WEBVTT - Tech Rivalries: Google vs. the World 0:00:00.280 --> 0:00:02.960 Brought to you by the reinvented two thousand twelve Camray. 0:00:03.160 --> 0:00:08.840 It's ready. Are you get in touch with technology? With 0:00:09.000 --> 0:00:17.760 tech Stuff from how stuff works dot com. Hello again, everyone, 0:00:17.800 --> 0:00:20.840 Welcome to tech stuff. My name is Chris Poett and 0:00:20.880 --> 0:00:23.400 I am an editor at how stuff works dot com. 0:00:23.400 --> 0:00:25.840 Sitting across from me as usual and you don't even 0:00:25.840 --> 0:00:28.600 have to search for him, is senior writer Jonathan Strickland. 0:00:28.800 --> 0:00:31.640 You know, I feel so dirty when they started talking cute. 0:00:31.760 --> 0:00:33.280 I want to tell her that I love her, but 0:00:33.400 --> 0:00:37.800 the point is probably moot. Okay, well, I'm going to 0:00:37.840 --> 0:00:42.240 try to puzzle out what that is actually doing with 0:00:42.280 --> 0:00:46.800 this subject. Absolutely nothing. Sorry I spoiled it for you, 0:00:47.520 --> 0:00:49.560 But today we're gonna talk about we decided we're gonna 0:00:49.640 --> 0:00:52.840 do another kind of series. And if you if you're 0:00:53.159 --> 0:00:54.920 if you're aware of our series, you know that we 0:00:54.920 --> 0:00:57.840 do these sporadically. Um, but we we like there's certain 0:00:57.880 --> 0:00:59.560 series we like to do where there's a lot of 0:00:59.600 --> 0:01:03.560 stuff on a particular kind of sub topic in tech 0:01:04.360 --> 0:01:06.800 and we think, oh, that'd be great to tackle that. 0:01:06.840 --> 0:01:09.160 But there's no way we can do one episode that 0:01:09.200 --> 0:01:12.840 covers the whole topic, right, It's just too big. Right. 0:01:12.920 --> 0:01:14.440 And and for those of you who have been with 0:01:14.520 --> 0:01:16.440 us for a long time and you you hear us 0:01:16.520 --> 0:01:20.280 launch series and you go yeah, but you don't come back. 0:01:20.480 --> 0:01:23.520 It's because we we think of these lists of stuff 0:01:23.560 --> 0:01:25.120 like this, and then we go, oh, we just didn't 0:01:25.120 --> 0:01:27.160 two on that, we should wait a while. Yeah, and 0:01:27.200 --> 0:01:29.399 then so so we'll have to get back to like 0:01:29.640 --> 0:01:31.880 the two series we need to get back to sooner 0:01:32.000 --> 0:01:36.000 rather than later, our our electronic series, in our medical series, 0:01:36.480 --> 0:01:38.440 because we've had requests for both of those, so we 0:01:38.480 --> 0:01:40.240 will go back to those. But in this case, we're 0:01:40.240 --> 0:01:42.920 talking about tech rivalries. And we've talked about some tech 0:01:43.000 --> 0:01:46.560 rivalries recently in the podcast, Like we've had podcasts that 0:01:46.560 --> 0:01:49.040 were recently talking about Edison and Tesla, and that's one 0:01:49.040 --> 0:01:54.120 of the most famous rival reason technology in all of history. Yeah. 0:01:54.400 --> 0:01:56.960 The funny thing about when we talk about companies, which 0:01:56.960 --> 0:01:59.040 we're going to do today, is that in a lot 0:01:59.120 --> 0:02:03.680 of cases, uh, some of these companies are sort of frenemies, 0:02:04.160 --> 0:02:07.520 you know, friends and enemies. They might have a history 0:02:07.520 --> 0:02:10.919 of working together as well as working at cross purposes. Actually, 0:02:10.960 --> 0:02:13.000 come to think of it, I guess Edison and Tesla 0:02:13.080 --> 0:02:14.680 did work to them for a little while. But anyway, 0:02:14.680 --> 0:02:18.480 but yeah, they were more enemies than front of me. Yes, yes, 0:02:18.600 --> 0:02:21.480 so yeah, so we're going to talk today. The tech 0:02:21.600 --> 0:02:25.320 rivalry were specifically talking about is Google versus pretty much 0:02:25.360 --> 0:02:28.120 everybody else. In fact, in a way, this could be 0:02:28.200 --> 0:02:32.360 a part one of google rivalries with other companies, because truly, 0:02:32.440 --> 0:02:36.519 Google has had it Scott's finger in a lot of pies. Actually, 0:02:36.600 --> 0:02:39.200 the funny thing is that the one will probably end 0:02:39.240 --> 0:02:42.560 with is the rivalry that just sort of popped up 0:02:42.600 --> 0:02:44.560 and made us think of this, And it's not somebody 0:02:44.600 --> 0:02:46.480 we necessarily would have thought of as being or at 0:02:46.520 --> 0:02:48.880 least I would have thought of as being a competitor 0:02:48.960 --> 0:02:53.480 with Google. So let's start with the obvious. So from 0:02:53.480 --> 0:02:57.080 a consumer standpoint, like a customer, like an end user 0:02:57.160 --> 0:03:00.480 like me or or like Chris. To us, Google is 0:03:00.520 --> 0:03:03.000 a search engine. Yes chiefly. I mean there are all 0:03:03.000 --> 0:03:05.480 the other things that Google does as well. But if 0:03:05.520 --> 0:03:07.160 I say I'm going to Google something, that means I'm 0:03:07.160 --> 0:03:09.320 going to a search for it, and uh, and I 0:03:09.360 --> 0:03:11.800 mean there is a verb now for googling. So that 0:03:11.880 --> 0:03:15.160 shows that Google really has dominated this whole section of 0:03:15.160 --> 0:03:18.000 the internet. You know, the marketing department will probably their 0:03:18.040 --> 0:03:20.480 marketing department probably disagree that it's a verb, but they 0:03:20.560 --> 0:03:23.440 probably secretly are going, yes, yeah, I wouldn't imagine so 0:03:23.919 --> 0:03:28.320 the so the the first rivalry we wanted to talk 0:03:28.320 --> 0:03:32.080 about was with Yahoo. You know, another big search engine 0:03:32.280 --> 0:03:34.600 and in fact was a huge search engine back in 0:03:34.880 --> 0:03:39.920 the nineties. Yes, well sort of it, I would argue, 0:03:40.000 --> 0:03:42.680 it was enormous. It was only after the dot Com 0:03:42.720 --> 0:03:46.320 crash that it started to really have to it really, 0:03:46.400 --> 0:03:49.760 it took that hit pretty hard. Although it survived obviously 0:03:50.120 --> 0:03:53.320 as opposed to some of the other companies now, it 0:03:53.760 --> 0:03:56.640 then built up quite a bit again, only to start 0:03:56.720 --> 0:03:59.280 suffering again in the late two thousand era. Why, I 0:03:59.280 --> 0:04:01.720 don't want to, uh to put it down as a 0:04:01.760 --> 0:04:05.880 search engine, but I don't think um okay y'ah, whose 0:04:05.960 --> 0:04:09.960 existence predates Googles by a few years. Yeah, and when 0:04:10.040 --> 0:04:13.960 when Google made the scene, Yahoo was at least one 0:04:14.000 --> 0:04:16.760 of the search leaders. There were others like Alta, Vista 0:04:16.839 --> 0:04:21.520 and Umu hot Bot, which actually used a different engine 0:04:21.520 --> 0:04:24.600 deemed Yeah, and so there were a lot of them, 0:04:24.600 --> 0:04:29.080 but Yahoo, um at the time they were uh, you know, 0:04:29.120 --> 0:04:30.880 I'm pretty sure they were using a lot of human 0:04:30.920 --> 0:04:34.400 based power. But the thing is they were sort of 0:04:34.480 --> 0:04:36.800 leveraging that. Now, if you think about Yahoo right now, 0:04:37.279 --> 0:04:39.719 it's sort of a content engine. Uh. They have a 0:04:39.760 --> 0:04:43.760 lot of material that they create, editorial content or a 0:04:43.839 --> 0:04:47.520 license from other people, and they were sort of doing that. 0:04:47.560 --> 0:04:50.160 They were sort of contextualizing search, like if you were 0:04:50.160 --> 0:04:53.279 looking for something in particular, they might tell you, uh, 0:04:53.560 --> 0:04:56.000 you know, promote somebody that they had worked with and 0:04:56.160 --> 0:04:58.520 say why it was that you might want to pick them. 0:04:58.520 --> 0:05:01.560 It wasn't necessarily as search result, although you would get 0:05:01.600 --> 0:05:04.919 search results. Yeah, the uh that sounds weird. They were 0:05:04.960 --> 0:05:07.240 kind of a web portal. Yeah, they really were. So 0:05:07.360 --> 0:05:10.560 you think it was sort of a combination of the 0:05:10.560 --> 0:05:13.800 the the search engine, the the Internet search engine, and 0:05:13.920 --> 0:05:16.839 so almost like the online service providers we talked about 0:05:16.920 --> 0:05:19.839 in previous episodes. It's like the old days of all 0:05:20.000 --> 0:05:22.640 l and Prodigy. It kind of had its own sort 0:05:22.680 --> 0:05:26.159 of portal into the Web that wasn't all inclusive, but 0:05:26.279 --> 0:05:30.640 gave you a good spread of information across various topics, 0:05:30.960 --> 0:05:33.040 so that you know, you you could at a glance 0:05:33.160 --> 0:05:36.280 on one page see some interesting headlines and that might 0:05:36.320 --> 0:05:39.200 be that might be the extent of your experience using 0:05:39.200 --> 0:05:42.280 the Internet. Back in those days. Well, people didn't necessarily know. 0:05:42.360 --> 0:05:44.680 I worked in a an I s P and Internet 0:05:44.720 --> 0:05:47.520 service provider in the mid ninety nineties, and there were 0:05:47.520 --> 0:05:49.280 a lot of people who would who would call our 0:05:49.320 --> 0:05:51.600 phone number. I've worked in sales for a bit and 0:05:51.680 --> 0:05:55.760 people would call and ask, you know, my son or 0:05:55.760 --> 0:05:57.440 my daughter told me I need to get an Internet 0:05:57.440 --> 0:06:01.240 account so I can send mail messages. What is this 0:06:01.320 --> 0:06:04.080 internet thing? And and what do I do? And the 0:06:04.120 --> 0:06:07.000 thing is, people didn't really know what a u r 0:06:07.120 --> 0:06:10.480 L was back then because they were being introduced to it. 0:06:10.480 --> 0:06:12.039 It was a sort of a new concept. The Internet 0:06:12.080 --> 0:06:16.080 had been around, but it wasn't always a consumer uh 0:06:16.160 --> 0:06:19.320 you know service, and it wasn't necessarily user friendly. I 0:06:19.320 --> 0:06:21.599 mean this was built by engineers. Yeah, and so I 0:06:21.640 --> 0:06:26.000 love you engineers, I love you all. Yes, but that 0:06:26.040 --> 0:06:28.279 doesn't necessarily mean that people knew where they were going 0:06:28.279 --> 0:06:30.240 on the World Wide Web. I mean Worldwide Web was 0:06:30.279 --> 0:06:32.720 only you know, a few a couple of years old 0:06:32.760 --> 0:06:34.400 at that point, a few years old. Yeah, yeah, who 0:06:34.839 --> 0:06:37.120 you know who launched officially as a company in n 0:06:38.200 --> 0:06:41.120 Now it actually grew out of a service that had 0:06:41.160 --> 0:06:45.600 existed before that, but in became Yahoo and then they 0:06:45.680 --> 0:06:49.320 launched Yahoo Mail in nineteen. It sort of became a 0:06:49.360 --> 0:06:53.320 web portal. They purchased Geo Cities in nine, which was, 0:06:53.480 --> 0:06:56.680 you know, a web page hosting service which now no 0:06:56.720 --> 0:06:59.600 longer exists, but was. It was big for a while, 0:06:59.680 --> 0:07:03.200 and it it organized web pages into neighborhoods, so it 0:07:03.240 --> 0:07:07.440 was it was an attempt to make the web more uh, 0:07:07.680 --> 0:07:10.960 user friendly and understandable to the common consumer by by 0:07:11.040 --> 0:07:13.760 relating it to concepts that the consumer would already be 0:07:13.760 --> 0:07:16.000 familiar with. So yeah, I was really doing a lot 0:07:16.080 --> 0:07:19.040 of work in this area. Uh. And then they had 0:07:19.040 --> 0:07:21.640 the dot com bubble burst in the two thousand two 0:07:21.640 --> 0:07:24.880 thousand one era. Right around two thousand, Yahoo began to 0:07:24.880 --> 0:07:29.240 do something interesting. Yahoo began to use the search algorithms, 0:07:30.160 --> 0:07:34.080 licensing them from another search engine company, and that search 0:07:34.080 --> 0:07:39.280 engine company was Google. Google h they registered Google dot 0:07:39.360 --> 0:07:43.960 com in the company itself officially launched in night, so 0:07:44.080 --> 0:07:46.760 it was late to the game compared to Yahoo. But 0:07:46.880 --> 0:07:51.120 Google's service was considered to be one of the best 0:07:51.680 --> 0:07:54.200 on the web. For one, Google was able to index 0:07:55.120 --> 0:08:00.280 millions and later billions of web pages and had a 0:08:00.400 --> 0:08:04.400 very stripped down simple user interface. I mean it's the 0:08:04.440 --> 0:08:06.080 same as it as today in the sense that you 0:08:06.120 --> 0:08:08.680 go to www dot Google dot com, you're gonna see 0:08:08.720 --> 0:08:11.360 the Google logo, you're gonna see the search bar, and 0:08:11.400 --> 0:08:12.920 then you just type in your query and you hit 0:08:12.920 --> 0:08:15.680 search Plus. There's other stuff there too, but it's not 0:08:15.800 --> 0:08:18.040 much right. They kept it really stripped down and simple. 0:08:18.760 --> 0:08:22.880 And so that was Google's philosophical difference between you know, 0:08:23.280 --> 0:08:27.119 from Yahoo's point, like Yahoo strategy was web portal, throwing 0:08:27.160 --> 0:08:29.400 as many services there, try and be as useful as 0:08:29.440 --> 0:08:33.720 possible and be the destination for the people on the 0:08:33.720 --> 0:08:36.400 web that they will get their web content through Yahoo. 0:08:36.760 --> 0:08:39.360 Didn't you write an article about that about what the 0:08:39.440 --> 0:08:42.439 Google algorithm? Yes I did. I wrote an article about 0:08:42.840 --> 0:08:45.400 what makes the Google algorithms so important? And in fact 0:08:45.440 --> 0:08:48.800 y'ah who recognized how important the Google algorithm was, And 0:08:48.880 --> 0:08:51.440 so again in two thousand they started to work with Google. 0:08:51.480 --> 0:08:56.520 They began to use the Google search engine technology on Yahoo. Now, Yahoo, 0:08:56.640 --> 0:08:59.040 of course was really concentrated on building up that web 0:08:59.080 --> 0:09:01.880 portal aspect of their business at the time, and they 0:09:02.080 --> 0:09:05.840 used the Google algorithm till about two thousand four, and 0:09:05.960 --> 0:09:09.800 that's when Yahoo ended that relationship with Google and switched 0:09:09.880 --> 0:09:14.720 to an in house developed search algorithm. Uh, so they're 0:09:14.760 --> 0:09:18.880 back doing their own search at that point, because then 0:09:18.920 --> 0:09:23.160 you've got another element that comes into play a little later. Um. 0:09:23.200 --> 0:09:25.320 But yeah, so you then you have started to have 0:09:25.400 --> 0:09:28.440 this this rivalry in search between Google and Yahoo, a 0:09:28.480 --> 0:09:33.240 true rivalry as opposed to the kind of weird semi 0:09:33.360 --> 0:09:36.640 rivalry when you have one company competing against another company 0:09:36.640 --> 0:09:39.640 that's using the first company's technology. That's just kind of 0:09:39.800 --> 0:09:41.439 you know, it's hard to get get your mind wrapped 0:09:41.480 --> 0:09:46.400 around that. Well. In two thousand three, Yahoo bought a 0:09:46.440 --> 0:09:52.240 company called Overture Services. Now, then in two thousand four, 0:09:52.960 --> 0:09:57.800 Yahoo levied a huge patent lawsuit against Google that said 0:09:58.160 --> 0:10:02.000 that Google was was used being technology based on patents 0:10:02.040 --> 0:10:05.200 filed by Overture Services, which yeah, who now owned in 0:10:05.280 --> 0:10:09.160 purchase the year before. It all hinged on online advertising, 0:10:09.200 --> 0:10:12.880 which is the way Google makes most of its revenue. Yeah, 0:10:13.200 --> 0:10:17.200 and Yahoo also has quite a lot of revenue. If 0:10:17.720 --> 0:10:21.200 you ask, if you ask an entrepreneur what Google's businesses, 0:10:21.320 --> 0:10:23.040 they're not going to tell you it's search engine. They're 0:10:23.040 --> 0:10:27.280 going to tell you it's online advertising. So uh and 0:10:27.280 --> 0:10:31.080 and the you know, you, yourself, you the user, are 0:10:31.160 --> 0:10:35.160 the commodity. Then the advertising is the way it generates revenue. 0:10:35.440 --> 0:10:39.120 So this was a big deal. I mean, Google depended 0:10:39.240 --> 0:10:42.880 on and still does depends on online advertising for money. 0:10:43.160 --> 0:10:48.200 So a lawsuit that could potentially, ah, we'll throw a 0:10:48.200 --> 0:10:51.600 monkey wrench into the works as far as online advertising goes, 0:10:51.679 --> 0:10:55.640 was a huge problem. Well, eventually they settled that lawsuit 0:10:56.120 --> 0:11:00.400 and Yahoo was granted a perpetual license to use these 0:11:00.880 --> 0:11:04.320 these technologies to Google, and Google in turn gave some 0:11:04.360 --> 0:11:08.120 stock to Yahoo, Google stock to Yahoo. Actually the two 0:11:08.120 --> 0:11:12.360 companies own stock in each other. Um, it's kind of interesting, 0:11:12.600 --> 0:11:17.640 but one wonders if perhaps Yahoo may be folded a 0:11:17.640 --> 0:11:21.160 little too easily, because since then, Yahoo has had some 0:11:21.559 --> 0:11:24.480 problems to the point where they've had massive layoffs and 0:11:24.520 --> 0:11:28.199 the company itself has been devalued massively over the years. 0:11:29.080 --> 0:11:33.960 And there's been some very highly publicized political struggles within 0:11:34.040 --> 0:11:37.760 Yahoo over the last couple of years as well, and 0:11:37.760 --> 0:11:40.920 and a lot of struggling at the executive level at Yahoo. 0:11:41.280 --> 0:11:43.760 And so then you've got a point in two thousand 0:11:43.840 --> 0:11:46.520 eight where Google and Yahoo had reached an agreement in 0:11:46.520 --> 0:11:50.160 which Yahoo could use Google advertising on Yahoo pages. So 0:11:50.200 --> 0:11:53.120 again you've got like this weird relationship with they're kind 0:11:53.120 --> 0:11:54.959 of competing against each other, and then they're kind of 0:11:55.160 --> 0:11:57.360 you know, who wants to depend on this? Well, I mean, 0:11:57.360 --> 0:11:59.480 this is all good news for Google because they're gonna 0:11:59.480 --> 0:12:02.080 get money using their you know, licensing out this this 0:12:02.240 --> 0:12:07.280 advertising technology. But there was one little tiny problem. Oh yeah, 0:12:07.320 --> 0:12:10.280 the United States Department of Justice said that this smacked 0:12:10.400 --> 0:12:14.040 of monopoly as far as advertising on the web goes, 0:12:14.080 --> 0:12:17.719 and so they struck it down through antitrust laws. So 0:12:17.840 --> 0:12:23.199 this agreement never came to fruition. Uh. And then eventually 0:12:23.200 --> 0:12:25.400 you get to the point where you rereach today a 0:12:25.480 --> 0:12:29.160 coint to Business Insider, the most recent figures I could 0:12:29.200 --> 0:12:32.640 find for the market share for search has Google with 0:12:32.760 --> 0:12:36.520 sixty five point seven percent of all online search all 0:12:36.920 --> 0:12:40.480 the world around. Yeah, okay, and Yahoo fifteen point seven. 0:12:42.200 --> 0:12:46.360 So and then you've got you know, he's in third place, yes, 0:12:46.720 --> 0:12:52.360 being being nine percent. Now, Google is more or less plateaued. 0:12:52.920 --> 0:12:56.560 It hasn't really gained or lost a significant percentage of 0:12:56.600 --> 0:12:59.280 that market share in quite some time. It's it's kind 0:12:59.320 --> 0:13:01.520 of lost a little bit, but not a whole, not 0:13:01.640 --> 0:13:05.280 a lot. Yahoo has been in a very very slow, 0:13:05.360 --> 0:13:10.600 gradual decline, Bing has been in a climbing pattern, and 0:13:10.640 --> 0:13:14.400 Being is starting to steal some search traffic, our search 0:13:14.720 --> 0:13:18.640 market share from both Yahoo and Google. Yes, um, more 0:13:18.760 --> 0:13:21.480 Yahoo than Google really at this point. And that actually 0:13:21.520 --> 0:13:24.479 kind of is another interesting point because you know, Microsoft 0:13:24.559 --> 0:13:28.440 and Yahoo entered into a ten year agreement not too 0:13:28.440 --> 0:13:32.400 long ago in which Microsoft gets full access to Yahoo's 0:13:32.480 --> 0:13:35.600 search engine for the ten years. This was related to 0:13:35.920 --> 0:13:39.040 uh to bing to be able to use the technology 0:13:39.040 --> 0:13:42.680 that Yahoo had developed to help bolster the Being search engine. 0:13:42.720 --> 0:13:45.240 It doesn't mean that Being is completely based on Yahoo's 0:13:45.240 --> 0:13:48.839 search engine technology, but it may partially be based upon it, right, 0:13:48.880 --> 0:13:50.959 And if you run a search in Yahoo now, if 0:13:50.960 --> 0:13:56.520 I'm not mistaken, you will get uh bing Yahoo powered search. Yeah. 0:13:56.679 --> 0:13:59.000 So ten year partnership that was signed by the way 0:13:59.000 --> 0:14:01.800 in two thousand nine, So that would end, of course 0:14:02.240 --> 0:14:06.360 in another few years. Yeah. Microsoft's Live search product had 0:14:06.360 --> 0:14:10.520 been floundering, uh compared to some of its competitors, most 0:14:10.559 --> 0:14:14.120 notably Google. Um, you know, you wouldn't necessarily think that 0:14:14.160 --> 0:14:18.000 Microsoft and Google would be competitors. I mean, Microsoft makes 0:14:18.559 --> 0:14:24.440 operating system software, productivity software. You know, some electronic devices, 0:14:24.520 --> 0:14:28.040 the Xbox Zoom. Hey wait a minute, what so does 0:14:28.080 --> 0:14:32.960 Google Google creates an operating system called Chromos, and Google 0:14:33.040 --> 0:14:36.640 has a suite of productivity software called Google Docs. Yeah, 0:14:36.640 --> 0:14:39.840 this is this is a rivalry I think is heating up. Yeah. 0:14:40.560 --> 0:14:42.720 And this wasn't around. I mean when you were talking 0:14:42.800 --> 0:14:45.160 about just a couple of years ago that it wasn't 0:14:45.160 --> 0:14:48.240 necessarily a rivalry. This is something that's cropping up now. 0:14:48.360 --> 0:14:50.440 There was a rivalry as far as search goes because 0:14:50.440 --> 0:14:53.240 of Coach. Microsoft have Microsoft Live Search. And then there 0:14:53.320 --> 0:14:56.520 was a rivalry in web based email as well, because 0:14:56.520 --> 0:14:59.600 you had hot mail and live mail accounts through Microsoft. 0:15:00.000 --> 0:15:01.880 You had the Yahoo Mail accounts through y'all who by 0:15:01.880 --> 0:15:05.160 the way, y'all who actually totally redid their their mail 0:15:05.200 --> 0:15:08.240 system after Gmail launched, because then that's the other one. 0:15:08.280 --> 0:15:11.200 You've got Google's Gmail. So you've got these three different 0:15:11.880 --> 0:15:15.000 or technically four if you talk about live mail versus hotmail, uh, 0:15:15.040 --> 0:15:20.160 four different web email based services. Uh. I know, just 0:15:20.720 --> 0:15:24.120 anecdotally talking with other people who are in the tech industry, 0:15:24.160 --> 0:15:27.240 tech journalists and and such, they get surprised when they 0:15:27.240 --> 0:15:30.280 see an email from a hotmail account at this point. Yeah, 0:15:30.360 --> 0:15:32.880 because everyone thinks of that, at least when I say everyone, 0:15:32.960 --> 0:15:35.480 like all of the people I talked to think of 0:15:35.520 --> 0:15:41.360 that as like the spam account, um, and my my 0:15:41.480 --> 0:15:44.000 spam box filled up pretty quickly and hot mail and 0:15:44.000 --> 0:15:46.880 I hadn't even given it out to people, so I 0:15:46.880 --> 0:15:50.960 guess they're just blanketing everything there. Um. So yeah, being 0:15:51.040 --> 0:15:54.040 launched in the summer of two thousand nine, so it's 0:15:54.080 --> 0:15:56.240 really not even all that old as the time when're recording, 0:15:56.320 --> 0:15:58.720 is this less than just less than two years? Yeah, 0:15:58.760 --> 0:16:02.680 it feels like it's been forever. Yeah, it does actually, um, 0:16:02.840 --> 0:16:05.400 And I think a lot of people were skeptical. I mean, 0:16:05.440 --> 0:16:09.360 Google's had a sort of an iron grip on the 0:16:09.440 --> 0:16:13.720 search market for years, um, but then Being started eating 0:16:13.800 --> 0:16:16.640 into Google's market share. When you think about it, two 0:16:16.760 --> 0:16:19.480 years to go from nothing to thirteen point nine percent 0:16:19.600 --> 0:16:23.640 of the market share of search. That's enormous now. Granted, 0:16:23.760 --> 0:16:27.160 you could also argue that Being is sort of the 0:16:26.760 --> 0:16:29.920 the step child of Live Search, in which case you 0:16:29.960 --> 0:16:32.000 would have to look at the market share that Live 0:16:32.040 --> 0:16:34.440 Search had and compared to what Being has now. But that, 0:16:34.680 --> 0:16:38.760 you know, beside the point. Yeah, I've heard generally when 0:16:38.800 --> 0:16:41.520 I've used it, it's been a pretty good search engine, 0:16:41.640 --> 0:16:44.200 and um, a lot of other people seem to feel 0:16:44.200 --> 0:16:47.440 that way too. I have seen critical, critical praise for 0:16:47.560 --> 0:16:51.640 being um but yeah, all of a sudden, now, uh, 0:16:51.840 --> 0:16:54.560 Microsoft is completely retooled at search, and not every company 0:16:54.640 --> 0:16:57.280 has the pockets deep enough to just go, let's start 0:16:57.320 --> 0:17:01.360 a new one from scratch. Microsoft of beviously does and 0:17:01.560 --> 0:17:04.560 uh you know, now they're competing on that front. And then, 0:17:04.600 --> 0:17:08.679 as you pointed out, um, Google decided it wanted to 0:17:08.680 --> 0:17:11.840 get into the productivity software business as well. And this 0:17:11.880 --> 0:17:15.680 has caused Microsoft to react because we actually Google sort 0:17:15.680 --> 0:17:18.680 of acquired a series of they had their own, and 0:17:18.680 --> 0:17:22.200 then they sort of acquired a series of independent cloud 0:17:22.280 --> 0:17:25.280 based tools and a cloud of courses the internet. Um. 0:17:25.480 --> 0:17:28.160 You use these these pieces of software in your web 0:17:28.200 --> 0:17:31.919 browser online. The documents are stored online in general, although 0:17:32.040 --> 0:17:35.399 with Google Docs you can upload uh files and you 0:17:35.400 --> 0:17:37.800 can also have with Google Gears you can have offline 0:17:37.840 --> 0:17:41.240 capability as well. Yeah. But yeah, at the time, it 0:17:41.320 --> 0:17:43.760 may not have looked like it was an indirect competition 0:17:43.760 --> 0:17:47.200 because that functionality wasn't there. You had Microsoft Office, which 0:17:47.520 --> 0:17:49.920 as many of you know, is a well well entrenched 0:17:50.520 --> 0:17:55.479 productivity suite that includes presentation software and a spreadsheet document creator, 0:17:55.600 --> 0:18:00.600 and uh in an email client, the word which is 0:18:00.600 --> 0:18:03.360 the word processing software, and depending on the package you buy, 0:18:03.400 --> 0:18:06.719 it will include other different pieces of software, but those 0:18:06.760 --> 0:18:11.719 are the big ease UM and Google Docs. Google acquired rightly, 0:18:11.760 --> 0:18:17.760 they acquired uh UM, Presentation program, Um and and several others. 0:18:18.160 --> 0:18:20.280 And then you wouldn't necessarily Okay, so you've got the 0:18:20.280 --> 0:18:22.440 one that's based on your hard drive, which is Microsoft, 0:18:22.480 --> 0:18:27.320 and you've got the one that's based online, and they're compatible. Uh, well, 0:18:27.480 --> 0:18:30.520 you know, not such a big deal. Well then Google 0:18:30.600 --> 0:18:33.240 up the anti They said, let's go ahead and add 0:18:33.280 --> 0:18:37.679 offline functionality. So now you can download document or you know, 0:18:37.680 --> 0:18:39.600 work on stuff offline, you can upload it back to 0:18:39.680 --> 0:18:44.560 Google Docs. So Google counters, but you know with Microsoft counters. 0:18:44.640 --> 0:18:48.520 I'm sorry. Microsoft counters with its own online version of 0:18:48.720 --> 0:18:53.480 the Office Suite, which has actually again gotten some critical praise. 0:18:53.560 --> 0:18:57.680 I've seen some reasonably positive remarks on it. And the 0:18:58.240 --> 0:19:00.240 one of the big benefits of the Google app, which 0:19:00.280 --> 0:19:04.520 was that it really created new opportunities for collaboration because 0:19:04.560 --> 0:19:08.960 you could share documents across multiple users and then collaboratively 0:19:09.119 --> 0:19:13.959 work on projects without having to create new copies of 0:19:13.960 --> 0:19:16.000 a document. That was the big problem with the old 0:19:16.040 --> 0:19:18.600 offline system was that if I wanted to work on 0:19:18.640 --> 0:19:20.840 a document and I wanted Chris to be able to 0:19:20.840 --> 0:19:22.359 work on it too, I would have to I would 0:19:22.359 --> 0:19:23.800 have to send him a copy of it, and I 0:19:23.840 --> 0:19:27.520 would work on one instance of that document on my computer. 0:19:27.600 --> 0:19:29.840 He would work on another instance of it on his computer, 0:19:29.880 --> 0:19:32.320 and then we'd have to recombine the two, which was 0:19:32.359 --> 0:19:35.800 always kind of a messy way of doing things. And 0:19:35.880 --> 0:19:38.720 it could mean that perhaps we both made changes to 0:19:38.760 --> 0:19:41.280 the same section, and then how do you incorporate two 0:19:41.280 --> 0:19:44.400 different sets of changes for the one part of that document. 0:19:45.200 --> 0:19:47.399 Sharing it online meant that everyone was working for the 0:19:47.440 --> 0:19:50.239 same master document and that you know, you still have 0:19:51.400 --> 0:19:53.360 issues that you run into there if you have two 0:19:53.359 --> 0:19:56.040 people trying to edit the same section at the same time, 0:19:56.480 --> 0:19:58.320 but you can see it in real time or or 0:19:58.440 --> 0:20:01.640 close to real time and h and tell the person, Hey, 0:20:01.680 --> 0:20:04.240 knock it off, I'm working on that right now. Yeah, 0:20:04.359 --> 0:20:06.080 then you can review it and you can make changes. 0:20:06.400 --> 0:20:09.640 So it made that a little more of a smoother process. So, yeah, 0:20:09.680 --> 0:20:13.199 there's definitely a rivalry between Microsoft and Google, and it 0:20:13.280 --> 0:20:17.280 does go beyond just the the productivity software and even 0:20:17.320 --> 0:20:20.560 the operating system, because like we said, Google's launching Chromos, 0:20:20.640 --> 0:20:22.800 and that's really starting to look kind of interesting. I 0:20:22.840 --> 0:20:25.320 don't know, I don't know that's going to get widespread adoption, 0:20:26.119 --> 0:20:29.120 but Google is putting a lot of muscle behind it. Now, 0:20:29.520 --> 0:20:33.080 keep in mind, we've seen Google push other products really, 0:20:33.119 --> 0:20:36.320 really hard, only to have to eventually give up on them. 0:20:36.320 --> 0:20:38.560 So there's no guarantee that Chromos is going to be 0:20:38.600 --> 0:20:41.520 a huge success. But they're not sparing any expense and 0:20:41.520 --> 0:20:43.720 trying to make it one now, and they're not above 0:20:43.760 --> 0:20:46.639 defending their turf as we saw earlier in two thousand 0:20:46.640 --> 0:20:50.320 and eleven with the accusations flying back and forth between 0:20:50.480 --> 0:20:54.199 who's stealing whose search results between Google and being But 0:20:54.240 --> 0:20:56.399 there's another front too we hadn't talked about. You know, 0:20:56.480 --> 0:21:00.560 Windows has been making an operating system for PDAs and 0:21:00.680 --> 0:21:05.000 later phones smartphones for years. Um. You know, Windows just 0:21:05.040 --> 0:21:06.920 came out with a new version of its operating system 0:21:06.960 --> 0:21:10.600 for phones, which again, UH seems to be getting some 0:21:10.640 --> 0:21:13.959 reasonable success. But it's hard because they already have UH. 0:21:14.080 --> 0:21:16.560 Google already has its Android operating system, which is on 0:21:16.600 --> 0:21:20.679 millions of phones worldwide, and they're also competing on another 0:21:20.760 --> 0:21:24.680 front with that, which is with another company that creates smartphones, yes, 0:21:24.800 --> 0:21:28.920 and that would be Apple. Yes, there are other companies, 0:21:28.920 --> 0:21:32.520 of course that do create smartphones. We're not forgetting BlackBerry, BlackBerry, 0:21:32.520 --> 0:21:34.520 and we're not forgetting some of the other players, Nokia 0:21:34.640 --> 0:21:39.200 with the Symbian. Yeah, although Nokia is now doing Windows Phone. 0:21:40.240 --> 0:21:44.520 Isn't that interesting? Yeah, So you've got Google battling Microsoft 0:21:44.640 --> 0:21:47.360 multiple fronts, including the smartphone. Then you have Google battling 0:21:47.400 --> 0:21:51.360 Apple on multiple fronts, including the smartphone. Now, and here 0:21:51.520 --> 0:21:54.240 here's an interesting point. If you were to look at 0:21:54.240 --> 0:21:56.920 the Google versus Microsoft part of this picture, you would 0:21:56.960 --> 0:21:59.359 say that Google was the one who got there first 0:21:59.480 --> 0:22:01.919 for smart phones in that Android was more of a 0:22:01.920 --> 0:22:06.840 smartphone operating system than the old Windows Mobile operating system. Now, 0:22:07.400 --> 0:22:09.919 uh so Android was able to get established in that 0:22:10.000 --> 0:22:14.159 market before Windows Phone showed up because Windows Mobile Windows 0:22:14.160 --> 0:22:17.200 Phone or two different operating systems for phones, and Windows 0:22:17.200 --> 0:22:20.199 Mobile would be the more primitive version. Windows Phone is 0:22:20.280 --> 0:22:24.800 really snazzy. But Android already had a foothold there. So 0:22:24.840 --> 0:22:26.639