1 00:00:15,880 --> 00:00:20,439 Speaker 1: Foote Force. If it doesn't work, you're just not using enough. 2 00:00:21,120 --> 00:00:26,320 Speaker 1: You're listening to Software Radio, Special Operations, Military Nails and 3 00:00:26,560 --> 00:00:28,760 Speaker 1: straight talk with the guys in the community. 4 00:00:36,080 --> 00:00:38,560 Speaker 2: Hey, what's going on? This is rad with soft Rep 5 00:00:38,640 --> 00:00:42,320 Speaker 2: Radio and I have a really cool episode today. But first, 6 00:00:42,440 --> 00:00:45,120 Speaker 2: before I introduce my two guests, I want to tell 7 00:00:45,159 --> 00:00:49,760 Speaker 2: you about soft rep dot Com Forward Slash Book hyphen Club. 8 00:00:49,960 --> 00:00:51,839 Speaker 2: That's right, we have a book club and we have 9 00:00:51,880 --> 00:00:53,640 Speaker 2: put a lot of time and dedicate a lot of 10 00:00:53,680 --> 00:00:56,040 Speaker 2: resources to showing you our book club. So go to 11 00:00:56,240 --> 00:00:59,480 Speaker 2: soft reap dot com Forward Slash Book hyphen Club. And 12 00:00:59,640 --> 00:01:03,160 Speaker 2: also our merch man. We have really been happy sending 13 00:01:03,160 --> 00:01:05,240 Speaker 2: you guys out this stuff. I've been getting tagged in it, 14 00:01:05,280 --> 00:01:07,959 Speaker 2: so please keep doing that and also keep purchasing the 15 00:01:08,040 --> 00:01:10,560 Speaker 2: merch It keeps us going. And we love the soft 16 00:01:10,640 --> 00:01:13,760 Speaker 2: Rep mafia representing all around the world, so thanks so 17 00:01:13,840 --> 00:01:17,119 Speaker 2: much for that. Now I have Guy McCarty junior, one 18 00:01:17,160 --> 00:01:20,000 Speaker 2: of soft Rep editors, one of soft reps editors and 19 00:01:20,280 --> 00:01:23,199 Speaker 2: masterminds behind the writings and things that you guys read, 20 00:01:23,240 --> 00:01:27,840 Speaker 2: and and then today's guest is going to be Barry Cohen. Now, 21 00:01:28,080 --> 00:01:33,479 Speaker 2: Barry comes from a background of watches, okay, time pieces, 22 00:01:33,800 --> 00:01:36,080 Speaker 2: you know, things that you wear on your wrist, things 23 00:01:36,080 --> 00:01:39,360 Speaker 2: that have changed so much in since the beginning of 24 00:01:39,360 --> 00:01:42,399 Speaker 2: the railroad time Okay, where we click on the little 25 00:01:42,560 --> 00:01:44,560 Speaker 2: you know, round dial to see how fast the train 26 00:01:44,680 --> 00:01:47,280 Speaker 2: is coming or something. So Berry, welcome to our show 27 00:01:47,360 --> 00:01:49,880 Speaker 2: and welcome pro Tech your company. 28 00:01:50,760 --> 00:01:53,480 Speaker 3: Hey, thanks so much, appreciate you having me today. Reed, 29 00:01:53,800 --> 00:01:55,040 Speaker 3: nice to see you again. 30 00:01:55,200 --> 00:01:57,640 Speaker 2: Also, guy, that's right, Now, let me just kind of 31 00:01:57,640 --> 00:02:00,960 Speaker 2: step in here real quick. We all had a powwow 32 00:02:01,120 --> 00:02:06,400 Speaker 2: at SHOT Show of twenty twenty four and linked up together. Right, 33 00:02:06,880 --> 00:02:09,919 Speaker 2: that's right, yes, sir, And how was SHOT Show for you? Berry? 34 00:02:10,440 --> 00:02:12,920 Speaker 3: Shot Show is by far our most important show for 35 00:02:12,960 --> 00:02:15,440 Speaker 3: the type of watches we make, and the show was 36 00:02:15,480 --> 00:02:18,440 Speaker 3: fantastic for us. One of the benefits of SHOT is 37 00:02:18,440 --> 00:02:20,320 Speaker 3: you get to see people from around the world, and 38 00:02:20,360 --> 00:02:22,640 Speaker 3: so we were able to open up and access different 39 00:02:22,919 --> 00:02:25,760 Speaker 3: geographies that we didn't have yet, like the United Kingdom 40 00:02:25,800 --> 00:02:29,959 Speaker 3: and Sweden and some push into Germany and some work 41 00:02:30,000 --> 00:02:33,600 Speaker 3: in Latin and South America and Mexico, and so basically 42 00:02:33,680 --> 00:02:35,000 Speaker 3: it was a good success for us. 43 00:02:36,120 --> 00:02:38,720 Speaker 2: Now, okay, so let's go back a little bit. Okay, 44 00:02:38,760 --> 00:02:41,359 Speaker 2: so we know protech. We've just dropped that. But let's 45 00:02:41,360 --> 00:02:44,320 Speaker 2: go back to what got you into where you're at today. 46 00:02:44,400 --> 00:02:47,960 Speaker 2: And is it my understanding that the glowing features that 47 00:02:48,000 --> 00:02:52,320 Speaker 2: we all have all become accustomed to, like luminix right 48 00:02:52,440 --> 00:02:56,520 Speaker 2: on the dials and on the faces of watches, that 49 00:02:56,560 --> 00:02:58,720 Speaker 2: comes from your side of the brain. 50 00:03:00,160 --> 00:03:03,160 Speaker 3: Well, it certainly certainly wasn't my invention. And if you 51 00:03:03,200 --> 00:03:06,480 Speaker 3: said luminis and you were referring to Luminox, that was 52 00:03:06,639 --> 00:03:09,520 Speaker 3: my that well, just happy to correct you this for 53 00:03:09,560 --> 00:03:13,079 Speaker 3: the sake of accuracy. So, an old friend of mine, 54 00:03:13,120 --> 00:03:16,679 Speaker 3: Richard Timbo, and I both founded the Luminox brand in 55 00:03:16,760 --> 00:03:21,000 Speaker 3: nineteen eighty nine. And the thinking at that that's quite 56 00:03:21,040 --> 00:03:23,959 Speaker 3: a while ago, huh. And the thinking at that time 57 00:03:24,639 --> 00:03:28,840 Speaker 3: I had been looking for some type of technology to 58 00:03:28,880 --> 00:03:32,639 Speaker 3: be able to sustain a brand, have a point of difference. 59 00:03:33,200 --> 00:03:36,440 Speaker 3: And when I caught wind of this what I'm going 60 00:03:36,480 --> 00:03:41,080 Speaker 3: to call enabling self powered loom technology, I thought we 61 00:03:41,120 --> 00:03:44,760 Speaker 3: should put this into watches. We're already selling watches. Let's 62 00:03:44,800 --> 00:03:47,520 Speaker 3: put it into watches. Create a brand for whom the 63 00:03:47,600 --> 00:03:49,760 Speaker 3: highlight or the USB of the brand will be this 64 00:03:49,880 --> 00:03:54,200 Speaker 3: self powered loom. And you know this had this had 65 00:03:54,280 --> 00:03:57,280 Speaker 3: existed before us. It was of course, it was in 66 00:03:57,440 --> 00:04:01,240 Speaker 3: night sights of guns, and it's been another application, compasses, 67 00:04:01,280 --> 00:04:03,600 Speaker 3: and a number of different what I would primarily call 68 00:04:03,720 --> 00:04:07,360 Speaker 3: military applications. And in fact, there were two watches out 69 00:04:07,400 --> 00:04:10,200 Speaker 3: at the time, two brands. When I went to this 70 00:04:10,280 --> 00:04:14,040 Speaker 3: physicist company in Switzerland to try and acquire this, there 71 00:04:14,040 --> 00:04:16,680 Speaker 3: were two that were already making watches that were being 72 00:04:16,680 --> 00:04:19,320 Speaker 3: supplied to the military. But my thinking, once again was 73 00:04:20,400 --> 00:04:23,560 Speaker 3: why limit it. There wouldn't every consumer enjoy having this 74 00:04:23,880 --> 00:04:28,839 Speaker 3: once again enabling technology. And that was the advent of Luminox. 75 00:04:28,839 --> 00:04:32,839 Speaker 3: That's how we started it and it got off and running, 76 00:04:32,880 --> 00:04:36,800 Speaker 3: and you know, luck plays a role. Rat We had 77 00:04:36,800 --> 00:04:39,880 Speaker 3: a good idea, we were marketing it. We were already 78 00:04:39,960 --> 00:04:43,760 Speaker 3: in tons of mail order catalogs with other products, remember 79 00:04:43,760 --> 00:04:47,159 Speaker 3: that was the heyday of mail order back in the nineties. 80 00:04:47,640 --> 00:04:52,080 Speaker 3: And we were at a trade show, was an outdoor 81 00:04:52,120 --> 00:04:56,720 Speaker 3: retailer show, and we got lucky when a gentleman from 82 00:04:56,760 --> 00:04:59,560 Speaker 3: the Navy Seals happened up on our booth and said, 83 00:04:59,560 --> 00:05:01,240 Speaker 3: I've been looking looking for you for you guys, I've 84 00:05:01,240 --> 00:05:03,919 Speaker 3: been looking for this technology, and if you'll make a 85 00:05:03,960 --> 00:05:06,559 Speaker 3: watch for us, we're not going to buy that many, 86 00:05:06,680 --> 00:05:09,320 Speaker 3: but then you can go tell the world that you 87 00:05:09,360 --> 00:05:12,400 Speaker 3: supplied the Navy seals and maybe that will resonate. And 88 00:05:13,240 --> 00:05:18,640 Speaker 3: that definitely did resonate, and that coupled with a heck 89 00:05:18,680 --> 00:05:21,919 Speaker 3: of a lot of long workdays, got us to the 90 00:05:21,960 --> 00:05:25,400 Speaker 3: point of having an established brand over a few years. 91 00:05:26,080 --> 00:05:29,159 Speaker 2: That's awesome and and pretty incredible too, because you know, 92 00:05:29,200 --> 00:05:31,320 Speaker 2: you're just out there and you're hustling and you're trying 93 00:05:31,360 --> 00:05:34,200 Speaker 2: to make it and somebody has been seeking you out. 94 00:05:34,279 --> 00:05:36,880 Speaker 2: That had to feel good to be seeked out for 95 00:05:37,279 --> 00:05:39,040 Speaker 2: what you were making, right, I mean, who wouldn't want 96 00:05:39,040 --> 00:05:41,160 Speaker 2: to be able to see what time it was? Or 97 00:05:41,480 --> 00:05:44,120 Speaker 2: you know, obviously the lens static compass for my listener, 98 00:05:44,400 --> 00:05:46,600 Speaker 2: if you're not familiar with what we're talking about, when 99 00:05:46,600 --> 00:05:48,520 Speaker 2: you're looking at the old school compasses and you shine 100 00:05:48,520 --> 00:05:50,760 Speaker 2: a flashlight on it, they glow and you can see 101 00:05:50,800 --> 00:05:53,279 Speaker 2: the course, you see north and all the different you know, 102 00:05:53,440 --> 00:05:57,000 Speaker 2: points one eighty three sixty on the compass. Well, that 103 00:05:57,080 --> 00:05:59,880 Speaker 2: is also now inside of what we're talking about, the 104 00:05:59,839 --> 00:06:03,120 Speaker 2: watches and for sealed to be able to see underwater 105 00:06:03,200 --> 00:06:07,240 Speaker 2: right a clear like glowing what time it is or 106 00:06:07,240 --> 00:06:09,520 Speaker 2: what direction? Right that's what we're talking about, yep. 107 00:06:09,839 --> 00:06:12,560 Speaker 3: And the benefit of this, you know, there's been a lot. 108 00:06:13,000 --> 00:06:14,719 Speaker 3: If you don't mind, I'll take you back in time 109 00:06:14,760 --> 00:06:16,840 Speaker 3: a little bit and give you a little discussion, just 110 00:06:16,880 --> 00:06:20,599 Speaker 3: to give you a little discussion basically about loom on 111 00:06:20,720 --> 00:06:25,560 Speaker 3: time pieces. You know, very often wars. Nobody advocates for 112 00:06:25,640 --> 00:06:28,719 Speaker 3: war obviously would rather not have them, but wars do 113 00:06:28,920 --> 00:06:33,520 Speaker 3: beget new technologies and things come from that. And during 114 00:06:33,560 --> 00:06:36,240 Speaker 3: World War One it was really the first time that 115 00:06:37,040 --> 00:06:41,160 Speaker 3: risk watches were worn by men. Prior to that, the 116 00:06:41,200 --> 00:06:45,720 Speaker 3: men wore pocket watches, and it was pretty obvious that 117 00:06:45,920 --> 00:06:49,000 Speaker 3: if you're in the trenches and you're carrying your military gear, 118 00:06:49,400 --> 00:06:52,039 Speaker 3: you don't really have another hand to be pulling a 119 00:06:52,080 --> 00:06:55,120 Speaker 3: pocket watch out. So that was the advent of wearing 120 00:06:55,240 --> 00:06:57,760 Speaker 3: watches on the risk for men, where they strapped the 121 00:06:57,839 --> 00:07:01,760 Speaker 3: watch to the wrist. Now days they were using radium 122 00:07:01,839 --> 00:07:05,800 Speaker 3: paint on the dials, and nobody knew at the moment 123 00:07:05,880 --> 00:07:09,000 Speaker 3: that radium was such a noxious substance, and indeed many 124 00:07:09,040 --> 00:07:12,320 Speaker 3: of the people working in the watch factories died young 125 00:07:12,400 --> 00:07:16,800 Speaker 3: from radioactive poisoning. Sometime between World War One and World 126 00:07:16,800 --> 00:07:19,800 Speaker 3: War Two, there was a move to tritium paint, and 127 00:07:19,880 --> 00:07:24,400 Speaker 3: tritium is a harmless but still nuclear substance. Tritium paint 128 00:07:24,440 --> 00:07:27,560 Speaker 3: became sort of the staple of luminous time for a 129 00:07:27,640 --> 00:07:30,520 Speaker 3: number of years in I believe it's in the sixties, 130 00:07:31,200 --> 00:07:36,200 Speaker 3: Superluminold late sixties super luminova came about, and that is 131 00:07:36,240 --> 00:07:42,400 Speaker 3: today the staple of photoluminescent loom, and all looms out 132 00:07:42,440 --> 00:07:45,920 Speaker 3: there are truly photo luminescent. And what does that mean. 133 00:07:46,280 --> 00:07:49,800 Speaker 3: It means light has to hit that paint that's on 134 00:07:49,840 --> 00:07:54,800 Speaker 3: the dial, the hands, and it activates or charges the 135 00:07:54,840 --> 00:07:58,720 Speaker 3: illumination and it gives or emits a glow until it 136 00:07:58,720 --> 00:08:02,480 Speaker 3: needs to be recharged with another external light source. That's 137 00:08:02,520 --> 00:08:05,880 Speaker 3: the standard, and there are plenty that are very very good. 138 00:08:05,960 --> 00:08:09,400 Speaker 3: The thicker you painted on a watchhand or a dial, 139 00:08:09,880 --> 00:08:13,840 Speaker 3: you know, multi painting, multiprint, multiprint, the more material, the 140 00:08:13,840 --> 00:08:17,400 Speaker 3: more light energy it can absorb, and therefore it can 141 00:08:17,520 --> 00:08:19,800 Speaker 3: emit and give back for a longer period of time 142 00:08:19,840 --> 00:08:24,480 Speaker 3: and brighter. And there are some that are so thickly 143 00:08:24,520 --> 00:08:27,640 Speaker 3: painted that you can get a solid five hours of 144 00:08:27,960 --> 00:08:32,760 Speaker 3: night loom reading capability with dark adapted eyes. We make 145 00:08:32,840 --> 00:08:36,280 Speaker 3: some in other brands we have. But what we discovered 146 00:08:36,320 --> 00:08:39,200 Speaker 3: here was really a breakthrough in that this is self 147 00:08:39,480 --> 00:08:42,920 Speaker 3: powered loom, so it is not photoluminescence. It does not 148 00:08:43,080 --> 00:08:46,000 Speaker 3: need light to hit the dial again, much like the 149 00:08:46,040 --> 00:08:49,239 Speaker 3: gun sights that many of your listeners and viewers. 150 00:08:49,000 --> 00:08:49,600 Speaker 2: Would know about. 151 00:08:50,040 --> 00:08:54,600 Speaker 3: So this is really a completely different thing from the watches. 152 00:08:54,640 --> 00:08:57,360 Speaker 3: There's a loom factory and then there's a watch factory, 153 00:08:58,040 --> 00:09:03,680 Speaker 3: and this is Borisilica class tubes in micro sizes that 154 00:09:03,760 --> 00:09:07,640 Speaker 3: are filled with a glue, then filled with a phosphor 155 00:09:07,679 --> 00:09:10,320 Speaker 3: to make sure it lines the entire inner core of 156 00:09:10,360 --> 00:09:14,439 Speaker 3: that vessel. Then it is taken to a vacuum machinery 157 00:09:14,480 --> 00:09:18,480 Speaker 3: where heavy hydrogen WOIBH three, which is tritium, is pumped 158 00:09:18,520 --> 00:09:21,000 Speaker 3: in in a gaseous form and is sealed with a 159 00:09:21,040 --> 00:09:24,200 Speaker 3: CO two laser. Now, from the moment that tube is sealed, 160 00:09:24,840 --> 00:09:28,640 Speaker 3: the tritium is emitting beta, and the beta causes that 161 00:09:28,720 --> 00:09:33,080 Speaker 3: phosphor to fluoresce on its own NonStop for twenty five years. 162 00:09:33,280 --> 00:09:36,880 Speaker 3: And so that's what we have in the Protec brand, 163 00:09:36,880 --> 00:09:40,120 Speaker 3: It's what I had in the Luminox brand, and that's 164 00:09:40,120 --> 00:09:44,400 Speaker 3: how you arrive at this once again enabling capability to 165 00:09:44,400 --> 00:09:46,600 Speaker 3: be able to see time at a glance, no matter 166 00:09:46,679 --> 00:09:49,800 Speaker 3: the light level, including complete darkness. Now, all of that's 167 00:09:49,840 --> 00:09:54,520 Speaker 3: done at this laboratory. But then these tubes that are 168 00:09:54,559 --> 00:09:56,959 Speaker 3: cut with a CO two laser, so you get a 169 00:09:57,040 --> 00:10:00,360 Speaker 3: nice rounded edge on the tube ends. These tubes cut 170 00:10:00,400 --> 00:10:03,200 Speaker 3: into the size for minute hands, for our hands, for 171 00:10:03,320 --> 00:10:07,240 Speaker 3: the indices, for second hands, for the dial, bezel pit 172 00:10:07,360 --> 00:10:11,080 Speaker 3: for a dive watch, and ten thousand tubes fits into 173 00:10:11,080 --> 00:10:13,640 Speaker 3: a box about four inches by four inches by one inch, 174 00:10:14,200 --> 00:10:17,800 Speaker 3: and that box is then shipped to the watch assembly 175 00:10:17,840 --> 00:10:21,319 Speaker 3: facility where the tubes are attached to the dials attached 176 00:10:21,320 --> 00:10:25,480 Speaker 3: to the hands, and then conventional watchmaking takes over from there. 177 00:10:25,800 --> 00:10:29,920 Speaker 3: So I don't mean to wax on too much, but technology. 178 00:10:29,440 --> 00:10:32,120 Speaker 4: Yeah, it's pretty amazing. And they're much smaller than a 179 00:10:32,120 --> 00:10:37,439 Speaker 4: grain of like grain rice, very very small micro tubules, 180 00:10:37,480 --> 00:10:38,080 Speaker 4: I believe it. 181 00:10:38,040 --> 00:10:42,000 Speaker 2: Are mic Is it all? So you have a bezel 182 00:10:42,240 --> 00:10:45,320 Speaker 2: and you have to put the the illuminescent of the 183 00:10:45,360 --> 00:10:47,840 Speaker 2: loom technology on the bezel, on the second on the 184 00:10:47,880 --> 00:10:52,160 Speaker 2: face and all that like, is that just done very delicately? 185 00:10:52,360 --> 00:10:54,360 Speaker 2: Is that done by a machine? Is that done by 186 00:10:54,360 --> 00:10:54,800 Speaker 2: a person? 187 00:10:55,120 --> 00:10:57,200 Speaker 3: Well, A great deal of it is done by hand, 188 00:10:57,240 --> 00:11:00,960 Speaker 3: but today they do have robotics that can place them 189 00:11:01,160 --> 00:11:05,800 Speaker 3: onto the dials or on AI it's a robot but 190 00:11:06,800 --> 00:11:09,880 Speaker 3: actually for our brand, they're all done by hand, okay, 191 00:11:10,200 --> 00:11:12,360 Speaker 3: And part of it is we use different sized tubes, 192 00:11:12,360 --> 00:11:15,920 Speaker 3: and some of those tubes aren't robotically placed. But to 193 00:11:16,000 --> 00:11:18,800 Speaker 3: Guy's point, when you say micro, it really is micro. 194 00:11:18,880 --> 00:11:23,000 Speaker 3: They're from three tenths of a millimeter to two thirds 195 00:11:23,040 --> 00:11:25,760 Speaker 3: of a millimeter on the watch hands and on the 196 00:11:25,800 --> 00:11:29,440 Speaker 3: different indusices there are bigger tritium tubes. In fact, our 197 00:11:29,520 --> 00:11:32,680 Speaker 3: field watch uses tubes that are one point five by 198 00:11:32,679 --> 00:11:37,200 Speaker 3: five millimeters as watch indices, and these are big rectangular tubes. 199 00:11:37,760 --> 00:11:40,280 Speaker 3: Most of the tubes we use are cylindrical. 200 00:11:40,440 --> 00:11:42,600 Speaker 2: It'd be cool to watch the process, you know, all 201 00:11:42,640 --> 00:11:45,200 Speaker 2: the CO two laser cut up close, or seeing it 202 00:11:45,200 --> 00:11:48,520 Speaker 2: put the tritium gas inside of it, or any of 203 00:11:48,520 --> 00:11:51,000 Speaker 2: that kind of thing would be just magnificent to see. 204 00:11:51,160 --> 00:11:54,200 Speaker 2: I love watch. I like the internal workings of watches. 205 00:11:54,360 --> 00:11:57,080 Speaker 2: I like people opening them up on social media and 206 00:11:57,240 --> 00:11:59,680 Speaker 2: working with their fingers on all of the different aspects 207 00:11:59,679 --> 00:12:03,080 Speaker 2: of watch. So having this conversation is really like intriguing. 208 00:12:03,160 --> 00:12:07,160 Speaker 2: It's really nerdy and uh, I'm sure that you know, 209 00:12:07,840 --> 00:12:09,880 Speaker 2: there's so much that goes into it. Right, there's a 210 00:12:10,000 --> 00:12:13,360 Speaker 2: cost to people putting things on that. There's a cost 211 00:12:13,480 --> 00:12:16,080 Speaker 2: to that laser cut, there's a cost to you know, 212 00:12:16,360 --> 00:12:18,960 Speaker 2: the four by four by one inch box shipping, the 213 00:12:19,000 --> 00:12:21,640 Speaker 2: person that shipped it. Right, All this has to factor 214 00:12:21,720 --> 00:12:25,520 Speaker 2: in to the watch. And so you know, now, guy, 215 00:12:25,600 --> 00:12:27,680 Speaker 2: you got some watches, right, you were checking some of 216 00:12:27,720 --> 00:12:28,080 Speaker 2: these out. 217 00:12:29,000 --> 00:12:32,560 Speaker 4: Yeah, if I could, uh try to to get one 218 00:12:32,600 --> 00:12:35,280 Speaker 4: into focus here and see how good my my camera is. 219 00:12:36,000 --> 00:12:37,120 Speaker 4: See if it'll focus on. 220 00:12:37,880 --> 00:12:40,320 Speaker 2: Oh yeah, so that one right there, that's the Marine Corps. 221 00:12:40,400 --> 00:12:43,599 Speaker 4: Right, that's the one from the Marine Corps. I absolutely 222 00:12:43,679 --> 00:12:44,960 Speaker 4: love this case back. 223 00:12:45,679 --> 00:12:48,560 Speaker 2: The ego globe and anchor has been embossed on the 224 00:12:48,600 --> 00:12:52,200 Speaker 2: back of that or like that's raised, isn't it. Yes, 225 00:12:52,280 --> 00:12:54,400 Speaker 2: that's it's raised. 226 00:12:54,480 --> 00:12:58,680 Speaker 4: It's deeply raised. And way do you track? 227 00:12:59,120 --> 00:13:02,520 Speaker 2: And that red that red band, that's some bling. Okay 228 00:13:02,559 --> 00:13:05,640 Speaker 2: when I say bling, that pops. Okay, that's enough. It 229 00:13:05,640 --> 00:13:10,160 Speaker 2: doesn't have to be golden diamonds USMC. That red band, guy, 230 00:13:10,240 --> 00:13:13,840 Speaker 2: that looks good against your skin tone. It would look 231 00:13:13,880 --> 00:13:17,079 Speaker 2: good against anybody's skin tone, especially in marines. 232 00:13:17,440 --> 00:13:23,560 Speaker 3: Holy cow, so in the Marine collection beyond in the 233 00:13:23,559 --> 00:13:27,480 Speaker 3: Marine collection, the USMC collection, we have nine models. One 234 00:13:27,520 --> 00:13:30,200 Speaker 3: of them is a straight blackout because anytime we're in 235 00:13:30,200 --> 00:13:33,760 Speaker 3: this type of watch, tactical style watches, you gotta have 236 00:13:33,880 --> 00:13:37,760 Speaker 3: kind of a blackout look. And then we used four 237 00:13:38,280 --> 00:13:42,080 Speaker 3: USMC official Pantone colors. We're not going to just pick 238 00:13:42,080 --> 00:13:44,560 Speaker 3: a color out of the blue. We use their colors 239 00:13:44,960 --> 00:13:49,000 Speaker 3: that include a dark blue, the bright red military green, 240 00:13:49,240 --> 00:13:53,120 Speaker 3: and a desert sand kind of color. So and in 241 00:13:53,160 --> 00:13:57,440 Speaker 3: those instances, those four models can be had either with 242 00:13:57,600 --> 00:14:01,480 Speaker 3: those accent colors on the dole and on the rubber 243 00:14:01,520 --> 00:14:03,640 Speaker 3: grip of the crown. We add a rubber grip to 244 00:14:03,679 --> 00:14:09,000 Speaker 3: the crown for tactile purposes with a charcoal strap, or 245 00:14:09,640 --> 00:14:12,000 Speaker 3: you can have it with a color coordinated trap, which 246 00:14:12,040 --> 00:14:12,959 Speaker 3: is what guy was showing. 247 00:14:13,000 --> 00:14:16,320 Speaker 2: You have you always just loved watches? Is this your thing? 248 00:14:17,040 --> 00:14:17,240 Speaker 2: You know? 249 00:14:17,320 --> 00:14:20,800 Speaker 3: Somebody asked me that just the other day. I was 250 00:14:20,840 --> 00:14:28,400 Speaker 3: on a blog with govex about this and they asked, well, 251 00:14:28,400 --> 00:14:32,120 Speaker 3: how did this all happen? And I started to reflect it. 252 00:14:32,160 --> 00:14:36,080 Speaker 3: I realized that my parents gave me a time X 253 00:14:36,160 --> 00:14:39,280 Speaker 3: when I was ten, and I really you know, and 254 00:14:39,320 --> 00:14:41,800 Speaker 3: I remember that I'd go to school in fifth grade 255 00:14:41,840 --> 00:14:45,040 Speaker 3: with my little TIMEX on, and most of the kids 256 00:14:45,040 --> 00:14:48,480 Speaker 3: weren't a watch. You know, most kids don't wear a 257 00:14:48,520 --> 00:14:49,360 Speaker 3: lot really. 258 00:14:49,880 --> 00:14:50,360 Speaker 2: And then. 259 00:14:51,720 --> 00:14:55,320 Speaker 3: When I was thirteen, my family took us on a 260 00:14:55,320 --> 00:14:58,120 Speaker 3: little Caribbean cruise, and you know, on the cruise you 261 00:14:58,120 --> 00:15:02,160 Speaker 3: can buy duty free stuff, so lower price, and my 262 00:15:02,280 --> 00:15:06,520 Speaker 3: folks bought me, believe it or not, a Universal Zenev Chronograph. 263 00:15:07,040 --> 00:15:09,360 Speaker 3: But it was thirty five bucks, you know, I mean 264 00:15:09,360 --> 00:15:11,680 Speaker 3: we're talking a long time ago. Today that would be 265 00:15:12,080 --> 00:15:16,640 Speaker 3: thousands something thousands probably, And I love that watch, and 266 00:15:18,440 --> 00:15:21,920 Speaker 3: so I wore that like for special occasions. But and 267 00:15:22,000 --> 00:15:25,200 Speaker 3: this story kind of came out that a bunch of 268 00:15:25,280 --> 00:15:30,360 Speaker 3: us high school kids we went to visit a friend 269 00:15:30,440 --> 00:15:33,200 Speaker 3: of mine's girlfriend at some summer camp and we're going 270 00:15:33,240 --> 00:15:36,640 Speaker 3: to spend a couple days up at this place. And 271 00:15:36,760 --> 00:15:39,960 Speaker 3: so one night we all went to to this country 272 00:15:39,960 --> 00:15:43,200 Speaker 3: club swimming pool and hopped the fence and snuck in 273 00:15:43,280 --> 00:15:47,760 Speaker 3: to go skinny dipping in this pool, and all of 274 00:15:47,800 --> 00:15:50,280 Speaker 3: a sudden, we heard the police were coming, and so 275 00:15:50,440 --> 00:15:53,080 Speaker 3: we all had to run out, grab our clothes, grab 276 00:15:53,160 --> 00:15:56,840 Speaker 3: our stuff, and we're running across the fairway and police 277 00:15:56,840 --> 00:15:59,440 Speaker 3: are shining lights on our naked butts as we're running 278 00:15:59,440 --> 00:16:04,080 Speaker 3: across the airwork. But unfortunately I lost my watch that night, 279 00:16:04,760 --> 00:16:07,440 Speaker 3: and so that's when watches started for me. 280 00:16:08,160 --> 00:16:11,240 Speaker 2: Oh yeah wow, So yeah, so young age, I mean, 281 00:16:11,640 --> 00:16:13,920 Speaker 2: you're in your fifties now, is that right? 282 00:16:14,480 --> 00:16:19,640 Speaker 3: I wish now I'm considerably older. I mean, you got 283 00:16:19,760 --> 00:16:22,360 Speaker 3: to think that I did a lumanox for twenty seven 284 00:16:22,440 --> 00:16:24,480 Speaker 3: years and I've been out of there for seven years, 285 00:16:25,160 --> 00:16:27,560 Speaker 3: so I'm back. And I just figured before I get 286 00:16:27,600 --> 00:16:28,280 Speaker 3: to be too. 287 00:16:28,280 --> 00:16:34,440 Speaker 2: Old, did you Vietnam was in your Was that in 288 00:16:34,520 --> 00:16:36,160 Speaker 2: your line of sight when you were growing up? 289 00:16:36,360 --> 00:16:38,440 Speaker 3: Well, it certainly was happening when I was growing up. 290 00:16:39,080 --> 00:16:42,960 Speaker 3: My draft number was fourteen, but the draft was stopped 291 00:16:43,480 --> 00:16:47,120 Speaker 3: at number eleven of my year as it happened, So 292 00:16:47,800 --> 00:16:50,560 Speaker 3: I certainly would have been drafted. But I didn't get drafted, 293 00:16:51,000 --> 00:16:54,640 Speaker 3: and I never had to serve. But you know, I 294 00:16:54,720 --> 00:16:59,120 Speaker 3: have immense respect for anybody that did. Because enlist these, 295 00:16:59,240 --> 00:17:01,320 Speaker 3: of course is one thing, but even the people that 296 00:17:01,400 --> 00:17:05,200 Speaker 3: weren't enlisted, and uh, and we're drafted and didn't maybe 297 00:17:05,240 --> 00:17:07,960 Speaker 3: didn't even want to go, but it ended up going. Uh, 298 00:17:08,119 --> 00:17:09,200 Speaker 3: you know, you got to have a lot have a 299 00:17:09,240 --> 00:17:12,080 Speaker 3: lot of empathy, of course, serving our country, but you 300 00:17:12,160 --> 00:17:14,639 Speaker 3: got to have a lot of empathy because, as we 301 00:17:14,720 --> 00:17:17,840 Speaker 3: all know, a lot of people didn't come back, and 302 00:17:18,240 --> 00:17:20,640 Speaker 3: many that did come back came back less than whole. 303 00:17:21,280 --> 00:17:25,520 Speaker 3: And so how can you not support those you know, 304 00:17:25,640 --> 00:17:26,800 Speaker 3: that that sacrificed. 305 00:17:27,640 --> 00:17:29,920 Speaker 2: Yeah, and so you probably have that inside of you 306 00:17:30,000 --> 00:17:32,159 Speaker 2: as well, because I mean you are helping, you know, 307 00:17:32,920 --> 00:17:36,479 Speaker 2: outfit seal teams with technology that can help them. 308 00:17:37,560 --> 00:17:39,920 Speaker 3: I don't, I don't work with seal teams at this moment. 309 00:17:39,960 --> 00:17:42,119 Speaker 3: I still have plenty of Navy Seals that are friends 310 00:17:42,160 --> 00:17:45,639 Speaker 3: from the old days. Sure, because you know the the 311 00:17:45,760 --> 00:17:49,800 Speaker 3: USMC and excuse me, the US Navy Seal program was 312 00:17:49,840 --> 00:17:53,920 Speaker 3: part of my former brand. But today, as as you 313 00:17:54,000 --> 00:17:57,080 Speaker 3: guys both already discussed, we do a watch that's tied 314 00:17:57,119 --> 00:17:59,720 Speaker 3: to the United States Marine Corps instead. And if you 315 00:17:59,760 --> 00:18:01,879 Speaker 3: want to know how that came about, I'm happy to tell. 316 00:18:01,760 --> 00:18:05,480 Speaker 2: You, Yeah, that is a good question. How did that 317 00:18:05,600 --> 00:18:08,280 Speaker 2: get to be the USMC's Marine Corps that guy is 318 00:18:08,320 --> 00:18:10,840 Speaker 2: wearing which is red and popping off of his wrist 319 00:18:11,520 --> 00:18:13,000 Speaker 2: in the video if you're watching. 320 00:18:13,480 --> 00:18:18,440 Speaker 3: Blinky, as you said, yes, so while we were doing 321 00:18:18,520 --> 00:18:22,680 Speaker 3: the Luminax. While running Lumnax, we ended up in a 322 00:18:22,720 --> 00:18:26,080 Speaker 3: meeting with the folks from the Marines. The guy that 323 00:18:26,600 --> 00:18:28,920 Speaker 3: had worked with me from worked with me for sixteen years, 324 00:18:29,000 --> 00:18:32,119 Speaker 3: worked at my former brand for nineteen years, kind of 325 00:18:32,160 --> 00:18:35,880 Speaker 3: my right hand guy, and as dependable as anyone could 326 00:18:35,880 --> 00:18:38,720 Speaker 3: ever be. He was a marine, so you know, we're 327 00:18:38,720 --> 00:18:42,640 Speaker 3: a marine, always a marine. And he had brought these 328 00:18:42,680 --> 00:18:45,080 Speaker 3: people in and we had a discussion and we thought 329 00:18:45,200 --> 00:18:47,240 Speaker 3: long and hard about it. They asked, would you like 330 00:18:47,359 --> 00:18:51,120 Speaker 3: to have a marine program as well? And again nothing 331 00:18:51,160 --> 00:18:53,800 Speaker 3: but respect for all branches of the Armed services, but 332 00:18:54,560 --> 00:18:57,120 Speaker 3: we thought at the moment it might dilute the message 333 00:18:57,480 --> 00:19:01,040 Speaker 3: or marketing message for the other brand, so politely declined. 334 00:19:01,800 --> 00:19:04,040 Speaker 3: You know, i'd been when I sold my shares in 335 00:19:04,119 --> 00:19:07,680 Speaker 3: Luminox at late sixteen, I had another watch company, so 336 00:19:07,760 --> 00:19:10,879 Speaker 3: I was still making watches, a variety of different watches. 337 00:19:11,800 --> 00:19:16,080 Speaker 3: And so this fellow that worked with me was in 338 00:19:16,240 --> 00:19:19,040 Speaker 3: touch with the folks from the Marines. And I got 339 00:19:19,080 --> 00:19:23,280 Speaker 3: a call one day, a couple of comments the words 340 00:19:23,320 --> 00:19:26,560 Speaker 3: on the street, we're here, You're back in Tritium tactical watches, 341 00:19:27,359 --> 00:19:32,000 Speaker 3: and I said yes, and then extremely complimentary. His next 342 00:19:32,080 --> 00:19:34,840 Speaker 3: line was if you're doing it, we want it, and 343 00:19:36,440 --> 00:19:37,879 Speaker 3: he said, give me a give me a week or 344 00:19:37,920 --> 00:19:39,760 Speaker 3: so to speak to the people here and I'll come 345 00:19:39,800 --> 00:19:42,080 Speaker 3: back to you. And it took just about a month, 346 00:19:42,200 --> 00:19:44,840 Speaker 3: but then we had a program put together and we 347 00:19:45,119 --> 00:19:48,640 Speaker 3: were underway on developing the USMC series. That's just one 348 00:19:48,760 --> 00:19:51,919 Speaker 3: series within the brand. We we have four series at present, 349 00:19:52,040 --> 00:19:55,040 Speaker 3: so that's one of the four series. And we also 350 00:19:55,119 --> 00:19:57,160 Speaker 3: have quite a few new things in the hopper coming 351 00:19:57,240 --> 00:20:01,400 Speaker 3: this year, automatic mechanical watches using a Saiko twenty four 352 00:20:01,480 --> 00:20:05,399 Speaker 3: jewel movement bracelets, solid link bracelets for our steel dive watches, 353 00:20:05,440 --> 00:20:09,480 Speaker 3: and solid titanium braces for our titanium field watches. And 354 00:20:10,040 --> 00:20:13,199 Speaker 3: one of the automatic mechanicals will also be a collection 355 00:20:13,320 --> 00:20:14,600 Speaker 3: of USMC watches. 356 00:20:15,920 --> 00:20:17,880 Speaker 2: I love that. And so where would we be able 357 00:20:17,920 --> 00:20:21,159 Speaker 2: to find more information about your series of watches and 358 00:20:21,200 --> 00:20:23,760 Speaker 2: the collection? Is it like protech dot com? Is that 359 00:20:23,880 --> 00:20:25,200 Speaker 2: the website or what's your website? 360 00:20:25,480 --> 00:20:29,080 Speaker 3: Actually the website is protechwatch dot com. And I always 361 00:20:29,119 --> 00:20:31,280 Speaker 3: have to or I always try to spell it so 362 00:20:31,560 --> 00:20:34,800 Speaker 3: because people could spell tech different ways. So that's p 363 00:20:35,000 --> 00:20:39,160 Speaker 3: R O t e K watch dot com. And there 364 00:20:39,200 --> 00:20:42,800 Speaker 3: you'll be able to see the full range presently. Of 365 00:20:42,840 --> 00:20:45,040 Speaker 3: course the new things are not photographed. 366 00:20:44,520 --> 00:20:48,240 Speaker 2: Yet, right, and so this is someplace that my listener 367 00:20:48,280 --> 00:20:50,560 Speaker 2: can go check out. You know, you can go scroll 368 00:20:50,600 --> 00:20:54,000 Speaker 2: around see the probably the history of his watches and 369 00:20:54,600 --> 00:20:56,960 Speaker 2: check them out. They're they're very cool. I got to 370 00:20:57,000 --> 00:20:58,520 Speaker 2: see them in person, and I got to see a 371 00:20:58,560 --> 00:21:01,800 Speaker 2: lot of them at Shots and I really enjoyed walking 372 00:21:01,800 --> 00:21:04,159 Speaker 2: around Shot Show. And it's it's meetings like where we 373 00:21:04,240 --> 00:21:06,359 Speaker 2: bump into each other or introduced through guy and his 374 00:21:06,480 --> 00:21:08,240 Speaker 2: guys like rad you should go over and check out 375 00:21:08,280 --> 00:21:10,840 Speaker 2: his his booth and boom, we go over there. And 376 00:21:11,240 --> 00:21:13,080 Speaker 2: now you're on you know, you're you're able to talk 377 00:21:13,119 --> 00:21:15,600 Speaker 2: about your story and and let our listener know about 378 00:21:15,640 --> 00:21:19,159 Speaker 2: it and and hopefully it just brings positive success to 379 00:21:19,520 --> 00:21:22,080 Speaker 2: your your new what should I say, shutting of your skin? 380 00:21:22,560 --> 00:21:23,080 Speaker 2: Now you're. 381 00:21:25,800 --> 00:21:27,840 Speaker 3: A guy has seen us before at the Shot Show, 382 00:21:27,880 --> 00:21:29,480 Speaker 3: and it was great to see him come back and 383 00:21:29,920 --> 00:21:33,200 Speaker 3: visit us. And as you saw how we're developing. I 384 00:21:33,280 --> 00:21:36,560 Speaker 3: guess he mentioned he mentioned you to me, and I 385 00:21:36,680 --> 00:21:39,520 Speaker 3: guess he mentioned us to you. Yes, And then lo 386 00:21:39,680 --> 00:21:41,800 Speaker 3: and behold, the next day you happened upunt our booth 387 00:21:41,840 --> 00:21:42,960 Speaker 3: and I thank you for doing that. 388 00:21:43,040 --> 00:21:45,520 Speaker 2: It's a pleasure to meet you. See, you were talking 389 00:21:45,560 --> 00:21:48,680 Speaker 2: to some big wigs. You had the president of Smith 390 00:21:48,760 --> 00:21:50,520 Speaker 2: and Wesson hanging out at your booth when I came over. 391 00:21:50,560 --> 00:21:51,760 Speaker 2: We even got a picture and put it up on 392 00:21:51,800 --> 00:21:54,800 Speaker 2: the internet. Was that right, Yeah, yeah, he's he's the chairman, 393 00:21:55,200 --> 00:21:57,800 Speaker 2: Oh chairman, Yeah, excuse me, chairman s Wesson. 394 00:21:58,000 --> 00:21:59,360 Speaker 3: And he's a very nice man. 395 00:21:59,440 --> 00:21:59,600 Speaker 2: You know. 396 00:21:59,680 --> 00:22:01,600 Speaker 3: You know I met him the year before at the 397 00:22:01,680 --> 00:22:04,600 Speaker 3: Shot show once again, and you know I made a 398 00:22:04,640 --> 00:22:07,719 Speaker 3: comment to him, which I meant sincerely. I told him, 399 00:22:07,720 --> 00:22:09,560 Speaker 3: you know, I had just come from the scuba diving 400 00:22:09,680 --> 00:22:13,360 Speaker 3: show a few months earlier, and it made me reminded 401 00:22:13,400 --> 00:22:15,760 Speaker 3: me of at that show. You know, at any show, 402 00:22:15,800 --> 00:22:18,720 Speaker 3: you meet a lot of people. And at that show, 403 00:22:18,920 --> 00:22:22,480 Speaker 3: I happened to meet a man who started DAN, which 404 00:22:22,520 --> 00:22:26,040 Speaker 3: is divers Alert Network. And you know, most of the 405 00:22:26,080 --> 00:22:28,879 Speaker 3: people at the show were dressed in school, you know, 406 00:22:29,400 --> 00:22:33,359 Speaker 3: thinking casually, tire and this guy shows up that you know, 407 00:22:33,440 --> 00:22:36,400 Speaker 3: he's at the booth and beautifully dressed in a suit 408 00:22:36,480 --> 00:22:39,359 Speaker 3: and tie and very eloquent and very dignified. And I 409 00:22:39,480 --> 00:22:41,760 Speaker 3: made the comment to an associate that I said, you know, 410 00:22:41,840 --> 00:22:45,600 Speaker 3: at every show you meet one person who's really obviously 411 00:22:45,680 --> 00:22:49,280 Speaker 3: a really classy individual, and that was that guy at 412 00:22:49,359 --> 00:22:51,720 Speaker 3: the school at the dive show. And then I felt 413 00:22:51,760 --> 00:22:54,199 Speaker 3: the same way about this gentleman from Smith and Wesson, 414 00:22:54,640 --> 00:22:56,440 Speaker 3: and so I made that comment to him. I said, 415 00:22:56,920 --> 00:22:59,040 Speaker 3: you remind me of this other guy, and here you 416 00:22:59,119 --> 00:23:02,879 Speaker 3: are obviously a distinguished gent It's a pleasure to meet you. 417 00:23:02,960 --> 00:23:05,119 Speaker 3: And so he ended up coming back to our booth 418 00:23:05,480 --> 00:23:07,159 Speaker 3: this year a couple of times and we have some 419 00:23:07,280 --> 00:23:10,159 Speaker 3: nice conversations and he happens to love what we do. 420 00:23:10,400 --> 00:23:14,840 Speaker 3: So it's always a pleasure to see him and happy 421 00:23:14,880 --> 00:23:16,719 Speaker 3: to have a watch on his wrist if he's if 422 00:23:16,800 --> 00:23:19,399 Speaker 3: he's interested, and we go from there. But yeah, you 423 00:23:19,440 --> 00:23:21,000 Speaker 3: got a chance to meet him. It's a nice man. 424 00:23:21,520 --> 00:23:26,000 Speaker 2: Yeah, exactly. Now, guy, what do you think about it? 425 00:23:26,040 --> 00:23:28,440 Speaker 2: You're wearing the watch? Tell me what it feels like. 426 00:23:29,400 --> 00:23:33,720 Speaker 4: It is extremely comfortable. I love this strap, rubber strap. 427 00:23:34,240 --> 00:23:36,680 Speaker 4: You can be able to tell I have pretty big risk. 428 00:23:36,760 --> 00:23:40,000 Speaker 4: I have about a seventy three quarters interest and there's 429 00:23:40,119 --> 00:23:42,960 Speaker 4: plenty of like extra on the watch. 430 00:23:43,640 --> 00:23:46,399 Speaker 2: I want that red rap on the on the crown. 431 00:23:46,480 --> 00:23:47,320 Speaker 2: That would be awesome. 432 00:23:47,400 --> 00:23:48,280 Speaker 4: Yeah, he's got the. 433 00:23:50,359 --> 00:23:51,640 Speaker 2: Yeah, that's awesome. 434 00:23:52,040 --> 00:23:55,720 Speaker 4: Truly sets it off. Yes, and the wave pattern on 435 00:23:55,840 --> 00:23:59,320 Speaker 4: the back, if you guys can can see that, there's a. 436 00:23:59,320 --> 00:24:01,960 Speaker 2: Reason it's to put a watch together. Berry, Like, what 437 00:24:02,040 --> 00:24:03,320 Speaker 2: does it take from you know? 438 00:24:04,359 --> 00:24:08,360 Speaker 3: Well, the process is what I referred to it as 439 00:24:08,480 --> 00:24:11,480 Speaker 3: multi iterative, multi inerative because it goes back and forth. 440 00:24:13,119 --> 00:24:15,520 Speaker 3: When I said out, can I back up and I'll 441 00:24:15,560 --> 00:24:16,359 Speaker 3: bring you right to that? 442 00:24:16,840 --> 00:24:17,080 Speaker 2: Do it? 443 00:24:17,480 --> 00:24:18,920 Speaker 3: You know, as I mentioned to you, I've been doing 444 00:24:18,960 --> 00:24:22,560 Speaker 3: other watches, but I sort of had this yearning, I guess, 445 00:24:22,600 --> 00:24:27,080 Speaker 3: to get back to this space. This for all intentsive purposes, 446 00:24:27,280 --> 00:24:31,240 Speaker 3: this space was my career with my former brand, and 447 00:24:31,320 --> 00:24:34,440 Speaker 3: I sort of missed making the type of watches I 448 00:24:34,480 --> 00:24:38,800 Speaker 3: always loved making, designing and making. And I thought, you know, 449 00:24:39,119 --> 00:24:40,639 Speaker 3: as I said to you before, before I get to 450 00:24:40,720 --> 00:24:42,960 Speaker 3: be too old here, maybe I should take one last 451 00:24:43,000 --> 00:24:47,200 Speaker 3: stab at it and our brand ethos. That started with 452 00:24:47,680 --> 00:24:49,399 Speaker 3: a clean sheet of white paper at the top of 453 00:24:49,480 --> 00:24:52,040 Speaker 3: the page. We just wrote two things, no excuses and 454 00:24:52,119 --> 00:24:54,080 Speaker 3: no compromises. And that's how we were going to build 455 00:24:54,119 --> 00:24:56,800 Speaker 3: this brand. You know, anything I did before, I always 456 00:24:56,840 --> 00:25:00,399 Speaker 3: had partners and it was collaborative. Sure you want this, 457 00:25:00,560 --> 00:25:02,760 Speaker 3: you want that? And I found that we were very 458 00:25:02,800 --> 00:25:06,960 Speaker 3: often cutting corners or just things that I wasn't yet 459 00:25:07,080 --> 00:25:10,879 Speaker 3: really one hundred percent thrilled with. But now doing it 460 00:25:11,000 --> 00:25:13,360 Speaker 3: on my own, I could do it my way basically 461 00:25:13,480 --> 00:25:15,240 Speaker 3: and build the watch away. I thought it would be 462 00:25:15,280 --> 00:25:17,680 Speaker 3: built best. And we think we've done that. You know, 463 00:25:17,800 --> 00:25:20,520 Speaker 3: your consumers will have to for the consumer world out there, 464 00:25:20,560 --> 00:25:22,520 Speaker 3: we'll have to think about that and see if they agree. 465 00:25:22,960 --> 00:25:26,879 Speaker 3: But so what we create. So I went back to 466 00:25:27,960 --> 00:25:31,040 Speaker 3: the designer that I worked with for over twenty five years, 467 00:25:32,160 --> 00:25:35,920 Speaker 3: who was, for all intents and purposes, retired today, and 468 00:25:36,040 --> 00:25:37,760 Speaker 3: I said, I'm going to take one more shot at this. 469 00:25:37,960 --> 00:25:39,959 Speaker 3: Are you interested in joining me? And he goes, you're 470 00:25:40,000 --> 00:25:41,920 Speaker 3: darn right, I am. Let's do this and let's make 471 00:25:41,960 --> 00:25:46,520 Speaker 3: it the best we can. And this is a Swiss designer. 472 00:25:47,119 --> 00:25:52,119 Speaker 3: He worked for a major manufacturing and design house in Switzerland. 473 00:25:52,560 --> 00:25:54,840 Speaker 3: In fact, he designed some of the top guccies, some 474 00:25:54,960 --> 00:25:58,359 Speaker 3: of the top tag Hoyer watches. He's no slouch tag 475 00:25:58,480 --> 00:26:01,879 Speaker 3: Formula one as an example his design. And so we 476 00:26:02,400 --> 00:26:04,960 Speaker 3: set about to conceive what it is we want. We 477 00:26:05,040 --> 00:26:08,600 Speaker 3: both knew we wanted classic design. We weren't looking for 478 00:26:09,400 --> 00:26:11,879 Speaker 3: things that were just you see a lot of watches 479 00:26:11,960 --> 00:26:14,240 Speaker 3: that just have too much on them. In my opinion 480 00:26:14,720 --> 00:26:16,600 Speaker 3: and in his as well. We sort of think alike, 481 00:26:17,200 --> 00:26:19,480 Speaker 3: and so we wanted timeless design, things that would be 482 00:26:19,800 --> 00:26:22,000 Speaker 3: cleaned for today, but good for the long haul. And 483 00:26:22,200 --> 00:26:26,959 Speaker 3: I think we accomplished that together. So that process takes 484 00:26:27,800 --> 00:26:31,800 Speaker 3: I mean, it can be done in six months if 485 00:26:31,840 --> 00:26:34,600 Speaker 3: you spend two months on design and four months on production, 486 00:26:35,280 --> 00:26:38,200 Speaker 3: but we spent more than that on design and more 487 00:26:38,280 --> 00:26:42,200 Speaker 3: than that on production, and so it ended up taking 488 00:26:42,280 --> 00:26:44,800 Speaker 3: maybe eight or nine months or so. But then we 489 00:26:44,960 --> 00:26:48,000 Speaker 3: came out with our first three collections, which were a 490 00:26:48,760 --> 00:26:53,800 Speaker 3: carbon composite case dive watch, a steel sameless steel dive watch, 491 00:26:54,000 --> 00:26:57,480 Speaker 3: and a titanium field watch. And then it was after that, 492 00:26:57,640 --> 00:27:00,359 Speaker 3: as I told you, when the Marines and we started 493 00:27:00,400 --> 00:27:04,280 Speaker 3: discussing things, we added another carbon composite collection, that's the 494 00:27:04,359 --> 00:27:08,480 Speaker 3: Marine Collection. But from the outset, I told you this time, 495 00:27:08,600 --> 00:27:12,159 Speaker 3: no excuses, no compromises. From the outset, we wanted to 496 00:27:12,400 --> 00:27:16,359 Speaker 3: build and create something to a higher standard, so to speak. 497 00:27:16,680 --> 00:27:19,920 Speaker 3: So every watch we make, for example, has a sapphire 498 00:27:20,000 --> 00:27:24,120 Speaker 3: crystal with anti reflective coding. We didn't want no mineral crystals, 499 00:27:24,200 --> 00:27:27,399 Speaker 3: no K one crystals, in the case of our carbon, 500 00:27:27,760 --> 00:27:31,520 Speaker 3: we're using thirty percent carbon on the cases. And it's 501 00:27:31,600 --> 00:27:35,720 Speaker 3: a three hundred meter dive watch. Nobody needs that. No 502 00:27:35,800 --> 00:27:40,680 Speaker 3: one goes to two hundred meters. But it's just it's 503 00:27:40,720 --> 00:27:44,280 Speaker 3: a sign of building quality in and every single watch, 504 00:27:44,320 --> 00:27:47,639 Speaker 3: by the way, is tested in air and every watch 505 00:27:47,720 --> 00:27:51,119 Speaker 3: tested in water. Nobody does this. They usually batch tested 506 00:27:51,200 --> 00:27:54,520 Speaker 3: water because if a watch fails in water, you got 507 00:27:54,640 --> 00:27:56,760 Speaker 3: to toss it. And we test them, of course to 508 00:27:56,840 --> 00:27:59,880 Speaker 3: the full depth rating. The strap that you mentioned guy, 509 00:28:00,320 --> 00:28:03,400 Speaker 3: that's genuine rubber. That's not poly r a thing. Again, 510 00:28:03,520 --> 00:28:05,800 Speaker 3: these are places one could cut a corner, but we 511 00:28:05,840 --> 00:28:08,800 Speaker 3: don't want to cut a corner, so we use genuine rubber. 512 00:28:09,720 --> 00:28:12,840 Speaker 3: And in the rubber we even mold a steel tube 513 00:28:13,920 --> 00:28:16,600 Speaker 3: that's inside the strap for the spring pin to go 514 00:28:16,800 --> 00:28:21,240 Speaker 3: through for added durability and ruggedness and strength. Again, you 515 00:28:21,320 --> 00:28:23,760 Speaker 3: don't have to do that. These are just added things 516 00:28:23,840 --> 00:28:27,560 Speaker 3: we wanted to do. So we really tried to build 517 00:28:27,600 --> 00:28:29,480 Speaker 3: it the right way. If you turn our bezel and 518 00:28:29,840 --> 00:28:32,480 Speaker 3: you can demo if you wish, but there's no play 519 00:28:32,560 --> 00:28:35,920 Speaker 3: in our bezel. It's a sixty click tight bezel with 520 00:28:36,080 --> 00:28:36,600 Speaker 3: no play. 521 00:28:37,280 --> 00:28:40,200 Speaker 4: Yeah, there's no backplay, and on. 522 00:28:40,280 --> 00:28:42,440 Speaker 3: Our stainless steel we use one hundred and twenty click 523 00:28:42,920 --> 00:28:46,760 Speaker 3: and also there no play Titus drum. And then in 524 00:28:46,840 --> 00:28:50,880 Speaker 3: the steel and the titanium watches, we built those with 525 00:28:52,080 --> 00:28:57,520 Speaker 3: waterproof genuine Italian leather strap. So it's Italian leather that's 526 00:28:57,600 --> 00:29:00,240 Speaker 3: treated to be waterproof. And if you know anything about out, 527 00:29:00,560 --> 00:29:03,840 Speaker 3: anything about standard leather's it starts kind of stiff. 528 00:29:03,960 --> 00:29:04,800 Speaker 2: You got to break it in. 529 00:29:05,320 --> 00:29:06,760 Speaker 3: But if you get it in the water, it's gonna 530 00:29:06,760 --> 00:29:09,200 Speaker 3: get brittle. It's gonna crack right where the buckle is. 531 00:29:09,920 --> 00:29:11,920 Speaker 2: So that watch that guy's holding up right there, that 532 00:29:12,080 --> 00:29:15,160 Speaker 2: leather strap, that's the Italian leather and it's been treated 533 00:29:15,280 --> 00:29:17,800 Speaker 2: for water resistance. That's what you're telling us, right, I have. 534 00:29:17,960 --> 00:29:18,920 Speaker 3: This strap right here. 535 00:29:19,440 --> 00:29:19,840 Speaker 2: Mm hmm. 536 00:29:20,360 --> 00:29:23,600 Speaker 3: Italian leather waterproof. This is one of the original samples. 537 00:29:23,680 --> 00:29:25,640 Speaker 3: You can even see it's got a little sticker. That's 538 00:29:25,680 --> 00:29:28,000 Speaker 3: how old it is. This has been in water three 539 00:29:28,080 --> 00:29:31,880 Speaker 3: dozen times. It starts soft, it gets softer at most 540 00:29:32,040 --> 00:29:34,000 Speaker 3: your wrist. If you put it in water and it 541 00:29:34,160 --> 00:29:36,240 Speaker 3: will not crack, that's legit. 542 00:29:36,440 --> 00:29:39,320 Speaker 2: So who did the fixed bayonet testing on it? You know, 543 00:29:39,480 --> 00:29:41,720 Speaker 2: like making sure that it was like able to fix 544 00:29:41,800 --> 00:29:44,200 Speaker 2: a bayonet for a marine. You know, like did they 545 00:29:44,280 --> 00:29:46,720 Speaker 2: have like a hand garnade test to throw the handernad 546 00:29:46,760 --> 00:29:48,680 Speaker 2: while it was being worn? I mean, like, you know, 547 00:29:48,840 --> 00:29:51,000 Speaker 2: what about like the recoil, Like is it gonna be 548 00:29:51,000 --> 00:29:53,560 Speaker 2: able to handle the recoil? My man? Like, who's doing 549 00:29:53,640 --> 00:29:54,120 Speaker 2: that testing? 550 00:29:54,520 --> 00:29:54,680 Speaker 4: Well? 551 00:29:54,760 --> 00:29:56,560 Speaker 3: All that, all that type of thing's done at the 552 00:29:56,680 --> 00:30:01,600 Speaker 3: assembly facility where there's about two dozen quality control steps, 553 00:30:01,680 --> 00:30:07,080 Speaker 3: including abrasian resistance, including shock resistance and the water resistance 554 00:30:07,120 --> 00:30:10,920 Speaker 3: that I told you about. Bracelets that are pulled and 555 00:30:11,000 --> 00:30:14,360 Speaker 3: pulled and pulled and pulled thousands of times to know 556 00:30:14,560 --> 00:30:17,959 Speaker 3: that it's working properly so and that it can stand up. 557 00:30:18,040 --> 00:30:21,680 Speaker 3: So that's that's just the processes we go through before 558 00:30:21,720 --> 00:30:23,000 Speaker 3: anything whatever ship. 559 00:30:23,440 --> 00:30:25,880 Speaker 2: And then once it does ship out to the client 560 00:30:26,080 --> 00:30:28,000 Speaker 2: and they get it, what is your backing like, is 561 00:30:28,040 --> 00:30:31,560 Speaker 2: they have like a like a lifetime. 562 00:30:31,680 --> 00:30:33,640 Speaker 3: No, we don't have a lifetime. You know, I could 563 00:30:33,760 --> 00:30:35,520 Speaker 3: I could give you some humor and I can give 564 00:30:35,560 --> 00:30:36,400 Speaker 3: you the reality. 565 00:30:37,000 --> 00:30:38,280 Speaker 2: Yeah both Okay. 566 00:30:38,440 --> 00:30:41,280 Speaker 3: So the reality is that we have a two year 567 00:30:41,960 --> 00:30:46,160 Speaker 3: limited warranty. And why do I say limited, because for example, 568 00:30:46,280 --> 00:30:49,840 Speaker 3: no no watch company warrants a crystal Nobody does because 569 00:30:49,920 --> 00:30:53,360 Speaker 3: glass can break, even sapphire. And but the thing is 570 00:30:53,400 --> 00:30:56,040 Speaker 3: they don't break on their own, you know, they they 571 00:30:56,200 --> 00:31:00,560 Speaker 3: break from serious impact. So nobody warrants a crystal. Nobody 572 00:31:00,600 --> 00:31:03,880 Speaker 3: warrants a strap because straps wear out. It's like nobody 573 00:31:03,920 --> 00:31:06,280 Speaker 3: if it's a courts watch. Nobody warrants a battery because 574 00:31:06,280 --> 00:31:09,600 Speaker 3: eventually a battery wears out. These are things that just happen. 575 00:31:10,080 --> 00:31:13,000 Speaker 3: But it's a solid warranty. We stand behind our product. 576 00:31:13,000 --> 00:31:17,360 Speaker 3: Remember I said no excuses and no compromises. I've had 577 00:31:17,400 --> 00:31:20,600 Speaker 3: situations where we've spent a considerable amount of money to 578 00:31:20,680 --> 00:31:23,280 Speaker 3: make sure customers are satisfied. I can tell you about 579 00:31:23,320 --> 00:31:26,080 Speaker 3: that separately. But the humor I was going to tell you. 580 00:31:26,080 --> 00:31:28,000 Speaker 3: You know, we like to have a lot of fun. 581 00:31:28,120 --> 00:31:31,200 Speaker 3: So at trade shows we get around with people. Work 582 00:31:31,280 --> 00:31:36,320 Speaker 3: can be arduous and sometimes boring, so why not have 583 00:31:36,400 --> 00:31:39,160 Speaker 3: a little fun. And so we clown with people a 584 00:31:39,200 --> 00:31:41,400 Speaker 3: little bit. And so sometimes people would say, kind of 585 00:31:41,440 --> 00:31:44,360 Speaker 3: warranty you have, Oh, we offer you the thirty thirty 586 00:31:44,800 --> 00:31:48,200 Speaker 3: what's that now? Thirty feet or thirty seconds, whatever comes first, 587 00:31:48,640 --> 00:31:52,640 Speaker 3: And of course we're clowning another one. We would say 588 00:31:52,680 --> 00:31:55,200 Speaker 3: to people, hey, have you heard about the former Rolex 589 00:31:55,240 --> 00:31:55,880 Speaker 3: Wearers Club. 590 00:31:56,600 --> 00:31:57,800 Speaker 2: No, what is that? 591 00:31:58,320 --> 00:32:00,760 Speaker 3: Oh, we started it basically we heard from a lot 592 00:32:00,800 --> 00:32:03,040 Speaker 3: of people that were wearing Rolexes, but they said it 593 00:32:03,080 --> 00:32:05,240 Speaker 3: didn't keep accurate enough time and they couldn't see it 594 00:32:05,240 --> 00:32:07,160 Speaker 3: at night. They put it in a safe deposit box 595 00:32:07,400 --> 00:32:08,560 Speaker 3: and now they wear our watch. 596 00:32:09,440 --> 00:32:09,640 Speaker 2: Yeah. 597 00:32:09,960 --> 00:32:13,440 Speaker 3: Again, just kidding around with people, but it really is true. 598 00:32:13,520 --> 00:32:15,200 Speaker 3: That's an interesting point, by the way, because it really 599 00:32:15,280 --> 00:32:18,680 Speaker 3: is true. Even the people that our watch aficionados and 600 00:32:18,800 --> 00:32:21,640 Speaker 3: have the high end watches, the Rolexes, the hue blows, 601 00:32:21,760 --> 00:32:27,800 Speaker 3: the bright lings tags, even those folks like to have 602 00:32:28,080 --> 00:32:30,840 Speaker 3: what I call a beater, and that's a watch you 603 00:32:30,880 --> 00:32:32,520 Speaker 3: can bang the heck out of. You don't want to 604 00:32:32,800 --> 00:32:34,440 Speaker 3: You don't want to take a high end watch on 605 00:32:35,400 --> 00:32:41,760 Speaker 3: do yard work or outdoor rugged activities, take hyperbole, mountain 606 00:32:41,800 --> 00:32:44,600 Speaker 3: climbing or something like that. You want something you can 607 00:32:44,720 --> 00:32:48,600 Speaker 3: bang around, and we're very happy filling that role of 608 00:32:48,680 --> 00:32:49,000 Speaker 3: the beater. 609 00:32:51,000 --> 00:32:54,520 Speaker 2: I mean, are really gonna wear rolex on a submarine subhriner? 610 00:32:54,640 --> 00:32:54,960 Speaker 2: Come on? 611 00:32:55,360 --> 00:33:00,720 Speaker 3: I'm just like, well, you know, I'm not Rolexes wonderful brand. 612 00:33:00,920 --> 00:33:05,640 Speaker 2: Oh I get it, one hundred percent, But you know, today. 613 00:33:05,520 --> 00:33:09,080 Speaker 3: My goodness, they're nine thousand to seventeen thousand before you 614 00:33:09,160 --> 00:33:13,440 Speaker 3: get to precious metals and gems. You know, our watch 615 00:33:13,560 --> 00:33:14,840 Speaker 3: is under five hundred bucks. 616 00:33:14,840 --> 00:33:17,680 Speaker 2: That's a big difference, yeah, right right, and that has 617 00:33:17,720 --> 00:33:21,320 Speaker 2: a purpose, you know, to be consistent and to keep 618 00:33:21,400 --> 00:33:23,840 Speaker 2: time for the train that's coming and when. 619 00:33:23,760 --> 00:33:28,160 Speaker 3: I when I say a beat. Oftentimes this class of watch, 620 00:33:28,280 --> 00:33:30,360 Speaker 3: it is a beater. But it's also what's what's often 621 00:33:30,480 --> 00:33:33,400 Speaker 3: called a tool watch, and that's what we make. 622 00:33:34,640 --> 00:33:36,440 Speaker 2: Can you expound on the tool watch? 623 00:33:36,880 --> 00:33:39,040 Speaker 3: It basically just means a rugged watch that's used for 624 00:33:39,120 --> 00:33:42,120 Speaker 3: purposes of adventure the outdoor environment. 625 00:33:42,960 --> 00:33:45,360 Speaker 2: Yeah, so that rubber band it's probably easy to clean. Right, 626 00:33:45,440 --> 00:33:47,840 Speaker 2: So if you happen to like, you know, sweat grime, 627 00:33:48,080 --> 00:33:50,320 Speaker 2: you know, anything that collect undernething, wearing it all the time. 628 00:33:50,840 --> 00:33:53,360 Speaker 3: Little soap and water in hand under a faucet and 629 00:33:53,400 --> 00:33:56,360 Speaker 3: you're good, by the way. Yeah, As a matter of 630 00:33:56,440 --> 00:33:59,240 Speaker 3: mention that you know, any watch it has a rotating bezl. 631 00:33:59,440 --> 00:34:02,640 Speaker 3: A dive watch. If you go in salt water, it's 632 00:34:02,720 --> 00:34:05,120 Speaker 3: advised that when you come out of the salt water, 633 00:34:05,200 --> 00:34:07,600 Speaker 3: you're run it under some lukewarm water and turn the 634 00:34:07,640 --> 00:34:09,560 Speaker 3: bezel a few times. Just to get the salt out 635 00:34:09,600 --> 00:34:12,080 Speaker 3: from it, so you don't get a caked bezel. That 636 00:34:12,239 --> 00:34:15,200 Speaker 3: wave pattern that you referred to. Guy, it has a 637 00:34:15,280 --> 00:34:17,800 Speaker 3: purpose too. It's not just for design. It's so that 638 00:34:18,200 --> 00:34:21,360 Speaker 3: when you sweat under the it dissipates some of the sweat. 639 00:34:22,320 --> 00:34:26,160 Speaker 4: Okay, that's pretty ingenious. And I learned that about diving 640 00:34:26,280 --> 00:34:29,200 Speaker 4: the first time that I did not rinse my watch 641 00:34:29,560 --> 00:34:32,600 Speaker 4: in fresh water afterwards, and it got all crusty. So 642 00:34:33,320 --> 00:34:36,200 Speaker 4: you do that once and then afterwards you rinse it off. 643 00:34:36,800 --> 00:34:38,440 Speaker 3: That's right, And then you know, even if you're not 644 00:34:38,560 --> 00:34:42,680 Speaker 3: a diver, that style of watch, it kind of says 645 00:34:42,719 --> 00:34:44,120 Speaker 3: a little something about who you are. 646 00:34:44,840 --> 00:34:45,000 Speaker 2: You know. 647 00:34:45,360 --> 00:34:48,719 Speaker 3: It's obviously a more rugged looking watch. And that's an 648 00:34:48,760 --> 00:34:52,600 Speaker 3: interesting thought as well, that you know, in life, women 649 00:34:52,760 --> 00:34:55,600 Speaker 3: have many many ways that they can express who they are, 650 00:34:56,040 --> 00:34:59,720 Speaker 3: whether it's handbags or shoes, or nail fashions or hair fashions, 651 00:34:59,760 --> 00:35:02,120 Speaker 3: you go down a jewelry, there's a lot of ways. 652 00:35:02,520 --> 00:35:06,239 Speaker 3: But for a guy, really, the watch has become the 653 00:35:06,440 --> 00:35:09,440 Speaker 3: way that a man can say, this is who I am. 654 00:35:10,160 --> 00:35:14,759 Speaker 3: Even my son who you know, when he graduated eighth grade, 655 00:35:14,800 --> 00:35:17,040 Speaker 3: I gave him a nice Swiss watch from a company 656 00:35:17,080 --> 00:35:19,800 Speaker 3: called review Toman, and he said, oh, this is my 657 00:35:19,920 --> 00:35:22,600 Speaker 3: special watch, and of course he had some of my luminoxes. 658 00:35:23,000 --> 00:35:25,680 Speaker 3: But by around eleventh grade, I noticed he wasn't wearing 659 00:35:25,719 --> 00:35:29,120 Speaker 3: a watch anymore. And you don't want to push a kid, 660 00:35:29,160 --> 00:35:31,839 Speaker 3: they're just going to push back. So I just asked him, 661 00:35:33,080 --> 00:35:34,920 Speaker 3: I noticed you're not wearing a watch anymore. He goes, 662 00:35:35,120 --> 00:35:36,880 Speaker 3: I don't need a dad, I got my cell phone 663 00:35:36,920 --> 00:35:40,680 Speaker 3: right here, okay. And then I noticed, somewhere near the 664 00:35:40,800 --> 00:35:43,480 Speaker 3: end of his college tenure, he started to wear a 665 00:35:43,560 --> 00:35:45,399 Speaker 3: watch a little more often. And then he went into 666 00:35:45,480 --> 00:35:48,439 Speaker 3: the workforce and I noticed he was wearing a watch 667 00:35:48,520 --> 00:35:52,239 Speaker 3: every single day. And so now I asked him, Yeah, 668 00:35:52,360 --> 00:35:54,160 Speaker 3: I thought you didn't need a watch. He goes, I 669 00:35:54,200 --> 00:35:56,320 Speaker 3: don't need to watch, dad, But for a guy, a 670 00:35:56,400 --> 00:35:57,680 Speaker 3: watch kind of says who you are. 671 00:35:58,840 --> 00:35:59,360 Speaker 2: And he hit it. 672 00:35:59,440 --> 00:36:03,160 Speaker 3: I mean, because he's right, it really does. And so 673 00:36:03,400 --> 00:36:08,719 Speaker 3: that type of outdoorsy adventure style watch paints you or 674 00:36:08,800 --> 00:36:12,640 Speaker 3: defines you as a person that either lives that life, 675 00:36:13,280 --> 00:36:17,400 Speaker 3: aspires to live that life, or wishes they lived that life. 676 00:36:18,360 --> 00:36:21,359 Speaker 2: Right right, I've had conversations. I had a nice watch. 677 00:36:21,400 --> 00:36:23,120 Speaker 2: It was a there's a watch I liked to had 678 00:36:23,200 --> 00:36:25,320 Speaker 2: bob wire around the bezzle of it, and it was 679 00:36:25,320 --> 00:36:29,640 Speaker 2: a really fifty five millimeter dial. It was huge and 680 00:36:29,880 --> 00:36:32,160 Speaker 2: it had uh. And I was at this shot show 681 00:36:32,160 --> 00:36:33,680 Speaker 2: a few years ago and I was just sitting at 682 00:36:33,680 --> 00:36:36,520 Speaker 2: the table and my guy's like, well, Rad looks like 683 00:36:36,640 --> 00:36:38,000 Speaker 2: she moved up in the world. Huh. 684 00:36:39,000 --> 00:36:39,480 Speaker 4: And he's just. 685 00:36:39,800 --> 00:36:43,040 Speaker 2: Tapping on my watch. He's just tapping the watch. That's it. 686 00:36:43,200 --> 00:36:45,759 Speaker 2: I just dressed like me and you've met me, you 687 00:36:45,840 --> 00:36:47,759 Speaker 2: see me. I'm just me. But then there was the 688 00:36:47,840 --> 00:36:50,719 Speaker 2: watch and he's like, I see, I see. And I 689 00:36:50,840 --> 00:36:53,360 Speaker 2: was like, okay, so a yes, I didn't mind that. 690 00:36:54,000 --> 00:36:57,080 Speaker 2: You know, I work hard. B I was like, hmm, 691 00:36:57,480 --> 00:37:00,480 Speaker 2: if I'm getting off the plane in another land, I 692 00:37:00,520 --> 00:37:02,560 Speaker 2: probably don't want to wear this because it's probably an 693 00:37:02,600 --> 00:37:05,279 Speaker 2: expensive looking watch that might target me. I might want 694 00:37:05,360 --> 00:37:08,360 Speaker 2: something that's a tool workable watch that can just blend 695 00:37:08,440 --> 00:37:11,719 Speaker 2: in with just regular watches. Because you know, I've done 696 00:37:11,760 --> 00:37:15,600 Speaker 2: these off sites with wargames where we work with teams 697 00:37:15,640 --> 00:37:20,440 Speaker 2: who are capturing people to train their business people like 698 00:37:20,560 --> 00:37:23,919 Speaker 2: CEOs on what to do if they get captured off 699 00:37:23,960 --> 00:37:26,680 Speaker 2: of a path in a jungle, right, and so like 700 00:37:26,800 --> 00:37:30,200 Speaker 2: say they're going overseas and the wife is going with 701 00:37:30,320 --> 00:37:32,959 Speaker 2: the husband and they get off the plane and she's 702 00:37:33,000 --> 00:37:36,320 Speaker 2: got something shiny on her wrist and he's got something shiny, 703 00:37:36,360 --> 00:37:38,920 Speaker 2: but they don't realize it because they're used to that world. Okay, 704 00:37:39,040 --> 00:37:42,360 Speaker 2: everywhere they go five feet off the jungle trail is 705 00:37:42,680 --> 00:37:44,160 Speaker 2: you don't know where you're at anymore. And now you're 706 00:37:44,239 --> 00:37:47,000 Speaker 2: kidnapped and you've got something shiny and somebody wants it. 707 00:37:47,400 --> 00:37:49,320 Speaker 2: So what I'm saying is having something that's just a 708 00:37:49,400 --> 00:37:52,160 Speaker 2: functional watch, you know, that can get the job done, 709 00:37:52,440 --> 00:37:54,640 Speaker 2: that probably is not going to attract a lot of attention. 710 00:37:55,000 --> 00:37:57,959 Speaker 2: So it has its ebb and flows. And I'm just saying, Barry, 711 00:37:58,160 --> 00:38:00,600 Speaker 2: you can either have that pop in I'm at the Grammys. 712 00:38:00,760 --> 00:38:02,759 Speaker 2: Here's my bling, bling bling, you know, I'm gonna wear 713 00:38:02,800 --> 00:38:05,160 Speaker 2: this for the red carpet. Or you can have the 714 00:38:05,239 --> 00:38:07,680 Speaker 2: watch that's gonna always just you know, be on your wrist. 715 00:38:07,760 --> 00:38:10,280 Speaker 2: Because like you said, people put them in safe deposit boxes. 716 00:38:10,600 --> 00:38:12,680 Speaker 2: Are they even wearing it? What are they wearing? They're 717 00:38:12,719 --> 00:38:14,319 Speaker 2: wearing something else, maybe like your watch. 718 00:38:14,480 --> 00:38:17,600 Speaker 3: Really, well, we should be so lucky that they decided 719 00:38:17,600 --> 00:38:19,840 Speaker 3: to wear ours, so it would be wonderful. You know, 720 00:38:19,920 --> 00:38:22,120 Speaker 3: you touched on something interesting there. You talked about a 721 00:38:22,160 --> 00:38:26,319 Speaker 3: fifty five millimeter watch and commented it was a few 722 00:38:26,400 --> 00:38:32,080 Speaker 3: years ago. There's been watch size is an interesting thing 723 00:38:32,120 --> 00:38:35,840 Speaker 3: that we've watch watched, We've watched watch sizes. You know, 724 00:38:36,520 --> 00:38:40,880 Speaker 3: about fifteen to twenty fifteen years ago or so, we 725 00:38:41,000 --> 00:38:44,279 Speaker 3: saw watchnizes start to grow and grow and grow and grow, 726 00:38:44,400 --> 00:38:46,720 Speaker 3: and they got to the point of the fifty fives. 727 00:38:47,400 --> 00:38:50,680 Speaker 3: And again, now I was with Lumanox, so of course 728 00:38:50,760 --> 00:38:54,520 Speaker 3: we took that brand up from forty three to forty 729 00:38:54,600 --> 00:38:56,960 Speaker 3: four to forty five. We had a forty seven, we 730 00:38:57,080 --> 00:38:59,480 Speaker 3: had a forty eight, because you got to make what 731 00:39:00,120 --> 00:39:02,440 Speaker 3: what the customer wants, and at that point, that's what 732 00:39:02,560 --> 00:39:08,760 Speaker 3: the customer wanted. But about eight years ago I saw Ras, 733 00:39:09,200 --> 00:39:12,120 Speaker 3: a nice wisp brand, come out with a thirty six 734 00:39:12,280 --> 00:39:17,680 Speaker 3: millimeter men's watch. We're at Limanox. Our women's watch was 735 00:39:17,719 --> 00:39:24,080 Speaker 3: thirty eight. So this was sort of astonishing, right, yeah, small, 736 00:39:24,800 --> 00:39:27,080 Speaker 3: and I thought, Wow, I don't know what's going to 737 00:39:27,120 --> 00:39:29,399 Speaker 3: happen here, but maybe this is a harbinger of what's 738 00:39:29,480 --> 00:39:32,800 Speaker 3: to come. And indeed it was, because I'll use the 739 00:39:32,840 --> 00:39:36,840 Speaker 3: phrase that watches sizes have come down to some semblance 740 00:39:36,920 --> 00:39:41,440 Speaker 3: of normalcy. You don't need a fifty five millimeter case. 741 00:39:41,480 --> 00:39:43,120 Speaker 3: It's like wearing a clock on your wrist. 742 00:39:43,640 --> 00:39:46,000 Speaker 2: Well, let me tell you my bone right here, you 743 00:39:46,040 --> 00:39:49,480 Speaker 2: can still see it's raised versus my wrist over here 744 00:39:49,600 --> 00:39:52,359 Speaker 2: where it's not raised. I wore it for so long 745 00:39:52,760 --> 00:39:57,440 Speaker 2: that it actually rows up high and my bone in 746 00:39:57,560 --> 00:40:01,360 Speaker 2: my wrist right here. This one it was. I stopped 747 00:40:01,400 --> 00:40:04,919 Speaker 2: wearing that watch. It was just too big on my wrist. 748 00:40:04,960 --> 00:40:06,440 Speaker 2: It was just too much for my wrist. 749 00:40:06,800 --> 00:40:10,160 Speaker 3: I'm not a doctor, so I can't opine on that. 750 00:40:10,360 --> 00:40:13,520 Speaker 3: But if that's the case, so be it. But as 751 00:40:13,600 --> 00:40:15,839 Speaker 3: it relates to our brand, we decided when we came out, 752 00:40:15,920 --> 00:40:18,040 Speaker 3: this was a difficult decision. I didn't really know what 753 00:40:18,160 --> 00:40:21,000 Speaker 3: to do. But for the dive watches, most of what 754 00:40:21,120 --> 00:40:22,560 Speaker 3: I had sold in my old brand was in the 755 00:40:22,640 --> 00:40:25,719 Speaker 3: forty four millimeter size, and we decided to bring it 756 00:40:25,880 --> 00:40:32,000 Speaker 3: down to forty two, realizing it as a tactical style watch. 757 00:40:32,840 --> 00:40:36,240 Speaker 3: The thinking was that while many watches were now dropping 758 00:40:36,280 --> 00:40:39,640 Speaker 3: to forty and even thirty nine, we thought that would 759 00:40:39,640 --> 00:40:42,719 Speaker 3: be going too far for this style of watch, so 760 00:40:43,120 --> 00:40:46,120 Speaker 3: we took the small step down to forty two, and interestingly, 761 00:40:46,880 --> 00:40:49,560 Speaker 3: at the past couple of shot shows when I took 762 00:40:49,640 --> 00:40:52,560 Speaker 3: these there, and you know, the demographic of the shop 763 00:40:53,040 --> 00:40:56,000 Speaker 3: show customer, which there's a lot of law enforcement, a 764 00:40:56,040 --> 00:41:00,840 Speaker 3: lot of first responders, a lot of military adventures, outdoorsmen exactly, 765 00:41:01,239 --> 00:41:03,320 Speaker 3: I was kind of waiting to see who's going to 766 00:41:03,400 --> 00:41:08,919 Speaker 3: complain about this, and as I said, interestingly, not one 767 00:41:09,040 --> 00:41:13,880 Speaker 3: complaint about the size. In fact, some of the military 768 00:41:13,960 --> 00:41:16,359 Speaker 3: guys that came to the booth said, oh, I see 769 00:41:16,400 --> 00:41:18,120 Speaker 3: you brought it down a little bit. This is a 770 00:41:18,200 --> 00:41:22,280 Speaker 3: much more wearable size, and I think it is. Forty 771 00:41:22,320 --> 00:41:25,960 Speaker 3: two is like a really good size for this particular watch. 772 00:41:26,040 --> 00:41:29,279 Speaker 3: Now in our field watch, we're at forty. Intentionally we 773 00:41:29,320 --> 00:41:31,920 Speaker 3: went a little smaller and there, and we're seeing a 774 00:41:32,000 --> 00:41:34,960 Speaker 3: lot of it today field watches, and believe it or not, 775 00:41:35,120 --> 00:41:38,080 Speaker 3: thirty six to thirty nine for men at thirty eight, 776 00:41:38,160 --> 00:41:40,840 Speaker 3: but we held at forty did not drop into the 777 00:41:40,920 --> 00:41:44,840 Speaker 3: thirties once again because of the profile of the customer 778 00:41:44,880 --> 00:41:47,880 Speaker 3: that we're trying to appeal to, which is, you know, 779 00:41:47,920 --> 00:41:51,520 Speaker 3: at the center when we started this, if there's a bullseye, 780 00:41:51,560 --> 00:41:54,359 Speaker 3: if you will, the center of the bullseye was really 781 00:41:54,400 --> 00:41:56,800 Speaker 3: to go after what I call what I refer to 782 00:41:56,880 --> 00:42:01,839 Speaker 3: as first responders of all types, whether it's military, law enforcement, firefighters, 783 00:42:01,920 --> 00:42:05,719 Speaker 3: mountain rescue, EMT. You know, there's a wide range of 784 00:42:05,760 --> 00:42:09,919 Speaker 3: people that are first responders, and in fact, our brand 785 00:42:10,000 --> 00:42:13,759 Speaker 3: name has something to do with that. So the name 786 00:42:14,239 --> 00:42:20,680 Speaker 3: pro refers to those professionals. Tech refers to the illumination technology, 787 00:42:21,320 --> 00:42:24,040 Speaker 3: and then, in a kind of a word pun, the 788 00:42:24,160 --> 00:42:29,000 Speaker 3: watches were created for those that protect us. So that's 789 00:42:29,040 --> 00:42:32,000 Speaker 3: the idea. And you know, I've had some people come 790 00:42:32,480 --> 00:42:35,040 Speaker 3: to me. We've been reviewed by a lot of a 791 00:42:35,080 --> 00:42:37,759 Speaker 3: lot of groups now and most almost every review has 792 00:42:37,840 --> 00:42:42,480 Speaker 3: been pretty much stellar. We've had a few people say 793 00:42:42,600 --> 00:42:47,960 Speaker 3: that you're trying to take advantage of Cassio's pro Trek series. 794 00:42:48,760 --> 00:42:50,319 Speaker 2: Oh yeah, no, And I. 795 00:42:50,400 --> 00:42:52,320 Speaker 3: Said, no, that's not true at all. In fact, it 796 00:42:52,400 --> 00:42:54,200 Speaker 3: couldn't be further from the truth. Of course, I was 797 00:42:54,239 --> 00:42:57,440 Speaker 3: aware that proach Trek as a series exists. The brand 798 00:42:57,560 --> 00:43:01,080 Speaker 3: isn't pro Tek, the brand is Cassio. Series is pro Teck, 799 00:43:01,719 --> 00:43:05,600 Speaker 3: but our brand became pro Tech. And I did check 800 00:43:05,640 --> 00:43:08,040 Speaker 3: with legal before we came out because I didn't want 801 00:43:08,080 --> 00:43:10,600 Speaker 3: to I don't want to ruffle any feathers. I want 802 00:43:10,600 --> 00:43:13,960 Speaker 3: to do things the right way, and we were advised 803 00:43:14,000 --> 00:43:18,800 Speaker 3: that trek is a journey and tech is a technology, 804 00:43:19,280 --> 00:43:21,120 Speaker 3: and these are two separate things that we should be 805 00:43:21,280 --> 00:43:23,200 Speaker 3: fine to do it. And again it goes to the 806 00:43:23,280 --> 00:43:26,400 Speaker 3: idea of those that protect us. But that's the center 807 00:43:26,480 --> 00:43:29,960 Speaker 3: of the bullseye. But a targets goes much beyond that, 808 00:43:30,719 --> 00:43:33,800 Speaker 3: and we're looking to supply plenty of people that just 809 00:43:34,520 --> 00:43:39,200 Speaker 3: either just enjoy a non dressy world type watch, you know, 810 00:43:39,280 --> 00:43:42,080 Speaker 3: and outdoorsman's type of watch. You don't have to be 811 00:43:42,160 --> 00:43:45,319 Speaker 3: a first responder to enjoy that type of time piece 812 00:43:45,400 --> 00:43:46,680 Speaker 3: as your preferred time piece. 813 00:43:47,880 --> 00:43:50,799 Speaker 2: Well, I think this is a perfect segue to let 814 00:43:51,000 --> 00:43:53,400 Speaker 2: our listener know right now that if you've made this 815 00:43:53,520 --> 00:43:55,799 Speaker 2: far into the podcast and you've listened to everything we've 816 00:43:55,840 --> 00:43:58,239 Speaker 2: talked about with the pro tech line, we're going to 817 00:43:58,280 --> 00:44:00,560 Speaker 2: have a special offer for you that you will be 818 00:44:00,560 --> 00:44:03,560 Speaker 2: able to use if you go over to the protech 819 00:44:03,680 --> 00:44:05,959 Speaker 2: Watches website right. 820 00:44:06,200 --> 00:44:09,800 Speaker 3: It's protechwatch dot com. That's pro t e K and 821 00:44:09,920 --> 00:44:13,840 Speaker 3: the introductory offer for your audience would be a twenty 822 00:44:13,880 --> 00:44:18,120 Speaker 3: percent discount with the use of the code soft rep. 823 00:44:18,360 --> 00:44:20,280 Speaker 2: So you're going to do soft Rep. Make it real simple. 824 00:44:20,480 --> 00:44:22,080 Speaker 2: All you have to do is if you're interested in 825 00:44:22,160 --> 00:44:23,960 Speaker 2: a watch and you want to go check out. And 826 00:44:24,120 --> 00:44:26,040 Speaker 2: if you're in the market for a watch and you're 827 00:44:26,080 --> 00:44:30,400 Speaker 2: looking and you're considering, give protech a chance to be 828 00:44:31,080 --> 00:44:33,960 Speaker 2: your source and go check them out. And for watching 829 00:44:34,040 --> 00:44:36,800 Speaker 2: our show, it's soft rep. Just type soft rep in 830 00:44:37,120 --> 00:44:40,400 Speaker 2: the coupon field when you're at checkout and you'll receive 831 00:44:40,480 --> 00:44:43,759 Speaker 2: the discount that Baries offer to us. It's introductory. So 832 00:44:44,040 --> 00:44:46,759 Speaker 2: you know this is really just through soft rep right now. 833 00:44:47,239 --> 00:44:48,880 Speaker 2: You know that's really kind of you. I want to 834 00:44:48,920 --> 00:44:50,480 Speaker 2: thank you, and I want to also say that, but 835 00:44:50,640 --> 00:44:54,640 Speaker 2: and by no way has I've been paid or any 836 00:44:54,760 --> 00:44:59,000 Speaker 2: other way to say anything about anything to you. I 837 00:44:59,760 --> 00:45:03,440 Speaker 2: am just literally bringing this to you, my guest. Right 838 00:45:03,760 --> 00:45:06,320 Speaker 2: he sent the watch over to Guy in Florida to 839 00:45:06,440 --> 00:45:08,320 Speaker 2: check it out and make sure that it's cool for 840 00:45:08,400 --> 00:45:10,040 Speaker 2: the website so we can do some articles on it. 841 00:45:10,280 --> 00:45:12,879 Speaker 2: We're happy to have him on the show and talk 842 00:45:12,960 --> 00:45:15,840 Speaker 2: about how he came from you know, being a sixties 843 00:45:15,960 --> 00:45:19,680 Speaker 2: child to you know, the draft, to you know, facing 844 00:45:19,719 --> 00:45:23,160 Speaker 2: that demon holy cow man, you know that's coming at you, 845 00:45:23,320 --> 00:45:25,879 Speaker 2: the draft number fourteen, I mean and then to get 846 00:45:25,920 --> 00:45:28,000 Speaker 2: into watches and have the story of your mom and 847 00:45:28,520 --> 00:45:30,319 Speaker 2: getting your ten year old watch, and then your son 848 00:45:30,400 --> 00:45:32,680 Speaker 2: in eighth grader getting him a watch, and then him 849 00:45:32,760 --> 00:45:35,440 Speaker 2: realizing the value of having a watch. And today when 850 00:45:35,440 --> 00:45:38,960 Speaker 2: I'm working in my store and people look at their watches, 851 00:45:39,320 --> 00:45:41,520 Speaker 2: I'm like, oh, are you in a hurry because you 852 00:45:41,600 --> 00:45:43,279 Speaker 2: came into my shop and you want to buy something 853 00:45:43,320 --> 00:45:45,480 Speaker 2: off my wall. But now you're looking at Oh, it's 854 00:45:45,520 --> 00:45:48,960 Speaker 2: an iPhone. You're looking at a text message. I'm like, 855 00:45:49,080 --> 00:45:51,000 Speaker 2: usually back in the day, young man, that means that 856 00:45:51,080 --> 00:45:52,879 Speaker 2: you have to get going. You're looking at your watch. 857 00:45:52,880 --> 00:45:56,000 Speaker 2: You're like, rad, you're taking too much time, So let's 858 00:45:56,040 --> 00:45:59,640 Speaker 2: get back in time. Huh. Sometimes classics just never go away. 859 00:46:00,200 --> 00:46:02,600 Speaker 3: Man. I mentioned one other thing just in case any 860 00:46:02,640 --> 00:46:05,000 Speaker 3: of your listeners might have any interest in this. You know, 861 00:46:05,080 --> 00:46:08,239 Speaker 3: over the years, we've made watches either dual branded or 862 00:46:08,360 --> 00:46:12,720 Speaker 3: branded for others that include a long list of first 863 00:46:12,760 --> 00:46:18,640 Speaker 3: Responders San Francisco SWAT, San Diego SWAT atf really a 864 00:46:18,680 --> 00:46:22,320 Speaker 3: long list, FBI Secret Service, DEA a lot. And so 865 00:46:23,120 --> 00:46:25,160 Speaker 3: with this brand, we decided why not do the same, 866 00:46:25,239 --> 00:46:27,279 Speaker 3: and we went back to a number of the people 867 00:46:27,360 --> 00:46:30,680 Speaker 3: with whom we had relationships. And for example, and I 868 00:46:30,719 --> 00:46:32,400 Speaker 3: think you guys saw it at the Shot show, we 869 00:46:32,520 --> 00:46:35,320 Speaker 3: had an officer there from the Oakland, California Police Department 870 00:46:35,880 --> 00:46:39,040 Speaker 3: and we had just delivered to them the Oakland Police Watch. 871 00:46:39,920 --> 00:46:41,880 Speaker 3: And so if any of the groups that might be 872 00:46:42,000 --> 00:46:44,080 Speaker 3: listening to this would like to have their own watches 873 00:46:44,160 --> 00:46:47,640 Speaker 3: made with their branding on it, it's something we were 874 00:46:48,040 --> 00:46:50,680 Speaker 3: quite honored to do for any of these groups. And 875 00:46:51,120 --> 00:46:52,920 Speaker 3: you know, it's interesting. The first time I did one 876 00:46:53,040 --> 00:46:57,200 Speaker 3: for San Francisco SWAT, they came to me and they said, hey, 877 00:46:57,239 --> 00:46:59,239 Speaker 3: we want you to make a watch for us. I said, 878 00:46:59,239 --> 00:47:01,919 Speaker 3: I'll gladly do it. We only have thirty five people 879 00:47:02,000 --> 00:47:04,239 Speaker 3: on the team, and I said, well, our minimum is 880 00:47:04,280 --> 00:47:07,200 Speaker 3: one hundred because that's not my decision. That's the factories 881 00:47:07,239 --> 00:47:09,520 Speaker 3: with the dials and the cases. And I said, if 882 00:47:09,560 --> 00:47:12,120 Speaker 3: you give me the art, I'll have it mocked up 883 00:47:12,160 --> 00:47:14,399 Speaker 3: and send it to you. Well, lo and behold. Their 884 00:47:14,440 --> 00:47:18,360 Speaker 3: opening order was one hundred and thirty nine watches. Thirty 885 00:47:18,400 --> 00:47:20,280 Speaker 3: five people on the team, one hundred thirty nine watches. 886 00:47:20,320 --> 00:47:23,080 Speaker 3: Because what ends up happening, there's pride in workplace in 887 00:47:23,160 --> 00:47:30,600 Speaker 3: the world, first responders and so retired, fathers, brothers, uncles, cousins, nephews. 888 00:47:30,640 --> 00:47:33,040 Speaker 3: They jump on it because it's a chance to have 889 00:47:33,160 --> 00:47:37,040 Speaker 3: a very special and unique watch, and that's what that is. Then, 890 00:47:37,120 --> 00:47:39,960 Speaker 3: it's very unique and different from the standard collection. So 891 00:47:40,400 --> 00:47:43,000 Speaker 3: we have a number in development right now ATF Retired, 892 00:47:43,120 --> 00:47:49,400 Speaker 3: ATF active, San Diego Squad, San Francisco Police, Beverly Hills Police. 893 00:47:50,080 --> 00:47:52,560 Speaker 3: I can't even remember them all, but if any of 894 00:47:52,640 --> 00:47:55,120 Speaker 3: your groups would like it, it's something we very much. 895 00:47:55,080 --> 00:47:58,120 Speaker 2: Enjoyed doing, that's awesome. And they can just reach out 896 00:47:58,160 --> 00:48:01,480 Speaker 2: through your website to content you And again just mentioned 897 00:48:01,520 --> 00:48:04,440 Speaker 2: you heard you know, Barry talk about his life story 898 00:48:04,600 --> 00:48:07,080 Speaker 2: on the podcast to say he say, hey has listened 899 00:48:07,120 --> 00:48:09,520 Speaker 2: to soft Rep and I'm intrigued, and I have a 900 00:48:09,600 --> 00:48:11,960 Speaker 2: department that we can get some watches or you know 901 00:48:12,040 --> 00:48:15,279 Speaker 2: you're an agency, hit him up and again use soft 902 00:48:15,360 --> 00:48:19,480 Speaker 2: rep on his website to take advantage of an opportunity 903 00:48:19,560 --> 00:48:22,000 Speaker 2: that isn't normally out there. There's not usually discounts on 904 00:48:22,080 --> 00:48:24,520 Speaker 2: his stuff. We don't really want to, you know, it's 905 00:48:24,600 --> 00:48:27,800 Speaker 2: just for you soft Rep, the listener and our viewers, 906 00:48:27,840 --> 00:48:30,319 Speaker 2: so we really are grateful for you. And with that said, 907 00:48:30,440 --> 00:48:33,000 Speaker 2: I've had your time for like just about an hour, 908 00:48:33,160 --> 00:48:35,920 Speaker 2: you and Guy, but Guy gets to wear the watch. 909 00:48:36,440 --> 00:48:41,279 Speaker 2: Look it, it's so red I love it. 910 00:48:41,760 --> 00:48:43,480 Speaker 3: I think you might be sending one year way. 911 00:48:43,600 --> 00:48:46,800 Speaker 2: I'm not sure. Oh oh well, hey, whatever's the case is. 912 00:48:47,080 --> 00:48:48,840 Speaker 2: This has been a wonderful time to get to know 913 00:48:48,960 --> 00:48:51,920 Speaker 2: you better, Barry. I'm glad that we've become acquainted in 914 00:48:52,000 --> 00:48:54,799 Speaker 2: better friends. Guy. I really love having you on the show. 915 00:48:55,120 --> 00:48:57,200 Speaker 2: I just know that you are going to write awesome 916 00:48:57,400 --> 00:49:00,440 Speaker 2: articles about what we have going on, and this will 917 00:49:00,440 --> 00:49:04,320 Speaker 2: come out altogether. So on behalf of myself on behalf 918 00:49:04,480 --> 00:49:09,359 Speaker 2: of Guy and soft Rep and Barry at protechwatches dot com. 919 00:49:09,840 --> 00:49:11,279 Speaker 2: I just want to say, go check out our merch 920 00:49:11,360 --> 00:49:13,840 Speaker 2: store at soft reap dot com. Go check out that 921 00:49:13,960 --> 00:49:16,760 Speaker 2: book club. And this is rad say in peace. 922 00:49:23,640 --> 00:49:26,080 Speaker 1: You've been listening to your self Rep Radio