WEBVTT - Surveillance: EM Could Outperform DM, Greg Boutle Says

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<v Speaker 1>Yeah, Welcome to the Bloomberg Surveillance Podcast. I'm term Keene

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<v Speaker 1>jay Leye. We bring you insight from the best in economics, finance, investment,

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<v Speaker 1>and international relations. Find Bloomberg Surveillance on Apple Podcasts, SoundCloud,

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<v Speaker 1>Bloomberg dot Com, and of course on the Bloomberg here

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<v Speaker 1>in New York. Joining against Gregg Boodle BMP parabying US

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<v Speaker 1>head of Equity and Derivative Strategy and he joins US

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<v Speaker 1>now can monitor Greig pretty muted price action. I've got

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<v Speaker 1>to say, with the exception of Chinese equities, which we'll

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<v Speaker 1>talk about in just a moment, but what's your explanation

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<v Speaker 1>this morning as to why futures are up but just

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<v Speaker 1>a half of one percent? Yeah. I think the slightly

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<v Speaker 1>lackluster move from US equities this morning, up just under

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<v Speaker 1>half a percent, is a reflection on how far we've

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<v Speaker 1>already traveled since the December lows against the backdrop that's

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<v Speaker 1>already seen some deterioration in terms of equity fundamentals and

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<v Speaker 1>some of the hard macro data. The move in China

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<v Speaker 1>is stomach six pc on a CSI three D. It's

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<v Speaker 1>pretty difficult in the morning like this morning to wake

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<v Speaker 1>up and untangle what is trade and what it's been

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<v Speaker 1>driven by other factors and specifically China specific factors. Can

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<v Speaker 1>you unwrap that a little bit for us? Gregg? Yeah,

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<v Speaker 1>I think really it's kind of this confluence of factors.

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<v Speaker 1>So we see a weaker dollar, a more dovish fed

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<v Speaker 1>the market starting price in a resolution in terms of

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<v Speaker 1>the trade tensions, and then a more kind of credit friendly,

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<v Speaker 1>growth friendly environment coming in China, the stimulus at the

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<v Speaker 1>start of this year working its way through UM. I

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<v Speaker 1>think those things have all come together to make something

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<v Speaker 1>of a perfect storm for China. And EM equity is

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<v Speaker 1>relative to develop market equities. So E M over d

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<v Speaker 1>M is that of this morning story or a longer

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<v Speaker 1>term story? What's your base case, Greg? We think it's

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<v Speaker 1>a slightly longer term story than that. Is something that

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<v Speaker 1>we've been talking about for a while. Is the right

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<v Speaker 1>trade to play a resolution of the trade or as

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<v Speaker 1>I said, there's a kind of confluence of fact is

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<v Speaker 1>not just trade supporting the idea that em could outperform

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<v Speaker 1>developed markets. That's something that I think could run a

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<v Speaker 1>little longer. Although clearly that price action from China this

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<v Speaker 1>morning is very aggressive. How much is underpinned by dividend increase,

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<v Speaker 1>use of cash back to shareholders. I mean it's folded

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<v Speaker 1>into Washington talk and Democratic socialists that's say by backs

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<v Speaker 1>are evil. I get all that, but just from a

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<v Speaker 1>cf A standpoint, if it's a vector that's up not

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<v Speaker 1>like it was in January hindsight, how much of that

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<v Speaker 1>is underpinned by use of cash? Yeah. I think cash

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<v Speaker 1>and balance sheet is something that is going to really

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<v Speaker 1>support some parts of the US equity market. I think

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<v Speaker 1>that the buy back story, whether it's returns through dividends

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<v Speaker 1>or buy backs, the rooster return in some ways doesn't matter.

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<v Speaker 1>I think if you've got a very robust balance sheet,

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<v Speaker 1>net cash on the balance sheet, then that's something that's

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<v Speaker 1>kind of going to give you a more defensive profile

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<v Speaker 1>if we see a growth slow down and returning some

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<v Speaker 1>of that cash is going to support your Earningspress, I

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<v Speaker 1>know you're not great. We're going to talk about individual companies,

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<v Speaker 1>but are reported from Omaha. Katherine Saglinsky just mentioned the

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<v Speaker 1>pile of cash. Mr Buffet has there's a lot of

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<v Speaker 1>other piles of cash out there. What's the I mean

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<v Speaker 1>a lot of people I mentioned Mario Gabelly John tweeting

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<v Speaker 1>out a newmant bureau. I mean a guy like a bell,

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<v Speaker 1>He's like, why are you sitting in the cash? Do something?

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<v Speaker 1>Is that urgency there? I don't know if the urgency

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<v Speaker 1>is there. And some of the volatility that we've seen

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<v Speaker 1>in equity markets over the last three to six months

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<v Speaker 1>is maybe going to inject a little bit more of

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<v Speaker 1>a noting caution rather than when we have a kind

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<v Speaker 1>of more benign environment. But I think certainly, if we

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<v Speaker 1>do see the growth environment slowing but not slowing too rapidly,

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<v Speaker 1>UM corporates may look to try and offset some of

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<v Speaker 1>that kind of organic slowdown by putting some of that

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<v Speaker 1>cash to work. Well, there's one company that is selling,

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<v Speaker 1>and it's General Electric, and the story drops across the

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<v Speaker 1>Bloomberg that General Electric has agreed to sell it's buy

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<v Speaker 1>a farmer business to Dana her for a total consideration

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<v Speaker 1>including twenty one billion dollars in cash, as well as

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<v Speaker 1>Danna has assumption of certain pension liabilities. That just dropped

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<v Speaker 1>across the Bloomberg. General Electric up more than six percent.

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<v Speaker 1>But is there almost an inside transit actually, I mean

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<v Speaker 1>Mr copp Is, I mean I'm going to be honest

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<v Speaker 1>and totally not surprised by this. So here's the headline

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<v Speaker 1>that comes with it, expects to use proceeds to cut

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<v Speaker 1>leverage and strength and balance sheet. Now this is a

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<v Speaker 1>very g specific story, but let me get to the

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<v Speaker 1>broadest story that I think you can speak to. Greg.

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<v Speaker 1>It's the belief that beyond ge there's a lot of

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<v Speaker 1>companies not in a similar position, but telling the same

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<v Speaker 1>kind of story that this is the year that we're

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<v Speaker 1>going to cut back on debt right size the balance sheet.

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<v Speaker 1>It's the year of the debt diet. In the words

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<v Speaker 1>of some guests that I've spoken to, do you believe

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<v Speaker 1>it is? I think there's gonna be differentiation between those

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<v Speaker 1>who do have leverage on the balance sheet see um,

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<v Speaker 1>you know the end of the cycle inside, see growth slowing,

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<v Speaker 1>and want to take measures to repair their balance sheet.

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<v Speaker 1>But there are other corporates out there who have big

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<v Speaker 1>piles of cash, who have anything we'll be looking to

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<v Speaker 1>put that cash to work. So one of the things

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<v Speaker 1>we've been talking about is looking at the differentiation between

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<v Speaker 1>those who can do things like sustained buy backs, maybe

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<v Speaker 1>even accelerate returns to shareholders and those who are going

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<v Speaker 1>to have to cut back. How many companies are in

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<v Speaker 1>that position, because the thing I worry about sitting here

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<v Speaker 1>is central banks shifting towards an easing bias. But I

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<v Speaker 1>just wonder how much corporates have already leveraged over the

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<v Speaker 1>last couple of years, what difference it will make to

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<v Speaker 1>adjust the supply and price of credit, and whether that

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<v Speaker 1>will be enough to stimulate demand. Yeah. I mean, we

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<v Speaker 1>have had this more dovish tone from the FED, but

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<v Speaker 1>we've been in an environment really for the past ten

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<v Speaker 1>years where there's been an awful lot of support coming

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<v Speaker 1>from central banks. So I think clearly this has been

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<v Speaker 1>one of the drivers that's taken the SMP back up

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<v Speaker 1>from on Christmas eve UM. So I think the ability

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<v Speaker 1>for there to be more liquidity driven rally, for a

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<v Speaker 1>more dovish FED to incrementally drive upside from here is

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<v Speaker 1>much more challenging. I think perhaps one of the biggest

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<v Speaker 1>risks for nineteen is policy impotence. It's just the very

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<v Speaker 1>idea that these central banks try and do more, but

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<v Speaker 1>the effective of it, effectiveness of it is enough, And

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<v Speaker 1>I just wonder whether the one right now we're experiencing

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<v Speaker 1>that to some degree in China. Great because the Chinese

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<v Speaker 1>are doing a lot. It's supporting markets. I haven't seen

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<v Speaker 1>it materially support the economy just yet. Yes, I think

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<v Speaker 1>that's a very important point. You can get some knee

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<v Speaker 1>jerk reaction in terms of equities outperforming when you get stimulus,

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<v Speaker 1>but really for that to drive for sustained rally, what

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<v Speaker 1>you need to see is the stimulus find its way

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<v Speaker 1>into the hard data. If you see the macro data improving,

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<v Speaker 1>that's likely to drive the market higher. Greg, thank you

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<v Speaker 1>so much. Thank you. We speak to the vice president

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<v Speaker 1>of odd for Bloomberg Intelligence, Carol Board darkens the door.

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<v Speaker 1>I'm going to cut to the chase, away from all

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<v Speaker 1>the mambo jumbo. How can this be an arms length transaction?

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<v Speaker 1>Mr Copple bleeds Danner her Blue. He's working for g

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<v Speaker 1>I know the Boards signed off on it and all that.

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<v Speaker 1>You've gotta be kidding me. Uh you know, about a

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<v Speaker 1>year ago Danner wanted to buy it and uh Ge

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<v Speaker 1>rebuffed them. Uh he got I mean, let's be fair,

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<v Speaker 1>he got twenty one billion dollars and he needs cat.

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<v Speaker 1>It's actually a little lesson. I thought I had billion um.

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<v Speaker 1>The peer group, which is dan her Thermo Fisher um

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<v Speaker 1>in the life science business or eighteen nineteen right now. So, um,

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<v Speaker 1>the deal you know was good for Danna her as

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<v Speaker 1>well as good for G. G has to balance, I

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<v Speaker 1>mean G has to balance. I need money and I

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<v Speaker 1>need it fast. And the positive in this is that

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<v Speaker 1>they've been getting two billion, three billion from selling tod

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<v Speaker 1>J and J come in here or you know, name

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<v Speaker 1>six other companies you know better than me. I'm not

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<v Speaker 1>sure if there was a bid. I know that Danner

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<v Speaker 1>was interesting, you know, was just gonna be questioned in

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<v Speaker 1>the next week. I I think people are so happy

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<v Speaker 1>that they're getting that much money, and that will so

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<v Speaker 1>all my radars up. I mean no, I might see

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<v Speaker 1>your I see your point because it's it's they got that.

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<v Speaker 1>They got it below peer multiples. Uh, it's a growth business.

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<v Speaker 1>Margins are are very good. Um, and but is in

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<v Speaker 1>a box. They have to balance. I need the money.

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<v Speaker 1>What did dinner or two? Did it go down ten answers? No, no, no,

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<v Speaker 1>because if they paid fifteen times for it. Now, what's interesting, Karen,

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<v Speaker 1>is not just a move in the stop, but the

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<v Speaker 1>moving the debt as well. It's up three cents on

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<v Speaker 1>the dollar. Erupt to fifty on the G perpetual. It's

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<v Speaker 1>a triple B credit and they're using the money to

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<v Speaker 1>right size the balance sheet. How important is that? That's

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<v Speaker 1>extremely important because there was fear of a downgrade. Uh,

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<v Speaker 1>they need to get the debt down as quickly as possible.

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<v Speaker 1>There wasn't a lot of large chunks left that they

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<v Speaker 1>could sell um and you know, oil service is the

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<v Speaker 1>only one they have left that's a reasonable, reasonable size chunk.

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<v Speaker 1>So this does solve the you know, big chunk of

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<v Speaker 1>the debt problem. It doesn't solve it completely, and I

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<v Speaker 1>think will ease the fears about another downgrade. Yeah, so

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<v Speaker 1>we tried it ninety two cents on the dollar, and

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<v Speaker 1>there's been this big fit about another down Right. Do

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<v Speaker 1>you think this is sufficient or do they need to

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<v Speaker 1>do more? Do they need to raise more capital? You know,

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<v Speaker 1>you know they've got to continue to raise capital. But

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<v Speaker 1>I think the emergency, I would say the emergency might

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<v Speaker 1>be over in the in the near town. So you

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<v Speaker 1>sound by a farmer, You keep healthcare, The healthcare IPI

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<v Speaker 1>is not going to happen. What's next? What's the next

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<v Speaker 1>unit that you'll lay the focused on. I think healthcare

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<v Speaker 1>will happen, but it won't happen right away, and he

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<v Speaker 1>needs the cash flow. UM, this doesn't you know, I

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<v Speaker 1>don't think it aborts the UM option to sell healthcare,

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<v Speaker 1>but he needs a cash flow. So right now he

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<v Speaker 1>can stop the bleeding with this sale, get the cash

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<v Speaker 1>from healthcare to do other things, and eventually I think

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<v Speaker 1>you'll get Are there other suitors that could step in

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<v Speaker 1>here in the next forty hours and say, wait a minute,

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<v Speaker 1>that I think that's a possibility. Okay, I mean we're

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<v Speaker 1>so far from the ge of schenected in New York.

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<v Speaker 1>You've mentioned before Karen Aviation and might right, that's the

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<v Speaker 1>crown jewel. Now, yes, that's you know, you know, they

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<v Speaker 1>get rid of Healthier, they get rid of oil service,

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<v Speaker 1>it's it's it's power, it's renewables, and it's a crown jewel. Yeah,

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<v Speaker 1>it's gonna say. I mean, basically, it's an airline engine company.

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<v Speaker 1>It's running a power business. Because they can't figure out

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<v Speaker 1>how to get rid of it that they're going to

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<v Speaker 1>have to just shrink power as much as they can.

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<v Speaker 1>That's not an option to sell. Now, I don't you

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<v Speaker 1>don't do bi hold sell what's the stock etch with

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<v Speaker 1>the stock up a zillion percent, were up over twelve.

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<v Speaker 1>We're just below twelve twelve. I mean, I don't need

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<v Speaker 1>a target from me. I know that's impolite, but I mean,

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<v Speaker 1>does this say everything have legs to forty or is

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<v Speaker 1>it plus or minus five points? It's got a lot

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<v Speaker 1>more work to do, uh to run to anywhere where

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<v Speaker 1>near that. I mean, they've still got a big promise.

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<v Speaker 1>I just have a glass. I don't want a price forecast.

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<v Speaker 1>But you know, the stock was what six or seven?

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<v Speaker 1>It's it's done, you know, up to America. It's what

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<v Speaker 1>Deutsche Bank is to Europe. And the question that comes

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<v Speaker 1>up with Deutsche Bank again and again and again is

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<v Speaker 1>whether you can cut your way to growth. And it's

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<v Speaker 1>a question that's asked about g E as well. Radically

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<v Speaker 1>different company, of course, but the same situation. Can you

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<v Speaker 1>cut your way to growth? I think they're trying to

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<v Speaker 1>cut their way to stability and um and when once

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<v Speaker 1>they can stabilize power and there's some signs in order

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<v Speaker 1>that that's happening, they can stop the bleeding there they've

0:11:25.720 --> 0:11:28.240
<v Speaker 1>got a growth engine. Well I'm not playing on words,

0:11:28.280 --> 0:11:31.280
<v Speaker 1>but it's it's it's aviation and frankly healthcare is nine

0:11:31.880 --> 0:11:34.360
<v Speaker 1>operating margins and will be more like fifteen sixty without this.

0:11:34.559 --> 0:11:37.960
<v Speaker 1>Are they benefited by the death of the airbus? Uh three?

0:11:38.760 --> 0:11:40.920
<v Speaker 1>I mean the day move a lot more engines on

0:11:41.000 --> 0:11:45.320
<v Speaker 1>smaller planes. No, g E and Pratt and Whitney are

0:11:45.480 --> 0:11:48.800
<v Speaker 1>the big engine guys. So yeah, so um, you know

0:11:49.200 --> 0:11:51.400
<v Speaker 1>that plane goes, but there's others that there's a million

0:11:54.240 --> 0:11:55.880
<v Speaker 1>with a lot going to hear and thank you so

0:11:56.000 --> 0:12:00.839
<v Speaker 1>much wandering on the energy, and you know, I would say,

0:12:00.920 --> 0:12:16.520
<v Speaker 1>next forty eight hours, we'll see. We went through the

0:12:16.640 --> 0:12:19.319
<v Speaker 1>surveillance data bank and try to find one of our

0:12:19.360 --> 0:12:23.400
<v Speaker 1>guests that actually listen to all the speeches, and Julia

0:12:23.440 --> 0:12:29.280
<v Speaker 1>Cornado joins usspect policy perspectives. What do these speeches mean, Julie?

0:12:29.400 --> 0:12:32.560
<v Speaker 1>To a grizzled PhD pro like you, do you actually

0:12:32.600 --> 0:12:34.480
<v Speaker 1>listen to these speeches? Did you just look at the

0:12:34.480 --> 0:12:39.240
<v Speaker 1>Bloomberg headlines? You just ignore them? Well, actually a number

0:12:39.280 --> 0:12:42.319
<v Speaker 1>of the speakers were speaking at an event in New York,

0:12:42.400 --> 0:12:44.439
<v Speaker 1>so I was able to attend to that event and

0:12:44.640 --> 0:12:47.760
<v Speaker 1>see the full glory of the said speakers in person.

0:12:47.920 --> 0:12:51.840
<v Speaker 1>So um, it was as you that was why we

0:12:51.880 --> 0:12:56.000
<v Speaker 1>got such a day. Lose the annual conference, the Booth conference,

0:12:56.040 --> 0:12:59.200
<v Speaker 1>since you got in New York exactly, Yeah, Rob and

0:12:59.280 --> 0:13:03.040
<v Speaker 1>Roger enjoining a tomorrow on Bloomberg Surveillance ex Chicago. Next

0:13:03.280 --> 0:13:06.400
<v Speaker 1>RBI in India with an important new book as well.

0:13:06.400 --> 0:13:08.520
<v Speaker 1>Give us a FED update. It's you know, we're marching

0:13:08.559 --> 0:13:11.720
<v Speaker 1>to March and then there's a March meeting. You know,

0:13:11.760 --> 0:13:14.120
<v Speaker 1>I know there's a press conference and all that, but

0:13:14.440 --> 0:13:18.880
<v Speaker 1>is it a dead meeting? Is FED speak goes effectively?

0:13:19.240 --> 0:13:22.320
<v Speaker 1>The March meeting is dead in policy terms because the

0:13:22.360 --> 0:13:24.560
<v Speaker 1>FED has hit the pouse button. So we know that

0:13:24.600 --> 0:13:26.680
<v Speaker 1>they're pretty much on hold for the first half of

0:13:26.679 --> 0:13:29.400
<v Speaker 1>the year as they sort of gather the data and

0:13:29.440 --> 0:13:32.760
<v Speaker 1>take the temperature on the economy. Most of the speakers

0:13:32.800 --> 0:13:36.560
<v Speaker 1>that we heard from are looking forward to this evaluation

0:13:36.600 --> 0:13:40.520
<v Speaker 1>of their policy tool kit and whether they should tweak

0:13:40.559 --> 0:13:44.800
<v Speaker 1>their inflation targeting approach, and that's the hot topic of

0:13:44.840 --> 0:13:47.319
<v Speaker 1>the day. I look Julia at the dot plot, which

0:13:47.360 --> 0:13:49.559
<v Speaker 1>I haven't looked at phone since Michael McKee stopped the

0:13:49.559 --> 0:13:53.360
<v Speaker 1>press conference last time around, and not only is the

0:13:53.400 --> 0:13:58.160
<v Speaker 1>market call distant from the FED call, but the market

0:13:58.160 --> 0:14:02.800
<v Speaker 1>cause of vector going to lower rates out for years.

0:14:02.840 --> 0:14:07.200
<v Speaker 1>To me, the slope of the market call has radically changed.

0:14:07.240 --> 0:14:10.600
<v Speaker 1>Am I right on that? Um? Yes, you are right,

0:14:10.640 --> 0:14:12.560
<v Speaker 1>and I think that what we will see at the

0:14:12.600 --> 0:14:16.480
<v Speaker 1>March meeting is another flattening of the dot plot, and

0:14:16.679 --> 0:14:19.480
<v Speaker 1>with the FED moving closer to the market, rather than

0:14:19.520 --> 0:14:22.840
<v Speaker 1>the market moving closer to the Fed, but the Fed.

0:14:23.160 --> 0:14:26.040
<v Speaker 1>This is where there's a key difference between the market

0:14:26.080 --> 0:14:28.880
<v Speaker 1>and the dot plot, and that is that the dot

0:14:28.920 --> 0:14:32.320
<v Speaker 1>plot is the FED official communication. The Feed is never

0:14:32.360 --> 0:14:36.280
<v Speaker 1>going to say we're projecting failure, we're predicting a recession.

0:14:36.600 --> 0:14:39.920
<v Speaker 1>The market can make dot call um and effectively some

0:14:39.960 --> 0:14:42.560
<v Speaker 1>people in the market believe. And in fact, the National

0:14:42.600 --> 0:14:46.120
<v Speaker 1>Association of Business Economist survey just showed that the modal

0:14:46.120 --> 0:14:51.200
<v Speaker 1>expectation is for a recession in h So that's what

0:14:51.400 --> 0:14:53.840
<v Speaker 1>the market is, at least many in the market are thinking.

0:14:53.880 --> 0:14:55.600
<v Speaker 1>And that's why we have a bit of a rate

0:14:55.680 --> 0:14:59.480
<v Speaker 1>cut price in whether it's twenty one, they're always pushing

0:14:59.480 --> 0:15:02.120
<v Speaker 1>out this. There is always a recession called somewhere in

0:15:02.120 --> 0:15:04.320
<v Speaker 1>the mixed. Julia, what you mentioned earlier, I think it's

0:15:04.400 --> 0:15:08.680
<v Speaker 1>really interesting the prospect of a higher inflation target. Muhammad

0:15:08.720 --> 0:15:11.400
<v Speaker 1>al Arian running for bloom Back Opinion Today, and he

0:15:11.440 --> 0:15:13.680
<v Speaker 1>wrote the following, will the fect be able to meet

0:15:13.720 --> 0:15:16.640
<v Speaker 1>a higher inflation target if it already struggles to make

0:15:16.680 --> 0:15:20.160
<v Speaker 1>its current want on a consistent basis? What difference does

0:15:20.200 --> 0:15:23.720
<v Speaker 1>it make? Julia Well, I think that is probably the

0:15:23.800 --> 0:15:28.240
<v Speaker 1>single biggest shortcoming of evaluating that approach, is they don't

0:15:28.240 --> 0:15:31.840
<v Speaker 1>even know whether it's feasible, uh to hit a higher

0:15:31.840 --> 0:15:35.720
<v Speaker 1>inflation target or to even average at a slightly higher

0:15:36.640 --> 0:15:40.080
<v Speaker 1>run rate of inflation over a longer horizon. We we

0:15:40.160 --> 0:15:43.600
<v Speaker 1>haven't been hitting the inflation target. Is that because inflation

0:15:43.640 --> 0:15:46.400
<v Speaker 1>expectations have slipped lower and that's something that they can

0:15:46.520 --> 0:15:52.560
<v Speaker 1>correct with their communication. Or are there inflationary processes, you know, deeper,

0:15:52.640 --> 0:15:56.960
<v Speaker 1>more structural processes that hold back inflation and would sort

0:15:57.000 --> 0:15:59.760
<v Speaker 1>of you know, put the sends credibility at risk if

0:15:59.760 --> 0:16:01.920
<v Speaker 1>they if they've raised the target at a time when

0:16:01.920 --> 0:16:04.640
<v Speaker 1>inflation is structurally low. So that's one of the big

0:16:04.720 --> 0:16:06.800
<v Speaker 1>questions that they're going to be grappling with as they

0:16:06.840 --> 0:16:09.280
<v Speaker 1>do this evaluation. What do you make of this evaluation

0:16:09.360 --> 0:16:12.720
<v Speaker 1>playing out as publicly as it currently is. Well, I

0:16:12.760 --> 0:16:16.720
<v Speaker 1>think the idea in them doing that is to emphasize

0:16:16.720 --> 0:16:20.120
<v Speaker 1>that they understand they are a public institution, even though

0:16:20.360 --> 0:16:25.920
<v Speaker 1>they do have independence. If they don't acknowledge and respond

0:16:26.120 --> 0:16:30.480
<v Speaker 1>to public demands, they will lose that independence. They understand

0:16:30.520 --> 0:16:33.680
<v Speaker 1>that more now than ever before. And so I think

0:16:33.720 --> 0:16:36.800
<v Speaker 1>that the idea of having these town halls and these

0:16:36.800 --> 0:16:39.960
<v Speaker 1>public conferences is to make sure that the public fully

0:16:40.000 --> 0:16:42.720
<v Speaker 1>buys into any changes that are made. And it's a

0:16:42.760 --> 0:16:44.480
<v Speaker 1>good thing. I mean, I think they're going to hear

0:16:44.520 --> 0:16:47.240
<v Speaker 1>a variety of perspectives like the one you just mentioned

0:16:47.680 --> 0:16:51.000
<v Speaker 1>that they might not get as loudly as if they

0:16:51.400 --> 0:16:55.359
<v Speaker 1>do it behind closed door until with a specro policy perspective.

0:17:08.359 --> 0:17:11.000
<v Speaker 1>This is a joy. We have waited and waited and

0:17:11.000 --> 0:17:14.520
<v Speaker 1>waited to get the two hundred and seventy two page

0:17:14.800 --> 0:17:18.680
<v Speaker 1>book of the year in business. This is an economics.

0:17:18.720 --> 0:17:23.320
<v Speaker 1>It's not investment or finance. It's like the behavior of business.

0:17:23.400 --> 0:17:26.240
<v Speaker 1>We are thrilled to bring in a gene case. Uh

0:17:26.359 --> 0:17:29.000
<v Speaker 1>and her book be fearless. It has not only come

0:17:29.000 --> 0:17:31.919
<v Speaker 1>out in a splash, but it's really come out to

0:17:32.040 --> 0:17:35.400
<v Speaker 1>some immense acclaim as well. Just go out to Amazon

0:17:35.440 --> 0:17:37.879
<v Speaker 1>and look at the acclaim and Uh, it speaks for

0:17:38.000 --> 0:17:41.399
<v Speaker 1>its self. We said that gene Case, you can't come

0:17:41.520 --> 0:17:45.680
<v Speaker 1>on until Lady Gaga talks about you at the Academy Awards.

0:17:46.040 --> 0:17:48.960
<v Speaker 1>Of course, that's what happened last night. Are you wearing

0:17:48.960 --> 0:17:54.760
<v Speaker 1>Alexander McQueen today, Jane, I'm trying. I'm trying to channel Gaga. No,

0:17:54.920 --> 0:17:57.200
<v Speaker 1>there was Gaga and your husband Steve Case. Of course,

0:17:57.240 --> 0:18:00.400
<v Speaker 1>with modest internet, acclaim goes it's not about how many

0:18:00.440 --> 0:18:03.720
<v Speaker 1>times you are knocked down. It's about how many times

0:18:03.760 --> 0:18:06.280
<v Speaker 1>you get up and keep going. This is Gaga last

0:18:06.359 --> 0:18:09.399
<v Speaker 1>night wearing McQueen at the end of the show, Gene Case.

0:18:09.480 --> 0:18:13.200
<v Speaker 1>Forget about the advantages of Gene Case and Steve Case.

0:18:13.400 --> 0:18:16.080
<v Speaker 1>Give us one example of how you were knocked down

0:18:16.480 --> 0:18:20.000
<v Speaker 1>years ago. Sure well, I tell the story in my

0:18:20.040 --> 0:18:23.479
<v Speaker 1>new book, Be Fearless. You know I was um We

0:18:23.560 --> 0:18:26.760
<v Speaker 1>We had a large initiative at the Case Foundation where

0:18:26.760 --> 0:18:29.720
<v Speaker 1>I run to bring clean water to sub Saharan Africa

0:18:29.760 --> 0:18:32.360
<v Speaker 1>in ten countries. And when I launched it, I had

0:18:32.440 --> 0:18:35.879
<v Speaker 1>President Clinton to my right and First Lady Laura Bush

0:18:35.920 --> 0:18:38.840
<v Speaker 1>to my left. But as we started to execute the

0:18:38.920 --> 0:18:42.159
<v Speaker 1>project on the ground in Africa, things weren't going so well.

0:18:42.600 --> 0:18:44.760
<v Speaker 1>And it's a bit of a longer story, but after

0:18:44.920 --> 0:18:47.520
<v Speaker 1>trying to course correct and make things right. We had

0:18:47.520 --> 0:18:50.359
<v Speaker 1>to acknowledge the failure, and I did so very publicly

0:18:50.440 --> 0:18:54.440
<v Speaker 1>by writing a blog the painful acknowledgement of coming up short.

0:18:54.640 --> 0:18:56.879
<v Speaker 1>This is a very public failure I had, and I

0:18:56.960 --> 0:18:59.600
<v Speaker 1>like to tell that story because you know, entrepreneurs can

0:18:59.600 --> 0:19:02.320
<v Speaker 1>be a little more comfortable with failure. But in the

0:19:02.359 --> 0:19:05.000
<v Speaker 1>world more broadly, people are stopped in their tracks and

0:19:05.040 --> 0:19:06.680
<v Speaker 1>they think it's over. And part of the reason I

0:19:06.720 --> 0:19:09.520
<v Speaker 1>wrote the book Be Fairly is, you know, to really

0:19:09.520 --> 0:19:12.119
<v Speaker 1>tell the stories of well known and less well known

0:19:12.560 --> 0:19:15.880
<v Speaker 1>success stories, better lines and failure along the way. What's

0:19:15.920 --> 0:19:18.400
<v Speaker 1>so important here? And we have a surveillance dumpster wory

0:19:18.520 --> 0:19:20.879
<v Speaker 1>throw in all the business books that don't have the

0:19:20.960 --> 0:19:26.679
<v Speaker 1>interior visceral energy. Be Fearless has you talk about being

0:19:26.800 --> 0:19:30.439
<v Speaker 1>normal and about avoiding normal. Let's start with that sweat

0:19:30.480 --> 0:19:33.920
<v Speaker 1>condition right now. How do our listeners, how do our

0:19:33.960 --> 0:19:39.000
<v Speaker 1>listeners kids get away from normal? Sure? Well, of course

0:19:39.040 --> 0:19:41.520
<v Speaker 1>that's all a play on the words of the town

0:19:41.560 --> 0:19:45.000
<v Speaker 1>I was born in, which was normal, Illinois, as the

0:19:45.080 --> 0:19:47.960
<v Speaker 1>youngest afoe being raised by a single mom, and no

0:19:48.080 --> 0:19:51.200
<v Speaker 1>I had vignettes, but this is mostly a storytelling book

0:19:51.280 --> 0:19:54.800
<v Speaker 1>about others. And the real message of it is that

0:19:54.880 --> 0:19:58.920
<v Speaker 1>it's ordinary people who do extraordinary things. But to get

0:19:58.960 --> 0:20:02.879
<v Speaker 1>too extraordinary, we have to get uncomfortable, get outside of normal.

0:20:03.320 --> 0:20:05.560
<v Speaker 1>You know. I like to say nothing great comes from

0:20:05.600 --> 0:20:08.640
<v Speaker 1>the comfort zone. And we did some research about six

0:20:08.720 --> 0:20:12.159
<v Speaker 1>years ago really to study the core qualities of successful

0:20:12.320 --> 0:20:15.400
<v Speaker 1>entrepreneurs and innovators. How many times do they feel? How

0:20:15.400 --> 0:20:19.080
<v Speaker 1>many times do they fail before they found success? Oh?

0:20:19.160 --> 0:20:21.480
<v Speaker 1>In some cases multiple times, you know. I like to

0:20:21.520 --> 0:20:24.040
<v Speaker 1>talk about Oprah who was told she just wasn't right

0:20:24.119 --> 0:20:27.359
<v Speaker 1>for TV, and yet look at the media empire she

0:20:27.440 --> 0:20:31.880
<v Speaker 1>has created. Steve Jobs fired from the very company he founded,

0:20:32.119 --> 0:20:34.919
<v Speaker 1>which then enabled him to go back later and totally

0:20:34.960 --> 0:20:38.320
<v Speaker 1>transformed that company. So time and time again. You know,

0:20:38.359 --> 0:20:41.560
<v Speaker 1>that chapter is called fail and the Footsteps of Giants.

0:20:41.600 --> 0:20:43.760
<v Speaker 1>So it really is an important message that we have

0:20:43.880 --> 0:20:46.000
<v Speaker 1>to get a little uncomfortable, we have to be bold

0:20:46.040 --> 0:20:49.520
<v Speaker 1>and take some risks, but that it's really available to

0:20:49.720 --> 0:20:52.600
<v Speaker 1>anyone to break well. So what we'll do. Gene cases

0:20:52.800 --> 0:20:55.800
<v Speaker 1>ringing my colleague Paul Sweeney, who saw Duke go down

0:20:55.800 --> 0:20:58.240
<v Speaker 1>in flames a week and a half ago and find

0:20:58.320 --> 0:21:01.639
<v Speaker 1>resurrection here over the week. Paul Gee, one of the

0:21:01.680 --> 0:21:04.160
<v Speaker 1>principles in your book. I found interesting was the concept

0:21:04.160 --> 0:21:06.320
<v Speaker 1>of making the big bet. And that's something that I

0:21:06.320 --> 0:21:09.560
<v Speaker 1>don't think is really is intuitive for you know, most people,

0:21:09.600 --> 0:21:12.240
<v Speaker 1>the more conservative. Why it's important to think about making

0:21:12.240 --> 0:21:14.119
<v Speaker 1>a big bet. And you have an example of somebody

0:21:14.119 --> 0:21:17.760
<v Speaker 1>who's who's done it and done it well, sure, well,

0:21:17.920 --> 0:21:19.880
<v Speaker 1>you know what I say is make a big bet

0:21:19.880 --> 0:21:22.560
<v Speaker 1>and make history. It turns out what our research showed

0:21:23.000 --> 0:21:28.119
<v Speaker 1>was across geographies and across sectors where transformational change happened

0:21:28.200 --> 0:21:30.560
<v Speaker 1>is where people really start out with a big bet,

0:21:30.920 --> 0:21:34.120
<v Speaker 1>not really dry for incremental change, but keep an eye

0:21:34.160 --> 0:21:36.200
<v Speaker 1>on the price. Now, of course, how you're going to

0:21:36.280 --> 0:21:39.280
<v Speaker 1>get there is one step at a time. Um. But

0:21:39.440 --> 0:21:40.960
<v Speaker 1>you know, a big bet, I would say is a

0:21:41.000 --> 0:21:44.159
<v Speaker 1>great company warby Parker. You know Fast Companies referred to

0:21:44.200 --> 0:21:47.399
<v Speaker 1>them as the They've won the most Innovative Company award

0:21:47.440 --> 0:21:50.000
<v Speaker 1>from Fast Company. You know, those are just a couple

0:21:50.000 --> 0:21:52.280
<v Speaker 1>of guys. One of them needed a pair of eyeglasses,

0:21:52.480 --> 0:21:55.439
<v Speaker 1>you know, several years back and found out they were

0:21:55.480 --> 0:21:57.600
<v Speaker 1>just they were in college. Was too expensive, too much

0:21:57.640 --> 0:21:59.760
<v Speaker 1>of a hassle, And they said, hey, how about we

0:21:59.840 --> 0:22:03.280
<v Speaker 1>try to think about selling some glasses online? Which, of

0:22:03.320 --> 0:22:05.280
<v Speaker 1>course at that time you can imagine what they were

0:22:05.320 --> 0:22:07.160
<v Speaker 1>met with. No one's ever going to order a pair

0:22:07.160 --> 0:22:10.320
<v Speaker 1>of glasses online. Well, fast forward the tape today and

0:22:10.359 --> 0:22:12.879
<v Speaker 1>not only are they being recognized as you know, the

0:22:12.920 --> 0:22:16.159
<v Speaker 1>most innovative company, but more importantly, their model is so

0:22:16.320 --> 0:22:18.880
<v Speaker 1>cool because you can order them online, you can get

0:22:18.920 --> 0:22:21.679
<v Speaker 1>them brought to your home. They're affordable, but they have

0:22:21.800 --> 0:22:23.600
<v Speaker 1>this one for one model, so when you buy a

0:22:23.600 --> 0:22:27.120
<v Speaker 1>pair of glasses from them, another person in the developing

0:22:27.119 --> 0:22:29.040
<v Speaker 1>world gets pair of glasses that couldn't afford us. So

0:22:29.040 --> 0:22:32.520
<v Speaker 1>they've given away four million pairs of eyeglasses while they

0:22:32.600 --> 0:22:36.200
<v Speaker 1>become one of the hottest brands. That's thinking big obviously,

0:22:36.520 --> 0:22:40.200
<v Speaker 1>UM Junior Chairman of the Board of the National Geographic UM.

0:22:40.280 --> 0:22:43.400
<v Speaker 1>How does be fearless applied to the world of science

0:22:43.480 --> 0:22:47.520
<v Speaker 1>and exploration? Yeah? Well, first of all, I know we

0:22:47.640 --> 0:22:51.520
<v Speaker 1>talked about Gaga last night at the Here We Go. Yeah,

0:22:51.560 --> 0:22:56.360
<v Speaker 1>free solo one. I was National Geographic Films were very

0:22:56.440 --> 0:22:59.119
<v Speaker 1>very proud. How did that happen? How did that happen?

0:22:59.280 --> 0:23:02.280
<v Speaker 1>How did that movie? Let's make a movie about a

0:23:02.280 --> 0:23:04.920
<v Speaker 1>guy in a cliff and he may die? But then

0:23:05.000 --> 0:23:07.679
<v Speaker 1>how did your chairman of the National Geographic How did

0:23:07.680 --> 0:23:11.440
<v Speaker 1>that Oscar happen? So I think it happened through an

0:23:11.440 --> 0:23:15.920
<v Speaker 1>extraordinary story and an extraordinary talent around it to bring

0:23:15.960 --> 0:23:19.879
<v Speaker 1>that story to life. But it's emblematic of the fearlessness

0:23:19.880 --> 0:23:22.840
<v Speaker 1>that has been in the National Geographic Society since its

0:23:22.840 --> 0:23:26.240
<v Speaker 1>founding a hundred and thirty one years ago. Time and

0:23:26.280 --> 0:23:29.600
<v Speaker 1>time again, the organization is willing to take risks be

0:23:29.680 --> 0:23:32.159
<v Speaker 1>out there on the front lines of the unknown, and

0:23:32.200 --> 0:23:35.720
<v Speaker 1>free Solo is a great example of that. Geane How

0:23:35.760 --> 0:23:37.760
<v Speaker 1>about the I think another concept that kind of goes

0:23:38.000 --> 0:23:41.000
<v Speaker 1>along those lines is reached beyond your bubble. You know,

0:23:41.040 --> 0:23:42.520
<v Speaker 1>I think you know a lot of us can probably

0:23:42.560 --> 0:23:44.359
<v Speaker 1>say you we were pretty comfortable in our bubble. Why

0:23:44.400 --> 0:23:47.760
<v Speaker 1>should we reach outside of our bubble? Yeah, well, you know,

0:23:47.800 --> 0:23:49.800
<v Speaker 1>I think we'd all love to stay in our comfort

0:23:49.880 --> 0:23:51.720
<v Speaker 1>zone or a bubble if we could. But the fact

0:23:51.760 --> 0:23:54.520
<v Speaker 1>of the matter is what success looks like is when

0:23:54.520 --> 0:23:57.520
<v Speaker 1>people reach outside of their bubbles. And today in the

0:23:57.520 --> 0:24:00.719
<v Speaker 1>world of finance, for instance, you know, we're not so

0:24:00.800 --> 0:24:03.239
<v Speaker 1>aware of our some growing trends in the nation, and

0:24:03.280 --> 0:24:05.760
<v Speaker 1>that is where some of the newest startup activity of

0:24:05.800 --> 0:24:09.119
<v Speaker 1>new companies is coming from. Is from women and people

0:24:09.119 --> 0:24:12.920
<v Speaker 1>of color, and yet the data is stark. Last year,

0:24:13.080 --> 0:24:15.800
<v Speaker 1>just two percent of enture capital went to firms with

0:24:15.840 --> 0:24:18.960
<v Speaker 1>a female founder, less than one percent of firms with

0:24:19.000 --> 0:24:22.760
<v Speaker 1>an African American founder. But more stunning than that, seventy

0:24:22.760 --> 0:24:27.080
<v Speaker 1>five percent of inenture capital went to just three places California, Massachusetts,

0:24:27.080 --> 0:24:29.600
<v Speaker 1>in New York. So a state like Florida, the third

0:24:29.680 --> 0:24:32.360
<v Speaker 1>largest in the nation, got two percent of injure capital.

0:24:32.600 --> 0:24:35.720
<v Speaker 1>So we've really got to start focusing on making sure

0:24:35.760 --> 0:24:39.320
<v Speaker 1>there isn't this consolidation of capital to a few places,

0:24:39.359 --> 0:24:41.840
<v Speaker 1>but really make an extra effort to get out there,

0:24:41.840 --> 0:24:44.359
<v Speaker 1>reach beyond our bubble and find the new classes of

0:24:44.480 --> 0:24:47.560
<v Speaker 1>entrepreneurs who are driving the future. The chairman of National

0:24:47.600 --> 0:24:51.080
<v Speaker 1>Geographic is Paul Sweeney. Sweed said all of us grew

0:24:51.160 --> 0:24:55.920
<v Speaker 1>up with yards of National geographics saved by parents and grandparents.

0:24:56.280 --> 0:25:00.199
<v Speaker 1>Tell me the National Geographic magazine, it's Susan Goldber and

0:25:00.240 --> 0:25:04.240
<v Speaker 1>you it will never go away, right, I really hope not.

0:25:04.480 --> 0:25:07.240
<v Speaker 1>You know, we love our National Geographic Magazine. We treasure

0:25:07.280 --> 0:25:09.280
<v Speaker 1>it as much as those who have been reading it

0:25:09.359 --> 0:25:11.880
<v Speaker 1>for years and years. We do have a digital form

0:25:11.920 --> 0:25:14.320
<v Speaker 1>of the magazine on iPad, on the iPad, which is

0:25:14.880 --> 0:25:18.040
<v Speaker 1>super cool because we can put video assets and you know,

0:25:18.080 --> 0:25:20.439
<v Speaker 1>linked in there that can take you even further. But

0:25:20.520 --> 0:25:23.199
<v Speaker 1>we love the magazine as well, and our channels and

0:25:23.280 --> 0:25:26.359
<v Speaker 1>our digital footprint. You know, just last week we passed

0:25:26.400 --> 0:25:30.320
<v Speaker 1>a hundred million Instagram followers, the first brand in the

0:25:30.320 --> 0:25:33.399
<v Speaker 1>world to do that. Very cool. That's that's a huge

0:25:33.480 --> 0:25:37.119
<v Speaker 1>number of folks, way different than any Facebook calculation. Gene Case,

0:25:37.160 --> 0:25:39.800
<v Speaker 1>thank you so much. The book is Be Fearless, folks.

0:25:39.800 --> 0:25:42.440
<v Speaker 1>I really can't say enough about it. This book came out,

0:25:42.480 --> 0:25:44.800
<v Speaker 1>it made a modest splash gene Case and all that,

0:25:45.119 --> 0:25:48.840
<v Speaker 1>but it is gathered momentum in steam through two thousand

0:25:48.920 --> 0:25:52.840
<v Speaker 1>eighteen and into two thousand nineteen. Five principles for a

0:25:52.880 --> 0:25:55.520
<v Speaker 1>life of breakthroughs in purpose, and as Paul Sweeney said,

0:25:55.840 --> 0:25:58.520
<v Speaker 1>it's just about courage. It's just about what you need

0:25:58.560 --> 0:26:01.320
<v Speaker 1>to do to try to move things for for you

0:26:01.440 --> 0:26:06.760
<v Speaker 1>and your family as well. Be Fearless, gene Case. Thanks

0:26:06.760 --> 0:26:11.000
<v Speaker 1>for listening to the Bloomberg Surveillance podcast. Subscribe and listen

0:26:11.240 --> 0:26:16.560
<v Speaker 1>to interviews on Apple Podcasts, SoundCloud, or whichever podcast platform

0:26:16.680 --> 0:26:20.960
<v Speaker 1>you prefer. I'm on Twitter at Tom Keane. Before the podcast,

0:26:21.040 --> 0:26:24.560
<v Speaker 1>you can always catch us worldwide. I'm Bloomberg Radio.