1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,000 Speaker 2: Sponsored by the United States Department of Homeland Security. 17 00:01:00,320 --> 00:01:02,959 Speaker 3: This is the first time that we've done open enrollment 18 00:01:03,280 --> 00:01:07,080 Speaker 3: in a couple of months. It's been a while for 19 00:01:07,160 --> 00:01:09,880 Speaker 3: anybody that's not familiar with opening roll and open enrollment. 20 00:01:10,040 --> 00:01:16,520 Speaker 3: We traditionally do this the last Wednesday of the month, 21 00:01:17,280 --> 00:01:20,800 Speaker 3: and this wasn't the last Wednesday of the month, but 22 00:01:20,840 --> 00:01:23,480 Speaker 3: we just kind of rescheduled a little bit. But it's 23 00:01:23,520 --> 00:01:28,720 Speaker 3: a window into eyl University. That was kind of the 24 00:01:28,760 --> 00:01:32,319 Speaker 3: whole premise of it was to kind of give people 25 00:01:32,400 --> 00:01:35,880 Speaker 3: an idea of what we have going on here at 26 00:01:36,000 --> 00:01:40,039 Speaker 3: EYL University. But you know, obviously we've been traveling, we've 27 00:01:40,040 --> 00:01:41,639 Speaker 3: been moving around, you've been doing a lot of stuff, 28 00:01:41,680 --> 00:01:44,880 Speaker 3: So we haven't actually been able to do one of 29 00:01:44,880 --> 00:01:47,640 Speaker 3: these on YouTube in a long period of time. But 30 00:01:47,880 --> 00:01:50,559 Speaker 3: I felt that, you know, now, it was a good 31 00:01:50,600 --> 00:01:56,400 Speaker 3: time to bring it back, and also it's perfect timing 32 00:01:56,960 --> 00:02:00,360 Speaker 3: with the relaunch of Eyo University, which will be talking 33 00:02:00,400 --> 00:02:03,880 Speaker 3: about in detail, but first one to kind of just 34 00:02:04,440 --> 00:02:07,120 Speaker 3: let you guys know what will be going on today 35 00:02:07,480 --> 00:02:10,760 Speaker 3: during this session. So we're gonna be talking about credit, 36 00:02:10,760 --> 00:02:13,720 Speaker 3: we're gonna be talking about business branding, and we're gonna 37 00:02:13,760 --> 00:02:16,920 Speaker 3: talking about real estate. We have some Esteam guests. We 38 00:02:16,960 --> 00:02:22,200 Speaker 3: have Dan Fleischman, we have Herman Dolfs, we have Matthew Garland, 39 00:02:22,880 --> 00:02:25,919 Speaker 3: and we're gonna be answering questions towards the end. We're 40 00:02:25,919 --> 00:02:29,440 Speaker 3: gonna you know, have Q and A so very educational 41 00:02:29,680 --> 00:02:35,280 Speaker 3: timely you know, webinar, I think because these are all 42 00:02:35,320 --> 00:02:40,720 Speaker 3: extremely important topics right now, but especially heading into twenty 43 00:02:40,760 --> 00:02:43,400 Speaker 3: twenty three. And this is where we're at right now, 44 00:02:43,440 --> 00:02:47,480 Speaker 3: so you know it's important for you guys to start 45 00:02:47,560 --> 00:02:52,200 Speaker 3: planning your next year because it's here pretty much. 46 00:02:52,360 --> 00:02:55,120 Speaker 4: Yeah, there's no time better than right now. I mean 47 00:02:55,160 --> 00:02:57,400 Speaker 4: it's the fourth quarter now with the first quarter is 48 00:02:57,400 --> 00:02:59,000 Speaker 4: how you want to set you a year on. And 49 00:02:59,280 --> 00:03:01,639 Speaker 4: when you got people talking about how to build business credit, 50 00:03:02,080 --> 00:03:05,040 Speaker 4: talking about how to build your brand from a marketing standpoint, 51 00:03:05,080 --> 00:03:08,080 Speaker 4: talking about real estate. I mean, these are these are 52 00:03:08,120 --> 00:03:11,240 Speaker 4: things that can change your life, right Like these aren't 53 00:03:11,240 --> 00:03:12,799 Speaker 4: this things that can change your day? This can change 54 00:03:12,800 --> 00:03:15,360 Speaker 4: your life, can change your family's life. And anytime you're 55 00:03:15,360 --> 00:03:18,520 Speaker 4: going to have people like this level of this cowboy expertise, man, 56 00:03:18,560 --> 00:03:20,280 Speaker 4: you got to take advantage of it. So shot everybody 57 00:03:20,320 --> 00:03:22,280 Speaker 4: that's in here. I see the earners of piling in. 58 00:03:22,280 --> 00:03:23,760 Speaker 4: Shot to everybody on the tube. This is going to 59 00:03:23,800 --> 00:03:25,560 Speaker 4: be one of them sessions. And I'm glad. I'm glad 60 00:03:25,639 --> 00:03:27,959 Speaker 4: we're back doing it. You know, I kind of miss 61 00:03:28,000 --> 00:03:30,560 Speaker 4: a little bit. I feel like that these these open enrollments, 62 00:03:30,560 --> 00:03:33,400 Speaker 4: which is jam packed with information people from the highest 63 00:03:33,480 --> 00:03:36,520 Speaker 4: level you know, in their in their fields. And uh, 64 00:03:36,760 --> 00:03:39,960 Speaker 4: tonight's no no exception. We got we got a jam 65 00:03:40,000 --> 00:03:41,880 Speaker 4: packed show. We might have a few surprises. We may 66 00:03:41,960 --> 00:03:44,200 Speaker 4: we'll see. You never know, you never know, you never 67 00:03:44,200 --> 00:03:44,720 Speaker 4: know who we know. 68 00:03:45,080 --> 00:03:47,360 Speaker 3: That's a fact. So all right, so let's get into this. 69 00:03:47,840 --> 00:03:50,680 Speaker 3: But first, before we start, I'll give you a rundown 70 00:03:50,680 --> 00:03:54,040 Speaker 3: of EYL You. Of course, if you're familiar with us, 71 00:03:54,040 --> 00:03:56,480 Speaker 3: you know that we do you know, the classes every week, 72 00:03:56,560 --> 00:03:58,880 Speaker 3: we do the financial planning calls with myself, we do 73 00:03:59,000 --> 00:04:02,560 Speaker 3: the book club that Troy, we do the MG the 74 00:04:02,600 --> 00:04:05,160 Speaker 3: mortgage Guys Home by his Blueprint, Volume one, Volume two, 75 00:04:05,400 --> 00:04:08,680 Speaker 3: real estate calls. But we're revamping it and we'll talk 76 00:04:08,680 --> 00:04:11,640 Speaker 3: about you know that a little later. But you know, 77 00:04:12,320 --> 00:04:16,320 Speaker 3: we see the landscape changing and we see our position 78 00:04:17,320 --> 00:04:21,120 Speaker 3: in leadership rising, so you know, we wanted to kind 79 00:04:21,120 --> 00:04:26,719 Speaker 3: of add a higher level of service, a higher level 80 00:04:26,920 --> 00:04:30,640 Speaker 3: of you know, curriculum, and make it more of a 81 00:04:30,680 --> 00:04:33,320 Speaker 3: structured organization. So we've been actually working on this for 82 00:04:33,360 --> 00:04:37,159 Speaker 3: six months and you know, just announced a few things 83 00:04:37,160 --> 00:04:40,000 Speaker 3: and we'll be announcing more things to come. But a 84 00:04:40,000 --> 00:04:42,479 Speaker 3: lot of exciting stuff happening. We're gonna be rolling out 85 00:04:43,600 --> 00:04:48,640 Speaker 3: live interactive courses, chapters across the United States and across 86 00:04:48,640 --> 00:04:53,400 Speaker 3: the world, like real graduations, private community events. So we 87 00:04:53,440 --> 00:04:55,920 Speaker 3: wanted to just double down. We already built the community, 88 00:04:56,440 --> 00:04:59,040 Speaker 3: but we wanted to see how we can actually take 89 00:04:59,040 --> 00:05:02,440 Speaker 3: it to the next level. Next level education. That's what 90 00:05:02,520 --> 00:05:04,360 Speaker 3: everything that we do is kind of like next level, right, 91 00:05:04,440 --> 00:05:07,599 Speaker 3: So it's like, Okay, we had to assess what was 92 00:05:07,640 --> 00:05:10,480 Speaker 3: going on and then see, okay, how can we ten 93 00:05:10,520 --> 00:05:13,479 Speaker 3: next this situation and make it, you know, one hundred 94 00:05:13,560 --> 00:05:18,080 Speaker 3: times more powerful. So we'll be announcing everything on Friday, 95 00:05:18,440 --> 00:05:22,080 Speaker 3: but in the meantime, you can text the word learn 96 00:05:22,600 --> 00:05:27,880 Speaker 3: l e a r N two four zero one two 97 00:05:28,040 --> 00:05:33,120 Speaker 3: three eight seven four seven nine to be added to 98 00:05:33,240 --> 00:05:35,720 Speaker 3: the wait list and you will get, you know, all 99 00:05:35,760 --> 00:05:38,640 Speaker 3: the updates and all the information once everything is announced. 100 00:05:38,680 --> 00:05:42,520 Speaker 3: So I'm gonna pin that in YouTube and once again 101 00:05:42,600 --> 00:05:48,120 Speaker 3: that is text the word learn two four zero one 102 00:05:48,480 --> 00:05:52,680 Speaker 3: two three eight seven four seven nine, and you will 103 00:05:52,720 --> 00:05:54,720 Speaker 3: be added to the wait list and you will get 104 00:05:54,760 --> 00:05:59,520 Speaker 3: all the updates and everything as you know, everything on rolls. 105 00:05:59,680 --> 00:06:01,800 Speaker 4: So I think that's one of the beautiful things right, like, 106 00:06:01,920 --> 00:06:05,320 Speaker 4: as we're doing this, we're realizing like we could be better, 107 00:06:05,920 --> 00:06:08,720 Speaker 4: and what better way to do it than show people like, yo, 108 00:06:08,760 --> 00:06:10,960 Speaker 4: we're going to get better. Here's how we're going to 109 00:06:11,000 --> 00:06:14,760 Speaker 4: do it. It's just one of those things that it's 110 00:06:14,760 --> 00:06:17,360 Speaker 4: happening in real time, just like everything we've done, it's 111 00:06:17,360 --> 00:06:19,200 Speaker 4: happened in real time. And like we've always said, like 112 00:06:19,200 --> 00:06:21,800 Speaker 4: anytime we do something, it's historic because it's never been 113 00:06:21,800 --> 00:06:25,960 Speaker 4: done before. So we built a community. Obviously, Uyo University 114 00:06:26,839 --> 00:06:30,800 Speaker 4: they started in twenty nineteen, in December twenty nineteen with 115 00:06:30,839 --> 00:06:33,839 Speaker 4: maybe like seventy people, and to see how fast it's grown, 116 00:06:33,920 --> 00:06:36,560 Speaker 4: it's like, great, this is great. How can we be better? 117 00:06:36,760 --> 00:06:38,920 Speaker 4: So we looked at the landscape and we said, all right, 118 00:06:39,360 --> 00:06:42,440 Speaker 4: like that piece over there, that piece is good, we 119 00:06:42,440 --> 00:06:46,719 Speaker 4: can add that. Let's make this the best educational experience, 120 00:06:46,800 --> 00:06:50,520 Speaker 4: the most expansive educational experience that is out there. And 121 00:06:50,600 --> 00:06:53,440 Speaker 4: so I'm so happy to show the earners and show 122 00:06:53,440 --> 00:06:56,080 Speaker 4: everybody what we got. Man, it's going to be a 123 00:06:56,240 --> 00:06:58,960 Speaker 4: historic day, historic weekend. 124 00:06:58,920 --> 00:07:04,719 Speaker 3: Or so probably. So so okay, let's bring Dan up 125 00:07:04,800 --> 00:07:05,280 Speaker 3: if we can. 126 00:07:05,560 --> 00:07:07,040 Speaker 4: Let's bring him up there. You go and see him 127 00:07:07,120 --> 00:07:11,240 Speaker 4: right there, perfect. He just raised it in made it 128 00:07:11,280 --> 00:07:11,880 Speaker 4: even easier. 129 00:07:12,760 --> 00:07:16,240 Speaker 3: Yes, Yes, very excited to have this conversation to start 130 00:07:16,320 --> 00:07:20,160 Speaker 3: it off. Hey, what's going on? 131 00:07:20,320 --> 00:07:20,880 Speaker 4: How's it going? 132 00:07:21,880 --> 00:07:23,080 Speaker 3: Good? Good? 133 00:07:22,760 --> 00:07:26,320 Speaker 5: Are just happy to be here? Really impressive to you guys, 134 00:07:26,360 --> 00:07:27,960 Speaker 5: been watching you for years. I'm happy to be here. 135 00:07:29,000 --> 00:07:31,960 Speaker 3: Appreciate that. Thank you, thank you, thank you. So if 136 00:07:32,000 --> 00:07:36,160 Speaker 3: anybody that is not familiar with Dan, I'll give his rundown. 137 00:07:37,320 --> 00:07:42,040 Speaker 3: He is the youngest founder of a publicly traded company 138 00:07:42,120 --> 00:07:44,400 Speaker 3: in history. Could probably just stop there. 139 00:07:44,600 --> 00:07:45,400 Speaker 4: Keyword history. 140 00:07:45,440 --> 00:07:49,120 Speaker 3: That's extremely impressive. That means like ever, that's extremely impressive. 141 00:07:49,200 --> 00:07:54,040 Speaker 3: Feet After licensing his apparel for nine point five million 142 00:07:54,080 --> 00:07:56,760 Speaker 3: dollars at the age of nineteen, he went on a 143 00:07:56,840 --> 00:08:01,360 Speaker 3: scale and energy drinks product into fifty five and retail stores. 144 00:08:01,800 --> 00:08:05,040 Speaker 3: Over the years, he's launched one of the top five 145 00:08:05,200 --> 00:08:10,080 Speaker 3: online poker sites globally, has thrown forty nine elevator night events, 146 00:08:10,160 --> 00:08:14,920 Speaker 3: co founded one hundred million Mastermind experience, spoken at over 147 00:08:15,320 --> 00:08:18,960 Speaker 3: two hundred and fifty business events. Angel invested in forty 148 00:08:19,000 --> 00:08:22,679 Speaker 3: three companies, and his agency has spent over sixty million 149 00:08:22,720 --> 00:08:28,240 Speaker 3: dollars with social media influencers, fashion brands, film studios, mobile apps, 150 00:08:28,280 --> 00:08:32,160 Speaker 3: and consumer products, and just the mastermind when it comes 151 00:08:32,200 --> 00:08:36,800 Speaker 3: to business, business branding and the new age of business 152 00:08:36,880 --> 00:08:39,520 Speaker 3: that we're in right now, when it comes to social 153 00:08:39,559 --> 00:08:44,720 Speaker 3: media influencers and what we're on now, YouTube, TikTok, different 154 00:08:44,720 --> 00:08:47,679 Speaker 3: things of that nature. Is extremely important. And Dan has 155 00:08:47,720 --> 00:08:50,240 Speaker 3: been a mastermind and somebody that a lot of our 156 00:08:50,280 --> 00:08:54,199 Speaker 3: friends have built relationships with and they all speak extremely 157 00:08:54,240 --> 00:08:56,959 Speaker 3: highly of him. So first and foremost, thank you for 158 00:08:57,040 --> 00:08:57,360 Speaker 3: joining us. 159 00:08:57,360 --> 00:08:59,240 Speaker 5: Appreciate it, pleasure, thanks for having me. 160 00:09:00,440 --> 00:09:01,320 Speaker 4: Do we miss anything. 161 00:09:03,400 --> 00:09:05,480 Speaker 5: My charity for the homeless, We've been doing it for 162 00:09:05,520 --> 00:09:07,640 Speaker 5: eleven years. We make backpacks for the homeless with one 163 00:09:07,679 --> 00:09:09,000 Speaker 5: hundred fifty items inside. 164 00:09:10,840 --> 00:09:14,719 Speaker 6: That's my real one, very important I say it this time. Yeah, 165 00:09:14,720 --> 00:09:18,719 Speaker 6: absolutely all right, So let's let's start this off. So 166 00:09:19,080 --> 00:09:21,679 Speaker 6: I would like to talk to you about, you know, branding. 167 00:09:21,720 --> 00:09:25,440 Speaker 6: Business branding is extremely important, but let's start off with 168 00:09:25,520 --> 00:09:27,959 Speaker 6: something that you know, I'm very passionate about when it 169 00:09:28,000 --> 00:09:31,680 Speaker 6: comes to content creation. And you know, I saw a 170 00:09:31,720 --> 00:09:34,199 Speaker 6: post where you talked about, you know, the best things 171 00:09:34,640 --> 00:09:35,400 Speaker 6: online of free. 172 00:09:35,440 --> 00:09:36,959 Speaker 3: Like they say the best things in life are free. 173 00:09:37,280 --> 00:09:39,800 Speaker 3: The best things online is free, like you can scale 174 00:09:39,800 --> 00:09:43,720 Speaker 3: your business and grow it organically and you really don't 175 00:09:43,760 --> 00:09:46,800 Speaker 3: have to have a budget. So this is extremely important conversation. 176 00:09:46,840 --> 00:09:47,839 Speaker 3: So can you talk about that? 177 00:09:48,640 --> 00:09:51,320 Speaker 5: Yep. So the hard part for most people on social 178 00:09:51,360 --> 00:09:53,320 Speaker 5: media is that they have these things in their mind 179 00:09:53,360 --> 00:09:54,920 Speaker 5: of why they can't do it, or why they don't 180 00:09:54,920 --> 00:09:57,040 Speaker 5: want to do it, or why it's scary, like I'm 181 00:09:57,040 --> 00:09:59,480 Speaker 5: not gonna do TikTok, so I gotta dance around. I 182 00:09:59,520 --> 00:10:01,400 Speaker 5: only do this videos. I don't dance around on TikTok, 183 00:10:01,400 --> 00:10:04,640 Speaker 5: and I get lots of views. You can too. They're like, oh, 184 00:10:04,679 --> 00:10:06,240 Speaker 5: I don't want to tweet. I don't know if anybody's 185 00:10:06,240 --> 00:10:09,040 Speaker 5: gonna listen. People go viral with four hundred followers and 186 00:10:09,040 --> 00:10:11,199 Speaker 5: get millions of views off of Twitter. Because of the 187 00:10:11,240 --> 00:10:14,000 Speaker 5: way the reality works on Twitter, people get like, I 188 00:10:14,000 --> 00:10:15,480 Speaker 5: don't want to do Facebook because I don't want to 189 00:10:15,480 --> 00:10:18,520 Speaker 5: see my aunts and uncle argue about politics. You don't 190 00:10:18,520 --> 00:10:20,240 Speaker 5: have to use it as social media. You can just 191 00:10:20,320 --> 00:10:22,280 Speaker 5: use it as media. You don't have to do the 192 00:10:22,280 --> 00:10:23,520 Speaker 5: social part if you don't want to. If you don't 193 00:10:23,559 --> 00:10:25,760 Speaker 5: like Facebook, don't do it. You don't like TikTok. You 194 00:10:25,800 --> 00:10:27,679 Speaker 5: don't have to use it for the social element, but 195 00:10:27,720 --> 00:10:29,800 Speaker 5: you do need to use it for media because you 196 00:10:29,880 --> 00:10:31,840 Speaker 5: have a personal brand, whether you like it or not. 197 00:10:32,320 --> 00:10:34,840 Speaker 5: Your friends from high school think about you, your coworkers 198 00:10:34,840 --> 00:10:37,200 Speaker 5: think about you, the people in your neighborhood think about you. 199 00:10:37,440 --> 00:10:39,000 Speaker 5: People interact with you, and they think about you, and 200 00:10:39,040 --> 00:10:40,920 Speaker 5: you have a personal brand. It's up to you to 201 00:10:40,960 --> 00:10:42,880 Speaker 5: decide if you're going to tell your story or let 202 00:10:42,920 --> 00:10:45,400 Speaker 5: them gossip and have rumors and think about you without 203 00:10:45,440 --> 00:10:47,680 Speaker 5: you telling your story. And so for me, the reason 204 00:10:47,679 --> 00:10:50,280 Speaker 5: that I'm so passionate about social media is that I've 205 00:10:50,280 --> 00:10:52,640 Speaker 5: watched it change so many people's lives, and I watched 206 00:10:52,640 --> 00:10:55,560 Speaker 5: people make money, make careers, make babies, like a lot 207 00:10:55,559 --> 00:10:58,959 Speaker 5: of things happen when you create social media content and 208 00:10:59,000 --> 00:11:03,679 Speaker 5: it's free. Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, YouTube, every 209 00:11:03,720 --> 00:11:05,840 Speaker 5: single one of those platforms is free. So there's no 210 00:11:05,880 --> 00:11:08,319 Speaker 5: excuse about the budget part because it's free. You already 211 00:11:08,360 --> 00:11:10,560 Speaker 5: have a fancy phone because you're watching right now on 212 00:11:10,559 --> 00:11:13,040 Speaker 5: a laptop or an iPhone or an Android, so you 213 00:11:13,080 --> 00:11:15,240 Speaker 5: already have a really fancy phone and really fancy camera. 214 00:11:15,520 --> 00:11:17,360 Speaker 5: So everything that you need to make social media is 215 00:11:17,360 --> 00:11:20,679 Speaker 5: completely free. 216 00:11:20,920 --> 00:11:23,960 Speaker 4: That's important. Can you talk about the importance of where 217 00:11:23,960 --> 00:11:26,000 Speaker 4: you're placing the content. I know you said that. You 218 00:11:26,000 --> 00:11:30,439 Speaker 4: know I'd rather have two thousand hits on LinkedIn rather 219 00:11:30,480 --> 00:11:33,240 Speaker 4: than twenty thousand views on Instagram. Having the importance of 220 00:11:33,280 --> 00:11:35,720 Speaker 4: where you're placing the content and the value add of 221 00:11:35,800 --> 00:11:37,360 Speaker 4: each one of those yep. 222 00:11:37,760 --> 00:11:40,480 Speaker 5: So depending on your career, passion, or hobby, there's going 223 00:11:40,520 --> 00:11:43,559 Speaker 5: to be different platforms for you. LinkedIn is very very 224 00:11:43,559 --> 00:11:46,240 Speaker 5: business focused, which is why it's the best platform when 225 00:11:46,240 --> 00:11:48,920 Speaker 5: you're trying to be a real estate agent, an investor, 226 00:11:49,600 --> 00:11:51,640 Speaker 5: and accountant, you're looking for a job, you're trying to 227 00:11:51,679 --> 00:11:54,679 Speaker 5: hire people. LinkedIn is the best platform for that. But 228 00:11:54,720 --> 00:11:56,560 Speaker 5: at night might not be the platform you make your 229 00:11:56,559 --> 00:12:00,359 Speaker 5: content for. Most people make their content for Instagram or facepook. 230 00:12:01,200 --> 00:12:03,320 Speaker 5: What you can do is then repurpose that exact same 231 00:12:03,360 --> 00:12:07,720 Speaker 5: content on LinkedIn, on TikTok, on Facebook, et cetera. So 232 00:12:07,720 --> 00:12:09,760 Speaker 5: you're gonna make your content for a platform that you're 233 00:12:09,800 --> 00:12:12,480 Speaker 5: comfortable with, which is usually Instagram or Facebook, and then 234 00:12:12,559 --> 00:12:16,000 Speaker 5: repurpose that exact same content on the other platforms. What 235 00:12:16,080 --> 00:12:18,120 Speaker 5: you're not gonna do is don't post about your dogs 236 00:12:18,160 --> 00:12:20,720 Speaker 5: on LinkedIn. You're not gonna post about kids on LinkedIn. 237 00:12:21,000 --> 00:12:24,559 Speaker 5: That's more for Facebook, Instagram, and TikTok and Twitter. LinkedIn 238 00:12:24,600 --> 00:12:27,079 Speaker 5: is going to be very business career focus. But all 239 00:12:27,080 --> 00:12:30,560 Speaker 5: the other platforms, Facebook, Instagram, and TikTok, you can post 240 00:12:30,559 --> 00:12:32,800 Speaker 5: the exact same content on all those platforms and then 241 00:12:32,880 --> 00:12:34,679 Speaker 5: use your business content on LinkedIn. 242 00:12:36,840 --> 00:12:41,120 Speaker 3: So I want to talk about, you know, building relationships. 243 00:12:41,160 --> 00:12:45,400 Speaker 3: I know you worked with the Kardashians, right, yep. So 244 00:12:46,120 --> 00:12:48,000 Speaker 3: how did that go? What's the story behind that? 245 00:12:48,960 --> 00:12:50,840 Speaker 5: So that started back in the Fashion Nova days, when 246 00:12:50,840 --> 00:12:54,040 Speaker 5: fashion was first getting started. I was driving to Kylie's 247 00:12:54,040 --> 00:12:56,319 Speaker 5: house and driving to Kim's house and dropping off dresses 248 00:12:56,400 --> 00:12:59,880 Speaker 5: and cashiers, check or wire transfer, whatever it was back then, 249 00:13:01,160 --> 00:13:04,359 Speaker 5: to do posts. And then fifty I was doing their campaigns. 250 00:13:04,559 --> 00:13:06,480 Speaker 5: They were spending six figures a month with me, sometimes 251 00:13:06,520 --> 00:13:07,520 Speaker 5: millions dollars a month with me. 252 00:13:07,840 --> 00:13:08,200 Speaker 4: Same thing. 253 00:13:08,240 --> 00:13:10,200 Speaker 5: I go over to Kylie's house, go over to Kim's house, 254 00:13:10,480 --> 00:13:13,559 Speaker 5: drop off fifty, explain what I wanted for the posts, 255 00:13:13,960 --> 00:13:16,560 Speaker 5: and from there I was doing Black China, Scott, Disick, 256 00:13:16,679 --> 00:13:19,400 Speaker 5: amber Rose, all the different characters on social media. When 257 00:13:19,400 --> 00:13:22,280 Speaker 5: it was first getting started. You know, they only had 258 00:13:22,320 --> 00:13:24,360 Speaker 5: five hundred thousand fowers than a million, than two million, 259 00:13:24,440 --> 00:13:26,600 Speaker 5: ten million. They didn't have hundreds of millions of followers 260 00:13:26,640 --> 00:13:29,559 Speaker 5: like now, and so watching the evolution of it has 261 00:13:29,559 --> 00:13:32,360 Speaker 5: been fascinating to see the fashion of as the fifties 262 00:13:32,880 --> 00:13:35,200 Speaker 5: pretty little thing, all these different brands that have scaled 263 00:13:35,240 --> 00:13:37,680 Speaker 5: from social media, but it all really started back in 264 00:13:37,720 --> 00:13:39,720 Speaker 5: the fashion of the fifteen days. 265 00:13:40,480 --> 00:13:43,640 Speaker 3: Okay, so my follow up question for that is, but 266 00:13:43,720 --> 00:13:46,640 Speaker 3: people that's looking to work with influencers, now, what advice 267 00:13:46,679 --> 00:13:50,280 Speaker 3: would you give them to, you know, start working, like 268 00:13:50,320 --> 00:13:52,160 Speaker 3: if they have a clothing brand or if they are 269 00:13:52,240 --> 00:13:54,520 Speaker 3: a trainer, what advice would you give people that's looking 270 00:13:54,520 --> 00:13:55,800 Speaker 3: to work with influencers. 271 00:13:55,960 --> 00:13:58,560 Speaker 5: Absolutely, it's never been easier to get connected with an 272 00:13:58,600 --> 00:14:01,240 Speaker 5: influencer because you can just slide their dms, they have 273 00:14:01,320 --> 00:14:03,520 Speaker 5: their email addresses and most of the time in their bios, 274 00:14:03,840 --> 00:14:06,040 Speaker 5: and you can also go to platforms where they're not 275 00:14:06,080 --> 00:14:08,120 Speaker 5: as big. So let's say they're on Instagram and they 276 00:14:08,160 --> 00:14:10,880 Speaker 5: got three million followers, they might not see your DMS, 277 00:14:11,400 --> 00:14:14,320 Speaker 5: But on Facebook or Twitter or LinkedIn, they might only 278 00:14:14,360 --> 00:14:16,680 Speaker 5: have four thousand followers or fifty thousan followers, one hundred 279 00:14:16,679 --> 00:14:18,959 Speaker 5: thousand followers, et cetera. So it's easier to connect with 280 00:14:19,000 --> 00:14:21,920 Speaker 5: them not on their main platform by dming or emailing 281 00:14:21,920 --> 00:14:25,440 Speaker 5: them on a different platform. Also, be really clear with 282 00:14:25,480 --> 00:14:27,120 Speaker 5: what you want to offer. So if you're saying I 283 00:14:27,120 --> 00:14:28,920 Speaker 5: want to give you free clothes, or I want to 284 00:14:28,920 --> 00:14:30,520 Speaker 5: pay you two hundred bucks or five hundred bucks or 285 00:14:30,520 --> 00:14:32,200 Speaker 5: a thousand bucks or whatever you want to pay for 286 00:14:32,280 --> 00:14:35,520 Speaker 5: the posts, make that clear in the first five words 287 00:14:35,520 --> 00:14:37,680 Speaker 5: of your message so that they open up your message. 288 00:14:37,800 --> 00:14:40,800 Speaker 5: This is really important. Don't say Hi, how are you doing, 289 00:14:40,920 --> 00:14:42,560 Speaker 5: and then say I want to pay you five hundred bucks, 290 00:14:42,880 --> 00:14:45,800 Speaker 5: because what will happen is if I'm Amber Rose or 291 00:14:45,840 --> 00:14:48,880 Speaker 5: I'm Taiga and I'm looking at your DM that came in, 292 00:14:49,040 --> 00:14:50,640 Speaker 5: I'm going to see, Hi, how are you doing. I've 293 00:14:50,680 --> 00:14:52,280 Speaker 5: got thousands of those, so I'm not even going to 294 00:14:52,320 --> 00:14:54,280 Speaker 5: open it if I'm the influencer. Does that make sense? 295 00:14:54,400 --> 00:14:56,320 Speaker 5: So it's important in the very first few words to 296 00:14:56,360 --> 00:15:00,600 Speaker 5: say paid posts, free clothes. Start off with exactly what 297 00:15:00,640 --> 00:15:02,680 Speaker 5: you want to offer in the first five words so 298 00:15:02,720 --> 00:15:03,560 Speaker 5: that they can see it. 299 00:15:04,760 --> 00:15:07,560 Speaker 4: Yeah, that makes perfect sense. That happens a lot if 300 00:15:07,560 --> 00:15:10,360 Speaker 4: I look at my dms and somebody says, hey, mister millions, 301 00:15:10,360 --> 00:15:12,280 Speaker 4: I'm always looking because I feel like there's a student 302 00:15:12,360 --> 00:15:14,600 Speaker 4: from my past that's reaching out to me. So that's 303 00:15:14,680 --> 00:15:17,280 Speaker 4: very important. I want to talk about the consistency right 304 00:15:17,320 --> 00:15:21,920 Speaker 4: as your network and you're gaining obviously clients, you have 305 00:15:22,000 --> 00:15:23,880 Speaker 4: to be consistent with what you're putting up at. What's 306 00:15:23,880 --> 00:15:26,560 Speaker 4: the strategic plan that you have or does it change 307 00:15:26,880 --> 00:15:29,480 Speaker 4: based on clients' needs? Yep. 308 00:15:29,760 --> 00:15:33,200 Speaker 5: So what's interesting for our agency? For example, we paid 309 00:15:33,280 --> 00:15:36,080 Speaker 5: three five hundred influencers just this year, so thirty five 310 00:15:36,160 --> 00:15:39,640 Speaker 5: hundred separate w NI influencers. And if you understand influencers, 311 00:15:40,320 --> 00:15:42,280 Speaker 5: that's like chasing cats, like to try to get them 312 00:15:42,280 --> 00:15:43,920 Speaker 5: to fill out a W nine form. It's not easy 313 00:15:43,920 --> 00:15:47,560 Speaker 5: in the influencer space. That happened because of the consistencies. 314 00:15:47,640 --> 00:15:50,560 Speaker 5: For the last nine years, I have no long term contracts. 315 00:15:50,840 --> 00:15:52,760 Speaker 5: I do all the TV shows for BT for the 316 00:15:52,800 --> 00:15:55,040 Speaker 5: last four years. I do everything for Oracle for the 317 00:15:55,080 --> 00:15:57,640 Speaker 5: last five years. All my clients are four years, five years, 318 00:15:57,720 --> 00:16:00,920 Speaker 5: six years, nine years, et cetera. From consistency, not from 319 00:16:00,920 --> 00:16:02,680 Speaker 5: them being locked into contracts. I don't even have a 320 00:16:02,760 --> 00:16:06,000 Speaker 5: lunch term contract. The way I do it is everything 321 00:16:06,040 --> 00:16:09,520 Speaker 5: I say, I underpromise and I over deliver. And by 322 00:16:09,520 --> 00:16:12,160 Speaker 5: doing that, even if it's just a little bit If 323 00:16:12,200 --> 00:16:14,720 Speaker 5: I do that, the clients are gonna reorder over and 324 00:16:14,760 --> 00:16:16,840 Speaker 5: over and over. And that's what my whole life's been like, 325 00:16:16,920 --> 00:16:18,560 Speaker 5: is that I always say, hey, you know what, we're 326 00:16:18,560 --> 00:16:21,320 Speaker 5: gonna get you one million views. If we get them 327 00:16:21,800 --> 00:16:24,600 Speaker 5: one point nine million, what's gonna happen. They're gonna reorder, right. 328 00:16:24,960 --> 00:16:26,880 Speaker 5: But what if I over exaggerate and say, you know what, 329 00:16:26,880 --> 00:16:29,240 Speaker 5: I'm gonna get you two point five million views and 330 00:16:29,240 --> 00:16:31,720 Speaker 5: then I get them one point nine I'm a failure, right, 331 00:16:31,720 --> 00:16:34,800 Speaker 5: They're gonna fire me. And so I always underestimate what 332 00:16:34,840 --> 00:16:37,040 Speaker 5: I'm gonna do for them and don't ever say, like, 333 00:16:37,200 --> 00:16:39,840 Speaker 5: I'm gonna get you fifty posts and then get them 334 00:16:40,280 --> 00:16:42,720 Speaker 5: forty five. They'll hate me. If I say I'm gonna 335 00:16:42,720 --> 00:16:44,320 Speaker 5: get you thirty posts and get you in forty five, 336 00:16:44,760 --> 00:16:47,720 Speaker 5: I fifty percent over delivered. And so I'm not gonna 337 00:16:47,880 --> 00:16:50,480 Speaker 5: lose a client by saying something that's a realistic number 338 00:16:50,520 --> 00:16:52,840 Speaker 5: and then overperforming. A lot of times people say I'm 339 00:16:52,840 --> 00:16:55,080 Speaker 5: gonna get you one hundred different posts and I'm gonna 340 00:16:55,080 --> 00:16:57,920 Speaker 5: get you one hundred million views. Why would you You 341 00:16:57,960 --> 00:16:59,640 Speaker 5: don't have to do that, you don't have to exaggerate. 342 00:17:00,120 --> 00:17:02,880 Speaker 5: I'm really big on underpromising and over delivering. 343 00:17:04,359 --> 00:17:06,800 Speaker 3: Yeah, that's extremely important. And I learned that, you know, 344 00:17:06,960 --> 00:17:09,399 Speaker 3: I used to be in financial services, and it's like 345 00:17:09,520 --> 00:17:13,199 Speaker 3: as an advisor, like you might tell somebody, you know, 346 00:17:13,240 --> 00:17:15,600 Speaker 3: you can expect a six percent rate of return over 347 00:17:15,640 --> 00:17:17,800 Speaker 3: the course of a couple of years, and then if 348 00:17:17,800 --> 00:17:20,280 Speaker 3: they get a twelve percent rate of return, then they're 349 00:17:20,320 --> 00:17:23,159 Speaker 3: looking at you like, you know, you're a hero. But 350 00:17:23,440 --> 00:17:25,119 Speaker 3: if you told them that you're going to get an 351 00:17:25,119 --> 00:17:27,760 Speaker 3: eighteen percent rate of return, even if they get fifteen 352 00:17:27,760 --> 00:17:30,560 Speaker 3: percent rate of return, which actually leads the market, they're 353 00:17:30,560 --> 00:17:34,440 Speaker 3: disappointed because the expectations that you set early on were 354 00:17:34,440 --> 00:17:37,480 Speaker 3: too high. That's an extremely valuable lesson. You have to 355 00:17:37,760 --> 00:17:42,760 Speaker 3: know how to set not even realistic expectations, a little lower, yeah, 356 00:17:42,760 --> 00:17:46,560 Speaker 3: than realistic expectations, so you can over deliver and now 357 00:17:46,680 --> 00:17:50,440 Speaker 3: psychologically you look like a champion as opposed to somebody 358 00:17:50,440 --> 00:17:52,359 Speaker 3: that didn't hit the benchmark in. 359 00:17:52,280 --> 00:17:54,000 Speaker 5: All aspects of life. Imagine you tell your wife, I'm 360 00:17:54,000 --> 00:17:55,439 Speaker 5: gonna be home at nine o'clock and you get there 361 00:17:55,440 --> 00:17:57,840 Speaker 5: at nine to twenty five. You're in trouble, right, you 362 00:17:57,880 --> 00:17:59,359 Speaker 5: say I'm gonna get there at ten o'clock. Get their 363 00:17:59,400 --> 00:18:01,320 Speaker 5: nine twenty five. You're here out. 364 00:18:02,359 --> 00:18:04,280 Speaker 4: I missed you so much, honey, I came home early. 365 00:18:06,520 --> 00:18:10,400 Speaker 3: I want to I want to talk about branching out right. 366 00:18:10,440 --> 00:18:13,720 Speaker 3: So it's like you have multiple streams of income. And 367 00:18:13,760 --> 00:18:15,600 Speaker 3: this is something that a lot of entrepreneurs struggle with 368 00:18:15,720 --> 00:18:18,399 Speaker 3: as well, where they always hear that they're saying you 369 00:18:18,440 --> 00:18:20,280 Speaker 3: need seven streams of income, and I always say, like, 370 00:18:20,520 --> 00:18:23,160 Speaker 3: it's not necessarily that you need seven stream seven different 371 00:18:23,160 --> 00:18:26,080 Speaker 3: businesses or seven different jobs. You just need to perfect 372 00:18:26,359 --> 00:18:29,159 Speaker 3: one thing really well and then you'll have spin offs 373 00:18:29,480 --> 00:18:33,200 Speaker 3: off of that one thing. So like a restaurant, right, 374 00:18:33,280 --> 00:18:37,560 Speaker 3: Like a restaurant owner can now you know, write a cookbook. 375 00:18:37,640 --> 00:18:41,159 Speaker 3: A restaurant owner can now you know, be a private chef, 376 00:18:41,200 --> 00:18:44,439 Speaker 3: they can coach, they can consult other restaurants. So you 377 00:18:44,480 --> 00:18:48,000 Speaker 3: can create a whole ecosystem of revenue streams based off 378 00:18:48,000 --> 00:18:50,919 Speaker 3: of one level of expertise. So how have you been 379 00:18:50,960 --> 00:18:54,080 Speaker 3: able to to kind of, you know, diversify your business 380 00:18:54,080 --> 00:18:57,200 Speaker 3: model by doing multiple different things off of your core 381 00:18:57,960 --> 00:18:59,439 Speaker 3: principle of business. 382 00:19:00,040 --> 00:19:03,160 Speaker 5: So my core businesses Elevator Studios, that's my social media agency. 383 00:19:03,359 --> 00:19:04,800 Speaker 5: I've done it for niney years. I'm gonna do it 384 00:19:04,880 --> 00:19:06,600 Speaker 5: for many many years. I'm never going to sell it 385 00:19:06,640 --> 00:19:08,600 Speaker 5: because you can't sell agency. You only get a one 386 00:19:08,680 --> 00:19:10,840 Speaker 5: x multiple yearsly on agencies. So I'm never going to 387 00:19:10,840 --> 00:19:13,119 Speaker 5: exit my agency. I use it for leverage to do 388 00:19:13,160 --> 00:19:16,440 Speaker 5: exactly what you just said. I now have Elevator Rolling Fund, 389 00:19:16,560 --> 00:19:19,200 Speaker 5: which is my hedge fund. I have Elevator Syndicate, which 390 00:19:19,200 --> 00:19:21,680 Speaker 5: is eight hundred and forty six investors in my syndicate group, 391 00:19:21,880 --> 00:19:23,760 Speaker 5: so I get twenty percent of fees when I invest 392 00:19:23,800 --> 00:19:26,400 Speaker 5: into deals. We did forty one million dollars in investments 393 00:19:26,760 --> 00:19:29,200 Speaker 5: just this year. So I'm using my social media agency 394 00:19:29,200 --> 00:19:32,679 Speaker 5: as my leverage point to pay influencers to build the brand, 395 00:19:32,840 --> 00:19:36,440 Speaker 5: get connections with brands. Relationships make influencers happy because I'm 396 00:19:36,440 --> 00:19:38,399 Speaker 5: paying them for stuff. And then when I invest in 397 00:19:38,520 --> 00:19:41,119 Speaker 5: the companies, I now have favors, right because I in 398 00:19:41,119 --> 00:19:43,120 Speaker 5: mess in this company, I say, hey, I made you 399 00:19:43,200 --> 00:19:45,480 Speaker 5: one hundred grand the last four months on social media. 400 00:19:45,720 --> 00:19:48,480 Speaker 5: Will you post about this drink or this food, or 401 00:19:48,520 --> 00:19:50,600 Speaker 5: this skateboard or this brand or this bike or this 402 00:19:50,640 --> 00:19:52,640 Speaker 5: restaurant whatever, And they're happy to do it because I've 403 00:19:52,640 --> 00:19:54,600 Speaker 5: helped make them money. And so I use my core 404 00:19:54,720 --> 00:19:57,000 Speaker 5: business exactly like you said. And then I branch out 405 00:19:57,000 --> 00:19:59,640 Speaker 5: where I'm speaking at events. I throw Elevator Nights, which 406 00:19:59,640 --> 00:20:01,280 Speaker 5: is my fe event. I don't make money from that, 407 00:20:01,320 --> 00:20:03,959 Speaker 5: but it's my free event that I bring in three 408 00:20:04,040 --> 00:20:06,119 Speaker 5: hundred and one thousand guests at each event. But all 409 00:20:06,200 --> 00:20:09,040 Speaker 5: these things build relationship, some of them build income, but 410 00:20:09,119 --> 00:20:11,040 Speaker 5: all of it comes from the stem of this is 411 00:20:11,080 --> 00:20:13,360 Speaker 5: my core business. I do social media posts. I've done 412 00:20:13,359 --> 00:20:15,720 Speaker 5: one hundred and ten thousand paint posts. That's my day job. 413 00:20:15,760 --> 00:20:19,040 Speaker 4: That's my core earners, What's up? You ever walk into 414 00:20:19,080 --> 00:20:22,400 Speaker 4: a small business and everything just works like the checkout 415 00:20:22,480 --> 00:20:26,080 Speaker 4: is fast, the receipts are digital, tipping is a breeze, 416 00:20:26,400 --> 00:20:28,560 Speaker 4: and you're out the door before the line even builds 417 00:20:28,880 --> 00:20:33,159 Speaker 4: Odds are they're using Square. We love supporting businesses that 418 00:20:33,240 --> 00:20:35,880 Speaker 4: run on Square because it just feels seamless. Whether it's 419 00:20:35,920 --> 00:20:38,920 Speaker 4: a local coffee shop, a vendor at a pop up market, 420 00:20:39,119 --> 00:20:41,959 Speaker 4: or even one of our merch partners. Square makes it 421 00:20:42,119 --> 00:20:45,480 Speaker 4: easy for them to take payments, manage inventory, and run 422 00:20:45,520 --> 00:20:49,520 Speaker 4: their business with confidence, all from one simple system. If 423 00:20:49,560 --> 00:20:52,399 Speaker 4: you're a business owner or even just thinking about launching 424 00:20:52,440 --> 00:20:55,440 Speaker 4: something soon, Square is hands down one of the best 425 00:20:55,440 --> 00:20:58,600 Speaker 4: tools out there to help you start, run and grow. 426 00:20:58,880 --> 00:21:01,880 Speaker 4: It's not just about payment, It's about giving you time 427 00:21:02,000 --> 00:21:04,920 Speaker 4: back so you can focus on what matters most Ready. 428 00:21:04,960 --> 00:21:08,320 Speaker 4: To see how Square can transform your business, visit Square 429 00:21:08,400 --> 00:21:12,919 Speaker 4: dot com backslash, go backslash eyl to learn more that 430 00:21:13,119 --> 00:21:18,560 Speaker 4: Square dot Com backslash, go backslash eyl. Don't wait, don't hesitate, 431 00:21:18,720 --> 00:21:21,080 Speaker 4: Let Square handle the back end so you can keep 432 00:21:21,080 --> 00:21:27,199 Speaker 4: pushing your vision forward. This episode is brought to you 433 00:21:27,240 --> 00:21:29,480 Speaker 4: by P and C Bank. A lot of people think 434 00:21:29,560 --> 00:21:33,439 Speaker 4: podcasts about work are boring, and sure they definitely can be, 435 00:21:33,920 --> 00:21:37,200 Speaker 4: but understanding a professionals routine shows us how they achieve 436 00:21:37,240 --> 00:21:41,480 Speaker 4: their success little by little, day after day. It's like 437 00:21:41,560 --> 00:21:44,320 Speaker 4: banking with P and C Bank. It might seem boring 438 00:21:44,359 --> 00:21:47,240 Speaker 4: to save, plan and make calculated decisions with your bank, 439 00:21:47,640 --> 00:21:50,120 Speaker 4: but keeping your money boring is what helps you live 440 00:21:50,280 --> 00:21:54,240 Speaker 4: or more happily fulfilled life. P and C Bank, Brilliantly 441 00:21:54,320 --> 00:21:58,919 Speaker 4: Boring since eighteen sixty five, Brilliantly Boring since eighteen sixty 442 00:21:58,920 --> 00:22:00,720 Speaker 4: five is a service market of the P and C 443 00:22:00,920 --> 00:22:04,840 Speaker 4: Financial Service Group, Inc. P and C Bank National Association 444 00:22:05,080 --> 00:22:06,040 Speaker 4: Member a FDIC. 445 00:22:07,800 --> 00:22:11,440 Speaker 1: An illegal alien from Guatemala charged with raping a child 446 00:22:11,520 --> 00:22:15,320 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 447 00:22:15,560 --> 00:22:19,679 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 448 00:22:19,760 --> 00:22:23,639 Speaker 1: filming and selling child pornography in Michigan. These are just 449 00:22:23,760 --> 00:22:27,520 Speaker 1: some of the heinous migrant criminals caught because of President 450 00:22:27,560 --> 00:22:31,080 Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States 451 00:22:31,160 --> 00:22:35,960 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 452 00:22:35,960 --> 00:22:39,520 Speaker 1: crossings are at the lowest levels ever recorded, and over 453 00:22:39,600 --> 00:22:41,840 Speaker 1: one hundred thousand illegal aliens. 454 00:22:41,400 --> 00:22:42,240 Speaker 2: Have been arrested. 455 00:22:42,520 --> 00:22:46,080 Speaker 1: If you are here illegally, your next you will be 456 00:22:46,119 --> 00:22:50,000 Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported. 457 00:22:50,440 --> 00:22:53,680 Speaker 1: You will never return. But if you register using our 458 00:22:53,720 --> 00:22:56,920 Speaker 1: CBP home app and leave now, you could be allowed 459 00:22:56,960 --> 00:23:01,919 Speaker 1: to return legally. Do what's right. Leave now. Under President Trump, 460 00:23:02,080 --> 00:23:05,640 Speaker 1: America's laws, border and families will be protected. 461 00:23:05,760 --> 00:23:08,120 Speaker 2: Sponsored by the United States Department of Homeland Security for. 462 00:23:08,080 --> 00:23:10,359 Speaker 5: Business, and then all the other things are tacked on 463 00:23:10,480 --> 00:23:12,400 Speaker 5: under the exact same name too. It's all elevator. 464 00:23:12,760 --> 00:23:16,160 Speaker 4: Just like you said, there was a lot inside of day, 465 00:23:16,240 --> 00:23:18,560 Speaker 4: and I'm glad you brought up the word the syndicated 466 00:23:18,640 --> 00:23:21,600 Speaker 4: investing because I was watching the clip on it. I'm like, 467 00:23:21,640 --> 00:23:26,120 Speaker 4: that's pretty interesting. Can you break down exactly syndicate investing? 468 00:23:26,359 --> 00:23:28,320 Speaker 4: And I guess angel investment because I feel like maybe 469 00:23:28,320 --> 00:23:30,879 Speaker 4: our audience is familiar with the angel side of it, 470 00:23:30,920 --> 00:23:33,920 Speaker 4: but you spoke about syndicate. Can you break that down? Yep. 471 00:23:34,160 --> 00:23:36,320 Speaker 5: So as an Angel investor, that's you as an individual. 472 00:23:36,400 --> 00:23:39,680 Speaker 5: So I've done forty three. Angel investments average one hundred 473 00:23:39,680 --> 00:23:42,760 Speaker 5: thousand to five hundred thousand per check. Most Angel investments 474 00:23:42,840 --> 00:23:44,399 Speaker 5: range from a twenty five thousand, which is kind of 475 00:23:44,400 --> 00:23:47,000 Speaker 5: the average check, to one hundred thousand. Even the really 476 00:23:47,040 --> 00:23:48,600 Speaker 5: really wealthy guys are doing twenty five k to one 477 00:23:48,640 --> 00:23:51,119 Speaker 5: hundred k, and then when they get into it deeper, 478 00:23:51,160 --> 00:23:53,600 Speaker 5: they'll start to do two fifty five hundred, et cetera. 479 00:23:53,720 --> 00:23:55,560 Speaker 5: If they're really behind a brand, if they're really behind 480 00:23:55,560 --> 00:23:58,600 Speaker 5: the business. On the syndicate side, the eight hundred and 481 00:23:58,640 --> 00:24:01,560 Speaker 5: forty six investors that are there, that's where I'm able 482 00:24:01,560 --> 00:24:03,080 Speaker 5: to do a zoom call like this and say, Hey, 483 00:24:03,480 --> 00:24:06,560 Speaker 5: I'm raising money for let's call it ever Bowl, which 484 00:24:06,560 --> 00:24:08,960 Speaker 5: is an asie bowl chain. I'm raising money for Ever Bowl. 485 00:24:09,440 --> 00:24:12,440 Speaker 5: I'm investing five hundred thousand, my friends investing one hundred thousand, 486 00:24:12,600 --> 00:24:15,080 Speaker 5: this person investing two hundred thousand. So collectively, me and 487 00:24:15,080 --> 00:24:17,119 Speaker 5: four friends we're putting in a million bucks. We're raising 488 00:24:17,119 --> 00:24:20,280 Speaker 5: four million dollars more. Now the syndicate members can make 489 00:24:20,280 --> 00:24:23,639 Speaker 5: a decisions bluely optional if they want to invest. They 490 00:24:23,680 --> 00:24:26,320 Speaker 5: can say I'll do twenty five K, I'll do fifty K, 491 00:24:26,359 --> 00:24:27,800 Speaker 5: I'll do one hundred K, and they can text your 492 00:24:27,840 --> 00:24:30,080 Speaker 5: emails saying that they're going to invest as a group. 493 00:24:30,880 --> 00:24:34,119 Speaker 5: Now those forty two people come in. We've raised the 494 00:24:34,119 --> 00:24:36,960 Speaker 5: four million dollars plus the million dollars that me and 495 00:24:36,960 --> 00:24:38,960 Speaker 5: my friends are contributing, So now we have five million 496 00:24:38,960 --> 00:24:41,680 Speaker 5: dollars to give to the company. Ever bowl in this example, 497 00:24:42,280 --> 00:24:44,880 Speaker 5: we then give the five million dollars to the company. 498 00:24:45,000 --> 00:24:48,320 Speaker 5: The founders were happy because they're getting one check. All 499 00:24:48,359 --> 00:24:50,240 Speaker 5: of the people in the syndicate group have to wire 500 00:24:50,359 --> 00:24:52,920 Speaker 5: to me at Elevator Syndicate, and then I wire one 501 00:24:53,000 --> 00:24:55,680 Speaker 5: check to the company, which is important because the company 502 00:24:55,800 --> 00:24:57,639 Speaker 5: doesn't have to deal with forty seven different people. They 503 00:24:57,680 --> 00:25:01,720 Speaker 5: just deal with me. They have optional to inter interact 504 00:25:01,760 --> 00:25:04,240 Speaker 5: with them because they're strategic investors. But they don't have to. 505 00:25:04,600 --> 00:25:06,960 Speaker 5: So syndication deals are really powerful in that fashion for 506 00:25:07,040 --> 00:25:09,560 Speaker 5: an entrepreneur because you can collectively raise a bunch of 507 00:25:09,600 --> 00:25:12,000 Speaker 5: money in smaller twenty five k, fifty k, hundred k 508 00:25:12,080 --> 00:25:15,560 Speaker 5: checks for the company. Now the syndicate in our in 509 00:25:15,600 --> 00:25:19,280 Speaker 5: our situation, there is a twenty percent carry, so some 510 00:25:19,359 --> 00:25:21,119 Speaker 5: people take a two and twenty. It was like a 511 00:25:21,160 --> 00:25:23,399 Speaker 5: normal hedge fund where you'd take two percent of the 512 00:25:23,400 --> 00:25:26,159 Speaker 5: money raised, so five million in that example, normally we 513 00:25:26,240 --> 00:25:28,760 Speaker 5: take two percent. We don't take that, and then twenty 514 00:25:28,760 --> 00:25:30,320 Speaker 5: percent and not say you shouldn't. In case you do 515 00:25:30,320 --> 00:25:32,720 Speaker 5: a syndicate, you can and should take the two percent, 516 00:25:33,119 --> 00:25:36,159 Speaker 5: and then the twenty percent carry is when that company sells. 517 00:25:36,200 --> 00:25:38,040 Speaker 5: So let's say we put in five million at a 518 00:25:38,040 --> 00:25:39,760 Speaker 5: fifteen million valuation and we own a third of the 519 00:25:39,760 --> 00:25:42,680 Speaker 5: business in that example, later that company that was worth 520 00:25:42,720 --> 00:25:46,959 Speaker 5: fifteen million sells for sixty The syndicate investors get their 521 00:25:47,000 --> 00:25:49,560 Speaker 5: money back at the fifteen million valuation, and then out 522 00:25:49,560 --> 00:25:52,720 Speaker 5: of the forty five million, we then get twenty percent 523 00:25:53,040 --> 00:25:55,080 Speaker 5: of their profits. So we don't get any money from 524 00:25:55,119 --> 00:25:57,439 Speaker 5: what they put in, but we get twenty percent above. 525 00:25:57,480 --> 00:25:59,320 Speaker 5: So let's say you put in one hundred thousand and 526 00:25:59,359 --> 00:26:01,600 Speaker 5: you got back for hundred thousand. We would get twenty 527 00:26:01,600 --> 00:26:04,400 Speaker 5: percent with a three hundred thousand profit as a syndicate group. 528 00:26:04,680 --> 00:26:08,360 Speaker 5: And you guys can replicate this for business. People can 529 00:26:08,400 --> 00:26:10,439 Speaker 5: do it for real estate as well. It's a different model. 530 00:26:10,880 --> 00:26:13,240 Speaker 5: You can't use angelists. Angelists is what we use. That's 531 00:26:13,240 --> 00:26:16,160 Speaker 5: the biggest platform the world. It's very inexpensive to use 532 00:26:16,200 --> 00:26:18,280 Speaker 5: it if anybody wants to do a syndicate, but we 533 00:26:18,400 --> 00:26:20,920 Speaker 5: use angelists. You cannot do that for real estate, but 534 00:26:20,960 --> 00:26:22,760 Speaker 5: you can do syndication deals for real estate. It's a 535 00:26:22,800 --> 00:26:26,040 Speaker 5: really powerful way to raise capital and smaller checks for 536 00:26:26,119 --> 00:26:26,760 Speaker 5: one big deal. 537 00:26:29,200 --> 00:26:32,719 Speaker 3: So you're in the business, you say you put up 538 00:26:32,880 --> 00:26:36,920 Speaker 3: hundreds of thousands of the posts, right, what Okay, this 539 00:26:37,000 --> 00:26:40,720 Speaker 3: is the million dollar question. What is the secret formula 540 00:26:40,840 --> 00:26:42,639 Speaker 3: for having post work? 541 00:26:42,880 --> 00:26:43,000 Speaker 4: Like? 542 00:26:43,240 --> 00:26:45,399 Speaker 3: What works and what does not work? 543 00:26:46,320 --> 00:26:49,199 Speaker 5: So it's interesting is I've handwritten almost all the captions. 544 00:26:49,240 --> 00:26:51,160 Speaker 5: Out of one hundred and ten thousand posts, We've done 545 00:26:51,240 --> 00:26:55,800 Speaker 5: almost every caption I've written. And the basic things are 546 00:26:55,800 --> 00:26:59,240 Speaker 5: the human eye the brain. When we're scrolling through social 547 00:26:59,240 --> 00:27:01,200 Speaker 5: media and we see something that we like that gets 548 00:27:01,280 --> 00:27:04,480 Speaker 5: us a serotonin, we see the visual thing that photo 549 00:27:04,520 --> 00:27:07,400 Speaker 5: or video. Let's say Kylie Jenner is holding up glow 550 00:27:07,400 --> 00:27:10,199 Speaker 5: water last week, right visually you see her holding up 551 00:27:10,200 --> 00:27:14,760 Speaker 5: glow water. The caption has to be easily readable. If 552 00:27:14,800 --> 00:27:18,080 Speaker 5: the caption would have said I'm Kylie, I love glow water, 553 00:27:18,480 --> 00:27:21,000 Speaker 5: thank you, and shout out to this photographer, this location, 554 00:27:21,119 --> 00:27:24,080 Speaker 5: this makeup artist, this hairstylus, the human eye would see 555 00:27:24,080 --> 00:27:26,320 Speaker 5: too many things and too many tags, and we wouldn't 556 00:27:26,320 --> 00:27:28,359 Speaker 5: think about glow water and we wouldn't click on it 557 00:27:28,359 --> 00:27:31,639 Speaker 5: because there's too much action happening. If it says I 558 00:27:31,720 --> 00:27:34,720 Speaker 5: love a glow water, now, us as consumers and followers 559 00:27:34,880 --> 00:27:37,320 Speaker 5: know what to do. Right If they she says I 560 00:27:37,359 --> 00:27:39,880 Speaker 5: love Fashionova or thank you to fit Te, et cetera, 561 00:27:40,320 --> 00:27:42,200 Speaker 5: the human eye knows what to do because there's only 562 00:27:42,320 --> 00:27:45,800 Speaker 5: three to eight words of what to click on. If 563 00:27:45,800 --> 00:27:48,840 Speaker 5: it starts to be not a sentence, the human eye 564 00:27:48,880 --> 00:27:50,840 Speaker 5: will skip through it. When you give us too many options, 565 00:27:50,840 --> 00:27:53,159 Speaker 5: we choose none. And so it's really important when you 566 00:27:53,200 --> 00:27:56,399 Speaker 5: do shoutouts, when you do influencer campaigns, make the caption 567 00:27:56,520 --> 00:27:59,199 Speaker 5: really easy to read. Ideally, it's like four to fifteen 568 00:27:59,240 --> 00:28:03,399 Speaker 5: words and it's not like a speech. It's not tagging 569 00:28:03,480 --> 00:28:06,399 Speaker 5: multiple things. There's no extra hashtags. Just think about what 570 00:28:06,440 --> 00:28:08,480 Speaker 5: the human eye could see. And think about for yourself 571 00:28:08,720 --> 00:28:10,600 Speaker 5: when you're scrolling through, what do you want to look at? 572 00:28:10,760 --> 00:28:12,720 Speaker 5: If you see something with five tags in it, you're 573 00:28:12,720 --> 00:28:14,000 Speaker 5: not going to click any of them because there's too 574 00:28:14,040 --> 00:28:14,600 Speaker 5: much noise. 575 00:28:15,560 --> 00:28:18,280 Speaker 3: So you said how many words max? 576 00:28:19,080 --> 00:28:21,440 Speaker 5: You want four to fifteen so that way it doesn't 577 00:28:21,480 --> 00:28:24,119 Speaker 5: go more than three sentences. On Instagram, for example, you 578 00:28:24,119 --> 00:28:26,360 Speaker 5: don't want to go more than three sentences because then 579 00:28:26,400 --> 00:28:29,359 Speaker 5: it becomes under the fold. Under the fold means they 580 00:28:29,359 --> 00:28:30,760 Speaker 5: have to click it to be able to see the 581 00:28:30,760 --> 00:28:32,360 Speaker 5: rest of the words. You don't want to be able 582 00:28:32,359 --> 00:28:33,760 Speaker 5: to have. You don't want them to have to click it. 583 00:28:35,600 --> 00:28:38,640 Speaker 4: How often are you updating you know the changes that 584 00:28:38,760 --> 00:28:42,040 Speaker 4: happening on social media? Right? Because that makes sense and 585 00:28:42,040 --> 00:28:43,960 Speaker 4: it sounds like, yeah, we could do that, but then 586 00:28:44,120 --> 00:28:47,080 Speaker 4: there's an algorithm that catches us and then people don't 587 00:28:47,120 --> 00:28:49,240 Speaker 4: see what we're posting. How do you combat that? 588 00:28:50,160 --> 00:28:52,800 Speaker 5: So the hard part with the algorithm it changes every day, 589 00:28:52,880 --> 00:28:54,880 Speaker 5: not every week, not every month. We just don't notice 590 00:28:54,880 --> 00:28:57,240 Speaker 5: all the little changes that happen as they're testing and 591 00:28:57,280 --> 00:29:01,600 Speaker 5: they're testing for different segments different audiences, different countries, different cities, etc. 592 00:29:02,120 --> 00:29:04,280 Speaker 5: So there's a lot of changes happening. The main thing 593 00:29:04,320 --> 00:29:05,840 Speaker 5: to keep in mind is if you want people to 594 00:29:05,840 --> 00:29:10,400 Speaker 5: see your content is keep your photos and videos for 595 00:29:10,480 --> 00:29:14,040 Speaker 5: the people that are watching, not for yourself. If you 596 00:29:14,080 --> 00:29:16,680 Speaker 5: make shareable content and people engage with it, whether you 597 00:29:16,720 --> 00:29:20,240 Speaker 5: show them something interesting, make them laugh, or teach them something. 598 00:29:20,400 --> 00:29:22,040 Speaker 5: If you do one of those three things. If you 599 00:29:22,080 --> 00:29:24,440 Speaker 5: teach them something, they will share it. If they share it, 600 00:29:24,760 --> 00:29:28,400 Speaker 5: Instagram knows ding you're doing something good because someone forwarded 601 00:29:28,440 --> 00:29:31,680 Speaker 5: your posts. If they see that people are liking it, Ding, 602 00:29:31,960 --> 00:29:33,520 Speaker 5: they see that people like it, now, they're going to 603 00:29:33,560 --> 00:29:35,160 Speaker 5: show it to some more people. If you made them 604 00:29:35,240 --> 00:29:38,479 Speaker 5: laugh and they're tagging their friends ding see it. You 605 00:29:38,520 --> 00:29:40,400 Speaker 5: have to make people want to engage. The way you 606 00:29:40,400 --> 00:29:42,640 Speaker 5: do it is make the content for the people. That 607 00:29:42,720 --> 00:29:46,280 Speaker 5: part will never change. The algorithm will always reward engagement 608 00:29:46,320 --> 00:29:48,400 Speaker 5: on the posts, and the way to get engagement is 609 00:29:48,440 --> 00:29:50,560 Speaker 5: to make it for the people watching, not for yourself. 610 00:29:53,120 --> 00:29:57,760 Speaker 3: So how do you feel about videos? How long should 611 00:29:57,760 --> 00:30:00,320 Speaker 3: a video? Because now every videos are real, even if 612 00:30:00,360 --> 00:30:03,640 Speaker 3: it's four minutes, it's still a real And we know 613 00:30:03,720 --> 00:30:09,760 Speaker 3: that reels performed better than just regular videos. How long 614 00:30:09,960 --> 00:30:10,840 Speaker 3: should a video be? 615 00:30:12,080 --> 00:30:14,480 Speaker 5: So for the most part, I don't do any videos 616 00:30:14,520 --> 00:30:17,560 Speaker 5: on over fifty nine seconds. We live in a very 617 00:30:17,560 --> 00:30:21,680 Speaker 5: add society, and TikTok has made it even faster. You know, 618 00:30:21,760 --> 00:30:24,400 Speaker 5: Vine first made it really fast at six seconds. Instagram 619 00:30:24,440 --> 00:30:26,520 Speaker 5: was fifteen seconds and then finally became sixty and then 620 00:30:26,560 --> 00:30:29,880 Speaker 5: they made IGTV. But IGTV is the proof that people 621 00:30:29,920 --> 00:30:33,200 Speaker 5: are not watching long form content on Instagram because IGTV 622 00:30:33,320 --> 00:30:36,240 Speaker 5: is not here, So people are not going through that 623 00:30:36,360 --> 00:30:39,400 Speaker 5: platform to watch long form content. They are there for 624 00:30:39,600 --> 00:30:42,680 Speaker 5: short form content. Same thing with ig stories. You want 625 00:30:42,680 --> 00:30:45,600 Speaker 5: to keep your clips under fifteen clips because if you 626 00:30:45,640 --> 00:30:47,760 Speaker 5: have forty five clips, we're going to skip all of 627 00:30:47,760 --> 00:30:50,160 Speaker 5: them because we're not in that time. We're not there 628 00:30:50,520 --> 00:30:53,680 Speaker 5: in our mindset when we're looking ig stories, we want 629 00:30:53,760 --> 00:30:56,800 Speaker 5: to be fast, and so when someone's enjoying Instagram, you 630 00:30:56,840 --> 00:30:58,640 Speaker 5: want to keep those videos to under a minute for 631 00:30:58,680 --> 00:31:00,840 Speaker 5: the most part, unless you need it zep dive nless 632 00:31:00,840 --> 00:31:02,920 Speaker 5: you need to go down the rabbit hole. On YouTube, 633 00:31:02,920 --> 00:31:05,880 Speaker 5: it's the opposite. Unless you're doing a YouTube short, you 634 00:31:05,920 --> 00:31:08,720 Speaker 5: want to make four minute, twelve minute, twenty minute videos 635 00:31:08,720 --> 00:31:11,520 Speaker 5: because that's where people are going for long form content. 636 00:31:11,600 --> 00:31:13,840 Speaker 5: YouTube is like TV to people, so they'll watch them 637 00:31:13,840 --> 00:31:16,040 Speaker 5: from content. But for the most part, just keep in 638 00:31:16,080 --> 00:31:18,880 Speaker 5: mind what you would watch if you're on Instagram, you're 639 00:31:18,920 --> 00:31:21,479 Speaker 5: on Twitter, you're on Facebook. Under sixty seconds is what 640 00:31:21,520 --> 00:31:23,160 Speaker 5: I do for all my videos because I want it, 641 00:31:23,160 --> 00:31:24,760 Speaker 5: and all my ads. I don't do any ads over 642 00:31:24,800 --> 00:31:28,080 Speaker 5: fifty nine seconds. Never, It's never happened. Never will you 643 00:31:28,160 --> 00:31:31,040 Speaker 5: want people to be able to consume that content in 644 00:31:31,080 --> 00:31:34,200 Speaker 5: a short in a short form fashion unless you're on YouTube. 645 00:31:35,720 --> 00:31:39,760 Speaker 4: So, when you have obviously high profile clients, is there 646 00:31:40,040 --> 00:31:44,040 Speaker 4: a specific peak time that you ideally that you like 647 00:31:44,120 --> 00:31:47,560 Speaker 4: to post in how consistently, how consistently and how many 648 00:31:47,600 --> 00:31:51,360 Speaker 4: times or how often do you suggest people post yep 649 00:31:51,400 --> 00:31:52,360 Speaker 4: on a daily basis? 650 00:31:52,760 --> 00:31:55,120 Speaker 5: So the main thing to keep in mind is it's 651 00:31:55,200 --> 00:31:56,640 Speaker 5: kind of like if a tree falls in the forest 652 00:31:56,640 --> 00:31:58,720 Speaker 5: and no one's around. The main thing to do is 653 00:31:58,720 --> 00:32:01,320 Speaker 5: post when people are awake. I often see people posting 654 00:32:01,360 --> 00:32:04,240 Speaker 5: at three am and midnight, et cetera, and then they're 655 00:32:04,280 --> 00:32:06,400 Speaker 5: on the West coast and now it's three hours later 656 00:32:06,440 --> 00:32:09,120 Speaker 5: on the East coast. If people are awake, they cannot 657 00:32:09,120 --> 00:32:11,680 Speaker 5: engage with their content and they are unlikely to see 658 00:32:11,680 --> 00:32:13,840 Speaker 5: it the next day, because if your post doesn't do well, 659 00:32:14,280 --> 00:32:16,320 Speaker 5: Instagram or the other platforms are not going to show 660 00:32:16,360 --> 00:32:18,080 Speaker 5: it to them, and so then it's like a double 661 00:32:18,080 --> 00:32:20,600 Speaker 5: whammy against you. So the main trick is post when 662 00:32:20,600 --> 00:32:23,960 Speaker 5: people are awake first. Second, when you start to get granular. 663 00:32:24,920 --> 00:32:26,880 Speaker 5: Eight and nine in the morning is always going to 664 00:32:26,880 --> 00:32:29,040 Speaker 5: be the best because that's when people are first getting up, 665 00:32:29,400 --> 00:32:32,200 Speaker 5: going to work, first getting to school, or they're at work, 666 00:32:32,240 --> 00:32:33,720 Speaker 5: and the first thing they do is check their phone. 667 00:32:34,040 --> 00:32:36,120 Speaker 5: And so a lot of the things I talk about 668 00:32:36,120 --> 00:32:37,960 Speaker 5: are just real life common sense. The same way you 669 00:32:38,000 --> 00:32:40,760 Speaker 5: read a caption, the same way human behavior is if 670 00:32:40,760 --> 00:32:42,840 Speaker 5: my eye can't see it, or I'm on my way 671 00:32:42,840 --> 00:32:45,280 Speaker 5: to work, that's the times that I'm looking at content. 672 00:32:45,600 --> 00:32:48,240 Speaker 5: The next part is at five pm. Five pm to 673 00:32:48,320 --> 00:32:51,040 Speaker 5: six pm is when people are leaving work, leaving school, 674 00:32:51,200 --> 00:32:55,840 Speaker 5: just getting home. During that time, it can also now breathe. 675 00:32:56,080 --> 00:32:58,960 Speaker 5: Breathing means the post is getting some engagement, and it 676 00:32:59,240 --> 00:33:01,440 Speaker 5: can breathe because the platform is showing to more people. 677 00:33:01,880 --> 00:33:03,680 Speaker 5: And so if you post at five to six pm 678 00:33:03,720 --> 00:33:05,880 Speaker 5: and people are starting to trickle home again, one of 679 00:33:05,920 --> 00:33:08,040 Speaker 5: the first things they do is they open up their 680 00:33:08,080 --> 00:33:10,600 Speaker 5: phones to look at social media, So eight to nine 681 00:33:10,600 --> 00:33:12,240 Speaker 5: in the morning when they first get to school or work, 682 00:33:12,480 --> 00:33:14,840 Speaker 5: five to six pm when they're first leaving all of 683 00:33:14,880 --> 00:33:18,320 Speaker 5: my posts. For paid posts, I'm requesting an eight am 684 00:33:18,400 --> 00:33:20,040 Speaker 5: post or a nine am post, depending on what city 685 00:33:20,040 --> 00:33:22,200 Speaker 5: they're in, or a five or six pm posts depending 686 00:33:22,200 --> 00:33:25,080 Speaker 5: on what city are Then Monday through Friday, the weekends 687 00:33:25,120 --> 00:33:27,640 Speaker 5: are much different because there is no driving to work, 688 00:33:27,680 --> 00:33:30,000 Speaker 5: there is no getting home from school, et cetera. So 689 00:33:30,040 --> 00:33:32,920 Speaker 5: the weekends are mostly just posting any time between eight 690 00:33:32,920 --> 00:33:36,200 Speaker 5: am and six pm. It could be eleven, one three. 691 00:33:36,480 --> 00:33:40,120 Speaker 5: There's no formula to the weekends because sometimes there's football games, 692 00:33:40,280 --> 00:33:43,520 Speaker 5: sometimes there's award show, sometimes there's them going to a picnic. 693 00:33:43,520 --> 00:33:45,640 Speaker 5: There's things happening on the weekends. So you're going to 694 00:33:45,720 --> 00:33:47,360 Speaker 5: have a very different ebb and flow when it comes 695 00:33:47,400 --> 00:33:49,760 Speaker 5: to the weekends. But Monday through Friday, keep in mind 696 00:33:50,080 --> 00:33:52,440 Speaker 5: eight am to nine pm is ideal and five to 697 00:33:52,440 --> 00:33:53,440 Speaker 5: six pm is ideal. 698 00:33:54,400 --> 00:33:56,880 Speaker 3: Is when you say PM, are you are you referring 699 00:33:56,880 --> 00:33:59,120 Speaker 3: to Eastern Standard Time, So. 700 00:34:00,160 --> 00:34:02,920 Speaker 5: I'm referring to a PSD referring to the West Coast time. 701 00:34:03,000 --> 00:34:06,120 Speaker 5: Except if the majority of your followers are in East Coast, 702 00:34:06,120 --> 00:34:08,560 Speaker 5: then the time is the same for you. If you 703 00:34:08,600 --> 00:34:11,600 Speaker 5: have a national audience or international audience, then you're going 704 00:34:11,680 --> 00:34:13,479 Speaker 5: to want to go a bit earlier, keeping in mind 705 00:34:13,520 --> 00:34:14,640 Speaker 5: the time difference. 706 00:34:14,840 --> 00:34:19,919 Speaker 3: So you look geographically where your followers are and base 707 00:34:19,960 --> 00:34:21,719 Speaker 3: it off of that. 708 00:34:22,360 --> 00:34:24,200 Speaker 5: Correct If I have an East Coast, if I have 709 00:34:24,280 --> 00:34:26,560 Speaker 5: someone from New York or Miami doing a post, I'm 710 00:34:26,560 --> 00:34:30,440 Speaker 5: having them post usually at ten eleven AM, because that's 711 00:34:30,440 --> 00:34:32,040 Speaker 5: going to be eight to nine am out here on 712 00:34:32,080 --> 00:34:34,600 Speaker 5: the West Coast. I'm not going to have someone on 713 00:34:34,640 --> 00:34:36,439 Speaker 5: the West Coast. I won't let them post at ten 714 00:34:36,440 --> 00:34:38,400 Speaker 5: pm because that's one in the morning. You know, if 715 00:34:38,440 --> 00:34:41,480 Speaker 5: you're in Atlanta, in New York, Miami, it's so late 716 00:34:41,560 --> 00:34:45,040 Speaker 5: they're sleeping. So I'm very strict about that eight am posts, 717 00:34:45,120 --> 00:34:47,160 Speaker 5: nine am post or five to six pm posts on 718 00:34:47,200 --> 00:34:47,800 Speaker 5: the West coast. 719 00:34:48,920 --> 00:34:53,320 Speaker 3: Do you feel that for entrepreneurs right? How do you 720 00:34:53,320 --> 00:34:57,560 Speaker 3: feel about people selling from social media pages? Do you 721 00:34:57,560 --> 00:35:00,560 Speaker 3: think that social media should just be, you know, not 722 00:35:00,680 --> 00:35:03,239 Speaker 3: really for a hard sale or can you sell from 723 00:35:03,280 --> 00:35:05,000 Speaker 3: a social media page? How do you feel about that? 724 00:35:05,520 --> 00:35:08,680 Speaker 5: You absolutely positively can sell from the social media page 725 00:35:09,239 --> 00:35:12,960 Speaker 5: if you believe in something that it helps people either 726 00:35:13,040 --> 00:35:16,640 Speaker 5: make more money, better credit, get a house, lose weight, 727 00:35:17,239 --> 00:35:20,839 Speaker 5: improve their marriage, better food, et cetera. It is rude 728 00:35:20,840 --> 00:35:23,279 Speaker 5: of you not to sell it. If you think what 729 00:35:23,320 --> 00:35:26,000 Speaker 5: you sell helps people, it is rude of you not 730 00:35:26,040 --> 00:35:29,480 Speaker 5: to sell it. And people pay for what they believe in. 731 00:35:29,880 --> 00:35:32,680 Speaker 5: So if someone buys something from you, and you're selling 732 00:35:32,680 --> 00:35:34,560 Speaker 5: them something at one hundred dollars, where you give it 733 00:35:34,560 --> 00:35:36,960 Speaker 5: to them for free, I promise you, without a shot 734 00:35:36,960 --> 00:35:38,880 Speaker 5: of a doubt, I've done this my whole life. If 735 00:35:38,880 --> 00:35:40,560 Speaker 5: they paid one hundred bucks, they will take it way 736 00:35:40,560 --> 00:35:43,160 Speaker 5: more seriously. They'd give it to them for free. And 737 00:35:43,200 --> 00:35:45,719 Speaker 5: a lot of people are taken back by that because like, oh, 738 00:35:45,760 --> 00:35:47,680 Speaker 5: if you believe in your product and you're gonna help people, 739 00:35:47,719 --> 00:35:49,839 Speaker 5: just give it away for free. People will do not 740 00:35:49,920 --> 00:35:52,560 Speaker 5: take action when they get something for free. If you 741 00:35:52,600 --> 00:35:54,480 Speaker 5: throw an event, I'll give you an example. When I 742 00:35:54,480 --> 00:35:57,240 Speaker 5: throw Elevator Nights, which is similar to yours business conference. 743 00:35:57,880 --> 00:36:00,800 Speaker 5: My event's free. I have to have two to three 744 00:36:00,800 --> 00:36:03,120 Speaker 5: times the amount of people RSVP to show up because 745 00:36:03,160 --> 00:36:05,719 Speaker 5: of the free ticket your guys event. If they paid 746 00:36:05,760 --> 00:36:08,240 Speaker 5: two hundred, five hundred bucks, a thousand bucks, two grand whatever, 747 00:36:08,560 --> 00:36:10,359 Speaker 5: they're gonna show up because they pay five hundred bucks 748 00:36:10,400 --> 00:36:12,080 Speaker 5: one thousand bucks. Right, They're always going to show up 749 00:36:12,560 --> 00:36:15,200 Speaker 5: for my event that's free. If I don't get a 750 00:36:15,239 --> 00:36:17,719 Speaker 5: thousand people RSVP and I'm not gonna get three to 751 00:36:17,760 --> 00:36:20,480 Speaker 5: five hundred people to show up because it's a free ticket, 752 00:36:20,520 --> 00:36:23,600 Speaker 5: they don't mind. I'll be late. Who cares it was free? 753 00:36:24,800 --> 00:36:27,560 Speaker 5: So when I have my Mastermind events, my Mastermind Events 754 00:36:27,560 --> 00:36:31,240 Speaker 5: one hundred thousand dollars, nobody misses it. Right, they'll cancel 755 00:36:31,280 --> 00:36:33,440 Speaker 5: whatever they have to cancel, fly across the country, the 756 00:36:33,480 --> 00:36:34,920 Speaker 5: planets to be there because they paid a lot of 757 00:36:34,920 --> 00:36:37,799 Speaker 5: money to be there. If they don't pay anything for it, 758 00:36:38,080 --> 00:36:40,360 Speaker 5: they're not gonna take it as seriously. So do not 759 00:36:40,480 --> 00:36:43,319 Speaker 5: be scared to sell on social media. However, keep one 760 00:36:43,320 --> 00:36:46,480 Speaker 5: thing in mind. Do not sell every day. If you're 761 00:36:46,480 --> 00:36:49,279 Speaker 5: selling every day, people are going to be blocking you. 762 00:36:49,280 --> 00:36:50,560 Speaker 5: They don't want to watch it. They don't want to 763 00:36:50,719 --> 00:36:53,080 Speaker 5: they don't want to feel sold to every single post. 764 00:36:53,200 --> 00:36:56,799 Speaker 5: And so the idea is, give content, make them load, 765 00:36:57,000 --> 00:36:59,480 Speaker 5: make it interesting, teach them something, et cetera. Boom ask 766 00:36:59,520 --> 00:37:03,040 Speaker 5: for the sale, make content, make them laugh, make them interesting, 767 00:37:03,080 --> 00:37:05,440 Speaker 5: make them part of your life, build some emotional attachment, 768 00:37:05,640 --> 00:37:08,480 Speaker 5: top of mind awareness, boom, go for the sale. If 769 00:37:08,520 --> 00:37:10,640 Speaker 5: you do that, I promise you your engagement will go 770 00:37:10,640 --> 00:37:12,719 Speaker 5: through the roof and they'll help you sell rather than 771 00:37:12,719 --> 00:37:14,680 Speaker 5: if you're trying to sell every day, people are gonna 772 00:37:14,719 --> 00:37:15,320 Speaker 5: stop watching. 773 00:37:16,480 --> 00:37:19,040 Speaker 3: If you don't pay, you're not paying attention. And that's 774 00:37:19,080 --> 00:37:22,239 Speaker 3: really true a lot of times. And yeah, we do 775 00:37:22,239 --> 00:37:23,759 Speaker 3: a lot of free events as well, so we know 776 00:37:24,200 --> 00:37:26,520 Speaker 3: the ratio. Sometimes it's even worse than that. Sometimes you 777 00:37:26,719 --> 00:37:28,120 Speaker 3: have to do like a five to one, a four 778 00:37:28,160 --> 00:37:31,120 Speaker 3: to one ratio, depending on the event, depending on the market, 779 00:37:31,120 --> 00:37:34,880 Speaker 3: depending on the day. And you know, it's one of 780 00:37:34,920 --> 00:37:40,400 Speaker 3: these unfortunate situations, but it's a reality. And you have 781 00:37:40,440 --> 00:37:44,000 Speaker 3: a free event and you have to get five thousand 782 00:37:44,000 --> 00:37:46,799 Speaker 3: people to RSVP for one thousand people to show up, 783 00:37:47,360 --> 00:37:51,640 Speaker 3: and they just don't take it serious because you could 784 00:37:51,680 --> 00:37:54,800 Speaker 3: be an Idaho and just RSVP for an event in Miami, 785 00:37:54,840 --> 00:37:57,480 Speaker 3: and it's like, why not just do it? Just because 786 00:37:59,600 --> 00:38:02,000 Speaker 3: we've seen so's. I have to say that's important for 787 00:38:02,040 --> 00:38:05,120 Speaker 3: when you're starting your business. Anybody that's listening, if you 788 00:38:05,280 --> 00:38:08,200 Speaker 3: have a free anything, if you're doing giveaways, free events, 789 00:38:08,400 --> 00:38:12,720 Speaker 3: understand that you have to take that into consideration, because 790 00:38:12,719 --> 00:38:15,320 Speaker 3: you might not take that in consideration. You might just think, Okay, 791 00:38:15,480 --> 00:38:18,000 Speaker 3: I'm looking for a thousand people, A thousand people signed 792 00:38:18,040 --> 00:38:20,120 Speaker 3: up for this free giveaway, A thousand people sign up 793 00:38:20,120 --> 00:38:22,480 Speaker 3: for this free event, and I'm good, and then you 794 00:38:22,520 --> 00:38:25,200 Speaker 3: get disappointed with only three hundred or two hundred people 795 00:38:25,560 --> 00:38:28,480 Speaker 3: actually show up. So if you're if you haven't done 796 00:38:28,520 --> 00:38:32,560 Speaker 3: that before, then that's that's an important lesson that we 797 00:38:32,640 --> 00:38:33,120 Speaker 3: had to learn. 798 00:38:33,200 --> 00:38:35,000 Speaker 4: Actually, yeah, we learned it in real time. 799 00:38:35,239 --> 00:38:35,479 Speaker 3: Yeah. 800 00:38:35,560 --> 00:38:38,319 Speaker 4: Yeah. So social media obviously play plays a major part. 801 00:38:38,360 --> 00:38:42,280 Speaker 4: But people in small businesses, they have social media pages, 802 00:38:42,320 --> 00:38:44,920 Speaker 4: but they also have landed pages and websites. Can you 803 00:38:44,960 --> 00:38:47,880 Speaker 4: talk about the importance of having or give us some 804 00:38:47,920 --> 00:38:51,960 Speaker 4: tips on having a landed page or a one page 805 00:38:51,960 --> 00:38:55,240 Speaker 4: website where it's going to get the most effective traction 806 00:38:55,600 --> 00:38:56,200 Speaker 4: for our business. 807 00:38:56,600 --> 00:38:59,399 Speaker 5: Yep. So you only have three to seven seconds when 808 00:38:59,400 --> 00:39:01,640 Speaker 5: people land on to your funnel page or to your 809 00:39:01,719 --> 00:39:03,719 Speaker 5: landing page for them to make a decision if they're 810 00:39:03,719 --> 00:39:06,000 Speaker 5: going to stay. And so the very top of your 811 00:39:06,000 --> 00:39:08,480 Speaker 5: page is the most important part. The very top screen 812 00:39:08,880 --> 00:39:11,560 Speaker 5: is the most important part. To be very visual and 813 00:39:11,680 --> 00:39:14,920 Speaker 5: have four to nine words that explain what they're looking 814 00:39:14,960 --> 00:39:17,400 Speaker 5: at then they will make a decision if they're going 815 00:39:17,480 --> 00:39:20,560 Speaker 5: to keep scrolling. There's actual ways you can see how 816 00:39:20,560 --> 00:39:23,520 Speaker 5: far they looked, how long they spend time within your website. 817 00:39:23,560 --> 00:39:25,239 Speaker 5: They can show you it's called a heat map. They 818 00:39:25,280 --> 00:39:26,839 Speaker 5: can show you the heat map of where they went, 819 00:39:27,040 --> 00:39:29,640 Speaker 5: how long they stayed, et cetera. For the most part, 820 00:39:29,840 --> 00:39:32,000 Speaker 5: all of the decision happens in that very top of it. 821 00:39:32,360 --> 00:39:34,520 Speaker 5: And in that top page. You should also have your 822 00:39:34,600 --> 00:39:37,440 Speaker 5: buy now or your RSVP or your email sign up 823 00:39:37,640 --> 00:39:39,839 Speaker 5: should be in the bottom of that top side. If 824 00:39:39,840 --> 00:39:41,960 Speaker 5: you look visually, let's say on your phone or a laptop, 825 00:39:42,320 --> 00:39:45,040 Speaker 5: the bottom of that top of the screen, that bottom 826 00:39:45,040 --> 00:39:48,560 Speaker 5: frame should have your buy now or claim this, or 827 00:39:48,600 --> 00:39:50,719 Speaker 5: sign up or give your email there they call the 828 00:39:50,719 --> 00:39:53,000 Speaker 5: action should be there on the top screen because you 829 00:39:53,000 --> 00:39:54,879 Speaker 5: don't know if they're going to scroll down, but if 830 00:39:54,880 --> 00:39:56,520 Speaker 5: they see it, they can take an action if they 831 00:39:56,520 --> 00:39:56,799 Speaker 5: want to. 832 00:39:57,600 --> 00:39:57,799 Speaker 4: Now. 833 00:39:57,880 --> 00:40:01,560 Speaker 5: Next thing, do not have a site with nineteen different pages. 834 00:40:01,920 --> 00:40:03,839 Speaker 5: I promise you they're not going down that rabbit hole 835 00:40:03,840 --> 00:40:06,160 Speaker 5: with you. That's not what they're there for. When you're 836 00:40:06,160 --> 00:40:08,680 Speaker 5: trying to sell the products, unless you're trying to build 837 00:40:08,719 --> 00:40:12,440 Speaker 5: some long term brand, and even then people do not 838 00:40:12,520 --> 00:40:14,600 Speaker 5: want to go down nineteen different pages. You want to 839 00:40:14,600 --> 00:40:17,279 Speaker 5: make it as easy as possible. Dummy proof it. So 840 00:40:17,360 --> 00:40:19,760 Speaker 5: when they get to your page, if you're selling fashion 841 00:40:19,960 --> 00:40:23,040 Speaker 5: or protein or CBD or real estate or credit or 842 00:40:23,040 --> 00:40:25,759 Speaker 5: whatever you're doing, top of the page, explain what you're doing. 843 00:40:26,200 --> 00:40:28,359 Speaker 5: The middle part, it should definitely be able to take 844 00:40:28,360 --> 00:40:30,640 Speaker 5: an action. You're telling your story by the time they 845 00:40:30,640 --> 00:40:32,880 Speaker 5: get to the lower third, like two or three pages 846 00:40:32,920 --> 00:40:35,880 Speaker 5: down on your one main page, you have to be 847 00:40:36,120 --> 00:40:38,400 Speaker 5: They should know, they should be able to explain your 848 00:40:38,400 --> 00:40:40,600 Speaker 5: business to other people. They should be able to brag about. 849 00:40:40,400 --> 00:40:46,960 Speaker 3: You, Dan, as we can go on all day about this, 850 00:40:47,680 --> 00:40:50,719 Speaker 3: but you know that you you know, we respect your 851 00:40:50,719 --> 00:40:52,600 Speaker 3: time and we have a couple other people to bring on. 852 00:40:52,800 --> 00:40:55,960 Speaker 3: But before before we let you go, wanting to thank 853 00:40:56,000 --> 00:40:59,400 Speaker 3: you for actually adding your course to the Eyo University platform. 854 00:41:00,000 --> 00:41:02,520 Speaker 3: So that's part of the remodeling that we're doing. We've 855 00:41:02,520 --> 00:41:06,360 Speaker 3: added I believe nineteen different courses and Dan's course is 856 00:41:06,360 --> 00:41:09,160 Speaker 3: one of the courses that have been added to the platform. 857 00:41:09,200 --> 00:41:11,600 Speaker 3: So if you're on the Eyo University platform, then you 858 00:41:11,640 --> 00:41:12,680 Speaker 3: have access to the course. 859 00:41:12,719 --> 00:41:15,000 Speaker 4: So I should put some gems in the chat from 860 00:41:15,000 --> 00:41:15,719 Speaker 4: our earners right now. 861 00:41:15,800 --> 00:41:21,200 Speaker 3: Yeah, appreciate appreciate that. You appreciate that for sure. Thank you. 862 00:41:21,360 --> 00:41:23,480 Speaker 3: Any last words you want to leave the people with. 863 00:41:24,760 --> 00:41:28,040 Speaker 5: Just get started. So many people are scared and nervous 864 00:41:28,040 --> 00:41:31,160 Speaker 5: about getting started. If you just start, make your website, 865 00:41:31,280 --> 00:41:34,120 Speaker 5: make your social media, get your name, get your bank account, 866 00:41:34,160 --> 00:41:36,000 Speaker 5: just getting all the things getting set up, you'll feel 867 00:41:36,040 --> 00:41:37,759 Speaker 5: like a business. And it's kind of like if I 868 00:41:37,800 --> 00:41:39,799 Speaker 5: three in the pool, you start swimming, You're gonna feel 869 00:41:39,840 --> 00:41:41,760 Speaker 5: more way more comfortable once you start swimming. 870 00:41:43,480 --> 00:41:44,920 Speaker 3: Appreciate it, Appreciate it. 871 00:41:45,000 --> 00:41:46,000 Speaker 4: Let's start, Dan. 872 00:41:46,640 --> 00:41:48,680 Speaker 3: It was great connecting with you. I've heard a lot 873 00:41:48,719 --> 00:41:50,400 Speaker 3: about you. This is the first time I've actually been 874 00:41:50,440 --> 00:41:53,960 Speaker 3: able to connect. Hopefully we can connect again. Thank you 875 00:41:54,040 --> 00:41:56,160 Speaker 3: for coming and once again thank you for adding your 876 00:41:56,160 --> 00:41:57,719 Speaker 3: course to the platform. Really appreciate it. 877 00:41:57,800 --> 00:41:59,520 Speaker 4: Happy holidays to you and the family. 878 00:42:00,040 --> 00:42:01,000 Speaker 5: You got it anytime, guys. 879 00:42:01,000 --> 00:42:06,239 Speaker 3: Thank you all right, take care. My graduates from my 880 00:42:06,320 --> 00:42:15,720 Speaker 3: school being force back drop drop Mike Drotdroproft. 881 00:42:23,960 --> 00:42:27,640 Speaker 1: An illegal alien from Guatemala charged with raping a child 882 00:42:27,680 --> 00:42:31,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 883 00:42:31,719 --> 00:42:35,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 884 00:42:35,920 --> 00:42:39,799 Speaker 1: filming and selling child pornography in Michigan. These are just 885 00:42:39,920 --> 00:42:43,680 Speaker 1: some of the heinous migrant criminals caught because of President 886 00:42:43,719 --> 00:42:47,239 Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States 887 00:42:47,320 --> 00:42:52,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 888 00:42:52,120 --> 00:42:55,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 889 00:42:55,760 --> 00:42:58,000 Speaker 1: one hundred thousand illegal aliens. 890 00:42:57,560 --> 00:42:58,400 Speaker 2: Have been arrested. 891 00:42:58,680 --> 00:43:02,200 Speaker 1: If you were here illegal, your next you will be 892 00:43:02,280 --> 00:43:06,120 Speaker 1: fine nearly one thousand dollars a day, imprisoned, and deported. 893 00:43:06,600 --> 00:43:09,839 Speaker 1: You will never return. But if you register using our 894 00:43:09,880 --> 00:43:13,080 Speaker 1: CBP home app and leave now, you could be allowed 895 00:43:13,120 --> 00:43:18,080 Speaker 1: to return legally. Do what's right. Leave now. Under President Trump, 896 00:43:18,239 --> 00:43:21,800 Speaker 1: America's laws, border and families will be protected. 897 00:43:21,920 --> 00:43:24,040 Speaker 2: Sponsored by the United States Department of Homeland Security.