WEBVTT - Drop The Single!

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<v Speaker 1>Hey guys, I'm Kaylee Shore and this is too much

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<v Speaker 1>to say. All has been questions releasing yes, so I'm

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<v Speaker 1>so sad.

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<v Speaker 2>Now turn it.

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<v Speaker 1>Out you Okay for starters, I wanted to say sorry

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<v Speaker 1>that there wasn't an episode last week. I have been

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<v Speaker 1>crazy busy going between Nashville and LA and unfortunately sometimes

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<v Speaker 1>life just gets in the way. I'm also working on

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<v Speaker 1>releasing a new single for the first time in over

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<v Speaker 1>a year and a half, which as the longest I've

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<v Speaker 1>ever gone without releasing music. But I wanted to talk

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<v Speaker 1>to you guys today about the process of releasing music,

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<v Speaker 1>why it's not as simple as just putting something on

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<v Speaker 1>the Internet, and all the things that go on behind

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<v Speaker 1>the scenes with your favorite artists, especially if they're independent

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<v Speaker 1>in trying to get a single out. So this song

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<v Speaker 1>that I'm releasing is called American Nightmare, and I'm really.

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<v Speaker 2>Proud of it.

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<v Speaker 1>It's a message that I really want to put out

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<v Speaker 1>in the world, and I wrote it with one of

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<v Speaker 1>my best friends, Callie Rody, and this incredible producer named

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<v Speaker 1>Dylan Scott. And it's really just not as simple to

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<v Speaker 1>put out music as people think it is, and not

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<v Speaker 1>even just you know music fans, but also you know,

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<v Speaker 1>when you move to Nashville, you're like, oh, okay, like everybody's

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<v Speaker 1>just trying to help each other, and that's true, but

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<v Speaker 1>also people need to eat, and so you want to

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<v Speaker 1>be respectful of producers in their time. But also it

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<v Speaker 1>all adds up really quickly. So some of the costs

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<v Speaker 1>that go into just the very beginnings of a single.

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<v Speaker 1>And I'm using like an average of numbers from music

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<v Speaker 1>I've done in the past, so not even specifically this song,

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<v Speaker 1>but just like an aggregate of what those things cost.

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<v Speaker 1>So recording a song can cost you anywhere between a

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<v Speaker 1>thousand and five thousand, and I would say that the

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<v Speaker 1>typical range that people are paying is twenty five hundred song. Now,

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<v Speaker 1>if you have a friend who will do you a

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<v Speaker 1>favor and maybe take more of the royalty percentage, you

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<v Speaker 1>can get a lower up front rate. But typically if

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<v Speaker 1>it's a producer that you're working with for the first

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<v Speaker 1>time that's not one of your best friends, you're probably

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<v Speaker 1>gonna be paying about twenty five hundred dollars as an

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<v Speaker 1>independent artist, and then you give the producer anywhere from

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<v Speaker 1>five percent to fifty percent, depending on how much you

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<v Speaker 1>pay up front of the royalties, so sometimes after everyone

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<v Speaker 1>else is paid, the artist ends up owning less of

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<v Speaker 1>the song than everybody else, and that's never fun, but

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<v Speaker 1>it is how it works.

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<v Speaker 2>So you have just those.

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<v Speaker 1>Fees, but then that doesn't include mixing, and mixing is

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<v Speaker 1>where they get all of the parts in the song

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<v Speaker 1>at the volumes that they should be.

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<v Speaker 2>Sometimes a mixer will think that.

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<v Speaker 1>A guitar part needs to be up higher and the

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<v Speaker 1>vocal needs to be lower, and they just make sure

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<v Speaker 1>that everything fits together seamlessly. And then on top of that,

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<v Speaker 1>you have to master. And master is getting it to

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<v Speaker 1>the audio quality where it can be played on huge speakers,

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<v Speaker 1>it can be played on the radio. You really you

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<v Speaker 1>have to master a song, and there's ways that you

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<v Speaker 1>can do that really inexpensive by using like an AI service,

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<v Speaker 1>but most people still don't like doing that. So you're

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<v Speaker 1>gonna be paying about five hundred to one thousand for

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<v Speaker 1>mixing and about five hundred to one thousand for mastering

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<v Speaker 1>as an independent artist.

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<v Speaker 2>So if you are doing.

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<v Speaker 1>The math, you could very easily already be at forty

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<v Speaker 1>five hundred dollars for this song and.

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<v Speaker 2>It hasn't even come out yet.

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<v Speaker 1>Then there's the fees that happen with the distributor, so

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<v Speaker 1>you give away a part of the master, part of

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<v Speaker 1>the royalties.

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<v Speaker 2>It does depend on what company you're working with, but a.

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<v Speaker 1>Distributor is who gets it to Spotify and Apple Music

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<v Speaker 1>and YouTube. They do all of the back end, the

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<v Speaker 1>administrative metadata stuff. They help you get on Spotify and

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<v Speaker 1>Apple Music editorial playlists, and so they're really important, and

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<v Speaker 1>they take anywhere from ten percent to fifty percent, especially.

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<v Speaker 2>If they helped you pay for the track up front, but.

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<v Speaker 1>I would say they're typically more in the fifteen percent range,

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<v Speaker 1>and so you also so you're not paying those people

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<v Speaker 1>up front, but you do give them some of the

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<v Speaker 1>back ends. So you can see how if you gave

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<v Speaker 1>some the producer fifty percent of your master, you give

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<v Speaker 1>your distributor fifteen percent, you already own less than half

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<v Speaker 1>of your song.

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<v Speaker 2>And that's never fun. So it's it all adds up

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<v Speaker 2>really quickly.

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<v Speaker 1>But these are parts of it that you need, Like,

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<v Speaker 1>they're not things you can really skimp on. They're not

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<v Speaker 1>things that you can pick and choose which one you

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<v Speaker 1>want to do, Like all of these are necessary. You

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<v Speaker 1>can also decide to go through like a distributor that's

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<v Speaker 1>not going to have like the pitching capabilities, and they'll

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<v Speaker 1>charge you like an upfront fee for the year that

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<v Speaker 1>you have to renew every year, and that can be

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<v Speaker 1>like fifty dollars, but that's fifty every year. But those

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<v Speaker 1>are becoming less and less popular, especially if you're an

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<v Speaker 1>artist that has a more established fan base. You really

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<v Speaker 1>want to have a human being that you can talk

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<v Speaker 1>to about what to do with your song and get

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<v Speaker 1>their opinion. So that's why distribution companies are now very popular,

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<v Speaker 1>and I personally think much better than a traditional record

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<v Speaker 1>label because a traditional record label, we'll take eighty five

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<v Speaker 1>percent of your master and then of what's left, the

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<v Speaker 1>artist has to pay out.

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<v Speaker 2>The percentage to the producer.

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<v Speaker 1>So I had fifteen percent and then had to give

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<v Speaker 1>a producer twenty five percent of that, and after commissions,

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<v Speaker 1>I was making six cents on every dollar of my music.

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<v Speaker 2>So there's that. So distributors are really really popular.

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<v Speaker 1>So those are the costs that it takes just to

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<v Speaker 1>get it online, just to get it to the streaming services.

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<v Speaker 1>And we come back, we're going to talk about the

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<v Speaker 1>things that are slightly more optional but still really really

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<v Speaker 1>important when it comes to rolling out a single. So

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<v Speaker 1>your song is ready to go online and you need

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<v Speaker 1>to give it a six to eight week lead time

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<v Speaker 1>so that the distributors have time to pitch the song

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<v Speaker 1>to make sure that it all gets uploaded seamlessly. Sometimes

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<v Speaker 1>an artists will drop a song faster than that because

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<v Speaker 1>it is possible, but then they get kind of screwed

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<v Speaker 1>over because there's just not enough time. And sometimes that's

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<v Speaker 1>why you'll see an artist who has a song come

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<v Speaker 1>out and it'll be on Apple Music but not Spotify,

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<v Speaker 1>or it'll come out of the wrong day, and that's

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<v Speaker 1>just you really need to have that two month ish

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<v Speaker 1>period built in in order to make sure that everything

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<v Speaker 1>goes smoothly. So you have that time period, and during

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<v Speaker 1>that time period, ideally you would already have the album artwork,

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<v Speaker 1>but you can upload that after you upload the master

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<v Speaker 1>into the distribution system. You have to have artwork and artwork,

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<v Speaker 1>I mean, it's it's definitely possible to do yourself. I

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<v Speaker 1>did the artwork for Amy by myself and took that

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<v Speaker 1>on my iPhone and photoshopped it myself, and honestly, it

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<v Speaker 1>was kind of fun. But I did have a record

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<v Speaker 1>label and I was sort of disappointed I didn't get

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<v Speaker 1>to do something more creative, but I did it did

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<v Speaker 1>have fun, I will say that. But normally for a photoshoot,

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<v Speaker 1>I mean, if you have a friend who will do

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<v Speaker 1>it and wants to help you, you can get a

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<v Speaker 1>photo shoot for like three hundred dollars. But if you're

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<v Speaker 1>just paying somebody who you picked because they're you know,

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<v Speaker 1>a celebrity photographer whatever, that's between one and five thousand,

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<v Speaker 1>and you only get access to.

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<v Speaker 2>Part of the photos.

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<v Speaker 1>So you could pay someone, let's say seven hundred and

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<v Speaker 1>fifty dollars and you can only they'll send you a

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<v Speaker 1>folder and you can go through them and you can

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<v Speaker 1>pick like six ones that you like, so you're really

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<v Speaker 1>you're ending up paying like over one hundred dollars per photo,

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<v Speaker 1>and then you're allowed to use them and like you

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<v Speaker 1>own the rights to them. But some photographers are more

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<v Speaker 1>intense with that than others. And sometimes you can find

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<v Speaker 1>when he will just give you the whole drop box

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<v Speaker 1>and let you go crazy, and that's always really nice.

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<v Speaker 1>It's very nice of them, and that's why working with

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<v Speaker 1>your friends can be so great. But you have those fees,

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<v Speaker 1>and then you have graphic design on top of that.

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<v Speaker 1>So unless you can use photoshop and do things yourself,

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<v Speaker 1>you're going to be looking at probably another three hundred

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<v Speaker 1>dollars for someone to design the single artwork. And now

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<v Speaker 1>Spotify canvases are really important and people love those. They

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<v Speaker 1>keep people engaged when they're listening. They give you sort

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<v Speaker 1>of a visual projection for the song, like you can

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<v Speaker 1>kind of see the world that it lives in, and

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<v Speaker 1>I think they're really important. And so if you're going

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<v Speaker 1>to have something that's animated, which it has to be,

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<v Speaker 1>you're going to be looking at probably another two to

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<v Speaker 1>three hundred dollars for someone to create something. Again if

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<v Speaker 1>you can't do it yourself, so that also adds up

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<v Speaker 1>quite a bit. Then from there you have the more

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<v Speaker 1>extra things to do, but they are also really important.

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<v Speaker 1>So we're going to dive into that when we get back,

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<v Speaker 1>but so far everything we've said is kind of that's

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<v Speaker 1>what you're doing and you can't avoid it. So to

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<v Speaker 1>recap just on the necessities for releasing a song, we

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<v Speaker 1>are currently at forty three hundred, and that is for

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<v Speaker 1>recording it, mixing it, mastering it, doing a photo shoot

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<v Speaker 1>for the art and then getting graphic design for the canvas,

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<v Speaker 1>and that's still a very conservative estimate. It could be

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<v Speaker 1>quite a bit more. So, just for those costs alone,

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<v Speaker 1>you're already there. And after that, there's so many other

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<v Speaker 1>things artists want to do with songs. I mean, a

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<v Speaker 1>visuals are so fun. I love doing music videos. It's

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<v Speaker 1>so inspiring to me. It's something that I think every

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<v Speaker 1>artist dreams of, like when you're in the car and

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<v Speaker 1>you're looking out the window in the rain and you're

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<v Speaker 1>pretending you're in a music video, Like everybody wants to

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<v Speaker 1>do that, and it's just fun and getting to bring

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<v Speaker 1>these songs to life.

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<v Speaker 2>But more and more those are kind of going obsolete.

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<v Speaker 1>And if you're a major label artist, you can pay

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<v Speaker 1>i mean hundreds and hundreds of thousands of dollars for those,

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<v Speaker 1>but if you're an independent artist, you're probably looking between

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<v Speaker 1>on the very low end of things, two thousand and

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<v Speaker 1>on the more realistic end of things, between seven thousand

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<v Speaker 1>and ten thousand. So that is already more than it

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<v Speaker 1>ever costs to release the song. So if you see

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<v Speaker 1>an artist with the music video they really really really

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<v Speaker 1>that was important to them, please watch it. And sometimes

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<v Speaker 1>people have friends who will cut them favors, but you

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<v Speaker 1>can never rely on that, and you know, this is

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<v Speaker 1>all just going under the assumption that we are paying

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<v Speaker 1>people's going rate. After that, you really really releasing songs

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<v Speaker 1>without a publicist is very difficult, and press is still

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<v Speaker 1>very important. It's a great way to get media opportunities.

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<v Speaker 1>But also those publicists can have relationships with Spotify and

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<v Speaker 1>with different social media companies and they can tell you

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<v Speaker 1>how to run ads, and it's a really important piece

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<v Speaker 1>of it. And on the low end, for a publicist,

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<v Speaker 1>you're going to be looking at twenty five hundred dollars

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<v Speaker 1>per month during the release cycle, and then on the

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<v Speaker 1>more realistic side of things, you're looking at five thousand

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<v Speaker 1>a month, and you'll probably do that for about three months,

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<v Speaker 1>but if you're releasing a project and a string of singles,

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<v Speaker 1>you'll need them for longer, so multiply that by six months.

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<v Speaker 1>So we are up there, and I've done releases where

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<v Speaker 1>I've done all of those things. I've done releases where

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<v Speaker 1>I've done very few of those things, and just the basics.

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<v Speaker 1>For this current one, we will be doing the basics,

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<v Speaker 1>maybe a publicist, which would be great, but that is

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<v Speaker 1>a lot of money, and the average publishing deal if

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<v Speaker 1>you're a signed songwriter, pays between two thousand and three

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<v Speaker 1>thousand a month. Some people have more. But it's also

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<v Speaker 1>not really it's not free money. That's your money that

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<v Speaker 1>you're spending. That's your money from down the road.

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<v Speaker 2>That you're spending. Now it's like a credit card, it's

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<v Speaker 2>like a loan.

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<v Speaker 1>So there I mean that, and that barely covers the

0:12:40.160 --> 0:12:41.160
<v Speaker 1>cost of living in rent.

0:12:41.160 --> 0:12:42.559
<v Speaker 2>I mean, that's like thirty thousand a year.

0:12:42.880 --> 0:12:44.719
<v Speaker 1>So you have to get really creative to figure out

0:12:44.720 --> 0:12:46.840
<v Speaker 1>how you're going to pay for this stuff. And for me,

0:12:47.400 --> 0:12:49.600
<v Speaker 1>normally I was able to fund my entire career.

0:12:50.360 --> 0:12:51.640
<v Speaker 2>I funded it all by myself.

0:12:51.760 --> 0:12:54.000
<v Speaker 1>But I was able to do that with royalties from

0:12:54.040 --> 0:12:56.880
<v Speaker 1>my other songs. So I would just make money from

0:12:57.880 --> 0:13:00.679
<v Speaker 1>one project, save it up, and then least another one.

0:13:00.679 --> 0:13:03.520
<v Speaker 1>And so I was never really profiting that much, but

0:13:03.559 --> 0:13:06.480
<v Speaker 1>I was able to consistently release music. And because I

0:13:06.520 --> 0:13:09.720
<v Speaker 1>went from making you know, between fifty to one hundred

0:13:09.720 --> 0:13:15.080
<v Speaker 1>percent of my like royalties to making six percent of

0:13:15.080 --> 0:13:20.440
<v Speaker 1>my royalties, I don't have that that to there's that

0:13:20.480 --> 0:13:24.520
<v Speaker 1>doesn't exist anymore to pay for this new music.

0:13:24.640 --> 0:13:26.720
<v Speaker 2>Because it was so drastically cut.

0:13:27.760 --> 0:13:31.240
<v Speaker 1>So all of this being said, when you're commenting on

0:13:31.280 --> 0:13:33.559
<v Speaker 1>an artist thing and you're saying, oh my god, drop this,

0:13:33.760 --> 0:13:38.040
<v Speaker 1>like just remember that we want to so badly more

0:13:38.080 --> 0:13:40.959
<v Speaker 1>than anything. But figuring all of that out is really

0:13:41.000 --> 0:13:46.280
<v Speaker 1>really difficult. And honestly, I'm independent on the management side

0:13:46.320 --> 0:13:50.040
<v Speaker 1>now for the first time in nine years, so I

0:13:50.080 --> 0:13:53.679
<v Speaker 1>am in between managers and that's really difficult because I'm

0:13:53.679 --> 0:13:56.280
<v Speaker 1>doing all of this business stuff myself and I'm negotiating

0:13:56.360 --> 0:13:59.200
<v Speaker 1>numbers and that's normally something that, like, you know, you

0:13:59.240 --> 0:14:00.960
<v Speaker 1>want to be able to work with your friends and

0:14:01.000 --> 0:14:03.360
<v Speaker 1>not have awkward conversations about money, and so that's why

0:14:03.400 --> 0:14:07.160
<v Speaker 1>teams do that. So it's been really overwhelming, and I'm

0:14:07.160 --> 0:14:08.960
<v Speaker 1>trying really hard to get this song out, but I

0:14:09.000 --> 0:14:10.719
<v Speaker 1>wanted to kind of be vulnerable with you guys and

0:14:11.040 --> 0:14:14.360
<v Speaker 1>let you know exactly what goes into releasing a song

0:14:14.760 --> 0:14:18.120
<v Speaker 1>and how difficult it can be to come up with that.

0:14:19.120 --> 0:14:20.200
<v Speaker 2>People hate talking about money.

0:14:20.200 --> 0:14:22.720
<v Speaker 1>It's tacky, but I think that a lot of people

0:14:22.800 --> 0:14:27.080
<v Speaker 1>don't know what goes in to a release. So figured

0:14:27.120 --> 0:14:29.160
<v Speaker 1>I keep you guys posted, but hopefully I'll have a

0:14:29.200 --> 0:14:31.080
<v Speaker 1>release date really soon for American Nightmare.

0:14:31.120 --> 0:14:32.480
<v Speaker 2>I'm so excited to put it out.

0:14:32.720 --> 0:14:35.040
<v Speaker 1>I've done a lot of teasers on my Instagram and TikTok,

0:14:35.080 --> 0:14:37.160
<v Speaker 1>so you can go check that out. And thank you

0:14:37.160 --> 0:14:38.720
<v Speaker 1>guys for your patience with me as I've been a

0:14:38.760 --> 0:14:41.360
<v Speaker 1>little bit all over the place. I appreciate you so much.

0:14:41.560 --> 0:14:45.360
<v Speaker 1>I'm Kailie sure and this is too much to say

0:14:45.800 --> 0:15:02.880
<v Speaker 1>asking questions so soon. Now tell it out, you