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Speaker 1: From a label standpoint, are they gonna push that record

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Speaker 1: and say like, Yo, this is the one that we're

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Speaker 1: gonna fight for this record or were not?

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Speaker 2: The people have to uprise and a degree right the FCC. Now,

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Speaker 2: you know, there was a time you couldn't say certain

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Speaker 2: things on the radio, right, Like you couldn't curse. You know,

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Speaker 2: people drop the N word like it's crazy. But you

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Speaker 2: know you can't say derogatory things against Jews, well, right,

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Speaker 2: and you just can't, right, So you gotta if you're

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Speaker 2: gonna make a change, then you gotta be about the

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Speaker 2: change right also too in these at the companies, the

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Speaker 2: boards that decide what is appropriated what's not that can

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Speaker 2: come out, then you got to petition that. So it's

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Speaker 2: all about once again, who's in power and what you're

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Speaker 2: gonna do with the power. We're not at the table.

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Speaker 2: How can you make a change?

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Speaker 3: My graduates from my school being forced bad drop drop,

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Speaker 3: Mike drop bad drop drop.

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Speaker 4: Yeah, Sirsky, we are back home for a legendary conversation

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Speaker 4: the hometown hero. Yes. So Bennie Peugh somebody that we

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Speaker 4: met a few years ago, two years.

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Speaker 5: Ago, yeah, almost three almost three.

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Speaker 4: Yeah, so we met him and a renaissance man in

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Speaker 4: the music business for over probably thirty years. Was the

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Speaker 4: former president of Rock Nation Music. He has a number

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Speaker 4: one selling book out right now. He's a real estate investor,

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Speaker 4: and he's actually from our neighborhood. That's a fact which

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Speaker 4: is crazy within himself because when we met him, we

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Speaker 4: didn't actually know he was from the neighborhood.

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Speaker 2: No clue.

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Speaker 1: I think upon meetings when you When we first met,

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Speaker 1: it was like, Yo, I rock with y'all. I love

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Speaker 1: what you're doing. Where are you from? I said, we're

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Speaker 1: from this city called White Plains, but the town of Greenboro.

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Speaker 2: You said, White Plans. No, No, we're going to lunch. Yeah,

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Speaker 2: I said, let's do it.

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Speaker 4: Yeah, Greenberg. Very rare moment, very rare moments.

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Speaker 2: Yo, damn you remember good you real You're dangerous.

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Speaker 4: So this is going to be a dope conversation. We're

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Speaker 4: going to cover what he's doing now, what he did

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Speaker 4: in the past, the music business, marketing. He has a

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Speaker 4: big event that he's planning once again, number one selling book,

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Speaker 4: How to Transition. He had an almost life fatal accident

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Speaker 4: a few years ago which changed the whole perspective on everything.

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Speaker 4: So overcoming adversity, a lot, a lot to unpackt Yeah, So,

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Speaker 4: first and foremost, thank you for joining us. Appreciate it.

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Speaker 2: What's up? What's up? What's up? Although I don't know

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Speaker 2: how the format goes, I actually stopped watching a couple

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Speaker 2: of weeks ago so I could just be fresh with you.

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Speaker 2: We used to tell you. I gotta tell y'all, man,

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Speaker 2: I'm so very proud of y'all, just the fact that

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Speaker 2: you know, more importantly, that you two guys together and

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Speaker 2: that brothers like you know, just seeing this dynamic, you know,

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Speaker 2: having a partner that's outside of a mate, that can

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Speaker 2: you can really trust and move forward. This is an amazing,

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Speaker 2: amazing opportunity. And for me, you know, this is my

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Speaker 2: you know, my mom made it moment, you know, the

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Speaker 2: big interview with the big guys. You know why not right?

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Speaker 4: It makes a lot of sense, Yes, sir, Yes, sir,

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Speaker 4: makes a lot of sense. So let's let's get to this.

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Speaker 4: I don't wanna start at the beginning, though, So I

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Speaker 4: understand that she was a paper boy. Yeah, so how

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Speaker 4: did you go from paperboy to intern to becoming a CEO?

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Speaker 2: So the crazy thing is the paperboy thing came out

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Speaker 2: of necessity my parents. We used to go down south

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Speaker 2: every year after we after school ended on that Friday.

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Speaker 2: So school got on Monday, we left on Friday. School

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Speaker 2: got out on Friday. We drove on Friday down to Argeburg,

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Speaker 2: South Carolina. And you know, I was a very metropolitan kid,

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Speaker 2: so you know that feeding horses, pigs, sucking PE's, and

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Speaker 2: selling watermelons wasn't quite my thing. So when yeah, I

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Speaker 2: told my pops like, yeah, I had a paper out,

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Speaker 2: and if I gave the paper out up, you know,

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Speaker 2: somebody get your route. So at that point he said, listen,

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Speaker 2: it's okay. If you don't go, I'm gonna you know,

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Speaker 2: I would lose it. So he said it was cool.

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Speaker 2: Mm hmm okay.

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Speaker 4: So and then how'd you get into music business?

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Speaker 2: Oh no, that is a crazy story. So doing so

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Speaker 2: during college I was a stand up and as uh comedians,

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Speaker 2: stand up comic failed. Yeah what school you go to?

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Speaker 2: Saint John's? Oh yeah, that's before they even had the dorms.

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Speaker 2: So Willie Glass, Mark Jackson, all those guys, Boo Harvey,

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Speaker 2: those cats. You know he's playing in the park from

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Speaker 2: that era. Ladies, Yeah, and a young lady who was

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Speaker 2: the local promoter at Motown Record. She booked me for

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Speaker 2: a show with the seller ninety six in Amsterdam, and

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Speaker 2: at the end of the show she asked me what

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Speaker 2: my plans. Hadn't put any plans together, hadn't riden my resume,

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Speaker 2: done anything, So she said, why don't you come on

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Speaker 2: down and be my intern? You know where we from.

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Speaker 2: I don't know about y'all. Nobody ever told me what

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Speaker 2: an intern was, so my sale my background was sales,

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Speaker 2: so I figured I could do it, like, yeah, I'll

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Speaker 2: be your intern. Had no idea what one was. I

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Speaker 2: went down the Motown in my three PC three piece suit,

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Speaker 2: wingtips at the shaycase and you know, if you think

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Speaker 2: about it, music companies are like tech companies today. They

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Speaker 2: fly people casual, cool, and everybody looked at me like

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Speaker 2: I was the FBI or I was definitely going the

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Speaker 2: wrong for right. But that was the opening in the

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Speaker 2: beginning for me getting into the music business because I

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Speaker 2: had no aspirations. So while I was interning, I was

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Speaker 2: very administratively sound, so I used to type sixty words

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Speaker 2: a minute. Had me reconciling her TN to know what

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Speaker 2: TN was either it's traveling expensive, so I would take

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Speaker 2: all the expenses and this check and I would put

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Speaker 2: it together. And then one day I felt very sheepish

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Speaker 2: and ankst about like seeing her check. So I said

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Speaker 2: to her, listen, I can't do this. What is this?

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Speaker 2: So she said, well, listen, you know what we do,

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Speaker 2: meaning this is the company. They pay for her expenses,

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Speaker 2: They pay her gas, they pay her cable, they pay

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Speaker 2: her card note you know, they pay her airfare and

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Speaker 2: all that drinking and eat we was doing a night,

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Speaker 2: they paid for that. So that's when I fell in

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Speaker 2: love with the business and music. They taught tag tax writers.

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Speaker 1: Yeah all lie all lot so yeah at Motown this

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Speaker 1: is the eighties. Obviously intern in his nies, nineties, nineties,

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Speaker 1: but you don't stay there long.

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Speaker 2: The next step is death DRIs.

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Speaker 1: It is like prominent labels at the time, right, so Motown,

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Speaker 1: Depth Gym.

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Speaker 2: What was that transition? Like, what do you? Is it

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Speaker 2: the same role? Because you not.

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Speaker 1: You're not the intern at def Jam, are you are?

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Speaker 1: You've elevated into a different position.

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Speaker 2: So I'm probably one of the few people. I've worked

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Speaker 2: at seven different labels. So I went from from Motown

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Speaker 2: to Perspective. Jimmy jamm and Terry Labels label. Then from

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Speaker 2: there I went to Arista, moved to Washington, d C.

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Speaker 2: And Arista like right before, this is bad Boy, this

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Speaker 2: is bad Boy, this is La Reid, right, this is

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Speaker 2: what's his u? What's his name? What's his name? Rowdy Records,

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Speaker 2: all of those were subsidiaries at that point, so a

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Speaker 2: lot of great artists came out of there doing that.

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Speaker 2: Usher was really fourteen worked him. Was the first one

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Speaker 2: to put Monica on the radio w cv X in Richmond, Virginia,

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Speaker 2: and I had an amazing run there. So from Arista,

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Speaker 2: I went to mc A Records and moved to the

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Speaker 2: West Coast. Was the first one to put Casey and

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Speaker 2: Jojo all my Life. You remember Jesse Powell, you God

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Speaker 2: blessed the Dead, gave the Roots their first and only

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Speaker 2: number one, and common with Macy Gray the Light his

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Speaker 2: first and only number one. Worked the four albums after

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Speaker 2: Mary J. Bliger's four one one Chante's Got a Man.

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Speaker 2: Matter of fact, I forgot Yo Rocket ceo. Yeah, yeah,

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Speaker 2: most most deaf all of those cats. Yeah. And then

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Speaker 2: left there and that's when I started Death Dam in

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Speaker 2: two thousand and three, and that's when that run was

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Speaker 2: probably one of the most phenomenal runs in the music

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Speaker 2: business in modern day music business when you think about it,

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Speaker 2: because all the different labels that we had. You got

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Speaker 2: to remember during that time, you had Rockefeller was a subsidiary,

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Speaker 2: so so Deaf was there, DTP was there. That's when

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Speaker 2: G's and Ross both started and popped. We had Uh

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Speaker 2: Murder Inc. We had uh you know, and just the

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Speaker 2: name a few. So I did that. First artists I

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Speaker 2: signed there was was Jeremiah. Jeremiah was Yeah, one of

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Speaker 2: the artists I had done and fl Y Remember this

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Speaker 2: wax surf joint? Oh yeah, yeah, that classic Yeah, that

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Speaker 2: was one of the Negro Spiritual Yeah yeah, Nick, there

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Speaker 2: you go, one of those.

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Speaker 1: And but in that time, you're doing radio, which I

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Speaker 1: mean now is obviously a lot different. You're working the records,

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Speaker 1: you're you're having relationships with the stations. So like explaining

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Speaker 1: to me, like how that worked, right, because working records

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Speaker 1: is a lot different than this day and age, Like

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Speaker 1: at that point, what was that intent?

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Speaker 2: So so the promotions end of thing is is why

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Speaker 2: why people know me? And most importantly, you know, think

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Speaker 2: about let's swine back a little bit, right, because there's

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Speaker 2: an argument and whether radio is dead or whether radio

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Speaker 2: is not. Radio is important and making stars, right and

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Speaker 2: also putting asses in seats, So think of the value

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Speaker 2: of that. And now it's probably more of a marketing

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Speaker 2: element as it used to be the main driver, like

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Speaker 2: think about it or artists when it happened on the radio,

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Speaker 2: they were successful. So I came from the era when

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Speaker 2: it first started where you could make a star from

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Speaker 2: zero to twelve weeks. That would be the cycle pretty

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Speaker 2: much to determine whether a record would go or not,

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Speaker 2: which is the equivalent of going viral now, right, So

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Speaker 2: the twelve week window was the same equivalent as going viral,

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Speaker 2: but from a traditional perspective. So ideally, when you think

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Speaker 2: about what it takes to become that star and the

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Speaker 2: people who promote records, there's the promoter and then there's

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Speaker 2: the radio station. So the promoters are now once again

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Speaker 2: the sales piece, are going to sit in front of

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Speaker 2: these people and sell them on why they should play

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Speaker 2: their records. Although you may hear a record over and

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Speaker 2: over again, that process is very, very very difficult because

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Speaker 2: ultimately every week those stations only rotate twenty seven records.

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Speaker 2: They might take two out, but think about every major label,

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Speaker 2: every independent label, everybody is vying for those two slain

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Speaker 2: same slots, two or three same slots in order to

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Speaker 2: get their opportunity to be heard on the radio.

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Speaker 4: So you said it was a twelve week what was

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Speaker 4: the twelve week process like back then? Like, well, it

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Speaker 4: was to you know, get them on radio, pushed it

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Speaker 4: on radio, get them to ensign, and like what was

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Speaker 4: the some of the steps that that twelve week process until.

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Speaker 2: So you would so you would warm it up in

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Speaker 2: the street, that would be ideally.

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Speaker 4: So how you warm it up in the street?

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Speaker 2: Yo, that's that's clubs. So streets is clubs, fly is

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Speaker 2: you know obviously in a lot of focus and attention

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Speaker 2: was put on hometown. You know, like now if you break,

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Speaker 2: you can be in Greenberg, but you hot in the Netherlands.

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Speaker 2: So that's where you would want to concentrate your focus.

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Speaker 2: So now the follow the marketing back then, you would

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Speaker 2: follow as the stations would start to play records with

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Speaker 2: how you would start to break and develop your artists

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Speaker 2: most importantly, so what's called an impact data is when

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Speaker 2: the official day that people go after their record is

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Speaker 2: us is being set up to be introduced to the

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Speaker 2: world right from from a marketing perspective, that's the impact date.

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Speaker 2: Once again going back to those stations, lining them up,

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Speaker 2: figuring out when's the best opportunity for you to impact,

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Speaker 2: and then from there it's you know, seeing if it

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Speaker 2: can work. I mean, there's no guarantee one way or

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Speaker 2: the other. But after twelve weeks, you do know whether

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Speaker 2: you got something you don't.

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Speaker 1: Yeah, and at some point when the radio stations see

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Speaker 1: you coming, they probably figuring that you got one.

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Speaker 2: You got it, you got one, because we're gonna make it.

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Speaker 2: If we're gonna make it, we're gonna make it be,

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Speaker 2: We're gonna make it right.

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Speaker 1: So you built a reputation, yes, based on delivering hits.

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Speaker 1: So you named a few. I'm starting to like when

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Speaker 1: I see these visuals and it's a bunch of people

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Speaker 1: in the office and they're sitting around tables and there's

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Speaker 1: an artist. Then they try to mold it. And then

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Speaker 1: you're in that room too, saying like, all right, this

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Speaker 1: is what's hot? What's one that you When you heard it,

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Speaker 1: you were like, all right, this one's this is one.

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Speaker 2: S I mean like every day I'm hustling, right, that

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Speaker 2: was that was like that was automatic, right shoot, Future

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Speaker 2: mask Off, you know that was big crazy. You know

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Speaker 2: when I signed them, Tony Montana was just bubbling when

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Speaker 2: you think about it, no one really believed it was

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Speaker 2: a southern Southern rapper. You know, New York people are funny,

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Speaker 2: Chicago people funny. West Coast people are funny. But once again,

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Speaker 2: what you know and what you see and what you

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Speaker 2: feel is what's important. So although it's a very analytical

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Speaker 2: business that the music business still is, it's still a

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Speaker 2: gut thing. And the people who are really successful are

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Speaker 2: the ones who can marry between no what they read

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Speaker 2: on paper and also knowing what the people going to

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Speaker 2: respond to. So you've signed Future Future Gotti cash out

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Speaker 2: when we were an epic. How'd you get introduced to

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Speaker 2: that situation? Future? You know, part of what I've done,

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Speaker 2: like since I started in the game, wasn't only just

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Speaker 2: about the promote, was also you know, identifying talent because

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Speaker 2: as a promoter, if you know how to move the

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Speaker 2: mechanism things you know that can work. Obviously you can

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Speaker 2: push the buttons, uh to move them forward. So the

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Speaker 2: first group that I ever signed was this this group

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Speaker 2: out of Albany, Georgia called field mob and that's that's

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Speaker 2: when I learned, Uh, yeah, yo, but you're really a historian. Yeah.

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Speaker 2: So that that actually gave me the bug on realizing like, yo,

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Speaker 2: I want to sign acts and and uh it changed

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Speaker 2: my perspective on getting me to the point of elevating

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Speaker 2: in the business because I wanted to know the business

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Speaker 2: end of it all. Like black folks, we only get

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Speaker 2: the opportunity to be the minders, right Like, we're the

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Speaker 2: ones with the talent. You always see us with the talent.

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Speaker 2: You know that we're the ones that are always at

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Speaker 2: the party. But ultimately you don't see his back doors.

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Speaker 2: We don't get the opportunity to be in the rooms.

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Speaker 2: There's very few African Americans even current day that get

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Speaker 2: the are the check writers or the people who make

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Speaker 2: the true decisions, the ones who know, Okay, this is

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Speaker 2: the full budget. You know, this is how this works.

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Speaker 2: This is how we're going to break this artist. So

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Speaker 2: that's what opened the doors. I'm a check writer, you're

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Speaker 2: a royalty receiver. Yeah. The difference, it's so.

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Speaker 1: So you start as a promoter, but now you're learning

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Speaker 1: the business of structure and deals. When I met you

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Speaker 1: that night, La Red was with you, and you're like,

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Speaker 1: this is my guys, I've been win it for years.

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Speaker 1: Is he one of those people that helped you or

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Speaker 1: mentored you in that process of because obviously he had

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Speaker 1: in the early nineties. Is here amongst other people helping

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Speaker 1: you understanding the business of it and structuring deals with

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Speaker 1: this ern? Your leisure is supported by First Republic Bank.

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Speaker 1: Have you ever experienced a relationship with a banker who

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Speaker 1: was available to answer all your questions even by phone

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Speaker 1: or email?

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Speaker 2: Doesn't exist? You say it? Does it? First Republic?

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Speaker 1: At First Republic everyone gets a personal banker who's ready

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Speaker 1: to sit down and answer your questions, no matter how complex.

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Speaker 1: And did you know that First Republic's commitment to extraordinary

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Speaker 1: service extends beyond its clients. First Republic is committed to

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Speaker 1: strengthening the communities it serves through meaningful partnerships with innovative

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Speaker 1: nonprofit organizations. To learn more, visit First Republic dot com.

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Speaker 1: That's First Republic dot Com member FDIC Equal Housing Lender.

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Speaker 2: So this journey for me has been, you know, very profound.

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Speaker 2: The fact that I feel as though I've been held

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Speaker 2: and guided in craft did in every aspect of this business.

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Speaker 2: La being the last. But I had a lot of

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Speaker 2: great insight and a lot of visionaries and a lot

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Speaker 2: of people that helped me get to this point. You

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Speaker 2: got to think about you know, I had an opportunity

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Speaker 2: to work with Damon Biggs, right, I worked with Jay

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Speaker 2: when he was the president and the artist. I worked

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Speaker 2: with Gerald Busby, you know Sylvia Ron. You know, I

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Speaker 2: was probably one of the very few executives that has

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Speaker 2: ever worked with Sylvia and La together, because you know,

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Speaker 2: there was only one time that they've ever worked together

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Speaker 2: is president CEO. So you know, he was definitely the

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Speaker 2: one who opened me up and exposed me to the business,

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Speaker 2: and you know, I thank him for that forever, because

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Speaker 2: that opportunity doesn't exist.

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Speaker 4: So what made you get out of the music business?

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Speaker 2: Yo? You know what, I looked at my career and

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Speaker 2: thought about all that I've done. I probably generated over

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Speaker 2: a billion dollars in revenue for the companies that I

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Speaker 2: worked for, from the artists that I've signed and the

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Speaker 2: ones that are promoted. I didn't get ten percent of that,

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Speaker 2: so I only anything maybe I got one percent right

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Speaker 2: of that. But at the end of the day, I

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Speaker 2: felt that if I could identify executive talent right, because

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Speaker 2: like a lot of my mentees are now the ones

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Speaker 2: that are in position running these companies, and if I

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Speaker 2: can find artists, why not do it for myself? Take

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Speaker 2: that shot.

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Speaker 4: So what was the first step that you did after

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Speaker 4: you left Rock Nation?

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Speaker 2: Yo, decompressed, because my whole run, Like I literally worked

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Speaker 2: for thirty I worked all my life since delivering papers,

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Speaker 2: Like literally worked all my life until I was out

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Speaker 2: with the near death car accident, and that was a

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Speaker 2: pivotal moment. But I still was in the corporate on

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Speaker 2: a corporate hamster wheel. So I got to the point

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Speaker 2: where it's like, Yo, it's time to go to my

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Speaker 2: next step.

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Speaker 4: So, like you saw the music business transition from like

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Speaker 4: you said, street team radio to streaming YouTube. What were

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Speaker 4: your thoughts on as it was actually unfolding and happening.

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Speaker 4: Did you see like people like trying to act like

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Speaker 4: it wasn't happening, being resistant to it, or like, how

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Speaker 4: was it in the building when things started to like

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Speaker 4: pretty much fall apart because it rebuilt, but a lot

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Speaker 4: of people couldn't figure out what was going on. People

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Speaker 4: were getting fired, people wasn't selling records anymore, the money

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Speaker 4: was drying up, for a long time. So how was

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Speaker 4: it like in the building trying to navigate that change.

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Speaker 2: You know, having worked sixty jobs in my life, you

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Speaker 2: realize that there are going to be people who are

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Speaker 2: forward thinking and ready to pivot, and then there are

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Speaker 2: people who were going to hold onto yesterday and all

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Speaker 2: the ones who held on to the way that it was.

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Speaker 2: You know, time will find you and end it for you,

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Speaker 2: whether you want to or not. So there was a

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Speaker 2: lot of resistance for those people who made a lot

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Speaker 2: of money doing business the way that they were doing.

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Speaker 2: I mean, they made a lot of money. Why what

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Speaker 2: would you want to change if you're that person? But

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Speaker 2: you know, as new blood came in, things were gonna

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Speaker 2: change regardless. So it just it just really depended on

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Speaker 2: your mindset. I wonder how much of the pivot was

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Speaker 2: based on you mastering the craft?

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Speaker 4: Right?

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Speaker 1: You working thirty years And I've felt this before and

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Speaker 1: teaching and education was like, after ten years of doing something,

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Speaker 1: you're like, all right, I've mastered this.

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Speaker 5: There needs to be a new challenge.

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Speaker 1: And I wonder after doing thirty years, you know they

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Speaker 1: say if you do something for ten thousand, two thousand hours, right,

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Speaker 1: obviously putting way over that was it a part of

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Speaker 1: you that said, I need to pivot because I've mastered this,

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Speaker 1: I need a new challenge, or like how much did

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Speaker 1: that plan?

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Speaker 2: So think about it and back to the seven seven companies.

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Speaker 2: Most people don't realize I've left every company I worked

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Speaker 2: at at the top of my game. So for me,

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Speaker 2: it was always about making room for other people. And

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Speaker 2: you know, my mother, she she started her career at

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Speaker 2: the post office and she ended at the at the

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Speaker 2: post office. That's just never you know, was my drive

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Speaker 2: or aspiration to be at one company for the rest

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Speaker 2: of my life. And ideally as I moved through the

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Speaker 2: music business, I learned a lot, saw a lot. I

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Speaker 2: wouldn't be here if I had stopped at any other point, right,

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Speaker 2: If I would have stayed at that one stop, whether

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Speaker 2: it was Motown, MCA, Death, Jam, Rock Nation, Epic Records,

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Speaker 2: then that's where I would have been. I wouldn't be

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Speaker 2: at this moment finding new horizons to get to.

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Speaker 5: So it was a newer riding. I mean that was

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Speaker 5: part of it too.

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Speaker 1: It's like I'm a placeholder with somebody with more talent,

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Speaker 1: with not more talent, but it has fresh talent.

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Speaker 2: Can now be in this place now exactly, I can

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Speaker 2: seek the new thing exactly. Okay, gotcha.

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Speaker 4: So let me ask you this. As far as you know,

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Speaker 4: we see a lot going on in the music business

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Speaker 4: right now with artists and you know, a lot of

399
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Speaker 4: people getting murdered. It's crazy, but it's nuts. How do

400
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Speaker 4: you feel hip hop's role has been in shaping Black culture?

401
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Speaker 4: Do you think it's been something that's positive or something

402
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Speaker 4: that's been detrimental? Like, what's your thoughts on it?

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Speaker 2: You know that's profound, man. I mean the real truth

404
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Speaker 2: to that is I was always conflicted because I came

405
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Speaker 2: from a deep Christian home. So you got to realize

406
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Speaker 2: when I was an MCA, our rap artist, not a

407
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Speaker 2: knock on anybody, right, our entree into rap was most deaf,

408
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Speaker 2: common the roots. You know that's different. When I went

409
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Speaker 2: to death GMB keep murrayed like it was wow, Like

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Speaker 2: it was different, Yo, it was a whole yo. Ex

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Speaker 2: you know that was true hip hop. So for me,

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Speaker 2: the conflict was is we know the value of what

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Speaker 2: these artists are right that they will you know, they're poets,

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Speaker 2: so people will follow. And unfortunately, if you know, you

415
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Speaker 2: guys with children, there's certain things you want your children,

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Speaker 2: You want to move them in a path, and as

417
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Speaker 2: you rear them, you grow them. There's certain things you

418
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Speaker 2: won't expose them to. There's certain things you will, and

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Speaker 2: then you'll give them vaccination as they get over and

420
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Speaker 2: you'll reach them at their level. So with hip hop,

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Speaker 2: and we knew are vast and as wide as it

422
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Speaker 2: was going that those generations of kids that would not

423
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Speaker 2: have folks that would educate them and let them know,

424
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Speaker 2: like this is art. All this ain't real, right, like

425
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Speaker 2: a lot of these cats, this is art and some

426
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Speaker 2: of it is really real. That always tour with me.

427
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Speaker 2: Was it ever?

428
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Speaker 4: Was it encouraged.

429
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Speaker 2: You mean from the label to move hip hop to.

430
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Speaker 4: Have a certain image, to portray a certain lifestyle.

431
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Speaker 2: For the artists. Not the artists came as they came.

432
00:23:43,680 --> 00:23:45,760
Speaker 2: So if you're asking, so it's well, hold on, that's

433
00:23:45,760 --> 00:23:46,600
Speaker 2: a complex question.

434
00:23:46,720 --> 00:23:49,159
Speaker 4: So like that's a complex and we saw a like

435
00:23:49,200 --> 00:23:51,399
Speaker 4: see before Gusto, right, different things that nature where it's like,

436
00:23:51,440 --> 00:23:53,879
Speaker 4: all right, we know that gangst the rap cells, we

437
00:23:54,000 --> 00:23:57,160
Speaker 4: know that violence cells. We know that you know. Unfortunately,

438
00:23:58,080 --> 00:24:00,800
Speaker 4: see what that's positive? They usually get abed as corny

439
00:24:01,480 --> 00:24:04,320
Speaker 4: or they haven't sold so it was like, you know,

440
00:24:04,359 --> 00:24:08,280
Speaker 4: we always hear the stories like of like record executives

441
00:24:08,720 --> 00:24:12,479
Speaker 4: kind of encouraging rappers to take more of a gangster

442
00:24:12,520 --> 00:24:14,240
Speaker 4: persona of different things of that nature. I don't know

443
00:24:14,240 --> 00:24:15,720
Speaker 4: if it's true because I never actually worked in the

444
00:24:15,800 --> 00:24:19,359
Speaker 4: music business, but you have. So whether it was like

445
00:24:19,560 --> 00:24:22,680
Speaker 4: directly or indirectly, did you ever see any artists kind

446
00:24:22,680 --> 00:24:24,639
Speaker 4: of like they came in this way that they started

447
00:24:24,640 --> 00:24:27,680
Speaker 4: to go this way?

448
00:24:28,280 --> 00:24:34,040
Speaker 2: So let's let's be clear authenticity. Authenticity will always be

449
00:24:34,119 --> 00:24:37,760
Speaker 2: the driver. Like you can only be who you gonna be.

450
00:24:38,040 --> 00:24:41,040
Speaker 2: People are gonna believe you and the character you become

451
00:24:41,200 --> 00:24:43,359
Speaker 2: or the true life who you are. So nah, the

452
00:24:43,440 --> 00:24:45,439
Speaker 2: label didn't sit down and say, nah, you know what,

453
00:24:45,560 --> 00:24:48,200
Speaker 2: we're trying to make another or were trying to make

454
00:24:48,240 --> 00:24:51,120
Speaker 2: another you know those things Zone today they don't really

455
00:24:51,320 --> 00:24:52,440
Speaker 2: they don't really pan out.

456
00:24:53,080 --> 00:24:54,600
Speaker 4: I feel like they might have. They might because I

457
00:24:54,600 --> 00:24:59,040
Speaker 4: feel like the vast majority they weren't authentic. We found

458
00:24:59,119 --> 00:25:00,800
Speaker 4: that out later on, like you know what I mean,

459
00:25:00,840 --> 00:25:04,520
Speaker 4: But it was like I feel like it was an act.

460
00:25:04,800 --> 00:25:06,560
Speaker 4: Even the ones like some of my like some of

461
00:25:06,600 --> 00:25:11,440
Speaker 4: my favorite rappers, you you find out later on, like Okay,

462
00:25:12,000 --> 00:25:14,560
Speaker 4: that's not like Prodigies from Long Islands.

463
00:25:15,160 --> 00:25:18,760
Speaker 2: Yeah, but think about this though, But that's the that's

464
00:25:18,800 --> 00:25:22,560
Speaker 2: who they that's their persona, that's what they took that's

465
00:25:22,560 --> 00:25:26,240
Speaker 2: what they took on, and that's what they're selling. Right.

466
00:25:26,280 --> 00:25:28,760
Speaker 2: It's just like no different than like I told you

467
00:25:28,800 --> 00:25:31,919
Speaker 2: I was a failed comic. I wasn't Ben right, I

468
00:25:32,040 --> 00:25:37,000
Speaker 2: was Betty, which is different in how I I wanted

469
00:25:37,000 --> 00:25:39,119
Speaker 2: the public to perceive me, and a lot of artists

470
00:25:39,160 --> 00:25:39,760
Speaker 2: were the same way.

471
00:25:39,920 --> 00:25:41,320
Speaker 1: I feel like what you're saying is like that, it's

472
00:25:41,320 --> 00:25:43,400
Speaker 1: the jayline. Like truthfully, I want to rhyme like common sense,

473
00:25:43,440 --> 00:25:46,560
Speaker 1: but I ain't been rhyming like common sense. Right, So

474
00:25:46,600 --> 00:25:48,760
Speaker 1: like you were, you were on both sides of that

475
00:25:48,800 --> 00:25:50,720
Speaker 1: where it was like you saw a deaf jam, but

476
00:25:50,800 --> 00:25:53,000
Speaker 1: you came from a place where it was like the

477
00:25:53,000 --> 00:25:54,760
Speaker 1: most deaths in the comments of the world were kind

478
00:25:54,800 --> 00:25:57,320
Speaker 1: of looked at like all right, that's conscious wrap. Nobody's

479
00:25:57,400 --> 00:26:00,920
Speaker 1: checking for that. Do they have to form and change

480
00:26:01,000 --> 00:26:02,520
Speaker 1: or did they just stay themselves? And I feel like

481
00:26:03,160 --> 00:26:05,760
Speaker 1: different paths. Those guys stayed themselves, different paths.

482
00:26:05,520 --> 00:26:08,920
Speaker 4: But they never reached it. I feel like Drake he

483
00:26:09,320 --> 00:26:13,000
Speaker 4: ushered in a whole new wave of artists that if

484
00:26:13,000 --> 00:26:14,560
Speaker 4: you look at the top artists in the game, it's

485
00:26:14,600 --> 00:26:16,320
Speaker 4: ironic because if you look at the top artists in

486
00:26:16,359 --> 00:26:19,320
Speaker 4: the game right now, they're not Gangst the Rap like

487
00:26:19,359 --> 00:26:23,480
Speaker 4: they're j Cole, Kendrick Lamar and Drake, and they're all

488
00:26:23,960 --> 00:26:28,080
Speaker 4: true to themselves. They're all far from the image that

489
00:26:28,200 --> 00:26:31,480
Speaker 4: was portrayed. But you still see a strong image of

490
00:26:31,600 --> 00:26:34,880
Speaker 4: gangst the rap, whether it's drill music like so it's hard,

491
00:26:34,920 --> 00:26:37,960
Speaker 4: it's It's an interesting dynamic because I feel like the

492
00:26:38,000 --> 00:26:40,199
Speaker 4: music that I grew up on in the nineties was

493
00:26:40,400 --> 00:26:44,840
Speaker 4: heavenly influenced by criminal activity, whether it was mob d

494
00:26:44,880 --> 00:26:46,919
Speaker 4: whether whoever. Like that was part of it. That was

495
00:26:46,960 --> 00:26:50,600
Speaker 4: part of the culture. And then Drake came and changed

496
00:26:50,600 --> 00:26:54,760
Speaker 4: the game. Before that, it was drug culture with Lil

497
00:26:54,840 --> 00:26:57,439
Speaker 4: Wayne in Future, they took it somewhere else.

498
00:26:57,760 --> 00:27:00,399
Speaker 5: Living one guy out who the guy at least had

499
00:27:00,480 --> 00:27:01,080
Speaker 5: changed his life.

500
00:27:01,320 --> 00:27:06,800
Speaker 4: Jay, Yeah, definitely, Yeah, not for sure. Yay Yay pioneered,

501
00:27:06,880 --> 00:27:10,680
Speaker 4: Yay pioneered that be Yourself backpack on a high level.

502
00:27:10,840 --> 00:27:12,960
Speaker 4: Drake came and took it to a whole different stratgy.

503
00:27:13,320 --> 00:27:17,919
Speaker 2: Kanye put out Jesus Walks Brow Jesus Walk, banging and lives.

504
00:27:18,000 --> 00:27:24,200
Speaker 4: Kanye, Kanye Kanye's yeah, yeah yeah. When when the polo

505
00:27:24,240 --> 00:27:25,800
Speaker 4: shirts and all that, it was be.

506
00:27:25,800 --> 00:27:27,360
Speaker 2: Yourself, be yourself.

507
00:27:27,359 --> 00:27:30,399
Speaker 1: I think that Drake his ingredient was be yourself and

508
00:27:30,440 --> 00:27:31,880
Speaker 1: show the emotional side of it too.

509
00:27:32,280 --> 00:27:33,879
Speaker 4: I think Kanye was an emotional person.

510
00:27:34,080 --> 00:27:37,040
Speaker 1: I never saw him make the Mama, I love you,

511
00:27:37,160 --> 00:27:38,359
Speaker 1: but that's not Marvin's room.

512
00:27:38,240 --> 00:27:42,480
Speaker 4: But Mark, but that's not him as a person shout

513
00:27:42,480 --> 00:27:46,320
Speaker 4: out to. But then when Drake came, I think Drake

514
00:27:46,400 --> 00:27:50,560
Speaker 4: opened the door for J Colemo Kendrick, J Coles.

515
00:27:51,560 --> 00:27:52,080
Speaker 2: It's emotion.

516
00:27:52,400 --> 00:27:55,440
Speaker 4: J Cole's just I want to say J Cole's.

517
00:27:55,200 --> 00:27:58,920
Speaker 1: Emotionals it's a different type of emotion, even that experience of.

518
00:27:58,880 --> 00:28:01,200
Speaker 4: Like it's just true to yourself.

519
00:28:01,320 --> 00:28:04,439
Speaker 2: But it's also but isn't it Isn't it indicative of

520
00:28:04,480 --> 00:28:07,280
Speaker 2: the time? Now? Right? That's what people want to hear.

521
00:28:07,400 --> 00:28:09,840
Speaker 2: Popular music is what people what the that's what we

522
00:28:09,880 --> 00:28:13,600
Speaker 2: get past. It's what the people want more so than

523
00:28:13,640 --> 00:28:16,120
Speaker 2: that's what the individual want. As you was going back

524
00:28:16,160 --> 00:28:19,480
Speaker 2: to the drug culture piece that was post eight I

525
00:28:19,480 --> 00:28:21,800
Speaker 2: mean the eighties was on fire, right. There was a

526
00:28:21,800 --> 00:28:24,159
Speaker 2: whole lot of different element in what we saw in

527
00:28:24,160 --> 00:28:27,400
Speaker 2: our neighborhoods. You know what was emulated in our movies.

528
00:28:27,840 --> 00:28:31,680
Speaker 2: All of that was you know, once again the vine

529
00:28:31,720 --> 00:28:35,639
Speaker 2: and the base. Well, this line of what people what

530
00:28:35,680 --> 00:28:37,080
Speaker 2: they wanted to hear, what they wanted to see.

531
00:28:37,119 --> 00:28:40,680
Speaker 4: This it's interesting. Does culture move music or does music

532
00:28:40,720 --> 00:28:43,800
Speaker 4: move culture? I think it's I think music moves culture.

533
00:28:44,520 --> 00:28:46,320
Speaker 4: The reason why I say that is because I feel

534
00:28:46,400 --> 00:28:50,000
Speaker 4: like most people are followers, and they follow their favorite

535
00:28:50,120 --> 00:28:52,959
Speaker 4: influencer and as a leader. So like even in fashion, right,

536
00:28:53,120 --> 00:28:57,320
Speaker 4: like when baggy clothes was in, everybody went baggy clothes.

537
00:28:57,400 --> 00:29:00,680
Speaker 4: It took Little Wayne and then you know a few

538
00:29:00,840 --> 00:29:04,320
Speaker 4: artists after that to start wearing skinny jeans and then everybody.

539
00:29:04,560 --> 00:29:07,280
Speaker 4: I don't feel like skinny jean started in the streets.

540
00:29:07,360 --> 00:29:11,160
Speaker 4: I feel like skinny jean started with rappers transition to

541
00:29:11,200 --> 00:29:14,600
Speaker 4: the streets. I feel like a lot of gang culture

542
00:29:15,440 --> 00:29:18,360
Speaker 4: started with rap started. Gang culture started before rap, but

543
00:29:18,480 --> 00:29:22,440
Speaker 4: it went why it went mainstream with rat and then

544
00:29:22,520 --> 00:29:25,480
Speaker 4: everybody wanted to be a gang member once the rappers

545
00:29:25,520 --> 00:29:33,680
Speaker 4: started to really champion it. Yeah, they with drugs, like

546
00:29:33,680 --> 00:29:36,880
Speaker 4: I don't know, I don't know how I never heard

547
00:29:36,920 --> 00:29:39,200
Speaker 4: a lien until rap that's the first time I ever

548
00:29:39,240 --> 00:29:41,360
Speaker 4: heard a lien. In fact, was Houston and all that

549
00:29:41,360 --> 00:29:44,160
Speaker 4: that was a Houston thing, and then all the pockets,

550
00:29:44,160 --> 00:29:46,080
Speaker 4: and then when Lil Wayne started with a double cup,

551
00:29:46,120 --> 00:29:49,480
Speaker 4: then it became trendy. So I don't know if the

552
00:29:49,600 --> 00:29:52,760
Speaker 4: streets influenced the music. I think the music might have

553
00:29:52,840 --> 00:29:56,080
Speaker 4: influenced the culture, which is that's and that's that's the

554
00:29:56,120 --> 00:29:57,400
Speaker 4: scary part about the situation.

555
00:29:57,920 --> 00:30:00,480
Speaker 2: I mean, music has been impactful in our life since

556
00:30:00,480 --> 00:30:04,120
Speaker 2: the drums coming over here, right, So we so to

557
00:30:04,240 --> 00:30:08,760
Speaker 2: your point, I don't it's maybe it's one and the same, right,

558
00:30:08,920 --> 00:30:10,920
Speaker 2: Maybe it's you know, two things can be right at

559
00:30:10,920 --> 00:30:11,480
Speaker 2: the same time.

560
00:30:12,160 --> 00:30:14,920
Speaker 1: You know, I think it goes Those are great examples

561
00:30:14,920 --> 00:30:17,160
Speaker 1: with this some other ones where it's like maybe the

562
00:30:17,160 --> 00:30:18,960
Speaker 1: streets started that, right that.

563
00:30:19,080 --> 00:30:21,000
Speaker 2: I think it goes both ways. But I think back

564
00:30:21,080 --> 00:30:23,680
Speaker 2: to the point, you know, where you are with it.

565
00:30:23,680 --> 00:30:27,720
Speaker 2: It's like doing the Philly International Times. Everything was about love,

566
00:30:28,080 --> 00:30:32,000
Speaker 2: right and people black power, right, So you haven't you

567
00:30:32,120 --> 00:30:37,080
Speaker 2: definitely on point. You're not wrong at all. Does music

568
00:30:37,320 --> 00:30:40,440
Speaker 2: affect culture? Culture affect music. I just think, once again,

569
00:30:41,000 --> 00:30:42,440
Speaker 2: you know, two things can be right way.

570
00:30:42,520 --> 00:30:44,360
Speaker 4: I'm just trying to see how can we make a change, right,

571
00:30:44,400 --> 00:30:46,640
Speaker 4: Because it's like, obviously, this is where I'm going with this.

572
00:30:47,240 --> 00:30:51,000
Speaker 4: We're up against a lot of different issues, violence and

573
00:30:51,120 --> 00:30:53,440
Speaker 4: economic issues and all kinds of stuff. So it's like

574
00:30:53,640 --> 00:30:56,240
Speaker 4: we keep saying the same thing of like the music

575
00:30:56,320 --> 00:30:59,520
Speaker 4: is just a reflection of the society. I don't think

576
00:30:59,520 --> 00:31:01,280
Speaker 4: that that's full true. But even if it is true

577
00:31:01,320 --> 00:31:03,640
Speaker 4: at some point, because it's it's not, we're not making

578
00:31:03,640 --> 00:31:06,480
Speaker 4: any progress and it's only getting worse. So at some

579
00:31:06,600 --> 00:31:09,040
Speaker 4: point we have to find a way to just that's

580
00:31:09,080 --> 00:31:10,960
Speaker 4: to me, that's kind of a cop out. I'm just

581
00:31:11,040 --> 00:31:15,120
Speaker 4: rapping about my environment. That's a cop is my environment,

582
00:31:15,160 --> 00:31:16,720
Speaker 4: I won't have to rap about it. Well, that's not true,

583
00:31:16,720 --> 00:31:17,280
Speaker 4: because you got.

584
00:31:17,360 --> 00:31:18,080
Speaker 2: I'm saying like that.

585
00:31:18,080 --> 00:31:21,400
Speaker 4: That's the people like Kendrick Lamar, who is from an environment,

586
00:31:21,560 --> 00:31:25,000
Speaker 4: but he's not rapping about that destructions.

587
00:31:25,600 --> 00:31:26,320
Speaker 2: I'm saying that that.

588
00:31:26,640 --> 00:31:28,000
Speaker 5: That's usually the end of that tense.

589
00:31:28,040 --> 00:31:30,640
Speaker 4: I feel like music because there's nothing bigger than music

590
00:31:30,680 --> 00:31:33,239
Speaker 4: in our culture, and then sports is second to that.

591
00:31:33,280 --> 00:31:36,560
Speaker 4: But music is bigger than sports. So at some point,

592
00:31:37,480 --> 00:31:43,000
Speaker 4: musicians the music industry has to take accountability and come

593
00:31:43,080 --> 00:31:46,960
Speaker 4: up with solutions to do better because if not, then

594
00:31:47,120 --> 00:31:47,600
Speaker 4: so it's a.

595
00:31:47,560 --> 00:31:50,800
Speaker 2: Tricky it's tricky though, right, it's a slippery slope. It's

596
00:31:50,840 --> 00:31:53,560
Speaker 2: because I'm on your side. I'm all the way in

597
00:31:53,680 --> 00:31:57,040
Speaker 2: on what's the change going to be, because I'm tired

598
00:31:57,120 --> 00:32:00,800
Speaker 2: of the repetitiveness of you know, this is just the

599
00:32:00,840 --> 00:32:05,880
Speaker 2: way it is, but you can't get into the censoring

600
00:32:06,440 --> 00:32:09,920
Speaker 2: element and aspect of it, right, because the freedom of

601
00:32:09,960 --> 00:32:12,640
Speaker 2: it is most important. I think the education none of

602
00:32:12,680 --> 00:32:15,800
Speaker 2: it is where the where we need to put our

603
00:32:15,920 --> 00:32:20,360
Speaker 2: interests in emphasis into our neighborhoods and into our culture

604
00:32:20,360 --> 00:32:23,760
Speaker 2: and into our young boys. Because equally as we allow

605
00:32:24,480 --> 00:32:27,720
Speaker 2: you know, these kids the freedom to make their own decision,

606
00:32:27,800 --> 00:32:30,160
Speaker 2: we need to now give them boundaries and making these

607
00:32:30,200 --> 00:32:33,160
Speaker 2: decisions that they're making and understand the value of what

608
00:32:33,320 --> 00:32:35,520
Speaker 2: music is doing. If it's like say no to drugs.

609
00:32:35,920 --> 00:32:37,640
Speaker 2: If you tell them say no to drugs, right, and

610
00:32:37,640 --> 00:32:39,440
Speaker 2: you tell them all the reasons why, then you got

611
00:32:39,440 --> 00:32:41,720
Speaker 2: to tell them why it's also not cool to speak

612
00:32:41,760 --> 00:32:43,520
Speaker 2: to women like this. You need to also tell them

613
00:32:43,520 --> 00:32:46,040
Speaker 2: it's not cool, like you know, rap music what it

614
00:32:46,080 --> 00:32:48,440
Speaker 2: can do. It's a whole lot more that we need

615
00:32:48,480 --> 00:32:53,240
Speaker 2: to take into play as we start to build our communities,

616
00:32:53,360 --> 00:32:56,320
Speaker 2: which I think is where the core is right because

617
00:32:56,320 --> 00:33:00,000
Speaker 2: the music is secondary, the music is second.

618
00:33:00,160 --> 00:33:01,520
Speaker 4: I don't know, I don't think that.

619
00:33:01,560 --> 00:33:03,800
Speaker 1: But so here's the thing though, right, So like that

620
00:33:03,880 --> 00:33:05,400
Speaker 1: goes back to the label and maybe you can give

621
00:33:05,440 --> 00:33:06,760
Speaker 1: inside from that standpoint.

622
00:33:06,840 --> 00:33:08,760
Speaker 2: It's like we hear artists.

623
00:33:08,960 --> 00:33:11,160
Speaker 1: The Russell is a great one who had his message

624
00:33:11,200 --> 00:33:14,200
Speaker 1: is incredible. Even Kendrick in the sense where his last project,

625
00:33:14,640 --> 00:33:16,520
Speaker 1: you know, he has a song about daddy issues is

626
00:33:16,560 --> 00:33:18,720
Speaker 1: a topic like that men we've never talked about.

627
00:33:18,760 --> 00:33:21,720
Speaker 5: I heard him speaking about it. From a label standpoint.

628
00:33:22,000 --> 00:33:24,400
Speaker 1: Are they going to push that record and say like, Yo,

629
00:33:24,440 --> 00:33:25,760
Speaker 1: this is the one that we're gonna fight for this

630
00:33:25,800 --> 00:33:28,960
Speaker 1: record or we not? Because like that record to me

631
00:33:29,200 --> 00:33:31,280
Speaker 1: when I heard it, I'm like, wow, I've never heard

632
00:33:31,280 --> 00:33:35,480
Speaker 1: a man from this genre speak on an issue like that,

633
00:33:35,520 --> 00:33:36,840
Speaker 1: and the way he did so part of.

634
00:33:36,800 --> 00:33:39,240
Speaker 2: What needs okay, So if we're going to be radical, right,

635
00:33:39,240 --> 00:33:42,400
Speaker 2: if you want to be radical about it, a lot

636
00:33:43,000 --> 00:33:46,360
Speaker 2: the people have to uprise and a degree right the FCC. Now,

637
00:33:46,640 --> 00:33:48,240
Speaker 2: you know, there was a time you couldn't say certain

638
00:33:48,240 --> 00:33:51,360
Speaker 2: things on the ratio right, like you couldn't curse, you know,

639
00:33:51,400 --> 00:33:53,800
Speaker 2: people drop the N word, like it's crazy. But you

640
00:33:53,840 --> 00:33:57,560
Speaker 2: know you can't say derogatory things against Jews, well, right,

641
00:33:57,840 --> 00:34:01,560
Speaker 2: and you just can't. Right, So you gotta if you're

642
00:34:01,560 --> 00:34:04,800
Speaker 2: gonna make a change, then you gotta be about the change. Right.

643
00:34:05,440 --> 00:34:09,200
Speaker 2: Also too, in these at the companies, the boards that

644
00:34:09,320 --> 00:34:12,839
Speaker 2: decide what is appropriated what's not that can come out,

645
00:34:13,360 --> 00:34:17,080
Speaker 2: then you gotta petition that. So it's all about once again,

646
00:34:17,520 --> 00:34:20,399
Speaker 2: who's in power and what you're gonna do with the power.

647
00:34:20,520 --> 00:34:22,680
Speaker 2: We're not at the table. How can you make a change?

648
00:34:22,840 --> 00:34:25,279
Speaker 4: Well, and that's the problem. So you said something that

649
00:34:25,360 --> 00:34:28,960
Speaker 4: was ky. You said, you can't censor, but you can censor.

650
00:34:29,560 --> 00:34:34,359
Speaker 4: You can censor it, and it has already happened. It's

651
00:34:34,400 --> 00:34:36,839
Speaker 4: just what is censored. Because it's like if you look

652
00:34:36,840 --> 00:34:38,440
Speaker 4: at one of the biggest rap songs of all time,

653
00:34:38,520 --> 00:34:42,640
Speaker 4: all about the Benjamins, and the only thing that's actually

654
00:34:42,680 --> 00:34:44,680
Speaker 4: censored in that song if you listen to, is when

655
00:34:44,760 --> 00:34:45,760
Speaker 4: Jadakidd says.

656
00:34:46,880 --> 00:34:47,560
Speaker 2: Ernest, what's up?

657
00:34:47,640 --> 00:34:50,120
Speaker 1: You ever walk into a small business and everything just

658
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659
00:34:54,000 --> 00:34:56,960
Speaker 1: tipping is a breeze, and you're out the door before

660
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Speaker 1: the line even builds odds are they're using Square. We

661
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Speaker 1: love supporting businesses that run on Square because it just

662
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663
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Speaker 1: at a pop up market, or even one of our

664
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Speaker 1: merch partners, Square makes it easy for them to take payments,

665
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Speaker 1: manage inventory, and run their business with confidence, all from

666
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Speaker 1: one simple system. If you're a business owner or even

667
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669
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672
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673
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Speaker 1: can keep pushing your vision forward. This episode is brought

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Speaker 4: Stack chips like Hebrews. They take that if you listen

689
00:36:40,000 --> 00:36:43,280
Speaker 4: to Apple music, that part is taken out. It wasn't.

690
00:36:43,480 --> 00:36:45,600
Speaker 4: I don't even think he meant in a derogatory way.

691
00:36:46,400 --> 00:36:49,759
Speaker 4: But the people that's in position of power say, you're

692
00:36:49,800 --> 00:36:51,720
Speaker 4: not going to disrespect our culture.

693
00:36:52,160 --> 00:36:54,120
Speaker 2: Exactly, and you can't be mad at them.

694
00:36:54,160 --> 00:36:56,520
Speaker 4: But so when you say you can't censor it, you

695
00:36:56,520 --> 00:36:58,680
Speaker 4: can't censor it because you could say I'm gonna kill,

696
00:36:58,840 --> 00:37:01,960
Speaker 4: I'm gonna sell bricks, I'm gonna do everything, but you

697
00:37:02,000 --> 00:37:05,600
Speaker 4: can't say that. So you are censored because they're not

698
00:37:05,640 --> 00:37:07,600
Speaker 4: gonna allow you to say that. They're not gonna allow

699
00:37:07,640 --> 00:37:12,600
Speaker 4: you to, you know, say things outside of what they feel.

700
00:37:14,239 --> 00:37:16,839
Speaker 4: Is you know something that's entertainment, because now you took

701
00:37:16,840 --> 00:37:18,680
Speaker 4: it too far. It's not entertainment no more. That's too far.

702
00:37:19,200 --> 00:37:22,960
Speaker 4: That's how to bounce. And I feel like even in China,

703
00:37:23,040 --> 00:37:24,920
Speaker 4: like we look at like they saying like in TikTok,

704
00:37:25,000 --> 00:37:29,520
Speaker 4: like that algorithm, it suppresses ignorant things and it so

705
00:37:29,680 --> 00:37:32,680
Speaker 4: I mean, that's a model that's working. So it's like

706
00:37:33,000 --> 00:37:37,120
Speaker 4: sometimes I think America goes too far with this, like

707
00:37:37,160 --> 00:37:40,200
Speaker 4: you can't yet some things need to be censored because

708
00:37:40,239 --> 00:37:41,680
Speaker 4: it's not beneficial to society.

709
00:37:41,800 --> 00:37:44,440
Speaker 2: I agree with you, But once again, let's go back

710
00:37:44,480 --> 00:37:48,279
Speaker 2: to the power piece of this. So if if they're

711
00:37:48,320 --> 00:37:50,799
Speaker 2: only one or two people in the room and I've

712
00:37:50,840 --> 00:37:52,600
Speaker 2: been sitting here, I've been in the room, when you're

713
00:37:52,600 --> 00:37:55,120
Speaker 2: the only one, right, and when you stand for it,

714
00:37:55,200 --> 00:37:57,160
Speaker 2: you got to be willing to take the consequences that

715
00:37:57,200 --> 00:38:01,920
Speaker 2: come with it. Right. These people are making six figures,

716
00:38:01,960 --> 00:38:04,799
Speaker 2: sometimes seven figures, and when they go, oh do you

717
00:38:04,960 --> 00:38:09,600
Speaker 2: like this? Yo? Who's yo? These cats ain't built like that.

718
00:38:10,200 --> 00:38:13,040
Speaker 2: They not thinking about us, They not thinking about your kids.

719
00:38:13,360 --> 00:38:16,000
Speaker 2: They thinking about they checks to a degree, right, And

720
00:38:16,040 --> 00:38:17,879
Speaker 2: it doesn't mean they don't feel this right or wrong.

721
00:38:17,960 --> 00:38:22,040
Speaker 2: But everyone doesn't have that. That's not their purpose either, right,

722
00:38:22,200 --> 00:38:25,239
Speaker 2: that's not why they're there, right, Yo. They there for

723
00:38:25,280 --> 00:38:27,680
Speaker 2: the for the gram you know, they get you know,

724
00:38:27,719 --> 00:38:30,240
Speaker 2: they're there for the boats. They there for the first class,

725
00:38:30,239 --> 00:38:32,799
Speaker 2: they're there for all the reasons that make it, you know,

726
00:38:32,880 --> 00:38:36,319
Speaker 2: comfortable for them. But it goes back where what you

727
00:38:36,400 --> 00:38:39,000
Speaker 2: guys are saying in the platform, like this is something

728
00:38:39,040 --> 00:38:41,120
Speaker 2: that has to be pushed because there is change. The

729
00:38:41,239 --> 00:38:43,360
Speaker 2: change can happen, but it has to come from the

730
00:38:43,360 --> 00:38:46,520
Speaker 2: big outside voices to help the voices on the inside.

731
00:38:46,520 --> 00:38:49,360
Speaker 2: Because if people on the inside you can't count on them.

732
00:38:49,640 --> 00:38:51,440
Speaker 2: You just can't. The people at the table, Yeah, you

733
00:38:51,480 --> 00:38:52,080
Speaker 2: can't count.

734
00:38:52,000 --> 00:38:53,960
Speaker 4: But that's because it's not controlled by black people.

735
00:38:54,080 --> 00:38:56,839
Speaker 5: Yeah, exactly. And I mean there's only how many three

736
00:38:57,920 --> 00:38:59,759
Speaker 5: like three companies running.

737
00:38:59,480 --> 00:39:04,600
Speaker 2: Music, well three distributions, yeah, Tony Warner and Universe.

738
00:39:04,400 --> 00:39:06,640
Speaker 5: And the heads of those don't look like us.

739
00:39:07,160 --> 00:39:09,640
Speaker 2: But even they don't. But it's not that they're not

740
00:39:09,680 --> 00:39:12,520
Speaker 2: apt to listening. It's it's a matter of Okay, what

741
00:39:12,600 --> 00:39:15,799
Speaker 2: does it look what does a traditional record company look like?

742
00:39:15,880 --> 00:39:18,080
Speaker 2: You know, it's probably one of the last businesses that's

743
00:39:18,120 --> 00:39:21,319
Speaker 2: that's still segregated, you know that, right, Like there's the

744
00:39:21,360 --> 00:39:24,439
Speaker 2: Black Department and then there's the white department. Right, it's

745
00:39:24,880 --> 00:39:27,640
Speaker 2: urban and pop. Urban and pop, Like, you can't be

746
00:39:27,640 --> 00:39:30,560
Speaker 2: a pepsi going you know, you're gonna work yo, the

747
00:39:30,640 --> 00:39:33,120
Speaker 2: black people gonna work Sprighte and the white people gonna

748
00:39:33,160 --> 00:39:37,759
Speaker 2: work coke proper. You just can't. So and ideally it

749
00:39:37,840 --> 00:39:42,440
Speaker 2: goes the other way, like, you know, people of color

750
00:39:42,480 --> 00:39:46,040
Speaker 2: don't get the crossover and work the crossover projects. The

751
00:39:46,120 --> 00:39:49,840
Speaker 2: people that aren't that don't have color, they can go

752
00:39:49,960 --> 00:39:53,279
Speaker 2: the other way. So it's just we handicapped one way

753
00:39:53,360 --> 00:39:55,840
Speaker 2: or the other. It's like Cardi B, Like, is she

754
00:39:55,960 --> 00:39:58,799
Speaker 2: not pop coaching? Is she not most popular? Though? Right?

755
00:39:59,560 --> 00:40:00,840
Speaker 2: Popula different, but she's not.

756
00:40:01,080 --> 00:40:02,919
Speaker 1: She's not in that she would be in an urban

757
00:40:02,920 --> 00:40:05,319
Speaker 1: category in a sense where she really I mean two

758
00:40:05,400 --> 00:40:07,080
Speaker 1: years ago when she has a number one record, she

759
00:40:07,120 --> 00:40:08,880
Speaker 1: has the biggest single in the world, even now, like

760
00:40:08,960 --> 00:40:13,400
Speaker 1: he has three diamond records. That would what separates urban

761
00:40:13,400 --> 00:40:15,360
Speaker 1: from pop at that point?

762
00:40:16,920 --> 00:40:21,000
Speaker 2: I mean success, right, are you the Are you just

763
00:40:21,239 --> 00:40:25,520
Speaker 2: the big guy or or woman that's only has appeal

764
00:40:26,040 --> 00:40:29,200
Speaker 2: to the urban or black community, or you are an

765
00:40:29,239 --> 00:40:32,279
Speaker 2: artist that transcends and you know you become global. That's

766
00:40:32,320 --> 00:40:35,799
Speaker 2: popular music, right, So just look at it from that perspective,

767
00:40:36,120 --> 00:40:41,080
Speaker 2: anyone can become pop right throughout any genre. You can

768
00:40:41,120 --> 00:40:46,040
Speaker 2: be the most popular artists. But in essence, though, it's

769
00:40:46,080 --> 00:40:48,480
Speaker 2: really about how do we make the difference and make

770
00:40:48,520 --> 00:40:51,719
Speaker 2: the change with the power of the artists. And if

771
00:40:51,760 --> 00:40:55,600
Speaker 2: you think back in the day, the executives controlled the

772
00:40:55,880 --> 00:41:00,280
Speaker 2: artists hence had the power to make the difference to

773
00:41:00,280 --> 00:41:04,120
Speaker 2: to to control these companies to a degree, right, or

774
00:41:04,239 --> 00:41:07,080
Speaker 2: have a loud of voice with the black executives in

775
00:41:07,120 --> 00:41:11,279
Speaker 2: the companies to a degree. And I've seen all of that.

776
00:41:12,400 --> 00:41:14,800
Speaker 2: I mean I started at Motown and it ended it

777
00:41:14,920 --> 00:41:18,080
Speaker 2: rock Nation. So it's like, you know, you see what

778
00:41:18,200 --> 00:41:24,040
Speaker 2: can happen from strong rooted black organizations or organizations of color.

779
00:41:24,480 --> 00:41:25,600
Speaker 4: How is it working with Jay?

780
00:41:26,680 --> 00:41:29,440
Speaker 2: I mean, Jay's brilliant. I mean it's not even was.

781
00:41:29,400 --> 00:41:30,880
Speaker 4: There a lot of interaction or was he more a

782
00:41:30,960 --> 00:41:33,640
Speaker 4: soldiers kind of like checking every once in a while

783
00:41:33,719 --> 00:41:35,080
Speaker 4: and just let you do your thing.

784
00:41:35,360 --> 00:41:40,440
Speaker 2: Jay was in everything, right, But the biggest interaction I

785
00:41:40,440 --> 00:41:41,800
Speaker 2: had with him was the death chair when he was

786
00:41:41,840 --> 00:41:45,640
Speaker 2: a president. You know, that's when you know you really

787
00:41:45,640 --> 00:41:47,799
Speaker 2: saw his brilliance, that degree, that.

788
00:41:47,880 --> 00:41:53,000
Speaker 1: Semi retirement, I don't know, like before Kingdom, Yeah, so

789
00:41:53,760 --> 00:41:57,160
Speaker 1: let's talk about Yay. Obviously you were there for Jesus

790
00:41:57,239 --> 00:41:59,799
Speaker 1: wats you said? Talk about that impact that he's had

791
00:42:00,000 --> 00:42:02,160
Speaker 1: because when you know, everybody gets to choose their albums.

792
00:42:02,239 --> 00:42:04,120
Speaker 2: He chose obviously Married My.

793
00:42:04,160 --> 00:42:06,440
Speaker 1: Life, which is fitting because on impact, and we'll get

794
00:42:06,480 --> 00:42:08,680
Speaker 1: to that, but you chose Twist the Dog Family see

795
00:42:08,719 --> 00:42:10,240
Speaker 1: and said, look this this album.

796
00:42:10,320 --> 00:42:13,319
Speaker 2: This guy changed things in my life.

797
00:42:13,320 --> 00:42:14,400
Speaker 5: So let's talk about his impact.

798
00:42:14,480 --> 00:42:24,000
Speaker 2: I mean, you know, Kanye from day one was on apologically, yo,

799
00:42:24,800 --> 00:42:27,719
Speaker 2: I don't care. Like he had a vision, he had

800
00:42:27,719 --> 00:42:31,200
Speaker 2: a goal, he executed it right and obviously what he

801
00:42:31,280 --> 00:42:34,239
Speaker 2: saw equally is the value of a team, and that's

802
00:42:34,239 --> 00:42:36,200
Speaker 2: where I think people fail. You know, we started this

803
00:42:36,280 --> 00:42:38,640
Speaker 2: conversation like, you know, you guys are an amazing team.

804
00:42:38,719 --> 00:42:41,040
Speaker 2: No one can do it by themselves, even if you're

805
00:42:41,040 --> 00:42:45,160
Speaker 2: a golfer, you need your caddy, right like, and with him,

806
00:42:45,440 --> 00:42:49,160
Speaker 2: you know, obviously he was his biggest champion, but also too,

807
00:42:49,200 --> 00:42:53,000
Speaker 2: he had a strong team behind him. So it was

808
00:42:53,040 --> 00:42:55,600
Speaker 2: just amazing watching that, you know, that journey and watching

809
00:42:55,640 --> 00:42:58,040
Speaker 2: that company those guys. You know, when you talk about

810
00:42:58,080 --> 00:43:02,480
Speaker 2: the Rockefeller guys right like yeo, that was an amazing team.

811
00:43:02,719 --> 00:43:06,880
Speaker 2: That was able to push an amazing artist through the funnel.

812
00:43:08,239 --> 00:43:12,200
Speaker 4: So let's talk about the accident. How did that happen?

813
00:43:12,400 --> 00:43:15,960
Speaker 4: In what was life before that? And life after that?

814
00:43:17,080 --> 00:43:19,000
Speaker 2: So in twenty fourteen, I was in a near deak

815
00:43:19,680 --> 00:43:22,200
Speaker 2: car accident, hit a tree at ninety miles an hour.

816
00:43:22,239 --> 00:43:25,399
Speaker 2: As a passenger. I sustained a level two concussion that's

817
00:43:25,440 --> 00:43:29,040
Speaker 2: when you black out between one in five minutes, L three,

818
00:43:29,239 --> 00:43:33,040
Speaker 2: L four vertebrate fracture, bulging disc in my back, last

819
00:43:33,120 --> 00:43:35,680
Speaker 2: rated liver. We hit the tree so hard that it

820
00:43:36,000 --> 00:43:39,120
Speaker 2: severed two feet of my small intestine, and in that moment,

821
00:43:39,600 --> 00:43:42,000
Speaker 2: God put a book inside of me call on impact.

822
00:43:42,719 --> 00:43:47,160
Speaker 2: An impact is an acronym that stands for intuition, mastery, pivot, authenticity,

823
00:43:47,160 --> 00:43:50,080
Speaker 2: connection and teamwork, which is the pillar of my life.

824
00:43:50,160 --> 00:43:52,320
Speaker 2: And at the end of each chapter, I put together

825
00:43:52,520 --> 00:43:55,279
Speaker 2: what I call a hitless takeaways from the chapter for

826
00:43:55,320 --> 00:43:58,200
Speaker 2: people to apply to their lives. Because I've gone from

827
00:43:58,640 --> 00:44:01,879
Speaker 2: paperboy to president turned the CEO, so I can pretty

828
00:44:01,960 --> 00:44:04,719
Speaker 2: much meet any and everyone at that level. Prior to

829
00:44:04,760 --> 00:44:07,680
Speaker 2: the accident, I would say I was, you know, living

830
00:44:08,239 --> 00:44:12,279
Speaker 2: the American dream on the hamster wheel, corporate citizen, just

831
00:44:12,360 --> 00:44:16,200
Speaker 2: driving all my time gone post, I realized the value

832
00:44:16,239 --> 00:44:20,400
Speaker 2: of time and how important each moment and each day is,

833
00:44:20,680 --> 00:44:23,000
Speaker 2: and how I look at my life now from the

834
00:44:23,080 --> 00:44:26,799
Speaker 2: day building into a collage, so each day it's just

835
00:44:26,840 --> 00:44:28,560
Speaker 2: a piece of the painting.

836
00:44:29,080 --> 00:44:33,080
Speaker 1: You said, he grew up Christian home. I wonder after

837
00:44:33,120 --> 00:44:36,640
Speaker 1: twenty fourteen how much you lean in on your faith

838
00:44:36,719 --> 00:44:39,080
Speaker 1: during those times. I mean, that sounds like a pretty

839
00:44:39,120 --> 00:44:41,839
Speaker 1: horrific accident. How much did you lean into your faith

840
00:44:41,880 --> 00:44:44,040
Speaker 1: at that time to get you through that process?

841
00:44:44,520 --> 00:44:48,560
Speaker 2: I mean it became very absolute. You know. When I

842
00:44:48,680 --> 00:44:56,279
Speaker 2: was in the car, reflecting back on that moment, the

843
00:44:56,400 --> 00:45:00,719
Speaker 2: driver actually passed out the car. I was going for

844
00:45:00,800 --> 00:45:03,560
Speaker 2: about a half a mile without a driver, And the

845
00:45:03,600 --> 00:45:06,839
Speaker 2: first thing that came to mind was how my mother

846
00:45:06,920 --> 00:45:09,600
Speaker 2: disciplined us. And I started speaking to God. And the

847
00:45:09,640 --> 00:45:12,520
Speaker 2: first thing I said was Lord, I guess I'm not

848
00:45:12,560 --> 00:45:14,960
Speaker 2: going to see my family anymore, because leading up to

849
00:45:15,000 --> 00:45:18,279
Speaker 2: that event, I saw everyone, my wife and daughter were

850
00:45:18,280 --> 00:45:22,319
Speaker 2: actually saying in the yard. Second thing was, Lord, I

851
00:45:22,320 --> 00:45:26,600
Speaker 2: guess I want to see you soon, because in that moment,

852
00:45:26,680 --> 00:45:28,759
Speaker 2: you really do deal with your mortality. Like there's a

853
00:45:28,800 --> 00:45:31,080
Speaker 2: car barreling down the road in ninety miles an hour

854
00:45:31,120 --> 00:45:33,960
Speaker 2: without a driver. You know, it can't end pretty. And

855
00:45:34,040 --> 00:45:37,760
Speaker 2: the third thing I thought about, I got mad with God,

856
00:45:38,239 --> 00:45:40,240
Speaker 2: And I'm glad God didn't get mad with me because

857
00:45:40,280 --> 00:45:43,400
Speaker 2: I realized there wouldn't be any more celebrations. There wouldn't

858
00:45:43,440 --> 00:45:46,400
Speaker 2: be any more birthdays, it wouldn't be any more anniversaries.

859
00:45:46,840 --> 00:45:48,640
Speaker 2: You know, who would take care of my mom? You

860
00:45:48,640 --> 00:45:51,399
Speaker 2: know who would pour wisdom into my children? Who would

861
00:45:51,400 --> 00:45:55,120
Speaker 2: marry my girls? And I realized that the most important

862
00:45:55,120 --> 00:45:57,880
Speaker 2: thing at this point moving forward, no matter what you're doing,

863
00:45:58,480 --> 00:45:59,879
Speaker 2: is the time and how you spend it.

864
00:46:02,360 --> 00:46:04,600
Speaker 4: So you have a different appreciation you think for life

865
00:46:04,640 --> 00:46:05,080
Speaker 4: after that.

866
00:46:05,200 --> 00:46:09,279
Speaker 2: Absolutely, man, absolutely, I mean whatever whatever happens for me

867
00:46:10,320 --> 00:46:14,160
Speaker 2: will whatever doesn't isn't for me. You know, the value

868
00:46:14,239 --> 00:46:18,360
Speaker 2: of just great people means more to me than anything

869
00:46:18,400 --> 00:46:21,160
Speaker 2: else in the world. Like that's how I live now.

870
00:46:21,800 --> 00:46:24,080
Speaker 4: So let's talk about this. The book is it's called

871
00:46:24,600 --> 00:46:28,000
Speaker 4: one of the key words is leadership. So you know,

872
00:46:28,040 --> 00:46:31,160
Speaker 4: you just president of the Rock Nation Music. You know

873
00:46:31,200 --> 00:46:34,600
Speaker 4: you've been a leader. What are some things that you learned,

874
00:46:34,640 --> 00:46:38,200
Speaker 4: What are some lessons that you can give for leadership?

875
00:46:39,239 --> 00:46:43,040
Speaker 2: You definitely have to be authentic, authentic, Like I mean

876
00:46:43,080 --> 00:46:46,399
Speaker 2: I think we overplay that word sometimes. But in order,

877
00:46:46,800 --> 00:46:49,320
Speaker 2: I didn't last thirty years just because I was an earner.

878
00:46:49,400 --> 00:46:52,759
Speaker 2: I last thirty years because people believed. People believe that,

879
00:46:52,880 --> 00:46:55,960
Speaker 2: you know, what I said would happen, and what I

880
00:46:56,000 --> 00:46:58,719
Speaker 2: did and what I said wouldn't happen wouldn't happen because

881
00:46:58,760 --> 00:47:00,960
Speaker 2: there was a trust and a bomb that was built.

882
00:47:01,200 --> 00:47:04,080
Speaker 2: And in order to grow in any business the people,

883
00:47:04,239 --> 00:47:07,000
Speaker 2: especially as a leader, you know, you want people to follow,

884
00:47:07,239 --> 00:47:10,080
Speaker 2: they gotta believe, right, So you gotta you have to

885
00:47:10,120 --> 00:47:12,799
Speaker 2: have principles that you live by. You have to have

886
00:47:13,480 --> 00:47:16,720
Speaker 2: discernment that you understand right. You have to be somebody

887
00:47:16,760 --> 00:47:19,919
Speaker 2: who has vision that people can follow. So that's what's

888
00:47:19,920 --> 00:47:22,759
Speaker 2: really important in leadership. Let's talk about one of those

889
00:47:22,760 --> 00:47:24,000
Speaker 2: core principal connections.

890
00:47:24,480 --> 00:47:27,000
Speaker 1: And it's interesting because I remember being on the phone

891
00:47:27,040 --> 00:47:28,799
Speaker 1: with you at the time we were trying to sit

892
00:47:28,840 --> 00:47:31,680
Speaker 1: down with Rick Ross, and You're like, I'll make a call,

893
00:47:31,760 --> 00:47:33,480
Speaker 1: and then in five minutes I got a phone call.

894
00:47:33,760 --> 00:47:36,600
Speaker 1: And then we were doing the interview with DJ Khaled

895
00:47:36,680 --> 00:47:38,919
Speaker 1: at our baso and lo behold, you're at the side

896
00:47:38,920 --> 00:47:41,000
Speaker 1: the stage and Calor close your name out, and then

897
00:47:41,120 --> 00:47:43,920
Speaker 1: we're at investments and went backstage and I'm walking with

898
00:47:43,920 --> 00:47:47,840
Speaker 1: STEVRV and he's like Benny Pugh. It feels like everybody

899
00:47:47,880 --> 00:47:49,960
Speaker 1: knows you. But it speaks to the level of connections

900
00:47:49,960 --> 00:47:51,880
Speaker 1: that you had in relationships that you forced it. You

901
00:47:51,920 --> 00:47:52,920
Speaker 1: talk about the importance of that.

902
00:47:54,239 --> 00:47:55,600
Speaker 2: I mean, I want to go back to just the

903
00:47:55,640 --> 00:47:58,880
Speaker 2: trust piece and also deliver. I mean, at the end

904
00:47:58,920 --> 00:48:03,000
Speaker 2: of the day, big people expect big results and they

905
00:48:03,000 --> 00:48:05,399
Speaker 2: don't know how to see it differently, so they lean

906
00:48:05,440 --> 00:48:07,759
Speaker 2: in on people who they feel can take them to

907
00:48:07,800 --> 00:48:10,640
Speaker 2: where they want to be. And also trusting you know,

908
00:48:11,360 --> 00:48:14,360
Speaker 2: you know, the relationship with Steve, the relationship with Kaled,

909
00:48:14,640 --> 00:48:18,640
Speaker 2: the relationship with Luda, the relationship with the relationships of

910
00:48:18,920 --> 00:48:21,600
Speaker 2: all of the people that I've been involved with is that,

911
00:48:22,040 --> 00:48:26,320
Speaker 2: you know, and I realize it now. Being an artist myself,

912
00:48:26,400 --> 00:48:29,759
Speaker 2: meaning putting out a piece of product, the vulnerability process

913
00:48:30,280 --> 00:48:33,480
Speaker 2: never knew that is that. But what I used to

914
00:48:33,480 --> 00:48:37,080
Speaker 2: tell folks as a new artist coming into my office

915
00:48:37,120 --> 00:48:41,120
Speaker 2: is I can't work harder than you for yourself. And two,

916
00:48:41,440 --> 00:48:46,080
Speaker 2: the vulnerability of think about it, someone's art they're turning

917
00:48:46,320 --> 00:48:51,040
Speaker 2: over to you to now take to market. That's a

918
00:48:51,080 --> 00:48:53,120
Speaker 2: lot that's a lot.

919
00:48:53,280 --> 00:48:56,680
Speaker 1: Yeah, yeah, I mean let's talk about that, right, because

920
00:48:56,960 --> 00:49:00,680
Speaker 1: you've worked records, but now you're the other end of

921
00:49:00,880 --> 00:49:05,360
Speaker 1: Now you have the product yourself. And we spoke numerous

922
00:49:05,360 --> 00:49:08,200
Speaker 1: times throughout the years and like the product is almost ready.

923
00:49:08,560 --> 00:49:11,880
Speaker 1: That creative process, what was that to switch to like

924
00:49:12,000 --> 00:49:14,719
Speaker 1: have that flip where it's like I am now creating

925
00:49:14,800 --> 00:49:16,560
Speaker 1: the thing that needs to go out to the world.

926
00:49:16,640 --> 00:49:20,120
Speaker 2: It's hard. It was extremely difficult. Like I think people

927
00:49:20,160 --> 00:49:23,120
Speaker 2: should stop disrespecting the process and be like I want

928
00:49:23,120 --> 00:49:24,520
Speaker 2: to do a book or I can do a song.

929
00:49:25,000 --> 00:49:29,319
Speaker 2: Not professional people do that stuff. It's hard, Like it's

930
00:49:29,360 --> 00:49:32,480
Speaker 2: just crazy, like people just disrespect the process. Like I

931
00:49:32,480 --> 00:49:35,800
Speaker 2: had three editors to work with me on that because

932
00:49:35,840 --> 00:49:38,359
Speaker 2: every time I read it, I was like, still not right,

933
00:49:38,480 --> 00:49:42,280
Speaker 2: because ultimately, once it goes out, you're going to be evaluated.

934
00:49:42,320 --> 00:49:44,600
Speaker 2: You caick on, how let me take it back? And

935
00:49:45,200 --> 00:49:48,840
Speaker 2: I realized now when kats it in the studio, really

936
00:49:49,920 --> 00:49:53,600
Speaker 2: what they doing, yo, b that is like a whole

937
00:49:53,760 --> 00:49:58,480
Speaker 2: nother level of a purpose. That's a whole nother level

938
00:49:58,520 --> 00:50:02,600
Speaker 2: of talent to bec successful. It's something to become number

939
00:50:02,640 --> 00:50:07,239
Speaker 2: one at something is uh you know, it's it's it's

940
00:50:07,480 --> 00:50:09,319
Speaker 2: it's it's a lot.

941
00:50:09,600 --> 00:50:12,040
Speaker 1: Yeah, you put out a product for now to help

942
00:50:12,080 --> 00:50:15,080
Speaker 1: inspire people, but on the other end is now people

943
00:50:15,120 --> 00:50:18,719
Speaker 1: get to critique absolutely story. So I mean, let's talk

944
00:50:18,719 --> 00:50:21,279
Speaker 1: about being number one man? What was that moment like

945
00:50:21,360 --> 00:50:21,560
Speaker 1: for you?

946
00:50:21,960 --> 00:50:25,560
Speaker 2: That was crazy? I was actually sitting on my deck

947
00:50:26,360 --> 00:50:29,839
Speaker 2: and I went to Amazon and it said number one

948
00:50:29,920 --> 00:50:35,239
Speaker 2: new release, and I was like, yo, it was It

949
00:50:35,320 --> 00:50:38,959
Speaker 2: was surreal, right because the first thought that I had

950
00:50:39,239 --> 00:50:42,799
Speaker 2: is that I spent my whole life making sure to

951
00:50:42,880 --> 00:50:45,520
Speaker 2: make other people number one, right, That's what I did

952
00:50:45,520 --> 00:50:49,160
Speaker 2: in music, was making people number one. So to sit

953
00:50:49,239 --> 00:50:51,680
Speaker 2: and see a one next to my name and in

954
00:50:51,760 --> 00:50:56,440
Speaker 2: a public space, you know, was it was very humbling

955
00:50:56,480 --> 00:50:56,719
Speaker 2: for me.

956
00:50:57,600 --> 00:50:59,680
Speaker 4: So what are some of the things that you saw,

957
00:51:00,040 --> 00:51:04,680
Speaker 4: you know, successful artists do that struggling artists didn't do? Like,

958
00:51:05,200 --> 00:51:07,480
Speaker 4: was there something that was like a pretty common denominator

959
00:51:07,480 --> 00:51:09,880
Speaker 4: where it's like this, I know this person's gonna be

960
00:51:09,880 --> 00:51:13,720
Speaker 4: successful because he has this level of characteristics every listen.

961
00:51:14,800 --> 00:51:18,919
Speaker 2: That's a great question. So when you like Future, I've

962
00:51:18,960 --> 00:51:21,760
Speaker 2: never seen anybody like him in my life. Like his reporting,

963
00:51:21,840 --> 00:51:25,640
Speaker 2: recording process is insane. What is it yo? He's yo, dude,

964
00:51:25,680 --> 00:51:28,240
Speaker 2: he's twenty four hours recording, Like that's why you probably

965
00:51:28,239 --> 00:51:30,520
Speaker 2: don't even see a lot, Like it's insane, how he

966
00:51:30,760 --> 00:51:32,320
Speaker 2: just he's a machine.

967
00:51:32,239 --> 00:51:34,280
Speaker 4: Anything like he's done, He's done more.

968
00:51:34,160 --> 00:51:38,000
Speaker 2: Records than any and everybody like Future has hundreds, maybe

969
00:51:38,160 --> 00:51:42,520
Speaker 2: thousands of recorded records. Like it's insane. Right his work ethic,

970
00:51:43,040 --> 00:51:47,120
Speaker 2: I mean, obviously Jay isn't a billionaire by chance. Right,

971
00:51:47,400 --> 00:51:51,960
Speaker 2: Like his work his work ethic was or is like

972
00:51:52,160 --> 00:51:54,480
Speaker 2: bar none. And I realized that, like the first time

973
00:51:54,520 --> 00:51:58,200
Speaker 2: I ever truly met him in a professional setting was

974
00:51:59,280 --> 00:52:02,480
Speaker 2: we had an interview when Power came on Power on

975
00:52:02,719 --> 00:52:07,799
Speaker 2: five and he had an interview at the show. And

976
00:52:08,320 --> 00:52:10,520
Speaker 2: at that point I said, I was gonna leave it

977
00:52:10,600 --> 00:52:12,880
Speaker 2: up to a rep to meet with him. I was

978
00:52:12,920 --> 00:52:15,760
Speaker 2: gonna go myself. The interview was at seventh Your dude

979
00:52:15,840 --> 00:52:18,920
Speaker 2: was there at like six point fifteen. I got there

980
00:52:18,920 --> 00:52:20,759
Speaker 2: at six o'clock because, you know, just to get things.

981
00:52:21,160 --> 00:52:24,840
Speaker 2: Rappers don't do that, like who shows up an hour early.

982
00:52:25,680 --> 00:52:28,600
Speaker 2: You know, when you think of those those kinds of

983
00:52:28,640 --> 00:52:34,360
Speaker 2: that level of artistry and executive paralys are the ones

984
00:52:34,400 --> 00:52:36,799
Speaker 2: that make it right. Those are the ones that go

985
00:52:36,880 --> 00:52:40,960
Speaker 2: above and beyond and treat it as this is the

986
00:52:40,960 --> 00:52:43,279
Speaker 2: rest of my life, and they don't see it any

987
00:52:43,320 --> 00:52:46,759
Speaker 2: other way. There are no other options. I think the

988
00:52:46,800 --> 00:52:48,680
Speaker 2: new ones that you talk about, they look at the

989
00:52:48,719 --> 00:52:52,279
Speaker 2: fanfare and that you know that ain't gonna that ain't

990
00:52:52,280 --> 00:52:55,160
Speaker 2: gonna last. But so long it comes, it goes. Yeah.

991
00:52:55,200 --> 00:52:58,480
Speaker 1: So you had the experience of being working with labels

992
00:52:58,840 --> 00:53:00,800
Speaker 1: and now you got the book. Do you talk about

993
00:53:00,800 --> 00:53:01,759
Speaker 1: what the Verse media is?

994
00:53:02,440 --> 00:53:06,560
Speaker 2: Yes? So the Versus is a full fledged market and

995
00:53:06,560 --> 00:53:09,719
Speaker 2: promotions company as well as distribution. So I have an

996
00:53:09,800 --> 00:53:12,440
Speaker 2: artist assigned to me and name is Paris Gatland. We

997
00:53:12,520 --> 00:53:15,600
Speaker 2: actually just dropped our record last week shout Out, But

998
00:53:15,640 --> 00:53:20,000
Speaker 2: more importantly it's my opportunity to be in music and

999
00:53:20,040 --> 00:53:23,719
Speaker 2: also a lot of different elements of the business. So

1000
00:53:23,840 --> 00:53:25,319
Speaker 2: music is still there were no music. We ain't going

1001
00:53:25,320 --> 00:53:28,359
Speaker 2: to where we're not going nowhere. We made a lot,

1002
00:53:28,440 --> 00:53:29,000
Speaker 2: did too much.

1003
00:53:29,200 --> 00:53:32,920
Speaker 4: So what's the anatomy of a star and what are

1004
00:53:32,920 --> 00:53:35,480
Speaker 4: some tips that independent music artists can use to get

1005
00:53:35,520 --> 00:53:38,280
Speaker 4: their music seen and heard and breakthrough?

1006
00:53:38,520 --> 00:53:40,799
Speaker 2: I mean the genesis quad, you know that's in you

1007
00:53:40,920 --> 00:53:43,359
Speaker 2: be like when you're a star, you know you're a star,

1008
00:53:44,080 --> 00:53:47,360
Speaker 2: or you can be a talented artist. I think what

1009
00:53:47,480 --> 00:53:51,600
Speaker 2: people don't take the time to do is realize where

1010
00:53:51,640 --> 00:53:54,640
Speaker 2: do you fit in the spectrum. If you've been trying

1011
00:53:54,680 --> 00:53:57,640
Speaker 2: to be an artist for a while and that's not

1012
00:53:57,719 --> 00:54:00,160
Speaker 2: working for you, but you're a great songwriter, then be

1013
00:54:00,200 --> 00:54:03,120
Speaker 2: a song Be a songwriter, right, like money Long, who

1014
00:54:03,160 --> 00:54:06,319
Speaker 2: was like one of the last phenomenons that happened, right,

1015
00:54:06,400 --> 00:54:09,600
Speaker 2: she was a writer and then so she made a

1016
00:54:09,760 --> 00:54:13,759
Speaker 2: career being in the yard doing it the way she

1017
00:54:13,920 --> 00:54:16,880
Speaker 2: wanted to do it, and then ultimately switched over and

1018
00:54:17,239 --> 00:54:20,680
Speaker 2: put herself in front after having success. So you got

1019
00:54:20,680 --> 00:54:24,480
Speaker 2: to know where you sit and you gotta be truthful

1020
00:54:24,520 --> 00:54:27,480
Speaker 2: to yourself to realize, you know how you're gonna be

1021
00:54:27,520 --> 00:54:29,400
Speaker 2: in this game. That's a perfect example.

1022
00:54:29,880 --> 00:54:33,200
Speaker 1: Yeah, I think about guys like Neo who were writing

1023
00:54:33,280 --> 00:54:35,920
Speaker 1: and then became a star, and money Long is probably

1024
00:54:36,239 --> 00:54:37,080
Speaker 1: she's one of those two.

1025
00:54:38,239 --> 00:54:41,319
Speaker 2: He worked hard, bro But Neo worked hard at it,

1026
00:54:41,480 --> 00:54:45,319
Speaker 2: like in the in the Transformation because at that time too, Yeah, yeah,

1027
00:54:45,320 --> 00:54:45,840
Speaker 2: we broke.

1028
00:54:46,040 --> 00:54:49,040
Speaker 4: Can you you said something? You said it's either in

1029
00:54:49,160 --> 00:54:51,000
Speaker 4: you or not. But some people say that you can

1030
00:54:51,040 --> 00:54:54,000
Speaker 4: make a star, Like even if it's not in you,

1031
00:54:54,000 --> 00:54:56,200
Speaker 4: you can make you can make somebody become a star.

1032
00:54:56,360 --> 00:55:01,719
Speaker 2: You used to could right, that's when the controlled you know,

1033
00:55:01,719 --> 00:55:04,040
Speaker 2: all the gatekeepers, like you had to come through the

1034
00:55:04,080 --> 00:55:06,600
Speaker 2: label to be successful. You could make a star because

1035
00:55:06,640 --> 00:55:11,560
Speaker 2: you could push you could push forward and push them through. Now, man,

1036
00:55:11,600 --> 00:55:14,240
Speaker 2: that people ain't going for that, you know. I mean

1037
00:55:14,800 --> 00:55:17,520
Speaker 2: the ones that are successful and popular, that go viral.

1038
00:55:18,280 --> 00:55:19,960
Speaker 2: You know, there is a whole audience that love them,

1039
00:55:19,960 --> 00:55:21,840
Speaker 2: and they are people who don't like it might not

1040
00:55:21,880 --> 00:55:24,560
Speaker 2: be for us, but it's for someone. Because it's now

1041
00:55:24,880 --> 00:55:28,160
Speaker 2: it's truly up to the people to decide who's going

1042
00:55:28,239 --> 00:55:29,239
Speaker 2: to be and who's not going to be.

1043
00:55:30,520 --> 00:55:33,120
Speaker 5: This is the real making the starf So what's more important?

1044
00:55:33,160 --> 00:55:35,360
Speaker 4: What's more important the music or the intangibles?

1045
00:55:38,040 --> 00:55:42,719
Speaker 2: Man, it's a perfect starm bro. It's like it all starts.

1046
00:55:42,800 --> 00:55:45,239
Speaker 2: Don't ever forget that. The music business still starts with

1047
00:55:45,280 --> 00:55:48,919
Speaker 2: the music, right. I mean, whether you like the song

1048
00:55:49,000 --> 00:55:51,080
Speaker 2: or you don't, you still got to have music.

1049
00:55:51,080 --> 00:55:53,759
Speaker 4: Because I'm looking at I don't want to just keep

1050
00:55:53,800 --> 00:55:57,000
Speaker 4: referencing them. But today J Cole and Kendrick, I don't

1051
00:55:57,080 --> 00:56:00,000
Speaker 4: know if they have any intangibles. They just have music.

1052
00:56:00,120 --> 00:56:04,200
Speaker 4: They're not even on social media. But it's that's that's

1053
00:56:04,239 --> 00:56:07,400
Speaker 4: a compliment. But you got to say there's no gimmicks.

1054
00:56:07,400 --> 00:56:09,400
Speaker 4: No gimmicks, it's a gimmick.

1055
00:56:09,440 --> 00:56:11,160
Speaker 2: It's just like but they want artists at a time,

1056
00:56:11,160 --> 00:56:13,399
Speaker 2: I mean one fan at a time, though, Like he

1057
00:56:13,480 --> 00:56:17,959
Speaker 2: really curated his his niche some grassroots. Yeah, he curated his.

1058
00:56:18,080 --> 00:56:20,680
Speaker 4: Only music, like they only pushing music. You don't think

1059
00:56:20,680 --> 00:56:23,040
Speaker 4: of him as fashion icons. You don't think of them

1060
00:56:23,080 --> 00:56:26,440
Speaker 4: as doing movies. You don't think of them as comedians,

1061
00:56:26,520 --> 00:56:28,360
Speaker 4: like you only look at them for music.

1062
00:56:28,840 --> 00:56:31,440
Speaker 2: That's like rock rock, rock bands, the same thing.

1063
00:56:31,719 --> 00:56:34,680
Speaker 4: But when Jay it was fashed. Kanye is perfect example.

1064
00:56:34,800 --> 00:56:38,600
Speaker 4: Kanye is fashion, but all of them. Jay was fashion,

1065
00:56:38,800 --> 00:56:41,560
Speaker 4: it was Beyonce, it was you know what I'm saying,

1066
00:56:41,560 --> 00:56:43,560
Speaker 4: Like it was liquor, it was all of these different

1067
00:56:43,560 --> 00:56:47,719
Speaker 4: things like everybody. Tupac had movies, he had you know,

1068
00:56:48,120 --> 00:56:50,640
Speaker 4: black power. It was so many different other elements that

1069
00:56:50,760 --> 00:56:54,680
Speaker 4: was attached to him. But with these guys, it's no

1070
00:56:54,840 --> 00:56:57,239
Speaker 4: other elements. I mean, Ja Cole plays basketball, but there's

1071
00:56:57,239 --> 00:56:58,719
Speaker 4: no other elements.

1072
00:56:58,200 --> 00:56:59,920
Speaker 5: Like any other verticals ketchers doing it.

1073
00:57:00,640 --> 00:57:02,440
Speaker 4: But you don't think about him as an actor. You

1074
00:57:02,480 --> 00:57:07,080
Speaker 4: just think about the music. That's it. This note like that,

1075
00:57:07,239 --> 00:57:09,839
Speaker 4: I don't think they have star quality outside of just

1076
00:57:09,840 --> 00:57:11,600
Speaker 4: being a very.

1077
00:57:11,239 --> 00:57:13,439
Speaker 1: I think Kendrick is tried right. Like he had a shoe,

1078
00:57:13,520 --> 00:57:15,880
Speaker 1: he has a Nike deal, Nike has sponsored him. He

1079
00:57:15,920 --> 00:57:18,200
Speaker 1: has been in movies, he has been on TV shows.

1080
00:57:18,320 --> 00:57:20,160
Speaker 1: It's just that we're not looking at it like yo.

1081
00:57:20,640 --> 00:57:22,760
Speaker 1: But it's okay, it's okay, rights, but it's okay.

1082
00:57:22,760 --> 00:57:24,760
Speaker 2: It's dabbled in him, Yeah, don't. I don't think it

1083
00:57:24,840 --> 00:57:27,720
Speaker 2: makes you less of the star when you pulling down

1084
00:57:28,240 --> 00:57:29,440
Speaker 2: a hundred million dollars.

1085
00:57:29,480 --> 00:57:31,720
Speaker 4: But it doesn't. But that's without My question was like

1086
00:57:32,120 --> 00:57:35,040
Speaker 4: is it music or is it intangible or is it

1087
00:57:35,040 --> 00:57:37,400
Speaker 4: a combination of both? Because I see some like fifty

1088
00:57:37,440 --> 00:57:40,360
Speaker 4: cent is both. It was the music at first, but

1089
00:57:40,520 --> 00:57:43,160
Speaker 4: it was also the whole persona that he had and

1090
00:57:43,200 --> 00:57:45,840
Speaker 4: now you know, But I think it's rare when you

1091
00:57:45,840 --> 00:57:48,400
Speaker 4: can just crack through with just the music. But it's possible.

1092
00:57:48,680 --> 00:57:51,200
Speaker 4: It's possible to crack through with just the music, but

1093
00:57:51,240 --> 00:57:53,800
Speaker 4: it's also possible to crack through with just personality at

1094
00:57:53,800 --> 00:57:56,800
Speaker 4: this point in time, like look at six'. Nine HE

1095
00:57:56,920 --> 00:57:59,440
Speaker 4: i don't think his music was ever. Tremendous it was

1096
00:57:59,480 --> 00:58:04,480
Speaker 4: decent as some point to great marketer personality people that's,

1097
00:58:04,520 --> 00:58:08,600
Speaker 4: it and he became a. Star but all, intangible how.

1098
00:58:08,480 --> 00:58:12,160
Speaker 2: Long does it? Last and, hey, listen at the end

1099
00:58:12,200 --> 00:58:13,960
Speaker 2: of the, day once you figure out where you fit,

1100
00:58:14,000 --> 00:58:17,520
Speaker 2: in stay. This, yeah getting where.

1101
00:58:17,320 --> 00:58:19,920
Speaker 4: You fit in, Right but you have to reinvent. Yourself

1102
00:58:19,960 --> 00:58:25,280
Speaker 4: absolutely absolutely that it's important for. Longevity but that's.

1103
00:58:25,080 --> 00:58:28,680
Speaker 2: Gonna be with the. Music the. Music the music's gonna

1104
00:58:28,720 --> 00:58:34,160
Speaker 2: give you the. Longevity not fifty perfect. Example it wasn't

1105
00:58:34,240 --> 00:58:37,160
Speaker 2: music that reinvented. Him media did. That but but the

1106
00:58:37,240 --> 00:58:39,480
Speaker 2: music got. Him the music got him to take the next.

1107
00:58:39,480 --> 00:58:42,320
Speaker 2: Step the music got him to the point the Trans,

1108
00:58:42,600 --> 00:58:47,120
Speaker 2: yes and and that's WHERE i. Mean, shoot the music

1109
00:58:47,120 --> 00:58:47,840
Speaker 2: got me to get to a.

1110
00:58:47,880 --> 00:58:48,160
Speaker 5: Book.

1111
00:58:48,440 --> 00:58:51,240
Speaker 2: Right music is the entre for a lot of different.

1112
00:58:51,280 --> 00:58:54,080
Speaker 2: Things and we do know that if you have success with.

1113
00:58:54,120 --> 00:58:57,520
Speaker 2: It had he not had success with, music he might

1114
00:58:57,560 --> 00:58:58,320
Speaker 2: not Be he couldn't have.

1115
00:59:00,040 --> 00:59:02,480
Speaker 1: Sayn as another perfect, example the music got it to

1116
00:59:02,560 --> 00:59:04,440
Speaker 1: this point Where, NOW i Mean Kanye.

1117
00:59:04,680 --> 00:59:07,760
Speaker 4: Kanye if you think Of Kanye, kanye music has not.

1118
00:59:07,880 --> 00:59:11,120
Speaker 4: Matched no disrespect To, kanye but his music been not

1119
00:59:11,240 --> 00:59:13,160
Speaker 4: matched for a long. Time don't do.

1120
00:59:13,240 --> 00:59:16,440
Speaker 5: That what the odd sound WAS i.

1121
00:59:15,960 --> 00:59:17,560
Speaker 4: You, Know i'm saying when you think Of, KANYE i

1122
00:59:17,640 --> 00:59:20,320
Speaker 4: think classic college drop, out you think of, graduation you

1123
00:59:20,320 --> 00:59:23,040
Speaker 4: think of twisted dark. Fantasy he hasn't reached that level

1124
00:59:23,040 --> 00:59:25,080
Speaker 4: of music in a long, time let's just be. Honest

1125
00:59:25,600 --> 00:59:28,320
Speaker 4: but he's still His his star power hasn't, dropped if

1126
00:59:28,320 --> 00:59:29,960
Speaker 4: anything is actually gained.

1127
00:59:30,400 --> 00:59:30,920
Speaker 5: Because of the things.

1128
00:59:30,960 --> 00:59:33,880
Speaker 4: Outside you saying because of, fashion, fashion because Of yeasy.

1129
00:59:34,000 --> 00:59:36,600
Speaker 5: BRAND i, Mean donda created a whole that was a, Moment.

1130
00:59:37,200 --> 00:59:38,080
Speaker 4: Dona what the?

1131
00:59:38,160 --> 00:59:41,600
Speaker 2: Whole but to, that to that, Release, no he's shutting

1132
00:59:41,600 --> 00:59:43,480
Speaker 2: down and all of.

1133
00:59:43,520 --> 00:59:46,160
Speaker 4: That and at this, point it don't matter what the

1134
00:59:46,200 --> 00:59:48,440
Speaker 4: music sound. Like that's What i'm.

1135
00:59:48,440 --> 00:59:50,800
Speaker 1: Saying like he had like he did a whole show

1136
00:59:50,840 --> 00:59:52,520
Speaker 1: and he didn't say a, Word so it's just.

1137
00:59:52,640 --> 00:59:54,080
Speaker 5: Music that's just.

1138
00:59:54,200 --> 00:59:56,960
Speaker 4: Music But i'm just, saying, RIGHT i don't think nobody's

1139
00:59:56,960 --> 00:59:57,920
Speaker 4: second For kanye's.

1140
00:59:58,080 --> 01:00:01,480
Speaker 2: Music why did they? Come he stood in the middle Of, Georgia.

1141
01:00:02,960 --> 01:00:07,080
Speaker 4: Ye come up, Anywhere like the came for the.

1142
01:00:07,160 --> 01:00:09,600
Speaker 1: Music but it was him in the middle of The

1143
01:00:09,640 --> 01:00:12,400
Speaker 1: mercedes Ben stadium that wholes eighty, thousand and it was

1144
01:00:12,680 --> 01:00:13,440
Speaker 1: just the album.

1145
01:00:13,440 --> 01:00:14,880
Speaker 2: Playing he didn't say a, word.

1146
01:00:14,760 --> 01:00:17,480
Speaker 4: Of, course because it's anticipation that Anything kanye does right

1147
01:00:17,520 --> 01:00:19,520
Speaker 4: now is a moment that you have to be at,

1148
01:00:19,960 --> 01:00:20,800
Speaker 4: it don't matter what it.

1149
01:00:20,840 --> 01:00:22,000
Speaker 1: Is it could have been a, show it could have

1150
01:00:22,000 --> 01:00:25,080
Speaker 1: been a fast, show it, probably but then he locked

1151
01:00:25,160 --> 01:00:27,600
Speaker 1: himself inside of a room and now he's working out

1152
01:00:27,720 --> 01:00:29,280
Speaker 1: and what is he going to do? Next but it

1153
01:00:29,360 --> 01:00:31,680
Speaker 1: all revolved around the. Music, now the. Fashion he could

1154
01:00:31,680 --> 01:00:32,920
Speaker 1: have did it for that, too he. COULD i mean

1155
01:00:33,080 --> 01:00:33,880
Speaker 1: he's unique in that.

1156
01:00:33,960 --> 01:00:34,160
Speaker 5: Sense.

1157
01:00:34,240 --> 01:00:35,800
Speaker 1: Right it could have been fashion and people would have

1158
01:00:35,800 --> 01:00:38,040
Speaker 1: probably did the same. Thing but for that, event it

1159
01:00:38,120 --> 01:00:38,480
Speaker 1: was just the.

1160
01:00:38,560 --> 01:00:40,840
Speaker 4: MUSIC i don't think they came for, music, THOUGH i

1161
01:00:40,840 --> 01:00:42,760
Speaker 4: think they can because it Was. Kanye nah.

1162
01:00:43,040 --> 01:00:46,600
Speaker 2: Man it's like the hits after hits after, hits like

1163
01:00:46,680 --> 01:00:48,280
Speaker 2: you Can't.

1164
01:00:48,360 --> 01:00:50,440
Speaker 4: KANYE i think It's kanye haven't hit a long, time,

1165
01:00:51,760 --> 01:00:55,680
Speaker 4: right think about it. Retro it's not a, concert it's an.

1166
01:00:55,680 --> 01:00:57,880
Speaker 2: Album that's what we gotta figure. Out what's hit, Though.

1167
01:00:59,760 --> 01:01:03,360
Speaker 4: Jesus walk stuff like, that that's touch the sky like.

1168
01:01:03,400 --> 01:01:04,280
Speaker 2: He GOT i don't have To.

1169
01:01:04,480 --> 01:01:06,960
Speaker 4: Diane yeah in a long, time like ten.

1170
01:01:07,040 --> 01:01:10,320
Speaker 2: Years N i like it has some. Joints i'm doing

1171
01:01:10,320 --> 01:01:11,320
Speaker 2: that To kanye, MAN.

1172
01:01:11,320 --> 01:01:14,960
Speaker 4: I, Brother, Kanye, kanye my, God i'm Just i'm just being.

1173
01:01:14,960 --> 01:01:16,680
Speaker 2: Honest like some.

1174
01:01:16,720 --> 01:01:18,840
Speaker 4: Joints Jay z hadn't had a hit in a long.

1175
01:01:18,880 --> 01:01:23,440
Speaker 4: Time it's been a long, time, okay.

1176
01:01:23,040 --> 01:01:25,960
Speaker 2: But the, catalog hold, on hold, on hold. On but

1177
01:01:25,960 --> 01:01:28,600
Speaker 2: BUT i think we have a different, conversations, yo because

1178
01:01:29,720 --> 01:01:34,200
Speaker 2: once you've established yourself as a and whether as a

1179
01:01:34,200 --> 01:01:38,200
Speaker 2: catalog performing, artist you're gonna have, longevity Right Like like,

1180
01:01:38,280 --> 01:01:40,040
Speaker 2: somebody a friend of a friend of mine told me

1181
01:01:40,080 --> 01:01:42,800
Speaker 2: the other, Day Diana ross just had the show was, crazy,

1182
01:01:42,920 --> 01:01:47,400
Speaker 2: RIGHT i need a bigger sho, yo Right, like, yeah,

1183
01:01:48,040 --> 01:01:50,000
Speaker 2: Yeah and you guess, what you got a lot of

1184
01:01:50,040 --> 01:01:52,280
Speaker 2: these new acts right. Now they can't sell. Nothing they're

1185
01:01:52,280 --> 01:01:55,120
Speaker 2: gonna have fifteen artists on the, bill Right, like it's.

1186
01:01:55,160 --> 01:01:57,000
Speaker 2: Different they can't go talk about its.

1187
01:01:56,840 --> 01:01:58,760
Speaker 4: Disposable disposable.

1188
01:01:58,920 --> 01:02:00,920
Speaker 5: Disposal it hit album.

1189
01:02:00,600 --> 01:02:02,040
Speaker 4: For, me it was a classic.

1190
01:02:02,080 --> 01:02:04,560
Speaker 5: Album i'm just, saying there's no like hit like number

1191
01:02:04,560 --> 01:02:05,240
Speaker 5: one record off that.

1192
01:02:05,280 --> 01:02:07,200
Speaker 4: He's not playing at A Versus. Battle he's not gonna

1193
01:02:07,200 --> 01:02:08,080
Speaker 4: be playing none of those.

1194
01:02:08,080 --> 01:02:12,680
Speaker 2: Songs it's an emotional moment for. HIM i want to

1195
01:02:12,720 --> 01:02:13,440
Speaker 2: go somewhere.

1196
01:02:13,160 --> 01:02:17,480
Speaker 1: The whole shout out To jay.

1197
01:02:16,000 --> 01:02:19,160
Speaker 5: If you're, watching if you're, watching h let's talk about.

1198
01:02:19,160 --> 01:02:21,000
Speaker 1: Something and it's one of the first conversations we ever

1199
01:02:21,080 --> 01:02:23,000
Speaker 1: had AND i guess this is one of your other,

1200
01:02:23,040 --> 01:02:26,520
Speaker 1: passions and that's real. Estate, Absolutely AND i don't know

1201
01:02:26,560 --> 01:02:28,320
Speaker 1: if people would be surprised to, her but when we

1202
01:02:28,400 --> 01:02:30,200
Speaker 1: spoke about, IT i was just, like this is. Incredible

1203
01:02:30,280 --> 01:02:31,800
Speaker 1: more people need to talk about where did you get

1204
01:02:31,880 --> 01:02:34,720
Speaker 1: the you, know the feel for like was that something

1205
01:02:34,760 --> 01:02:37,120
Speaker 1: growing up that you saw like but your parents introducing to?

1206
01:02:37,120 --> 01:02:39,640
Speaker 1: That where did you come in contact with real estate?

1207
01:02:39,760 --> 01:02:42,439
Speaker 2: Investing so the first thing for me with real estate

1208
01:02:42,520 --> 01:02:44,160
Speaker 2: is we grew up here in white planes in the

1209
01:02:44,200 --> 01:02:47,960
Speaker 2: five family house The. Winners it was really, cold no,

1210
01:02:48,040 --> 01:02:50,720
Speaker 2: insulation and the summers was really. Hot and WHAT i

1211
01:02:50,800 --> 01:02:55,280
Speaker 2: realized the house gave my father the freedom to do

1212
01:02:55,320 --> 01:02:57,280
Speaker 2: what he wanted to. Do my mother worked at the post,

1213
01:02:57,280 --> 01:03:01,360
Speaker 2: office so we had we had the benefits covered and

1214
01:03:02,920 --> 01:03:06,840
Speaker 2: it was amazing just to have my dad home with,

1215
01:03:06,920 --> 01:03:09,440
Speaker 2: us but also to see how he lived as a

1216
01:03:09,480 --> 01:03:13,000
Speaker 2: man right and WHEN i refer to him as The

1217
01:03:13,000 --> 01:03:16,520
Speaker 2: Black magava because he's able to do anything. Right and

1218
01:03:16,880 --> 01:03:20,200
Speaker 2: the lady who owned the, house she gave my parents

1219
01:03:20,240 --> 01:03:23,439
Speaker 2: the opportunity to. Purchase they didn't have the, money so

1220
01:03:23,720 --> 01:03:28,320
Speaker 2: she held the. Paper so she went from living here

1221
01:03:28,600 --> 01:03:31,920
Speaker 2: moved back To kansas that my parents obviously holding the,

1222
01:03:31,960 --> 01:03:34,760
Speaker 2: papers she was the, bank and at the end of the,

1223
01:03:34,840 --> 01:03:37,040
Speaker 2: day they was able to pay the house off and

1224
01:03:37,520 --> 01:03:40,160
Speaker 2: that gave us. Freedom you. Know we had able to

1225
01:03:40,160 --> 01:03:42,160
Speaker 2: take a little light, vacations you, know we could stay

1226
01:03:42,200 --> 01:03:45,080
Speaker 2: current on. Things and that was the spark for. Me

1227
01:03:45,240 --> 01:03:47,840
Speaker 2: so WHEN i got in the music, business realized that

1228
01:03:48,280 --> 01:03:50,200
Speaker 2: there were no salt and pepper hair black men walking.

1229
01:03:50,200 --> 01:03:52,800
Speaker 2: Around so at that POINT i, FIGURED i have to

1230
01:03:52,800 --> 01:03:55,640
Speaker 2: make my own, retirement you, KNOW i have to figure

1231
01:03:55,680 --> 01:03:58,120
Speaker 2: out my own. Destiny and that's WHEN i started purchasing

1232
01:03:58,160 --> 01:04:00,840
Speaker 2: real estate with every BONUS i. Got so for twenty,

1233
01:04:00,880 --> 01:04:04,960
Speaker 2: YEARS i would buy a condo or co, op, multifamily,

1234
01:04:05,920 --> 01:04:08,200
Speaker 2: residential and even got to the point WHERE i owned

1235
01:04:08,200 --> 01:04:11,760
Speaker 2: the city block In hartford from those bonuses that came.

1236
01:04:11,800 --> 01:04:14,360
Speaker 4: In so that was when you was finding it was

1237
01:04:14,680 --> 01:04:18,040
Speaker 4: all the colleagues investing with you or, nah dolo did

1238
01:04:18,040 --> 01:04:21,280
Speaker 4: they know about? It people, know they just wasn't. Interested,

1239
01:04:21,400 --> 01:04:23,480
Speaker 4: no it wasn't popular back.

1240
01:04:23,520 --> 01:04:27,680
Speaker 2: Then. Yo cats was just doing different, things, Man and

1241
01:04:27,840 --> 01:04:31,160
Speaker 2: you KNOW i found that was best for me at that,

1242
01:04:31,320 --> 01:04:35,120
Speaker 2: time was doing it. Myself NOW i informed like the

1243
01:04:35,120 --> 01:04:37,120
Speaker 2: people who work for. ME i make sure that everybody

1244
01:04:37,120 --> 01:04:40,480
Speaker 2: at work for, me they bought where they. Lived everybody

1245
01:04:40,480 --> 01:04:42,560
Speaker 2: at worked for. Me, like, listen you couldn't make this

1246
01:04:42,640 --> 01:04:45,200
Speaker 2: money because the music business is a, lotto. Right you

1247
01:04:45,240 --> 01:04:47,400
Speaker 2: go from being an intern. Too you might be making

1248
01:04:47,440 --> 01:04:50,360
Speaker 2: three hundred thousand dollars like, that two hundred and fifty

1249
01:04:50,400 --> 01:04:53,240
Speaker 2: thousand dollars like, that but you know that cycle's gonna.

1250
01:04:53,240 --> 01:04:56,919
Speaker 2: Burn so, ultimately what are you gonna. Need you're gonna

1251
01:04:56,960 --> 01:05:00,880
Speaker 2: always need, shelter a roof over your. Head so as

1252
01:05:00,920 --> 01:05:03,520
Speaker 2: people came, IN i showed them how, to you, know

1253
01:05:03,560 --> 01:05:06,040
Speaker 2: go get a. Mortgage showed them, like, yo the value

1254
01:05:06,080 --> 01:05:07,840
Speaker 2: if you had the own way you are you figure

1255
01:05:07,840 --> 01:05:10,120
Speaker 2: everything else. Out but you want to be able to

1256
01:05:10,800 --> 01:05:12,720
Speaker 2: sustain and have your own.

1257
01:05:12,720 --> 01:05:15,240
Speaker 4: Home it was your strategy multi family homes or just

1258
01:05:15,280 --> 01:05:16,840
Speaker 4: like when you was invested in did you have anything?

1259
01:05:16,920 --> 01:05:21,880
Speaker 2: PARTICULARLY i did it. ALL i looked for. Cherries so for,

1260
01:05:21,920 --> 01:05:25,800
Speaker 2: me the vast part of my portfolio was In harford

1261
01:05:25,800 --> 01:05:29,160
Speaker 2: because when we moved back From california and two thousand and,

1262
01:05:29,160 --> 01:05:32,040
Speaker 2: three to buy a six family was like a million,

1263
01:05:32,080 --> 01:05:36,160
Speaker 2: dollars but the return might have been fifty. Thousand so

1264
01:05:36,200 --> 01:05:38,400
Speaker 2: you're going to lay out all this, money, right and

1265
01:05:39,320 --> 01:05:41,720
Speaker 2: at the end of the year is fifty. Thousand but

1266
01:05:42,040 --> 01:05:45,880
Speaker 2: In hartford you could buy six family and get the same.

1267
01:05:45,920 --> 01:05:50,040
Speaker 2: Return SO i was, Like, yo this is the Way

1268
01:05:50,040 --> 01:05:53,440
Speaker 2: i'm gonna be. At so When i'm started buying multis up, there.

1269
01:05:53,360 --> 01:05:57,320
Speaker 1: So OBVIOUSLY i mean you're not you weren't living. There

1270
01:05:57,320 --> 01:05:59,520
Speaker 1: so did you have to figure out a property management

1271
01:05:59,520 --> 01:06:01,720
Speaker 1: team that like a construction? Team, like did you have

1272
01:06:01,760 --> 01:06:04,520
Speaker 1: to build a real estate team around the?

1273
01:06:04,560 --> 01:06:07,919
Speaker 2: Portfolio so HOW i set it? Up SO i kept

1274
01:06:07,920 --> 01:06:09,880
Speaker 2: that in the. Family so me and my cousin and

1275
01:06:09,920 --> 01:06:13,040
Speaker 2: my dad we did maybe like ninety one hundred renovations

1276
01:06:13,040 --> 01:06:15,560
Speaker 2: of the apartments that we. Had so what our strategy

1277
01:06:15,680 --> 01:06:18,080
Speaker 2: was when we first moved, in what's the first thing

1278
01:06:18,120 --> 01:06:21,320
Speaker 2: that can go wrong plumbing and. Electrical so we upgraded

1279
01:06:21,320 --> 01:06:23,640
Speaker 2: all the plumbing and electrical and then we did, everything you,

1280
01:06:23,680 --> 01:06:26,480
Speaker 2: know did all the cosmetic stuff so that we wouldn't

1281
01:06:26,480 --> 01:06:31,240
Speaker 2: have problems for, ten, fifteen twenty years with with the.

1282
01:06:31,320 --> 01:06:35,080
Speaker 2: Apartments then the second thing in the MULTIS i would

1283
01:06:35,120 --> 01:06:40,840
Speaker 2: always put someone who was, handy so whether it's that

1284
01:06:40,920 --> 01:06:44,240
Speaker 2: lived in the, building And i'd subsidize the, rent either

1285
01:06:44,280 --> 01:06:47,760
Speaker 2: half the rent or no rent at. All because deep

1286
01:06:47,800 --> 01:06:50,280
Speaker 2: in the, hood, right so no, dogs got to keep

1287
01:06:50,280 --> 01:06:51,760
Speaker 2: the dogs out because you know the dope boys is

1288
01:06:51,800 --> 01:06:54,320
Speaker 2: coming with, that right they. Go no, pits no, rots no.

1289
01:06:54,400 --> 01:06:58,560
Speaker 2: Nothing and that's how we were able to maintain and

1290
01:06:58,600 --> 01:07:02,440
Speaker 2: not be absentee because what was important for me in

1291
01:07:02,520 --> 01:07:06,480
Speaker 2: low income was that the people felt vested and people

1292
01:07:06,600 --> 01:07:08,800
Speaker 2: wanted to live next to people that they wanted to

1293
01:07:08,880 --> 01:07:11,600
Speaker 2: live next. To AND i always give, referrals so like

1294
01:07:11,680 --> 01:07:15,040
Speaker 2: for people who would if we had a, Vacancy, yo

1295
01:07:15,120 --> 01:07:18,640
Speaker 2: if you, REFERRED i, gee you have right because now

1296
01:07:18,640 --> 01:07:21,240
Speaker 2: you're going to do the vetting process for. Me, right

1297
01:07:21,280 --> 01:07:23,560
Speaker 2: because once, again people want to live next to people

1298
01:07:23,600 --> 01:07:25,880
Speaker 2: they want to. Live so you'll call your, cousin or

1299
01:07:25,920 --> 01:07:28,400
Speaker 2: you'll call a guy at. Work you know my. Landlord he's.

1300
01:07:28,440 --> 01:07:30,800
Speaker 2: Good you know he takes care to exterminate is all those.

1301
01:07:30,800 --> 01:07:32,960
Speaker 2: Things so that's what work that we were able to

1302
01:07:33,160 --> 01:07:36,520
Speaker 2: manage one hundred and thirty units without a management. Company

1303
01:07:37,640 --> 01:07:40,280
Speaker 2: that's why that's. It, Man SO befo WE.

1304
01:07:40,400 --> 01:07:43,200
Speaker 4: RAP i just want to give you. Opportunity anybody that's

1305
01:07:43,200 --> 01:07:45,280
Speaker 4: going to get this, book what can what can they

1306
01:07:45,320 --> 01:07:47,560
Speaker 4: expect to get out of? It what do you want

1307
01:07:47,600 --> 01:07:48,240
Speaker 4: them to get out of.

1308
01:07:48,280 --> 01:07:52,360
Speaker 2: It what's most important for me and putting this together

1309
01:07:52,560 --> 01:07:54,640
Speaker 2: is pretty much IF i can do, what you can

1310
01:07:54,680 --> 01:07:59,240
Speaker 2: do it, Too like it's really important to meet people

1311
01:07:59,240 --> 01:08:04,080
Speaker 2: where they're at and putting this. TOGETHER i realized that

1312
01:08:04,520 --> 01:08:08,760
Speaker 2: it was important for me in my journey to like

1313
01:08:08,800 --> 01:08:11,120
Speaker 2: what we were talking about the, music to put together

1314
01:08:11,160 --> 01:08:14,160
Speaker 2: a piece of literature that people are going to have

1315
01:08:14,160 --> 01:08:16,439
Speaker 2: an opportunity or roadmap to figure. Out, Like, YO i

1316
01:08:16,439 --> 01:08:19,120
Speaker 2: don't like this. Job what DO i? Do? Yo you know?

1317
01:08:19,160 --> 01:08:21,960
Speaker 2: WHAT i just gratituated. College what DO i? Do? Yo

1318
01:08:21,960 --> 01:08:24,479
Speaker 2: i'm a MANAGER. CEO i don't know how to connect

1319
01:08:24,520 --> 01:08:26,640
Speaker 2: with my. Staff what DO i? Do you know? What

1320
01:08:26,760 --> 01:08:29,599
Speaker 2: i'm trying to figure out my? Spirituality what DO i? Do?

1321
01:08:29,800 --> 01:08:31,960
Speaker 2: Well i've been through a lot of those. Things so

1322
01:08:32,000 --> 01:08:34,599
Speaker 2: anyone picking this, up this this will be a great

1323
01:08:34,600 --> 01:08:36,760
Speaker 2: opportunity you to figure, Out, Like, yo you know, what

1324
01:08:37,120 --> 01:08:39,679
Speaker 2: IF i make a little few adjustments or some, PIVOTS

1325
01:08:40,160 --> 01:08:40,720
Speaker 2: i can do it.

1326
01:08:40,720 --> 01:08:45,040
Speaker 4: Too here you have, it ladies and gentlemen on. Impact

1327
01:08:45,200 --> 01:08:47,400
Speaker 4: it is right there By. Minnie where can they get?

1328
01:08:47,400 --> 01:08:48,080
Speaker 2: It? Yo?

1329
01:08:48,160 --> 01:08:53,360
Speaker 1: Wherever books are so amaz, Fact SO i actually purchased

1330
01:08:53,360 --> 01:08:55,600
Speaker 1: the book even though you know your people sent it

1331
01:08:55,600 --> 01:08:58,640
Speaker 1: over and gifted. IT i wanted to support, obviously because you,

1332
01:08:58,640 --> 01:09:01,400
Speaker 1: know we've had talks about this book coming and SO

1333
01:09:01,800 --> 01:09:03,920
Speaker 1: i anticipated it and ONCE i saw that it came,

1334
01:09:03,960 --> 01:09:05,880
Speaker 1: OUT i was proud to be a part of the

1335
01:09:06,600 --> 01:09:09,880
Speaker 1: number one making it number. One so congratulations to, you my.

1336
01:09:09,880 --> 01:09:12,080
Speaker 1: Brother this is this is important. Piece thank, you thank.

1337
01:09:12,120 --> 01:09:13,759
Speaker 2: You this will be on the book standing over here

1338
01:09:13,880 --> 01:09:20,799
Speaker 2: at THE uyl. Headquarters, yes, yeah the. HEADQUARTERS i made, it.

1339
01:09:21,760 --> 01:09:24,360
Speaker 4: That is a. Fact thank you for joining. Us we'll

1340
01:09:24,400 --> 01:09:27,280
Speaker 4: see you at one other, event probably art. Bods oh

1341
01:09:27,360 --> 01:09:28,960
Speaker 4: before we, leave talk about your. Event you got an

1342
01:09:28,960 --> 01:09:29,479
Speaker 4: event coming up?

1343
01:09:29,560 --> 01:09:32,639
Speaker 2: Right oh yeah, yeah, yeah yeah. Yeah it's Your time,

1344
01:09:32,840 --> 01:09:36,320
Speaker 2: conference which is actually the live version of the book in.

1345
01:09:36,520 --> 01:09:39,840
Speaker 2: Essence So i'm gonna Do Martin Luther king weekend twenty twenty,

1346
01:09:39,880 --> 01:09:44,200
Speaker 2: three four. Days we're gonna do two days, auditions so

1347
01:09:44,240 --> 01:09:46,599
Speaker 2: we have some cats come out and perform in front

1348
01:09:46,600 --> 01:09:50,160
Speaker 2: of some really heavy label. Individuals then we're gonna have

1349
01:09:50,160 --> 01:09:52,800
Speaker 2: two days of. Conference, saturday we'll do the hosts of

1350
01:09:52,840 --> 01:09:55,720
Speaker 2: different kinds of, things you, know real, estate how to

1351
01:09:55,720 --> 01:09:59,639
Speaker 2: get hot In, Charlotte we'll do the state, planning we'll do,

1352
01:10:00,200 --> 01:10:02,400
Speaker 2: Crypto we're gonna do all of those different kinds of

1353
01:10:02,400 --> 01:10:04,880
Speaker 2: things from some of the people That i've met doing this.

1354
01:10:05,000 --> 01:10:08,200
Speaker 2: Journey and then at the end On, sunday we're gonna

1355
01:10:08,240 --> 01:10:10,360
Speaker 2: give away ten thousand dollars to someone to bet on.

1356
01:10:10,439 --> 01:10:14,360
Speaker 2: Themselves so super excited about. That it's your, Town it's

1357
01:10:14,439 --> 01:10:15,200
Speaker 2: Your time.

1358
01:10:15,680 --> 01:10:17,479
Speaker 4: Is Sher ton W are you gonna get? Tickets?

1359
01:10:17,600 --> 01:10:19,679
Speaker 2: Yo we can go to Either Bennie pew dot com

1360
01:10:19,840 --> 01:10:23,040
Speaker 2: Or it's Your time conference dot com and.

1361
01:10:23,160 --> 01:10:24,639
Speaker 4: You have ladies and Gentlemen Troy.

1362
01:10:24,640 --> 01:10:27,360
Speaker 1: HOUSEKEEPING I, Yeah shout to everybody on patreon dot, Com

1363
01:10:27,479 --> 01:10:30,120
Speaker 1: shout to all our earners on Eyl, university and shout

1364
01:10:30,120 --> 01:10:33,160
Speaker 1: everybody that's supporting the merch shot he's got on that

1365
01:10:33,160 --> 01:10:35,840
Speaker 1: that's my favorite. One, actually that's an Exclusive Orange orange.

1366
01:10:36,000 --> 01:10:38,920
Speaker 1: Ic that's That New york, Name New york Met. Orange you,

1367
01:10:38,920 --> 01:10:41,679
Speaker 1: KNOW i got that joke of purple. On so stop playing.

1368
01:10:41,720 --> 01:10:45,080
Speaker 1: Yourself go support my Brother Benny pugh on Pat go

1369
01:10:45,240 --> 01:10:46,320
Speaker 1: do that, now don't play.

1370
01:10:46,320 --> 01:10:48,080
Speaker 2: Yourself this is one of those things that you can

1371
01:10:48,120 --> 01:10:50,920
Speaker 2: reward yourself. With, again congratulations to you on the.

1372
01:10:50,960 --> 01:10:53,240
Speaker 1: Book, MAN a long time, coming And i'm happy that

1373
01:10:53,320 --> 01:10:54,360
Speaker 1: we got to sit down and get this.

1374
01:10:54,439 --> 01:10:57,240
Speaker 2: Done. Man MAN i appreciate it a long time. Coming thank. Y'all, yeah,

1375
01:10:57,320 --> 01:10:58,000
Speaker 2: yeah yeah.

1376
01:10:57,800 --> 01:11:00,160
Speaker 4: You, brother all, Right, god thank you for. Rocking we'll

1377
01:11:00,160 --> 01:11:00,599
Speaker 4: see you next.

1378
01:11:00,600 --> 01:11:00,800
Speaker 2: Week.

1379
01:11:00,840 --> 01:11:01,960
Speaker 4: Peace, Peace.

1380
01:11:03,960 --> 01:11:09,160
Speaker 3: My graduates from my school being force back drop Drop

1381
01:11:09,800 --> 01:11:10,640
Speaker 3: mike drop.

1382
01:11:12,000 --> 01:11:12,560
Speaker 2: Droft.

1383
01:11:22,720 --> 01:11:26,519
Speaker 6: An illegal alien From guatemala charged with raping a child In.

1384
01:11:26,560 --> 01:11:31,000
Speaker 6: Massachusetts AN ms thirteen gang member From Al salvador accused

1385
01:11:31,040 --> 01:11:35,120
Speaker 6: of murdering A texas man Of venezuelan charged with filming

1386
01:11:35,160 --> 01:11:38,960
Speaker 6: and selling child pornography In. Michigan these are just some

1387
01:11:39,080 --> 01:11:42,759
Speaker 6: of the heinous migrant criminals caught because Of President DONALD.

1388
01:11:42,840 --> 01:11:43,360
Speaker 4: J trump's.

1389
01:11:43,439 --> 01:11:47,280
Speaker 6: Leadership I'm Christy, noman The United States secretary Of Homeland.

1390
01:11:47,320 --> 01:11:51,800
Speaker 6: Security Under President, trump attempted illegal border crossings are at

1391
01:11:51,840 --> 01:11:55,439
Speaker 6: the lowest levels ever, recorded and over one hundred thousand

1392
01:11:55,439 --> 01:11:58,920
Speaker 6: illegal aliens have been. Arrested if you are here, illegally

1393
01:11:59,439 --> 01:12:02,880
Speaker 6: your next you will be fine nearly one thousand dollars a,

1394
01:12:02,960 --> 01:12:07,160
Speaker 6: day imprisoned and. Deported you will never. Return but if

1395
01:12:07,200 --> 01:12:10,559
Speaker 6: you register using OUR cbp home app and leave, now

1396
01:12:10,920 --> 01:12:14,920
Speaker 6: you could be allowed to return. Legally do what's. Right leave.

1397
01:12:15,080 --> 01:12:20,040
Speaker 6: Now Under President, Trump america's, laws border and families will be.

1398
01:12:20,120 --> 01:12:22,759
Speaker 2: Protected sponsored by The United States department Of Homeland, security