WEBVTT - Overcoming Our Idiot Brains (Bestie Ep) #1014

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<v Speaker 1>Welcome to Had of Money. I'm Joel and I'm Matt,

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<v Speaker 1>and today we're talking about how to overcome your idiot brain.

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<v Speaker 2>Hey, we've all done some dumb things. Joel, Actually, so

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<v Speaker 2>what's the is there something that you do on a

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<v Speaker 2>recurring basis that is kind of an idiot thing or

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<v Speaker 2>a dumb thing? Or ask my wife? You have two options.

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<v Speaker 2>What's the one of the dumbest things you've ever done,

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<v Speaker 2>or what's something that you do more regularly that you're like,

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<v Speaker 2>why do I do that?

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<v Speaker 1>That's not gonna minute, that's probably Matt.

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<v Speaker 2>Well, we'll make sure to hit those topics when we

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<v Speaker 2>have our Wives episodes later this summer. If I said,

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<v Speaker 2>I thought about this because I was gonna ask you

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<v Speaker 2>this question. But I think one of the dumbest things

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<v Speaker 2>I ever did was I a jeep when I was

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<v Speaker 2>in high school, and I thought that meant oh that

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<v Speaker 2>means I can drive through mud of any depth and.

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<v Speaker 1>Pipe worked like that.

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<v Speaker 2>Well, I I was such an idiot, Like I drove,

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<v Speaker 2>we went not we It was just me that there's

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<v Speaker 2>one mistake I wasn't. I didn't have a buddy there,

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<v Speaker 2>you know, who had my back. But I went to

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<v Speaker 2>this field that I had never been to before, and

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<v Speaker 2>it brained a whole lot, and there's a bunch of

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<v Speaker 2>big puddles, or so I thought. And so I'm like,

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<v Speaker 2>why driving around mud splashing everywhere. I'm just like living

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<v Speaker 2>the life until the nose of the jeep just like

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<v Speaker 2>dives down and it was this massive hole and I

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<v Speaker 2>couldn't get out, and we had a call like a

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<v Speaker 2>tow truck to winch me out of there. There is Yeah,

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<v Speaker 2>it was a mess. That was most likely the dumbest

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<v Speaker 2>thing I've ever done in my life.

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<v Speaker 1>I mean, that's not the worst thing about A lot

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<v Speaker 1>of people have done a lot of dumber things.

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<v Speaker 2>It ruined the transmission, okay, like like mud and liquid

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<v Speaker 2>water got into the transmission and the transmission had to

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<v Speaker 2>be That was a costly misfan.

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<v Speaker 1>That's no fun. Well, we're gonna talk about all sorts

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<v Speaker 1>of things today on this episode. Ways, especially specifically that

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<v Speaker 1>our brain works largely because of the thousands and millions

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<v Speaker 1>of years of evolution, right, and and how it doesn't

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<v Speaker 1>really work to our advantage in the modern modern day society.

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<v Speaker 1>That's true, ways that we're conspiring against ourselves. And then

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<v Speaker 1>how to overcome them.

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<v Speaker 2>Yeah, and there's certain things and more in our more

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<v Speaker 2>recent history and in our own personal lives that has

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<v Speaker 2>an impact on how it is that we handle our money,

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<v Speaker 2>and you didn't reciprocate. I was hoping you would have

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<v Speaker 2>a good dumb story, but you keep thinking about it.

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<v Speaker 2>Folks can hang on for at the end of the episode. Uh,

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<v Speaker 2>maybe you'll not tell you So my girls they love

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<v Speaker 2>to hear this one. You tell us one story. When

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<v Speaker 2>I was in college in South Carolina, it didn't really

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<v Speaker 2>snow very often, but one time it snowed, and what

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<v Speaker 2>idiot college dudes think to do when that happens. Well,

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<v Speaker 2>we wanted to go skiing, but there's no place to

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<v Speaker 2>ski in Greenville, South Carolina, naturally, So what we did

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<v Speaker 2>was we put on the skis, we threw an electrical cable,

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<v Speaker 2>slammed it in the trunck on Mytota camera, and we

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<v Speaker 2>went skiing on the icy roads.

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<v Speaker 1>And nobody got terribly injured. But there's a minor injury

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<v Speaker 1>at least. That's just like one dumb thing that I

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<v Speaker 1>remember doing.

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<v Speaker 2>See that just sounds like fun because it was, like

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<v Speaker 2>you said, nothing bad happened, So that was just a

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<v Speaker 2>good time.

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<v Speaker 1>It's not been like a dislocated shoulder or something like that.

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<v Speaker 2>But that's about it. Stuff like that all the time,

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<v Speaker 2>Like okay, maybe we'll say this one for yeah, I

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<v Speaker 2>don't want to go down this path of dumb stuff

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<v Speaker 2>that we did that was actually fun, not considered dumb

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<v Speaker 2>because it didn't come with it come at a high cost.

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<v Speaker 2>But actually, speaking of college, a quick little story to

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<v Speaker 2>share with folks, Amazon is actually no longer in the

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<v Speaker 2>college textbook rental business.

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<v Speaker 1>My wife found this out the hard way. So we've

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<v Speaker 1>talked about this before, how that's a massive way to

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<v Speaker 1>save when it comes to the tech instead of buying

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<v Speaker 1>brand new or even buying used and then returning into

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<v Speaker 1>the school bookstore renting it instead. And if you're.

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<v Speaker 2>Talking about I mean hundreds and even thousands of dollars

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<v Speaker 2>when it comes to the amount that these college textbooks

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<v Speaker 2>cost for sure.

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<v Speaker 1>And so my wife, she's in grad school and she's

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<v Speaker 1>been using Amazon Textbooks, checking it against the prices other

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<v Speaker 1>places too, But Amazon Textbooks, I guess they found out

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<v Speaker 1>we're pricing these things too low and we're not making

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<v Speaker 1>any money, so they shut her down. And so now

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<v Speaker 1>if you want to rent a textbook to save money,

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<v Speaker 1>which I think is still a good way to go,

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<v Speaker 1>still good route to choose, get a tactic. Yeah, book Scouter,

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<v Speaker 1>e Campus, and cheg are the three websites you should

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<v Speaker 1>be checking out. We'll link to those in the show notes.

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<v Speaker 2>But those are I think book scouter in particular, it's

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<v Speaker 2>like a marketplace, like it aggregates a bunch of different

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<v Speaker 2>additional websites and you can compare prices easily on there,

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<v Speaker 2>which is huge, huge.

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<v Speaker 1>And I hate to see one less competitor, especially one

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<v Speaker 1>as big as Amazon in the space. But yeah, if

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<v Speaker 1>you were like my wife and you were bummed and

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<v Speaker 1>you're like, I don't know where to go now, we'll

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<v Speaker 1>check out one of these sites, because yep, yeah, you

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<v Speaker 1>still it's better to rent than to buy.

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<v Speaker 2>And so I bet there's probably still a lot of

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<v Speaker 2>folks out there who have Amazon books that they had rented,

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<v Speaker 2>and you actually have I think it's until sometime this fall,

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<v Speaker 2>like August or September, in order to return those those books.

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<v Speaker 1>We just returned hers for the last sulster. You don't

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<v Speaker 1>get to keep them. We were shopping for the next

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<v Speaker 1>semester and we were like, oh, bummer, but we found

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<v Speaker 1>we went to cheg for some of hers and save

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<v Speaker 1>some money. But if he had just word otherwise, if

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<v Speaker 1>you're in school or you know someone who's in school

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<v Speaker 1>and they're like, these books are expensive, this is definitely

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<v Speaker 1>one way to save money. Absolutely.

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<v Speaker 2>All right, man, are you ready for this beer?

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<v Speaker 1>I'm ready, We're born ready.

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<v Speaker 2>It's time to tap some of the beers that I

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<v Speaker 2>grabbed recently from Asheville, North Carolina. But this is End

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<v Speaker 2>of Plagues and this is a beer by Burial Brewing Company.

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<v Speaker 2>We will enjoy this one during this episode and share

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<v Speaker 2>our thoughts at the end of the episode.

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<v Speaker 1>Burial always so chill in their naming conventions. Not all right,

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<v Speaker 1>let's move on, Matt. Let's say, let's get to the

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<v Speaker 1>topic we want to discuss on this episode, which is

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<v Speaker 1>overcoming your idiot brain, and specifically, how are brains process

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<v Speaker 1>information that make us bad with money? And we've all

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<v Speaker 1>seen the meme of the guy on the bike who

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<v Speaker 1>puts a stick in his own wheel and he falls off.

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<v Speaker 1>That's kind of becoming ubiquitous at this point. There are

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<v Speaker 1>literally hundreds of different memes based on this goofy poorly

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<v Speaker 1>drawn comic and for instance, Matt I saw one. The

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<v Speaker 1>first line says, fifteen holes a good go, and then

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<v Speaker 1>it says, my brain realizing I'm playing well as he

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<v Speaker 1>puts the stick in the front wheel, and then what happens.

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<v Speaker 1>He's lying on the ground writhing in pain. It's amazing.

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<v Speaker 1>That just reveals a deeper truth whenever you attach something

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<v Speaker 1>to this meme.

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<v Speaker 2>Yeah, one of my favorite. It makes me think of,

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<v Speaker 2>Like the first one's like, I'm tired at work, falling

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<v Speaker 2>asleep at my desk, drinks a big old cup of

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<v Speaker 2>afternoon coffee as he sticks the stick in the spokes

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<v Speaker 2>and can't sleep that night. Is the end result, which

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<v Speaker 2>I feel like is something we've all done.

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<v Speaker 1>Yeah, for sure. And the truth is it's not really

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<v Speaker 1>all that hard for any of us to become our

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<v Speaker 1>own worst enemy on the money front, right, and that, yeah,

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<v Speaker 1>good intentions just aren't going to get the job done.

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<v Speaker 1>So today we want to talk about some of the

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<v Speaker 1>common ways we're inspiring against ourselves, and we want to

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<v Speaker 1>offer an antidote or multiple antidotes to help us make

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<v Speaker 1>the progress we're looking to achieve more possible, more of

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<v Speaker 1>a reality.

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<v Speaker 2>Yeah, Like that's what makes these memes so hilarious and

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<v Speaker 2>poignant at the exact same time. Right is that because

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<v Speaker 2>like we know the truth, like we know what it

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<v Speaker 2>is that we should be doing, but then we go

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<v Speaker 2>we basically do the exact opposite. Right, We have all

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<v Speaker 2>been there and it's impacted all areas of our lives

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<v Speaker 2>as well. I think like anyone ever sabotage relationship? Have

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<v Speaker 2>you ever sabotaged a job interview? Almost like subconsciously though, right, Yeah,

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<v Speaker 2>Like even without realizing. I think sometimes we only become

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<v Speaker 2>aware of it, like what we have done after the

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<v Speaker 2>fact in hindsight, like.

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<v Speaker 1>Oh wait, that's how I That's how I ruined that thing.

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<v Speaker 2>Yeah, Like, I mean honestly, like that's what it's what

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<v Speaker 2>it means to be human. Like we get to just

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<v Speaker 2>revel in the complexity and the incomprehensibility of being human beings.

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<v Speaker 2>But as Carl Jung said, until you make the unconscious conscious,

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<v Speaker 2>it will direct your life and you will call it fate.

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<v Speaker 2>And yeah, yeah, when we leave these underground, subterranean thoughts

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<v Speaker 2>and beliefs unexamined, untapped, we're going to be prone to

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<v Speaker 2>make the same mistakes just on repeat throughout our lives.

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<v Speaker 2>It's honestly, it's truly amazing that humanity has even come

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<v Speaker 2>this far, given our tendencies to self sabotage. Luckily, great

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<v Speaker 2>philosophers and thinkers like Carl Jung who have paused, and

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<v Speaker 2>they cause us to think a little bit and so

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<v Speaker 2>maybe spend some time digging below the service a little bit.

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<v Speaker 2>And and honestly, even today, I think just the emotional

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<v Speaker 2>or like mental health has risen in prominence. And I

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<v Speaker 2>think that's a good thing because I think that has

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<v Speaker 2>allowed a lot of folks to maybe think a little

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<v Speaker 2>bit more about why it is that they're doing the

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<v Speaker 2>things that they're doing.

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<v Speaker 1>So they can hopefully avoid sticking the stick in the

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<v Speaker 1>wheel again exactly basically styming their own progress and hurting

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<v Speaker 1>their inability to do the things that they really do

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<v Speaker 1>want to achieve in favor of often kind of some

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<v Speaker 1>sort of short term reward. And I do think that

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<v Speaker 1>thinking and feeling affect the way we handle our money

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<v Speaker 1>so much more than we give it credit for, and

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<v Speaker 1>even more so than the immutable characteristics that we possess,

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<v Speaker 1>like our personal history and our personality. Tendencies are likely

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<v Speaker 1>to play a bigger role in how we react to

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<v Speaker 1>spending and investing than even our age or our education level.

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<v Speaker 2>Yees about their skills and how good you are, right, yeah,

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<v Speaker 2>it's it's really about your history and kind of different

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<v Speaker 2>things probably that formed early in life.

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<v Speaker 1>I mean, we're going to sound like a psychotherapist here,

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<v Speaker 1>like you're laying down on a couch and we're you know,

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<v Speaker 1>picking your brain or something like that. But that's it

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<v Speaker 1>really is true that a lot of kind of how

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<v Speaker 1>we have come to view and think about money has

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<v Speaker 1>been tainted, has been informed by those early years. And

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<v Speaker 1>so it doesn't matter how good you are at math,

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<v Speaker 1>that's not a prerequisite for handling money well. Either. It's

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<v Speaker 1>really difficult to remove ourselves from our day to day

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<v Speaker 1>way of living in order to understand and come to

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<v Speaker 1>grips with the groundwork that we've laid already that's been

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<v Speaker 1>laid over, you know, especially those first formative years, which

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<v Speaker 1>informs how we're making decisions in the present that impact

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<v Speaker 1>our lives on an ongoing basis. I mean, it doesn't

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<v Speaker 1>help that everyone out there is basically trying to sell

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<v Speaker 1>you something, you know, like attention. It's the most important

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<v Speaker 1>commodity that we have in this day and age. And

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<v Speaker 1>every company out there is they're doing their absolutely best

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<v Speaker 1>to hijack our attention for their profit.

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<v Speaker 2>We think about we recently talked about the TV and like,

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<v Speaker 2>you're having your attention, you're having your literally your eyeball

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<v Speaker 2>is hijacked in order to get something for free, free TV.

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<v Speaker 1>And you say, and then you know it comes at

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<v Speaker 1>a high cost.

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<v Speaker 2>That well, initially it seems like it's a low cost

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<v Speaker 2>in that case, right, like the free TV, but.

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<v Speaker 1>They ultimately except for no money.

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<v Speaker 2>Yeah, ultimately what this means are more dollars flowing out

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<v Speaker 2>of your life because of it. In social media is

0:10:25.120 --> 0:10:27.880
<v Speaker 2>a great example as well, but a plethora of streaming

0:10:27.880 --> 0:10:31.040
<v Speaker 2>options like that's an entirely additional front.

0:10:31.160 --> 0:10:33.199
<v Speaker 1>I feel like that we have to fight.

0:10:33.360 --> 0:10:35.760
<v Speaker 2>Right Like there are still like more good TV shows

0:10:35.760 --> 0:10:38.360
<v Speaker 2>out there than any sane human being could possibly watch.

0:10:38.640 --> 0:10:40.200
<v Speaker 1>There's a lot of bad ones out there too.

0:10:40.440 --> 0:10:43.360
<v Speaker 2>But a lot even just goofy little games like candy

0:10:43.360 --> 0:10:46.320
<v Speaker 2>Crush on our phones, Like these are all distractions that

0:10:46.400 --> 0:10:48.440
<v Speaker 2>are pulling at us. And the more that we give

0:10:48.480 --> 0:10:51.720
<v Speaker 2>into these distractions, the less productive and the more unhappy

0:10:51.880 --> 0:10:53.880
<v Speaker 2>that we're going to become. And we say it like,

0:10:53.920 --> 0:10:56.960
<v Speaker 2>no judgment here right by the way, we fall prey

0:10:57.000 --> 0:10:59.679
<v Speaker 2>to these same distractions, these same things that are constantly

0:10:59.760 --> 0:11:02.000
<v Speaker 2>viol for our attention. And so maybe a part of

0:11:02.000 --> 0:11:04.440
<v Speaker 2>why we're covering this topic, like we're doing this for

0:11:04.480 --> 0:11:05.840
<v Speaker 2>ourselves sure, as well.

0:11:05.720 --> 0:11:08.400
<v Speaker 1>As for you. Yeah no, I mean I think ye

0:11:08.520 --> 0:11:10.240
<v Speaker 1>that the goal of this is where you and I

0:11:10.240 --> 0:11:13.560
<v Speaker 1>are always trying to be lifelong learners too. We don't

0:11:13.559 --> 0:11:16.079
<v Speaker 1>want to just point fingers at anybody who uses candy

0:11:16.080 --> 0:11:19.439
<v Speaker 1>crush and call them crazy or anything like that. I

0:11:19.480 --> 0:11:21.920
<v Speaker 1>try to avoid games, video games, any sort of games

0:11:21.920 --> 0:11:24.040
<v Speaker 1>on my phone, but I realized that they bring some

0:11:24.080 --> 0:11:25.720
<v Speaker 1>people a lot of joy, and in fact, they help

0:11:25.760 --> 0:11:28.640
<v Speaker 1>your voter skills and coordination to some degree too. So

0:11:28.679 --> 0:11:30.680
<v Speaker 1>I'm not saying there's no visit at all. Yeah, yeah,

0:11:30.720 --> 0:11:32.280
<v Speaker 1>but we're talking just.

0:11:32.200 --> 0:11:34.040
<v Speaker 2>A double edged sword though, you know, like like that's

0:11:34.080 --> 0:11:37.440
<v Speaker 2>the thing with tech in particular, Like like when we

0:11:37.440 --> 0:11:39.559
<v Speaker 2>were talking about counseling earlier. It also makes me think

0:11:39.559 --> 0:11:41.520
<v Speaker 2>of like the rise in like headspace, Like there are

0:11:41.520 --> 0:11:43.560
<v Speaker 2>some different apps out there that cause people to slow

0:11:43.600 --> 0:11:46.320
<v Speaker 2>down and to pause and reflect. But it's a double

0:11:46.400 --> 0:11:49.120
<v Speaker 2>edged sword because like five hundred years ago, like back

0:11:49.120 --> 0:11:53.280
<v Speaker 2>in the day. I'm guessing there was probably less issues

0:11:53.280 --> 0:11:54.719
<v Speaker 2>when it came to mental health. I don't know if

0:11:54.720 --> 0:11:57.280
<v Speaker 2>that's proven. That's just this is that's just my assumption.

0:11:57.600 --> 0:12:00.120
<v Speaker 2>They probably didn't need some of these apps because today

0:12:00.440 --> 0:12:03.360
<v Speaker 2>environment like the way things are today, our again, our

0:12:03.360 --> 0:12:07.720
<v Speaker 2>attention is just hijacked constantly, instead of having downtime where

0:12:07.760 --> 0:12:10.280
<v Speaker 2>we might naturally reflect on things, where we might naturally

0:12:10.360 --> 0:12:12.720
<v Speaker 2>have a conversation with the loved one and do some

0:12:12.760 --> 0:12:15.640
<v Speaker 2>of the things that matter more. Instead, yeah, we're just

0:12:15.760 --> 0:12:17.920
<v Speaker 2>scrolling social media, and so we have to be more purchases,

0:12:17.960 --> 0:12:18.560
<v Speaker 2>more proactive.

0:12:18.600 --> 0:12:22.560
<v Speaker 1>Basically because of the nature of the society society we

0:12:22.600 --> 0:12:24.600
<v Speaker 1>live in, and because of the things that are the

0:12:24.600 --> 0:12:26.440
<v Speaker 1>flaming arrows that are aimed our way, we need some

0:12:26.440 --> 0:12:28.800
<v Speaker 1>sort of like shield to fin them off so that

0:12:28.840 --> 0:12:31.840
<v Speaker 1>we can protect ourselves and seth godin he writes about

0:12:31.840 --> 0:12:33.880
<v Speaker 1>defeating the lizard brain, and that's kind of like what

0:12:33.880 --> 0:12:35.920
<v Speaker 1>we're talking about here in this episode. You know, the

0:12:36.200 --> 0:12:38.800
<v Speaker 1>basic part of our psyche that only cares about the

0:12:38.840 --> 0:12:43.040
<v Speaker 1>most fundamental aspects of life, like surviving, eating, and procreating,

0:12:43.240 --> 0:12:46.960
<v Speaker 1>which are all good, necessary things. I like all the above,

0:12:47.280 --> 0:12:50.920
<v Speaker 1>you know, but that lizard brain can also cause us

0:12:51.040 --> 0:12:55.320
<v Speaker 1>to function with the survivalist short term mentality. And Matt,

0:12:55.360 --> 0:12:58.600
<v Speaker 1>I remember hearing Tim Urban say this. He said, the

0:12:58.640 --> 0:13:01.000
<v Speaker 1>world we were programmed to be in and didn't have

0:13:01.040 --> 0:13:05.200
<v Speaker 1>long term projects that often. So so basically the reality

0:13:05.200 --> 0:13:08.440
<v Speaker 1>that our ancestors grew up in long term wasn't really

0:13:08.760 --> 0:13:12.080
<v Speaker 1>a thing, Like nobody was investing for retirement. Like our

0:13:12.120 --> 0:13:14.960
<v Speaker 1>brains haven't kept up with the new reality of much

0:13:15.000 --> 0:13:17.040
<v Speaker 1>longer life spans and four one k's and all the

0:13:17.040 --> 0:13:19.600
<v Speaker 1>stuff that come along with those things. Three baby, right,

0:13:19.640 --> 0:13:22.200
<v Speaker 1>And so it's just no surprise that our brains have

0:13:22.280 --> 0:13:24.920
<v Speaker 1>had trouble keeping up with this new reality, albeit a

0:13:25.000 --> 0:13:28.119
<v Speaker 1>very fortunate reality, right. I mean, I personally like electricity,

0:13:28.400 --> 0:13:31.079
<v Speaker 1>indoor plumbing. I'm not mad about any of the progress

0:13:31.080 --> 0:13:33.160
<v Speaker 1>that we've made, but it comes with, like I said,

0:13:33.160 --> 0:13:35.200
<v Speaker 1>double edged short, it comes with the downside and somethings

0:13:35.240 --> 0:13:37.880
<v Speaker 1>with something we need to pay attention to if we

0:13:37.920 --> 0:13:40.120
<v Speaker 1>want to live a fulfilling life and one that also

0:13:40.160 --> 0:13:42.240
<v Speaker 1>comes along with financial security at the same time.

0:13:42.320 --> 0:13:43.800
<v Speaker 2>Yeah, yeah, there's no part of me that wants to

0:13:43.840 --> 0:13:47.160
<v Speaker 2>go back five hundred years ago. There are a lot

0:13:47.200 --> 0:13:48.640
<v Speaker 2>of things that we don't have to worry about There

0:13:48.640 --> 0:13:52.440
<v Speaker 2>are a lot of diseases that would not so much progress. Yeah, exactly,

0:13:52.440 --> 0:13:54.280
<v Speaker 2>Like I'm very, very happy to be living in the

0:13:54.360 --> 0:13:54.760
<v Speaker 2>air that works.

0:13:54.800 --> 0:13:57.760
<v Speaker 1>I mean, even even if you're in the bottom twentieth

0:13:57.760 --> 0:14:00.160
<v Speaker 1>percentile of Americans, you're living better than French kings did

0:14:00.160 --> 0:14:03.680
<v Speaker 1>three hundred years ago, which is I mean, just pretty

0:14:03.679 --> 0:14:04.560
<v Speaker 1>amazing to think about.

0:14:04.600 --> 0:14:05.439
<v Speaker 2>Like had some perks they.

0:14:07.920 --> 0:14:08.160
<v Speaker 1>Okay.

0:14:08.200 --> 0:14:09.839
<v Speaker 2>So one of the problems I think we face that

0:14:09.960 --> 0:14:14.200
<v Speaker 2>stems from what Seth Goudin calls the lizard brain, is

0:14:14.240 --> 0:14:16.760
<v Speaker 2>that we all have a tendency to overvalue the present.

0:14:17.280 --> 0:14:20.360
<v Speaker 2>This is called present bias. There's a study from twenty

0:14:20.440 --> 0:14:23.920
<v Speaker 2>nineteen and they found that present biased consumers are more

0:14:24.040 --> 0:14:27.080
<v Speaker 2>likely to spend in the present and less likely to.

0:14:27.120 --> 0:14:28.480
<v Speaker 1>Save for the future.

0:14:28.880 --> 0:14:33.720
<v Speaker 2>And obviously this makes sense given where we've come from ancestrally,

0:14:33.840 --> 0:14:36.560
<v Speaker 2>like our brains they just haven't adapted to this long

0:14:36.640 --> 0:14:39.960
<v Speaker 2>term thinking that's required as lifespans have increased and just

0:14:40.000 --> 0:14:42.400
<v Speaker 2>our need to build up assets for you know, like

0:14:42.440 --> 0:14:45.480
<v Speaker 2>potentially multiple decades. That's the reality now that we live

0:14:45.480 --> 0:14:46.360
<v Speaker 2>in Like this is the.

0:14:46.320 --> 0:14:48.760
<v Speaker 1>Exact opposite of what used to happen when our ancestors

0:14:48.760 --> 0:14:51.880
<v Speaker 1>would come across food like they didn't. Now we have

0:14:51.960 --> 0:14:53.760
<v Speaker 1>as much food as we want at our fingertips to

0:14:53.800 --> 0:14:55.200
<v Speaker 1>a certain area. Right, you can walk into a gross

0:14:55.200 --> 0:14:57.040
<v Speaker 1>story get whatever you want. Before it was like you

0:14:57.080 --> 0:14:59.280
<v Speaker 1>come upon food, you almost have to hoard it. Yeah,

0:14:59.360 --> 0:15:00.120
<v Speaker 1>you almost have to eat.

0:15:00.320 --> 0:15:02.880
<v Speaker 2>You can arrise that honey, like that's some good stuff.

0:15:02.960 --> 0:15:06.520
<v Speaker 2>But now everything is sweet, and we still crave sugar.

0:15:06.760 --> 0:15:09.360
<v Speaker 1>That's right. But unlike our ancestors, we can get them

0:15:09.360 --> 0:15:11.320
<v Speaker 1>whenever we want it, and so we don't have to

0:15:11.560 --> 0:15:13.480
<v Speaker 1>and they're quite refined, but we still like to eat

0:15:13.520 --> 0:15:15.120
<v Speaker 1>them the way ancestors did. And so when we have

0:15:15.200 --> 0:15:16.440
<v Speaker 1>it like we want to consume it. Yeah.

0:15:16.480 --> 0:15:18.840
<v Speaker 2>Yeah, because this present bias is something that we're continually

0:15:18.920 --> 0:15:21.600
<v Speaker 2>rubbing up against. We just have a hard time mustering

0:15:21.600 --> 0:15:24.240
<v Speaker 2>this self control, even though we know that we don't need,

0:15:24.400 --> 0:15:26.880
<v Speaker 2>for instance, those additional calories via that sugar. We lack

0:15:26.920 --> 0:15:29.840
<v Speaker 2>this self control that's needed when it comes to your finances,

0:15:30.200 --> 0:15:33.080
<v Speaker 2>curb spending and to set more aside for your future.

0:15:33.280 --> 0:15:35.120
<v Speaker 2>But the good news is that there are some tools

0:15:35.160 --> 0:15:37.600
<v Speaker 2>at our disposal in order to help us, you know,

0:15:37.640 --> 0:15:39.720
<v Speaker 2>within this quest on our as we're on our path

0:15:39.840 --> 0:15:43.600
<v Speaker 2>to financial independence. So we'll discuss some other psychological hurdles

0:15:43.600 --> 0:15:46.680
<v Speaker 2>that we face and how to overcome them right after this.

0:15:56.080 --> 0:15:58.840
<v Speaker 1>All right, Matt, let's keep going. We're getting psychological with

0:15:58.920 --> 0:16:02.000
<v Speaker 1>this one. It's true our brains conspire against us and

0:16:02.200 --> 0:16:03.800
<v Speaker 1>they cause us to do things that aren't in our

0:16:03.840 --> 0:16:04.400
<v Speaker 1>best interest.

0:16:04.840 --> 0:16:07.360
<v Speaker 2>And overcoming the ancestral lizard brain.

0:16:07.480 --> 0:16:10.400
<v Speaker 1>Yeah, I mean, I think back to middle school and

0:16:10.800 --> 0:16:13.560
<v Speaker 1>uh it just or even even high school. I was

0:16:13.560 --> 0:16:16.400
<v Speaker 1>babb with the ladies and I remember trying, like I

0:16:16.480 --> 0:16:18.560
<v Speaker 1>wanted to ask somebody out on a date or something

0:16:18.600 --> 0:16:20.920
<v Speaker 1>like that. I was so nervous that that person was

0:16:20.960 --> 0:16:22.320
<v Speaker 1>going to say no. And it took me a while

0:16:22.400 --> 0:16:24.680
<v Speaker 1>to come to grips with the fact that what if

0:16:24.720 --> 0:16:26.480
<v Speaker 1>they do say, Now, what's the worst thing that happens,

0:16:26.600 --> 0:16:28.480
<v Speaker 1>Like you feel bad for a second. What if they

0:16:28.520 --> 0:16:30.400
<v Speaker 1>say yes, you have this awesome chance to hang out

0:16:30.400 --> 0:16:32.160
<v Speaker 1>with this person that you would really like to spend

0:16:32.200 --> 0:16:32.680
<v Speaker 1>some time with.

0:16:33.000 --> 0:16:36.880
<v Speaker 2>So, coming back to Joel's base desire, exactly.

0:16:36.960 --> 0:16:39.320
<v Speaker 1>Well, these are the kind of things that, like we

0:16:39.080 --> 0:16:41.520
<v Speaker 1>we have a hard time rationalize. It took me a

0:16:41.520 --> 0:16:44.040
<v Speaker 1>long time to come to that conclusion, to realize that

0:16:44.160 --> 0:16:46.160
<v Speaker 1>the stakes were actually a lot lower than I thought.

0:16:46.000 --> 0:16:49.040
<v Speaker 2>That you weren't in literal life harm because like, that's

0:16:49.040 --> 0:16:51.200
<v Speaker 2>what it feels like. It's exactly when it's when faced

0:16:51.200 --> 0:16:53.800
<v Speaker 2>with either confrontation, at least when you're sixteen, Yeah, something

0:16:53.840 --> 0:16:56.320
<v Speaker 2>like that. It feels that like, literally, I'm going to die, like,

0:16:56.360 --> 0:16:59.000
<v Speaker 2>which is why that's a phrase that you hear teenagers say,

0:16:59.000 --> 0:17:01.040
<v Speaker 2>because I think a lot of time, like haven't oftentimes

0:17:01.200 --> 0:17:03.840
<v Speaker 2>like identified that, No, you're not literally gonna die, even

0:17:03.840 --> 0:17:07.199
<v Speaker 2>though I totally get that that's what it feels like. Yeah,

0:17:07.480 --> 0:17:09.959
<v Speaker 2>that's what we're oftentimes trying to overcome. But like we

0:17:09.960 --> 0:17:12.160
<v Speaker 2>were just talking about present bias, you know, just before

0:17:12.160 --> 0:17:14.560
<v Speaker 2>the break, and how we fail to think ahead, how

0:17:14.600 --> 0:17:16.840
<v Speaker 2>we fail to prepare for the future by investing our money.

0:17:17.040 --> 0:17:19.280
<v Speaker 2>And I think that one of the reasons that so

0:17:19.280 --> 0:17:21.880
<v Speaker 2>many folks don't have enough in retirement is simply because

0:17:21.880 --> 0:17:26.160
<v Speaker 2>it's so difficult for us to understand the concept of compounding, right,

0:17:26.200 --> 0:17:28.840
<v Speaker 2>Like it is tough to wrap your mind around. I

0:17:28.880 --> 0:17:31.800
<v Speaker 2>would say that most things in our lives actually occur linearly.

0:17:32.320 --> 0:17:35.280
<v Speaker 2>It's nice and orderly. One thing happens after the other,

0:17:35.600 --> 0:17:40.280
<v Speaker 2>as opposed to things happening exponentially, which, at least personally,

0:17:40.359 --> 0:17:43.080
<v Speaker 2>it feels a bit more chaotic. It's certainly more complex,

0:17:43.320 --> 0:17:45.639
<v Speaker 2>but it's also more difficult to comprehend.

0:17:46.040 --> 0:17:48.040
<v Speaker 1>It's too complex for us to really wrap our minds arend.

0:17:48.040 --> 0:17:50.320
<v Speaker 1>It's kind of like those big, big numbers, like, oh,

0:17:50.440 --> 0:17:52.400
<v Speaker 1>we a trillion dollars worth of this.

0:17:52.480 --> 0:17:54.560
<v Speaker 2>Or that spending. It's like, what exactly does that mean?

0:17:54.600 --> 0:17:56.480
<v Speaker 1>And we see a bill like that and we just

0:17:56.560 --> 0:18:00.520
<v Speaker 1>chalk it up to how future generations just ahead paying

0:18:00.520 --> 0:18:03.239
<v Speaker 1>off these desks. But a trillion dollars is substantial, and

0:18:03.280 --> 0:18:06.000
<v Speaker 1>we just I'll admit I have a hard time explaining

0:18:06.000 --> 0:18:08.280
<v Speaker 1>how much a trillion dollars is. It's pretty it blows

0:18:08.280 --> 0:18:10.840
<v Speaker 1>my mind. Yes, okay, So, for instance, so we're talking

0:18:10.880 --> 0:18:14.200
<v Speaker 1>about numbers. Take a simple math problem of addition five

0:18:14.200 --> 0:18:17.679
<v Speaker 1>plus five plus five plus five plus five and so

0:18:17.840 --> 0:18:18.359
<v Speaker 1>you know the answer.

0:18:18.400 --> 0:18:20.160
<v Speaker 2>Pick me if you're keeping up. You heard me say

0:18:20.160 --> 0:18:23.359
<v Speaker 2>five five times, So we're talking about a sum of

0:18:23.880 --> 0:18:24.480
<v Speaker 2>twenty five.

0:18:24.560 --> 0:18:25.760
<v Speaker 1>There you go, so smart.

0:18:25.760 --> 0:18:27.880
<v Speaker 2>I'm hoping there's a lot of folks that answered out loud.

0:18:28.600 --> 0:18:31.960
<v Speaker 2>But now take those same fives and then multiply them, right,

0:18:32.040 --> 0:18:35.800
<v Speaker 2>So five times five times five times five times five.

0:18:36.359 --> 0:18:39.280
<v Speaker 2>We might have some rare math geniuses out there, but

0:18:39.280 --> 0:18:43.919
<v Speaker 2>the answer here is three twenty five. And this is

0:18:44.320 --> 0:18:46.720
<v Speaker 2>I wouldn't have gotten the one I wouldn't have either. Basically,

0:18:46.720 --> 0:18:48.440
<v Speaker 2>what I'm getting at it's this is a much more

0:18:48.440 --> 0:18:52.400
<v Speaker 2>complex problem, and it's just simply more difficult to comprehend

0:18:52.480 --> 0:18:55.359
<v Speaker 2>and then to actually apply it to our money, specifically

0:18:55.440 --> 0:18:56.240
<v Speaker 2>to our investments.

0:18:56.480 --> 0:18:58.840
<v Speaker 1>But this is so important to understand because this is

0:18:58.880 --> 0:19:01.240
<v Speaker 1>the basis for turns that we're going to get in

0:19:01.240 --> 0:19:03.919
<v Speaker 1>the stock market. It's a different set of skills, and

0:19:03.960 --> 0:19:06.360
<v Speaker 1>most folks are not able to simply figure this out

0:19:06.400 --> 0:19:08.760
<v Speaker 1>on the fly. So let's give another example on the

0:19:08.760 --> 0:19:11.679
<v Speaker 1>compounding front, Matt, Like, imagine taking a big sheet of

0:19:11.680 --> 0:19:13.800
<v Speaker 1>paper and folding it in half, but then you fold

0:19:13.840 --> 0:19:15.719
<v Speaker 1>it in half again and again until you've done this

0:19:16.160 --> 0:19:19.840
<v Speaker 1>fifty times, which fifty sounds reasonable, right, right, because you're like, oh,

0:19:19.960 --> 0:19:21.840
<v Speaker 1>you can do something and a half fifty times, but no,

0:19:21.880 --> 0:19:25.280
<v Speaker 1>you've actually yeah, that's actually physically impossible. Right, But if

0:19:25.280 --> 0:19:28.200
<v Speaker 1>you were to do this, if it were possible, how

0:19:28.320 --> 0:19:31.080
<v Speaker 1>tall would that stack of paper be? It turns out

0:19:31.119 --> 0:19:34.880
<v Speaker 1>would be sixty four million miles tall, around two thirds

0:19:34.920 --> 0:19:37.359
<v Speaker 1>of the distance of the Sun, which is crazy, doesn't

0:19:37.400 --> 0:19:39.080
<v Speaker 1>seem right when you put it in terms like that,

0:19:39.280 --> 0:19:41.000
<v Speaker 1>But that's what would happen if you had the ability

0:19:41.040 --> 0:19:43.040
<v Speaker 1>to make it happen. And so it's no wonder that

0:19:43.080 --> 0:19:46.520
<v Speaker 1>Einstein called compounding interest the eighth wonder of the world.

0:19:46.520 --> 0:19:48.919
<v Speaker 1>It's it's a wonder in the fact that we, like

0:19:48.960 --> 0:19:50.639
<v Speaker 1>our brains can't wrap around it. But it's also a

0:19:50.640 --> 0:19:52.440
<v Speaker 1>wonder in the fact that it can be a wealth generator.

0:19:52.680 --> 0:19:56.119
<v Speaker 1>Even though our rudimentary brains have a hard time understanding

0:19:56.119 --> 0:20:00.480
<v Speaker 1>exactly how it works. The reality is that it does work,

0:20:00.520 --> 0:20:01.440
<v Speaker 1>and it works hard advantage.

0:20:01.520 --> 0:20:03.399
<v Speaker 2>It just doesn't work the way we think it should work, like,

0:20:03.440 --> 0:20:05.679
<v Speaker 2>it just doesn't make sense, even though you can like

0:20:05.720 --> 0:20:07.639
<v Speaker 2>sit down and crunch the numbers, do the math. I

0:20:07.960 --> 0:20:10.400
<v Speaker 2>like the I think the rest of the Einstein quote

0:20:10.440 --> 0:20:13.520
<v Speaker 2>is that, like, those who understand compound interest will actually

0:20:13.520 --> 0:20:15.720
<v Speaker 2>earn it, and those who don't are going to end

0:20:15.800 --> 0:20:18.240
<v Speaker 2>up paying it. But again, just because our dumb brains

0:20:18.240 --> 0:20:21.840
<v Speaker 2>don't actually, like naturally conclude that this is possible, this

0:20:21.920 --> 0:20:24.439
<v Speaker 2>doesn't mean that we can't actually do the math and.

0:20:24.440 --> 0:20:24.920
<v Speaker 1>Figure it out.

0:20:24.920 --> 0:20:27.800
<v Speaker 2>Because we just did it right like people have calculated

0:20:28.040 --> 0:20:30.000
<v Speaker 2>what the distance of that sheet of paper would be

0:20:30.119 --> 0:20:32.720
<v Speaker 2>were you to fold it fifty times and then so

0:20:32.800 --> 0:20:34.960
<v Speaker 2>the trick is to then take these principles and apply

0:20:35.040 --> 0:20:37.919
<v Speaker 2>them to investing. Basically, the earlier that you're able to

0:20:37.960 --> 0:20:40.560
<v Speaker 2>start investing, the more that you're able to keep at it,

0:20:41.119 --> 0:20:42.560
<v Speaker 2>the more that you're going to have at the end

0:20:42.560 --> 0:20:45.000
<v Speaker 2>of the day. What seems small is going to be

0:20:45.040 --> 0:20:47.280
<v Speaker 2>able to grow large because of this reality that can

0:20:47.359 --> 0:20:49.840
<v Speaker 2>just be so difficult to grasp. The longer you allow

0:20:49.840 --> 0:20:52.560
<v Speaker 2>your investments to double and then double again, the more

0:20:52.680 --> 0:20:55.879
<v Speaker 2>money is going to grow, giving you lots more options.

0:20:56.160 --> 0:20:58.600
<v Speaker 2>So one last example, let's say you start out with

0:20:58.920 --> 0:21:03.000
<v Speaker 2>nothing safe for retirement, like literally you've got zero in

0:21:03.040 --> 0:21:05.600
<v Speaker 2>your roth ira or your four one k.

0:21:05.680 --> 0:21:07.760
<v Speaker 1>Hopefully that's not where most of our listens find themselves.

0:21:07.800 --> 0:21:10.160
<v Speaker 2>Hopefully you've got like a little bit of seed money, right,

0:21:10.200 --> 0:21:11.760
<v Speaker 2>but let's say that's that is where you're starting from.

0:21:11.760 --> 0:21:14.920
<v Speaker 2>You you've literally got nothing set aside for retirement. Were

0:21:14.960 --> 0:21:17.720
<v Speaker 2>you to max out your roth ira every year at

0:21:17.760 --> 0:21:20.359
<v Speaker 2>sixty five hundred dollars, it's going to take you a

0:21:20.359 --> 0:21:23.720
<v Speaker 2>little less than thirty six years to reach millionaire status.

0:21:23.720 --> 0:21:26.560
<v Speaker 2>To hit those you know, those seven digits. That is

0:21:26.600 --> 0:21:28.240
<v Speaker 2>a long time, I will say, and again, but that's

0:21:28.280 --> 0:21:30.680
<v Speaker 2>assuming you know you're you're starting with nothing, a little

0:21:30.760 --> 0:21:33.879
<v Speaker 2>less than thirty six years. But then how long before

0:21:34.119 --> 0:21:37.240
<v Speaker 2>you have two million dollars? Well, you'll actually hit that

0:21:37.280 --> 0:21:40.680
<v Speaker 2>milestone in less than ten additional years. But then guess

0:21:40.680 --> 0:21:43.560
<v Speaker 2>what five more years in addition to that. Well, then

0:21:43.600 --> 0:21:46.080
<v Speaker 2>you're up to three million dollars. So the first million

0:21:46.400 --> 0:21:48.639
<v Speaker 2>took you a little less than thirty six years, but

0:21:48.680 --> 0:21:51.959
<v Speaker 2>then the subsequent millions after that then take less than

0:21:52.000 --> 0:21:54.080
<v Speaker 2>ten and then around five years.

0:21:54.080 --> 0:21:56.879
<v Speaker 1>Now we say your first crazy, the first million is

0:21:56.880 --> 0:21:57.280
<v Speaker 1>the hardest.

0:21:57.320 --> 0:22:01.399
<v Speaker 2>Well, yeah, no joke. When you understand compound exactly like

0:22:01.480 --> 0:22:03.760
<v Speaker 2>you can truly understand Like again, it's hard to wrap

0:22:03.800 --> 0:22:07.760
<v Speaker 2>your mind around, but you don't have to totally understand

0:22:07.760 --> 0:22:11.000
<v Speaker 2>it where it makes sense in your mind in order

0:22:11.040 --> 0:22:11.600
<v Speaker 2>for you to put.

0:22:11.440 --> 0:22:13.040
<v Speaker 1>It to use, in order for you to trust the

0:22:13.040 --> 0:22:15.880
<v Speaker 1>principle exactly see the reality of what it can provide. Yeah,

0:22:15.880 --> 0:22:17.640
<v Speaker 1>you're right, and I do think that is a really

0:22:17.640 --> 0:22:20.920
<v Speaker 1>interesting point, that the first million is harder, largely because

0:22:20.920 --> 0:22:23.040
<v Speaker 1>your money is not working for you on your behalf

0:22:23.119 --> 0:22:25.920
<v Speaker 1>yet you're working to funnel money into this account that's

0:22:25.960 --> 0:22:28.119
<v Speaker 1>going to eventually do the work for you. But it

0:22:28.119 --> 0:22:30.359
<v Speaker 1>takes a while for that work to start to start happening.

0:22:30.359 --> 0:22:32.760
<v Speaker 1>But then once it starts happening, it starts to happen quickly.

0:22:32.760 --> 0:22:36.200
<v Speaker 1>It's like a snowball rolling downhill, right, And so that's why, Yeah,

0:22:36.200 --> 0:22:39.400
<v Speaker 1>our brains again have a hard time understanding this concept.

0:22:39.520 --> 0:22:42.119
<v Speaker 1>But if we can kind of at least understand it

0:22:42.160 --> 0:22:45.440
<v Speaker 1>a little bit and then do trust the principle, trust

0:22:45.520 --> 0:22:48.399
<v Speaker 1>the other reality that this is how money works and

0:22:48.400 --> 0:22:51.639
<v Speaker 1>how investing your money is going to help grow your

0:22:51.680 --> 0:22:54.040
<v Speaker 1>money over time, we can take advantage of it. Whereas

0:22:54.040 --> 0:22:56.760
<v Speaker 1>our lizard brain wants to say, I don't know about this.

0:22:57.160 --> 0:23:00.000
<v Speaker 1>I can't quite understand it, and so maybe I should

0:23:00.040 --> 0:23:02.680
<v Speaker 1>avoid like going in this direction. I think that's probably

0:23:02.680 --> 0:23:04.240
<v Speaker 1>where a lot of people, a lot of people stand

0:23:04.240 --> 0:23:06.600
<v Speaker 1>the way a lot of people think about investing or

0:23:06.640 --> 0:23:07.680
<v Speaker 1>saving money for the future.

0:23:07.680 --> 0:23:09.159
<v Speaker 2>Okay, so this is a random thought, but I was

0:23:09.160 --> 0:23:11.159
<v Speaker 2>thinking a back to like five hundred years ago or

0:23:11.160 --> 0:23:13.600
<v Speaker 2>I don't know, like five thousand years ago or something.

0:23:13.640 --> 0:23:16.440
<v Speaker 2>But like, in my mind, the only way that I

0:23:16.480 --> 0:23:19.440
<v Speaker 2>feel like folks way back in time had the ability

0:23:19.480 --> 0:23:24.200
<v Speaker 2>to experience exponential growth or compounding like that is if

0:23:24.240 --> 0:23:26.040
<v Speaker 2>so the beer we're drinking it is called end of plagues.

0:23:26.280 --> 0:23:28.280
<v Speaker 2>Is if they were if there's a plague upon them,

0:23:28.280 --> 0:23:30.639
<v Speaker 2>like literally, like a plague of locusts or rats or

0:23:30.680 --> 0:23:32.720
<v Speaker 2>something like that. I feel like back then they would

0:23:32.760 --> 0:23:35.919
<v Speaker 2>say even then, they didn't totally understand it, even though

0:23:35.960 --> 0:23:37.719
<v Speaker 2>they experienced it. And what they would say is like,

0:23:37.760 --> 0:23:40.639
<v Speaker 2>oh man, the gods must be mad at me. We

0:23:40.720 --> 0:23:43.240
<v Speaker 2>must sacrifice whatever we need to do in order to

0:23:43.480 --> 0:23:46.600
<v Speaker 2>appease the appease the gods. But like that's an example

0:23:46.680 --> 0:23:49.920
<v Speaker 2>of exponential growth, right, Like when you've got a locust

0:23:50.640 --> 0:23:53.480
<v Speaker 2>that multiplies and then those locusts multiple, you know, like

0:23:53.520 --> 0:23:57.320
<v Speaker 2>that is in an instance, I think in natural I

0:23:57.359 --> 0:23:59.520
<v Speaker 2>don't know in the natural environment where you might have

0:23:59.600 --> 0:24:03.560
<v Speaker 2>experienced exponential growth or compounding. Maybe again five hundred years aga,

0:24:03.600 --> 0:24:04.880
<v Speaker 2>so if they've known a little bit more, they would

0:24:04.880 --> 0:24:07.040
<v Speaker 2>have realized what was going on beneath you would have said, Aha,

0:24:07.400 --> 0:24:08.239
<v Speaker 2>here's what's going on.

0:24:08.320 --> 0:24:13.119
<v Speaker 1>This is just science, not some sort of apocalyptic plague

0:24:13.280 --> 0:24:16.359
<v Speaker 1>being sent after me and by some higher power. Yeah sure, yeah, right,

0:24:16.400 --> 0:24:18.880
<v Speaker 1>let's talk about how our lizard brains work against us

0:24:18.920 --> 0:24:21.560
<v Speaker 1>in regards to how we use money in the present too.

0:24:21.920 --> 0:24:24.960
<v Speaker 1>I think one way that our idiot brains keep us

0:24:25.119 --> 0:24:27.800
<v Speaker 1>from making progress is it stops us from investing as

0:24:27.880 --> 0:24:29.399
<v Speaker 1>much as we could or as much as we should,

0:24:29.560 --> 0:24:32.080
<v Speaker 1>because we don't fully comprehend the process or we're not

0:24:32.119 --> 0:24:35.560
<v Speaker 1>willing to funnel our money in that direction. But on

0:24:35.600 --> 0:24:37.520
<v Speaker 1>the other side of the coin is the fact that

0:24:37.560 --> 0:24:40.320
<v Speaker 1>we don't save and invest enough because we're spending every

0:24:40.320 --> 0:24:43.199
<v Speaker 1>dollar we make, and that is the American way, right.

0:24:43.240 --> 0:24:45.520
<v Speaker 1>I think when you look at the savings rate right

0:24:45.560 --> 0:24:47.880
<v Speaker 1>now in the United States of America, it's like, what

0:24:48.000 --> 0:24:50.639
<v Speaker 1>two point three cents on the dollar is what we

0:24:50.680 --> 0:24:54.840
<v Speaker 1>save on average, which is pretty pathetic. And specifically, let's

0:24:54.880 --> 0:24:57.160
<v Speaker 1>throw out some examples, Matt and discuss kind of what's

0:24:57.200 --> 0:25:00.679
<v Speaker 1>going on under the surface. Some situations it might trigger

0:25:00.760 --> 0:25:03.879
<v Speaker 1>our idiot brains, but tricking us really into doing something

0:25:04.080 --> 0:25:06.600
<v Speaker 1>that's not in our best interest. I feel like this

0:25:06.720 --> 0:25:10.600
<v Speaker 1>often hits us on the shopping front, and I think,

0:25:10.880 --> 0:25:15.520
<v Speaker 1>especially in our ever interconnected world, we're just bombarded by ways,

0:25:15.640 --> 0:25:18.680
<v Speaker 1>avenues and means to shop more than ever before too.

0:25:18.840 --> 0:25:23.000
<v Speaker 2>Yeah, like the seventy percent off sign falling prices at

0:25:23.040 --> 0:25:27.120
<v Speaker 2>Walmart or resist like sales like this is trigger us

0:25:27.240 --> 0:25:30.080
<v Speaker 2>so much like I feel like it activates something within

0:25:30.160 --> 0:25:32.920
<v Speaker 2>that lizard brain. It's sort of like this this limited

0:25:32.960 --> 0:25:36.439
<v Speaker 2>time only phenomena, which again a long time ago, we

0:25:36.520 --> 0:25:38.520
<v Speaker 2>had to take advantage of stuff like that when we

0:25:38.520 --> 0:25:42.680
<v Speaker 2>were hunter gatherers. But now the impulse is working against us,

0:25:43.040 --> 0:25:46.000
<v Speaker 2>and even more so given the preponderance actually a fake

0:25:46.040 --> 0:25:48.159
<v Speaker 2>deals out there that can be found online thanks to

0:25:48.240 --> 0:25:51.080
<v Speaker 2>the way that pricing works on the internet. What's the

0:25:51.119 --> 0:25:52.600
<v Speaker 2>actual real price? Who knows?

0:25:52.680 --> 0:25:52.960
<v Speaker 1>Right?

0:25:53.240 --> 0:25:55.520
<v Speaker 2>Like, what is the actual list price? What is the manufacturer?

0:25:55.560 --> 0:25:57.040
<v Speaker 2>Is that the where.

0:25:56.840 --> 0:25:57.600
<v Speaker 1>The thing actually costs?

0:25:57.600 --> 0:26:00.119
<v Speaker 2>Well, of course not because there's profit built in, but

0:26:00.160 --> 0:26:02.840
<v Speaker 2>it's tough to know what, you know, how good of

0:26:02.960 --> 0:26:05.320
<v Speaker 2>a deal that you're actually that you're actually looking at.

0:26:05.400 --> 0:26:07.280
<v Speaker 2>But yeah, when you're shopping Allline and you see that

0:26:07.320 --> 0:26:10.640
<v Speaker 2>it's a negative thirty percent and it's written in all read, yeah,

0:26:10.680 --> 0:26:14.880
<v Speaker 2>we're conditioned to know, oh, it's time to pounce. We've

0:26:14.920 --> 0:26:16.800
<v Speaker 2>been conditioned to know that this is a deal. It's

0:26:16.800 --> 0:26:20.120
<v Speaker 2>a signal to buy and the original price it's great

0:26:20.160 --> 0:26:23.000
<v Speaker 2>out It's got like a little little line cut through

0:26:23.040 --> 0:26:26.840
<v Speaker 2>it and I saw two Amazon. They're just stacking all

0:26:26.920 --> 0:26:29.600
<v Speaker 2>the tactics against us, and now it says like deal

0:26:29.720 --> 0:26:32.199
<v Speaker 2>and is also written in like all caps red letters

0:26:32.240 --> 0:26:35.760
<v Speaker 2>in order to again to kind of evoke that emotion

0:26:36.119 --> 0:26:37.840
<v Speaker 2>that tells us that we should be making a purchase

0:26:37.920 --> 0:26:38.200
<v Speaker 2>right now.

0:26:38.240 --> 0:26:40.399
<v Speaker 1>They want you to feel like a fool for passing

0:26:40.520 --> 0:26:43.040
<v Speaker 1>up on a deal as good as this one, which

0:26:43.040 --> 0:26:44.960
<v Speaker 1>I'm gonna be honest, like this is one that has

0:26:45.040 --> 0:26:47.879
<v Speaker 1>been difficult for me for a long time because that

0:26:48.080 --> 0:26:50.080
<v Speaker 1>I feel like I've gotten a lot better. I've grown

0:26:50.119 --> 0:26:53.480
<v Speaker 1>in this, but only as I've started to realize the

0:26:53.520 --> 0:26:55.640
<v Speaker 1>fact that this is what's happening behind the scenes, right

0:26:55.760 --> 0:26:57.480
<v Speaker 1>only as I've started to be like, wait a second,

0:26:57.520 --> 0:26:59.399
<v Speaker 1>that's my lizard brain trying to get me to do

0:26:59.440 --> 0:27:01.520
<v Speaker 1>something that's not my best interest. But I was like

0:27:01.880 --> 0:27:04.040
<v Speaker 1>all about the deals, and I was like, I realized

0:27:04.040 --> 0:27:06.080
<v Speaker 1>I was just spending too much time thinking about buying

0:27:06.119 --> 0:27:08.439
<v Speaker 1>stuff and trying to get a good deal on things,

0:27:08.600 --> 0:27:11.320
<v Speaker 1>and the best thing to do was to want less

0:27:11.320 --> 0:27:13.800
<v Speaker 1>stuff and to care less about the prices of things

0:27:14.119 --> 0:27:17.199
<v Speaker 1>and just not be into shopping nearly as much as

0:27:17.200 --> 0:27:20.359
<v Speaker 1>I was. So it's I think I inherited that gene

0:27:20.400 --> 0:27:22.240
<v Speaker 1>from my mom to a certain dream. Not trying to

0:27:22.280 --> 0:27:24.840
<v Speaker 1>throw shade mom, but this is one of those things

0:27:24.840 --> 0:27:29.119
<v Speaker 1>where I think a lot of people, especially in today's era,

0:27:29.280 --> 0:27:34.080
<v Speaker 1>when Amazon and Instagram and email newsletters kind of pull

0:27:34.119 --> 0:27:36.560
<v Speaker 1>at us, trying to get us to spend money, hard

0:27:36.640 --> 0:27:38.200
<v Speaker 1>us from our money, and they're using all sorts of

0:27:38.240 --> 0:27:40.879
<v Speaker 1>sneaky tactics. It is. It is something like most of

0:27:40.960 --> 0:27:41.840
<v Speaker 1>us are susceptible to.

0:27:41.960 --> 0:27:44.520
<v Speaker 2>Yeah, well, I mean, like you said, email newsletter or whatever,

0:27:44.680 --> 0:27:47.840
<v Speaker 2>like the abandoned cart email where retailer checks in with you.

0:27:47.880 --> 0:27:50.520
<v Speaker 2>I mean, dude, like there is an entire offering you an.

0:27:50.480 --> 0:27:52.520
<v Speaker 1>Additional discount because you walked away.

0:27:52.560 --> 0:27:55.080
<v Speaker 2>Here's a coupon code. Did life get busy? Like all

0:27:55.119 --> 0:27:57.119
<v Speaker 2>of these things that triggered the like, Oh yeah, this

0:27:57.160 --> 0:27:58.840
<v Speaker 2>is something that was important to me that I should

0:27:58.840 --> 0:28:01.200
<v Speaker 2>be doing and I should be so thankful that they're

0:28:01.200 --> 0:28:05.160
<v Speaker 2>following up with it. At CRM, like customer relationship management,

0:28:05.240 --> 0:28:09.320
<v Speaker 2>that is an entire industry, and it's not that it's evil,

0:28:09.400 --> 0:28:11.760
<v Speaker 2>but I mean their sole goal is to get you

0:28:11.840 --> 0:28:15.040
<v Speaker 2>to buy more stuff, whether that's them keeping up with

0:28:15.119 --> 0:28:17.560
<v Speaker 2>the different purchases that you've made, but not Oftentimes it's

0:28:17.560 --> 0:28:19.040
<v Speaker 2>not even the things that you buy, it's the stuff

0:28:19.040 --> 0:28:22.119
<v Speaker 2>that you're looking at. It's the things like on Instagram,

0:28:22.160 --> 0:28:24.320
<v Speaker 2>it's the ads that you linger on or the ads

0:28:24.359 --> 0:28:26.920
<v Speaker 2>that you swipe on where there's a carousel because you're like, oh,

0:28:26.960 --> 0:28:28.879
<v Speaker 2>I really like that first item. Let me see if

0:28:28.880 --> 0:28:31.800
<v Speaker 2>they got some of the other stuff on sale, And

0:28:31.840 --> 0:28:34.400
<v Speaker 2>then you're feeding the system, going back to the whole

0:28:34.400 --> 0:28:37.119
<v Speaker 2>free TV thing, like they now know more about you.

0:28:37.200 --> 0:28:39.280
<v Speaker 2>That's gonna end up costing you more money down the road.

0:28:39.360 --> 0:28:42.400
<v Speaker 1>Yeah, window shopping used to be a completely innocent activity,

0:28:42.680 --> 0:28:46.480
<v Speaker 1>and now window shopping is watching you a window into

0:28:46.520 --> 0:28:49.240
<v Speaker 1>your soul for advertisers, for people that want to sell

0:28:49.240 --> 0:28:52.920
<v Speaker 1>you stuff, which is only really putting us at more

0:28:52.960 --> 0:28:55.680
<v Speaker 1>of a disadvantage when it comes to like our brain

0:28:56.040 --> 0:28:57.000
<v Speaker 1>and how we react.

0:28:57.080 --> 0:28:59.320
<v Speaker 2>Yeah, and this isn't to like demonize the folks that

0:28:59.360 --> 0:29:01.520
<v Speaker 2>are in that, like I used to be in advertising myself,

0:29:01.520 --> 0:29:04.680
<v Speaker 2>but it's important as consumers to highlight the fact that

0:29:04.680 --> 0:29:07.360
<v Speaker 2>this is what's going on, so that we're essentially we're

0:29:07.360 --> 0:29:08.560
<v Speaker 2>equipping other consumers out.

0:29:08.640 --> 0:29:11.360
<v Speaker 1>So you can put that shield up it's a fair fight, yeah,

0:29:11.440 --> 0:29:14.360
<v Speaker 1>and be like stop, Yeah, well, and we'll give some

0:29:14.360 --> 0:29:17.000
<v Speaker 1>practical ways to in a bit to kind of help

0:29:17.080 --> 0:29:19.720
<v Speaker 1>make that a reality, to help stop your brain from

0:29:19.760 --> 0:29:22.520
<v Speaker 1>progressing this way. But part of the beginning at least

0:29:22.520 --> 0:29:24.040
<v Speaker 1>is to highlight some of the ways that it happens.

0:29:24.160 --> 0:29:26.080
<v Speaker 1>Another thing is like the impulse by right, that's a

0:29:26.080 --> 0:29:27.760
<v Speaker 1>struggle for lots of other people out there. It's not

0:29:27.840 --> 0:29:30.800
<v Speaker 1>just a sale. It's a good deal, but it's and

0:29:30.840 --> 0:29:32.640
<v Speaker 1>maybe sometimes you do find the perfect thing at a

0:29:32.640 --> 0:29:35.120
<v Speaker 1>thrift store or an artist market. I've done that, and

0:29:35.160 --> 0:29:37.520
<v Speaker 1>you make the purchase because it really is kind of

0:29:37.520 --> 0:29:40.000
<v Speaker 1>something that's not going to come along again. But there's

0:29:40.000 --> 0:29:42.920
<v Speaker 1>often something else that causes us to make an impulse buy.

0:29:43.160 --> 0:29:45.320
<v Speaker 1>It's when we feel like we deserve it, right, it's

0:29:45.360 --> 0:29:47.560
<v Speaker 1>time to treat ourselves. Ye. And so maybe you've had

0:29:47.560 --> 0:29:48.480
<v Speaker 1>a hard week at work.

0:29:48.360 --> 0:29:50.760
<v Speaker 2>Which in reality is just a moment of weakness.

0:29:50.480 --> 0:29:52.560
<v Speaker 1>Exactly, That's exactly what it is. It's not that you've

0:29:52.600 --> 0:29:54.800
<v Speaker 1>actually found the right thing that's never going to come

0:29:54.800 --> 0:29:57.520
<v Speaker 1>along again. It's that you're trying to soothe yourself through

0:29:57.560 --> 0:30:01.320
<v Speaker 1>some consumption. And so yet buying something can provide a

0:30:01.360 --> 0:30:03.560
<v Speaker 1>temporary relief, It can make you feel better for a second,

0:30:03.560 --> 0:30:05.720
<v Speaker 1>like you click buy and you're like, ah, I feel

0:30:06.000 --> 0:30:08.520
<v Speaker 1>I'm you know, this is just a method of sweet solace,

0:30:08.720 --> 0:30:12.160
<v Speaker 1>self soothing, right, But look back maybe to a recent

0:30:12.200 --> 0:30:14.320
<v Speaker 1>impulse buy, what emotions triggered it, and how did you

0:30:14.360 --> 0:30:17.280
<v Speaker 1>feel afterwards? I think those are good questions to ask yourself.

0:30:17.680 --> 0:30:20.200
<v Speaker 1>And I realized maybe I'm sounding a little bit like

0:30:20.240 --> 0:30:21.800
<v Speaker 1>a therapist right now, taking a page out of my

0:30:21.800 --> 0:30:24.600
<v Speaker 1>wife's book. But asking those questions are going to help

0:30:24.640 --> 0:30:27.360
<v Speaker 1>you get to the heart of the why behind the

0:30:27.360 --> 0:30:29.360
<v Speaker 1>impulse spending that you've done, and it can allow you

0:30:29.400 --> 0:30:32.520
<v Speaker 1>to recognize them moving forward, because it's typically matt it's

0:30:32.520 --> 0:30:35.480
<v Speaker 1>going to be those same impulses, those same triggers that

0:30:35.600 --> 0:30:36.760
<v Speaker 1>cause you to do it in the future, and if

0:30:36.760 --> 0:30:38.760
<v Speaker 1>you can identify them, you might be able to catch

0:30:38.760 --> 0:30:41.960
<v Speaker 1>yourself in the act next time you are tempted to

0:30:42.000 --> 0:30:43.040
<v Speaker 1>buy on the fly. That's right.

0:30:43.160 --> 0:30:45.960
<v Speaker 2>Yeah, So retailers they also use just different subtle tricks

0:30:45.960 --> 0:30:48.640
<v Speaker 2>out there as well, like free shipping. Again, like when

0:30:48.640 --> 0:30:50.840
<v Speaker 2>it comes to online shopping, that's one of the words

0:30:50.840 --> 0:30:53.840
<v Speaker 2>that's written in all caps emboldened off to the side.

0:30:53.840 --> 0:30:55.000
<v Speaker 1>Do you see free and you.

0:30:54.920 --> 0:30:59.040
<v Speaker 2>Think, oh, yeah, somehow this is free even though there

0:30:59.080 --> 0:30:59.840
<v Speaker 2>is a prices station.

0:31:00.040 --> 0:31:01.800
<v Speaker 1>We know they're not losing money on shipping.

0:31:01.840 --> 0:31:04.960
<v Speaker 2>Come on, exactly, it's not truly free shipping. And we

0:31:05.120 --> 0:31:07.080
<v Speaker 2>also know that even if we pay for something in

0:31:07.440 --> 0:31:10.400
<v Speaker 2>for easy installments, that will end up paying the same

0:31:10.400 --> 0:31:11.160
<v Speaker 2>amount in the end.

0:31:11.160 --> 0:31:14.040
<v Speaker 1>They're just making it easier for you by not pay later.

0:31:14.080 --> 0:31:16.840
<v Speaker 1>Adds to the frictionlessness of it all. Yeah, they're reducing

0:31:16.840 --> 0:31:19.400
<v Speaker 1>the friction just enough, but we know it logically we're

0:31:19.400 --> 0:31:20.760
<v Speaker 1>paying the same amount anyway.

0:31:20.920 --> 0:31:23.440
<v Speaker 2>Yeah, but by doing that, they're able to actually garner

0:31:23.480 --> 0:31:25.920
<v Speaker 2>a sale from us that otherwise they wouldn't get and

0:31:26.160 --> 0:31:28.880
<v Speaker 2>we find ourselves parted with our money when we might

0:31:28.920 --> 0:31:32.080
<v Speaker 2>have otherwise saved it. So again, awareness of how these

0:31:32.120 --> 0:31:35.280
<v Speaker 2>different strategies and tactics and tricks impact us is crucial

0:31:35.320 --> 0:31:37.120
<v Speaker 2>so that we can put up a good fight. I

0:31:37.120 --> 0:31:39.400
<v Speaker 2>will say, like I think for me, I don't know

0:31:39.480 --> 0:31:41.560
<v Speaker 2>for me to say the whole sale mentality, it's not

0:31:41.600 --> 0:31:44.720
<v Speaker 2>something that gets me. You know, my adrenaline, myes don't

0:31:45.000 --> 0:31:46.200
<v Speaker 2>dilate or whatever.

0:31:46.400 --> 0:31:48.760
<v Speaker 1>My people don't do. It's an impervious robot to a

0:31:48.760 --> 0:31:49.240
<v Speaker 1>certain extent.

0:31:49.280 --> 0:31:51.800
<v Speaker 2>But we know what I'm not impervious to what is

0:31:52.200 --> 0:31:55.200
<v Speaker 2>uh messaging, like when they try to sell you an

0:31:55.200 --> 0:31:58.080
<v Speaker 2>image or when they're trying to sell you basically like

0:31:58.120 --> 0:32:02.280
<v Speaker 2>a message, even if it's subconscious, right, Like like I'm

0:32:02.320 --> 0:32:04.560
<v Speaker 2>specifically thinking about it. Like I bought a really nice

0:32:05.000 --> 0:32:07.520
<v Speaker 2>coffee grinder recently. We talked about it, maybe a couple

0:32:07.560 --> 0:32:09.840
<v Speaker 2>months ago. I was thinking about getting Actually we talked

0:32:09.840 --> 0:32:11.479
<v Speaker 2>with Brandon on Monday. That's one of the things him

0:32:11.520 --> 0:32:13.520
<v Speaker 2>and I nerded out about because he actually recently bought

0:32:14.360 --> 0:32:16.800
<v Speaker 2>a blade. Well mine is a flat blade grinder. I

0:32:16.840 --> 0:32:19.920
<v Speaker 2>think his was kinic coal. Oh, I don't know the difference. Yeah,

0:32:19.920 --> 0:32:22.880
<v Speaker 2>he was also considering mine. But the way that that

0:32:22.920 --> 0:32:25.280
<v Speaker 2>thing is styled and the way it's designed, it's it's

0:32:25.320 --> 0:32:28.440
<v Speaker 2>like Matt Black. The design is I mean, it's beautiful.

0:32:28.440 --> 0:32:31.600
<v Speaker 2>It sits there on your counter, and so the reason

0:32:31.640 --> 0:32:33.680
<v Speaker 2>it's well reviewed and stuff is because it actually does

0:32:34.040 --> 0:32:37.040
<v Speaker 2>grind your coffee really really well. So practically speaking, it

0:32:37.080 --> 0:32:40.560
<v Speaker 2>does an excellent job. But you're also buying the image, right.

0:32:40.480 --> 0:32:42.960
<v Speaker 1>Like the way we're always being sold in the image, right.

0:32:43.120 --> 0:32:45.200
<v Speaker 2>Yeah, It's just branded in such a cool way and

0:32:45.240 --> 0:32:47.280
<v Speaker 2>it is like minimalist, and I think there's a part

0:32:47.320 --> 0:32:49.040
<v Speaker 2>of me that bought into that where it's just like,

0:32:49.080 --> 0:32:52.000
<v Speaker 2>by getting this thing, you're gonna be cool, like the

0:32:52.560 --> 0:32:54.280
<v Speaker 2>like all the other guys, like like this is gonna

0:32:54.280 --> 0:32:58.240
<v Speaker 2>make your house look like the counters that this coffee

0:32:58.240 --> 0:33:00.640
<v Speaker 2>grinder is featured on within the picture on our website.

0:33:00.720 --> 0:33:02.960
<v Speaker 1>Yeah, it's okay to have certain aesthetic preferences and to

0:33:03.000 --> 0:33:05.720
<v Speaker 1>say this is my style, this is this is my jam,

0:33:05.760 --> 0:33:07.960
<v Speaker 1>I'm into this. That's totally fine. But I think there's

0:33:07.960 --> 0:33:10.240
<v Speaker 1>also a lot of advertising that is subtly weaving that

0:33:10.320 --> 0:33:12.880
<v Speaker 1>into absolutely our brains and it's saying it's not even

0:33:12.920 --> 0:33:15.400
<v Speaker 1>telling us about the product, it's just by association saying

0:33:15.480 --> 0:33:18.080
<v Speaker 1>if you do or drink or buy or hang out

0:33:18.080 --> 0:33:21.640
<v Speaker 1>with this product, you are by proxy gonna be cooler.

0:33:21.680 --> 0:33:24.160
<v Speaker 1>Then you're gonna be You're currently a cool hit dude,

0:33:24.240 --> 0:33:25.240
<v Speaker 1>right Yeah, And.

0:33:25.200 --> 0:33:28.240
<v Speaker 2>Even if it practically accomplishes what it is that you

0:33:28.320 --> 0:33:31.200
<v Speaker 2>want to accomplish because you are checking off the boxes

0:33:31.240 --> 0:33:34.280
<v Speaker 2>and whatnot, I think we are still susceptible to that

0:33:34.280 --> 0:33:36.800
<v Speaker 2>that kind of branding. And the fact is nobody cares.

0:33:36.960 --> 0:33:39.080
<v Speaker 2>It's not like anybody thinks that I'm cooler because I

0:33:39.080 --> 0:33:41.520
<v Speaker 2>got Like nobody sees the stupid thing like I don't

0:33:41.600 --> 0:33:43.600
<v Speaker 2>invite people over for coffee. Maybe I should, I guess,

0:33:43.720 --> 0:33:46.280
<v Speaker 2>is what I'm now learning just to show off, just

0:33:46.320 --> 0:33:49.920
<v Speaker 2>to show off my fancy grinder. Anyway, I just wanted

0:33:49.920 --> 0:33:51.280
<v Speaker 2>to mention that too, because I think there are some

0:33:51.320 --> 0:33:55.280
<v Speaker 2>of these more subtle, subconscious brandy kind of not like

0:33:55.320 --> 0:33:57.280
<v Speaker 2>you know, not the liquor, but like where there's a

0:33:57.320 --> 0:33:59.880
<v Speaker 2>brand and you're kind of buying into the brand, and

0:34:00.200 --> 0:34:02.400
<v Speaker 2>that's actually how they're able to make this sale. Right,

0:34:02.440 --> 0:34:04.320
<v Speaker 2>it's not that they dropped a sale on me. Is

0:34:04.400 --> 0:34:07.480
<v Speaker 2>it's not that I did it impulsively where no, I've

0:34:07.520 --> 0:34:09.640
<v Speaker 2>been researching this for months, but there's another part of

0:34:09.680 --> 0:34:11.360
<v Speaker 2>it where I paid a premium for it.

0:34:11.360 --> 0:34:13.320
<v Speaker 1>Well, I think that's where they say about billboards and commercials.

0:34:13.320 --> 0:34:15.160
<v Speaker 1>It's not that they're trying to make the sale instantly.

0:34:15.200 --> 0:34:17.720
<v Speaker 1>They're trying to slowly mold your mind into thinking something

0:34:17.760 --> 0:34:21.000
<v Speaker 1>about that product or brand so that eventually you come

0:34:21.040 --> 0:34:23.040
<v Speaker 1>around when you're like, oh wait, now I need a car.

0:34:23.320 --> 0:34:25.719
<v Speaker 1>Ah remember that toilet rab four commercial. Maybe that's the

0:34:25.719 --> 0:34:26.480
<v Speaker 1>one for me. I don't know.

0:34:26.480 --> 0:34:28.520
<v Speaker 2>It's that kind of stuff that really family looked like

0:34:28.560 --> 0:34:30.880
<v Speaker 2>my family. I would see us driving that kind of car.

0:34:30.960 --> 0:34:33.560
<v Speaker 1>Yeah, exactly, that's kind of tricks are being played on us,

0:34:33.560 --> 0:34:35.919
<v Speaker 1>slowly but surely. But there are a lot of things

0:34:35.920 --> 0:34:37.120
<v Speaker 1>that we can do. There are a lot of things

0:34:37.160 --> 0:34:41.320
<v Speaker 1>in our power to react and to combat these subtle

0:34:41.400 --> 0:34:44.320
<v Speaker 1>and not so subtle hints. Sure ways that we're parted

0:34:44.360 --> 0:34:46.480
<v Speaker 1>with our money, whether it's on the spending or just

0:34:46.520 --> 0:34:48.919
<v Speaker 1>on the not investing side. We'll get to a bunch

0:34:48.960 --> 0:34:51.520
<v Speaker 1>of our thoughts on how to make progress, how to

0:34:51.560 --> 0:34:54.600
<v Speaker 1>overcome the lizard brain financially speaking, we'll get to that

0:34:54.680 --> 0:35:06.280
<v Speaker 1>right after this. All right, folks, we are back.

0:35:06.080 --> 0:35:09.680
<v Speaker 2>And we are talking about overcoming your idiot brain. And

0:35:09.840 --> 0:35:12.080
<v Speaker 2>this is just a fun conversation because we're just really

0:35:12.360 --> 0:35:13.759
<v Speaker 2>diving into the psychology.

0:35:13.840 --> 0:35:16.080
<v Speaker 1>Right. I just say, this is not about IQ either.

0:35:16.160 --> 0:35:17.480
<v Speaker 1>This is oh yeah. I think there's a lot of

0:35:17.520 --> 0:35:19.799
<v Speaker 1>people who are like, I'm in mensa, Okay, I don't

0:35:19.800 --> 0:35:22.040
<v Speaker 1>have an idiot brain. My IQ is one forty eight.

0:35:22.080 --> 0:35:25.600
<v Speaker 1>And I think these are the things that again, we

0:35:25.640 --> 0:35:28.360
<v Speaker 1>all have this lizard brain part in the back, and

0:35:28.480 --> 0:35:31.839
<v Speaker 1>we're all tempted to or subconsciously reacting in these ways.

0:35:31.840 --> 0:35:34.080
<v Speaker 1>We're talking about the subconscious no matter how freakan smart

0:35:34.080 --> 0:35:36.960
<v Speaker 1>you are. No matter whether you're an engineer or you

0:35:37.120 --> 0:35:39.120
<v Speaker 1>stock the shelter your local grocery store, it doesn't it

0:35:39.160 --> 0:35:40.839
<v Speaker 1>doesn't matter. We're all susceptible police.

0:35:40.960 --> 0:35:43.080
<v Speaker 2>Well, that's what makes this so interesting, right, Like, we

0:35:43.120 --> 0:35:46.799
<v Speaker 2>are fascinated by just this behavioral psychology element and how

0:35:46.840 --> 0:35:49.160
<v Speaker 2>it is that it's going to impact how we handle

0:35:49.280 --> 0:35:53.560
<v Speaker 2>our money, both collectively as a society but also as individuals.

0:35:53.960 --> 0:35:57.120
<v Speaker 2>And so another factor that plays into how we personally

0:35:57.200 --> 0:36:00.600
<v Speaker 2>interact with our finances has to do with our history

0:36:00.640 --> 0:36:04.000
<v Speaker 2>with money. Our beliefs about money often stem from how

0:36:04.040 --> 0:36:06.920
<v Speaker 2>it impacted us in our childhood. This makes me think

0:36:06.960 --> 0:36:09.640
<v Speaker 2>back to our Freudian Yeah, so we had a conversation

0:36:09.719 --> 0:36:13.000
<v Speaker 2>we had Christy Sheen on the podcast as an interview

0:36:13.040 --> 0:36:14.799
<v Speaker 2>back in episode one to eighteen. We'll link to that

0:36:14.840 --> 0:36:16.880
<v Speaker 2>one in the show in the show notes. But she

0:36:16.960 --> 0:36:20.480
<v Speaker 2>grew up on forty four cents a day in China,

0:36:20.840 --> 0:36:23.040
<v Speaker 2>and when you do that, that is going to make

0:36:23.080 --> 0:36:26.000
<v Speaker 2>you appreciate the wealth and the opportunities available to you

0:36:26.040 --> 0:36:28.839
<v Speaker 2>when you finally arrive in North America or for her,

0:36:28.880 --> 0:36:34.560
<v Speaker 2>Canada specifically Canada's in North America. But if you grew

0:36:34.640 --> 0:36:37.440
<v Speaker 2>up in like an affluent suburb, like, you might have

0:36:37.680 --> 0:36:40.160
<v Speaker 2>seen the downsides of money, right, Like you may have

0:36:40.239 --> 0:36:43.799
<v Speaker 2>been confronted with the signaling and the unhappiness that it

0:36:43.840 --> 0:36:46.680
<v Speaker 2>can produce. Some people, like Christy and much of the

0:36:46.680 --> 0:36:49.440
<v Speaker 2>Fire community, like they are able to see money as

0:36:49.440 --> 0:36:52.120
<v Speaker 2>a tool in order to earn their freedom, And we

0:36:52.200 --> 0:36:54.880
<v Speaker 2>tend to agree that freedom is one of the best

0:36:54.960 --> 0:36:57.680
<v Speaker 2>things that money can buy. But it's important to identify

0:36:58.640 --> 0:37:01.080
<v Speaker 2>your history and what it is is that informs how

0:37:01.120 --> 0:37:03.560
<v Speaker 2>it is that you view money, some of the different

0:37:03.600 --> 0:37:06.319
<v Speaker 2>attributes that you associate with your money.

0:37:06.440 --> 0:37:07.759
<v Speaker 1>Yeah, I think if you grew up in China and

0:37:07.800 --> 0:37:12.560
<v Speaker 1>you come to North America, Canada, Canada, Canada, you see

0:37:12.640 --> 0:37:15.319
<v Speaker 1>I think as mostly a good thing, right, Yeah. But

0:37:15.360 --> 0:37:17.800
<v Speaker 1>if you let's say you hung out with Jordan Belfort,

0:37:17.840 --> 0:37:19.759
<v Speaker 1>Wolf of Wall Street sort of thing which I never

0:37:19.800 --> 0:37:21.920
<v Speaker 1>saw in the movie. I just know very little, But

0:37:22.280 --> 0:37:24.320
<v Speaker 1>if you hung out it's good in those environments, you

0:37:24.360 --> 0:37:27.600
<v Speaker 1>would you might think money is all bad and only

0:37:27.800 --> 0:37:30.719
<v Speaker 1>terrible people have money, right, And so you might just

0:37:30.960 --> 0:37:33.759
<v Speaker 1>there's associations that we make that really when you think

0:37:33.760 --> 0:37:36.239
<v Speaker 1>about it and when you do a little bit of introspection,

0:37:36.560 --> 0:37:39.040
<v Speaker 1>you might be able to find some ties that you

0:37:39.080 --> 0:37:42.320
<v Speaker 1>can untangle a little bit in terms of how you

0:37:42.440 --> 0:37:45.520
<v Speaker 1>view money, and maybe the way you think about it

0:37:45.560 --> 0:37:49.680
<v Speaker 1>stems from some experiences from elementary, middle or high school,

0:37:50.000 --> 0:37:53.000
<v Speaker 1>and some of those things might have informed you well.

0:37:53.000 --> 0:37:55.920
<v Speaker 1>In others maybe not so well. And Sarah Newcomb, who

0:37:55.920 --> 0:37:59.040
<v Speaker 1>writes about money psychology for Morning Star, I like that

0:37:59.040 --> 0:38:00.839
<v Speaker 1>she shared this article you wrote some She had some

0:38:00.880 --> 0:38:04.120
<v Speaker 1>great prompts, some questions really to help reveal what's going

0:38:04.160 --> 0:38:06.400
<v Speaker 1>on under the surface in terms of our money beliefs.

0:38:06.520 --> 0:38:08.080
<v Speaker 1>We'll link to that article in the show notes because

0:38:08.080 --> 0:38:10.520
<v Speaker 1>I think it's helpful to look at. But let's go

0:38:10.560 --> 0:38:12.800
<v Speaker 1>over them real quick, because I think they're just really

0:38:13.520 --> 0:38:16.880
<v Speaker 1>insightful or they can help you find some insight. But

0:38:17.000 --> 0:38:19.120
<v Speaker 1>first she tells people to fill in the blank money

0:38:19.239 --> 0:38:22.400
<v Speaker 1>is what, and then you tell your answer and you

0:38:22.560 --> 0:38:24.960
<v Speaker 1>talk about why. It'll tell you a lot about your

0:38:24.960 --> 0:38:28.160
<v Speaker 1>current underlying beliefs. Money is blank, like fill in the

0:38:28.239 --> 0:38:31.160
<v Speaker 1>blank what is money for you? I think that is

0:38:31.200 --> 0:38:34.279
<v Speaker 1>going to give you a lot of insight as to

0:38:34.920 --> 0:38:37.160
<v Speaker 1>how you think about money, how you feel about money,

0:38:37.280 --> 0:38:40.399
<v Speaker 1>and what's going on below the surface. Second, she says

0:38:40.480 --> 0:38:42.560
<v Speaker 1>if money was a character in your life, would be

0:38:42.560 --> 0:38:44.600
<v Speaker 1>a friend or foe, a villain or hero. I think

0:38:44.640 --> 0:38:46.640
<v Speaker 1>that's a helpful question as well, because some people have

0:38:47.000 --> 0:38:50.719
<v Speaker 1>an inherently antagonistic view and approach towards money. They kind

0:38:50.719 --> 0:38:53.440
<v Speaker 1>of view it as inherently bad. We've talked about how

0:38:53.560 --> 0:38:56.080
<v Speaker 1>it's not. It's really just this kind of neutral thing,

0:38:56.400 --> 0:38:59.920
<v Speaker 1>but we make attachments to it, and I think seeing

0:39:00.120 --> 0:39:02.319
<v Speaker 1>how you view it from that perspective can be helpful. Third,

0:39:02.400 --> 0:39:05.560
<v Speaker 1>she says, growing up, what was your financial situation? How

0:39:05.600 --> 0:39:08.319
<v Speaker 1>did the people raising you handle their money? Do you

0:39:08.360 --> 0:39:10.640
<v Speaker 1>see any ways that this affects the way you think

0:39:10.640 --> 0:39:14.799
<v Speaker 1>about or handle money today? For me, yes, You've talked

0:39:14.800 --> 0:39:17.319
<v Speaker 1>about it with Brandon on Monday's episode. I mean, this

0:39:17.360 --> 0:39:20.759
<v Speaker 1>is one of those things where I was particularly especially

0:39:21.080 --> 0:39:23.759
<v Speaker 1>influenced by the way money was handled in my house

0:39:23.800 --> 0:39:26.840
<v Speaker 1>growing up. I'm sure other listeners have a similar sort

0:39:26.960 --> 0:39:31.480
<v Speaker 1>of story, right background. So, but thinking through those things

0:39:31.520 --> 0:39:34.839
<v Speaker 1>and not just letting them subconsciously inform how you handle money,

0:39:34.840 --> 0:39:37.520
<v Speaker 1>but bringing them to the forefront, to the surface, consciously

0:39:37.520 --> 0:39:40.440
<v Speaker 1>thinking about them will allow you then maybe to combat

0:39:40.640 --> 0:39:43.239
<v Speaker 1>some of those ark realities that you grew up with.

0:39:43.400 --> 0:39:45.560
<v Speaker 2>Yeah, and I would say that, Well, the argument we're

0:39:45.600 --> 0:39:48.560
<v Speaker 2>making is that regardless if it was good or bad,

0:39:48.800 --> 0:39:51.040
<v Speaker 2>your history is going to have an impact no matter what,

0:39:51.080 --> 0:39:54.000
<v Speaker 2>and it oftentimes comes down to how you then react

0:39:54.239 --> 0:39:58.759
<v Speaker 2>to that history, because like in your case, you reactive,

0:39:59.239 --> 0:40:01.640
<v Speaker 2>reacted like you were polarized, like you did the opposite

0:40:01.760 --> 0:40:04.640
<v Speaker 2>essentially right. But like I think back to my history,

0:40:05.360 --> 0:40:08.719
<v Speaker 2>me growing up with money, and like we certainly had enough,

0:40:09.120 --> 0:40:12.000
<v Speaker 2>but it wasn't like the amount of money my folks had.

0:40:12.440 --> 0:40:15.399
<v Speaker 2>But honestly, it was just the great way that they

0:40:15.440 --> 0:40:17.759
<v Speaker 2>talked about it. Like I specifically like I might be

0:40:17.800 --> 0:40:20.640
<v Speaker 2>one of the like, okay, we were talking about compounding earlier,

0:40:20.800 --> 0:40:23.440
<v Speaker 2>and this was a lesson that that I learned, literally,

0:40:23.480 --> 0:40:26.640
<v Speaker 2>I think at age eleven. I specifically remember my dad

0:40:26.680 --> 0:40:28.800
<v Speaker 2>sitting at the desk in our kitchen and him explaining

0:40:29.160 --> 0:40:32.000
<v Speaker 2>compounding interest and when your money starts working harder for

0:40:32.040 --> 0:40:35.120
<v Speaker 2>you than you are able to like, and that puts

0:40:35.160 --> 0:40:38.440
<v Speaker 2>me in incredibly like rarefied waters, Like I was incredibly

0:40:38.520 --> 0:40:40.800
<v Speaker 2>lucky to have had that taught to me at a

0:40:40.880 --> 0:40:43.120
<v Speaker 2>young age. I didn't fully understand it then, but I

0:40:43.120 --> 0:40:46.560
<v Speaker 2>do think that that certainly planted the seeds of my

0:40:46.960 --> 0:40:49.960
<v Speaker 2>you know, the basis I guess of my my financial education.

0:40:50.040 --> 0:40:53.160
<v Speaker 2>But again I'm highlighting this because a I was most

0:40:53.200 --> 0:40:56.160
<v Speaker 2>definitely lucky. But a lot of folks like you said there,

0:40:57.000 --> 0:40:58.839
<v Speaker 2>you tend to go to one extreme or the other right,

0:40:58.920 --> 0:41:02.520
<v Speaker 2>like you either vilify money or you worship it. It

0:41:02.560 --> 0:41:05.799
<v Speaker 2>kind of depends on what happened in your past and

0:41:05.840 --> 0:41:09.279
<v Speaker 2>then how you are reacting to it. But Sarah she Man,

0:41:09.360 --> 0:41:11.840
<v Speaker 2>she had such a great article there, and one of

0:41:11.880 --> 0:41:13.600
<v Speaker 2>the other things she mentioned was to ask yourself if

0:41:13.600 --> 0:41:17.279
<v Speaker 2>money affects your social life, specifically in a good way

0:41:17.600 --> 0:41:20.400
<v Speaker 2>or a bad way. And then finally, this is a quote,

0:41:20.600 --> 0:41:23.319
<v Speaker 2>if money were not a consideration, how would you be

0:41:23.360 --> 0:41:25.759
<v Speaker 2>living your life? Would it be very different from how

0:41:25.800 --> 0:41:28.760
<v Speaker 2>you currently live? And how do you feel about that?

0:41:29.880 --> 0:41:32.600
<v Speaker 2>And that's just I think that's such an incredible and

0:41:32.680 --> 0:41:35.360
<v Speaker 2>incredibly insightful question to ask yourself because I think it

0:41:35.360 --> 0:41:38.640
<v Speaker 2>can help you to be awares to the fact that

0:41:38.800 --> 0:41:41.160
<v Speaker 2>are you doing this truly because of money or maybe

0:41:41.160 --> 0:41:44.960
<v Speaker 2>because of some other deeper maybe calling or mission that's

0:41:45.040 --> 0:41:48.520
<v Speaker 2>driving you. We actually included some other similar questions in

0:41:48.560 --> 0:41:51.680
<v Speaker 2>our how to Money Money Mission Statement worksheet. We'll make

0:41:51.680 --> 0:41:53.200
<v Speaker 2>sure to link to that in our show notes. But

0:41:53.239 --> 0:41:55.120
<v Speaker 2>the truth is, if you want to make more progress

0:41:55.120 --> 0:41:57.319
<v Speaker 2>with your money, the problem likely isn't that you don't

0:41:57.360 --> 0:41:57.960
<v Speaker 2>know enough.

0:41:57.760 --> 0:42:01.200
<v Speaker 1>About roth IRA's right, Like for most of us, the.

0:42:01.200 --> 0:42:03.600
<v Speaker 2>Problem is the man in the mirror, the woman in

0:42:03.600 --> 0:42:05.719
<v Speaker 2>the mirror. Like, it goes much deeper. Don't make me

0:42:05.719 --> 0:42:08.160
<v Speaker 2>throw that song right now? And asking ourselves some of

0:42:08.200 --> 0:42:10.359
<v Speaker 2>these hard questions, you know, doing some of this deep work,

0:42:11.080 --> 0:42:13.920
<v Speaker 2>we think it can transform how it is that everyone

0:42:13.920 --> 0:42:16.319
<v Speaker 2>out there relates to their finances. Just some of the

0:42:16.360 --> 0:42:19.239
<v Speaker 2>realization can be freeing, and it can impact how it

0:42:19.280 --> 0:42:20.960
<v Speaker 2>is that we spend and save our money. It is

0:42:20.960 --> 0:42:23.680
<v Speaker 2>not just the spendaholics, right that need to perform this

0:42:23.719 --> 0:42:27.160
<v Speaker 2>exercise and to look inward. It's possible to be too

0:42:27.480 --> 0:42:29.439
<v Speaker 2>miserly and too frugal as well.

0:42:29.600 --> 0:42:33.480
<v Speaker 1>Yeah that's true. Yeah, no, when you said that if

0:42:33.520 --> 0:42:35.239
<v Speaker 1>money were not in consideration, how would you be living

0:42:35.239 --> 0:42:36.600
<v Speaker 1>your life? Would it be very different from how you

0:42:36.640 --> 0:42:40.080
<v Speaker 1>currently live? I think it's a really really important question

0:42:40.120 --> 0:42:41.839
<v Speaker 1>for us to ask ourselves. For a lot of people

0:42:41.880 --> 0:42:43.560
<v Speaker 1>they might find wait a second, I'm putting too much

0:42:43.560 --> 0:42:45.880
<v Speaker 1>emphasis on money. I have all that I need. If

0:42:45.960 --> 0:42:49.319
<v Speaker 1>only I could incorporate and think about money a little

0:42:49.320 --> 0:42:51.600
<v Speaker 1>bit less and just have more free time. Like those

0:42:51.600 --> 0:42:53.080
<v Speaker 1>are the kind of questions you and I are asking

0:42:53.080 --> 0:42:57.480
<v Speaker 1>ourselves now at this stage in our lives where it's we're.

0:42:57.360 --> 0:42:59.239
<v Speaker 2>A little more coast fire and yeah, we have the

0:42:59.280 --> 0:43:01.359
<v Speaker 2>ability to kind of choose our own path.

0:43:02.320 --> 0:43:04.440
<v Speaker 1>And like we could say, no, we want to continue

0:43:04.480 --> 0:43:06.560
<v Speaker 1>to enhance our lifestyle in a massive way, and so

0:43:06.640 --> 0:43:08.200
<v Speaker 1>it's going to require a lot more money to fund

0:43:08.200 --> 0:43:11.200
<v Speaker 1>this juggernaut for years to come. But no, that's not

0:43:11.200 --> 0:43:13.520
<v Speaker 1>what we care about. But the only asked by asking

0:43:13.560 --> 0:43:16.239
<v Speaker 1>yourself these kinds of questions, can you get to that

0:43:16.400 --> 0:43:19.600
<v Speaker 1>deeper understanding. But you know, regardless of which of those

0:43:19.640 --> 0:43:21.360
<v Speaker 1>camps you might find yourself in at the end of

0:43:21.400 --> 0:43:23.920
<v Speaker 1>the day, both of those tendencies can be taken to

0:43:23.960 --> 0:43:28.520
<v Speaker 1>the extreme, which is really just a manifestation of selfishness.

0:43:28.880 --> 0:43:31.640
<v Speaker 2>And this so basically, if you spend so much, it's

0:43:31.640 --> 0:43:33.160
<v Speaker 2>because you're being selfish and you're spending a lot of

0:43:33.200 --> 0:43:35.719
<v Speaker 2>money on yourself. But if you're being cheap and like

0:43:35.840 --> 0:43:38.160
<v Speaker 2>you know, like I was saying earlier, like meserly, that's

0:43:38.200 --> 0:43:41.160
<v Speaker 2>also a very selfish ash where you're just yeah, it

0:43:41.239 --> 0:43:43.240
<v Speaker 2>makes you think of storing it all away for yourself,

0:43:43.239 --> 0:43:45.600
<v Speaker 2>freaking bad where Walter White always says he's doing it

0:43:45.600 --> 0:43:47.560
<v Speaker 2>for his family, but the reality is his family is

0:43:47.600 --> 0:43:50.200
<v Speaker 2>falling apart while he's like making meth and making bank.

0:43:50.560 --> 0:43:52.839
<v Speaker 2>And the truth is at the end he admits he's

0:43:52.840 --> 0:43:54.960
<v Speaker 2>doing it all for himself the whole time, when it

0:43:55.000 --> 0:43:58.000
<v Speaker 2>was clear to the viewer for all the seasons that

0:43:58.080 --> 0:44:02.960
<v Speaker 2>sounds like he did some good internal work exactly exactly.

0:44:03.239 --> 0:44:04.960
<v Speaker 1>It was all that therapy he was doing that really

0:44:04.960 --> 0:44:07.600
<v Speaker 1>got him to that point. Yeah, glad he reached that point.

0:44:07.640 --> 0:44:09.799
<v Speaker 2>As someone who's never watched the show, right, I'm sure

0:44:09.800 --> 0:44:12.239
<v Speaker 2>that's exactly what it was like, right, something like that

0:44:12.280 --> 0:44:14.400
<v Speaker 2>while counseling or kind of like the Sopranos, Well he

0:44:14.440 --> 0:44:17.000
<v Speaker 2>actually goes to counseling. This doesn't really Yeah, yeah, although

0:44:17.120 --> 0:44:19.680
<v Speaker 2>I never saw that show, but I hear it's great.

0:44:19.760 --> 0:44:21.839
<v Speaker 2>But this is this is natural tendency, right, Like we're

0:44:21.840 --> 0:44:25.240
<v Speaker 2>born as selfish, selfish beings. Our brains are wired toward

0:44:25.320 --> 0:44:27.279
<v Speaker 2>what we can get. Now, this is the lizard brain

0:44:27.320 --> 0:44:29.799
<v Speaker 2>in action, and to keep it all for ourselves or

0:44:29.840 --> 0:44:33.320
<v Speaker 2>for our small tribe, our family. But just because a

0:44:33.360 --> 0:44:35.799
<v Speaker 2>behavior is natural doesn't mean that it's the best path

0:44:35.800 --> 0:44:39.440
<v Speaker 2>to take, and especially in again modern society. And so

0:44:39.719 --> 0:44:41.960
<v Speaker 2>one of the more ultimate ways that were able to

0:44:42.000 --> 0:44:45.000
<v Speaker 2>overcome our dumb brains is to spend our money in

0:44:45.040 --> 0:44:47.720
<v Speaker 2>ways that are sacrificial, to spend or give it away

0:44:48.680 --> 0:44:50.719
<v Speaker 2>in a way that doesn't bring us any benefit at all.

0:44:51.080 --> 0:44:53.160
<v Speaker 2>This is one hundred percent a way that we can

0:44:53.200 --> 0:44:55.400
<v Speaker 2>overcome our idiot brains. And it's a reason that we

0:44:55.480 --> 0:44:57.920
<v Speaker 2>like to encourage folks to be charitable, yes, to give

0:44:57.960 --> 0:45:00.759
<v Speaker 2>their money away, because pretty much all stages of your

0:45:00.760 --> 0:45:03.120
<v Speaker 2>financial journey, if you can be giving away a small

0:45:03.160 --> 0:45:06.000
<v Speaker 2>portion and hopefully a growing portion of what you have

0:45:06.080 --> 0:45:08.400
<v Speaker 2>what you make, it can help reframe money, put it

0:45:08.440 --> 0:45:11.200
<v Speaker 2>in the proper light. And that is so powerful. It's powerful,

0:45:12.000 --> 0:45:15.640
<v Speaker 2>largely for psychological reasons, and to get to see that

0:45:15.719 --> 0:45:18.719
<v Speaker 2>money do good in the world around you. That's beautiful too. Yeah,

0:45:18.760 --> 0:45:21.240
<v Speaker 2>And of course there are, like you said, in ways

0:45:21.280 --> 0:45:24.200
<v Speaker 2>that where we receive no benefit, but we're also even

0:45:24.200 --> 0:45:26.719
<v Speaker 2>incentivized to give money away, like that's just how the

0:45:26.760 --> 0:45:29.320
<v Speaker 2>tax goes to the tax go yeah, yeah, like yeah,

0:45:29.360 --> 0:45:32.800
<v Speaker 2>So it's important to realize that from a principal standpoint,

0:45:32.880 --> 0:45:35.160
<v Speaker 2>we want you to be doing it because it's not

0:45:35.239 --> 0:45:37.839
<v Speaker 2>necessarily going to give you any benefit. But there's also

0:45:38.000 --> 0:45:40.360
<v Speaker 2>the tax benefits, and there's there's kind of like the

0:45:40.400 --> 0:45:43.239
<v Speaker 2>emotional feel good benefits as well, but we're not going

0:45:43.320 --> 0:45:45.319
<v Speaker 2>to get into all of that because something else that

0:45:45.360 --> 0:45:47.600
<v Speaker 2>we can do to actually overcome our idiot brain is

0:45:47.640 --> 0:45:51.959
<v Speaker 2>to automate and to impose limitations on ourselves. We're talking

0:45:52.040 --> 0:45:54.480
<v Speaker 2>about rules and automation because they can help us to

0:45:54.520 --> 0:45:57.799
<v Speaker 2>do the right thing consistently without even having to think

0:45:57.800 --> 0:46:00.319
<v Speaker 2>about it. Because once you opt to put let's say

0:46:00.360 --> 0:46:02.840
<v Speaker 2>six percent into your four h one k, well, that

0:46:02.920 --> 0:46:05.040
<v Speaker 2>joker is on autopilot. You don't have to think about

0:46:05.080 --> 0:46:08.600
<v Speaker 2>it ever. Again, your your paycheck is smaller, but you

0:46:08.640 --> 0:46:12.040
<v Speaker 2>forget about that pretty quickly. Automation helps us to overcome

0:46:12.320 --> 0:46:15.560
<v Speaker 2>our own lack of discipline. And it's not to say

0:46:15.600 --> 0:46:18.520
<v Speaker 2>that it's some sort of crutch. It's an effective tool

0:46:18.600 --> 0:46:20.600
<v Speaker 2>and it's out there and so we want folks to

0:46:20.680 --> 0:46:23.200
<v Speaker 2>use it. But you can also impose artificial limits on

0:46:23.239 --> 0:46:25.719
<v Speaker 2>yourself where you're able to create some friction where it

0:46:25.719 --> 0:46:28.759
<v Speaker 2>didn't exist before, specifically on the shopping front. You know,

0:46:28.920 --> 0:46:32.720
<v Speaker 2>that's something like instituting a twenty four or a forty

0:46:32.719 --> 0:46:35.840
<v Speaker 2>eight hour waiting period. That way, you're not giving into

0:46:35.880 --> 0:46:40.719
<v Speaker 2>those base desires of impulse buying, right or if that

0:46:40.760 --> 0:46:43.680
<v Speaker 2>means that you're on Facebook too much, which can oftentimes

0:46:43.760 --> 0:46:48.279
<v Speaker 2>lead to purchases that maybe you shouldn't have made. A

0:46:48.680 --> 0:46:52.480
<v Speaker 2>loved one of mine recently made approachase on Facebook that

0:46:52.800 --> 0:46:55.120
<v Speaker 2>I'm not sure if that would have happened had that

0:46:55.400 --> 0:46:58.719
<v Speaker 2>ad not been seen. But if that's the case, use

0:46:58.800 --> 0:47:02.160
<v Speaker 2>the newsfeed erratic or plug in. That way, you can

0:47:02.200 --> 0:47:05.000
<v Speaker 2>go straight to the how to Money Facebook group, because

0:47:05.040 --> 0:47:07.120
<v Speaker 2>surely that's the only reason that you need to be

0:47:07.120 --> 0:47:07.680
<v Speaker 2>taking advantage.

0:47:07.680 --> 0:47:09.279
<v Speaker 1>I got to say, I've been using that plug in

0:47:09.320 --> 0:47:11.359
<v Speaker 1>for years. I have no idea what's going on on

0:47:11.360 --> 0:47:13.799
<v Speaker 1>Facebook outside of the how to Money Facebook group, and

0:47:13.840 --> 0:47:15.319
<v Speaker 1>I live in Bliss. I love it.

0:47:15.680 --> 0:47:18.120
<v Speaker 2>Or maybe it even means on your phone just deleting

0:47:18.160 --> 0:47:22.719
<v Speaker 2>Instagram if like me, you have sometimes find yourself, you know,

0:47:22.719 --> 0:47:24.800
<v Speaker 2>flipping through the carousel of the different sales or a

0:47:24.920 --> 0:47:29.480
<v Speaker 2>minimum backcountry put it on page two of your apps. Yes, yeah, yeah,

0:47:29.680 --> 0:47:31.720
<v Speaker 2>push it back a little bit. But there are different

0:47:31.920 --> 0:47:34.439
<v Speaker 2>app limiting services out there. There is this one called

0:47:34.520 --> 0:47:37.839
<v Speaker 2>one sec like one second and opal, but they can

0:47:37.880 --> 0:47:41.680
<v Speaker 2>impose a delay between opening an app and actually seeing

0:47:41.719 --> 0:47:44.440
<v Speaker 2>the content. This is I think can be really helpful

0:47:44.480 --> 0:47:47.399
<v Speaker 2>for both social and investing apps where you're trying to

0:47:47.640 --> 0:47:50.319
<v Speaker 2>give yourself a minute to actually pause and to think

0:47:50.400 --> 0:47:52.440
<v Speaker 2>is this something I need to do? Honestly, I like

0:47:52.480 --> 0:47:56.279
<v Speaker 2>to just stepping backwards, Like, don't necessarily include more technology

0:47:56.320 --> 0:47:59.360
<v Speaker 2>to solve the problems of more technology, but even consider

0:47:59.400 --> 0:48:01.120
<v Speaker 2>taking a step backwards. I mean, I think this is

0:48:01.160 --> 0:48:04.600
<v Speaker 2>why we're seeing the number of flip phones like dumb phones.

0:48:05.000 --> 0:48:08.680
<v Speaker 2>Sales of those have been skyrocketing, whereas sales of smartphones

0:48:08.719 --> 0:48:11.719
<v Speaker 2>have actually declined. Thank Q four of last year, smartphone

0:48:11.760 --> 0:48:12.719
<v Speaker 2>sales decline.

0:48:12.760 --> 0:48:14.960
<v Speaker 1>Oh, I seeing that, whereas.

0:48:14.520 --> 0:48:19.040
<v Speaker 2>Flip phones and like old school Nokia's sales are are

0:48:19.080 --> 0:48:21.920
<v Speaker 2>actually on the rise. But Yeah, that's to me that

0:48:21.920 --> 0:48:23.759
<v Speaker 2>that's an encouraging note. And I think that's something like

0:48:23.800 --> 0:48:26.359
<v Speaker 2>I feel like we're seeing more of that with with

0:48:26.760 --> 0:48:29.399
<v Speaker 2>gen Z because there's a younger, younger generation and they're

0:48:29.400 --> 0:48:33.520
<v Speaker 2>tired of being highjacked having their screen time just completely

0:48:33.520 --> 0:48:34.520
<v Speaker 2>dominate all their free time.

0:48:34.600 --> 0:48:36.880
<v Speaker 1>Yeah, I've been very intrigued by the light phone. I

0:48:36.920 --> 0:48:39.720
<v Speaker 1>haven't made the jump. I haven't even played around with one,

0:48:39.920 --> 0:48:43.000
<v Speaker 1>but I've contemplated, you know, jumping to something like that.

0:48:43.160 --> 0:48:45.879
<v Speaker 1>I don't want to lose. I like podcasts on my phone.

0:48:45.880 --> 0:48:48.279
<v Speaker 1>There's certain things that I like having at my fingertips.

0:48:48.360 --> 0:48:50.440
<v Speaker 1>But then I also realized that that it's that there

0:48:50.440 --> 0:48:52.759
<v Speaker 1>are other things at my fingertips that I wish were

0:48:52.760 --> 0:48:55.279
<v Speaker 1>not there, that are constantly buying for my attention. And

0:48:55.320 --> 0:48:57.160
<v Speaker 1>I wish I didn't even have to think about them.

0:48:57.200 --> 0:48:59.680
<v Speaker 1>I wish they didn't exist. But Mett to wrap this up,

0:48:59.719 --> 0:49:01.759
<v Speaker 1>I mean, going back to that that Carl Jung quote

0:49:01.800 --> 0:49:04.280
<v Speaker 1>at the beginning of the episode that you mentioned about

0:49:04.280 --> 0:49:07.839
<v Speaker 1>making the unconscious conscious our lives, I feel like they

0:49:07.880 --> 0:49:10.840
<v Speaker 1>often feel guided by an invisible hand, which really is

0:49:10.840 --> 0:49:13.200
<v Speaker 1>our subconscious right as well as the market, as like

0:49:13.200 --> 0:49:14.920
<v Speaker 1>Adam Smith said, I know that's really a nod to

0:49:14.920 --> 0:49:18.239
<v Speaker 1>Adam Smith using that terminology, But that invisible hand that guys, I.

0:49:18.200 --> 0:49:20.160
<v Speaker 2>Mean, it's more than you think, because it is the market.

0:49:20.239 --> 0:49:22.520
<v Speaker 2>It is actual companies truing a profit and that are

0:49:22.560 --> 0:49:24.680
<v Speaker 2>trying to sell to you. But it's yeah, it's also

0:49:24.680 --> 0:49:25.120
<v Speaker 2>the subcost.

0:49:25.239 --> 0:49:27.400
<v Speaker 1>It's also the things about today we've experienced at an

0:49:27.400 --> 0:49:29.560
<v Speaker 1>early age, or the things that we've heard our friends say,

0:49:30.000 --> 0:49:32.840
<v Speaker 1>or some sort of experience we had back in eighth grade.

0:49:33.000 --> 0:49:34.920
<v Speaker 1>That informs how we think about money and how we

0:49:34.960 --> 0:49:37.000
<v Speaker 1>handle it now more true than we realize. Yeah, And

0:49:37.040 --> 0:49:39.240
<v Speaker 1>so I think when we unearth some of these thoughts

0:49:39.239 --> 0:49:42.280
<v Speaker 1>and beliefs, we ask some of the deeper why questions,

0:49:42.400 --> 0:49:45.760
<v Speaker 1>it's going to inevitably provide us with new information about ourselves,

0:49:45.920 --> 0:49:47.799
<v Speaker 1>which is going to cause us to change some of

0:49:47.800 --> 0:49:51.359
<v Speaker 1>our preconceived notions and beliefs about money. And then those

0:49:51.400 --> 0:49:55.000
<v Speaker 1>altered beliefs are going to invariably impact how we act,

0:49:55.040 --> 0:49:57.000
<v Speaker 1>how we move forward in this world, how we spend,

0:49:57.000 --> 0:49:59.200
<v Speaker 1>how we say, how we invest. And the truth is,

0:49:59.280 --> 0:50:01.680
<v Speaker 1>money is not good or evil, right. It's a tool

0:50:01.760 --> 0:50:03.480
<v Speaker 1>that can be used well or it can be used poorly.

0:50:03.680 --> 0:50:05.600
<v Speaker 1>And we can either put too much stock in the

0:50:05.680 --> 0:50:08.719
<v Speaker 1>value of a dollar or not enough. But it's hard,

0:50:08.760 --> 0:50:11.120
<v Speaker 1>if not impossible, to change our habits and our approach

0:50:11.160 --> 0:50:13.560
<v Speaker 1>to money when we're not sure where the source belief

0:50:13.600 --> 0:50:18.120
<v Speaker 1>material is coming from, what's subconsciously guiding us where that originates.

0:50:18.120 --> 0:50:20.160
<v Speaker 1>And so I think it's important to do to do

0:50:20.239 --> 0:50:21.799
<v Speaker 1>some of that deep work, not just to go, like

0:50:21.840 --> 0:50:25.160
<v Speaker 1>you said, to some sort of technological halting mechanism to

0:50:25.200 --> 0:50:28.120
<v Speaker 1>prevent us from taking the worst action possible.

0:50:27.920 --> 0:50:29.759
<v Speaker 2>And apps to help you to become your lizard brain.

0:50:29.920 --> 0:50:31.839
<v Speaker 1>Right. Yeah, it's not that some of those apps can't

0:50:31.840 --> 0:50:34.720
<v Speaker 1>be helpful, but I think it's there's deeper work required

0:50:34.800 --> 0:50:39.200
<v Speaker 1>really when it comes to fighting and overcoming our idiot brains.

0:50:39.320 --> 0:50:41.640
<v Speaker 2>Absolutely, man, Yeah, I couldn't have said it better myself.

0:50:41.760 --> 0:50:43.800
<v Speaker 2>Let's get back to the beer that you and I enjoyed.

0:50:43.840 --> 0:50:46.840
<v Speaker 2>This was an end of plagues and IPA by Burial.

0:50:47.080 --> 0:50:50.960
<v Speaker 2>What I'll say, I'll describe the label art. It's a

0:50:51.960 --> 0:50:54.040
<v Speaker 2>the artist that they have that makes all their labels.

0:50:54.040 --> 0:50:56.040
<v Speaker 2>I forget his name. I'll actually make sure to link

0:50:56.280 --> 0:51:00.319
<v Speaker 2>to his Instagram accounts after we've bashed in to Graham

0:51:00.360 --> 0:51:01.719
<v Speaker 2>and how you should believe it in your phone, But

0:51:01.800 --> 0:51:04.200
<v Speaker 2>all of his artwork is super metal.

0:51:05.000 --> 0:51:07.120
<v Speaker 1>This is just the best way to describe it.

0:51:07.160 --> 0:51:09.520
<v Speaker 2>But it's got a rat sitting there who's just like

0:51:09.880 --> 0:51:12.840
<v Speaker 2>eating the earth that a rat or possum possume, I

0:51:12.880 --> 0:51:16.200
<v Speaker 2>don't know either. Plagues are like rats, you know, like

0:51:16.200 --> 0:51:19.080
<v Speaker 2>the bubony, filthy animal. Yeah, it's got the tail, but

0:51:19.200 --> 0:51:21.240
<v Speaker 2>it's just Yeah, there's like filth all.

0:51:21.120 --> 0:51:25.120
<v Speaker 1>Around the earth. Yeah, the conventions gel up really well

0:51:25.120 --> 0:51:28.120
<v Speaker 1>with the pictures, with the artwork, and they're both just

0:51:28.920 --> 0:51:30.120
<v Speaker 1>a little over the top. Yeah.

0:51:30.239 --> 0:51:34.360
<v Speaker 2>Yeah, expect many more ridiculous names of the different burial

0:51:34.400 --> 0:51:36.520
<v Speaker 2>beers that will have in the coming weeks. Yeah, but yeah,

0:51:36.560 --> 0:51:38.080
<v Speaker 2>what were your thoughts though on this beer? I say,

0:51:38.120 --> 0:51:40.200
<v Speaker 2>this was juicy and sharp, and it was almost like

0:51:40.360 --> 0:51:43.200
<v Speaker 2>I pa concentrate, like, yeah, that's how I think of this,

0:51:43.360 --> 0:51:45.440
<v Speaker 2>and but that's how I think of most of the

0:51:45.440 --> 0:51:48.759
<v Speaker 2>burial beers and burial IPAs in particular, because they just

0:51:48.920 --> 0:51:53.960
<v Speaker 2>make some of the thickest, juiciest, beastly, most beastly iPAH. Yeah,

0:51:54.160 --> 0:51:56.160
<v Speaker 2>I would say, so this is a single like a

0:51:56.239 --> 0:51:59.080
<v Speaker 2>regular and in my mind the boty it was relatively

0:51:59.160 --> 0:52:02.120
<v Speaker 2>light and body considering it's burial, and so it felt

0:52:02.160 --> 0:52:05.680
<v Speaker 2>like a like a foundational IPA because there's some other

0:52:05.719 --> 0:52:08.280
<v Speaker 2>ones that we're gonna have that are more.

0:52:08.120 --> 0:52:10.799
<v Speaker 1>Over the top, like maybe this is a nine and

0:52:10.840 --> 0:52:12.320
<v Speaker 1>then the other one's taking up to twelve.

0:52:12.320 --> 0:52:15.319
<v Speaker 2>This is like their equivalent of a session idea. But

0:52:15.440 --> 0:52:17.640
<v Speaker 2>it was really good, solid, and again when you poured it,

0:52:17.640 --> 0:52:20.560
<v Speaker 2>it's kind of got that pale, milky golden color where

0:52:20.560 --> 0:52:22.440
<v Speaker 2>you can't see through it at all. It's sort of

0:52:22.480 --> 0:52:24.479
<v Speaker 2>like the new cars today where like your paint jobs,

0:52:24.480 --> 0:52:27.839
<v Speaker 2>they've got zero metallic speck or fleck or whatever that's

0:52:27.840 --> 0:52:29.400
<v Speaker 2>in them, you know, because like the old school and

0:52:29.440 --> 0:52:31.960
<v Speaker 2>it's super traditional paint jobs. You see them and it's

0:52:32.040 --> 0:52:34.160
<v Speaker 2>kind of it's got a sparkle to it. Yeah, but

0:52:34.320 --> 0:52:36.000
<v Speaker 2>like the new ones, they don't have any sparkle. It's

0:52:36.000 --> 0:52:38.319
<v Speaker 2>just like a flat color. It's shiny, but there's just

0:52:38.400 --> 0:52:39.960
<v Speaker 2>no additional metallic in it.

0:52:40.200 --> 0:52:40.840
<v Speaker 1>That's what this is.

0:52:40.960 --> 0:52:46.160
<v Speaker 2>Yeah, Like it's just solid one note color, but the

0:52:46.320 --> 0:52:47.759
<v Speaker 2>flavor was anything but one note.

0:52:47.800 --> 0:52:49.359
<v Speaker 1>I'm glad you and I got to enjoy this one

0:52:49.400 --> 0:52:51.680
<v Speaker 1>todays definitely all right, that's gonna do it for this one.

0:52:51.840 --> 0:52:54.279
<v Speaker 1>You can as always find show notes for this and

0:52:54.560 --> 0:52:56.919
<v Speaker 1>links to everything we mentioned, as well as a bunch

0:52:56.920 --> 0:52:58.799
<v Speaker 1>of other money resources up on our site at how

0:52:58.840 --> 0:53:01.760
<v Speaker 1>tomoney dot com. Don't forget the how to Money credit

0:53:01.800 --> 0:53:03.640
<v Speaker 1>card tool. You can find that in the upper right

0:53:03.680 --> 0:53:06.359
<v Speaker 1>hand corner of the homepage at howtomoney dot com. It's

0:53:06.520 --> 0:53:08.520
<v Speaker 1>super easy to find the best credit card for you.

0:53:08.920 --> 0:53:10.320
<v Speaker 1>But Matt that's going to do it for this episode

0:53:10.400 --> 0:53:13.399
<v Speaker 1>until next time. Best Friends out and best Friends Out