1 00:00:00,240 --> 00:00:15,400 Speaker 1: Ridiculous History is a production of I Heart Radio. Ye 2 00:00:26,920 --> 00:00:29,840 Speaker 1: welcome back to the show, Ridiculous Historians. Thank you, as 3 00:00:29,880 --> 00:00:33,600 Speaker 1: always so much for tuning in. Let's give it up 4 00:00:33,640 --> 00:00:35,400 Speaker 1: for the man, the myth, the legend, the one and only. 5 00:00:35,680 --> 00:00:40,479 Speaker 1: Mr Max Williams. Uh. Folks, they call me Bed as 6 00:00:40,520 --> 00:00:45,800 Speaker 1: always with my ride or die. Mr Noel Brown, Yeah, 7 00:00:47,360 --> 00:00:52,720 Speaker 1: I'm not used to get this. And so we were 8 00:00:52,800 --> 00:00:55,680 Speaker 1: coming to you a quite an auspicious time this week 9 00:00:55,760 --> 00:01:01,240 Speaker 1: because we are welcoming on air finely one of our 10 00:01:01,320 --> 00:01:09,160 Speaker 1: newest research associates, Mr Jeff Bartlett. All Right, y'all, you 11 00:01:09,200 --> 00:01:17,119 Speaker 1: know what time it is. It's here for Jeff. Jeff Yeah, 12 00:01:17,319 --> 00:01:37,000 Speaker 1: Jeff is here. Oh yeah, show showy show Jeff Yeah, 13 00:01:37,480 --> 00:01:41,360 Speaker 1: actor performer, writer here in the Atlanta area and a 14 00:01:41,440 --> 00:01:45,360 Speaker 1: dear friend of ours. Jeff, welcome to the show. Thank you. 15 00:01:45,800 --> 00:01:48,800 Speaker 1: I'm happy to be here. I can tell your enthusiasm 16 00:01:48,840 --> 00:01:53,040 Speaker 1: is infectious. No, I really am. I'm very happy to 17 00:01:53,080 --> 00:01:57,080 Speaker 1: be here. We're happy to have your So this is 18 00:01:57,200 --> 00:01:59,600 Speaker 1: no This one was kind of a long time in 19 00:01:59,600 --> 00:02:03,440 Speaker 1: the make for us. We were peeking behind the ridiculous curtain. 20 00:02:03,640 --> 00:02:07,360 Speaker 1: We were going to record this a couple of different times, 21 00:02:07,600 --> 00:02:10,200 Speaker 1: curtain is so absurd. It's just the color scheme is 22 00:02:10,240 --> 00:02:13,760 Speaker 1: all out of whack. Our priorities when we were doing 23 00:02:13,800 --> 00:02:16,320 Speaker 1: the original budget for this show kind of came back 24 00:02:16,360 --> 00:02:18,160 Speaker 1: to haunt us. This is like, I don't know if 25 00:02:18,160 --> 00:02:21,680 Speaker 1: you guys know this, but podcast curtains are kind of pricey. 26 00:02:21,840 --> 00:02:25,480 Speaker 1: Oh yeah, I gotta have sound absorbed, you know, properties, 27 00:02:25,520 --> 00:02:27,240 Speaker 1: and then of course you want them to look nice. 28 00:02:27,280 --> 00:02:30,919 Speaker 1: But somewhere along the way everything got all ridiculous to five, 29 00:02:30,960 --> 00:02:32,880 Speaker 1: which I guess is on brand. It's ridiculous to fight 30 00:02:32,960 --> 00:02:34,920 Speaker 1: a word. I'm gonna make it a word. It is now. 31 00:02:35,160 --> 00:02:39,000 Speaker 1: It's it's American English. Bro. The world is yours. And 32 00:02:39,040 --> 00:02:41,640 Speaker 1: that's something. Uh, that's something that we thought you would 33 00:02:41,720 --> 00:02:46,440 Speaker 1: enjoy to Jeff. Now, Jeff, when you're working on research 34 00:02:46,560 --> 00:02:51,120 Speaker 1: for Ridiculous History, you you started off listening to the show, which, 35 00:02:51,160 --> 00:02:55,360 Speaker 1: thank you surprise, surprised us. But we asked you if 36 00:02:55,400 --> 00:02:58,720 Speaker 1: there was something that was close close to your mind, 37 00:02:58,800 --> 00:03:01,920 Speaker 1: something you really wanted to come on air and explore 38 00:03:02,040 --> 00:03:05,560 Speaker 1: with us on Ridiculous History, and you had it locked 39 00:03:05,560 --> 00:03:08,280 Speaker 1: and loaded. Man. We were on a call and you 40 00:03:08,400 --> 00:03:12,000 Speaker 1: told us michelin Man, how much do you guys know 41 00:03:12,240 --> 00:03:16,560 Speaker 1: about the michelin Man because it's it's such a strange thing, 42 00:03:16,760 --> 00:03:22,160 Speaker 1: like this character who has become, you know, a strange 43 00:03:22,360 --> 00:03:29,000 Speaker 1: version of a mascot. Like he's not a very likable mascot. 44 00:03:29,800 --> 00:03:31,400 Speaker 1: I don't know if that's the way to put up, 45 00:03:31,440 --> 00:03:33,760 Speaker 1: but well, he's got a smile on his face. He's 46 00:03:33,800 --> 00:03:37,040 Speaker 1: got a smile on his face, modern version. He doesn't 47 00:03:37,080 --> 00:03:41,320 Speaker 1: make much sense. Yeah, it's like presumably he's meant to 48 00:03:41,320 --> 00:03:46,280 Speaker 1: be stacked up tires because also whites and tires are black, 49 00:03:46,520 --> 00:03:49,280 Speaker 1: and I guess they are those whitewall tires that come on, 50 00:03:49,280 --> 00:03:52,840 Speaker 1: what are those ben those uh fancy cars that Butler's 51 00:03:52,920 --> 00:03:57,600 Speaker 1: drive or I guess first excuse me, Yeah, Duisenberg's Packard's 52 00:03:57,720 --> 00:04:04,040 Speaker 1: kind of that era of fancy fancy motor coaches. Uh. Yeah, 53 00:04:04,400 --> 00:04:08,800 Speaker 1: we're gonna find out how the michelin Man started. And 54 00:04:09,120 --> 00:04:11,920 Speaker 1: you know, for a lot of people who have nostalgic 55 00:04:12,000 --> 00:04:16,159 Speaker 1: feelings about this mascot, you might be surprised by Jeff's 56 00:04:16,200 --> 00:04:19,800 Speaker 1: statement that the michelin Man is maybe not a ten 57 00:04:19,960 --> 00:04:25,680 Speaker 1: ten dude, which, okay, so long story store is our introduction. 58 00:04:25,960 --> 00:04:31,920 Speaker 1: Michelin Man is the mascot of the Michelin company, which 59 00:04:32,720 --> 00:04:37,719 Speaker 1: is now maybe equally known for their opinions on restaurants, 60 00:04:37,760 --> 00:04:42,720 Speaker 1: but originally was just known for making tires for automobiles, 61 00:04:42,920 --> 00:04:47,599 Speaker 1: right absolutely, which is very strange because it's, uh, it's 62 00:04:47,600 --> 00:04:51,679 Speaker 1: sort of like Guinness, they make the beer, they also 63 00:04:51,720 --> 00:04:55,400 Speaker 1: make the world records, and you think it was two 64 00:04:55,440 --> 00:04:59,520 Speaker 1: different companies. But Mitchellin, Yeah, they do the restaurant rating 65 00:04:59,600 --> 00:05:02,679 Speaker 1: from their travel guide, which was probably like a exactly 66 00:05:02,720 --> 00:05:05,320 Speaker 1: you know, marketing stunt that then kind of took on 67 00:05:05,360 --> 00:05:08,120 Speaker 1: a life of its own and then began to become 68 00:05:08,160 --> 00:05:12,120 Speaker 1: this very sought after status, you know, the Michelin Stars 69 00:05:12,160 --> 00:05:14,359 Speaker 1: and all of that. But it all came from I 70 00:05:14,360 --> 00:05:16,600 Speaker 1: guess it's being kind of first to market with that 71 00:05:16,720 --> 00:05:22,160 Speaker 1: kind of publication, right Yeah. Definitely their whole thing. They 72 00:05:22,160 --> 00:05:24,599 Speaker 1: were making tires. That was the only thing they did. 73 00:05:25,520 --> 00:05:31,080 Speaker 1: But hey, if you're gonna have tires on cars and 74 00:05:31,279 --> 00:05:38,440 Speaker 1: people are motorists wandering around for restaurants hotels, why not 75 00:05:38,600 --> 00:05:41,760 Speaker 1: rate them. So they did it at the same time 76 00:05:41,920 --> 00:05:45,120 Speaker 1: and and now it just seems like two completely different companies, 77 00:05:45,160 --> 00:05:49,240 Speaker 1: but they're not same guys. Yeah, it would be kind 78 00:05:49,240 --> 00:05:51,560 Speaker 1: of like I was trying to find analogy. This isn't 79 00:05:51,600 --> 00:05:54,520 Speaker 1: a perfect comparison, but it would be kind of like 80 00:05:54,960 --> 00:06:01,360 Speaker 1: your favorite podcast also doing a separate show us rating microphones, 81 00:06:02,000 --> 00:06:05,320 Speaker 1: you know, and then becoming known for that. Right they've 82 00:06:05,360 --> 00:06:09,600 Speaker 1: got They've got four out of five ridiculousness is uh 83 00:06:10,040 --> 00:06:14,440 Speaker 1: the sure microphones? Then don't don't pitch as been off 84 00:06:14,480 --> 00:06:16,560 Speaker 1: for me to do. I mean, no one, I'll take 85 00:06:16,600 --> 00:06:18,240 Speaker 1: care of that one right there. It's gonna be more 86 00:06:18,240 --> 00:06:20,960 Speaker 1: successful in this show has ever been. Well, maybe it'll 87 00:06:21,000 --> 00:06:25,160 Speaker 1: just be an episode strong words, Yeah, Ben, for all 88 00:06:25,200 --> 00:06:28,160 Speaker 1: you know, maybe ridiculous history in the timeline will just 89 00:06:28,240 --> 00:06:39,200 Speaker 1: be the episode. Maybe maybe in the great Timeline of 90 00:06:39,240 --> 00:06:43,400 Speaker 1: all things Max, our lives are but one episode. Uh So, 91 00:06:43,480 --> 00:06:45,400 Speaker 1: as you can tell, it's been a weird Monday morning 92 00:06:45,440 --> 00:06:48,400 Speaker 1: for us. I like the idea of timeline though, what 93 00:06:48,440 --> 00:06:52,159 Speaker 1: a great segue, because we got to get to the 94 00:06:52,160 --> 00:06:55,240 Speaker 1: bottom of this origin story. So we've laid this out. 95 00:06:55,279 --> 00:06:58,719 Speaker 1: The michelinman used to look really weird. But where did 96 00:06:58,760 --> 00:07:02,159 Speaker 1: he come from? And how how old is he? Oh? 97 00:07:02,480 --> 00:07:06,760 Speaker 1: Very old? So he's just seen the world change, just 98 00:07:07,080 --> 00:07:11,040 Speaker 1: as his fellow tire men have died around him. He's 99 00:07:11,080 --> 00:07:14,360 Speaker 1: he's wandered the earth alone low these many years, claiming 100 00:07:14,480 --> 00:07:20,320 Speaker 1: victims to stay alive. That's how claiming victims. Yes, so, 101 00:07:20,320 --> 00:07:23,200 Speaker 1: so the way that we know this story, it goes 102 00:07:23,280 --> 00:07:26,880 Speaker 1: back to a guy named ed Ord and a guy 103 00:07:26,960 --> 00:07:31,520 Speaker 1: named Andre and their brothers. They're the Michelin Brothers. Spoiler alert, 104 00:07:31,960 --> 00:07:36,080 Speaker 1: Uh this, I don't know how solid this story is, 105 00:07:36,200 --> 00:07:40,960 Speaker 1: but from what we understand, they're at an auto industry 106 00:07:41,000 --> 00:07:45,240 Speaker 1: show in the home, France in like you said, Jeff, 107 00:07:45,560 --> 00:07:49,560 Speaker 1: and one of the brothers says to the other one, Hey, 108 00:07:49,560 --> 00:07:53,480 Speaker 1: look at that pile of tires. Looks sort of like 109 00:07:53,520 --> 00:07:57,360 Speaker 1: a dude, right, Andre, Right? You see it? Right, Bro, 110 00:07:58,080 --> 00:08:00,720 Speaker 1: it's like a It's like a dude without arms and legs, 111 00:08:01,160 --> 00:08:04,960 Speaker 1: but still but still like a dude. I don't know 112 00:08:07,240 --> 00:08:09,640 Speaker 1: something we could do with this, right, Let's make him 113 00:08:09,680 --> 00:08:13,960 Speaker 1: into something. They're they're frenchmen, correct, yes, so I don't 114 00:08:14,000 --> 00:08:17,160 Speaker 1: know why I'm giving them a like a New England 115 00:08:17,240 --> 00:08:24,040 Speaker 1: Jersey accident, yea or New Jersey. So these guys, it's 116 00:08:24,080 --> 00:08:28,480 Speaker 1: important to note these guys were already in the tire business. 117 00:08:28,600 --> 00:08:31,280 Speaker 1: They weren't just two random dudes who wanted to go 118 00:08:31,400 --> 00:08:33,960 Speaker 1: to an auto show. Can you tell us a little 119 00:08:33,960 --> 00:08:37,720 Speaker 1: bit about Michelin the company, well, the company itself, they 120 00:08:37,880 --> 00:08:43,040 Speaker 1: definitely started out just making tires. That was their entire thing, 121 00:08:43,480 --> 00:08:51,760 Speaker 1: um entire ah, no pun left behind. Yeah, they created 122 00:08:52,080 --> 00:08:56,880 Speaker 1: the company just to supply tires for the earliest cars, 123 00:08:57,600 --> 00:09:03,800 Speaker 1: which were all white, which is why land Man every 124 00:09:03,800 --> 00:09:05,959 Speaker 1: time you see him he looks like the State Puff 125 00:09:06,040 --> 00:09:09,520 Speaker 1: marshmallow Man or the Pills very dou boy, like a 126 00:09:09,600 --> 00:09:13,560 Speaker 1: cousin of maybe one of them, because that's how tires 127 00:09:13,559 --> 00:09:19,120 Speaker 1: were still about a nineteen fift They're all white because 128 00:09:19,160 --> 00:09:23,040 Speaker 1: I mean rubber, you know, untreated or un you know, uh, 129 00:09:23,760 --> 00:09:28,840 Speaker 1: filled with some additive or other is white. Yes, indeed, 130 00:09:29,160 --> 00:09:36,200 Speaker 1: the latex from rubber specifically harvested mostly from the Congo region. 131 00:09:37,320 --> 00:09:41,120 Speaker 1: Just as an aside lots of rubber trees. There lots 132 00:09:41,120 --> 00:09:44,320 Speaker 1: of stories there too, but that's for another time. Yeah, 133 00:09:44,400 --> 00:09:47,520 Speaker 1: let's think about this right now. If you own a car, 134 00:09:48,040 --> 00:09:50,320 Speaker 1: or you walk by a car at some point during 135 00:09:50,360 --> 00:09:55,520 Speaker 1: the day, you will see that tires themselves are pretty 136 00:09:55,559 --> 00:10:00,440 Speaker 1: complex and aside from some novelties or specific indias treets, 137 00:10:00,920 --> 00:10:04,600 Speaker 1: it's easy for us to look at tires and say, hey, 138 00:10:04,720 --> 00:10:07,600 Speaker 1: these all kind of look the same. I've seen one tire. 139 00:10:07,760 --> 00:10:11,040 Speaker 1: I've seen the mall, But we have to realize that 140 00:10:11,160 --> 00:10:15,960 Speaker 1: back in the day before Michelin got in the game, 141 00:10:16,520 --> 00:10:21,360 Speaker 1: tires were made of different materials. Would metal or this 142 00:10:21,400 --> 00:10:24,400 Speaker 1: is a really surprising when leather, especially when you think 143 00:10:24,440 --> 00:10:28,400 Speaker 1: about how heavy a car can be. Uh that's that's 144 00:10:28,440 --> 00:10:31,760 Speaker 1: gonna be some pretty pretty strong cow hide. Huh gotta 145 00:10:31,800 --> 00:10:38,200 Speaker 1: be even would surprise me because uh sure there's horse 146 00:10:38,280 --> 00:10:44,920 Speaker 1: drawn carriages, you know, in so many different uh historic horrificenses, 147 00:10:45,120 --> 00:10:49,880 Speaker 1: but would just doesn't seem like it fits with engines 148 00:10:50,800 --> 00:10:56,320 Speaker 1: to me, Like it doesn't uh seem like a great 149 00:10:57,160 --> 00:11:03,679 Speaker 1: tire when you're goinging over you know, twenty miles an 150 00:11:03,720 --> 00:11:06,559 Speaker 1: hour or so. And ultimately we'll find the reason that 151 00:11:06,640 --> 00:11:12,160 Speaker 1: tires today are black. But as you said, noll rubber 152 00:11:12,160 --> 00:11:16,199 Speaker 1: in its natural form is white, and you can see 153 00:11:16,240 --> 00:11:19,280 Speaker 1: this still on some old cars, but they're very fancy, 154 00:11:19,400 --> 00:11:23,240 Speaker 1: like period accurate cars that you you know, you wouldn't 155 00:11:23,240 --> 00:11:26,920 Speaker 1: see these parking at your neighborhood quick trip. So it 156 00:11:27,000 --> 00:11:32,000 Speaker 1: seems like the Michelin man evolves in step with the 157 00:11:32,040 --> 00:11:38,760 Speaker 1: technology of tires. So what we're scientists doing that turn 158 00:11:38,920 --> 00:11:43,440 Speaker 1: tires from white to black? Carbon black was a material 159 00:11:44,400 --> 00:11:51,280 Speaker 1: that um around um or so folks were like, hey, 160 00:11:51,320 --> 00:11:56,280 Speaker 1: these white tires are kind of degrading way faster than 161 00:11:56,320 --> 00:12:01,120 Speaker 1: if we add carbon black to them. So even though 162 00:12:02,200 --> 00:12:08,040 Speaker 1: tires by the nineteen twenties were all black, the michelin 163 00:12:08,120 --> 00:12:12,560 Speaker 1: Man stayed white. They just never changed him. Even though 164 00:12:12,640 --> 00:12:16,360 Speaker 1: those were that you only, I don't know, twenty years 165 00:12:16,400 --> 00:12:20,680 Speaker 1: of tires were white. Traditions are good, you know, I mean, yeah, 166 00:12:20,800 --> 00:12:24,360 Speaker 1: was it a brand recognition thing? I'm wondering. Well, the 167 00:12:24,440 --> 00:12:29,240 Speaker 1: carbon black made tires way more resistant to like temperature changes, 168 00:12:30,280 --> 00:12:34,880 Speaker 1: The rubber wore down more slowly, It made the tires stronger, 169 00:12:35,440 --> 00:12:39,319 Speaker 1: probably increased traction too, I imagine. Oh, I'm sure. Yeah, 170 00:12:39,559 --> 00:12:45,160 Speaker 1: And and they even according to Goodyear, the chemical engineers 171 00:12:45,240 --> 00:12:49,439 Speaker 1: had found that a tire made without carbon black would 172 00:12:49,480 --> 00:12:54,000 Speaker 1: likely last five thousand miles or less, but the carbon 173 00:12:54,040 --> 00:12:57,880 Speaker 1: additive gave them ten times more life, and it also 174 00:12:58,440 --> 00:13:08,560 Speaker 1: made them black. So Jeff, Noel, Max and I a 175 00:13:08,600 --> 00:13:13,480 Speaker 1: while back we did an episode on McDonald's which was 176 00:13:13,520 --> 00:13:17,840 Speaker 1: super trippy because we learned a lot about the depth 177 00:13:18,400 --> 00:13:24,400 Speaker 1: of McDonald land lore. And it was surprising, Uh, I 178 00:13:24,400 --> 00:13:26,600 Speaker 1: don't know about you know, but surprising to me that 179 00:13:26,800 --> 00:13:31,560 Speaker 1: michelin Man has its own deep lore, not all of 180 00:13:31,600 --> 00:13:37,040 Speaker 1: which has aged very well. Absolutely, his name is uh. 181 00:13:37,520 --> 00:13:43,360 Speaker 1: He's widely known as michelin Man, of course, but um, 182 00:13:43,480 --> 00:13:46,200 Speaker 1: he literally has the first name, which is be Bendham, 183 00:13:47,200 --> 00:13:53,040 Speaker 1: which is uh Latin because he was Bendy for to drink, 184 00:13:53,440 --> 00:13:56,520 Speaker 1: which you know, we don't usually associate drinking and driving 185 00:13:56,800 --> 00:14:01,640 Speaker 1: as a good thing these days, but it's he was 186 00:14:02,040 --> 00:14:11,080 Speaker 1: a He was an alcoholic mascot basically for tired business. Okay, 187 00:14:11,120 --> 00:14:13,440 Speaker 1: this is back in like kind of Madmen rules where 188 00:14:13,440 --> 00:14:15,280 Speaker 1: it was okay to have a martini, you know, for 189 00:14:15,360 --> 00:14:18,720 Speaker 1: your morning meeting, saying, I imagine for a nice drive 190 00:14:18,800 --> 00:14:21,320 Speaker 1: in the country. You know, the early cars probably came 191 00:14:21,320 --> 00:14:24,920 Speaker 1: with you know, built in bars, I imagine is that true? Now? 192 00:14:24,960 --> 00:14:29,320 Speaker 1: I'm just but yeah, there were there were so many 193 00:14:29,440 --> 00:14:36,200 Speaker 1: um adverts that were included his first name, the Bendam, 194 00:14:36,200 --> 00:14:41,080 Speaker 1: which again is basically translates uh, now is the time 195 00:14:41,120 --> 00:14:45,360 Speaker 1: to drink to your health. The Mitchell entire drinks down 196 00:14:45,440 --> 00:14:51,800 Speaker 1: the obstacles probably wouldn't go over well these days. To 197 00:14:52,000 --> 00:14:59,320 Speaker 1: drink to drive, Let's do it together, yes, yeah, and 198 00:15:00,040 --> 00:15:04,000 Speaker 1: please drink and drive responsibly. There it is perfect exactly. 199 00:15:05,440 --> 00:15:09,320 Speaker 1: It's weird too, because for most of us listening to 200 00:15:09,360 --> 00:15:12,360 Speaker 1: the show today, you were probably not alive in the 201 00:15:12,440 --> 00:15:15,320 Speaker 1: late eighteen hundreds. I don't want to profile, but I'm 202 00:15:15,360 --> 00:15:19,200 Speaker 1: just saying statistically, that's my guess. If you are a 203 00:15:19,280 --> 00:15:23,120 Speaker 1: person who knows the Michelin man from the modern day, 204 00:15:23,440 --> 00:15:27,720 Speaker 1: you might be surprised learn over time the dude, our 205 00:15:27,800 --> 00:15:32,560 Speaker 1: boy bib has really mellowed out. Uh, Jeff, you found 206 00:15:32,600 --> 00:15:36,040 Speaker 1: that back in back in the days of old. In 207 00:15:36,120 --> 00:15:41,560 Speaker 1: his earlier Hellen years, the Bendam was known for being 208 00:15:41,600 --> 00:15:45,920 Speaker 1: made of tires, drinking a lot, and smoking like a chimney. Right. 209 00:15:45,920 --> 00:15:50,120 Speaker 1: He was also a cigar aficionado, loved cigars. Was just 210 00:15:50,720 --> 00:15:55,520 Speaker 1: every single ad he had martini and a cigar. And 211 00:15:55,840 --> 00:15:59,600 Speaker 1: even for a while, um he was led as a 212 00:15:59,680 --> 00:16:06,240 Speaker 1: care They're being known as the road drunkard, which you know, 213 00:16:07,640 --> 00:16:09,920 Speaker 1: it doesn't really work out so well these days. But 214 00:16:11,320 --> 00:16:13,960 Speaker 1: can I say, no, no shade on Europeans, But this 215 00:16:14,000 --> 00:16:18,880 Speaker 1: all sounds intensely European, It does, doesn't it to Drinking 216 00:16:18,920 --> 00:16:25,720 Speaker 1: and driving was pretty much almost their slogan for a while. 217 00:16:26,680 --> 00:16:31,480 Speaker 1: Let the michel entire drink down the obstacles and we been. 218 00:16:31,600 --> 00:16:34,200 Speaker 1: Do you know when it became illegal to drink and drive? 219 00:16:34,760 --> 00:16:37,880 Speaker 1: It's a great question. As far as we can tell, 220 00:16:37,920 --> 00:16:42,040 Speaker 1: I'm kind of spitball in here. Uh drunk driving or 221 00:16:42,120 --> 00:16:45,040 Speaker 1: drink driving as they were called in Europe, has only 222 00:16:45,080 --> 00:16:48,840 Speaker 1: been illegal for a little over a hundred years in 223 00:16:48,880 --> 00:16:51,920 Speaker 1: a lot of states in the US, and it actually 224 00:16:52,560 --> 00:16:54,680 Speaker 1: went state by state. And that's why you can see 225 00:16:54,680 --> 00:16:58,280 Speaker 1: that some uh d Y or d w I or 226 00:16:58,320 --> 00:17:00,720 Speaker 1: whatever they're called. Some of those law as me very 227 00:17:00,840 --> 00:17:05,720 Speaker 1: even today. But as always, don't do it. Don't trust 228 00:17:05,760 --> 00:17:09,199 Speaker 1: the old Michelin man. He's reformed. The Bendam does not 229 00:17:09,359 --> 00:17:11,600 Speaker 1: want you to drink and drive. I think he quit 230 00:17:11,640 --> 00:17:15,159 Speaker 1: smoking too, after a while he did. Yes, he's a 231 00:17:15,160 --> 00:17:19,440 Speaker 1: lot more happy looking now. Again, as we were saying earlier, 232 00:17:20,800 --> 00:17:23,840 Speaker 1: you know, he looks like very innocent. He looks like 233 00:17:23,880 --> 00:17:27,240 Speaker 1: the state buff marshmallow man. He looks like the Pills 234 00:17:27,320 --> 00:17:30,440 Speaker 1: very dough boy. But back in the day he kind 235 00:17:30,480 --> 00:17:33,760 Speaker 1: of looked scary. And a lot of those ads you 236 00:17:33,840 --> 00:17:37,680 Speaker 1: had pince nez is that what they're called. Yes, yeah, 237 00:17:37,720 --> 00:17:45,000 Speaker 1: he had pince nez umla and the French glasses that 238 00:17:45,040 --> 00:17:50,159 Speaker 1: are just perched on your nose. They don't really have 239 00:17:50,400 --> 00:17:56,480 Speaker 1: the backing the stems. Yeah, and I think you would 240 00:17:56,480 --> 00:18:01,200 Speaker 1: wear a monocle time to time. So also he needs 241 00:18:01,400 --> 00:18:08,760 Speaker 1: a vision correction apparently. And it was also very they 242 00:18:08,800 --> 00:18:13,840 Speaker 1: wanted to portray him as a rich man about town 243 00:18:14,720 --> 00:18:17,600 Speaker 1: because those are the only people who could afford cars. 244 00:18:18,160 --> 00:18:23,680 Speaker 1: I mean, we can argue that that's true still sometimes, 245 00:18:23,720 --> 00:18:29,880 Speaker 1: but uh, yeah, he was advertised to the rich, which 246 00:18:29,920 --> 00:18:32,560 Speaker 1: is one of the reasons that they were like, hey, 247 00:18:32,720 --> 00:18:36,359 Speaker 1: let's let's make him look fancy, let's give him a drink, 248 00:18:37,160 --> 00:18:39,640 Speaker 1: and then over time, of course we see him now 249 00:18:39,680 --> 00:18:44,560 Speaker 1: and he's just he's just a lovable, lovable chubby boy. 250 00:18:44,720 --> 00:18:46,880 Speaker 1: It reminds me of a really great sketch on Mr. 251 00:18:47,000 --> 00:18:51,680 Speaker 1: Show Um where some kind of marketing guys come into 252 00:18:51,720 --> 00:18:55,600 Speaker 1: this company and they invent a what is it, non 253 00:18:55,640 --> 00:19:00,720 Speaker 1: threatening pan sexual spokes thing named pit Pat pit Pat, 254 00:19:00,920 --> 00:19:03,160 Speaker 1: and at the end he goes, take it from me, 255 00:19:03,520 --> 00:19:06,800 Speaker 1: I love you. And I think they probably took some 256 00:19:07,160 --> 00:19:11,280 Speaker 1: inspiration from the Michelin man because he is genderless and 257 00:19:11,359 --> 00:19:13,399 Speaker 1: that he's just kind of got This is just a 258 00:19:13,400 --> 00:19:17,280 Speaker 1: flat area down there. He is presumably nude, and yeah, 259 00:19:17,400 --> 00:19:23,040 Speaker 1: non threatening pan sexual spokes thing. I like this and this, 260 00:19:23,040 --> 00:19:26,159 Speaker 1: this takes us to an interesting place because there is 261 00:19:26,240 --> 00:19:29,639 Speaker 1: this cartoonish quality to the Michelin man who was who 262 00:19:29,720 --> 00:19:31,439 Speaker 1: was sort of you know what it was. He's the 263 00:19:31,520 --> 00:19:35,280 Speaker 1: dose eckies guy made out at Tires. That's what they're 264 00:19:35,280 --> 00:19:39,000 Speaker 1: going for, like the most interesting man. And what I 265 00:19:39,040 --> 00:19:41,960 Speaker 1: didn't know about this before we launched into prepping for 266 00:19:42,000 --> 00:19:47,000 Speaker 1: this episode is that there is another creator who deserves, 267 00:19:47,359 --> 00:19:51,280 Speaker 1: who deserves their flowers, their shout out as ridiculous News 268 00:19:51,280 --> 00:19:56,480 Speaker 1: would say, a cartoonist named Marius R. Celion. Could you 269 00:19:56,520 --> 00:19:58,800 Speaker 1: tell us a little bit about this guy? Well, I 270 00:19:58,840 --> 00:20:05,359 Speaker 1: mean he created b Bentam basically in he created this 271 00:20:05,800 --> 00:20:09,919 Speaker 1: strange character, he wanted to use it for a brewery, 272 00:20:09,960 --> 00:20:14,840 Speaker 1: which again comes back around to the alcoholism of our 273 00:20:14,960 --> 00:20:20,440 Speaker 1: Michelin van. And he depicted this man of Tires drinking 274 00:20:20,560 --> 00:20:26,320 Speaker 1: from a goblet filled with nails and broken glass, which 275 00:20:27,280 --> 00:20:31,199 Speaker 1: seems so strange, but the whole point was to be 276 00:20:31,240 --> 00:20:36,040 Speaker 1: indicative of how tough and hardy mitchelland Tires were and 277 00:20:36,080 --> 00:20:40,680 Speaker 1: that they would not puncture that easily. Okay, so he's 278 00:20:40,760 --> 00:20:45,040 Speaker 1: coming from a really weird place as an origin story already, 279 00:20:45,160 --> 00:20:48,760 Speaker 1: you know, I can see why maybe the Michelin Restaurant 280 00:20:48,840 --> 00:20:52,520 Speaker 1: Guide doesn't have this guy on the cover, you know, 281 00:20:52,760 --> 00:20:58,840 Speaker 1: shotgutting a glass of nails and uh and chain smoking 282 00:20:59,080 --> 00:21:01,320 Speaker 1: you know what I mean, black and milds or whatever, 283 00:21:01,640 --> 00:21:07,639 Speaker 1: which I guess, or technically cigarillos. But if we look 284 00:21:07,800 --> 00:21:11,560 Speaker 1: at the old Michelin Man and the new Michelin Man, 285 00:21:12,040 --> 00:21:17,200 Speaker 1: we see uh, we see those apparent changes. Also ditched, 286 00:21:17,400 --> 00:21:21,280 Speaker 1: the ditched the glasses and now has the big sort 287 00:21:21,280 --> 00:21:26,040 Speaker 1: of cartoonies. Right. Are they more expressive or was it 288 00:21:26,080 --> 00:21:30,560 Speaker 1: just to make him look less creepy? Yeah, the earli 289 00:21:30,560 --> 00:21:36,040 Speaker 1: iterations again, Like we we've said he's smoking cigar wearing 290 00:21:36,080 --> 00:21:44,160 Speaker 1: glasses looked kind of I would say, like whipped cream, 291 00:21:44,400 --> 00:21:45,800 Speaker 1: a little bit of a dippity due on the top 292 00:21:45,800 --> 00:21:51,080 Speaker 1: of his m Yeah, but not like as soft as 293 00:21:51,119 --> 00:21:55,680 Speaker 1: he looks now. Like it was a it was a 294 00:21:55,680 --> 00:21:59,679 Speaker 1: a mess. Like he almost looked like a little mess 295 00:21:59,720 --> 00:22:05,800 Speaker 1: of tires, whereas now he's more stacked. Okay, So from 296 00:22:06,320 --> 00:22:12,359 Speaker 1: from U tire tire pile to like tire model this guy. So, 297 00:22:13,560 --> 00:22:18,440 Speaker 1: after hearing all of this in two are fellow ridiculous historians, 298 00:22:18,880 --> 00:22:22,119 Speaker 1: especially concerned parents with kids about to drive, might be 299 00:22:22,200 --> 00:22:25,879 Speaker 1: thinking this is literally the worst person to be a 300 00:22:26,000 --> 00:22:30,720 Speaker 1: mascot for driving. You know, you were telling us earlier, Jeff, 301 00:22:30,760 --> 00:22:34,080 Speaker 1: that he was actually pretty popular when he came out. Oh, 302 00:22:34,160 --> 00:22:38,639 Speaker 1: he was very popular. He was beloved. He was Mitchelland 303 00:22:39,040 --> 00:22:47,639 Speaker 1: again they became almost two separate companies because he the 304 00:22:47,680 --> 00:22:53,160 Speaker 1: mitchelland man would recommend place to stop, you know, places 305 00:22:53,280 --> 00:22:56,280 Speaker 1: you know you're driving. You're driving, you're rich, you want 306 00:22:56,280 --> 00:22:59,320 Speaker 1: to stop at a nice restaurant. Let's give him three 307 00:22:59,359 --> 00:23:04,840 Speaker 1: Mitcheln st ours. I I actually, you know now, I 308 00:23:04,840 --> 00:23:10,800 Speaker 1: want to look that up. Is it five? Is five 309 00:23:10,960 --> 00:23:14,480 Speaker 1: the highest Michelin Star rating or is it I believe 310 00:23:14,680 --> 00:23:20,600 Speaker 1: it is five, But that's incredibly high, or that's incredibly 311 00:23:20,640 --> 00:23:27,600 Speaker 1: different there, Getting one is a big deal. I'm wrong 312 00:23:27,880 --> 00:23:32,840 Speaker 1: three because is such a big deal. Five almost seems 313 00:23:32,880 --> 00:23:35,720 Speaker 1: like a bridge too far, because even a one Michelin 314 00:23:35,800 --> 00:23:38,960 Speaker 1: Star restaurant is a pretty pretty big to do, pretty 315 00:23:38,960 --> 00:23:43,640 Speaker 1: big hubbles out the restaurant instantly. So three Michelin Stars. 316 00:23:44,280 --> 00:23:48,440 Speaker 1: We don't know yet why they landed on three instead 317 00:23:48,480 --> 00:23:52,600 Speaker 1: of five, but again we've established they're pretty into traditions. 318 00:23:53,160 --> 00:23:56,320 Speaker 1: I was surprised to learn that you know this, you 319 00:23:56,359 --> 00:23:59,800 Speaker 1: know what this reminds me of guys. This reminds me. This, 320 00:24:00,440 --> 00:24:02,560 Speaker 1: the part we're about to get to, reminds me of 321 00:24:03,119 --> 00:24:08,480 Speaker 1: how corporate entities have started going on Twitter on social 322 00:24:08,520 --> 00:24:11,000 Speaker 1: media as their own accounts, you know, and all of 323 00:24:11,080 --> 00:24:15,280 Speaker 1: a sudden, Burger King and McDonald's are fighting. Wendy's drops 324 00:24:15,280 --> 00:24:18,000 Speaker 1: a mixtape and if you have not heard it yet, 325 00:24:19,200 --> 00:24:23,240 Speaker 1: I have to reluctantly give the props that mixtape slaps. 326 00:24:23,680 --> 00:24:28,320 Speaker 1: It's undeservedly good. It has no right to be as good. 327 00:24:28,440 --> 00:24:30,399 Speaker 1: It's so good that this isn't even the first time 328 00:24:30,440 --> 00:24:32,240 Speaker 1: it's been brought up on this show. We've brought this 329 00:24:32,359 --> 00:24:35,800 Speaker 1: up beforehand. Well, just the fast food social media wars 330 00:24:35,880 --> 00:24:39,560 Speaker 1: has really become a thing to behold. Uh. And sometimes 331 00:24:39,560 --> 00:24:43,439 Speaker 1: they'll hire some rogue, you know, gen z social media 332 00:24:43,560 --> 00:24:47,320 Speaker 1: buff that takes it a little too far. There's one 333 00:24:47,359 --> 00:24:49,400 Speaker 1: I can think of, and I'm gonna have to beat 334 00:24:49,440 --> 00:24:52,560 Speaker 1: myself here. It's a Wendy's posted It's like an army 335 00:24:52,680 --> 00:24:55,680 Speaker 1: sign that says we have a fred Chicken sandwich too, 336 00:24:55,720 --> 00:24:58,720 Speaker 1: and they'll caption it from Wendy's Days. No one gives 337 00:24:58,720 --> 00:25:05,440 Speaker 1: a sh wow wow, no holds bart Okay, So yeah, 338 00:25:05,600 --> 00:25:08,360 Speaker 1: maybe one day, maybe one day far into the future, 339 00:25:08,640 --> 00:25:12,280 Speaker 1: will be on ridiculous history as very old people saying, 340 00:25:12,600 --> 00:25:15,840 Speaker 1: you know, back in the day that crazy meme account. 341 00:25:15,920 --> 00:25:20,280 Speaker 1: Wendy's was a fast food restaurant, and so a meme 342 00:25:20,440 --> 00:25:27,560 Speaker 1: was a photo something posted online. Also, yeah, exactly. Also, 343 00:25:27,680 --> 00:25:30,400 Speaker 1: this is back when everybody ate food with their mouths. 344 00:25:30,600 --> 00:25:34,280 Speaker 1: It will literally be that that image of the young 345 00:25:34,359 --> 00:25:37,240 Speaker 1: lady pushing her grandma on the wheelchair. It'll be very 346 00:25:37,240 --> 00:25:39,720 Speaker 1: meta because it'll be, you know, a meme describing what 347 00:25:39,840 --> 00:25:42,400 Speaker 1: a meme was back in my day. Only now we're 348 00:25:42,400 --> 00:25:45,040 Speaker 1: the old lady in the wheelchair, which we're already approaching 349 00:25:45,080 --> 00:25:47,879 Speaker 1: that we've nailed it. Okay, well, at least we know 350 00:25:47,960 --> 00:25:51,280 Speaker 1: what's coming. Uh. No one could have predicted, however, the 351 00:25:52,040 --> 00:25:57,520 Speaker 1: uh startling global success of the Bendam as a mascot. 352 00:25:58,080 --> 00:26:01,880 Speaker 1: I was surprised to learn that Michelin. When they launched 353 00:26:01,920 --> 00:26:06,040 Speaker 1: this travel magazine in UH nineteen o seven, an Italian 354 00:26:06,160 --> 00:26:11,119 Speaker 1: travel magazine, I believe they had a regular column from 355 00:26:11,160 --> 00:26:13,520 Speaker 1: the Bendam just sort of sort of like fast food 356 00:26:13,520 --> 00:26:19,679 Speaker 1: places have a regular Twitter account now and maybe I 357 00:26:19,680 --> 00:26:22,600 Speaker 1: don't know. Let's let's chew on this. Do you do 358 00:26:22,200 --> 00:26:26,959 Speaker 1: you do you think that the the public in general 359 00:26:27,119 --> 00:26:30,440 Speaker 1: was a little less jaded back then as in comparison 360 00:26:30,480 --> 00:26:33,119 Speaker 1: to the public today when they hear from corporate mascots. 361 00:26:33,840 --> 00:26:37,280 Speaker 1: I don't know, certainly was more novel because there's weren't 362 00:26:37,320 --> 00:26:40,200 Speaker 1: as many, you know, and like now, we're just it's 363 00:26:40,280 --> 00:26:42,399 Speaker 1: so old hat that I think everyone's just kind of 364 00:26:42,440 --> 00:26:45,720 Speaker 1: almost bored by it, and that's why advertisers are having 365 00:26:45,760 --> 00:26:49,160 Speaker 1: to go increasingly weirder and weirder, like the Burger King, 366 00:26:49,200 --> 00:26:53,760 Speaker 1: you know, serial killer looking King. That's true, they really have. 367 00:26:54,440 --> 00:26:59,000 Speaker 1: You know, we're recently talking about McDonald's on the series, 368 00:26:59,800 --> 00:27:03,480 Speaker 1: and it's strange what happened with Ronald. You know, he 369 00:27:03,600 --> 00:27:10,720 Speaker 1: was such a such a wonderful, cartoonish, wonderful dude, and 370 00:27:10,960 --> 00:27:16,280 Speaker 1: he's terrifying. So it's weird that Burger King was able 371 00:27:16,320 --> 00:27:22,639 Speaker 1: to turn their mascot into something terrifying and lovable, and 372 00:27:22,760 --> 00:27:27,960 Speaker 1: yet McDonald's sort of lost their mascot for being too creepy. 373 00:27:28,640 --> 00:27:32,320 Speaker 1: Just a bit strange. Well, so the tide has sort 374 00:27:32,359 --> 00:27:36,639 Speaker 1: of turned against clowns because of obviously things like it 375 00:27:37,000 --> 00:27:40,320 Speaker 1: and John Wayne Gaycy and stuff like that. So you know, 376 00:27:40,359 --> 00:27:44,120 Speaker 1: I mean clowns as a profession. Professional clowns have come 377 00:27:44,119 --> 00:27:47,960 Speaker 1: out against movies like It, saying that it it aligns 378 00:27:48,080 --> 00:27:52,160 Speaker 1: their profession. And I'm sure to a lesser degree, Ronald 379 00:27:52,240 --> 00:27:55,720 Speaker 1: McDonald probably didn't help either, because he was just so ubiquitous. 380 00:27:55,760 --> 00:27:59,080 Speaker 1: And you know, you still will see that creepy Ronald 381 00:27:59,119 --> 00:28:02,679 Speaker 1: McDonald life size kind of statue with his arm out 382 00:28:02,920 --> 00:28:05,320 Speaker 1: on a bench for you to like sit with him 383 00:28:05,359 --> 00:28:07,240 Speaker 1: putting his arm around you. And it's usually at the 384 00:28:07,320 --> 00:28:10,119 Speaker 1: Ronald McDonald house, which is like a charity for you 385 00:28:10,160 --> 00:28:13,720 Speaker 1: know kids essentially, So having a creepy clown with his 386 00:28:13,880 --> 00:28:16,919 Speaker 1: arm around a kid, while you know, used to be 387 00:28:17,040 --> 00:28:19,320 Speaker 1: the clown was just the you know, the bread and 388 00:28:19,359 --> 00:28:23,000 Speaker 1: butter of birthday parties, and now because of these associations, 389 00:28:23,520 --> 00:28:27,280 Speaker 1: has all these connotations that I think we're uh, certainly 390 00:28:27,320 --> 00:28:31,720 Speaker 1: not intended. Yeah, I like I don't have cool phobia 391 00:28:32,320 --> 00:28:35,480 Speaker 1: fear of clowns, but it was startling. When I used 392 00:28:35,480 --> 00:28:39,200 Speaker 1: to live in Central America, there's not the same level 393 00:28:39,600 --> 00:28:42,600 Speaker 1: of disdain, and it was kind of shocky, you know. 394 00:28:43,120 --> 00:28:46,960 Speaker 1: It was just I wasn't expecting random clowns and I 395 00:28:47,040 --> 00:28:48,920 Speaker 1: was trying to be cool with them. But if you're 396 00:28:48,960 --> 00:28:53,520 Speaker 1: not expecting him. You know, there's some deep, primal psychological 397 00:28:53,560 --> 00:28:56,760 Speaker 1: triggers for some of this stuff. Uh michelin Man I 398 00:28:57,080 --> 00:29:02,560 Speaker 1: I would pose it then is definitely a corporate spokes 399 00:29:03,480 --> 00:29:08,520 Speaker 1: tire pile and is also u fulfilling this kind of 400 00:29:08,640 --> 00:29:14,120 Speaker 1: jovial clown role. But might be surprised felt ridiculous historians 401 00:29:14,440 --> 00:29:17,960 Speaker 1: to learn that our boy, but Bendam was in his 402 00:29:18,080 --> 00:29:24,040 Speaker 1: column not doing basic advertising. There was. It's not like 403 00:29:24,080 --> 00:29:26,680 Speaker 1: he had a column in every issue where he said, 404 00:29:26,760 --> 00:29:31,320 Speaker 1: let me give you the latest updates on tires. He 405 00:29:31,600 --> 00:29:38,040 Speaker 1: in one case talked about attending a grand ball and uh, yeah, 406 00:29:38,040 --> 00:29:40,440 Speaker 1: he's a bit of a lothario, right, a bit of 407 00:29:40,480 --> 00:29:43,520 Speaker 1: a bit of a lover's lover. And here's one thing 408 00:29:43,520 --> 00:29:46,200 Speaker 1: he did that might not age well. He was kind 409 00:29:46,200 --> 00:29:50,760 Speaker 1: of praising and rating women he saw at this ball. 410 00:29:50,840 --> 00:29:54,200 Speaker 1: Could you tell us a little more about his columns? Ah, 411 00:29:54,280 --> 00:29:59,840 Speaker 1: he had several columns um love letters almost to look 412 00:29:59,840 --> 00:30:05,720 Speaker 1: a a house letters almost. He had a particular fondness 413 00:30:05,760 --> 00:30:11,240 Speaker 1: for Italy. A quote of his about Italy, Oh you 414 00:30:11,400 --> 00:30:17,080 Speaker 1: sublime Madonna Rome's destiny, except my homage you whose eyes 415 00:30:17,760 --> 00:30:21,880 Speaker 1: shine with the splendors of the renaissance. This is a 416 00:30:21,920 --> 00:30:28,840 Speaker 1: tire man talking. Did he write in character? Did he 417 00:30:28,880 --> 00:30:32,040 Speaker 1: refer to things that an anthropomorphic pile of tires might 418 00:30:32,080 --> 00:30:35,960 Speaker 1: be concerned with? And he also he had he had, 419 00:30:36,280 --> 00:30:40,160 Speaker 1: he had enemies as well. He had a pretty fiery 420 00:30:40,240 --> 00:30:46,160 Speaker 1: excerpt trumpeting the crushing impact that his social conquests were 421 00:30:46,200 --> 00:30:51,360 Speaker 1: having on his rivals, calling them ashen faced suitors with 422 00:30:51,520 --> 00:30:57,680 Speaker 1: fixed smiles, living symbols of a shattered illusion. Again from 423 00:30:57,680 --> 00:31:02,720 Speaker 1: a man made of tires. He's like a Carl Mark's 424 00:31:02,800 --> 00:31:05,480 Speaker 1: kind of figure there, you know, he's like leading the revolution. 425 00:31:05,840 --> 00:31:10,480 Speaker 1: He's coming for the fakers and the haters. Uh so, 426 00:31:10,480 --> 00:31:12,640 Speaker 1: so I can see how this would be really fun read. 427 00:31:12,720 --> 00:31:17,960 Speaker 1: I mean, obviously it's satire. Uh satire Cheez Max thrown 428 00:31:18,000 --> 00:31:21,000 Speaker 1: a boo but or a wamp wamp thank you? No, yeah, 429 00:31:21,160 --> 00:31:33,560 Speaker 1: go with the drums, Max Williams. Ladies and gentlemen. So this, uh, 430 00:31:33,640 --> 00:31:36,360 Speaker 1: this is strange, Like everyone knows this is satire, they 431 00:31:36,360 --> 00:31:39,440 Speaker 1: know it's a corporate brand. They're laughing at it. And 432 00:31:40,680 --> 00:31:44,640 Speaker 1: now they're also on the Michelin side starting to realize 433 00:31:44,960 --> 00:31:49,400 Speaker 1: this is an excellent way to communicate with future tire 434 00:31:49,600 --> 00:31:53,520 Speaker 1: buyers right now, Like that's how that's how you get them. 435 00:31:53,560 --> 00:31:56,320 Speaker 1: It's fun to read, it's fun to hang out in 436 00:31:56,400 --> 00:32:00,320 Speaker 1: your mind with the Bendam. Maybe, uh, I don't know, 437 00:32:00,400 --> 00:32:03,600 Speaker 1: Maybe he'll recommend a brand of cigar to us in 438 00:32:03,640 --> 00:32:07,440 Speaker 1: the next column. Maybe he'll tell us what beer is 439 00:32:07,560 --> 00:32:10,920 Speaker 1: most in fashion in Milan. You know, But how do 440 00:32:11,000 --> 00:32:15,040 Speaker 1: we get to how do we get to this idea 441 00:32:15,320 --> 00:32:29,000 Speaker 1: of restaurants from here? Oh, it's strangely straightforward. For such 442 00:32:29,000 --> 00:32:32,600 Speaker 1: a long time, I was like, well, seriously, mitchellin the 443 00:32:32,720 --> 00:32:37,640 Speaker 1: tire brand can't be associated with Michelin the folks who 444 00:32:37,720 --> 00:32:43,160 Speaker 1: rate restaurants. But yeah, at the beginning of the the 445 00:32:43,200 --> 00:32:47,480 Speaker 1: tire boom, uh, you know, they had rich people who 446 00:32:47,480 --> 00:32:53,720 Speaker 1: could afford cars, and they wanted to, uh say, hey, 447 00:32:53,760 --> 00:32:57,000 Speaker 1: maybe we can do something a little more here and say, um, 448 00:32:57,160 --> 00:32:59,360 Speaker 1: these are the restaurants you should go to in your 449 00:32:59,400 --> 00:33:04,880 Speaker 1: fancy cars that we're providing your tires for. And it 450 00:33:05,000 --> 00:33:08,320 Speaker 1: seems like a lot of sense at the beginning, but 451 00:33:09,400 --> 00:33:14,600 Speaker 1: you know, at this point it doesn't seem connected at all. 452 00:33:15,440 --> 00:33:19,320 Speaker 1: But yeah, he's the guy. He's the guy. The Bendam 453 00:33:19,480 --> 00:33:24,440 Speaker 1: is the guy recommending these restaurants two uh quote the 454 00:33:24,440 --> 00:33:28,600 Speaker 1: actual Mitchell and guide to help motorists develop their trips, 455 00:33:29,080 --> 00:33:35,560 Speaker 1: there by boosting car and tire sales. So of course, hey, 456 00:33:35,640 --> 00:33:39,240 Speaker 1: let's do something to boost our tire sales. They started 457 00:33:39,280 --> 00:33:44,640 Speaker 1: producing a small red guide filled with handy information for travelers, 458 00:33:44,640 --> 00:33:48,120 Speaker 1: such as maps, information on how to change a tire, 459 00:33:48,680 --> 00:33:51,240 Speaker 1: where to fill up with fuel, and for the traveler 460 00:33:51,320 --> 00:33:54,800 Speaker 1: in search of respite from the adventures of the day. 461 00:33:55,920 --> 00:33:59,200 Speaker 1: So they started rating restaurants. I can vibe with that, 462 00:33:59,240 --> 00:34:03,120 Speaker 1: because I mean and one reason the Guinness comparison is 463 00:34:03,160 --> 00:34:08,240 Speaker 1: so astute is that the Guinness Beer Company recognized early 464 00:34:08,280 --> 00:34:10,879 Speaker 1: on that a lot of people like to debate and 465 00:34:11,080 --> 00:34:13,440 Speaker 1: argue when there are a couple of a couple of 466 00:34:14,440 --> 00:34:16,800 Speaker 1: a couple of cans, or in their case, a couple 467 00:34:16,800 --> 00:34:21,160 Speaker 1: of points in So they got to the game early, 468 00:34:21,280 --> 00:34:26,040 Speaker 1: and they associated themselves with the idea of proving or 469 00:34:26,040 --> 00:34:29,800 Speaker 1: resolving all sorts of arguments, and then they started to 470 00:34:29,840 --> 00:34:34,280 Speaker 1: focus on world records. So it's pretty cool that Michelin 471 00:34:34,960 --> 00:34:40,720 Speaker 1: caught onto this. But from what you're describing here, Jeff, 472 00:34:40,760 --> 00:34:43,399 Speaker 1: I don't know about you know, it sounds like this 473 00:34:43,520 --> 00:34:46,839 Speaker 1: was a situation in the beginning where people would buy 474 00:34:46,960 --> 00:34:50,200 Speaker 1: tires and then they would be given the guide. Is 475 00:34:50,239 --> 00:34:52,399 Speaker 1: it something like that or was it just sort of 476 00:34:52,440 --> 00:34:57,920 Speaker 1: all around a city? At first? It just started in Paris. 477 00:34:58,560 --> 00:35:02,279 Speaker 1: They started giving the guides out with the tires Uh 478 00:35:02,320 --> 00:35:06,880 Speaker 1: in the nine twenties, including lists of like hotels, restaurants, 479 00:35:08,160 --> 00:35:11,759 Speaker 1: specific categories like that. And it was a good way 480 00:35:11,760 --> 00:35:17,280 Speaker 1: to get out of having paid for advertisements and the guide. 481 00:35:17,680 --> 00:35:22,040 Speaker 1: Restaurants wouldn't have to pay for anything. They could just 482 00:35:22,840 --> 00:35:28,759 Speaker 1: be listed in the Michelin Guide, and both the restaurants 483 00:35:28,760 --> 00:35:32,719 Speaker 1: and Michelin would prosper without any of them really having 484 00:35:32,760 --> 00:35:36,440 Speaker 1: to spend money. Yeah, it does make sense. This is 485 00:35:36,520 --> 00:35:39,719 Speaker 1: like an advertising coup. It's a win win, as they 486 00:35:39,760 --> 00:35:43,400 Speaker 1: would say in corporate American parlance. But now we have 487 00:35:43,560 --> 00:35:47,080 Speaker 1: to talk. I think about a dream job. Can we 488 00:35:47,120 --> 00:36:07,600 Speaker 1: get like a dream job? Q Max? There it is, there, 489 00:36:07,640 --> 00:36:10,840 Speaker 1: it is. I don't know about you know, but I 490 00:36:10,840 --> 00:36:14,120 Speaker 1: I enjoy it. I'm grateful to hang out with our 491 00:36:14,160 --> 00:36:19,200 Speaker 1: crew on this show. But every so often, I too, 492 00:36:19,440 --> 00:36:23,000 Speaker 1: have dreamed to beat a mystery Dieter. Do you ever 493 00:36:23,040 --> 00:36:25,160 Speaker 1: want to do that? It's like a secret shopper kind 494 00:36:25,160 --> 00:36:29,040 Speaker 1: of right, where you go in and pretend like you're 495 00:36:29,040 --> 00:36:33,440 Speaker 1: a civilian. But in fact, you're they're infiltrating the restaurants 496 00:36:33,680 --> 00:36:38,560 Speaker 1: um in order to write a potentially game changing review 497 00:36:38,719 --> 00:36:41,200 Speaker 1: that could you know, up the profile of this place 498 00:36:41,360 --> 00:36:46,960 Speaker 1: or absolutely crushed their dreams of restaurants success. And nowadays 499 00:36:47,000 --> 00:36:49,560 Speaker 1: the sad thing is that everyone is their own mystery 500 00:36:49,600 --> 00:36:54,520 Speaker 1: diner just by virtue of having a Yelp accounts. Yeah, 501 00:36:55,080 --> 00:36:58,600 Speaker 1: it's it is true. But but like michelin got involved 502 00:36:59,040 --> 00:37:03,360 Speaker 1: with this, right they they they weren't sending people dressed 503 00:37:03,360 --> 00:37:06,359 Speaker 1: as the Michelin Man to restaurants where they how would 504 00:37:06,400 --> 00:37:09,839 Speaker 1: you do the soup? Right? He's got no fingies? Does 505 00:37:09,880 --> 00:37:12,319 Speaker 1: he have fingies? He's more of like a glove, like 506 00:37:12,360 --> 00:37:16,120 Speaker 1: a mitten. Right? Does he? I feel like I can't 507 00:37:16,120 --> 00:37:21,200 Speaker 1: really picture his digits he's got Yeah, that's actually a 508 00:37:21,200 --> 00:37:26,919 Speaker 1: good question. He has he has digits. He does have digits. Okay, 509 00:37:26,920 --> 00:37:32,879 Speaker 1: excuse me, please forgive me from aligning the michelin Man's appendages. 510 00:37:35,000 --> 00:37:37,160 Speaker 1: My pal has been a lot. I've been through a lot. 511 00:37:37,239 --> 00:37:41,960 Speaker 1: So the At this point, the reformed alcoholic michelin Man 512 00:37:42,080 --> 00:37:48,360 Speaker 1: gets a gets a team of human diners who I 513 00:37:49,040 --> 00:37:51,880 Speaker 1: didn't know the proper term for them until you introduced 514 00:37:51,880 --> 00:37:55,600 Speaker 1: it to us Jeff Restaurants inspectors. I feel like you 515 00:37:55,600 --> 00:37:58,520 Speaker 1: should get a badge, you know that you can flash 516 00:37:58,520 --> 00:38:01,200 Speaker 1: at people at the end of the middle licensed. Yeah, 517 00:38:01,560 --> 00:38:05,239 Speaker 1: I like that. Yeah. Uh. There should be some qualifications. 518 00:38:05,560 --> 00:38:10,759 Speaker 1: You can't just have an Instagram accounts. Maybe, but this 519 00:38:11,160 --> 00:38:15,040 Speaker 1: so also peak again behind the curtain. We paid for 520 00:38:15,040 --> 00:38:17,399 Speaker 1: this curtain. We're going to use the curtain more. We 521 00:38:17,520 --> 00:38:21,799 Speaker 1: have a good friend of the show, Christopher Hasiotis, who 522 00:38:21,880 --> 00:38:25,320 Speaker 1: is a food critic of Note. You knew that, right, no, 523 00:38:25,760 --> 00:38:29,440 Speaker 1: oh yeah, yeah, very good taste that Christopher Aciots have 524 00:38:29,560 --> 00:38:32,320 Speaker 1: had the pleasure of dining with them a few times 525 00:38:32,400 --> 00:38:38,680 Speaker 1: and having him recommend some fabulous restaurants. Yeah. Anytime Christopher 526 00:38:39,600 --> 00:38:43,759 Speaker 1: Christopher gives you a restaurant recommendation, you listen and if 527 00:38:43,800 --> 00:38:46,640 Speaker 1: you can get in, and that's where you go. Uh. 528 00:38:46,680 --> 00:38:50,200 Speaker 1: And we've gotta we've gotta have Chris Christopher on the 529 00:38:50,200 --> 00:38:53,560 Speaker 1: show again. But what he's doing, what a food critic 530 00:38:53,680 --> 00:38:56,279 Speaker 1: is doing, is different from what these mystery diners or 531 00:38:56,360 --> 00:39:00,560 Speaker 1: restaurant inspectors are doing. They're not supposed to be idea divide, 532 00:39:00,800 --> 00:39:04,920 Speaker 1: They're supposed to be anonymous, right, so they're like gutty 533 00:39:05,000 --> 00:39:09,800 Speaker 1: a food inspectors or their spy uh spy restaurants people. 534 00:39:10,560 --> 00:39:13,880 Speaker 1: Uh Are they the ones who give the stars? I 535 00:39:13,920 --> 00:39:17,840 Speaker 1: believe they are. That's that's the strange thing about it, 536 00:39:17,880 --> 00:39:20,839 Speaker 1: and I sort of wish it was more like that. 537 00:39:21,040 --> 00:39:28,640 Speaker 1: It reminds me of um Ratatui, where they're expecting a 538 00:39:28,719 --> 00:39:32,120 Speaker 1: restaurant review and so they do everything in their power 539 00:39:33,200 --> 00:39:38,759 Speaker 1: to help make everything perfect. And that's sort of why 540 00:39:39,360 --> 00:39:41,839 Speaker 1: I I'm not a I'm not a huge fan of 541 00:39:41,880 --> 00:39:46,360 Speaker 1: the of yelp and such. You know it, it exists, 542 00:39:46,640 --> 00:39:50,560 Speaker 1: It's great, it can be. I like the idea of 543 00:39:50,600 --> 00:39:56,600 Speaker 1: these secret reviewers and the Michelin reviewers our secret they today. 544 00:39:56,760 --> 00:39:59,719 Speaker 1: I believe so. Yes, so it could be any one 545 00:39:59,760 --> 00:40:05,160 Speaker 1: of us. We could Maybe we're all mitchelndber yours. I 546 00:40:05,200 --> 00:40:09,759 Speaker 1: am actually the Michelin man. No, I had my suspicions. 547 00:40:11,719 --> 00:40:14,480 Speaker 1: This is just like John Carpenter's the thing which I 548 00:40:14,560 --> 00:40:17,160 Speaker 1: was not expecting in this show. All right, we need 549 00:40:17,200 --> 00:40:21,000 Speaker 1: we need a blood test, max if if you're bleeding, 550 00:40:21,080 --> 00:40:24,480 Speaker 1: rubber Man, We're still going to have to do the 551 00:40:24,520 --> 00:40:28,439 Speaker 1: show for contractual reasons. But poke, poke with a poke 552 00:40:28,520 --> 00:40:35,680 Speaker 1: with any implementency. If there's air leaking out, yes, yes, 553 00:40:35,800 --> 00:40:38,319 Speaker 1: this is not the turn I was expecting old, but 554 00:40:38,400 --> 00:40:41,600 Speaker 1: I like where we're going with the one we got though, 555 00:40:41,640 --> 00:40:45,359 Speaker 1: you know, it's the one we got so uh. So 556 00:40:45,440 --> 00:40:50,880 Speaker 1: these guides are these mystery diners, these restaurants inspectors. Uh, 557 00:40:50,960 --> 00:40:55,240 Speaker 1: they're working with the Michelin Guide, and by nineteen twenty six, 558 00:40:55,680 --> 00:41:02,800 Speaker 1: the guide starts to give its points two restaurants. Uh. 559 00:41:03,040 --> 00:41:06,520 Speaker 1: Initially they're all fine dining establishments. I mean it's still 560 00:41:06,560 --> 00:41:11,480 Speaker 1: like always pretty fine dining or very special places. And 561 00:41:12,760 --> 00:41:15,560 Speaker 1: I was it was fascinating to find that. In the beginning, 562 00:41:15,760 --> 00:41:18,680 Speaker 1: it was just like they were giving people stars, just 563 00:41:18,760 --> 00:41:21,440 Speaker 1: like in sing spool you get a gold star. Yeah, 564 00:41:21,640 --> 00:41:27,840 Speaker 1: single stars. So when did they start adding more stars? 565 00:41:27,920 --> 00:41:33,000 Speaker 1: In about ninety six they decided on the three star system, 566 00:41:33,120 --> 00:41:37,400 Speaker 1: which is again something we were talking about before because 567 00:41:37,440 --> 00:41:41,400 Speaker 1: most places rank things by five stars, but Michelin has 568 00:41:41,440 --> 00:41:44,759 Speaker 1: always been just one to three. That means that the 569 00:41:44,760 --> 00:41:48,080 Speaker 1: the individual stars are just way more valuable then in 570 00:41:48,120 --> 00:41:50,480 Speaker 1: a five star system, you know. And uh, and so 571 00:41:50,600 --> 00:41:54,000 Speaker 1: one star again, one star, one star review and a 572 00:41:54,000 --> 00:41:57,160 Speaker 1: five star ranking system is a bad review, but a 573 00:41:57,239 --> 00:42:01,560 Speaker 1: one Michelin star, you know, is very special. Mm hmm. 574 00:42:02,160 --> 00:42:06,160 Speaker 1: I think also with the one Michelin star, the implication 575 00:42:06,320 --> 00:42:08,920 Speaker 1: is keep your eye on this restaurant or keep your 576 00:42:08,960 --> 00:42:10,919 Speaker 1: eye on the chef they're going. And they don't give 577 00:42:11,080 --> 00:42:14,200 Speaker 1: stars out willie nilly. It's only they review every restaurant. 578 00:42:14,239 --> 00:42:17,839 Speaker 1: Every restaurant gets on that spectrum at all. It's like 579 00:42:17,880 --> 00:42:20,040 Speaker 1: you've really got to be in the top notch, in 580 00:42:20,120 --> 00:42:24,000 Speaker 1: the top echelon of restaurants to even rank. And that's 581 00:42:24,000 --> 00:42:26,920 Speaker 1: where it really does differ a lot from things like 582 00:42:27,840 --> 00:42:33,239 Speaker 1: crowdsourced Yelp or whatever, you know, where anyone can give 583 00:42:33,480 --> 00:42:38,560 Speaker 1: any star to anything for any reason. Mitchellan will only 584 00:42:39,000 --> 00:42:43,400 Speaker 1: give you a star or two stars or three stars. 585 00:42:44,160 --> 00:42:46,200 Speaker 1: And it's also it's a it's a legacy thing. Like 586 00:42:46,239 --> 00:42:48,080 Speaker 1: I said at the top of the show, it's the 587 00:42:48,120 --> 00:42:51,000 Speaker 1: fact that they were first to market with this type 588 00:42:51,000 --> 00:42:55,720 Speaker 1: of you know, guide, that they became the authority um 589 00:42:55,800 --> 00:42:57,960 Speaker 1: despite its seeming like it doesn't make a whole lot 590 00:42:57,960 --> 00:43:00,200 Speaker 1: of sense, the fact they were the first one to 591 00:43:00,280 --> 00:43:02,120 Speaker 1: do it, and then they realized that people were paying 592 00:43:02,120 --> 00:43:03,799 Speaker 1: a lot of attention to it because they were really 593 00:43:03,840 --> 00:43:06,359 Speaker 1: kind of the only game in town. UM. And then 594 00:43:06,400 --> 00:43:09,560 Speaker 1: over time it's just continued to have that impact and 595 00:43:09,600 --> 00:43:13,240 Speaker 1: to have that kind of cashe um and they've really 596 00:43:13,239 --> 00:43:15,919 Speaker 1: been good stewards of that because you know, you can 597 00:43:16,160 --> 00:43:19,600 Speaker 1: pretty reliably know that if a restaurant has a Michelin 598 00:43:19,680 --> 00:43:22,280 Speaker 1: Star that it's something to be you know, taken seriously. 599 00:43:22,600 --> 00:43:25,640 Speaker 1: And chefs, you know, the top chefs in the world, uh, 600 00:43:25,800 --> 00:43:28,040 Speaker 1: feel the same way. And really and you can lose 601 00:43:28,040 --> 00:43:30,200 Speaker 1: a Michelin star too, by the way they can take 602 00:43:30,200 --> 00:43:32,960 Speaker 1: it away. M hmm. I have a feel like it's 603 00:43:33,000 --> 00:43:34,640 Speaker 1: just like the Michelin manager shows up and it's like, 604 00:43:34,800 --> 00:43:36,839 Speaker 1: I am taking this from me. Just peels it off 605 00:43:36,880 --> 00:43:40,200 Speaker 1: your restaurant. Yeah, like like in like bugs Buddy cartoons 606 00:43:40,320 --> 00:43:42,480 Speaker 1: or they like, you know, they're literally dressing down like 607 00:43:42,520 --> 00:43:45,520 Speaker 1: a millet. Like it generally rips off all the epaulets 608 00:43:45,520 --> 00:43:48,800 Speaker 1: and the you know, the general the kind of badges 609 00:43:48,880 --> 00:43:53,920 Speaker 1: and merit badges or whatever. Yeah. This is uh and 610 00:43:54,000 --> 00:43:59,080 Speaker 1: this is interesting too. This isn't just brilliant advertising for 611 00:43:59,160 --> 00:44:04,280 Speaker 1: the restaurants. It's also aimed at least it its origin, 612 00:44:04,440 --> 00:44:07,600 Speaker 1: it's aimed squarely at people who were on the fence 613 00:44:07,960 --> 00:44:11,960 Speaker 1: about the expense of buying a motor vehicle, right you, Jeff, 614 00:44:12,000 --> 00:44:14,279 Speaker 1: you told us that nineteen there were fewer than three 615 00:44:14,320 --> 00:44:18,279 Speaker 1: thousand cars on the roads of France, the country, the 616 00:44:18,480 --> 00:44:22,680 Speaker 1: entire thing, not Paris. Imagine Paris alone with just three 617 00:44:22,719 --> 00:44:25,720 Speaker 1: thousand cars. Today people would be dancing in the streets. 618 00:44:25,760 --> 00:44:28,920 Speaker 1: But they did this to increase demand for tires, to 619 00:44:29,080 --> 00:44:33,440 Speaker 1: get people on on board with the idea. Right like 620 00:44:33,480 --> 00:44:36,360 Speaker 1: in Madmen, you're selling an idea. You're selling a dream, 621 00:44:36,400 --> 00:44:39,440 Speaker 1: the dream of driving on the open road. Uh. And 622 00:44:39,480 --> 00:44:45,160 Speaker 1: there's no arguing. They met with great success. I was 623 00:44:45,239 --> 00:44:50,120 Speaker 1: surprised to find that the Michelin guides have become best 624 00:44:50,160 --> 00:44:55,120 Speaker 1: sellers multiple times. Spoiler you I think you do have 625 00:44:55,239 --> 00:44:58,359 Speaker 1: to buy them? Now? You do? You do? They were 626 00:44:58,400 --> 00:45:03,680 Speaker 1: free at first. It was kind of almost sad with 627 00:45:03,760 --> 00:45:08,120 Speaker 1: Andre Michelin. For two decades, all that information came at 628 00:45:08,120 --> 00:45:13,600 Speaker 1: no cost until a faithful encounter that that remains a 629 00:45:13,719 --> 00:45:18,680 Speaker 1: favorite anecdote repeated today when Andre himself arrived at one 630 00:45:18,680 --> 00:45:22,000 Speaker 1: of his tire shops to see his beloved guides being 631 00:45:22,080 --> 00:45:26,200 Speaker 1: used to prop up a work bench. Oh no, sort 632 00:45:26,239 --> 00:45:28,239 Speaker 1: of like those A O. L discs we always just get. 633 00:45:28,920 --> 00:45:31,920 Speaker 1: Eventually they start to lose their their their value, and 634 00:45:32,040 --> 00:45:34,239 Speaker 1: you just get them in the mail every week and 635 00:45:34,239 --> 00:45:38,400 Speaker 1: people started using those for like doorstops. So yeah, after 636 00:45:38,960 --> 00:45:44,480 Speaker 1: that he started selling them for I think seven francs, 637 00:45:46,040 --> 00:45:49,240 Speaker 1: and so that became its own business. And that's sort 638 00:45:49,280 --> 00:45:55,799 Speaker 1: of why again we tend to separate the tires from 639 00:45:55,800 --> 00:46:00,280 Speaker 1: the restaurant guide because it doesn't seem like they fit together. 640 00:46:00,960 --> 00:46:05,880 Speaker 1: But um, that's why he started selling them at his 641 00:46:06,000 --> 00:46:10,040 Speaker 1: tire shops nuts and and there we have it, folks, 642 00:46:10,120 --> 00:46:18,360 Speaker 1: the relatively little known story of the Bendam, the crazy, smoking, 643 00:46:18,520 --> 00:46:24,920 Speaker 1: drinking and driving tire mascot who later learned his lesson 644 00:46:25,120 --> 00:46:30,480 Speaker 1: and reformed UH and became a bit of a food critic, 645 00:46:30,600 --> 00:46:33,920 Speaker 1: a bit of a gourmand, if you will. Uh, Jeff, 646 00:46:34,520 --> 00:46:38,160 Speaker 1: thank you so much for coming on the show with 647 00:46:38,280 --> 00:46:43,560 Speaker 1: us today. We love, love love introducing UH, introducing the 648 00:46:43,560 --> 00:46:48,239 Speaker 1: team at large to all our fellow ridiculous historians and 649 00:46:48,520 --> 00:46:51,319 Speaker 1: uh nol. I guess you know. At this point, we've 650 00:46:51,360 --> 00:46:55,080 Speaker 1: we've both learned a lot. Um. We've both been to 651 00:46:55,160 --> 00:46:58,160 Speaker 1: Michelin restaurants in the past, I know, UM, and we 652 00:46:58,239 --> 00:47:02,360 Speaker 1: have some of our favorites. But uh, I got to 653 00:47:02,440 --> 00:47:05,960 Speaker 1: tell you, even knowing all we had just learned today, 654 00:47:06,080 --> 00:47:08,960 Speaker 1: I still think the original Michelin man is super creepy, 655 00:47:09,320 --> 00:47:11,480 Speaker 1: super duper creepy. Well, you know, we didn't even we 656 00:47:11,560 --> 00:47:13,440 Speaker 1: describe him a bit, but I just I didn't want 657 00:47:13,440 --> 00:47:14,719 Speaker 1: to point out that as I was looking through some 658 00:47:14,800 --> 00:47:17,800 Speaker 1: vintage photos which you can find yourself with a quick 659 00:47:18,120 --> 00:47:21,920 Speaker 1: cursory goog um, he looks more like a mummy than anything. 660 00:47:22,120 --> 00:47:25,920 Speaker 1: It's like, it's almost like a weird, square headed mummy 661 00:47:26,000 --> 00:47:30,040 Speaker 1: where the tire things look more like bandage wraps than 662 00:47:30,080 --> 00:47:33,480 Speaker 1: they do what they're intended. And back to my question 663 00:47:33,480 --> 00:47:37,480 Speaker 1: about the fingies in the original costume, they just didn't 664 00:47:37,560 --> 00:47:40,239 Speaker 1: have a gloved part and so just the human it 665 00:47:40,320 --> 00:47:48,200 Speaker 1: had human hands, which made it even more strange and creepy. Yeah, 666 00:47:48,600 --> 00:47:53,359 Speaker 1: sexy and feeling it. And also, as we're ending today's show, 667 00:47:53,440 --> 00:47:56,440 Speaker 1: since from McDonald came up, I wanted to give a 668 00:47:56,520 --> 00:47:59,600 Speaker 1: big thanks to everybody. Went to our Facebook page Ridiculous 669 00:47:59,640 --> 00:48:04,239 Speaker 1: a story ins and posted pictures of the Ronald McDonald 670 00:48:04,719 --> 00:48:08,279 Speaker 1: vestiges in their own neck of the Global Woods. Just 671 00:48:08,360 --> 00:48:12,640 Speaker 1: like the early michelin Man. Those things are kind of creepy. Uh. 672 00:48:12,680 --> 00:48:15,920 Speaker 1: And we are creeping up on Halloween, one of my 673 00:48:16,239 --> 00:48:19,200 Speaker 1: most favorite times of the year. Uh, So hopefully we 674 00:48:19,239 --> 00:48:23,920 Speaker 1: can get some some spooky stories of ages past on 675 00:48:25,719 --> 00:48:33,160 Speaker 1: vintage michelin Man. No, take some regular hands, Yeah, regular hands. 676 00:48:34,520 --> 00:48:40,719 Speaker 1: I bet we could get one car and speaking a cigar. Ye. Yeah, 677 00:48:40,760 --> 00:48:42,960 Speaker 1: you're gonna get the cops called if you're walking around 678 00:48:43,000 --> 00:48:47,080 Speaker 1: that thing, and you probably deserve it as well. You 679 00:48:47,080 --> 00:48:50,879 Speaker 1: should as well, you should. Nobody wants that. Nobody wants 680 00:48:50,920 --> 00:48:53,319 Speaker 1: that thing walking around. But we do want to hear 681 00:48:53,360 --> 00:48:57,080 Speaker 1: from you. We want to hear your stories of mascots 682 00:48:57,200 --> 00:49:00,719 Speaker 1: of yesteryear. Uh, the ones that you love, the ones 683 00:49:00,800 --> 00:49:03,399 Speaker 1: that really freak you out, the ones that you think 684 00:49:03,440 --> 00:49:07,200 Speaker 1: most people may have forgotten. You can find us on Facebook, 685 00:49:07,200 --> 00:49:11,000 Speaker 1: as we said, ridiculous historians. We're still working on our MySpace, 686 00:49:11,040 --> 00:49:14,200 Speaker 1: but more news to come. We're probably not gonna get 687 00:49:14,200 --> 00:49:16,640 Speaker 1: a TikTok. I don't I don't think we I don't 688 00:49:16,680 --> 00:49:19,239 Speaker 1: think we need TikTok. We're already talking about how old 689 00:49:19,280 --> 00:49:22,759 Speaker 1: we are in person, about the meetings and TikTok at 690 00:49:22,760 --> 00:49:24,960 Speaker 1: this point, I mean, it just it would just seems 691 00:49:24,960 --> 00:49:28,600 Speaker 1: like a like a real like cry for attention. Honestly, 692 00:49:29,080 --> 00:49:34,320 Speaker 1: carry a pigeon telegraph. Thank you, Samuel with Moss, please 693 00:49:34,600 --> 00:49:37,920 Speaker 1: please do contact us. I mean, we just basically barely 694 00:49:37,960 --> 00:49:40,719 Speaker 1: figured out Instagram. I'm not ready for another platform. You know, 695 00:49:40,760 --> 00:49:43,520 Speaker 1: we've been We've been toying with this Pinterest page for 696 00:49:43,680 --> 00:49:46,400 Speaker 1: years now, and pictures isn't even hardly a thing anymore. 697 00:49:46,920 --> 00:49:52,080 Speaker 1: Maybe in another five years time or year old. We're 698 00:49:52,160 --> 00:49:56,000 Speaker 1: thinking long term. You know, that's our Event Horizon. I'm 699 00:49:56,040 --> 00:49:59,400 Speaker 1: just saying that because I recently rewatched Event Horizon. It's amazing, 700 00:49:59,640 --> 00:50:02,719 Speaker 1: dude movie. Because you may remember Ben, when that came out, 701 00:50:03,239 --> 00:50:06,880 Speaker 1: it was really advertised just speaking of truth and advertising 702 00:50:06,920 --> 00:50:09,600 Speaker 1: as a sci fi romp, you know, through the reach 703 00:50:09,640 --> 00:50:13,080 Speaker 1: of the far reaches of space, turns out not really 704 00:50:13,120 --> 00:50:15,960 Speaker 1: a spoiler alert, more of a cautionary alert. Uh. It 705 00:50:16,160 --> 00:50:21,960 Speaker 1: is a gore fest existential, dread filled horror nightmare of 706 00:50:22,040 --> 00:50:27,000 Speaker 1: lovecrafty in proportions, Lovecraft is where we're going. You won't 707 00:50:29,800 --> 00:50:34,279 Speaker 1: heal Razor in space basically well yeah, uh oh, and 708 00:50:34,400 --> 00:50:36,800 Speaker 1: we just uh shout out to our pal Dave Bruckner, 709 00:50:37,040 --> 00:50:40,560 Speaker 1: who uh just directed the newest hull Razor. Good on 710 00:50:40,640 --> 00:50:44,120 Speaker 1: you man, UM check it out. Let's know what you think, uh, 711 00:50:44,160 --> 00:50:47,239 Speaker 1: and let us know about these mascots. UM can't wait 712 00:50:47,239 --> 00:50:50,600 Speaker 1: to hear from you. Thanks as always, to our super producer, 713 00:50:50,800 --> 00:50:53,759 Speaker 1: Mr Max Williams, thanks to our UH one half of 714 00:50:53,760 --> 00:50:57,560 Speaker 1: our new research associate team, thanks to Jeff Bartlett, and 715 00:50:57,640 --> 00:51:01,240 Speaker 1: thanks to Zach Williams no relation. We call him Doctors 716 00:51:01,239 --> 00:51:05,200 Speaker 1: act now he earned it UH and and thanks of 717 00:51:05,239 --> 00:51:08,439 Speaker 1: course through our special guest today, Mr Jeff Bartlett NOL. 718 00:51:08,960 --> 00:51:11,520 Speaker 1: Thanks to you, man. I feel like a road trip. 719 00:51:12,000 --> 00:51:14,720 Speaker 1: I'm feeling a road trip to a restaurant, like your 720 00:51:14,880 --> 00:51:17,439 Speaker 1: road trip. You're welcome. And by the way, shot speaking 721 00:51:17,440 --> 00:51:18,880 Speaker 1: at a restaurants, I don't think they have a Michelin 722 00:51:18,920 --> 00:51:21,719 Speaker 1: star you. But I checked out a new Atlanta restaurant 723 00:51:21,760 --> 00:51:25,479 Speaker 1: called De Boca and Boca or in Bocca de Bok 724 00:51:25,520 --> 00:51:28,480 Speaker 1: I forget. It's like a really nice, upscale kind of 725 00:51:28,880 --> 00:51:33,040 Speaker 1: Mexican restaurant that does incredible tacos. And they had like 726 00:51:33,120 --> 00:51:37,520 Speaker 1: Beeria tacos and they do like, you know, tomahawk steak. 727 00:51:37,840 --> 00:51:42,080 Speaker 1: You know what is it? Carne ASADA's really really amazing. 728 00:51:42,280 --> 00:51:45,200 Speaker 1: Check it out and do check out those early pictures 729 00:51:45,239 --> 00:51:51,560 Speaker 1: of the initialivan Nightmare Fuel. We'll see you next time, folks. 730 00:51:58,719 --> 00:52:00,840 Speaker 1: For more podcasts from My Heart Radio, visit the I 731 00:52:00,880 --> 00:52:03,799 Speaker 1: Heart Radio app, Apple podcast, or wherever you listen to 732 00:52:03,840 --> 00:52:04,720 Speaker 1: your favorite shows,