36:10,160 --> 00:36:12,239
Speaker 3: You know, where do you get that energy and that

810
00:36:12,440 --> 00:36:16,279
Speaker 3: power to keep moving forward and never sep Yeah?

811
00:36:16,400 --> 00:36:20,719
Speaker 1: I think it's the feedback that I get from customers

812
00:36:20,719 --> 00:36:24,040
Speaker 1: and clients that feels us clearly, because it feels good

813
00:36:24,080 --> 00:36:26,160
Speaker 1: to know that you're serving the people that you're trying

814
00:36:26,200 --> 00:36:26,799
Speaker 1: to serve well.

815
00:36:26,880 --> 00:36:29,480
Speaker 2: Even negative feedback, negative feedback I.

816
00:36:29,400 --> 00:36:32,319
Speaker 1: Love even more because that pushes me. And I think

817
00:36:32,320 --> 00:36:35,600
Speaker 1: if we wire ourselves, it's hard to take. I used

818
00:36:35,600 --> 00:36:37,640
Speaker 1: to have thin skin, and my wife really has worked

819
00:36:37,640 --> 00:36:39,480
Speaker 1: on me, like developing. She's like, look, if you're going

820
00:36:39,520 --> 00:36:40,920
Speaker 1: to be in this business, you got to thicking up

821
00:36:40,920 --> 00:36:44,239
Speaker 1: your skin. You're trying to please too many people all

822
00:36:44,280 --> 00:36:46,239
Speaker 1: the time, and it's just the nature of who you are,

823
00:36:46,239 --> 00:36:47,200
Speaker 1: but you got to thicken it up.

824
00:36:47,239 --> 00:36:48,399
Speaker 2: And she was absolutely right.

825
00:36:48,760 --> 00:36:50,880
Speaker 1: So and that's why she's a CEO, that's why she

826
00:36:50,960 --> 00:36:54,319
Speaker 1: runs this company. But it's to that point of being

827
00:36:54,360 --> 00:36:57,680
Speaker 1: able to get that feedback positive and negative, that reminds you,

828
00:36:58,040 --> 00:36:59,680
Speaker 1: this is why I'm doing it. When someone writes you

829
00:36:59,719 --> 00:37:01,239
Speaker 1: a let or it takes a note to say what

830
00:37:01,280 --> 00:37:03,480
Speaker 1: you did has impacted them in a new way and

831
00:37:03,520 --> 00:37:05,719
Speaker 1: has changed their life for them in their way, that's

832
00:37:05,760 --> 00:37:06,799
Speaker 1: a big deal to us.

833
00:37:07,080 --> 00:37:07,800
Speaker 2: So that helps.

834
00:37:07,840 --> 00:37:09,839
Speaker 1: When it doesn't work, I want to know even more

835
00:37:09,920 --> 00:37:10,600
Speaker 1: why it didn't work.

836
00:37:10,640 --> 00:37:12,640
Speaker 5: A lot of people don't realize the negative feedback, it's

837
00:37:12,640 --> 00:37:16,560
Speaker 5: still a contribution, right, It is somebody taking time because

838
00:37:16,719 --> 00:37:17,200
Speaker 5: that's true.

839
00:37:17,280 --> 00:37:18,560
Speaker 4: They just never said anything.

840
00:37:18,280 --> 00:37:22,080
Speaker 2: That'd be the worst, that would be the worst. I

841
00:37:22,160 --> 00:37:22,719
Speaker 2: need to know.

842
00:37:23,320 --> 00:37:25,960
Speaker 1: I need to know, and so I market research our

843
00:37:26,000 --> 00:37:26,960
Speaker 1: audience often.

844
00:37:27,040 --> 00:37:28,600
Speaker 2: We do surveys often.

845
00:37:28,960 --> 00:37:30,640
Speaker 1: And I think if you program a survey, if you

846
00:37:30,680 --> 00:37:32,759
Speaker 1: can afford to do survey Monkey on the cheap end,

847
00:37:33,000 --> 00:37:34,600
Speaker 1: or if you can go and hire like a Left

848
00:37:34,600 --> 00:37:37,200
Speaker 1: Line who we hired to actually program a survey, or

849
00:37:37,239 --> 00:37:38,680
Speaker 1: do Google surveys in between.

850
00:37:38,840 --> 00:37:39,480
Speaker 2: The point is.

851
00:37:39,520 --> 00:37:42,799
Speaker 1: Find out, get the market research, and be open to

852
00:37:43,440 --> 00:37:45,799
Speaker 1: the negative as well as the positive that you get.

853
00:37:45,840 --> 00:37:47,719
Speaker 1: Don't create questions that's going to make you feel good

854
00:37:47,760 --> 00:37:50,120
Speaker 1: when the answers come back. You're looking for answers that

855
00:37:50,160 --> 00:37:51,560
Speaker 1: are going to push you to the next level.

856
00:37:51,600 --> 00:37:53,319
Speaker 2: Make you feel uncomfortable. That's the only way you can

857
00:37:53,320 --> 00:37:53,880
Speaker 2: get growth.

858
00:37:54,320 --> 00:37:55,680
Speaker 4: Thanks man, sound good. Appreciate it.

859
00:37:55,880 --> 00:37:57,880
Speaker 2: Appreciate it, man, It's been great being on with you

860
00:37:57,920 --> 00:37:58,239
Speaker 2: and man.

861
00:37:58,280 --> 00:38:02,319
Speaker 1: Look to speaking opportunities that have been happening through the

862
00:38:02,360 --> 00:38:04,520
Speaker 1: Shark Group and this and the and the Speakers Bureau

863
00:38:04,600 --> 00:38:07,760
Speaker 1: has been amazing. We have been lightening up on Hey,

864
00:38:07,880 --> 00:38:10,239
Speaker 1: get me to your get me to your campus, get

865
00:38:10,280 --> 00:38:11,160
Speaker 1: me to your company.

866
00:38:11,840 --> 00:38:14,560
Speaker 2: It's happening. It's fire man. We're doing some good stuff.

867
00:38:14,600 --> 00:38:15,359
Speaker 2: We're making it work.

868
00:38:15,400 --> 00:38:17,080
Speaker 1: It's doing really great. So thanks for having me here.

869
00:38:17,120 --> 00:38:18,399
Speaker 1: I really appreciate the time at.

870
00:38:20,400 --> 00:38:23,200
Speaker 3: That moment with Damon John is a production of the

871
00:38:23,200 --> 00:38:27,120
Speaker 3: Black Effect Podcast Network. For more podcasts from the Black

872
00:38:27,120 --> 00:38:32,600
Speaker 3: Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts, or

873
00:38:32,600 --> 00:38:36,000
Speaker 3: wherever you listen to your favorite show and don't forget

874
00:38:36,000 --> 00:38:40,279
Speaker 3: to subscribe to and rate the show. And of course

875
00:38:40,280 --> 00:38:41,719
Speaker 3: you didn't all connect with me on any of my

876
00:38:41,800 --> 00:38:46,920
Speaker 3: social media platforms. At the Shark, Damon spelled like Raymond,

877
00:38:46,960 --> 00:38:47,520
Speaker 3: But what a d