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Speaker 1: Afrotech Conference is back, bringing together over twenty thousand tech enthusiasts, founders, investors,

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Speaker 1: and more for another unforgettable year. For years, afro Tech

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Speaker 1: has been the go to event for black innovators in

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Speaker 1: tech with the brightest mind share, the latest developments and insights,

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Speaker 1: and this year we're bringing the experience to Houston, Texas.

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Speaker 1: From November thirteenth through the sixteenth. Join us to learn

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Speaker 1: from the innovators and leaders who are shaping the future

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Speaker 1: of tech. From insightful panels to curated meetups and expansive recruiting,

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Speaker 1: you'll connect with industry trail blazers. In addition to focusing

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Speaker 1: on the latest and AI and data, this year's programming

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Speaker 1: explores the intersections of tech with health, environment, and creative design.

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Speaker 1: Don't miss your chance to be part of it. Secure

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Speaker 1: your spoted afro Tech Conference twenty twenty four today visit

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Speaker 1: Afrotech Conference dot counted by your ticket Now. I'm me

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Speaker 1: Lucas and this is Black Tech, Green Money. Nicky Sonders

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Speaker 1: is a powerhouse in the world of content strategy and

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Speaker 1: personal branding. She's the content strategist and founder of Deeper

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Speaker 1: than the Brand, where she helps entrepreneurs, speakers, and creatives

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Speaker 1: grow their digital footprint authentically. She's best known for her

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Speaker 1: work with motivational speaker Eric Thomas, better known as et

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Speaker 1: what she helps scale his online community exponentially. She's passionate

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Speaker 1: about helping others turn their social media presence into a

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Speaker 1: vehicle for success using the power of storytelling, AI and

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Speaker 1: impactful strategy. So what goes wrong when I believe I

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Speaker 1: have a post that's fire and I post it and

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Speaker 1: it goes flat and nothing happens, nobody likes it? Like

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Speaker 1: what happens? Nikki? Help me out?

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Speaker 2: I mean, it could be a few things like that.

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Speaker 2: That's such a broad questions, Like, it could be.

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Speaker 3: The timing, It could be anything from you didn't have

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Speaker 3: the right hook.

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Speaker 2: It could be the algorithm.

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Speaker 3: There's a lot of things like it's I always look

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Speaker 3: at when I post and it goes flat, I look

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Speaker 3: at me first.

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Speaker 1: Yeah right.

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Speaker 3: I think it's easier to control what I post and

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Speaker 3: what I put out and what I create instead of

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Speaker 3: going ah, the algorithm is doing what it does.

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Speaker 2: I was like, because I can't.

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Speaker 3: I feel like that's a cop out when other people

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Speaker 3: numbers are clearly are doing Okay, I'm just feeling a

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Speaker 3: certain kind of way because no one's listening to me

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Speaker 3: at this moment.

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Speaker 2: But then I have, like I look at it from

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Speaker 2: a standpoint of all right, visually, how does it look?

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Speaker 2: You know, what was the first three seconds? Did? I? Uh?

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Speaker 2: I keep their attention?

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Speaker 3: Because depending on the platforms, if you get them to

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Speaker 3: listen through the whole way through, like that could be

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Speaker 3: a thing.

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Speaker 2: So it's it's just it's a lot of things. It's

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Speaker 2: a lot of things.

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Speaker 1: Our pictures on Instagram.

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Speaker 3: Dad, No, No, it's just you feel me like you

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Speaker 3: got to put it extra loving it, So you may

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Speaker 3: have to put like some music, feel me. You may

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Speaker 3: have to make it into a carousel, so you may

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Speaker 3: have to say extra stories. You may have to be

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Speaker 3: a little bit more intentionals with the captions and make

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Speaker 3: it a little bit longer. What happens is what the

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Speaker 3: days of I post a picture and I say one sentence.

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Speaker 3: Now that's dead, let's just stop it. It doesn't even work.

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Speaker 3: But the more that they add features, we have to

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Speaker 3: pay attention to it. So they're allowing you to add

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Speaker 3: text to it, They're allowing you to add extra.

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Speaker 2: Pictures on top of your pictures.

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Speaker 3: So you look at, let's say, the different features that

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Speaker 3: are inside of Instagram, and you use them, it probably

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Speaker 3: better you reach for your post.

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Speaker 1: And so what I learned, and this is a year

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Speaker 1: ago or more, what Instagram does is they count swipes

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Speaker 1: through your photo gallery as engagement. And so what I

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Speaker 1: wonder if because I actually enjoyed these particular types of

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Speaker 1: posts where there it's a gallery and like none of

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Speaker 1: the yotos match, like they just you know, maybe one

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Speaker 1: is a quote, another one is me eating, the next

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Speaker 1: one is you know, something random. I actually enjoy though,

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Speaker 1: so tell like, what is that about? Why are people

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Speaker 1: doing that? I enjoy it? But where did it come from?

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Speaker 1: What happened?

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Speaker 3: So sometimes they follow a theme, right, Sometimes they could

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Speaker 3: be super just randomness, but it really gives you a

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Speaker 3: sense of personality of the person who's posting it or

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Speaker 3: the brand who's posting it, right, And so that's not

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Speaker 3: necessarily normal in the way that we normally post that.

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Speaker 2: Now it's starting to be attractive.

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Speaker 3: So when we're seeing, Okay, I have a picture of

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Speaker 3: me at the park, but then I have a funny

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Speaker 3: meme on the next one, and then I have a

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Speaker 3: deep quote, It's like I'm fully truly understanding who you

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Speaker 3: are as a person, rather than the thirty second sixty

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Speaker 3: second videos, ninety second videos that can be kind of

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Speaker 3: like staged and scripted. So sometimes we don't necessarily get

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Speaker 3: your full personality unless it's those types of posts or

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Speaker 3: even lives. That's why lives still kind of have a

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Speaker 3: little bit of energy to it because we get to

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Speaker 3: know who you are because you can't really lie on

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Speaker 3: a live It's just impossible as truly as possible.

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Speaker 1: So I'm gonna ask a question. I'm gonna go the

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Speaker 1: long way around to ask this question because I think

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Speaker 1: this is important context. So we talk a lot about

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Speaker 1: how educational institutions don't teach financial literacy, and a lot

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Speaker 1: of them do now they're increasingly teaching financial literacy. And

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Speaker 1: I say that, you say this when we talk about

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Speaker 1: entrepreneurs and people who are trying to build businesses. Don't

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Speaker 1: post the struggle, but they post the highlights, so you

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Speaker 1: only see the highlight reel. But when you do post

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Speaker 1: the struggle or we find it difficul two post truckle,

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Speaker 1: I'll say that, so how do we solve for that?

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Speaker 1: So when we talk about the academic and they trying

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Speaker 1: to fix that. How do we fix you know, the

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Speaker 1: entrepreneur who's trying to show you that he's winning or

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Speaker 1: she's winning and they're finding success and therefore follow me.

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Speaker 1: I'm on a row somewhere, but that struggle, Like, I

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Speaker 1: don't want to sound like I'm on here doing the

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Speaker 1: Tyree's cry.

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Speaker 2: You know what I mean, right, But the Tyresse cry

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Speaker 2: worked good or bad? It worked?

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Speaker 1: You feel mean?

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Speaker 3: So but I say that because I think now in

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Speaker 3: the season that we're in, the day in the life

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Speaker 3: is starting to get more play, then I fully got

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Speaker 3: it together, right. And those people who are actually taking

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Speaker 3: advantage of that is like gen Z and Jena, like Alpha,

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Speaker 3: like they're really going into day one of trying to

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Speaker 3: create a billion dollar brand, right, and they show everything

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Speaker 3: about it, good or bad. Those people who can't do that,

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Speaker 3: it's a self issue. It has nothing to do with

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Speaker 3: the algorithms, the platforms, Does the content work or not?

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Speaker 3: Because society culture is over.

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Speaker 2: The highlight bils.

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Speaker 3: We want the actual things that work or that doesn't work,

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Speaker 3: or I want to feel like I'm not alone anymore, right,

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Speaker 3: And so those people who are showing, hey, this is

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Speaker 3: how I.

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Speaker 2: Do this, I don't know if it's right. I don't

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Speaker 2: know if it's like, but I'm going to do it anyways.

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Speaker 3: It builds community, and so those brands are starting to

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Speaker 3: get more and more traction because it's community centered, it's

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Speaker 3: for the people. Whereas, yes, the ones that only show

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Speaker 3: the highlights are great, cool. You can look at it

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Speaker 3: more like as these are goals. I want to get there,

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Speaker 3: but I feel disconnected because you're already there and I'm not.

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Speaker 3: So I could look at you kind of like I

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Speaker 3: look at it more of like we do.

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Speaker 2: The vision boards, so I could post.

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Speaker 3: Your brand, your content on my vision board, but I don't, like,

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Speaker 3: I don't truly feel connected until I am there. Where

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Speaker 3: people who are posting about Okay I made ten dollars today, Okay,

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Speaker 3: I made three thousand dollars today, Okay it went back

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Speaker 3: to like four. Like, those are starting to get a

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Speaker 3: little bit more attraction. It's still not of the masses

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Speaker 3: just yet, but you start if you pay attention. It's

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Speaker 3: definitely more popular on TikTok at this moment, but it's

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Speaker 3: starting to make waves on YouTube, on Instagram, on Facebook

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Speaker 3: as well because people are just starting to like, are

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Speaker 3: just over the highlight reel.

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Speaker 1: Yeah, I like that. So I asked Maddy, what are

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Speaker 1: the same question? And I'm gonna ask it to you too.

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Speaker 1: Like you know, I live in Teed, Ohio. I live

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Speaker 1: in a place it's not like an LA in New

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Speaker 1: York and Chicago where there's always like beautiful stuff to

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Speaker 1: pose and my life is amazing. I'm walking in this

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Speaker 1: place and I'm walking in that place and got the

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Speaker 1: little furry dog and life is wonderful and beautiful. TikTok beautiful,

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Speaker 1: but like and most of the people who listen to

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Speaker 1: this podcast are not in LA, New York, Chicago, et cetera.

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Speaker 1: So how do you how do you develop that day

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Speaker 1: in the life content when your life doesn't feel like

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Speaker 1: that kind of exciting?

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Speaker 2: You just document what you do.

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Speaker 3: So meaning I'm an introvert, so nine out of ten

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Speaker 3: times i'm in this area, I'm in front of computer

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Speaker 3: screens and that's it. The crazy thing is, I think

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Speaker 3: my life is boring, but other people don't.

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Speaker 1: Right, your life sounds like my life. I'm sitting right

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Speaker 1: here eight hours a day in.

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Speaker 3: The fjority of the time, but you're doing things that

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Speaker 3: people wish they could, like you feel what I'm saying.

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Speaker 3: So creating a podcast, creating any type of content, people

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Speaker 3: are like, yo, show me how right? Or how do

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Speaker 3: I create it? How do I have interviews like you?

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Speaker 2: How do I ask? How do you prepare? How?

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Speaker 3: Like we take for granted what we do every single

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Speaker 3: day because we do it every day and it's super easy.

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Speaker 3: But if we was to start documenting it and showing

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Speaker 3: that simple, simple format, do it on stories, see how

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Speaker 3: it does right? Because we as humans need to build momentum.

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Speaker 3: I need to know this works before I really put

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Speaker 3: all my energy to it, right, and so put in stories.

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Speaker 3: See like day in the life. Okay, boom, I'm walking

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Speaker 3: my dog. Okay, maybe that doesn't get that much views,

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Speaker 3: but okay, I'm about to bullet journal and write out

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Speaker 3: all my task.

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Speaker 2: And how I'm feeling. And they're like, oh, you have

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Speaker 2: a routine.

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Speaker 3: I'm like, yeah, right, okay, Like, okay, I went, I

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Speaker 3: went to the suna and cold plunge.

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Speaker 2: You do that? I was like, yo, I talk about

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Speaker 2: content and AI all the time. Y'all concerned about when

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Speaker 2: I go to the sauna and cold plunge. That's crazy.

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Speaker 1: Ye.

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Speaker 3: So it's it's interesting to see that what we think

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Speaker 3: is not important, like it really is important to people

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Speaker 3: because there's a sense of your expertise and who you are.

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Speaker 3: And so you can show one only and then people

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Speaker 3: feel disconnected. So if you show both, Yo, I'm on

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Speaker 3: the I'm on the the journey of making my company

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Speaker 3: over six figures, right.

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Speaker 2: But in the meantime, I gotta call my mom right,

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Speaker 2: make sure she's good.

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Speaker 3: I gotta go and Instacart messed up, so I gotta

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Speaker 3: go to the joint over there and make yourself normal.

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Speaker 3: This is where storytelling comes in, and storytelling is the

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Speaker 3: key part of any brand if we pay attention to

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Speaker 3: anything right now, the ones that are killing it know

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Speaker 3: how to tell stories. This is why Nike has been

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Speaker 3: what they have because they know how to tell stories.

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Speaker 3: They're not selling shoes, they sell stories. Apples sell stories.

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Speaker 3: And so we look at the best and be like, Okay,

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Speaker 3: how do I turn a problem into a story?

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Speaker 2: A relatable story?

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Speaker 3: And so my boring life is going to be turning

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Speaker 3: into a story that can relate to somebody who lives

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Speaker 3: in Oklahoma right chilling in the crib, who may only

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Speaker 3: have a one bedroom at the time, but can see

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Speaker 3: like yo, it's not about the space, it's about the

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Speaker 3: story that you tell.

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Speaker 1: So you caught a break working with Eric Thomas legendary

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Speaker 1: et where when you started working with him? What were

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Speaker 1: the what were those numbers?

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Speaker 2: Like three hundred k at the time.

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Speaker 1: That's Instagram YouTube? What was that?

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Speaker 2: Yeah? Instagram?

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Speaker 3: Uh, Facebook was about two hundred and something YouTube. I

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Speaker 3: don't nowhere near a million at the time, but yeah,

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Speaker 3: those those were what I was working with.

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Speaker 1: And when you do did you stop working or when? Where?

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Speaker 1: Where did we go? How did Nicky grow this?

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Speaker 2: I mean, we're still working with E. I love E.

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Speaker 2: I'm not going nowhere. I'm one of those loyal people like.

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Speaker 3: I have my own stuff, but he's he's family. I'm

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Speaker 3: always going gonna make sure that he's good. Where are

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Speaker 3: we at now, that's why we're still rocking.

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Speaker 1: Where we at now on numbers?

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Speaker 3: Uh, over two million, two point two on Instagram, about

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Speaker 3: to hit one point five on YouTube, and we at

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Speaker 3: one point nine Facebook.

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Speaker 2: Be acting crazy.

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Speaker 3: We're literally at two million with Facebook, but like one

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Speaker 3: point nine mil right now.

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Speaker 1: Yeah, this is what's so interesting to me because you

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Speaker 1: know he obviously he's dynamic, obviously. Yeah, but there's a

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Speaker 1: lot of dynamic people like what happened? How did that happen?

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Speaker 1: To triple, quadruple these numbers.

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Speaker 3: So I concentrated more on what people wanted than necessarily

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Speaker 3: what the algorithm wanted or even what he wanted. So

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Speaker 3: if people are looking for bars from him, I'm going

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Speaker 3: I'm going to do that. The easiest way that we

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Speaker 3: made from like where he was to the first million

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Speaker 3: was I figured out the best quotes, the best bars

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Speaker 3: that everybody was loving, and I posted those things. So

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Speaker 3: anytime that he had us, anytime he had an event,

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Speaker 3: I would post exactly what the audience want, read the

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Speaker 3: comments and go, Okay, somebody's feeling this way, let's find

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Speaker 3: a message based off how they're feeling. Right, and really

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Speaker 3: went through the feedback based off what the people wanted.

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Speaker 3: Because if you cater to what your audience wants, they're

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Speaker 3: going to share it.

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Speaker 2: I'm not here to fight that.

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Speaker 3: I'm not going to be like, no, we're only going

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Speaker 3: to be posting about whatever we're selling, whatever we're doing.

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Speaker 2: No, these platforms.

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Speaker 3: Are for brand awareness, So I'm going to always do

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Speaker 3: different clips based off what people said. If there is

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Speaker 3: a sports event that just happened, then You're going to

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Speaker 3: see some images of that with EA's voice on it.

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Speaker 2: That makes it more relevant. So figuring out the trends.

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Speaker 3: Whether there's a sports event, whether there's something political, whatever,

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Speaker 3: whatever people are talking about that can be related to

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Speaker 3: what he's saying. Put it together. So between that and trends,

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Speaker 3: it grows. But I concentrated more on the content, the

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Speaker 3: body of that instead of just the tips and tricks

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Speaker 3: of the platforms.

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Speaker 1: So were you anti or for repurposing the same content

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Speaker 1: across different platforms or does your Instagram content need to

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Speaker 1: be developed for Instagram.

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Speaker 3: In the beginning, it was a little bit separate, right

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Speaker 3: because if we think about maybe just a couple of

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Speaker 3: years ago, there was different languages. But because of the

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Speaker 3: rise of short form videos, it's almost the same, right,

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Speaker 3: because you got reels on Instagram and Facebook, you got tiktoks,

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Speaker 3: you got YouTube shorts. YouTube shorts just made an announcement

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Speaker 3: saying that they could go up to three minute videos

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Speaker 3: starting somewhere in October, right, so it's going to be

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Speaker 3: the same. It's about how can you tell the story?

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Speaker 2: Right?

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Speaker 3: So in the beginning, yes, one was only taking long

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Speaker 3: form videos. The other one was only taking texts and pictures.

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Speaker 3: The other one was only taking thirty second videos. So

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Speaker 3: in the beginning, understanding the platforms, you have to do

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Speaker 3: a different strategy. Now it's starting to be repurposing it

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Speaker 3: in a strategic way, right, But even.

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Speaker 2: That, like.

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Speaker 3: How do you address each audience of the platform. So

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Speaker 3: for example, if I was saying the announcement of the

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Speaker 3: YouTube shorts making it up to three minutes, I would

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Speaker 3: do a green screen on TikTok saying, hey, YouTube shorts

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Speaker 3: are about to be three minutes. You could take your

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Speaker 3: tiktoks that are over a minute and put it on

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Speaker 3: YouTube shorts. If I was saying it on Instagram a

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Speaker 3: your videos that you do on Instagram reels, you could

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Speaker 3: put it on YouTube. Now I'm catering to each of

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Speaker 3: the audiences, so we would change the captions, we would

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Speaker 3: change the formats at certain points of whatever the energy

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Speaker 3: was going to be on that platform. But for the

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Speaker 3: most part, it was just like strategic repurposing. Like his

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Speaker 3: whole his whole content is repurpose content. There's this weekly

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Speaker 3: new stuff, but majority of it that you see where

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Speaker 3: in any major brands, it's all repurposed content.

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Speaker 1: You know, timing matters so much in social media, and

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Speaker 1: I wonder, like, so like when I got, you know,

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Speaker 1: involved with afrotech. I went to my first Afrotech conference

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Speaker 1: back in twenty seventeen, and I was like the only

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Speaker 1: person back then vlogging every day. I was walking around

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Speaker 1: the whole conference like this come, vlogging all day long,

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Speaker 1: editing that night in the in my hotel room, publishing

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Speaker 1: that night Friday light like who is this guy? And

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Speaker 1: I did that every day at that conference. So that's

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Speaker 1: that's how I got on the radar of a lot

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Speaker 1: of the executives. And so I've so my question is this,

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Speaker 1: like how timing matters, Like now you go to aprote

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Speaker 1: everybody's doing that when I was when I did in

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Speaker 1: twenty seventeen, it was like one of maybe two people.

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Speaker 1: And so if I want to jump off the bridge

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Speaker 1: on YouTube, So there was a day where people would

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Speaker 1: just say, you know, I'm gonna do thirty days straight

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Speaker 1: of YouTube content, I'm like, shameless. Maya did this some

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Speaker 1: years ago. It might have even been a year, but

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Speaker 1: I think she for sure did it every day for

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Speaker 1: a month and she blew up. Does that still work today?

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Speaker 1: So if I said, you know, I want to pop

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Speaker 1: on YouTube. I'm gonna go hard. I'm gonna do thirty days.

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Speaker 1: I'm in, and hopefully by the end of that thirty days,

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Speaker 1: i'm up. I got my YouTube plaque coming. It's up.

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Speaker 3: So I would have say you probably get a YouTube

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Speaker 3: plat guarantee, right, but I will say it does. It

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Speaker 3: does work for a few reasons. One, most people who

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Speaker 3: do that weren't consistent on it anyways. So now you're

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Speaker 3: building consistency. Any platform respects consistency, and once they start

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Speaker 3: seeing you post more and more, they're like, hold on,

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Speaker 3: let me let me push you out because you're here

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Speaker 3: every single day. Now, Hello, I kind of like you.

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Speaker 3: Now before I wasn't taking you serious, but now I

356
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Speaker 3: kind of like you, So let me post it to

357
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Speaker 3: As a as a creator, you get better. Right, your

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Speaker 3: day one to your day twenty five is going to

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Speaker 3: be completely different. So you're going to now start having

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Speaker 3: data of what works and what doesn't, and you're going hopefully,

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Speaker 3: hopefully you're going to change up some of your content

362
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Speaker 3: based off Okay, this got seven views, this one got

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Speaker 3: five thousand views. Hold on, what did I do? Let's

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Speaker 3: do this over right. So between the platform taking you serious,

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Speaker 3: and then you figuring out exactly what you're your audience

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Speaker 3: and the platform wants. On top of that, you're building

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Speaker 3: a community because people love journeys. They're either a trying

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Speaker 3: to champion you b trying to see if you're.

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Speaker 2: Gonna finish or not, but they gonna watch you.

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Speaker 3: They gonna watch you regardless, and so you're like, Yo,

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Speaker 3: this is day seventeen and I feel like quitting, right,

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Speaker 3: but I'm a post it. It's only probably gonna be

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Speaker 3: two minute long vlog.

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Speaker 2: Today, but a we hear.

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Speaker 3: People are gonna watch Okay, yo is he gonna it's

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Speaker 3: gonna make it to thirty up?

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Speaker 2: We're eighteen, we're nineteen. Oh okay cool.

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Speaker 3: And then also you're giving inspiration for other people to

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Speaker 3: be like, oh they did that, I could do this too, right,

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Speaker 3: And so the community, if anything, if you don't get

381
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Speaker 3: your plaque, you get a community that the second that

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00:21:54,720 --> 00:21:58,000
Speaker 3: these thirty days finished, you could probably drop some merch

383
00:21:58,320 --> 00:22:01,679
Speaker 3: you could probably got paid commit you could probably do

384
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Speaker 3: an event, and they're going to be like, I'm invested,

385
00:22:05,840 --> 00:22:08,359
Speaker 3: Like I want to be a part of whatever else

386
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Speaker 3: you're doing. So there's a lot of benefits of doing

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Speaker 3: that if you are open to the totality of doing

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Speaker 3: things on a like a challenge base.

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Speaker 1: But yeah, yeah, I like that. I like that. You know.

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Speaker 1: I was reading an interview you this some time ago,

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Speaker 1: and you said that your goal was to help people

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Speaker 1: feel comfortable telling their stories in a way that feels

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Speaker 1: true to them. There's a lot of vulnerability that comes

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Speaker 1: with being truly authentic online. We talked about, you know,

395
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Speaker 1: if I'm failing right now, there's this meme you know,

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Speaker 1: you talk about the day in the life of an

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Speaker 1: entrepreneur like I'm killing it. It's killing me, you know,

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Speaker 1: I'm doing it like I'm done, Like you know what

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Speaker 1: I mean. And so like there's real vulnerability with being authentic.

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Speaker 1: How do people get over that and share themselves publicly?

401
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Speaker 1: And when I got to go look at these people

402
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Speaker 1: in the phase now.

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Speaker 3: Yeah, it's setting boundaries, right, You don't have to social

404
00:23:06,920 --> 00:23:10,120
Speaker 3: media is not a reality TV show. If you don't

405
00:23:10,119 --> 00:23:14,159
Speaker 3: want it to be right, you can do Like for me,

406
00:23:15,240 --> 00:23:17,840
Speaker 3: You're probably not going to see much of my mom,

407
00:23:18,160 --> 00:23:20,520
Speaker 3: much of my Grandma. Doesn't mean I don't love them.

408
00:23:20,880 --> 00:23:23,560
Speaker 3: It's just a boundary that I have. You may not

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Speaker 3: always see twenty four to seven of my relationship. It's

410
00:23:26,840 --> 00:23:29,159
Speaker 3: a boundary that I have. But you may hear in

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Speaker 3: certain seasons that I suffer through depression.

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Speaker 2: Right.

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Speaker 3: I'm not gonna say that every single day, but there

414
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Speaker 3: are certain seasons, especially if I know it's kind of

415
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Speaker 3: heavy and the creator burnout kind of season, that I

416
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Speaker 3: may talk about that. Right, there's certain I kind of

417
00:23:45,440 --> 00:23:47,840
Speaker 3: do a list of what I'm able to talk about

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Speaker 3: and what is non negotiable in this season, and then

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Speaker 3: what I may say depending on how I feel, how

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Speaker 3: the audience needs it, and it may stretch me, but

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00:24:02,960 --> 00:24:05,720
Speaker 3: I'll be open to it to talk about it, right,

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Speaker 3: And that changes with every single season. Like some people

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Speaker 3: are like my kids are like non negotiable. I'm not

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Speaker 3: putting out my kids at all.

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Speaker 2: And then they.

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Speaker 3: Become fifteen years old and they became champion of something

427
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Speaker 3: and they want to just show them to just say, hey,

428
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Speaker 3: I love my baby, right, Like I don't really show him,

429
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Speaker 3: but I love my baby.

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Speaker 1: Right.

431
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Speaker 2: Yeah, it's going to change.

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Speaker 3: But you as a creator, you as a business owner

433
00:24:36,600 --> 00:24:41,920
Speaker 3: turn creator too, gotta go. Okay, Yes, the main part

434
00:24:42,200 --> 00:24:45,880
Speaker 3: is the brand awareness. The main part is the expertise

435
00:24:46,320 --> 00:24:51,440
Speaker 3: experiences all that great stuff. But I'm open to this

436
00:24:52,320 --> 00:24:55,080
Speaker 3: and I'll say it here and there or I'll show

437
00:24:55,119 --> 00:24:58,919
Speaker 3: it here and there, because you're going to receive energy

438
00:24:59,240 --> 00:25:04,040
Speaker 3: of man, I didn't know that about you. That's so amazing. Yo,

439
00:25:04,320 --> 00:25:08,160
Speaker 3: I rock with you even more. Like remember, and sometimes

440
00:25:08,200 --> 00:25:12,119
Speaker 3: it won't be in the comments. It will be like

441
00:25:12,640 --> 00:25:16,280
Speaker 3: when you meet a person, Yo, I loved when you

442
00:25:16,320 --> 00:25:18,840
Speaker 3: said this, You're like, you watch that, you didn't comment,

443
00:25:19,160 --> 00:25:21,959
Speaker 3: didn't like that even know you followed like what are

444
00:25:21,960 --> 00:25:22,960
Speaker 3: you talking about?

445
00:25:23,040 --> 00:25:23,240
Speaker 1: Nah?

446
00:25:23,359 --> 00:25:27,280
Speaker 3: That really hit home to me for boom, Like, you

447
00:25:27,320 --> 00:25:32,480
Speaker 3: don't know the impact that you truly have. And as

448
00:25:32,520 --> 00:25:37,080
Speaker 3: long as you can feel comfortable showing it talking about it,

449
00:25:37,640 --> 00:25:40,160
Speaker 3: do it. But if you don't feel comfortable at all,

450
00:25:40,720 --> 00:25:43,640
Speaker 3: do not stress yourself out because that's just not authentic

451
00:25:43,760 --> 00:25:45,960
Speaker 3: to you and so you're going to be inconsistent with it.

452
00:25:47,240 --> 00:25:51,439
Speaker 1: What is some general and specific things. When you go

453
00:25:51,480 --> 00:25:54,200
Speaker 1: to an entrepreneur, you go to the page on TikTok

454
00:25:54,280 --> 00:25:57,439
Speaker 1: they Instagram, you're like, you should stop doing that, Like

455
00:25:57,640 --> 00:26:02,120
Speaker 1: that's why that's killing your success, this limiting your opportunities.

456
00:26:02,200 --> 00:26:06,399
Speaker 1: Stop doing that. What do we do?

457
00:26:07,359 --> 00:26:11,879
Speaker 3: There's a few things, and it's a preference right. My

458
00:26:12,080 --> 00:26:14,840
Speaker 3: thing is, I'm never gonna tell you not to do

459
00:26:14,920 --> 00:26:19,320
Speaker 3: something unless data shares that you shouldn't, right, Because I

460
00:26:19,400 --> 00:26:22,560
Speaker 3: may not be your audience, regardless if I'm auditing it,

461
00:26:22,680 --> 00:26:25,080
Speaker 3: I'm looking at it as a friend, whatever, I may

462
00:26:25,119 --> 00:26:27,760
Speaker 3: not be your audience. But if your data shows that

463
00:26:27,840 --> 00:26:32,159
Speaker 3: this is low numbers every single solitary time, FAM, you

464
00:26:32,240 --> 00:26:36,000
Speaker 3: may have to like, I know we don't want to quit,

465
00:26:37,200 --> 00:26:39,760
Speaker 3: but this one you may have to like put on

466
00:26:39,800 --> 00:26:43,600
Speaker 3: the bench for a little bit, like focus on what

467
00:26:43,720 --> 00:26:45,360
Speaker 3: does numbers right?

468
00:26:45,400 --> 00:26:47,800
Speaker 2: And so it's just it's a true sit down.

469
00:26:48,160 --> 00:26:53,840
Speaker 3: Every single month, Ay, I've put out between thirty to

470
00:26:53,960 --> 00:26:57,160
Speaker 3: ten pieces of content today, depending on how consistent you are.

471
00:26:57,640 --> 00:27:01,320
Speaker 3: Right this month I put out that in which ones

472
00:27:01,359 --> 00:27:03,960
Speaker 3: were the highest, which one were the lowest?

473
00:27:04,280 --> 00:27:06,400
Speaker 2: What are my average numbers? Right?

474
00:27:06,680 --> 00:27:09,920
Speaker 3: My lowest pieces of content? I really need to sit

475
00:27:09,960 --> 00:27:13,440
Speaker 3: down and be like, is it time to cut that out?

476
00:27:13,720 --> 00:27:15,000
Speaker 2: Or do we go one more month?

477
00:27:15,359 --> 00:27:17,920
Speaker 3: If we're in two months and we're not doing no numbers,

478
00:27:18,200 --> 00:27:21,480
Speaker 3: chill out, let it go, Maybe try it in another season.

479
00:27:21,520 --> 00:27:24,880
Speaker 3: I'm not saying let the idea go, but let's try

480
00:27:24,920 --> 00:27:27,600
Speaker 3: it a different season, or let's try to create it

481
00:27:27,640 --> 00:27:30,280
Speaker 3: in a different way in a different environment and different

482
00:27:30,359 --> 00:27:33,320
Speaker 3: kind of content formats. Maybe that doesn't need to be

483
00:27:33,359 --> 00:27:36,280
Speaker 3: a video. Maybe that needs to be an article. Maybe

484
00:27:36,280 --> 00:27:39,359
Speaker 3: that needs to be a long thread, right, maybe that

485
00:27:39,400 --> 00:27:45,080
Speaker 3: needs to be pictures. But it goes data should run

486
00:27:45,840 --> 00:27:49,359
Speaker 3: the way you move certain things. When it comes to

487
00:27:49,480 --> 00:27:51,800
Speaker 3: should I create this type of content or not?

488
00:27:52,840 --> 00:27:55,280
Speaker 1: Does production quality matter anymore?

489
00:27:55,640 --> 00:27:56,920
Speaker 2: No?

490
00:27:56,920 --> 00:28:00,400
Speaker 3: No, no, We've seen too many videos go via road

491
00:28:00,480 --> 00:28:03,000
Speaker 3: that was on a bad Android.

492
00:28:03,119 --> 00:28:09,520
Speaker 2: Sorry, and I love you, but it doesn't really matter.

493
00:28:10,359 --> 00:28:13,040
Speaker 3: It goes like, like I have these three stages of

494
00:28:13,400 --> 00:28:19,760
Speaker 3: content creation. There's consistency, quality, and connection. Right, So consistency

495
00:28:19,880 --> 00:28:23,760
Speaker 3: means the most, and those made people are just so

496
00:28:23,960 --> 00:28:25,199
Speaker 3: bored of hearing of that.

497
00:28:25,680 --> 00:28:26,560
Speaker 2: You're bored, but you.

498
00:28:26,520 --> 00:28:28,879
Speaker 3: Haven't done it, so I don't know what I'm going

499
00:28:28,960 --> 00:28:32,199
Speaker 3: to continue to tell you. Right, So, consistency is like

500
00:28:32,359 --> 00:28:35,400
Speaker 3: and that doesn't mean every single day, just the timeframe

501
00:28:35,440 --> 00:28:38,200
Speaker 3: that you committed to. So if you're saying, yo, I'm

502
00:28:38,240 --> 00:28:42,760
Speaker 3: going to show up Monday, Friday, Saturday, Sunday and all

503
00:28:42,760 --> 00:28:46,200
Speaker 3: you have is your phone, Okay, do that right, because

504
00:28:46,720 --> 00:28:49,120
Speaker 3: your audience is going to care more about the presence

505
00:28:49,160 --> 00:28:53,440
Speaker 3: than the quality. Now, the quality does matter when you're

506
00:28:53,480 --> 00:28:57,200
Speaker 3: trying to be taking a little bit more serious. Right So,

507
00:28:58,480 --> 00:29:01,520
Speaker 3: but I will still my phone and do a green

508
00:29:01,600 --> 00:29:04,000
Speaker 3: screen because I connect with the people more.

509
00:29:04,400 --> 00:29:07,880
Speaker 2: You don't want to be too too highly produced.

510
00:29:07,880 --> 00:29:12,080
Speaker 3: Because then you lose a connection with the community. You've

511
00:29:12,080 --> 00:29:16,400
Speaker 3: seen too big time, right, And you don't want to

512
00:29:16,520 --> 00:29:21,240
Speaker 3: just do lower quality all the time because then it's like, ah,

513
00:29:21,320 --> 00:29:22,320
Speaker 3: you haven't really grown.

514
00:29:22,800 --> 00:29:26,600
Speaker 2: Right If we look at Keith Lee, Keith Lee will.

515
00:29:26,440 --> 00:29:30,120
Speaker 3: Forever do the phone videos, but he's taken a little

516
00:29:30,120 --> 00:29:34,520
Speaker 3: bit serious because other content that he's collabed with has

517
00:29:34,560 --> 00:29:36,360
Speaker 3: the highly produced content.

518
00:29:36,760 --> 00:29:36,880
Speaker 2: Right.

519
00:29:36,920 --> 00:29:39,880
Speaker 3: He's doing series, he's doing shows, he's doing commercials and

520
00:29:39,960 --> 00:29:42,520
Speaker 3: all these different things. So there's still a level of

521
00:29:42,560 --> 00:29:46,320
Speaker 3: high production. But still, let me keep to the core

522
00:29:47,040 --> 00:29:50,880
Speaker 3: of how I grew my audience to over millions of followers,

523
00:29:51,120 --> 00:29:53,840
Speaker 3: right So, Keith Lee is a perfect example of how

524
00:29:54,360 --> 00:29:59,600
Speaker 3: production isn't necessarily needed. It's great for balance, but it's

525
00:29:59,640 --> 00:30:03,200
Speaker 3: not needed to really have the brand that you want.

526
00:30:04,440 --> 00:30:06,720
Speaker 1: How do we turn people Let's say I got ten

527
00:30:06,800 --> 00:30:11,000
Speaker 1: twenty thirty thousand followers. They seem to be relatively engaged.

528
00:30:11,520 --> 00:30:15,000
Speaker 1: How do we turn them into customers?

529
00:30:16,200 --> 00:30:19,440
Speaker 3: So do we know what they really what their pain

530
00:30:19,480 --> 00:30:24,200
Speaker 3: points are? Right, So this is where we stop concentrating

531
00:30:24,400 --> 00:30:28,360
Speaker 3: on what creates the views and we have to concentrate

532
00:30:28,440 --> 00:30:31,480
Speaker 3: on what creates the engagement and the conversions.

533
00:30:31,640 --> 00:30:31,880
Speaker 2: Right.

534
00:30:32,360 --> 00:30:36,480
Speaker 3: So I'm going to be if I have a product,

535
00:30:36,720 --> 00:30:40,320
Speaker 3: clearly I have a solution to their problem. So I'm

536
00:30:40,360 --> 00:30:43,080
Speaker 3: going to start talking about their pain points in some way,

537
00:30:43,120 --> 00:30:43,720
Speaker 3: shape or form.

538
00:30:44,040 --> 00:30:44,960
Speaker 2: Pain points can go.

539
00:30:45,000 --> 00:30:50,320
Speaker 3: From motivation, education, entertainment. Like it's not just an educational vibe.

540
00:30:50,600 --> 00:30:50,840
Speaker 2: Right.

541
00:30:51,400 --> 00:30:56,840
Speaker 3: But if you are drowsy and I have an energy drink, right,

542
00:30:57,480 --> 00:31:01,320
Speaker 3: I'm going to put up different scenario for my night owls.

543
00:31:02,000 --> 00:31:04,080
Speaker 3: That is going to be like you're in front of

544
00:31:04,080 --> 00:31:06,800
Speaker 3: the computer dying, but you still have to finish this

545
00:31:06,840 --> 00:31:11,040
Speaker 3: one project. You may pop out the energy drink and

546
00:31:11,080 --> 00:31:14,560
Speaker 3: they're like, yo, what's that all right? What flavors do

547
00:31:14,600 --> 00:31:17,120
Speaker 3: you need at three o'clock in the morning.

548
00:31:17,240 --> 00:31:18,680
Speaker 2: Oh?

549
00:31:18,920 --> 00:31:22,800
Speaker 3: Right, Now you're creating conversation in a real life scenario.

550
00:31:23,640 --> 00:31:27,200
Speaker 3: So what are their pain points and how and what

551
00:31:27,280 --> 00:31:30,240
Speaker 3: is the content that you're creating to show that one

552
00:31:30,480 --> 00:31:34,320
Speaker 3: this is them and two what is the solution. When

553
00:31:34,320 --> 00:31:38,240
Speaker 3: they see the solution, this is where they go, I

554
00:31:38,320 --> 00:31:40,920
Speaker 3: may need that, but are you making them aware that

555
00:31:40,960 --> 00:31:43,880
Speaker 3: they even have a problem, right, So that example that

556
00:31:43,960 --> 00:31:47,080
Speaker 3: I showed that's going to connect with night owls and

557
00:31:47,120 --> 00:31:50,400
Speaker 3: they're like, yo, I know I felt this way at

558
00:31:50,880 --> 00:31:52,960
Speaker 3: one o'clock, two o'clock in the morning, and I still

559
00:31:52,960 --> 00:31:55,480
Speaker 3: needed just this one little pet And it could be

560
00:31:55,520 --> 00:31:58,400
Speaker 3: an energy drink that only gives me that extra hour

561
00:31:58,440 --> 00:31:58,920
Speaker 3: of boost.

562
00:31:58,960 --> 00:32:01,040
Speaker 2: I don't need seven hours. I just need that one

563
00:32:01,040 --> 00:32:02,880
Speaker 2: extra hour boost. Boom.

564
00:32:03,080 --> 00:32:08,120
Speaker 3: I'm gonna get that one, right. So you show different

565
00:32:08,160 --> 00:32:12,640
Speaker 3: scenarios of where your audiences it can be. That's what

566
00:32:12,800 --> 00:32:17,320
Speaker 3: turns into into dollars. That's what showing other people. User

567
00:32:17,400 --> 00:32:21,640
Speaker 3: generated content is another great, great way other people using

568
00:32:21,800 --> 00:32:27,080
Speaker 3: your product, other people using your services, because we don't

569
00:32:27,120 --> 00:32:29,480
Speaker 3: necessarily always want to be the first ones to buy.

570
00:32:30,240 --> 00:32:33,720
Speaker 2: We want to always be like, oh, okay, all these

571
00:32:33,720 --> 00:32:36,719
Speaker 2: people are doing this. Okay, hold on, this may this

572
00:32:36,800 --> 00:32:38,240
Speaker 2: may be the thing I need to do.

573
00:32:38,440 --> 00:32:41,240
Speaker 3: Hold on, let me show you so user generated content

574
00:32:41,360 --> 00:32:45,479
Speaker 3: showing just content of other people using it, it's going

575
00:32:45,560 --> 00:32:50,040
Speaker 3: to be fire. Testimonials is fire, but finding it in

576
00:32:50,120 --> 00:32:51,240
Speaker 3: the creative way.

577
00:32:51,480 --> 00:32:51,960
Speaker 2: Stop.

578
00:32:52,640 --> 00:32:54,840
Speaker 3: I don't know who needs to hear this. Stop posting

579
00:32:54,880 --> 00:33:00,840
Speaker 3: flyers sucks. No one engages with it horrible, right, leave

580
00:33:00,880 --> 00:33:07,200
Speaker 3: that for emails. Emails are fine, Instagram, Facebook, TikTok, LinkedIn

581
00:33:07,280 --> 00:33:07,920
Speaker 3: not so much.

582
00:33:08,200 --> 00:33:11,480
Speaker 2: Leave it alone. It's old. So yeah, those are those

583
00:33:11,480 --> 00:33:12,720
Speaker 2: are different ways.

584
00:33:13,040 --> 00:33:16,000
Speaker 1: You made a goal of hitting ten thousand subscribers on

585
00:33:16,080 --> 00:33:18,640
Speaker 1: YouTube by the end of September, and you did it

586
00:33:18,760 --> 00:33:25,320
Speaker 1: much earlier. Congratulations. What did you learn about that experience? Like,

587
00:33:25,480 --> 00:33:29,520
Speaker 1: because the YouTube algorithm seems to be the most challenging

588
00:33:30,000 --> 00:33:37,400
Speaker 1: for many creators, What did you learn about how did

589
00:33:37,440 --> 00:33:37,920
Speaker 1: you make your hap?

590
00:33:38,040 --> 00:33:38,720
Speaker 2: It very.

591
00:33:40,720 --> 00:33:40,840
Speaker 1: So?

592
00:33:41,360 --> 00:33:47,800
Speaker 2: There was a few things that made it not as stressful. Right.

593
00:33:50,240 --> 00:33:54,920
Speaker 3: A combination of a weekly post with a weekly live.

594
00:33:55,760 --> 00:34:01,520
Speaker 3: Reason why is because one one of them is going

595
00:34:01,600 --> 00:34:04,120
Speaker 3: to get out more to the masses, which is your

596
00:34:04,920 --> 00:34:09,399
Speaker 3: weekly post. Right. As long as you're consistent once a week,

597
00:34:09,480 --> 00:34:15,279
Speaker 3: you should be good, right, and then the live is

598
00:34:15,360 --> 00:34:18,520
Speaker 3: going to talk more on the trending topics. But as

599
00:34:18,600 --> 00:34:24,360
Speaker 3: well as build that community centered brand, right, as well

600
00:34:24,400 --> 00:34:27,879
Speaker 3: as keep up your watch hours. Everybody knows, especially if

601
00:34:27,880 --> 00:34:31,640
Speaker 3: you're going into the monetizing side of YouTube, you need

602
00:34:31,680 --> 00:34:38,319
Speaker 3: those four thousand watch hours to monetize. Now you do

603
00:34:38,440 --> 00:34:42,239
Speaker 3: five minute videos, twenty minute videos once a week, it's

604
00:34:42,280 --> 00:34:45,200
Speaker 3: gonna be a little bit slow, right. So the lives

605
00:34:45,280 --> 00:34:50,840
Speaker 3: help bring awareness and watch hours to your videos. Plus

606
00:34:50,840 --> 00:34:54,640
Speaker 3: it gives you more content to then chop up for

607
00:34:54,840 --> 00:34:58,040
Speaker 3: shorts or another post on YouTube.

608
00:34:58,480 --> 00:35:02,280
Speaker 2: Right. But I think the the biggest, the biggest.

609
00:35:01,840 --> 00:35:07,720
Speaker 3: Thing that I concentrated on on this ten k journey

610
00:35:08,320 --> 00:35:10,919
Speaker 3: was the thumbnails and the titles.

611
00:35:11,560 --> 00:35:12,439
Speaker 2: I promise you.

612
00:35:13,600 --> 00:35:19,879
Speaker 3: Every YouTuber understands the pain about that, because if they

613
00:35:19,880 --> 00:35:21,840
Speaker 3: don't click, it means nothing.

614
00:35:21,920 --> 00:35:23,560
Speaker 2: I don't care how great your.

615
00:35:23,440 --> 00:35:26,600
Speaker 3: Content is if they do not click, And the only

616
00:35:26,640 --> 00:35:29,920
Speaker 3: way they're going to click is if your thumbnail catches

617
00:35:29,960 --> 00:35:33,920
Speaker 3: attention and your title gives them that decision that this

618
00:35:34,080 --> 00:35:34,520
Speaker 3: is for me.

619
00:35:35,280 --> 00:35:35,560
Speaker 2: Right.

620
00:35:36,040 --> 00:35:39,960
Speaker 3: So it was testing out different colors, it was testing

621
00:35:40,000 --> 00:35:42,920
Speaker 3: out Okay, I'm only going to have two things on

622
00:35:43,000 --> 00:35:46,239
Speaker 3: my thumbnails and not seventeen different things. I'm going to

623
00:35:46,320 --> 00:35:49,840
Speaker 3: have sometimes words, sometimes I'm not going to have words

624
00:35:50,520 --> 00:35:53,600
Speaker 3: as And the biggest thing that helped with that was

625
00:35:54,520 --> 00:36:00,480
Speaker 3: the ab testing that YouTube enabled on everybody's account, right,

626
00:36:00,560 --> 00:36:05,080
Speaker 3: So you have when you have a video, always have

627
00:36:05,239 --> 00:36:10,040
Speaker 3: two to three thumbnails for that one video. Why because

628
00:36:10,560 --> 00:36:14,239
Speaker 3: even though we may like a thumbnail, it's us liking it.

629
00:36:14,480 --> 00:36:15,839
Speaker 2: We don't know what the mass is like.

630
00:36:16,440 --> 00:36:19,640
Speaker 3: So YouTube allows you to test out up to three

631
00:36:19,760 --> 00:36:25,520
Speaker 3: thumbnails and it goes every single day like, okay, does

632
00:36:25,560 --> 00:36:27,759
Speaker 3: the people like this one? Does the people like this one?

633
00:36:28,080 --> 00:36:31,080
Speaker 3: And it'll show you the percentage of what worked and

634
00:36:31,160 --> 00:36:34,719
Speaker 3: what doesn't, and it goes based off you know, watch time.

635
00:36:35,239 --> 00:36:40,240
Speaker 2: Right, So even though I like this thumbnail, this one

636
00:36:40,600 --> 00:36:44,560
Speaker 2: got me three thousand more views, I'm going with that one.

637
00:36:44,719 --> 00:36:46,279
Speaker 2: I don't care if I like it or not. I'm

638
00:36:46,280 --> 00:36:47,600
Speaker 2: going with that one, right.

639
00:36:47,960 --> 00:36:50,279
Speaker 3: I wish they did the same thing with titles. But

640
00:36:51,680 --> 00:36:55,360
Speaker 3: once you understand that formula with titles and thumbnails and

641
00:36:55,480 --> 00:37:00,680
Speaker 3: really being intentional with testing those things out instead of

642
00:37:00,920 --> 00:37:06,120
Speaker 3: just Okay, I'm gonna make the best videos ever. Great,

643
00:37:06,560 --> 00:37:09,719
Speaker 3: That is important on the second stage because now you

644
00:37:09,800 --> 00:37:14,360
Speaker 3: have to improve on your average view duration and your retention.

645
00:37:14,760 --> 00:37:15,680
Speaker 2: That's important.

646
00:37:16,440 --> 00:37:21,440
Speaker 3: But that thumbnail entitle to grab their attention when they

647
00:37:21,760 --> 00:37:23,040
Speaker 3: open up YouTube.

648
00:37:23,600 --> 00:37:25,520
Speaker 2: That's super super important.

649
00:37:25,520 --> 00:37:29,319
Speaker 3: So I put a lot of concentration on my thumbnails

650
00:37:29,440 --> 00:37:33,000
Speaker 3: and I'll tell, I'll tell, I use fiber. This is

651
00:37:33,560 --> 00:37:37,919
Speaker 3: not I have my own graphic designer who's testing it out.

652
00:37:38,040 --> 00:37:40,640
Speaker 3: Some of the top YouTubers will be like, I test

653
00:37:40,640 --> 00:37:42,840
Speaker 3: out one hundred thumbnails every video.

654
00:37:43,040 --> 00:37:45,839
Speaker 2: I'm not there yet. I'm not there yet. I got

655
00:37:46,200 --> 00:37:48,600
Speaker 2: a I got a thumbnail. Person from fiber.

656
00:37:49,200 --> 00:37:53,440
Speaker 3: He gives me about two thumbnails a video. I'm great,

657
00:37:54,040 --> 00:37:57,920
Speaker 3: I'm I'm absolutely fine. Now, when the money comes back up,

658
00:37:58,239 --> 00:38:02,480
Speaker 3: we'll may at an end design in a graphic designer

659
00:38:02,600 --> 00:38:03,879
Speaker 3: who just does thumbnails.

660
00:38:04,239 --> 00:38:07,319
Speaker 2: We may do that. Right now, let me get to

661
00:38:07,440 --> 00:38:10,719
Speaker 2: about twenty k. You know what I mean, and we're good.

662
00:38:11,000 --> 00:38:13,759
Speaker 1: So you don't think like kids Canva templates just that's

663
00:38:13,800 --> 00:38:14,400
Speaker 1: not what it is.

664
00:38:14,400 --> 00:38:16,480
Speaker 2: No, No, do listen.

665
00:38:17,960 --> 00:38:20,440
Speaker 3: The more that I can get off of my hands,

666
00:38:20,600 --> 00:38:23,839
Speaker 3: just so I can think of ideas and create, I'm

667
00:38:23,880 --> 00:38:28,160
Speaker 3: good with I'm not a graphic designer, right, but I do.

668
00:38:28,400 --> 00:38:32,239
Speaker 3: I know my audience is solopreneurs and solo creators, so

669
00:38:32,280 --> 00:38:36,839
Speaker 3: I will provide the templates and everything like that, but

670
00:38:36,920 --> 00:38:41,120
Speaker 3: I will strongly suggest please set ten to twenty dollars aside.

671
00:38:41,280 --> 00:38:43,799
Speaker 2: Yeah, and give that to fiver.

672
00:38:44,080 --> 00:38:49,360
Speaker 3: If you are serious about growing on YouTube, please invest

673
00:38:49,360 --> 00:38:53,960
Speaker 3: in that that because your time is worth way more

674
00:38:54,480 --> 00:38:57,759
Speaker 3: and you the more that you I'm I went through

675
00:38:57,760 --> 00:39:01,520
Speaker 3: a big creator burnout, so anything that can help you

676
00:39:01,800 --> 00:39:05,120
Speaker 3: from not getting creative burnout, I'm going to tell you, Hey,

677
00:39:06,040 --> 00:39:06,560
Speaker 3: get rid.

678
00:39:06,480 --> 00:39:06,879
Speaker 2: Of the dumb.

679
00:39:07,280 --> 00:39:12,640
Speaker 3: No, you have no business doing thumbnails no, no business.

680
00:39:12,280 --> 00:39:16,319
Speaker 2: You you talk about teeth, you do nothing about you.

681
00:39:17,480 --> 00:39:20,880
Speaker 2: That is the graphic designer. Continue to talk about teeth.

682
00:39:21,280 --> 00:39:22,360
Speaker 2: That's it.

683
00:39:23,480 --> 00:39:26,960
Speaker 1: That's what. That's what. So yesterday you are online, you're

684
00:39:27,000 --> 00:39:31,080
Speaker 1: talking about the importance of learning and growing in public,

685
00:39:31,880 --> 00:39:35,520
Speaker 1: and I love that and say, say more about that

686
00:39:35,600 --> 00:39:37,120
Speaker 1: just in general, talk talk more about that.

687
00:39:38,280 --> 00:39:41,080
Speaker 3: So it goes It goes back to what we were

688
00:39:41,080 --> 00:39:47,600
Speaker 3: talking about earlier about like documenting in public. Right, I'm

689
00:39:47,760 --> 00:39:52,879
Speaker 3: noticing that more and more people are streating brands from

690
00:39:52,880 --> 00:39:56,919
Speaker 3: scratch and being like, you know, a bumpet, I'm going

691
00:39:57,000 --> 00:40:01,160
Speaker 3: to do it in public now. Some people have started

692
00:40:01,200 --> 00:40:05,840
Speaker 3: with zero followers doing it right, and some people have

693
00:40:06,000 --> 00:40:08,480
Speaker 3: done it with a little bit of followers or a

694
00:40:08,480 --> 00:40:09,400
Speaker 3: lot of followers.

695
00:40:09,760 --> 00:40:15,359
Speaker 2: A good example like mister Grayful love him hello if

696
00:40:15,360 --> 00:40:15,799
Speaker 2: you don't know.

697
00:40:16,120 --> 00:40:18,040
Speaker 3: He hasn't been on Instagram for a little bit, but

698
00:40:18,080 --> 00:40:21,640
Speaker 3: he was the guy that said, hey, chat GPT came out,

699
00:40:21,800 --> 00:40:24,720
Speaker 3: I'm going to try to get thirty k followers only

700
00:40:24,760 --> 00:40:28,680
Speaker 3: listening to chat EPT. And he got way more followers

701
00:40:29,239 --> 00:40:33,600
Speaker 3: and his post went viral because people are like, oh, wait,

702
00:40:33,640 --> 00:40:36,200
Speaker 3: you're you're really using this tool that we don't know

703
00:40:36,719 --> 00:40:39,440
Speaker 3: is going to work or not, and you're actually using it.

704
00:40:39,600 --> 00:40:40,920
Speaker 2: Girl, Let's do it right.

705
00:40:42,320 --> 00:40:42,640
Speaker 1: For me.

706
00:40:43,040 --> 00:40:48,000
Speaker 3: I'm realizing this new chat gypt voice thing one is hilarious.

707
00:40:48,840 --> 00:40:50,799
Speaker 2: Two it's just.

708
00:40:50,800 --> 00:40:54,640
Speaker 3: Way more detailed based instead of especially for those people

709
00:40:54,640 --> 00:40:57,000
Speaker 3: who don't like to type a lot, like I could

710
00:40:57,000 --> 00:41:01,439
Speaker 3: just have a conversation. So so the research that I'm doing,

711
00:41:01,520 --> 00:41:04,800
Speaker 3: I'm like, okay, you know what, Let's do this in public.

712
00:41:04,920 --> 00:41:07,799
Speaker 3: Let's figure out this new voice feature in public. Let's

713
00:41:07,800 --> 00:41:11,160
Speaker 3: figure out this new hatline whatever we're trying to do

714
00:41:11,320 --> 00:41:16,239
Speaker 3: in public, because one it could work and it can

715
00:41:16,480 --> 00:41:20,840
Speaker 3: be successful, or two it could show what not to

716
00:41:20,920 --> 00:41:24,839
Speaker 3: do and that can still be successful because people are

717
00:41:24,880 --> 00:41:28,920
Speaker 3: still going to be impacted either way. That's my whole thing.

718
00:41:29,360 --> 00:41:34,760
Speaker 3: Like building in public creates impact, building in public also

719
00:41:34,920 --> 00:41:41,120
Speaker 3: creates supporters, good or bad. So with those benefits, why

720
00:41:41,160 --> 00:41:46,800
Speaker 3: wouldn't you create in public? Because having it all together

721
00:41:47,280 --> 00:41:50,480
Speaker 3: is great cool. I feel like it costs more money

722
00:41:50,920 --> 00:41:53,680
Speaker 3: if you don't do it. I could grab my phone

723
00:41:53,680 --> 00:41:57,600
Speaker 3: and be like, all right, I don't really feel like.

724
00:41:57,640 --> 00:41:59,240
Speaker 2: Doing anything with my business today.

725
00:42:00,000 --> 00:42:03,480
Speaker 3: I mean, like chack GBT told me some bs that

726
00:42:03,520 --> 00:42:06,640
Speaker 3: I'm not doing and somebody's like, yeah, I.

727
00:42:06,560 --> 00:42:07,640
Speaker 2: Feel that way too.

728
00:42:08,000 --> 00:42:11,120
Speaker 3: I took and then tell me all your self help

729
00:42:12,680 --> 00:42:14,920
Speaker 3: routines that you did to get you better.

730
00:42:15,360 --> 00:42:17,560
Speaker 2: But it gates that situation.

731
00:42:17,680 --> 00:42:20,360
Speaker 3: So that's why I'm like, let's do this in public,

732
00:42:21,080 --> 00:42:25,560
Speaker 3: because the impact is crazy when you do.

733
00:42:26,360 --> 00:42:28,800
Speaker 1: Black Tech Green Money is a production of Blavity, Afro

734
00:42:28,920 --> 00:42:31,800
Speaker 1: Tech and the Black Effect podcast Networking Night Hire Immedia,

735
00:42:31,920 --> 00:42:34,800
Speaker 1: and it's produced by Morgan Debonne and me Well Lucas,

736
00:42:35,080 --> 00:42:38,120
Speaker 1: with the additional production support by Kate McDonald, say Ergan

737
00:42:38,239 --> 00:42:40,799
Speaker 1: and Jada McGee. Special thank you to Michael Davis in

738
00:42:40,840 --> 00:42:43,520
Speaker 1: Love Beach. Learn more about my guess other tech distructors

739
00:42:43,520 --> 00:42:47,240
Speaker 1: an innovators at afrotech dot com. Video version this episode

740
00:42:47,239 --> 00:42:49,400
Speaker 1: will drop to Black Tech Green Money on YouTube, So

741
00:42:49,520 --> 00:42:52,880
Speaker 1: tap in enjoy your Black Tech Green Money. Shit is

742
00:42:52,880 --> 00:42:56,279
Speaker 1: to somebody, go get your money. Peace in Love