1 00:00:01,720 --> 00:00:05,040 Speaker 1: Als media. 2 00:00:05,120 --> 00:00:09,640 Speaker 2: Oh oh oh oh oh oh oh. 3 00:00:10,920 --> 00:00:13,240 Speaker 3: If Robert can do his a tonal shreeks, then I 4 00:00:13,240 --> 00:00:17,320 Speaker 3: can sing off key yo, I'm back. Help me all 5 00:00:17,400 --> 00:00:20,280 Speaker 3: up in your feed. Wast these rap gus get all 6 00:00:20,360 --> 00:00:23,600 Speaker 3: up in your feed. That's a wu tang reference again 7 00:00:24,239 --> 00:00:26,720 Speaker 3: to the Black delegation, shout out y'all showing up on 8 00:00:26,760 --> 00:00:30,040 Speaker 3: the in the subreddit. You feel me, Black folks showing 9 00:00:30,080 --> 00:00:31,760 Speaker 3: up and showing out. I appreciate y'all. 10 00:00:32,000 --> 00:00:34,239 Speaker 4: I was wrong. It's more than five of us. I 11 00:00:34,320 --> 00:00:35,960 Speaker 4: shout out to you, man. I love y'all. 12 00:00:35,960 --> 00:00:38,120 Speaker 3: Thanks for showing up, and shout out all the Latinos 13 00:00:38,120 --> 00:00:42,240 Speaker 3: who tapped into and le puez. Hey gontodo MI hint 14 00:00:42,880 --> 00:00:45,800 Speaker 3: ben at gay when valivo listen. 15 00:00:45,880 --> 00:00:48,839 Speaker 5: We gotta really invite our Latino brothers and sisters, our 16 00:00:48,920 --> 00:00:52,839 Speaker 5: Theos and diaz and also our Asian black people, the 17 00:00:53,040 --> 00:00:55,960 Speaker 5: penoise and Penis, our Athes and Quias. 18 00:00:56,280 --> 00:00:59,280 Speaker 4: You're all a part of our delegation here, all of 19 00:00:59,320 --> 00:01:01,360 Speaker 4: our USO. We love y'all. 20 00:01:01,720 --> 00:01:04,319 Speaker 3: The whole diaspora of people who seizon their chicken and 21 00:01:04,480 --> 00:01:06,959 Speaker 3: wash their legs. I love y'all, And to this whole 22 00:01:07,000 --> 00:01:09,520 Speaker 3: delegation once we add it all together is about twenty 23 00:01:09,560 --> 00:01:12,800 Speaker 3: of us to you. I say, y'all want something from 24 00:01:12,800 --> 00:01:17,560 Speaker 3: the gas station. I got you so today. I don't 25 00:01:17,560 --> 00:01:19,560 Speaker 3: want to ruin your breakfast. I don't want to ruin 26 00:01:19,600 --> 00:01:22,920 Speaker 3: your coffee. I'm just gonna ruin your music. This is 27 00:01:23,920 --> 00:01:29,279 Speaker 3: about the death of the music festival. It already happened 28 00:01:29,319 --> 00:01:32,920 Speaker 3: here all right now, y'all know I'll be playing. I'm 29 00:01:32,920 --> 00:01:35,640 Speaker 3: playing about all this like I'm only talking to the 30 00:01:35,680 --> 00:01:36,760 Speaker 3: melanated folks. Y'all. 31 00:01:36,959 --> 00:01:38,040 Speaker 4: Y'all know I'm playing, right. 32 00:01:38,520 --> 00:01:41,640 Speaker 3: I mean, this is why while I slowly wink at 33 00:01:41,720 --> 00:01:45,000 Speaker 3: the brown folk, I'm just playing, y'all. I'm sorry, I'm 34 00:01:45,040 --> 00:01:48,080 Speaker 3: messing around. It's called opening. You know, you guys got 35 00:01:48,080 --> 00:01:50,000 Speaker 3: a great sit to humor here. All right, let's get 36 00:01:50,040 --> 00:01:54,200 Speaker 3: to it. Festivals like, am I right? You know, if 37 00:01:54,280 --> 00:01:57,280 Speaker 3: you're anywhere within a five to ten mile radius of 38 00:01:57,320 --> 00:01:59,040 Speaker 3: my age, I mean. 39 00:01:59,000 --> 00:02:02,920 Speaker 4: Festivals is like these are like a write of passage. 40 00:02:03,000 --> 00:02:06,240 Speaker 3: You know, I am not only a festival goer, but 41 00:02:06,320 --> 00:02:09,160 Speaker 3: a festival performer and as an artist. It was like 42 00:02:09,639 --> 00:02:11,560 Speaker 3: festivals were kind of in a lot of ways how 43 00:02:11,600 --> 00:02:14,280 Speaker 3: I marked the years. There were people that I really 44 00:02:14,360 --> 00:02:17,079 Speaker 3: only saw like once a year, when I was at 45 00:02:17,080 --> 00:02:19,880 Speaker 3: that festival, whether it was other acts, other bands, or 46 00:02:19,919 --> 00:02:22,480 Speaker 3: even a lot of times the volunteers or the people 47 00:02:22,520 --> 00:02:25,040 Speaker 3: that like put the event together, like you believe it 48 00:02:25,120 --> 00:02:26,720 Speaker 3: or not, you kind of make friends, you know, and 49 00:02:26,720 --> 00:02:28,320 Speaker 3: he's again, these are people You're like, Dang, I can't 50 00:02:28,360 --> 00:02:30,320 Speaker 3: believe it was a whole year, you know, And it 51 00:02:30,400 --> 00:02:32,520 Speaker 3: was a good way to make sure as an artist 52 00:02:32,600 --> 00:02:35,560 Speaker 3: that you were making new music and had something new 53 00:02:35,600 --> 00:02:37,480 Speaker 3: to perform. Oh, and make sure you had some new 54 00:02:37,480 --> 00:02:39,880 Speaker 3: merch because you know, if you played your cards right, 55 00:02:40,000 --> 00:02:42,440 Speaker 3: if you've listened to my show, I've talked a lot about, like, 56 00:02:43,080 --> 00:02:46,040 Speaker 3: you know, the science of festivals and as a performer 57 00:02:46,160 --> 00:02:49,080 Speaker 3: of like this could either be a complete waste of 58 00:02:49,120 --> 00:02:51,600 Speaker 3: time and money if you're on at like the main 59 00:02:51,639 --> 00:02:54,080 Speaker 3: stage at like twelve noon when it's like a trillion 60 00:02:54,120 --> 00:02:56,160 Speaker 3: degrees outside, you know, but if you can get that 61 00:02:56,600 --> 00:02:59,120 Speaker 3: right as the sun set, like if you're not the headliner, 62 00:02:59,200 --> 00:03:01,959 Speaker 3: if you could get that right at sunset, right where 63 00:03:02,000 --> 00:03:06,799 Speaker 3: the sun just breaks the horizon line coming down that. 64 00:03:06,280 --> 00:03:07,600 Speaker 4: That golden hour set. 65 00:03:07,880 --> 00:03:11,080 Speaker 3: The crowd isn't shitfaced yet, you know, they're at the 66 00:03:11,120 --> 00:03:12,079 Speaker 3: top of their molly. 67 00:03:12,360 --> 00:03:16,400 Speaker 4: You feel you're riding the high. 68 00:03:16,600 --> 00:03:19,480 Speaker 3: It is just settled in or whatever drugs that these 69 00:03:19,520 --> 00:03:22,840 Speaker 3: people are on, they've kind of just settled in right there. 70 00:03:23,120 --> 00:03:28,600 Speaker 3: They're relaxed, they're willing to sing along. Nobody's getting trample jet. 71 00:03:28,840 --> 00:03:31,799 Speaker 3: It's not like the frenzy that kind of happens at 72 00:03:31,800 --> 00:03:35,320 Speaker 3: the headliner situation, where like somebody might die. Shout out, 73 00:03:35,360 --> 00:03:37,839 Speaker 3: astro world. I say that not as a joke. I'm 74 00:03:37,840 --> 00:03:41,680 Speaker 3: saying things can go wrong, but oh the experience. Man, Like, 75 00:03:41,960 --> 00:03:43,840 Speaker 3: I don't know how old you are, and obviously you 76 00:03:43,840 --> 00:03:46,400 Speaker 3: can't answer me. Do you remember the last like big 77 00:03:46,480 --> 00:03:49,120 Speaker 3: festival you went to, you know, back when your knees 78 00:03:49,160 --> 00:03:51,440 Speaker 3: were good and it was okay for you to stand 79 00:03:51,560 --> 00:03:54,560 Speaker 3: for twelve hours And there's somebody you know, having sexual 80 00:03:54,600 --> 00:03:57,200 Speaker 3: intercourse in the porter potty. You know, you're stepping over 81 00:03:57,280 --> 00:04:00,920 Speaker 3: barf right, and you just paid thirty dollars for a 82 00:04:00,960 --> 00:04:03,280 Speaker 3: bottle of water, you know that you could stuff into 83 00:04:03,320 --> 00:04:05,520 Speaker 3: your clear backpack because you weren't allowed to bring anything 84 00:04:05,520 --> 00:04:10,360 Speaker 3: else in there. But man, that's probably a euphoria, especially 85 00:04:10,400 --> 00:04:12,240 Speaker 3: if it's a group or a band that you really 86 00:04:12,360 --> 00:04:14,480 Speaker 3: like that you saved up all year to go see. 87 00:04:14,720 --> 00:04:16,800 Speaker 3: You know, some people were like festival operas, Like that's 88 00:04:16,839 --> 00:04:19,080 Speaker 3: their thing. They spend their summer going to music festivals. 89 00:04:19,279 --> 00:04:22,640 Speaker 3: Since twenty twelve up to twenty fourteen, like the music 90 00:04:22,680 --> 00:04:25,200 Speaker 3: fest has been guys, we've. 91 00:04:25,080 --> 00:04:26,320 Speaker 4: Kind of been on borrow time. 92 00:04:26,400 --> 00:04:31,440 Speaker 3: We've we lived through a music festival renaissance. According to NPR, 93 00:04:31,520 --> 00:04:38,320 Speaker 3: since twenty thirteen, everything sold out, the four mega giants, right, so, Coachello, Bataru, 94 00:04:38,640 --> 00:04:42,520 Speaker 3: Lolla Palooza in Chicago, Austin City Limits Music Festival in Texas. 95 00:04:43,160 --> 00:04:50,159 Speaker 3: It was like this never ending flow of amazing, amazing events, 96 00:04:50,160 --> 00:04:52,560 Speaker 3: and you know what, they were kind of affordable. In 97 00:04:52,600 --> 00:04:55,680 Speaker 3: the next five years, you had things taken forth like 98 00:04:55,800 --> 00:04:59,360 Speaker 3: Pitchfork in Chicago, Hangout Music Festival on the Beach and 99 00:04:59,440 --> 00:05:05,400 Speaker 3: the Gulf Shore outside Lands, Bali Music, Mount Oasis, Electronic Music. 100 00:05:05,080 --> 00:05:08,880 Speaker 4: Festival, Forecastle Festival. Right, and I'm even. 101 00:05:08,680 --> 00:05:11,960 Speaker 3: Gonna add in this, before all this for hip hop stuff, dude, 102 00:05:12,000 --> 00:05:15,400 Speaker 3: we had rock the bells. Like we lived in a 103 00:05:15,480 --> 00:05:19,840 Speaker 3: time where you could see all of your favorite artists 104 00:05:19,880 --> 00:05:24,120 Speaker 3: in the most epic locations. You'd see people who if 105 00:05:24,200 --> 00:05:26,440 Speaker 3: you were to try to buy their tour ticket, it 106 00:05:26,440 --> 00:05:29,159 Speaker 3: would cost the same amount if they were headlining the 107 00:05:29,200 --> 00:05:32,159 Speaker 3: thing but you could see all your favorite acts. Part 108 00:05:32,160 --> 00:05:35,920 Speaker 3: of this was because we listened to radio, you were 109 00:05:36,000 --> 00:05:39,640 Speaker 3: exposed to more things and it was probably the fun 110 00:05:39,680 --> 00:05:41,560 Speaker 3: part about a lot of times about music festival is 111 00:05:41,600 --> 00:05:44,920 Speaker 3: because you probably saw that act, your favorite band, your 112 00:05:44,960 --> 00:05:47,440 Speaker 3: favorite rapper, you saw them at a hole in the 113 00:05:47,480 --> 00:05:50,440 Speaker 3: wall five years ago, which was like ten bucks to 114 00:05:50,440 --> 00:05:52,360 Speaker 3: get in, and you might have snuck in or got 115 00:05:52,400 --> 00:05:54,400 Speaker 3: on the list because you knew somebody that knew the DJ. 116 00:05:54,960 --> 00:05:58,599 Speaker 3: And now you're like, I followed this crew from when 117 00:05:58,640 --> 00:06:00,599 Speaker 3: they were like playing a whole in a wall with 118 00:06:00,680 --> 00:06:03,000 Speaker 3: ten people, where there was more staff at the bar 119 00:06:03,760 --> 00:06:07,000 Speaker 3: than on this and now you're like, dude, you feel 120 00:06:07,080 --> 00:06:09,640 Speaker 3: like you were a part of their evolution. Like you 121 00:06:09,760 --> 00:06:13,440 Speaker 3: saw Chance at the Subterranean, Now he's headline at Bonaru. 122 00:06:13,520 --> 00:06:16,680 Speaker 3: What a feeling you're part of the story. Well, that's 123 00:06:17,320 --> 00:06:20,240 Speaker 3: probably a relic of the past, and let's talk about it. 124 00:06:21,160 --> 00:06:23,680 Speaker 3: So festivals for most of the last decade have been 125 00:06:23,720 --> 00:06:27,599 Speaker 3: everywhere like whatever type of music you like, whatever subgenre, 126 00:06:27,680 --> 00:06:29,400 Speaker 3: whatever part of the world you want to go to, 127 00:06:29,839 --> 00:06:33,559 Speaker 3: there's a music festival that you can show up at. Now, 128 00:06:34,160 --> 00:06:37,480 Speaker 3: in twenty twenty four, more than half of them across 129 00:06:37,520 --> 00:06:38,560 Speaker 3: the world were canceled. 130 00:06:38,800 --> 00:06:40,599 Speaker 4: I lost count on this page. 131 00:06:40,600 --> 00:06:44,120 Speaker 3: I'm about to read to y'all from Musicfestival Wizard dot Com. 132 00:06:44,279 --> 00:06:48,120 Speaker 3: Festival's canceled so far in twenty twenty four. Okay you 133 00:06:48,160 --> 00:06:51,240 Speaker 3: ready for this? Shindig twenty twenty four, Melt twenty twenty four, 134 00:06:51,320 --> 00:06:56,160 Speaker 3: Sideways Festival, No Stock Field, Maneuvers, Tower z The Quintinin 135 00:06:56,360 --> 00:07:00,400 Speaker 3: Big Slap, Electric Zoo Peach twenty twenty four. All the 136 00:07:00,480 --> 00:07:04,640 Speaker 3: Music Festival Life Is Beautiful Festival, Country Thunder Florida, Swanee 137 00:07:04,680 --> 00:07:09,880 Speaker 3: Roots Festival, edc China, Lucidity Festival in Santa Barbara, Desert 138 00:07:09,960 --> 00:07:13,760 Speaker 3: Days in Lake Paris, Pinefest in the UK, Good Vibes 139 00:07:13,800 --> 00:07:18,000 Speaker 3: Festival in Kuala Lumpur, Malaysia, Sierra Nevada World Music Festival 140 00:07:18,160 --> 00:07:22,600 Speaker 3: in Booneville, El Dorado Music Festival in the UK, Sudden 141 00:07:22,600 --> 00:07:26,680 Speaker 3: Little Thrills in Pittsburgh, Big Ridge Rock Fest in Virginia, 142 00:07:26,880 --> 00:07:31,840 Speaker 3: Lollapalooza Paris Music Midtown Atlanta, Lovers and Friends Fest in 143 00:07:31,920 --> 00:07:35,800 Speaker 3: Las Vegas, which I was really sad about. Riverside Festival, 144 00:07:35,800 --> 00:07:40,600 Speaker 3: Glasgow in where Glasgow, Soul Bloom Sacramento tw Classic twenty 145 00:07:40,600 --> 00:07:45,880 Speaker 3: twenty four, in Belgium, Kaylamijas in Kaylamijas, Spain, Caldoora music 146 00:07:45,920 --> 00:07:51,360 Speaker 3: festival in Queensland, Made An America Festival Philadelphia, Oblivion Access 147 00:07:51,560 --> 00:07:55,960 Speaker 3: Austin Texas, Meadows in the Mountains twenty twenty four in Bulgaria, 148 00:07:56,000 --> 00:07:59,520 Speaker 3: Imagine Festival in Rome, Georgia, Splendor on the Grass in 149 00:07:59,600 --> 00:08:03,520 Speaker 3: Byron By Australia, Body and Soul Festival in Ireland, Moon 150 00:08:03,600 --> 00:08:06,520 Speaker 3: Rose Festival. I'm tired of I'm not even done yet, 151 00:08:06,520 --> 00:08:08,080 Speaker 3: I'm not even halfway through this thing. 152 00:08:08,280 --> 00:08:11,680 Speaker 4: Festivals died in twenty twenty four. 153 00:08:12,320 --> 00:08:17,120 Speaker 3: Digital News reports that sixty festivals in the UK alone canceled. 154 00:08:17,400 --> 00:08:20,320 Speaker 3: Ashley King wrote this article on August twenty third, twenty 155 00:08:20,320 --> 00:08:22,720 Speaker 3: twenty four, for Digital Music News, and in that she 156 00:08:22,760 --> 00:08:26,000 Speaker 3: says the United Kingdom has lost one hundred and ninety 157 00:08:26,000 --> 00:08:29,960 Speaker 3: two music festivals since twenty nineteen, according to the Association 158 00:08:30,280 --> 00:08:34,200 Speaker 3: of Independent Festivals the AIF, which is a not for 159 00:08:34,280 --> 00:08:37,720 Speaker 3: profit trade festival association that represents the interest of over 160 00:08:37,800 --> 00:08:41,600 Speaker 3: two hundred independent UK music festivals that range from five 161 00:08:41,720 --> 00:08:45,680 Speaker 3: hundred to eighty thousand people. The AIF estimates that the 162 00:08:45,800 --> 00:08:49,079 Speaker 3: UK lost ninety six events during the COVID pandemic thirty 163 00:08:49,080 --> 00:08:53,000 Speaker 3: six festivals and in twenty twenty three, more than sixty 164 00:08:53,200 --> 00:08:55,640 Speaker 3: to date in twenty twenty four. That brings the total 165 00:08:55,720 --> 00:08:59,920 Speaker 3: number of festival closures either due to cancelation or post 166 00:09:00,120 --> 00:09:04,679 Speaker 3: pullment up to one hundred and ninety two since twenty nineteen, 167 00:09:04,720 --> 00:09:09,320 Speaker 3: one hundred and ninety two festivals. Some may argue that, well, damn, 168 00:09:09,360 --> 00:09:14,080 Speaker 3: you shouldn't have had that many festivals, Coachella, Lollapalooza, and 169 00:09:14,200 --> 00:09:18,800 Speaker 3: of course the infamous burning Man with the most on 170 00:09:19,040 --> 00:09:22,880 Speaker 3: brand people that go that call themselves burners. Now, I 171 00:09:22,920 --> 00:09:25,320 Speaker 3: don't want to sit here and make fun of you burners, 172 00:09:25,360 --> 00:09:26,320 Speaker 3: because I'm pretty sure. 173 00:09:26,160 --> 00:09:28,360 Speaker 4: A lot of y'all listen to this show number one 174 00:09:28,480 --> 00:09:29,280 Speaker 4: and number two. 175 00:09:29,679 --> 00:09:33,400 Speaker 3: I don't know if there's anybody more free, anybody more 176 00:09:34,120 --> 00:09:35,959 Speaker 3: comfortable in their own skin. 177 00:09:36,400 --> 00:09:36,720 Speaker 4: Listen. 178 00:09:36,960 --> 00:09:40,520 Speaker 3: This might sound like a joke, Okay, I'm dead serious. 179 00:09:40,800 --> 00:09:43,800 Speaker 3: It's like the white guy with dreadlocks. I mean, white 180 00:09:43,800 --> 00:09:48,160 Speaker 3: people with dreads are just most of the time, Okay, 181 00:09:48,280 --> 00:09:51,280 Speaker 3: Like this may sound like a joke, I'm deadly serious. 182 00:09:51,720 --> 00:09:55,160 Speaker 3: They be so okay with themselves and will do whatever 183 00:09:55,200 --> 00:09:58,720 Speaker 3: they got to do to continue to stay present and 184 00:09:58,800 --> 00:10:02,240 Speaker 3: be cool with themselves, no notes. It's the guy doing 185 00:10:02,280 --> 00:10:05,120 Speaker 3: hypostatic breath work, freestyling for way too long in the 186 00:10:05,160 --> 00:10:07,720 Speaker 3: dig redoce section. You know what I'm saying, Like he's 187 00:10:07,760 --> 00:10:12,200 Speaker 3: super okay with himself anyway. Burning Man for the first 188 00:10:12,200 --> 00:10:17,400 Speaker 3: time since twenty eleven, did not sell out for the 189 00:10:17,400 --> 00:10:20,240 Speaker 3: first time, And the tickets are usually released in tears 190 00:10:20,520 --> 00:10:22,480 Speaker 3: and some go on sale in the beginning of the year, 191 00:10:22,880 --> 00:10:25,680 Speaker 3: and then this part I'm getting from the Guardian, but 192 00:10:25,760 --> 00:10:29,840 Speaker 3: the main starting in April, right, which typically gets snapped 193 00:10:29,920 --> 00:10:32,720 Speaker 3: up in minutes, like Burning Man sells out in minutes. 194 00:10:33,360 --> 00:10:36,920 Speaker 3: Seventy three thousand people are able to attend Burning Man, 195 00:10:37,400 --> 00:10:39,800 Speaker 3: but this first time since twenty eleven, they did not 196 00:10:39,880 --> 00:10:45,000 Speaker 3: sell out. Coachella saying they saw a fifteen percent decline 197 00:10:45,000 --> 00:10:48,479 Speaker 3: in tickets. It's the biggest festival in North America. Coachella 198 00:10:48,640 --> 00:10:52,280 Speaker 3: is fifteen percent ticket decline. Festivals were a way for 199 00:10:52,360 --> 00:10:54,720 Speaker 3: you to discover new music, to meet new friends. 200 00:10:55,040 --> 00:10:57,080 Speaker 4: It's like camp for like your twenties. 201 00:10:57,320 --> 00:11:00,760 Speaker 3: You know, you get to wear your dumb ass outfits, right, 202 00:11:00,960 --> 00:11:02,560 Speaker 3: you get to stand out in the sun, you get 203 00:11:02,600 --> 00:11:05,480 Speaker 3: to drink, you get to day drink, and you get 204 00:11:05,480 --> 00:11:07,480 Speaker 3: to just lose your mind for a little bit. 205 00:11:07,679 --> 00:11:10,840 Speaker 4: This might be the end, the endling. 206 00:11:11,120 --> 00:11:14,200 Speaker 3: You may have attended your last music festival as we 207 00:11:14,280 --> 00:11:18,800 Speaker 3: know it. So the question is why who killed the 208 00:11:18,880 --> 00:11:22,560 Speaker 3: music festival? Why is the festival not festiving it? Why 209 00:11:22,600 --> 00:11:25,360 Speaker 3: is it not festive? Why can't y'all sell no tickets? 210 00:11:25,640 --> 00:11:28,360 Speaker 3: Do we not like music anymore? Do you like music? 211 00:11:28,400 --> 00:11:30,880 Speaker 4: Still? I thought, I still like? Do you like music? Still? 212 00:11:31,600 --> 00:11:32,880 Speaker 4: What the hell happened in y'all? 213 00:11:33,480 --> 00:11:47,320 Speaker 2: Oh? Oh oh oh oh? 214 00:11:47,840 --> 00:11:54,400 Speaker 4: We'd back back back back, yack back uh erh. 215 00:11:54,920 --> 00:11:58,160 Speaker 3: To understand the future as to what the hell happened, 216 00:11:58,679 --> 00:12:01,719 Speaker 3: we have to ask ourselves how we even. 217 00:12:01,520 --> 00:12:03,680 Speaker 4: Got here such a nerd I am. 218 00:12:04,440 --> 00:12:06,000 Speaker 3: I don't think I need to tell you what a 219 00:12:06,120 --> 00:12:09,360 Speaker 3: music festival is, because I mean, I think you know 220 00:12:09,400 --> 00:12:13,800 Speaker 3: what it is. It's an incredibly overpriced concert that features 221 00:12:14,000 --> 00:12:17,400 Speaker 3: maybe four groups that you like, where you are going 222 00:12:17,440 --> 00:12:23,280 Speaker 3: to stand outdoors somewhere brave the weather day, drink and 223 00:12:23,320 --> 00:12:25,240 Speaker 3: then get to lose your mind for the last like 224 00:12:25,320 --> 00:12:29,400 Speaker 3: three hours and just really enjoy, you know, a moment 225 00:12:29,440 --> 00:12:32,600 Speaker 3: that you'll really never forget. Depending on how nasty and 226 00:12:32,679 --> 00:12:35,280 Speaker 3: ratchet you are, how outside you are, you might look up. 227 00:12:35,400 --> 00:12:37,360 Speaker 3: You know what I'm saying, I don't. Look, it's none 228 00:12:37,360 --> 00:12:40,400 Speaker 3: of my business. I suggest you don't. That's just me 229 00:12:40,480 --> 00:12:42,840 Speaker 3: being an old head. But either way, man, they're a 230 00:12:42,840 --> 00:12:46,800 Speaker 3: great time. But please understand that festivals, music festivals go 231 00:12:47,720 --> 00:12:51,360 Speaker 3: like back to get this, five eighty two b C. 232 00:12:52,080 --> 00:12:55,400 Speaker 3: At least according to white people's history, because you know, 233 00:12:55,559 --> 00:12:58,640 Speaker 3: silly you, nothing happened anywhere else. 234 00:12:58,440 --> 00:12:59,400 Speaker 4: Except for Europe. 235 00:12:59,600 --> 00:13:03,920 Speaker 3: That was music festivals in Africa, Central South America, Asia, 236 00:13:04,200 --> 00:13:05,000 Speaker 3: no nowhere else. 237 00:13:05,040 --> 00:13:06,120 Speaker 4: It don't. 238 00:13:06,200 --> 00:13:11,880 Speaker 3: History started in Greece. We were too busy building pyramids. 239 00:13:12,000 --> 00:13:15,480 Speaker 6: Right anyway, I'm gonna lead out put oh, but every 240 00:13:15,520 --> 00:13:19,240 Speaker 6: cracking you up. They'd be like the first music festival 241 00:13:19,600 --> 00:13:25,320 Speaker 6: on record in ancient Greece during the Pytheon Games, which 242 00:13:25,360 --> 00:13:30,200 Speaker 6: is fine, it's it's fine, it's fine, but understand, at 243 00:13:30,280 --> 00:13:31,760 Speaker 6: the way the world just the only one. 244 00:13:31,640 --> 00:13:35,520 Speaker 3: That ever happened anyway, So five eighty two BC, right, 245 00:13:35,920 --> 00:13:39,560 Speaker 3: And like the Olympic Games, the Pytheon Games took place 246 00:13:39,600 --> 00:13:44,120 Speaker 3: every four years and included poetry reading, a speech, right, 247 00:13:44,240 --> 00:13:48,360 Speaker 3: and other musical game like competitions. People gathered to enjoy, 248 00:13:48,559 --> 00:13:54,040 Speaker 3: like hymns and instruments instrumental performances at the Apollo at 249 00:13:54,080 --> 00:13:57,240 Speaker 3: the Apollo I'm So Black dedicated to Apollo, which was 250 00:13:57,240 --> 00:13:59,920 Speaker 3: the god of arts and music. Now fast forward to 251 00:14:00,120 --> 00:14:04,000 Speaker 3: the seventeenth century, where you have like classical music festivals 252 00:14:04,040 --> 00:14:06,920 Speaker 3: and like the type of like exclusivity right where like 253 00:14:07,320 --> 00:14:10,240 Speaker 3: when in the seventeenth century when like classical music just 254 00:14:10,320 --> 00:14:15,120 Speaker 3: basically ate Europe and music festivals originally were like supposed 255 00:14:15,120 --> 00:14:16,960 Speaker 3: to be a gathering where people could, like what you think, 256 00:14:17,080 --> 00:14:18,280 Speaker 3: gather and celebrate music. 257 00:14:18,320 --> 00:14:20,680 Speaker 4: However, here's where it starts coming into focus. 258 00:14:20,720 --> 00:14:25,160 Speaker 3: The wealthcap was widening across Europe, so festivals gradually became 259 00:14:25,720 --> 00:14:27,280 Speaker 3: kind of like how they are where they're a little 260 00:14:27,280 --> 00:14:33,080 Speaker 3: bit exclusive, catering primarily to more higher educated upper class. 261 00:14:33,520 --> 00:14:38,920 Speaker 3: And the shift became apparent as events became more exclusive 262 00:14:39,440 --> 00:14:46,960 Speaker 3: and had increasingly restricted access. This is from ndlbeast dot com. 263 00:14:47,040 --> 00:14:49,600 Speaker 3: They have a whole section on like the history of 264 00:14:49,640 --> 00:14:53,359 Speaker 3: music festivals. One could argue, like this like the prototype 265 00:14:53,400 --> 00:14:56,040 Speaker 3: of like the VIP section. You know, I'm saying, like, 266 00:14:56,080 --> 00:14:58,080 Speaker 3: you know, you can get the pit tickets or you 267 00:14:58,120 --> 00:15:01,000 Speaker 3: can stand outside with the pores and just listen from 268 00:15:01,040 --> 00:15:04,120 Speaker 3: the outside. So this trend kind of continued for centuries 269 00:15:04,160 --> 00:15:08,000 Speaker 3: where like a lead class. I think almost like was 270 00:15:08,040 --> 00:15:11,560 Speaker 3: the beginning of the breaking of music in general. They 271 00:15:11,600 --> 00:15:16,440 Speaker 3: were control the access to culture. I have a friend 272 00:15:16,440 --> 00:15:18,920 Speaker 3: that wrote a book called Don't Be Precious. Now, me 273 00:15:19,000 --> 00:15:21,840 Speaker 3: and this friend differ in a lot of ways, but 274 00:15:21,880 --> 00:15:25,000 Speaker 3: he's just a punk rock dude, and his approach to 275 00:15:26,280 --> 00:15:33,280 Speaker 3: making art is like, you can't have this like restricting access, 276 00:15:33,360 --> 00:15:37,760 Speaker 3: right because it becomes it just like upper class art 277 00:15:37,800 --> 00:15:41,640 Speaker 3: is this creation of the leisure class, because one they 278 00:15:41,680 --> 00:15:44,440 Speaker 3: have the patron to pay for them to be able 279 00:15:44,440 --> 00:15:46,720 Speaker 3: to sit down and contemplate the stars, like you got 280 00:15:46,760 --> 00:15:49,640 Speaker 3: all precious about it, you feel me. So some of 281 00:15:49,640 --> 00:15:52,000 Speaker 3: that has to do with again, the wealth gap. So 282 00:15:52,560 --> 00:15:56,600 Speaker 3: when you restrict access to hearing music, it draws deeper 283 00:15:56,680 --> 00:16:00,200 Speaker 3: into the divides between like the educated upper class and 284 00:16:00,240 --> 00:16:03,840 Speaker 3: then the traveling folk musicians who performed for the commoners. 285 00:16:03,840 --> 00:16:06,960 Speaker 3: And that's like this stuff you see on you know, 286 00:16:07,400 --> 00:16:10,760 Speaker 3: corny little movies. Then the world wars come, right, and 287 00:16:10,800 --> 00:16:14,600 Speaker 3: there's like a music revival, right. So when the First 288 00:16:14,640 --> 00:16:19,480 Speaker 3: World War broke out, obviously change of lifestyle meaning everything 289 00:16:19,520 --> 00:16:23,800 Speaker 3: went to like you know, war effort. So this is 290 00:16:23,840 --> 00:16:27,200 Speaker 3: a really interesting quote. It says, I'm the same MDL beast. 291 00:16:28,040 --> 00:16:31,240 Speaker 3: As society focused on wartime efforts and staying safe, the 292 00:16:31,360 --> 00:16:35,320 Speaker 3: exclusivity of music festivals to the upper class disappeared. In 293 00:16:35,320 --> 00:16:38,440 Speaker 3: a turn of events, the working class population was now 294 00:16:38,480 --> 00:16:42,080 Speaker 3: turning to music more than ever. Jazz and folk emerged 295 00:16:42,080 --> 00:16:45,440 Speaker 3: as popular genres right to avoid the scrutiny of the elite. 296 00:16:45,520 --> 00:16:48,880 Speaker 3: Groups of musicians with similar tastes would gathering diede bars 297 00:16:48,880 --> 00:16:52,040 Speaker 3: and underground clubs. By the time the war had ended, 298 00:16:52,440 --> 00:16:56,960 Speaker 3: jazz has cemented itself as the genre of the era. 299 00:16:57,280 --> 00:17:02,640 Speaker 3: So now we're talking Harlem Renaissance, juke joints, and the 300 00:17:02,680 --> 00:17:06,120 Speaker 3: emergence of like again this where black people come in 301 00:17:06,680 --> 00:17:11,200 Speaker 3: a lot of times the role that just the all 302 00:17:11,280 --> 00:17:18,960 Speaker 3: out anti black racism has unintentionally because of it, created 303 00:17:19,080 --> 00:17:22,879 Speaker 3: some of the most dopest things, some of the most 304 00:17:23,160 --> 00:17:27,040 Speaker 3: dopest American experiences. Or I just read up on how 305 00:17:27,600 --> 00:17:32,720 Speaker 3: with HBCUs which are historic black colleges that now white 306 00:17:32,720 --> 00:17:39,480 Speaker 3: people trying to attend. They like your school of fund well, 307 00:17:39,600 --> 00:17:43,480 Speaker 3: because we wasn't allowed it yours anyway, So let me continue. So, 308 00:17:43,560 --> 00:17:45,919 Speaker 3: World War two played a pivotal role in creating the 309 00:17:46,119 --> 00:17:51,600 Speaker 3: Newport Folk Festival, organized by Lewis and Elaine Lauryland, a 310 00:17:51,640 --> 00:17:54,000 Speaker 3: couple met during World War Two and came together to 311 00:17:54,040 --> 00:17:59,159 Speaker 3: revolutionized Rhode Island's music artistic community by promoting jazz with 312 00:17:59,200 --> 00:18:02,399 Speaker 3: the foundation in as in blues, in country and pop music. 313 00:18:02,440 --> 00:18:06,919 Speaker 3: They expanded to attract over eleven thousand people in nineteen 314 00:18:07,000 --> 00:18:10,960 Speaker 3: fifty four. Then the sixties the birth of the modern 315 00:18:11,040 --> 00:18:17,800 Speaker 3: music festival. Right obviously Woodstock, which was the invention Monterey 316 00:18:17,800 --> 00:18:22,280 Speaker 3: International Pop Music Festival. This is the rock festival as 317 00:18:22,320 --> 00:18:24,960 Speaker 3: we know it, Jimmy Hendrix, Janis Joplin who it was 318 00:18:25,000 --> 00:18:29,000 Speaker 3: the place to be a cultural experience as we know it. 319 00:18:29,080 --> 00:18:32,439 Speaker 3: Again is that then you got like the Berlin Wall 320 00:18:32,600 --> 00:18:36,920 Speaker 3: in the music revolution. This is where festivals become political 321 00:18:37,320 --> 00:18:41,280 Speaker 3: and cultural. They become a statement and a big one 322 00:18:42,160 --> 00:18:46,400 Speaker 3: was in the nineties when they did the Berlin Wall 323 00:18:46,480 --> 00:18:50,000 Speaker 3: tearing Down Music Festival, which was an amazing thing, right 324 00:18:50,359 --> 00:18:53,720 Speaker 3: where underground stations, power plants, World War Two bunkers and 325 00:18:53,760 --> 00:18:58,159 Speaker 3: abandoned buildings all started to serve as makeshift concert halls. 326 00:18:58,320 --> 00:19:02,639 Speaker 3: This is why Europe became such a place for music festivals. 327 00:19:02,680 --> 00:19:07,680 Speaker 3: It became a sign of freedom and solidarity. And then 328 00:19:07,960 --> 00:19:13,119 Speaker 3: the music festival took a shit. They just died in 329 00:19:13,160 --> 00:19:19,560 Speaker 3: the nineties after this all can be explained in when 330 00:19:19,560 --> 00:19:23,840 Speaker 3: they tried to redo Woodstock just a shit show with 331 00:19:24,000 --> 00:19:25,640 Speaker 3: like Limp Biscuit. 332 00:19:25,480 --> 00:19:29,160 Speaker 4: And all them you a shit show. 333 00:19:29,680 --> 00:19:37,280 Speaker 3: There's a documentary on Netflix about the absolute disaster that 334 00:19:37,280 --> 00:19:41,120 Speaker 3: that new Woodstock was, y'all. I'm talking like y'all thought 335 00:19:41,160 --> 00:19:43,840 Speaker 3: Astro World was bad where them kids was raising so 336 00:19:43,960 --> 00:19:47,520 Speaker 3: much and people die. You talking about understaffed. Y'all think 337 00:19:47,600 --> 00:19:50,280 Speaker 3: Firefest was a disaster, my nigger, Well, nah, I don't 338 00:19:50,280 --> 00:19:52,719 Speaker 3: think anything was worse than firefests so far a good thing. 339 00:19:52,760 --> 00:19:56,520 Speaker 4: It didn't happen like y'all remember Firefest? 340 00:19:57,480 --> 00:20:00,359 Speaker 3: Oh lord, honestly, I can't believe I made it almost 341 00:20:00,400 --> 00:20:03,560 Speaker 3: twenty minutes into this and then mentioned Firefest because it 342 00:20:03,720 --> 00:20:08,119 Speaker 3: is the perfect example of what went wrong in the 343 00:20:08,240 --> 00:20:13,600 Speaker 3: music festival world. Because, like I said, this disaster in 344 00:20:13,640 --> 00:20:16,359 Speaker 3: the nineties to two thousands, if you were able to 345 00:20:16,440 --> 00:20:21,719 Speaker 3: survive like I said earlier, like the Bonnarous Coachella's Austin 346 00:20:21,760 --> 00:20:25,400 Speaker 3: City limits, if you were able to survive Lollapalooza, then 347 00:20:25,840 --> 00:20:29,320 Speaker 3: you came out the other end and became the go 348 00:20:29,400 --> 00:20:30,480 Speaker 3: to places. 349 00:20:30,720 --> 00:20:32,520 Speaker 4: Right, tell your ride for folk music. 350 00:20:32,560 --> 00:20:35,720 Speaker 3: You became the go to places that if you were 351 00:20:35,720 --> 00:20:37,200 Speaker 3: going to try to have a career. 352 00:20:36,960 --> 00:20:39,120 Speaker 4: As an artist, you have to play one of these festivals. 353 00:20:39,160 --> 00:20:42,480 Speaker 3: No matter how much money you don't make at these things, 354 00:20:42,680 --> 00:20:45,280 Speaker 3: you have to do it because this is where not 355 00:20:45,400 --> 00:20:49,520 Speaker 3: only do you get the necessary co sign, you also 356 00:20:49,680 --> 00:20:53,440 Speaker 3: get discovered. Like as far as fans like, you make 357 00:20:53,480 --> 00:20:55,679 Speaker 3: new fans, you se merge people, walk away with the 358 00:20:55,680 --> 00:20:58,240 Speaker 3: T shirt. You're on this T shirt that says Bonnarou 359 00:20:58,320 --> 00:21:02,320 Speaker 3: twenty twenty one, and your name is so like even 360 00:21:02,359 --> 00:21:05,400 Speaker 3: if you're way down on the bottom, Grab your little screenshots, 361 00:21:05,600 --> 00:21:09,440 Speaker 3: take your little Instagram photos, because now you're in the game. 362 00:21:09,880 --> 00:21:10,960 Speaker 4: And the game it. 363 00:21:11,119 --> 00:21:14,760 Speaker 3: Was, which leads us to what went wrong because this 364 00:21:15,000 --> 00:21:18,639 Speaker 3: was not only a money making endeavor. This was a 365 00:21:18,840 --> 00:21:24,520 Speaker 3: money making endeavor in twenty fourteen, are y'all ready for this? 366 00:21:24,840 --> 00:21:27,800 Speaker 3: I don't think you ready for this? In the boom years, 367 00:21:27,920 --> 00:21:32,840 Speaker 3: according to an analysis done by a Finance Buzz, in 368 00:21:32,880 --> 00:21:36,720 Speaker 3: twenty fourteen, general emission prices for major and music festivals 369 00:21:37,160 --> 00:21:43,160 Speaker 3: increased by fifty five percent that outpaced just inflation period, 370 00:21:43,440 --> 00:21:46,960 Speaker 3: y'all jacked up the price. So listen, So if your 371 00:21:47,160 --> 00:21:50,200 Speaker 3: ja rule head ass, of course I'm gonna build a festival. 372 00:21:50,680 --> 00:21:53,840 Speaker 3: You're looking at Burning Man, You're looking at Bonnarou, You're 373 00:21:53,840 --> 00:21:54,880 Speaker 3: looking at all these things. 374 00:21:54,920 --> 00:21:56,840 Speaker 4: You're like, bro, let's just get an island and make 375 00:21:56,880 --> 00:21:59,359 Speaker 4: a festival. There's so much money to be made. 376 00:21:59,640 --> 00:22:04,400 Speaker 3: But you know what, capitalism being capitalism, it's gonna keep capitalism. 377 00:22:04,800 --> 00:22:06,520 Speaker 4: Let's talk about what killed the festival. 378 00:22:07,080 --> 00:22:26,040 Speaker 3: Oh oh, oh, oh, you see, I just did my 379 00:22:26,119 --> 00:22:29,880 Speaker 3: own fade out and fade in music. Y'all see that. No, 380 00:22:30,040 --> 00:22:34,440 Speaker 3: don't ask me what note that was. So what killed 381 00:22:35,320 --> 00:22:39,440 Speaker 3: the festival? There one number of things. First of all, yo, 382 00:22:39,520 --> 00:22:42,640 Speaker 3: ask for not going I'm just kidding. I'm just kidding. 383 00:22:43,080 --> 00:22:46,119 Speaker 3: We're not blaming the victims here. Some of these answers 384 00:22:46,119 --> 00:22:49,600 Speaker 3: are pretty obvious, like again, you know astra World like, 385 00:22:50,200 --> 00:22:52,680 Speaker 3: but astral World is just a good picture of everything 386 00:22:52,720 --> 00:22:56,840 Speaker 3: that went wrong in the concept of a music festival. 387 00:22:57,040 --> 00:23:01,920 Speaker 3: So the first problem is, yeah, capitalism, sometimes you are 388 00:23:02,000 --> 00:23:07,040 Speaker 3: led to believe that what is will always be right. 389 00:23:07,920 --> 00:23:12,040 Speaker 3: That's what a stable economy lulls you into believing. But 390 00:23:12,200 --> 00:23:16,320 Speaker 3: anybody that knows how money works, it's booms and busts, 391 00:23:16,600 --> 00:23:20,639 Speaker 3: the bubble will pop, and how a bubble pops is 392 00:23:20,760 --> 00:23:25,359 Speaker 3: almost always our own fault in this sense, the housing bubble, 393 00:23:25,720 --> 00:23:28,000 Speaker 3: you know of two thousand and eight when your mama 394 00:23:28,000 --> 00:23:30,359 Speaker 3: and him lost their house because the reality was they 395 00:23:30,400 --> 00:23:32,399 Speaker 3: shouldn't have never got that loan in the first place. 396 00:23:32,640 --> 00:23:35,240 Speaker 3: These people knew good and well that you was not 397 00:23:35,359 --> 00:23:37,479 Speaker 3: able to keep up with that mortgage. But we were 398 00:23:37,520 --> 00:23:40,359 Speaker 3: selling too many houses. It was going too good. So 399 00:23:41,320 --> 00:23:45,120 Speaker 3: the thing was for almost the you know, almost a decade, 400 00:23:45,520 --> 00:23:48,919 Speaker 3: you couldn't make enough festivals. The industry couldn't keep up 401 00:23:48,960 --> 00:23:53,199 Speaker 3: with the demand. And yo, this the blog error. This 402 00:23:53,320 --> 00:23:58,480 Speaker 3: the two Doe Boys. Yeah, Pitchfork like this the blog error. 403 00:23:58,560 --> 00:24:00,199 Speaker 4: You know what I'm saying. When Fader was like a 404 00:24:00,240 --> 00:24:01,440 Speaker 4: thing that you would want to go soon. 405 00:24:01,600 --> 00:24:04,280 Speaker 3: So like it all kind of worked together around this 406 00:24:04,400 --> 00:24:07,600 Speaker 3: time before all these spots got bought out hip hop DX, 407 00:24:07,680 --> 00:24:10,960 Speaker 3: like all these pages got bought out. Like I said before, 408 00:24:11,119 --> 00:24:13,840 Speaker 3: it was like this boom in twenty fourteen of a 409 00:24:14,000 --> 00:24:20,160 Speaker 3: trillion festivals that started happening. Now what happened was ticket prices. 410 00:24:20,440 --> 00:24:24,240 Speaker 3: This's the first one. We're making so much money. You realize, Dang, 411 00:24:24,280 --> 00:24:25,840 Speaker 3: if I charge one hundred, I bet you I could 412 00:24:25,920 --> 00:24:27,960 Speaker 3: charge to hundred if I charged doing it, I bet 413 00:24:27,960 --> 00:24:30,480 Speaker 3: you I could charge foe hundred because if you charge 414 00:24:30,480 --> 00:24:32,800 Speaker 3: foe hun and then I could argue I'm getting bigger acts. 415 00:24:33,040 --> 00:24:36,280 Speaker 3: So in the boom years, according to this analysis by Finance, 416 00:24:36,359 --> 00:24:41,679 Speaker 3: buzz ticket prices since twenty fourteen for most music festivals 417 00:24:41,720 --> 00:24:47,879 Speaker 3: increased by fifty five percent. Like that's super outpacing even 418 00:24:48,040 --> 00:24:52,240 Speaker 3: inflation in the same time period. This isn't like cost 419 00:24:52,280 --> 00:24:54,800 Speaker 3: the living type shit type beat. 420 00:24:55,040 --> 00:24:57,639 Speaker 4: No oh, I'm raping y'all. 421 00:24:58,000 --> 00:25:01,760 Speaker 3: Do you know that Burning Man cost five hundred and 422 00:25:01,880 --> 00:25:05,160 Speaker 3: seventy five dollars to go to If you was going, 423 00:25:05,720 --> 00:25:07,800 Speaker 3: you was probably gonna make some sort of like art 424 00:25:07,840 --> 00:25:10,399 Speaker 3: installation to destroy you doing that all your own money, 425 00:25:10,680 --> 00:25:11,400 Speaker 3: which meant what. 426 00:25:11,920 --> 00:25:13,840 Speaker 4: Same thing happened in the seventeenth century. 427 00:25:13,880 --> 00:25:16,920 Speaker 3: It just becomes a place for the elite because can't 428 00:25:16,920 --> 00:25:19,480 Speaker 3: nobody else afford to go. You know what else happened 429 00:25:19,480 --> 00:25:22,399 Speaker 3: to a lot of festivals is corporation's bottom. You know 430 00:25:22,440 --> 00:25:25,960 Speaker 3: who bought complex BuzzFeed and you know who bought it 431 00:25:26,000 --> 00:25:28,720 Speaker 3: from buzzfeedn't work. 432 00:25:29,640 --> 00:25:33,800 Speaker 4: Nt WRK, It's an investment firm. 433 00:25:34,119 --> 00:25:37,919 Speaker 3: You know who owns the Pitchfork Festival, Condy nast a 434 00:25:38,080 --> 00:25:42,520 Speaker 3: media company. They bought the blog and folded it into GQ. 435 00:25:43,640 --> 00:25:49,400 Speaker 3: It's just a corporation. Capitalism. Capitalism broke the festivals under 436 00:25:49,440 --> 00:25:53,040 Speaker 3: the banner of capitalism, not so much the cost of 437 00:25:53,080 --> 00:25:55,800 Speaker 3: the ticket and the soaring cost of living. 438 00:25:56,040 --> 00:25:59,359 Speaker 4: It also costs too much to make the festival. 439 00:26:00,240 --> 00:26:04,000 Speaker 3: To John Roston, he's the CEO that AIF, the Independent 440 00:26:04,040 --> 00:26:05,320 Speaker 3: Association of Festivals. 441 00:26:05,760 --> 00:26:08,960 Speaker 4: He says, the toilet higher, I just need to buy 442 00:26:09,040 --> 00:26:09,800 Speaker 4: porter potties. 443 00:26:10,359 --> 00:26:13,800 Speaker 3: In twenty twenty one was twenty eight thousand dollars for 444 00:26:13,880 --> 00:26:17,200 Speaker 3: the exact same amount of toilets at twenty twenty four 445 00:26:17,640 --> 00:26:25,280 Speaker 3: is fifty four thousand dollars. That's just the toilets. You 446 00:26:25,359 --> 00:26:29,200 Speaker 3: know what happened at Astro World. He ain't have enough security. 447 00:26:29,680 --> 00:26:35,160 Speaker 3: It costs so much you honestly cannot afford to put 448 00:26:35,200 --> 00:26:42,520 Speaker 3: together a festival that will be alluring enough to consumers 449 00:26:42,960 --> 00:26:46,320 Speaker 3: to justify spending that much money. So what do you get? 450 00:26:46,400 --> 00:26:48,760 Speaker 3: A gang of corporate sponsors? And you know what a 451 00:26:48,840 --> 00:26:52,000 Speaker 3: gang of corporate sponsors at a music festival is whack. 452 00:26:52,320 --> 00:26:55,359 Speaker 3: It's a horrible ass experience because you're just watching a 453 00:26:55,480 --> 00:26:58,199 Speaker 3: gang of commercials. Sometimes it just be labels who be 454 00:26:58,200 --> 00:27:00,240 Speaker 3: putting on these artists that they trying to bring, and 455 00:27:00,240 --> 00:27:03,280 Speaker 3: then the artists be trash. They don't be trash because 456 00:27:03,320 --> 00:27:06,439 Speaker 3: they trash. They be trash because they're not ready for 457 00:27:06,520 --> 00:27:09,520 Speaker 3: this size stage. They ain't put in the work. They 458 00:27:09,560 --> 00:27:13,800 Speaker 3: didn't do the Gurney, Illinois experience that I think I've 459 00:27:13,800 --> 00:27:16,360 Speaker 3: told before. What is the most terrifying experience I've ever 460 00:27:16,400 --> 00:27:20,160 Speaker 3: had on tour? You don't had him experiences. You ain't 461 00:27:20,200 --> 00:27:23,280 Speaker 3: played shows when it's more people at the bar, or 462 00:27:23,320 --> 00:27:25,960 Speaker 3: there's more people that work there then come to see you. 463 00:27:25,960 --> 00:27:28,439 Speaker 3: You're not ready for no festival stage, so it's just 464 00:27:28,480 --> 00:27:30,280 Speaker 3: not fun for the concer. So I'm not gonna buy it. 465 00:27:30,320 --> 00:27:33,080 Speaker 3: You can't justify this price. If I'm gonna spend that 466 00:27:33,200 --> 00:27:38,240 Speaker 3: much money, I need to really, really, really really. 467 00:27:37,960 --> 00:27:40,400 Speaker 4: Like this band. This need to be my favorite artist. 468 00:27:40,800 --> 00:27:43,960 Speaker 3: I'm not finna stand around twelve hours pay this much 469 00:27:44,000 --> 00:27:46,040 Speaker 3: money to really only see one act I like. 470 00:27:46,520 --> 00:27:47,800 Speaker 4: That don't make no damn sense. 471 00:27:48,040 --> 00:27:50,000 Speaker 3: And we'll talk about why they only like that one 472 00:27:50,119 --> 00:27:53,200 Speaker 3: artist a little bit later, So remember this point I'm making. 473 00:27:53,680 --> 00:27:56,600 Speaker 3: The second and most obvious one is COVID, which leads 474 00:27:56,640 --> 00:27:59,159 Speaker 3: into the third and fourth, you had to cancel stuff. 475 00:27:59,400 --> 00:28:04,960 Speaker 4: Nobody knew this was coming. Like the el's companies took. 476 00:28:05,280 --> 00:28:07,680 Speaker 3: I canceled a tour. Not only I canceled a tour, 477 00:28:07,760 --> 00:28:10,520 Speaker 3: I released the poetry book that I couldn't tour. I 478 00:28:10,560 --> 00:28:15,359 Speaker 3: mean I personally lost tens of thousands, maybe even hundreds 479 00:28:15,359 --> 00:28:19,360 Speaker 3: of thousands of dollars in touring revenue, in book sales, 480 00:28:19,640 --> 00:28:23,159 Speaker 3: in merch sales, and all of it. Like, I lost 481 00:28:23,760 --> 00:28:26,720 Speaker 3: so much because you just had to, and I'm still 482 00:28:26,760 --> 00:28:29,080 Speaker 3: trying to get that money back. A lot of festivals 483 00:28:29,119 --> 00:28:31,800 Speaker 3: just have never been able to make their money back 484 00:28:31,880 --> 00:28:35,720 Speaker 3: from what they lost, so there's not enough money now. Obviously, 485 00:28:35,880 --> 00:28:38,400 Speaker 3: when the pandemic ended, there was a lot of pent up. 486 00:28:38,600 --> 00:28:40,719 Speaker 4: Energy to be like, I need to go outside. 487 00:28:41,120 --> 00:28:46,080 Speaker 3: But that's because me and you didn't spend two years 488 00:28:46,120 --> 00:28:49,080 Speaker 3: of our high school experience, our two first years of 489 00:28:49,120 --> 00:28:52,280 Speaker 3: college stuck at home. Remember that's the time when you 490 00:28:52,320 --> 00:28:55,040 Speaker 3: get the taste to go outside, when you start finding 491 00:28:55,120 --> 00:28:59,000 Speaker 3: your drinking buddies, yo outside friends, your music friends. You 492 00:28:59,040 --> 00:29:02,920 Speaker 3: have to remember those years, dude, did Those years are 493 00:29:02,960 --> 00:29:06,880 Speaker 3: when you're discovering All research says it's like your taste 494 00:29:06,880 --> 00:29:10,240 Speaker 3: in music happens in those years. Right, If I were 495 00:29:10,280 --> 00:29:13,280 Speaker 3: to ask you what your favorite area of music, most 496 00:29:13,440 --> 00:29:16,400 Speaker 3: likely it's not always, but most likely it was like 497 00:29:16,760 --> 00:29:19,960 Speaker 3: the music you listened to in the eleventh grade, it's 498 00:29:20,000 --> 00:29:22,520 Speaker 3: probably your favorite era. Whatever you was listening to the 499 00:29:22,640 --> 00:29:26,120 Speaker 3: n is probably still your favorite era. Now, obviously that's 500 00:29:26,160 --> 00:29:28,920 Speaker 3: not true for everybody. But hey, if you were seventeen 501 00:29:29,000 --> 00:29:30,920 Speaker 3: you were discovering new music, you want to go to 502 00:29:31,000 --> 00:29:33,320 Speaker 3: like the Cornerhouse of Blues, right, you know this is 503 00:29:33,480 --> 00:29:35,000 Speaker 3: obviously I'm California centric. 504 00:29:35,040 --> 00:29:36,400 Speaker 4: You wanted to hit the Glasshouse. Man? 505 00:29:36,440 --> 00:29:38,840 Speaker 3: Could you just heard about this new band? Little stings 506 00:29:38,880 --> 00:29:42,400 Speaker 3: like that, the Dragonfly, Whiskey of Go Go, the Viper Room, 507 00:29:42,680 --> 00:29:45,920 Speaker 3: all these like smaller spots that when for us out 508 00:29:45,920 --> 00:29:48,280 Speaker 3: of La these were like rights a passage. This is 509 00:29:48,320 --> 00:29:50,800 Speaker 3: how you get to say I saw them win. I 510 00:29:50,920 --> 00:29:53,000 Speaker 3: knew who Will I Am was for the Black Eyed 511 00:29:53,040 --> 00:29:56,200 Speaker 3: Peas because I saw him at the Little Temple which 512 00:29:56,240 --> 00:29:58,920 Speaker 3: is now called the Virgil when he did a beat battle. 513 00:29:59,320 --> 00:30:01,200 Speaker 3: They were at the corner, you know what I'm saying, 514 00:30:01,760 --> 00:30:05,360 Speaker 3: And it was fun. I knew Foster of the people. 515 00:30:05,400 --> 00:30:06,440 Speaker 3: They're in San Diego. 516 00:30:07,440 --> 00:30:09,640 Speaker 4: You would just drive down like just at the gas 517 00:30:09,800 --> 00:30:13,720 Speaker 4: lamp like Leon bridges Hell. He opened for us. You 518 00:30:13,800 --> 00:30:14,720 Speaker 4: know what I'm saying, Like. 519 00:30:14,760 --> 00:30:17,000 Speaker 3: Again, like we said in the earlier these these bands 520 00:30:17,000 --> 00:30:19,640 Speaker 3: that you was passionate about. You was seventeen with your 521 00:30:19,640 --> 00:30:22,080 Speaker 3: little Emo hare swooped over your eyes this or you 522 00:30:22,160 --> 00:30:24,920 Speaker 3: was crying over you understand what I'm saying, Like hugging 523 00:30:24,960 --> 00:30:28,480 Speaker 3: onto your little iPad, you know, doing that MySpace picture 524 00:30:28,480 --> 00:30:30,360 Speaker 3: when you looking down. You know it's the white people 525 00:30:30,400 --> 00:30:33,000 Speaker 3: think like this is when you went to go see them. 526 00:30:33,640 --> 00:30:37,960 Speaker 3: If that era for you was a pandemic, you didn't 527 00:30:37,960 --> 00:30:39,760 Speaker 3: acquire a taste for going out like that. 528 00:30:40,360 --> 00:30:43,360 Speaker 4: You saw concerts inside a fortnite. 529 00:30:44,000 --> 00:30:47,640 Speaker 3: So what I'm saying is one of the biggest things 530 00:30:47,640 --> 00:30:50,080 Speaker 3: about gen Z is they don't go out. 531 00:30:51,720 --> 00:30:55,400 Speaker 4: It's just it's just the reality. Not only do it 532 00:30:55,400 --> 00:30:56,400 Speaker 4: ain't got no money. 533 00:30:56,800 --> 00:30:59,960 Speaker 3: They ain't got no money because again inflation and fine, 534 00:31:00,520 --> 00:31:03,600 Speaker 3: the cost of living is insane. But look it, gen 535 00:31:03,720 --> 00:31:05,800 Speaker 3: Z don't drink like we used to drink. They do 536 00:31:05,880 --> 00:31:09,080 Speaker 3: fewer drugs, they have less sex. Part of that is 537 00:31:09,120 --> 00:31:11,640 Speaker 3: because one they hella anxious and. 538 00:31:11,640 --> 00:31:12,560 Speaker 4: I don't blame them. 539 00:31:12,640 --> 00:31:15,520 Speaker 3: I'm looking at my daughter now and I'm like, I'm sorry, baby, 540 00:31:15,600 --> 00:31:18,400 Speaker 3: you probably not gonna buy no house ever. I don't 541 00:31:18,440 --> 00:31:20,280 Speaker 3: even know when you're gonna move out. I don't know 542 00:31:20,320 --> 00:31:22,360 Speaker 3: what to tell you. I'm not mad. I ain't gonna 543 00:31:22,360 --> 00:31:24,160 Speaker 3: push you out of this house, because where you're gonna go, 544 00:31:24,200 --> 00:31:25,560 Speaker 3: you're gonna get seven roommates. 545 00:31:25,720 --> 00:31:28,040 Speaker 4: I don't know what to tell you. I'm sorry. 546 00:31:28,840 --> 00:31:31,840 Speaker 3: They do fewer drugs, they drink less, and they don't 547 00:31:31,880 --> 00:31:36,440 Speaker 3: go nowhere because one, they anxious as hell. They nervous 548 00:31:36,480 --> 00:31:39,280 Speaker 3: around being around that many people. And if they are 549 00:31:39,360 --> 00:31:42,360 Speaker 3: gonna go out, if you ask them, the number one 550 00:31:42,400 --> 00:31:44,080 Speaker 3: thing they say is like, I ain't got nobody to 551 00:31:44,120 --> 00:31:45,680 Speaker 3: go with I mean I could go. I ain't got 552 00:31:45,720 --> 00:31:47,640 Speaker 3: nobody to go with you, cause you ain't got no friends. 553 00:31:47,680 --> 00:31:51,000 Speaker 3: You don't go nowhere, right. I've been looking at my 554 00:31:51,080 --> 00:31:52,760 Speaker 3: own child, like why you here? 555 00:31:52,880 --> 00:31:55,400 Speaker 4: Cuz, like don't you you're a go nowhere. 556 00:31:56,200 --> 00:32:01,080 Speaker 3: She's starting to now, but listen, you gotta really really, 557 00:32:01,160 --> 00:32:02,280 Speaker 3: really really. 558 00:32:02,040 --> 00:32:04,840 Speaker 4: Really want to see this person that you're going to see. 559 00:32:04,960 --> 00:32:09,800 Speaker 3: She bought Billie Eilis tickets in February the concert next month. 560 00:32:09,920 --> 00:32:13,320 Speaker 3: She decided, if I'm gonna spend this money this one, 561 00:32:13,320 --> 00:32:16,440 Speaker 3: I'm gonna spend it on right, because it's. 562 00:32:16,280 --> 00:32:17,040 Speaker 4: Worth her money. 563 00:32:17,080 --> 00:32:19,840 Speaker 3: She loves them, she loves her, she got the album, 564 00:32:20,000 --> 00:32:22,480 Speaker 3: she went to the listening party, She's like, this is 565 00:32:22,520 --> 00:32:24,640 Speaker 3: who I'm gonna go see. They don't look and see 566 00:32:24,640 --> 00:32:27,240 Speaker 3: who's playing, or just pull up at adult music spot 567 00:32:27,280 --> 00:32:28,720 Speaker 3: and just be like, oh, one, who's playing. I'm gonna 568 00:32:28,720 --> 00:32:30,720 Speaker 3: discover new music. Now that don't happen. You can't put 569 00:32:30,720 --> 00:32:33,000 Speaker 3: on no festival if people ain't willing to come, which 570 00:32:33,080 --> 00:32:35,520 Speaker 3: leads me to one of the other problems they did, 571 00:32:36,040 --> 00:32:40,480 Speaker 3: which is the music industry itself. It is shocked themselves 572 00:32:40,480 --> 00:32:44,720 Speaker 3: in the foot because the big dogs, just like I 573 00:32:44,720 --> 00:32:48,040 Speaker 3: said happened in the seventeen hundreds, are doing fine. If 574 00:32:48,120 --> 00:32:53,680 Speaker 3: Live Nation and ticket Master own every venue, they only 575 00:32:53,720 --> 00:32:56,479 Speaker 3: gonna put the artists that they won't own their it 576 00:32:56,680 --> 00:32:57,800 Speaker 3: costs too much. 577 00:32:58,840 --> 00:33:01,640 Speaker 4: So they're like, I understand what's going on with y'all festivals. 578 00:33:01,680 --> 00:33:04,640 Speaker 3: I know we doing all right, because if you are 579 00:33:04,680 --> 00:33:09,720 Speaker 3: an industry artist with the machine behind you, number one, 580 00:33:10,520 --> 00:33:11,960 Speaker 3: you don't need a festival. 581 00:33:12,480 --> 00:33:14,200 Speaker 4: You booked the Greek theater yourself. 582 00:33:14,600 --> 00:33:18,520 Speaker 3: Why would I allow myself as an artist for you 583 00:33:18,600 --> 00:33:19,120 Speaker 3: to pay me? 584 00:33:19,560 --> 00:33:24,120 Speaker 4: Guess who turned down Coachella next year? Rihanna and Kendrick. 585 00:33:24,640 --> 00:33:26,720 Speaker 3: Why would either of them play that when they know 586 00:33:26,880 --> 00:33:29,200 Speaker 3: they can be the only artist and sell just as 587 00:33:29,240 --> 00:33:32,680 Speaker 3: many tickets. Kendrick played Staples. I'm calling his Staples because 588 00:33:32,680 --> 00:33:35,720 Speaker 3: I'm from LA. I know it's just a corporation. He 589 00:33:35,760 --> 00:33:40,040 Speaker 3: played Staples four nights in a row where the Lakers played, 590 00:33:40,440 --> 00:33:43,680 Speaker 3: but that was after doing four nights at the Honda 591 00:33:43,720 --> 00:33:48,120 Speaker 3: Center in Orange County. These are eight Southern California shows, 592 00:33:48,640 --> 00:33:52,120 Speaker 3: sold them all out. Why the hell would I give 593 00:33:52,160 --> 00:33:54,920 Speaker 3: that money to Coachella when I could do it myself. 594 00:33:55,440 --> 00:33:59,120 Speaker 3: Live Nation already taking a huge ass cut. Ticketmaster already 595 00:33:59,160 --> 00:34:02,000 Speaker 3: taking a huge ass cut. Scalper's already taking a huge 596 00:34:02,040 --> 00:34:05,320 Speaker 3: ass cut. There's no reason for me to give my 597 00:34:05,480 --> 00:34:08,400 Speaker 3: time and my ticket draw to you when they can 598 00:34:08,480 --> 00:34:11,040 Speaker 3: all go to myself. You did this to yourself music 599 00:34:11,080 --> 00:34:15,279 Speaker 3: industry by locking out all the small venues. You know 600 00:34:15,320 --> 00:34:18,840 Speaker 3: what else the music industry did to itself streaming the 601 00:34:18,920 --> 00:34:23,760 Speaker 3: algorithm that also killed the festival. You know why, because 602 00:34:23,800 --> 00:34:27,719 Speaker 3: you're fed the same music. Algorithm says you like this, 603 00:34:28,200 --> 00:34:30,840 Speaker 3: you probably don't like that, which means. 604 00:34:31,040 --> 00:34:33,840 Speaker 4: We know all people be like music all sound the same, because. 605 00:34:33,600 --> 00:34:37,239 Speaker 3: It does because The goal is to play music that 606 00:34:37,280 --> 00:34:41,120 Speaker 3: feeds the algorithm. You create music that gets your streaming 607 00:34:41,239 --> 00:34:43,560 Speaker 3: numbers up. This is the point I was making earlier. 608 00:34:43,560 --> 00:34:45,560 Speaker 3: While you like, I don't know nobody else on this thing, 609 00:34:45,840 --> 00:34:47,920 Speaker 3: and I'm only really concerned about the headliner. This is 610 00:34:47,960 --> 00:34:51,360 Speaker 3: the point I was making earlier. Algorithm, you create music 611 00:34:51,440 --> 00:34:55,640 Speaker 3: that works on TikTok. So music has this formula. They 612 00:34:55,640 --> 00:34:57,719 Speaker 3: did the same thing with coffee shops. You know why 613 00:34:57,719 --> 00:35:02,799 Speaker 3: coffee shops look like brutaliss mid century, all of them Instagram. 614 00:35:02,920 --> 00:35:06,359 Speaker 3: We're all looking at the same aesthetic. So therefore all 615 00:35:06,440 --> 00:35:08,960 Speaker 3: coffee shops look the same. The same thing happened with 616 00:35:09,040 --> 00:35:16,960 Speaker 3: music the algorithm. So you have these entire very specific niches. 617 00:35:17,520 --> 00:35:22,000 Speaker 3: But can everyone in your weird niche. Are there thirty 618 00:35:22,200 --> 00:35:26,439 Speaker 3: artists in your very weird niche that can bring ten 619 00:35:26,520 --> 00:35:29,680 Speaker 3: thousand people out to a field? No, because there's only 620 00:35:29,800 --> 00:35:33,960 Speaker 3: forty of y'all that like this music that's online streaming. 621 00:35:34,440 --> 00:35:39,279 Speaker 3: There's no human editorial, there's no DJ that's saying, yo, dude, long, 622 00:35:39,520 --> 00:35:39,960 Speaker 3: look at this. 623 00:35:40,000 --> 00:35:40,640 Speaker 4: No, look at this. 624 00:35:40,760 --> 00:35:43,719 Speaker 3: You're stuck to doing it yourself, and hopefully you can 625 00:35:43,760 --> 00:35:47,280 Speaker 3: climb out your algorithm, right J McDonald says, a genre 626 00:35:47,520 --> 00:35:50,920 Speaker 3: unfocused festival poster lineup starts to just look like a 627 00:35:50,960 --> 00:35:56,520 Speaker 3: playlist that has been made and personalized for somebody else. Okay, 628 00:35:56,560 --> 00:35:58,799 Speaker 3: you want to do a genre specific one, let's just say, okay, 629 00:35:58,880 --> 00:36:02,160 Speaker 3: kpop fly on and acts from Korea? How much you're 630 00:36:02,160 --> 00:36:04,640 Speaker 3: gonna sell all these tickets for? How many k pop 631 00:36:04,680 --> 00:36:05,439 Speaker 3: acts do you get? 632 00:36:05,600 --> 00:36:07,960 Speaker 4: You don't book nobody local? Do you how much money 633 00:36:07,960 --> 00:36:10,480 Speaker 4: that would cost? Or you say I'm gonna do a 634 00:36:10,520 --> 00:36:12,320 Speaker 4: k pop day? All right? 635 00:36:12,800 --> 00:36:14,839 Speaker 3: So you do a three day festival. One day's k pop, 636 00:36:14,880 --> 00:36:16,520 Speaker 3: one day's EDM, one day's hip hop. 637 00:36:17,120 --> 00:36:19,000 Speaker 4: Uh, nobody's bout a three day pass. 638 00:36:19,320 --> 00:36:21,680 Speaker 3: So one day might be trash And how do you 639 00:36:21,719 --> 00:36:24,759 Speaker 3: build it? What does the flyer look like? I don't 640 00:36:24,800 --> 00:36:26,759 Speaker 3: know half of these people. I ain't never even heard 641 00:36:26,800 --> 00:36:31,919 Speaker 3: of that. No single act can sell a festival, and 642 00:36:32,520 --> 00:36:34,600 Speaker 3: if you try to do a multi different act thing, 643 00:36:34,680 --> 00:36:38,200 Speaker 3: it's just gonna confuse the consumer. So if you're putting 644 00:36:38,239 --> 00:36:41,440 Speaker 3: on the festival, your only option is to just go big. 645 00:36:41,719 --> 00:36:44,000 Speaker 3: This has to do with money, So you are going 646 00:36:44,040 --> 00:36:48,439 Speaker 3: to overspend, right, because it's like, how are you gonna 647 00:36:48,440 --> 00:36:51,400 Speaker 3: get people here? You get Taylor Swift. Do you know 648 00:36:51,440 --> 00:36:53,880 Speaker 3: how much money you gotta offer somebody like a Taylor 649 00:36:53,920 --> 00:36:57,320 Speaker 3: Swift for her to give her performance to your festival 650 00:36:58,200 --> 00:36:59,920 Speaker 3: rather than just to do her own show. 651 00:37:01,120 --> 00:37:05,320 Speaker 4: And the consumer says, again, is this worth my money? 652 00:37:05,680 --> 00:37:09,120 Speaker 3: I'm willing to throw this money at this big act 653 00:37:09,160 --> 00:37:10,479 Speaker 3: because that's what the Alcali, that's. 654 00:37:10,400 --> 00:37:10,840 Speaker 4: Who I know. 655 00:37:11,400 --> 00:37:14,480 Speaker 3: They're not gonna risk no more because music discovery is 656 00:37:14,520 --> 00:37:17,000 Speaker 3: now algorithmic. You're not just gonna go pull up at 657 00:37:17,000 --> 00:37:19,120 Speaker 3: a spot and be like, who's this open or they're dope. 658 00:37:19,239 --> 00:37:21,960 Speaker 3: The industry did it to itself. You killed your own 659 00:37:22,120 --> 00:37:26,160 Speaker 3: performance market. And because Live Nation brought up all the 660 00:37:26,200 --> 00:37:29,560 Speaker 3: small venues where artists really get their chops and really 661 00:37:29,600 --> 00:37:32,920 Speaker 3: create fan bases and really you get to discover and 662 00:37:32,920 --> 00:37:35,360 Speaker 3: make connections with it, there's no places for them to play. 663 00:37:35,960 --> 00:37:40,520 Speaker 3: All that's left are the big industry artists and why 664 00:37:40,719 --> 00:37:43,440 Speaker 3: again would they give their ticket sales to a festival? 665 00:37:44,800 --> 00:37:49,880 Speaker 3: And lastly, climate change. It's hot as hell. The last 666 00:37:49,880 --> 00:37:54,520 Speaker 3: two burning bands poured rain and flooded. Before that, it 667 00:37:54,640 --> 00:37:58,200 Speaker 3: was like one hundred and twenty nine million degrees. 668 00:37:59,080 --> 00:38:00,640 Speaker 4: It's hot. 669 00:38:01,880 --> 00:38:05,080 Speaker 3: It's too hot to be out there like this climate y'all, 670 00:38:05,719 --> 00:38:10,200 Speaker 3: and enough water. It's hot as hell. It's hot as hell, 671 00:38:11,160 --> 00:38:13,719 Speaker 3: or it's floody. It's hot or it's floody. Ain't no 672 00:38:13,800 --> 00:38:18,439 Speaker 3: more nice days outside. I find the stand outside all day. 673 00:38:19,080 --> 00:38:19,840 Speaker 3: You crazy? 674 00:38:20,400 --> 00:38:23,200 Speaker 4: You gonna make me pay extra for shade. It's an 675 00:38:23,239 --> 00:38:25,480 Speaker 4: extra one hundred dollars so I can have a humbrother. 676 00:38:26,080 --> 00:38:30,959 Speaker 4: I'm good. Just hold on, we're staying home. Staying home. 677 00:38:32,280 --> 00:38:37,839 Speaker 3: Okay, now again, let's rebuild the world. What can we 678 00:38:37,880 --> 00:38:43,759 Speaker 3: do better? That's in our control. So festivals might be done, 679 00:38:43,840 --> 00:38:46,319 Speaker 3: but it doesn't mean we don't still love music. If 680 00:38:46,360 --> 00:38:50,239 Speaker 3: you're a music lover, here are some suggestions I can 681 00:38:50,280 --> 00:38:54,920 Speaker 3: give you that would keep your favorite bands in the game. 682 00:38:55,600 --> 00:38:59,360 Speaker 3: The first is the easiest one for you, which of course, 683 00:38:59,480 --> 00:39:03,040 Speaker 3: is buying or streaming their music. If you're gonna stream, 684 00:39:03,120 --> 00:39:05,239 Speaker 3: here's the thing, dude, I'm not an old guy to 685 00:39:05,280 --> 00:39:09,840 Speaker 3: say that, like your release Radar or your New Music Friday, 686 00:39:10,440 --> 00:39:15,720 Speaker 3: that algorithmic playlist that's like customized just for you, it's great. 687 00:39:15,760 --> 00:39:19,080 Speaker 3: My request that I think would help is this. If 688 00:39:19,120 --> 00:39:22,719 Speaker 3: a song pops on and you dig it, save it 689 00:39:22,840 --> 00:39:25,120 Speaker 3: number one, and then too, go to the album, go 690 00:39:25,200 --> 00:39:28,920 Speaker 3: to that artist's page and give them a follow and 691 00:39:29,040 --> 00:39:32,080 Speaker 3: listen to the album. You heard the song, the song 692 00:39:32,200 --> 00:39:34,120 Speaker 3: was dope, and if it really resonate, I'm not begging 693 00:39:34,160 --> 00:39:35,840 Speaker 3: you to do something that you don't like, listen to 694 00:39:35,880 --> 00:39:39,279 Speaker 3: that album, you know the whole Like artists blowing up 695 00:39:39,280 --> 00:39:42,600 Speaker 3: on TikTok. That's why Universal was just like man tried 696 00:39:42,640 --> 00:39:46,879 Speaker 3: to dead all that, you know, So if the artist 697 00:39:46,960 --> 00:39:49,200 Speaker 3: blows up on TikTok, you you really like that, it's 698 00:39:49,239 --> 00:39:51,520 Speaker 3: not like yo, like go to that artist page, go 699 00:39:51,560 --> 00:39:52,960 Speaker 3: to their music like, you know. 700 00:39:53,680 --> 00:39:55,640 Speaker 4: Instead of just like shooting a video like that. Stuff's 701 00:39:55,640 --> 00:39:56,240 Speaker 4: short lived. 702 00:39:56,280 --> 00:39:58,560 Speaker 3: If you're artists, like obviously you hope that one day 703 00:39:58,600 --> 00:40:02,680 Speaker 3: that happens, but that's not sustainable. You can't tour off that. 704 00:40:02,680 --> 00:40:04,080 Speaker 3: That's what happened to a lot of ours. Why I 705 00:40:04,160 --> 00:40:07,840 Speaker 3: Spice cancel half for tour dates is because there's not songs. 706 00:40:08,120 --> 00:40:11,120 Speaker 4: There's TikTok audios. You feel me. 707 00:40:11,840 --> 00:40:15,279 Speaker 3: That helps the artists know when they try to go 708 00:40:15,360 --> 00:40:18,480 Speaker 3: get a show that they can prove that, like, hey, listen, 709 00:40:19,000 --> 00:40:22,200 Speaker 3: these are listeners. When you go to my Spotify page, 710 00:40:22,239 --> 00:40:24,520 Speaker 3: we go to any Spotify page, the first number you 711 00:40:24,560 --> 00:40:28,000 Speaker 3: see is monthly listeners but that don't mean followers. I 712 00:40:28,160 --> 00:40:31,279 Speaker 3: have this weird upside down thing. Most people have more 713 00:40:31,440 --> 00:40:34,799 Speaker 3: monthly listeners than followers. I'm the opposite. I have three 714 00:40:34,840 --> 00:40:38,400 Speaker 3: times more followers than monthly listeners, which means these people 715 00:40:38,680 --> 00:40:42,600 Speaker 3: are going to be alerted when I drop music. Why 716 00:40:42,719 --> 00:40:46,920 Speaker 3: I have that is because I toured so hard. I 717 00:40:47,080 --> 00:40:52,040 Speaker 3: played every possible dumb, ugly venue I possibly could, like, 718 00:40:52,400 --> 00:40:58,080 Speaker 3: gotted out the mud, shook hands, stayed after, stayed at 719 00:40:58,120 --> 00:41:04,000 Speaker 3: the merch table, took pictures, got email addresses, got phone numbers, 720 00:41:04,440 --> 00:41:09,440 Speaker 3: came back, you know, signed everything. I would stay after 721 00:41:09,719 --> 00:41:13,480 Speaker 3: the show for an extra hour until everybody got their 722 00:41:13,520 --> 00:41:18,799 Speaker 3: picture and everybody got their stuff signed, hard fought so 723 00:41:18,960 --> 00:41:23,040 Speaker 3: that way, You're right, I'm not cranking out music that 724 00:41:23,080 --> 00:41:24,040 Speaker 3: feeds the algorithm. 725 00:41:24,120 --> 00:41:26,279 Speaker 4: You're right. But when I drop an album, they no. 726 00:41:26,880 --> 00:41:30,400 Speaker 3: So my request as the consumer is follow that artist 727 00:41:30,719 --> 00:41:33,560 Speaker 3: like close to the album. And secondly, the most obvious 728 00:41:33,640 --> 00:41:37,320 Speaker 3: one is like dude by merch. Oh my god, y'all, 729 00:41:37,960 --> 00:41:41,279 Speaker 3: I'm saying like merch has been the difference between car 730 00:41:41,320 --> 00:41:44,320 Speaker 3: insurance and not. For me, merch has been the difference 731 00:41:44,400 --> 00:41:49,760 Speaker 3: between can my daughter stay in her you know, dance 732 00:41:49,800 --> 00:41:55,120 Speaker 3: class her after school, like ballet class. Merch Like merch 733 00:41:55,200 --> 00:41:58,440 Speaker 3: is how we paid for our daughters. So during the pandemic, 734 00:41:58,920 --> 00:42:03,399 Speaker 3: hell merch it paid our rent because all he had. Now, 735 00:42:03,480 --> 00:42:05,440 Speaker 3: as an artist, you need to have dope merch. 736 00:42:05,960 --> 00:42:06,560 Speaker 4: That's what I mean. 737 00:42:07,360 --> 00:42:09,080 Speaker 3: If your merch sucks, that I mean, it is what 738 00:42:09,120 --> 00:42:11,640 Speaker 3: it is. I can't ask you to, you know, purchase 739 00:42:11,680 --> 00:42:16,040 Speaker 3: something that's trash. Artists make dope merch. You know, I 740 00:42:16,680 --> 00:42:18,640 Speaker 3: have vinyl. Vinyl costs a lot, but you can go 741 00:42:18,680 --> 00:42:20,720 Speaker 3: to my website there's vinyl like that stuff. 742 00:42:21,040 --> 00:42:22,320 Speaker 4: Those make a difference. 743 00:42:23,040 --> 00:42:26,239 Speaker 3: And then I'd also ask, like, if you really dig 744 00:42:26,280 --> 00:42:28,600 Speaker 3: an artist, this is on the artist's job to like 745 00:42:28,880 --> 00:42:32,840 Speaker 3: sign up for their newsletter, find out when they're touring, 746 00:42:33,000 --> 00:42:35,520 Speaker 3: and just and go to their shows. And when you 747 00:42:35,560 --> 00:42:37,560 Speaker 3: get there like another game. I think I told this 748 00:42:37,600 --> 00:42:40,200 Speaker 3: on the Politics podcast too, where it's like most of 749 00:42:40,239 --> 00:42:43,120 Speaker 3: the time as the artist, I keep the door like 750 00:42:43,200 --> 00:42:46,319 Speaker 3: meaning the ticket sales, and then the venue keeps the bar. 751 00:42:46,800 --> 00:42:48,600 Speaker 4: So their thing is like, well, they're going to make 752 00:42:48,640 --> 00:42:49,680 Speaker 4: a ton of money on the bar. 753 00:42:50,200 --> 00:42:53,200 Speaker 3: But that's how I get to come back is if 754 00:42:53,200 --> 00:42:56,520 Speaker 3: this venue says, oh, yeah, he brought you know, three 755 00:42:56,640 --> 00:42:59,920 Speaker 3: hundred people here, they respected my staff, they bought drink 756 00:43:00,680 --> 00:43:03,880 Speaker 3: and me as an artist, my team, I'd be silly 757 00:43:03,920 --> 00:43:07,440 Speaker 3: on stage, but we're very, very professional. I take my 758 00:43:07,480 --> 00:43:12,200 Speaker 3: reputation very serious. We make sure that like the talent buyer, 759 00:43:12,360 --> 00:43:13,920 Speaker 3: the venues, everybody taken care of. 760 00:43:14,120 --> 00:43:16,200 Speaker 4: We're not yelling at the sound man. You know, we 761 00:43:16,320 --> 00:43:17,439 Speaker 4: keep a clean green room. 762 00:43:17,520 --> 00:43:17,600 Speaker 5: Like. 763 00:43:17,600 --> 00:43:19,400 Speaker 3: Those are things you could do as an artist, but 764 00:43:20,040 --> 00:43:23,799 Speaker 3: as a consumer, like I know the algorithm's fighting against you, 765 00:43:24,040 --> 00:43:27,000 Speaker 3: but like, if you really like a group, go out 766 00:43:27,040 --> 00:43:29,760 Speaker 3: of your way, even if it's on the discovery things. Again, 767 00:43:29,840 --> 00:43:32,640 Speaker 3: the big people is easy. Beyonce's tickets are gonna come 768 00:43:32,680 --> 00:43:35,360 Speaker 3: find you. You ain't gotta go find them. But Johnny 769 00:43:35,360 --> 00:43:38,640 Speaker 3: Swim but the hot shakes, right, that's what they call 770 00:43:38,960 --> 00:43:41,279 Speaker 3: go find them because at the end of the day, 771 00:43:41,360 --> 00:43:43,920 Speaker 3: it's your presence. If you're gonna stay in music, you 772 00:43:44,040 --> 00:43:46,520 Speaker 3: have to get butts in seats. Is this for us 773 00:43:46,520 --> 00:43:48,680 Speaker 3: to save music festivals? I don't care they did that 774 00:43:48,760 --> 00:43:53,800 Speaker 3: to themselves. I'm just trying to save live music because truly, truly, 775 00:43:55,040 --> 00:43:56,279 Speaker 3: there is nothing like it. 776 00:43:58,080 --> 00:44:08,160 Speaker 1: Oh oh oh oh oh oh, it could happen. 777 00:44:08,200 --> 00:44:11,080 Speaker 7: Here is a production of cool Zone Media. For more podcasts, 778 00:44:11,120 --> 00:44:14,920 Speaker 7: from cool Zone Media. Visit our website folzonmedia dot com, 779 00:44:15,040 --> 00:44:18,160 Speaker 7: or check us out on the iHeartRadio app, Apple podcasts, 780 00:44:18,239 --> 00:44:21,080 Speaker 7: or wherever you listen to podcasts. You can now find 781 00:44:21,080 --> 00:44:24,239 Speaker 7: sources for it could happen here, listed directly in episode descriptions. 782 00:44:24,480 --> 00:44:25,280 Speaker 7: Thanks for listening.