1
00:00:00,640 --> 00:00:00,760
Speaker 1: Hi.

2
00:00:00,880 --> 00:00:03,520
Speaker 2: I am Rashaan McDonald, a host of weekly Money Making

3
00:00:03,520 --> 00:00:07,280
Speaker 2: Conversation Masterclass show. The interviews and information that this show

4
00:00:07,320 --> 00:00:10,200
Speaker 2: provides off for everyone. It's time to start reading other

5
00:00:10,200 --> 00:00:11,800
Speaker 2: people's success stories.

6
00:00:11,440 --> 00:00:12,840
Speaker 3: And start living your own.

7
00:00:13,240 --> 00:00:14,800
Speaker 2: If you want to be a guest on my show,

8
00:00:14,880 --> 00:00:20,040
Speaker 2: please visit our website, Moneymakingconversations dot com. Submit your information

9
00:00:20,079 --> 00:00:22,320
Speaker 2: where they have a product you're an entrepreneur or a

10
00:00:22,360 --> 00:00:25,520
Speaker 2: small business owner and put your information in there. Click

11
00:00:25,560 --> 00:00:28,080
Speaker 2: to be a guest button submit it. It comes directly

12
00:00:28,120 --> 00:00:31,080
Speaker 2: to me. Now let's get this show started. My guest

13
00:00:31,120 --> 00:00:36,320
Speaker 2: has established himself as an entrepreneur, innovator, speaker, author, media

14
00:00:36,400 --> 00:00:41,040
Speaker 2: personality and DEI expert who is leading the way in business,

15
00:00:41,120 --> 00:00:43,280
Speaker 2: technology and equity for all.

16
00:00:43,800 --> 00:00:45,760
Speaker 3: He is the co founder, chairman.

17
00:00:45,400 --> 00:00:52,000
Speaker 2: And CEO or BCT Partners, a global, multimillion dollar research, training, consulting,

18
00:00:52,159 --> 00:00:57,560
Speaker 2: technology and data analytics firm whose mission is to leverage diversity,

19
00:00:58,000 --> 00:01:03,240
Speaker 2: insights and innovation to transformed lives, accelerate equity, and create

20
00:01:03,400 --> 00:01:07,040
Speaker 2: lasting change. Please work in the Money Making Conversation Masterclass

21
00:01:07,319 --> 00:01:09,800
Speaker 2: the one and only doctor Randall Pinkett.

22
00:01:09,920 --> 00:01:12,640
Speaker 1: How you doing, sir, I'm doing good, Brother McDonald, Thank

23
00:01:12,640 --> 00:01:14,360
Speaker 1: you for having me on the program, and I'm looking

24
00:01:14,360 --> 00:01:15,400
Speaker 1: forward to the conversation.

25
00:01:15,720 --> 00:01:18,640
Speaker 2: Well, the beauty of this relationship is that you know,

26
00:01:18,680 --> 00:01:21,160
Speaker 2: you came to my attention. Let's put it out there

27
00:01:21,200 --> 00:01:24,320
Speaker 2: on the Apprentice show. That's when I saw you. You

28
00:01:24,360 --> 00:01:28,319
Speaker 2: were I was, I was a fan. I still am

29
00:01:28,360 --> 00:01:30,920
Speaker 2: a fan. I got to see you at the National

30
00:01:31,000 --> 00:01:35,160
Speaker 2: Minorities Fliers Developmentcouncil of Speaking and I went, I have

31
00:01:35,240 --> 00:01:37,880
Speaker 2: to finally get this brother on my show. And now

32
00:01:37,920 --> 00:01:40,200
Speaker 2: we are speaking, tell us about how did you get

33
00:01:40,240 --> 00:01:43,039
Speaker 2: on The Apprentice and how did that impact your career?

34
00:01:45,000 --> 00:01:49,600
Speaker 1: So I had never imagined competing on a reality television show.

35
00:01:49,960 --> 00:01:55,440
Speaker 1: It was recommended that I apply. I didn't give it

36
00:01:55,800 --> 00:02:02,080
Speaker 1: much serious consideration, but after repeat did urging, I sent

37
00:02:02,120 --> 00:02:07,160
Speaker 1: in the application, believing that I never hear back from anyone,

38
00:02:07,880 --> 00:02:11,040
Speaker 1: only to then receive a phone call from the producers.

39
00:02:11,080 --> 00:02:13,200
Speaker 1: And to make a long story short, I went through

40
00:02:13,840 --> 00:02:18,080
Speaker 1: a pretty elaborate casting process, which included a written application,

41
00:02:18,240 --> 00:02:21,440
Speaker 1: an on camera interview, being flown to Los Angeles, spending

42
00:02:21,480 --> 00:02:25,360
Speaker 1: a week out there for the final selection, and of

43
00:02:25,400 --> 00:02:29,440
Speaker 1: the million people who applied for season four, eighteen people

44
00:02:29,440 --> 00:02:32,720
Speaker 1: were selected, and your brother was not just one of

45
00:02:32,720 --> 00:02:34,960
Speaker 1: the people selected, your brother was the one who won.

46
00:02:35,040 --> 00:02:36,160
Speaker 1: Who won? There you go.

47
00:02:36,520 --> 00:02:39,679
Speaker 2: That's what I know, because you know, any time you

48
00:02:40,280 --> 00:02:42,640
Speaker 2: see a person of call of African American, that's what

49
00:02:42,680 --> 00:02:42,920
Speaker 2: I am.

50
00:02:42,960 --> 00:02:45,560
Speaker 3: An African American, I'm rooting for. You did.

51
00:02:45,639 --> 00:02:47,760
Speaker 2: But you did it with style, you did it with class,

52
00:02:47,800 --> 00:02:50,600
Speaker 2: and you did it with intellect. And that's what was

53
00:02:50,639 --> 00:02:53,240
Speaker 2: really so positive about it because you have a sense

54
00:02:53,320 --> 00:02:57,840
Speaker 2: of entrepreneurship that really stood out.

55
00:02:58,080 --> 00:03:01,160
Speaker 3: Now by winning that, it's always the post door.

56
00:03:01,520 --> 00:03:03,520
Speaker 2: What were the benefits of winning that and did you

57
00:03:03,600 --> 00:03:06,680
Speaker 2: turn that into any enterprising opportunities?

58
00:03:08,000 --> 00:03:12,600
Speaker 1: Yeah, the benefits were and are not to be diminished.

59
00:03:13,320 --> 00:03:18,800
Speaker 1: You know as well as I do that celebrity is

60
00:03:18,840 --> 00:03:23,200
Speaker 1: its own form of capital. Yes, financial capital, social capital,

61
00:03:23,280 --> 00:03:27,160
Speaker 1: cultural capital, intellectual capital. Celebrity is its own form of capital.

62
00:03:27,320 --> 00:03:29,799
Speaker 1: You can build it up and you can spend it.

63
00:03:29,880 --> 00:03:33,440
Speaker 1: And for better or worse, Reality TV is one of

64
00:03:33,440 --> 00:03:38,400
Speaker 1: those avenues that builds up your own form of celebrity capital.

65
00:03:38,520 --> 00:03:43,040
Speaker 1: So it opened doors for my business BCT Partners. It

66
00:03:43,120 --> 00:03:46,080
Speaker 1: opened doors for me as a speaker. I mean, part

67
00:03:46,080 --> 00:03:47,960
Speaker 1: of the reason why you saw me at the National

68
00:03:47,960 --> 00:03:50,240
Speaker 1: Minority Supplier Development Council is because I've been on the

69
00:03:51,320 --> 00:03:53,520
Speaker 1: speaking circuit. It opened doors for me as an author.

70
00:03:53,560 --> 00:03:56,560
Speaker 1: I've written five books since the show. It's opened doors

71
00:03:56,560 --> 00:03:59,240
Speaker 1: for me to do other shows, open the door for

72
00:03:59,320 --> 00:04:03,520
Speaker 1: me to also involved in some great philanthropic and charitable organizations.

73
00:04:03,520 --> 00:04:06,760
Speaker 1: So I'll say it simply. It gave me a platform

74
00:04:07,160 --> 00:04:09,160
Speaker 1: and I've been able to leverage that platform as a

75
00:04:09,160 --> 00:04:10,200
Speaker 1: result of being on the show.

76
00:04:10,440 --> 00:04:13,520
Speaker 2: Yeah, I'm talking to doctor Randall Pinkett, just talking a

77
00:04:13,520 --> 00:04:16,080
Speaker 2: back into history and an apprentice, very popular show. There

78
00:04:16,240 --> 00:04:20,440
Speaker 2: was a reality show and you rarely see talent like him,

79
00:04:20,720 --> 00:04:24,400
Speaker 2: academia type talent like him on the show and former athlete.

80
00:04:24,480 --> 00:04:28,120
Speaker 3: Let's go put that out there, out there doing your thing.

81
00:04:28,800 --> 00:04:32,880
Speaker 2: But more importantly, when I saw you, let's talk about

82
00:04:32,880 --> 00:04:36,400
Speaker 2: the BCT Partners. BCT partner, what exactly it is, because

83
00:04:36,440 --> 00:04:38,080
Speaker 2: I'd be remissed out to bring that out.

84
00:04:38,240 --> 00:04:40,599
Speaker 3: And I see Alpha Pi Alpha behind you. That's that

85
00:04:40,720 --> 00:04:43,279
Speaker 3: little plaque behind that. Brother, Let's go give us some love.

86
00:04:43,320 --> 00:04:45,520
Speaker 3: I'm gonna make it. I five. So I love the

87
00:04:45,600 --> 00:04:50,400
Speaker 3: Divine nine. So let's talk about BCT Partners. Yeah.

88
00:04:50,440 --> 00:04:52,640
Speaker 1: So, BCT is the company that I co founded with

89
00:04:52,680 --> 00:04:58,440
Speaker 1: three of my college classmates. We started as entrepreneurs in college.

90
00:04:58,480 --> 00:05:00,840
Speaker 1: In fact, my first book was campus No.

91
00:05:00,920 --> 00:05:02,200
Speaker 3: I want to get to that now, don't don't?

92
00:05:02,240 --> 00:05:04,000
Speaker 1: Yeah yeah yeah yeah, Okay, I won't get ahead of you.

93
00:05:04,000 --> 00:05:05,400
Speaker 1: I want get ahead of you. So the four of

94
00:05:05,480 --> 00:05:08,960
Speaker 1: us founded our first business as students. We've done three

95
00:05:09,040 --> 00:05:15,360
Speaker 1: ventures over thirty years, and we're still co founders and

96
00:05:15,520 --> 00:05:20,200
Speaker 1: close friends and brothers. BCT is celebrating twenty five years

97
00:05:20,200 --> 00:05:22,320
Speaker 1: that we've been in business, so it's clearly the longest,

98
00:05:22,839 --> 00:05:26,080
Speaker 1: most successful venture that we've launched. And our mission, as

99
00:05:26,080 --> 00:05:29,680
Speaker 1: you mentioned, is harnessing the power of diversity, insights and

100
00:05:29,720 --> 00:05:34,359
Speaker 1: innovation to do three things, transform lives, accelerate equity, and

101
00:05:34,440 --> 00:05:38,240
Speaker 1: create lasting change. Said simply, we are an equity centered

102
00:05:38,360 --> 00:05:44,320
Speaker 1: consulting firm powered by innovation. We leverage research, evaluation, data,

103
00:05:45,000 --> 00:05:50,279
Speaker 1: artificial intelligence technology to illuminate powerful insights about the growing

104
00:05:50,320 --> 00:05:53,840
Speaker 1: diversity in our society to help our clients achieve the

105
00:05:53,880 --> 00:05:56,360
Speaker 1: equity that we all desire.

106
00:05:56,000 --> 00:05:58,440
Speaker 3: For our world. Okay, here's something interesting.

107
00:05:58,480 --> 00:06:01,880
Speaker 2: So you say twenty five years and I want to

108
00:06:01,880 --> 00:06:06,600
Speaker 2: get a balance of this term diversity, equity and inclusion.

109
00:06:07,279 --> 00:06:11,719
Speaker 2: Now would I be wrong and say it was elevated

110
00:06:12,080 --> 00:06:13,840
Speaker 2: around about the George Floyd.

111
00:06:13,920 --> 00:06:16,000
Speaker 1: Murder, you would be in one hundred percent correct.

112
00:06:16,040 --> 00:06:19,880
Speaker 2: Okay, cool, Now when did you really start incorporating it

113
00:06:19,960 --> 00:06:22,880
Speaker 2: into BCT's partner's brand.

114
00:06:23,320 --> 00:06:26,280
Speaker 1: It's a great question. It's been a part of our

115
00:06:26,320 --> 00:06:27,760
Speaker 1: brand since our inception.

116
00:06:27,680 --> 00:06:30,359
Speaker 3: Right, that's what I want you to say, Okay, our inception.

117
00:06:30,400 --> 00:06:33,880
Speaker 1: In fact, the first venture we launched was doing diversity,

118
00:06:33,920 --> 00:06:37,279
Speaker 1: equity and inclusion, but we didn't call it diversity equity inclusion.

119
00:06:37,320 --> 00:06:42,159
Speaker 1: Back then. We were doing training. Our first venture was

120
00:06:42,160 --> 00:06:45,159
Speaker 1: a training company working with corporations for how they could

121
00:06:45,200 --> 00:06:50,880
Speaker 1: develop and recruit minority talent d I right, right now.

122
00:06:50,920 --> 00:06:54,279
Speaker 1: Our second venture was the Inner City Consulting Group, was

123
00:06:54,320 --> 00:06:57,080
Speaker 1: working with inner cities on how they could develop and

124
00:06:57,120 --> 00:07:01,520
Speaker 1: grow and prosper but particularly low income communities of color

125
00:07:02,680 --> 00:07:06,000
Speaker 1: DI right, Yeah. We didn't kind of combine all of

126
00:07:06,040 --> 00:07:11,160
Speaker 1: these predecessor ventures into what is now BCT, which is

127
00:07:11,360 --> 00:07:15,000
Speaker 1: has a much broader aperture for its work and it's

128
00:07:15,120 --> 00:07:19,480
Speaker 1: more deliberate about leveraging technology and innovation. But the work

129
00:07:19,520 --> 00:07:22,720
Speaker 1: we do now is helping organizations achieve equity, and that

130
00:07:22,760 --> 00:07:26,760
Speaker 1: has been part of BCT's mission since our inception twenty

131
00:07:26,760 --> 00:07:29,160
Speaker 1: five years ago. So We're not new to this equity game.

132
00:07:29,520 --> 00:07:31,640
Speaker 1: We are true to this equity game.

133
00:07:31,800 --> 00:07:34,360
Speaker 2: And that's the part that why I wanted you own

134
00:07:34,400 --> 00:07:38,600
Speaker 2: this show because I talked to my company. My company's

135
00:07:38,600 --> 00:07:40,840
Speaker 2: thirty and fifteen Media is based in Atlanta, Georgia, and

136
00:07:40,880 --> 00:07:43,360
Speaker 2: I told them this summer, I said, I said, the

137
00:07:43,440 --> 00:07:47,000
Speaker 2: battle of DEI has been going on for eighteen much.

138
00:07:47,040 --> 00:07:49,120
Speaker 2: I said, the shift didn't happened about eighteen months ago.

139
00:07:49,200 --> 00:07:52,280
Speaker 2: That's what I told him. This summer. I said, I

140
00:07:52,320 --> 00:07:53,640
Speaker 2: could feel the shift.

141
00:07:53,360 --> 00:07:53,560
Speaker 4: You know.

142
00:07:54,560 --> 00:07:59,000
Speaker 2: And now with that being said, what I disliked about

143
00:07:59,000 --> 00:08:01,760
Speaker 2: the whole shift being promoted, now you can help me

144
00:08:01,840 --> 00:08:05,920
Speaker 2: with this, is that it feels like it's only benefiting

145
00:08:06,440 --> 00:08:08,920
Speaker 2: associated with African Americans.

146
00:08:10,280 --> 00:08:12,960
Speaker 3: That's what gets me upset to most. Why is that,

147
00:08:13,200 --> 00:08:13,880
Speaker 3: doctor Pinkitt.

148
00:08:14,800 --> 00:08:18,080
Speaker 1: Yeah, so that is one of the things that gets

149
00:08:18,120 --> 00:08:21,120
Speaker 1: me upset as well, is that when I look at

150
00:08:21,200 --> 00:08:25,280
Speaker 1: what's happening in the federal marketplace, for example, when you

151
00:08:25,320 --> 00:08:30,600
Speaker 1: look at whose history is being removed from websites, you

152
00:08:30,680 --> 00:08:36,960
Speaker 1: look at whose events are being canceled, more often than not,

153
00:08:37,640 --> 00:08:43,560
Speaker 1: it's black people. It's black African Americans. And it only

154
00:08:43,720 --> 00:08:49,280
Speaker 1: to me makes abundantly clear that the attack on DEI

155
00:08:49,760 --> 00:08:56,600
Speaker 1: is a kind of smoking mirror or an attack on

156
00:08:57,480 --> 00:08:59,920
Speaker 1: African Americans, not to exclude other groups. I do believe

157
00:08:59,960 --> 00:09:01,480
Speaker 1: that there are other groups that are under attack. I

158
00:09:01,520 --> 00:09:03,560
Speaker 1: want to be very clear about that. But it does

159
00:09:04,400 --> 00:09:08,000
Speaker 1: give a sense that African Americans are being put front

160
00:09:08,040 --> 00:09:12,280
Speaker 1: and center, and that however you term this backlash, whether

161
00:09:12,320 --> 00:09:17,960
Speaker 1: it's backlash from the Obama presidency, backlash of fear of

162
00:09:18,000 --> 00:09:22,960
Speaker 1: the diversification of our country, backlash from the scapegoating of

163
00:09:23,080 --> 00:09:30,160
Speaker 1: minority groups as if they are usurping the long standing institutional,

164
00:09:30,280 --> 00:09:33,240
Speaker 1: historical power of rights like you can term it however

165
00:09:33,240 --> 00:09:35,600
Speaker 1: you want to term it. And in fact, there are

166
00:09:35,600 --> 00:09:40,040
Speaker 1: probably some that can connect into all of those threads

167
00:09:40,160 --> 00:09:43,840
Speaker 1: or some of those threads. No matter what, we land

168
00:09:43,840 --> 00:09:47,440
Speaker 1: in the same place that DII is under attack. It

169
00:09:47,480 --> 00:09:51,960
Speaker 1: is being misconstrued and misinterpreted for what DEI is, which

170
00:09:52,120 --> 00:09:55,959
Speaker 1: is about anti discrimination, which is about ensuring everyone has

171
00:09:56,000 --> 00:10:01,320
Speaker 1: fair opportunity, which then paradoxically, the attack is actually under

172
00:10:01,360 --> 00:10:05,520
Speaker 1: the guise of creating fair opportunity and anti discrimination. So

173
00:10:05,559 --> 00:10:07,960
Speaker 1: what are we really talking about. We're talking about I

174
00:10:07,960 --> 00:10:12,360
Speaker 1: think a guys, for much deeper backlash than what is

175
00:10:12,400 --> 00:10:14,480
Speaker 1: being marketed as an attack on d I.

176
00:10:15,200 --> 00:10:19,480
Speaker 2: Yeah, and so there's you know, I've been in the

177
00:10:19,520 --> 00:10:24,040
Speaker 2: media business, radio, television for a long time, and so

178
00:10:25,280 --> 00:10:27,360
Speaker 2: as I go back, let's go back twenty five years

179
00:10:27,360 --> 00:10:30,880
Speaker 2: with you. Okay, the one time the media came and said,

180
00:10:30,880 --> 00:10:33,400
Speaker 2: we want to African American market, we want to reach

181
00:10:33,480 --> 00:10:34,040
Speaker 2: black people.

182
00:10:34,240 --> 00:10:34,600
Speaker 3: They came.

183
00:10:34,640 --> 00:10:38,280
Speaker 2: There's a lot of big agencies jumped up in the

184
00:10:38,320 --> 00:10:41,959
Speaker 2: world out of New York, Burrell, out of Chicago, a.

185
00:10:42,000 --> 00:10:42,640
Speaker 3: Number of them.

186
00:10:42,679 --> 00:10:44,880
Speaker 2: These are just too dominant that are still going doing

187
00:10:44,920 --> 00:10:47,719
Speaker 2: great business in the industry today. And they would say,

188
00:10:47,760 --> 00:10:51,320
Speaker 2: we want to reach the African American market, and.

189
00:10:51,320 --> 00:10:52,400
Speaker 3: They would come there and reach you.

190
00:10:52,520 --> 00:10:56,760
Speaker 2: Then all of a sudden, the word multicultural popped up,

191
00:10:57,760 --> 00:11:00,559
Speaker 2: and so they started and that's when the lat market,

192
00:11:00,559 --> 00:11:01,880
Speaker 2: that's what do the Hispanic market.

193
00:11:02,160 --> 00:11:03,079
Speaker 3: They wanted to reach them.

194
00:11:03,080 --> 00:11:07,239
Speaker 2: So they started taking away money quote unquote from the

195
00:11:07,280 --> 00:11:11,160
Speaker 2: black market and so and then all of a sudden,

196
00:11:11,960 --> 00:11:14,880
Speaker 2: the black market was lost because they wasn't getting the

197
00:11:14,920 --> 00:11:19,160
Speaker 2: revenue or they said they can get us anyway, Why

198
00:11:19,280 --> 00:11:23,520
Speaker 2: market to black people. You're in the analytical field, will

199
00:11:23,559 --> 00:11:28,160
Speaker 2: you hear me talk like this? I always say, numbers

200
00:11:28,200 --> 00:11:31,520
Speaker 2: tell the truth. How do you deal with that and

201
00:11:32,520 --> 00:11:34,120
Speaker 2: what do you help us out? How do you help

202
00:11:34,200 --> 00:11:36,520
Speaker 2: us out with telling our story? I guess I want

203
00:11:36,559 --> 00:11:38,040
Speaker 2: to say, doctor pinktt.

204
00:11:39,120 --> 00:11:41,679
Speaker 1: Well, I'm going to sound I appreciate the question and

205
00:11:44,000 --> 00:11:48,079
Speaker 1: leaning into my my background in data, there's two kinds

206
00:11:48,080 --> 00:11:52,520
Speaker 1: of data. There's quantitative and qualitative. Quantitative data is numbers,

207
00:11:52,559 --> 00:11:57,440
Speaker 1: it's from surveys. It's statistics, it's charts, it's graphs, and

208
00:11:57,520 --> 00:12:00,480
Speaker 1: you decided some of the hard numbers or reference what

209
00:12:00,640 --> 00:12:04,640
Speaker 1: are the hard numbers on spending on advertising or investments

210
00:12:04,640 --> 00:12:08,280
Speaker 1: in our communities, or dollars that are flowing to our businesses.

211
00:12:08,280 --> 00:12:10,160
Speaker 1: And there's hard numbers that show that we are still

212
00:12:10,280 --> 00:12:14,679
Speaker 1: under represented along a multitude of indicators. But the qualitative

213
00:12:14,760 --> 00:12:21,400
Speaker 1: data is narrative. It's stories, it's uplifting our lived experiences.

214
00:12:20,400 --> 00:12:24,800
Speaker 1: It's it's how we celebrate our accomplishments and also acknowledge

215
00:12:24,800 --> 00:12:27,320
Speaker 1: that there's still work for this country to do in

216
00:12:27,440 --> 00:12:31,079
Speaker 1: order to deliver on the promise for all people under

217
00:12:31,120 --> 00:12:35,680
Speaker 1: this experiment known as the American you know, the United

218
00:12:35,720 --> 00:12:39,360
Speaker 1: States of America. So so I think we have an

219
00:12:39,360 --> 00:12:43,280
Speaker 1: opportunity to not just cite the statistics, but also to

220
00:12:43,320 --> 00:12:47,640
Speaker 1: tell our stories, for example, about how DEI created a

221
00:12:47,760 --> 00:12:52,320
Speaker 1: fair door of opportunity, About how investments in our communities

222
00:12:52,320 --> 00:12:56,960
Speaker 1: have transformed this country to be a stronger country economically, socially, etc.

223
00:12:57,520 --> 00:13:00,640
Speaker 1: About how our businesses bring innovation to the malease. I mean,

224
00:13:00,640 --> 00:13:04,640
Speaker 1: there's so many stories that we cannot now shy away

225
00:13:04,760 --> 00:13:07,320
Speaker 1: from telling those stories. Quite the contrary, we have to

226
00:13:07,320 --> 00:13:10,600
Speaker 1: go in the opposite direction and amplify those stories.

227
00:13:11,200 --> 00:13:14,400
Speaker 4: Please don't go anywhere. We'll be right back with more

228
00:13:14,480 --> 00:13:23,280
Speaker 4: money Making Conversations Masterclass. Welcome back to the Money Making

229
00:13:23,320 --> 00:13:29,080
Speaker 4: Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass

230
00:13:29,120 --> 00:13:33,720
Speaker 4: continues online at Moneymakingconversations dot com and follow money Making

231
00:13:33,760 --> 00:13:48,920
Speaker 4: Conversations Masterclass on Facebook, Twitter, and Instagram.

232
00:13:49,080 --> 00:13:52,719
Speaker 2: Now the word minority, I'm so excited to talk to

233
00:13:52,800 --> 00:13:56,800
Speaker 2: your doctor pinkin the word minority when I was growing up,

234
00:13:57,480 --> 00:13:58,840
Speaker 2: met me black man.

235
00:14:00,440 --> 00:14:02,079
Speaker 3: Now, minority is.

236
00:14:03,040 --> 00:14:08,080
Speaker 2: Diverse, and it also pulls the white women into the group.

237
00:14:08,440 --> 00:14:12,320
Speaker 2: But when I hear DEI, I hear being denounced. Nobody

238
00:14:12,320 --> 00:14:15,440
Speaker 2: says anything about white women. Am I wrong to be

239
00:14:15,480 --> 00:14:16,120
Speaker 2: upset about that?

240
00:14:17,920 --> 00:14:21,720
Speaker 1: Well, here's what I'll say, a lot of the research

241
00:14:21,720 --> 00:14:25,920
Speaker 1: has shown that among the greatest beneficiaries of efforts to

242
00:14:26,120 --> 00:14:30,560
Speaker 1: diversify the workplace have been white women, yes, and that

243
00:14:30,600 --> 00:14:37,600
Speaker 1: their representation has seen measurable improvements, while other so called

244
00:14:37,600 --> 00:14:41,960
Speaker 1: minority groups who are actually now the emerging majority African Americans, Latinos, etc.

245
00:14:43,160 --> 00:14:48,760
Speaker 1: Have remained relatively stagnant. So the numbers certainly play out

246
00:14:48,800 --> 00:14:56,480
Speaker 1: that while the now being popularized narrative is that all

247
00:14:56,520 --> 00:14:58,960
Speaker 1: of these DII programs have not only benefited black and

248
00:14:58,960 --> 00:15:02,920
Speaker 1: brown people, but it has created and given them an

249
00:15:03,080 --> 00:15:10,360
Speaker 1: unfair advantage, it's quite the opposite. Programs have had some success,

250
00:15:10,600 --> 00:15:13,840
Speaker 1: Let's be clear. Let's let's own that, but that the

251
00:15:13,880 --> 00:15:17,080
Speaker 1: barriers I believe that these programs are attempting to dismantle

252
00:15:17,160 --> 00:15:21,840
Speaker 1: are so significant, are so historical, are so institutionalized that

253
00:15:21,840 --> 00:15:26,880
Speaker 1: that's why the progress of these programs have been limited,

254
00:15:27,680 --> 00:15:32,240
Speaker 1: but have nonetheless seen benefits, and white women being among

255
00:15:32,280 --> 00:15:34,160
Speaker 1: the greatest beneficiaries.

256
00:15:33,840 --> 00:15:34,920
Speaker 3: Now that's great to hear.

257
00:15:35,000 --> 00:15:37,360
Speaker 2: Now, when I saw you at the National Minorities Supply

258
00:15:37,480 --> 00:15:40,480
Speaker 2: Development Council, I'm a proud member of it. I'm renewed,

259
00:15:40,600 --> 00:15:44,480
Speaker 2: I'm being there. May of twenty six is when I'm

260
00:15:44,560 --> 00:15:48,800
Speaker 2: renewed too. I went to the conference, and I would

261
00:15:48,840 --> 00:15:51,880
Speaker 2: tell you this, I didn't feel like a minority. I

262
00:15:51,920 --> 00:15:55,400
Speaker 2: felt like because I didn't see I felt enough of

263
00:15:55,520 --> 00:16:00,560
Speaker 2: me in control of the administrative side. It was a

264
00:16:00,560 --> 00:16:05,080
Speaker 2: lot of non African American people, non minority people of

265
00:16:05,160 --> 00:16:09,600
Speaker 2: color decision makers, I thought at the event, and that

266
00:16:09,680 --> 00:16:13,080
Speaker 2: disappointed me. And it also made me realize that I

267
00:16:13,160 --> 00:16:18,000
Speaker 2: need to have my game tied to the truth, which

268
00:16:18,040 --> 00:16:20,160
Speaker 2: is facts. This is what I do coming to me

269
00:16:20,240 --> 00:16:23,760
Speaker 2: because I offer you this as a DEI expert, and

270
00:16:23,840 --> 00:16:28,960
Speaker 2: people listening to this show, how do we enable ourselves

271
00:16:29,000 --> 00:16:31,880
Speaker 2: to win and not fall victim to stereotypes.

272
00:16:34,040 --> 00:16:37,480
Speaker 1: So I'm a big believer that there is strength in numbers.

273
00:16:39,320 --> 00:16:43,480
Speaker 1: And I'm also a big believer that in an era

274
00:16:43,680 --> 00:16:50,920
Speaker 1: where DEI is under attack, our greatest asset is our

275
00:16:51,000 --> 00:16:57,560
Speaker 1: diversity right and that our ability to build bridges between

276
00:16:59,680 --> 00:17:05,320
Speaker 1: what I in some cases been disconnected communities of the

277
00:17:05,480 --> 00:17:09,360
Speaker 1: like minded, meaning a bridge between the African American community

278
00:17:09,359 --> 00:17:11,639
Speaker 1: and the Latino community, the Latino community and the Asian

279
00:17:11,640 --> 00:17:15,560
Speaker 1: and community, the Asian community and the Native American community.

280
00:17:15,600 --> 00:17:18,879
Speaker 1: Like we need to build these bridges, these coalitions in

281
00:17:19,000 --> 00:17:25,000
Speaker 1: order to engender the very strength that can counter the

282
00:17:25,119 --> 00:17:33,080
Speaker 1: forces that are working against us. So for me, if

283
00:17:33,119 --> 00:17:35,760
Speaker 1: I had been asked that question years ago, I would

284
00:17:35,760 --> 00:17:38,800
Speaker 1: have said to anyone listening, get outside of your comfort zone,

285
00:17:39,640 --> 00:17:43,040
Speaker 1: engage with people different than you. But now I actually

286
00:17:43,200 --> 00:17:44,960
Speaker 1: raise the bar and take it a step further. Now

287
00:17:45,080 --> 00:17:48,160
Speaker 1: my advice is, don't just get out of your comfort zone.

288
00:17:48,920 --> 00:17:51,600
Speaker 1: Be a bridge to communities that you would otherwise not

289
00:17:51,640 --> 00:17:55,639
Speaker 1: be connected, to engage in dialogue with people who you

290
00:17:55,640 --> 00:17:59,320
Speaker 1: would otherwise not engage in dialogue, and be the bridge

291
00:17:59,359 --> 00:18:03,440
Speaker 1: that is needed to reconstitute the fraid fabric of our

292
00:18:03,480 --> 00:18:07,000
Speaker 1: society and our democracy that it can be reconstituted. And

293
00:18:07,040 --> 00:18:10,600
Speaker 1: that's a lofty way of responding to your question, but

294
00:18:10,640 --> 00:18:16,760
Speaker 1: I believe that there are very deep, concerning questions that

295
00:18:16,800 --> 00:18:18,960
Speaker 1: are that we have to begin asking right now about

296
00:18:18,960 --> 00:18:22,000
Speaker 1: what is the future of our democracy, And I think

297
00:18:22,080 --> 00:18:23,919
Speaker 1: we have to be at the front lines of ensuring

298
00:18:23,960 --> 00:18:25,159
Speaker 1: that it remains intact.

299
00:18:25,520 --> 00:18:26,960
Speaker 3: Yeah, and I agree with that.

300
00:18:27,480 --> 00:18:32,639
Speaker 2: I'm also a person who clearly understands people believe what

301
00:18:32,680 --> 00:18:35,800
Speaker 2: they see, people believe what they hear. When I go

302
00:18:35,840 --> 00:18:44,080
Speaker 2: to black radio, I hear personal injury commercials dominating the airwaves.

303
00:18:44,840 --> 00:18:48,560
Speaker 2: I rarely hear of what I consider fortune five hundred

304
00:18:48,560 --> 00:18:50,920
Speaker 2: commercials on black radio. When I say fortune five hundred,

305
00:18:50,920 --> 00:18:57,159
Speaker 2: I come about Apple, Google commercials, Delle commercials, Gas commercials.

306
00:18:57,720 --> 00:19:01,080
Speaker 2: And it really disheartened me because you know, people will

307
00:19:01,119 --> 00:19:04,600
Speaker 2: sell what they think people they should sell to people,

308
00:19:04,840 --> 00:19:09,320
Speaker 2: you know, which is concerts, television, entertainment. That's what you

309
00:19:09,400 --> 00:19:12,199
Speaker 2: hear on black radio. And I will tell you this,

310
00:19:12,400 --> 00:19:23,640
Speaker 2: doctor Pinkett. I was I my podcast, Oscar Meyer, Amazon, Dale, BMW, Infinity,

311
00:19:26,280 --> 00:19:32,320
Speaker 2: every Techno, low At and T Verizon. I'm just saying

312
00:19:32,400 --> 00:19:36,560
Speaker 2: this because it let me know that the perception carries

313
00:19:36,600 --> 00:19:40,399
Speaker 2: a lot of weight where advertisers want to put their dollars.

314
00:19:40,880 --> 00:19:43,840
Speaker 2: They come into my port, my platform, and I'm black.

315
00:19:44,359 --> 00:19:46,320
Speaker 2: They know that sixty percent of my audience is black.

316
00:19:46,760 --> 00:19:52,400
Speaker 2: But then the radio stations they're playing music to black people.

317
00:19:52,200 --> 00:19:53,600
Speaker 3: Don't get these commercials.

318
00:19:53,880 --> 00:19:57,919
Speaker 2: When you hear that, and you're a research guy, what

319
00:19:57,960 --> 00:19:58,760
Speaker 2: are your thoughts?

320
00:20:00,800 --> 00:20:06,439
Speaker 1: But you know, I think that there are corporations and

321
00:20:06,520 --> 00:20:10,520
Speaker 1: you referenced a few that support your program that recognize

322
00:20:10,560 --> 00:20:16,280
Speaker 1: and value the black dollar, right, recognize and value the

323
00:20:16,600 --> 00:20:21,000
Speaker 1: economic wherewithal that is the African American community. And I

324
00:20:21,040 --> 00:20:23,600
Speaker 1: think that there are corporations who take that for granted

325
00:20:25,640 --> 00:20:30,720
Speaker 1: or are like leafs in the wind. After George Floyd's murder,

326
00:20:30,960 --> 00:20:34,280
Speaker 1: they rushed to make commitments to our community. When the

327
00:20:34,320 --> 00:20:39,280
Speaker 1: attacks came on DI they rushed right away.

328
00:20:38,840 --> 00:20:42,480
Speaker 2: I think they moved faster away.

329
00:20:42,720 --> 00:20:45,879
Speaker 1: Yeah, yeah, I mean, I mean the research says that

330
00:20:45,960 --> 00:20:50,359
Speaker 1: three hundred and forty billion dollars were pledged after George

331
00:20:50,359 --> 00:20:53,480
Speaker 1: Floyd's murder. That's you know, a third of a trillion dollars.

332
00:20:53,520 --> 00:20:59,200
Speaker 1: That's significant. And some corporations have maintained and sustained those

333
00:20:59,200 --> 00:21:01,480
Speaker 1: commitments in some of them have run away, Yes, And

334
00:21:02,000 --> 00:21:06,680
Speaker 1: in response to that, I say, is therefore incumbent upon

335
00:21:06,840 --> 00:21:09,320
Speaker 1: us that if if you're not willing to keep your

336
00:21:09,359 --> 00:21:11,639
Speaker 1: commitments dust, then we should not keep our commitments to you.

337
00:21:12,119 --> 00:21:15,280
Speaker 1: So I believe in the boycotts. I believe in the

338
00:21:15,640 --> 00:21:21,320
Speaker 1: spending restrictions. I believe in voting with your wallet that

339
00:21:21,400 --> 00:21:23,760
Speaker 1: you support the corporations that support the things that you

340
00:21:23,800 --> 00:21:26,960
Speaker 1: care about. And if a corporation isn't willing to commit

341
00:21:27,000 --> 00:21:29,439
Speaker 1: those dollars to the things that are that matter to me,

342
00:21:29,520 --> 00:21:31,080
Speaker 1: then I'm not willing to give them up my money.

343
00:21:31,440 --> 00:21:33,320
Speaker 2: I truly understand that and believe that I'm talking to

344
00:21:33,359 --> 00:21:37,840
Speaker 2: doctor Randall Pinkett. He's just chairming the CEO of BCT Partners,

345
00:21:37,840 --> 00:21:42,879
Speaker 2: at global multimillion dollar research, training, consulting, technology, and data

346
00:21:42,920 --> 00:21:46,280
Speaker 2: analytics firm whose mission is to leverage which I love,

347
00:21:46,359 --> 00:21:50,280
Speaker 2: diversity insights, which is the most powerful word that in

348
00:21:50,280 --> 00:21:53,000
Speaker 2: the last twenty five years that's been put out there. You,

349
00:21:53,440 --> 00:21:56,879
Speaker 2: insights is tied to social media. Insights is tied to Amazon.

350
00:21:57,359 --> 00:21:59,800
Speaker 2: That's why they will give up those insights when they

351
00:21:59,880 --> 00:22:02,840
Speaker 2: go and ask for them about fifty years ago, because

352
00:22:02,840 --> 00:22:04,919
Speaker 2: they can know why you buy and how you spend,

353
00:22:05,200 --> 00:22:08,040
Speaker 2: and they can basically influence your thought process. When you're

354
00:22:08,040 --> 00:22:10,240
Speaker 2: dealing with the insights, how do you gather not trying

355
00:22:10,240 --> 00:22:12,359
Speaker 2: to give away your trade seekers, how do you gather

356
00:22:12,440 --> 00:22:13,119
Speaker 2: your insights?

357
00:22:14,600 --> 00:22:18,840
Speaker 1: Uh? Well, again, we collect quantitative data via surveys, We

358
00:22:18,880 --> 00:22:22,600
Speaker 1: collect qualitative data via interviews and focus groups, and then

359
00:22:22,640 --> 00:22:26,080
Speaker 1: we also leverage what's called administrative data. Administrative data is

360
00:22:26,119 --> 00:22:29,040
Speaker 1: data that's sitting within a data management system. Think about

361
00:22:29,119 --> 00:22:36,200
Speaker 1: a electronic health records system or a case management system,

362
00:22:36,680 --> 00:22:41,600
Speaker 1: which is housing data relative to the delivery of a

363
00:22:41,640 --> 00:22:45,480
Speaker 1: program or a service for an intended beneficiary. Right, So

364
00:22:45,520 --> 00:22:50,439
Speaker 1: it's the social service agency managing the data of the

365
00:22:50,480 --> 00:22:53,879
Speaker 1: delivery of social services. It's the health clinic that has

366
00:22:53,920 --> 00:22:56,840
Speaker 1: a data system managing the delivery of health services. It's

367
00:22:56,840 --> 00:23:00,600
Speaker 1: the employment training organization is managing the data for the

368
00:23:00,640 --> 00:23:04,399
Speaker 1: delivery of their employment training services. We analyze that data

369
00:23:04,480 --> 00:23:10,760
Speaker 1: using nowadays artificial intelligence, more specifically machine learning, under the

370
00:23:10,800 --> 00:23:14,399
Speaker 1: banner of an approach that we call precision analytics, and

371
00:23:14,400 --> 00:23:16,800
Speaker 1: I talk about this in my most recent book, Data

372
00:23:16,880 --> 00:23:21,159
Speaker 1: Driven DEI, where precision analytics is able to analyze that

373
00:23:21,280 --> 00:23:26,040
Speaker 1: data to determine what are those interventions are most effective

374
00:23:26,200 --> 00:23:30,239
Speaker 1: for which groups and under what conditions, which gives the

375
00:23:30,240 --> 00:23:33,400
Speaker 1: ability for our clients to be very precise. Hence precision

376
00:23:33,400 --> 00:23:38,320
Speaker 1: analytics about delivering only those interventions to those people that

377
00:23:38,400 --> 00:23:41,840
Speaker 1: it is more likely, if not maximly likely to work.

378
00:23:42,560 --> 00:23:45,680
Speaker 1: So we're not wasting dollars. We're very effective and efficient

379
00:23:45,720 --> 00:23:48,160
Speaker 1: with our investments and in the spirit of equity, because

380
00:23:48,440 --> 00:23:52,119
Speaker 1: the definition of equity is giving people what they need,

381
00:23:52,520 --> 00:23:57,040
Speaker 1: and so our precision analytics is able to know what

382
00:23:57,240 --> 00:23:59,480
Speaker 1: works to then give people what they need.

383
00:24:00,000 --> 00:24:01,680
Speaker 2: I'm a close the show with a couple of questions here.

384
00:24:02,000 --> 00:24:04,359
Speaker 2: The first one is I got to go back to

385
00:24:04,920 --> 00:24:08,800
Speaker 2: AFII because I know I'll tell everybody that you know,

386
00:24:08,840 --> 00:24:11,840
Speaker 2: I'm a remember Maga Sci Fi and U. When I pledged,

387
00:24:11,880 --> 00:24:14,600
Speaker 2: it changed my life. It really did change my life.

388
00:24:14,840 --> 00:24:16,800
Speaker 2: You know they kind of feel with a little bit.

389
00:24:16,840 --> 00:24:18,200
Speaker 2: I mean, we used to worry Phil. They told me

390
00:24:18,240 --> 00:24:23,640
Speaker 2: the pledge program was six weeks, lasted thirteen weeks, and

391
00:24:23,640 --> 00:24:26,760
Speaker 2: we won't get into some other conversations, but I wanted

392
00:24:26,840 --> 00:24:28,639
Speaker 2: you to do because a lot of people who don't

393
00:24:28,640 --> 00:24:32,760
Speaker 2: know about fraternities or sororities, they have a perception of stereotype.

394
00:24:32,920 --> 00:24:35,320
Speaker 2: How did it affect your life back then and how

395
00:24:35,359 --> 00:24:37,000
Speaker 2: does it still impact your life today?

396
00:24:37,320 --> 00:24:37,840
Speaker 3: A FI.

397
00:24:38,520 --> 00:24:44,320
Speaker 1: Yeah, pledging a fraternity, Pledging Alpha Phi Alpha Fraternity Incorporated

398
00:24:44,920 --> 00:24:47,000
Speaker 1: was one of the best decisions I've made in my life.

399
00:24:47,320 --> 00:24:50,240
Speaker 1: Now they put that into context. My dad was an Alpha,

400
00:24:51,000 --> 00:24:54,960
Speaker 1: my dad's brother, my uncle was Alpha. My first cousin,

401
00:24:55,040 --> 00:24:59,439
Speaker 1: my dad's sister's son's an Alpha, and one of the

402
00:24:59,480 --> 00:25:03,440
Speaker 1: co found ers of BCT Partners, who was my college roommate,

403
00:25:03,760 --> 00:25:08,399
Speaker 1: the best man at my wedding, and my longest standing brother.

404
00:25:08,480 --> 00:25:10,760
Speaker 1: Amongst the four of us who founded b CT, you know,

405
00:25:10,800 --> 00:25:13,800
Speaker 1: all four of us, we consider ourselves brothers. Jeffrey Robinson

406
00:25:13,840 --> 00:25:17,359
Speaker 1: was my line brother. Doctor Jeffrey Robinson was my line brother.

407
00:25:17,440 --> 00:25:22,600
Speaker 1: So Alpha is in my blood and it's benefited me

408
00:25:22,640 --> 00:25:23,160
Speaker 1: throughout my.

409
00:25:23,480 --> 00:25:26,360
Speaker 3: Cat You stamp dope? Can you stamp stamp dope?

410
00:25:26,480 --> 00:25:38,120
Speaker 1: Hey? Hey, hey, hey hey you But it's it's it's

411
00:25:38,160 --> 00:25:41,880
Speaker 1: not just the brotherhood, it's how we embody that brotherhood.

412
00:25:41,880 --> 00:25:44,320
Speaker 1: And you know this from your lived experience. It's how

413
00:25:44,400 --> 00:25:46,640
Speaker 1: we support each other. It's how we affirm each other.

414
00:25:46,760 --> 00:25:49,639
Speaker 1: It's how through all of life stages and we become

415
00:25:50,359 --> 00:25:55,320
Speaker 1: fathers and husbands and business people and leaders, how we

416
00:25:55,359 --> 00:25:59,000
Speaker 1: wrap our arms around each other as black men in

417
00:25:59,080 --> 00:26:05,679
Speaker 1: a world where our relationships sustain us. That brotherhood affirms

418
00:26:05,760 --> 00:26:09,680
Speaker 1: us and the organization propels us. So I got nothing

419
00:26:09,680 --> 00:26:12,840
Speaker 1: be love for the divine nine across the board. I

420
00:26:12,840 --> 00:26:14,520
Speaker 1: love what we do for our communities. I love what

421
00:26:14,560 --> 00:26:17,919
Speaker 1: we do for our families, and I love what we

422
00:26:17,960 --> 00:26:18,640
Speaker 1: do for each other.

423
00:26:19,880 --> 00:26:22,760
Speaker 2: When I was in college, I could only go back

424
00:26:22,800 --> 00:26:25,880
Speaker 2: to your book, your first book, No Money Down, CEO.

425
00:26:25,680 --> 00:26:28,520
Speaker 3: How to start your dream business with little or no cash.

426
00:26:28,960 --> 00:26:31,560
Speaker 3: Now my first business, I was in the.

427
00:26:31,240 --> 00:26:34,280
Speaker 2: Dorms and I was working in a Delhi and I

428
00:26:34,400 --> 00:26:36,400
Speaker 2: was selling pizza. I found out I can get buy

429
00:26:36,400 --> 00:26:38,760
Speaker 2: a pizza cross for twenty five cents. I got me

430
00:26:38,840 --> 00:26:42,760
Speaker 2: some ragu I was selling pepperoni and Hamburger pieces five

431
00:26:42,800 --> 00:26:46,000
Speaker 2: dollars lining out the door. That was my first venture

432
00:26:46,240 --> 00:26:48,760
Speaker 2: into being in a small business owner, didn't know, didn't

433
00:26:48,800 --> 00:26:50,800
Speaker 2: have a business plannery day, I was just making money,

434
00:26:51,000 --> 00:26:54,520
Speaker 2: keeping the lights over. As they say, your book, no

435
00:26:54,640 --> 00:26:57,000
Speaker 2: money down, CEO, more money.

436
00:26:57,160 --> 00:26:59,160
Speaker 3: How'd you start your dream? How did you thought about,

437
00:26:59,240 --> 00:27:00,720
Speaker 3: how was the thought process.

438
00:27:00,400 --> 00:27:02,800
Speaker 2: And doing that, and how does the benefit a reader

439
00:27:02,960 --> 00:27:04,840
Speaker 2: because there's still available of purchase.

440
00:27:05,359 --> 00:27:07,760
Speaker 1: Yes, I'll have to close on this question. And uh,

441
00:27:07,880 --> 00:27:12,040
Speaker 1: it's a great question to close on. No money down, CEO.

442
00:27:13,359 --> 00:27:18,159
Speaker 1: I say colloquially, it's for the it's for the broke entrepreneurs.

443
00:27:18,200 --> 00:27:21,280
Speaker 1: We were broke, we had no money companies, we had

444
00:27:21,280 --> 00:27:23,280
Speaker 1: no money. When we started our business. We were broke,

445
00:27:23,880 --> 00:27:26,280
Speaker 1: and we were able to figure out how to launch

446
00:27:26,400 --> 00:27:30,640
Speaker 1: and grow a multimillion dollar venture with no money down.

447
00:27:31,680 --> 00:27:38,480
Speaker 1: And so it's about picking and choosing very wisely. Not

448
00:27:38,600 --> 00:27:41,879
Speaker 1: only what business do you pursue, because not every business

449
00:27:41,920 --> 00:27:45,200
Speaker 1: can you start without with no money down. It'd be

450
00:27:45,240 --> 00:27:48,560
Speaker 1: hard to start a manufacturing business with no money down

451
00:27:49,400 --> 00:27:52,520
Speaker 1: manufacturing equipment, but a consulting firm, which is a people

452
00:27:52,520 --> 00:27:54,359
Speaker 1: based firm, you could pull it off, and we pulled

453
00:27:54,400 --> 00:27:58,639
Speaker 1: it off. It's that and then it's the discipline, the

454
00:27:58,800 --> 00:28:06,000
Speaker 1: hyper discipline to invest, reinvest every single dollar you're able

455
00:28:06,080 --> 00:28:08,960
Speaker 1: to eke out and not pull it out to buy

456
00:28:09,000 --> 00:28:12,359
Speaker 1: something frivolous or to go on some vacation. It is

457
00:28:12,400 --> 00:28:17,280
Speaker 1: to sacrifice delayed gratification so that what little you're able

458
00:28:17,320 --> 00:28:19,080
Speaker 1: to eke out, you're putting it right back into the

459
00:28:19,119 --> 00:28:21,359
Speaker 1: business again and again and again to give you the

460
00:28:21,400 --> 00:28:22,920
Speaker 1: best shot at growth.

461
00:28:23,040 --> 00:28:25,840
Speaker 3: But how do you get that discipline? You young? Now?

462
00:28:26,320 --> 00:28:28,199
Speaker 1: Well, I got to close on that question because I

463
00:28:28,200 --> 00:28:31,119
Speaker 1: had a hard stop. I'm happy to rush to reschedule

464
00:28:31,200 --> 00:28:32,639
Speaker 1: time to continue the conversation.

465
00:28:32,680 --> 00:28:33,560
Speaker 3: I appreciate you.

466
00:28:33,560 --> 00:28:36,280
Speaker 2: I appreciate your time we're giving me and welcome and

467
00:28:36,680 --> 00:28:38,760
Speaker 2: again we'll talk soon. And thank you for coming on

468
00:28:38,800 --> 00:28:41,400
Speaker 2: Money Making Conversation master Class. Be safe, brother, hope you

469
00:28:41,520 --> 00:28:44,840
Speaker 2: enjoyed it. God blessed, Bye bye. This has been another

470
00:28:45,000 --> 00:28:49,200
Speaker 2: edition of Money Making Conversation Masterclass hosted by me Rashaun McDonald.

471
00:28:49,440 --> 00:28:51,400
Speaker 2: Thank you to our guests, on the show today and

472
00:28:51,560 --> 00:28:54,040
Speaker 2: thank you. I'll listen to your audience now. If you

473
00:28:54,040 --> 00:28:56,000
Speaker 2: want to listen to any episode I want to be

474
00:28:56,040 --> 00:29:00,360
Speaker 2: a guest on the show. Visit Moneymakingconversations dot com. Social

475
00:29:00,400 --> 00:29:03,920
Speaker 2: media handle is money Making Conversation. Join us next week

476
00:29:04,000 --> 00:29:06,040
Speaker 2: and remember to always leave with your gifts.

477
00:29:06,360 --> 00:29:06,960
Speaker 3: Keep winning.