WEBVTT - The Fifth Hour: Nod at the Shine 0:00:00.840 --> 0:00:01.560 Kutbooms. 0:00:02.400 --> 0:00:05.480 If you thought four hours a day, twelve hundred minutes 0:00:05.519 --> 0:00:09.320 a week was enough, think again. He's the last remnants 0:00:09.320 --> 0:00:12.600 of the old republic, a sol fashion of fairness. He 0:00:12.680 --> 0:00:15.600 treats crackheads in the ghetto gutter the same as the 0:00:15.720 --> 0:00:17.600 rich pill poppers in the penthouse. 0:00:18.200 --> 0:00:18.480 Wow. 0:00:18.720 --> 0:00:22.440 The Clearinghouse of Hot takes break free for something special. 0:00:22.800 --> 0:00:30.760 The Fifth Hour with Ben Mallard starts right now. 0:00:29.080 --> 0:00:32.600 In the air everywhere. 0:00:32.840 --> 0:00:36.440 The Fifth Hour with Me, Ben Mahler and Danny G 0:00:36.760 --> 0:00:40.280 Radio and a happy, happy Saturday. 0:00:40.400 --> 0:00:41.800 College football. 0:00:42.840 --> 0:00:45.280 Yeah, all day long, college for We had NFL football 0:00:45.360 --> 0:00:48.800 last night as we slide into the sixth day of September. 0:00:48.880 --> 0:00:52.440 And you just got me to Danny G is under weather. 0:00:52.880 --> 0:00:55.840 Hopefully my man Danny G will be good enough to 0:00:55.920 --> 0:01:00.720 join us tomorrow morning for the mail bag. And you 0:01:00.840 --> 0:01:03.920 got me. So I stayed up, and I really didn't 0:01:03.960 --> 0:01:08.000 stay up that late. It's rather early here on the 0:01:08.000 --> 0:01:11.560 West Coast, but I watched the game there on Friday 0:01:11.640 --> 0:01:13.679 night on the YouTube. I thought it was on regular 0:01:13.720 --> 0:01:17.399 TV in LA because the Chargers are plausibly an LA 0:01:17.480 --> 0:01:22.080 team and Justin Herbert three hundred and eighteen yards passing, 0:01:22.200 --> 0:01:26.160 not one, not two, but three touchdowns, no interceptions, ran 0:01:26.280 --> 0:01:29.360 for thirty two yards. That's the first three hundred yard 0:01:29.400 --> 0:01:33.360 three touchdown game since Week ten of the twenty twenty 0:01:33.480 --> 0:01:38.080 three season for Justin Herbert. And a lot of passes, 0:01:38.560 --> 0:01:42.040 a lot of passes to the wide receiver room there 0:01:42.080 --> 0:01:44.520 for the Chargers eighty two over eighty two percent of 0:01:44.520 --> 0:01:48.240 his passes for Herbert, the most he's ever targeted wide 0:01:48.280 --> 0:01:51.200 receivers in a single game in his NFL career. So 0:01:51.440 --> 0:01:56.080 very unusual these international games. I was, I did take 0:01:56.080 --> 0:01:58.000 the Chiefs, and so I lost that game. On Benny 0:01:58.080 --> 0:02:00.800 versus the pen. We actually gonna talk more Benny versus 0:02:00.880 --> 0:02:02.960 the penny here in a couple of minutes got the 0:02:02.960 --> 0:02:07.000 cyber swamp and mouthwash madness. But as far as the 0:02:07.760 --> 0:02:10.200 Chiefs and the Chargers game, the better story is in 0:02:10.240 --> 0:02:11.360 the losing locker room. 0:02:11.520 --> 0:02:14.360 That is where the story is. And you look at. 0:02:14.280 --> 0:02:19.160 The game, and it was really a domination situation by 0:02:20.120 --> 0:02:24.079 the Chargers. Now that the stats don't really indicate that, 0:02:24.160 --> 0:02:28.680 because the yardage was rather close, the first downs were 0:02:28.800 --> 0:02:32.960 rather close. The big difference in this game was that 0:02:33.480 --> 0:02:38.200 the Chargers were able to get some big plays. They 0:02:38.280 --> 0:02:41.640 were able to make some wild plays, and the Chiefs, 0:02:42.360 --> 0:02:43.079 you know, they had. 0:02:42.960 --> 0:02:45.639 A couple of them. But in the big picture, it 0:02:45.800 --> 0:02:46.519 just seemed. 0:02:46.200 --> 0:02:48.920 Watching the game in real time that the Chargers were 0:02:49.560 --> 0:02:52.200 leading the race and the Chiefs were going uphill the 0:02:52.360 --> 0:02:55.960 entire way. And there was an injury early on for 0:02:56.080 --> 0:02:58.919 Kansas City, and you look at Mahomes and Mahomes ran 0:02:59.080 --> 0:03:01.960 for fifty fifty seven yards. He had two ordered fifty 0:03:01.960 --> 0:03:05.520 eight yards passing, but a lot of dink and dunk 0:03:05.639 --> 0:03:09.040 and this, you know, those short passes. For the most part, 0:03:09.120 --> 0:03:13.400 he averaged Mahomes thirty nine pass attempts twenty four completions, 0:03:13.400 --> 0:03:16.639 averaged a six point six yards per pass attempt. Now, 0:03:16.680 --> 0:03:21.720 remember the standard in the NFL seven the baseline is 0:03:21.760 --> 0:03:25.240 about seven is average. So if you're above that, you're 0:03:25.280 --> 0:03:27.600 pretty good. If you're below that, you're not doing so good. 0:03:28.160 --> 0:03:32.040 And justin Herbert averaged nine point four yards per reception, 0:03:32.240 --> 0:03:37.800 and he spread the ball around. McConkie had six catches, 0:03:38.320 --> 0:03:41.440 Johnston had five catches for seventy nine yards. 0:03:42.360 --> 0:03:43.920 There were three or four. 0:03:43.800 --> 0:03:47.840 Charger pass catchers that did a solid job in that 0:03:47.920 --> 0:03:50.600 game last night, And so the Chargers get off to 0:03:50.640 --> 0:03:52.360 the good start, and for the Chiefs, there like, oh 0:03:52.360 --> 0:03:57.120 my god, they lost a divisional game, and Mahomes in 0:03:57.200 --> 0:04:00.480 the offense, they didn't look all that gray. There was 0:04:00.520 --> 0:04:04.200 that missed extra point that totally fed up things and 0:04:05.160 --> 0:04:09.480 just did not help the process or process. The Chiefs 0:04:10.400 --> 0:04:13.560 their first three drives for rather block. They started out 0:04:13.680 --> 0:04:18.640 punt punt, punt, and so the Chargers had built up 0:04:19.400 --> 0:04:21.880 a ten to nothing lead, they had a thirteen to 0:04:22.040 --> 0:04:25.640 three lead, and then the Chiefs came back and they 0:04:25.800 --> 0:04:29.840 would have would have tied the game, and then that 0:04:30.480 --> 0:04:33.719 touchdown that would have made it thirteen to thirteen, Bucker 0:04:34.320 --> 0:04:38.279 missed the extra point wide right, and that created a 0:04:38.320 --> 0:04:40.719 situation where the Chiefs had to go for two, and 0:04:40.760 --> 0:04:43.479 then they didn't get the two. The two point attempt failed, 0:04:43.520 --> 0:04:46.360 and so then they were playing uphill and they went 0:04:46.400 --> 0:04:50.320 from they could have been tied at twenty down twenty 0:04:50.360 --> 0:04:53.360 to eighteen. Then the Chargers scored another touchdown, so it's 0:04:53.360 --> 0:04:56.760 a nine point game, and then the math on that 0:04:57.040 --> 0:05:00.640 was a problem, but we'll get away from that. On 0:05:00.920 --> 0:05:03.800 this part. We got the cyber swamp and the mouthwash madness. 0:05:03.839 --> 0:05:07.120 Will start with this on a college football Saturday on 0:05:07.160 --> 0:05:10.239 the fifth Hour here a spin off of the Overnight 0:05:10.279 --> 0:05:12.880 You my guy Danny, Do you feel better? He'll be back, 0:05:13.480 --> 0:05:16.200 hopefully tomorrow, But we begin with this. So after two 0:05:16.440 --> 0:05:24.719 years under the NBC, polished roof, big major national broadcasting company. 0:05:24.720 --> 0:05:26.200 But what an honor it was to work for them. 0:05:26.279 --> 0:05:27.719 I've had two different runs at NBC. 0:05:27.839 --> 0:05:31.559 I had one back in the twenty ten, twenty eleven, 0:05:31.640 --> 0:05:35.599 twenty twelve period of my life and more recently. But 0:05:35.640 --> 0:05:40.000 Benny versus the Penny now wanders into the wilderness of YouTube. 0:05:40.279 --> 0:05:42.400 You might know by now if you follow me on 0:05:42.560 --> 0:05:45.760 social media. It is not so much a move as 0:05:45.800 --> 0:05:51.039 it is a rebirth, or perhaps a recalibration, trading the 0:05:51.320 --> 0:05:57.200 corporate umbrella for the wild wild West, And I do 0:05:57.320 --> 0:05:59.800 mean the wild wild West where the sheriff is an 0:05:59.800 --> 0:06:04.120 hour algorithm and the saloon owner sells credibility by the pint. 0:06:04.240 --> 0:06:06.960 So you can call this if you want, manifest destiny 0:06:07.040 --> 0:06:11.440 with ring lights and all that. It sounds somewhat noble. 0:06:12.279 --> 0:06:14.040 Some would say, hey, this is the way to do it. 0:06:14.040 --> 0:06:17.120 You're being very noble. It's independence. Some would say rebellious. 0:06:18.640 --> 0:06:20.560 Now I have a problem with all of those big 0:06:20.600 --> 0:06:25.480 words noble, independent, rebellious. The problem is this, I've experienced 0:06:25.520 --> 0:06:27.520 a little bit, and I'm just starting out here as 0:06:27.520 --> 0:06:33.080 a YouTuber. The issue I have is that YouTube. While 0:06:33.120 --> 0:06:37.279 it is a wonderful, wonderful place with all kinds of 0:06:37.360 --> 0:06:43.080 amazing content, YouTube is like every other digital pastor, it 0:06:43.120 --> 0:06:47.120 isn't really the field of dreams. It presents itself to be, right. 0:06:47.160 --> 0:06:51.080 It pretends to be this field of dreams where anybody 0:06:51.240 --> 0:06:53.240 can just all of a sudden pop up and become 0:06:53.279 --> 0:06:57.359 a star and make a lot of money. And it 0:06:57.440 --> 0:07:02.080 confirms what of my beliefs that it is the matrix 0:07:02.760 --> 0:07:04.720 with an algorithm. 0:07:04.360 --> 0:07:05.480 For a gatekeeper. Right. 0:07:05.600 --> 0:07:10.640 It is a carnival midway of smoke and mirrors. It's 0:07:10.680 --> 0:07:15.040 a funhouse reflection where the guy who yells the loudest 0:07:15.040 --> 0:07:17.640 gets the biggest stuff to animal and all that. Myself 0:07:17.640 --> 0:07:23.000 and Tom Looney are diving headfirst into this gooey ooey 0:07:23.560 --> 0:07:25.880 cyber swamp, and we are armed with what what do 0:07:25.880 --> 0:07:28.280 we have? What are our weapons? We have a microphone? Check, 0:07:28.880 --> 0:07:30.920 we have a camera. I have a camera right on 0:07:30.960 --> 0:07:34.880 my computer here. Check somewhat a sense of humor, possibly 0:07:35.640 --> 0:07:40.120 football shape, penny. We got that now we were already 0:07:40.600 --> 0:07:43.920 already dabbling in this world. We've already found out that 0:07:44.320 --> 0:07:48.280 in the land of independent creators wink wink, nod nod, 0:07:48.960 --> 0:07:54.320 independence is open to interpretation, and independence is off and 0:07:54.360 --> 0:07:58.480 as real as professional wrestling going back to the eighties 0:07:58.480 --> 0:08:01.480 and the nineties and the two thousand tens in the 0:08:01.520 --> 0:08:06.560 twenty twenties. So yes, it is true. You can be 0:08:06.680 --> 0:08:11.600 on YouTube. The problem is to matter on YouTube, you 0:08:11.760 --> 0:08:15.240 need to know whose palm degrease, and I don't know 0:08:15.560 --> 0:08:19.119 for sure who's palm degrease. You need to know whose 0:08:19.160 --> 0:08:22.680 ego you have to stroke and how to package reality 0:08:22.840 --> 0:08:27.360 into the neatest, most clickable thumbnails. Now, the independent creator 0:08:27.480 --> 0:08:31.640 often has as much independence as a Hollywood studio actor 0:08:31.720 --> 0:08:33.400 back in the day. I remember reading about this when 0:08:33.440 --> 0:08:37.320 I was younger, the Hollywood studio actors that had contracts 0:08:37.320 --> 0:08:41.160 in the nineteen forties, and good luck on that right. 0:08:41.800 --> 0:08:45.480 Even like the Three Stooges iconic in their era, they 0:08:45.480 --> 0:08:47.600 didn't make hardly any money, and they had no idea 0:08:47.679 --> 0:08:49.440 that they were as famous as they were because they 0:08:49.480 --> 0:08:51.280 were just under a studio contract. 0:08:51.720 --> 0:08:53.440 It's wild story if you want to go down that 0:08:53.559 --> 0:08:54.120 rabbit hole. 0:08:54.600 --> 0:08:56.480 Some good books have been written about that there's some 0:08:56.520 --> 0:08:59.560 good stuff online about the Stooges and not knowing, not 0:08:59.679 --> 0:09:01.880 real life, the impact they were having on the culture 0:09:02.360 --> 0:09:04.400 because they were just it was a job. They were 0:09:04.520 --> 0:09:06.920 under contract and that was that. But you look at 0:09:06.920 --> 0:09:13.480 the independent creator and it's all big business. It's agents, 0:09:13.520 --> 0:09:16.920 it's managers, it's investors, all of them lurking off camera, 0:09:17.559 --> 0:09:22.400 curating the illusion of independence and freedom and pulling yourself 0:09:22.480 --> 0:09:25.040 up from the bootstraps and all that. Give you an example, 0:09:25.160 --> 0:09:29.040 mister Beast. We saw mister Beasts last night. For some reason, 0:09:29.080 --> 0:09:31.400 the NFL thinks that that's going to grow their audience. 0:09:31.679 --> 0:09:35.120 Spoiler alert, that's dumb. Anyway, mister Beast was not built 0:09:35.200 --> 0:09:39.200 in a day. He was also not built in the 0:09:39.240 --> 0:09:42.480 basement of his home somewhere in South Carolina. He was 0:09:42.559 --> 0:09:49.120 built with investors, managers, lawyers, and the machine, the machine 0:09:49.240 --> 0:09:52.040 that makes it look like he's just a kid with 0:09:52.160 --> 0:09:56.040 a big idea, just a kid with a big idea 0:09:56.120 --> 0:09:57.160 that happened to make it. 0:09:57.280 --> 0:10:00.520 That's all it is. And you're like, what, well, not 0:10:01.120 --> 0:10:04.000 so much, not so much. 0:10:04.800 --> 0:10:08.120 And it's like the line from the late Great Casey 0:10:08.200 --> 0:10:10.400 Case and keep your feet on the ground and keep 0:10:10.480 --> 0:10:14.720 reaching for the stars. Well, in this case, mister Beast 0:10:15.240 --> 0:10:18.360 again a bunch of other people around him. 0:10:18.559 --> 0:10:21.240 I'm not knocking mister Beast. That's just the reality. 0:10:21.480 --> 0:10:25.480 A lot of people don't realize that the big stars 0:10:25.520 --> 0:10:30.360 on YouTube that are very popular, mister Beast, Kai Sennett, 0:10:30.679 --> 0:10:35.920 the Costco guys, these independent stars are all are run 0:10:36.000 --> 0:10:40.120 by people headquartered in New York boardrooms, groomed by management 0:10:40.200 --> 0:10:46.440 firms who know that the attention currency is where it's at. 0:10:46.559 --> 0:10:46.719 Right. 0:10:47.240 --> 0:10:49.880 It's all about the marketing of these people, and it 0:10:49.960 --> 0:10:53.520 is pay to play. It's not a dirty secret on 0:10:53.640 --> 0:10:58.520 YouTube or the other social media channels. It's a business model. 0:10:59.520 --> 0:11:02.960 And followers and views are a commodity. We all know that, 0:11:03.679 --> 0:11:07.200 and they are traded in a market worth hundreds of 0:11:07.360 --> 0:11:11.200 millions of dollars. The amount of money that is tossed 0:11:11.240 --> 0:11:15.839 around it is crazy. And the Internet is a great 0:11:15.880 --> 0:11:21.440 case study on perception versus reality and the fact that 0:11:21.520 --> 0:11:26.480 perception is reality on social media, perception is manufactured that 0:11:26.720 --> 0:11:30.040 a channel. I'll tell you this, right, So there's two 0:11:30.160 --> 0:11:34.480 channels and both of them are doing food reviews. You 0:11:34.600 --> 0:11:38.720 have a channel with one hundred thousand followers, and you 0:11:38.760 --> 0:11:42.480 have a channel with one hundred followers, right, So who 0:11:42.520 --> 0:11:44.840 you're going to pay more since attention to you can say, well, 0:11:44.960 --> 0:11:47.199 the channel with one hundred thousand that's got more trust, 0:11:47.400 --> 0:11:50.600 trust that's more trustworthy, is more credible, while a channel 0:11:50.600 --> 0:11:53.240 with one hundred followers might as well be broadcasting to 0:11:53.280 --> 0:11:53.880 the furniture. 0:11:54.800 --> 0:11:54.959 Right. 0:11:55.000 --> 0:11:57.440 And by the way, our channel Benny versus the Penny 0:11:57.480 --> 0:11:59.600 has about like two hundred followers or whatever. 0:12:00.120 --> 0:12:02.280 So these because we just started, but. 0:12:02.280 --> 0:12:05.520 The psychology is as old as the Emperor's new clothes. 0:12:05.559 --> 0:12:09.640 If everyone else sees it, it. 0:12:08.360 --> 0:12:12.680 Must be real. Nobody checks the stitching. They just nod 0:12:13.480 --> 0:12:17.360 at the shine and the buying and the selling. And 0:12:17.360 --> 0:12:18.920 this is something I've had my eyes open to. I 0:12:18.960 --> 0:12:20.640 always knew this was going on. But the buying and 0:12:20.679 --> 0:12:26.360 selling of followers is no different from printing counterfeit money. 0:12:26.400 --> 0:12:29.880 And it's not even illegal. It isn't. 0:12:30.240 --> 0:12:34.319 It circulates, it inflates, it deceives, and no. 0:12:34.160 --> 0:12:35.040 One audits it. 0:12:35.640 --> 0:12:37.959 There's nobody saying, well, wait a minute, that person's got 0:12:37.960 --> 0:12:42.359 a bunch of fake followers, because everyone is benefiting from 0:12:42.559 --> 0:12:46.240 the counterfeit. It's a Ponzi scheme where everyone is cashing 0:12:46.280 --> 0:12:50.360 in on this. The illusion of popularity, and I was 0:12:50.400 --> 0:12:51.760 reading a story a couple weeks back. 0:12:51.800 --> 0:12:55.000 I think I mentioned it to you on this podcast. 0:12:55.600 --> 0:12:58.040 Remember the story of there was a couple of musicians 0:12:58.080 --> 0:13:03.720 who became famous on TikTok and then they agreed to 0:13:03.800 --> 0:13:06.320 go out and perform in front of a live audience, 0:13:06.320 --> 0:13:11.440 so they had to sell tickets. And I believe the 0:13:11.440 --> 0:13:14.000 story I'm paraphrasing this, I don't have it in front 0:13:14.040 --> 0:13:18.440 of me, is that they couldn't sell enough tickets to 0:13:18.480 --> 0:13:22.040 cover the costs of the crew and the travel and 0:13:22.080 --> 0:13:24.720 all that to make this happen, because it turned out, 0:13:25.200 --> 0:13:28.280 while they had hundreds of millions of people that were 0:13:28.320 --> 0:13:33.839 watching their music online, they weren't real people. They were 0:13:33.880 --> 0:13:36.520 fake and so the amount of real people was not 0:13:36.679 --> 0:13:40.240 enough to sell out a venue, but the illusion was 0:13:40.280 --> 0:13:43.280 they were very popular. It is a multi million dollar 0:13:43.440 --> 0:13:48.160 industry that hums beneath the surface. It's like a black market, 0:13:48.200 --> 0:13:53.720 bizarre behind the town square, and everyone pretends not to notice. 0:13:54.640 --> 0:13:57.000 It is the Komodo dragon in the room because the 0:13:57.080 --> 0:14:01.640 facade keeps that circus a lot and well a million 0:14:01.800 --> 0:14:05.320 followers at one point, maybe it did mean a million people. 0:14:05.960 --> 0:14:09.760 Now a million followers can mean half a million bots, 0:14:10.960 --> 0:14:15.720 quarter million engagement farm accounts overseas, and the rest die 0:14:15.760 --> 0:14:18.199 hards who don't even know they're part of the hustle. 0:14:18.960 --> 0:14:21.520 That's the thing, right, that's the thing. And that's why 0:14:21.560 --> 0:14:25.360 I say, well, there's nobody that's really hurting from any 0:14:25.400 --> 0:14:28.480 of this, because what ends up happening. It's kind of 0:14:28.480 --> 0:14:30.920 like you open up a restaurant and if you want 0:14:30.960 --> 0:14:33.440 to create a little bit of buzz about the restaurant, 0:14:33.560 --> 0:14:37.160 you pay people to stand in front of the restaurant 0:14:37.360 --> 0:14:40.720 and then they'll be out of curiosities. People that would 0:14:40.840 --> 0:14:42.480 never have gone to the restaurant and say, well, this 0:14:42.560 --> 0:14:43.600 place must be popular. 0:14:43.720 --> 0:14:45.480 Why don't we go to that restaurant. Well, there's nobody 0:14:45.480 --> 0:14:47.160 actually at that restaurant. It's all paid actors. Well we 0:14:47.160 --> 0:14:48.800 don't know their paid actors. They're online. Looks like they 0:14:48.800 --> 0:14:50.440 want to enjoy the food, so let's go there. 0:14:50.720 --> 0:14:53.480 Another example of that is the shopping cart, the buggy, 0:14:54.200 --> 0:14:58.560 the shopping cart. So we talked about this on this podcast, 0:14:58.560 --> 0:15:02.280 but the origins of the the shopping cart leave. It 0:15:02.280 --> 0:15:08.080 started at Oklahoma, but originally it was emasculating. Women did 0:15:08.120 --> 0:15:09.960 not want to push the cart because it you know 0:15:10.160 --> 0:15:12.840 something like moms do, and they're like, unless if you 0:15:12.840 --> 0:15:14.600 didn't have kids or I don't know, I'm not a 0:15:15.160 --> 0:15:15.880 I don't want to be. 0:15:16.080 --> 0:15:17.080 Type cast as that. 0:15:17.560 --> 0:15:20.320 And men didn't want to push carts because it was emasculating. 0:15:20.800 --> 0:15:25.240 So what they did to encourage people to use shopping 0:15:25.280 --> 0:15:29.360 carts is they got really beautiful women and really beautiful men, 0:15:30.360 --> 0:15:33.960 paid actors to go to the stores and walk around 0:15:34.040 --> 0:15:37.680 with the carts and pretend like they were shopping. And 0:15:37.720 --> 0:15:41.320 so they would do that, and then the regular Hoi, POLLOI, 0:15:41.960 --> 0:15:44.400 the flotsam and the jetsum would see this and they'd 0:15:44.400 --> 0:15:45.800 be like, hey, those are good looking people. 0:15:46.240 --> 0:15:47.360 I want to be like them. 0:15:47.800 --> 0:15:50.320 So what I'm going to do is I'm going to 0:15:50.320 --> 0:15:53.160 push the cart like them because they're good looking people. 0:15:53.200 --> 0:15:57.200 Maybe I'll become better looking. And that is a true story, 0:15:57.240 --> 0:16:00.600 Hand to God. That's how the shopping cart became a 0:16:00.720 --> 0:16:04.680 mainstream thing. But it's the same concept on social media, 0:16:04.760 --> 0:16:07.320 like you have fake followers and then you gain real 0:16:07.360 --> 0:16:10.359 followers because people are easily hornswaggled. 0:16:11.040 --> 0:16:13.240 They just are. They just are. 0:16:13.880 --> 0:16:18.080 And you look at these following numbers, it's like baseball attendance. 0:16:18.520 --> 0:16:21.200 When I was a kid in the nineteen eighties. The 0:16:21.280 --> 0:16:25.400 announced attendance bore no resemblance to who was actually there 0:16:25.440 --> 0:16:30.600 in the ballpark, and the reality is whatever the algorithm. 0:16:30.160 --> 0:16:34.520 Says it is. No one again is. 0:16:34.480 --> 0:16:37.280 Doing any inventory on what's real and what's counterfeit and 0:16:37.320 --> 0:16:40.400 all that. So for Benny versus the Penny, which we 0:16:40.480 --> 0:16:43.280 need your help. You can follow that Benny vs. Penny 0:16:43.400 --> 0:16:49.040 at Benny Vspenny on YouTube. That means to us that 0:16:49.760 --> 0:16:53.520 the penny may have to be cannibalized. I've been studying this, 0:16:53.640 --> 0:16:59.040 and there's an art to YouTube, and you people do 0:16:59.200 --> 0:17:04.760 not do not generally watch long form content. So Benny 0:17:04.840 --> 0:17:08.560 versuspent about half an hour forty minutes every week. What 0:17:08.680 --> 0:17:10.840 we likely will have to do at some point is 0:17:10.880 --> 0:17:15.080 chop that up into smaller, bite sized pieces and just 0:17:15.280 --> 0:17:16.240 instead we'll. 0:17:16.040 --> 0:17:16.800 Have long form. 0:17:16.840 --> 0:17:18.359 But then we're going to have to have short form 0:17:19.000 --> 0:17:22.160 because that's the way the game is played, and attention 0:17:22.359 --> 0:17:25.359 spans are now measured in seconds, not minutes. 0:17:26.119 --> 0:17:28.159 We're all a bunch of goldfish swimming around. 0:17:28.400 --> 0:17:32.679 So welcome to the YouTube casino, where the odds are 0:17:32.880 --> 0:17:39.560 long and the attention spans are short, and the house rules. 0:17:39.600 --> 0:17:43.400 But maybe just maybe there's a little bit of room 0:17:43.400 --> 0:17:50.200 there for an honest game in this crooked canival. So 0:17:50.240 --> 0:17:53.000 we'll see the NFL season kicks off for real the 0:17:53.080 --> 0:17:55.960 Mary we had a couple of appetizers with the game 0:17:56.000 --> 0:17:57.439 back on Thursday, where. 0:17:57.320 --> 0:17:59.640 The Eagles won, and then the Chargers on Friday. 0:17:59.640 --> 0:18:03.560 The NFL season, though, remains a weekly TV drama O 0:18:03.800 --> 0:18:09.600 rama assume without a script, assume without a script, and 0:18:09.880 --> 0:18:13.919 unlike the algorithms, you know, we actually care about the 0:18:13.960 --> 0:18:16.600 results and all that. Now, if we can cut through 0:18:16.600 --> 0:18:19.840 the clutter on Benny versus the Penny with just wit, 0:18:20.280 --> 0:18:24.000 candor and a little old fashioned stubbornness, then maybe just 0:18:24.160 --> 0:18:27.919 maybe Benny versus the Penny can survive outside of that 0:18:28.119 --> 0:18:32.280 NBC corral and all that. Now, it's not going to 0:18:32.320 --> 0:18:36.359 be easy, it's not going to be fair. Then again, 0:18:36.680 --> 0:18:40.040 I would argue that makes it all that much much 0:18:40.080 --> 0:18:42.199 sweeter because my experience in broadcasting I've been doing this 0:18:42.240 --> 0:18:44.560 a long time, is you actually have to build an 0:18:44.600 --> 0:18:46.240 audience up, but it's a real audience. 0:18:46.280 --> 0:18:47.439 There's no shortcuts. 0:18:47.480 --> 0:18:49.560 On social media, there's a lot of shortcuts, like if 0:18:49.560 --> 0:18:52.320 somebody wanted to I've forgotten emails from people in the past, 0:18:52.320 --> 0:18:53.840 they're like, hey, I work in social media. I can 0:18:53.880 --> 0:18:56.080 get you know, so many followers and all that, and 0:18:56.119 --> 0:18:58.200 I always turned that down. Now, if somebody wants to 0:18:58.280 --> 0:18:59.920 do that, I'm not against it. I'm not going to 0:19:00.000 --> 0:19:02.040 go out and solicit it. But if somebody wants to 0:19:02.119 --> 0:19:05.440 do it, but we need your help. And really I 0:19:05.640 --> 0:19:08.120 believe we have a big enough audience based on when 0:19:08.160 --> 0:19:09.320 I started this fifth. 0:19:09.160 --> 0:19:11.960 Hour podcast, I was like, who the hell's going to 0:19:12.000 --> 0:19:12.680 listen to that crap? 0:19:13.680 --> 0:19:16.639 And I always said, if the numbers are bad, if 0:19:16.720 --> 0:19:20.040 no one's listening to this thing, then I'm not going 0:19:20.119 --> 0:19:22.040 to do it. It's not worth my time. Time is 0:19:22.080 --> 0:19:23.639 the most valuable thing we have. I'm not going to 0:19:23.720 --> 0:19:26.959 bother doing the podcast. And the numbers have steadily climbed. 0:19:27.040 --> 0:19:30.080 We've done very well with this podcast. Are we Joe Rogan? No, 0:19:30.160 --> 0:19:32.520 we're not Joe Rogan? Are we Adam Carolla? No, we're 0:19:32.520 --> 0:19:36.399 not Adam Corola. But however, in our little niche stay 0:19:36.480 --> 0:19:38.560 in your lane, as LeVar Ball likes to say, we 0:19:38.640 --> 0:19:40.240 have been able to build up a good following and 0:19:40.359 --> 0:19:41.400 Danny G's helped a lot. 0:19:42.359 --> 0:19:43.080 We was a stretch. 0:19:43.119 --> 0:19:45.200 We were losing people, we were bleeding. We had a 0:19:45.240 --> 0:19:47.400 lot of politics on the podcast. People got all upset 0:19:47.400 --> 0:19:50.200 about that, freaked out, lost their mind. And so the 0:19:50.320 --> 0:19:54.080 numbers have been very good. And we can just take 0:19:54.480 --> 0:19:58.280 a good chunk of this and put it there on 0:19:58.560 --> 0:20:03.080 Benny Vspenny on YouTube. Get your kids to sign up. Well, 0:20:03.119 --> 0:20:04.800 I don't want to set up there. Those are a 0:20:04.840 --> 0:20:07.800 bunch of old's talking football. Just do it, little Johnny, 0:20:07.960 --> 0:20:09.960 come on, help your dad out, all right? You know 0:20:10.320 --> 0:20:12.680 that kind of thing helps us out. That does help 0:20:12.760 --> 0:20:14.639 us out. It would help a lot if they actually 0:20:14.720 --> 0:20:22.240 watched the show. So it's not smooth, double churned or 0:20:22.320 --> 0:20:25.800 slow churned Vanilla. It's gonna be rocky road. It's gonna 0:20:25.800 --> 0:20:28.840 be rocky road. But with a little help from my 0:20:29.040 --> 0:20:32.480 friend that would be you. And we are on a mission, 0:20:32.720 --> 0:20:34.240 on a mission to follow it. 0:20:34.280 --> 0:20:34.560 The show. 0:20:34.760 --> 0:20:36.480 You know, it's nothing looked quite as good as I 0:20:36.560 --> 0:20:39.520 wanted to look. I wanted to look good. I want 0:20:39.800 --> 0:20:41.320 I want to look just like the TV show. But 0:20:41.400 --> 0:20:43.200 the TV show had thirty people working on it. We 0:20:43.320 --> 0:20:46.040 have two, so it's a lot different. But if you 0:20:46.280 --> 0:20:51.199 just follow the channel, subscribe to Benny Vspenny, and if 0:20:51.240 --> 0:20:53.920 you put a review, a comment, in there. You watch 0:20:54.040 --> 0:20:58.080 the videos. Man, would that be cool? That would help 0:20:58.160 --> 0:21:00.520 us out, you know, help us fight again. It's the 0:21:00.640 --> 0:21:05.160 machine and really try to do this organically, and then 0:21:05.960 --> 0:21:09.600 it's a self fulfilling prophecy where if you do build 0:21:09.680 --> 0:21:13.800 up a base and eventually we can move on to 0:21:13.920 --> 0:21:16.560 something bigger and better. Now turn the page on that. 0:21:17.680 --> 0:21:21.280 I would like to address a moment that happened on 0:21:21.320 --> 0:21:24.920 the Overnight Show earlier this week. I got several emails 0:21:24.960 --> 0:21:26.760 about this, and I thought this would be the perfect 0:21:26.800 --> 0:21:31.520 form because this podcast the fifth Hour plausibly you're listening 0:21:31.520 --> 0:21:34.720 because you are a next level fan. Legends like Lucky, 0:21:34.880 --> 0:21:40.240 Tony alf the Alien, Opiner, ferg Dog, Mister nice Guy, 0:21:40.520 --> 0:21:43.520 Jonathan and Delaware. These are big time heavy hitters in 0:21:43.560 --> 0:21:48.800 the Malin Militia, big balls, Bob, and they listen to 0:21:48.920 --> 0:21:51.800 this podcast. So this is just like a tight knit 0:21:51.920 --> 0:21:55.960 group that we've got here. So every radio show, I'm 0:21:56.000 --> 0:21:58.000 gonna go a little zen on you. So every radio 0:21:58.080 --> 0:22:01.480 show worth its salt as a cast of characters. That's 0:22:01.560 --> 0:22:04.960 my belief on talk radio. And if you don't have that, you're. 0:22:04.840 --> 0:22:07.040 Not doing it right. You're not doing it right. 0:22:07.520 --> 0:22:10.600 So there's gotta be to do a radio show the 0:22:10.720 --> 0:22:19.119 right way, there's gotta be rasmatash. There's characters orbiting whoever 0:22:19.200 --> 0:22:21.920 the host is. In this case, it's me like satellites, 0:22:22.400 --> 0:22:26.119 some are closer to the Sun than others. Some are 0:22:26.800 --> 0:22:31.040 burping and some are burning, some are burning up in 0:22:31.160 --> 0:22:35.000 re entry, some others just kind of drifting forever in 0:22:35.080 --> 0:22:38.439 their own strange you know, just kind of a strange 0:22:38.480 --> 0:22:42.159 path around the cosmos. But ours happens to include a 0:22:42.280 --> 0:22:46.560 man on the Malord Militia named mouthwash Mike. So mouthwash 0:22:46.680 --> 0:22:50.640 Mike called up the other night and was really disheveled 0:22:50.720 --> 0:22:54.680