WEBVTT - US CPI Eases, Bank Earnings 

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. You're listening to the

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<v Speaker 2>Matt Miller here in the Interactive Broker Studio with Nora Melinda,

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<v Speaker 2>we are taking you through this trading day where equity

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<v Speaker 2>indexes are absolutely ripping as rates come down. Nora, did

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<v Speaker 2>you see the tenure yield at one point was down

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<v Speaker 2>fifteen bases points and that was the biggest drop that

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<v Speaker 2>we've seen since August.

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<v Speaker 3>Wow.

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<v Speaker 4>I mean we are really on a roll here, Lisa,

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<v Speaker 4>in the equity market. I'm seeing a Nazek up more

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<v Speaker 4>than two percent, SMP up one point six percent. Let's

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<v Speaker 4>to keep an eye on after that CPI data today exactly.

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<v Speaker 2>CPI came out well, the headline figure was still up

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<v Speaker 2>month over month zero point four percent, but the core

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<v Speaker 2>figure was only up zero point two percent. We were

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<v Speaker 2>looking for zero point three and that's what is behind

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<v Speaker 2>the move. I want to talk about that right now

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<v Speaker 2>with William Lee. He's the chief economist at the Milken

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<v Speaker 2>Institute and Bill. Great to have you on the program.

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<v Speaker 2>We'll just talk a little bit about the US, and

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<v Speaker 2>then brought it out to the picture globally, because you

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<v Speaker 2>have so much experience internationally. What do you think about

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<v Speaker 2>the inflation picture? Because until today the worry was inflation

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<v Speaker 2>was back on the rise, the Fed wouldn't be able

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<v Speaker 2>to cut as much as we had thought, and maybe

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<v Speaker 2>some said maybe even would have to raise rates this year.

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<v Speaker 5>It's always dangerous to go against the markets. But I

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<v Speaker 5>still think the inflation rate is on the rise. It

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<v Speaker 5>really hasn't shown really signs of coming down ever since

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<v Speaker 5>the fall. We have corn inflation still covering above three

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<v Speaker 5>percent and persistently above three percent. But if you take

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<v Speaker 5>away the goods and just look at services, that's where

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<v Speaker 5>I'm really concerned, and that's where I think the FED

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<v Speaker 5>is concerned. We have services, ex housings, forget about the

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<v Speaker 5>housing component over four percent, and that has been rising

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<v Speaker 5>since late last year. So what we're seeing then is

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<v Speaker 5>a situation where the downward trajectory to two percent, which

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<v Speaker 5>the FED really wants, really isn't in sight. When you

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<v Speaker 5>take away the goods. This inflation which we have seen

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<v Speaker 5>take place because the supply chains have come back online.

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<v Speaker 5>The real stubborn parts of inflation, the service sector x

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<v Speaker 5>housing is the one that still shows quite a bit

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<v Speaker 5>of persistence. And I think the FED is going to

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<v Speaker 5>keep things tight until they see that going into a

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<v Speaker 5>downward trajectory. And we haven't seen that yet.

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<v Speaker 4>So, Bill, when we look at today's print, and as

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<v Speaker 4>you were mentioning and talking about some of the details,

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<v Speaker 4>do we think that the equity market rallying today is

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<v Speaker 4>a bit of an overreaction.

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<v Speaker 5>Well, maybe yesterday's a partial reaction to PPI, and now

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<v Speaker 5>today's is just a sigh of relief that we are

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<v Speaker 5>not accelerating upwards, that the overall index looks like as

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<v Speaker 5>relatively contained, because I said, there are some vulnerabilities in

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<v Speaker 5>that picture, especially when it comes to services, and and

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<v Speaker 5>and and I think if you're a real investor out there,

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<v Speaker 5>you're going to be looking to see this rally fate.

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<v Speaker 2>And and more.

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<v Speaker 5>More uncertainty that is coming because of fiscal uh and

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<v Speaker 5>and international events is going to keep investors on edge

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<v Speaker 5>and not willing to commit a lot of money. Yes,

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<v Speaker 5>just yet.

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<v Speaker 2>Well, so what do you think about tariffs? What do

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<v Speaker 2>you think about you know, the labor market right now,

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<v Speaker 2>we saw a blowout number. Let's not forget last week,

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<v Speaker 2>and the incoming administration wants to deport people, maybe buy

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<v Speaker 2>the millions. How does that affect inflation at a time

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<v Speaker 2>when we're trying to extend tax cuts and also deregulate.

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<v Speaker 6>Yeah.

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<v Speaker 5>I talked to a lot of investors, especially global investors,

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<v Speaker 5>and and I think the consensus view around the world

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<v Speaker 5>is that the United States still is the best place

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<v Speaker 5>to plet your money. You know, I don't believe much

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<v Speaker 5>in academic studies. So despite the fact that I'm a

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<v Speaker 5>card carrying PhD.

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<v Speaker 2>Did I study under Robert Mondella Columbia.

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<v Speaker 5>That's right, And one of the great luminaries of the

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<v Speaker 5>field came over with a paradox, you said, you know,

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<v Speaker 5>isn't it strange that emerging markets where this capital poor.

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<v Speaker 5>You find that a lot of the investors in emerging

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<v Speaker 5>markets and the rest of the world are coming to

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<v Speaker 5>where capital is really rich, the United States developed economies,

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<v Speaker 5>and that's called the Lucas paradox. And I think what

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<v Speaker 5>we're seeing today is also the fact that a lot

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<v Speaker 5>of people are saying, you know, despite always talking about diversification,

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<v Speaker 5>I want to go where the returns of the highest,

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<v Speaker 5>where innovation is the highest, where we're getting the most

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<v Speaker 5>for our investment dollars, and it's the United States. And

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<v Speaker 5>I think global investors really feel that way and continue

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<v Speaker 5>to feel that way. They always talk about Trump and

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<v Speaker 5>the uncertainties about tariffs and how it might be the

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<v Speaker 5>end of the world and we have a repeat of

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<v Speaker 5>smooth Holly of the nineteen thirties and throwing the world

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<v Speaker 5>into depression. I think that those are analytics that don't

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<v Speaker 5>even pass econ one oh one. Those would be f

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<v Speaker 5>marks if I were still teaching at Columbia. And the

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<v Speaker 5>reason why is because I think people should read Trump's book,

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<v Speaker 5>The Art of the Deal. Right, you always come out

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<v Speaker 5>with a hard negotiating line and then you sort of

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<v Speaker 5>make a deal with people. And remember, make America a

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<v Speaker 5>great agenda? What's that all about? Maximizing high pain jobs

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<v Speaker 5>for Americans. That's really the agenda. And if foreign investors

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<v Speaker 5>can come to this country and offer the opportunity to

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<v Speaker 5>create more jobs for Americans, I'm absolutely sure that Trump

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<v Speaker 5>administration would be jumping at that. Now if it was

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<v Speaker 5>China coming in, there's some high hurdles that they're gonna

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<v Speaker 5>have to meet. But in terms of our allies, the Canadians,

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<v Speaker 5>the Mexicans, the Europeans, we are continuing to welcome investment

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<v Speaker 5>funds to come into United States to create new jobs, but.

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<v Speaker 2>Not the labor right. I mean, we want to During

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<v Speaker 2>the campaign with Trump was talking about fifteen million illegal immigrants,

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<v Speaker 2>mass deportations were the signs being waived at the RNC,

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<v Speaker 2>and in a tightening labor market, it just doesn't strike

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<v Speaker 2>me as the smartest idea to send that many workers out,

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<v Speaker 2>and not to mention the fact that we educate so

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<v Speaker 2>many foreign citizens. Do we give them all the tools

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<v Speaker 2>that they need to succeed and then send them straight

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<v Speaker 2>home when they're done at our Ivy League universities.

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<v Speaker 5>And Matt That's the paradox that I think all of

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<v Speaker 5>the executives from Silicon Valley are trying to correct.

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<v Speaker 6>Right now.

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<v Speaker 5>The key word that you just sad about immigration was

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<v Speaker 5>illegal immigration. We want to sort of I think the

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<v Speaker 5>administrations want to put a clamp on the amount of

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<v Speaker 5>illegal immigration, but they certainly want to optimize the amount

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<v Speaker 5>of legal immigration, especially when we train a lot of

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<v Speaker 5>the students. We want to be able to give them

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<v Speaker 5>green cards to be able to stay here to make

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<v Speaker 5>use of their talents. This country was built on the

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<v Speaker 5>talents of immigrants from the world, and the Trump administration

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<v Speaker 5>has been saying all along they really want that. So

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<v Speaker 5>the key is, how do you emphasize more talented legal

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<v Speaker 5>immigration into this country. Although some people on the ALSA

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<v Speaker 5>might call it a brain train, but we've been draining

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<v Speaker 5>the brains of the rest of the world now for

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<v Speaker 5>decades and even centuries, and so that's not new for

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<v Speaker 5>the United States. What's new for the Trump administration. The

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<v Speaker 5>challenge is going to be to shift from the immigration

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<v Speaker 5>being illegal status, less skilled, into the more skilled and

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<v Speaker 5>talented immigrants that we've always wanted in this country.

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<v Speaker 2>William Lee, so great to get some time with you.

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<v Speaker 2>Never enough. Hope I can talk to you again soon.

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<v Speaker 2>Build Y there from the Milkin Institute, where he is

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<v Speaker 2>chief Economist.

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<v Speaker 1>You're listening to the Bloomberg Intelligence Podcast. Catch the program

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<v Speaker 2>Obviously the whole market is ripping, not just on the

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<v Speaker 2>CPI number and the lower rates, but probably also something

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<v Speaker 2>to do with financials. Right, definitely, they all beat up.

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<v Speaker 2>I love them, and they're all up pretty big. Even

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<v Speaker 2>City is up like five percent, right yeah. Alison Williams

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<v Speaker 2>joins US right now from Bloomberg Intelligence. She manages like

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<v Speaker 2>everything there, but her main beat is the banks. And Alison,

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<v Speaker 2>how I guess it's a twenty billion dollar buyback that's

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<v Speaker 2>helped investors feel good about City. But didn't they take

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<v Speaker 2>down some of their goals for the year.

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<v Speaker 7>Well, I think they they sort of notched down their

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<v Speaker 7>return on tangible equity target in the near term, but

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<v Speaker 7>I think it's realistic. You know, it's interesting even Goldman Sachs,

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<v Speaker 7>who had like a blowout quarter really strong numbers. It's

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<v Speaker 7>it's it's tough to see them. You know, they say

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<v Speaker 7>they have a path to reach their target. But I

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<v Speaker 7>think what all these banks did was after twenty twenty one,

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<v Speaker 7>which was a blowout year, you saw a lot of

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<v Speaker 7>people raise their targets, but at these very bullish targets.

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<v Speaker 7>And JP Morgan has met their targets. But for everybody else.

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<v Speaker 7>You know, it's tough and even with the markets as

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<v Speaker 7>strong as they are, so.

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<v Speaker 2>But targets were pretty high, right, yeah, I mean Shannali

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<v Speaker 2>keeps telling me that JP Morgan missed on equities trading,

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<v Speaker 2>but equities trading rose two percent.

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<v Speaker 7>Right, I think because I think because they restated their

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<v Speaker 7>numbers and so if you look at the restatement, what

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<v Speaker 7>happened was they shifted a little bit from equities to

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<v Speaker 7>thick and so I think that's why it appears that

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<v Speaker 7>they missed on the equities.

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<v Speaker 4>Line, but really beat on fick and explained to her

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<v Speaker 4>fixed income. Okay, see what's a thank you?

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<v Speaker 2>Yeah, it's an acronym that also doesn't do well in Germany.

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<v Speaker 7>Yeah, I'm not sure what it would be, although Deutsche

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<v Speaker 7>Bank only does fit with oneesay because.

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<v Speaker 2>They're not good.

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<v Speaker 4>More you know, the more you know, so who's the

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<v Speaker 4>front runner here and who are the laggards?

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<v Speaker 7>So you know, JP Morgan really continues to post the

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<v Speaker 7>leading returns of the group. As I said, there, you know,

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<v Speaker 7>exceeding their target in the near term. We expect they'll

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<v Speaker 7>meet their target again next year. But I would say

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<v Speaker 7>that for I say you that all the banks really

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<v Speaker 7>had a good quarter. And it's not just the quarter,

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<v Speaker 7>it's the guidance and so interest income coming in better

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<v Speaker 7>than expected. You know, Wills Fargo and JP Morgan in

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<v Speaker 7>particular raising their guidance for at interest income for next year.

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<v Speaker 7>The City Group, as we pointed out, you know they

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<v Speaker 7>had the buyback is about fourteen percent of their market cap,

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<v Speaker 7>So that's pretty significant. I mean, keep in mind the

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<v Speaker 7>valuation at City and so that's why I think investors

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<v Speaker 7>are even more excited about that.

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<v Speaker 2>Well, you know what that brings up an interesting question.

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<v Speaker 2>We have the inauguration in just a few days and

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<v Speaker 2>will be a different regulatory regime.

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<v Speaker 8>Not just.

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<v Speaker 2>Throwing out the Basil three endgame, but I wonder if

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<v Speaker 2>these banks are gonna be able to do more buybacks,

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<v Speaker 2>Are they going to be able to pay more in dividend?

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<v Speaker 2>Are they gonna be able to return more cash.

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<v Speaker 7>To show that is that is definitely the thesis.

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<v Speaker 2>If you will.

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<v Speaker 7>And so a lot of the run up that we

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<v Speaker 7>saw in the banks was due to this lighter regulatory environment.

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<v Speaker 7>A big part of that, to your point, is the

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<v Speaker 7>capital rules. So Basil three endgame as we call it,

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<v Speaker 7>sounds like a movie, Yes, right, So it will eventually happen.

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<v Speaker 7>I mean.

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<v Speaker 2>For the banks.

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<v Speaker 7>It's probably a good thing actually if it happens under

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<v Speaker 7>the current administration, because the current administration, as we know,

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<v Speaker 7>is very US focused and a lot of the issues

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<v Speaker 7>that the banks had with the capital rules was that

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<v Speaker 7>it was very punitive versus some other jurisdictions. So it

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<v Speaker 7>felt like it put them at a disadvantage, especially in

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<v Speaker 7>something like prime brokerage, and that's not a business that

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<v Speaker 7>regulators are necessary. You know, regulators generally they're looking to

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<v Speaker 7>protect the smaller banks and do things, and you know

0:12:18.559 --> 0:12:22.559
<v Speaker 7>they're not as concerned with trading and prime brokerage. But

0:12:23.040 --> 0:12:27.679
<v Speaker 7>to the extent that this at this administration, you know,

0:12:28.240 --> 0:12:30.880
<v Speaker 7>we would see the lighter rules come through. It could

0:12:30.920 --> 0:12:34.480
<v Speaker 7>be good to get them solidified. The other thing, M

0:12:34.559 --> 0:12:37.599
<v Speaker 7>and A less antitrust should be good for M and A.

0:12:38.000 --> 0:12:38.880
<v Speaker 7>It's actually a little.

0:12:38.679 --> 0:12:40.400
<v Speaker 2>Bit of a how many banks are there in the US,

0:12:40.559 --> 0:12:42.319
<v Speaker 2>in the United States of America, how many banks do

0:12:42.360 --> 0:12:42.520
<v Speaker 2>we have?

0:12:42.880 --> 0:12:46.400
<v Speaker 7>Well, it's not it's not it's not necessarily even the

0:12:46.440 --> 0:12:49.400
<v Speaker 7>bank insolidation. It's the fees that they'll make advising other people.

0:12:50.040 --> 0:12:52.760
<v Speaker 2>Right, Okay, so you're saying advising M and A for

0:12:52.880 --> 0:12:55.720
<v Speaker 2>other industries. I think you're talking about in banks, because

0:12:56.040 --> 0:12:57.960
<v Speaker 2>you know, in some countries they.

0:12:57.880 --> 0:12:59.920
<v Speaker 4>Have like four or five, but just a couple of

0:13:00.040 --> 0:13:01.359
<v Speaker 4>you can count on your hands.

0:13:01.160 --> 0:13:03.400
<v Speaker 2>And this country we have we have a lot, a lot.

0:13:03.640 --> 0:13:06.800
<v Speaker 2>I I'm not far off with five thousand, right, Yes.

0:13:06.880 --> 0:13:08.280
<v Speaker 4>So you're not far off.

0:13:08.559 --> 0:13:11.920
<v Speaker 7>But I mean the size of these g SIPs as

0:13:12.000 --> 0:13:15.440
<v Speaker 7>we call them, which globally systemically important banks. I mean,

0:13:15.480 --> 0:13:18.880
<v Speaker 7>the big really have gotten bigger. They have consolidated share,

0:13:18.920 --> 0:13:20.960
<v Speaker 7>and they've gotten bigger globally.

0:13:22.360 --> 0:13:24.599
<v Speaker 2>I don't know if Nora remembers, but there was a

0:13:24.720 --> 0:13:28.280
<v Speaker 2>time when we were concerned about banks being too big

0:13:28.440 --> 0:13:30.440
<v Speaker 2>to fail. Okay, I mean you were probably in middle

0:13:30.480 --> 0:13:33.760
<v Speaker 2>school at the time. But now they're even bigger. I

0:13:33.840 --> 0:13:36.599
<v Speaker 2>don't know that. I shouldn't assume that your age is.

0:13:36.840 --> 0:13:39.559
<v Speaker 2>But you know, twenty ten now is fifteen years ago,

0:13:39.720 --> 0:13:43.720
<v Speaker 2>so into two eight, right, seventeen years ago? What grade

0:13:43.760 --> 0:13:44.040
<v Speaker 2>were you.

0:13:44.120 --> 0:13:45.600
<v Speaker 4>In seventeen years ago?

0:13:45.600 --> 0:13:47.439
<v Speaker 2>I don't think I'm allowed to ask. Actually, forget that.

0:13:48.320 --> 0:13:51.440
<v Speaker 2>In any case, these g sibs are g sippier than ever. Right.

0:13:51.559 --> 0:13:53.920
<v Speaker 4>I'm also so I keep an eye on real estate stocks,

0:13:53.960 --> 0:13:56.319
<v Speaker 4>so I'm covering office rates and one thing that I'm

0:13:56.320 --> 0:13:58.520
<v Speaker 4>always looking at is return to office. So we did

0:13:58.600 --> 0:14:00.959
<v Speaker 4>have JP Morgan saying that they're pushing people back into

0:14:01.040 --> 0:14:04.000
<v Speaker 4>the office. What has been the general mandate and what

0:14:04.120 --> 0:14:06.640
<v Speaker 4>has been the conversation for the banking industry in general?

0:14:07.440 --> 0:14:08.160
<v Speaker 2>In general?

0:14:08.600 --> 0:14:10.840
<v Speaker 7>You know those that are front office, if you will,

0:14:11.040 --> 0:14:13.080
<v Speaker 7>that are out there. You know, we have this banking

0:14:13.120 --> 0:14:16.160
<v Speaker 7>fee recovery. Banks are competing with each other, so a

0:14:16.240 --> 0:14:20.240
<v Speaker 7>lot of those senior people happen in office or traveling again, right,

0:14:20.360 --> 0:14:22.840
<v Speaker 7>so a lot of for investment bankers, a lot of

0:14:22.920 --> 0:14:25.600
<v Speaker 7>it is not necessarily sitting in your office, but being

0:14:25.680 --> 0:14:26.960
<v Speaker 7>out there and visiting clients.

0:14:27.720 --> 0:14:30.040
<v Speaker 2>So we definitely saw that return to travel.

0:14:30.200 --> 0:14:32.800
<v Speaker 7>And JP Morgan, even though the five days a week

0:14:32.880 --> 0:14:35.280
<v Speaker 7>is getting a lot of headlines, you know, the senior

0:14:35.320 --> 0:14:39.360
<v Speaker 7>people at JP Morgan have already been back. You know,

0:14:39.440 --> 0:14:41.480
<v Speaker 7>people that I talked to at the company were back,

0:14:41.640 --> 0:14:43.600
<v Speaker 7>you know, May of twenty twenty, they were back in

0:14:43.640 --> 0:14:48.240
<v Speaker 7>their office five days a week. So yeah, so definitely

0:14:48.440 --> 0:14:50.160
<v Speaker 7>there is the return to office.

0:14:50.600 --> 0:14:50.920
<v Speaker 2>Office.

0:14:50.960 --> 0:14:54.040
<v Speaker 7>Commercial real estate, as you know, was a big concern

0:14:54.640 --> 0:14:56.200
<v Speaker 7>about a year ago.

0:14:56.080 --> 0:14:59.080
<v Speaker 4>Or I guess talk to us about where that stands now, but.

0:14:59.160 --> 0:15:04.160
<v Speaker 7>We're definitely seeing some stabilization there and credit. You know,

0:15:04.400 --> 0:15:06.440
<v Speaker 7>we talked about the net interest income side of things.

0:15:06.800 --> 0:15:09.800
<v Speaker 7>When you don't hear about credit, it means it's good, okay.

0:15:10.080 --> 0:15:14.240
<v Speaker 7>So you know, the office commercial real estate is a

0:15:14.320 --> 0:15:16.920
<v Speaker 7>significant business for Wells Bargo. We're always looking at the

0:15:17.960 --> 0:15:21.160
<v Speaker 7>trends for them, and we saw solid quarter overall net

0:15:21.280 --> 0:15:26.800
<v Speaker 7>charge offs, very stable provisions less than expected at Wells

0:15:26.960 --> 0:15:30.680
<v Speaker 7>and JP Morgan. And that's a clear signal for Bank America.

0:15:31.600 --> 0:15:34.880
<v Speaker 7>And it also means that the credit outlook for twenty

0:15:34.960 --> 0:15:37.920
<v Speaker 7>twenty five feels good and lower rates have really helped

0:15:37.960 --> 0:15:40.760
<v Speaker 7>on the commercial on the office commercial real estate front.

0:15:40.920 --> 0:15:44.160
<v Speaker 2>Interesting, yeah, very interesting stuff. Alison, thanks very much. I'm

0:15:44.200 --> 0:15:46.360
<v Speaker 2>sure is today the busiest day of your year?

0:15:46.640 --> 0:15:49.880
<v Speaker 7>Today is the busiest day. But Martly, we have three

0:15:50.040 --> 0:15:52.720
<v Speaker 7>but today we have we have four big banks that

0:15:53.080 --> 0:15:53.680
<v Speaker 7>that I look at.

0:15:53.760 --> 0:15:56.680
<v Speaker 2>We had black Rock, we had Bank in New York.

0:15:56.800 --> 0:15:58.920
<v Speaker 2>So so busy bank day.

0:15:59.040 --> 0:16:03.040
<v Speaker 7>But it's always easy year when the numbers come in

0:16:03.160 --> 0:16:05.840
<v Speaker 7>solid right, and the trends are you're tackling it.

0:16:06.440 --> 0:16:09.480
<v Speaker 2>Alison Williams, thanks very much for that. She covers all

0:16:09.520 --> 0:16:11.960
<v Speaker 2>the big banks for US. At Bloomberg Intelligence.

0:16:13.640 --> 0:16:17.280
<v Speaker 1>You're listening to the Bloomberg Intelligence Podcast. Catch us live

0:16:17.400 --> 0:16:20.480
<v Speaker 1>weekdays at ten am Eastern on Apple, Cocklay and Android

0:16:20.520 --> 0:16:23.760
<v Speaker 1>Auto with the Bloomberg Business App. Listen on demand wherever

0:16:23.880 --> 0:16:27.000
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0:16:28.760 --> 0:16:32.760
<v Speaker 6>John Tucker, Nora, Melinda your subs today for Bloomberg Intelligence.

0:16:32.920 --> 0:16:36.400
<v Speaker 6>As Lisa just told you, risk assets well, bonds too,

0:16:36.680 --> 0:16:40.920
<v Speaker 6>also surging. And to today's inflation news, Let's get to

0:16:41.600 --> 0:16:45.440
<v Speaker 6>some more insight. Lauren siddel Baker is accountabis and senior

0:16:45.480 --> 0:16:50.480
<v Speaker 6>consulting speaker at ITR Economics. So, Lauren, you know, I

0:16:50.560 --> 0:16:54.400
<v Speaker 6>get it Core is down, but is this an overreaction.

0:16:54.720 --> 0:16:56.240
<v Speaker 6>I mean, it's not down that much.

0:16:57.760 --> 0:16:59.680
<v Speaker 8>It's not down that much. If anything, I see this

0:16:59.720 --> 0:17:02.000
<v Speaker 8>as a continuation of the trend we've been on.

0:17:02.160 --> 0:17:05.160
<v Speaker 3>We like to see those splitting hair surprises to sake

0:17:05.400 --> 0:17:08.040
<v Speaker 3>or not, you know, quite so so elevated as we

0:17:08.119 --> 0:17:11.520
<v Speaker 3>have been. Certainly beata expectations. The market's going to like

0:17:11.600 --> 0:17:14.080
<v Speaker 3>this for at least a few minutes. But I really

0:17:14.119 --> 0:17:16.159
<v Speaker 3>think this keeps us on track with the trend that

0:17:16.240 --> 0:17:16.879
<v Speaker 3>we've been seeing.

0:17:17.520 --> 0:17:20.359
<v Speaker 4>Lauren Rope really stuck out to you through this report today,

0:17:22.000 --> 0:17:22.560
<v Speaker 4>So it's good.

0:17:22.480 --> 0:17:25.359
<v Speaker 3>To see shelter costs those contribute for just such a

0:17:25.480 --> 0:17:27.800
<v Speaker 3>large percentage of overall CPI.

0:17:27.840 --> 0:17:30.520
<v Speaker 8>Still rising, still one of the stickier.

0:17:30.600 --> 0:17:34.400
<v Speaker 3>Aspects, the stickier components of inflation, but starting to cool

0:17:34.480 --> 0:17:37.880
<v Speaker 3>off a little bit more. Again, housing affordability is going

0:17:37.960 --> 0:17:40.400
<v Speaker 3>to be a concern going forward. We know that we're

0:17:40.440 --> 0:17:43.520
<v Speaker 3>seeing more folks looking for rents right demand for apartments

0:17:43.600 --> 0:17:46.119
<v Speaker 3>is up, Vacancy rates very very low for apartments, so

0:17:46.200 --> 0:17:49.000
<v Speaker 3>the rental component, I do expect that to be a

0:17:49.040 --> 0:17:50.600
<v Speaker 3>little bit stickier going forward.

0:17:50.960 --> 0:17:52.560
<v Speaker 8>Otherwise, though the big.

0:17:52.800 --> 0:17:56.600
<v Speaker 3>Drivers here things like airfare, medical care. Those are things

0:17:56.640 --> 0:17:57.920
<v Speaker 3>that we know do cost more.

0:17:58.080 --> 0:18:01.000
<v Speaker 8>So no big surprises on the core front.

0:18:01.320 --> 0:18:03.320
<v Speaker 3>I think this is a manageable result, and I think

0:18:03.359 --> 0:18:05.320
<v Speaker 3>this again keeps the FED on pace for those fifty

0:18:05.320 --> 0:18:05.960
<v Speaker 3>basis points of.

0:18:05.960 --> 0:18:06.560
<v Speaker 8>Cuts this year.

0:18:06.920 --> 0:18:11.119
<v Speaker 6>Okay, so maybe we're headed the trajectory is headed in

0:18:11.320 --> 0:18:14.600
<v Speaker 6>the right direction. But you know what, maybe teriffs are

0:18:14.920 --> 0:18:18.399
<v Speaker 6>are headed our way and there are a lot of

0:18:18.520 --> 0:18:20.239
<v Speaker 6>iffy situations coming up.

0:18:21.720 --> 0:18:24.240
<v Speaker 8>Yes, tariffs are a big one we have seen.

0:18:24.320 --> 0:18:27.119
<v Speaker 3>If we break down inflation to the goods components and

0:18:27.160 --> 0:18:31.040
<v Speaker 3>the service components, goods really have been mundane.

0:18:31.119 --> 0:18:34.040
<v Speaker 8>Now in this most recent print, energy prices starting to

0:18:34.080 --> 0:18:34.399
<v Speaker 8>come back.

0:18:34.480 --> 0:18:37.240
<v Speaker 3>We have been enjoying lower oil prices right lower gas

0:18:37.320 --> 0:18:38.560
<v Speaker 3>prices at the pump for a while.

0:18:39.359 --> 0:18:41.400
<v Speaker 8>Starting to see a little bit of pressure building there,

0:18:41.600 --> 0:18:44.040
<v Speaker 8>just with the macro cycle picking back up. But if

0:18:44.119 --> 0:18:45.240
<v Speaker 8>we do get in a.

0:18:45.280 --> 0:18:49.400
<v Speaker 3>Tariffs, excuse me, especially those universal tariffs, that could drive

0:18:49.560 --> 0:18:51.720
<v Speaker 3>more broad based inflation on the good.

0:18:51.640 --> 0:18:53.160
<v Speaker 8>Side of things service sector.

0:18:53.200 --> 0:18:55.440
<v Speaker 3>Again, labor market is tight, it is going to remain

0:18:55.520 --> 0:18:58.320
<v Speaker 3>tight for the foreseeable future. So our base case is

0:18:58.480 --> 0:19:01.560
<v Speaker 3>just for wages to cost work, for wage inflation to

0:19:01.640 --> 0:19:04.680
<v Speaker 3>be higher going forward. It's really the risk to me

0:19:04.760 --> 0:19:07.280
<v Speaker 3>of tariff's bringing good side back to keep up with

0:19:07.720 --> 0:19:10.040
<v Speaker 3>the wage side of things, with the service side, that's

0:19:10.080 --> 0:19:12.160
<v Speaker 3>when we could start to see inflation really reignite.

0:19:12.800 --> 0:19:15.280
<v Speaker 4>When we think about the idea of tariffs, Lauren, are

0:19:15.320 --> 0:19:18.000
<v Speaker 4>there any particular sectors or industries that you're keeping an

0:19:18.040 --> 0:19:18.320
<v Speaker 4>eye on?

0:19:21.000 --> 0:19:23.240
<v Speaker 8>So much of this remains political at this point.

0:19:23.800 --> 0:19:26.720
<v Speaker 3>You know, maybe we'll get one company asking for waivers

0:19:26.800 --> 0:19:29.639
<v Speaker 3>on one thing or another, but really, if we do

0:19:29.920 --> 0:19:33.560
<v Speaker 3>get tariffs that are universal tariffs that just affect everything

0:19:33.640 --> 0:19:36.639
<v Speaker 3>coming into this country, not targeting just China or just

0:19:36.840 --> 0:19:39.040
<v Speaker 3>you know, some other jurisdiction, some product line.

0:19:39.520 --> 0:19:41.160
<v Speaker 8>That's where I see the real risk.

0:19:41.440 --> 0:19:45.600
<v Speaker 3>So I'm waiting to see what the incoming administration releases

0:19:45.720 --> 0:19:48.000
<v Speaker 3>for their policy proposals. Some of this might just be

0:19:48.160 --> 0:19:50.760
<v Speaker 3>campaign rhetoric that they leave behind on the campaign trail.

0:19:51.000 --> 0:19:53.600
<v Speaker 3>They do target those kind of high value, you know,

0:19:53.720 --> 0:19:58.000
<v Speaker 3>really buzzy items like steel or things that are more

0:19:58.040 --> 0:20:00.600
<v Speaker 3>targeted to China. I just I think at this point

0:20:00.680 --> 0:20:03.360
<v Speaker 3>it's a political decision. I will be a political analyst.

0:20:03.440 --> 0:20:05.000
<v Speaker 3>I'll just analyze the economics of it.

0:20:05.680 --> 0:20:08.000
<v Speaker 4>Lauren, As we think about the trajectory for the Fed's

0:20:08.080 --> 0:20:11.080
<v Speaker 4>policy this year in twenty twenty five, is the focus

0:20:11.280 --> 0:20:14.359
<v Speaker 4>really on employment data inflation data? It feels like that

0:20:14.480 --> 0:20:17.480
<v Speaker 4>has shifted as we've been moving the past couple of years.

0:20:17.560 --> 0:20:19.560
<v Speaker 4>What are you keeping an eye on, which prints really

0:20:19.600 --> 0:20:20.560
<v Speaker 4>are most important to you?

0:20:21.880 --> 0:20:23.960
<v Speaker 8>I am absolutely focused on inflation.

0:20:24.200 --> 0:20:27.200
<v Speaker 3>So we have seen the focus shift from FED messaging

0:20:27.440 --> 0:20:29.199
<v Speaker 3>in recent months and quarters.

0:20:29.560 --> 0:20:32.000
<v Speaker 8>Really that's because when rates started coming down there.

0:20:32.000 --> 0:20:35.200
<v Speaker 3>They're looking at the excuse me, the employment side of

0:20:35.240 --> 0:20:38.640
<v Speaker 3>their dual mandate. They're saying, we don't want further loosening

0:20:38.800 --> 0:20:41.800
<v Speaker 3>in the labor market. As I follow the jobs market,

0:20:41.960 --> 0:20:44.480
<v Speaker 3>so much of that is just based on demographics, the

0:20:44.600 --> 0:20:46.960
<v Speaker 3>number of jobs we need to fill versus the number

0:20:47.000 --> 0:20:47.679
<v Speaker 3>of workers we.

0:20:47.720 --> 0:20:50.240
<v Speaker 8>Have to fill those jobs. Right now, that is still

0:20:50.400 --> 0:20:51.639
<v Speaker 8>not a one to one ratio.

0:20:51.760 --> 0:20:55.440
<v Speaker 3>We have more than one job opening for everyone unemployed worker.

0:20:55.880 --> 0:20:58.160
<v Speaker 3>So if we're looking at loosening in the labor market,

0:20:58.280 --> 0:21:01.480
<v Speaker 3>I don't expect a major recession, major economic event this year.

0:21:01.800 --> 0:21:04.119
<v Speaker 3>What could cause that loosening is more people coming in

0:21:04.359 --> 0:21:08.960
<v Speaker 3>rite more either students leaving school aging into the workforce,

0:21:09.680 --> 0:21:13.200
<v Speaker 3>more existing prime age workers looking for jobs who hadn't

0:21:13.200 --> 0:21:16.000
<v Speaker 3>been participating in the labor market. Neither of those things

0:21:16.080 --> 0:21:19.840
<v Speaker 3>seem particularly likely right now to really sway the tide.

0:21:20.000 --> 0:21:23.480
<v Speaker 3>So I see the labor market as yes, directionally loosening,

0:21:23.560 --> 0:21:27.160
<v Speaker 3>but still very tight by historical standards, and that isn't

0:21:27.240 --> 0:21:30.280
<v Speaker 3>going anywhere just due to the numbers of people and

0:21:30.320 --> 0:21:33.200
<v Speaker 3>how they balance up. So with that set, the FED

0:21:33.400 --> 0:21:36.440
<v Speaker 3>can't really put too much pressure on that side of

0:21:36.520 --> 0:21:36.959
<v Speaker 3>the scale.

0:21:37.280 --> 0:21:38.560
<v Speaker 8>And inflation is the side.

0:21:38.640 --> 0:21:41.320
<v Speaker 3>We have a lot of fundamental drivers that are starting

0:21:41.400 --> 0:21:44.159
<v Speaker 3>to signal inflation and picking back up, especially by the

0:21:44.240 --> 0:21:46.800
<v Speaker 3>latter half of this year. So my concern as an

0:21:46.800 --> 0:21:48.920
<v Speaker 3>economist is you know, we don't want to take the

0:21:49.000 --> 0:21:51.679
<v Speaker 3>eye off the ball of the inflation side, because if

0:21:51.720 --> 0:21:54.160
<v Speaker 3>that does pick up, I think there's a very reasonable

0:21:54.240 --> 0:21:56.560
<v Speaker 3>chance that we could see the FED start to talk

0:21:56.600 --> 0:22:00.200
<v Speaker 3>again about raising rates by late twenty twenty five. I

0:22:00.240 --> 0:22:01.560
<v Speaker 3>don't think that's off the table.

0:22:02.040 --> 0:22:06.480
<v Speaker 6>So as an employer, I can attract employees because I'm

0:22:06.640 --> 0:22:07.560
<v Speaker 6>going to pay them more.

0:22:09.400 --> 0:22:10.800
<v Speaker 8>At the end of the day, you can do a

0:22:10.880 --> 0:22:13.879
<v Speaker 8>lot for culture. You can reach out and have a mission.

0:22:13.960 --> 0:22:16.600
<v Speaker 6>Well, no, I'm getting to the inflation component culture.

0:22:16.640 --> 0:22:20.000
<v Speaker 3>Okay, no, But at the end of the day, that's

0:22:20.040 --> 0:22:22.320
<v Speaker 3>what folks are looking at. How do you attract someone

0:22:22.440 --> 0:22:25.359
<v Speaker 3>to you and of the group across the street. This

0:22:25.640 --> 0:22:27.600
<v Speaker 3>generation is a little bit more willing to.

0:22:27.760 --> 0:22:28.320
<v Speaker 2>Move, you know.

0:22:28.400 --> 0:22:30.159
<v Speaker 3>They sure, we love the mission, We love to be

0:22:30.240 --> 0:22:31.639
<v Speaker 3>part of something, But at the end of the day,

0:22:31.720 --> 0:22:34.439
<v Speaker 3>the dollars are what they get work. So, yes, that's

0:22:34.480 --> 0:22:37.360
<v Speaker 3>why wage inflation is so elevated, and I would expect.

0:22:37.040 --> 0:22:38.080
<v Speaker 8>It to continue to be so.

0:22:39.080 --> 0:22:42.760
<v Speaker 6>Culture. The culture, well, I get to work with Nora,

0:22:42.920 --> 0:22:43.680
<v Speaker 6>That's why I'm here.

0:22:43.920 --> 0:22:44.920
<v Speaker 4>I get to work with John.

0:22:46.080 --> 0:22:47.480
<v Speaker 6>It's a real love fest, isn't it.

0:22:48.560 --> 0:22:49.520
<v Speaker 4>And it's not even February.

0:22:49.600 --> 0:22:53.000
<v Speaker 6>Yet, what's your expectation for We'll put you on the spot.

0:22:53.440 --> 0:22:56.320
<v Speaker 6>When are they going to cut? Yeah, you mentioned raising actually,

0:23:00.000 --> 0:23:00.880
<v Speaker 6>so as for when.

0:23:00.800 --> 0:23:03.560
<v Speaker 8>They cut, I don't have a horse in that race.

0:23:03.880 --> 0:23:07.040
<v Speaker 3>I think two more cuts is a reasonable expectation, but

0:23:07.119 --> 0:23:09.240
<v Speaker 3>if it's only one, I'm not going to lose sleep

0:23:09.320 --> 0:23:13.520
<v Speaker 3>over that Directionally, we're seeing rates increase. We've already seen

0:23:13.920 --> 0:23:16.680
<v Speaker 3>inflation expectations bring kind of market rates back.

0:23:16.720 --> 0:23:18.639
<v Speaker 8>If you look at even mortgage rates, those are back

0:23:18.680 --> 0:23:20.360
<v Speaker 8>above seven percent this week.

0:23:20.480 --> 0:23:23.840
<v Speaker 3>So the impetus is really to the upside, especially by

0:23:23.920 --> 0:23:26.280
<v Speaker 3>second half of this year. So the ultimate timing of

0:23:26.359 --> 0:23:30.320
<v Speaker 3>that exact low the exact level within twenty five basis points. Again,

0:23:30.720 --> 0:23:32.919
<v Speaker 3>that doesn't matter. Big picture, we don't need to split hair,

0:23:33.000 --> 0:23:33.600
<v Speaker 3>So we need to look.

0:23:33.480 --> 0:23:35.520
<v Speaker 8>At the general direction. If you need to do borrowing,

0:23:35.600 --> 0:23:38.040
<v Speaker 8>either as an individual or business, this is probably the

0:23:38.119 --> 0:23:38.639
<v Speaker 8>time to do it.

0:23:39.359 --> 0:23:42.359
<v Speaker 4>Lauren, you mentioned that shelter costs are still a bit sticky.

0:23:42.400 --> 0:23:44.280
<v Speaker 4>Can you just give us a bit more detail about

0:23:44.280 --> 0:23:45.600
<v Speaker 4>what's going on in the housing space.

0:23:46.680 --> 0:23:47.760
<v Speaker 8>Sure, housing is tight.

0:23:47.960 --> 0:23:50.680
<v Speaker 3>We have been under building homes in this country, so

0:23:51.240 --> 0:23:54.720
<v Speaker 3>household starts have not kept up with new household formations.

0:23:54.800 --> 0:23:56.520
<v Speaker 8>We just need more inventory.

0:23:56.880 --> 0:23:59.240
<v Speaker 3>Now that's a hard thing to do today where mortgage rates,

0:23:59.280 --> 0:24:02.200
<v Speaker 3>as I just said, above seven percent, that is really

0:24:02.320 --> 0:24:04.919
<v Speaker 3>taking a bite out of affordability, not to mention the.

0:24:05.040 --> 0:24:06.200
<v Speaker 8>Value of those homes.

0:24:06.240 --> 0:24:09.520
<v Speaker 3>The list price has also really picked up since twenty twenty,

0:24:09.680 --> 0:24:13.600
<v Speaker 3>so it's a tough scenario out there for would be

0:24:13.720 --> 0:24:16.879
<v Speaker 3>first time home buyers just trying to make those dollars stretch.

0:24:17.400 --> 0:24:20.600
<v Speaker 3>And we're also seeing much less inventory come on the

0:24:20.680 --> 0:24:23.640
<v Speaker 3>market up for sale, so existing home sale have been.

0:24:23.600 --> 0:24:27.200
<v Speaker 8>More subdued with as I'll say again that rapid rise

0:24:27.280 --> 0:24:29.840
<v Speaker 8>in mortgage rates. Why would I sell my house with

0:24:29.960 --> 0:24:31.720
<v Speaker 8>a three or four percent mortgage rate.

0:24:31.680 --> 0:24:33.840
<v Speaker 3>If I have to buy another one with a seven

0:24:33.920 --> 0:24:36.520
<v Speaker 3>percent mortgage rate, that's a lot less house that I

0:24:36.560 --> 0:24:38.240
<v Speaker 3>can get for the same monthly payment.

0:24:38.440 --> 0:24:40.439
<v Speaker 8>So we're seeing folks just stay in.

0:24:40.480 --> 0:24:42.920
<v Speaker 3>Place a little bit longer in the past I'll say

0:24:43.080 --> 0:24:46.080
<v Speaker 3>six to nine months, a lot of folks have started

0:24:46.119 --> 0:24:47.080
<v Speaker 3>to just bite the bullet.

0:24:47.080 --> 0:24:49.200
<v Speaker 8>If I really need to move, I will do so.

0:24:49.520 --> 0:24:52.480
<v Speaker 8>But again, affordability is the big constraint there.

0:24:52.560 --> 0:24:56.159
<v Speaker 3>That's what's keeping many individuals in rental situations for longer

0:24:56.280 --> 0:24:58.520
<v Speaker 3>rather than going out buying that first.

0:24:58.320 --> 0:25:02.560
<v Speaker 8>Home, and those almost really aren't going away. So affordability

0:25:02.640 --> 0:25:03.360
<v Speaker 8>is the name of the game.

0:25:03.400 --> 0:25:06.480
<v Speaker 3>What's going to matter is balancing that aspect with the

0:25:06.560 --> 0:25:09.720
<v Speaker 3>wage inflation. I was just talking about more people being employed,

0:25:09.840 --> 0:25:12.880
<v Speaker 3>making more money. They have more money to spend on everything,

0:25:12.960 --> 0:25:17.040
<v Speaker 3>but housing is one major expense. So where we're seeing

0:25:17.200 --> 0:25:20.800
<v Speaker 3>some improvement in just our ability to afford housing, but

0:25:20.880 --> 0:25:23.520
<v Speaker 3>the affordability numbers themselves much worse than we were just

0:25:23.560 --> 0:25:24.240
<v Speaker 3>a few years ago.

0:25:24.760 --> 0:25:27.600
<v Speaker 6>Just anecdotally, I should point it at three point two percent.

0:25:28.440 --> 0:25:31.000
<v Speaker 6>They're going to bury me in the basement. Of course,

0:25:31.320 --> 0:25:33.159
<v Speaker 6>if the price is right, I can be out in

0:25:33.240 --> 0:25:34.320
<v Speaker 6>ten minutes, that's true.

0:25:34.440 --> 0:25:36.560
<v Speaker 4>You all like to brag anyone that has a great

0:25:36.880 --> 0:25:40.439
<v Speaker 4>mortgage rate in place. You know, we got to hear

0:25:40.440 --> 0:25:41.080
<v Speaker 4>about it for sure.

0:25:41.520 --> 0:25:44.119
<v Speaker 6>Oh, Mike McKee, seven percent, What does that do?

0:25:45.640 --> 0:25:48.320
<v Speaker 9>It keeps people sitting on their hands. Although the interesting

0:25:48.359 --> 0:25:49.720
<v Speaker 9>thing is it came out of the same day. We

0:25:49.800 --> 0:25:53.640
<v Speaker 9>saw a thirty three percent increase in mortgage applications next month.

0:25:53.760 --> 0:25:57.800
<v Speaker 9>Most of that was refi and I'm not sure why

0:25:57.920 --> 0:25:59.879
<v Speaker 9>people were refining when raches go.

0:26:00.200 --> 0:26:00.720
<v Speaker 4>I'm curious.

0:26:00.800 --> 0:26:05.320
<v Speaker 6>But Mike mcke's Lauren, I didn't mean to upstate you.

0:26:05.440 --> 0:26:09.360
<v Speaker 6>Lauren Citl Baker there the economist, senior consulting speaker from

0:26:09.560 --> 0:26:13.000
<v Speaker 6>ITR Economics. Thank you very much for stopping by today.

0:26:13.440 --> 0:26:17.800
<v Speaker 6>Mike McKee, our economics correspondent, among other things, hanging out

0:26:17.880 --> 0:26:21.400
<v Speaker 6>his shingle, what was your big takeaway from the inflation

0:26:21.520 --> 0:26:22.280
<v Speaker 6>report this morning?

0:26:22.720 --> 0:26:23.240
<v Speaker 2>Good enough?

0:26:24.119 --> 0:26:26.960
<v Speaker 9>It wasn't too hot, it wasn't too cold. We had

0:26:26.960 --> 0:26:30.200
<v Speaker 9>a little bit of extra strength in the headline, a

0:26:30.240 --> 0:26:34.119
<v Speaker 9>little bit less in the core. Both went up on

0:26:34.240 --> 0:26:36.840
<v Speaker 9>a year over a year basis, but less than anticipated.

0:26:36.960 --> 0:26:39.080
<v Speaker 6>So the markets are taking that. I mean, I wasn't

0:26:39.119 --> 0:26:41.960
<v Speaker 6>too excited this, but the equity market, even the bomb

0:26:42.040 --> 0:26:45.119
<v Speaker 6>market is pretty excited, up more than two percent.

0:26:45.440 --> 0:26:47.680
<v Speaker 9>I think you're not looking at any anyone in the

0:26:47.760 --> 0:26:50.960
<v Speaker 9>markets who's looking at what the actual impact of this

0:26:51.440 --> 0:26:54.800
<v Speaker 9>is on the economy, and they don't expect it to

0:26:55.680 --> 0:26:58.680
<v Speaker 9>affect the Fed meeting on January twenty ninth. Everybody's waiting

0:26:58.680 --> 0:27:02.719
<v Speaker 9>for next Monday, what does Donald Trump do? So there

0:27:02.840 --> 0:27:06.000
<v Speaker 9>was all this nervousness in the markets and everybody was

0:27:06.040 --> 0:27:09.920
<v Speaker 9>pushing yields up, which hit the stock market, and today

0:27:10.400 --> 0:27:10.879
<v Speaker 9>it gave.

0:27:10.760 --> 0:27:11.960
<v Speaker 6>Them a reason to exhale.

0:27:13.080 --> 0:27:15.600
<v Speaker 9>Wait till the end of the week. We'll see as

0:27:15.680 --> 0:27:17.960
<v Speaker 9>people get more and more nervous about what Trump may do,

0:27:19.080 --> 0:27:20.080
<v Speaker 9>whether that continues.

0:27:20.440 --> 0:27:22.760
<v Speaker 4>Yeah, as we think about this in about twenty seconds

0:27:22.920 --> 0:27:24.920
<v Speaker 4>or less, how are you thinking about the fact that

0:27:25.040 --> 0:27:27.480
<v Speaker 4>we are still not at at two percent target? What

0:27:27.520 --> 0:27:28.480
<v Speaker 4>do we need to do to get there?

0:27:29.280 --> 0:27:29.719
<v Speaker 6>Keep it up?

0:27:29.760 --> 0:27:32.359
<v Speaker 9>And that's why the Fed may keep rates on hold

0:27:32.480 --> 0:27:35.840
<v Speaker 9>for longer than possible or longer than thought, because they've

0:27:35.880 --> 0:27:38.399
<v Speaker 9>got to keep at this point the pressure on to

0:27:38.680 --> 0:27:40.280
<v Speaker 9>keep it going down towards two percent.

0:27:40.800 --> 0:27:46.200
<v Speaker 6>Okay, Mike McKay, Bloomberg International Economics and Policy corresponded, reacting

0:27:46.280 --> 0:27:49.520
<v Speaker 6>to seven percent mortgages and today's CPI.

0:27:51.480 --> 0:27:55.120
<v Speaker 1>You're listening to the Bloomberg Intelligence Podcast. Catch us live

0:27:55.240 --> 0:27:58.320
<v Speaker 1>weekdays at ten am Eastern on Apple, Cocklay and Android

0:27:58.359 --> 0:28:01.760
<v Speaker 1>Auto with the Bloomberg Business Listen on demand wherever you

0:28:01.840 --> 0:28:04.800
<v Speaker 1>get your podcasts, or watch us live on YouTube.

0:28:06.680 --> 0:28:08.960
<v Speaker 4>Well, we have gotten a great guest here. We have

0:28:09.040 --> 0:28:11.679
<v Speaker 4>Sema Shaw. She's a vice president of research and Insights

0:28:11.720 --> 0:28:14.480
<v Speaker 4>at Censor Tower, and she is here joining us to

0:28:14.560 --> 0:28:17.360
<v Speaker 4>talk TikTok. As we know there could be a ban

0:28:18.040 --> 0:28:20.000
<v Speaker 4>upcoming and so we're just trying to talk about the

0:28:20.040 --> 0:28:24.520
<v Speaker 4>mechanic waiting. We're waiting for them to get minute, waiting

0:28:24.560 --> 0:28:28.320
<v Speaker 4>for them to get back to us exactly Friday, right

0:28:28.400 --> 0:28:31.200
<v Speaker 4>before Friday, it would be ideal. So tell us what's

0:28:31.240 --> 0:28:34.000
<v Speaker 4>going on here and what expectations should be. Is there

0:28:34.040 --> 0:28:36.520
<v Speaker 4>any movement here with the Supreme Court? And is Byteedance

0:28:36.600 --> 0:28:37.520
<v Speaker 4>intending to budget?

0:28:37.560 --> 0:28:38.160
<v Speaker 2>All right?

0:28:38.320 --> 0:28:40.800
<v Speaker 10>So I can't speak for the Supreme Court, Unfortunately, I

0:28:40.800 --> 0:28:43.560
<v Speaker 10>don't have any insight into their decision making, but I

0:28:43.640 --> 0:28:47.840
<v Speaker 10>will say that what we're seeing what we expect to

0:28:47.840 --> 0:28:49.800
<v Speaker 10>see first, if it is ban, what we expect to see,

0:28:49.800 --> 0:28:51.560
<v Speaker 10>and I think I spoke about this was Paul earlier.

0:28:51.720 --> 0:28:57.480
<v Speaker 10>Is an ongoing shift to meta platforms, specifically Instagram because

0:28:57.520 --> 0:28:59.840
<v Speaker 10>of reels, and to YouTube's because of shorts. So if

0:28:59.880 --> 0:29:01.440
<v Speaker 10>you think about when we look at how much time

0:29:01.480 --> 0:29:04.160
<v Speaker 10>people are spending on an app, forty two percent of

0:29:04.240 --> 0:29:07.400
<v Speaker 10>people's time on Instagram is on reels, twenty eight percent

0:29:07.560 --> 0:29:09.760
<v Speaker 10>is on reels for Facebook, and twenty seven is on

0:29:09.880 --> 0:29:14.280
<v Speaker 10>shorts for YouTube. So short form video is obviously a

0:29:14.400 --> 0:29:16.760
<v Speaker 10>key driver of engagement, which is all that TikTok is.

0:29:16.880 --> 0:29:19.680
<v Speaker 10>So we expect that should it be banned, we would

0:29:19.720 --> 0:29:21.920
<v Speaker 10>expect more users to go there. But there's more at

0:29:21.920 --> 0:29:25.400
<v Speaker 10>stake than just users and hours engage. It's also in

0:29:25.560 --> 0:29:29.720
<v Speaker 10>app revenue. About twenty two percent of byteedance or TikTok's

0:29:29.760 --> 0:29:31.520
<v Speaker 10>in app revenue comes from the US, so that's a

0:29:31.640 --> 0:29:34.760
<v Speaker 10>huge chunk. And when we look at the digital advertising space,

0:29:35.240 --> 0:29:38.000
<v Speaker 10>we see about nine percent of ad spend is on TikTok.

0:29:38.080 --> 0:29:40.560
<v Speaker 10>So these are all dollars and hours engage that would

0:29:40.560 --> 0:29:41.280
<v Speaker 10>be up for grabs.

0:29:41.360 --> 0:29:44.960
<v Speaker 2>Hang on a second, TikTok twenty eight percent, twenty two

0:29:44.960 --> 0:29:46.400
<v Speaker 2>percent of their revenue comes from the.

0:29:46.480 --> 0:29:49.640
<v Speaker 10>US from their in app of their global in app.

0:29:49.480 --> 0:29:55.760
<v Speaker 2>Revenue, what percentage of in app Instagram's in app revenue

0:29:55.800 --> 0:29:56.520
<v Speaker 2>comes from China?

0:29:57.400 --> 0:30:00.160
<v Speaker 10>Now that would be an interesting question China data. It's

0:30:00.160 --> 0:30:02.440
<v Speaker 10>a little trickier for us to for cure, as you

0:30:02.440 --> 0:30:03.040
<v Speaker 10>can imagine.

0:30:03.040 --> 0:30:06.920
<v Speaker 2>But I was only posing that question because Instagram is

0:30:07.000 --> 0:30:10.120
<v Speaker 2>banned in China. Facebook is banned in China, Snapchat is

0:30:10.200 --> 0:30:14.360
<v Speaker 2>banned in China. Interest is banned in China. No US

0:30:14.520 --> 0:30:18.080
<v Speaker 2>social media apps are allowed in China, and yet we

0:30:18.680 --> 0:30:23.160
<v Speaker 2>allow Chinese social media apps to cash in here. If

0:30:23.600 --> 0:30:27.440
<v Speaker 2>the kids aren't using Instagram, I mean aren't using TikTok.

0:30:28.400 --> 0:30:32.760
<v Speaker 2>They've started downloading red Note red Note, which is also Chinese,

0:30:32.920 --> 0:30:35.520
<v Speaker 2>and Lemonade, which is also Chinese, also.

0:30:35.400 --> 0:30:39.280
<v Speaker 10>Owned by Byedance, so they're both Chinese Chinese apps, and

0:30:39.320 --> 0:30:42.360
<v Speaker 10>we've seen surges and download growth of those two apps

0:30:42.400 --> 0:30:45.520
<v Speaker 10>starting at the end of last year, and particularly in

0:30:45.600 --> 0:30:47.800
<v Speaker 10>the last week, we've seen a big bump in red

0:30:47.880 --> 0:30:52.280
<v Speaker 10>Notes downloads over one hundred percent ending through Sunday from

0:30:52.320 --> 0:30:56.440
<v Speaker 10>the prior week. So there's definitely surges of users downloading

0:30:56.520 --> 0:30:59.800
<v Speaker 10>these alternative apps. Even my teenager mentioned it, which like

0:30:59.840 --> 0:31:02.040
<v Speaker 10>the you know it's in the media, and teenager knows that,

0:31:02.200 --> 0:31:04.880
<v Speaker 10>so we're definitely seeing that search. But that doesn't really

0:31:05.040 --> 0:31:09.040
<v Speaker 10>make sense if that if the app because it's banned

0:31:09.080 --> 0:31:12.160
<v Speaker 10>because it's Chinese, because these are also Chinese owned, So

0:31:12.440 --> 0:31:14.000
<v Speaker 10>I'm not sure how that would work in the long

0:31:14.080 --> 0:31:16.000
<v Speaker 10>run or if people would just move over and eventually

0:31:16.000 --> 0:31:19.440
<v Speaker 10>those would also get banned if they do. But the

0:31:19.560 --> 0:31:22.120
<v Speaker 10>other social media apps like Instagram and YouTube don't have

0:31:22.280 --> 0:31:27.200
<v Speaker 10>the same in app monetization that TikTok does for creators

0:31:27.240 --> 0:31:29.600
<v Speaker 10>and stuff, so they would have to evolve their own

0:31:29.680 --> 0:31:32.800
<v Speaker 10>platforms to make it as lucrative for creators as TikTok is.

0:31:32.840 --> 0:31:35.040
<v Speaker 2>I just want I'll just clarify, for the sake of

0:31:35.520 --> 0:31:37.280
<v Speaker 2>those of you using a ton of TikTok.

0:31:37.960 --> 0:31:39.120
<v Speaker 4>Why who you're looking at?

0:31:39.200 --> 0:31:43.120
<v Speaker 2>Why majorities? If both parties are against it, so he's

0:31:43.120 --> 0:31:46.400
<v Speaker 2>looking at me. One concern is that the Chinese could

0:31:46.520 --> 0:31:49.800
<v Speaker 2>use your data to spy on you or to blackmail you.

0:31:50.000 --> 0:31:50.240
<v Speaker 4>Okay.

0:31:50.480 --> 0:31:54.920
<v Speaker 2>One concern is that China could shape the algorithm to

0:31:55.760 --> 0:31:59.200
<v Speaker 2>send out more misinformation or stir up social unrest. And

0:31:59.240 --> 0:32:03.400
<v Speaker 2>another concern is that China could use software updates for

0:32:03.520 --> 0:32:08.440
<v Speaker 2>TikTok or red Hat or Red No Red Nook to

0:32:08.600 --> 0:32:12.640
<v Speaker 2>infiltrate your devices and to implant malware on your stuff.

0:32:12.880 --> 0:32:15.000
<v Speaker 4>Valid concerns, right, but.

0:32:15.040 --> 0:32:16.720
<v Speaker 2>No one nobody cares.

0:32:17.080 --> 0:32:21.680
<v Speaker 10>Apparently it's a useful, moneyful demographic, so I guess they.

0:32:21.840 --> 0:32:26.160
<v Speaker 2>Donald Trump also doesn't seem to care, so we'll see.

0:32:26.520 --> 0:32:29.240
<v Speaker 10>Well, I think he did care, and then he pivoted,

0:32:29.360 --> 0:32:31.160
<v Speaker 10>and now now he doesn't doesn't care.

0:32:31.280 --> 0:32:35.320
<v Speaker 2>Right because Jeff Yes from Susquehanna, who has a fifteen

0:32:35.320 --> 0:32:38.040
<v Speaker 2>percent stake in Bite Dance, has given at least eight

0:32:38.120 --> 0:32:40.280
<v Speaker 2>million dollars to a Republican super.

0:32:40.080 --> 0:32:43.400
<v Speaker 10>Pac Well, also, Donald Trump has his own social media platform.

0:32:43.480 --> 0:32:45.440
<v Speaker 4>This is true, which is very small, but it has.

0:32:45.400 --> 0:32:49.680
<v Speaker 10>Grown significantly since during the time Social Truth Social.

0:32:49.840 --> 0:32:51.320
<v Speaker 2>Yes, I wonder how that doesn't China.

0:32:53.560 --> 0:32:55.600
<v Speaker 4>So I mean, as we think about the app, what

0:32:55.800 --> 0:32:58.200
<v Speaker 4>are the largest user based how much you mentioned twenty

0:32:58.240 --> 0:33:00.520
<v Speaker 4>two percent of their in app revue you comes from

0:33:00.560 --> 0:33:02.800
<v Speaker 4>in the United States? What about users are.

0:33:02.720 --> 0:33:05.680
<v Speaker 10>We users tend to skew younger. About ten percent of

0:33:05.720 --> 0:33:09.480
<v Speaker 10>their monthly active users come from the US. But we've

0:33:09.520 --> 0:33:11.800
<v Speaker 10>also seen this is sort of a separate, secular issue.

0:33:11.840 --> 0:33:14.440
<v Speaker 10>We've seen a little bit of i would say mobile

0:33:14.520 --> 0:33:17.400
<v Speaker 10>app fatigue, where you're seeing a pullback in usage of

0:33:17.520 --> 0:33:22.240
<v Speaker 10>cross dating apps streaming across the board, including social So

0:33:22.360 --> 0:33:24.920
<v Speaker 10>that's sort of a secular thing. And within TikTok, because

0:33:24.920 --> 0:33:26.640
<v Speaker 10>it grew so fast was sort of the first mover

0:33:26.800 --> 0:33:30.160
<v Speaker 10>in short form video, it's seen a pullback. Like it's

0:33:30.680 --> 0:33:32.840
<v Speaker 10>monthly active users were down in the fourth quarter one

0:33:32.880 --> 0:33:35.720
<v Speaker 10>percent year over year DA user down four percent, So

0:33:35.840 --> 0:33:38.480
<v Speaker 10>it's not seeing that same growth that the other platforms

0:33:38.520 --> 0:33:40.720
<v Speaker 10>are seeing because it was already sort of saturated.

0:33:40.760 --> 0:33:42.640
<v Speaker 4>Interesting, my main question is what does this mean for

0:33:42.720 --> 0:33:45.120
<v Speaker 4>small businesses because you've seen a lot of businesses that

0:33:45.280 --> 0:33:47.640
<v Speaker 4>have actually blown up through the use of TikTok, or

0:33:47.680 --> 0:33:50.040
<v Speaker 4>maybe you're introduced to new brands through the app. So

0:33:50.080 --> 0:33:52.360
<v Speaker 4>I'm curious how that will actually play out in effect.

0:33:52.560 --> 0:33:54.160
<v Speaker 10>I mean, I think they would be forced to try

0:33:54.200 --> 0:33:56.760
<v Speaker 10>to move to Instagram or to YouTube and try to

0:33:56.840 --> 0:33:59.680
<v Speaker 10>monetize on those platforms, but again, I don't know if

0:33:59.680 --> 0:34:01.959
<v Speaker 10>those are established are set up as to be as

0:34:02.080 --> 0:34:04.600
<v Speaker 10>lucrative for the creators. So they probably would have with

0:34:04.800 --> 0:34:08.040
<v Speaker 10>demand being forced to evolve their own platforms, but I

0:34:08.080 --> 0:34:11.040
<v Speaker 10>don't I think that would obviously be a huge impact

0:34:11.160 --> 0:34:11.960
<v Speaker 10>to those businesses.

0:34:12.000 --> 0:34:17.240
<v Speaker 2>And why are those why are those American owned apps?

0:34:17.680 --> 0:34:19.440
<v Speaker 2>And by the way, I use the term very loosely,

0:34:19.520 --> 0:34:21.200
<v Speaker 2>I'm being a little bit tongue in cheek. Right, they're

0:34:21.239 --> 0:34:27.520
<v Speaker 2>obviously publicly traded companies anyone can invest, not just American citizens.

0:34:27.560 --> 0:34:31.040
<v Speaker 2>But why aren't they as popular as these sort of

0:34:31.080 --> 0:34:32.640
<v Speaker 2>byte dance owned apps.

0:34:33.400 --> 0:34:35.880
<v Speaker 10>Well, I think TikTok in particular was a little of

0:34:35.960 --> 0:34:38.920
<v Speaker 10>a pioneer and short form video and that is what

0:34:40.040 --> 0:34:45.640
<v Speaker 10>kid we had, and that's why you were a kid then, right, Well,

0:34:45.680 --> 0:34:48.360
<v Speaker 10>that's why you saw the surge and investment for reels

0:34:48.440 --> 0:34:51.560
<v Speaker 10>for Facebook and Instagram for shorts, and I believe Snapchat

0:34:51.680 --> 0:34:54.200
<v Speaker 10>is building out spotlight. So short form video is where

0:34:54.320 --> 0:34:57.080
<v Speaker 10>people's attention and engagement is going. So because it's so

0:34:57.200 --> 0:35:00.640
<v Speaker 10>short attention span literally and in fact, because of that,

0:35:00.840 --> 0:35:03.200
<v Speaker 10>it's actually competitor or streaming and things like that. Think

0:35:03.239 --> 0:35:05.799
<v Speaker 10>because time is finite, dollars are finite, right, So it's

0:35:05.960 --> 0:35:09.760
<v Speaker 10>much easier to watch a less well produced one minute

0:35:09.960 --> 0:35:13.120
<v Speaker 10>video than a whole show, right. And you're even seeing

0:35:13.239 --> 0:35:15.919
<v Speaker 10>sort of the rise of short drama apps where there's

0:35:16.360 --> 0:35:19.040
<v Speaker 10>sort of very poorly acted stories that come out and

0:35:19.040 --> 0:35:19.880
<v Speaker 10>you watch you a minute of it.

0:35:20.200 --> 0:35:23.040
<v Speaker 2>Seema, we have unfortunately running up against your clock. We

0:35:23.120 --> 0:35:25.120
<v Speaker 2>could have had you on for the whole hour because

0:35:25.120 --> 0:35:27.480
<v Speaker 2>it is fascinating stuff and your data, your data is

0:35:27.520 --> 0:35:30.080
<v Speaker 2>really fascinating as well, seem As Shaw, vice president insights

0:35:30.400 --> 0:35:33.200
<v Speaker 2>over at Censor Towers and they collect that data.

0:35:34.000 --> 0:35:38.640
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