1 00:00:01,280 --> 00:00:04,120 Speaker 1: I'm Matt Miller and I'm Hannah Elliott, and this is 2 00:00:04,160 --> 00:00:04,760 Speaker 1: Hot Pursuit. 3 00:00:12,360 --> 00:00:15,520 Speaker 2: All right, we have a very cool episode for you today. 4 00:00:16,280 --> 00:00:17,840 Speaker 2: Yeah done. 5 00:00:17,840 --> 00:00:23,840 Speaker 1: Haggerty Soon Haggarty one half of the power duo behind Haggarty, Inc. 6 00:00:24,480 --> 00:00:27,880 Speaker 1: The company that went public in twenty twenty one with 7 00:00:27,960 --> 00:00:32,600 Speaker 1: a three billion dollar evaluation. You might actually have your 8 00:00:32,760 --> 00:00:35,559 Speaker 1: car insured by Haggarty, but they also do a lot 9 00:00:35,560 --> 00:00:39,400 Speaker 1: of people are classic, especially if it's a classic. Soon 10 00:00:39,760 --> 00:00:43,720 Speaker 1: is SVP of Brand Strategy at Haggarty, but she also 11 00:00:44,440 --> 00:00:48,440 Speaker 1: does a lot of other things that, all right, I 12 00:00:48,440 --> 00:00:51,000 Speaker 1: think are really meaningful to her. And she's been in 13 00:00:51,040 --> 00:00:53,239 Speaker 1: the car world for so long, I'm super excited to 14 00:00:53,240 --> 00:00:53,800 Speaker 1: talk to her. 15 00:00:54,640 --> 00:00:57,720 Speaker 2: She started a JMPR, which you know car journalists will 16 00:00:57,760 --> 00:01:02,680 Speaker 2: all know well remember working with a lot and then 17 00:01:03,240 --> 00:01:05,760 Speaker 2: went to Lamborghini also at the beginning of what I 18 00:01:05,760 --> 00:01:08,920 Speaker 2: think is kind of a cultural change shit for that brand. 19 00:01:09,280 --> 00:01:13,160 Speaker 1: Yeah. I think Soon is kind of a savant when 20 00:01:13,240 --> 00:01:17,959 Speaker 1: it comes to helping brands pivot and really sort of 21 00:01:18,120 --> 00:01:21,600 Speaker 1: gloss up in a way because she just has so 22 00:01:21,720 --> 00:01:25,840 Speaker 1: much personal beauty inside and out, and I think she 23 00:01:26,120 --> 00:01:29,640 Speaker 1: is very very good at helping brands be realistic about 24 00:01:29,959 --> 00:01:31,560 Speaker 1: where they are and where they want to be. 25 00:01:32,200 --> 00:01:33,520 Speaker 2: Well, let's get straight into it. 26 00:01:34,160 --> 00:01:36,319 Speaker 1: I know that you know you and I have spoken 27 00:01:36,360 --> 00:01:40,680 Speaker 1: about your background, but I think probably our listeners would 28 00:01:40,680 --> 00:01:43,680 Speaker 1: love to hear a little bit about how you got 29 00:01:43,720 --> 00:01:49,000 Speaker 1: involved in cars and also yeah and Matt, and how 30 00:01:49,040 --> 00:01:50,960 Speaker 1: you came to the United States. You know, I don't 31 00:01:50,960 --> 00:01:55,840 Speaker 1: want to do the spoiler, but your family, you're from Vietnam, 32 00:01:56,520 --> 00:01:59,960 Speaker 1: and I would just love to hear you tell me 33 00:02:00,080 --> 00:02:02,160 Speaker 1: that and our listeners, you know a little bit, because 34 00:02:02,160 --> 00:02:06,680 Speaker 1: your background is not glamorous and you have really created 35 00:02:06,760 --> 00:02:09,920 Speaker 1: a beautiful world, but also I think become the person 36 00:02:10,000 --> 00:02:14,359 Speaker 1: that you really are in a real way. So that's 37 00:02:14,440 --> 00:02:17,120 Speaker 1: kind of a long intro, But thanks for joining us 38 00:02:17,160 --> 00:02:21,000 Speaker 1: and tell us a little bit about that journey for you. 39 00:02:22,040 --> 00:02:24,840 Speaker 3: Well, before I start right back at you, you're pretty 40 00:02:24,880 --> 00:02:28,600 Speaker 3: glamorous yourself in this very broue car world, and your 41 00:02:28,639 --> 00:02:32,480 Speaker 3: shirt also Matt also very glamorous. So I think this 42 00:02:32,600 --> 00:02:36,120 Speaker 3: is a good crew. Yeah. You know what's interesting is 43 00:02:36,200 --> 00:02:40,520 Speaker 3: I turned fifty next year and I've probably not talked 44 00:02:40,560 --> 00:02:43,800 Speaker 3: about like my background and story to the last five 45 00:02:44,400 --> 00:02:47,880 Speaker 3: until I really started doing more impact work and working 46 00:02:47,960 --> 00:02:52,280 Speaker 3: larger with larger foundations and to really talking about my story. 47 00:02:53,280 --> 00:02:55,560 Speaker 3: And you know, when you're a kid, all you want 48 00:02:55,600 --> 00:02:57,120 Speaker 3: to talk about and all you want to do is 49 00:02:57,160 --> 00:03:00,280 Speaker 3: be like everybody else, right, But as you get all that, 50 00:03:00,360 --> 00:03:04,560 Speaker 3: you recognized, Okay, your story is actually your identity. So 51 00:03:04,680 --> 00:03:08,960 Speaker 3: I was born in Saigon, Vietnam. My dad was a 52 00:03:09,080 --> 00:03:12,959 Speaker 3: history teacher in Vietnam and he fought for the American 53 00:03:13,040 --> 00:03:17,919 Speaker 3: side when communism was taking over the country. And after 54 00:03:17,960 --> 00:03:20,799 Speaker 3: the fall of Saigon, for those who can remember this, 55 00:03:21,600 --> 00:03:24,720 Speaker 3: my dad was asked to join a re education camp. 56 00:03:24,960 --> 00:03:27,640 Speaker 3: And as you can imagine, there's no education happening in 57 00:03:27,680 --> 00:03:32,120 Speaker 3: those camps. And so just like thousands, not millions of 58 00:03:32,280 --> 00:03:35,160 Speaker 3: people in Vietnam who had to leave because they were 59 00:03:35,160 --> 00:03:39,800 Speaker 3: going to be incarcerated in camps. So my dad and 60 00:03:39,840 --> 00:03:42,880 Speaker 3: my family we escaped in the middle of the night 61 00:03:42,920 --> 00:03:45,480 Speaker 3: and we were on a boat for twelve days, and 62 00:03:46,320 --> 00:03:51,280 Speaker 3: we stayed in a refugee camp in Indonesia for six months, 63 00:03:52,280 --> 00:03:55,000 Speaker 3: and then we came United States with three hundred bucks 64 00:03:55,040 --> 00:03:57,360 Speaker 3: in our pocket, six and a half kids in tow 65 00:03:58,480 --> 00:04:01,360 Speaker 3: and it was really interesting and people will ask me, 66 00:04:01,440 --> 00:04:03,760 Speaker 3: do you remember that. You know, when you're five, you 67 00:04:03,840 --> 00:04:06,880 Speaker 3: kind of have visuals. I remember, I remember the boat. 68 00:04:07,040 --> 00:04:11,960 Speaker 3: I remember these beautiful dolphins guiding our boat. It was 69 00:04:12,040 --> 00:04:16,080 Speaker 3: like quite magical. Thank God have PTSD. And I don't 70 00:04:16,080 --> 00:04:20,039 Speaker 3: remember the refugee camp, but I do remember landing in 71 00:04:20,040 --> 00:04:24,360 Speaker 3: the United States and landing in San Francisco, and a 72 00:04:24,440 --> 00:04:28,119 Speaker 3: vivid memory of we stayed at like a motel six 73 00:04:28,160 --> 00:04:30,680 Speaker 3: to get our papers and my dad walking up the 74 00:04:30,720 --> 00:04:34,279 Speaker 3: stairs and he had two almost like Starbucks like coffeeholders, 75 00:04:34,320 --> 00:04:36,600 Speaker 3: but it had like a cup of noodles. We're like, 76 00:04:36,680 --> 00:04:43,080 Speaker 3: whoa noodles were going back home? It was interesting visuals. 77 00:04:43,640 --> 00:04:47,320 Speaker 1: What was drawing the family to California? Did you have 78 00:04:47,440 --> 00:04:50,120 Speaker 1: other family members in the San Francisco area? 79 00:04:51,120 --> 00:04:54,000 Speaker 3: Yeah, great question. My uncle actually fought for the war 80 00:04:54,080 --> 00:04:59,360 Speaker 3: as well, and he came over with an American soldier 81 00:04:59,440 --> 00:05:02,840 Speaker 3: and they saved five He saved five hundred dollars a 82 00:05:02,960 --> 00:05:07,160 Speaker 3: month for four years to save money for our paperwork. 83 00:05:07,240 --> 00:05:08,839 Speaker 3: So my uncle sponsored us here. 84 00:05:09,120 --> 00:05:11,680 Speaker 2: I'm a little too young to remember all of that 85 00:05:11,760 --> 00:05:14,000 Speaker 2: except for what I learned in the history books obviously, 86 00:05:14,040 --> 00:05:16,480 Speaker 2: and they didn't really talk so much about our allies 87 00:05:17,080 --> 00:05:21,320 Speaker 2: in Vietnam. But we've seen unfortunately after you know, we 88 00:05:21,440 --> 00:05:24,800 Speaker 2: peeked out of Afghanistan in a hurry. That a lot 89 00:05:24,839 --> 00:05:27,560 Speaker 2: of people who we promised, you know, allegiance to an 90 00:05:27,560 --> 00:05:29,680 Speaker 2: exchange for putting their lives on the line, didn't really 91 00:05:29,720 --> 00:05:34,040 Speaker 2: get what was owed them. Did you know your dad 92 00:05:34,080 --> 00:05:38,080 Speaker 2: and your uncle thought for America? Did America in exchange? 93 00:05:38,480 --> 00:05:40,600 Speaker 2: Allow them to come over, help them to get over, 94 00:05:40,680 --> 00:05:43,080 Speaker 2: give them citizenship, give them any helps getting started? 95 00:05:43,640 --> 00:05:47,240 Speaker 3: You know what. Absolutely like we came here and there's 96 00:05:47,279 --> 00:05:50,360 Speaker 3: this huge community that would take us in, right, just 97 00:05:50,400 --> 00:05:54,920 Speaker 3: like everything else, like churches or local neighbors. I think, 98 00:05:55,600 --> 00:05:57,880 Speaker 3: you know, the Vietnam was a really tough time in 99 00:05:57,880 --> 00:05:59,480 Speaker 3: the United States, and I think there were a lot 100 00:05:59,480 --> 00:06:02,320 Speaker 3: of people who were against it, and so when they 101 00:06:02,360 --> 00:06:05,120 Speaker 3: saw us as refugees, we were innocent people, right, We 102 00:06:05,160 --> 00:06:08,560 Speaker 3: had nothing to do with communism. And I think Americans 103 00:06:08,600 --> 00:06:11,920 Speaker 3: are great and we have a great American story. There's 104 00:06:11,960 --> 00:06:13,839 Speaker 3: no other place in the world where you can come 105 00:06:13,880 --> 00:06:16,880 Speaker 3: with seven kids, three hundred bucks in your pocket and 106 00:06:16,920 --> 00:06:22,200 Speaker 3: be successful. And it's just I think war's complex, but 107 00:06:22,279 --> 00:06:25,719 Speaker 3: I think Americans in general have a huge heart at 108 00:06:25,800 --> 00:06:27,120 Speaker 3: a great place to call home. 109 00:06:28,400 --> 00:06:33,120 Speaker 1: I'm really curious you said that you hadn't really talked 110 00:06:33,360 --> 00:06:37,320 Speaker 1: publicly about this part of your life until like five 111 00:06:37,400 --> 00:06:41,480 Speaker 1: years ago. Was there something that prompted you to think 112 00:06:41,600 --> 00:06:44,839 Speaker 1: I really need to share this part of myself or 113 00:06:44,960 --> 00:06:47,680 Speaker 1: was it just a gradual process? 114 00:06:47,920 --> 00:06:50,720 Speaker 3: Yeah? I think I was. I think it's when I 115 00:06:50,760 --> 00:06:54,080 Speaker 3: started to lead bigger teams and talk about leadership and 116 00:06:54,120 --> 00:06:57,039 Speaker 3: talk about resilience that I started to like almost give 117 00:06:57,160 --> 00:06:59,720 Speaker 3: self therapy when people would say, Okay, you've gotten to 118 00:06:59,760 --> 00:07:04,000 Speaker 3: where you are, This isn't generally your background. How did 119 00:07:04,040 --> 00:07:06,960 Speaker 3: you get to lead? You know, at Haggardy a team 120 00:07:07,000 --> 00:07:10,080 Speaker 3: of seventy right, how did you start your own business? 121 00:07:10,200 --> 00:07:12,640 Speaker 3: I think it was really when I turned thirty and 122 00:07:12,680 --> 00:07:16,680 Speaker 3: I started my first PR marketing firm, and I started 123 00:07:16,760 --> 00:07:20,160 Speaker 3: just kind of getting my head together of when people ask, Okay, 124 00:07:20,200 --> 00:07:22,880 Speaker 3: you're thirty years old, you live in LA, you're this 125 00:07:22,920 --> 00:07:25,320 Speaker 3: woman in this automotive field. How did you do this? 126 00:07:25,400 --> 00:07:27,000 Speaker 3: And so I had to dig deep and say where 127 00:07:27,000 --> 00:07:29,880 Speaker 3: did I get this? And so giving younger people advice. 128 00:07:29,960 --> 00:07:33,080 Speaker 3: So I think it was like this natural self therapy 129 00:07:33,200 --> 00:07:37,240 Speaker 3: evolution to explore, like what makes you you? Because I don't, 130 00:07:37,360 --> 00:07:39,600 Speaker 3: you know, my background's PR. So I'm so used to 131 00:07:39,640 --> 00:07:42,520 Speaker 3: putting the microphone in front of someone else. So it 132 00:07:42,600 --> 00:07:45,360 Speaker 3: feels weird to talk about yourself, but I think through 133 00:07:46,040 --> 00:07:50,040 Speaker 3: leadership and I'm wanting to support others. I started to 134 00:07:50,040 --> 00:07:51,080 Speaker 3: talk about my story. 135 00:07:52,520 --> 00:07:54,800 Speaker 2: I'm interested to know how how you got involved in 136 00:07:55,120 --> 00:07:57,880 Speaker 2: the car world as well. I'm like, what, what was 137 00:07:57,920 --> 00:08:02,160 Speaker 2: worker entrant to that and how did it? I mean, 138 00:08:02,160 --> 00:08:04,640 Speaker 2: obviously you were like, oh, I really like these. 139 00:08:04,480 --> 00:08:06,880 Speaker 1: Things, you know, But also you had a cool car 140 00:08:06,920 --> 00:08:10,200 Speaker 1: in high school. I feel like we've discussed this before too. 141 00:08:11,040 --> 00:08:13,080 Speaker 3: Oh my gosh. I think I had like at nineteen 142 00:08:13,120 --> 00:08:17,200 Speaker 3: eighty for selica with a sun roof, and it was like, yes, 143 00:08:17,280 --> 00:08:20,720 Speaker 3: like purple, and I thought I was like the coolest chick. 144 00:08:20,760 --> 00:08:24,040 Speaker 3: Can I realized you were just one had the same cars. 145 00:08:24,320 --> 00:08:28,560 Speaker 3: Quite funny. I still remember that car well. I always 146 00:08:28,600 --> 00:08:32,640 Speaker 3: loved storytelling, like I think when you have an interesting story, 147 00:08:32,640 --> 00:08:35,560 Speaker 3: and I think it's all subconscious. I didn't realize I 148 00:08:35,600 --> 00:08:39,600 Speaker 3: had this interesting story. So I was always curious about 149 00:08:39,640 --> 00:08:42,000 Speaker 3: other people. I would meet somebody who was successful or 150 00:08:42,000 --> 00:08:46,960 Speaker 3: someone that was interesting, not necessarily successful financially, but just intriguing, 151 00:08:47,040 --> 00:08:49,560 Speaker 3: and I would start to like question, tell me who 152 00:08:49,640 --> 00:08:52,240 Speaker 3: you are, tell me what you do? And I think 153 00:08:52,280 --> 00:08:55,040 Speaker 3: I was naturally curious, and so I wanted to be 154 00:08:55,200 --> 00:08:58,360 Speaker 3: a broadcast reporter. So I thought, where can I do this? 155 00:08:58,400 --> 00:09:01,080 Speaker 3: So I like packed my night bags and I like 156 00:09:01,240 --> 00:09:04,679 Speaker 3: moved to Los Angeles and I just you know, started 157 00:09:04,720 --> 00:09:09,439 Speaker 3: knocking on doors. And I started working for a network 158 00:09:09,440 --> 00:09:12,439 Speaker 3: in LA. I was a field producer and assignment editor, 159 00:09:12,520 --> 00:09:13,680 Speaker 3: and I think that's what home. 160 00:09:14,920 --> 00:09:15,240 Speaker 1: Wow. 161 00:09:15,400 --> 00:09:19,560 Speaker 3: Yeah. I did them for about a year, and I 162 00:09:19,640 --> 00:09:23,560 Speaker 3: realized it's a tough business, the media business. I wanted 163 00:09:23,559 --> 00:09:26,439 Speaker 3: to be a reporter, and and there was a bit 164 00:09:26,440 --> 00:09:29,840 Speaker 3: of in in the TV or a little shallowness to it, 165 00:09:30,679 --> 00:09:31,559 Speaker 3: so I wasn't. 166 00:09:31,360 --> 00:09:33,120 Speaker 1: Really sure I wanted to any comment. 167 00:09:34,240 --> 00:09:38,760 Speaker 2: Sorry, Matt, True, I mean I was. I was a 168 00:09:38,800 --> 00:09:42,040 Speaker 2: print reporter who then went to work for TV. So 169 00:09:42,400 --> 00:09:44,960 Speaker 2: I was like betrayal to my print colleagues, who thought, 170 00:09:45,280 --> 00:09:46,760 Speaker 2: you know, TV is basically just. 171 00:09:46,720 --> 00:09:47,679 Speaker 1: Another pretty face. 172 00:09:49,440 --> 00:09:52,400 Speaker 3: Well, I mean it really hit home. One weekend I 173 00:09:52,440 --> 00:09:56,640 Speaker 3: was on the assignment TSK and this uh really pretty 174 00:09:58,200 --> 00:10:01,440 Speaker 3: girl came in and and the current anchor, so, so, 175 00:10:01,520 --> 00:10:03,760 Speaker 3: who are you you nice to meet? She said, Well, 176 00:10:03,760 --> 00:10:07,120 Speaker 3: I'm the new weekend anchor. And she was the weekend 177 00:10:07,120 --> 00:10:11,360 Speaker 3: anchor that asked her who she was and so yeah, exactly. 178 00:10:11,760 --> 00:10:13,840 Speaker 3: So I was like, this isn't for me, Like you 179 00:10:13,880 --> 00:10:17,840 Speaker 3: can't you know, that's not I'm all for, you know, 180 00:10:17,920 --> 00:10:21,200 Speaker 3: attention and things that come with being a reporter. But 181 00:10:21,240 --> 00:10:23,679 Speaker 3: I felt like that was pretty brutal. So I said, 182 00:10:23,720 --> 00:10:28,160 Speaker 3: you know what else interests me? In storytelling? And I thought, 183 00:10:28,400 --> 00:10:31,960 Speaker 3: I think PR and communications unraveling what makes people who 184 00:10:32,040 --> 00:10:35,280 Speaker 3: they are, what makes products who they are. I just 185 00:10:35,360 --> 00:10:38,480 Speaker 3: love great stories, and so again started knocking on doors 186 00:10:38,679 --> 00:10:42,560 Speaker 3: and I found this agency, janpr and I and they're 187 00:10:42,600 --> 00:10:45,920 Speaker 3: in the automotive and luxury space, and I fell in love. 188 00:10:45,960 --> 00:10:48,400 Speaker 3: I worked there for seven years as a vice president 189 00:10:48,440 --> 00:10:51,280 Speaker 3: of client services, and that's when I first started to 190 00:10:51,400 --> 00:10:55,400 Speaker 3: interact with the OEM world. And then I started my 191 00:10:55,520 --> 00:10:59,240 Speaker 3: own agency and the first client that said they wanted 192 00:10:59,280 --> 00:11:02,360 Speaker 3: to come with me was Lamborghini, and that was just 193 00:11:02,520 --> 00:11:06,199 Speaker 3: super fun. And I was basically internal there because they 194 00:11:06,200 --> 00:11:08,240 Speaker 3: didn't have any people in the United States that did 195 00:11:08,280 --> 00:11:12,240 Speaker 3: PR marketing. So I was as one of the boys. 196 00:11:12,360 --> 00:11:14,880 Speaker 1: Let's say, yeah, talk to me about that a little bit. 197 00:11:14,920 --> 00:11:17,360 Speaker 1: Because we have that in common that you and I 198 00:11:17,480 --> 00:11:21,880 Speaker 1: did not grow up in a car lifestyle at all. 199 00:11:21,960 --> 00:11:25,079 Speaker 1: It's something that we sort of accidentally fell into and 200 00:11:25,440 --> 00:11:28,640 Speaker 1: I think grew to like and really appreciate and excel at. 201 00:11:28,880 --> 00:11:33,120 Speaker 1: But that was not the goal or the attraction. Talk 202 00:11:33,160 --> 00:11:37,440 Speaker 1: to me about how that was like learning about cars 203 00:11:37,480 --> 00:11:42,200 Speaker 1: and embracing this very weird world and the weird people 204 00:11:42,400 --> 00:11:45,439 Speaker 1: in it, and God love them, but you know, it's 205 00:11:45,440 --> 00:11:47,600 Speaker 1: still neat at the end of the day. Cars are 206 00:11:47,720 --> 00:11:50,160 Speaker 1: niche Yeah, I. 207 00:11:50,120 --> 00:11:53,600 Speaker 3: Think it's two parts. I think one I fell into it, 208 00:11:53,720 --> 00:11:56,480 Speaker 3: but it's not necessarily just the cars. I can't put 209 00:11:56,480 --> 00:11:58,160 Speaker 3: a car, you know, I can't take it apart and 210 00:11:58,200 --> 00:12:01,800 Speaker 3: put it back together. But the people are interesting. They're 211 00:12:01,800 --> 00:12:04,280 Speaker 3: not just weird, but they're super interesting. And some of 212 00:12:04,320 --> 00:12:08,000 Speaker 3: them are so brilliant and successful. And that goes back 213 00:12:08,040 --> 00:12:11,840 Speaker 3: to the storytelling. It's interesting, Hannah, because I remember what 214 00:12:12,040 --> 00:12:15,240 Speaker 3: I'm working with you earlier in my career, and I 215 00:12:15,280 --> 00:12:18,760 Speaker 3: was doing pr for Haggarty as well, and and I said, okay, 216 00:12:18,840 --> 00:12:20,800 Speaker 3: I want to I want to introduce to Mkhel and 217 00:12:20,840 --> 00:12:23,360 Speaker 3: my husband I said, I want to introduce to Hannah. 218 00:12:23,679 --> 00:12:25,880 Speaker 3: And the first thing he said to me after he 219 00:12:25,920 --> 00:12:28,040 Speaker 3: interviewed with you is like she was like you were 220 00:12:28,120 --> 00:12:30,800 Speaker 3: brand new. She may not know a lot about cars, 221 00:12:30,800 --> 00:12:34,920 Speaker 3: but she's a great reporter. All that's kind Yeah, and 222 00:12:34,960 --> 00:12:37,520 Speaker 3: I remember that distinctly. That's kind of how I think 223 00:12:37,559 --> 00:12:40,600 Speaker 3: about myself. I'm not I'm not nuts and bolts, but 224 00:12:40,640 --> 00:12:45,920 Speaker 3: I'm a good storyteller and I love uncovering truths. And 225 00:12:46,000 --> 00:12:48,839 Speaker 3: so I think it's, you know, really interesting to work 226 00:12:48,880 --> 00:12:51,160 Speaker 3: with all these different brands. I heard stuff on on 227 00:12:51,240 --> 00:12:54,679 Speaker 3: your show. He's hilarious, he's he's he's my soul. He's 228 00:12:54,760 --> 00:12:58,240 Speaker 3: so funny. He's taught me so much about life, and 229 00:12:58,360 --> 00:13:02,440 Speaker 3: so it's not just the car world. Also, Carol Shelby 230 00:13:02,480 --> 00:13:03,800 Speaker 3: was one of my clients for a long time. 231 00:13:03,920 --> 00:13:06,200 Speaker 1: Oh interesting, you've got stories. 232 00:13:07,320 --> 00:13:11,880 Speaker 3: One of my favorite selves. He is somebody who's just 233 00:13:12,120 --> 00:13:16,079 Speaker 3: you'll never find another person like him. To me, he 234 00:13:16,800 --> 00:13:20,280 Speaker 3: really taught me of loyalty of either when you're in, 235 00:13:20,360 --> 00:13:24,079 Speaker 3: you're in, and if he liked you, he took care 236 00:13:24,120 --> 00:13:26,839 Speaker 3: of you, he protected you. And so I've always had 237 00:13:26,840 --> 00:13:29,679 Speaker 3: this like weird history with my clients either, you know, 238 00:13:29,840 --> 00:13:33,120 Speaker 3: they've always had these like huge personalities like stuff on 239 00:13:33,240 --> 00:13:36,160 Speaker 3: I like Carol, but if they liked you, took care 240 00:13:36,200 --> 00:13:39,920 Speaker 3: of you. And when I started my first agency, he 241 00:13:40,480 --> 00:13:42,680 Speaker 3: you know, CEO of Lamborghini stuff. One was the first 242 00:13:42,679 --> 00:13:44,840 Speaker 3: person that said I'm going with you, and I was 243 00:13:44,840 --> 00:13:48,400 Speaker 3: this thirty year old kid, So I'm always be grateful. 244 00:13:48,440 --> 00:13:51,400 Speaker 3: So it's some amazing personalities in the car world. 245 00:13:51,679 --> 00:13:55,040 Speaker 1: So tell me your me that tell me you're just 246 00:13:55,080 --> 00:13:58,120 Speaker 1: real quick on that note, what is your strategy for 247 00:13:58,400 --> 00:14:00,320 Speaker 1: dealing with the flip side of a person? So that 248 00:14:00,360 --> 00:14:04,800 Speaker 1: big personality which is also a big ego, how do 249 00:14:04,920 --> 00:14:07,480 Speaker 1: you manage and balance that? 250 00:14:09,920 --> 00:14:13,840 Speaker 3: You know what you said it. I think when people 251 00:14:14,040 --> 00:14:17,959 Speaker 3: can be irrational or demanding, it's all of a fear 252 00:14:18,000 --> 00:14:21,960 Speaker 3: of something. Ego is all about a fear of something. 253 00:14:22,160 --> 00:14:24,920 Speaker 3: So what I try to do is I use stoicism 254 00:14:25,320 --> 00:14:29,240 Speaker 3: to really like not react right away right. I tried 255 00:14:29,280 --> 00:14:31,960 Speaker 3: to separate what happened with how I'm going to react, 256 00:14:32,040 --> 00:14:34,440 Speaker 3: And so I think, why did this person go off 257 00:14:34,480 --> 00:14:37,680 Speaker 3: the handle? Or why is this person upset? Okay, what 258 00:14:37,680 --> 00:14:40,960 Speaker 3: what are they fearing? And so I I, you know, 259 00:14:41,240 --> 00:14:44,040 Speaker 3: my background is psychology, My degrees in psychology, So I 260 00:14:44,080 --> 00:14:45,960 Speaker 3: always try to take a breath and say, like I'm 261 00:14:45,960 --> 00:14:49,680 Speaker 3: going to uncover like why he just got absolutely off 262 00:14:49,720 --> 00:14:51,640 Speaker 3: the rails for nothing? And that's kind of how I 263 00:14:51,680 --> 00:14:54,520 Speaker 3: manage people. And I use that in my in my 264 00:14:54,920 --> 00:14:58,800 Speaker 3: day to day life with my very teen twelve year 265 00:14:58,800 --> 00:15:01,600 Speaker 3: old girl. And I know you have girls, Matt, wait 266 00:15:02,040 --> 00:15:05,000 Speaker 3: until they get Yes, I have to separate myself from 267 00:15:05,080 --> 00:15:05,920 Speaker 3: what just happened. 268 00:15:07,000 --> 00:15:09,280 Speaker 2: I hope I can use I actually would like to 269 00:15:09,320 --> 00:15:12,160 Speaker 2: be able to use ghostism all the time. It's just 270 00:15:12,560 --> 00:15:15,760 Speaker 2: it's easier said than done. Like I read Marcus Aurelius. Yes, 271 00:15:16,080 --> 00:15:19,320 Speaker 2: that's exactly right. But then when I when it comes 272 00:15:19,360 --> 00:15:21,200 Speaker 2: to the heat of the moment, I get caught up 273 00:15:21,200 --> 00:15:21,400 Speaker 2: in it. 274 00:15:21,480 --> 00:15:24,240 Speaker 3: You know, Yeah, that's it happens. But you know what, 275 00:15:24,280 --> 00:15:29,400 Speaker 3: it's changed my life. I'm rigid about meditation and stoicism. 276 00:15:30,360 --> 00:15:33,080 Speaker 2: I think that's that's quite cool. It strikes me, by 277 00:15:33,120 --> 00:15:37,000 Speaker 2: the way that when you started at Lamborghini and and 278 00:15:37,120 --> 00:15:41,960 Speaker 2: Winkelman as well, you kind of the car company changed 279 00:15:42,080 --> 00:15:46,560 Speaker 2: from this sort of hairy chest gold medallion like brutal, 280 00:15:47,320 --> 00:15:50,840 Speaker 2: you know, thing to a more luxurious and that was. 281 00:15:50,800 --> 00:15:51,280 Speaker 1: Just the women. 282 00:15:52,320 --> 00:15:56,680 Speaker 2: Yeah, well, I mean woman also is a very luxury 283 00:15:56,760 --> 00:15:59,160 Speaker 2: like He's about the finer things in life, right, He 284 00:16:00,040 --> 00:16:04,200 Speaker 2: very elegant as a real sense of style, and I 285 00:16:04,200 --> 00:16:07,280 Speaker 2: don't think Lamborghini had that sense of style before, but 286 00:16:07,360 --> 00:16:10,080 Speaker 2: they've gone through now with hurrican an event Door and 287 00:16:10,080 --> 00:16:17,200 Speaker 2: what they've gotten to now with Roberto and Temporari, it 288 00:16:17,280 --> 00:16:21,000 Speaker 2: seems like they've really grown up and you were at 289 00:16:21,040 --> 00:16:22,600 Speaker 2: the beginning of that journey, right. 290 00:16:23,320 --> 00:16:26,480 Speaker 3: Yeah, you know what I think. I think it really 291 00:16:26,520 --> 00:16:28,600 Speaker 3: has to do with the vision, and I do credit 292 00:16:28,680 --> 00:16:31,400 Speaker 3: stuff on for a lot of that. I mean, you 293 00:16:31,480 --> 00:16:33,960 Speaker 3: know him well, Hannah, I mean, isn't he like built 294 00:16:34,120 --> 00:16:34,480 Speaker 3: for this. 295 00:16:35,120 --> 00:16:38,600 Speaker 1: He's built yes, the prototypical yes. 296 00:16:38,680 --> 00:16:40,920 Speaker 3: Oh, built for the brand, and I think he helped 297 00:16:40,960 --> 00:16:43,320 Speaker 3: build brand. But you know, I've been on a lot 298 00:16:43,360 --> 00:16:48,080 Speaker 3: of global strategy brands, you know, meetings about like how 299 00:16:48,120 --> 00:16:51,720 Speaker 3: we can kind of separate ourselves from from the things 300 00:16:51,760 --> 00:16:55,240 Speaker 3: that were let's say, like cheesy about the brand to 301 00:16:55,320 --> 00:16:58,080 Speaker 3: the things that were great. So yeah, and the things 302 00:16:58,120 --> 00:17:01,000 Speaker 3: that are great is you know, I never know. When 303 00:17:01,000 --> 00:17:05,680 Speaker 3: I worked with Lamborghini, never wanted to demean like the 304 00:17:06,440 --> 00:17:09,919 Speaker 3: clients who want who were unapologetic about their success. So 305 00:17:10,000 --> 00:17:12,399 Speaker 3: I think some of the bold colors like will always 306 00:17:12,400 --> 00:17:14,760 Speaker 3: be in the DNA, but we also said, who are 307 00:17:14,760 --> 00:17:18,920 Speaker 3: these new amazing buyers who are unapologic about their success 308 00:17:19,280 --> 00:17:21,880 Speaker 3: but who want a little bit refinement. So I think 309 00:17:22,000 --> 00:17:24,840 Speaker 3: like even when you went to like the auto shows, 310 00:17:24,880 --> 00:17:28,119 Speaker 3: like you remember the beautiful gray stands. You remember the 311 00:17:28,200 --> 00:17:33,480 Speaker 3: beautiful gray white black colors. All the executives were impeccably dressed, 312 00:17:34,040 --> 00:17:36,719 Speaker 3: you know. When stuff took over, we like cleaned up 313 00:17:36,760 --> 00:17:39,520 Speaker 3: the factory and made sure that everybody was in these 314 00:17:39,560 --> 00:17:42,840 Speaker 3: black polos, so when people came to tour, it wasn't 315 00:17:42,920 --> 00:17:46,119 Speaker 3: this cheesy, you know, bad site. So I think, like 316 00:17:46,400 --> 00:17:51,280 Speaker 3: attention to detail, I think matters, And that's probably one 317 00:17:51,280 --> 00:17:53,960 Speaker 3: of the best pieces of advice I got really working 318 00:17:54,000 --> 00:17:57,480 Speaker 3: with them, is you know, not every detail matters, but 319 00:17:57,680 --> 00:18:01,400 Speaker 3: details matter. I think they did a beautiful job. 320 00:18:02,440 --> 00:18:05,679 Speaker 1: So it's interesting, Matt, you mentioned like soon was that 321 00:18:05,880 --> 00:18:09,840 Speaker 1: sort of the beginning of a big shift for Lamborghini, 322 00:18:09,880 --> 00:18:13,280 Speaker 1: And really, I mean I think you, in your role 323 00:18:14,000 --> 00:18:18,639 Speaker 1: leading brand strategy at Haggarty was also really pivotal. And 324 00:18:18,720 --> 00:18:23,240 Speaker 1: I know that you've graduated onto even bigger and more 325 00:18:23,240 --> 00:18:27,920 Speaker 1: important arguably things, but you still are, you know, advising Haggarty. 326 00:18:28,680 --> 00:18:31,920 Speaker 1: Of course, we remember Haggarty when public in twenty twenty 327 00:18:31,920 --> 00:18:34,920 Speaker 1: one and to a really high valuation I think maybe 328 00:18:34,920 --> 00:18:39,600 Speaker 1: three billion or so. But you really have helped that brand, 329 00:18:39,640 --> 00:18:43,000 Speaker 1: I think transform from being sort of a humble, quiet 330 00:18:43,000 --> 00:18:48,879 Speaker 1: insurance company to something much bigger. So can you tell us, like, 331 00:18:49,600 --> 00:18:53,280 Speaker 1: obviously it's it's complicated because you're also married to the 332 00:18:53,960 --> 00:18:57,199 Speaker 1: man and the family who started the company. But what 333 00:18:57,320 --> 00:19:00,720 Speaker 1: did you see that when you were like really making 334 00:19:00,720 --> 00:19:03,600 Speaker 1: decisions You're like, all right, this this is a parallel 335 00:19:03,680 --> 00:19:07,000 Speaker 1: to you know, some things that I saw at Lamborghini 336 00:19:07,040 --> 00:19:09,399 Speaker 1: that need to change or maybe no parallels, I don't know, 337 00:19:09,840 --> 00:19:12,040 Speaker 1: but did you use some of the same skills? 338 00:19:12,080 --> 00:19:14,320 Speaker 2: You got to say it's the biggest it's the biggest 339 00:19:14,359 --> 00:19:19,119 Speaker 2: positive shift in automotive media in decades. Huge because everything 340 00:19:19,160 --> 00:19:23,760 Speaker 2: else has died, right, everything else has gone downhill and 341 00:19:24,280 --> 00:19:29,680 Speaker 2: you know, evaporated, whereas Haggarty has become something bigger, much 342 00:19:29,720 --> 00:19:31,119 Speaker 2: bigger than it once was. 343 00:19:31,240 --> 00:19:35,080 Speaker 3: So yeah, I mean, I think that's a great question, 344 00:19:35,240 --> 00:19:39,000 Speaker 3: and I think there are there are parallels. I think again, 345 00:19:39,119 --> 00:19:41,960 Speaker 3: anytime I look at a brand strategy and I dissect 346 00:19:42,000 --> 00:19:45,120 Speaker 3: what we need to be versus what we are, it's 347 00:19:45,160 --> 00:19:49,520 Speaker 3: almost like this like left right associationally, what makes you great? 348 00:19:49,720 --> 00:19:52,520 Speaker 3: I think Haggarty is still humble. I think Haggarty has 349 00:19:52,560 --> 00:19:56,040 Speaker 3: still got this family mindset and it's got this like 350 00:19:56,320 --> 00:19:59,160 Speaker 3: very simple core core passion. I think you've probably heard 351 00:19:59,160 --> 00:20:02,479 Speaker 3: me kill talk about it as well. People love to 352 00:20:02,520 --> 00:20:05,359 Speaker 3: take care of their choice, and so we always honed 353 00:20:05,400 --> 00:20:09,119 Speaker 3: in on that. What I thought could use some polishing 354 00:20:09,440 --> 00:20:12,159 Speaker 3: is the way we represented who we are and what 355 00:20:12,240 --> 00:20:16,080 Speaker 3: we do in terms of a more modern approach to 356 00:20:16,119 --> 00:20:20,199 Speaker 3: the car world. I heard your recent show about the 357 00:20:20,320 --> 00:20:24,240 Speaker 3: changing of the guards, right, and a great brand knows 358 00:20:24,520 --> 00:20:26,560 Speaker 3: like I've got a plan ten years out for that. 359 00:20:27,240 --> 00:20:29,680 Speaker 3: I think brands like and we all know them, Kodak 360 00:20:29,800 --> 00:20:31,760 Speaker 3: or Blockbuster, all the brands that go way, they're not 361 00:20:31,920 --> 00:20:35,199 Speaker 3: thinking about the future. So I always thought, okay, like 362 00:20:35,480 --> 00:20:38,280 Speaker 3: all of our look and feel can't just be about classic. 363 00:20:38,320 --> 00:20:41,520 Speaker 3: It has to be like meaningful and modern. So I 364 00:20:41,760 --> 00:20:43,199 Speaker 3: and the same thing. It's the same thing I think 365 00:20:43,240 --> 00:20:45,760 Speaker 3: what Lamborghinia. We cleaned up all of our brand like, 366 00:20:46,040 --> 00:20:49,680 Speaker 3: we created new logos, we created new visuals. We did 367 00:20:49,840 --> 00:20:54,439 Speaker 3: lots of photoshoots with younger people, people of different diversities, women, 368 00:20:55,600 --> 00:20:58,920 Speaker 3: So I think it's really important to be thinking out like, Okay, 369 00:20:59,359 --> 00:21:02,159 Speaker 3: how do you love your current base, but how do 370 00:21:02,200 --> 00:21:05,560 Speaker 3: you build that on ramp? Excuse me for an autumn pun, 371 00:21:05,680 --> 00:21:09,399 Speaker 3: but on ramp to people you know they want to 372 00:21:10,240 --> 00:21:13,119 Speaker 3: have a refined experience. They want to be able to 373 00:21:13,160 --> 00:21:15,760 Speaker 3: hang out with people their age, and so we just 374 00:21:16,080 --> 00:21:18,399 Speaker 3: my goal was just to really modernize it and to 375 00:21:18,440 --> 00:21:19,840 Speaker 3: make it a little bit more refined. 376 00:21:20,760 --> 00:21:24,399 Speaker 2: It also seems like there is or was this giant 377 00:21:24,400 --> 00:21:27,120 Speaker 2: hole you mentioned diversity, right. I remember sitting down with 378 00:21:28,960 --> 00:21:31,800 Speaker 2: what's the guy's name who used to own Goker Media anyway, 379 00:21:32,680 --> 00:21:36,160 Speaker 2: he was like, we should do a car site for 380 00:21:36,359 --> 00:21:39,840 Speaker 2: people of color, you know, And it didn't strike me 381 00:21:39,920 --> 00:21:43,040 Speaker 2: that that was a huge unserved audience women as well. 382 00:21:43,160 --> 00:21:46,760 Speaker 2: I mean, there's just bill isn't really that much out 383 00:21:46,760 --> 00:21:49,520 Speaker 2: there that specifically aimed at a more diverse group. So 384 00:21:49,880 --> 00:21:52,919 Speaker 2: it seems like low hanging fruit that no one's grabbing. 385 00:21:53,760 --> 00:21:57,840 Speaker 3: Yeah, and when I mean diversity, not just in gender 386 00:21:58,040 --> 00:22:02,400 Speaker 3: or color, also age, right, I think that's that's really important. 387 00:22:03,040 --> 00:22:05,240 Speaker 3: And I study a lot of brands. I've listened to 388 00:22:05,320 --> 00:22:08,639 Speaker 3: lots of podcasts, and I think about like what Harley 389 00:22:08,720 --> 00:22:11,480 Speaker 3: went through, right, they had an aging out issue, and 390 00:22:11,520 --> 00:22:15,480 Speaker 3: I remember listen really bad that exactly, you know, with 391 00:22:15,640 --> 00:22:17,639 Speaker 3: their I think it was their v rod with they 392 00:22:17,720 --> 00:22:20,440 Speaker 3: really put together in terms of trying to get their 393 00:22:20,480 --> 00:22:21,240 Speaker 3: next generation. 394 00:22:22,960 --> 00:22:25,720 Speaker 2: But you just hearing the name v Rod makes me 395 00:22:25,840 --> 00:22:28,040 Speaker 2: kind of skake a little bit. I don't know about that, 396 00:22:28,520 --> 00:22:28,920 Speaker 2: but you know. 397 00:22:28,920 --> 00:22:31,560 Speaker 3: I paid attention to all of that, you know, I 398 00:22:31,640 --> 00:22:34,320 Speaker 3: paid attention to like, how are we thinking about the 399 00:22:34,359 --> 00:22:37,960 Speaker 3: next ten years and the next you know, millions of 400 00:22:37,960 --> 00:22:40,400 Speaker 3: customers that are going to be ready to think about 401 00:22:40,520 --> 00:22:43,359 Speaker 3: driving these classic cars. What are they like? What do 402 00:22:43,400 --> 00:22:44,919 Speaker 3: they need? And we have to be in front of that. 403 00:22:45,640 --> 00:22:50,199 Speaker 1: What are you seeing now soon in terms of like, 404 00:22:50,520 --> 00:22:53,200 Speaker 1: I don't know the EV landscape, but then also maybe 405 00:22:53,200 --> 00:22:55,960 Speaker 1: EV's are slowing down. What are you seeing for the 406 00:22:56,000 --> 00:22:59,840 Speaker 1: next opportunities for Haggardy as we move forward? Just in 407 00:22:59,880 --> 00:23:02,200 Speaker 1: the brought a context of the car world. 408 00:23:03,359 --> 00:23:05,879 Speaker 3: Well, I think, you know, I've been paying a lot 409 00:23:05,520 --> 00:23:12,120 Speaker 3: of attention to the EV versus hybrid conversation. I think 410 00:23:12,840 --> 00:23:15,680 Speaker 3: for Haggarty we have to be very thoughtful about all 411 00:23:15,720 --> 00:23:18,320 Speaker 3: of that because the majority of our clients are you know, 412 00:23:18,359 --> 00:23:22,760 Speaker 3: internal combustion, very focused on driving. So what we talked 413 00:23:22,760 --> 00:23:27,040 Speaker 3: about is really about not let the customer decide what 414 00:23:27,119 --> 00:23:29,280 Speaker 3: type of car they want to drive. We have to 415 00:23:29,280 --> 00:23:32,520 Speaker 3: get them in a position where they can they come 416 00:23:32,600 --> 00:23:35,400 Speaker 3: together as a community and they drive together. So Haggard 417 00:23:35,520 --> 00:23:38,879 Speaker 3: is really focused on bringing people together. We have we 418 00:23:38,960 --> 00:23:42,600 Speaker 3: own seven events we go to about two thousand a 419 00:23:42,760 --> 00:23:43,840 Speaker 3: year in some way. 420 00:23:44,200 --> 00:23:44,440 Speaker 1: Wow. 421 00:23:44,440 --> 00:23:49,040 Speaker 3: So for Hagardy, it's bringing together this community of car 422 00:23:49,080 --> 00:23:52,679 Speaker 3: people because I think, you know, driving a car on 423 00:23:52,720 --> 00:23:55,320 Speaker 3: a Sunday to get ice cream by yourself is amazing, 424 00:23:55,760 --> 00:23:57,960 Speaker 3: but going to a car show and seeing your friends 425 00:23:58,240 --> 00:24:01,560 Speaker 3: is kind of what makes this community what it is. 426 00:24:03,359 --> 00:24:06,120 Speaker 2: Interesting. Yeah, I think that. I mean, the EV train 427 00:24:06,240 --> 00:24:09,080 Speaker 2: seems unstoppable and inevitable, but there's been such a huge 428 00:24:09,080 --> 00:24:14,080 Speaker 2: backlash that I guess you just need some kind of 429 00:24:14,200 --> 00:24:18,520 Speaker 2: bridge between gas and evs. And you know, Lamborghini has 430 00:24:18,720 --> 00:24:22,600 Speaker 2: embraced yeah, Hybridge, especially what you know after Pebble, what 431 00:24:22,640 --> 00:24:26,600 Speaker 2: they showed there, and clearly Winkleman really wants to wease 432 00:24:26,680 --> 00:24:29,000 Speaker 2: every out of performance out of hybrids that he can 433 00:24:29,080 --> 00:24:30,160 Speaker 2: before he goes to EV's. 434 00:24:30,760 --> 00:24:32,520 Speaker 3: Yeah, I mean we have it all. I mean we 435 00:24:32,920 --> 00:24:36,479 Speaker 3: have a tie can we you know, have many you know, 436 00:24:36,560 --> 00:24:40,240 Speaker 3: internal combustion vehicles, classic cars, and we have a ton 437 00:24:40,280 --> 00:24:43,240 Speaker 3: of fun. I think there's room for it all. I 438 00:24:43,240 --> 00:24:46,400 Speaker 3: think it's about preference and trying to be as thoughtful 439 00:24:46,440 --> 00:24:47,720 Speaker 3: as possible. 440 00:24:47,280 --> 00:24:49,160 Speaker 2: And soon what are your favorites? 441 00:24:49,240 --> 00:24:51,600 Speaker 3: I mean, you had the Telica, But Matt, how do 442 00:24:51,680 --> 00:24:53,880 Speaker 3: you know I had? How do you know I still 443 00:24:54,000 --> 00:24:54,280 Speaker 3: have it? 444 00:24:55,000 --> 00:24:58,280 Speaker 2: At that point? Did you keep it? Well? 445 00:24:58,320 --> 00:25:02,199 Speaker 3: We're Portia families, so I'm my day to day like 446 00:25:02,400 --> 00:25:06,399 Speaker 3: usable cars. I drive a range Rover Sport. But my 447 00:25:06,600 --> 00:25:09,639 Speaker 3: favorite summer car that I've been driving this year is 448 00:25:09,800 --> 00:25:13,760 Speaker 3: a sixty two three fifty six twin grill Roadster. 449 00:25:14,000 --> 00:25:15,960 Speaker 2: Wow. Oh that is cool. 450 00:25:16,320 --> 00:25:21,480 Speaker 3: Wow, that's so cute and this is why right and interior. 451 00:25:22,200 --> 00:25:25,160 Speaker 3: So that's my favorite. That's my favorite car that I've 452 00:25:25,160 --> 00:25:25,679 Speaker 3: been driving. 453 00:25:26,240 --> 00:25:28,880 Speaker 2: I thought I thought driving by the. 454 00:25:28,800 --> 00:25:33,400 Speaker 1: Way, you know, yeh, sude. What's the best car event 455 00:25:33,480 --> 00:25:35,480 Speaker 1: you've been to in the past year? And you can 456 00:25:35,520 --> 00:25:39,119 Speaker 1: say your own obviously or others too, I mean, are 457 00:25:39,480 --> 00:25:42,080 Speaker 1: you you guys go to so many and of course 458 00:25:42,080 --> 00:25:44,920 Speaker 1: we just came from Monterey and there's a million things 459 00:25:44,920 --> 00:25:47,320 Speaker 1: going on there, But like, do any stick out in 460 00:25:47,320 --> 00:25:49,960 Speaker 1: your mind that you just thought were really well done 461 00:25:50,080 --> 00:25:51,280 Speaker 1: or especially meaningful? 462 00:25:52,440 --> 00:25:53,360 Speaker 2: Well, I mean the. 463 00:25:53,400 --> 00:25:55,639 Speaker 3: Three come to mind. One I haven't been to in 464 00:25:55,680 --> 00:25:58,119 Speaker 3: a couple of years, but I think you'll appreciate it 465 00:25:58,160 --> 00:26:02,679 Speaker 3: is the Goodwood Revival. Oh, I think to me, like 466 00:26:03,320 --> 00:26:04,480 Speaker 3: the best car show. 467 00:26:04,280 --> 00:26:09,239 Speaker 1: In everybody says that everybody. 468 00:26:07,720 --> 00:26:10,280 Speaker 3: And if you want to talk about attention to detail, 469 00:26:10,440 --> 00:26:14,639 Speaker 3: Lord March, I mean literally, it's you know, step back 470 00:26:14,800 --> 00:26:18,440 Speaker 3: in time, and even the grass during that time period 471 00:26:18,920 --> 00:26:22,240 Speaker 3: is thought of the trash. People take out the trash. 472 00:26:22,720 --> 00:26:27,119 Speaker 3: So attention to detail and genre. The best event that 473 00:26:27,200 --> 00:26:29,680 Speaker 3: I would say that I've been to that we don't 474 00:26:29,720 --> 00:26:35,360 Speaker 3: do is the Villadesque concour and I just the backdrops amazing. 475 00:26:35,440 --> 00:26:39,560 Speaker 3: But again, this experience is attention to details, the best 476 00:26:39,560 --> 00:26:42,280 Speaker 3: cars in the world, and it's just idyllic. And then 477 00:26:42,720 --> 00:26:46,240 Speaker 3: I would say we took over the California and Mela 478 00:26:47,080 --> 00:26:50,040 Speaker 3: and I think this year we killed it and the 479 00:26:50,080 --> 00:26:54,120 Speaker 3: team worked really really hard and we just elevated it. 480 00:26:54,280 --> 00:26:57,960 Speaker 3: And this idea that people won't pay a lot to 481 00:26:58,000 --> 00:27:00,240 Speaker 3: go to a car or the car world is it's 482 00:27:00,280 --> 00:27:04,920 Speaker 3: not vibrant anymore. We increase the price by several thousand, 483 00:27:05,200 --> 00:27:09,560 Speaker 3: and every single person said, is the best driving event 484 00:27:09,600 --> 00:27:13,080 Speaker 3: in the US because you were bold enough to increase 485 00:27:13,119 --> 00:27:16,760 Speaker 3: the price and to elevate the experience. So you know, 486 00:27:16,840 --> 00:27:21,040 Speaker 3: it's you know, four or five star hotels, high end dining, 487 00:27:21,160 --> 00:27:23,879 Speaker 3: it's just a gorgeous roads. So I would say the 488 00:27:23,880 --> 00:27:28,080 Speaker 3: California and Melee was my favorite event, and then of 489 00:27:28,119 --> 00:27:29,840 Speaker 3: course Villadeste. 490 00:27:30,080 --> 00:27:32,760 Speaker 1: You know, that is really a great point because it 491 00:27:32,800 --> 00:27:37,359 Speaker 1: does seem like a lot of car events give matters 492 00:27:37,400 --> 00:27:41,040 Speaker 1: of food and hospitality, it's a bit of an afterthought. 493 00:27:41,720 --> 00:27:44,760 Speaker 1: And so I'm not surprised that even though you do 494 00:27:45,119 --> 00:27:48,560 Speaker 1: you did raise prices. If people understood this is the 495 00:27:48,600 --> 00:27:51,000 Speaker 1: reason why that you're going to get so much more 496 00:27:51,200 --> 00:27:54,240 Speaker 1: out of it and on such a more elevated platform, 497 00:27:54,359 --> 00:27:55,560 Speaker 1: that they would feel it's worth it. 498 00:27:56,520 --> 00:27:58,800 Speaker 3: Well, I mean it. When I think about this and 499 00:27:58,880 --> 00:28:02,240 Speaker 3: we thought about, okay, do we want a better experience? 500 00:28:02,320 --> 00:28:04,439 Speaker 3: We want people to say this is the best driving 501 00:28:04,480 --> 00:28:08,120 Speaker 3: event I've ever been to the United States, I thought. 502 00:28:07,960 --> 00:28:08,680 Speaker 1: That's the goal. 503 00:28:09,520 --> 00:28:13,040 Speaker 3: Yeah, that's the goal. What needs happen. It needs to 504 00:28:13,080 --> 00:28:18,480 Speaker 3: be the best hotels, It needs to be exclusive experiences 505 00:28:18,520 --> 00:28:21,320 Speaker 3: like going to Stephen Harris's house that that was incredible, 506 00:28:21,359 --> 00:28:26,080 Speaker 3: Donathan Siegel's place in southern California, but also like the 507 00:28:26,160 --> 00:28:29,520 Speaker 3: quality of the food and the experience. To me, it's 508 00:28:29,600 --> 00:28:32,280 Speaker 3: really honestly about a sense of respect for the people 509 00:28:32,280 --> 00:28:35,919 Speaker 3: who come. You're giving out five days of your life 510 00:28:36,400 --> 00:28:39,400 Speaker 3: away from your family, away from work, to spend with us. 511 00:28:40,040 --> 00:28:42,520 Speaker 3: I want this to be meaningful for every minute. So 512 00:28:42,520 --> 00:28:45,920 Speaker 3: it's not about raising prices, It's about raising the experience 513 00:28:46,080 --> 00:28:49,080 Speaker 3: because I'm grateful that you're going to spend five days 514 00:28:49,080 --> 00:28:51,120 Speaker 3: with me. It's kind of like hosting some money in 515 00:28:51,160 --> 00:28:54,640 Speaker 3: your house. Right, do you give must have subpar experience 516 00:28:54,720 --> 00:28:56,280 Speaker 3: or do you want to do the best. 517 00:28:56,040 --> 00:28:57,640 Speaker 1: Possible experience give you. 518 00:28:58,120 --> 00:29:05,560 Speaker 2: Yeah, prices are going up everywhere you look. You said 519 00:29:05,560 --> 00:29:08,520 Speaker 2: you're a Porsche family. I'm wondering what you think about 520 00:29:09,160 --> 00:29:11,320 Speaker 2: the direction Porsche is heading in right now. I mean, 521 00:29:12,720 --> 00:29:16,080 Speaker 2: you have a tychon, so obviously you appreciate their ev experience. 522 00:29:16,120 --> 00:29:19,040 Speaker 2: But it's like, every time I look at the website 523 00:29:19,040 --> 00:29:23,160 Speaker 2: and configure a car, I'm just flabbergasted by how much 524 00:29:23,200 --> 00:29:25,480 Speaker 2: they're able to increase prices and get what they ask. 525 00:29:26,520 --> 00:29:29,520 Speaker 3: Well, you know what the brand people you know. And 526 00:29:29,880 --> 00:29:33,880 Speaker 3: I know I'm a brand person too, and maybe I'm 527 00:29:33,920 --> 00:29:37,960 Speaker 3: des biased, but every single leader I meet at Porsche 528 00:29:38,440 --> 00:29:43,440 Speaker 3: truly understands the intimate details of the personalization. Every event 529 00:29:43,560 --> 00:29:47,240 Speaker 3: I go to, those those leaders are really thinking about 530 00:29:47,280 --> 00:29:50,360 Speaker 3: like that internal experience in somebody's head when they say 531 00:29:50,480 --> 00:29:52,880 Speaker 3: I can buy this car, or I can buy this 532 00:29:53,000 --> 00:29:56,520 Speaker 3: car and what does it say about me? So I 533 00:29:56,560 --> 00:30:00,760 Speaker 3: think they're a fantastic company. I think I show who 534 00:30:00,800 --> 00:30:02,880 Speaker 3: is a good friend of mine who runs marketing. She 535 00:30:03,600 --> 00:30:06,080 Speaker 3: powerful woman, powerful woman. 536 00:30:06,360 --> 00:30:12,000 Speaker 4: Yeah, totally gets it, totally understands what that customer base needs, 537 00:30:12,080 --> 00:30:17,800 Speaker 4: and it's one of my favorite friends. 538 00:30:22,760 --> 00:30:22,960 Speaker 3: You know. 539 00:30:23,000 --> 00:30:27,200 Speaker 2: I think about maybe ten or fifteen years ago, a 540 00:30:27,240 --> 00:30:30,560 Speaker 2: lot of brands started recognizing that they do need to 541 00:30:31,240 --> 00:30:37,440 Speaker 2: have more women in leadership and be catering to women, 542 00:30:37,520 --> 00:30:40,640 Speaker 2: especially the automotive OEMs. Right, they realize, oh yeah, you know, 543 00:30:40,720 --> 00:30:43,160 Speaker 2: more than fifty percent of the people making decisions to 544 00:30:43,160 --> 00:30:46,240 Speaker 2: buy cars are female. And so even if you know 545 00:30:47,840 --> 00:30:50,120 Speaker 2: Jack is going to buy this nine to eleven, it 546 00:30:50,280 --> 00:30:54,480 Speaker 2: has to get approved by Sally first, you know. And 547 00:30:55,240 --> 00:31:01,520 Speaker 2: actually with that recognition, Porsha started building better product, Lamborghini 548 00:31:01,880 --> 00:31:05,719 Speaker 2: started building something that maybe women wouldn't be embarrassed. Well 549 00:31:05,760 --> 00:31:07,560 Speaker 2: maybe you think still would be embarrassed, but you know 550 00:31:07,600 --> 00:31:11,760 Speaker 2: what I'm saying, like, maybe that is what really improved 551 00:31:11,880 --> 00:31:14,520 Speaker 2: quality of these brands. 552 00:31:15,920 --> 00:31:21,400 Speaker 3: Yeah, I mean, I think from a business standpoint, this 553 00:31:21,480 --> 00:31:24,520 Speaker 3: is going to sound very simple. Fifty percent of the 554 00:31:24,560 --> 00:31:29,080 Speaker 3: people on earth are women, So why would you ignore that? Data. 555 00:31:29,160 --> 00:31:34,240 Speaker 3: That's purchasing power, that's influence. That is a lot of 556 00:31:34,640 --> 00:31:39,080 Speaker 3: amazing taste and style. And I think if you can 557 00:31:39,120 --> 00:31:44,200 Speaker 3: get women involved not only in the like the purchasing aspect, 558 00:31:44,280 --> 00:31:49,120 Speaker 3: but the design aspect, the production, I think that your 559 00:31:49,160 --> 00:31:52,080 Speaker 3: business is only going to be stronger. This whole I 560 00:31:52,120 --> 00:31:55,120 Speaker 3: don't know if it's backlash, but backlash against DEI and 561 00:31:56,120 --> 00:31:58,520 Speaker 3: over the past couple of years makes no sense to me, 562 00:31:58,680 --> 00:32:03,040 Speaker 3: because to me, it's just the if women are fifty 563 00:32:03,040 --> 00:32:05,360 Speaker 3: percent of your purchasing power, why would you not pay 564 00:32:05,360 --> 00:32:07,640 Speaker 3: attention to that. That's to me, it's just one I 565 00:32:07,680 --> 00:32:10,120 Speaker 3: think it's the right thing to do from an equality standpoint, 566 00:32:10,120 --> 00:32:13,440 Speaker 3: but more importantly, not more importantly, just as important, it's 567 00:32:13,480 --> 00:32:16,480 Speaker 3: it's good business. So it's never made sense to why 568 00:32:16,520 --> 00:32:17,880 Speaker 3: people wouldn't pay attention to that. 569 00:32:18,600 --> 00:32:22,360 Speaker 1: And I have to say cars are still woefully behind 570 00:32:23,200 --> 00:32:29,560 Speaker 1: in terms of having any any real diversity across multiple 571 00:32:29,800 --> 00:32:34,520 Speaker 1: things age, race, gender, just like you said soon and 572 00:32:34,880 --> 00:32:36,840 Speaker 1: and I know this is kind of a perfect segue 573 00:32:36,880 --> 00:32:39,960 Speaker 1: because I know that you're you're now I feel like 574 00:32:40,000 --> 00:32:44,520 Speaker 1: you're doing so many things outside of the car world 575 00:32:44,840 --> 00:32:50,760 Speaker 1: to help help support and promote women and people from 576 00:32:50,880 --> 00:32:54,640 Speaker 1: all sorts of backgrounds. You founded the Boundless Futures Foundation, 577 00:32:55,240 --> 00:32:58,280 Speaker 1: and you do also have a restaurant. Are you currently 578 00:32:58,280 --> 00:33:00,400 Speaker 1: still running your restaurant and in Detroit? 579 00:33:00,520 --> 00:33:03,480 Speaker 3: Well, Hannah, yes, Unfortunately I own a restaurant. 580 00:33:03,640 --> 00:33:05,920 Speaker 1: Okay, so this is a whole other side of you. 581 00:33:07,800 --> 00:33:11,360 Speaker 3: Well, you know when I when I'm at the restaurant, 582 00:33:11,840 --> 00:33:13,680 Speaker 3: people will say, are you the owner? And I say, 583 00:33:13,720 --> 00:33:18,480 Speaker 3: unfortunately yes. But you know, but that restaurant also has 584 00:33:18,760 --> 00:33:21,000 Speaker 3: a little bit more meeting than just a restaurant. It's 585 00:33:21,040 --> 00:33:25,440 Speaker 3: called the Good Ball. It's a Vietnamese restaurant, really my background, 586 00:33:25,760 --> 00:33:28,640 Speaker 3: and we donate a dollar per bowl to charity. That's 587 00:33:28,680 --> 00:33:31,520 Speaker 3: why we call it the Good Bowl. It's my way 588 00:33:31,560 --> 00:33:35,280 Speaker 3: of thanking the US for taking us in as refugees 589 00:33:35,320 --> 00:33:38,719 Speaker 3: and immigrants. So it's been six years. I needed one 590 00:33:38,800 --> 00:33:42,560 Speaker 3: hundred and seventy thousand dollars to charity, so about thirty 591 00:33:42,600 --> 00:33:47,160 Speaker 3: thousand a year. But also Mikhail and I launched the 592 00:33:47,200 --> 00:33:51,120 Speaker 3: Boundless Futures Foundation last September, and what we do is 593 00:33:51,160 --> 00:33:54,800 Speaker 3: we help female founders who want to launch their own business. 594 00:33:55,080 --> 00:33:58,080 Speaker 3: The caveat or maybe not the caveat, but the nuance 595 00:33:58,280 --> 00:34:02,840 Speaker 3: is these businesses have to help solve a social issue. 596 00:34:03,000 --> 00:34:06,720 Speaker 3: So either your product selves a social issue like the environment, 597 00:34:07,520 --> 00:34:11,080 Speaker 3: or you give away money to solve a social issue. 598 00:34:11,239 --> 00:34:14,440 Speaker 3: So my restaurant is a good example. We don't need 599 00:34:14,480 --> 00:34:17,839 Speaker 3: a dollar for boal to charity to nonprofits. So it's 600 00:34:17,920 --> 00:34:21,160 Speaker 3: been really really fun to be able to do that. 601 00:34:21,320 --> 00:34:24,239 Speaker 3: And I've been able to leverage everything I've learned in 602 00:34:24,280 --> 00:34:27,720 Speaker 3: the automotive world working at Haggarty to help build brands 603 00:34:27,760 --> 00:34:30,200 Speaker 3: for both the restaurant and the foundation. 604 00:34:31,080 --> 00:34:32,200 Speaker 2: And I don't do and. 605 00:34:32,800 --> 00:34:36,400 Speaker 3: Owning a restaurant. Anyone who owns a restaurant call me. 606 00:34:36,520 --> 00:34:38,399 Speaker 3: We can talk about this. We can start our own 607 00:34:38,400 --> 00:34:39,080 Speaker 3: support group. 608 00:34:39,640 --> 00:34:41,560 Speaker 2: I have to. I don't know if you know Jesse 609 00:34:41,719 --> 00:34:47,000 Speaker 2: Draper who is a VC. He started the Haligen VC 610 00:34:47,520 --> 00:34:52,359 Speaker 2: fund and they also only do female founders. Yeah, and 611 00:34:52,400 --> 00:34:56,960 Speaker 2: it's mostly like family focus tech businesses. But you should 612 00:34:57,000 --> 00:35:00,440 Speaker 2: get together. Third, in terms of Detroit, what your take 613 00:35:00,480 --> 00:35:03,959 Speaker 2: on Detroit, because it's a place I really really love, 614 00:35:04,840 --> 00:35:08,640 Speaker 2: but it isn't It doesn't feel very sophisticated, you know. 615 00:35:08,719 --> 00:35:12,200 Speaker 2: I go there because it's like just dudes talking about cars. 616 00:35:12,760 --> 00:35:17,239 Speaker 1: No, Detroit is like Paris in a way. I am 617 00:35:18,080 --> 00:35:18,600 Speaker 1: being funny. 618 00:35:19,320 --> 00:35:22,160 Speaker 3: I was just in Paris. Was it was really fun? 619 00:35:22,360 --> 00:35:23,600 Speaker 1: Did you go to the Olympics. 620 00:35:24,239 --> 00:35:29,080 Speaker 3: No, I spent two weeks with my family in France. 621 00:35:29,120 --> 00:35:32,360 Speaker 3: We went to Paris, Saint Trope, and Tieves of Monaco, 622 00:35:32,600 --> 00:35:37,160 Speaker 3: so that was amazingly fun. Matt, to your question, I 623 00:35:37,200 --> 00:35:40,360 Speaker 3: love about four and a half hours north of Detroit 624 00:35:40,480 --> 00:35:45,360 Speaker 3: in a resort town. It's fabulous. I love it. But 625 00:35:45,480 --> 00:35:50,840 Speaker 3: you know how certain cities have personalities. I don't think 626 00:35:51,239 --> 00:35:54,359 Speaker 3: Detroit needs to be sophisticated because it has its own thing. 627 00:35:54,880 --> 00:35:58,719 Speaker 3: I think it's innovative. I think it's got a lot 628 00:35:58,760 --> 00:36:01,279 Speaker 3: of heart, it's got a lot of soul, and it's 629 00:36:01,320 --> 00:36:03,560 Speaker 3: had a huge influence in our history, and I think 630 00:36:03,600 --> 00:36:05,640 Speaker 3: that's all it needs. It doesn't need to be elegant, 631 00:36:05,680 --> 00:36:09,000 Speaker 3: it doesn't need to be sophisticated. But I think it's 632 00:36:09,239 --> 00:36:12,399 Speaker 3: it's really coming up. And I oft admit, like five 633 00:36:12,480 --> 00:36:15,840 Speaker 3: years ago, before we I really started going to Detroit 634 00:36:15,880 --> 00:36:18,520 Speaker 3: a lot because of the Detroit Concord that we used 635 00:36:18,520 --> 00:36:21,800 Speaker 3: to put on. I was like hesitant because of course, 636 00:36:21,920 --> 00:36:23,680 Speaker 3: you know, you'd hear all these stories and you kind 637 00:36:23,680 --> 00:36:25,759 Speaker 3: of have this reputation. But I've started to fall in 638 00:36:25,800 --> 00:36:29,360 Speaker 3: love with it because I think it's like this underdog, 639 00:36:30,400 --> 00:36:32,960 Speaker 3: and you know, I always root for underdogs, so I 640 00:36:33,480 --> 00:36:34,799 Speaker 3: don't know, I think it's pretty cool. 641 00:36:35,440 --> 00:36:36,080 Speaker 2: It does have that. 642 00:36:40,960 --> 00:36:44,160 Speaker 3: Yeah, I've met John Barbados. I love him. He's awesome. 643 00:36:44,400 --> 00:36:44,920 Speaker 3: It's great. 644 00:36:45,360 --> 00:36:52,799 Speaker 1: I'm not surprised. Well soon, Thank you so much for 645 00:36:52,840 --> 00:36:56,840 Speaker 1: your time. It's really been a treat to talk to 646 00:36:56,880 --> 00:37:00,800 Speaker 1: you and just get to understand more how mind works. 647 00:37:01,920 --> 00:37:03,520 Speaker 1: What do you have coming up that we should know 648 00:37:03,560 --> 00:37:07,839 Speaker 1: about anything other than struggling with not struggling but doing 649 00:37:07,840 --> 00:37:10,919 Speaker 1: the restaurant, struggling with your daughter, your twelve year old, 650 00:37:11,120 --> 00:37:12,920 Speaker 1: and everything else. 651 00:37:14,120 --> 00:37:16,520 Speaker 3: Well, you know, she's definitely a teen. So I have 652 00:37:16,560 --> 00:37:20,040 Speaker 3: a lot of wine coming up, that's for sure, you know. 653 00:37:20,280 --> 00:37:24,319 Speaker 3: Just just really tapping into like what my platform is 654 00:37:24,360 --> 00:37:27,399 Speaker 3: to think about how to help female founders. I'm still 655 00:37:27,440 --> 00:37:29,840 Speaker 3: staying involved in the car world. I'm part of the 656 00:37:30,480 --> 00:37:33,839 Speaker 3: Haggardy Drivers Foundation board, so my goal is to kind 657 00:37:33,840 --> 00:37:37,240 Speaker 3: of straddle both worlds. Of the things that I'm passionate 658 00:37:37,280 --> 00:37:39,920 Speaker 3: about is female founders. But the things I think are fun. 659 00:37:40,040 --> 00:37:41,840 Speaker 3: I think the car world's fun, and I think that 660 00:37:42,200 --> 00:37:45,000 Speaker 3: I never want to lose touch with all of you guys. 661 00:37:45,080 --> 00:37:48,240 Speaker 3: An amazing car world, and you know, with the foundation, 662 00:37:48,440 --> 00:37:50,799 Speaker 3: my goal is to figure out how to keep the 663 00:37:50,840 --> 00:37:55,040 Speaker 3: car world alive and growing and passionate and as Matt 664 00:37:55,080 --> 00:37:57,359 Speaker 3: would like, sophisticated. So that's my goal. 665 00:37:57,800 --> 00:37:59,960 Speaker 2: You've got to get your twelve year old daughter. I mean, 666 00:38:00,080 --> 00:38:01,520 Speaker 2: is she interested in cars? Have you? 667 00:38:01,680 --> 00:38:04,759 Speaker 3: Oh? My gosh, very much, very much. I don't know 668 00:38:04,760 --> 00:38:07,160 Speaker 3: if she's interested or maybe it's been beaten into her. 669 00:38:07,280 --> 00:38:10,960 Speaker 3: But you know, I heard you were talking about how 670 00:38:11,000 --> 00:38:14,279 Speaker 3: long you've been going to Monterey, Hannah. I've been doing 671 00:38:14,480 --> 00:38:19,360 Speaker 3: for twenty years, and I've only stit twice in twenty years, 672 00:38:19,760 --> 00:38:24,160 Speaker 3: the year the year she was born, and just this 673 00:38:24,360 --> 00:38:29,160 Speaker 3: last one because she had a question and competition. But 674 00:38:29,200 --> 00:38:32,359 Speaker 3: her birthday is the year of Pebble Beach, so every 675 00:38:32,960 --> 00:38:35,479 Speaker 3: we celebrated at the lodge. Pretty much. Poor girl. 676 00:38:36,239 --> 00:38:39,520 Speaker 1: Yeah, you know, that'll be good memories for her when 677 00:38:39,520 --> 00:38:42,080 Speaker 1: she gets older, even if she gets tired of it. 678 00:38:42,200 --> 00:38:47,120 Speaker 4: Now, that'saic to me, is not a bad way. 679 00:38:47,160 --> 00:38:50,799 Speaker 1: It's not a bad way. No, I want to value it. 680 00:38:51,800 --> 00:38:51,960 Speaker 3: Well. 681 00:38:52,000 --> 00:38:54,879 Speaker 1: I have to ask, how was it not going this year? 682 00:38:54,920 --> 00:38:58,160 Speaker 1: Did you Was it actually a relief in a way 683 00:38:58,440 --> 00:39:01,480 Speaker 1: or did you really miss it or a mix? 684 00:39:02,760 --> 00:39:05,600 Speaker 3: It was brutal. I really enjoyed my time with my 685 00:39:06,160 --> 00:39:08,959 Speaker 3: with my daughter. But I probably I know it's gonna 686 00:39:08,960 --> 00:39:12,279 Speaker 3: sound terrible, but probably got like twenty texts from people, yeah, 687 00:39:12,440 --> 00:39:15,520 Speaker 3: like oh gosh, we miss you and you know, my 688 00:39:15,640 --> 00:39:18,640 Speaker 3: friends and I just I just, you know, I don't know. 689 00:39:18,800 --> 00:39:21,080 Speaker 3: There's always next year. But it was great. You know, 690 00:39:21,960 --> 00:39:26,320 Speaker 3: sometimes when you don't know how much you care about 691 00:39:26,680 --> 00:39:28,920 Speaker 3: something until it's taken away from you or you don't 692 00:39:29,000 --> 00:39:30,960 Speaker 3: have it. I didn't realize how much I was going 693 00:39:30,960 --> 00:39:32,600 Speaker 3: to miss it, so I can't, you know, I can't 694 00:39:32,640 --> 00:39:33,439 Speaker 3: wait for next year. 695 00:39:34,280 --> 00:39:38,560 Speaker 2: She didn't go to Pebble, and I've always I've never been, 696 00:39:38,600 --> 00:39:41,640 Speaker 2: and I really want to go. But I've heard from 697 00:39:41,640 --> 00:39:43,600 Speaker 2: you about it, and then I've been hearing a lot 698 00:39:43,600 --> 00:39:47,319 Speaker 2: of other people tell stories about I don't understand the 699 00:39:47,360 --> 00:39:49,960 Speaker 2: idea that there's some sort of joy in bumper to 700 00:39:50,000 --> 00:39:55,719 Speaker 2: bumper traffic, Like Zak from the Smoking Tire was like 701 00:39:56,160 --> 00:39:58,400 Speaker 2: the greatest traffic jam I've ever been in, But like, 702 00:39:58,480 --> 00:40:00,240 Speaker 2: why why would that be cool? 703 00:40:00,480 --> 00:40:02,840 Speaker 1: Look, if you really want to get into it. I 704 00:40:03,000 --> 00:40:06,920 Speaker 1: have some critiques about it, and of course the traffic 705 00:40:07,040 --> 00:40:11,120 Speaker 1: is one I I also am a little uncomfortable, to 706 00:40:11,160 --> 00:40:17,040 Speaker 1: be honest, with just the sort of orgiastic display of 707 00:40:17,320 --> 00:40:23,719 Speaker 1: wealth at some of the events. Yeah, that's honestly, that 708 00:40:24,120 --> 00:40:29,320 Speaker 1: does feel a little uncomfortable, and it's at the cost 709 00:40:29,400 --> 00:40:33,200 Speaker 1: of like basic necessities, you know, when it's difficult to 710 00:40:33,200 --> 00:40:38,400 Speaker 1: find water or a toilet. It's and I'm not saying 711 00:40:38,400 --> 00:40:42,200 Speaker 1: that it's specific to the Quail, I'm talking more in general, 712 00:40:42,280 --> 00:40:46,600 Speaker 1: but it there are it's not all wonderful, and of 713 00:40:46,680 --> 00:40:49,400 Speaker 1: course no one is going to complain. It's it's a 714 00:40:50,320 --> 00:40:54,840 Speaker 1: premier event. It's really a privilege to be there. But 715 00:40:54,960 --> 00:40:57,680 Speaker 1: you know, it's it's not all perfect. I would say 716 00:40:57,680 --> 00:41:02,279 Speaker 1: this year in particular, for instance, the curity was extremely 717 00:41:02,320 --> 00:41:08,120 Speaker 1: heavy handed, you know, in terms of singling people out 718 00:41:08,280 --> 00:41:13,279 Speaker 1: to check their badges and passes for no reason, which 719 00:41:13,320 --> 00:41:20,279 Speaker 1: I saw a number of times, which seemed unfair and 720 00:41:20,480 --> 00:41:24,840 Speaker 1: almost almost Yeah, it's not at Quail, this was this 721 00:41:25,040 --> 00:41:29,080 Speaker 1: was on in Carmel. So you know, all that to say, 722 00:41:29,160 --> 00:41:33,799 Speaker 1: it's not it's not all perfect, and you know, there's 723 00:41:33,840 --> 00:41:37,400 Speaker 1: a there's a fine line between not it's certainly not 724 00:41:37,480 --> 00:41:39,680 Speaker 1: complaining about being there, but I would say to your 725 00:41:39,719 --> 00:41:43,320 Speaker 1: point that yeah, you know, it's at the end of 726 00:41:43,360 --> 00:41:46,040 Speaker 1: the day. A lot of these events, you know, Formula 727 00:41:46,080 --> 00:41:49,640 Speaker 1: one races are notorious. The logistics are very difficult. It's 728 00:41:49,680 --> 00:41:53,640 Speaker 1: not all great. Sometimes you are better off just observing 729 00:41:54,160 --> 00:41:56,120 Speaker 1: from the comfort of your couch. 730 00:41:57,400 --> 00:42:01,760 Speaker 2: So, I mean, there is also a On the one hand, 731 00:42:01,840 --> 00:42:07,880 Speaker 2: we appreciate like these incredible feats of engineering and design 732 00:42:08,360 --> 00:42:11,560 Speaker 2: and even the brand. You know, I appreciate a lot 733 00:42:11,560 --> 00:42:13,920 Speaker 2: of these brands, which is kind of a weird thing 734 00:42:13,960 --> 00:42:15,200 Speaker 2: to care about, but I do. 735 00:42:15,600 --> 00:42:15,799 Speaker 3: Yeah. 736 00:42:15,800 --> 00:42:18,200 Speaker 1: I mean, they're wearing a Bugatti hat right now. I 737 00:42:18,200 --> 00:42:21,440 Speaker 1: can see it, true, I can see the appreciation, yes. 738 00:42:21,760 --> 00:42:23,399 Speaker 2: Well, and then and then on the other hand, there's 739 00:42:23,440 --> 00:42:27,960 Speaker 2: this like ghost display of wealth that's a little bit stupid, 740 00:42:28,440 --> 00:42:35,400 Speaker 2: you know, Like I love Lamborghini Aventador because it's so brutal. 741 00:42:36,239 --> 00:42:39,160 Speaker 2: The way it look, the way it shifts is ridiculous, 742 00:42:39,200 --> 00:42:43,719 Speaker 2: it's loud. But on the other hand, it's so stupid 743 00:42:43,880 --> 00:42:46,359 Speaker 2: that our people are going to be paying like five, six, 744 00:42:46,840 --> 00:42:48,480 Speaker 2: seven hundred thousand dollars. 745 00:42:49,120 --> 00:42:53,080 Speaker 1: Well, you know, I would, I would for me. I 746 00:42:53,120 --> 00:42:58,520 Speaker 1: would never call somebody's decision stupid because for them it 747 00:42:58,600 --> 00:43:04,960 Speaker 1: represents really an achievement or uh a reward or it's 748 00:43:05,000 --> 00:43:06,880 Speaker 1: something meaningful, So I don't know. 749 00:43:07,360 --> 00:43:10,120 Speaker 2: I wouldn't call no, I agree, I wouldn't call it 750 00:43:10,120 --> 00:43:14,520 Speaker 2: for individuals, and I probably would buy. I definitely would 751 00:43:14,520 --> 00:43:16,719 Speaker 2: buy an event to door if I could justify financially. 752 00:43:17,000 --> 00:43:21,160 Speaker 2: I meant the idea that we are paying this much 753 00:43:21,600 --> 00:43:25,600 Speaker 2: so that we talk about, you know, the cars that 754 00:43:25,719 --> 00:43:30,880 Speaker 2: debuted their uh new Bugatti that how many million dollars 755 00:43:30,920 --> 00:43:34,719 Speaker 2: does that cost? You know, or a kunig Zag or 756 00:43:34,760 --> 00:43:38,480 Speaker 2: even the McLarens, like the prices are just. 757 00:43:38,560 --> 00:43:42,320 Speaker 1: Ridiculous, Yes, yeah. 758 00:43:42,080 --> 00:43:45,280 Speaker 2: And I guess, and the reason they're ridiculous is because 759 00:43:45,840 --> 00:43:49,160 Speaker 2: very few people can actually afford so so many of us, 760 00:43:49,719 --> 00:43:54,160 Speaker 2: you know, love these cars and would you know, die 761 00:43:54,200 --> 00:43:57,520 Speaker 2: to be at the quail just to see and maybe 762 00:43:57,560 --> 00:44:00,920 Speaker 2: even fit in, you know, or hear these cars, but 763 00:44:01,719 --> 00:44:03,680 Speaker 2: very few of us are ever going to be able 764 00:44:03,719 --> 00:44:07,160 Speaker 2: to board one. I guess. Yes, I guess a lot 765 00:44:07,200 --> 00:44:08,279 Speaker 2: of art in a way. 766 00:44:08,360 --> 00:44:13,080 Speaker 1: Yeah, you know, I think it's very nice to be 767 00:44:13,160 --> 00:44:18,400 Speaker 1: able to appreciate beautiful things, and that doesn't mean you 768 00:44:18,480 --> 00:44:21,080 Speaker 1: have to own them in order to appreciate them, you know. 769 00:44:21,400 --> 00:44:25,040 Speaker 1: To your point, it's really wonderful that the people who 770 00:44:25,080 --> 00:44:30,160 Speaker 1: do own those beautiful vehicles share them and people see 771 00:44:30,200 --> 00:44:32,720 Speaker 1: them and experience them and hear them. That's a really 772 00:44:32,760 --> 00:44:37,120 Speaker 1: wonderful way to use your possessions in a way that 773 00:44:37,160 --> 00:44:40,799 Speaker 1: can bring joy to other people. And I really celebrate that. 774 00:44:40,840 --> 00:44:46,600 Speaker 1: And I also think, look, you can be sort of 775 00:44:46,760 --> 00:44:51,880 Speaker 1: enslaved by your possessions, whether that possession is a fifty 776 00:44:51,920 --> 00:44:57,120 Speaker 1: thousand dollars BMW or a five million dollar Bugatti. It's 777 00:44:57,560 --> 00:45:03,759 Speaker 1: down to how the person values and treats their possessions. 778 00:45:03,920 --> 00:45:06,799 Speaker 1: And you know, I certainly have seen wealthy people who 779 00:45:06,800 --> 00:45:09,040 Speaker 1: are sort of controlled by their wealth and who are 780 00:45:09,080 --> 00:45:13,000 Speaker 1: sort of enslaved by the things that they have, and 781 00:45:13,200 --> 00:45:15,960 Speaker 1: others who are extremely generous and who are really just 782 00:45:16,040 --> 00:45:19,800 Speaker 1: living lives that are abundant in a bigger way. 783 00:45:20,800 --> 00:45:22,560 Speaker 2: No, it's true. It's a good point, and I think 784 00:45:22,600 --> 00:45:29,240 Speaker 2: the comparison to art is apt because you know, I 785 00:45:29,239 --> 00:45:32,240 Speaker 2: I could understand someone who would die to the monet 786 00:45:32,480 --> 00:45:35,759 Speaker 2: or a dega or whatever, you know, And obviously most 787 00:45:35,760 --> 00:45:37,640 Speaker 2: people aren't going to be able to afford a monet 788 00:45:37,760 --> 00:45:40,680 Speaker 2: or a dega, but fortunately there are people who can 789 00:45:40,800 --> 00:45:44,200 Speaker 2: and then put them on display. Yes, I always Lately 790 00:45:44,200 --> 00:45:46,120 Speaker 2: I've been thinking a lot about that guy who owns 791 00:45:46,160 --> 00:45:49,960 Speaker 2: all those purple porschas you know, and they were all 792 00:45:50,040 --> 00:45:53,719 Speaker 2: lined up on a street in New York, and me 793 00:45:54,000 --> 00:45:56,680 Speaker 2: and a ton of other like kids, we're just walking 794 00:45:56,719 --> 00:45:59,840 Speaker 2: around them, looking at them, taking pictures. And you know, 795 00:46:00,200 --> 00:46:02,040 Speaker 2: it didn't matter that, it didn't matter that we weren't 796 00:46:02,040 --> 00:46:04,239 Speaker 2: going to be owning all those purple Porsches, but it 797 00:46:04,320 --> 00:46:06,239 Speaker 2: was just amazing thats all lined up. 798 00:46:06,480 --> 00:46:10,520 Speaker 1: It's really fun to celebrate the achievements of humans and 799 00:46:10,600 --> 00:46:14,560 Speaker 1: the achievements of artists and engineers really working at the 800 00:46:14,600 --> 00:46:18,759 Speaker 1: pinnacle of their fields. And a lot of the most 801 00:46:18,840 --> 00:46:23,200 Speaker 1: expensive cars represent that. You know. It's really interesting when 802 00:46:23,239 --> 00:46:25,920 Speaker 1: you talk to the people who work at companies like 803 00:46:26,040 --> 00:46:29,000 Speaker 1: Rolls Royce, for instance. I don't know if I've ever 804 00:46:29,160 --> 00:46:33,879 Speaker 1: met more humble tradesmen and crafts people, and they think 805 00:46:33,920 --> 00:46:38,360 Speaker 1: of themselves as very proud to be working for such 806 00:46:38,480 --> 00:46:42,719 Speaker 1: a prestigious and well respected brand, and they think of 807 00:46:42,760 --> 00:46:46,560 Speaker 1: themselves as trades people, and it's wonderful for them to 808 00:46:46,600 --> 00:46:51,240 Speaker 1: be able to have a career that supports their skill, 809 00:46:51,640 --> 00:46:53,279 Speaker 1: you know, and the car is the result of that, 810 00:46:53,360 --> 00:46:56,239 Speaker 1: and I certainly celebrate that for sure. 811 00:46:57,120 --> 00:47:00,560 Speaker 2: That's a good point. Yeah, So you look tan, Yeah, 812 00:47:00,560 --> 00:47:03,439 Speaker 2: I've been in Spain. I am here for the week, 813 00:47:04,080 --> 00:47:08,760 Speaker 2: which is fun. It's kind of it's always a bummer 814 00:47:08,800 --> 00:47:11,120 Speaker 2: to be in a European country that's not Germany when 815 00:47:11,160 --> 00:47:14,040 Speaker 2: you're driving, because they're serious about the speed limit. So 816 00:47:14,080 --> 00:47:16,240 Speaker 2: I don't know how many speeding tickets I've gotten already. 817 00:47:16,480 --> 00:47:18,839 Speaker 2: You never find out until weeks after you get home. 818 00:47:20,560 --> 00:47:22,920 Speaker 2: They blitz you. And so now this. 819 00:47:22,760 --> 00:47:25,080 Speaker 1: Is where they have the cameras, like a camera at 820 00:47:25,120 --> 00:47:27,319 Speaker 1: point A, a camera at point B, and they take 821 00:47:27,360 --> 00:47:29,640 Speaker 1: your average speed between the two right. 822 00:47:30,400 --> 00:47:32,640 Speaker 2: Exactly, Yeah, and there's kind of. 823 00:47:32,680 --> 00:47:35,920 Speaker 1: Game if you're really careful, you. 824 00:47:35,880 --> 00:47:39,640 Speaker 2: Could but like, so I'm in I'm south of Valencia, 825 00:47:39,800 --> 00:47:43,479 Speaker 2: and there is a little road that goes through these 826 00:47:43,600 --> 00:47:48,320 Speaker 2: marshes where they grow all the right, the Albufera and 827 00:47:48,320 --> 00:47:51,960 Speaker 2: and the it's only one lane, so I mean on 828 00:47:52,080 --> 00:47:55,120 Speaker 2: each side, so you and you can't pass, and they 829 00:47:55,160 --> 00:47:58,160 Speaker 2: do measure you, you know, as you enter and then 830 00:47:58,200 --> 00:48:01,320 Speaker 2: as you exit and average your spe but I can't 831 00:48:01,440 --> 00:48:04,480 Speaker 2: stick to it's like sixty kilometers an hour, which is ridiculous. 832 00:48:04,560 --> 00:48:07,200 Speaker 1: Are you on a motorcycle or in a car? 833 00:48:07,920 --> 00:48:11,760 Speaker 2: So the car, because I have like a family tructure 834 00:48:11,840 --> 00:48:14,799 Speaker 2: for the kids, that's a little easier. But I'm I 835 00:48:14,840 --> 00:48:17,280 Speaker 2: have one of my motorcycles from Germany that I couldn't 836 00:48:17,320 --> 00:48:20,719 Speaker 2: ship back home because you know, it's I bought it here. 837 00:48:21,640 --> 00:48:23,920 Speaker 2: I have it down here, so it's the only time 838 00:48:23,960 --> 00:48:28,000 Speaker 2: I get to ride this my favorite of all time motorcycles, 839 00:48:28,040 --> 00:48:32,600 Speaker 2: the Dukati Multi Strata, the twelve hundred Pike's peak version. 840 00:48:33,200 --> 00:48:36,880 Speaker 2: So I'm just ringing it out, you know, every every 841 00:48:36,880 --> 00:48:39,600 Speaker 2: place I go. And in fact, I got completely lost 842 00:48:39,640 --> 00:48:42,399 Speaker 2: and I ended up in rice fields. And since it's 843 00:48:42,440 --> 00:48:45,640 Speaker 2: the Multi Strata, I don't feel at all bad about 844 00:48:45,640 --> 00:48:48,840 Speaker 2: taking it off road, so I spend an hour trying 845 00:48:48,880 --> 00:48:51,759 Speaker 2: to find my way out of these rice fields. And 846 00:48:51,960 --> 00:48:53,200 Speaker 2: it was It's so much fun. 847 00:48:53,280 --> 00:48:55,120 Speaker 1: That is so cool. It sounds like a movie. 848 00:48:56,440 --> 00:48:59,640 Speaker 2: It's just Fame is a great place to ride motorcycles 849 00:48:59,640 --> 00:49:03,440 Speaker 2: because so many people here ride motorcycles that I'm more 850 00:49:03,480 --> 00:49:07,840 Speaker 2: comfortable about, you know, cars watching for me and actually 851 00:49:09,600 --> 00:49:13,040 Speaker 2: and I just the roads are fantastic, even though the 852 00:49:13,040 --> 00:49:16,400 Speaker 2: speed limits are low. But yeah, what are you what 853 00:49:16,440 --> 00:49:18,839 Speaker 2: are you up to after you've gotten back from the 854 00:49:19,880 --> 00:49:22,440 Speaker 2: you know, ray car week and. 855 00:49:24,440 --> 00:49:31,560 Speaker 1: I have been frequenting I'm sort of a massage junkie 856 00:49:32,080 --> 00:49:38,040 Speaker 1: and I have really frequenting cheap massage parlors throughout Los 857 00:49:38,040 --> 00:49:41,440 Speaker 1: Angeles because what I find is that the more expensive 858 00:49:41,440 --> 00:49:45,920 Speaker 1: the massage typically the worse it is. So so this 859 00:49:46,000 --> 00:49:51,960 Speaker 1: week I've been working the Sunset Strip looking for good spots. 860 00:49:52,080 --> 00:49:57,000 Speaker 1: I prefer like a traditional sort of Chinese, very strong massage, 861 00:49:57,040 --> 00:49:59,839 Speaker 1: and of course New York's Chinatown is full of them, 862 00:49:59,840 --> 00:50:02,200 Speaker 1: and I have my special spots there, but I haven't 863 00:50:02,200 --> 00:50:05,800 Speaker 1: found any in LA yet, so this has been a quest. 864 00:50:07,160 --> 00:50:11,040 Speaker 1: So I've been doing that a lot. Yeah, car car related, 865 00:50:12,000 --> 00:50:15,880 Speaker 1: I actually this week have been driving the cl for fifty. 866 00:50:17,080 --> 00:50:23,800 Speaker 1: It's that little Mercedes convertible, which is is It's fine, 867 00:50:24,160 --> 00:50:26,600 Speaker 1: you know, it's a little bit forgettable. In fact, the 868 00:50:26,680 --> 00:50:29,280 Speaker 1: other day when I was leaving the office, I walked 869 00:50:29,320 --> 00:50:32,920 Speaker 1: right past it in the parking garage and I was like, 870 00:50:33,080 --> 00:50:35,560 Speaker 1: did someone steal the car? And I realized I walked 871 00:50:35,600 --> 00:50:38,480 Speaker 1: right past it, so. 872 00:50:38,920 --> 00:50:42,400 Speaker 2: Yeah, inline six. 873 00:50:42,400 --> 00:50:47,600 Speaker 1: Yeah, I think, yeah, yeah, So that's been interesting. And 874 00:50:47,600 --> 00:50:49,560 Speaker 1: then you know, I've been thinking a ton about resto 875 00:50:49,640 --> 00:50:53,560 Speaker 1: mods because I just did that piece on this sort 876 00:50:53,560 --> 00:50:56,640 Speaker 1: of They've been around for a while, but this real 877 00:50:56,960 --> 00:51:02,760 Speaker 1: upswell in like European brands that have been restu added. 878 00:51:02,800 --> 00:51:07,960 Speaker 1: Of course we're talking about Porsche's, but also Lamborghini's, Jaguars, 879 00:51:08,440 --> 00:51:09,960 Speaker 1: even BMW's that sort of thing. 880 00:51:11,000 --> 00:51:14,680 Speaker 2: So yeah, there's no end to the Porsche resto mods, 881 00:51:14,760 --> 00:51:19,279 Speaker 2: like not only not only. Singer was talked about a 882 00:51:19,320 --> 00:51:20,799 Speaker 2: lot at the and I'm going to go to a 883 00:51:20,840 --> 00:51:22,760 Speaker 2: Singer event in New York next week, so I'm pretty 884 00:51:22,760 --> 00:51:27,200 Speaker 2: colt that. But I guess Tuttle had like an amazing Porsche. 885 00:51:27,400 --> 00:51:30,440 Speaker 1: Yeah, yeah, yeah, this is all coming. This is all 886 00:51:30,440 --> 00:51:35,319 Speaker 1: coming again off a Monterey Carweek where apparently everything happened Tuttle. 887 00:51:36,640 --> 00:51:37,479 Speaker 2: Some stuff there. 888 00:51:37,840 --> 00:51:41,040 Speaker 1: Yeah, Tuttle had a GT one that they debuted based 889 00:51:41,080 --> 00:51:46,399 Speaker 1: off you know, nineteen nineties Lamar race cars, Gunther works. Well, 890 00:51:46,400 --> 00:51:48,080 Speaker 1: I don't know if they had a debut, but they 891 00:51:48,120 --> 00:51:51,759 Speaker 1: certainly had a very strong sale at auction, as did 892 00:51:52,120 --> 00:51:56,960 Speaker 1: several singers, several roofs, which you could argue aren't really 893 00:51:57,000 --> 00:52:00,880 Speaker 1: resto mods anymore. But it's like this crazy upswell they 894 00:52:00,920 --> 00:52:02,359 Speaker 1: seem to be everywhere. 895 00:52:03,920 --> 00:52:06,440 Speaker 2: Yeah, roof I guess would have been a tuner and 896 00:52:06,480 --> 00:52:08,200 Speaker 2: then something. 897 00:52:08,040 --> 00:52:12,160 Speaker 1: Well a modifier, and then now you know they're latest 898 00:52:12,200 --> 00:52:15,480 Speaker 1: the roof Rodeo or Rodeo take your pick. That they 899 00:52:15,520 --> 00:52:21,360 Speaker 1: debuted in Monterey is one hundred roof components parts developed. 900 00:52:21,400 --> 00:52:25,440 Speaker 1: There are actually no factory portie parts involved in that car, 901 00:52:25,520 --> 00:52:28,400 Speaker 1: So they've kind of evolved through the doors of perception 902 00:52:28,480 --> 00:52:29,479 Speaker 1: and they're on the other side. 903 00:52:29,520 --> 00:52:33,000 Speaker 2: Now, by the way, does the daughter run that place? Now? 904 00:52:33,800 --> 00:52:39,120 Speaker 1: No? No, But she's she's I think she's certainly making 905 00:52:40,120 --> 00:52:45,480 Speaker 1: waves and is really being I don't want to say groomed, 906 00:52:45,520 --> 00:52:48,319 Speaker 1: but she's really becoming the face of the company for 907 00:52:48,400 --> 00:52:53,760 Speaker 1: a new generation. You know. Her parents are really wonderful 908 00:52:53,800 --> 00:52:56,680 Speaker 1: people who have been around for a long time, but 909 00:52:56,840 --> 00:52:59,560 Speaker 1: she is really a fresh young face and she's really 910 00:52:59,800 --> 00:53:03,880 Speaker 1: a lovely person who I think carries the mans well. 911 00:53:04,520 --> 00:53:07,239 Speaker 2: So yeah, one of my favorite episodes of opp I 912 00:53:07,280 --> 00:53:11,000 Speaker 2: was gonna say, although, oh yeah, there's so many that 913 00:53:11,080 --> 00:53:12,640 Speaker 2: I like of that show. 914 00:53:13,800 --> 00:53:14,479 Speaker 1: It's a good show. 915 00:53:14,640 --> 00:53:19,319 Speaker 2: Uh cool. So yeah, Recto mod and I'm continue to 916 00:53:19,360 --> 00:53:21,399 Speaker 2: try desperately to get you to drive one of these 917 00:53:21,480 --> 00:53:23,000 Speaker 2: Revology Mustangs. 918 00:53:23,080 --> 00:53:25,520 Speaker 1: They need to be paying you a PR fee, Matt, 919 00:53:25,560 --> 00:53:27,840 Speaker 1: because you're doing. 920 00:53:26,480 --> 00:53:30,279 Speaker 2: They need better PR They need better PR. So I 921 00:53:30,440 --> 00:53:34,240 Speaker 2: just happen to be friends with a guy who works 922 00:53:34,440 --> 00:53:39,120 Speaker 2: at Nighthead, which you know owns them, so but I've 923 00:53:39,160 --> 00:53:43,160 Speaker 2: never seen one in person either. I just am I 924 00:53:43,280 --> 00:53:46,040 Speaker 2: just am obsessed with the idea that there could possibly 925 00:53:46,120 --> 00:53:52,840 Speaker 2: be a high quality reproduction of you know, the Mustang, 926 00:53:54,320 --> 00:53:56,520 Speaker 2: because I don't want to buy an old one since 927 00:53:56,560 --> 00:54:00,560 Speaker 2: they're like dangerous and probably would feel to the pointing 928 00:54:00,600 --> 00:54:03,000 Speaker 2: to drive compared to a modern car. So to me, 929 00:54:03,080 --> 00:54:05,560 Speaker 2: the idea is like peanut butter and chocolate look perfect, 930 00:54:05,640 --> 00:54:06,920 Speaker 2: but I don't know if it's going to really be. 931 00:54:07,200 --> 00:54:08,520 Speaker 1: When do you come back from Spain? 932 00:54:09,400 --> 00:54:15,440 Speaker 2: I'm coming back on Sunday, and uh, I like to 933 00:54:15,640 --> 00:54:19,680 Speaker 2: have a buffer day between vacation and work, so we've 934 00:54:19,719 --> 00:54:23,760 Speaker 2: got the whatever holiday it is. Labor Day is Labor Day, right, yeah? 935 00:54:23,800 --> 00:54:25,839 Speaker 1: And who's covering for you on your TV show? 936 00:54:26,719 --> 00:54:30,720 Speaker 2: Well, I don't have to. The beauty of three anchor 937 00:54:30,800 --> 00:54:33,520 Speaker 2: show probably the only benefit of a three anchor show 938 00:54:33,560 --> 00:54:37,279 Speaker 2: because a little inside baseball in TV, everyone knows that 939 00:54:37,360 --> 00:54:40,000 Speaker 2: a three anchor show is a horrible idea, but there 940 00:54:40,040 --> 00:54:42,120 Speaker 2: are so many people that you have to have three 941 00:54:42,480 --> 00:54:45,680 Speaker 2: anchors on a lot of shows. But the beauty of 942 00:54:45,719 --> 00:54:47,960 Speaker 2: it is I can just leave and Katie and Chanalae 943 00:54:48,040 --> 00:54:49,840 Speaker 2: gets to do it without me, and it's probably a 944 00:54:49,880 --> 00:54:53,160 Speaker 2: much better show, not because I'm gone, but because there 945 00:54:53,160 --> 00:54:56,719 Speaker 2: are only two anchors, which is you know better. 946 00:54:57,160 --> 00:55:01,839 Speaker 1: Do you guys talk among yourselves ahead of time about 947 00:55:01,880 --> 00:55:04,160 Speaker 1: who's going to take the lead on certain interviews. I'm 948 00:55:04,160 --> 00:55:06,359 Speaker 1: just curious only. 949 00:55:06,239 --> 00:55:11,879 Speaker 2: On really high profile stop and you know, Chanale back 950 00:55:12,000 --> 00:55:16,839 Speaker 2: to her credit books, these amazing like Wall Street gods, 951 00:55:17,360 --> 00:55:20,399 Speaker 2: So if she has done the legwork, I want her 952 00:55:20,520 --> 00:55:23,160 Speaker 2: to lead off the interview. And then there's some things 953 00:55:23,239 --> 00:55:29,359 Speaker 2: where like I'm booking a guy who runs a big 954 00:55:29,400 --> 00:55:32,920 Speaker 2: software company and he just wants to do a one 955 00:55:32,960 --> 00:55:35,480 Speaker 2: on one, so maybe I'll do it, you know, just 956 00:55:35,560 --> 00:55:40,600 Speaker 2: with him, but I would talk to my co anchors 957 00:55:40,600 --> 00:55:44,799 Speaker 2: about it first, because we're a team and usually you know, 958 00:55:44,840 --> 00:55:49,359 Speaker 2: we're not greedy, We're not like I'm sure we're egotistical, 959 00:55:49,400 --> 00:55:53,520 Speaker 2: but we're not maniac So we're pretty civil with each other. 960 00:55:53,560 --> 00:55:54,360 Speaker 2: We're all friends. 961 00:55:54,560 --> 00:55:56,560 Speaker 1: That's good, that's good. Great. 962 00:55:56,960 --> 00:56:00,279 Speaker 2: Yes, Yes, I've tried not to force too many cargas 963 00:56:00,320 --> 00:56:04,600 Speaker 2: on them a few. 964 00:56:05,120 --> 00:56:06,680 Speaker 1: Do they care about cars at all? 965 00:56:08,440 --> 00:56:11,680 Speaker 2: Uh Shanali does. She's like a huge now a new 966 00:56:11,840 --> 00:56:16,160 Speaker 2: huge fan of She's got a sweet BMW come and 967 00:56:16,360 --> 00:56:18,520 Speaker 2: actually Katie, I don't know if I should be talking 968 00:56:18,520 --> 00:56:21,880 Speaker 2: about this, but yeah, so Katie has the Genesis GB seventy, 969 00:56:21,960 --> 00:56:28,160 Speaker 2: which could everybody loves this vehicle? Yes, and she also 970 00:56:28,239 --> 00:56:32,960 Speaker 2: does so right, all right, cool, Well, I guess that's 971 00:56:33,000 --> 00:56:35,920 Speaker 2: all we have YEA for this week. I look forward 972 00:56:35,960 --> 00:56:38,439 Speaker 2: to seeing you stay side next week. 973 00:56:38,560 --> 00:56:41,800 Speaker 1: Yeah, I can't wait. And everyone listening, please email us 974 00:56:41,920 --> 00:56:43,879 Speaker 1: at hot Pursuit at Bloomberg dot net. 975 00:56:44,080 --> 00:56:46,440 Speaker 2: Oh, we've got some really good emails. Actually, have you 976 00:56:46,480 --> 00:56:50,000 Speaker 2: seen this? We got an email from a person trying 977 00:56:50,000 --> 00:56:52,880 Speaker 2: to make I think a pretty difficult decision who already 978 00:56:52,920 --> 00:56:55,680 Speaker 2: has a pretty awesome weekend car looking for a daily 979 00:56:55,760 --> 00:56:59,640 Speaker 2: driver in the I range of BMW's and I feel 980 00:56:59,680 --> 00:57:01,440 Speaker 2: like the W does it right. So if you want 981 00:57:01,480 --> 00:57:04,920 Speaker 2: an EV, yeah, you know I four, I five, I X. 982 00:57:05,040 --> 00:57:08,839 Speaker 2: These are I think pretty fun vehicles for EV. 983 00:57:09,520 --> 00:57:10,879 Speaker 1: Yeah, keep it in the family yet. 984 00:57:11,960 --> 00:57:15,480 Speaker 2: And then that emailer said that they're going to take 985 00:57:15,480 --> 00:57:17,640 Speaker 2: a trip to Berlin, which I was excited about because 986 00:57:17,640 --> 00:57:19,439 Speaker 2: I was like, oh, really, you've got to go see 987 00:57:19,480 --> 00:57:22,720 Speaker 2: the Boros Gallery, You've got to go eat at cats Sarrage, 988 00:57:23,160 --> 00:57:26,840 Speaker 2: you've got to go see the baum Fod whatever. They 989 00:57:26,880 --> 00:57:29,400 Speaker 2: call that tree thing over Anya. There's a million tips 990 00:57:29,400 --> 00:57:31,280 Speaker 2: that I email, So yes, email. 991 00:57:31,280 --> 00:57:35,080 Speaker 1: You really email tips Berlin tips. Oh yeah, straight from 992 00:57:35,120 --> 00:57:38,400 Speaker 1: that Miller. That's you know, I've never been to Berlin. 993 00:57:38,520 --> 00:57:41,160 Speaker 1: I've been to so many other German city period, Like 994 00:57:41,320 --> 00:57:44,080 Speaker 1: I've been everywhere else in literally every other German city, 995 00:57:44,080 --> 00:57:45,280 Speaker 1: but I've never been to Berlin. 996 00:57:46,080 --> 00:57:49,960 Speaker 2: Well you have to go if you expectally BMW motorcycles 997 00:57:50,040 --> 00:57:51,000 Speaker 2: you know they make them there. 998 00:57:51,240 --> 00:57:54,800 Speaker 1: Yeah, I think I would actually like Berlin the best 999 00:57:55,120 --> 00:57:56,400 Speaker 1: out of any German city. 1000 00:57:57,080 --> 00:58:00,200 Speaker 2: That's the great motorcycling city, and the BMW aren't He 1001 00:58:00,400 --> 00:58:04,760 Speaker 2: is like the perfect bike for that city. But I 1002 00:58:04,840 --> 00:58:08,560 Speaker 2: like the restaurants are amazing. The Borough's Gallery is this 1003 00:58:09,240 --> 00:58:12,760 Speaker 2: modern art gallery that's in a World War two bunker 1004 00:58:13,080 --> 00:58:17,160 Speaker 2: in East Berlin and like amazing. But you have to 1005 00:58:17,160 --> 00:58:19,320 Speaker 2: get tickets months in advance because they only let like 1006 00:58:19,320 --> 00:58:20,400 Speaker 2: twenty people in every day. 1007 00:58:20,880 --> 00:58:21,560 Speaker 1: Oh that's cool. 1008 00:58:22,440 --> 00:58:25,080 Speaker 2: I could go on and on and on. Great city. 1009 00:58:26,280 --> 00:58:30,440 Speaker 2: All right, Well, yes, he'll email us a hot pursuit 1010 00:58:30,520 --> 00:58:31,640 Speaker 2: at Bloomberg dot net. 1011 00:58:32,680 --> 00:58:35,680 Speaker 1: I'm Matt Miller and I'm Hannah Elliott, and this is 1012 00:58:35,720 --> 00:58:36,240 Speaker 1: Bloomberg