WEBVTT - John Hope Bryant Talks Bridging Financial Literacy Gap

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>There's been so much optimism, Carol, about the future of AI,

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<v Speaker 2>the future investment. People are watching the markets from here,

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<v Speaker 2>dazzled by the same numbers that you're seeing. But optimism

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<v Speaker 2>is not the same thing as hope. And this is

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<v Speaker 2>a conversation that we wanted to bring you here just

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<v Speaker 2>to give you a sense of the diversity here of thought.

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<v Speaker 2>At Milkin, look no further than John Paul Bryant. That's correct,

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<v Speaker 2>Operation Hope, founder, chairman and CEO, who's out with a

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<v Speaker 2>new book, Capitalism for All, with a forward I note

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<v Speaker 2>by none other than Michael Milkin. It's great to see

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<v Speaker 2>you and welcome back to Bloomberg TV and Radio. Well

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<v Speaker 2>it's our honor. So we've got billionaires bumping into each

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<v Speaker 2>other here talking about opportunity, investment, the future. Are they

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<v Speaker 2>talking about hope when they sit down with you?

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<v Speaker 3>They're talking about hope with a business plan? Okay, I

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<v Speaker 3>mean you mentioned I'm chairman of Operation Hope, thank you.

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<v Speaker 3>I'm also chairman of Brian Greadventures and so it's for

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<v Speaker 3>profit and a philanthropic vision. I understand balance sheets and

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<v Speaker 3>income statements and capital sacks and I've raised and deployees

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<v Speaker 3>five billion ols with the capital. But it's all about

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<v Speaker 3>unleashing untapped human potential at scale. I'm a lot of

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<v Speaker 3>emerging markets, and so I think we've been looking at

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<v Speaker 3>this entire conversation in the wrong way. And essentially what

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<v Speaker 3>my book says is what you guy. What some people

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<v Speaker 3>see is social I see as market development. So nineteen

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<v Speaker 3>seventy two, my book makes this case that the experiment's

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<v Speaker 3>already been made. Carol's mother, your mother, and my mother.

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<v Speaker 3>In nineteen seventy two, white or black couldn't get a

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<v Speaker 3>a credit card or a loan unless her husband co

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<v Speaker 3>signed it, couldn't get a bank account. In nineteen seventy two,

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<v Speaker 3>blacks and affirmative action teed up what Nixon codified as

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<v Speaker 3>affirmative action, gave it to women and to be blunt

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<v Speaker 3>white women, which was I'm fine with white women, open

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<v Speaker 3>the door to all women. Women today are third of

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<v Speaker 3>the US economy, eight to ten trillion dollars.

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<v Speaker 1>Great transfer of wealth going to women, also one.

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<v Speaker 3>Hundred percent coming. That's eighty eight to one hundred trillion

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<v Speaker 3>dollars of wealth transfer the next ten years, and women

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<v Speaker 3>are forty one percent of all businesses in America today,

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<v Speaker 3>So without women getting that necessary step into the economy,

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<v Speaker 3>we'd be a secondary nation today. GDP wise, they're a

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<v Speaker 3>third of our GDP. Black and Latinos are forty percent,

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<v Speaker 3>about about sixty seven trillion dollars of all GDP, so

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<v Speaker 3>that's a meaningful, meaningful portion. Immigrants are twenty just under

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<v Speaker 3>twenty percent of GDP for this country. And you've got

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<v Speaker 3>ten thousand baby boomers walking out of the economy every

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<v Speaker 3>day because they're retiring, and by twenty thirty four they'll

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<v Speaker 3>all be gone. So what I'm talking about in this

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<v Speaker 3>book is about emerging markets. I'm talking about literally the

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<v Speaker 3>future of the biggest economy in the world. And my

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<v Speaker 3>rich friends, even my poor friends, do better if only

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<v Speaker 3>to stay rich. So when people understand me, they understand

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<v Speaker 3>that I'm going to bring them customers, I'm gonna bring

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<v Speaker 3>them market share.

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<v Speaker 1>Let's go there. Because we've talked with you before. You know,

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<v Speaker 1>if anything I've learned in doing businessors for a long

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<v Speaker 1>time and even being at Bloomberg like you and I

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<v Speaker 1>have been talking money intersects with everything. Follow the money

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<v Speaker 1>that's right, and so here you're talking about you know

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<v Speaker 1>Black and Latinos like money follows market, So why hasn't

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<v Speaker 1>money followed this? We were talking about affordable housing here

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<v Speaker 1>at Bloomberg. We've talked about that with you, like why

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<v Speaker 1>isn't money going to these areas where there's money to

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<v Speaker 1>be made?

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<v Speaker 3>President Bill Clinton once said it's hard to get somebody

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<v Speaker 3>agreed to the truth on the lives paying their paycheck.

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<v Speaker 1>Wow, what does that mean? That means here in today?

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<v Speaker 4>It means people want a sugar hie. They live in

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<v Speaker 4>the moment.

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<v Speaker 3>Some people are afraid to open their mouth because they're

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<v Speaker 3>afraid of being persecuted, prosecuted or targeted in the moment.

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<v Speaker 3>So people sort of go along, get along until things

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<v Speaker 3>change because things are working for them at the moment.

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<v Speaker 3>So we're in a transactional environment. It's in the moment. Uh.

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<v Speaker 3>But people who I talked to offline all know that

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<v Speaker 3>you've got a plan not for three months or even

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<v Speaker 3>three years, you got a planned for you know, ten

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<v Speaker 3>years and thirty years. And so I just think that

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<v Speaker 3>moments change at the moment, and no pun intended. People

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<v Speaker 3>are in a survival mindset versus a thriving or winning

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<v Speaker 3>building mindset, which is really the American ethos, So you

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<v Speaker 3>need the bottom in the traditional thought process.

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<v Speaker 1>The bottom doesn't have seats at the table.

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<v Speaker 3>You and I tell you that I'm here in the

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<v Speaker 3>middle class. By the way, this is not even a

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<v Speaker 3>bottom issue. The middle class have got too much month

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<v Speaker 3>at the end of their money. You're making two hundred

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<v Speaker 3>fifty thousand dollars a year, you're a third of those

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<v Speaker 3>of living from paycheck to paycheck, one hundred thousand dollars

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<v Speaker 3>a year, half of those of living from paycheck to paycheck.

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<v Speaker 3>So this is becoming everybody's issue, but they don't have

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<v Speaker 3>seats at the table. Thank you, Michael Milkin to make

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<v Speaker 3>sure that I am here for this as his voice, and.

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<v Speaker 2>We'll hold that for a moment, because when you walk

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<v Speaker 2>around here, we're very impressed by the diversity in ideas

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<v Speaker 2>here at Milkin. Does that need to be matched by

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<v Speaker 2>diversity in culture. This is a reflection of the c

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<v Speaker 2>suite and the boardroom, and you have the ultimate perspective

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<v Speaker 2>on that.

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<v Speaker 1>And I love that you mentioned that because we've been

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<v Speaker 1>at Milkin in years past, Joe and we talked about

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<v Speaker 1>diversity inclusion big time. Nobody talks about it anymore.

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<v Speaker 3>I'm gonna gain and these private rooms that I have

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<v Speaker 3>been in, particularly Sunday night was a big, you know,

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<v Speaker 3>private dinner. Michael Milkins actually brought up, he repeatedly, repeatedly,

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<v Speaker 3>the power of immigrants, the necessity for it. I'm going

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<v Speaker 3>to commend him for saying out loud what most people

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<v Speaker 3>are afraid to say, which is this is a positive,

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<v Speaker 3>that positive, not in that negative, that immigrants have actually

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<v Speaker 3>caused more income to the US government, to the economy

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<v Speaker 3>and tax receipts. Then they calls by farward thirty years.

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<v Speaker 3>So I like math because it doesn't have an opinion.

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<v Speaker 3>Mike calls me his little brother because we think in

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<v Speaker 3>the same way. But Mike can't bend the c suite.

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<v Speaker 3>He can't put somebody in a CEO position, so he

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<v Speaker 3>can only invite who sit there and leadership. Unfortunately, it

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<v Speaker 3>looks pretty uniform. I do believe the world's changing. I

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<v Speaker 3>have I met with a number of these CEOs, a

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<v Speaker 3>number of these billionaires. They all what they say to

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<v Speaker 3>me privately is very encouraging.

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<v Speaker 1>What do they say without giving who? What are they

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<v Speaker 1>saying to you privately? John? That gives you hope.

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<v Speaker 3>We're in full support of what you're doing. We think

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<v Speaker 3>that you've made a brilliant business case. Thank you for

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<v Speaker 3>giving us a new language, inclusive of economics that's not

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<v Speaker 3>fraught with political dynamics.

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<v Speaker 4>In it.

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<v Speaker 3>The color is green, not black or white or red

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<v Speaker 3>or blue. Let's fold in behind that. Let's wait for

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<v Speaker 3>the moment when you know, when everybody can come together again,

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<v Speaker 3>which we believe is sooner rather than later. People are just,

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<v Speaker 3>you know, as you know, markets a dynamic. The current

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<v Speaker 3>stock market moves a lot on a sentiment. Yes, and

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<v Speaker 3>so I think people are riding the wave, and sometimes

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<v Speaker 3>some things are more comfortable as a conversation. I think

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<v Speaker 3>things have been in the last couple of years uncomfortable

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<v Speaker 3>to address difficult issues other than to be angry about it.

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<v Speaker 3>People are now saying angry is out of strategy. I

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<v Speaker 3>really hope, like every by the way, we've got the

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<v Speaker 3>extremes in both parties that are driving agendas both parties.

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<v Speaker 3>I hope that the Mayor of New York and the

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<v Speaker 3>White House administration. I hope the mayor of the Mayor

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<v Speaker 3>of la all read this book and steal ideas from it.

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<v Speaker 3>I don't want credit for it, but the majority of

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<v Speaker 3>this country is actually pretty moderate. I mean, forty eight

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<v Speaker 3>percent of this country are basically independence and you've got

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<v Speaker 3>almost half of each party who say, I don't really

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<v Speaker 3>like the rhetoric in my own party, but they don't

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<v Speaker 3>have a voice. So I'm trying to talk economically through

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<v Speaker 3>math to give reasonable people and reasonable thought of voice.

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<v Speaker 3>And it's about what I'm about, what I'm for, not

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<v Speaker 3>what I'm against.

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<v Speaker 2>All the while, states are redrawing their congressional maps to

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<v Speaker 2>potentially make things even more partisan in Washington red versus blue.

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<v Speaker 2>If anger is not a strategy, we need a new playbook.

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<v Speaker 2>I cover Washington with carols, in New York covering markets.

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<v Speaker 2>How do we get out of this morass?

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<v Speaker 3>You go far enough of the North Pole, you end

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<v Speaker 3>up south. So look, this is going to go until

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<v Speaker 3>it goes. But we're the two hundred and fifty anniversary

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<v Speaker 3>of American it's one hundred anniversary of Black History Month.

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<v Speaker 4>You can't make this up.

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<v Speaker 3>The whole country is having one huge calonic right, it's

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<v Speaker 3>one huge family fight after this, Yes, yes, we realized

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<v Speaker 3>that fighting is not an answer. Anger is not a strategy,

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<v Speaker 3>and yes I was angry, and I okay, did that

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<v Speaker 3>give you more market share? Did that pay your mortgage?

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<v Speaker 3>Did that pay your car note? Are you better off?

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<v Speaker 4>Or you know?

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<v Speaker 3>Is it really everyone wants to be an American, but

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<v Speaker 3>Americans and we need to not stop knocking each other

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<v Speaker 3>because unless we want to speak Mandarin in twenty years,

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<v Speaker 3>meaning Chinese because their economy is we got to figure

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<v Speaker 3>out whether we're better together.

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<v Speaker 4>The Bible says the house divided cannot stand.

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<v Speaker 3>So I think that we're in the short term, we're

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<v Speaker 3>gonna we're gonna fight, That's what families do. I think

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<v Speaker 3>we're gonna find that something's worked, some things didn't. We're

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<v Speaker 3>gonna have clarity of vision, and we're gonna comet rainbows

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<v Speaker 3>after storms. We're gonna come back together again.

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<v Speaker 1>So do you think it starts with the midterms? John,

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<v Speaker 1>and I would love to, You know, we talk specifics

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<v Speaker 1>with you, like what if you could change two or

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<v Speaker 1>three things, be it political, private, private or public sectors.

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<v Speaker 1>Go into specifics for us, what would you change.

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<v Speaker 3>I would have financial literacy for all. I'd make it

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<v Speaker 3>a civil rights issue with this generation, whether you're black

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<v Speaker 3>and brown, urban or white rule, financial literacy is a

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<v Speaker 3>requirement K through college.

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<v Speaker 1>I would love that because we've been talking about it

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<v Speaker 1>for decades.

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<v Speaker 3>I would read. I would not shut down to the

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<v Speaker 3>proper of education. I give it a new mission. AI upskilling.

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<v Speaker 3>I do a Marshall Plan for America. I'd upskill all Americans.

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<v Speaker 3>Don't Walmart has brilliant. They didn't fire people, they were

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<v Speaker 3>training them in. AI is brilliant. It'll be a dip

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<v Speaker 3>in jobs with AI. And then it's gonna be a

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<v Speaker 3>surge on the other side, because it's gonna be your

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<v Speaker 3>job not replaced by AI. Your job replaced body who

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<v Speaker 3>can use AI. So I'd make AI and financial literacy

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<v Speaker 3>future literacy. I would then give an intern a tax

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<v Speaker 3>credit for internships, a tax credit for apprenticeships, a tax

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<v Speaker 3>credit to sponsor a school, and entrepreneurship, a tax credit

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<v Speaker 3>for a sponsor for sponsoring a small business UH and

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<v Speaker 3>investing some capital and intellectual capital to get them spooled up.

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<v Speaker 3>I would I would use the tax system to inspire

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<v Speaker 3>economic growth and expansion of markets.

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<v Speaker 4>I'd build more houses.

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<v Speaker 3>I would incentivize affordable housing votes of single family, and

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<v Speaker 3>I'd let single family go from rent to own right

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<v Speaker 3>for the rental companies rent to own as a and

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<v Speaker 3>incentivize that returning inventory back into communities, and then give

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<v Speaker 3>a pathway for that through financial literacy. And I'd raise

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<v Speaker 3>credit scores to seven hundred, by the way, because seven

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<v Speaker 3>hundred credit card communities don't write, they go shopping.

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<v Speaker 4>I mean, these are simple, non controversial.

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<v Speaker 2>So you said, what's the reckoning look like in the miries?

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<v Speaker 4>I think people are just sick and tired of being

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<v Speaker 4>sick and tired.

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<v Speaker 2>But does that mean a Democrat takeover of.

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<v Speaker 3>Here's here's even the Democrats don't have the answer because.

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<v Speaker 2>The pendulum swings.

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<v Speaker 4>Yes. Look, I'm not a political uh No.

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<v Speaker 3>I'm saying I'm saying that people want change. They're going

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<v Speaker 3>to make a decision about who's on the ballot books,

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<v Speaker 3>but you're going to see them. What they're really signaling

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<v Speaker 3>is I'm saying I'm not I'm not saying I want

0:11:37.800 --> 0:11:39.920
<v Speaker 3>you or I want you. What I want is not this.

0:11:40.480 --> 0:11:42.320
<v Speaker 3>So I'm going to rattle this cage. America is going

0:11:42.360 --> 0:11:45.240
<v Speaker 3>to rattle this cage. And that's signaling that if somebody

0:11:45.240 --> 0:11:48.040
<v Speaker 3>can get in the in the in the solutions business,

0:11:49.120 --> 0:11:51.640
<v Speaker 3>I'm for you. If you can be in the I'm

0:11:51.640 --> 0:11:54.880
<v Speaker 3>a radical movement of common sense business. I'm for you

0:11:55.120 --> 0:11:57.640
<v Speaker 3>if you can actually have me, create a situation where

0:11:57.640 --> 0:11:59.400
<v Speaker 3>you actually listen to me and my day is better

0:11:59.480 --> 0:12:00.960
<v Speaker 3>to marvel than was yesterday.

0:12:01.600 --> 0:12:02.280
<v Speaker 4>I'm for you.

0:12:02.640 --> 0:12:04.800
<v Speaker 3>At some point, somebody's going to get that message. I

0:12:04.840 --> 0:12:09.160
<v Speaker 3>think the ideal politician has a Republican head and democratic heart.

0:12:10.320 --> 0:12:11.880
<v Speaker 1>I know one, but I'm not going to mention who

0:12:11.880 --> 0:12:12.240
<v Speaker 1>that is.

0:12:13.679 --> 0:12:18.640
<v Speaker 4>I am. I certainly have no political ambitions whatsoever. Make

0:12:18.640 --> 0:12:19.760
<v Speaker 4>that saying that in the camera.

0:12:20.320 --> 0:12:23.760
<v Speaker 3>But I am a capitalist with a heart, and I

0:12:23.760 --> 0:12:25.400
<v Speaker 3>want a movement. I do want to finish that. This

0:12:25.440 --> 0:12:26.240
<v Speaker 3>is the third reconstruction.

0:12:26.320 --> 0:12:28.480
<v Speaker 1>Twenty thirty seconds, Really quick, John, I know you can

0:12:28.520 --> 0:12:28.760
<v Speaker 1>do this.

0:12:31.080 --> 0:12:32.840
<v Speaker 4>I stumped you.

0:12:32.840 --> 0:12:34.640
<v Speaker 1>You did, and now I lost my place.

0:12:35.000 --> 0:12:36.079
<v Speaker 4>Twenty to thirty seconds.

0:12:36.240 --> 0:12:38.000
<v Speaker 1>Oh are you talking to President Trump? Do you have

0:12:38.080 --> 0:12:40.040
<v Speaker 1>a voice in the White House? Real quick? Twenty seconds?

0:12:40.280 --> 0:12:42.640
<v Speaker 3>I know, minution, I know some of his people. If

0:12:42.640 --> 0:12:44.199
<v Speaker 3>they call me, I answer the phone.

0:12:45.000 --> 0:12:46.040
<v Speaker 1>Trump taking your calls.

0:12:47.800 --> 0:12:50.000
<v Speaker 3>I'm not involved in politics. I don't think this. I

0:12:50.040 --> 0:12:53.600
<v Speaker 3>don't think right now my voice is helpful. I think

0:12:53.640 --> 0:12:56.160
<v Speaker 3>that when people want to talk reasonably about reasonable stuff

0:12:56.200 --> 0:12:58.920
<v Speaker 3>and have solutions at the end of problems, I'm gonna

0:12:58.920 --> 0:12:59.319
<v Speaker 3>get it done.

0:12:59.320 --> 0:12:59.560
<v Speaker 4>Party.

0:12:59.600 --> 0:13:00.920
<v Speaker 3>And that's not a party, by the way, it's an

0:13:00.920 --> 0:13:03.319
<v Speaker 3>operating system. I want to get something done.

0:13:03.480 --> 0:13:06.520
<v Speaker 1>Thank you for waiting while my synapsies started working, John.

0:13:06.280 --> 0:13:09.520
<v Speaker 4>O'Brien, I might have made my bait nothing. That was nothing,

0:13:10.040 --> 0:13:11.160
<v Speaker 4>nothing for all

0:13:11.240 --> 0:13:13.520
<v Speaker 1>Of the book who we're going to continue with much

0:13:13.520 --> 0:13:16.760
<v Speaker 1>more for Milk and he is, of course, John O'Brien.