1 00:00:00,840 --> 00:00:05,920 Speaker 1: Welcome to Fitness Disrupted, a production of I Heart Radio. 2 00:00:11,960 --> 00:00:18,639 Speaker 1: I am Tom Holland, and this is Fitness Disrupted. I 3 00:00:18,800 --> 00:00:22,919 Speaker 1: say it all the time I've written about it is 4 00:00:22,960 --> 00:00:28,200 Speaker 1: a line I use frequently for good reason. If your 5 00:00:28,200 --> 00:00:31,920 Speaker 1: car breaks down, do you take it to a trained 6 00:00:32,040 --> 00:00:39,239 Speaker 1: mechanic with years of education and experience, or do you 7 00:00:39,320 --> 00:00:45,400 Speaker 1: take it to a celebrity. When I first started this podcast, 8 00:00:46,040 --> 00:00:50,400 Speaker 1: that was a big part of the thirty second and 9 00:00:50,479 --> 00:00:54,240 Speaker 1: sixty two intros that I recorded for the show. It's 10 00:00:54,480 --> 00:01:00,880 Speaker 1: everything that this show is about. For good reason. You 11 00:01:00,920 --> 00:01:08,360 Speaker 1: are if you follow those people putting your most important asset, 12 00:01:08,959 --> 00:01:17,759 Speaker 1: your health, in the hands of a celebrity. Why, well, 13 00:01:18,680 --> 00:01:26,000 Speaker 1: we know why, and you have to stop. Are there 14 00:01:26,200 --> 00:01:35,080 Speaker 1: occasionally celebrities that have good advice? Occasionally exception to the rule, 15 00:01:38,600 --> 00:01:40,840 Speaker 1: And that's what today shows about. And we have a study. 16 00:01:42,040 --> 00:01:45,160 Speaker 1: We have a study nutritional analysis of foods and beverages 17 00:01:45,240 --> 00:01:51,160 Speaker 1: posted in social media accounts of highly followed celebrities. Could 18 00:01:51,200 --> 00:01:54,280 Speaker 1: not believe when I saw this come out super recent, 19 00:01:54,320 --> 00:02:00,600 Speaker 1: couple of days ago. Awesome. Is it a fixed studied? 20 00:02:00,680 --> 00:02:05,960 Speaker 1: Not even close? But it it's a start. It's a 21 00:02:06,120 --> 00:02:10,520 Speaker 1: great start. If you're listening to this podcast. You're already 22 00:02:10,560 --> 00:02:16,960 Speaker 1: on the right track. You're on the right track. As 23 00:02:17,400 --> 00:02:19,840 Speaker 1: I also say frequently, I have a unique set of 24 00:02:19,840 --> 00:02:28,200 Speaker 1: skills in this industry. It's a crazy industry where the 25 00:02:28,280 --> 00:02:32,919 Speaker 1: vast majority of people don't have any education in this industry. 26 00:02:32,960 --> 00:02:36,519 Speaker 1: And then there's a fine line between the education and 27 00:02:36,560 --> 00:02:41,560 Speaker 1: the practical experience. And you need someone who's got all 28 00:02:41,600 --> 00:02:45,680 Speaker 1: of the above when it comes to truly giving you 29 00:02:45,840 --> 00:02:50,560 Speaker 1: information that you can use and make part of your life. 30 00:02:52,040 --> 00:02:58,200 Speaker 1: And so again, let's go back to the celebrities. Why 31 00:02:58,400 --> 00:03:03,399 Speaker 1: are you listening to celebrities with the health and wellness 32 00:03:03,440 --> 00:03:06,720 Speaker 1: advice their health and wellness advice and we're talking products 33 00:03:06,760 --> 00:03:16,760 Speaker 1: and programs and supplements an advice. What qualifications do they have? 34 00:03:17,120 --> 00:03:19,960 Speaker 1: That's what you should be asking first and foremost whenever 35 00:03:21,040 --> 00:03:26,960 Speaker 1: you are taking health and wellness advice from someone. And so, 36 00:03:27,200 --> 00:03:33,000 Speaker 1: what is the obvious reason? Many people? Most people take 37 00:03:33,040 --> 00:03:36,600 Speaker 1: advice from those people because they look good? Because they 38 00:03:36,640 --> 00:03:46,520 Speaker 1: look good, did they work to achieve that? And if 39 00:03:46,520 --> 00:03:48,520 Speaker 1: they did work to achieve that, did they do it 40 00:03:48,520 --> 00:03:52,040 Speaker 1: in a healthy way? And if they did work to 41 00:03:52,080 --> 00:03:56,120 Speaker 1: achieve that, are they healthy? Because just because you're skinny 42 00:03:56,400 --> 00:04:00,520 Speaker 1: or just because you look good doesn't tell the story 43 00:04:00,560 --> 00:04:04,640 Speaker 1: of what's going on inside, especially for women and what 44 00:04:04,720 --> 00:04:09,400 Speaker 1: comes to men oftentimes with celebrities, especially action stars and 45 00:04:09,400 --> 00:04:12,720 Speaker 1: people like that. Yes, there are performance enhancing drugs that 46 00:04:12,760 --> 00:04:16,080 Speaker 1: are are used. I've worked with those clients over the years. 47 00:04:16,400 --> 00:04:21,520 Speaker 1: Didn't recommend those things, but I saw it, of course, 48 00:04:22,560 --> 00:04:26,080 Speaker 1: and it never ceases to amaze me when people say, 49 00:04:27,560 --> 00:04:33,320 Speaker 1: how do you know that guy's on steroids? Anyway, what 50 00:04:33,960 --> 00:04:35,920 Speaker 1: a great study to talk about. So I'm just gonna 51 00:04:35,960 --> 00:04:39,039 Speaker 1: break this down. That's what today's podcast about. Quick breakdown 52 00:04:39,160 --> 00:04:43,040 Speaker 1: of an awesome start when it comes to celebrities and 53 00:04:43,120 --> 00:04:45,880 Speaker 1: wellness and what they're putting out there on social media. 54 00:04:46,200 --> 00:04:49,159 Speaker 1: Nutritional analysis of food and beverages posted in social media 55 00:04:49,200 --> 00:04:54,920 Speaker 1: accounts of highly followed celebrities. This was January two, just 56 00:04:55,120 --> 00:04:59,360 Speaker 1: came out in jama Network Open, and that's where I'm 57 00:04:59,360 --> 00:05:12,720 Speaker 1: gonna talk about right after this quick break. Yeah, I 58 00:05:12,920 --> 00:05:15,480 Speaker 1: could not have been more excited to see this study 59 00:05:15,520 --> 00:05:18,360 Speaker 1: come out and said, putting aside the topics I have 60 00:05:18,560 --> 00:05:21,360 Speaker 1: lined up, and that's what I love about this podcast 61 00:05:21,800 --> 00:05:25,080 Speaker 1: is I want to be timely. Yes, just about all 62 00:05:25,120 --> 00:05:26,920 Speaker 1: the topics are going to be ever green. Which means 63 00:05:26,920 --> 00:05:30,400 Speaker 1: you can listen to the show whenever and take that advice. 64 00:05:31,040 --> 00:05:34,200 Speaker 1: But I also wanted to be timely. In other words, 65 00:05:35,279 --> 00:05:39,320 Speaker 1: I can react to things immediately and get them out there. 66 00:05:39,760 --> 00:05:43,200 Speaker 1: Three shows a week. That's a lot. Most people don't 67 00:05:43,200 --> 00:05:46,520 Speaker 1: do that. I love it, I love it, and I 68 00:05:46,640 --> 00:05:54,400 Speaker 1: love this study Nutritional analysis of foods and beverages posted 69 00:05:54,480 --> 00:06:00,520 Speaker 1: in social media accounts of highly followed celebrities So again, 70 00:06:00,680 --> 00:06:07,840 Speaker 1: JAMA Network, Open, January two. The present study systematically quantified 71 00:06:07,960 --> 00:06:12,880 Speaker 1: the nutritional quality of fifty one hundred and eighty foods 72 00:06:12,920 --> 00:06:18,240 Speaker 1: and beverages posted on Instagram by h one highly followed athletes, actors, actresses, 73 00:06:18,640 --> 00:06:25,680 Speaker 1: television personalities, and music artists. This is important. Again, I'm 74 00:06:25,680 --> 00:06:28,080 Speaker 1: gonna give you the basics of this study because you 75 00:06:28,120 --> 00:06:30,880 Speaker 1: need to hear it over and over and over again again. 76 00:06:30,920 --> 00:06:33,200 Speaker 1: If you're listening to this podcast, you're also you're way 77 00:06:33,200 --> 00:06:36,080 Speaker 1: ahead of the curve, your way ahead of the curve. 78 00:06:38,000 --> 00:06:41,520 Speaker 1: But it's also fodder you can use for your friends 79 00:06:41,800 --> 00:06:47,039 Speaker 1: and those who follow these celebrities and their programs. And 80 00:06:47,160 --> 00:06:50,920 Speaker 1: let me cut to the chase. Do those celebrities give 81 00:06:50,920 --> 00:06:54,160 Speaker 1: a darn about your health and wellness? Or are they 82 00:06:54,200 --> 00:07:02,279 Speaker 1: just pocketing a humongous paycheck by putting out these products 83 00:07:02,320 --> 00:07:09,320 Speaker 1: and potions and supplements and programs that they didn't use, 84 00:07:10,320 --> 00:07:15,080 Speaker 1: probably at all, and don't use. And even if they 85 00:07:15,240 --> 00:07:21,280 Speaker 1: do use any of those things, did it get them 86 00:07:21,320 --> 00:07:24,440 Speaker 1: where they are? How they look, how they feel, how 87 00:07:24,480 --> 00:07:31,240 Speaker 1: healthy they are? Probably not? But you you know that 88 00:07:31,320 --> 00:07:33,720 Speaker 1: deep down? People know that, deep down, yet they still 89 00:07:34,800 --> 00:07:38,280 Speaker 1: they still followed enough enough, this is too important. Okay, 90 00:07:38,440 --> 00:07:41,720 Speaker 1: let's just get to the the nitty gritty of this 91 00:07:42,840 --> 00:07:45,840 Speaker 1: cool study. And we need so many more like this, 92 00:07:46,040 --> 00:07:48,120 Speaker 1: and you're not gonna see it in many places, not 93 00:07:48,240 --> 00:07:53,040 Speaker 1: like most of the other clickbait type things. So celebrities 94 00:07:53,080 --> 00:07:56,560 Speaker 1: what they thanks to social media? And I talked about 95 00:07:56,560 --> 00:07:59,560 Speaker 1: it so frequently here because I have been fortunate to 96 00:07:59,680 --> 00:08:02,600 Speaker 1: have been in this industry and seeing the whole change. 97 00:08:03,120 --> 00:08:07,320 Speaker 1: You know, Yeah, I'm in my fifties. When I started 98 00:08:07,360 --> 00:08:12,320 Speaker 1: in this industry, no Internet, no social media, and so 99 00:08:12,760 --> 00:08:18,400 Speaker 1: you got your bad information from TV when it came 100 00:08:18,480 --> 00:08:21,680 Speaker 1: to the potions and products and things. And it still exists, 101 00:08:24,040 --> 00:08:30,240 Speaker 1: but now it's on your phone and it's accessible to 102 00:08:30,320 --> 00:08:33,280 Speaker 1: everyone in so many ways, and they are still trying. 103 00:08:34,360 --> 00:08:36,280 Speaker 1: And there there's certain restrictions. I don't want to get 104 00:08:36,320 --> 00:08:40,440 Speaker 1: into the specifics of the legal side of advertising and 105 00:08:40,559 --> 00:08:43,679 Speaker 1: products and foods and kids and all the stuff when 106 00:08:43,720 --> 00:08:49,960 Speaker 1: it comes to unhealthy just yeah, foods and programs that 107 00:08:49,960 --> 00:08:54,320 Speaker 1: are being pushed to everyone on TV. But now there's 108 00:08:54,360 --> 00:08:59,600 Speaker 1: the wild West of social media and it's in your hand, 109 00:09:01,040 --> 00:09:04,480 Speaker 1: and parents can't really monitor what their kids are seeing 110 00:09:04,559 --> 00:09:07,120 Speaker 1: to the extent that you could with TV. And so 111 00:09:07,320 --> 00:09:08,840 Speaker 1: it's a whole new problem when it comes to our 112 00:09:08,880 --> 00:09:14,360 Speaker 1: health and well being, and celebrities and influencers even worse 113 00:09:19,760 --> 00:09:23,360 Speaker 1: are making it even worse. So great study here we go. 114 00:09:23,880 --> 00:09:27,040 Speaker 1: Let's just say to get it started. Celebrities and influencers 115 00:09:27,040 --> 00:09:28,840 Speaker 1: and all those people, what do they do. They post 116 00:09:28,840 --> 00:09:32,320 Speaker 1: a hybrid of sponsored posts and personal posts that feature 117 00:09:32,320 --> 00:09:36,680 Speaker 1: foods and beverages. And this is really important as authentic 118 00:09:36,840 --> 00:09:40,679 Speaker 1: aspects of daily life. That's right in this study. I 119 00:09:40,760 --> 00:09:44,480 Speaker 1: love that they have that line hybrid of sponsored posts 120 00:09:44,480 --> 00:09:46,040 Speaker 1: and personal posts. And by the way, I'm going to 121 00:09:46,080 --> 00:09:51,240 Speaker 1: talk about the sponsor part. Yeah, you're supposed to f 122 00:09:51,400 --> 00:09:54,920 Speaker 1: d a taget certain ways, and I would argue this 123 00:09:55,000 --> 00:09:58,160 Speaker 1: is a flaw in this study is they talk about 124 00:09:58,160 --> 00:10:02,920 Speaker 1: the sponsored posts versus uns answered posts. Um, there are 125 00:10:03,040 --> 00:10:06,160 Speaker 1: so many people I know, many of them I see 126 00:10:06,160 --> 00:10:09,920 Speaker 1: it daily who are not tagging their posts as sponsored. 127 00:10:10,080 --> 00:10:13,640 Speaker 1: And even if they do, does it make a difference. 128 00:10:15,000 --> 00:10:20,120 Speaker 1: Does anyone read that or care about hashtag ad or 129 00:10:20,120 --> 00:10:22,560 Speaker 1: do you care that? And I'm not gonna it's just 130 00:10:22,600 --> 00:10:24,640 Speaker 1: about to use a celebrity's name. I'm gonna try to 131 00:10:24,640 --> 00:10:30,679 Speaker 1: avoid it this entire podcast, as I normally do. Does 132 00:10:30,679 --> 00:10:34,880 Speaker 1: it matter to the millions and millions of followers of 133 00:10:34,960 --> 00:10:39,040 Speaker 1: some of these celebrities whether or not it's sponsored quote unquote, 134 00:10:39,800 --> 00:10:43,000 Speaker 1: And so that's a part of this study that I 135 00:10:43,040 --> 00:10:47,040 Speaker 1: would argue again is flawed because they differentiate between sponsored 136 00:10:47,040 --> 00:10:49,600 Speaker 1: and non sponsored posts. I think that's irrelevant at this 137 00:10:49,600 --> 00:10:52,800 Speaker 1: point in time. Is the FDA really monitoring all of 138 00:10:52,840 --> 00:10:57,080 Speaker 1: these accounts and and you know, going after those who 139 00:10:57,120 --> 00:11:02,880 Speaker 1: don't come on? It's not not a chance. Okay, getting 140 00:11:02,880 --> 00:11:06,400 Speaker 1: worked up already. So what are the methods? They selected 141 00:11:06,400 --> 00:11:10,320 Speaker 1: two hundred of the most popular athletes, music artists, actors, 142 00:11:10,400 --> 00:11:13,679 Speaker 1: actresses and television personalities. How did they do that? And 143 00:11:13,720 --> 00:11:15,640 Speaker 1: this is a UK study, by the way, They looked 144 00:11:15,640 --> 00:11:19,480 Speaker 1: at four different lists. This is kind of cool. ESPN's 145 00:11:19,640 --> 00:11:24,200 Speaker 1: two thousand and eighteen World Fame one hundred two thousand 146 00:11:24,280 --> 00:11:28,760 Speaker 1: and eighteen Billboard Year and Top one hundred Artists two 147 00:11:28,760 --> 00:11:34,160 Speaker 1: thousand eighteen. Internet Movie Database IMDb one hundred Most in 148 00:11:34,160 --> 00:11:38,400 Speaker 1: Demand Actors and Actresses, and finally, Track Analytics most followed 149 00:11:38,440 --> 00:11:41,720 Speaker 1: profiles on the platform. Kind of cool. So you've got 150 00:11:42,080 --> 00:11:48,920 Speaker 1: your music, your athletes, your actors, actresses, and TV personalities. Okay, 151 00:11:49,120 --> 00:11:52,160 Speaker 1: the ESPN World Fame one hundred, lest Billboard Year end list, 152 00:11:52,240 --> 00:11:55,720 Speaker 1: and i m dB lists. Uh, they've been used before 153 00:11:55,760 --> 00:11:59,880 Speaker 1: in prior research to identify influential celebrities. Songs are movie 154 00:12:00,000 --> 00:12:04,160 Speaker 1: these and track Analytics provides updated follower counts for highly 155 00:12:04,200 --> 00:12:06,719 Speaker 1: followed social media accounts. So these lists have been to 156 00:12:06,800 --> 00:12:08,960 Speaker 1: use it before. It doesn't really matter. They're looking at 157 00:12:08,960 --> 00:12:13,760 Speaker 1: people who have huge followings celebrities, and I would say 158 00:12:13,800 --> 00:12:18,280 Speaker 1: this too, they're not talking about that whole other category 159 00:12:18,400 --> 00:12:21,120 Speaker 1: that just takes my breath away. As you might have 160 00:12:21,200 --> 00:12:28,360 Speaker 1: just heard the influencer. Holy cow, is that a problem. 161 00:12:28,400 --> 00:12:33,679 Speaker 1: And again, let me just say, whenever including this show, 162 00:12:34,320 --> 00:12:36,720 Speaker 1: you know you probably read what the show is about, 163 00:12:36,800 --> 00:12:39,560 Speaker 1: and if you've listened to prior podcasts, know some of 164 00:12:39,600 --> 00:12:43,199 Speaker 1: my history and education and experience. I'm proud of that. 165 00:12:43,240 --> 00:12:45,760 Speaker 1: I've worked really hard for it, and it's to help you. 166 00:12:47,120 --> 00:12:52,040 Speaker 1: But when you're getting a product pushed to you health 167 00:12:52,080 --> 00:12:58,239 Speaker 1: and wellness or advice, ask yourself, what is this person's credentials? 168 00:12:58,880 --> 00:13:01,240 Speaker 1: Is it how they look, how many followers they have? 169 00:13:03,480 --> 00:13:05,800 Speaker 1: I can't tell you, and I can tell you, and 170 00:13:05,840 --> 00:13:08,840 Speaker 1: I've said many times, how many times I look at 171 00:13:08,840 --> 00:13:12,720 Speaker 1: a workout routine of someone on social media that they're 172 00:13:12,720 --> 00:13:17,120 Speaker 1: pushing to you that they didn't use to get the 173 00:13:17,160 --> 00:13:24,400 Speaker 1: physique they have, That it's their genetics. Sure, some of them, 174 00:13:24,440 --> 00:13:29,000 Speaker 1: some of them did some work. We could go case 175 00:13:29,040 --> 00:13:36,000 Speaker 1: by case basis people, but the vast majority of them 176 00:13:36,200 --> 00:13:39,439 Speaker 1: have a really good genetic profile. As we say in 177 00:13:39,480 --> 00:13:41,600 Speaker 1: the industry, if you want to be a great athlete, 178 00:13:41,640 --> 00:13:44,760 Speaker 1: pick your parents correctly. Some truth to that. Obviously, you 179 00:13:44,760 --> 00:13:47,320 Speaker 1: can work hard and you know, topic for another day, 180 00:13:48,679 --> 00:13:51,600 Speaker 1: But there are far too many people who did next 181 00:13:51,640 --> 00:13:55,560 Speaker 1: to nothing to achieve that physical appearance. And I will 182 00:13:55,640 --> 00:14:00,280 Speaker 1: constantly come back to because it is so important. How 183 00:14:00,320 --> 00:14:05,200 Speaker 1: many of those who look good have major issues with 184 00:14:05,240 --> 00:14:11,400 Speaker 1: their health, with osteoporosis, with yes, eating disorders and things 185 00:14:11,440 --> 00:14:15,240 Speaker 1: like that. You don't see that you don't see that 186 00:14:16,040 --> 00:14:18,200 Speaker 1: and that's really important and you don't hear that enough. 187 00:14:19,480 --> 00:14:24,360 Speaker 1: All right, the data was collected, The data were collected 188 00:14:24,760 --> 00:14:28,400 Speaker 1: of that data were collected from May two nine to 189 00:14:28,760 --> 00:14:34,440 Speaker 1: March and the characteristics of these celebrities, they broke them down. 190 00:14:34,440 --> 00:14:37,360 Speaker 1: They looked at two hundred, ended up being a eighty one. 191 00:14:37,440 --> 00:14:42,520 Speaker 1: They included sixty six actors, actresses and TV personalities, sixty 192 00:14:42,520 --> 00:14:47,800 Speaker 1: four music artists, and fifty one athletes. Two were male 193 00:14:48,040 --> 00:14:51,600 Speaker 1: and seventy nine were female. This kind of interesting median 194 00:14:51,760 --> 00:14:55,200 Speaker 1: age was thirty two, but they ranged in age from 195 00:14:55,280 --> 00:14:59,640 Speaker 1: seventeen all the way up to seventy three. And let 196 00:14:59,640 --> 00:15:03,280 Speaker 1: me me say this as well. You know, are you 197 00:15:03,280 --> 00:15:05,680 Speaker 1: gonna take your health advice from an eighteen year old 198 00:15:06,360 --> 00:15:09,480 Speaker 1: year old twenty two year old? I am gonna err 199 00:15:09,480 --> 00:15:11,480 Speaker 1: on the side of I want that seventy three year 200 00:15:11,480 --> 00:15:15,000 Speaker 1: old's advice. I'm gonna start there not to say that 201 00:15:15,040 --> 00:15:18,880 Speaker 1: we dismiss, but how much education and experience do you 202 00:15:18,880 --> 00:15:21,600 Speaker 1: have an eighteen And I love that you're gonna see 203 00:15:21,640 --> 00:15:24,880 Speaker 1: I I started to see more like tweets and things 204 00:15:24,880 --> 00:15:27,800 Speaker 1: like that from people saying this very thing. So people 205 00:15:27,840 --> 00:15:30,680 Speaker 1: are getting it, like show me. The sixty year old 206 00:15:31,200 --> 00:15:34,360 Speaker 1: who's out doing it, looking good, feeling good, has the 207 00:15:34,400 --> 00:15:40,000 Speaker 1: health you know of someone many years younger. And so 208 00:15:40,840 --> 00:15:44,520 Speaker 1: that's another factor to take into account. All right, this 209 00:15:44,600 --> 00:15:48,920 Speaker 1: is really important. Did I say, by the way, this Instagram, 210 00:15:49,520 --> 00:15:51,840 Speaker 1: I'm not even sure I did. I don't think I did. 211 00:15:52,320 --> 00:15:55,160 Speaker 1: This is an Instagram where the posts. Okay, there's so 212 00:15:55,160 --> 00:15:57,520 Speaker 1: many different ways to, you know, put your stuff out 213 00:15:57,520 --> 00:16:00,880 Speaker 1: there in social media. So this is in Stagram, which, 214 00:16:01,000 --> 00:16:03,800 Speaker 1: let me give you a quick stats as we speak, 215 00:16:03,960 --> 00:16:08,400 Speaker 1: more than five hundred million daily active users, including seventy 216 00:16:09,200 --> 00:16:18,080 Speaker 1: teams in the US seventy two relatively unregulated NonStop. I 217 00:16:18,120 --> 00:16:20,080 Speaker 1: got a twelve year old and fifteen year old, and 218 00:16:20,120 --> 00:16:26,440 Speaker 1: I see it. It's it's frustrating and it's scary, and 219 00:16:26,880 --> 00:16:31,160 Speaker 1: I'll leave it at that. At the time of data collection, 220 00:16:31,400 --> 00:16:34,360 Speaker 1: these one hundred and eighty one celebrities had a total 221 00:16:34,600 --> 00:16:45,080 Speaker 1: of five point seven billion followers people five point seven billion. 222 00:16:45,720 --> 00:16:51,640 Speaker 1: Let's go back to TV advertising. You were reaching five 223 00:16:51,720 --> 00:16:56,480 Speaker 1: point seven billion people with a d eighty one people 224 00:16:57,680 --> 00:17:00,640 Speaker 1: in this way? Is that you can't even compare it. 225 00:17:01,760 --> 00:17:06,560 Speaker 1: So the reach is insane, and it's daily, and it's 226 00:17:06,600 --> 00:17:08,960 Speaker 1: right now. All right, let me go back to what 227 00:17:09,000 --> 00:17:11,439 Speaker 1: I talked about before. They talk about here in the study, 228 00:17:11,480 --> 00:17:15,080 Speaker 1: sponsored social media posts are paid advertisements, indicated with terms 229 00:17:15,080 --> 00:17:20,119 Speaker 1: such as quote paid advertisement, close quote, hashtag advert, hashtag 230 00:17:20,200 --> 00:17:24,359 Speaker 1: ad sponsored below the post. The Federal Trade Commission regulates 231 00:17:24,359 --> 00:17:27,760 Speaker 1: social media sponsorship disclosures and has cited celebrities for not 232 00:17:27,840 --> 00:17:33,000 Speaker 1: properly disclosing sponsored posts. Really, again, how often how could 233 00:17:33,000 --> 00:17:35,880 Speaker 1: they possibly monitor? And I can't tell you the number 234 00:17:35,880 --> 00:17:39,680 Speaker 1: of times I see posts and whether or not like 235 00:17:39,920 --> 00:17:42,720 Speaker 1: that product is in their hands or in the background 236 00:17:43,320 --> 00:17:46,880 Speaker 1: or they're on it. Let's be honest. This is this 237 00:17:46,960 --> 00:17:53,560 Speaker 1: is relatively ludicrous that there's regulation of social media sponsorship disclosures, 238 00:17:54,760 --> 00:17:57,200 Speaker 1: all right, So I don't want to get too deep 239 00:17:57,200 --> 00:17:59,480 Speaker 1: into it. But the nutrition information, let's just go into 240 00:17:59,520 --> 00:18:02,960 Speaker 1: what they were talking about here, Okay. So they looked 241 00:18:03,000 --> 00:18:07,440 Speaker 1: at three thousand sixty five social media posts containing eight 242 00:18:07,560 --> 00:18:11,320 Speaker 1: total foods as I said earlier, and beverages, and of 243 00:18:11,400 --> 00:18:15,600 Speaker 1: that there was about hundred foods and almost twenty hundred beverages. 244 00:18:16,680 --> 00:18:20,160 Speaker 1: They looked at the quality food ratings, So how did 245 00:18:20,160 --> 00:18:23,399 Speaker 1: they do that? To evaluate nutritional quality? They used to 246 00:18:23,680 --> 00:18:27,280 Speaker 1: establish nutrition rating systems used in the UK advertising law. 247 00:18:27,720 --> 00:18:30,520 Speaker 1: Interesting right, First, as in prior research, they used the 248 00:18:30,640 --> 00:18:34,960 Speaker 1: Nutrient Profile Index to generate nutrition scores from zero being 249 00:18:34,960 --> 00:18:38,240 Speaker 1: the least healthy to one being the healthiest. And they 250 00:18:38,280 --> 00:18:42,320 Speaker 1: based this on the sugar, sodium, energy, saturated fat, fiber, protein, 251 00:18:42,480 --> 00:18:46,280 Speaker 1: and fruit and or vegetables per one hundred grand example 252 00:18:46,400 --> 00:18:49,639 Speaker 1: of the food or beverage. This is interesting. According to 253 00:18:49,800 --> 00:18:53,760 Speaker 1: UK advertising guidelines, foods with NPI scores less than sixty 254 00:18:53,800 --> 00:18:57,240 Speaker 1: four and beverages with scores less than seventy are considered 255 00:18:57,320 --> 00:19:03,960 Speaker 1: less healthy and are unlawful in traditional media advertisements to use. 256 00:19:05,880 --> 00:19:09,240 Speaker 1: So they had a score. Is it perfect? No, but 257 00:19:09,320 --> 00:19:15,680 Speaker 1: it's a great start. It's a great start, and there 258 00:19:15,680 --> 00:19:20,240 Speaker 1: are laws that traditional media has to follow. And even then, 259 00:19:20,320 --> 00:19:23,440 Speaker 1: let me, let's be honest, ridiculous, right, so much work 260 00:19:23,440 --> 00:19:25,239 Speaker 1: that needs to be done. There, too much money, too 261 00:19:25,280 --> 00:19:29,399 Speaker 1: many lobbying dollars and things like that. All right, but 262 00:19:29,480 --> 00:19:32,080 Speaker 1: let's bring it all together. So they had some sort 263 00:19:32,119 --> 00:19:37,480 Speaker 1: of formula to to, you know, figure out the quality 264 00:19:37,560 --> 00:19:44,320 Speaker 1: of these foods and beverages. Pretty well done. And let 265 00:19:44,320 --> 00:19:47,960 Speaker 1: me just say also among beverages, half were alcoholic, no surprise. 266 00:19:48,000 --> 00:19:50,679 Speaker 1: They're followed by coffee and tea, sweetened beverages and water. 267 00:19:51,960 --> 00:19:56,120 Speaker 1: The results, drumroll, please, are you gonna be shocked surprised? 268 00:19:57,240 --> 00:20:00,680 Speaker 1: Results showed that one d and fifty eight of one 269 00:20:01,520 --> 00:20:04,840 Speaker 1: one celebrity social media accounts, which is eighty seven point 270 00:20:06,000 --> 00:20:10,680 Speaker 1: received a less healthy overall food nutrition score, which would 271 00:20:10,720 --> 00:20:15,760 Speaker 1: be unhealthy enough to fail legal youth advertising limits in 272 00:20:15,800 --> 00:20:19,080 Speaker 1: the UK. In beverages, it was a hundred sixty two 273 00:20:19,200 --> 00:20:23,760 Speaker 1: of one celebrity social media accounts less healthy overall beverage 274 00:20:23,840 --> 00:20:29,879 Speaker 1: nutrition score. All right, food and beverage items about and 275 00:20:31,359 --> 00:20:35,480 Speaker 1: hundred received less healthy nutrition scores. It's a star, people, 276 00:20:36,320 --> 00:20:38,399 Speaker 1: it's a start. I love that they did a study 277 00:20:38,800 --> 00:20:45,040 Speaker 1: on something like this. It's self explanatory. But this has 278 00:20:45,080 --> 00:20:50,560 Speaker 1: been the way that exercise products and food products and 279 00:20:50,800 --> 00:20:55,359 Speaker 1: exercise routines and diets have been pushed you for years. 280 00:20:56,240 --> 00:20:59,960 Speaker 1: My celebrities paid a heck of a lot of money 281 00:21:00,480 --> 00:21:06,880 Speaker 1: that never probably touched or consumed the product other than 282 00:21:07,040 --> 00:21:12,240 Speaker 1: during the filming of the commercial or in the taking 283 00:21:12,240 --> 00:21:15,400 Speaker 1: of the picture or whatever it is. And that's really 284 00:21:15,400 --> 00:21:22,720 Speaker 1: important common sense. But now with kids and social media, 285 00:21:23,000 --> 00:21:28,200 Speaker 1: it's so much worse. It's so much worse. And what's 286 00:21:28,200 --> 00:21:32,320 Speaker 1: the conclusion and I will read verbatim. In this cross 287 00:21:32,320 --> 00:21:36,040 Speaker 1: sectional study, most highly followed celebrity social media accounts depicted 288 00:21:36,119 --> 00:21:39,280 Speaker 1: an unhealthy profile of foods and beverages, primarily in non 289 00:21:39,320 --> 00:21:44,199 Speaker 1: sponsored posts. There's where I see Yeah, okay, whatever, you 290 00:21:44,240 --> 00:21:47,680 Speaker 1: don't need that, yeah, in nonsponsor you could make the 291 00:21:47,760 --> 00:21:53,680 Speaker 1: argument even worse. They're really not being watched and by 292 00:21:53,880 --> 00:21:56,000 Speaker 1: not tagging it, if it makes a difference at all, 293 00:21:56,040 --> 00:21:59,480 Speaker 1: which I would argue really doesn't. Now people think it's 294 00:21:59,480 --> 00:22:03,159 Speaker 1: not an ad that's a problem. These results suggest that 295 00:22:03,240 --> 00:22:06,600 Speaker 1: influential depictions of unhealthy food and beverage consumption on social 296 00:22:06,640 --> 00:22:11,960 Speaker 1: media maybe a socio cultural problem. Yes, yes, yes, that 297 00:22:12,080 --> 00:22:20,840 Speaker 1: extends beyond advertisements and sponsorships reinforcing unhealthy consumption norms. Yes, 298 00:22:22,600 --> 00:22:25,200 Speaker 1: all right, final break. When we come back and wrap 299 00:22:25,200 --> 00:22:38,080 Speaker 1: it all up, we'll be right back, and we are 300 00:22:38,119 --> 00:22:41,600 Speaker 1: back talking about a very cool recent study, nutritional analysis 301 00:22:41,640 --> 00:22:43,680 Speaker 1: of foods and beverages posted in social media accounts of 302 00:22:43,720 --> 00:22:46,600 Speaker 1: highly followed celebrities. I love, as I say frequently when 303 00:22:46,640 --> 00:22:51,480 Speaker 1: I cover studies, just you know the titles, They're always cool. 304 00:22:52,080 --> 00:22:54,679 Speaker 1: And I say to my producer, how do we distill 305 00:22:54,760 --> 00:22:59,080 Speaker 1: this down and make it better to post as a 306 00:22:59,119 --> 00:23:02,040 Speaker 1: title for the podcast. Sometimes it's cool just to use 307 00:23:02,080 --> 00:23:06,360 Speaker 1: the title of the study verbatim. Oftentimes it's not. It's 308 00:23:06,400 --> 00:23:08,480 Speaker 1: not going to grab you, and that's part of the problem. 309 00:23:08,520 --> 00:23:10,480 Speaker 1: But the line I love and we'll pull out one 310 00:23:10,480 --> 00:23:13,640 Speaker 1: final time, is that the celebrities are putting these things 311 00:23:13,680 --> 00:23:18,280 Speaker 1: out as authentic aspects of their daily life. Questions to 312 00:23:18,400 --> 00:23:24,040 Speaker 1: ask yourself, do these celebrities actually use the products? Do 313 00:23:24,160 --> 00:23:29,520 Speaker 1: the way they look actually result from using that product 314 00:23:29,600 --> 00:23:35,080 Speaker 1: if they do? And finally, let's forget about how they look. 315 00:23:36,280 --> 00:23:38,960 Speaker 1: How healthy are they? I so want to throw the 316 00:23:39,040 --> 00:23:43,879 Speaker 1: name out of a well known celebrity has a health 317 00:23:43,920 --> 00:23:50,679 Speaker 1: and wellness empire and is horrific in what this person 318 00:23:50,760 --> 00:23:57,320 Speaker 1: puts out there. As far as the advice and the money, yeah, 319 00:23:57,960 --> 00:24:01,200 Speaker 1: they are making even want to give you a pronoun 320 00:24:02,800 --> 00:24:08,040 Speaker 1: doesn't matter, but it matters to me. It matters to me. 321 00:24:08,160 --> 00:24:14,760 Speaker 1: You can sell garbage products in any other realm, in 322 00:24:14,800 --> 00:24:18,560 Speaker 1: my opinion, still wrong, but then you're just out money. 323 00:24:19,080 --> 00:24:25,160 Speaker 1: But as someone who really cares about you living your 324 00:24:25,200 --> 00:24:30,360 Speaker 1: best life, this drives me crazy. They're pocketing and paycheck. 325 00:24:30,960 --> 00:24:32,880 Speaker 1: They already have a great life and they don't need 326 00:24:32,920 --> 00:24:37,320 Speaker 1: that money for sure, these celebrities, and I find that 327 00:24:37,720 --> 00:24:44,239 Speaker 1: absolutely unconscionable. And you're already listening to the show. As 328 00:24:44,240 --> 00:24:45,800 Speaker 1: I said at the start, you're doing the right thing, 329 00:24:45,840 --> 00:24:50,000 Speaker 1: and I'm gonna keep bringing you this information, okay. And 330 00:24:50,000 --> 00:24:53,520 Speaker 1: and let me end with this. We are living in 331 00:24:53,520 --> 00:24:56,760 Speaker 1: a time as I record this podcast, when people are 332 00:24:56,760 --> 00:25:02,480 Speaker 1: being shut down on social media putting out misinformation. Where 333 00:25:02,600 --> 00:25:07,040 Speaker 1: the heck is that for health and wellness? Where the 334 00:25:07,200 --> 00:25:13,600 Speaker 1: heck is that? Because let me say that, so many 335 00:25:13,640 --> 00:25:18,000 Speaker 1: of the quote unquote vulnerable today that are suffering because 336 00:25:18,040 --> 00:25:23,520 Speaker 1: of this pandemic are vulnerable because of what I'm talking about, 337 00:25:25,320 --> 00:25:32,640 Speaker 1: because of the misinformation years and years and decades of misinformation. 338 00:25:33,359 --> 00:25:37,920 Speaker 1: Now you're vulnerable, and that's not okay, But that misinformation 339 00:25:38,200 --> 00:25:43,200 Speaker 1: is everywhere. And some of you are well versed or 340 00:25:43,280 --> 00:25:47,920 Speaker 1: better in the health and wellness knowledge and your health 341 00:25:47,920 --> 00:25:51,680 Speaker 1: and wellness knowledge, and you can differentiate certain things. Most cannot, 342 00:25:51,960 --> 00:25:56,400 Speaker 1: especially kids. So we've got social media, we got celebrities, 343 00:25:56,520 --> 00:26:00,199 Speaker 1: we got misinformation. We have a problem. But you are 344 00:26:00,240 --> 00:26:02,879 Speaker 1: already doing the right thing, and you're listening to the show, 345 00:26:02,960 --> 00:26:07,720 Speaker 1: and I will continue to bring you the unbiased best 346 00:26:07,760 --> 00:26:13,720 Speaker 1: information out there. And I have had and continue to 347 00:26:14,560 --> 00:26:19,000 Speaker 1: receive offers to pitch products and I say, no chance, 348 00:26:19,880 --> 00:26:24,560 Speaker 1: not happening. And again, my wife, you know, she's on 349 00:26:24,760 --> 00:26:29,760 Speaker 1: board with my career obviously, but you know, leave a 350 00:26:29,760 --> 00:26:34,639 Speaker 1: lot of money on the table. And that is fine, absolutely, 351 00:26:34,680 --> 00:26:40,760 Speaker 1: not only fine. It's who I am, and it's the reputation. 352 00:26:41,040 --> 00:26:43,120 Speaker 1: And I want you to know that when I talk 353 00:26:43,160 --> 00:26:46,480 Speaker 1: about anything, it's what I do, it's what I use, 354 00:26:46,680 --> 00:26:50,879 Speaker 1: it's what I believe in, because I want you to 355 00:26:51,080 --> 00:26:55,440 Speaker 1: live your best life. Enough, there you go, cool study, 356 00:26:56,359 --> 00:26:59,160 Speaker 1: don't need to go into it in great depth at all, 357 00:27:00,200 --> 00:27:04,119 Speaker 1: self explanatory, common sense, but we're gonna hammer this home 358 00:27:04,440 --> 00:27:07,320 Speaker 1: over and over. And I'm really glad that they're doing 359 00:27:07,359 --> 00:27:10,520 Speaker 1: studies on this because it needs to be done. All right. 360 00:27:10,920 --> 00:27:14,399 Speaker 1: Thank you for listening, Reach out, questions, comments. Tom h 361 00:27:14,440 --> 00:27:18,960 Speaker 1: Fit is Instagram and Twitter. Tom h Fit direct message me. 362 00:27:19,160 --> 00:27:21,880 Speaker 1: Let me know questions and comments you go to Fitness 363 00:27:21,920 --> 00:27:24,560 Speaker 1: Disrupted dot com as well email me through the site. 364 00:27:25,160 --> 00:27:28,960 Speaker 1: My most recent book is The Micro Workout Plan. If 365 00:27:29,000 --> 00:27:33,800 Speaker 1: you read that, I greatly appreciate an Amazon review. You know, 366 00:27:33,960 --> 00:27:37,399 Speaker 1: it just helps immeasurably for us authors out there, So 367 00:27:37,480 --> 00:27:42,160 Speaker 1: thank you. If you have and subscribe, follow whatever way 368 00:27:42,200 --> 00:27:47,359 Speaker 1: you can follow this podcast, do that as well, and 369 00:27:47,400 --> 00:27:50,320 Speaker 1: I will continue to bring you the best information to 370 00:27:50,359 --> 00:27:52,640 Speaker 1: read all this stuff that you don't need or want 371 00:27:52,680 --> 00:27:54,960 Speaker 1: to read, and I will distill it down, make sense 372 00:27:54,960 --> 00:28:00,439 Speaker 1: of it. We're all gonna have long awesome, all right, 373 00:28:00,600 --> 00:28:04,000 Speaker 1: all right, thank you for listening. I am Tom Holland. 374 00:28:04,040 --> 00:28:11,760 Speaker 1: This is Fitness Disrupted. Believe in Yourself. Fitness Disrupted is 375 00:28:11,800 --> 00:28:15,080 Speaker 1: a production of I heart Radio. For more podcasts from 376 00:28:15,080 --> 00:28:18,840 Speaker 1: my heart Radio, visit the i heart Radio app, Apple Podcasts, 377 00:28:19,000 --> 00:28:21,240 Speaker 1: or wherever you listen to your favorite shows.