1 00:00:00,480 --> 00:00:03,040 Speaker 1: It's so many people in the music industry complaining about 2 00:00:03,040 --> 00:00:05,400 Speaker 1: what's going on right now, but they were in a 3 00:00:05,440 --> 00:00:08,160 Speaker 1: position where they could have changed it. I'd be like, 4 00:00:08,200 --> 00:00:10,880 Speaker 1: who's the person that came behind you? Who did you train? 5 00:00:11,160 --> 00:00:13,640 Speaker 1: Who did you mentor who did you teach? Who did 6 00:00:13,640 --> 00:00:16,599 Speaker 1: you employ? To feel that seat can do it the 7 00:00:16,720 --> 00:00:20,200 Speaker 1: right way. I got people to studios, thirty, we got engineers, 8 00:00:20,200 --> 00:00:23,160 Speaker 1: there's twenty one. We trying to move it forward and 9 00:00:23,239 --> 00:00:25,880 Speaker 1: not leave a big gap. Yeah. I don't want to 10 00:00:25,920 --> 00:00:28,880 Speaker 1: be sitting there and it's still about me in six 11 00:00:28,920 --> 00:00:29,680 Speaker 1: to ten years. 12 00:00:34,200 --> 00:00:36,479 Speaker 2: Everybody. Welcome to the episode of butter Nomics. I'm your host, 13 00:00:36,520 --> 00:00:39,839 Speaker 2: Brandon Butler, founder the CEO Buttery Tal and today we 14 00:00:39,960 --> 00:00:41,920 Speaker 2: got somebody special in the building. Man, Like you know 15 00:00:42,040 --> 00:00:45,080 Speaker 2: there there are some places in Atlanta that they're not 16 00:00:45,280 --> 00:00:49,440 Speaker 2: just legendaries, they're magical. And if you grow up in Atlanta, 17 00:00:50,640 --> 00:00:52,159 Speaker 2: you know what I'm about. You know about this place. 18 00:00:52,159 --> 00:00:53,199 Speaker 2: I'm a I'm about the name. 19 00:00:53,240 --> 00:00:53,360 Speaker 1: Man. 20 00:00:53,640 --> 00:00:56,400 Speaker 2: There's a good chance to just damn near. Any of 21 00:00:56,400 --> 00:00:58,440 Speaker 2: your favorite artists and any your favorite songs have come 22 00:00:58,440 --> 00:01:00,640 Speaker 2: through this place, have come out of this place. And 23 00:01:00,920 --> 00:01:03,200 Speaker 2: today we're gonna get into it. Man, we got the 24 00:01:03,200 --> 00:01:06,840 Speaker 2: one and only mister Kurs Daniel, the third of Patchworks Studios. 25 00:01:06,880 --> 00:01:07,039 Speaker 1: Bro. 26 00:01:07,120 --> 00:01:08,119 Speaker 2: How you doing this morning, man? 27 00:01:08,280 --> 00:01:09,760 Speaker 1: Man, I'm doing great. I'm smiling. 28 00:01:09,920 --> 00:01:10,560 Speaker 2: Look at you. Man. 29 00:01:11,319 --> 00:01:14,640 Speaker 1: It's very rare that stuff stops enough so you can 30 00:01:14,720 --> 00:01:16,760 Speaker 1: sit down and hear stuff like that. I always hear 31 00:01:16,800 --> 00:01:19,800 Speaker 1: people going on shows and they always talk about that. 32 00:01:19,760 --> 00:01:22,720 Speaker 1: It was a good intro, and I'm excited. I mean, 33 00:01:22,760 --> 00:01:24,399 Speaker 1: if you if you know that much and you about 34 00:01:24,400 --> 00:01:26,200 Speaker 1: to tell these stories, I'm here for it. 35 00:01:26,360 --> 00:01:28,520 Speaker 2: Hey, man, Look I appreciate you pulling up. Man, So 36 00:01:28,760 --> 00:01:29,480 Speaker 2: this is what we're gonna do. 37 00:01:29,560 --> 00:01:29,680 Speaker 1: Man. 38 00:01:29,680 --> 00:01:32,479 Speaker 2: I mean again, Patchwork is definitely I don't know y'all. 39 00:01:32,480 --> 00:01:34,160 Speaker 2: I don't know if y'all have historic plaque. I'm just 40 00:01:34,200 --> 00:01:35,880 Speaker 2: saying we need to get like historic plaque or something 41 00:01:35,920 --> 00:01:39,200 Speaker 2: out there. Man. That because because again most of the 42 00:01:39,319 --> 00:01:41,679 Speaker 2: most of the classics, especially from Atlanta just all over 43 00:01:41,680 --> 00:01:43,480 Speaker 2: the place have come out of that that studio over 44 00:01:43,520 --> 00:01:45,240 Speaker 2: the years, man, and y'all have done some amazing stuff. 45 00:01:45,240 --> 00:01:48,200 Speaker 2: Like I said, it's not just legendaries magical, but what 46 00:01:48,280 --> 00:01:51,160 Speaker 2: I did, so what I do with all my guests, Man, 47 00:01:51,320 --> 00:01:53,440 Speaker 2: I love this. People say, you know, tell me about yourself, 48 00:01:53,440 --> 00:01:55,720 Speaker 2: give me some background doing a little different over here. 49 00:01:55,760 --> 00:01:57,520 Speaker 2: You know, we got we got a little tech infused 50 00:01:57,560 --> 00:01:59,720 Speaker 2: than what we do. We mix it up so well 51 00:01:59,720 --> 00:02:02,880 Speaker 2: that I went on chat cheapt oh lord, and I said, 52 00:02:02,960 --> 00:02:07,000 Speaker 2: Chat GPT, write me a quick bio and introduction of 53 00:02:07,080 --> 00:02:08,600 Speaker 2: mister Curtis Daye the Third. And this is what it 54 00:02:08,680 --> 00:02:10,400 Speaker 2: came back and says, I'm gonna tell you what chat 55 00:02:10,440 --> 00:02:11,200 Speaker 2: is saying about you. 56 00:02:11,200 --> 00:02:14,280 Speaker 1: You tell me talking about the studio or me? You okay, 57 00:02:14,280 --> 00:02:18,239 Speaker 1: I've never even googled myself. Man, we go, it talks 58 00:02:18,240 --> 00:02:19,840 Speaker 1: about this a little bit, and you tell me it's 59 00:02:19,840 --> 00:02:22,120 Speaker 1: the right person. It's the right person. I double checked it, 60 00:02:22,280 --> 00:02:23,960 Speaker 1: so we got me say this real quick. So one 61 00:02:24,000 --> 00:02:27,840 Speaker 1: time I had two Airbnb properties in the Atlantic station, 62 00:02:27,919 --> 00:02:31,440 Speaker 1: probably for like fourteen years, and I never knew that 63 00:02:31,480 --> 00:02:35,680 Speaker 1: people was reviewing me, and so I was considered whatever 64 00:02:35,720 --> 00:02:37,920 Speaker 1: you call it, a superhoust. And then one day I 65 00:02:38,000 --> 00:02:41,640 Speaker 1: clicked man, like fifty reviews of people saying nice stuff 66 00:02:41,639 --> 00:02:44,720 Speaker 1: about me, and I never knew that. So I'm interested 67 00:02:44,720 --> 00:02:47,680 Speaker 1: in what this chat GTP had to say about me. 68 00:02:48,200 --> 00:02:48,679 Speaker 1: I want to hear it. 69 00:02:48,720 --> 00:02:50,520 Speaker 2: Well, you know what, that just shows that you do 70 00:02:50,600 --> 00:02:52,800 Speaker 2: good work. You do good business. If you're doing good working, 71 00:02:52,800 --> 00:02:55,080 Speaker 2: you don't even know what people saying good stuff about you. 72 00:02:55,080 --> 00:02:56,720 Speaker 2: You know, fulks to be nervous about the bad stuff 73 00:02:56,760 --> 00:02:58,280 Speaker 2: like you, like I ain't got nothing to worry about. 74 00:02:58,280 --> 00:02:59,639 Speaker 2: But when you pull it up, you got all these 75 00:02:59,680 --> 00:03:03,400 Speaker 2: five star reviews. Man, Like that shows that shows what 76 00:03:03,400 --> 00:03:04,920 Speaker 2: you're really doing over there. Brother. So this is what 77 00:03:04,919 --> 00:03:06,840 Speaker 2: it says. This says mister Curtis Day the third is 78 00:03:06,919 --> 00:03:09,920 Speaker 2: co owner and driving force behind Patrick Recording Studio, at 79 00:03:10,000 --> 00:03:13,000 Speaker 2: legendary Atlanta institution that has shaped the sound of hip 80 00:03:13,040 --> 00:03:16,440 Speaker 2: hop for over three decades. Under his leadership, Patrick is 81 00:03:16,480 --> 00:03:19,960 Speaker 2: recorded and mixed music for out artists like outcasts, Ti, 82 00:03:20,160 --> 00:03:23,200 Speaker 2: g Z, Beyonce and hundreds more, earning more than two 83 00:03:23,320 --> 00:03:26,200 Speaker 2: hundred Golden Platinum plaques along the way. We'll begin as 84 00:03:26,240 --> 00:03:28,359 Speaker 2: a small studio space in nineteen ninety five is going 85 00:03:28,360 --> 00:03:30,799 Speaker 2: to a state of the art facility known for technical excellence, 86 00:03:31,080 --> 00:03:33,959 Speaker 2: creative energy, and its deep ties to the Atlanta music community. 87 00:03:34,280 --> 00:03:36,720 Speaker 2: Beyond the booth, Curtis also leads I Do Music, a 88 00:03:36,760 --> 00:03:40,560 Speaker 2: nonprofit that helps expiring artists and industry professionals gain knowledge 89 00:03:40,600 --> 00:03:43,720 Speaker 2: and tools to thrive in music, whether he's running sessions, 90 00:03:43,760 --> 00:03:47,200 Speaker 2: mentoring the next generation, or organizing Patchwork's annual music festival 91 00:03:47,240 --> 00:03:50,520 Speaker 2: in five k. He remains focused on one mission, building 92 00:03:50,600 --> 00:03:51,880 Speaker 2: real community through music. 93 00:03:52,720 --> 00:03:53,240 Speaker 1: That's good. 94 00:03:53,960 --> 00:03:55,360 Speaker 2: I agree with that, that's on point. 95 00:03:55,680 --> 00:03:58,600 Speaker 1: Yeah, yeah, yeah, yeah. I believe in helping people. Man, 96 00:03:58,600 --> 00:04:03,960 Speaker 1: we want to be great. Three decades man, it's emotional, man, honestly, 97 00:04:04,080 --> 00:04:07,240 Speaker 1: I mean I just be telling people it's a joke, 98 00:04:07,280 --> 00:04:10,440 Speaker 1: but yeah, thirty years and they like to me. I 99 00:04:10,480 --> 00:04:12,760 Speaker 1: always say they like dog gears because dog gears are 100 00:04:12,800 --> 00:04:17,200 Speaker 1: multiplier by seven. But you know, we've been dealing with 101 00:04:17,360 --> 00:04:22,000 Speaker 1: all kind of special clienteles, so it's been a grind. Yeah, yeah, yeah, 102 00:04:22,080 --> 00:04:24,960 Speaker 1: it's real. I'll be looking at that. I kind of 103 00:04:25,040 --> 00:04:27,560 Speaker 1: like the way I give a perspective of every year 104 00:04:27,600 --> 00:04:31,159 Speaker 1: when we celebrate. I literally just make a post and 105 00:04:31,200 --> 00:04:34,920 Speaker 1: write out every year nineteen ninety five, ninety six, literally 106 00:04:35,000 --> 00:04:37,280 Speaker 1: just write it out, and then when you see it, 107 00:04:37,279 --> 00:04:39,920 Speaker 1: it kind of it means something I look at each 108 00:04:39,960 --> 00:04:43,320 Speaker 1: year like a championship banner. So every year I go 109 00:04:43,360 --> 00:04:45,480 Speaker 1: into the arena and update it and hang another one 110 00:04:45,560 --> 00:04:48,360 Speaker 1: up there that were sitting up there, and then I'm 111 00:04:48,400 --> 00:04:51,159 Speaker 1: most happy about it because it's super hard to kind 112 00:04:51,160 --> 00:04:54,120 Speaker 1: of be considered one of the best in the country 113 00:04:54,200 --> 00:04:57,000 Speaker 1: or in your region, but it's even harder to stay there. 114 00:04:57,160 --> 00:04:59,760 Speaker 1: And I feel like we've been we've been sitting up 115 00:04:59,760 --> 00:05:02,000 Speaker 1: there for a minute. So yeah, it's real. 116 00:05:02,320 --> 00:05:04,720 Speaker 2: Yeah, man, Look, there's there's there's some places that again 117 00:05:04,720 --> 00:05:06,360 Speaker 2: are just like iconic legendary. 118 00:05:06,400 --> 00:05:06,560 Speaker 1: You know. 119 00:05:06,600 --> 00:05:09,880 Speaker 2: I think Barry Gordy in Detroit back of the day, 120 00:05:09,920 --> 00:05:12,440 Speaker 2: you know what I'm saying, Or Nashville and people think 121 00:05:12,480 --> 00:05:15,160 Speaker 2: I'm like yo, they're like Atlanta Patchwork to me is 122 00:05:15,200 --> 00:05:17,799 Speaker 2: like one of those places where just legendary and music 123 00:05:17,839 --> 00:05:18,520 Speaker 2: has come out of. 124 00:05:19,000 --> 00:05:21,159 Speaker 1: Yeah. Yeah, you like you may be thinking like where 125 00:05:21,200 --> 00:05:23,560 Speaker 1: that One of the bigger studios is Abbey Road, where 126 00:05:23,560 --> 00:05:27,279 Speaker 1: the Beatles were at, and I was blown away. Probably 127 00:05:27,279 --> 00:05:29,880 Speaker 1: about six years ago. They called me from Abby Road 128 00:05:30,760 --> 00:05:32,920 Speaker 1: and they were trying to get some advice and try 129 00:05:33,000 --> 00:05:35,000 Speaker 1: to figure out how we were doing all the things 130 00:05:35,000 --> 00:05:37,080 Speaker 1: that we were doing, because he said they were running 131 00:05:37,080 --> 00:05:40,000 Speaker 1: into an issue where people were viewing them as a 132 00:05:40,160 --> 00:05:42,920 Speaker 1: historic place, but they weren't getting a lot of younger 133 00:05:42,920 --> 00:05:45,400 Speaker 1: and new people, and people thought that they were inaccessible. 134 00:05:46,040 --> 00:05:47,840 Speaker 1: So we talked about some of the stuff that we 135 00:05:47,880 --> 00:05:50,839 Speaker 1: was doing and I was just shocked that they knew 136 00:05:50,839 --> 00:05:52,240 Speaker 1: who we were, you know what I mean? 137 00:05:52,279 --> 00:05:54,400 Speaker 2: And I was cool, what do you think some of 138 00:05:54,400 --> 00:05:56,520 Speaker 2: the secret sauces behind it? It makes it makes it 139 00:05:56,520 --> 00:05:59,039 Speaker 2: so special? Is an attention to detail? Is it? You know? 140 00:05:59,120 --> 00:06:00,560 Speaker 2: Is it something in the water over there? Like what 141 00:06:00,640 --> 00:06:01,640 Speaker 2: makes patchwork different? 142 00:06:02,200 --> 00:06:05,599 Speaker 1: I mean for us, I tell people, it's kind of 143 00:06:05,640 --> 00:06:09,920 Speaker 1: like we really didn't come in like everybody else, meaning 144 00:06:10,000 --> 00:06:14,520 Speaker 1: that a lot of these studios and organizations were funded 145 00:06:14,560 --> 00:06:17,240 Speaker 1: by either a record label or a production deal or 146 00:06:17,400 --> 00:06:21,359 Speaker 1: artist or producer or something. But they took somebody else's money. 147 00:06:21,400 --> 00:06:24,840 Speaker 1: Somebody else funded it. We didn't do that, and so 148 00:06:24,880 --> 00:06:26,719 Speaker 1: it kind of it reminds me like one time I 149 00:06:26,839 --> 00:06:30,839 Speaker 1: was over in Bermuda. We were Jamaica to Bermuda, and 150 00:06:30,839 --> 00:06:33,160 Speaker 1: it was a huge difference. I'll tell people. When we 151 00:06:33,160 --> 00:06:35,880 Speaker 1: were in Jamaica, when you go outside the walls of 152 00:06:35,880 --> 00:06:38,960 Speaker 1: the resort, it's a lot of people running up trying 153 00:06:38,960 --> 00:06:41,360 Speaker 1: to get you to get donations and do different stuff. 154 00:06:41,400 --> 00:06:44,360 Speaker 1: And Bermuda wasn't like that. And I asked the guy, 155 00:06:44,400 --> 00:06:45,960 Speaker 1: I said, man, what is that? He said, Man, we 156 00:06:45,960 --> 00:06:49,320 Speaker 1: were never we were never slaves here. The people from 157 00:06:49,320 --> 00:06:51,640 Speaker 1: Bermuda were bought over by the King and Queen to 158 00:06:51,680 --> 00:06:56,479 Speaker 1: be carpenter's electricians, trade people at very low unemployment and 159 00:06:56,560 --> 00:06:59,640 Speaker 1: highly educated. And so for me, I always be like, man, 160 00:06:59,680 --> 00:07:03,159 Speaker 1: we never slaves, kind of like not to desensitize that, 161 00:07:03,240 --> 00:07:06,000 Speaker 1: but we never took nobody else's money. We didn't get 162 00:07:06,000 --> 00:07:08,320 Speaker 1: any money from a record label. We didn't have a 163 00:07:08,360 --> 00:07:10,840 Speaker 1: super producer that was on our staff that was making 164 00:07:10,880 --> 00:07:13,800 Speaker 1: people come over there, or a super engineer. So our 165 00:07:13,840 --> 00:07:16,880 Speaker 1: stuff has been different because it wasn't given to us, 166 00:07:17,040 --> 00:07:20,440 Speaker 1: and we literally built it from when you hear people 167 00:07:20,520 --> 00:07:22,840 Speaker 1: say we started in a small house, we started in 168 00:07:22,880 --> 00:07:27,520 Speaker 1: the house, and so ours is different because we didn't cheat. 169 00:07:27,920 --> 00:07:30,640 Speaker 1: We did it the hard way and it took us longer. 170 00:07:31,480 --> 00:07:33,360 Speaker 1: And like I tell people, it's like a tree man. 171 00:07:33,600 --> 00:07:35,520 Speaker 1: Most people want to get a full grown tree and 172 00:07:35,560 --> 00:07:37,080 Speaker 1: put it in the ground and as soon as the 173 00:07:37,200 --> 00:07:40,680 Speaker 1: storm it blow over. We was growing our roots, you know, 174 00:07:40,760 --> 00:07:43,200 Speaker 1: for the first ten to fifteen years, so that when things, 175 00:07:43,800 --> 00:07:46,560 Speaker 1: when storms come, it might blow the fruit off the tree, 176 00:07:46,560 --> 00:07:49,400 Speaker 1: but it just replenishes it. So we we different. Our 177 00:07:49,480 --> 00:07:52,760 Speaker 1: foundation is different. And so just like they tell somebody 178 00:07:52,800 --> 00:07:56,600 Speaker 1: that somebody the most dangerous things, people think are is 179 00:07:56,680 --> 00:07:59,680 Speaker 1: beneficial of somebody that feeds you every day, But I 180 00:07:59,800 --> 00:08:01,640 Speaker 1: tell you, the same person that feeds you every day 181 00:08:01,640 --> 00:08:03,480 Speaker 1: as the one that can starve you to death, right. 182 00:08:03,600 --> 00:08:05,680 Speaker 1: And we never let nobody feed us. We got it 183 00:08:05,720 --> 00:08:06,160 Speaker 1: on our own. 184 00:08:06,760 --> 00:08:09,000 Speaker 2: What do you remember most about that time back in 185 00:08:09,200 --> 00:08:11,680 Speaker 2: you know, ninety five, when y'all launched from a small house, Like, 186 00:08:11,720 --> 00:08:14,520 Speaker 2: what things do you even? Sometimes these are kind of 187 00:08:14,520 --> 00:08:17,320 Speaker 2: connect the dots looking backwards, So like, what things do 188 00:08:17,360 --> 00:08:20,720 Speaker 2: you see now from where you sit to where back 189 00:08:20,720 --> 00:08:22,400 Speaker 2: in nineteen ninety five? Maybe because you were so much 190 00:08:22,400 --> 00:08:24,440 Speaker 2: in it you didn't notice, but like that was kind 191 00:08:24,440 --> 00:08:26,160 Speaker 2: of the seeds and some of the magic that they 192 00:08:26,280 --> 00:08:28,400 Speaker 2: have given y'all over three decades of success. 193 00:08:28,600 --> 00:08:31,240 Speaker 1: Well, the first thing that I noticed, or that I 194 00:08:31,320 --> 00:08:34,520 Speaker 1: looked back and see that we were we were doing 195 00:08:34,600 --> 00:08:37,280 Speaker 1: things that I maybe didn't know the terminology or what 196 00:08:37,360 --> 00:08:41,800 Speaker 1: it was, but for instance, I knew who our customers 197 00:08:42,280 --> 00:08:45,160 Speaker 1: were and who they weren't. And so at the time 198 00:08:45,240 --> 00:08:47,559 Speaker 1: I'm twenty three, I used to love going in the 199 00:08:47,600 --> 00:08:49,679 Speaker 1: au Center. I came here because of the freak Nick, 200 00:08:49,800 --> 00:08:52,760 Speaker 1: so I was at every party. But even when I 201 00:08:52,800 --> 00:08:54,720 Speaker 1: went to the party, I went to the au center. 202 00:08:54,760 --> 00:08:56,920 Speaker 1: I would never hand the flyer out or a business 203 00:08:56,960 --> 00:09:00,080 Speaker 1: card or brochure because I was like, no matter how 204 00:09:00,120 --> 00:09:03,480 Speaker 1: much they liked the studio, these aren't our clients. So 205 00:09:03,520 --> 00:09:05,600 Speaker 1: that was one thing, and so we always just did 206 00:09:05,679 --> 00:09:08,439 Speaker 1: For thirty years we still haven't done an ad or commercial. 207 00:09:08,760 --> 00:09:11,640 Speaker 1: We just did direct marketing to the labels producers and 208 00:09:11,679 --> 00:09:14,920 Speaker 1: stuff like that. So that was huge. I always say 209 00:09:15,280 --> 00:09:18,400 Speaker 1: the biggest part it ain't knowing who our clients were. 210 00:09:18,480 --> 00:09:21,240 Speaker 1: It was knowing who they weren't, so I didn't waste 211 00:09:21,240 --> 00:09:23,839 Speaker 1: time with them. The other thing that we did our 212 00:09:23,960 --> 00:09:26,760 Speaker 1: very first you know, client was outcast and it was 213 00:09:27,600 --> 00:09:30,760 Speaker 1: by way of organized noise and DD. But when I 214 00:09:30,800 --> 00:09:34,080 Speaker 1: look at now, what people do these businesses by suites 215 00:09:34,280 --> 00:09:38,800 Speaker 1: at these games hockey, basketball, football, and they take their 216 00:09:38,880 --> 00:09:42,439 Speaker 1: clients out to entertain them and woo them and get business. 217 00:09:42,480 --> 00:09:45,120 Speaker 1: Well I didn't know we was doing that, but that's 218 00:09:45,160 --> 00:09:48,120 Speaker 1: how I got organized noise because they were Falcon fans 219 00:09:48,160 --> 00:09:50,000 Speaker 1: and I ended up having to get like twenty three 220 00:09:50,000 --> 00:09:52,600 Speaker 1: tickets from Bob. We went to the game, set them 221 00:09:52,640 --> 00:09:55,480 Speaker 1: in the front row, Bob Gaden Jersey signed it. We 222 00:09:55,559 --> 00:09:58,280 Speaker 1: went back to the studio and started working. So those 223 00:09:58,320 --> 00:10:00,240 Speaker 1: two things, Like when I look back, I said, man, 224 00:10:00,280 --> 00:10:04,480 Speaker 1: that's what people be doing now. Yeah, they identify their clients. 225 00:10:04,960 --> 00:10:07,760 Speaker 1: They don't waste time on people who I mean, I'm like, 226 00:10:07,800 --> 00:10:10,880 Speaker 1: these girls look great, but man, no matter how much 227 00:10:11,000 --> 00:10:13,640 Speaker 1: they like this studio, they ain't my customers. They don't 228 00:10:13,679 --> 00:10:15,880 Speaker 1: have the money to pay, and so I didn't waste 229 00:10:15,920 --> 00:10:17,840 Speaker 1: that time on them. So those two things I think 230 00:10:17,840 --> 00:10:22,360 Speaker 1: are crucial. The biggest thing is realizing who weren't our 231 00:10:22,440 --> 00:10:24,600 Speaker 1: customers and I didn't waste time on those people. 232 00:10:24,760 --> 00:10:26,520 Speaker 2: So who are your customers in Like what kind of 233 00:10:26,559 --> 00:10:29,080 Speaker 2: clients and customers do you like to you know, primarily 234 00:10:29,080 --> 00:10:29,440 Speaker 2: go after. 235 00:10:29,520 --> 00:10:34,760 Speaker 1: So my customers now are basically their artists and producers 236 00:10:35,360 --> 00:10:39,400 Speaker 1: that basically they always say they've tried to do everything 237 00:10:39,480 --> 00:10:42,360 Speaker 1: on their own per se, like they've tried to record somewhere, 238 00:10:42,720 --> 00:10:45,480 Speaker 1: they tried to mix somewhere, they tried to master somewhere, 239 00:10:46,040 --> 00:10:48,760 Speaker 1: and people like their music. They be like, you dope, 240 00:10:49,400 --> 00:10:53,720 Speaker 1: But sonically their records ain't hitting they when they put 241 00:10:53,760 --> 00:10:56,560 Speaker 1: their songs on, it won't shake the rear view mirror 242 00:10:56,600 --> 00:10:59,840 Speaker 1: in their car. So my customers come to me after 243 00:11:00,120 --> 00:11:03,000 Speaker 1: and untried everything. They like, I'm dope. I know I'm dope, 244 00:11:03,200 --> 00:11:05,520 Speaker 1: but my sound don't sound right. So I usually get 245 00:11:05,559 --> 00:11:09,680 Speaker 1: people that have been fumbling around trying stuff. They figured 246 00:11:09,679 --> 00:11:12,439 Speaker 1: out who they are and what type of music they're making, 247 00:11:12,840 --> 00:11:15,680 Speaker 1: but sonically they need help. So we always look at 248 00:11:15,760 --> 00:11:18,960 Speaker 1: it like there's a technical side which we profile. We 249 00:11:19,000 --> 00:11:21,840 Speaker 1: always say the customer is responsible for the creative stuff. 250 00:11:22,120 --> 00:11:25,000 Speaker 1: They bring the creative, but it's our responsibility for the 251 00:11:25,080 --> 00:11:28,520 Speaker 1: technical and the sonics. So my customers are people that 252 00:11:28,600 --> 00:11:32,840 Speaker 1: have been working in home studios paying thirty five fifty 253 00:11:32,840 --> 00:11:35,920 Speaker 1: five sixty five dollars an hour. All their friends think 254 00:11:35,960 --> 00:11:39,040 Speaker 1: they dope, but when they go from that Rick Cross 255 00:11:39,080 --> 00:11:42,680 Speaker 1: record today record, it falls off and they frustrated. So 256 00:11:42,800 --> 00:11:45,040 Speaker 1: now they're like, man, I just need my sound right, 257 00:11:45,080 --> 00:11:46,240 Speaker 1: and they come to us for that. 258 00:11:46,559 --> 00:11:48,600 Speaker 2: How's that is that? Now? Is that your background? 259 00:11:48,640 --> 00:11:48,679 Speaker 1: Like? 260 00:11:48,720 --> 00:11:50,600 Speaker 2: How did you get to that place to where you know? 261 00:11:50,640 --> 00:11:53,560 Speaker 2: Not only again, people come out sometimes kind of say 262 00:11:53,559 --> 00:11:55,400 Speaker 2: like there's a certain sound that comes out of certain areas. 263 00:11:55,440 --> 00:11:57,439 Speaker 2: It just kind of feels a certain way, Like how 264 00:11:57,440 --> 00:12:00,199 Speaker 2: did you develop that over the years trialing there? 265 00:12:00,640 --> 00:12:03,280 Speaker 1: I mean, you know, we our rooms weren't built properly. 266 00:12:03,559 --> 00:12:06,640 Speaker 1: That's why we know so much now, I mean, but 267 00:12:07,080 --> 00:12:10,120 Speaker 1: but I knew it wasn't. I learned that it wasn't. 268 00:12:10,640 --> 00:12:12,920 Speaker 1: And I always tell people that I believe that there's 269 00:12:12,960 --> 00:12:16,280 Speaker 1: a place for every room. I think the issue is 270 00:12:16,280 --> 00:12:19,480 Speaker 1: when you overstate your capabilities. So again I knew what 271 00:12:19,559 --> 00:12:22,480 Speaker 1: we couldn't do, so we started off telling our clients 272 00:12:22,880 --> 00:12:25,360 Speaker 1: we're only a recording studio. We don't do any mixing 273 00:12:25,480 --> 00:12:29,240 Speaker 1: or mastering. Our rooms are tuned, we can't really hear 274 00:12:29,280 --> 00:12:32,480 Speaker 1: the records. So we just did a whole bunch of recording. 275 00:12:33,000 --> 00:12:36,320 Speaker 1: And then some of our clients they would like the 276 00:12:36,320 --> 00:12:39,240 Speaker 1: way our rough mixes sounded and they would be like, 277 00:12:39,320 --> 00:12:41,200 Speaker 1: we want to use this, So we started kind of 278 00:12:41,240 --> 00:12:45,840 Speaker 1: doing that. But again, we never overstated our capabilities because 279 00:12:45,880 --> 00:12:48,040 Speaker 1: I didn't want to be like, hey, we're a mixed 280 00:12:48,040 --> 00:12:50,520 Speaker 1: studio and then they go to this world class facility 281 00:12:50,520 --> 00:12:53,040 Speaker 1: that's really a mixed studio and compare it. Then they 282 00:12:53,040 --> 00:12:55,559 Speaker 1: would have something negative to say about us. So we 283 00:12:56,240 --> 00:12:59,199 Speaker 1: just stayed in our lane. Again, we knew what we 284 00:12:59,200 --> 00:13:01,720 Speaker 1: were good at. So our first goal was to become 285 00:13:02,160 --> 00:13:06,600 Speaker 1: the best recording studio in the Southeast. That's it. And 286 00:13:06,679 --> 00:13:10,160 Speaker 1: then you know, once we got known for recording and 287 00:13:10,280 --> 00:13:12,920 Speaker 1: people began to trust us and like the way we worked. 288 00:13:13,360 --> 00:13:16,440 Speaker 1: Then they start saying, hey, man I wish y'all would 289 00:13:16,440 --> 00:13:18,440 Speaker 1: do mixing, so we don't have to go over here. 290 00:13:18,600 --> 00:13:21,400 Speaker 1: So then we added a mixing room so we're recording 291 00:13:21,400 --> 00:13:23,480 Speaker 1: and mixing. Then people would be like, at this time, 292 00:13:23,520 --> 00:13:26,800 Speaker 1: man I wish y'all did CD duplication. We started kicking 293 00:13:26,800 --> 00:13:30,400 Speaker 1: out three thousand CDs a day. Then our clients was like, man, 294 00:13:31,440 --> 00:13:34,520 Speaker 1: y'all doing the recording, the mixing, and you're doing the CDs. 295 00:13:35,520 --> 00:13:37,480 Speaker 1: We like working with you. We wish y'all would do 296 00:13:37,480 --> 00:13:40,400 Speaker 1: a mastering studio, so we added that and then the paperwork. 297 00:13:40,480 --> 00:13:43,640 Speaker 1: So my thought was, let's be great at something like 298 00:13:43,720 --> 00:13:47,080 Speaker 1: they always tell people the grocery stores put the meat 299 00:13:47,120 --> 00:13:49,160 Speaker 1: on sale to get you in the door, and then 300 00:13:49,200 --> 00:13:50,920 Speaker 1: they hit you over the head with the wind decks 301 00:13:50,960 --> 00:13:53,679 Speaker 1: and the cleaning things. So our calling thing was we 302 00:13:53,720 --> 00:13:56,720 Speaker 1: wanted to be the best recording studio, and then we 303 00:13:56,760 --> 00:14:00,120 Speaker 1: wanted to build trust with our customers. And then if 304 00:14:00,120 --> 00:14:02,360 Speaker 1: we sell in studio time and they like us and 305 00:14:02,440 --> 00:14:04,400 Speaker 1: they see something else in there, they want to buy it, 306 00:14:04,440 --> 00:14:07,480 Speaker 1: and then we provided that. So typically the only way 307 00:14:07,600 --> 00:14:10,920 Speaker 1: we're here thirty years, and I can probably tell you 308 00:14:10,960 --> 00:14:13,760 Speaker 1: we only really do seven things. And the only way 309 00:14:13,800 --> 00:14:15,880 Speaker 1: to get me to do another thing is if my 310 00:14:16,040 --> 00:14:19,520 Speaker 1: customers keep demanding it or saying that I wish you 311 00:14:19,560 --> 00:14:20,760 Speaker 1: were from this service. 312 00:14:21,040 --> 00:14:22,880 Speaker 2: Yeah. No, that's how you build it out. I think again, 313 00:14:23,600 --> 00:14:24,920 Speaker 2: even when it comes to you know, with you from 314 00:14:24,920 --> 00:14:26,920 Speaker 2: a content we do from a content standpoint, right, Like, 315 00:14:26,960 --> 00:14:29,040 Speaker 2: it's one thing for me to guess what people want, 316 00:14:29,440 --> 00:14:31,800 Speaker 2: it's another thing for me actually ask people right and 317 00:14:31,840 --> 00:14:34,680 Speaker 2: listen to what the audiences and people are amazed. It's like, 318 00:14:34,720 --> 00:14:37,680 Speaker 2: well how did that hit? I'm like, well, here's the thing, y'all. 319 00:14:37,920 --> 00:14:41,160 Speaker 2: By definition, that's actually what marketing is like. Marketing is 320 00:14:41,200 --> 00:14:44,920 Speaker 2: actually listening and doing the research and understanding what your 321 00:14:44,960 --> 00:14:47,600 Speaker 2: audience wants and then giving it to them. You're taking 322 00:14:47,600 --> 00:14:50,200 Speaker 2: it to the market. People a lot of times get 323 00:14:50,240 --> 00:14:52,600 Speaker 2: marketing and advertising confused. You know what I mean, it's 324 00:14:52,600 --> 00:14:56,120 Speaker 2: two different things. Marketing is understanding what your customers want, 325 00:14:56,680 --> 00:14:59,680 Speaker 2: making that product, doing the research, the design, whatever. That 326 00:14:59,760 --> 00:15:02,360 Speaker 2: is the service you know, getting, whether it's mastering or 327 00:15:02,360 --> 00:15:06,080 Speaker 2: CD duplication unders I'm sure you were asking them questions absolutely, 328 00:15:06,160 --> 00:15:07,920 Speaker 2: what about you know mastering? Do you want to do 329 00:15:07,960 --> 00:15:09,720 Speaker 2: what about CD duplication? Do you want? 330 00:15:09,800 --> 00:15:09,960 Speaker 1: Right? 331 00:15:10,000 --> 00:15:13,040 Speaker 2: And then when you literally create a thing for people 332 00:15:13,400 --> 00:15:15,160 Speaker 2: and all of a sudden it jumps off. It's like, yeah, 333 00:15:15,160 --> 00:15:17,600 Speaker 2: because I knew they wanted this. That's the marketing side. 334 00:15:17,720 --> 00:15:20,160 Speaker 2: And if you're doing the marketing right, the promotion advertising 335 00:15:20,240 --> 00:15:21,120 Speaker 2: is a whole lot easier. 336 00:15:21,240 --> 00:15:21,440 Speaker 1: Yeah. 337 00:15:21,480 --> 00:15:22,760 Speaker 2: And so it sounds like y'all hit the mark on 338 00:15:22,800 --> 00:15:25,000 Speaker 2: the marketing side and really listen to your audience a lot. 339 00:15:25,040 --> 00:15:27,160 Speaker 2: And that's what built that trust. And that's why you 340 00:15:27,240 --> 00:15:29,920 Speaker 2: got outcasts and Organized Noise and these folks coming to 341 00:15:29,960 --> 00:15:32,200 Speaker 2: you all right out the gate because you really built 342 00:15:32,240 --> 00:15:35,120 Speaker 2: those relationships. Like what have you learned about relationships? You know? 343 00:15:35,200 --> 00:15:36,360 Speaker 2: Over the over the last coming. 344 00:15:36,680 --> 00:15:40,400 Speaker 1: They like I said, our first relationship meaningful was you know, 345 00:15:42,240 --> 00:15:45,720 Speaker 1: was with D D and Organized Noise. And again we 346 00:15:45,840 --> 00:15:48,920 Speaker 1: came in saying we're a new studio. You guys been 347 00:15:48,960 --> 00:15:52,600 Speaker 1: recorded in New York, LA and Miami. We don't know everything, 348 00:15:53,200 --> 00:15:56,000 Speaker 1: but we're willing to listen and learn and give you 349 00:15:56,000 --> 00:15:58,560 Speaker 1: guys every So when she would be like, hey, studios, 350 00:15:58,600 --> 00:16:00,120 Speaker 1: you got to have a runner, we would get the 351 00:16:00,200 --> 00:16:02,480 Speaker 1: runner to go get their food. Hey, they need a 352 00:16:02,520 --> 00:16:05,160 Speaker 1: place to smoke. We made a smoke room. Hey man, 353 00:16:05,200 --> 00:16:07,320 Speaker 1: you got to have video games. We did that. She 354 00:16:07,440 --> 00:16:09,920 Speaker 1: was like, you need vending machines. That killed us. We 355 00:16:10,000 --> 00:16:12,440 Speaker 1: got some vending machines. And then you know, we had 356 00:16:12,480 --> 00:16:16,000 Speaker 1: a situation where one of our engineers made a mistake 357 00:16:16,080 --> 00:16:19,600 Speaker 1: and they I think they erased one of Kujo's versus 358 00:16:20,160 --> 00:16:22,920 Speaker 1: and Rico Nem didn't want to come back, but because 359 00:16:22,960 --> 00:16:26,560 Speaker 1: of the relationship, Didi was like, give them another shot, 360 00:16:26,680 --> 00:16:30,240 Speaker 1: and we made it past that. But the relationships matter 361 00:16:30,440 --> 00:16:32,720 Speaker 1: all the time, that's what it is. And so for us, 362 00:16:32,760 --> 00:16:36,720 Speaker 1: we came end up game realizing that we don't sell 363 00:16:36,760 --> 00:16:40,120 Speaker 1: studio time, we sell customer service. And I would always 364 00:16:40,120 --> 00:16:42,200 Speaker 1: be like, anybody gonna look at us and they're gonna 365 00:16:42,200 --> 00:16:44,280 Speaker 1: be like, oh, we can be two young black dudes, 366 00:16:44,640 --> 00:16:46,560 Speaker 1: get a pretty girl, put them at the front desk, 367 00:16:46,560 --> 00:16:49,240 Speaker 1: and buy the same equipment. The only thing that's gonna 368 00:16:49,280 --> 00:16:53,000 Speaker 1: separate us is our personnel and our customer service. And 369 00:16:53,080 --> 00:16:55,920 Speaker 1: so I'm big on relationships. I mean I don't run around, 370 00:16:56,640 --> 00:16:58,680 Speaker 1: you know, talking and doing a whole bunch of this 371 00:16:58,920 --> 00:17:01,120 Speaker 1: or whatever. But if there's a relationship there or I 372 00:17:01,160 --> 00:17:03,760 Speaker 1: know somebody, I'm big on that. Like even for our 373 00:17:04,520 --> 00:17:07,160 Speaker 1: like we do events and people with DM ME was like, Hey, 374 00:17:07,760 --> 00:17:09,840 Speaker 1: I got a food truck. I want to do y'all 375 00:17:09,840 --> 00:17:12,919 Speaker 1: next event, And I will reply is that I appreciate that, 376 00:17:13,040 --> 00:17:15,840 Speaker 1: but I don't know you. Yeah, like I'm gonna I'm 377 00:17:15,840 --> 00:17:18,040 Speaker 1: gonna give the money or spend the money with somebody 378 00:17:18,040 --> 00:17:20,880 Speaker 1: that I have a relationship. Now we can get there, 379 00:17:21,359 --> 00:17:23,120 Speaker 1: like you can come by the studio, we can sit 380 00:17:23,160 --> 00:17:25,560 Speaker 1: down talk, you can invite me to something, or you 381 00:17:25,600 --> 00:17:27,920 Speaker 1: can come to some of our other events. But everything 382 00:17:28,000 --> 00:17:30,159 Speaker 1: for me is relationship based. 383 00:17:30,440 --> 00:17:32,560 Speaker 2: Yeah, that's where it goes from, and that's that's the currency. Man, 384 00:17:32,560 --> 00:17:35,719 Speaker 2: how have y'all kept kind of this again? It's the studio, 385 00:17:35,760 --> 00:17:37,480 Speaker 2: I mean it's gotten. I mean I've been over there before. 386 00:17:37,560 --> 00:17:40,440 Speaker 2: It's not a small space, you know, but it still 387 00:17:40,480 --> 00:17:42,680 Speaker 2: has a kind of a home court feel a little 388 00:17:42,680 --> 00:17:44,280 Speaker 2: bit like how y'all kind of kept that home court 389 00:17:44,320 --> 00:17:46,000 Speaker 2: field in a home court advantage even if you all 390 00:17:46,000 --> 00:17:48,680 Speaker 2: have expanded the studio in the services cheers. 391 00:17:48,920 --> 00:17:51,639 Speaker 1: You want to go where everybody knows your name right 392 00:17:51,640 --> 00:17:53,840 Speaker 1: and they're always glad you came, and the problems are 393 00:17:53,880 --> 00:17:56,560 Speaker 1: the same, and so it's kind of like important. That's 394 00:17:56,560 --> 00:17:59,080 Speaker 1: why I still go to work because some of these 395 00:17:59,119 --> 00:18:02,359 Speaker 1: younger people aren't gonna know, and they ain't gonna acknowledge 396 00:18:02,359 --> 00:18:04,679 Speaker 1: and ain't gonna respect some of these legends that are 397 00:18:04,720 --> 00:18:07,320 Speaker 1: walking through the doors. I tell people, I remember one 398 00:18:07,359 --> 00:18:10,240 Speaker 1: day I came up in there and I seen Cool 399 00:18:10,280 --> 00:18:13,000 Speaker 1: Mode and one of the poor righteous teachers in the hallway, 400 00:18:13,400 --> 00:18:15,560 Speaker 1: and the young people didn't know who they were man, 401 00:18:15,840 --> 00:18:18,439 Speaker 1: so they couldn't really give them the risk. Not like 402 00:18:18,520 --> 00:18:20,680 Speaker 1: they was disrespecting, but they didn't know. The other day, 403 00:18:21,280 --> 00:18:23,320 Speaker 1: I'm in there and I see a lady walk by 404 00:18:23,359 --> 00:18:25,720 Speaker 1: the hallway and the engineer hand me a session report. 405 00:18:25,760 --> 00:18:28,439 Speaker 1: I read it, they says Jennifer Holiday. I looked at him. 406 00:18:28,480 --> 00:18:31,320 Speaker 1: I said that was Jennifer Holliday. He said yeah. I said, 407 00:18:31,359 --> 00:18:35,040 Speaker 1: I ain't saying nothing. He so nothing. So yesterday she 408 00:18:35,200 --> 00:18:37,600 Speaker 1: called to book more time, and I'm like, who's this 409 00:18:37,680 --> 00:18:40,560 Speaker 1: shoes like this Jennifer, I said, the real Jennifer Holiday. 410 00:18:40,920 --> 00:18:43,080 Speaker 1: She's like, I said, man, next time I see you, 411 00:18:43,080 --> 00:18:44,720 Speaker 1: you know what I mean. I want to get whatever 412 00:18:44,880 --> 00:18:47,880 Speaker 1: a picture. But there's so many people that are kind 413 00:18:47,880 --> 00:18:51,000 Speaker 1: of coming back around that were our earlier clients. They 414 00:18:51,000 --> 00:18:53,240 Speaker 1: were our earlier clients. They were doing good. They had 415 00:18:53,280 --> 00:18:55,880 Speaker 1: the music industry, they get out and then they kind 416 00:18:55,880 --> 00:18:58,760 Speaker 1: of don't understand what's going on because they hadn't been 417 00:18:58,840 --> 00:19:02,080 Speaker 1: keeping up with the latest tren. But those relationships and 418 00:19:02,119 --> 00:19:04,439 Speaker 1: that trust that they have with me, I get to 419 00:19:04,440 --> 00:19:07,120 Speaker 1: plug them back in on this digital stuff, the coding, 420 00:19:07,280 --> 00:19:10,360 Speaker 1: the registration and stuff like that. So for me, it's 421 00:19:10,440 --> 00:19:13,679 Speaker 1: important I'm there Monday through Friday, back in the office 422 00:19:13,720 --> 00:19:16,520 Speaker 1: doing like ten nine thirty to two two thirty. But 423 00:19:16,640 --> 00:19:19,919 Speaker 1: what's important about me being back in there is I'm 424 00:19:20,040 --> 00:19:23,080 Speaker 1: back having the posts of my customers. So literally, when 425 00:19:23,080 --> 00:19:24,639 Speaker 1: I'm in there, if it's slow, I look at the 426 00:19:24,640 --> 00:19:26,560 Speaker 1: session report, I'd be, Oh, this person did a new 427 00:19:26,560 --> 00:19:29,879 Speaker 1: client deal blue blue. I call them, Hey man, it's Curtis. 428 00:19:29,920 --> 00:19:31,520 Speaker 1: I'm one of the owners at Patchwork. I see you 429 00:19:31,600 --> 00:19:34,879 Speaker 1: did your first session here, and they'd be so tripping. 430 00:19:34,880 --> 00:19:36,920 Speaker 1: I'd be like, how'd you hear about us? And they'd 431 00:19:36,960 --> 00:19:38,800 Speaker 1: be like a man, everybody, I said, how'd you hear 432 00:19:38,800 --> 00:19:41,520 Speaker 1: about us? What made you come here? Hey man? Was 433 00:19:41,560 --> 00:19:44,200 Speaker 1: it easy to book studio time? How was your engineer? 434 00:19:44,200 --> 00:19:46,680 Speaker 1: Did we start on time? Or whatever? So I'm like you. 435 00:19:47,440 --> 00:19:50,399 Speaker 1: I think certain people are scared to ask certain questions 436 00:19:50,440 --> 00:19:52,560 Speaker 1: because they don't really want to know the truth. But 437 00:19:52,640 --> 00:19:55,359 Speaker 1: I'll be calling people and trying. I'd be like, that's cool, 438 00:19:55,680 --> 00:19:57,520 Speaker 1: but tell me what we did wrong or what we 439 00:19:57,560 --> 00:19:59,520 Speaker 1: can do better, and they'd be like, nah, it was great. 440 00:20:00,119 --> 00:20:02,399 Speaker 1: You know. So when you said that, that resonated that. 441 00:20:02,600 --> 00:20:06,320 Speaker 1: Always say that an important question to ask yourself. Do 442 00:20:06,400 --> 00:20:09,479 Speaker 1: you matter? And you know if you matter that if 443 00:20:09,520 --> 00:20:12,800 Speaker 1: you disappeared with people care, let anybody miss you. And 444 00:20:12,840 --> 00:20:15,720 Speaker 1: I feel like if we did go away, we would 445 00:20:15,720 --> 00:20:28,000 Speaker 1: be missed. You know. 446 00:20:28,080 --> 00:20:30,320 Speaker 2: I remember when we kind of first started buttering. I mean, 447 00:20:30,359 --> 00:20:32,960 Speaker 2: the platform has grown a lot, but I think maybe 448 00:20:32,960 --> 00:20:35,600 Speaker 2: we had you know, I don't know, three five hundred 449 00:20:35,600 --> 00:20:37,359 Speaker 2: followers or something like that. And I actually put out 450 00:20:37,400 --> 00:20:40,239 Speaker 2: a post one time and was like, yo, like we 451 00:20:40,280 --> 00:20:42,000 Speaker 2: wanted we want to we want to know why do 452 00:20:42,080 --> 00:20:44,200 Speaker 2: y'all like butter why are you following? So I fill 453 00:20:44,200 --> 00:20:47,000 Speaker 2: out this form. ILL link to a form and I 454 00:20:47,080 --> 00:20:48,680 Speaker 2: called you and I got maybe I don't know, fifty 455 00:20:48,720 --> 00:20:50,240 Speaker 2: people to fill it out and I called I went 456 00:20:50,280 --> 00:20:52,719 Speaker 2: into an office and I called them and they were 457 00:20:52,760 --> 00:20:54,240 Speaker 2: like I was like, yeah, this is Brandon from Butter 458 00:20:54,320 --> 00:20:56,280 Speaker 2: atl They were like, what, Like, you really called me. 459 00:20:56,280 --> 00:20:58,200 Speaker 2: I said, well, you filled the form out, you put 460 00:20:58,240 --> 00:21:00,440 Speaker 2: your phone number in it, like yeah, like how did 461 00:21:00,440 --> 00:21:02,919 Speaker 2: you find the platform? What made you follow us? What 462 00:21:03,080 --> 00:21:05,600 Speaker 2: made you sport? And again, because you don't know, And 463 00:21:05,600 --> 00:21:07,760 Speaker 2: that's what I'm saying, right, like actually taking a moment 464 00:21:07,800 --> 00:21:09,520 Speaker 2: to just get some of that information, just hearing it 465 00:21:09,520 --> 00:21:13,760 Speaker 2: from people and really understand it, because that's the best way, honestly, 466 00:21:13,920 --> 00:21:15,960 Speaker 2: just to get information, to actually have those conversations and 467 00:21:16,000 --> 00:21:16,520 Speaker 2: talk to people. 468 00:21:16,640 --> 00:21:19,240 Speaker 1: And you would only do that if you care, right, 469 00:21:19,359 --> 00:21:21,679 Speaker 1: And that's kind of like one of the underlying things 470 00:21:21,680 --> 00:21:24,800 Speaker 1: of the successful businesses. Do you care? Like I actually 471 00:21:24,880 --> 00:21:28,040 Speaker 1: care about our customers and our clients, and I actually 472 00:21:28,119 --> 00:21:30,720 Speaker 1: think that we care about their music more than they do, 473 00:21:31,119 --> 00:21:33,439 Speaker 1: because sometimes it's just good enough for them and they 474 00:21:33,480 --> 00:21:36,080 Speaker 1: get the minimum, but we there to make sure that 475 00:21:36,119 --> 00:21:38,240 Speaker 1: it's done right. And you know, one of the biggest 476 00:21:38,240 --> 00:21:40,399 Speaker 1: things that I like is here we thirty years in, 477 00:21:41,200 --> 00:21:44,000 Speaker 1: but those records that we did twenty five years ago, 478 00:21:44,040 --> 00:21:47,080 Speaker 1: they're still performing them and they sound excellent, which means 479 00:21:47,119 --> 00:21:50,120 Speaker 1: that our attention to details stood the test of time. 480 00:21:50,160 --> 00:21:52,520 Speaker 1: I mean, we're older and we might go back and 481 00:21:52,800 --> 00:21:56,520 Speaker 1: listen to the Aisley brothers or some Michael Jackson and 482 00:21:56,560 --> 00:21:59,040 Speaker 1: be like, man, these records sounding amazing back in the day, 483 00:21:59,400 --> 00:22:02,320 Speaker 1: but now we're we're that place that's putting them records out. 484 00:22:02,720 --> 00:22:05,000 Speaker 1: And like when you speak on a historic space, I 485 00:22:05,040 --> 00:22:08,399 Speaker 1: did the people. James Brown manager called me and he 486 00:22:08,480 --> 00:22:11,320 Speaker 1: told me that they had made that his studio and 487 00:22:11,440 --> 00:22:13,760 Speaker 1: Columbus or wherever we're from, like a historic place. So 488 00:22:13,800 --> 00:22:16,280 Speaker 1: he gave me the information to get one of them 489 00:22:16,480 --> 00:22:19,360 Speaker 1: historical markers put outside the studio. But it's a lot 490 00:22:19,400 --> 00:22:22,680 Speaker 1: of it and I hadn't got around to it. But yeah, 491 00:22:22,760 --> 00:22:24,399 Speaker 1: I think it's important that we do need to do 492 00:22:24,480 --> 00:22:26,560 Speaker 1: that at some point. Yeah, I mean we we haven't. 493 00:22:27,080 --> 00:22:30,399 Speaker 1: At our thirties, we will get our first proclamation, so 494 00:22:30,440 --> 00:22:32,840 Speaker 1: they're going to do one from Fulton County in for 495 00:22:32,880 --> 00:22:35,520 Speaker 1: the city of Atlanta. But at thirty years in, we 496 00:22:35,560 --> 00:22:38,000 Speaker 1: hadn't got any of that stuff yet. And it don't 497 00:22:38,040 --> 00:22:38,439 Speaker 1: bothered me. 498 00:22:38,760 --> 00:22:39,840 Speaker 2: Well, y'all been busy doing the work. 499 00:22:39,920 --> 00:22:40,160 Speaker 1: Yeah. 500 00:22:40,160 --> 00:22:41,959 Speaker 2: A lot of times you look up and you realize 501 00:22:41,960 --> 00:22:43,480 Speaker 2: it and you're like, you know, I don't mind getting 502 00:22:43,480 --> 00:22:44,920 Speaker 2: a little little love, little shout out. 503 00:22:44,960 --> 00:22:47,159 Speaker 1: Sometimes I felt that when you did the intro, I 504 00:22:47,200 --> 00:22:48,960 Speaker 1: was like, man, I don't mind getting a little love 505 00:22:49,000 --> 00:22:51,200 Speaker 1: every once in a while. Yeah, you're right, man. 506 00:22:51,240 --> 00:22:53,720 Speaker 2: Y'all y'all have y'all have grown up alongside a lot 507 00:22:53,720 --> 00:22:56,800 Speaker 2: of amazing artists you know from again from from g Z, 508 00:22:57,000 --> 00:22:59,840 Speaker 2: the Ludicrous TI, and like many more, Like what are 509 00:22:59,840 --> 00:23:04,280 Speaker 2: you think helped the studio and patchwork grow alongside those 510 00:23:04,400 --> 00:23:07,200 Speaker 2: artists and not those artists necessarily outgrow Patchworks. 511 00:23:07,320 --> 00:23:09,600 Speaker 1: I think, just like what we was talking about before 512 00:23:09,600 --> 00:23:13,200 Speaker 1: we started rolling, as we invested in the company, any 513 00:23:13,280 --> 00:23:16,959 Speaker 1: money that we made, we upgraded the gear, we upgraded 514 00:23:17,000 --> 00:23:20,440 Speaker 1: the technology, and we stayed abreast on the cutting edge 515 00:23:20,440 --> 00:23:24,960 Speaker 1: stuff like that or whatever. So you know, we we were. 516 00:23:25,080 --> 00:23:27,879 Speaker 1: I look at studios in three ranges, like a home range, 517 00:23:27,880 --> 00:23:31,159 Speaker 1: a mid range, and a world class facility. In the 518 00:23:31,200 --> 00:23:33,040 Speaker 1: first room that we ran was kind of like a 519 00:23:33,080 --> 00:23:35,879 Speaker 1: mid range facility, and I felt like we was getting 520 00:23:35,920 --> 00:23:38,399 Speaker 1: our lunch eight on both ends. I felt like we 521 00:23:38,440 --> 00:23:41,439 Speaker 1: was getting ate up by the home range studios and 522 00:23:41,480 --> 00:23:43,399 Speaker 1: the big ones. I felt like people were doing as 523 00:23:43,520 --> 00:23:45,680 Speaker 1: much as they could at home, and then they would 524 00:23:45,680 --> 00:23:47,800 Speaker 1: skip over the middle and go over here. So I 525 00:23:47,840 --> 00:23:49,520 Speaker 1: had told Bob at the time that we got to 526 00:23:49,560 --> 00:23:52,080 Speaker 1: get out of the middle, and it's kind of like 527 00:23:52,119 --> 00:23:54,400 Speaker 1: the Bible says, the worst place to be is Luke 528 00:23:54,480 --> 00:23:56,879 Speaker 1: warn either be all the way out or all the 529 00:23:56,920 --> 00:23:59,680 Speaker 1: way in. And so he made the investment, you know 530 00:23:59,680 --> 00:24:01,720 Speaker 1: what I mean, And he believed in what we were doing, 531 00:24:02,520 --> 00:24:05,720 Speaker 1: and I think it changed what was going on around 532 00:24:05,720 --> 00:24:08,240 Speaker 1: here because prior to us making that investment into that 533 00:24:08,320 --> 00:24:11,240 Speaker 1: world class facility, if I was just looking at the 534 00:24:11,280 --> 00:24:13,760 Speaker 1: credits on some of these earlier albums, they were in 535 00:24:13,760 --> 00:24:16,520 Speaker 1: New York and LA or Miami. They had to go 536 00:24:16,600 --> 00:24:19,399 Speaker 1: there to mix these records and master them. And it 537 00:24:19,480 --> 00:24:22,439 Speaker 1: wasn't until we kind of got to stay here and 538 00:24:22,480 --> 00:24:24,679 Speaker 1: these type of engineers that look like us, so like 539 00:24:25,400 --> 00:24:27,040 Speaker 1: you know, the other people will be like eight o 540 00:24:27,119 --> 00:24:29,600 Speaker 1: eight is distorted. You're like, nah, that sound fun, that's 541 00:24:29,600 --> 00:24:32,720 Speaker 1: that trap eight o eight or whatever. So bringing it home, 542 00:24:33,480 --> 00:24:35,680 Speaker 1: I think they'd always tell people, if we ever laid 543 00:24:35,680 --> 00:24:39,120 Speaker 1: it out, you should do BP and AP, which means 544 00:24:39,160 --> 00:24:42,800 Speaker 1: before patchwork and after patchwork, and see how it changed 545 00:24:42,840 --> 00:24:45,160 Speaker 1: the sound. It's gonna line up. It'll line up right 546 00:24:45,200 --> 00:24:47,520 Speaker 1: on top of it when things start changing around here. 547 00:24:47,720 --> 00:24:49,719 Speaker 2: Yeah, man, And I don't want people to think that. 548 00:24:49,800 --> 00:24:52,200 Speaker 2: I mean, obviously a lot of people are gonna associate, 549 00:24:52,240 --> 00:24:54,440 Speaker 2: you know, patchwork with again like rapping, hip hop and 550 00:24:54,480 --> 00:24:56,720 Speaker 2: a lot of iconic stuff. But y'all do a lot 551 00:24:56,760 --> 00:24:58,640 Speaker 2: of stuff, man, Like I mean when you were telling 552 00:24:58,640 --> 00:25:02,199 Speaker 2: me about you were corder a violin album for Minister 553 00:25:02,280 --> 00:25:05,760 Speaker 2: Lewis Fairkhn. Like, just give people maybe a little bit 554 00:25:05,760 --> 00:25:08,720 Speaker 2: more idea of the scale and scope of all of 555 00:25:08,760 --> 00:25:10,199 Speaker 2: the stuff that you all do there from like a 556 00:25:10,280 --> 00:25:13,080 Speaker 2: music standpoll, because again, it's not just yeah. 557 00:25:12,920 --> 00:25:16,240 Speaker 1: We've done staying, We've done Annie Lennox, We've done share, 558 00:25:16,720 --> 00:25:21,720 Speaker 1: We've done one direction, We've done justin Timberlake. We do 559 00:25:21,800 --> 00:25:24,480 Speaker 1: a lot of different genres. We've done some country stuff 560 00:25:24,520 --> 00:25:27,480 Speaker 1: as well. But as far as what you're talking about, yeah, 561 00:25:27,520 --> 00:25:31,480 Speaker 1: we the first ten years I was focused on becoming 562 00:25:31,840 --> 00:25:34,840 Speaker 1: a brand within the music industry, and after the tenth year, 563 00:25:35,359 --> 00:25:37,360 Speaker 1: I was like, I want to focus on more being 564 00:25:37,440 --> 00:25:40,120 Speaker 1: like a household name, and I felt like the way 565 00:25:40,160 --> 00:25:42,680 Speaker 1: to do that was to bring people into the studio, 566 00:25:43,280 --> 00:25:46,479 Speaker 1: and so we started doing events where the general public 567 00:25:46,600 --> 00:25:49,440 Speaker 1: was invited in like our I do music, our workshops, 568 00:25:49,480 --> 00:25:53,080 Speaker 1: our podcasts and stuff like that. People don't realize how 569 00:25:53,119 --> 00:25:56,680 Speaker 1: studios were before we were there. Most of them were 570 00:25:56,720 --> 00:26:00,679 Speaker 1: owned by artists or producer back by a label, and 571 00:26:00,720 --> 00:26:03,480 Speaker 1: if you didn't have any affiliation with that particular person, 572 00:26:03,520 --> 00:26:05,840 Speaker 1: you couldn't get in there. The studios weren't open to 573 00:26:05,920 --> 00:26:09,200 Speaker 1: the public. We opened them up, so we started doing 574 00:26:09,240 --> 00:26:11,800 Speaker 1: events and bringing regular people in so they can see 575 00:26:11,800 --> 00:26:14,959 Speaker 1: all of this stuff. And then now our model is 576 00:26:15,000 --> 00:26:17,480 Speaker 1: the studio model. I mean most of the studios that 577 00:26:17,520 --> 00:26:22,119 Speaker 1: have come after us, either the owner or the architect 578 00:26:22,119 --> 00:26:24,800 Speaker 1: came to sit down with me and ask questions and 579 00:26:24,840 --> 00:26:27,920 Speaker 1: I showed them how we did things. But yeah, it's 580 00:26:27,960 --> 00:26:30,359 Speaker 1: a pivot to do to bring the people in. And 581 00:26:31,280 --> 00:26:34,119 Speaker 1: like I said before, you still if you ain't signing 582 00:26:34,119 --> 00:26:36,440 Speaker 1: to Social Death, you ain't really getting the JD studio 583 00:26:36,600 --> 00:26:39,399 Speaker 1: back then, if you wasn't on rowdy records, you wouldn't 584 00:26:39,400 --> 00:26:41,400 Speaker 1: getting in Dark and if you wasn't signing the face, 585 00:26:41,400 --> 00:26:43,120 Speaker 1: you wouldn't getting into the Coco. And if you didn't 586 00:26:43,160 --> 00:26:46,560 Speaker 1: know Bobby Brown, you couldn't get into Bosstown. And so 587 00:26:46,680 --> 00:26:50,080 Speaker 1: we came in as a one hundred percent commercial facility, 588 00:26:50,520 --> 00:26:54,640 Speaker 1: and we positioned ourselves as Atlanta Studio. So even when 589 00:26:54,680 --> 00:26:57,000 Speaker 1: we had people coming from out of town like cash 590 00:26:57,080 --> 00:27:00,480 Speaker 1: Money or nas or jay Z or whatever. Instead of 591 00:27:00,520 --> 00:27:03,520 Speaker 1: going to somebody else's studio that you're in competition with. 592 00:27:03,720 --> 00:27:06,280 Speaker 1: You want to be able to anchor down in a 593 00:27:06,320 --> 00:27:08,560 Speaker 1: place that can become yours while you're there for those 594 00:27:08,600 --> 00:27:12,120 Speaker 1: three weeks. And so we've just always looked at ourselves 595 00:27:12,160 --> 00:27:15,040 Speaker 1: as Atlantas we belong to the city. And it ain't 596 00:27:15,080 --> 00:27:18,199 Speaker 1: really me or it wasn't Bob's or nothing. This is 597 00:27:18,280 --> 00:27:21,320 Speaker 1: Atlanta's studio. It's patchwork. And so the weird part about 598 00:27:21,359 --> 00:27:24,280 Speaker 1: it now is that a lot of the studios have 599 00:27:24,400 --> 00:27:28,600 Speaker 1: gone back private. So our bigger studios, Doppler was our granddaddy. 600 00:27:28,960 --> 00:27:30,919 Speaker 1: Somebody bought that and they were going to turn it 601 00:27:30,920 --> 00:27:33,680 Speaker 1: into it like a wrecking yard, but they pulled all 602 00:27:33,680 --> 00:27:35,240 Speaker 1: of the gear out and they rent out rooms with 603 00:27:35,320 --> 00:27:39,280 Speaker 1: people and Silent Sound Tip bought it, so now it's private. 604 00:27:40,000 --> 00:27:44,440 Speaker 1: Dark Future bought it, so now it's private. Bobby Brown 605 00:27:44,520 --> 00:27:47,520 Speaker 1: Studios on by Stink only, Okay, So it's private. And 606 00:27:47,560 --> 00:27:51,120 Speaker 1: so all these places are reverting back to being private, 607 00:27:51,640 --> 00:27:54,280 Speaker 1: and so it's interesting, you know, and we're still sitting 608 00:27:54,280 --> 00:27:57,160 Speaker 1: there just hustling, you know what I mean. It would 609 00:27:57,160 --> 00:27:59,440 Speaker 1: be nice to I think it would have been cool. 610 00:27:59,480 --> 00:28:03,560 Speaker 1: I remember one point when Polo was hot and they 611 00:28:03,560 --> 00:28:05,919 Speaker 1: wanted to rent our studio for a whole year. Jimmy 612 00:28:05,920 --> 00:28:09,560 Speaker 1: Iveen flew down. Another dude flew down with them. They 613 00:28:09,560 --> 00:28:11,320 Speaker 1: came to the studio and they wanted to rent the 614 00:28:11,359 --> 00:28:15,040 Speaker 1: studio for a year, and I told them no, and 615 00:28:16,080 --> 00:28:18,440 Speaker 1: they didn't understand why, and I said, you're gonna kill 616 00:28:18,520 --> 00:28:21,600 Speaker 1: my client base, you know what I mean. If all 617 00:28:21,640 --> 00:28:23,760 Speaker 1: these people called me and can't get in the studio 618 00:28:23,840 --> 00:28:25,520 Speaker 1: for a year, they ain't gonna call me no more. 619 00:28:26,200 --> 00:28:30,040 Speaker 1: And I believed in ourselves to be like, we can 620 00:28:30,080 --> 00:28:31,800 Speaker 1: book this room up on our own. I don't even 621 00:28:31,800 --> 00:28:33,639 Speaker 1: know one person to give me this money or whatever. 622 00:28:33,760 --> 00:28:36,320 Speaker 1: So it was interesting. And then a lot of other studios, 623 00:28:36,760 --> 00:28:39,040 Speaker 1: I'll be seeing them bragging about clients that they got 624 00:28:39,080 --> 00:28:41,160 Speaker 1: and they don't realize that they called me first and 625 00:28:41,200 --> 00:28:43,440 Speaker 1: I told them no. I told them like, you can't 626 00:28:43,440 --> 00:28:45,959 Speaker 1: smoke in here, so go somewhere else. And then they 627 00:28:46,080 --> 00:28:49,640 Speaker 1: bragging that they got future or Lil Wayne, and I'm like, well, 628 00:28:49,680 --> 00:28:52,000 Speaker 1: I told them to get out, you know what I mean. 629 00:28:52,080 --> 00:28:55,200 Speaker 1: So it's cool. And then yeah, we ain't really trying 630 00:28:55,240 --> 00:28:58,680 Speaker 1: to be that trapped out facility because we have judges, 631 00:28:59,120 --> 00:29:02,240 Speaker 1: we have attorneys, we got Kirk Franklin coming in, you 632 00:29:02,240 --> 00:29:04,760 Speaker 1: know what I mean. We got kids, tours, we got colleges, 633 00:29:05,640 --> 00:29:08,520 Speaker 1: we got all these different things going on throughout the day, 634 00:29:09,480 --> 00:29:11,880 Speaker 1: and we ain't trying to trap it out. And so 635 00:29:12,080 --> 00:29:14,800 Speaker 1: sometimes they don't understand that, like why we can't smoke 636 00:29:14,840 --> 00:29:16,680 Speaker 1: in here and why we can't stand on the table, 637 00:29:17,120 --> 00:29:19,120 Speaker 1: And I'm like, it's bigger than rap man. We're doing 638 00:29:19,200 --> 00:29:22,800 Speaker 1: other stuff throughout the day. And I keep saying, it's 639 00:29:22,840 --> 00:29:24,880 Speaker 1: weird where it's seeming like so many people when they 640 00:29:24,880 --> 00:29:28,960 Speaker 1: go places, instead of elevating to the new place that 641 00:29:29,040 --> 00:29:31,200 Speaker 1: you went to bringing yourself up, it seemed like they 642 00:29:31,240 --> 00:29:34,240 Speaker 1: want to pull everything down to where they operate. And 643 00:29:34,320 --> 00:29:36,200 Speaker 1: I don't want to do that. And I'm like, man, 644 00:29:36,240 --> 00:29:38,680 Speaker 1: you're not finna come in here and act like you 645 00:29:38,760 --> 00:29:40,960 Speaker 1: at your house or your homiees house and trap this 646 00:29:41,040 --> 00:29:44,520 Speaker 1: place house and not observe all the rules. My expectation 647 00:29:44,680 --> 00:29:46,440 Speaker 1: is that when you come here, you need to raise 648 00:29:46,480 --> 00:29:48,840 Speaker 1: yourself up because we want to be great, you know 649 00:29:48,840 --> 00:29:49,240 Speaker 1: what I mean? 650 00:29:49,680 --> 00:29:51,720 Speaker 2: Yeah, yeah, So it's always interesting, man, Like you know, 651 00:29:51,720 --> 00:29:53,520 Speaker 2: I've noticed that in general, right, A lot of times 652 00:29:53,560 --> 00:29:56,280 Speaker 2: people think because they're you know, paying for a service 653 00:29:56,400 --> 00:29:58,120 Speaker 2: or paying for a space. They can kind of do 654 00:29:58,160 --> 00:29:59,800 Speaker 2: whatever they want to do in it. I remember one 655 00:29:59,800 --> 00:30:02,600 Speaker 2: of my my favorite quotes is by Snoop Dogg, and 656 00:30:02,600 --> 00:30:05,719 Speaker 2: he kind of talks about just himself as an individual, right, 657 00:30:05,760 --> 00:30:07,920 Speaker 2: and he's saying in the quote, basically what he had 658 00:30:07,960 --> 00:30:10,160 Speaker 2: to realize was when he kind of got to a 659 00:30:10,160 --> 00:30:12,880 Speaker 2: certain level, what he couldn't do is he couldn't to 660 00:30:12,920 --> 00:30:15,960 Speaker 2: your point, he couldn't fill the gap down by going 661 00:30:16,120 --> 00:30:18,840 Speaker 2: and getting people and bringing them up like he couldn't 662 00:30:18,840 --> 00:30:21,360 Speaker 2: he couldn't reach back. He would tell them, y'all got 663 00:30:21,360 --> 00:30:23,160 Speaker 2: to step up to where I'm at. And I think 664 00:30:23,160 --> 00:30:25,160 Speaker 2: I'm hearing kind of the same thing. It's like, look, 665 00:30:25,480 --> 00:30:27,080 Speaker 2: we were in that space, we were doing a certain 666 00:30:27,120 --> 00:30:29,080 Speaker 2: kind of thing. But as we've gotten, as we've grown up, 667 00:30:29,120 --> 00:30:32,160 Speaker 2: we've evolved, our client client base has gotten more diverse. 668 00:30:32,200 --> 00:30:35,600 Speaker 2: We're doing different kinds of things. Like when you come here, 669 00:30:35,640 --> 00:30:37,440 Speaker 2: there's also just a certain way you got to move, 670 00:30:37,600 --> 00:30:39,800 Speaker 2: And there's nothing wrong with That's the role with setting 671 00:30:39,800 --> 00:30:43,720 Speaker 2: that expectation because again, the results speak for themselves. 672 00:30:43,840 --> 00:30:45,880 Speaker 1: Yeah, and I hear people all the time. I can 673 00:30:46,080 --> 00:30:48,280 Speaker 1: listen to somebody and they talking to their homie, they'd 674 00:30:48,280 --> 00:30:50,280 Speaker 1: be like, we're going to the studio today, and were 675 00:30:50,280 --> 00:30:52,920 Speaker 1: going to the studio, but they'll be like when they 676 00:30:53,080 --> 00:30:55,800 Speaker 1: go on to us, they'll say the name and they'll 677 00:30:55,880 --> 00:30:58,240 Speaker 1: be like, nah, nah shady, you got to be here 678 00:30:58,280 --> 00:31:00,800 Speaker 1: on time they charge from the time professional studio. We 679 00:31:00,840 --> 00:31:03,560 Speaker 1: ain't doing that no more. And so that was always cool. 680 00:31:03,640 --> 00:31:06,160 Speaker 1: Is that, man, that's the expectation that we can operate 681 00:31:06,200 --> 00:31:09,440 Speaker 1: at that level. And so we've never branded ourselves as 682 00:31:09,440 --> 00:31:12,320 Speaker 1: a black owned studio or a minority owned. We never 683 00:31:12,360 --> 00:31:15,800 Speaker 1: got any money from the city. We don't have any grants. Man. 684 00:31:15,840 --> 00:31:18,000 Speaker 1: We are here working and were trying to be great, 685 00:31:18,160 --> 00:31:19,640 Speaker 1: you know what I mean. So if people want to 686 00:31:19,680 --> 00:31:23,240 Speaker 1: operate on it, I'm not coming down. It's my pride 687 00:31:23,280 --> 00:31:26,200 Speaker 1: to tell people to get out. I want the reputation 688 00:31:26,360 --> 00:31:28,479 Speaker 1: to be that they don't play, which is what it is. 689 00:31:28,520 --> 00:31:32,560 Speaker 1: So like I'm supposed to go today and go meet that. 690 00:31:32,840 --> 00:31:34,920 Speaker 1: I probably shouldn't say this, but Tip been calling me 691 00:31:34,960 --> 00:31:38,360 Speaker 1: about three times and he's asking for my help with 692 00:31:38,440 --> 00:31:42,000 Speaker 1: his facility. And I've office approached probably about five years 693 00:31:42,000 --> 00:31:45,400 Speaker 1: ago from Jesu's people to help with his place and 694 00:31:46,280 --> 00:31:48,040 Speaker 1: one of the things that Jeezi said. He's like, man, 695 00:31:48,040 --> 00:31:49,680 Speaker 1: I don't want nobody else to do it but you 696 00:31:49,840 --> 00:31:52,280 Speaker 1: because I respect you. He's like, man, you wouldn't let 697 00:31:52,320 --> 00:31:54,480 Speaker 1: snoop smoke up in there. He said. I tried to 698 00:31:54,520 --> 00:31:56,040 Speaker 1: pay you to smoke up in there and you wouldn't 699 00:31:56,080 --> 00:31:58,400 Speaker 1: do it. And that's kind of how I want to operate. 700 00:31:58,760 --> 00:32:00,920 Speaker 1: So it's weird for me. I'd be like, I'll be staying. 701 00:32:00,920 --> 00:32:02,960 Speaker 1: The craziest thing is these dudes want to come through 702 00:32:03,000 --> 00:32:05,200 Speaker 1: your place and tear down. They want to go to 703 00:32:05,280 --> 00:32:07,680 Speaker 1: your clubs and stand on couches, get on the bars. 704 00:32:07,920 --> 00:32:09,800 Speaker 1: But if you ever look at their house, they got 705 00:32:09,800 --> 00:32:13,800 Speaker 1: these all white rooms that you can't go in. They cars, 706 00:32:13,840 --> 00:32:16,400 Speaker 1: you can't wear your jeans on or whatever. And so 707 00:32:16,480 --> 00:32:18,200 Speaker 1: I'd be like, man, it's a trip, Like you want 708 00:32:18,200 --> 00:32:20,280 Speaker 1: to come tear my stuff up, but when you go 709 00:32:20,360 --> 00:32:22,479 Speaker 1: to your house you want peace or whatever. So we 710 00:32:22,680 --> 00:32:25,280 Speaker 1: I just refuse to operate like that. And it's it's 711 00:32:25,320 --> 00:32:28,480 Speaker 1: been cool that the people that I thought was upset 712 00:32:28,720 --> 00:32:32,520 Speaker 1: they actually respected ten twenty years later they come back 713 00:32:32,560 --> 00:32:34,840 Speaker 1: and be like, that's how I want my stuff run. 714 00:32:34,880 --> 00:32:37,520 Speaker 1: I don't want my stuff trapped out and so it's 715 00:32:37,560 --> 00:32:39,640 Speaker 1: a true I seen two Chayes one day. He's like, man, 716 00:32:39,680 --> 00:32:41,920 Speaker 1: I ain't been back to the studio, Kirk, because you 717 00:32:41,960 --> 00:32:43,720 Speaker 1: won't let me smoke in the room. And I was 718 00:32:43,720 --> 00:32:46,360 Speaker 1: sitting there thinking like, I ain't never asked you to 719 00:32:46,400 --> 00:32:49,360 Speaker 1: come back, Like not like that because I like him, 720 00:32:49,400 --> 00:32:52,320 Speaker 1: but I was like, I'm not out here solictening asking 721 00:32:52,360 --> 00:32:55,120 Speaker 1: people to come work at the studio. It's kind of like, 722 00:32:55,160 --> 00:32:58,200 Speaker 1: we got rules, we got morals, and we got standards, 723 00:32:58,240 --> 00:33:00,400 Speaker 1: and this is what they are. They've been for over 724 00:33:00,480 --> 00:33:03,040 Speaker 1: thirty years. And they'd be like her, it ain't playing man, 725 00:33:03,040 --> 00:33:04,080 Speaker 1: he ain't gonna let you do it. 726 00:33:04,520 --> 00:33:07,200 Speaker 2: And I'm cool with that, And again it's not it's 727 00:33:07,280 --> 00:33:10,400 Speaker 2: because there's a certain kind of work product that you 728 00:33:10,440 --> 00:33:12,600 Speaker 2: want to put out, and it's about having pride. Like 729 00:33:12,640 --> 00:33:14,280 Speaker 2: I said, you go to the people's houses, they tell 730 00:33:14,320 --> 00:33:16,080 Speaker 2: you take off their shoes and they come into their house. 731 00:33:16,160 --> 00:33:17,840 Speaker 1: Yeah, and they do You ever see him smoking weed 732 00:33:17,920 --> 00:33:20,080 Speaker 1: on the breakfast club? Right or yeah? Act like they 733 00:33:20,120 --> 00:33:21,960 Speaker 1: can't get up and make the morning show, but they 734 00:33:22,000 --> 00:33:23,800 Speaker 1: can get to the breakfast club at six in the 735 00:33:23,800 --> 00:33:26,360 Speaker 1: morning and they're not smoking, they not vaping, they not 736 00:33:26,400 --> 00:33:29,120 Speaker 1: doing hookah. And and stuff like that. So that's why just 737 00:33:29,400 --> 00:33:32,080 Speaker 1: telling people if you want to operate at a certain level, 738 00:33:32,160 --> 00:33:35,000 Speaker 1: like you said, don't drop down because they're a superstar, 739 00:33:35,160 --> 00:33:37,000 Speaker 1: make them step up to where you are. I'm big 740 00:33:37,040 --> 00:33:37,280 Speaker 1: on that. 741 00:33:37,520 --> 00:33:39,760 Speaker 2: Yeah, man, Now you know you just mentioned Jeezy and 742 00:33:39,800 --> 00:33:42,120 Speaker 2: I know you know they recorded TM one on one 743 00:33:43,400 --> 00:33:45,720 Speaker 2: at patch work, you know, mixing, mastered it, and now 744 00:33:45,840 --> 00:33:48,360 Speaker 2: you know, twenty years later they're doing it, you know, 745 00:33:48,360 --> 00:33:50,160 Speaker 2: with the orchestra and all this stuff, and you know, 746 00:33:50,200 --> 00:33:52,320 Speaker 2: how do you feel like when you see something like that, 747 00:33:52,360 --> 00:33:54,760 Speaker 2: the evolution of a you know, from where that was 748 00:33:54,760 --> 00:33:56,800 Speaker 2: when it first started, to like now being at the 749 00:33:56,840 --> 00:33:59,000 Speaker 2: Atlanta Symphony Orchestra and doing that same kind of music. 750 00:33:59,240 --> 00:34:01,640 Speaker 1: So I'm gonna give you I'm trying to figure out 751 00:34:01,680 --> 00:34:06,360 Speaker 1: how to best say this without saying too much. So anyway, 752 00:34:06,400 --> 00:34:09,319 Speaker 1: when they I saw when they were going to go 753 00:34:09,400 --> 00:34:13,280 Speaker 1: to the Atlanta Symphony Orchestra. And at the time, Solomon 754 00:34:13,400 --> 00:34:15,799 Speaker 1: was kind of management and working with Jez. Solomon used 755 00:34:15,840 --> 00:34:18,239 Speaker 1: to work for Puffy. We used to run justin'e. So 756 00:34:18,280 --> 00:34:21,040 Speaker 1: I pick up the phone and I say Solomon, He said, 757 00:34:21,120 --> 00:34:24,160 Speaker 1: what's up? I said, don't let that performance die? In 758 00:34:24,200 --> 00:34:26,319 Speaker 1: that or in that symphony. He said, what do you mean. 759 00:34:26,719 --> 00:34:28,719 Speaker 1: I said, don't you let that y'all getting all this 760 00:34:28,760 --> 00:34:31,719 Speaker 1: stuff together with this band and this orchestra, don't you 761 00:34:31,840 --> 00:34:34,279 Speaker 1: let it die. He's like, what do you mean? I said, 762 00:34:34,280 --> 00:34:35,839 Speaker 1: you need to record? He said, Oh, they got all 763 00:34:35,920 --> 00:34:38,520 Speaker 1: kind of engineers there. I said, those engineers are for 764 00:34:38,560 --> 00:34:40,480 Speaker 1: the front of the house. Their job is to make 765 00:34:40,520 --> 00:34:44,439 Speaker 1: sure it sounds good. And the symphony orchestra, we need 766 00:34:44,440 --> 00:34:46,719 Speaker 1: to send our engineers there to capture that for you. 767 00:34:47,400 --> 00:34:50,719 Speaker 1: So he agreed. So we ended up sending our engineers 768 00:34:50,760 --> 00:34:52,440 Speaker 1: to go to some of the stuff. We caught a 769 00:34:52,560 --> 00:34:56,960 Speaker 1: rehearsal because we need to isolate some of the maybe 770 00:34:57,000 --> 00:34:59,439 Speaker 1: the harps and stuff like that. And then we went 771 00:34:59,480 --> 00:35:04,600 Speaker 1: out and recorded it at the orchestra. And that's all 772 00:35:04,640 --> 00:35:07,960 Speaker 1: I can say about that. When is this episode coming out? 773 00:35:08,320 --> 00:35:09,719 Speaker 2: We got we got a couple weeks and it'll be 774 00:35:10,480 --> 00:35:11,320 Speaker 2: got a little time. 775 00:35:12,320 --> 00:35:14,439 Speaker 1: Yeah, a lot twenty six. 776 00:35:14,600 --> 00:35:17,239 Speaker 2: It's gonna be dope, all right, Okay, I can't wait 777 00:35:17,280 --> 00:35:18,919 Speaker 2: to see it. I can't wait to see it. Man. 778 00:35:20,120 --> 00:35:23,960 Speaker 1: But but but but again, it's it's with him, you know, 779 00:35:24,280 --> 00:35:26,279 Speaker 1: just like the you know, probably like about a week 780 00:35:26,320 --> 00:35:29,080 Speaker 1: ago he texts me at like six forty five in 781 00:35:29,160 --> 00:35:31,000 Speaker 1: the morning, top of the day, and I'll be laughing 782 00:35:31,080 --> 00:35:34,200 Speaker 1: because when we first started our relationship, it ain't no 783 00:35:34,239 --> 00:35:36,560 Speaker 1: way he was getting up at six forty five. When 784 00:35:36,560 --> 00:35:39,040 Speaker 1: we first started our relationship, every time he came to 785 00:35:39,080 --> 00:35:41,120 Speaker 1: the studio, it was like thirty niggas well. It would 786 00:35:41,200 --> 00:35:45,160 Speaker 1: change the like literally, if you ever wanted to know 787 00:35:45,200 --> 00:35:47,360 Speaker 1: what it felt like when the energy in the room changed, 788 00:35:47,400 --> 00:35:49,919 Speaker 1: it was with them and BMF and when they would 789 00:35:50,000 --> 00:35:52,840 Speaker 1: roll it it would just tense up. Man. And now 790 00:35:52,880 --> 00:35:55,400 Speaker 1: he comes over there no later than twelve in the 791 00:35:55,440 --> 00:35:59,000 Speaker 1: morning by hisself, and it's such a different person, and 792 00:35:59,040 --> 00:36:01,160 Speaker 1: I'll be having to tell him. I'm like, man, you 793 00:36:01,239 --> 00:36:04,040 Speaker 1: done grew up. And it's cool to be able to 794 00:36:04,120 --> 00:36:06,839 Speaker 1: Like I saw him doing an interview and he's like, yeah, 795 00:36:06,880 --> 00:36:09,120 Speaker 1: you know, Tupac Nam they had a run of four 796 00:36:09,120 --> 00:36:11,799 Speaker 1: to five years. They died early. We never got to 797 00:36:11,920 --> 00:36:15,239 Speaker 1: see what they was going to be like at twenty years. 798 00:36:15,320 --> 00:36:18,600 Speaker 1: So now he's celebrating twenty years on that album, and 799 00:36:18,760 --> 00:36:21,839 Speaker 1: look at where he started to who he is now. 800 00:36:22,520 --> 00:36:24,560 Speaker 1: And that's cool to see that, biggie. We didn't get 801 00:36:24,560 --> 00:36:26,920 Speaker 1: to see him. We didn't get to see pac you 802 00:36:26,920 --> 00:36:29,319 Speaker 1: know what I mean. But Jeezi as a you know, 803 00:36:29,400 --> 00:36:31,440 Speaker 1: spitting that type of rap. It's cool to see him 804 00:36:31,480 --> 00:36:33,520 Speaker 1: evolving who he is. And even some of the other 805 00:36:33,560 --> 00:36:37,120 Speaker 1: clients like Waka and Gucci and Ludacris. Just to see 806 00:36:37,160 --> 00:36:39,400 Speaker 1: these people grow up and mature is really cool. And 807 00:36:39,440 --> 00:36:43,520 Speaker 1: then to be able to still be around operating at 808 00:36:43,560 --> 00:36:45,759 Speaker 1: such a high level that they still use you to 809 00:36:45,840 --> 00:36:47,600 Speaker 1: do some of their projects as an honor. 810 00:36:47,880 --> 00:36:50,440 Speaker 2: Yeah, man, And I mean over the years, y'all have collected, 811 00:36:50,520 --> 00:36:54,120 Speaker 2: like I said, over two hundred you know, golden platinum plaques. 812 00:36:54,080 --> 00:36:55,319 Speaker 1: That they make us pay for. 813 00:36:55,840 --> 00:36:58,600 Speaker 2: They make y'all pay for them. Like what is what 814 00:36:58,680 --> 00:37:00,840 Speaker 2: is that? What is that wall mean to you? Like 815 00:37:00,840 --> 00:37:02,480 Speaker 2: when you see those plaques, what does that mean? You 816 00:37:02,520 --> 00:37:04,480 Speaker 2: do any of them stick out more than other ones, 817 00:37:04,520 --> 00:37:05,240 Speaker 2: whether it's the moment. 818 00:37:05,280 --> 00:37:08,239 Speaker 1: I mean, there's a couple because they gave them to me, 819 00:37:08,480 --> 00:37:12,600 Speaker 1: so only two people every day. So Lil John, he 820 00:37:12,680 --> 00:37:15,279 Speaker 1: gave me his plaque. He brought it over there and 821 00:37:15,320 --> 00:37:17,360 Speaker 1: he picked the space that he was so happy that 822 00:37:17,400 --> 00:37:19,279 Speaker 1: he put it on the wall. So and you come 823 00:37:19,320 --> 00:37:21,279 Speaker 1: there and you see that little John plaque. He put 824 00:37:21,320 --> 00:37:24,279 Speaker 1: that there. And then jeezing them speaking to him. They 825 00:37:24,360 --> 00:37:27,840 Speaker 1: gave out like an appreciation plaque probably like six years 826 00:37:27,880 --> 00:37:30,759 Speaker 1: of who was really influential and playing a part of 827 00:37:30,800 --> 00:37:33,720 Speaker 1: that first album. That's the only plaque in the studio 828 00:37:33,760 --> 00:37:35,560 Speaker 1: they got my name on it. The other one say 829 00:37:35,600 --> 00:37:39,000 Speaker 1: Patchwork or whatever, but they gave me that particular plaque. 830 00:37:39,040 --> 00:37:41,960 Speaker 1: And then we got an Outcast plaque that went diamond, 831 00:37:42,000 --> 00:37:44,080 Speaker 1: so it did ten million. And then we got Waka 832 00:37:44,239 --> 00:37:48,040 Speaker 1: No Hands plaque that went ten million. But the Outcast, 833 00:37:48,080 --> 00:37:51,160 Speaker 1: the Waka ten million is a single and it's been streaming. 834 00:37:51,640 --> 00:37:54,759 Speaker 1: That Outcast man. They sold over ten million CDs at 835 00:37:54,760 --> 00:37:58,239 Speaker 1: twenty dollars. That one right there means something to me. 836 00:37:58,360 --> 00:38:01,320 Speaker 1: And then my favorite ARTI we got a Tupac plaque. 837 00:38:01,360 --> 00:38:03,600 Speaker 1: So if you walk in the studio, it's probably the 838 00:38:03,600 --> 00:38:06,880 Speaker 1: biggest plaque there. It sits underneath these lights that shine 839 00:38:06,880 --> 00:38:09,600 Speaker 1: on it. And I love that plaque. 840 00:38:09,680 --> 00:38:24,040 Speaker 2: Yeah yeah, getting ready to throw this thirtieth you know, 841 00:38:24,080 --> 00:38:26,880 Speaker 2: anniversary event, you know, and why are you making it 842 00:38:26,880 --> 00:38:28,400 Speaker 2: in a festival? Like what do you want people to 843 00:38:28,440 --> 00:38:30,600 Speaker 2: walk away from Patchwork feeling like that day? 844 00:38:32,160 --> 00:38:34,879 Speaker 1: So on the twentieth anniversary, you know, I asked people 845 00:38:34,920 --> 00:38:36,640 Speaker 1: what should we do. Everybody like we should do a 846 00:38:36,680 --> 00:38:39,600 Speaker 1: concert or a party. I said, man, I just be 847 00:38:39,640 --> 00:38:44,680 Speaker 1: thinking that like concerts and party They to me, they 848 00:38:44,760 --> 00:38:47,560 Speaker 1: tear people down, like you drink all night, you gotta 849 00:38:47,640 --> 00:38:50,160 Speaker 1: drive home, you tired or whatever. It's not putting nothing 850 00:38:50,200 --> 00:38:53,520 Speaker 1: back into people. So I only ever did the five 851 00:38:53,600 --> 00:38:56,040 Speaker 1: K because I felt like it was healthy. My concept 852 00:38:56,120 --> 00:38:59,000 Speaker 1: was patchwork, we run the streets. Let's really get out 853 00:38:59,000 --> 00:39:01,920 Speaker 1: in the streets. So we did five K where we 854 00:39:01,960 --> 00:39:05,160 Speaker 1: had over three hundred, mostly black people running the streets 855 00:39:05,160 --> 00:39:07,600 Speaker 1: of Atlanta. We started at the front or whatever, and 856 00:39:07,680 --> 00:39:09,640 Speaker 1: we come to the thirtieth and they keep saying, man, 857 00:39:09,640 --> 00:39:11,920 Speaker 1: we need to have a concert or a party or whatever. 858 00:39:12,640 --> 00:39:14,440 Speaker 1: And so one of the guys that used to run 859 00:39:14,480 --> 00:39:16,360 Speaker 1: the record label told me he would do it, and 860 00:39:16,440 --> 00:39:18,120 Speaker 1: so I agreed to it, and I said, I'm gonna 861 00:39:18,120 --> 00:39:20,200 Speaker 1: do the race. You gotta do it. And of course 862 00:39:20,239 --> 00:39:24,160 Speaker 1: he ain't did anything. Nothing nothing. I had to get 863 00:39:24,200 --> 00:39:25,960 Speaker 1: the guests, I had to work out the deals, I 864 00:39:25,960 --> 00:39:28,680 Speaker 1: had to get the sound or whatever. So I feel 865 00:39:28,680 --> 00:39:31,400 Speaker 1: like I got hustled into it. But the goal of 866 00:39:31,440 --> 00:39:36,040 Speaker 1: it is one is free parking. Right. I don't have 867 00:39:36,160 --> 00:39:39,400 Speaker 1: any VIP sections. You know what I mean the artists 868 00:39:39,440 --> 00:39:42,440 Speaker 1: is gonna be amongst us, food trucks and all this 869 00:39:42,560 --> 00:39:45,840 Speaker 1: so so good food, good drinks, good location, good people. 870 00:39:46,160 --> 00:39:48,800 Speaker 1: I just wanted to feel like patchwork, feel like home, 871 00:39:49,120 --> 00:39:51,200 Speaker 1: feel like everybody can come out there. You can bring 872 00:39:51,239 --> 00:39:53,640 Speaker 1: your kids, you can bring your dogs and just have 873 00:39:53,719 --> 00:39:55,600 Speaker 1: a good time. And literally we were gonna give the 874 00:39:55,640 --> 00:39:58,319 Speaker 1: tickets away, but we have this. We turned our I 875 00:39:58,440 --> 00:40:01,680 Speaker 1: Do Music into a nonprofit and so we're just telling 876 00:40:01,760 --> 00:40:04,360 Speaker 1: people donate five dollars to I Do Music, which is 877 00:40:04,440 --> 00:40:06,759 Speaker 1: tax deductive, We're going to give you a ticket. I 878 00:40:06,760 --> 00:40:09,480 Speaker 1: think our most expensive thing we had was a table 879 00:40:10,000 --> 00:40:13,000 Speaker 1: that hold eight people backstage, and we sold them for 880 00:40:13,080 --> 00:40:15,600 Speaker 1: sixty dollars. So it ain't about the money. I want 881 00:40:15,640 --> 00:40:17,839 Speaker 1: to take the money to cover the expenses, and then 882 00:40:17,920 --> 00:40:21,120 Speaker 1: next year we have a bunch of people, like yesterday 883 00:40:21,160 --> 00:40:23,440 Speaker 1: we had Georgia Tech with twenty eight kids come and 884 00:40:23,480 --> 00:40:26,120 Speaker 1: do a tour. We may have some private schools that 885 00:40:26,160 --> 00:40:28,399 Speaker 1: bring a bus, give people lunch, come do a tour. 886 00:40:28,800 --> 00:40:32,440 Speaker 1: And then some of the minority schools, you know, they 887 00:40:32,520 --> 00:40:34,439 Speaker 1: riding and cars that come down there and they can't 888 00:40:34,480 --> 00:40:37,200 Speaker 1: really do lunch. My goal next year is to raise 889 00:40:37,280 --> 00:40:40,840 Speaker 1: enough money through I do music where we can sponsor 890 00:40:41,840 --> 00:40:45,440 Speaker 1: at least three to four different schools that come to 891 00:40:45,560 --> 00:40:47,960 Speaker 1: a tour of the studio and we can pay for 892 00:40:48,000 --> 00:40:50,799 Speaker 1: it and buy them lunch and help help with the transportation. 893 00:40:50,960 --> 00:40:52,520 Speaker 1: So that's how we kind of want to get back 894 00:40:52,520 --> 00:40:54,960 Speaker 1: to spending a round. So yeah, So we did an 895 00:40:54,960 --> 00:40:57,400 Speaker 1: event the other day that the feedback is like, it 896 00:40:57,480 --> 00:41:00,560 Speaker 1: just feels good. We did a Vinyl party, brought in 897 00:41:01,440 --> 00:41:05,759 Speaker 1: pastor Troy rock O, the Young Bloods and some executives 898 00:41:05,800 --> 00:41:08,799 Speaker 1: and Fable and playing records off of Nyl and I 899 00:41:08,840 --> 00:41:11,960 Speaker 1: felt like it recharged the artists because that was, like 900 00:41:12,040 --> 00:41:14,839 Speaker 1: I keep saying, most of the diehard fans never get 901 00:41:14,880 --> 00:41:17,120 Speaker 1: to be that close to them and usually sitting at 902 00:41:17,120 --> 00:41:19,080 Speaker 1: the top of the stadium and all this stuff. And 903 00:41:19,760 --> 00:41:21,239 Speaker 1: so they got to eat with them, they got to 904 00:41:21,239 --> 00:41:23,000 Speaker 1: talk to them, they got to take pictures, they got 905 00:41:23,040 --> 00:41:25,560 Speaker 1: to listen to their music and hear the stories, and 906 00:41:25,680 --> 00:41:28,360 Speaker 1: all everybody keeps saying is thank you. I needed that. 907 00:41:28,440 --> 00:41:30,960 Speaker 1: It felt good and so if we can achieve that 908 00:41:31,000 --> 00:41:34,560 Speaker 1: with the with the music Fest, I'd be happy with that. 909 00:41:34,600 --> 00:41:39,600 Speaker 1: I want people to walk away feeling appreciated, valued and 910 00:41:39,640 --> 00:41:42,080 Speaker 1: recharged and ready to ready to move forward. 911 00:41:42,200 --> 00:41:45,000 Speaker 2: Yeah, now you mentioned I do Music. That's your nonprofit 912 00:41:45,000 --> 00:41:47,920 Speaker 2: has been around for fourteen years, Like what exactly does 913 00:41:47,960 --> 00:41:49,640 Speaker 2: that do to help kind of bridge the gap with 914 00:41:49,680 --> 00:41:51,200 Speaker 2: these classes and the case. 915 00:41:51,320 --> 00:41:54,279 Speaker 1: So under Patchwork, I felt like we got pigeonholed as 916 00:41:54,280 --> 00:41:57,279 Speaker 1: a hip hop and R and B facility, and I 917 00:41:57,320 --> 00:42:00,280 Speaker 1: felt like, I do Music opens it up. Everybody body 918 00:42:00,280 --> 00:42:03,040 Speaker 1: does music, doesn't matter the genre, the color, whatever. So 919 00:42:03,080 --> 00:42:06,239 Speaker 1: we had that brand going, and then we started doing 920 00:42:06,280 --> 00:42:09,400 Speaker 1: all of our educational things underneath I do Music. So 921 00:42:09,440 --> 00:42:15,520 Speaker 1: anything educational, workshop, podcasts, masterclass, different events, tours and stuff, 922 00:42:15,520 --> 00:42:17,680 Speaker 1: we did it under I do Music, And so I 923 00:42:17,719 --> 00:42:21,560 Speaker 1: wanted to make it kind of more nondescript and not 924 00:42:21,680 --> 00:42:24,400 Speaker 1: so hip hopish, not so rappish and stuff like that 925 00:42:24,520 --> 00:42:26,879 Speaker 1: and kind of open it up. So that brand does 926 00:42:26,920 --> 00:42:29,279 Speaker 1: that for us. So the mission statement of I Do 927 00:42:29,360 --> 00:42:33,359 Speaker 1: Music is to educate and empower artists and musicians worldwide, 928 00:42:33,719 --> 00:42:36,040 Speaker 1: just that simple. So that's what we're trying to do 929 00:42:36,080 --> 00:42:38,560 Speaker 1: with it. And then it's weird, you know, I get 930 00:42:38,600 --> 00:42:41,440 Speaker 1: so many people. You know, we coming up on thirty years, 931 00:42:41,440 --> 00:42:43,600 Speaker 1: so we were at twenty nine years when we established 932 00:42:43,680 --> 00:42:46,640 Speaker 1: is that as a nonprofit and it's like, man, I 933 00:42:46,680 --> 00:42:49,560 Speaker 1: feel like it's Snake's coming out. There's so many people 934 00:42:49,560 --> 00:42:53,480 Speaker 1: that be like this, like I already know what our 935 00:42:53,560 --> 00:42:56,279 Speaker 1: reputation and our goodwill is in the community and what 936 00:42:56,320 --> 00:42:58,839 Speaker 1: we did. So it's kind of like sometimes a lot 937 00:42:58,840 --> 00:43:01,600 Speaker 1: of people they'll start their nonprofit, they got to go 938 00:43:01,640 --> 00:43:04,600 Speaker 1: get all these people on their board to give them credibility, 939 00:43:05,040 --> 00:43:07,759 Speaker 1: and then you kind of starting out without a reputation. 940 00:43:08,440 --> 00:43:10,320 Speaker 1: And so some people have said, I did it the 941 00:43:10,360 --> 00:43:12,960 Speaker 1: other way, where we done work for twenty nine years, 942 00:43:12,960 --> 00:43:15,719 Speaker 1: built a reputation. We already been doing this stuff in 943 00:43:15,760 --> 00:43:19,040 Speaker 1: the community, and now we have a physical location that 944 00:43:19,120 --> 00:43:22,080 Speaker 1: belongs to us and we set up a nonprofit. Everybody 945 00:43:22,200 --> 00:43:24,160 Speaker 1: keep coming up to me trying to partner with me, 946 00:43:24,960 --> 00:43:27,439 Speaker 1: but they're trying to partner with me because they want 947 00:43:27,480 --> 00:43:30,600 Speaker 1: to make money off of it. And I'm like, our 948 00:43:30,640 --> 00:43:34,080 Speaker 1: board is me, my wife, Mike, and his wife. Mike's 949 00:43:34,080 --> 00:43:37,280 Speaker 1: the other owner. I don't need the hype. We actually 950 00:43:37,400 --> 00:43:40,680 Speaker 1: want to help. And so it's so many people keep 951 00:43:40,719 --> 00:43:43,759 Speaker 1: trying to rush me into doing things and I'm like, well, 952 00:43:43,760 --> 00:43:45,960 Speaker 1: that's the wrong reason. I don't care if these grants 953 00:43:45,960 --> 00:43:48,440 Speaker 1: are they're giving out money right now. We actually want 954 00:43:48,480 --> 00:43:51,080 Speaker 1: to help our people, and so that's what I'm looking 955 00:43:51,080 --> 00:43:53,000 Speaker 1: to do for it. And so, like last year, I 956 00:43:53,040 --> 00:43:55,239 Speaker 1: had to fill out a form. It was funny when 957 00:43:55,280 --> 00:43:57,120 Speaker 1: you did you fill out the forum. At first it 958 00:43:57,200 --> 00:43:58,960 Speaker 1: was kind of asking like how much money do you 959 00:43:59,040 --> 00:44:04,680 Speaker 1: expect to make any and I was like, shit, nothing, Yeah, 960 00:44:04,760 --> 00:44:08,319 Speaker 1: I make no money, man, what you mean? Somebody will 961 00:44:08,360 --> 00:44:11,719 Speaker 1: give me some money? And so like last year, we 962 00:44:11,760 --> 00:44:13,880 Speaker 1: had to add up how much money we collected, and 963 00:44:13,920 --> 00:44:16,560 Speaker 1: we collected about eighty seven hundred dollars and I was like, 964 00:44:17,080 --> 00:44:19,480 Speaker 1: off some bs, like we didn't really do anything, and 965 00:44:19,800 --> 00:44:22,760 Speaker 1: it made me feel good. And that's why I keep saying, 966 00:44:22,880 --> 00:44:24,880 Speaker 1: is like I got my own grade scale. I'm not 967 00:44:24,960 --> 00:44:27,520 Speaker 1: operating off of everybody else. If my video get a 968 00:44:27,600 --> 00:44:30,520 Speaker 1: hundred likes, I think I did great. If three hundred 969 00:44:30,560 --> 00:44:33,160 Speaker 1: people watch our podcast, I'm like, I'm not comparing it 970 00:44:33,160 --> 00:44:36,520 Speaker 1: to somebody else. So in my world, if somebody gave 971 00:44:36,600 --> 00:44:39,439 Speaker 1: us eighty seven hundred dollars over the course of the year, 972 00:44:39,960 --> 00:44:42,400 Speaker 1: and we use that money to sponsor kids to go 973 00:44:42,480 --> 00:44:45,759 Speaker 1: to our workshops, I feel like we unstoppable, you know 974 00:44:45,760 --> 00:44:47,640 Speaker 1: what I mean? So yeah, next year we should be 975 00:44:47,719 --> 00:44:51,200 Speaker 1: queued up well we can do some real fundraising and 976 00:44:51,239 --> 00:44:54,239 Speaker 1: then start making some bigger impacts in the community. That's 977 00:44:54,280 --> 00:44:57,080 Speaker 1: to go. I'm trying to stay away from the suckers, though, Man, 978 00:44:58,040 --> 00:44:59,200 Speaker 1: I'll try. It's hard, bro. 979 00:44:59,280 --> 00:45:02,080 Speaker 2: Look, I get more people give me up about can we partner? 980 00:45:02,160 --> 00:45:03,839 Speaker 2: Can we talk? And you know, I always ask people 981 00:45:03,880 --> 00:45:08,280 Speaker 2: it's like it's like, you can't. It's a big word 982 00:45:08,520 --> 00:45:10,279 Speaker 2: and you can't put Obviously, if you're coming to me, 983 00:45:10,320 --> 00:45:12,480 Speaker 2: you're come for a reason. And I recognize that there's 984 00:45:12,480 --> 00:45:14,440 Speaker 2: a value that we provide. But like what a lot 985 00:45:14,440 --> 00:45:17,000 Speaker 2: of people don't always talk about is what value they're 986 00:45:17,000 --> 00:45:19,040 Speaker 2: going to bring to the table. Like you can see 987 00:45:19,120 --> 00:45:21,640 Speaker 2: that it comes across in like a very transactional way. 988 00:45:21,880 --> 00:45:24,040 Speaker 2: And well, I tell people it's like, look, you can't 989 00:45:24,080 --> 00:45:26,040 Speaker 2: put the burden on me to figure out how you're 990 00:45:26,080 --> 00:45:28,799 Speaker 2: gonna help me. So when I ask people people say 991 00:45:28,840 --> 00:45:30,120 Speaker 2: I want to partner with you, I say, well, what 992 00:45:30,120 --> 00:45:31,759 Speaker 2: does that mean? What does that look like? 993 00:45:31,760 --> 00:45:31,840 Speaker 1: Like? 994 00:45:32,160 --> 00:45:34,160 Speaker 2: Tell me, like we gotta get on the phone to 995 00:45:34,160 --> 00:45:35,799 Speaker 2: talk about Just tell me, like what is it? Because 996 00:45:35,800 --> 00:45:37,640 Speaker 2: I can make that determination. But like what I what 997 00:45:37,680 --> 00:45:39,759 Speaker 2: I can't do is and I've done it before, and 998 00:45:39,800 --> 00:45:42,160 Speaker 2: I'm like, yeah, I just I can't. I can't figure 999 00:45:42,160 --> 00:45:44,600 Speaker 2: out where you can fit in at if you know 1000 00:45:44,640 --> 00:45:46,319 Speaker 2: what I do and you know what Butter does and 1001 00:45:46,400 --> 00:45:50,160 Speaker 2: you're aware of it, of it extra job, YEA given me. 1002 00:45:50,920 --> 00:45:51,960 Speaker 2: I got plenty of stuff to do. 1003 00:45:52,120 --> 00:45:54,239 Speaker 1: So look, I can I say this one thing that 1004 00:45:54,440 --> 00:45:57,800 Speaker 1: just we're we're new in that space. And so we've 1005 00:45:57,840 --> 00:46:02,000 Speaker 1: had other people of color that come and say, hey, 1006 00:46:02,040 --> 00:46:04,960 Speaker 1: we got a nonprofit and we want to do this 1007 00:46:05,080 --> 00:46:07,719 Speaker 1: thing in different cities where we get studio time and 1008 00:46:07,719 --> 00:46:10,799 Speaker 1: bring artists in and record. And I'm like, okay, well 1009 00:46:10,800 --> 00:46:12,239 Speaker 1: what you want me to do it? They you want 1010 00:46:12,239 --> 00:46:15,040 Speaker 1: me to donate the studio time. And I was like, man, 1011 00:46:15,120 --> 00:46:18,520 Speaker 1: come in the office so we can talk. I said, listen, man, 1012 00:46:19,360 --> 00:46:22,040 Speaker 1: I think you looking at this and we as black people, 1013 00:46:22,080 --> 00:46:25,279 Speaker 1: be looking at these nonprofits wrong. I said. So you 1014 00:46:25,400 --> 00:46:29,840 Speaker 1: got your status based on your said you're going to 1015 00:46:29,920 --> 00:46:32,400 Speaker 1: do something for the community and offer a service that 1016 00:46:32,480 --> 00:46:34,640 Speaker 1: the government don't. So they giving you money so you 1017 00:46:34,680 --> 00:46:38,160 Speaker 1: can go do that. I said, So you have the 1018 00:46:38,200 --> 00:46:42,120 Speaker 1: ability to raise money, you know, for your causes. Why 1019 00:46:42,120 --> 00:46:44,399 Speaker 1: don't you go out there and raise money tell your 1020 00:46:44,400 --> 00:46:46,480 Speaker 1: people that hey, I want to do this for the 1021 00:46:46,560 --> 00:46:49,440 Speaker 1: kids and put them in the studio and raise money 1022 00:46:49,760 --> 00:46:52,520 Speaker 1: and come to me and pay me. Yeah, yeah, come 1023 00:46:52,560 --> 00:46:54,520 Speaker 1: to me and pay me, because that's what the other 1024 00:46:54,719 --> 00:46:57,520 Speaker 1: all these other nonprofits that ain't black, they write a 1025 00:46:57,640 --> 00:46:59,560 Speaker 1: check to book the studio time for the people. So 1026 00:46:59,600 --> 00:47:01,440 Speaker 1: I'll be trying on the tea. Sher I said. Listen, man, 1027 00:47:01,760 --> 00:47:04,600 Speaker 1: we can help you. We can create a campaign and 1028 00:47:04,680 --> 00:47:07,560 Speaker 1: have people donate to the nonprofit to cover the stuff. 1029 00:47:07,600 --> 00:47:11,520 Speaker 1: But we get these nonprofits running around begging the people 1030 00:47:11,560 --> 00:47:13,920 Speaker 1: that we know to give up the most valuable asset 1031 00:47:14,000 --> 00:47:16,320 Speaker 1: that makes them money to give away to you. What 1032 00:47:17,200 --> 00:47:19,360 Speaker 1: do you got the nonprofit for to raise money to 1033 00:47:19,440 --> 00:47:22,400 Speaker 1: help people? Right, yeah, you raise money to help the people. 1034 00:47:22,440 --> 00:47:25,479 Speaker 1: Bring me the money and pay me. Stop stop coming 1035 00:47:25,520 --> 00:47:27,520 Speaker 1: around asking for people for free. 1036 00:47:27,560 --> 00:47:30,280 Speaker 2: Man. No, you know, I love that, and it actually 1037 00:47:30,280 --> 00:47:32,719 Speaker 2: makes me kind of want to ask you to just 1038 00:47:32,880 --> 00:47:34,960 Speaker 2: you know, especially being in the music business, being in 1039 00:47:34,960 --> 00:47:37,879 Speaker 2: this space, being in the studio space again, you're dealing 1040 00:47:37,920 --> 00:47:40,360 Speaker 2: with everybody from artists to you know, the managers and 1041 00:47:40,400 --> 00:47:44,160 Speaker 2: the companies and the labels, and you know, I'm sure 1042 00:47:44,160 --> 00:47:46,360 Speaker 2: it's some interesting characters out there, you know, all on 1043 00:47:46,440 --> 00:47:49,000 Speaker 2: those sides of it. What kind of mindset, you know, 1044 00:47:49,080 --> 00:47:51,920 Speaker 2: does it take to stay successful amongst all that in 1045 00:47:51,920 --> 00:47:52,799 Speaker 2: that space. 1046 00:47:53,239 --> 00:47:55,680 Speaker 1: Kind of stand neutral, like you know what I mean. 1047 00:47:55,719 --> 00:47:57,880 Speaker 1: That's what they always say if they talking about me, 1048 00:47:57,920 --> 00:48:00,279 Speaker 1: that courages ain't too high, he ain't too low. You 1049 00:48:00,320 --> 00:48:02,200 Speaker 1: don't get too mad, he don't get too angry. I 1050 00:48:02,200 --> 00:48:04,880 Speaker 1: may get angry behind the scenes or something with my 1051 00:48:04,920 --> 00:48:08,080 Speaker 1: staff or something, but that's never in front of anybody else. 1052 00:48:08,080 --> 00:48:11,480 Speaker 1: But it's just my mindset, my degrees in psychology, and 1053 00:48:11,520 --> 00:48:15,120 Speaker 1: so I operate from the standpoint that everybody is doing 1054 00:48:15,120 --> 00:48:17,520 Speaker 1: the best that they can with what they have. And 1055 00:48:17,560 --> 00:48:21,239 Speaker 1: I operate from whenever I meet somebody, they have a Hey, 1056 00:48:21,880 --> 00:48:24,440 Speaker 1: you have to work to get to be in the 1057 00:48:24,480 --> 00:48:26,400 Speaker 1: c you have to not turn into work, you have 1058 00:48:26,440 --> 00:48:29,239 Speaker 1: to skip class, you gotta fail on the test, you 1059 00:48:29,320 --> 00:48:31,239 Speaker 1: have to work. I'm gonna give you the benefit of 1060 00:48:31,280 --> 00:48:33,600 Speaker 1: the doubt and then it's up to you where you 1061 00:48:33,719 --> 00:48:36,560 Speaker 1: end up. So that's kind of like how sometimes I 1062 00:48:36,640 --> 00:48:39,600 Speaker 1: just talk to people when they start being talking crazy, 1063 00:48:39,680 --> 00:48:41,680 Speaker 1: Like there's a lot of times in before the people 1064 00:48:41,680 --> 00:48:43,839 Speaker 1: in New York used to talk crazy, and I'll pick 1065 00:48:43,920 --> 00:48:46,600 Speaker 1: up the phone, I say, hey, man, listen, I own 1066 00:48:46,680 --> 00:48:48,520 Speaker 1: the studio or I'm the manager at the time, and 1067 00:48:48,560 --> 00:48:51,000 Speaker 1: I don't talk to my employees like that, So he 1068 00:48:51,040 --> 00:48:53,359 Speaker 1: ain't gonna be talking to people like that down here, man, 1069 00:48:53,400 --> 00:48:54,920 Speaker 1: And if you want to talk to people like that, 1070 00:48:54,960 --> 00:48:57,360 Speaker 1: you should go somewhere else. Yeah, and we just fix it. 1071 00:48:57,400 --> 00:49:00,399 Speaker 1: But when I do that stuff, like I tell people, 1072 00:49:00,440 --> 00:49:03,360 Speaker 1: would you mentioned these artists and producers that are famous, 1073 00:49:03,880 --> 00:49:06,560 Speaker 1: The worst thing that you can do is try to 1074 00:49:06,560 --> 00:49:09,000 Speaker 1: have a conversation like that in front of other people, 1075 00:49:09,080 --> 00:49:11,200 Speaker 1: because they look at the other people as an audience 1076 00:49:11,200 --> 00:49:13,640 Speaker 1: and they finna put on the show. So I can 1077 00:49:13,719 --> 00:49:15,960 Speaker 1: have that conversation if I pull them in the office 1078 00:49:16,040 --> 00:49:18,080 Speaker 1: or call them off site, and I can kind of 1079 00:49:18,080 --> 00:49:20,040 Speaker 1: tell them something and don't do it in front of people. 1080 00:49:20,040 --> 00:49:22,319 Speaker 1: But I tell my staff, don't you go in that 1081 00:49:22,440 --> 00:49:24,360 Speaker 1: room and try to tell him something in front of 1082 00:49:24,400 --> 00:49:27,000 Speaker 1: twenty people, because he's gonna give you a show. And 1083 00:49:27,360 --> 00:49:29,120 Speaker 1: so I just try to pull it off to the side, 1084 00:49:29,239 --> 00:49:31,680 Speaker 1: or like if they getting too rowdy in front of 1085 00:49:31,719 --> 00:49:33,440 Speaker 1: a bunch of people, I'd be like, oh, they putting 1086 00:49:33,440 --> 00:49:35,800 Speaker 1: on the show. Let me just get off this phone 1087 00:49:36,320 --> 00:49:38,480 Speaker 1: or let me let them have this space, and then 1088 00:49:38,520 --> 00:49:40,160 Speaker 1: I'm gonna pull them off to the side, and we're 1089 00:49:40,160 --> 00:49:42,719 Speaker 1: gonna have a real conversation and we're gonna eliminate that, 1090 00:49:43,200 --> 00:49:43,759 Speaker 1: you know what I mean. 1091 00:49:44,040 --> 00:49:46,080 Speaker 2: I love that idea that everybody starts off with a A 1092 00:49:46,600 --> 00:49:48,239 Speaker 2: and you gotta work to get a B or see. 1093 00:49:48,239 --> 00:49:49,920 Speaker 2: I think that I might borrow that. I think I'm 1094 00:49:49,960 --> 00:49:52,040 Speaker 2: an borrow that one from you. You know. I love 1095 00:49:52,080 --> 00:49:54,880 Speaker 2: that perspective, like when it comes to just lessons and 1096 00:49:55,160 --> 00:49:58,120 Speaker 2: how you kind of operate, Like for the for the 1097 00:49:58,160 --> 00:50:00,640 Speaker 2: new artists, for the artists that you know are launching 1098 00:50:00,719 --> 00:50:03,279 Speaker 2: now that want to emerge, that want to grow and 1099 00:50:03,320 --> 00:50:06,880 Speaker 2: to be successful, what's one kind of like studio habit 1100 00:50:07,040 --> 00:50:09,080 Speaker 2: that you would tell them they need to adopt as 1101 00:50:09,160 --> 00:50:10,319 Speaker 2: early as possible in their career. 1102 00:50:10,400 --> 00:50:12,640 Speaker 1: I think that they need to spend more time in 1103 00:50:12,680 --> 00:50:14,880 Speaker 1: the studio, and they need to spend time in the 1104 00:50:14,920 --> 00:50:18,120 Speaker 1: studio with more than just themselves. Like all of that 1105 00:50:18,200 --> 00:50:20,520 Speaker 1: great music was like when these people were going to 1106 00:50:20,520 --> 00:50:22,680 Speaker 1: the studio and it be twenty thirty people in there 1107 00:50:22,760 --> 00:50:25,960 Speaker 1: most of the time. Back in the day, they would say, 1108 00:50:25,520 --> 00:50:27,759 Speaker 1: book a studio at eight o'clock and then they would 1109 00:50:27,800 --> 00:50:29,920 Speaker 1: leave at midnight, go to the club, and then they 1110 00:50:29,960 --> 00:50:32,000 Speaker 1: would bring the club back to the studio at two 1111 00:50:32,000 --> 00:50:34,719 Speaker 1: in the morning, and if them people was partying and 1112 00:50:34,760 --> 00:50:38,120 Speaker 1: feeling good about them records, they knew they had good records. 1113 00:50:38,160 --> 00:50:41,080 Speaker 1: I feel like music is being made by themselves. And 1114 00:50:41,120 --> 00:50:43,680 Speaker 1: so when these people kind of isolate themselves, they get 1115 00:50:43,719 --> 00:50:46,240 Speaker 1: more money. Right, So, now they got a movie theater 1116 00:50:46,320 --> 00:50:47,879 Speaker 1: in their house, they don't go to the movie theater. 1117 00:50:48,120 --> 00:50:49,920 Speaker 1: They got a bowling alley in their house, they don't 1118 00:50:50,000 --> 00:50:52,120 Speaker 1: go bowl They got a shift, they don't go out 1119 00:50:52,160 --> 00:50:55,640 Speaker 1: the restaurants. And then they not in public. They get 1120 00:50:55,719 --> 00:50:59,160 Speaker 1: so detached that they not feeling what's going out there. 1121 00:51:00,080 --> 00:51:02,960 Speaker 1: I think it's a disservice for us. Like I keep 1122 00:51:03,000 --> 00:51:05,560 Speaker 1: saying that we show up and kind of cheapen things. 1123 00:51:05,960 --> 00:51:09,480 Speaker 1: What benefit does it do you as a producer or 1124 00:51:09,600 --> 00:51:12,320 Speaker 1: artist to say I made that beat in five minutes. 1125 00:51:13,120 --> 00:51:14,960 Speaker 1: I ain't right my rhyme. I just went in there 1126 00:51:15,000 --> 00:51:18,040 Speaker 1: and said, whatever, okay, well, now the record labels like 1127 00:51:18,040 --> 00:51:21,120 Speaker 1: what I need to give you ten thousand dollars per 1128 00:51:21,200 --> 00:51:23,560 Speaker 1: song for you just told me you can take that 1129 00:51:23,719 --> 00:51:26,640 Speaker 1: radio shack microphone or record it in your house and 1130 00:51:26,680 --> 00:51:29,759 Speaker 1: get a beat from your homeboy. No other industry does that. 1131 00:51:29,800 --> 00:51:34,920 Speaker 1: We'd the dumb it were the most ignorant people. We 1132 00:51:35,040 --> 00:51:38,560 Speaker 1: lower the value into all of the places that we 1133 00:51:38,640 --> 00:51:41,520 Speaker 1: go to, And so I don't like that, like the 1134 00:51:41,560 --> 00:51:44,319 Speaker 1: country people be like n We wrote this song, we 1135 00:51:44,400 --> 00:51:47,160 Speaker 1: worked on it for twenty years, we brought twenty musicians in, 1136 00:51:47,239 --> 00:51:49,880 Speaker 1: we was in the studio, we rewrote it, we demoed it, 1137 00:51:49,920 --> 00:51:52,560 Speaker 1: and all that stuff. So for me, I've seen people 1138 00:51:52,600 --> 00:51:55,560 Speaker 1: make a mistake. You get a budget from a record 1139 00:51:55,600 --> 00:52:00,440 Speaker 1: label and you try to be cheap on it. You 1140 00:52:01,080 --> 00:52:03,560 Speaker 1: bragging that, hey, I did twelve songs and only spent 1141 00:52:03,680 --> 00:52:06,279 Speaker 1: ten thousand of my budget. Guess what the label do. 1142 00:52:06,840 --> 00:52:09,400 Speaker 1: They'll put your stuff on the shelf and say, we 1143 00:52:09,480 --> 00:52:11,680 Speaker 1: really ain't investing it. Then we can get rid of them. 1144 00:52:11,680 --> 00:52:13,759 Speaker 1: Now I see Mariah in them. They spend so much 1145 00:52:13,840 --> 00:52:16,800 Speaker 1: money that the album has to come out. So you 1146 00:52:16,960 --> 00:52:20,359 Speaker 1: making a mistake by going around trying to talk down 1147 00:52:20,400 --> 00:52:23,840 Speaker 1: the studio, Talk down the producers, talk down the DJs, 1148 00:52:24,520 --> 00:52:28,440 Speaker 1: talk down the videographers, talk down the publicists. So they're 1149 00:52:28,480 --> 00:52:30,920 Speaker 1: not invested in you, so they can just get rid 1150 00:52:30,920 --> 00:52:32,600 Speaker 1: of you. So I would just say, man, you need 1151 00:52:32,640 --> 00:52:37,359 Speaker 1: to spend more time talk up your craft, stop belittling 1152 00:52:37,440 --> 00:52:39,480 Speaker 1: you didn't just write that song. On that day. You 1153 00:52:39,600 --> 00:52:42,000 Speaker 1: thought about it in your car for twelve days, then 1154 00:52:42,040 --> 00:52:44,080 Speaker 1: you went in there and said it. But I just 1155 00:52:44,120 --> 00:52:46,200 Speaker 1: think people got to be a little bit more intelligent 1156 00:52:46,280 --> 00:52:49,560 Speaker 1: of like, who are you helping by making it look 1157 00:52:49,600 --> 00:52:52,240 Speaker 1: like you made this movie on your iPhone in twenty minutes. 1158 00:52:52,600 --> 00:52:54,319 Speaker 1: Nobody's gonna give you any money for that. 1159 00:52:54,880 --> 00:52:57,279 Speaker 2: Yeah, I think people definitely gotten caught up in them. 1160 00:52:58,120 --> 00:52:59,960 Speaker 2: I don't want to call it the mass production of it, 1161 00:53:00,040 --> 00:53:01,799 Speaker 2: but I remember reading this book. It was called the 1162 00:53:01,800 --> 00:53:04,160 Speaker 2: Future of Music and kind of talked about, you know, 1163 00:53:04,200 --> 00:53:07,000 Speaker 2: it's gonna be the people that you know bring more 1164 00:53:07,680 --> 00:53:09,399 Speaker 2: to the space. I remember I was talking to my boy, 1165 00:53:09,760 --> 00:53:11,920 Speaker 2: mister Hanky one time and I was telling him, I said, man, 1166 00:53:11,960 --> 00:53:15,880 Speaker 2: look respectfully, man, I'm gonna blame Little Wayne for some 1167 00:53:15,920 --> 00:53:17,920 Speaker 2: of this. And he's like, what do you mean? I said, Bro, Like, 1168 00:53:18,640 --> 00:53:22,000 Speaker 2: Lil Wayne was making so much music and it was good. 1169 00:53:22,120 --> 00:53:24,640 Speaker 2: All y'all thought it was easy, you know what I mean, 1170 00:53:24,719 --> 00:53:26,520 Speaker 2: y'all thought everybody could do the same thing, and everybody 1171 00:53:26,600 --> 00:53:28,799 Speaker 2: started kind of copying what he was doing, and like 1172 00:53:28,840 --> 00:53:31,319 Speaker 2: that was his lane and he was amazing at it. 1173 00:53:31,600 --> 00:53:33,319 Speaker 2: He could literally sit there and to your point, not 1174 00:53:33,320 --> 00:53:35,880 Speaker 2: necessarily write stuff down, come out with twenty thirty songs. 1175 00:53:35,880 --> 00:53:38,200 Speaker 2: But all y'all thought y'all had to do the same thing, 1176 00:53:38,680 --> 00:53:40,520 Speaker 2: and you realize that there's a big difference between you, 1177 00:53:41,000 --> 00:53:41,600 Speaker 2: Wayne mad. 1178 00:53:41,760 --> 00:53:45,040 Speaker 1: Some artists think they you can't all disappear for ten years, 1179 00:53:45,200 --> 00:53:48,960 Speaker 1: come back gonna be there. She's special, he's special. But 1180 00:53:49,000 --> 00:53:51,160 Speaker 1: he was in the studio. We had a three year 1181 00:53:51,239 --> 00:53:55,360 Speaker 1: round with cash Money. Yeah, they were doing eighteen hour sessions. 1182 00:53:55,200 --> 00:53:57,239 Speaker 2: That the part they don't hear about. That's the part 1183 00:53:57,239 --> 00:53:58,719 Speaker 2: they hear about. They think, yeah, it was just all 1184 00:53:59,239 --> 00:54:00,960 Speaker 2: you know, I always say the hard you know, the 1185 00:54:01,239 --> 00:54:03,600 Speaker 2: hard part is making it look easy. But people focus 1186 00:54:03,680 --> 00:54:06,560 Speaker 2: on the easy part. But to your point, you. 1187 00:54:06,600 --> 00:54:08,799 Speaker 1: Know what I think they always tell people if you 1188 00:54:08,840 --> 00:54:11,279 Speaker 1: think about how hip hop kind of first started, if 1189 00:54:11,320 --> 00:54:14,200 Speaker 1: you think about it, a lot of times, like the 1190 00:54:14,239 --> 00:54:17,120 Speaker 1: song Lottie Dottie in the show, it was only a 1191 00:54:17,160 --> 00:54:19,360 Speaker 1: single with a B side, air being Rocky in My 1192 00:54:19,480 --> 00:54:23,280 Speaker 1: Melody and I'm President. These people didn't believe in rap, 1193 00:54:23,880 --> 00:54:27,600 Speaker 1: and so they sought out the best people to do it. 1194 00:54:27,760 --> 00:54:29,319 Speaker 1: They was like, man, if we're gonna spend all this 1195 00:54:29,400 --> 00:54:32,120 Speaker 1: money to go on the studio, by these reels do 1196 00:54:32,239 --> 00:54:36,319 Speaker 1: all this stuff. They filtered through and only let the 1197 00:54:36,360 --> 00:54:38,880 Speaker 1: best people, but they were so dope they only let 1198 00:54:38,960 --> 00:54:42,160 Speaker 1: them do two songs, and then if them songs popped off, 1199 00:54:42,239 --> 00:54:44,799 Speaker 1: they spent the money to do an album. Then they 1200 00:54:44,840 --> 00:54:47,000 Speaker 1: put them albums out and they start making money. And 1201 00:54:47,080 --> 00:54:49,160 Speaker 1: other people looked at it like you said, and was like, 1202 00:54:49,520 --> 00:54:51,520 Speaker 1: I need to get me a rapper, and I can 1203 00:54:51,600 --> 00:54:55,480 Speaker 1: do that, and it just got oversaturated with less talented people, 1204 00:54:55,480 --> 00:54:59,719 Speaker 1: whereas before there was a barrier or entrance to get 1205 00:54:59,760 --> 00:55:02,040 Speaker 1: in it. And so one of the things that always 1206 00:55:02,040 --> 00:55:05,600 Speaker 1: say that our industry is suffering from is that there 1207 00:55:05,680 --> 00:55:09,600 Speaker 1: aren't any standards to be in it. So you can 1208 00:55:09,640 --> 00:55:12,000 Speaker 1: have somebody that's the president of a record label that 1209 00:55:12,120 --> 00:55:15,600 Speaker 1: never graduate from graduated from high school. I can have 1210 00:55:15,760 --> 00:55:18,160 Speaker 1: I have people that call me about listing to studio 1211 00:55:18,239 --> 00:55:20,239 Speaker 1: on websites and I'd be like, I'm not going on 1212 00:55:20,280 --> 00:55:22,960 Speaker 1: there because you don't have any standards. The dude they 1213 00:55:23,000 --> 00:55:25,319 Speaker 1: got a studio in his house, he gonna say, I 1214 00:55:25,320 --> 00:55:27,399 Speaker 1: got the number one studio in Atlanta, and you're gonna 1215 00:55:27,440 --> 00:55:29,719 Speaker 1: put it up there. And like I tell people other 1216 00:55:29,800 --> 00:55:32,879 Speaker 1: industries like hotels they got a one star, they got 1217 00:55:32,880 --> 00:55:34,840 Speaker 1: a two star. They got a three star, four and 1218 00:55:34,840 --> 00:55:37,400 Speaker 1: a five, and you got to meet certain requirements to 1219 00:55:37,400 --> 00:55:39,480 Speaker 1: get in there. Our airlines are kind of slot it, 1220 00:55:39,880 --> 00:55:41,960 Speaker 1: you know, when there's a low price carrier, when there's 1221 00:55:41,960 --> 00:55:44,960 Speaker 1: a premium and whatever. But in this music industry, we 1222 00:55:45,000 --> 00:55:48,200 Speaker 1: don't have any standards. And so when somebody says a 1223 00:55:48,280 --> 00:55:51,319 Speaker 1: song is recorded, is it properly recorded, you don't know. 1224 00:55:51,600 --> 00:55:54,080 Speaker 1: Is it mixed? You don't know? Is it mastered? You 1225 00:55:54,120 --> 00:55:57,360 Speaker 1: don't know? Is it a recording studio? Every studio on 1226 00:55:57,440 --> 00:55:59,919 Speaker 1: there on Google that you said you did our home 1227 00:56:00,239 --> 00:56:04,439 Speaker 1: we number one on the regular thing. We ain't pay 1228 00:56:04,520 --> 00:56:07,160 Speaker 1: for no ads, so we show up number one. But 1229 00:56:07,239 --> 00:56:08,960 Speaker 1: if you look at the ones that's up there that's 1230 00:56:08,960 --> 00:56:12,520 Speaker 1: paid for, they say number one studio in Atlanta. And 1231 00:56:12,640 --> 00:56:15,440 Speaker 1: so you know, our stuff. We just need some standards 1232 00:56:15,440 --> 00:56:17,719 Speaker 1: and our stuff. And I think that some of us 1233 00:56:17,760 --> 00:56:19,640 Speaker 1: need standards in all of our industries for what we 1234 00:56:19,760 --> 00:56:22,239 Speaker 1: do with everybody, like even all this stuff now and 1235 00:56:22,320 --> 00:56:25,480 Speaker 1: I see stuff be calling stuff university and they're giving 1236 00:56:25,480 --> 00:56:29,240 Speaker 1: out these phony degrees and master classes and did stuff 1237 00:56:29,280 --> 00:56:32,160 Speaker 1: like that. Man, y'all just being loose with that stuff, 1238 00:56:32,160 --> 00:56:34,799 Speaker 1: and it's devaluing it, which is what I kind of 1239 00:56:34,800 --> 00:56:37,080 Speaker 1: hate to see from us. It's like whenever we show up, 1240 00:56:37,120 --> 00:56:48,200 Speaker 1: we lower the value. 1241 00:56:49,840 --> 00:56:52,160 Speaker 2: One thing I always kind of notice is like, especially nowadays, 1242 00:56:52,160 --> 00:56:54,520 Speaker 2: it seems like everybody wants everything to be okay all 1243 00:56:54,560 --> 00:56:56,680 Speaker 2: the time. And I tell people that, no, that's not 1244 00:56:56,719 --> 00:56:57,040 Speaker 2: the case. 1245 00:56:57,040 --> 00:56:57,200 Speaker 1: Bro. 1246 00:56:57,280 --> 00:56:58,840 Speaker 2: Like it was funny. I was I was out, you know, 1247 00:56:58,880 --> 00:57:01,520 Speaker 2: with a restaurant this weekend, and you know, I was 1248 00:57:01,560 --> 00:57:03,520 Speaker 2: there with my parents and like, you know, we were 1249 00:57:03,560 --> 00:57:06,680 Speaker 2: having brunch and like, bro, the DJ is just like 1250 00:57:06,880 --> 00:57:08,560 Speaker 2: playing it. Look, I love rap. 1251 00:57:08,440 --> 00:57:10,600 Speaker 1: Music loud, probably, but it wasn't even loud, bro. 1252 00:57:10,680 --> 00:57:14,399 Speaker 2: It was every unedited version of any song you can listen. 1253 00:57:14,480 --> 00:57:16,360 Speaker 2: I'm like, Bro, I got my kids in here. Yeah, 1254 00:57:16,440 --> 00:57:18,080 Speaker 2: I got my parents in here. Like I don't have 1255 00:57:18,080 --> 00:57:21,240 Speaker 2: a problem with rap, but like I heard more cusswords 1256 00:57:21,280 --> 00:57:23,120 Speaker 2: around them, and I'm like and even just the self 1257 00:57:23,160 --> 00:57:25,560 Speaker 2: awareness to be like, you know what, maybe I should 1258 00:57:25,560 --> 00:57:26,880 Speaker 2: play the clean version. YEP. 1259 00:57:27,000 --> 00:57:28,840 Speaker 1: So it's funny you said that. So I went to 1260 00:57:28,920 --> 00:57:32,360 Speaker 1: Michigan State, right, and Draymond Green went to Michigan State, 1261 00:57:32,800 --> 00:57:34,320 Speaker 1: and I always be about to be like when I 1262 00:57:34,360 --> 00:57:37,120 Speaker 1: see him, I'm be like, you gotta stop, because I 1263 00:57:37,120 --> 00:57:39,920 Speaker 1: got a daughter that she's eleven or twelve now twelve, 1264 00:57:40,000 --> 00:57:43,040 Speaker 1: just turned twelve, and I don't listen to any I 1265 00:57:43,080 --> 00:57:44,919 Speaker 1: don't even already listen to no rap music in front 1266 00:57:44,960 --> 00:57:46,680 Speaker 1: of her or whatever. Less it's the old school because 1267 00:57:46,680 --> 00:57:49,080 Speaker 1: they weren't recussing. But I'll be like, man, i'd be 1268 00:57:49,120 --> 00:57:51,760 Speaker 1: listening to you doing interviews and in the middle of 1269 00:57:51,760 --> 00:57:54,800 Speaker 1: your interview you just start cussing. What are you doing? 1270 00:57:54,840 --> 00:57:55,040 Speaker 2: Man? 1271 00:57:55,240 --> 00:57:58,440 Speaker 1: Like it's kids listening to this stuff, like we listening 1272 00:57:58,440 --> 00:58:01,040 Speaker 1: to you and you saying smart stuff. But right in 1273 00:58:01,080 --> 00:58:03,600 Speaker 1: the middle of it, I didn't My wife be like, man, 1274 00:58:03,600 --> 00:58:05,200 Speaker 1: what you listening to? And I said, man, I ain't 1275 00:58:05,200 --> 00:58:07,840 Speaker 1: know he was finna cuss like that. So I think 1276 00:58:07,880 --> 00:58:10,120 Speaker 1: that like you saying like, so, even when we do stuff, 1277 00:58:10,120 --> 00:58:12,200 Speaker 1: if somebody is in there older than me, I'll tell 1278 00:58:12,240 --> 00:58:15,200 Speaker 1: the DJ play all clean versions, don't you be Like 1279 00:58:15,280 --> 00:58:18,000 Speaker 1: when you they come to the festival, I said, it's 1280 00:58:18,040 --> 00:58:21,400 Speaker 1: comfortable for your family, for your kids and dogs. If 1281 00:58:21,440 --> 00:58:23,840 Speaker 1: you hear a dirty version, you come get me. It 1282 00:58:23,880 --> 00:58:26,680 Speaker 1: won't it won't happen. And it's like, man, I don't 1283 00:58:26,720 --> 00:58:29,920 Speaker 1: know why people don't care, and but it's weird that 1284 00:58:30,000 --> 00:58:31,520 Speaker 1: you picked up on that because I would have been 1285 00:58:31,560 --> 00:58:33,320 Speaker 1: the same thing in the restaurant, like, man, what are 1286 00:58:33,360 --> 00:58:33,840 Speaker 1: you playing? 1287 00:58:34,040 --> 00:58:36,280 Speaker 2: It's interesting, man. I mean even I had a buddy 1288 00:58:36,280 --> 00:58:37,800 Speaker 2: of mine and like, you know, I learned a lesson 1289 00:58:37,840 --> 00:58:41,040 Speaker 2: because I think, you know, like an entrepreneurship, you know, 1290 00:58:41,080 --> 00:58:43,040 Speaker 2: like unlike like like music. You know, there's certain people 1291 00:58:43,040 --> 00:58:44,400 Speaker 2: the kind of people like look up to and so 1292 00:58:44,520 --> 00:58:46,800 Speaker 2: like Gary Vee like does a lot of stuff in entrepreneurship, 1293 00:58:46,800 --> 00:58:48,800 Speaker 2: and like you know, he'll curse and do like stuff 1294 00:58:48,840 --> 00:58:50,240 Speaker 2: here and there. But I had a buddy of mine 1295 00:58:50,640 --> 00:58:52,680 Speaker 2: and he was making content, he was putting on LinkedIn. 1296 00:58:52,720 --> 00:58:54,760 Speaker 2: He was cursing everything, and I said, I called him 1297 00:58:54,760 --> 00:58:56,640 Speaker 2: one day and I was like, hey, bro, you got 1298 00:58:56,640 --> 00:58:59,960 Speaker 2: to stop cursing on LinkedIn. I said, because I get 1299 00:59:00,080 --> 00:59:02,600 Speaker 2: why you're doing it, and I understand you, and you're 1300 00:59:02,640 --> 00:59:05,200 Speaker 2: a very smart person. But I'm telling you as a 1301 00:59:05,240 --> 00:59:08,280 Speaker 2: person that you respect. Bro, You're not Gary Vee. Right, 1302 00:59:08,320 --> 00:59:10,480 Speaker 2: he can get away with that stuff. You can't. When 1303 00:59:10,520 --> 00:59:12,360 Speaker 2: you say it, people are gonna look at you differently, 1304 00:59:12,400 --> 00:59:13,800 Speaker 2: and they're not gonna hear. They're gonna hear that you 1305 00:59:13,840 --> 00:59:15,760 Speaker 2: drop the F bomb for no reason in the middle 1306 00:59:15,800 --> 00:59:18,600 Speaker 2: of your sentence, where you could have so no again. 1307 00:59:18,840 --> 00:59:20,680 Speaker 2: I think it's just this weird space for in right 1308 00:59:20,720 --> 00:59:23,320 Speaker 2: now now. Everybody wants everything to be okay all the time, 1309 00:59:23,360 --> 00:59:24,920 Speaker 2: and I don't. I don't come from that. 1310 00:59:25,160 --> 00:59:27,400 Speaker 1: I would challenge you to go on our Instagram and 1311 00:59:27,480 --> 00:59:29,480 Speaker 1: find me a song because I got on the girls 1312 00:59:29,480 --> 00:59:32,320 Speaker 1: about posting the dirty version of the song. Yeah. I'm like, man, 1313 00:59:32,520 --> 00:59:34,800 Speaker 1: what are you doing? You don't know who looking at 1314 00:59:34,840 --> 00:59:36,360 Speaker 1: this stuff? And when I click on it and you 1315 00:59:36,480 --> 00:59:38,680 Speaker 1: playing this dirty verse. That's even when people I be 1316 00:59:38,760 --> 00:59:41,560 Speaker 1: looking at people that do their highlights for their kids. Man, 1317 00:59:41,600 --> 00:59:43,880 Speaker 1: you got this music all loud and all this stuff. 1318 00:59:43,880 --> 00:59:47,960 Speaker 1: It's we ignorant. Oh. I keep telling people that they 1319 00:59:48,000 --> 00:59:49,760 Speaker 1: did a job on us for four and the years 1320 00:59:49,800 --> 00:59:52,880 Speaker 1: they got us, we party in no matter what, Man, 1321 00:59:52,880 --> 00:59:55,640 Speaker 1: we partying. When the kids born, we partying, when the 1322 00:59:55,720 --> 00:59:58,440 Speaker 1: kids die, we party, and when we get married, we party, 1323 00:59:58,440 --> 01:00:00,760 Speaker 1: and when we get a divorce party, and when we 1324 01:00:00,800 --> 01:00:03,560 Speaker 1: buy a house, we party, and when we go bankrupt. 1325 01:00:03,800 --> 01:00:06,560 Speaker 1: They tricked us, man, Our people is just like I mean, 1326 01:00:06,600 --> 01:00:08,200 Speaker 1: I'll be looking at it. They had a video at 1327 01:00:08,200 --> 01:00:10,680 Speaker 1: the airport they doing the boots on the ground and 1328 01:00:10,720 --> 01:00:13,640 Speaker 1: the airport. Man, there's so much stuff going on in 1329 01:00:13,680 --> 01:00:17,520 Speaker 1: the world and we still party. Ignorance is bliss. 1330 01:00:17,280 --> 01:00:19,560 Speaker 2: And I'm living in it. Man, We'll look. Look, I 1331 01:00:19,640 --> 01:00:21,840 Speaker 2: gotta ask you, man, fast forward ten years from now. 1332 01:00:22,400 --> 01:00:25,000 Speaker 2: You know, a young engineer, what do you want them 1333 01:00:25,040 --> 01:00:26,960 Speaker 2: to say about patchwork when it's all sitting there, Like 1334 01:00:27,000 --> 01:00:29,120 Speaker 2: when they walk in there for the first time, you know, 1335 01:00:29,160 --> 01:00:32,120 Speaker 2: it's y'all forty year anniversary. And this person again, he's 1336 01:00:32,160 --> 01:00:34,240 Speaker 2: coming in here, he's heard about it, and he walks in, Like, 1337 01:00:34,280 --> 01:00:36,480 Speaker 2: what do you want him to say about finally being 1338 01:00:36,520 --> 01:00:37,080 Speaker 2: in that space? 1339 01:00:40,400 --> 01:00:44,640 Speaker 1: We get that now that it's people's dream and aspiration 1340 01:00:44,800 --> 01:00:48,040 Speaker 1: to get there, and I'm conscious of it. I would 1341 01:00:48,080 --> 01:00:51,320 Speaker 1: want them to feel like we lived up to it. 1342 01:00:51,800 --> 01:00:54,040 Speaker 1: Like that's the biggest thing now. The other thing that 1343 01:00:54,360 --> 01:00:57,400 Speaker 1: as we move on, you know, I always tell people 1344 01:00:57,440 --> 01:00:59,400 Speaker 1: I look at us it's kind of like an institution, 1345 01:00:59,520 --> 01:01:03,920 Speaker 1: and always say that an institution's success is determined or 1346 01:01:04,000 --> 01:01:07,640 Speaker 1: measured by the success of its alumni. It's so many 1347 01:01:07,680 --> 01:01:10,400 Speaker 1: people in the music industry complaining about what's going on 1348 01:01:10,560 --> 01:01:13,320 Speaker 1: right now, but they were in a position where they 1349 01:01:13,320 --> 01:01:17,320 Speaker 1: could have changed it. I'd be like, who's the person 1350 01:01:17,360 --> 01:01:20,240 Speaker 1: that came behind you? Who did you train? Who did 1351 01:01:20,240 --> 01:01:22,960 Speaker 1: you mentor who did you teach? Who did you employ 1352 01:01:23,360 --> 01:01:25,880 Speaker 1: to fill that seat and do it the right way. 1353 01:01:26,480 --> 01:01:28,680 Speaker 1: So my biggest thing is that in ten years, like 1354 01:01:28,720 --> 01:01:31,520 Speaker 1: I'm looking at him, I went to school with his mom. 1355 01:01:31,760 --> 01:01:34,720 Speaker 1: I got people to studios thirty, we got engineers as 1356 01:01:34,760 --> 01:01:38,200 Speaker 1: twenty one. We trying to move it forward and not 1357 01:01:38,800 --> 01:01:42,400 Speaker 1: leave a big gap. It's important for me, like I 1358 01:01:42,480 --> 01:01:44,240 Speaker 1: tell people, I say, y'all can do all the stuff 1359 01:01:44,280 --> 01:01:46,400 Speaker 1: that y'all want to do. Y'all can go work over here. 1360 01:01:46,480 --> 01:01:49,320 Speaker 1: You don't never hear me complain. I see you go 1361 01:01:49,400 --> 01:01:51,240 Speaker 1: over here, you go do this, you go over here, 1362 01:01:51,280 --> 01:01:53,840 Speaker 1: you spend your money, you do this. But when your 1363 01:01:53,920 --> 01:01:57,320 Speaker 1: niece and your daughter want an internship or a job, 1364 01:01:57,640 --> 01:02:00,800 Speaker 1: you're sitting on my couch. You need to sport these 1365 01:02:00,840 --> 01:02:04,280 Speaker 1: people that are supporting you. And we don't. Never we've 1366 01:02:04,320 --> 01:02:06,440 Speaker 1: never gone around and asked nobody to come to the 1367 01:02:06,480 --> 01:02:10,040 Speaker 1: studio or come back or whatever. And people make assumptions 1368 01:02:10,040 --> 01:02:13,840 Speaker 1: that you straight. But these people like I just hired 1369 01:02:13,840 --> 01:02:15,720 Speaker 1: a person that's a guy. He worked for me. It 1370 01:02:15,760 --> 01:02:17,800 Speaker 1: was his first job. He's like, you have my first 1371 01:02:18,280 --> 01:02:20,960 Speaker 1: industry check. He was dropping his son off. He went 1372 01:02:21,000 --> 01:02:23,720 Speaker 1: to cau he going there. He brought his son and 1373 01:02:23,760 --> 01:02:25,280 Speaker 1: I said, you're going to see au. He said yeah. 1374 01:02:25,320 --> 01:02:27,600 Speaker 1: I said, when you start, he's like, I'm coming back 1375 01:02:27,640 --> 01:02:29,560 Speaker 1: in two weeks. I'm like, you want a job, he 1376 01:02:29,640 --> 01:02:31,440 Speaker 1: said yeah. I said, all right, said I'm giving you 1377 01:02:31,480 --> 01:02:34,080 Speaker 1: the job based on your daddy. I said, now, listen, 1378 01:02:34,080 --> 01:02:36,080 Speaker 1: you're gonna be here four years. You bet. I don't 1379 01:02:36,160 --> 01:02:38,600 Speaker 1: expect to see you in McDonald's, burger king or whatever. 1380 01:02:38,920 --> 01:02:41,000 Speaker 1: When you leave for spring break and come back, you 1381 01:02:41,040 --> 01:02:43,200 Speaker 1: got a job. You leave for the summer and come back, 1382 01:02:43,240 --> 01:02:46,480 Speaker 1: you got a job. You get your class schedule and 1383 01:02:46,560 --> 01:02:48,040 Speaker 1: tell me when you're going to be in class, and 1384 01:02:48,040 --> 01:02:50,280 Speaker 1: we're gonna make a schedule where you can come here 1385 01:02:50,280 --> 01:02:52,680 Speaker 1: and work. That's what I want. I don't want to 1386 01:02:52,720 --> 01:02:56,200 Speaker 1: be sitting there and it's still about me in six 1387 01:02:56,240 --> 01:02:58,120 Speaker 1: to ten years, you know what I mean. I'm trying 1388 01:02:58,200 --> 01:03:01,720 Speaker 1: to get there. There's a thing where, like I said, 1389 01:03:02,440 --> 01:03:05,480 Speaker 1: I think it's Mike a cameraman and this is Kenai 1390 01:03:05,520 --> 01:03:09,800 Speaker 1: where they have all these ideas, which is good, and 1391 01:03:09,840 --> 01:03:12,960 Speaker 1: they have the energy, but we got to stay around 1392 01:03:13,040 --> 01:03:16,560 Speaker 1: to teach them how to turn those ideas and convert 1393 01:03:16,600 --> 01:03:19,640 Speaker 1: that energy into a business, so that they can sustain. 1394 01:03:20,640 --> 01:03:24,280 Speaker 1: My biggest respect for people. He was talking about Maya early, 1395 01:03:24,640 --> 01:03:28,760 Speaker 1: and I love Maya because he employs black people. I 1396 01:03:28,760 --> 01:03:30,960 Speaker 1: don't care about how what your watch look like, what 1397 01:03:31,040 --> 01:03:33,120 Speaker 1: your car look like. That doesn't impress me. I can 1398 01:03:33,240 --> 01:03:35,920 Speaker 1: like you, but I probably still won't respect you. I 1399 01:03:36,040 --> 01:03:40,360 Speaker 1: respect people that employ people, and so we always have 1400 01:03:40,480 --> 01:03:43,960 Speaker 1: twenty six people working at the studio. I've never missed 1401 01:03:43,960 --> 01:03:46,640 Speaker 1: the payroll. If you work at the reception that's at 1402 01:03:46,680 --> 01:03:49,640 Speaker 1: the studio, you will never feel the call from a 1403 01:03:49,720 --> 01:03:52,480 Speaker 1: bill payer saying I'm calling for a pass through bill. 1404 01:03:53,360 --> 01:03:55,480 Speaker 1: That's what's important to me. And I got to be 1405 01:03:55,520 --> 01:03:59,760 Speaker 1: able to encourage the younger people that have this energy, 1406 01:04:00,040 --> 01:04:02,920 Speaker 1: these ideas because I was that person. I came out 1407 01:04:02,920 --> 01:04:05,360 Speaker 1: of school at twenty three and I thought that we 1408 01:04:05,360 --> 01:04:08,080 Speaker 1: can build a studio. I didn't have anybody telling me 1409 01:04:08,160 --> 01:04:10,800 Speaker 1: that we couldn't. My parents never told me that we couldn't. 1410 01:04:11,120 --> 01:04:14,560 Speaker 1: So for them, I'm never really telling them no. But 1411 01:04:14,720 --> 01:04:17,880 Speaker 1: I am being like you said, show me what it's 1412 01:04:17,960 --> 01:04:19,960 Speaker 1: made sense, Like, hey man, you want to do this, 1413 01:04:20,360 --> 01:04:23,160 Speaker 1: let's do it. Or tell me how it's gonna work. Okay, well, 1414 01:04:23,160 --> 01:04:25,240 Speaker 1: how's that gonna turn into? And The biggest thing is 1415 01:04:25,280 --> 01:04:29,040 Speaker 1: we can do everything, but is it sustainable and is 1416 01:04:29,080 --> 01:04:32,040 Speaker 1: it gonna pay for itself? If not, what's the purpose 1417 01:04:32,080 --> 01:04:34,400 Speaker 1: of doing at one time? I'm not here for the height. 1418 01:04:34,880 --> 01:04:37,120 Speaker 1: So I'm trying to collaborate with younger people. We got 1419 01:04:37,160 --> 01:04:40,200 Speaker 1: engineers in there. There's twenty one twenty that's coming out 1420 01:04:40,200 --> 01:04:43,480 Speaker 1: of school. The issue with the younger people is that 1421 01:04:43,920 --> 01:04:46,080 Speaker 1: it's more of a hustle to me. What I'm saying 1422 01:04:46,160 --> 01:04:48,960 Speaker 1: is it doesn't matter if it's my industry or anything. 1423 01:04:49,600 --> 01:04:53,000 Speaker 1: Their idea is I'm gonna go to this place and 1424 01:04:53,280 --> 01:04:56,120 Speaker 1: use this place to get information and go start my 1425 01:04:56,200 --> 01:04:59,480 Speaker 1: own stuff. The forty acres is valuable when it's all 1426 01:04:59,520 --> 01:05:02,479 Speaker 1: put together. When it's broken up into one hundred yards 1427 01:05:02,520 --> 01:05:04,439 Speaker 1: or a hundred yards a hundred yards, it ain't really 1428 01:05:04,440 --> 01:05:06,840 Speaker 1: worth nothing. So we get people that come in, we 1429 01:05:06,960 --> 01:05:08,920 Speaker 1: train them, we teach them, we get them to a 1430 01:05:09,000 --> 01:05:11,800 Speaker 1: level where they're professional, and then they run off and 1431 01:05:11,800 --> 01:05:14,400 Speaker 1: they want to steal your clients. They want to steal 1432 01:05:14,440 --> 01:05:17,600 Speaker 1: your customers. So think about how many people for thirty 1433 01:05:17,720 --> 01:05:21,160 Speaker 1: years is they coming in there saying, hey man, you 1434 01:05:21,200 --> 01:05:23,120 Speaker 1: can just call me directly, and I got to set 1435 01:05:23,160 --> 01:05:26,840 Speaker 1: up at home that's old. So then as the older person, 1436 01:05:26,960 --> 01:05:30,040 Speaker 1: it makes you not want to pour into the young 1437 01:05:30,080 --> 01:05:32,560 Speaker 1: people because you already know that they just trying to 1438 01:05:32,600 --> 01:05:35,200 Speaker 1: take your stuff and go do something on their own. 1439 01:05:35,760 --> 01:05:38,200 Speaker 1: So it's weird like he's here because I went to 1440 01:05:38,200 --> 01:05:40,360 Speaker 1: school with his mama, So then I don't have to 1441 01:05:40,440 --> 01:05:43,240 Speaker 1: worry about him. The guy that I gave a job 1442 01:05:43,320 --> 01:05:45,400 Speaker 1: on the spot, his daddy worked for me and live 1443 01:05:45,480 --> 01:05:47,640 Speaker 1: with me. I know what type of kid that he 1444 01:05:47,720 --> 01:05:50,840 Speaker 1: worked with. So I'm trying to find young people with 1445 01:05:50,960 --> 01:05:53,680 Speaker 1: morals and characteristics that want to come and work and 1446 01:05:53,720 --> 01:05:57,000 Speaker 1: be a part of something, not come steal from you. 1447 01:05:57,280 --> 01:06:00,080 Speaker 1: And they don't look at it like they're stealing. And 1448 01:06:00,480 --> 01:06:02,040 Speaker 1: I tell them, I said, man, if you're working in 1449 01:06:02,080 --> 01:06:04,520 Speaker 1: the shoe store and the Jordan's cost two hundred dollars, 1450 01:06:05,200 --> 01:06:07,160 Speaker 1: why are you taking a phone call from the god 1451 01:06:07,240 --> 01:06:09,080 Speaker 1: saying can I come by a six thirty and give 1452 01:06:09,120 --> 01:06:10,400 Speaker 1: you one fifty? You stealing? 1453 01:06:10,680 --> 01:06:10,880 Speaker 2: Yeah? 1454 01:06:11,400 --> 01:06:13,360 Speaker 1: And so I'll be looking at people for us. I'll 1455 01:06:13,400 --> 01:06:15,760 Speaker 1: be like, well, give me a list of your clients 1456 01:06:15,800 --> 01:06:18,760 Speaker 1: before you interned here, and they don't have any. And 1457 01:06:18,760 --> 01:06:21,240 Speaker 1: then I say, okay, this is your clientlest whose client 1458 01:06:21,320 --> 01:06:24,280 Speaker 1: is that they literally think that they're their clients and 1459 01:06:24,320 --> 01:06:26,080 Speaker 1: that's the stretch, and that's where it's going to be 1460 01:06:26,120 --> 01:06:29,520 Speaker 1: a rub in our industry. Like I tell people, the 1461 01:06:29,520 --> 01:06:33,080 Speaker 1: biggest threat to the recording studio is the engineer, and 1462 01:06:33,160 --> 01:06:38,640 Speaker 1: the studio was built for the engineers. That's crazy. While 1463 01:06:38,720 --> 01:06:41,680 Speaker 1: y'all lying to people telling people that you can do 1464 01:06:41,760 --> 01:06:44,800 Speaker 1: the same thing at home, but you know that you 1465 01:06:44,840 --> 01:06:47,720 Speaker 1: can do a better job in this room because you 1466 01:06:47,720 --> 01:06:50,320 Speaker 1: can hear better. So it's an interesting thing that we 1467 01:06:50,440 --> 01:06:53,880 Speaker 1: built our business around engineers and for most people. I 1468 01:06:53,880 --> 01:06:56,240 Speaker 1: had a friend that own a smoothie King and she 1469 01:06:56,800 --> 01:06:58,800 Speaker 1: wants to sell it because of the employees. It's like 1470 01:06:58,840 --> 01:07:01,520 Speaker 1: they've been there on Instagram, but they won't post nothing 1471 01:07:01,560 --> 01:07:05,440 Speaker 1: about the store. Everybody think that they own entity, their 1472 01:07:05,480 --> 01:07:08,520 Speaker 1: own brand and their own business, and they killing the 1473 01:07:08,560 --> 01:07:10,440 Speaker 1: bigger things that can support all of us. 1474 01:07:10,680 --> 01:07:13,120 Speaker 2: Yeah no, look, trust me, I see it, and I 1475 01:07:13,160 --> 01:07:15,280 Speaker 2: think you know one of my one of my rules 1476 01:07:15,280 --> 01:07:17,080 Speaker 2: I have is like, you can't work for me until 1477 01:07:17,080 --> 01:07:19,720 Speaker 2: you work for me. I say that people all the time. So, 1478 01:07:19,880 --> 01:07:21,040 Speaker 2: like what I want to do is I want to 1479 01:07:21,040 --> 01:07:22,880 Speaker 2: find people. I want to understand, like, yeah, what's your 1480 01:07:22,920 --> 01:07:24,400 Speaker 2: work product? Like like I might give you like a 1481 01:07:24,440 --> 01:07:28,480 Speaker 2: little small project. It might it might seem insignificant, right, 1482 01:07:28,600 --> 01:07:30,920 Speaker 2: But what I'm paying attention to is, Okay, how are 1483 01:07:30,920 --> 01:07:32,960 Speaker 2: you gonna handle this project? How are you gonna get 1484 01:07:32,960 --> 01:07:34,240 Speaker 2: how are you gonna give it back to me? You 1485 01:07:34,280 --> 01:07:37,520 Speaker 2: know's information gonna come back organizing a spreadsheet? Or are 1486 01:07:37,560 --> 01:07:39,840 Speaker 2: you gonna text it to me? Like it doesn't matter. 1487 01:07:39,880 --> 01:07:41,440 Speaker 2: Like I look at little things like that, and when 1488 01:07:41,440 --> 01:07:45,200 Speaker 2: I find people that do good work, they have a 1489 01:07:45,240 --> 01:07:47,040 Speaker 2: good work product, I'm like, yo, you keep them around. 1490 01:07:47,120 --> 01:07:49,000 Speaker 2: Oh yeah, you keep them around, you know the way 1491 01:07:49,000 --> 01:07:50,959 Speaker 2: my dad always taught me. He's like, look, man, life 1492 01:07:51,000 --> 01:07:52,600 Speaker 2: is like a bus. You know, everything's like a bus. 1493 01:07:52,640 --> 01:07:54,000 Speaker 2: Some people gonna ride with you all the way to 1494 01:07:54,040 --> 01:07:56,360 Speaker 2: the end. Some people gonna get off. They might get 1495 01:07:56,440 --> 01:07:58,240 Speaker 2: back on. That's why I tell my daughter all the time. 1496 01:07:58,280 --> 01:08:00,680 Speaker 2: But in the day, though, you do the finals. People 1497 01:08:00,720 --> 01:08:03,520 Speaker 2: that have you know, good integrity, you know, good quality. 1498 01:08:03,560 --> 01:08:05,440 Speaker 2: Nothing lasts forever. But while you're here, you know what 1499 01:08:05,480 --> 01:08:06,880 Speaker 2: I mean, Like, you know, are you just here to 1500 01:08:07,000 --> 01:08:09,720 Speaker 2: just take it extract or are you're leaving something behind 1501 01:08:09,800 --> 01:08:12,040 Speaker 2: or pulling something back into it? Because to your point, man, yeah, 1502 01:08:12,040 --> 01:08:15,240 Speaker 2: we're in this space now, where everybody, everybody thinks they 1503 01:08:15,240 --> 01:08:16,640 Speaker 2: can be their own bass so they can run their 1504 01:08:16,640 --> 01:08:18,200 Speaker 2: own business. And I said, there's a lot of y'all 1505 01:08:18,240 --> 01:08:21,720 Speaker 2: that should be number two's, number sevens, number fifteens in 1506 01:08:21,800 --> 01:08:25,280 Speaker 2: companies and really learn how to work or that's just 1507 01:08:25,360 --> 01:08:27,439 Speaker 2: where you're supposed to be at versus like everybody has 1508 01:08:27,280 --> 01:08:29,599 Speaker 2: this boss mentality, you know what I mean? Like everybody, 1509 01:08:29,600 --> 01:08:31,000 Speaker 2: Look all y'all ain't built for this. 1510 01:08:31,520 --> 01:08:33,439 Speaker 1: Trust men. They know what account money, they don't know 1511 01:08:33,520 --> 01:08:34,479 Speaker 1: what account expenses. 1512 01:08:34,720 --> 01:08:37,479 Speaker 2: Man, I'm telling you, man, look, Curtiz, Man, this has 1513 01:08:37,520 --> 01:08:40,800 Speaker 2: been an amazing conversation. Man again, Man, Pat's work has 1514 01:08:40,880 --> 01:08:43,680 Speaker 2: done just it's an iconic place. You know, I was 1515 01:08:43,720 --> 01:08:46,880 Speaker 2: staying earlier, man, Like people talk about you know, Hitsville 1516 01:08:47,040 --> 01:08:50,040 Speaker 2: and and you know, Grace Slaying all these other places. 1517 01:08:50,040 --> 01:08:52,760 Speaker 2: You know, I definitely think that this is you know, 1518 01:08:53,200 --> 01:08:56,680 Speaker 2: the iconic, you know, legendary spot where just so much 1519 01:08:56,680 --> 01:08:58,120 Speaker 2: amazing music is happening Atlanta. 1520 01:08:58,200 --> 01:09:00,760 Speaker 1: I appreciate us getting them now. As I keep saying, 1521 01:09:00,760 --> 01:09:02,479 Speaker 1: I said, Man, I guess people gonna wait till we 1522 01:09:02,479 --> 01:09:04,800 Speaker 1: go out of business to talk about us, and they 1523 01:09:04,880 --> 01:09:06,800 Speaker 1: tell us how great we were and all this stuff. 1524 01:09:06,840 --> 01:09:09,160 Speaker 1: It's just like I said, a lot of times, you know, 1525 01:09:09,240 --> 01:09:11,320 Speaker 1: people take it for granted, but like I keep saying, 1526 01:09:11,360 --> 01:09:14,160 Speaker 1: we're not just open, were thriving, and you know, we're 1527 01:09:14,200 --> 01:09:16,439 Speaker 1: still doing great work and I'm proud about that. But 1528 01:09:16,560 --> 01:09:20,000 Speaker 1: these things, you know, are landmarks. And you know, every 1529 01:09:20,840 --> 01:09:23,559 Speaker 1: I'm looking back at my last interviews, I feel bad 1530 01:09:23,600 --> 01:09:26,640 Speaker 1: they five years ago, twenty five, thirty and whatever. But 1531 01:09:26,720 --> 01:09:28,960 Speaker 1: who's to say that we're gonna be here for thirty two, 1532 01:09:29,040 --> 01:09:32,519 Speaker 1: thirty three, thirty four. So I appreciate you shining the 1533 01:09:32,600 --> 01:09:34,800 Speaker 1: light on us while we're still here and actively working. 1534 01:09:34,840 --> 01:09:35,439 Speaker 1: It means a lot. 1535 01:09:35,600 --> 01:09:38,280 Speaker 2: Yeah, man, got getting they flowers? Man, you know everybody like, look, man, 1536 01:09:38,320 --> 01:09:42,080 Speaker 2: people starting to trip on lebron a little bit. Man, 1537 01:09:42,120 --> 01:09:44,920 Speaker 2: I'm like, bro, Look, longevity is a thing, and to 1538 01:09:44,960 --> 01:09:47,040 Speaker 2: still be performed at that certain level, say what you 1539 01:09:47,040 --> 01:09:48,880 Speaker 2: want to say about it. It says a lot because 1540 01:09:48,880 --> 01:09:50,679 Speaker 2: a lot of things have come and gone and so again, 1541 01:09:51,240 --> 01:09:55,400 Speaker 2: longevity is a thing. You know. Employing people is a thing, 1542 01:09:55,439 --> 01:09:56,840 Speaker 2: Like I said, I think there's a status. It's like 1543 01:09:56,840 --> 01:09:59,960 Speaker 2: over ninety percent of black owned businesses don't employ one employed, 1544 01:10:00,680 --> 01:10:02,320 Speaker 2: you know, So again, like it's just doing all those 1545 01:10:02,320 --> 01:10:04,519 Speaker 2: things or whether it's I do music and putting back 1546 01:10:04,560 --> 01:10:06,760 Speaker 2: in and helping them, like you know, give people opportunities 1547 01:10:06,760 --> 01:10:09,160 Speaker 2: and kind of bring up the next group of engineers too. 1548 01:10:09,160 --> 01:10:11,360 Speaker 2: Like that's just something I think is extremely important as 1549 01:10:11,439 --> 01:10:14,120 Speaker 2: that to your point, you know, we got to also 1550 01:10:14,160 --> 01:10:16,120 Speaker 2: make sure that when we're building these things, we're putting 1551 01:10:16,360 --> 01:10:18,200 Speaker 2: the people in place that are gonna come behind us. 1552 01:10:18,240 --> 01:10:20,400 Speaker 2: And that's something that how you. 1553 01:10:20,439 --> 01:10:23,880 Speaker 1: Gonna complain about all the stuff when you didn't Yeah, 1554 01:10:23,920 --> 01:10:26,360 Speaker 1: you didn't teach nobody how to do it. That's where 1555 01:10:26,400 --> 01:10:28,519 Speaker 1: the gap is is that it's these older I ain't 1556 01:10:28,520 --> 01:10:31,280 Speaker 1: gonna say older people, but these these people that were 1557 01:10:31,320 --> 01:10:34,400 Speaker 1: sitting here. You was at the label, You was the 1558 01:10:34,439 --> 01:10:37,479 Speaker 1: an R, you was the president. You now you get 1559 01:10:37,520 --> 01:10:40,160 Speaker 1: you lose your job. Now you want to complain about 1560 01:10:40,160 --> 01:10:42,600 Speaker 1: how they're doing stuff. You was in a position to 1561 01:10:42,760 --> 01:10:46,400 Speaker 1: change that. It's crazy. Yeah, y'all shut up with all that. 1562 01:10:47,280 --> 01:10:49,120 Speaker 1: If you ain't changing, I don't want to hear. 1563 01:10:49,360 --> 01:10:53,920 Speaker 2: Heymen, you look you're right on that, brother, trust me. Man, 1564 01:10:54,200 --> 01:10:56,000 Speaker 2: Before we got out of here, man, just tell everybody, 1565 01:10:56,439 --> 01:10:58,479 Speaker 2: for those that you know, give them all the things. Man, 1566 01:10:58,560 --> 01:11:00,599 Speaker 2: how can they get in contact with patchwork? 1567 01:11:00,840 --> 01:11:00,960 Speaker 1: They? 1568 01:11:01,000 --> 01:11:02,800 Speaker 2: How can they get this stuff over there, you know, 1569 01:11:02,880 --> 01:11:03,760 Speaker 2: if they're ready for it. 1570 01:11:03,840 --> 01:11:05,720 Speaker 1: Yeah, yeah, even if you ain't. Man, you know, I 1571 01:11:05,800 --> 01:11:09,720 Speaker 1: do free consultations, so you can always go. We owe 1572 01:11:09,760 --> 01:11:13,600 Speaker 1: school and we knew School. So our website works. Www 1573 01:11:13,680 --> 01:11:18,680 Speaker 1: dot Patchwork, dot carm Our. Website is not a template either, right, 1574 01:11:18,720 --> 01:11:22,040 Speaker 1: it's a real website and so that works and we 1575 01:11:22,160 --> 01:11:24,280 Speaker 1: respond to it. So you can go through the website 1576 01:11:24,280 --> 01:11:26,800 Speaker 1: and get information on how to be an intern. You 1577 01:11:26,800 --> 01:11:28,680 Speaker 1: can get information on I do music. You can get 1578 01:11:28,720 --> 01:11:32,519 Speaker 1: information about our thirtieth anniversary celebration, and then we have 1579 01:11:32,640 --> 01:11:35,640 Speaker 1: you on social media at Patchwork Studio, and then the 1580 01:11:35,680 --> 01:11:39,080 Speaker 1: longer form content is on our YouTube page. And like 1581 01:11:39,120 --> 01:11:43,360 Speaker 1: I said, my goal is I don't charge for consultations. 1582 01:11:43,439 --> 01:11:45,240 Speaker 1: I'm trying to find people that want to be in 1583 01:11:45,280 --> 01:11:48,360 Speaker 1: the music industry and I'm hoping you come sitting down 1584 01:11:48,360 --> 01:11:50,639 Speaker 1: and talk to me for free. Before you get robbed, 1585 01:11:51,200 --> 01:11:53,320 Speaker 1: I'll be feeling like we may lose one of our 1586 01:11:53,360 --> 01:11:56,719 Speaker 1: most talented person If there's a parent that's hyped about 1587 01:11:56,720 --> 01:11:58,680 Speaker 1: their kid, they're invested in them, they want to put 1588 01:11:58,720 --> 01:12:00,160 Speaker 1: them in the studio, and then they run it to 1589 01:12:00,880 --> 01:12:03,519 Speaker 1: a jankie producer or engineer or a studio that take 1590 01:12:03,560 --> 01:12:06,200 Speaker 1: their money. We never knew what that person was gonna be. 1591 01:12:06,640 --> 01:12:09,280 Speaker 1: So if you listening and you hear this, you can 1592 01:12:09,320 --> 01:12:11,400 Speaker 1: go on our Instagram or just call us four or 1593 01:12:11,400 --> 01:12:14,360 Speaker 1: four eight seven four nine eight eight z A nine 1594 01:12:14,400 --> 01:12:17,400 Speaker 1: eight eight zero crazy stat We turn in thirty. We 1595 01:12:17,479 --> 01:12:21,519 Speaker 1: never have voicemail. We answering that telephone and were calling 1596 01:12:21,560 --> 01:12:23,640 Speaker 1: you back. We taking your call. We ain't hiding from you. 1597 01:12:23,640 --> 01:12:26,599 Speaker 1: If you're riding up and down the street, man pull up, 1598 01:12:26,840 --> 01:12:29,280 Speaker 1: I mean you may not. If we're busy and got sessions, 1599 01:12:29,640 --> 01:12:31,519 Speaker 1: we may can't walk you through. But if it ain't 1600 01:12:31,560 --> 01:12:34,160 Speaker 1: nothing going on and I ain't busy, we're not gonna 1601 01:12:34,160 --> 01:12:35,920 Speaker 1: turn you away. We're gonna let you come in the building. 1602 01:12:35,960 --> 01:12:37,880 Speaker 1: We're gonna give you some information, and then we'll tell 1603 01:12:37,920 --> 01:12:40,200 Speaker 1: you how to set up a proper appointment so we 1604 01:12:40,200 --> 01:12:42,680 Speaker 1: can address any concerns that you may have. But my 1605 01:12:42,760 --> 01:12:45,519 Speaker 1: thing is we're here with our arms open. We're not 1606 01:12:45,680 --> 01:12:47,840 Speaker 1: up here like this. We're not trying to keep people away. 1607 01:12:48,200 --> 01:12:50,160 Speaker 1: I'll be on my staff about that. I'll be like, man, 1608 01:12:50,200 --> 01:12:52,240 Speaker 1: why are you talking through people through the door. We 1609 01:12:52,320 --> 01:12:54,920 Speaker 1: got a door, then another door. They can't get past it. 1610 01:12:55,240 --> 01:12:57,920 Speaker 1: Stop talking to people and leaving them outside, buzz them 1611 01:12:57,920 --> 01:13:00,559 Speaker 1: in and bring them in the building. That's what we 1612 01:13:00,640 --> 01:13:02,120 Speaker 1: I mean, I'll be in there in the morning when 1613 01:13:02,120 --> 01:13:04,439 Speaker 1: I be opening up Brandon. If I open up at 1614 01:13:04,479 --> 01:13:06,640 Speaker 1: tea in that phone ring at like at nine to 1615 01:13:06,720 --> 01:13:09,640 Speaker 1: fifty three, at eight fifty three, I literally be like, 1616 01:13:09,680 --> 01:13:11,479 Speaker 1: I'll be breaking my net to get to that phone, 1617 01:13:11,520 --> 01:13:14,479 Speaker 1: because that phone. I remember one time they emailed us 1618 01:13:14,520 --> 01:13:17,320 Speaker 1: at four thirty in the morning, and it turned out 1619 01:13:17,680 --> 01:13:20,640 Speaker 1: we ended up doing all of the Spanish versions of 1620 01:13:21,439 --> 01:13:24,360 Speaker 1: what's her name? Na Si Alexa? Okay man. I thought 1621 01:13:24,400 --> 01:13:26,559 Speaker 1: it was a jankie email and I answered it because 1622 01:13:26,600 --> 01:13:29,080 Speaker 1: I always say speed kills. But I'll be running there 1623 01:13:29,080 --> 01:13:31,639 Speaker 1: in the morning the phone be ringing, I'd be like, man, 1624 01:13:31,680 --> 01:13:34,200 Speaker 1: this could be somebody trying to book a month. Yeah, 1625 01:13:34,240 --> 01:13:36,200 Speaker 1: And so we're serious about it. So if you call 1626 01:13:36,320 --> 01:13:39,600 Speaker 1: email or text, if you want to get one of 1627 01:13:39,600 --> 01:13:42,479 Speaker 1: my employees in trouble, you get me on the phone 1628 01:13:42,520 --> 01:13:44,280 Speaker 1: and tell me you sent the email or called up 1629 01:13:44,280 --> 01:13:47,240 Speaker 1: there and somebody didn't call you back. And that's probably 1630 01:13:47,240 --> 01:13:49,600 Speaker 1: like the worst thing that our employees can do to 1631 01:13:49,600 --> 01:13:51,760 Speaker 1: get in trouble with me is not be responsible to 1632 01:13:51,800 --> 01:13:52,600 Speaker 1: our clients. 1633 01:13:52,840 --> 01:13:55,680 Speaker 2: Hey man, we'll look again. Brother, Thank you for pulling up. 1634 01:13:55,760 --> 01:13:59,479 Speaker 2: We appreciate you. Congratulations on thirty years here all years, 1635 01:13:59,680 --> 01:14:03,360 Speaker 2: thirty more and beyond and what that's it? We out y'all. 1636 01:14:03,439 --> 01:14:04,439 Speaker 1: That's the podut peace. 1637 01:14:05,720 --> 01:14:07,599 Speaker 2: You've been listening to button Nomics and I'm your hosts 1638 01:14:07,600 --> 01:14:10,800 Speaker 2: Brandon Butler. Got comments, feedback? Want to be on the show. 1639 01:14:11,000 --> 01:14:14,160 Speaker 2: Send us an email today at hello at butteronomics dot com. 1640 01:14:14,320 --> 01:14:17,400 Speaker 2: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by 1641 01:14:17,479 --> 01:14:20,840 Speaker 2: Casey Pegram, with marketing support from Queen and Nikki. Music 1642 01:14:20,880 --> 01:14:23,559 Speaker 2: provided by mister Hanky. If you haven't already, hit that 1643 01:14:23,560 --> 01:14:26,040 Speaker 2: subscribe button and never missed an episode, and be sure 1644 01:14:26,040 --> 01:14:28,519 Speaker 2: to follow us on all our social platforms at butter 1645 01:14:28,560 --> 01:14:31,880 Speaker 2: dot atl Listen to button Nomics on the iHeartRadio app, 1646 01:14:31,920 --> 01:14:34,440 Speaker 2: Apple Podcasts, or wherever you get your podcasts.