WEBVTT - Puma Surges, Burberry Gains, Cranswick Up 

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio News.

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<v Speaker 2>The Stock Movers Report, your roundup of companies making moves

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<v Speaker 2>in the stock market, harnessing the power of Bloomberg Data.

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<v Speaker 1>Now, let's take a look at some of the stocks

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<v Speaker 1>on the move today in Europe. I'm Lizzie Burden with

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<v Speaker 1>Stephen Carroll and we're joined by Bloomberg reporter Chloe Melly,

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<v Speaker 1>who I must say, just sprint it to the studio.

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<v Speaker 1>I want to talk about trainers, Chloe. Puma this morning,

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<v Speaker 1>it was indicated much much higher on trade gear. I

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<v Speaker 1>think it was quite high at the start of the session,

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<v Speaker 1>but it's only up she says, only three point two percent. Now,

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<v Speaker 1>what has been going on with this stock?

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<v Speaker 3>Yeah, so it has spared some of some of those games,

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<v Speaker 3>but it was it was quite strong this morning at

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<v Speaker 3>the open because Anti Sports has become the biggest shareholder

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<v Speaker 3>in Puma. So it's taken pretty eight million dollars steak

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<v Speaker 3>that it brought from the Pino family. So let's kind

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<v Speaker 3>of go through what that means for kind of everyone involved.

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<v Speaker 3>So for the Pino family, it means kind of pairing

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<v Speaker 3>back its holdings that are not in luxury itself, and

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<v Speaker 3>so that means that it will be able to kind

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<v Speaker 3>of refocus on luxury in the turnaround at Gucci in particular,

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<v Speaker 3>and for Ander that means that it will expand its

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<v Speaker 3>portfolio of athletic brands and that it will be that

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<v Speaker 3>will enable it to kind of respond to this growing

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<v Speaker 3>demnfre athleisia around the world. And then for Puma, it

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<v Speaker 3>means having the backing of Anta for its turnaround effort.

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<v Speaker 3>So the company has struggled obviously quite a lot recently.

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<v Speaker 3>The shares are down before today, we're down more than

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<v Speaker 3>thirty percent over the last year, and it hasn't really

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<v Speaker 3>been able to sort of compete with Nike, with Adidas,

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<v Speaker 3>with kind of new entrants as well into that that market,

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<v Speaker 3>like on or like a Hokker for example. But the

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<v Speaker 3>CEO said that it was targeting a return to growth

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<v Speaker 3>by twenty twenty seven. So the fact that Anta believes

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<v Speaker 3>in that Puma story and that Puma turnaround story is

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<v Speaker 3>good news for that company, and that explains the well

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<v Speaker 3>the big jump in the shares that we had at

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<v Speaker 3>the start and now paired back a little bit, and

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<v Speaker 3>it also could pave the way for a full takeover

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<v Speaker 3>of Puma. So we'll have to look out for that

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<v Speaker 3>as well.

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<v Speaker 4>Yeah, Chloe, catch your breath there for a moment after

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<v Speaker 4>running in those Puma shoes to get here with it

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<v Speaker 4>that story too. But we're thinking more broadly about the

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<v Speaker 4>luxury sector as well. That gold and Sachs in basket

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<v Speaker 4>of luxury stock slumping eight point one percent this year,

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<v Speaker 4>one of the sectors that you know is being hit

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<v Speaker 4>by geopolitical tensions, questions of course of our Chinese consumer

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<v Speaker 4>demand as well. We're looking ahead towards the LVM HATE

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<v Speaker 4>results later on too. But Burbery and focus this morning

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<v Speaker 4>at what did we learn from that company?

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<v Speaker 3>Well, it was upgraded to by rating at Berkley's and

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<v Speaker 3>so there is a week after a reported sales that

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<v Speaker 3>were ahead of expectations, and so at the time that

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<v Speaker 3>boosted investor confidence in maybe a broader luxury market rebound,

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<v Speaker 3>which is a theory that will be tested later today

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<v Speaker 3>when we get those those LVMH earnings coming after the

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<v Speaker 3>close and those share prices in the sector, as you

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<v Speaker 3>just mentioned, have been under quite a lot of pressure recently.

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<v Speaker 3>There has been a lot of essions about the revival,

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<v Speaker 3>the potential revival and Chinese demand, and there have been

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<v Speaker 3>of course those renewed trade tensions geopolitical tensions that have

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<v Speaker 3>weighed on the sector. But then if we look at

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<v Speaker 3>Barbary in particular, what the Berclays analysts have been saying

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<v Speaker 3>is that this is a company that has a real

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<v Speaker 3>kind of really good turnaround story and under the new CEO,

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<v Speaker 3>it has been able to revive that growth. And so

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<v Speaker 3>the analyst said that they see fewer reasons to be

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<v Speaker 3>cautious about that company and about that turnaround as it

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<v Speaker 3>kind of progresses and settles in. And it also expects

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<v Speaker 3>Barbary will outpace growth from rivals in the sector. But

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<v Speaker 3>as I just mentioned, we'll have to see from lv

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<v Speaker 3>image what we actually get from them if they see

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<v Speaker 3>that similar revival and if they also get that boost.

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<v Speaker 1>Okay, well, sticking with the winners this sprning, we have

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<v Speaker 1>Cramswick those shouts up as well. What's going on.

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<v Speaker 3>Yeah, so it's a little bit less glamorous than Burbury.

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<v Speaker 3>Cranswick is a meat producer, but it is doing very well.

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<v Speaker 3>It expects profit to come in at the top end

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<v Speaker 3>of expectations, and that is thanks to really strong demand,

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<v Speaker 3>actually record performance over Christmas. So Christmas of course, tends

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<v Speaker 3>to be very positive for meat producers because of turkeys

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<v Speaker 3>and whatnot, But Cranswick is also benefiting from a longer

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<v Speaker 3>term protein trend with consumers really focused on how much

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<v Speaker 3>protein they're having and really increasing their consumption of meat

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<v Speaker 3>in particular, and big food companies like Neslie have been

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<v Speaker 3>trying to make all kinds of protein enhanced products. You know,

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<v Speaker 3>there's things like protein water now. But another kind of

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<v Speaker 3>big sector there's been a beneficiary of this protein trend

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<v Speaker 3>has been those kind of smaller, less well known companies

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<v Speaker 3>meat and dairy producers like Cranswig, which have been able

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<v Speaker 3>to actually really capitalize on that trend, and it has

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<v Speaker 3>been very positive for that company.

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<v Speaker 2>The Stock Movers Report from Bloomberg Radio. Check back with

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