1 00:00:02,520 --> 00:00:07,360 Speaker 1: Bloomberg Audio Studios, podcasts, radio News. 2 00:00:08,560 --> 00:00:12,440 Speaker 2: The Stock Movers Report, your roundup of companies making moves 3 00:00:12,480 --> 00:00:15,880 Speaker 2: in the stock market, harnessing the power of Bloomberg Data. 4 00:00:16,360 --> 00:00:17,720 Speaker 1: Now, let's take a look at some of the stocks 5 00:00:17,720 --> 00:00:20,000 Speaker 1: on the move today in Europe. I'm Lizzie Burden with 6 00:00:20,040 --> 00:00:23,160 Speaker 1: Stephen Carroll and we're joined by Bloomberg reporter Chloe Melly, 7 00:00:23,239 --> 00:00:26,120 Speaker 1: who I must say, just sprint it to the studio. 8 00:00:26,320 --> 00:00:29,640 Speaker 1: I want to talk about trainers, Chloe. Puma this morning, 9 00:00:29,760 --> 00:00:33,120 Speaker 1: it was indicated much much higher on trade gear. I 10 00:00:33,120 --> 00:00:35,360 Speaker 1: think it was quite high at the start of the session, 11 00:00:35,360 --> 00:00:38,960 Speaker 1: but it's only up she says, only three point two percent. Now, 12 00:00:39,040 --> 00:00:40,600 Speaker 1: what has been going on with this stock? 13 00:00:40,800 --> 00:00:43,440 Speaker 3: Yeah, so it has spared some of some of those games, 14 00:00:43,440 --> 00:00:45,879 Speaker 3: but it was it was quite strong this morning at 15 00:00:45,880 --> 00:00:49,480 Speaker 3: the open because Anti Sports has become the biggest shareholder 16 00:00:49,560 --> 00:00:52,360 Speaker 3: in Puma. So it's taken pretty eight million dollars steak 17 00:00:52,920 --> 00:00:55,160 Speaker 3: that it brought from the Pino family. So let's kind 18 00:00:55,160 --> 00:00:57,800 Speaker 3: of go through what that means for kind of everyone involved. 19 00:00:57,800 --> 00:01:00,480 Speaker 3: So for the Pino family, it means kind of pairing 20 00:01:00,520 --> 00:01:03,520 Speaker 3: back its holdings that are not in luxury itself, and 21 00:01:03,560 --> 00:01:05,759 Speaker 3: so that means that it will be able to kind 22 00:01:05,760 --> 00:01:10,720 Speaker 3: of refocus on luxury in the turnaround at Gucci in particular, 23 00:01:11,319 --> 00:01:13,960 Speaker 3: and for Ander that means that it will expand its 24 00:01:14,000 --> 00:01:17,480 Speaker 3: portfolio of athletic brands and that it will be that 25 00:01:17,560 --> 00:01:19,880 Speaker 3: will enable it to kind of respond to this growing 26 00:01:20,240 --> 00:01:23,200 Speaker 3: demnfre athleisia around the world. And then for Puma, it 27 00:01:23,240 --> 00:01:26,600 Speaker 3: means having the backing of Anta for its turnaround effort. 28 00:01:26,680 --> 00:01:29,600 Speaker 3: So the company has struggled obviously quite a lot recently. 29 00:01:29,680 --> 00:01:33,120 Speaker 3: The shares are down before today, we're down more than 30 00:01:33,160 --> 00:01:36,080 Speaker 3: thirty percent over the last year, and it hasn't really 31 00:01:36,080 --> 00:01:39,400 Speaker 3: been able to sort of compete with Nike, with Adidas, 32 00:01:39,440 --> 00:01:42,080 Speaker 3: with kind of new entrants as well into that that market, 33 00:01:42,200 --> 00:01:46,000 Speaker 3: like on or like a Hokker for example. But the 34 00:01:46,040 --> 00:01:48,280 Speaker 3: CEO said that it was targeting a return to growth 35 00:01:48,320 --> 00:01:51,360 Speaker 3: by twenty twenty seven. So the fact that Anta believes 36 00:01:51,360 --> 00:01:54,080 Speaker 3: in that Puma story and that Puma turnaround story is 37 00:01:54,120 --> 00:01:57,000 Speaker 3: good news for that company, and that explains the well 38 00:01:57,040 --> 00:01:58,680 Speaker 3: the big jump in the shares that we had at 39 00:01:58,720 --> 00:02:01,200 Speaker 3: the start and now paired back a little bit, and 40 00:02:01,240 --> 00:02:03,600 Speaker 3: it also could pave the way for a full takeover 41 00:02:03,600 --> 00:02:05,680 Speaker 3: of Puma. So we'll have to look out for that 42 00:02:05,720 --> 00:02:06,040 Speaker 3: as well. 43 00:02:06,520 --> 00:02:08,639 Speaker 4: Yeah, Chloe, catch your breath there for a moment after 44 00:02:08,720 --> 00:02:10,639 Speaker 4: running in those Puma shoes to get here with it 45 00:02:10,680 --> 00:02:13,520 Speaker 4: that story too. But we're thinking more broadly about the 46 00:02:13,600 --> 00:02:17,480 Speaker 4: luxury sector as well. That gold and Sachs in basket 47 00:02:17,480 --> 00:02:20,360 Speaker 4: of luxury stock slumping eight point one percent this year, 48 00:02:20,400 --> 00:02:22,240 Speaker 4: one of the sectors that you know is being hit 49 00:02:22,280 --> 00:02:25,320 Speaker 4: by geopolitical tensions, questions of course of our Chinese consumer 50 00:02:25,400 --> 00:02:27,920 Speaker 4: demand as well. We're looking ahead towards the LVM HATE 51 00:02:27,919 --> 00:02:31,760 Speaker 4: results later on too. But Burbery and focus this morning 52 00:02:32,080 --> 00:02:34,160 Speaker 4: at what did we learn from that company? 53 00:02:34,800 --> 00:02:37,480 Speaker 3: Well, it was upgraded to by rating at Berkley's and 54 00:02:37,520 --> 00:02:40,079 Speaker 3: so there is a week after a reported sales that 55 00:02:40,160 --> 00:02:43,200 Speaker 3: were ahead of expectations, and so at the time that 56 00:02:43,240 --> 00:02:47,440 Speaker 3: boosted investor confidence in maybe a broader luxury market rebound, 57 00:02:47,440 --> 00:02:49,760 Speaker 3: which is a theory that will be tested later today 58 00:02:49,760 --> 00:02:53,040 Speaker 3: when we get those those LVMH earnings coming after the 59 00:02:53,120 --> 00:02:55,560 Speaker 3: close and those share prices in the sector, as you 60 00:02:55,639 --> 00:02:58,600 Speaker 3: just mentioned, have been under quite a lot of pressure recently. 61 00:02:58,639 --> 00:03:01,919 Speaker 3: There has been a lot of essions about the revival, 62 00:03:01,960 --> 00:03:04,280 Speaker 3: the potential revival and Chinese demand, and there have been 63 00:03:04,320 --> 00:03:08,200 Speaker 3: of course those renewed trade tensions geopolitical tensions that have 64 00:03:08,320 --> 00:03:11,080 Speaker 3: weighed on the sector. But then if we look at 65 00:03:11,080 --> 00:03:14,600 Speaker 3: Barbary in particular, what the Berclays analysts have been saying 66 00:03:14,680 --> 00:03:17,280 Speaker 3: is that this is a company that has a real 67 00:03:17,480 --> 00:03:20,520 Speaker 3: kind of really good turnaround story and under the new CEO, 68 00:03:20,560 --> 00:03:23,080 Speaker 3: it has been able to revive that growth. And so 69 00:03:23,440 --> 00:03:26,160 Speaker 3: the analyst said that they see fewer reasons to be 70 00:03:26,240 --> 00:03:29,240 Speaker 3: cautious about that company and about that turnaround as it 71 00:03:29,320 --> 00:03:32,880 Speaker 3: kind of progresses and settles in. And it also expects 72 00:03:32,880 --> 00:03:36,240 Speaker 3: Barbary will outpace growth from rivals in the sector. But 73 00:03:36,560 --> 00:03:38,520 Speaker 3: as I just mentioned, we'll have to see from lv 74 00:03:38,600 --> 00:03:41,000 Speaker 3: image what we actually get from them if they see 75 00:03:41,000 --> 00:03:44,000 Speaker 3: that similar revival and if they also get that boost. 76 00:03:44,320 --> 00:03:46,760 Speaker 1: Okay, well, sticking with the winners this sprning, we have 77 00:03:46,920 --> 00:03:49,160 Speaker 1: Cramswick those shouts up as well. What's going on. 78 00:03:49,360 --> 00:03:51,440 Speaker 3: Yeah, so it's a little bit less glamorous than Burbury. 79 00:03:51,520 --> 00:03:54,560 Speaker 3: Cranswick is a meat producer, but it is doing very well. 80 00:03:54,600 --> 00:03:56,760 Speaker 3: It expects profit to come in at the top end 81 00:03:57,040 --> 00:03:59,600 Speaker 3: of expectations, and that is thanks to really strong demand, 82 00:03:59,600 --> 00:04:03,840 Speaker 3: actually record performance over Christmas. So Christmas of course, tends 83 00:04:03,840 --> 00:04:06,920 Speaker 3: to be very positive for meat producers because of turkeys 84 00:04:06,960 --> 00:04:10,400 Speaker 3: and whatnot, But Cranswick is also benefiting from a longer 85 00:04:10,480 --> 00:04:14,440 Speaker 3: term protein trend with consumers really focused on how much 86 00:04:14,480 --> 00:04:18,560 Speaker 3: protein they're having and really increasing their consumption of meat 87 00:04:18,560 --> 00:04:21,640 Speaker 3: in particular, and big food companies like Neslie have been 88 00:04:21,680 --> 00:04:25,240 Speaker 3: trying to make all kinds of protein enhanced products. You know, 89 00:04:25,279 --> 00:04:28,320 Speaker 3: there's things like protein water now. But another kind of 90 00:04:28,360 --> 00:04:31,400 Speaker 3: big sector there's been a beneficiary of this protein trend 91 00:04:31,440 --> 00:04:34,400 Speaker 3: has been those kind of smaller, less well known companies 92 00:04:34,480 --> 00:04:37,880 Speaker 3: meat and dairy producers like Cranswig, which have been able 93 00:04:37,920 --> 00:04:40,920 Speaker 3: to actually really capitalize on that trend, and it has 94 00:04:40,960 --> 00:04:42,640 Speaker 3: been very positive for that company. 95 00:04:43,800 --> 00:04:47,840 Speaker 2: The Stock Movers Report from Bloomberg Radio. Check back with 96 00:04:47,920 --> 00:04:50,480 Speaker 2: us throughout the day for the latest roundup of companies 97 00:04:50,560 --> 00:04:53,640 Speaker 2: making news on Wall Street and for the latest market 98 00:04:53,680 --> 00:04:58,120 Speaker 2: moving headlines. 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