WEBVTT - The Skinny on Diet and Health Apps

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<v Speaker 1>It's almost seven thirty and I just got in from

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<v Speaker 1>my morning walk. Thanks to my fitbit and my phone,

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<v Speaker 1>I know that I'm already more than halfway to hitting

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<v Speaker 1>my ten thousand step target for the day. I have

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<v Speaker 1>my fitbit who says that I have walked seven thousand

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<v Speaker 1>and thirty one steps. And you know what I have

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<v Speaker 1>on my phone as well, another health app, and that

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<v Speaker 1>one says I've done seven thousand, four hundred and eleven steps.

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<v Speaker 1>Now that it's warmer out, I'm on tract to beat

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<v Speaker 1>last week's numbers two. But I'll admit sometimes I wonder

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<v Speaker 1>if my fitbit really makes me any more fit. Welcome

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<v Speaker 1>to Prognosis, Bloomberg's podcast about the interception of health and

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<v Speaker 1>technology and the unexpected places taking us. I'm your host,

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<v Speaker 1>Michelle fe Cortes. Even if you never use it, you

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<v Speaker 1>most likely have a health app installed on your phone.

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<v Speaker 1>Apple Health, which comes with every iPhone, can clock everything

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<v Speaker 1>from steps to sleep. Some three thousand digital health apps

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<v Speaker 1>are competing for a share of the market to help

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<v Speaker 1>you track your calories, watch your blood sugar, guide your workouts,

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<v Speaker 1>or help you meditate. In the last episode, we told

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<v Speaker 1>you what these apps are doing with your data. This time,

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<v Speaker 1>my colleague Naomi Krasky looks into what the health apps

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<v Speaker 1>can do for their users. For us, My app addiction

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<v Speaker 1>started last year when a friend of a friend told

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<v Speaker 1>me he was using an app as a smart alarm

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<v Speaker 1>clock set to ring when he was sleeping most lightly

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<v Speaker 1>in the morning. I was super intrigued. I downloaded the

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<v Speaker 1>app and pretty soon realized it would also grade in

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<v Speaker 1>my sleep on a hundred point scale. I love being

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<v Speaker 1>told whether I'm doing things right, so soon it became

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<v Speaker 1>the first thing I looked at every morning. But that

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<v Speaker 1>wasn't enough. I wanted to know why I was sleeping

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<v Speaker 1>well or poorly, so I caved and bought the premium version.

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<v Speaker 1>That was my first real sign of app addiction. Another

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<v Speaker 1>friend gave me a bunch of recommendations for other apps

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<v Speaker 1>to try. I started using a period tracker and telling

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<v Speaker 1>that app about way more than just my menstrual cycle.

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<v Speaker 1>I recorded gastro intestinal side effects, my moods, my sex life.

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<v Speaker 1>That app knew more about me than most real humans did.

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<v Speaker 1>And at the same time I was researching apps for

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<v Speaker 1>diabetes patients for a magazine article, and then eventually also

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<v Speaker 1>started using a life tracking app linked to my sleep app.

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<v Speaker 1>That one shows you where you are during the day,

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<v Speaker 1>work or shopping or home, et cetera. So I could

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<v Speaker 1>watch how long I spend bicycling to work, walking, or

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<v Speaker 1>at the gym. It felt like being able to watch

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<v Speaker 1>all these elements of my life so closely was giving

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<v Speaker 1>me more control over them somehow. But the big question

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<v Speaker 1>was whether it was actually improving my health. For example,

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<v Speaker 1>the sleep app showed me almost immediately what helps me

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<v Speaker 1>sleep well, things like meditating before bed and working out,

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<v Speaker 1>and what kills my sleep basically booze parties and early

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<v Speaker 1>morning light. But my sleep only really improved after my

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<v Speaker 1>life slowed down. I had just come off a jam

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<v Speaker 1>packed spring and summer in which I had moved, finished

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<v Speaker 1>a big project at work, and gotten married. So I

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<v Speaker 1>figured my next step should be collecting more data, which

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<v Speaker 1>meant downloading more apps. I'm part of a team of

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<v Speaker 1>reporters who write about European health and consumer goods companies,

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<v Speaker 1>so I asked my colleagues for recommendations. The top pick

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<v Speaker 1>was the hugely popular my Fitness Pal app. Sportswear company

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<v Speaker 1>under Armour bought this app in for four hundred and

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<v Speaker 1>seventy five million dollars. Here's Michael Lagardia, under Armour's senior

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<v Speaker 1>vice president of Digital Products, explaining why we look at

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<v Speaker 1>fitness as a holistic activity. That it's about the fuel

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<v Speaker 1>that you put into It's about the activity that you do,

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<v Speaker 1>and my Fitness Pal is there to help you keep

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<v Speaker 1>track of that. The central function of my Fitness Pal,

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<v Speaker 1>like so many other fitness apps, is counting calories in

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<v Speaker 1>calories out Now. I am almost forty years old and had,

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<v Speaker 1>if you believe it, actually never tried to do this

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<v Speaker 1>in a systematic way before. It's not that I didn't

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<v Speaker 1>read food labels or think about calories. It's just that

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<v Speaker 1>I had always been too lazy to write them down

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<v Speaker 1>and had relied on a combination of exercise and metabolism

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<v Speaker 1>to burn them off. But my colleagues assured me that

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<v Speaker 1>I would be able to find the calorie and nutrition

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<v Speaker 1>facts for almost anything in my Fitness Pal. So in

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<v Speaker 1>February one, I logged my first day's worth of meals.

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<v Speaker 1>The app told me I had eaten about calories, about

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<v Speaker 1>a third of which came from snacks, cookies, and peanuts.

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<v Speaker 1>I had eatn in the office and then after work

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<v Speaker 1>bread and patte with a colleague. Oh dear, at least

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<v Speaker 1>I'd skipped having any wine. The app lets you set

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<v Speaker 1>a calorie target based on whether you want to lose,

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<v Speaker 1>maintain or gain weight. I set my target on maintain

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<v Speaker 1>and kept on logging. The easiest things to record were

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<v Speaker 1>straightforward items like pieces of fruit or eggs, but logging

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<v Speaker 1>anything I'd cooked for myself, arguably the healthiest choice, required

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<v Speaker 1>a bit of guesswork to find out what the evidences

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<v Speaker 1>that this app, or any app can improve its users health.

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<v Speaker 1>I called Yucca b am Seran, a doctor and researcher

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<v Speaker 1>at Bond University in Australia. She published one of the

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<v Speaker 1>few overview studies of the effectiveness of digital health apps

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<v Speaker 1>last year. We came to this research as you know,

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<v Speaker 1>just any other twenty one century UM citizen with smartphones,

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<v Speaker 1>and we started seeing a lot of UM news and

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<v Speaker 1>articles on how smartphone apps are treating this thing and

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<v Speaker 1>that thing, and it's you know, being UM taught it

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<v Speaker 1>as the next big thing in health and tech. World.

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<v Speaker 1>Science is very specific about how we know medical treatments work,

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<v Speaker 1>but that's not the case when it comes to consumer products.

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<v Speaker 1>Like most health apps a Yucca started looking for rigorous studies.

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<v Speaker 1>She surveyed almost eight hundred trials of apps conducted between

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<v Speaker 1>two thousand eight and but once she looked more closely,

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<v Speaker 1>she found only a handful of the studies showed the

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<v Speaker 1>apps have some meaningful effect on health outcomes. Since then,

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<v Speaker 1>drugmakers have started looking more at apps that could be

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<v Speaker 1>used as therapies. Swiss Droukes Giant Novardes got US approval

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<v Speaker 1>for one to treat substance abuse last year, But across

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<v Speaker 1>the app world, YUCA says evidence still remains a rare commodity.

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<v Speaker 1>We would estimate that less than one percent of all

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<v Speaker 1>of these apps are actually been tested, and for apps

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<v Speaker 1>that aren't being reviewed by health regulators, just having done

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<v Speaker 1>any kind of test can be a marketing point, no

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<v Speaker 1>matter what the outcome was. The term for this is experrammercial,

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<v Speaker 1>a combination of experiment and commercial. And when the study

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<v Speaker 1>doesn't show any benefit, they don't mention it, but they

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<v Speaker 1>would mention in the app description that our app has

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<v Speaker 1>been scientifically tested, and that kind of gives this false

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<v Speaker 1>notion of legitimacy to the potential customers and consumers. My

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<v Speaker 1>Fitness Pal was among the few apps or Youka found

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<v Speaker 1>that had been tested in an independent clinical trial conducted

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<v Speaker 1>about five years ago in Los Angeles. The study randomly

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<v Speaker 1>assigned two hundred and twelve overweight adults to either use

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<v Speaker 1>the app or to pursue and I quote any activities

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<v Speaker 1>you would like to lose weight. After six months, neither

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<v Speaker 1>group lost much weight. The researchers did speculate, though, that

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<v Speaker 1>the app might be useful for patients who are already

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<v Speaker 1>trying to watch their calorie intake. I asked Michael, the

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<v Speaker 1>under Armour executive, for his thoughts on the results. That's

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<v Speaker 1>absolutely directly in line with our experience with this app.

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<v Speaker 1>You know, like I said, it's not We don't think

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<v Speaker 1>of it as a health to it. We don't think

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<v Speaker 1>of it as something that someone would say, put this

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<v Speaker 1>on your phone, you will get better. But we think

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<v Speaker 1>of it as an integral part in someone's journey when

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<v Speaker 1>they've made the decision I'm going to change my life,

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<v Speaker 1>I'm going to hit some fitness goals. Will be there

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<v Speaker 1>to help. Maybe that was the problem with my diet

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<v Speaker 1>app experiment. I didn't start out with a particular fitness goal.

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<v Speaker 1>I wasn't actually trying to change my body or my life,

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<v Speaker 1>and in fact another force was at work, won a

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<v Speaker 1>lot stronger than willpower or workouts. I was pregnant, and

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<v Speaker 1>so for the first time practically since puberty, my body

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<v Speaker 1>felt like it was careening out of my control. Low

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<v Speaker 1>carb diet hard to handle when you need to eat

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<v Speaker 1>toast practically as soon as you open your eyes in

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<v Speaker 1>the morning in order to settle your stomach, and I

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<v Speaker 1>knew I would have to gain weight, not maintain it,

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<v Speaker 1>let alone lose it. Still, I kept logging my meals

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<v Speaker 1>and my exercise. I started to read more about the

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<v Speaker 1>nutrients I would need for a healthy pregnancy, and I

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<v Speaker 1>started to get a little obsessed of about making sure

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<v Speaker 1>I logged them. When my fitness pal inexplicably didn't record

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<v Speaker 1>the calcium in my brand of yogurt, it felt like

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<v Speaker 1>a personal insult. I started keeping a very very close

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<v Speaker 1>eye on my protein intake, and I started worrying about

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<v Speaker 1>whether I was getting too much vitamin A, something that

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<v Speaker 1>would never have occurred to me before, from eating too

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<v Speaker 1>many a rugulas salads. I started to wonder whether I

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<v Speaker 1>was monitoring myself a little too much. Today we're being

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<v Speaker 1>reminded every single minute of how sub optimized we are

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<v Speaker 1>and what we should be doing in order to be

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<v Speaker 1>more optimized. That's Carl Staderstrom, an associate professor at Stockholm

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<v Speaker 1>Business School. He co wrote a book called The Wellness Syndrome,

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<v Speaker 1>in which he argued that the pressure to become ever

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<v Speaker 1>healthier is actually anything but healthy. For another project, he

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<v Speaker 1>also used himself as a guinea pig. So what I

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<v Speaker 1>did was that I was using an app to log

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<v Speaker 1>everything that I was eating. I was also using one

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<v Speaker 1>of these wearables of rest band that logged my sleeping

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<v Speaker 1>and logged the activity I was doing during the day.

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<v Speaker 1>And then I was spending all my days in the gym,

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<v Speaker 1>and I was over the course of that month gaining

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<v Speaker 1>something like eight kilos. And the month ended with me

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<v Speaker 1>participating in a weightlifting competition which I incidentally ended up

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<v Speaker 1>coming last in. Carl writes about our society's obsession with

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<v Speaker 1>wellness as being part of an individualistic culture where you

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<v Speaker 1>need to demonstrate that you're performing at your peak, where

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<v Speaker 1>there's a moral value linked with how your body looks,

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<v Speaker 1>and also where workers who spend their days emailing and

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<v Speaker 1>organizing seek satisfaction or at least a sense of having

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<v Speaker 1>something to show for their efforts from improving their bodies.

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<v Speaker 1>He says health apps are a lot like an idea

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<v Speaker 1>from Freud, where your conscience prodes you to do what

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<v Speaker 1>you know you should do but don't want to. So

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<v Speaker 1>it is using an app as this little angry man

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<v Speaker 1>sitting on your shoulder constantly telling you that what you

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<v Speaker 1>do is wrong and what you should be doing is

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<v Speaker 1>this or that. And I think it's says something about

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<v Speaker 1>how difficult it is for for all your humans have

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<v Speaker 1>probably always been to live the way that we are

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<v Speaker 1>supposed to be living. And I think to some extent,

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<v Speaker 1>the whole idea of being human is that we are imperfect.

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<v Speaker 1>There's no way of always being able to do everything

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<v Speaker 1>that we're supposed to be doing. But I think what's

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<v Speaker 1>different today than in the past, and the health apps

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<v Speaker 1>are a big part of this, is that we are

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<v Speaker 1>being reminded seven as we're not living up to that

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<v Speaker 1>idealized version of ourselves. Carl argues that this focus on

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<v Speaker 1>self optimization is part of a larger political development in

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<v Speaker 1>which health is viewed more as an individual concern and

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<v Speaker 1>less as a broader social good, and the more society

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<v Speaker 1>moves in that direction, the easier it becomes to demonize

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<v Speaker 1>and ridicule people who do not have the resources to

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<v Speaker 1>look after their own health. Talking to Carl made me

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<v Speaker 1>think about my own app experiments in a different way.

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<v Speaker 1>There I was obsessing about vitamin A and analyzing the

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<v Speaker 1>nutrition content of the free protein bars in the Bloomberg pantry.

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<v Speaker 1>The whole thing seemed so narcissistic. There was one time, though,

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<v Speaker 1>that an app did help me do something that's actually

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<v Speaker 1>objectively healthy. I quit smoking a couple of years ago.

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<v Speaker 1>As any former smoker would know, the way cigarettes fit

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<v Speaker 1>into your daily ritual is one of the things that

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<v Speaker 1>make it super hard to quit. I used to love

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<v Speaker 1>smoking in the late afternoon. It's a little moment to

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<v Speaker 1>rest my brain before the last few hours of my

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<v Speaker 1>work day. So once I quit, I started using a

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<v Speaker 1>meditation app called Headspace as a replacement. I didn't think

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<v Speaker 1>of Headspace at the time as a health app per se.

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<v Speaker 1>It has more than one million paying subscribers and offers

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<v Speaker 1>everything from a cat's and boats soundscape for falling asleep

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<v Speaker 1>to meditation prep for students who are taking exams. But

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<v Speaker 1>when I talked to the apps chief science officer Megan

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<v Speaker 1>Jones bell I found out that they actually do see

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<v Speaker 1>themselves that way. The company says there are sixty seven

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<v Speaker 1>randomized clinical trials being done on its app, including studies

0:14:54.080 --> 0:14:57.760
<v Speaker 1>on everything from quitting smoking to managing stress and pain.

0:14:58.680 --> 0:15:01.680
<v Speaker 1>There are a number of ways that people can use

0:15:01.720 --> 0:15:06.280
<v Speaker 1>meditation to improve their health and happiness, and that can

0:15:06.400 --> 0:15:08.760
<v Speaker 1>range from using it as we think about it as

0:15:08.840 --> 0:15:12.000
<v Speaker 1>kind of a vitamin, which means that you are um

0:15:12.080 --> 0:15:15.920
<v Speaker 1>using it more on a preventative health capacity, such as

0:15:16.040 --> 0:15:19.800
<v Speaker 1>trying to boost your resilience to stress, which is something

0:15:19.800 --> 0:15:22.480
<v Speaker 1>that we have researched in a number of our trials

0:15:22.520 --> 0:15:25.560
<v Speaker 1>and have a number of very rigorous studies underway looking

0:15:25.560 --> 0:15:28.360
<v Speaker 1>at how that actually has proven out in brain changes.

0:15:29.040 --> 0:15:31.680
<v Speaker 1>The company is also working on a separate version of

0:15:31.720 --> 0:15:35.120
<v Speaker 1>its app that doctors could prescribe to their patients like

0:15:35.200 --> 0:15:39.640
<v Speaker 1>a medicine. This is more complicated because Headspace needs to

0:15:39.680 --> 0:15:43.120
<v Speaker 1>figure out with the Food and Drug Administration how best

0:15:43.160 --> 0:15:45.880
<v Speaker 1>to test the new app and regulate it to make

0:15:45.920 --> 0:15:50.120
<v Speaker 1>sure it works. Headspace hasn't started these trials yet and

0:15:50.160 --> 0:15:52.120
<v Speaker 1>it could be a couple of years before the new

0:15:52.120 --> 0:15:56.440
<v Speaker 1>product is approved. I asked Megan why Headspace would spend

0:15:56.480 --> 0:16:00.480
<v Speaker 1>money in the meantime testing its consumer app too, when

0:16:00.480 --> 0:16:04.480
<v Speaker 1>there's no regulator demanding data. I think, because we're really

0:16:04.560 --> 0:16:08.880
<v Speaker 1>playing the long game here, our science strategy is not

0:16:09.120 --> 0:16:13.240
<v Speaker 1>unlike the way that we've approached redefining the brand of meditation.

0:16:13.360 --> 0:16:17.640
<v Speaker 1>You can think about headspaces origins and really changing the

0:16:17.720 --> 0:16:22.920
<v Speaker 1>cultural perception of meditation and mindfulness, and you know, we've

0:16:22.960 --> 0:16:25.760
<v Speaker 1>certainly lifted all ships in the process of doing that

0:16:25.840 --> 0:16:29.080
<v Speaker 1>and really helping create this market and moving it out

0:16:29.160 --> 0:16:32.240
<v Speaker 1>of this kind of more woo woo experience into something

0:16:32.280 --> 0:16:38.280
<v Speaker 1>that is very approachable for a diverse range of of consumers.

0:16:38.680 --> 0:16:41.440
<v Speaker 1>A few studies are also being done on headspaces big

0:16:41.480 --> 0:16:45.560
<v Speaker 1>competitor the app Calm, So when these trials read out,

0:16:45.880 --> 0:16:48.880
<v Speaker 1>assuming the results are published, we should get a better

0:16:48.920 --> 0:16:51.600
<v Speaker 1>idea if at least this particular corner of the app

0:16:51.640 --> 0:16:55.360
<v Speaker 1>market works. Some in the health apps industry think that

0:16:55.440 --> 0:16:59.280
<v Speaker 1>an evidence space will become more necessary across the market

0:16:59.280 --> 0:17:02.000
<v Speaker 1>as a whole, not just for apps that could be

0:17:02.000 --> 0:17:07.120
<v Speaker 1>prescribed as medicines. I talked to Carl Johann Hateroth, CEO

0:17:07.160 --> 0:17:10.040
<v Speaker 1>of sleep Cycle, the alarm clock app that got me

0:17:10.080 --> 0:17:13.600
<v Speaker 1>started on this project it's really really interesting for us.

0:17:14.840 --> 0:17:18.560
<v Speaker 1>I think the whole industry is heading in that direction.

0:17:19.119 --> 0:17:22.840
<v Speaker 1>I think this industry is going to be regulated in

0:17:22.880 --> 0:17:27.560
<v Speaker 1>some way the coming years. I don't know exactly how,

0:17:28.119 --> 0:17:32.800
<v Speaker 1>but I think it will. And I mean, we like that.

0:17:36.680 --> 0:17:40.800
<v Speaker 1>And now I have a confession to make. Like a

0:17:40.800 --> 0:17:43.800
<v Speaker 1>lot of health app users, I wound up using what

0:17:43.960 --> 0:17:48.359
<v Speaker 1>kept me entertained and dropping the rest. I'm still using

0:17:48.359 --> 0:17:51.199
<v Speaker 1>sleep Cycle, partly because I like to compete with my

0:17:51.280 --> 0:17:54.280
<v Speaker 1>husband to see who gets a better night's sleep, and

0:17:54.440 --> 0:17:57.080
<v Speaker 1>because I take a morbid interest in seeing how much

0:17:57.119 --> 0:17:59.159
<v Speaker 1>worse my sleep might get as I get more and

0:17:59.240 --> 0:18:03.679
<v Speaker 1>more pregnant. Well you know what I mean, bigger and bigger.

0:18:05.280 --> 0:18:09.400
<v Speaker 1>But my fitness pal was more complicated. The turning point

0:18:09.520 --> 0:18:11.879
<v Speaker 1>was around the time when I was moving from the

0:18:12.160 --> 0:18:15.359
<v Speaker 1>she ate too many burritos to the is that a

0:18:15.480 --> 0:18:19.119
<v Speaker 1>bump stage of pregnancy. I noticed that on the weekends

0:18:19.200 --> 0:18:22.040
<v Speaker 1>when I would skip the app, I felt so much

0:18:22.080 --> 0:18:25.679
<v Speaker 1>better about my food intake. And during the week when

0:18:25.720 --> 0:18:30.440
<v Speaker 1>I was worrying about protein and calcium and vitamins and calories,

0:18:30.960 --> 0:18:34.040
<v Speaker 1>I felt like I was going crazy. I would look

0:18:34.119 --> 0:18:37.680
<v Speaker 1>up online calculators to reassure myself that my weight gain

0:18:37.800 --> 0:18:41.719
<v Speaker 1>was within normal parameters, and then beat myself up for

0:18:41.760 --> 0:18:45.359
<v Speaker 1>not hitting a nutrient target even though I had exceeded

0:18:45.400 --> 0:18:49.880
<v Speaker 1>my calorie goal for the day. My husband Philip actually

0:18:49.880 --> 0:18:52.880
<v Speaker 1>started to worry about me. I mean, I wouldn't say

0:18:52.880 --> 0:18:54.760
<v Speaker 1>it was crazy. You used the worst crazy before. I

0:18:54.800 --> 0:18:58.800
<v Speaker 1>wouldn't say it was crazy, But definitely you were a

0:18:58.800 --> 0:19:03.360
<v Speaker 1>bit obsessed. I remember you always telling me like not

0:19:03.560 --> 0:19:09.159
<v Speaker 1>to worry so much about weight during pregnancy, and I

0:19:09.200 --> 0:19:12.520
<v Speaker 1>wonder whether some of the experience with this was just

0:19:12.600 --> 0:19:17.960
<v Speaker 1>tied together with that as well. That could definitely be

0:19:17.960 --> 0:19:20.159
<v Speaker 1>the case. I mean, I do remember that you asked

0:19:20.240 --> 0:19:23.040
<v Speaker 1>very often like, oh God, am I too big? Am

0:19:23.040 --> 0:19:26.040
<v Speaker 1>I gaining too much weight? And I then, I mean,

0:19:26.080 --> 0:19:29.720
<v Speaker 1>I even get angry about this question because it's not

0:19:29.840 --> 0:19:33.160
<v Speaker 1>a competition of like who gains more or who gains

0:19:33.240 --> 0:19:36.800
<v Speaker 1>less weight during pregnancy. Your body does. What your body

0:19:36.800 --> 0:19:39.840
<v Speaker 1>does in each pregnancy is difficult different. At some point

0:19:39.880 --> 0:19:42.399
<v Speaker 1>in time, I was afraid that you would, I don't know,

0:19:42.480 --> 0:19:45.960
<v Speaker 1>stop eating when you if you thought that you had

0:19:46.000 --> 0:19:49.680
<v Speaker 1>gained too much weight, which would maybe have been unhealthy

0:19:49.720 --> 0:19:53.040
<v Speaker 1>for you or the baby. And if an app makes

0:19:53.080 --> 0:19:55.480
<v Speaker 1>you even consider something like that, it's definitely not a

0:19:55.520 --> 0:19:59.040
<v Speaker 1>good app. After Philip told me that I quit using

0:19:59.080 --> 0:20:03.440
<v Speaker 1>the app. But not everybody is as neurotic as I am,

0:20:03.480 --> 0:20:06.359
<v Speaker 1>and with so little evidence about health apps and health,

0:20:06.880 --> 0:20:09.160
<v Speaker 1>I think the bottom line here is that you can

0:20:09.200 --> 0:20:12.280
<v Speaker 1>take what's good for you and just leave the rest behind,

0:20:13.160 --> 0:20:16.280
<v Speaker 1>and that sometimes the more you try to control things

0:20:16.800 --> 0:20:20.760
<v Speaker 1>to optimize yourself, as Carl would say, the more you

0:20:20.800 --> 0:20:39.280
<v Speaker 1>eventually realize that you just need to let go. And

0:20:39.359 --> 0:20:43.320
<v Speaker 1>that's it for this week's prognosis. Thanks for listening. Do

0:20:43.359 --> 0:20:45.080
<v Speaker 1>you have a story about health here in the US

0:20:45.400 --> 0:20:47.840
<v Speaker 1>or around the world we want to hear from you.

0:20:48.359 --> 0:20:51.720
<v Speaker 1>Find me on Twitter at bay Cortes or email m

0:20:51.760 --> 0:20:55.320
<v Speaker 1>Cortes a Bloomberg dot net. If you are a fan

0:20:55.400 --> 0:20:57.520
<v Speaker 1>of this episode, please take a minute to rate and

0:20:57.560 --> 0:21:00.440
<v Speaker 1>review us. It really helps new listeners in the show,

0:21:01.040 --> 0:21:04.359
<v Speaker 1>and don't forget to subscribe. This episode was produced by

0:21:04.400 --> 0:21:08.199
<v Speaker 1>Liz Smith and topor Foreheads. Our story editor was Rick

0:21:08.280 --> 0:21:12.959
<v Speaker 1>Shine Francesco Leavie as head of Bloomberg Podcasts. We'll be

0:21:12.960 --> 0:21:16.040
<v Speaker 1>back with our next episode on July four. See you then,