1 00:00:12,480 --> 00:00:16,040 Speaker 1: So Blake Lively has gone through it. Recently, she was 2 00:00:16,079 --> 00:00:21,079 Speaker 1: promoting this movie that is about domestic violence, and she 3 00:00:21,360 --> 00:00:25,160 Speaker 1: used this opportunity as a time to monetize her hair 4 00:00:25,239 --> 00:00:30,800 Speaker 1: care and her alcohol line. Now this didn't land because 5 00:00:31,720 --> 00:00:35,080 Speaker 1: it was very toned off and insensitive to domestic violence. 6 00:00:35,240 --> 00:00:38,480 Speaker 1: She wasn't really talking about the issue the matter at hand, 7 00:00:38,520 --> 00:00:40,839 Speaker 1: and instead people went to the movie thinking it was 8 00:00:40,880 --> 00:00:43,320 Speaker 1: a rom com because she was saying, where your florals, 9 00:00:43,360 --> 00:00:46,000 Speaker 1: grab your girlfriends and go see this movie. And it's 10 00:00:46,120 --> 00:00:50,479 Speaker 1: a very disturbing movie. So it really hit sideways, and 11 00:00:50,520 --> 00:00:54,000 Speaker 1: it made me realize that what's going on is these 12 00:00:54,200 --> 00:00:59,360 Speaker 1: classic celebrities post old Hollywood. Old Hollywood was individual actresses 13 00:00:59,360 --> 00:01:05,520 Speaker 1: owned by so post old Hollywood actresses were just actresses. 14 00:01:05,560 --> 00:01:07,800 Speaker 1: They're paid for movies, they're paid for TV. They might 15 00:01:07,840 --> 00:01:10,679 Speaker 1: do a commercial, But having their own brands, which is 16 00:01:10,720 --> 00:01:15,959 Speaker 1: something that I started by monetizing reality TV, is something newer. 17 00:01:16,440 --> 00:01:19,880 Speaker 1: So someone like Blake Lively is not savvy about marketing 18 00:01:19,959 --> 00:01:24,479 Speaker 1: a haircare line, an alcohol line, and also messaging her 19 00:01:24,520 --> 00:01:27,160 Speaker 1: core business, which is an actress and the subject matter 20 00:01:27,240 --> 00:01:29,680 Speaker 1: of this movie. In addition, she was marketing her husband's 21 00:01:29,680 --> 00:01:32,600 Speaker 1: movie and they were cross promoting and making jokes about 22 00:01:32,760 --> 00:01:34,760 Speaker 1: the fact that he had a movie launching the same 23 00:01:34,800 --> 00:01:37,240 Speaker 1: weekend and that he had written I think a scene 24 00:01:37,240 --> 00:01:40,240 Speaker 1: in her movie, and it just landed like a bag 25 00:01:40,280 --> 00:01:42,959 Speaker 1: of shit, and I did a TikTok saying, if you 26 00:01:43,000 --> 00:01:44,720 Speaker 1: try to fit twenty five pounds a shit in a 27 00:01:44,720 --> 00:01:47,000 Speaker 1: five pound bag, the bag's going to explode and you'll 28 00:01:47,000 --> 00:01:50,559 Speaker 1: have shit all over you. I also said that these 29 00:01:51,040 --> 00:01:55,400 Speaker 1: modern day actresses have archaic teams because the teams do 30 00:01:55,400 --> 00:01:59,440 Speaker 1: not know how to navigate the truth tellers and truth 31 00:01:59,520 --> 00:02:03,520 Speaker 1: detect of twenty twenty four on social media, which is 32 00:02:03,600 --> 00:02:06,920 Speaker 1: king now. So Mark Cuban said it. He said, it's 33 00:02:06,920 --> 00:02:10,560 Speaker 1: streamers for old people. Cable television is a dying breed. 34 00:02:11,240 --> 00:02:15,680 Speaker 1: This is direct to consumer entertainment, when you are just 35 00:02:15,760 --> 00:02:19,280 Speaker 1: giving the content directly to the people. But these classic 36 00:02:20,000 --> 00:02:24,560 Speaker 1: actresses who are groomed and measured and polished and prepped 37 00:02:24,840 --> 00:02:28,760 Speaker 1: and questions are eliminated with reporters and they are handled 38 00:02:28,760 --> 00:02:30,880 Speaker 1: and they have someone holding their hand on a red carpet. 39 00:02:31,320 --> 00:02:36,600 Speaker 1: They are not prepared for the twenty twenty four modern 40 00:02:36,680 --> 00:02:41,400 Speaker 1: day social media model. So Blake Lively has been getting dragged. 41 00:02:41,919 --> 00:02:48,240 Speaker 1: I had posted a video about it being unjustified, but 42 00:02:48,360 --> 00:02:50,960 Speaker 1: to be honest, because I had spoken to one person 43 00:02:50,960 --> 00:02:53,799 Speaker 1: who said very nice things, but to be perfectly honest, 44 00:02:53,880 --> 00:02:57,360 Speaker 1: some other people did say that based on all these years, 45 00:02:57,760 --> 00:03:00,960 Speaker 1: you know, it's some version of a come up. So 46 00:03:01,880 --> 00:03:06,480 Speaker 1: it's just been a challenging time for a classic actress 47 00:03:06,680 --> 00:03:10,080 Speaker 1: to be trying to maneuver the modern day era and entertainment. 48 00:03:10,960 --> 00:03:14,079 Speaker 1: This happened with Jennifer Lopez as well. Jennifer Lopez was 49 00:03:14,160 --> 00:03:22,480 Speaker 1: launching Skincare, alcohol, two movies, a musical tour, an album, 50 00:03:22,720 --> 00:03:27,840 Speaker 1: and a relationship and be a parent. So that's seventy 51 00:03:27,880 --> 00:03:30,960 Speaker 1: five pounds of shit in a five pound bag and 52 00:03:31,520 --> 00:03:36,040 Speaker 1: it blew up on her too. It's not for the weary, 53 00:03:36,120 --> 00:03:42,000 Speaker 1: this modern day citizens journalism, like they will cut a bitch, 54 00:03:42,280 --> 00:03:45,160 Speaker 1: they do not play and they go they're out for 55 00:03:45,320 --> 00:03:48,840 Speaker 1: blood and it's a different world, like I don't. This 56 00:03:49,040 --> 00:03:51,240 Speaker 1: was one of the rare things where it came into 57 00:03:51,320 --> 00:03:55,880 Speaker 1: the mainstream. So the mainstream media was reporting on this 58 00:03:56,280 --> 00:03:59,120 Speaker 1: situation with Blake Lively and castmates had to weigh in, 59 00:03:59,160 --> 00:04:02,360 Speaker 1: and you know, it just was the perfect storm. And 60 00:04:04,000 --> 00:04:06,480 Speaker 1: someone I spoke to said, this is her turn you know, 61 00:04:06,560 --> 00:04:10,200 Speaker 1: And these are women who have been celebrated for their fashion, 62 00:04:10,360 --> 00:04:13,760 Speaker 1: for their beauty, for their perfection. I mean, Anna Wintour 63 00:04:13,960 --> 00:04:17,520 Speaker 1: has had both of these women hosting the mech Gal 64 00:04:17,640 --> 00:04:20,520 Speaker 1: the last couple of years. So these women have been 65 00:04:20,560 --> 00:04:24,159 Speaker 1: at the very very top at the dais. I mean, 66 00:04:24,960 --> 00:04:28,320 Speaker 1: the pedestal couldn't be more elevated. And Blake Lively is 67 00:04:28,360 --> 00:04:31,040 Speaker 1: on the cover of Vogue in September, and that will 68 00:04:31,040 --> 00:04:34,400 Speaker 1: be interesting to see. I mean, maybe this is just 69 00:04:34,440 --> 00:04:37,680 Speaker 1: affecting sales. Maybe her hair care is sold out, Maybe 70 00:04:37,720 --> 00:04:40,760 Speaker 1: she sells more magazines than anyone's ever done, like Kim 71 00:04:40,800 --> 00:04:43,000 Speaker 1: and Kanye, did you know, Because by this at the 72 00:04:43,040 --> 00:04:46,880 Speaker 1: same time, disruption sells. So she may just be entering 73 00:04:46,880 --> 00:04:49,599 Speaker 1: into the dark side. She may just not be like 74 00:04:49,680 --> 00:04:54,120 Speaker 1: perfect and pristine anymore. And now she's crossed over to 75 00:04:54,160 --> 00:04:57,800 Speaker 1: the dark side where social media is about being flawed 76 00:04:58,400 --> 00:05:03,719 Speaker 1: and authentic and connecting, being honest, accountable, you know, not 77 00:05:03,839 --> 00:05:05,760 Speaker 1: just like hiding behind your team and the walls of 78 00:05:05,800 --> 00:05:11,320 Speaker 1: the media being really forthcoming. It's like the social media 79 00:05:12,160 --> 00:05:18,479 Speaker 1: revolution is here, and if you don't understand this new 80 00:05:18,560 --> 00:05:23,880 Speaker 1: technology and the way things happen now, you'll be archaic. 81 00:05:24,040 --> 00:05:39,240 Speaker 1: You won't know how to operate in this world. If 82 00:05:39,320 --> 00:05:43,919 Speaker 1: I were Blake Lively, immediately, I would have said, I 83 00:05:44,040 --> 00:05:47,039 Speaker 1: messed up. I messed up. I'm human. I haven't been 84 00:05:47,200 --> 00:05:50,799 Speaker 1: perfect in every interview in the past or the present. 85 00:05:51,600 --> 00:05:53,760 Speaker 1: Maybe I've been under pressure. Maybe I tried to do 86 00:05:53,880 --> 00:05:56,480 Speaker 1: too much. I want to be successful, I want to 87 00:05:56,480 --> 00:05:58,400 Speaker 1: build a business, and I have all these different brands, 88 00:05:58,440 --> 00:06:01,160 Speaker 1: and I was excited, and I don't like to leave 89 00:06:01,200 --> 00:06:02,880 Speaker 1: my kids that much. I had hair and makeup on 90 00:06:03,240 --> 00:06:06,760 Speaker 1: and my glam on, and I've always been celebrated for fashion, 91 00:06:06,800 --> 00:06:08,520 Speaker 1: and that's often what people want from me. So I 92 00:06:08,600 --> 00:06:09,920 Speaker 1: led with that, and I should have led with the 93 00:06:10,160 --> 00:06:12,160 Speaker 1: importance of this cause. And it's my bad. I made 94 00:06:12,200 --> 00:06:16,680 Speaker 1: a mistake. And I'm going to donate all the profits 95 00:06:16,800 --> 00:06:21,520 Speaker 1: from my profits meeting hers, from the hair care and 96 00:06:21,760 --> 00:06:25,719 Speaker 1: the alcohol during this period of time to domestic violence 97 00:06:25,760 --> 00:06:29,000 Speaker 1: because i made a mistake. And I'm human, And you 98 00:06:29,040 --> 00:06:32,160 Speaker 1: know what, I haven't always been great, but there's always 99 00:06:32,200 --> 00:06:33,840 Speaker 1: the future, and I need to be a better example 100 00:06:33,839 --> 00:06:36,120 Speaker 1: for my kids, and I'm going to do things differently 101 00:06:36,120 --> 00:06:38,880 Speaker 1: from now on. This is a wake up call, and 102 00:06:38,920 --> 00:06:43,160 Speaker 1: this is an opportunity for me to make a change. 103 00:06:43,400 --> 00:06:46,440 Speaker 1: Love you all, thank you for supporting me. Sorry if 104 00:06:46,440 --> 00:06:49,599 Speaker 1: I disappointed you. Sorry to myself, storry, my family started, 105 00:06:49,680 --> 00:06:54,440 Speaker 1: my fans, start at my kids. Keep it moving. It's 106 00:06:54,480 --> 00:06:56,520 Speaker 1: amazing how difficult it is for people to just be 107 00:06:56,600 --> 00:06:59,960 Speaker 1: really forthcoming and just like direct. It's hard for them 108 00:07:00,040 --> 00:07:02,600 Speaker 1: because they're afraid to get like jammed up in another problem. 109 00:07:02,800 --> 00:07:05,520 Speaker 1: Sometimes that happens. Sometimes you apologize and you get you 110 00:07:05,560 --> 00:07:08,919 Speaker 1: get deeper in the shit. Arguably, the teams are saying, 111 00:07:09,000 --> 00:07:11,040 Speaker 1: just shut up and let it pass, because that's that's 112 00:07:11,040 --> 00:07:14,280 Speaker 1: a strategy too. Shut up. The storm is here, but 113 00:07:14,360 --> 00:07:17,280 Speaker 1: it's somebody else's turn next. Someone else will get in 114 00:07:17,360 --> 00:07:19,640 Speaker 1: trouble next week, and then they'll get the edible arrangement 115 00:07:19,640 --> 00:07:22,840 Speaker 1: because they took the heat off us many many ways. 116 00:07:24,640 --> 00:07:27,640 Speaker 1: But I watched it like a like a car crash 117 00:07:27,680 --> 00:07:30,480 Speaker 1: in slow motion, being like, oh God, from the beginning, 118 00:07:30,480 --> 00:07:36,920 Speaker 1: they're going to come in, They're not gonna stop. This 119 00:07:37,000 --> 00:07:39,440 Speaker 1: is what's going on with celebrities in twenty twenty four. 120 00:07:40,800 --> 00:07:44,920 Speaker 1: For years, celebrities have given us the frosting. We've been 121 00:07:44,960 --> 00:07:48,400 Speaker 1: the dummies that just get fed the sweet, easy to 122 00:07:48,480 --> 00:07:52,760 Speaker 1: digest frosting. About oh, Yay, we're in love. Look what 123 00:07:52,840 --> 00:07:56,440 Speaker 1: he bought me. Thoughts and prayers, respect our privacy, or like, 124 00:07:56,560 --> 00:07:58,520 Speaker 1: let me just show you this. This is what I'm doing. 125 00:07:58,600 --> 00:08:00,880 Speaker 1: We have a perfect life. Here's my Instagram all that. 126 00:08:00,880 --> 00:08:03,920 Speaker 1: That's when we get the frosting. People now in twenty 127 00:08:03,960 --> 00:08:07,280 Speaker 1: twenty four, demand the cake. Who are you really? We 128 00:08:07,440 --> 00:08:10,120 Speaker 1: don't want just the frosting. We don't even care if 129 00:08:10,120 --> 00:08:12,040 Speaker 1: the cake doesn't taste as good as the frosting, but 130 00:08:12,120 --> 00:08:15,080 Speaker 1: we want the whole cake. We want the cake, We 131 00:08:15,120 --> 00:08:18,440 Speaker 1: want the frosting. We want the whole bite. We want 132 00:08:18,440 --> 00:08:20,480 Speaker 1: to know what it tastes like. We want to know 133 00:08:20,520 --> 00:08:22,720 Speaker 1: who you are under the hood. We want to know 134 00:08:22,760 --> 00:08:25,160 Speaker 1: what your paint job looks like. Outside of the car, 135 00:08:25,520 --> 00:08:28,280 Speaker 1: we want to know what the interior smells like. We 136 00:08:28,360 --> 00:08:31,360 Speaker 1: want to know how the radio works. We want to 137 00:08:31,400 --> 00:08:33,520 Speaker 1: know how this thing drives. We want to know how 138 00:08:33,520 --> 00:08:35,839 Speaker 1: this think and handle something when it's bad. Have this 139 00:08:35,960 --> 00:08:38,400 Speaker 1: think and handle a storm. We want to know how 140 00:08:38,400 --> 00:08:41,760 Speaker 1: this car can handle an accident like we want. I 141 00:08:41,800 --> 00:08:43,560 Speaker 1: went from one went from the cake to the car. 142 00:08:43,600 --> 00:08:46,480 Speaker 1: But we want the whole thing. We want the cake 143 00:08:46,600 --> 00:08:48,920 Speaker 1: and the frosting, and we want the whole car inside 144 00:08:48,920 --> 00:08:52,319 Speaker 1: and out. That's how people are with celebrities, and celebrities 145 00:08:52,520 --> 00:08:55,160 Speaker 1: have gotten away with only giving us the frosting. And 146 00:08:55,160 --> 00:09:02,720 Speaker 1: that's why most celebrities are terrified and hiding down to 147 00:09:02,840 --> 00:09:18,600 Speaker 1: the act to a to after