WEBVTT - TechStuff Classic: Techs Top Rivalries

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<v Speaker 1>Welcome to tex Stuff, a production from I Heart Radio.

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<v Speaker 1>Hey there, and welcome to tech Stuff. I'm your host,

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<v Speaker 1>Jonathan Strickland. I'm an executive producer with I Heart Radio,

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<v Speaker 1>and how the tech are you? It's time for a

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<v Speaker 1>tech Stuff classic episode. This episode originally published on June two,

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<v Speaker 1>two thousand fifteen. It is titled text Top Rivalries. I'm

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<v Speaker 1>sure we could add to this list in the years

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<v Speaker 1>since it originally published, but let's take a listen. Today,

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<v Speaker 1>I'm going to talk about something that I think is

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<v Speaker 1>pretty interesting. Technology is often intertwined with business, and that

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<v Speaker 1>means rivalries are bound to occur. Now, there's been some

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<v Speaker 1>big rivalries in tech, and I wanted to take some

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<v Speaker 1>time to talk about a few of the most notable ones.

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<v Speaker 1>And this is by no means a complete list. It's

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<v Speaker 1>more of a sampling and include some rivalries that happened

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<v Speaker 1>more than a century ago. So let's get started with

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<v Speaker 1>the oldest rivalry in my list, that is a railroad rivalry.

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<v Speaker 1>This started way back in eighteen sixty two and President

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<v Speaker 1>Abraham Lincoln signed into law the Pacific Railroad Act. Now,

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<v Speaker 1>this was an act that was meant to create a

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<v Speaker 1>railroad that would unify the rails, so you get a

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<v Speaker 1>complete transcontinental rail line where you can travel from the

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<v Speaker 1>east coast to the west coast. And it meant that

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<v Speaker 1>you had to bridge this huge gap that was started

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<v Speaker 1>in the West. I created these two entities, Union Pacific

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<v Speaker 1>and Central Pacific. Now Union Pacific started in Omaha, Nebraska,

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<v Speaker 1>and it was to build railroads westward. Central Pacific started

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<v Speaker 1>in Sacramento, California, and it was to build to the east. Now,

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<v Speaker 1>the two companies were fierce competitors because the amount of

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<v Speaker 1>money and land they received from the government. It didn't

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<v Speaker 1>depend on how efficient the systems were. It depended upon

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<v Speaker 1>the number of miles of track they laid. So speed

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<v Speaker 1>was valued higher than safety or efficiency, and the two

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<v Speaker 1>companies began to feverishly lay down track at the expense

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<v Speaker 1>of human lives. So the heads of the two companies

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<v Speaker 1>were collectively referred to as robber barons. If you've ever

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<v Speaker 1>heard that term, it's talking specifically about the railroad tycoons

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<v Speaker 1>back in the uh mid nineteenth century. They were fighting

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<v Speaker 1>to get the most wealth and power. They were engaging

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<v Speaker 1>in all sorts of questionable activities to gain an advantage.

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<v Speaker 1>As the two lines of railroads converged, so, as an example,

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<v Speaker 1>Union Pacific would build winding paths instead of a straight line.

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<v Speaker 1>Why because it meant that they actually increased the amount

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<v Speaker 1>of mileage of track they were laying down. They were

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<v Speaker 1>maximizing the amount of money and land they were getting

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<v Speaker 1>from the government by making the path longer than it

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<v Speaker 1>needed to be. It was much more lengthy than a

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<v Speaker 1>straight pathway. They also used cheaper materials than they may

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<v Speaker 1>have well then they should have. Really they were using

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<v Speaker 1>wrought iron for the rails, which was fairly brittle, so

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<v Speaker 1>that was a problem. It would need to be replaced

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<v Speaker 1>before too long. And they were also using very cheap wood,

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<v Speaker 1>particularly because you know, they were starting uh in Nebraska,

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<v Speaker 1>so they didn't have access to a lot of wood.

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<v Speaker 1>Nebraska has a lot of planes, so they were using

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<v Speaker 1>stuff like cotton wood, which was fairly brittle, and they

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<v Speaker 1>were using that for their railroad ties. Those were the

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<v Speaker 1>planks that connect the two sets of rails together and

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<v Speaker 1>keep some space the right way. Uh. They also outsourced

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<v Speaker 1>a lot of the work for getting those railroad ties

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<v Speaker 1>to others in the Nebraska area, and those enterprising individuals

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<v Speaker 1>would take axes in hand they have dollar signs in

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<v Speaker 1>their eyes, and they started hacking down all the trees,

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<v Speaker 1>even if those trees were on private property. In fact,

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<v Speaker 1>it got to a point where they were making claims

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<v Speaker 1>that farmers living in Nebraska didn't have a right to

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<v Speaker 1>claim private property because it had not been fully ratified

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<v Speaker 1>by the government. Yet the folks who are living on

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<v Speaker 1>that property begged to disagree, sometimes for the use of force.

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<v Speaker 1>They would actually fire shots at folks who were coming

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<v Speaker 1>into the land to cut down trees. And eventually even

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<v Speaker 1>Union Pacific said, all right, this, this might be going

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<v Speaker 1>a bit too far. Let's re evaluate how we're doing

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<v Speaker 1>business here. So both companies faced dangers exacerbated by their

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<v Speaker 1>willing us to cut corners to make more money, and

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<v Speaker 1>both were plagued by attacks from Native American tribes. Union

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<v Speaker 1>Pacific often would attempt to fight these attacks off. Their

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<v Speaker 1>trains that they would use to move along as the

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<v Speaker 1>track was being built, were loaded with rifles. Meanwhile, Central

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<v Speaker 1>Pacific's workforce, UH they were they were often joined by

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<v Speaker 1>Native Americans because Central Pacific started paying off tribes and

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<v Speaker 1>having them join the workforce. Uh. Speaking of workforces, both

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<v Speaker 1>Union and Central used cheap labor. Central Pacifics workforce was

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<v Speaker 1>primarily Chinese augmented by some Native American workers, and Union

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<v Speaker 1>Pacific had hired on Irish laborers who were treated awfully

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<v Speaker 1>at that time, so both groups were even calling them

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<v Speaker 1>second class citizens as being generous, they were treated poorly.

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<v Speaker 1>Central Pacific suffered or losses to their workforce due to

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<v Speaker 1>accidents during the construction figures very not a lot of

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<v Speaker 1>people were particularly concerned about keeping an accurate count of

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<v Speaker 1>the number of deaths from injury, but estimations range from

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<v Speaker 1>five hundred to a thousand employees uh died while trying

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<v Speaker 1>to construct the railroad. Union Pacific they lost more employees

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<v Speaker 1>to disease and murder than they did to accidents. It

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<v Speaker 1>turns out they would stop in a lot of towns.

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<v Speaker 1>Often they would refer to them as the hell on

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<v Speaker 1>wheels towns where there various workforce members were encountering problems

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<v Speaker 1>with prostitutes or violent criminals, and so a lot of

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<v Speaker 1>them didn't make it. In fact, I think I read

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<v Speaker 1>one estimation that said there was a ratio of four

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<v Speaker 1>to one Union Pacific employees who died from murder to accidents,

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<v Speaker 1>So for everyone who died from an accident. Four We're

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<v Speaker 1>dying from being murdered, so awful awful times. Even when

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<v Speaker 1>the two railroads were getting closer together, the two companies

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<v Speaker 1>were engaged in shady dealings and didn't worry so much

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<v Speaker 1>about the tracks actually meeting up properly, which was the

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<v Speaker 1>whole point of this enterprise in the first place. So

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<v Speaker 1>the two companies were still looking at ways to maximize

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<v Speaker 1>the amount of money and land they could get, rather

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<v Speaker 1>than completing the job as was assigned. It was only

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<v Speaker 1>when the US government really got involved and made it

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<v Speaker 1>clear that the railroads were going to have to shape

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<v Speaker 1>up that they reached an agreement that Promontory Point in

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<v Speaker 1>Utah was the spot where the two railroads would finally connect.

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<v Speaker 1>Now by then both companies had spent huge amounts of

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<v Speaker 1>money and more than a thousand lives had been lost.

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<v Speaker 1>And if you want to look at how much track

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<v Speaker 1>was laid, technically Union Pacific one because I had laid

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<v Speaker 1>more track. But the cost of both companies, not to

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<v Speaker 1>mention the cost to everyone else in evolved in this,

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<v Speaker 1>whether it was the land that it moved through or

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<v Speaker 1>the people working for the companies. It really makes this

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<v Speaker 1>particular rivalry come out as a draw, and not a

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<v Speaker 1>pleasant one at that. Now, the next big rivalry I

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<v Speaker 1>want to talk about, as want I mentioned on the

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<v Speaker 1>show several times before, and it's Thomas Edison versus George Westinghouse.

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<v Speaker 1>Now you might have thought I was going to say

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<v Speaker 1>Nicola Tesla there for a second, but honest, honestly, really Tesla.

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<v Speaker 1>He was a brilliant engineer. He was also a brilliant

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<v Speaker 1>self promoter. He was a rock star of his day.

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<v Speaker 1>But he was not a very good businessman. So Edison

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<v Speaker 1>and Westinghouse were the powerhouses behind the two enormous companies

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<v Speaker 1>battling to supply electric power to the United States. So

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<v Speaker 1>it's really George Westinghouse who was the other entity in

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<v Speaker 1>opposition to Thomas Edison. Nicola Tesla played a very important role,

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<v Speaker 1>But if you're looking at the War of the currency,

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<v Speaker 1>really should say Edison versus Westinghouse, not Edison versus Tesla. Now,

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<v Speaker 1>this War of the currents took place just a couple

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<v Speaker 1>of decades after the railroad shenanigans I just talked about.

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<v Speaker 1>This would be in the eighteen eighties when Thomas Hasen

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<v Speaker 1>was looking to land an incredibly lucrative deal with the

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<v Speaker 1>United States to build power stations that would supply electricity

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<v Speaker 1>to homes and businesses through direct current. Now, essentially Edison

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<v Speaker 1>would just have to provide the patents and then he

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<v Speaker 1>could rake in royalties for years. He would become insanely

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<v Speaker 1>wealthy if he could land this deal. But there was

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<v Speaker 1>a problem. He was dead set on using that direct

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<v Speaker 1>current as a means of transmitting electricity, and that had limitations. Now,

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<v Speaker 1>there are a lot of advantages to using direct current.

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<v Speaker 1>Most of our electronics use direct current to operate. Anything

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<v Speaker 1>that uses a battery uses direct current. Most of our

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<v Speaker 1>most of the things we rely on use direct current.

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<v Speaker 1>There's usually a device that converts alternating current to direct

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<v Speaker 1>current so that we can actually use it. So if

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<v Speaker 1>we had direct current going straight into our homes, we

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<v Speaker 1>wouldn't need those additional converters and everything would be more efficient.

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<v Speaker 1>It's also a really simple way to generate electricity. But

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<v Speaker 1>they're big drawbacks, and the biggest one is that transmitting

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<v Speaker 1>DC power over distance isn't easy. You lose energy the

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<v Speaker 1>further away from the power source you are, so a

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<v Speaker 1>direct current you want the load. That is the thing

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<v Speaker 1>that electricity is going to power to be very close

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<v Speaker 1>to the source. The further away from the source it is,

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<v Speaker 1>the less energy is actually reaching the load, and the

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<v Speaker 1>less effective it is. So in other words, you would

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<v Speaker 1>have to build DC power plants a lot more of

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<v Speaker 1>them and a lot closer to the loads as you

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<v Speaker 1>go along, and that was not a great solution for

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<v Speaker 1>some people. Like it might be fined in an urban

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<v Speaker 1>environment where people are packed in very dense populations, but

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<v Speaker 1>in places like the suburbs or the rural areas, it

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<v Speaker 1>was a lot harder to justify because you couldn't build

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<v Speaker 1>the DC power plants as close to the homes as

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<v Speaker 1>needed to be. So Edison started looking into ways of

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<v Speaker 1>perhaps boosting DC power transmission. One of the people he

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<v Speaker 1>consulted with was Nicola Tesla, and Tesla had recommended that

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<v Speaker 1>Edison abandoned direct current or transmission and switched to alternating

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<v Speaker 1>current or a C electricity instead. Now, one thing you've

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<v Speaker 1>got to make clear, and I've said this before, it's

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<v Speaker 1>one of those things that I think a lot of

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<v Speaker 1>people are mistaken about. Tesla did not invent the idea

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<v Speaker 1>of alternating current. He's often given that credit, but that

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<v Speaker 1>is just not true, alternating current had already been used

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<v Speaker 1>when Tesla was just a kid. He a c had

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<v Speaker 1>existed before Tesla was really born, didn't start getting widely

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<v Speaker 1>used in Europe until Tesla was a child. But at

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<v Speaker 1>any rate, there were already pre existing alternating current systems

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<v Speaker 1>that Tesla could witness and understand. Now, I don't want

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<v Speaker 1>to take too much away from Tesla, because he did

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<v Speaker 1>have brilliant ideas on how to make alternating current more

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<v Speaker 1>efficient and practical. He actually improved the process dramatically so

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<v Speaker 1>it could be an effective means of transmitting power. It's

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<v Speaker 1>just the principle itself had already existed before Tesla rose

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<v Speaker 1>to prominence. Now, Edison didn't see the benefit of alternating current.

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<v Speaker 1>He dismissed the idea, so Tesla would end up leaving

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<v Speaker 1>Edison's company and try to raise money for his own operation,

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<v Speaker 1>even going so far as to dig ditches for the

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<v Speaker 1>Edison Company to raise money for his own company. We'll

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<v Speaker 1>be back with more of this classic episode of tech

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<v Speaker 1>stuff after this quick break. Now we need to talk

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<v Speaker 1>about George Westinghouse. He was the founder of the Westinghouse

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<v Speaker 1>Electric and Manufacturing Company, and he saw the value of

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<v Speaker 1>alternating current. He thought that was the future, so he

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<v Speaker 1>bought Tesla's patents. Now Edison suddenly took notice because while

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<v Speaker 1>Tesla he thought was kind of a wild, crazy idea

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<v Speaker 1>man who wasn't a real threat, Westinghouse had influence and

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<v Speaker 1>a lot of money. So now Edison actually had a

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<v Speaker 1>legitimate threat a legitimate competitor. Tesla, while brilliant, wasn't really

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<v Speaker 1>much of a threat to Edison. He couldn't do much

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<v Speaker 1>on his own. Westinghouse was a different story, and Westinghouse

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<v Speaker 1>was able to secure rights to supply power to areas

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<v Speaker 1>that Edison's power stations couldn't reach, like those rural and

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<v Speaker 1>suburban areas. Westinghouse also started making some headway into urban markets,

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<v Speaker 1>mostly by selling electricity at a loss to undercut Edison.

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<v Speaker 1>So Westinghouse wasn't above doing some, you know, some potentially

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<v Speaker 1>harmful business practices in order to eliminate the competition. Edison

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<v Speaker 1>also not shy about competition. He thrived on it. His

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<v Speaker 1>response was to create a pr campaign that claimed a

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<v Speaker 1>C power was inherently deadly because it required high voltage

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<v Speaker 1>running through the wires. That's how alternating current is able

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<v Speaker 1>to get much better transmission than direct current. With alternating current,

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<v Speaker 1>used transformers to step up the voltage until you get

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<v Speaker 1>to these very high levels to run through cable over

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<v Speaker 1>great distances, and then use other transformers to step down

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<v Speaker 1>the voltage to deliver the electricity to houses. And Edison

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<v Speaker 1>was convinced that this alternating current, this high voltage was

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<v Speaker 1>absolutely deadly and if it were put in widespread use,

0:14:43.880 --> 0:14:48.880
<v Speaker 1>it would cause deaths by electrocution across the United States.

0:14:49.840 --> 0:14:52.440
<v Speaker 1>I assume he believed that he certainly acted as if

0:14:52.480 --> 0:14:56.720
<v Speaker 1>he did uh, and he was inspired to really push

0:14:56.760 --> 0:15:02.040
<v Speaker 1>that idea. Now something happened that was a little bit

0:15:02.080 --> 0:15:05.720
<v Speaker 1>against more than a little bit, very much against Edison's principles.

0:15:05.760 --> 0:15:09.240
<v Speaker 1>But I think it says a lot about his character

0:15:09.800 --> 0:15:12.240
<v Speaker 1>based upon what he did. A dentist actually came up

0:15:12.240 --> 0:15:17.000
<v Speaker 1>to him and had proposed the idea of using electricity

0:15:17.160 --> 0:15:22.360
<v Speaker 1>as a means of execution, using electrocution to kill criminals.

0:15:22.400 --> 0:15:24.600
<v Speaker 1>He thought that it could be a faster and more

0:15:24.720 --> 0:15:28.200
<v Speaker 1>humane way of putting someone to death than the other

0:15:28.320 --> 0:15:35.400
<v Speaker 1>methods of the era. Now, Edison philosophically opposed the death penalty.

0:15:35.560 --> 0:15:38.840
<v Speaker 1>He was not in favor of it, but he also

0:15:38.920 --> 0:15:44.680
<v Speaker 1>saw in this request the possibility of associating Westinghouses alternating

0:15:44.680 --> 0:15:50.480
<v Speaker 1>current power with electrocution, and that led to Edison really

0:15:50.520 --> 0:15:57.200
<v Speaker 1>pushing this idea, ultimately leading to demonstrations public demonstrations in

0:15:57.280 --> 0:16:02.520
<v Speaker 1>which Edison would electrocute various animals, starting off with stray dogs.

0:16:02.560 --> 0:16:05.440
<v Speaker 1>He would pay to have stray dogs rounded up and

0:16:05.440 --> 0:16:11.040
<v Speaker 1>then electrocute them, and to demonstrate that alternating current was deadly. Ultimately,

0:16:11.120 --> 0:16:14.680
<v Speaker 1>the big one that everyone remembers is that Edison used

0:16:14.720 --> 0:16:19.120
<v Speaker 1>the alternating current to put six thousand volts into an elephant,

0:16:19.160 --> 0:16:23.720
<v Speaker 1>electrocuting an elephant to death. Um it was an elephant

0:16:23.800 --> 0:16:29.440
<v Speaker 1>that had previously killed three different people, although the treatment

0:16:29.480 --> 0:16:31.680
<v Speaker 1>of the elephant was a large factor in that I

0:16:31.720 --> 0:16:35.120
<v Speaker 1>would imagine at any rate, Edison thought of this as

0:16:35.160 --> 0:16:38.360
<v Speaker 1>being completely justifiable, both for the means of putting his

0:16:38.360 --> 0:16:41.320
<v Speaker 1>competitor out of business and to end what he viewed

0:16:41.400 --> 0:16:45.920
<v Speaker 1>as a dangerous technology. Now. Edison even funded the design

0:16:45.960 --> 0:16:49.120
<v Speaker 1>of an electric share, but he did so behind the scenes,

0:16:49.600 --> 0:16:53.760
<v Speaker 1>so he essentially paid off the inventor. Harold Brown was

0:16:54.120 --> 0:16:58.800
<v Speaker 1>given the task to design an electric chair, and Edison

0:16:58.880 --> 0:17:02.760
<v Speaker 1>was paying Harold Brown to use alternating current in that design.

0:17:03.840 --> 0:17:06.560
<v Speaker 1>So when the murderer, William Kimmler was scheduled to be

0:17:06.600 --> 0:17:09.160
<v Speaker 1>the first criminal to be executed by the electric chair,

0:17:09.760 --> 0:17:15.920
<v Speaker 1>Edison tried to popularize the term westinghoused for electrocution, as

0:17:15.960 --> 0:17:21.880
<v Speaker 1>in Kimdler was to be westinghoused, not just executed by electricity.

0:17:22.720 --> 0:17:27.280
<v Speaker 1>So again pretty negative pr campaign. By the way, that

0:17:27.320 --> 0:17:31.359
<v Speaker 1>execution did not go so well. Kidler was strapped into

0:17:31.359 --> 0:17:37.160
<v Speaker 1>the chair, the switch was thrown, and Kimdler he tensed up.

0:17:37.600 --> 0:17:40.359
<v Speaker 1>People said that they saw him grip the sides of

0:17:40.359 --> 0:17:44.159
<v Speaker 1>the chair so hard that his hands began to bleed um.

0:17:44.200 --> 0:17:49.640
<v Speaker 1>He was convulsing when the A C dynamo essentially ran

0:17:49.680 --> 0:17:52.800
<v Speaker 1>off juice when they turned the switch off. Uh, they

0:17:52.800 --> 0:17:56.280
<v Speaker 1>were raided to pronounced Kimler dead when he suddenly started

0:17:56.280 --> 0:18:01.040
<v Speaker 1>breathing again, which horrified many of the witnesses. There were

0:18:01.080 --> 0:18:05.960
<v Speaker 1>reports of people fainting or being sick because this supposedly

0:18:06.119 --> 0:18:11.040
<v Speaker 1>humane means of putting someone to death had just dramatically

0:18:12.440 --> 0:18:17.800
<v Speaker 1>had this this reaction of convulsions, and now the prisoner

0:18:17.920 --> 0:18:22.119
<v Speaker 1>was breathing again, not conscious, but was breathing. Meanwhile, the

0:18:22.160 --> 0:18:26.040
<v Speaker 1>A C dynamo needed to be charged again in order

0:18:26.119 --> 0:18:29.600
<v Speaker 1>for it to deliver another shock. So it took some time,

0:18:29.640 --> 0:18:32.720
<v Speaker 1>and it led some people to fear that Kindler would

0:18:32.880 --> 0:18:37.400
<v Speaker 1>regain consciousness, but they were able to deliver a second

0:18:37.560 --> 0:18:42.800
<v Speaker 1>fatal shock uh and actually complete the execution by electrocution.

0:18:42.840 --> 0:18:48.240
<v Speaker 1>Westinghouse was absolutely horrified by the whole ordeal and said

0:18:48.280 --> 0:18:53.720
<v Speaker 1>that the demonstration showed that electrocution is not a humane

0:18:54.040 --> 0:18:57.840
<v Speaker 1>method humane method of execution, and proclaimed there would never

0:18:57.880 --> 0:19:02.360
<v Speaker 1>again be an execution by electrocution. Now, all of this

0:19:02.520 --> 0:19:08.120
<v Speaker 1>grim theater ended up being unnecessary. Edison's efforts were all

0:19:08.200 --> 0:19:12.600
<v Speaker 1>for not because Westinghouse secured the right to supply electricity

0:19:12.640 --> 0:19:18.320
<v Speaker 1>to the eight Chicago World's Fair. The fair allowed Westinghouse

0:19:18.520 --> 0:19:22.760
<v Speaker 1>an opportunity to generate a huge amount of positive publicity

0:19:22.800 --> 0:19:26.359
<v Speaker 1>for the Westinghouse Company and for alternating current, and the

0:19:26.440 --> 0:19:31.000
<v Speaker 1>transmission method was secure, so Westinghouse one out. In the

0:19:31.040 --> 0:19:36.000
<v Speaker 1>short run anyway, eventually Edison's company would win out and

0:19:36.119 --> 0:19:40.520
<v Speaker 1>Westinghouse would kind of fade into obscurity. But the actual

0:19:40.640 --> 0:19:44.239
<v Speaker 1>rivalry during their lifetimes, Westinghouse was the clear winner of

0:19:44.280 --> 0:19:47.880
<v Speaker 1>that one. Alright. So those are two classic rivalries from

0:19:47.960 --> 0:19:51.080
<v Speaker 1>ages past. Now we're going to jump forward about a

0:19:51.119 --> 0:19:55.360
<v Speaker 1>century to look at the next one, because, uh, I mean,

0:19:55.359 --> 0:19:57.560
<v Speaker 1>there are tons of different rivalries I could focus on,

0:19:57.600 --> 0:19:59.240
<v Speaker 1>but some of these are really fun and some of

0:19:59.280 --> 0:20:03.040
<v Speaker 1>them are so are very illustrative of how far people

0:20:03.040 --> 0:20:06.400
<v Speaker 1>are willing to go in order to get their ideas across.

0:20:07.240 --> 0:20:09.679
<v Speaker 1>So that's next one I want to talk about is

0:20:09.720 --> 0:20:13.199
<v Speaker 1>Motorola versus a T and T in the mobile phone wars.

0:20:13.280 --> 0:20:15.359
<v Speaker 1>And this was in the late nineteen sixties and early

0:20:15.440 --> 0:20:18.280
<v Speaker 1>nineteen seventies when a T and T S research and

0:20:18.320 --> 0:20:22.119
<v Speaker 1>development arm called Bell Labs. We've talked about Bell Labs

0:20:22.119 --> 0:20:25.239
<v Speaker 1>in the show many times. Bell Labs was working on

0:20:25.280 --> 0:20:28.720
<v Speaker 1>a new way to make and receive phone calls, uh,

0:20:28.760 --> 0:20:32.520
<v Speaker 1>and it was a cellular service. It was using a

0:20:32.560 --> 0:20:36.639
<v Speaker 1>cell methodology to transfer phones from one cell to the

0:20:36.720 --> 0:20:39.879
<v Speaker 1>next to allow a continuous phone call whenever a phone

0:20:39.960 --> 0:20:44.640
<v Speaker 1>was in motion. And a T and T S aim

0:20:45.000 --> 0:20:49.119
<v Speaker 1>was to create this technology specifically for car phones. That

0:20:49.200 --> 0:20:51.680
<v Speaker 1>was really the application they were looking at. They weren't

0:20:51.720 --> 0:20:54.960
<v Speaker 1>thinking about mobile phones, but car phones. So I guess

0:20:54.960 --> 0:20:56.960
<v Speaker 1>you could argue that car phones are mobile, but you

0:20:56.960 --> 0:20:59.080
<v Speaker 1>couldn't take them out of the car. They would just

0:20:59.119 --> 0:21:03.280
<v Speaker 1>be you know, built into the car itself. Another company

0:21:03.320 --> 0:21:07.600
<v Speaker 1>thought there could be a different use personal mobile phones,

0:21:07.720 --> 0:21:09.720
<v Speaker 1>things that you could actually carry with you they wouldn't

0:21:09.760 --> 0:21:13.720
<v Speaker 1>be stuck in the car, and that company was Motorola.

0:21:13.880 --> 0:21:17.119
<v Speaker 1>So Motorola gave the project of developing a truly mobile

0:21:17.160 --> 0:21:19.840
<v Speaker 1>phone to Martin Cooper, and Cooper and his team got

0:21:19.880 --> 0:21:23.000
<v Speaker 1>to work in nineteen seventy two on developing a phone

0:21:23.000 --> 0:21:25.760
<v Speaker 1>that could be carried on a person and one that

0:21:25.800 --> 0:21:29.280
<v Speaker 1>didn't require any sort of wires connected to a base station,

0:21:30.040 --> 0:21:33.359
<v Speaker 1>so it would be another cell phone type of phone.

0:21:34.920 --> 0:21:37.919
<v Speaker 1>The phone that they designed was officially named the Dina

0:21:38.119 --> 0:21:42.840
<v Speaker 1>Tack d y in A T, A C H, and

0:21:43.600 --> 0:21:47.920
<v Speaker 1>inside the Motorola group they referred to it as a

0:21:47.960 --> 0:21:50.399
<v Speaker 1>shoe phone because of the shape of the phone. It

0:21:50.480 --> 0:21:53.200
<v Speaker 1>was a big brick of a thing that looked kind

0:21:53.200 --> 0:21:56.360
<v Speaker 1>of like the shape of a shoe. In nineteen seventy three,

0:21:56.400 --> 0:21:58.520
<v Speaker 1>the team was ready to unveil the project and perform

0:21:58.560 --> 0:22:01.960
<v Speaker 1>a public demonstration, so oh Cooper had the perfect idea

0:22:02.320 --> 0:22:06.199
<v Speaker 1>to do this. His team installed a cell transmitter on

0:22:06.240 --> 0:22:09.440
<v Speaker 1>a New York City building. They got permission to attach

0:22:09.480 --> 0:22:14.000
<v Speaker 1>a transmitter to a tower, and on April third, Ninete

0:22:14.800 --> 0:22:19.160
<v Speaker 1>Martin Cooper grabbed the phone. It's weighed about two pounds,

0:22:19.680 --> 0:22:22.840
<v Speaker 1>and took that out to the streets of New York

0:22:22.840 --> 0:22:26.200
<v Speaker 1>City and he used that phone to call a person

0:22:26.320 --> 0:22:31.200
<v Speaker 1>named Joel Ingle. So who was Joel Lingle? He was

0:22:31.240 --> 0:22:35.960
<v Speaker 1>an engineer who worked at Bell Labs. So essentially Ingle

0:22:36.200 --> 0:22:38.960
<v Speaker 1>was a T and T S counterpart to motor role

0:22:39.000 --> 0:22:44.480
<v Speaker 1>as Martin Cooper. So Cooper essentially calls his his counterpart

0:22:44.560 --> 0:22:48.600
<v Speaker 1>and to his competitor, and he rather cheekily needled Ingle

0:22:48.720 --> 0:22:50.679
<v Speaker 1>with the reveal that he was being called on a

0:22:50.720 --> 0:22:54.320
<v Speaker 1>mobile phone that wasn't a car phone, and then Cooper

0:22:54.359 --> 0:22:56.440
<v Speaker 1>went on his jolly little way to hold a press

0:22:56.440 --> 0:23:01.320
<v Speaker 1>conference about the developing technology. Now, would mobile phones be

0:23:01.480 --> 0:23:04.960
<v Speaker 1>limited to cars if it weren't for Motorola and Martin Cooper.

0:23:05.800 --> 0:23:09.560
<v Speaker 1>Probably not, And even Motorola's INVENTIONED wouldn't be ready for

0:23:09.600 --> 0:23:12.960
<v Speaker 1>consumers for another ten years or so. But the rivalry

0:23:13.080 --> 0:23:15.040
<v Speaker 1>was a really fun one, so I decided I had

0:23:15.080 --> 0:23:19.000
<v Speaker 1>to include it in this episode. Okay, we've got to

0:23:19.040 --> 0:23:22.920
<v Speaker 1>talk about a little company called Apple. Apple has had

0:23:22.960 --> 0:23:26.800
<v Speaker 1>some of the most famous rivalries in technology with lots

0:23:26.840 --> 0:23:31.159
<v Speaker 1>of different companies, in fact, largely because Apple is involved

0:23:31.240 --> 0:23:33.600
<v Speaker 1>with lots of different types of tech, so it's not

0:23:33.640 --> 0:23:37.360
<v Speaker 1>as simple as Apple versus Microsoft, or even Apple versus IBM,

0:23:37.400 --> 0:23:39.359
<v Speaker 1>but both will play a part. So I'm gonna give

0:23:39.359 --> 0:23:42.080
<v Speaker 1>a rundown on some of the biggest rivalries involving Apple,

0:23:42.160 --> 0:23:46.560
<v Speaker 1>including an internal rivalry within the company itself. Just keep

0:23:46.560 --> 0:23:49.000
<v Speaker 1>in mind that a lot of these rivalries overlap each other,

0:23:49.040 --> 0:23:51.760
<v Speaker 1>so it's not like one began and ended and then

0:23:51.800 --> 0:23:54.720
<v Speaker 1>another one began and ended. But the first one we

0:23:54.760 --> 0:23:59.120
<v Speaker 1>need to look at is Apple versus IBM. So both

0:23:59.119 --> 0:24:02.399
<v Speaker 1>companies were aiming to dominate the personal computer market. Apple

0:24:02.440 --> 0:24:05.600
<v Speaker 1>had an early success. They had really hit the ground

0:24:05.640 --> 0:24:08.600
<v Speaker 1>running with the Apple too. It was incredibly popular for

0:24:08.680 --> 0:24:12.439
<v Speaker 1>its time. But IBM was a huge company with nearly

0:24:12.480 --> 0:24:16.000
<v Speaker 1>a century of history behind it, and IBM had been

0:24:16.040 --> 0:24:19.159
<v Speaker 1>building computers for enterprises and felt the PC market was

0:24:19.200 --> 0:24:23.399
<v Speaker 1>the next big thing. So as the IBM PC debuted,

0:24:23.840 --> 0:24:29.120
<v Speaker 1>Apple had to strike back. So famous Apple at ran

0:24:29.359 --> 0:24:32.720
<v Speaker 1>during the Super Bowl, and it portrayed IBM as the

0:24:32.760 --> 0:24:38.000
<v Speaker 1>evil Empire. It was sort of Orwellian, very faceless, and

0:24:38.119 --> 0:24:41.560
<v Speaker 1>everyone is just a number, a cog in a machine.

0:24:42.440 --> 0:24:45.399
<v Speaker 1>And the Macintosh computer was positioned to be the machine

0:24:45.440 --> 0:24:48.560
<v Speaker 1>for people wishing to maintain their individuality rather than to

0:24:48.600 --> 0:24:52.400
<v Speaker 1>become a clone. Jobs himself had said that if for

0:24:52.440 --> 0:24:55.600
<v Speaker 1>some reason we make some big mistake and IBM wins,

0:24:56.000 --> 0:24:58.920
<v Speaker 1>my personal feeling is that we are going to enter

0:24:59.000 --> 0:25:03.399
<v Speaker 1>a computer dar ages for about twenty years. So shots

0:25:03.400 --> 0:25:07.199
<v Speaker 1>were fired. Um IBM fought back by employing a former

0:25:07.440 --> 0:25:10.280
<v Speaker 1>ally of Apple. And that brings us to the second

0:25:10.400 --> 0:25:14.560
<v Speaker 1>big rivalry in Apple's history. And we're talking about Apple

0:25:14.720 --> 0:25:18.399
<v Speaker 1>and Microsoft, and this one is a doozy. So the

0:25:18.440 --> 0:25:22.800
<v Speaker 1>two companies shared a lot of similarities. Microsoft was founded

0:25:22.800 --> 0:25:28.040
<v Speaker 1>on April fourth, nineteen seventy. Apple was founded on April one,

0:25:28.440 --> 0:25:34.679
<v Speaker 1>nineteen seventy six, so almost a year later, not quite,

0:25:34.800 --> 0:25:38.000
<v Speaker 1>just barely shy of a year later. So Microsoft is

0:25:39.400 --> 0:25:44.600
<v Speaker 1>just a hair under a year older than Apple. Meanwhile,

0:25:44.880 --> 0:25:47.280
<v Speaker 1>two of the co founders, you know, Bill Gates for

0:25:47.359 --> 0:25:51.120
<v Speaker 1>Microsoft and Steve Jobs for Apple, were very similar. Both

0:25:51.119 --> 0:25:55.439
<v Speaker 1>were college dropouts, both had big ideas. Gates's approach was

0:25:55.520 --> 0:25:58.920
<v Speaker 1>to develop software that would run on personal computers of

0:25:58.960 --> 0:26:03.000
<v Speaker 1>the future. Jobs As idea was to develop both software

0:26:03.040 --> 0:26:06.919
<v Speaker 1>and hardware, so he wanted to create the computers along

0:26:06.960 --> 0:26:10.399
<v Speaker 1>with the operating systems and software that was used on them,

0:26:10.400 --> 0:26:12.720
<v Speaker 1>and at first there wasn't a direct rivalry between the

0:26:12.760 --> 0:26:16.080
<v Speaker 1>two companies. In fact, Microsoft developed software both for the

0:26:16.119 --> 0:26:20.320
<v Speaker 1>Apple to computer and the Macintosh. But in the mid nineties,

0:26:20.400 --> 0:26:23.760
<v Speaker 1>Microsoft began to develop Windows, which is a graphical user

0:26:23.800 --> 0:26:29.200
<v Speaker 1>interface operating system. Apple and Steve Jobs in particular, felt

0:26:29.240 --> 0:26:32.439
<v Speaker 1>that Windows bore more than a passing resemblance to the

0:26:32.520 --> 0:26:36.880
<v Speaker 1>mac os, which Microsoft had access to even before the

0:26:36.960 --> 0:26:40.520
<v Speaker 1>operating system came to market. We've got more to say

0:26:40.520 --> 0:26:43.960
<v Speaker 1>in this classic episode of tech stuff after these quick messages.

0:26:51.880 --> 0:26:56.639
<v Speaker 1>So essentially, the accusation was that Microsoft was copying Apple.

0:26:57.560 --> 0:26:59.240
<v Speaker 1>This is kind of funny to me because Apple and

0:26:59.280 --> 0:27:03.239
<v Speaker 1>itself was kind of copying Xerox. But Apple is one

0:27:03.240 --> 0:27:07.480
<v Speaker 1>of those companies that while Steve Jobs felt that that

0:27:07.680 --> 0:27:11.240
<v Speaker 1>great great minds steal, he wasn't too happy when it

0:27:11.320 --> 0:27:15.400
<v Speaker 1>was being done to him. So Apple actually went beyond

0:27:15.720 --> 0:27:18.359
<v Speaker 1>words with this battle and took it to the courtroom.

0:27:18.560 --> 0:27:23.159
<v Speaker 1>Apple sued Microsoft or copyright infringement. The lawsuit went for

0:27:23.200 --> 0:27:27.720
<v Speaker 1>several years, but ultimately the court decided against Apple. Apple

0:27:27.760 --> 0:27:30.280
<v Speaker 1>appealed the decision. They even went so far as to

0:27:30.320 --> 0:27:32.560
<v Speaker 1>petition the U S Supreme Court to hear the case,

0:27:33.280 --> 0:27:35.400
<v Speaker 1>but they were denied. The Supreme Court said no, we're

0:27:35.400 --> 0:27:38.560
<v Speaker 1>not gonna listen to it, and the matter came to arrest.

0:27:39.720 --> 0:27:45.200
<v Speaker 1>Microsoft helped the PC dominate the market over the Macintosh.

0:27:45.880 --> 0:27:51.480
<v Speaker 1>So Microsoft gets involved in IBM and IBM clones and

0:27:51.880 --> 0:27:56.480
<v Speaker 1>provides this Windows, this graphical user interface operating system and

0:27:56.560 --> 0:28:00.000
<v Speaker 1>helps the PC command a huge amount of the market

0:28:00.040 --> 0:28:02.840
<v Speaker 1>share and shrinking Apple's influence to less than ten percent

0:28:02.920 --> 0:28:06.040
<v Speaker 1>of the overall market, which is a big change. This

0:28:06.119 --> 0:28:09.040
<v Speaker 1>also brings up the internal rivalry I mentioned earlier, the

0:28:09.040 --> 0:28:13.679
<v Speaker 1>one that happened in Apple. Steve Jobs was a divisive figure.

0:28:13.720 --> 0:28:16.840
<v Speaker 1>Seems like it's an accurate thing to say he's a

0:28:16.840 --> 0:28:20.560
<v Speaker 1>really passionate salesman, a very visionary person as far as

0:28:20.600 --> 0:28:25.119
<v Speaker 1>product design was concerned. Um, you know, people had have

0:28:25.800 --> 0:28:29.080
<v Speaker 1>criticized Jobs by saying that he was more of kind

0:28:29.119 --> 0:28:31.960
<v Speaker 1>of a grand idea man and relied heavily on other

0:28:32.000 --> 0:28:35.920
<v Speaker 1>people to implement it. But his success record shows that,

0:28:36.680 --> 0:28:41.360
<v Speaker 1>uh that his ideas were very popular with people. They

0:28:41.360 --> 0:28:45.080
<v Speaker 1>were on track. He was very concerned with design, and

0:28:45.160 --> 0:28:48.360
<v Speaker 1>it turns out that concern was well founded. But he

0:28:48.400 --> 0:28:51.120
<v Speaker 1>was also seen as hot headed and difficult to work with.

0:28:51.720 --> 0:28:54.240
<v Speaker 1>This is true both in the early days of Apple

0:28:54.320 --> 0:28:58.880
<v Speaker 1>as well as the second reign of Steve Jobs. So

0:28:59.160 --> 0:29:01.360
<v Speaker 1>he was the found of the company, but he wasn't

0:29:01.400 --> 0:29:04.080
<v Speaker 1>the CEO by the mid eighties. In fact, Jobs had

0:29:04.160 --> 0:29:07.440
<v Speaker 1>hired on John Scully to fill that position in nineteen

0:29:07.480 --> 0:29:11.120
<v Speaker 1>eighty three, that's when Apple became a publicly traded company.

0:29:11.640 --> 0:29:16.640
<v Speaker 1>By night five, after disappointing McIntosh sales figures and complaints

0:29:16.640 --> 0:29:20.040
<v Speaker 1>from Jobs as employees that Steve Jobs was very difficult

0:29:20.080 --> 0:29:23.360
<v Speaker 1>to work for, Scully consulted the board of directors and

0:29:23.440 --> 0:29:27.640
<v Speaker 1>together they decided that it was best to remove Jobs

0:29:27.680 --> 0:29:31.880
<v Speaker 1>from his leadership position. So technically Steve Jobs still worked

0:29:31.920 --> 0:29:34.160
<v Speaker 1>for Apple, but he was kind of pushed to what

0:29:34.200 --> 0:29:38.000
<v Speaker 1>was called Siberia where he had very little influence on

0:29:38.120 --> 0:29:40.120
<v Speaker 1>anything that was going on in Apple and really had

0:29:40.200 --> 0:29:43.680
<v Speaker 1>nothing much to do. So that didn't sit well with

0:29:43.720 --> 0:29:47.840
<v Speaker 1>Steve Jobs. He actually decided to quit. So in the

0:29:47.840 --> 0:29:51.120
<v Speaker 1>summer of nineteen eighty five, he left Apple and he

0:29:51.160 --> 0:29:55.040
<v Speaker 1>formed a new computer company called Next, and he launched

0:29:55.120 --> 0:29:57.480
<v Speaker 1>a little animation studio you might have heard of called

0:29:57.560 --> 0:30:02.280
<v Speaker 1>Pixar during that time. Meanwhile, Apple didn't do so well

0:30:02.320 --> 0:30:05.720
<v Speaker 1>without Jobs, Steve Jobs, that is, there were a series

0:30:05.760 --> 0:30:08.360
<v Speaker 1>of decisions that had kind of watered down the culture

0:30:08.360 --> 0:30:12.800
<v Speaker 1>of the company, including licensing of technology, something that Steve

0:30:12.880 --> 0:30:16.840
<v Speaker 1>Jobs never would have stood for, and the company itself

0:30:16.840 --> 0:30:19.040
<v Speaker 1>was on the verge of collapse in the ninety nineties.

0:30:20.080 --> 0:30:22.160
<v Speaker 1>That was when the boards that reached out back to

0:30:22.200 --> 0:30:26.240
<v Speaker 1>Steve Jobs and said please come back, originally as sort

0:30:26.240 --> 0:30:29.200
<v Speaker 1>of an interim CEO, but Jobs would of course become

0:30:29.240 --> 0:30:33.120
<v Speaker 1>the permanent CEO. So Steve Jobs agreed to come back

0:30:33.160 --> 0:30:36.520
<v Speaker 1>and things began to turn around, though not immediately. So

0:30:36.600 --> 0:30:39.760
<v Speaker 1>one of Steve jobs first actions, it was kind of

0:30:39.760 --> 0:30:43.800
<v Speaker 1>a move of desperation. Uh, the company was doing really poorly.

0:30:43.960 --> 0:30:48.440
<v Speaker 1>He ended up turning to Microsoft for help. So, even

0:30:48.440 --> 0:30:51.520
<v Speaker 1>though Apple and Microsoft at this point had a rather

0:30:51.600 --> 0:30:56.600
<v Speaker 1>tumultuous relationship, largely because Apple had come after Microsoft so

0:30:56.720 --> 0:31:01.960
<v Speaker 1>hard in the lawsuit, Jobs turns to Microsoft for help,

0:31:02.440 --> 0:31:07.000
<v Speaker 1>and Apple and Microsoft strike a deal. Microsoft invests a

0:31:07.160 --> 0:31:11.400
<v Speaker 1>sizeable sum of money into Apple, and in return, Apple

0:31:11.480 --> 0:31:15.120
<v Speaker 1>forms of partnership with Microsoft, names Internet Explorer as the

0:31:15.200 --> 0:31:18.960
<v Speaker 1>browser of choice for Mac computers, as well as integrating

0:31:18.960 --> 0:31:22.960
<v Speaker 1>other types of Mac software into or Microsoft software into

0:31:23.000 --> 0:31:27.160
<v Speaker 1>the max. So this partnership lasts for about five years.

0:31:28.120 --> 0:31:32.560
<v Speaker 1>That's how long the agreement was UH was supposed to last,

0:31:32.680 --> 0:31:35.000
<v Speaker 1>and then after that they could choose to renew it

0:31:35.120 --> 0:31:38.240
<v Speaker 1>or not. So once those years were up, things went

0:31:38.320 --> 0:31:42.360
<v Speaker 1>back to being pretty rough between Microsoft and Apple. That's

0:31:42.400 --> 0:31:45.520
<v Speaker 1>when we started seeing the Mac versus PC ads coming

0:31:45.520 --> 0:31:47.680
<v Speaker 1>out on the high I'm a Mac and I'm a PC,

0:31:48.160 --> 0:31:50.800
<v Speaker 1>the ones with John Hodgman in them. It's also when

0:31:50.840 --> 0:31:53.520
<v Speaker 1>Apple made the decision to move into a space that

0:31:53.600 --> 0:31:57.600
<v Speaker 1>Microsoft hadn't really cracked yet, which was mobile computing. And

0:31:57.640 --> 0:32:01.240
<v Speaker 1>that's how Apple managed to build momentum and eventually pass

0:32:01.440 --> 0:32:05.880
<v Speaker 1>Microsoft in value. So it was a long battle and

0:32:05.920 --> 0:32:10.440
<v Speaker 1>Microsoft dominated the market for ages and really still in

0:32:10.480 --> 0:32:14.520
<v Speaker 1>the PC market, Microsoft is ahead of Apple. But when

0:32:14.560 --> 0:32:18.040
<v Speaker 1>you look at where most of the movement is going toward,

0:32:18.160 --> 0:32:21.560
<v Speaker 1>with the mobile platforms being way more important than desktop

0:32:21.560 --> 0:32:25.320
<v Speaker 1>and laptops happened to be these days, Apple has kind

0:32:25.360 --> 0:32:30.040
<v Speaker 1>of one you would say that they're currently winning, especially

0:32:30.080 --> 0:32:32.120
<v Speaker 1>if you look at the value of the two companies.

0:32:32.160 --> 0:32:38.000
<v Speaker 1>Apple's value is astronomical. Now. When jobs came back to Apple,

0:32:38.680 --> 0:32:42.400
<v Speaker 1>another rival restarted up. That's when Michael Dell of Dell

0:32:42.480 --> 0:32:46.560
<v Speaker 1>Computers made a statement that ruffled some feathers. Dell said

0:32:46.600 --> 0:32:48.840
<v Speaker 1>that if he had been put in charge of Apple

0:32:49.000 --> 0:32:51.560
<v Speaker 1>at that time, when the company was on the verge

0:32:51.600 --> 0:32:55.360
<v Speaker 1>of collapsing, he would have just shut it down and

0:32:55.400 --> 0:32:59.720
<v Speaker 1>returned the money to shareholders. Jobs meanwhile said that Dell

0:32:59.840 --> 0:33:02.560
<v Speaker 1>and Apple were the only two companies in the computer

0:33:02.640 --> 0:33:06.040
<v Speaker 1>industry that we're actually making money at that time. Only

0:33:06.120 --> 0:33:09.120
<v Speaker 1>Apple did it through innovation, while Dell did it by

0:33:09.280 --> 0:33:16.400
<v Speaker 1>quote being Walmart end quote sick burn. Now, there are

0:33:16.400 --> 0:33:19.840
<v Speaker 1>other rivalries to talk about with Apple. During the mobile era,

0:33:20.440 --> 0:33:23.160
<v Speaker 1>which I guess we're still in technically, there were a

0:33:23.160 --> 0:33:27.959
<v Speaker 1>couple of big ones. Apple had a real problem with Google.

0:33:28.120 --> 0:33:31.080
<v Speaker 1>Steve Jobs really had a big problem with Google. Jobs

0:33:31.080 --> 0:33:34.280
<v Speaker 1>felt that the Android operating system was a complete rip

0:33:34.320 --> 0:33:37.200
<v Speaker 1>off of iOS and he wanted to see it destroyed,

0:33:37.920 --> 0:33:40.920
<v Speaker 1>famously saying that he would spend every penny of Apple's

0:33:41.240 --> 0:33:43.840
<v Speaker 1>billions of dollars in order to do it, and that

0:33:43.960 --> 0:33:47.680
<v Speaker 1>he would pursue this to his last dying breath. Now,

0:33:47.760 --> 0:33:52.760
<v Speaker 1>Apple really concentrated on going after Android, not by targeting

0:33:52.800 --> 0:33:56.640
<v Speaker 1>Google directly, but instead looking at the companies that actually

0:33:56.760 --> 0:34:02.200
<v Speaker 1>used Android operating system. And specifically they targeted Samsung both

0:34:02.240 --> 0:34:07.240
<v Speaker 1>because there were hardware designs that Apple said infringed upon

0:34:07.280 --> 0:34:11.520
<v Speaker 1>their trademarks and patents uh and there were software issues

0:34:11.560 --> 0:34:14.759
<v Speaker 1>that they said were infringing upon patents. And so the

0:34:14.800 --> 0:34:18.440
<v Speaker 1>patent wars began between Samsung and Apple, and they're so

0:34:18.520 --> 0:34:20.919
<v Speaker 1>extensive that I'm not going to go into them here

0:34:21.800 --> 0:34:25.759
<v Speaker 1>except to say that there have been billions of dollars

0:34:25.800 --> 0:34:30.840
<v Speaker 1>awarded in various cases, sometimes for Apples, sometimes against Apple,

0:34:31.280 --> 0:34:34.759
<v Speaker 1>in different courts around the world. And it's a very

0:34:34.800 --> 0:34:41.359
<v Speaker 1>complicated series of accusations and counter accusations. So it's been

0:34:41.360 --> 0:34:45.840
<v Speaker 1>pretty ugly, definitely one of the more um notable rivalries

0:34:45.880 --> 0:34:50.000
<v Speaker 1>in recent years. Now. On the social media side, one

0:34:50.040 --> 0:34:52.040
<v Speaker 1>of the great rivalries of the past few years was

0:34:52.080 --> 0:34:55.120
<v Speaker 1>between my Space and Facebook, which might seem hard to

0:34:55.120 --> 0:34:58.360
<v Speaker 1>believe now because a lot of people aren't even aware

0:34:58.400 --> 0:35:00.400
<v Speaker 1>that my Space was a thing at this point or

0:35:00.400 --> 0:35:03.120
<v Speaker 1>haven't thought about it in years, but my Space was

0:35:03.160 --> 0:35:06.000
<v Speaker 1>the dominant player in the game for quite a few years.

0:35:06.320 --> 0:35:09.400
<v Speaker 1>It was hard for someone on my Space to see

0:35:09.600 --> 0:35:12.840
<v Speaker 1>or to imagine that Facebook could possibly get ahead and

0:35:12.960 --> 0:35:16.760
<v Speaker 1>ultimately render my Space obsolete as a social networking site.

0:35:17.600 --> 0:35:21.120
<v Speaker 1>So my Space was founded in two thousand three. Facebook

0:35:21.120 --> 0:35:24.839
<v Speaker 1>would follow a year later, and my my Space incorporated

0:35:24.840 --> 0:35:27.960
<v Speaker 1>a ton of features, some of which weren't really that subtle.

0:35:28.440 --> 0:35:31.520
<v Speaker 1>You could customize your profile page in my Space quite

0:35:31.560 --> 0:35:34.799
<v Speaker 1>a bit. You could put on all sorts of different backgrounds.

0:35:34.840 --> 0:35:38.560
<v Speaker 1>You could include very simple animations in there that would

0:35:38.680 --> 0:35:42.320
<v Speaker 1>make your eyes bleed. You could include clips of music

0:35:42.480 --> 0:35:45.680
<v Speaker 1>that would auto play when you would visit the profile, which,

0:35:46.239 --> 0:35:48.680
<v Speaker 1>let me tell you how fun that was. Facebook, on

0:35:48.719 --> 0:35:51.440
<v Speaker 1>the other hand, was much more minimalist in its design.

0:35:51.480 --> 0:35:55.759
<v Speaker 1>Initially and in the earliest phases, it was not much

0:35:55.800 --> 0:35:58.799
<v Speaker 1>more than a tool to help college kids find a

0:35:58.880 --> 0:36:02.160
<v Speaker 1>date um and in fact, it was only open to

0:36:02.200 --> 0:36:06.240
<v Speaker 1>college students originally. Now during the mid two thousand's, MySpace

0:36:06.400 --> 0:36:11.760
<v Speaker 1>dominated Facebook, and in two thousand five, News Corporation acquired

0:36:11.800 --> 0:36:16.719
<v Speaker 1>my Space for five hundred eighty million dollars. It's an

0:36:16.960 --> 0:36:20.480
<v Speaker 1>enormous acquisition at the time. In two thousand six, my

0:36:20.600 --> 0:36:23.920
<v Speaker 1>Space was the most visited site on the web. Google

0:36:24.000 --> 0:36:28.840
<v Speaker 1>was second place, But Facebook's design and features were evolving

0:36:28.840 --> 0:36:31.799
<v Speaker 1>over time. The site started opening up to larger and

0:36:31.880 --> 0:36:36.160
<v Speaker 1>larger populations, opening up beyond college students and By two

0:36:36.160 --> 0:36:39.840
<v Speaker 1>thousand nine, the tables had turned and Facebook was receiving

0:36:39.880 --> 0:36:43.279
<v Speaker 1>more visitors than my Space. So the former giant began

0:36:43.280 --> 0:36:45.879
<v Speaker 1>to see members leaving for Facebook. Some of them were

0:36:45.880 --> 0:36:49.040
<v Speaker 1>following friends who had already left my Space, some of

0:36:49.080 --> 0:36:52.160
<v Speaker 1>them were joining friends who had Facebook accounts but had

0:36:52.200 --> 0:36:55.520
<v Speaker 1>never even bothered to build a MySpace account. And in

0:36:55.560 --> 0:36:58.799
<v Speaker 1>two thousand eleven, News Corporations saw the writing on the

0:36:58.800 --> 0:37:03.280
<v Speaker 1>wall and sold my Space for an undisclosed sum. Now

0:37:03.400 --> 0:37:05.600
<v Speaker 1>the sum is officially undisclosed, but there have been a

0:37:05.640 --> 0:37:08.080
<v Speaker 1>lot of estimations out there, with the lowest being at

0:37:08.080 --> 0:37:12.000
<v Speaker 1>around thirty five million dollars. So remember they bought the

0:37:12.080 --> 0:37:16.560
<v Speaker 1>company for five hundred eighty million selling it for thirty

0:37:16.600 --> 0:37:22.040
<v Speaker 1>five million. That's a huge loss for News Corporation. Since then,

0:37:22.080 --> 0:37:25.520
<v Speaker 1>my Space reinvented itself as a music entertainment destination. That

0:37:25.600 --> 0:37:27.520
<v Speaker 1>did that back in two thousand twelve with the help

0:37:27.560 --> 0:37:31.720
<v Speaker 1>of Justin timber Lake, and all the user generated content

0:37:31.800 --> 0:37:35.160
<v Speaker 1>that had existed on the site has long since been deleted,

0:37:35.320 --> 0:37:39.680
<v Speaker 1>So all those profiles, the messages, the photos, the journal entries,

0:37:39.840 --> 0:37:42.600
<v Speaker 1>all of those things are gone, and that caused a

0:37:42.600 --> 0:37:44.839
<v Speaker 1>lot of grief with people. Some folks were saying, you know,

0:37:44.920 --> 0:37:47.960
<v Speaker 1>I know, I don't go to my Space to comment

0:37:48.120 --> 0:37:51.120
<v Speaker 1>anymore to interact with my friends, but I did still

0:37:51.160 --> 0:37:53.560
<v Speaker 1>have a lot of stuff there that was important to me,

0:37:53.680 --> 0:37:56.399
<v Speaker 1>like pictures of people who are no longer around, or

0:37:57.000 --> 0:38:00.719
<v Speaker 1>thoughts on on subjects that were really important. But I

0:38:00.760 --> 0:38:04.239
<v Speaker 1>didn't have anywhere else. So that caused some consternation when

0:38:04.239 --> 0:38:07.279
<v Speaker 1>they deleted all that user generated information. So how did

0:38:07.320 --> 0:38:10.000
<v Speaker 1>my Space actually fall like that? How did that all happen?

0:38:10.040 --> 0:38:13.440
<v Speaker 1>How could my Space, which had dominated had become the

0:38:13.480 --> 0:38:17.600
<v Speaker 1>most visited website in the world. How could it fail

0:38:18.080 --> 0:38:21.960
<v Speaker 1>so completely to this upstart Facebook. Well, a lot of

0:38:22.000 --> 0:38:25.400
<v Speaker 1>people have put thought to it, and one hypothesis is

0:38:25.440 --> 0:38:28.719
<v Speaker 1>that News Corporation put my Space under the leadership of

0:38:28.760 --> 0:38:31.920
<v Speaker 1>business executives who are used to formulating a strategy and

0:38:32.000 --> 0:38:34.960
<v Speaker 1>executing it. So, in other words, they would sit down,

0:38:35.680 --> 0:38:39.240
<v Speaker 1>make goals, make plans on how to achieve those goals,

0:38:39.360 --> 0:38:42.160
<v Speaker 1>and set forth doing it. And they were very you know,

0:38:42.800 --> 0:38:46.520
<v Speaker 1>kind of locked into those ideas. Meanwhile, Facebook grew up

0:38:46.520 --> 0:38:49.840
<v Speaker 1>in an environment where the company could experiment with ideas

0:38:49.880 --> 0:38:52.040
<v Speaker 1>and discard them if they didn't work very quickly. They

0:38:52.040 --> 0:38:54.760
<v Speaker 1>were very nimble in that way, so I could change

0:38:54.840 --> 0:38:58.120
<v Speaker 1>much more quickly, adapting to what people liked and get

0:38:58.200 --> 0:39:01.000
<v Speaker 1>rid of things that they didn't like, while my my

0:39:01.080 --> 0:39:03.840
<v Speaker 1>Space was bogged down and more of a corporate structure.

0:39:03.880 --> 0:39:07.880
<v Speaker 1>And in the end, Facebook's approach worked in that social

0:39:07.920 --> 0:39:15.360
<v Speaker 1>media sphere and my Space didn't. Some more recent rivalries

0:39:15.400 --> 0:39:19.480
<v Speaker 1>we've seen include companies like Uber and Lift, both of

0:39:19.480 --> 0:39:22.200
<v Speaker 1>which are those car hailing services. You know, you get

0:39:22.200 --> 0:39:24.960
<v Speaker 1>an app on your phone and you can hail a

0:39:25.040 --> 0:39:28.040
<v Speaker 1>car driver from Uber or driver from Left and use

0:39:28.120 --> 0:39:29.920
<v Speaker 1>that to take you to wherever you're going to go.

0:39:30.719 --> 0:39:34.560
<v Speaker 1>They're very similar services. Both of those services have riled

0:39:34.560 --> 0:39:38.360
<v Speaker 1>city governments and taxi companies. But in two thousand and fourteen,

0:39:38.480 --> 0:39:41.840
<v Speaker 1>Uber really made the news got a lot of negative

0:39:41.840 --> 0:39:44.960
<v Speaker 1>press for this. They had a campaign to throw a

0:39:45.000 --> 0:39:49.400
<v Speaker 1>monkey wrench in lifts operations. Normally, I would say allegedly,

0:39:49.480 --> 0:39:53.640
<v Speaker 1>but memos from Uber leaked and we're published by various

0:39:54.480 --> 0:39:58.920
<v Speaker 1>publications on the web, and so Uber employees or contractors

0:39:59.040 --> 0:40:02.000
<v Speaker 1>were encouraged to use Lift services in an effort to

0:40:02.120 --> 0:40:07.279
<v Speaker 1>recruit drivers away from Lift and over to Uber. There

0:40:07.280 --> 0:40:12.319
<v Speaker 1>were also policies that told contractors to order and then

0:40:12.440 --> 0:40:15.720
<v Speaker 1>cancel Lift rights. This had a couple of different reasons,

0:40:15.840 --> 0:40:18.799
<v Speaker 1>uh you know, motivations. One was that it kept Lift

0:40:18.880 --> 0:40:22.560
<v Speaker 1>drivers busy without having them earn money. So they would

0:40:22.560 --> 0:40:25.719
<v Speaker 1>be responding to a call and driving from one point

0:40:25.760 --> 0:40:28.360
<v Speaker 1>to another to pick up a fair and then the

0:40:28.680 --> 0:40:33.400
<v Speaker 1>the call would be canceled, and so they wouldn't be

0:40:33.400 --> 0:40:35.919
<v Speaker 1>making money in that meantime, they'd be wasting time going

0:40:35.920 --> 0:40:38.799
<v Speaker 1>from point A to point B. The other reason was

0:40:38.840 --> 0:40:43.359
<v Speaker 1>to help mask the recruitment efforts from Uber executives. So

0:40:44.080 --> 0:40:48.680
<v Speaker 1>rather than allowing Lift to identify a pattern and to say, oh,

0:40:48.760 --> 0:40:54.440
<v Speaker 1>this one person is consistently trying to recruit our employees

0:40:54.880 --> 0:40:58.720
<v Speaker 1>or our drivers over to Uber, let's ban them for life.

0:40:59.280 --> 0:41:02.480
<v Speaker 1>This was a way of trying to obfuse skate that.

0:41:02.680 --> 0:41:06.080
<v Speaker 1>So it's all very spy movie esque. Uber employees are

0:41:06.120 --> 0:41:09.960
<v Speaker 1>contractors were even using burner cell phones and varying their

0:41:10.000 --> 0:41:12.719
<v Speaker 1>behavior to avoid setting patterns to help limit the chance

0:41:12.719 --> 0:41:15.960
<v Speaker 1>of being discovered. Now, Lift even went so far as

0:41:16.000 --> 0:41:20.200
<v Speaker 1>to sue its own former CEO. The executive had jumped

0:41:20.239 --> 0:41:23.960
<v Speaker 1>ship to Uber, and Lift claimed that that executive had

0:41:24.000 --> 0:41:28.520
<v Speaker 1>shared confidential information about a ride sharing program and this

0:41:28.680 --> 0:41:32.080
<v Speaker 1>was partially because both Uber and Lift announced such a

0:41:32.160 --> 0:41:36.080
<v Speaker 1>ride sharing program on the very same day, and Lift said, well,

0:41:36.120 --> 0:41:39.040
<v Speaker 1>the whole reason why this happened was that someone who

0:41:39.080 --> 0:41:43.120
<v Speaker 1>had uh confidential information shared it with our competitors. So

0:41:43.200 --> 0:41:47.560
<v Speaker 1>that's unfair and we're suing for it. Another big rivalry

0:41:47.600 --> 0:41:52.080
<v Speaker 1>going on right now is between Netflix, Amazon and HBO.

0:41:52.560 --> 0:41:54.480
<v Speaker 1>So Netflix and Amazon had been battling it out for

0:41:54.560 --> 0:41:57.960
<v Speaker 1>a while trying to secure content that is exclusive to

0:41:58.040 --> 0:42:02.279
<v Speaker 1>one or the other uh um. They're also creating their

0:42:02.320 --> 0:42:06.880
<v Speaker 1>own individual original content and trying to kind of dominate

0:42:06.960 --> 0:42:09.799
<v Speaker 1>the streaming market. Meanwhile, HBO is a nerd the fray

0:42:09.840 --> 0:42:13.920
<v Speaker 1>with HBO go with its own streaming service, and that

0:42:13.960 --> 0:42:18.480
<v Speaker 1>has prompted Netflix chief content officer to say the goal

0:42:18.560 --> 0:42:21.759
<v Speaker 1>for us is to become HBO faster than HBO can

0:42:21.840 --> 0:42:25.960
<v Speaker 1>become us. Now, whether this means that the cable industry

0:42:25.960 --> 0:42:29.080
<v Speaker 1>as a whole will eventually be completely replaced by competing

0:42:29.120 --> 0:42:32.319
<v Speaker 1>streaming services remains to be seen. We're getting a lot

0:42:32.400 --> 0:42:36.239
<v Speaker 1>of really fantastic content from this, you know, Daredevil from

0:42:36.360 --> 0:42:40.680
<v Speaker 1>Amazon for example, or from Netflix rather for example, Amazon

0:42:40.840 --> 0:42:44.160
<v Speaker 1>is going to bankroll the man who killed don Keyxote,

0:42:44.360 --> 0:42:49.760
<v Speaker 1>the Terry Gilliam movie that has had famously perhaps infamously

0:42:50.360 --> 0:42:56.400
<v Speaker 1>troublesome uh past, So really exciting from a content perspective,

0:42:56.440 --> 0:42:58.960
<v Speaker 1>But it also means that if you want to get

0:42:59.000 --> 0:43:01.160
<v Speaker 1>access to all of these things, you have to subscribe

0:43:01.200 --> 0:43:04.760
<v Speaker 1>to multiple streaming services. So the more crowded this gets,

0:43:05.320 --> 0:43:08.200
<v Speaker 1>the harder it is for the individual consumer. Or you

0:43:08.239 --> 0:43:10.920
<v Speaker 1>have to make tough decisions which once do you subscribe

0:43:10.920 --> 0:43:13.800
<v Speaker 1>to and which ones do you not? Um will it

0:43:13.880 --> 0:43:16.120
<v Speaker 1>all shake out that this is the future of television.

0:43:16.800 --> 0:43:19.239
<v Speaker 1>I'm interested to see. I would suspect, at least for

0:43:19.280 --> 0:43:21.319
<v Speaker 1>the near future, this is how it's going to go.

0:43:22.120 --> 0:43:25.360
<v Speaker 1>Whether it's sustainable, I don't know. Maybe it's exactly what

0:43:25.400 --> 0:43:27.600
<v Speaker 1>everyone's looking for. I know a lot of people have

0:43:27.680 --> 0:43:30.319
<v Speaker 1>hoped for ala carte cable where they can pick and

0:43:30.400 --> 0:43:34.120
<v Speaker 1>choose which channels they have access. Well, this might be

0:43:34.640 --> 0:43:37.080
<v Speaker 1>the beginning of that world, but it might mean that

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<v Speaker 1>you have to subscribe to all these different individual services

0:43:39.960 --> 0:43:41.680
<v Speaker 1>in order to do it, and if there are a

0:43:41.680 --> 0:43:43.399
<v Speaker 1>lot of them, it may end up meaning that you're

0:43:43.400 --> 0:43:46.720
<v Speaker 1>paying more per month than your cable bill was before.

0:43:47.320 --> 0:43:50.879
<v Speaker 1>So we'll have to see. I hope you enjoyed that

0:43:51.000 --> 0:43:54.920
<v Speaker 1>tech Stuff classic episode about text top rivalries. If you

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<v Speaker 1>have suggestions or topics I should cover in future episodes

0:43:58.120 --> 0:44:00.839
<v Speaker 1>of tech Stuff, do not hesit hate to reach out

0:44:00.920 --> 0:44:03.200
<v Speaker 1>and let me know about it. The best way to

0:44:03.280 --> 0:44:05.680
<v Speaker 1>do that is on Twitter. The handle for the show

0:44:05.840 --> 0:44:09.560
<v Speaker 1>is tech Stuff H s W and I'll talk to

0:44:09.640 --> 0:44:18.279
<v Speaker 1>you again really soon. Y. Text Stuff is an I

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<v Speaker 1>Heart Radio production. For more podcasts from I Heart Radio,

0:44:22.239 --> 0:44:25.400
<v Speaker 1>visit the i Heart Radio app, Apple Podcasts, or wherever

0:44:25.480 --> 0:44:27.000
<v Speaker 1>you listen to your favorite shows