Speaker 1: Bloomberg Audio Studios, podcasts, radio News.
Speaker 2: The Stock Movers Report, your roundup of companies making moves
Speaker 2: in the stock market, harnessing the power of Bloomberg Data.
Speaker 1: Now, let's take a look at some of the stocks
Speaker 1: on the move today in Europe. I'm Lizzie Burden with
Speaker 1: Stephen Carroll and we're joined by Bloomberg reporter Chloe Melly,
Speaker 1: who I must say, just sprint it to the studio.
Speaker 1: I want to talk about trainers, Chloe. Puma this morning,
Speaker 1: it was indicated much much higher on trade gear. I
Speaker 1: think it was quite high at the start of the session,
Speaker 1: but it's only up she says, only three point two percent. Now,
Speaker 1: what has been going on with this stock?
Speaker 3: Yeah, so it has spared some of some of those games,
Speaker 3: but it was it was quite strong this morning at
Speaker 3: the open because Anti Sports has become the biggest shareholder
Speaker 3: in Puma. So it's taken pretty eight million dollars steak
Speaker 3: that it brought from the Pino family. So let's kind
Speaker 3: of go through what that means for kind of everyone involved.
Speaker 3: So for the Pino family, it means kind of pairing
Speaker 3: back its holdings that are not in luxury itself, and
Speaker 3: so that means that it will be able to kind
Speaker 3: of refocus on luxury in the turnaround at Gucci in particular,
Speaker 3: and for Ander that means that it will expand its
Speaker 3: portfolio of athletic brands and that it will be that
Speaker 3: will enable it to kind of respond to this growing
Speaker 3: demnfre athleisia around the world. And then for Puma, it
Speaker 3: means having the backing of Anta for its turnaround effort.
Speaker 3: So the company has struggled obviously quite a lot recently.
Speaker 3: The shares are down before today, we're down more than
Speaker 3: thirty percent over the last year, and it hasn't really
Speaker 3: been able to sort of compete with Nike, with Adidas,
Speaker 3: with kind of new entrants as well into that that market,
Speaker 3: like on or like a Hokker for example. But the
Speaker 3: CEO said that it was targeting a return to growth
Speaker 3: by twenty twenty seven. So the fact that Anta believes
Speaker 3: in that Puma story and that Puma turnaround story is
Speaker 3: good news for that company, and that explains the well
Speaker 3: the big jump in the shares that we had at
Speaker 3: the start and now paired back a little bit, and
Speaker 3: it also could pave the way for a full takeover
Speaker 3: of Puma. So we'll have to look out for that
Speaker 3: as well.
Speaker 4: Yeah, Chloe, catch your breath there for a moment after
Speaker 4: running in those Puma shoes to get here with it
Speaker 4: that story too. But we're thinking more broadly about the
Speaker 4: luxury sector as well. That gold and Sachs in basket
Speaker 4: of luxury stock slumping eight point one percent this year,
Speaker 4: one of the sectors that you know is being hit
Speaker 4: by geopolitical tensions, questions of course of our Chinese consumer
Speaker 4: demand as well. We're looking ahead towards the LVM HATE
Speaker 4: results later on too. But Burbery and focus this morning
Speaker 4: at what did we learn from that company?
Speaker 3: Well, it was upgraded to by rating at Berkley's and
Speaker 3: so there is a week after a reported sales that
Speaker 3: were ahead of expectations, and so at the time that
Speaker 3: boosted investor confidence in maybe a broader luxury market rebound,
Speaker 3: which is a theory that will be tested later today
Speaker 3: when we get those those LVMH earnings coming after the
Speaker 3: close and those share prices in the sector, as you
Speaker 3: just mentioned, have been under quite a lot of pressure recently.
Speaker 3: There has been a lot of essions about the revival,
Speaker 3: the potential revival and Chinese demand, and there have been
Speaker 3: of course those renewed trade tensions geopolitical tensions that have
Speaker 3: weighed on the sector. But then if we look at
Speaker 3: Barbary in particular, what the Berclays analysts have been saying
Speaker 3: is that this is a company that has a real
Speaker 3: kind of really good turnaround story and under the new CEO,
Speaker 3: it has been able to revive that growth. And so
Speaker 3: the analyst said that they see fewer reasons to be
Speaker 3: cautious about that company and about that turnaround as it
Speaker 3: kind of progresses and settles in. And it also expects
Speaker 3: Barbary will outpace growth from rivals in the sector. But
Speaker 3: as I just mentioned, we'll have to see from lv
Speaker 3: image what we actually get from them if they see
Speaker 3: that similar revival and if they also get that boost.
Speaker 1: Okay, well, sticking with the winners this sprning, we have
Speaker 1: Cramswick those shouts up as well. What's going on.
Speaker 3: Yeah, so it's a little bit less glamorous than Burbury.
Speaker 3: Cranswick is a meat producer, but it is doing very well.
Speaker 3: It expects profit to come in at the top end
Speaker 3: of expectations, and that is thanks to really strong demand,
Speaker 3: actually record performance over Christmas. So Christmas of course, tends
Speaker 3: to be very positive for meat producers because of turkeys
Speaker 3: and whatnot, But Cranswick is also benefiting from a longer
Speaker 3: term protein trend with consumers really focused on how much
Speaker 3: protein they're having and really increasing their consumption of meat
Speaker 3: in particular, and big food companies like Neslie have been
Speaker 3: trying to make all kinds of protein enhanced products. You know,
Speaker 3: there's things like protein water now. But another kind of
Speaker 3: big sector there's been a beneficiary of this protein trend
Speaker 3: has been those kind of smaller, less well known companies
Speaker 3: meat and dairy producers like Cranswig, which have been able
Speaker 3: to actually really capitalize on that trend, and it has
Speaker 3: been very positive for that company.
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