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Speaker 1: Hey, hurdlers, what's going on? Emily A body here with

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Speaker 1: episode seventy six of Hurdle, a podcast that talks to

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Speaker 1: everyone from entrepreneurs to top CEOs and athletes about how

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Speaker 1: they've gotten through tough times hurdles of sorts by leaning

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Speaker 1: in to wellness. Now, I just want to note I

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Speaker 1: feel like it's worth throwing out into the universe. We're

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Speaker 1: actually technically over one hundred episodes now, but upon having

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Speaker 1: a combo with my dad earlier in the week, he

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Speaker 1: told me that I can only celebrate this milestone when

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Speaker 1: we get to the one hundred numbered episode. I don't

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Speaker 1: know how I feel about that, but I know that

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Speaker 1: it makes me really excited and really enthusiastic about where

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Speaker 1: Hurdle is going. Today, I am going to be chatting

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Speaker 1: with Brittany Driscoll. She's the co founder and CEO of Squeeze,

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Speaker 1: a massage concept from the founders of Drybar. Now, if

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Speaker 1: you haven't heard of Squeeze yet, trust me you will soon.

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Speaker 1: Now they only have one brick and mortar location out

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Speaker 1: in California, in Los Angeles, but they are coming big

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Speaker 1: and coming out somewhere near you. I can promise you

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Speaker 1: that Before we get to Brittany's story, a quick shout

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Speaker 1: dot com slash Hurdle again. That's Athleticgreens dot Com slash

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Speaker 1: Hurdle to get yours today, No code necessary. Today's episode

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Speaker 1: is also brought to you by my friends at Whoop.

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Speaker 1: This week, for the first time, I used the Whoop

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Speaker 1: strain coach when I was heading out for a run,

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Speaker 1: and what I found super, super interesting was all of

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Speaker 1: the in depth data from the pace for the run,

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Speaker 1: to the calories burned and the average and max heart

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Speaker 1: rates the duration my overall stream and that can help

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Speaker 1: me figure out where I'm trying to go for the

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Speaker 1: next time around. I'm telling you, I'm obsessed with mine,

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Speaker 1: and I think that you could be too. They are

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Speaker 1: Using the code Hurdle at checkout. Go ahead and optimize

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Speaker 1: your training today. All right, now, let's chat about Brittany. Brittany,

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Speaker 1: as I mentioned, is the co founder and CEO of Squeeze,

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Speaker 1: and she's responsible for well everything. Prior to launching Squeeze,

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Speaker 1: Brittany spent four years running marketing for Driver, where she

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Speaker 1: helped to take the company from thirty million dollars to

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Speaker 1: more than one hundred million dollars. She also opened more

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Speaker 1: than fifty news shops and launched the dry Bar product

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Speaker 1: line internationally, as well as at Sephora, Alta and Nordstrom.

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Speaker 1: But today, Brittany and I talk about the stuff that's

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Speaker 1: not so public. We talk about both her and her

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Speaker 1: husband both surviving a battle with cancer and how those

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Speaker 1: experiences made them stronger not only as a couple, but

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Speaker 1: for how they show up in every aspect of their life.

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Speaker 1: We chat about her regular fitness routine, and the outside

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Speaker 1: the box workout that she cannot get enough of. And

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Speaker 1: she also shares with me some really awesome tips on

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Speaker 1: how to level up not just in business, but also

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Speaker 1: in life, how to get the most out of every

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Speaker 1: single day, and we get into some of the details

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Speaker 1: about massage, about the benefits of massage. It's something that

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Speaker 1: I know that I personally definitely do not do enough

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Speaker 1: of and something that as a runner is really important

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Speaker 1: to my overall health and my body's well being. You

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Speaker 1: guys know the Drill at Hurdle podcast at Emily a Body.

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Speaker 1: If you have a hurdle moment of your own to

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Speaker 1: share or just want to say hi, you can reach

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Speaker 1: me always over email. It's Emily at hurdle dot us. Also,

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Speaker 1: I tease this last week, but I am so so

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Speaker 1: excited to officially announce my event for Chicago Marathon weekend.

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Speaker 1: It's Friday, October eleventh at four thirty pm at Lululemon

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Speaker 1: Lincoln Park. That's nine forty four West North Avenue. I

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Speaker 1: am going to be doing a five case shakeout and

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Speaker 1: after that we'll sip on a few beers and have

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Speaker 1: a good time. If you're going to be in Chicago,

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Speaker 1: whether or not you're running the marathon. I would love

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Speaker 1: to see you. I love the opportunity to really connect

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Speaker 1: with all of you listening. So please click the link

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Speaker 1: with the description to this episode, and there you will

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Speaker 1: find the link to the event right where you can

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Speaker 1: register for the run on Friday, October eleventh. And I

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Speaker 1: think that's it for no Now. I do have another

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Speaker 1: spoiler alert some really fun things coming to the New

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Speaker 1: York City area as well leading up to the New

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Speaker 1: York Marathon in November, so stay tuned for those two.

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Speaker 1: With that, let's get to hurdling. Today. I'm sitting down

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Speaker 1: with Brittany Driscoll. She's the co founder and CEO at Squeeze.

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Speaker 1: Good morning, Good morning, thanks for having me, Thanks for

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Speaker 1: coming in. We are at a recording studio today at

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Speaker 1: the Pacific Design Center inside of a wee work and

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Speaker 1: as a WeWork member, I'm kind of geeking out about.

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Speaker 2: This same Actually, before we opened Squeeze in Studio City,

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Speaker 2: we worked out of we work in Burbank for like

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Speaker 2: a year.

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Speaker 1: It's great, it is, it's so awesome. Did you have

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Speaker 1: an office or were you We did okay.

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Speaker 2: In the beginning, it was just me and so I

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Speaker 2: had a little like desk pace, and then I brought

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Speaker 2: on our chief product officer and he and I got

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Speaker 2: a little office and it was it was like our

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Speaker 2: jam zone.

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Speaker 1: I would literally be lost without the membership. I feel

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Speaker 1: like I would go crazy. So praise to be we were. Yeah,

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Speaker 1: So tell me about Squeeze. What squeeze? Tell the hurdlers

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Speaker 1: what squeezes?

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Speaker 2: All right, So Squeeze is a new massage concept from

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Speaker 2: the founders of Drybar. I ran marketing for Drybar for

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Speaker 2: four years, which is how I know Michael and Ali.

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Speaker 2: They had had this idea for years and I was

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Speaker 2: itching for a new challenge. The stars aligned and we

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Speaker 2: decided to partner to launch it. Very similar to Drybar,

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Speaker 2: the idea really was born out of personal necessity. We

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Speaker 2: were all avid massage goers and really felt like there

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Speaker 2: was not a great option that was both affordable and

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Speaker 2: felt luxurious. Again similar to dry Bar, It's like, on

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Speaker 2: one end, you have the low end discount chains, which

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Speaker 2: for the past ten to fifteen years, to their credit,

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Speaker 2: have made massage accessible to the masses, but lack a lot.

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Speaker 1: From a customer experience standpoint.

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Speaker 2: And then on the flip side, you've got high end

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Speaker 2: hotels and spas which are lovely but unattainable for a

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Speaker 2: regular routine. So we wanted to really bring in that

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Speaker 2: high end experience at an affordable price point. But the

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Speaker 2: biggest differentiation of our experience is technology. We spent a year,

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Speaker 2: a little over a year, building out a platform that

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Speaker 2: enables you to do everything online or on your phone,

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Speaker 2: so everything from booking, you set all your personalized preferences,

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Speaker 2: pay rate, tip review, so that when you're in the

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Speaker 2: location itself, it's truly relaxing and seamless.

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Speaker 1: You told Fast Company that it eliminates the awkward in

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Speaker 1: person exchanges totally.

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Speaker 2: I mean, I think we've all become accustomed to limited

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Speaker 2: human interaction and not wanting to deal with you know,

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Speaker 2: a lot of the clunkiness that comes with that. And actually,

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Speaker 2: what's been so nice about it is we while we

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Speaker 2: have eliminated the transaction piece of the human exchange, it's.

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Speaker 1: Really allowed for like a very genuine connection.

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Speaker 2: So you know, our therapists have all of your information

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Speaker 2: prior to you walking in, so it's like they know

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Speaker 2: they already know what you want. It feels, you know,

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Speaker 2: even more personal in a way, and catered and customed

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Speaker 2: to you, and you know again, it just makes for

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Speaker 2: the limited time that we have with you to just

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Speaker 2: feel very genuine.

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Speaker 1: It's bigger than just like I want a deep tissue massage,

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Speaker 1: Like I was looking at the app and it's literally

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Speaker 1: like you can touch what parts of your body you're

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Speaker 1: hoping to get worked on today exactly.

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Speaker 2: The personalization part allows for not only the pressure level

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Speaker 2: that you want, but areas you want focused on, areas

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Speaker 2: you want avoided, if you want more or less pressure

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Speaker 2: in some areas, as well as you can you can

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Speaker 2: let us know if you want oil or lotion, if

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Speaker 2: you want your bed heated, if you want heat therapy.

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Speaker 2: All that information is saved to your profile, so you're

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Speaker 2: really only having to input that information once unless you

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Speaker 2: wanted to update it, and then again you're not having

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Speaker 2: to repeat yourself every single time you.

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Speaker 1: Come back in. I also feel like this should be

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Speaker 1: something that is happening at restaurants totally, and that like

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Speaker 1: you go in, it still blows my mind that there's

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Speaker 1: still the like I'm going to wait for the check

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Speaker 1: experience and then like you pay, it has to come

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Speaker 1: back and then you have to leave a tip, and

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Speaker 1: it's like how have we not gotten past this? I

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Speaker 1: think we're going to get there, you know.

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Speaker 2: So exciting about what we've done is you know, long

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Speaker 2: term vision. I mean, there's so much opportunity to do

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Speaker 2: this in different verticals, in different spaces. So I do

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Speaker 2: think that we'll see more of this in you know,

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Speaker 2: various various places.

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Speaker 1: So talk to me a little bit about life before squeeze.

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Speaker 1: It's like rewind it back. So you're from California, I am.

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Speaker 1: I'm from Los Angeles. I grew up in a little

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Speaker 1: suburb outside of the city. I went to LMU for college,

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Speaker 1: so I really have always been here. I did a

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Speaker 1: short stint study abroad program in Spain and then came

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Speaker 1: right back started my career in marketing and advertising. I

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Speaker 1: started on the agency side, and I had the incredible

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Speaker 1: fortune of working with great world class brands Barbie, Hot Wheels, Disney,

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Speaker 1: Coca Cola, Hilton. I spent a lot of years in

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Speaker 1: various agencies really learning the I like to say, say,

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Speaker 1: the full three sixty of the marketing wheel. So everything

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Speaker 1: from customer market research, consumer research, email segmentation analysis, brand strategy,

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Speaker 1: bigger ad campaigns, et cetera, and all the while toward

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Speaker 1: the end of that portion of my career, I was

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Speaker 1: a huge drive Bar fan and just personally fell in

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Speaker 1: love with the experience, the whole concept. And this is

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Speaker 1: just on Instagram. Either Instagram had just started or drive

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Speaker 1: Bar had just gotten on Instagram, but they posted they

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Speaker 1: were looking for a head of marketing, and I literally

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Speaker 1: scoured my network to ask if anyone knew anyone connected

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Speaker 1: a drive bar to at least ensure that my resume

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Speaker 1: could be seen, and thankfully I did know someone who

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Speaker 1: was able to get it at the top of the pile,

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Speaker 1: and from there they're really the stars aligned. I connected

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Speaker 1: so well with the founders and it was it was

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Speaker 1: a cool eperiends for me because Cam Webb, who is

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Speaker 1: drive Bar and now Squeezes Creative Director, he came from

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Speaker 1: the advertising world as well, so it was a neat

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Speaker 1: bridge for myself to be able to go into a brand,

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Speaker 1: own marketing, owned building the brand, but still have that

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Speaker 1: connection to the creative advertising side of it because we've

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Speaker 1: built basically an in house agency within drive Bar over

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Speaker 1: the course of time that I was there.

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Speaker 2: So it was a really neat transition and just an

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Speaker 2: incredible opportunity.

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Speaker 1: I like what you said about like scouring my network

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Speaker 1: looking for a way to get in. I think for

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Speaker 1: some reason, so often when people are looking for new

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Speaker 1: jobs and they find something that they want, it's almost

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Speaker 1: as though they still feel like they need to be

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Speaker 1: really polite about how they go about getting what it

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Speaker 1: is that they want. And so I have friends that'll

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Speaker 1: be like, oh, I saw, for example, in your case,

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Speaker 1: that drive Bar's head hiring ahead of marketing. And they'll

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Speaker 1: be like, I'll be like, well, did you like find

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Speaker 1: out who's email or what you're doing, And they were like, well,

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Speaker 1: I applied, So I'll just wait a couple of days,

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Speaker 1: and I'm like, no, Like, you have to go after

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Speaker 1: or what you want. You have to hunt and email

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Speaker 1: and ask and over ask sometimes because they're gonna remember

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Speaker 1: the person that's going out of their way like that,

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Speaker 1: they're not gonna remember the person that's resume is just

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Speaker 1: sitting one hundred percent.

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Speaker 2: You have to go out for what you want with

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Speaker 2: like full energy and passion in pursuit.

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Speaker 1: It's funny.

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Speaker 2: We used to joke that every single person who joined

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Speaker 2: the marketing team at drive Bar was like a tad

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Speaker 2: stocker ish because they did they would do those things

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Speaker 2: like we had one girl send us all flowers and

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Speaker 2: another girl like come to the office. It was like

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Speaker 2: and that did it got our attention, you know, and

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Speaker 2: it really made us feel like they were going to

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Speaker 2: be in it with us. I mean that's the thing

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Speaker 2: about startups in particular is everyone is playing every single role.

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Speaker 2: You're rolling up your sleeves, you're figuring it out. So, yeah,

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Speaker 2: you can't just have the people who are gonna submit

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Speaker 2: their resume and like leave it at that.

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Speaker 1: Flowers is a big deal. Yeah, those yellow roses. She

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Speaker 1: was she was amazing. Wow. Okay, so your so you

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Speaker 1: got the job? Yes? And is it as dreamy as

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Speaker 1: you hoped it would be? It really, it really was. Honestly.

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Speaker 2: I started when there were around somewhere between twenty five

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Speaker 2: and thirty locations the product line had just test piloted

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Speaker 2: into seventy Sophuri doors, and flash forward to when I

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Speaker 2: left toward the end of twenty seventeen, there were over

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Speaker 2: eighty locations. The product line had launched in all soaphoridors, Ulta,

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Speaker 2: Nord Trim Bloomingdale's, plus international expansion to France, Canada and

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Speaker 2: Mexico and Australia. So I mean that four year period

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Speaker 2: was just an incredible growth trajectory for the brand. You know,

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Speaker 2: it was a great experience for me. I got to

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Speaker 2: build a team. We really outlined playbooks for how to

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Speaker 2: open a shop and how to launch a product, and

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Speaker 2: how to onboard a franchise e. Like, I mean, there

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Speaker 2: was so much learning that went into that timeframe. And

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Speaker 2: also the executive team that was brought on board during

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Speaker 2: that time, we all just jelled together so beautifully. It

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Speaker 2: was awesome, Like it was such a fun time to

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Speaker 2: be around very high functioning, passionate people.

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Speaker 1: And I mean, I'll be so grateful for that time

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Speaker 1: in my life forever. So tell me about what's happening

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Speaker 1: with you personally at this time. So I let's see.

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Speaker 2: Actually when I when I was offered the job, I

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Speaker 2: found out two weeks later that my husband had been

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Speaker 2: diagnosed with stage three colon cancer. It was obviously an

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Speaker 2: incredibly daunting time. And it also that the job opportunity

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Speaker 2: also meant that we would move from Los Angeles to

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Speaker 2: Orange County, So there was I mean, there were so

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Speaker 2: much that went into that thought process and just choosing

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Speaker 2: to move forward anyways. I mean, obviously I did I

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Speaker 2: have to give so much credit to my husband. He

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Speaker 2: was so incredibly supportive during that time period. And I

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Speaker 2: myself am also a cancer survivor. I had melanoma or

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Speaker 2: was diagnosed with melanoma at twenty six, and I think

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Speaker 2: both of us during our cancer battles and journey always

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Speaker 2: just had an incredibly positive mindset. We never let it,

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Speaker 2: you know, debilitate our day to day. I mean, he

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Speaker 2: worked through chemo and radiation. He eventually moved down to

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Speaker 2: Orange County with me and would commute back to LA

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Speaker 2: for his job. So I mean there was certainly a

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Speaker 2: lot and there was definitely times. There was a six

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Speaker 2: month period basically where I lived in Orange County and

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Speaker 2: he actually lived with my parents while he was going

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Speaker 2: through chemo and radiation and still going to work every day,

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Speaker 2: and I mean there was definitely like the heart strings

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Speaker 2: and the pull of you know, should I be there?

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Speaker 2: But he, again, he was so incredibly supportive, and also

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Speaker 2: it just gave me so much confidence that there was

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Speaker 2: hope for the future, you know, it meant that we

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Speaker 2: were still moving forward. I think for me personally, that's

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Speaker 2: such an important driver for my life is to is

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Speaker 2: to not feel stuck and to not stay still and

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Speaker 2: so yeah, no, it definitely didn't. You know, that time

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Speaker 2: period was full of a lot of highs and lows.

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Speaker 1: Yeah, How do you stay so positive during a time

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Speaker 1: like that? Oh?

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Speaker 2: Man, I feel like a positive mindset. I talk about

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Speaker 2: this a lot, actually, just through the most recent entrepreneurial

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Speaker 2: journey that I've been on. But when I look back

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Speaker 2: on my career and my life in general, I can

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Speaker 2: see how it's really been like.

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Speaker 1: The constant thread.

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Speaker 2: I've always been a glass half full positive person, but

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Speaker 2: I do think that in times like that, you know,

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Speaker 2: personal struggles, and in times like building a business and

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Speaker 2: the challenges with overcoming a lot of things that you

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Speaker 2: don't know how to do, finding the things that are

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Speaker 2: going to keep your mind healthy, and by healthy, I

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Speaker 2: mean not letting yourself go to the negative place. We

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Speaker 2: all have that self doubt, we all have the negative

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Speaker 2: voice in the back of our mind. And you know,

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Speaker 2: I think for me it was exercise, meditation, prayer. I

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Speaker 2: am a person of faith, so you know, I think

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Speaker 2: that that was definitely a strong part of getting us

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Speaker 2: through that time and and truly just day to day

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Speaker 2: in general. But I think it's it's finding consistent daily

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Speaker 2: habits and choosing honestly to look at the right side,

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Speaker 2: to look for the good, to be grateful for what

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Speaker 2: you're given, even if you're you know, you're going through hardship.

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Speaker 1: And I really do believe that that is like the

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Speaker 1: key to life.

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Speaker 2: Yeah, even beyond just like success in business or anything else.

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Speaker 2: It's like, I've started practicing gratitude over the past year

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Speaker 2: and a half since I started squeeze, which I didn't

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Speaker 2: do consistently when I started a drybar and my husband

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Speaker 2: was going through this, but I still was very you know,

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Speaker 2: very positive and found ways to have healthy outlets. But

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Speaker 2: I will say that over the past year and a half,

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Speaker 2: practicing gratitude has just shifted my mindset to a whole

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Speaker 2: nother level of positivity because you start to train your

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Speaker 2: brain to look for the good. And there's been so

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Speaker 2: many studies too that show that your brain can't be

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Speaker 2: grateful and mad or grateful and sad at the same time.

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Speaker 2: So it's like, again, it's just a it's a choice,

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Speaker 2: and it's it's exercising that muscle to go to the thankful.

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Speaker 1: Place, to go to the good place, versus the opposite.

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Speaker 1: When you say that you practice gratitude, what's that look

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Speaker 1: like for you?

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Speaker 2: So I write in a gratitude journal every morning. I

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Speaker 2: also do intention setting, So it's kind of like a

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Speaker 2: two part thing. The first is five things that I'm

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Speaker 2: super grateful for, and they're like little things like you know,

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Speaker 2: my roses are in bloom, or the coffee shop remembered

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Speaker 2: my order, or like whatever little thing it is, because

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Speaker 2: and I think it's important that it's little, because again

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Speaker 2: that's how you exercise that muscle and you start to

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Speaker 2: retrain your thought process. And then the intention setting is

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Speaker 2: more about like big audacious dreams and things that I

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Speaker 2: want to pursue. Again going back to that forward momentum

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Speaker 2: part of what drives me. It's like exciting to wake

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Speaker 2: up every morning thinking about the future and how I'm

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Speaker 2: going to get there and the things that I'm going

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Speaker 2: to do today to make it a stepping stone for

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Speaker 2: the next.

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Speaker 1: What's on the intention list right now?

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Speaker 2: Well, I have a lot of big I have a

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Speaker 2: lot of big dreams, but I think the one that

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Speaker 2: is my focus I actually do. I use I use

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Speaker 2: a journal called Start Today. It's by Rachel Hollis. I

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Speaker 2: don't know if you're familiar with her, I love her.

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Speaker 2: I actually just went to one of her conferences. So

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Speaker 2: the structure is he is her structure, and she actually

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Speaker 2: has you identify one of your intentions as like your focus.

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Speaker 2: So mine right now is building the feel good revolution.

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Speaker 2: That's you know, we talk about Squeeze as a feel

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Speaker 2: good company, and it's been so amazing to just see

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Speaker 2: the entire business and the experience come to life, you know,

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Speaker 2: from just a concept on paper and values written down

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Speaker 2: to an experience that people are loving every single day

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Speaker 2: and a culture that exists amongst our team. So you know,

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Speaker 2: I would say that the most exciting thing for me

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Speaker 2: and the thing that I'm focused on right now is

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Speaker 2: just building this bigger vision for what we're doing inside

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Speaker 2: our four walls. You know, we're delivering an amazing experience

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Speaker 2: that does make people feel good every day, but the

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Speaker 2: long term vision is to create a brand that stands.

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Speaker 1: For something bigger than that within the feel good space.

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Speaker 2: Right So that's and you know, I don't exactly know

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Speaker 2: what that looks like, to be totally honest. That's the

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Speaker 2: beautiful thing about a vision as you throw it out

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Speaker 2: there and day by day you get closer to it.

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Speaker 1: Taking a break from today's episode to give a shout

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Speaker 1: out to my sponsor, Whoop. Now, I've been getting a

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Speaker 1: lot of questions about what Whoop is. Woop is a

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Speaker 1: fitness tracker that provides personalized daily insight into recovery, strain,

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Speaker 1: and sleep. They recently released their new Whoop Strap three

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Speaker 1: point zero. It's a lightweight heart rate monitor with bluetooth

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Speaker 1: that connects to an app on your cell phone. It's

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Speaker 1: got five day battery life, it's waterproof, and it connects

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Speaker 1: to a pro neit band that trusts me. It is

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Speaker 1: so comfortable, I never even think twice about the fact

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Speaker 1: that it's on my wrist. Now, what I love about

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Speaker 1: Whoop lately is that it really makes me focus on

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Speaker 1: my recovery rate. You know, Whoop is unique in that

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Speaker 1: it provides a daily recovery score every single morning when

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Speaker 1: you wake up, and let's you know how ready your

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00:22:01,160 --> 00:22:04,280
Speaker 1: body is to take on things like strain throughout your day.

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Speaker 1: For me, because I'm mindful of my recovery rate, I

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00:22:07,080 --> 00:22:08,800
Speaker 1: know when to push it and I know when to

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00:22:08,840 --> 00:22:11,760
Speaker 1: take a step back. And according to Whoop, users even

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Speaker 1: experience sixty percent less injuries when wearing their whoop strap

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00:22:16,359 --> 00:22:19,360
Speaker 1: because they're trying to balance those readouts that they get

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Speaker 1: from strain and recovery. They are offering Hurdle listeners an

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Speaker 1: awesome deal. It's an absolutely free whoop Strap as well

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00:22:31,280 --> 00:22:35,399
Speaker 1: Just head on over to whoop dot com. That's whoop

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Speaker 1: dot com and use the code hurdle at checkout to

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Speaker 1: say fifteen percent and optimize the way you train. Talk

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Speaker 1: to me a little bit about what it was like

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Speaker 1: when you found out that you had melanoma.

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Speaker 2: Oh, that was that was crazy. So I was twenty

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Speaker 2: six years old. I was living with my best friend.

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Speaker 2: We had graduated college a few years earlier. We were

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Speaker 2: in the groove of our careers. We were dating, we

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Speaker 2: were it was I mean, it was such a fun

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Speaker 2: time and then I'll never forget.

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Speaker 1: It's actually kind of crazy. I was. I was blow

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Speaker 1: drying my hair, believe it or.

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Speaker 2: Not, like upside down, and my melanoma was on the

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Speaker 2: back of my lower left leg, and I had a

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Speaker 2: full length mirror in my bathroom, and so I actually

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Speaker 2: like noticed this odd mole basically on my leg when

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Speaker 2: I was blow during my hair that looked kind of funny,

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Speaker 2: and I talked to Meg, he's my best friend, about.

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Speaker 1: It, and I was like, does this look weird? And

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Speaker 1: she was like, yeah, it kind of does.

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Speaker 2: And I think we both forgot about it, and I

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Speaker 2: ended up reading this is in May, which is Melanoma

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Speaker 2: Awareness Month, a Cosmopolitan article, believe it or not, about

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00:23:48,320 --> 00:23:51,040
Speaker 2: this woman who had died at twenty five years old

435
00:23:51,080 --> 00:23:53,840
Speaker 2: from melanoma. And it was in that moment that I

436
00:23:53,920 --> 00:23:56,240
Speaker 2: was like, oh, my gosh, I think I think that

437
00:23:56,840 --> 00:23:57,479
Speaker 2: might be what I have.

438
00:23:57,600 --> 00:23:58,720
Speaker 1: And so, you know, I went to.

439
00:23:58,640 --> 00:24:02,840
Speaker 2: A dermatologist and and of course found out and again

440
00:24:03,160 --> 00:24:07,960
Speaker 2: it was super scary. There was definitely the worry that

441
00:24:08,000 --> 00:24:12,480
Speaker 2: it had gotten into, you know, my my lymph nodes

442
00:24:12,480 --> 00:24:14,480
Speaker 2: and my blood, and then of course that you know,

443
00:24:14,520 --> 00:24:18,480
Speaker 2: that changes the trajectory of how the disease, you know,

444
00:24:18,520 --> 00:24:21,720
Speaker 2: the ultimate outcome of where you go from there. But

445
00:24:21,880 --> 00:24:24,080
Speaker 2: it didn't, thankfully for me, I didn't get into my

446
00:24:24,160 --> 00:24:25,880
Speaker 2: lymph nodes. I have a giant what I call ice

447
00:24:25,920 --> 00:24:28,920
Speaker 2: cream scoop on the bottom of my left lower leg

448
00:24:28,960 --> 00:24:31,679
Speaker 2: where they took a huge chunk out because I was

449
00:24:32,000 --> 00:24:33,480
Speaker 2: and it was really my choice. They could have just

450
00:24:33,480 --> 00:24:35,159
Speaker 2: done a little bit. But it was like, no, you know,

451
00:24:35,200 --> 00:24:36,560
Speaker 2: if I'm going to live the rest of my life,

452
00:24:36,560 --> 00:24:40,720
Speaker 2: I just want to be assured that it's all gone. Yeah,

453
00:24:40,880 --> 00:24:44,200
Speaker 2: but again it was it was like, Okay, this is scary,

454
00:24:44,280 --> 00:24:46,199
Speaker 2: but at the same time, it's not going to define me.

455
00:24:46,359 --> 00:24:49,120
Speaker 2: I'm not going to let this stop my life. I'm

456
00:24:49,119 --> 00:24:52,840
Speaker 2: not gonna not have dreams and hopes and so it.

457
00:24:53,480 --> 00:24:57,800
Speaker 2: But it definitely reshapes how you think about things, no doubt.

458
00:24:58,040 --> 00:25:02,040
Speaker 2: I mean again, it's like I cherish things that matter most.

459
00:25:02,280 --> 00:25:04,120
Speaker 2: I mean, I spend time, I spend so much time

460
00:25:04,160 --> 00:25:07,199
Speaker 2: with my parents and my family and focusing on the

461
00:25:07,240 --> 00:25:09,920
Speaker 2: things that matter. I don't, you know, I try not

462
00:25:09,960 --> 00:25:13,200
Speaker 2: to focus on the superficial or the latest and greatest

463
00:25:13,320 --> 00:25:15,560
Speaker 2: because again, I just think that those are those are

464
00:25:15,560 --> 00:25:17,040
Speaker 2: things that you're going to look back on your life

465
00:25:17,080 --> 00:25:19,640
Speaker 2: and not remember or care about it at all.

466
00:25:20,440 --> 00:25:25,440
Speaker 1: So, I mean, it's definitely definitely stops seeing your tracks.

467
00:25:25,440 --> 00:25:29,360
Speaker 1: It makes you youthink for sure. Yeah. Wow. I think

468
00:25:29,359 --> 00:25:32,480
Speaker 1: it's so impressive that like you leaned into all of

469
00:25:32,480 --> 00:25:37,040
Speaker 1: these positivity tricks. I think for me and I mean

470
00:25:37,040 --> 00:25:39,080
Speaker 1: we can talk about like what you do for fitness,

471
00:25:39,160 --> 00:25:41,960
Speaker 1: but for me, like running is how I get through

472
00:25:42,160 --> 00:25:44,960
Speaker 1: all of the bad stuff, like when I feel like

473
00:25:45,000 --> 00:25:47,639
Speaker 1: I'm losing control with my work, or when I'm like

474
00:25:47,840 --> 00:25:50,040
Speaker 1: all over the place with my relationships, or whatever the

475
00:25:50,080 --> 00:25:51,840
Speaker 1: case might be. I know that I can lace up

476
00:25:51,880 --> 00:25:53,520
Speaker 1: my sneakers and i can run, and i can go

477
00:25:53,560 --> 00:25:55,919
Speaker 1: and I'll be okay. And again it's like something that

478
00:25:55,960 --> 00:25:58,280
Speaker 1: I'm so in control of when everything else feels so

479
00:25:58,440 --> 00:26:01,680
Speaker 1: not within my control. So for you, you you're almost

480
00:26:01,680 --> 00:26:04,840
Speaker 1: hacking it in a better way, which is like starting

481
00:26:04,880 --> 00:26:08,000
Speaker 1: from within, because yeah, like all feel better after a run,

482
00:26:08,200 --> 00:26:09,960
Speaker 1: But if I also don't take the time to put

483
00:26:10,040 --> 00:26:12,320
Speaker 1: in that self work, to work on the things that

484
00:26:12,680 --> 00:26:17,040
Speaker 1: I'm grateful for, just like shift the dialogue, then it's

485
00:26:17,080 --> 00:26:19,800
Speaker 1: not going to really push me to be overall better.

486
00:26:19,880 --> 00:26:21,280
Speaker 1: It's just going to be like the run is just

487
00:26:21,320 --> 00:26:22,200
Speaker 1: a temporary fix.

488
00:26:22,520 --> 00:26:25,919
Speaker 2: It is so true to identify like the core of

489
00:26:25,960 --> 00:26:29,199
Speaker 2: what needs to be solved and addressed versus just the

490
00:26:29,240 --> 00:26:29,720
Speaker 2: band aid.

491
00:26:32,520 --> 00:26:32,960
Speaker 1: I think.

492
00:26:33,240 --> 00:26:36,760
Speaker 2: I think honestly, it goes back to my faith a

493
00:26:36,760 --> 00:26:39,000
Speaker 2: little bit, to be totally honest, I mean when I

494
00:26:39,040 --> 00:26:43,120
Speaker 2: think about what where that positivity comes from, I think

495
00:26:43,160 --> 00:26:47,520
Speaker 2: it's the hope and the peace and the comfort of

496
00:26:48,119 --> 00:26:52,639
Speaker 2: just believing in a bigger, a bigger power than myself.

497
00:26:54,160 --> 00:26:57,520
Speaker 2: And so, you know, when you give up that control,

498
00:26:57,640 --> 00:26:59,560
Speaker 2: I think there's a lot of peace that comes from that.

499
00:26:59,800 --> 00:27:04,159
Speaker 2: I definitely, and I grew up in a very you know,

500
00:27:04,640 --> 00:27:07,240
Speaker 2: stable home. I had really loving parents, and so I

501
00:27:07,600 --> 00:27:10,199
Speaker 2: think that a lot of that was ingrained in me

502
00:27:10,240 --> 00:27:15,399
Speaker 2: from a very young child. And so I do you know,

503
00:27:15,440 --> 00:27:17,080
Speaker 2: I give a lot of credit to, you know, to

504
00:27:17,119 --> 00:27:21,719
Speaker 2: my parents, and I'm obviously incredibly grateful for that childhood

505
00:27:21,720 --> 00:27:23,760
Speaker 2: that I had and the loving home that I grew

506
00:27:23,840 --> 00:27:27,239
Speaker 2: up in, because I do really think that that, at

507
00:27:27,280 --> 00:27:29,080
Speaker 2: the core is really my foundation.

508
00:27:29,720 --> 00:27:33,280
Speaker 1: So talk to me. Then. What happens. You and your

509
00:27:33,359 --> 00:27:37,480
Speaker 1: husband are dealing with his cancer diagnosis, He finally moves

510
00:27:37,520 --> 00:27:40,040
Speaker 1: down to live with you. You're working at drybar, and

511
00:27:40,080 --> 00:27:43,560
Speaker 1: things are starting to look up a little bit. Yeah, totally.

512
00:27:43,680 --> 00:27:46,119
Speaker 2: I mean, really, we the time we lived in Orange

513
00:27:46,160 --> 00:27:48,679
Speaker 2: County and we were there for three years, and then

514
00:27:48,720 --> 00:27:51,240
Speaker 2: we actually moved back up to la for around the

515
00:27:51,280 --> 00:27:53,520
Speaker 2: last year, which I'll talk about in a second. But yeah,

516
00:27:53,640 --> 00:27:58,199
Speaker 2: I mean those couple of years were great. Again, it

517
00:27:58,280 --> 00:27:59,760
Speaker 2: was kind of like we had come out of this

518
00:28:00,000 --> 00:28:03,719
Speaker 2: really heavy time period and we're just able to enjoy

519
00:28:04,000 --> 00:28:07,880
Speaker 2: and celebrate the day to day life, if you will.

520
00:28:08,760 --> 00:28:10,840
Speaker 2: And we lived pretty simply while we were down there too,

521
00:28:10,880 --> 00:28:13,200
Speaker 2: because we didn't know how long we would we would

522
00:28:13,240 --> 00:28:14,960
Speaker 2: be there, and so it was just it was a

523
00:28:14,960 --> 00:28:17,160
Speaker 2: bit of a freeing time, which was great. I mean,

524
00:28:17,400 --> 00:28:19,240
Speaker 2: not freeing in terms of I still had the crazy

525
00:28:19,240 --> 00:28:22,199
Speaker 2: stress of work and building that that business and brand.

526
00:28:22,520 --> 00:28:26,160
Speaker 1: But it was a good ebb and flow for sure.

527
00:28:26,440 --> 00:28:28,960
Speaker 1: And how was it? I mean, I can't tell you

528
00:28:29,080 --> 00:28:32,719
Speaker 1: how many podcasts I've listened to now listening to Ali talks.

529
00:28:32,760 --> 00:28:36,400
Speaker 1: So how has it been to learn from Ali? I mean,

530
00:28:36,480 --> 00:28:40,320
Speaker 1: because as you mentioned, like Drybar was rapidly expanding.

531
00:28:40,440 --> 00:28:43,000
Speaker 2: Yeah, it was such I mean, like I said, it

532
00:28:43,040 --> 00:28:46,080
Speaker 2: was such an incredible time. I'm so grateful to have

533
00:28:46,200 --> 00:28:50,960
Speaker 2: learned from all of the people that were involved in

534
00:28:51,040 --> 00:28:54,680
Speaker 2: Driver at that time, Michael and Ali in particular. I mean,

535
00:28:54,720 --> 00:28:59,520
Speaker 2: they're obviously my business partners now. They're such incredible, incredible people.

536
00:29:00,400 --> 00:29:02,880
Speaker 2: I would say that the thing that they instilled in

537
00:29:03,040 --> 00:29:06,920
Speaker 2: me so much during my time at Drybar, and I

538
00:29:06,960 --> 00:29:10,120
Speaker 2: can tell now it's like in my DNA and core

539
00:29:10,520 --> 00:29:15,400
Speaker 2: with Squeeze is a crazy, over the top obsession with

540
00:29:15,440 --> 00:29:19,320
Speaker 2: customer service. They grew up, I'm sure as you know,

541
00:29:19,400 --> 00:29:24,080
Speaker 2: listening to several podcasts with parents who were entrepreneurs themselves.

542
00:29:24,120 --> 00:29:28,800
Speaker 2: They owned clothing boutiques in Florida for like elderly women,

543
00:29:29,120 --> 00:29:32,360
Speaker 2: and so they saw from a very young age just

544
00:29:32,640 --> 00:29:36,200
Speaker 2: you know, doing anything and everything you can to cater

545
00:29:36,400 --> 00:29:39,440
Speaker 2: to your guest and your customer. And they were so

546
00:29:39,680 --> 00:29:42,440
Speaker 2: focused on that at dry Bar, I mean, the littlest

547
00:29:42,480 --> 00:29:45,760
Speaker 2: things they would pay attention to, and I mean I

548
00:29:45,880 --> 00:29:48,440
Speaker 2: remember even and I'm sure they still do this to

549
00:29:48,480 --> 00:29:51,400
Speaker 2: this day. Like there's times and places where they will

550
00:29:51,400 --> 00:29:54,959
Speaker 2: personally reach out to customers just to address things and

551
00:29:55,120 --> 00:29:58,160
Speaker 2: or connect with them on a human level. And I

552
00:29:58,320 --> 00:30:02,040
Speaker 2: really took that to heart. I'm such a people person.

553
00:30:02,120 --> 00:30:08,400
Speaker 2: I believe so much in connection and relationships. We based

554
00:30:08,520 --> 00:30:14,280
Speaker 2: Squeezes values and just the feel good company aspect on

555
00:30:14,560 --> 00:30:17,040
Speaker 2: Maya Angela's quote. People will forget what you said, they'll

556
00:30:17,040 --> 00:30:19,040
Speaker 2: forget what you did, but they'll never forget how you

557
00:30:19,120 --> 00:30:22,320
Speaker 2: make them feel. And I you know, I think that

558
00:30:21,680 --> 00:30:27,240
Speaker 2: that's really what drove them, and it's what drives me

559
00:30:27,440 --> 00:30:30,040
Speaker 2: at Squeeze, and it's really again the type of culture

560
00:30:30,080 --> 00:30:32,320
Speaker 2: that we're trying to create and the type of experience

561
00:30:32,360 --> 00:30:34,240
Speaker 2: that we want not only our guests to feel, but

562
00:30:34,280 --> 00:30:36,840
Speaker 2: also our team and the people who come to work

563
00:30:36,840 --> 00:30:38,680
Speaker 2: for us every day and give us their time and

564
00:30:38,760 --> 00:30:41,680
Speaker 2: their energy and their amazing talent. So I would say

565
00:30:41,720 --> 00:30:44,200
Speaker 2: that that is the thing that is probably like the

566
00:30:44,280 --> 00:30:47,640
Speaker 2: biggest takeaway that I learned from Michael and Ally during

567
00:30:47,640 --> 00:30:48,040
Speaker 2: that time.

568
00:30:48,280 --> 00:30:51,320
Speaker 1: Interesting, so you said that you guys then moved up

569
00:30:51,360 --> 00:30:52,080
Speaker 1: to LA.

570
00:30:52,600 --> 00:30:58,000
Speaker 2: Yes, So we opened a marketing and creative office in

571
00:30:58,040 --> 00:31:00,520
Speaker 2: Los Angeles. We had gotten to a point where there

572
00:31:00,520 --> 00:31:04,479
Speaker 2: were far more dry bars in Los Angeles than there

573
00:31:04,520 --> 00:31:07,720
Speaker 2: were in Orange County. All of the brand partnerships that

574
00:31:07,760 --> 00:31:11,959
Speaker 2: we were creating were located in Los Angeles, and so

575
00:31:12,000 --> 00:31:14,840
Speaker 2: it just and the creative talent that we were hiring

576
00:31:14,880 --> 00:31:16,760
Speaker 2: were in LA. It just made a lot of sense

577
00:31:16,880 --> 00:31:20,560
Speaker 2: to bring the brand and the creative team up to LA.

578
00:31:20,800 --> 00:31:24,240
Speaker 2: It was great personally because my husband also, you know,

579
00:31:24,440 --> 00:31:26,560
Speaker 2: was commuting from Orange County to LA every day his

580
00:31:27,040 --> 00:31:30,760
Speaker 2: company was up here. So yeah, we made that transition

581
00:31:31,320 --> 00:31:33,520
Speaker 2: and it was great.

582
00:31:33,720 --> 00:31:35,520
Speaker 1: It was it was really exciting.

583
00:31:35,600 --> 00:31:39,000
Speaker 2: It was again kind of a step in the right direction.

584
00:31:39,320 --> 00:31:42,360
Speaker 2: And and and then I think you know it, really,

585
00:31:42,560 --> 00:31:45,200
Speaker 2: it really just got to a point where I felt

586
00:31:45,240 --> 00:31:49,239
Speaker 2: like I had done what I wanted to accomplish at

587
00:31:49,320 --> 00:31:53,600
Speaker 2: Dry Bar. And I've always had a very entrepreneurial spirit.

588
00:31:53,880 --> 00:31:57,200
Speaker 2: I love the chaos of the unknown and forging a

589
00:31:57,240 --> 00:32:01,480
Speaker 2: new path and just the building, like the spirit and

590
00:32:01,520 --> 00:32:05,840
Speaker 2: the energy around building something, and Dry Bar obviously has

591
00:32:05,880 --> 00:32:08,880
Speaker 2: an incredibly long trajectory ahead of itself. I felt like

592
00:32:08,960 --> 00:32:11,360
Speaker 2: someone could come in and help take it from the

593
00:32:11,440 --> 00:32:13,440
Speaker 2: level that I had built it to to the next one,

594
00:32:13,680 --> 00:32:15,840
Speaker 2: and I was ready to get back in and roll

595
00:32:15,880 --> 00:32:17,680
Speaker 2: at my sleeves and do something else.

596
00:32:17,760 --> 00:32:20,040
Speaker 1: I didn't I honestly didn't know what I wanted to do.

597
00:32:20,160 --> 00:32:23,400
Speaker 2: I was talking to a few different brands and companies

598
00:32:23,440 --> 00:32:26,280
Speaker 2: and considering some options. But when I let the founders

599
00:32:26,360 --> 00:32:29,360
Speaker 2: know that I was moving on, I didn't have anything

600
00:32:29,480 --> 00:32:33,560
Speaker 2: lined up. It was more out of respect for them

601
00:32:33,680 --> 00:32:37,240
Speaker 2: and you know, everything that we'd been through and how

602
00:32:37,240 --> 00:32:38,840
Speaker 2: long I had been there, that it was more just

603
00:32:38,960 --> 00:32:41,360
Speaker 2: you know, hey, I'm giving you the heads up that

604
00:32:41,400 --> 00:32:44,200
Speaker 2: I'm ready to move on. And that's when Michael had

605
00:32:44,240 --> 00:32:46,640
Speaker 2: reminded me that they'd always had this other idea in

606
00:32:46,680 --> 00:32:48,240
Speaker 2: the back of their mind. They just didn't have the

607
00:32:48,280 --> 00:32:50,960
Speaker 2: bandwidth to get it off the ground. Obviously, they were

608
00:32:51,600 --> 00:32:54,840
Speaker 2: very busy building Dry Bar. So the stars aligned yet

609
00:32:54,880 --> 00:33:00,280
Speaker 2: again and they gave me the great opportunity to to

610
00:33:00,360 --> 00:33:04,680
Speaker 2: run this business. And it's truly been just as incredible

611
00:33:04,720 --> 00:33:07,360
Speaker 2: as you know, the opportunity with Drivebar when I took it.

612
00:33:07,680 --> 00:33:12,000
Speaker 1: When you first heard about it, did you feel at

613
00:33:12,000 --> 00:33:15,000
Speaker 1: all hesitant or was it kind of just like one

614
00:33:15,040 --> 00:33:17,480
Speaker 1: of those in your gut, this is the right thing

615
00:33:17,520 --> 00:33:18,240
Speaker 1: for me to take on.

616
00:33:18,840 --> 00:33:21,640
Speaker 2: So I had known about this idea for years. They

617
00:33:21,720 --> 00:33:23,760
Speaker 2: really have had it. They talked about it a lot,

618
00:33:23,960 --> 00:33:27,920
Speaker 2: but again like nothing came of it. So when they

619
00:33:28,000 --> 00:33:30,080
Speaker 2: reminded me of it, it was like, oh, yeah, that

620
00:33:30,240 --> 00:33:31,880
Speaker 2: was like such a great idea.

621
00:33:32,120 --> 00:33:33,160
Speaker 1: Someone has to do that.

622
00:33:33,400 --> 00:33:35,960
Speaker 2: And I think my husband would tell you that he

623
00:33:36,080 --> 00:33:38,320
Speaker 2: knew immediately that I was going to take the opportunity,

624
00:33:38,400 --> 00:33:41,000
Speaker 2: and I think I did too in my in my gut,

625
00:33:41,360 --> 00:33:46,600
Speaker 2: But I did take a couple of months honestly to

626
00:33:46,640 --> 00:33:52,760
Speaker 2: pursue other avenues because I wanted to just ensure that

627
00:33:52,840 --> 00:33:55,520
Speaker 2: I wouldn't get like three months into it and be like.

628
00:33:56,120 --> 00:33:57,880
Speaker 1: Just kidding at it. This is really hard. I don't

629
00:33:57,880 --> 00:33:59,720
Speaker 1: want to I don't want to Actually, I don't want

630
00:33:59,720 --> 00:33:59,960
Speaker 1: to do.

631
00:33:59,880 --> 00:34:03,040
Speaker 2: That, you know, I would rather go somewhere where I

632
00:34:03,040 --> 00:34:06,040
Speaker 2: can make more money or have a different opportunity, Like

633
00:34:06,080 --> 00:34:09,640
Speaker 2: I really wanted to pursue what else is out there

634
00:34:09,800 --> 00:34:13,760
Speaker 2: to just know in my core that I was going

635
00:34:13,840 --> 00:34:16,399
Speaker 2: to be one hundred percent all in with this opportunity.

636
00:34:16,560 --> 00:34:20,200
Speaker 1: I also think that sometimes when something feels like it

637
00:34:20,320 --> 00:34:22,239
Speaker 1: just comes in front of you, it's like, is this

638
00:34:22,320 --> 00:34:24,719
Speaker 1: really what I want to do? And then also, I

639
00:34:24,760 --> 00:34:27,400
Speaker 1: mean it's one of those situations where you have to

640
00:34:27,680 --> 00:34:31,080
Speaker 1: gut check yourself to ask, is this what I'm passionate about?

641
00:34:31,160 --> 00:34:33,000
Speaker 1: Because yeah, no matter if it was a great idea,

642
00:34:33,080 --> 00:34:34,800
Speaker 1: like a lot of people have a lot of great ideas,

643
00:34:34,800 --> 00:34:37,319
Speaker 1: but unless you feel like it's so true to who

644
00:34:37,400 --> 00:34:40,680
Speaker 1: you are, you're going to get again two three four

645
00:34:40,719 --> 00:34:42,800
Speaker 1: months into this and like have one morning when you

646
00:34:42,840 --> 00:34:44,400
Speaker 1: wake up and you're like, what am I doing? I

647
00:34:44,440 --> 00:34:47,640
Speaker 1: don't really care about this exactly exactly, And you know,

648
00:34:47,719 --> 00:34:48,480
Speaker 1: it was interesting.

649
00:34:48,520 --> 00:34:50,640
Speaker 2: I told Michael that during the time that I was

650
00:34:50,680 --> 00:34:52,440
Speaker 2: kind of like exploring and thinking about other things, I

651
00:34:52,440 --> 00:34:54,839
Speaker 2: would start to help him like lay the foundation because

652
00:34:54,840 --> 00:34:57,320
Speaker 2: he he was like, I want I really want to

653
00:34:57,360 --> 00:34:58,640
Speaker 2: do this, like I want you to be the one

654
00:34:58,680 --> 00:35:00,560
Speaker 2: to do it, but if you don't do it, I'm

655
00:35:00,560 --> 00:35:02,200
Speaker 2: going to find someone else to do it type thing.

656
00:35:02,840 --> 00:35:03,520
Speaker 1: And I was.

657
00:35:03,920 --> 00:35:08,239
Speaker 2: I told him that I would start to do some

658
00:35:08,320 --> 00:35:11,120
Speaker 2: research and put together like a model and think about

659
00:35:11,120 --> 00:35:15,799
Speaker 2: how we could position it while I was exploring other options.

660
00:35:16,080 --> 00:35:21,200
Speaker 2: And as I started to do that, where I really

661
00:35:21,239 --> 00:35:24,480
Speaker 2: got personally excited. And again it's where I find the

662
00:35:24,520 --> 00:35:29,839
Speaker 2: most joy and fulfillment today is creating a team and

663
00:35:29,880 --> 00:35:34,160
Speaker 2: a culture and a place that values people first. And

664
00:35:34,239 --> 00:35:35,880
Speaker 2: when I started to think about because I'm not a

665
00:35:35,880 --> 00:35:38,440
Speaker 2: massage therapist, I mean, none of us are massage therapist,

666
00:35:38,520 --> 00:35:41,279
Speaker 2: so to your point, it's like, you know, none, we

667
00:35:41,400 --> 00:35:44,200
Speaker 2: haven't been practicing massage for twenty plus years, and that's

668
00:35:44,239 --> 00:35:47,839
Speaker 2: our passion like Ali was with hair. So yes, there

669
00:35:47,880 --> 00:35:50,400
Speaker 2: needed to be something that was like the ultimate driver

670
00:35:50,560 --> 00:35:53,560
Speaker 2: of what we were doing. And when I started to

671
00:35:53,600 --> 00:35:57,920
Speaker 2: think about that quote from Maya Angelo and the values

672
00:35:57,960 --> 00:36:00,200
Speaker 2: that we could create and the type of place that

673
00:36:00,280 --> 00:36:03,120
Speaker 2: we would be able to offer people to come to

674
00:36:03,160 --> 00:36:05,759
Speaker 2: work every day, that's when it clicked for me, and

675
00:36:05,880 --> 00:36:09,279
Speaker 2: I just got so excited about the opportunity to do

676
00:36:09,320 --> 00:36:13,360
Speaker 2: that and I and it's been it's been so rewarding

677
00:36:14,040 --> 00:36:16,000
Speaker 2: and I know it will continue to be so in

678
00:36:16,040 --> 00:36:19,040
Speaker 2: that sense, it felt one hundred percent right.

679
00:36:19,200 --> 00:36:22,880
Speaker 1: So right now, there's only one in Studio City here

680
00:36:22,920 --> 00:36:23,760
Speaker 1: in La.

681
00:36:24,000 --> 00:36:28,120
Speaker 2: Yes, So we opened in March twenty nineteen. The location

682
00:36:28,640 --> 00:36:32,719
Speaker 2: is on Ventura Boulevard. It's an amazing it's an amazing

683
00:36:34,760 --> 00:36:38,520
Speaker 2: location and again, the team is absolutely incredible. We've been

684
00:36:38,560 --> 00:36:42,160
Speaker 2: working over the past couple of months to hone in

685
00:36:42,239 --> 00:36:46,719
Speaker 2: on our operations and just the overall experience. But our

686
00:36:47,560 --> 00:36:50,800
Speaker 2: intention with Squeeze has always been to build and scale

687
00:36:50,840 --> 00:36:55,000
Speaker 2: it nationally, very similar to Drybar, and so we are

688
00:36:55,200 --> 00:36:58,200
Speaker 2: planning on doing that through franchising and so we're working

689
00:36:58,239 --> 00:37:00,000
Speaker 2: right now on just getting all of that in place.

690
00:37:00,520 --> 00:37:04,279
Speaker 2: We're pretty close, so that will be kind of the

691
00:37:04,320 --> 00:37:08,640
Speaker 2: next step as it relates to growing the company because

692
00:37:08,719 --> 00:37:11,399
Speaker 2: dry Bar is not a franchise model. Dry Bar, there's

693
00:37:11,400 --> 00:37:14,680
Speaker 2: a small percentage that are franchised, I don't even know that, yeah, okay,

694
00:37:14,840 --> 00:37:17,719
Speaker 2: but the majority our company owned, and so yes, it

695
00:37:17,800 --> 00:37:21,839
Speaker 2: is a very different model that's taking, you know, taking

696
00:37:21,920 --> 00:37:24,040
Speaker 2: a little bit to ensure we do right.

697
00:37:24,680 --> 00:37:28,000
Speaker 1: Why is this one a franchise strict and that one isn't. Yeah,

698
00:37:28,200 --> 00:37:29,920
Speaker 1: I feel like I'm st starting to like try to

699
00:37:30,040 --> 00:37:32,239
Speaker 1: learn more about all of these things. Yeah.

700
00:37:32,480 --> 00:37:37,080
Speaker 2: Yeah, for a lot of reasons. Massage is an ingrained

701
00:37:37,120 --> 00:37:38,320
Speaker 2: behavior in people.

702
00:37:38,480 --> 00:37:39,560
Speaker 1: I mean, there are.

703
00:37:41,160 --> 00:37:45,359
Speaker 2: Thousands of massage places all over this country. I mean,

704
00:37:45,400 --> 00:37:49,520
Speaker 2: there's certain businesses that are doing incredibly well in this space,

705
00:37:49,719 --> 00:37:52,520
Speaker 2: and so we know that the market and the demand

706
00:37:52,760 --> 00:37:58,960
Speaker 2: exists not only in key metropolitan cities but everywhere I mean, you.

707
00:37:58,920 --> 00:38:01,160
Speaker 1: Know, small, smaller cities across the country.

708
00:38:01,200 --> 00:38:05,719
Speaker 2: And so from that standpoint, the opportunity to bring a

709
00:38:05,760 --> 00:38:10,520
Speaker 2: better experience into those places and offer someone the chance

710
00:38:10,640 --> 00:38:15,560
Speaker 2: to lead their own business locally, it's just really exciting

711
00:38:15,560 --> 00:38:17,080
Speaker 2: to me personally. I mean, again, this has been my

712
00:38:17,080 --> 00:38:20,200
Speaker 2: first entrepreneurial venture. I love the idea of giving people

713
00:38:21,080 --> 00:38:24,279
Speaker 2: the chance to own their own, you know, business in

714
00:38:25,239 --> 00:38:28,840
Speaker 2: their hometown or you know, cities where they're passionate about.

715
00:38:28,880 --> 00:38:33,279
Speaker 2: So that in particular, and then also, you know, I

716
00:38:33,320 --> 00:38:36,520
Speaker 2: think that when you build a business, it does really

717
00:38:36,560 --> 00:38:39,480
Speaker 2: have so much to do about the people that are

718
00:38:39,560 --> 00:38:43,120
Speaker 2: running it. And my background is in marketing, and I

719
00:38:43,160 --> 00:38:44,920
Speaker 2: wish I could remember the person that told me this,

720
00:38:44,960 --> 00:38:47,640
Speaker 2: because I say this all the time. But when we

721
00:38:47,719 --> 00:38:50,440
Speaker 2: started Squeeze, someone said to me very clearly, you know,

722
00:38:50,520 --> 00:38:52,920
Speaker 2: if you want to run an operations business, open corporate

723
00:38:52,920 --> 00:38:54,640
Speaker 2: own stores, if you want to run a sales and

724
00:38:54,680 --> 00:38:58,399
Speaker 2: marketing business, run franchises and or you know, run run

725
00:38:58,400 --> 00:39:00,920
Speaker 2: a franchise. And so for me that was very clear.

726
00:39:01,040 --> 00:39:03,479
Speaker 2: I mean, I'm not I'm not an operator. I don't

727
00:39:03,520 --> 00:39:07,480
Speaker 2: come from retail operations, and there is so much nuance

728
00:39:07,560 --> 00:39:11,320
Speaker 2: in that space to get right. And so what really,

729
00:39:11,400 --> 00:39:13,120
Speaker 2: you know, I know how to do is build a

730
00:39:13,160 --> 00:39:15,680
Speaker 2: brand and tell a great story and connect with people

731
00:39:15,760 --> 00:39:19,239
Speaker 2: and motivate and inspire. And that's, you know, that's what

732
00:39:19,280 --> 00:39:21,680
Speaker 2: I want to do for our future operating partners. And

733
00:39:21,760 --> 00:39:25,400
Speaker 2: let let the operating partners who are true operators and

734
00:39:25,440 --> 00:39:27,480
Speaker 2: that's their passion, you know, do what they're good at.

735
00:39:27,560 --> 00:39:30,040
Speaker 2: And I think that it will be the perfect, the

736
00:39:30,080 --> 00:39:30,880
Speaker 2: perfect balance.

737
00:39:35,440 --> 00:39:39,760
Speaker 1: Interjecting big word here into today's episode to give Athletic

738
00:39:39,800 --> 00:39:42,719
Speaker 1: Greens a little bit of love. You guys know me,

739
00:39:42,960 --> 00:39:46,000
Speaker 1: I'm constantly on the move. This past weekend, I was

740
00:39:46,080 --> 00:39:48,960
Speaker 1: up in Boston, and the first thing I do after

741
00:39:49,040 --> 00:39:51,080
Speaker 1: taking my suitcase out of the closet to pack it

742
00:39:51,120 --> 00:39:53,719
Speaker 1: when I go away is go to the kitchen and

743
00:39:53,800 --> 00:39:56,680
Speaker 1: grab a few packs of Athletic Greens. I'm telling you,

744
00:39:56,719 --> 00:39:59,400
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745
00:39:59,560 --> 00:40:02,600
Speaker 1: taking a Athleticgreens first thing in the morning just makes

746
00:40:02,719 --> 00:40:06,319
Speaker 1: me feel ready for anything that comes my way. It's

747
00:40:06,320 --> 00:40:10,680
Speaker 1: got seventy five vitamins, minerals and whole food sourced ingredients.

748
00:40:10,800 --> 00:40:14,400
Speaker 1: I feel like Athletic Greens is my insurance policy, especially

749
00:40:14,800 --> 00:40:17,400
Speaker 1: when it comes to hopping on a plane. I swear

750
00:40:17,480 --> 00:40:21,239
Speaker 1: it keeps me healthy no matter where I am. They

751
00:40:21,280 --> 00:40:26,399
Speaker 1: are offering hurdle listeners and awesome must get deal. It's

752
00:40:26,480 --> 00:40:30,439
Speaker 1: twenty travel packs a seventy nine dollars value, absolutely free

753
00:40:30,480 --> 00:40:33,800
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754
00:40:33,880 --> 00:40:38,600
Speaker 1: dot com slash hurdle again, that's Athleticgreens dot com slash

755
00:40:38,640 --> 00:40:45,040
Speaker 1: hurdle to grab yours today, no code necessary. Let's get

756
00:40:45,040 --> 00:40:52,600
Speaker 1: back to it. So then, what does life look like

757
00:40:52,640 --> 00:40:55,520
Speaker 1: these days for you? It's definitely different.

758
00:40:55,719 --> 00:40:59,120
Speaker 2: I pinch myself every morning when I wake up, just

759
00:40:59,200 --> 00:41:03,400
Speaker 2: because I'm so grateful for the chance to, you know,

760
00:41:03,440 --> 00:41:05,880
Speaker 2: to have this opportunity. I've got an office in the

761
00:41:05,880 --> 00:41:07,719
Speaker 2: back of the shop in Studio City. So I'm in

762
00:41:07,760 --> 00:41:10,280
Speaker 2: there every day with the team, which is really great,

763
00:41:10,320 --> 00:41:13,800
Speaker 2: Like it's been so neat to be able to interact

764
00:41:13,880 --> 00:41:17,120
Speaker 2: with our guests and our team. I'm you know, I

765
00:41:17,160 --> 00:41:20,080
Speaker 2: pop in a couple of times during the day to

766
00:41:20,160 --> 00:41:22,400
Speaker 2: our breakroom and I wash dishes, and I catch up

767
00:41:22,400 --> 00:41:25,000
Speaker 2: with our therapists, and then I'll break our matre d's

768
00:41:25,080 --> 00:41:28,479
Speaker 2: and be up front for a little while saying hello

769
00:41:28,560 --> 00:41:29,040
Speaker 2: to guests.

770
00:41:29,080 --> 00:41:31,400
Speaker 1: So I think that that I mean, obviously.

771
00:41:31,080 --> 00:41:34,440
Speaker 2: That won't be forever, but for now, it's really great

772
00:41:34,520 --> 00:41:37,880
Speaker 2: just to ensure that we're again doing the best we

773
00:41:37,920 --> 00:41:40,760
Speaker 2: can with the experience, making it right each and every time.

774
00:41:41,520 --> 00:41:44,960
Speaker 2: And then it's also a lot of trying to focus

775
00:41:45,040 --> 00:41:48,799
Speaker 2: on the larger strategy and growing the company. So I

776
00:41:48,840 --> 00:41:50,600
Speaker 2: you know, as I mentioned, we're working on getting our

777
00:41:50,680 --> 00:41:53,600
Speaker 2: FDD together and a lot of our operational and training

778
00:41:53,960 --> 00:41:56,839
Speaker 2: documentation and protocols so that we can support our franchisees

779
00:41:56,880 --> 00:42:00,440
Speaker 2: in the best way. It's a lot of me with

780
00:42:00,640 --> 00:42:05,759
Speaker 2: amazing people also to learn from them. This has really

781
00:42:05,840 --> 00:42:09,160
Speaker 2: opened up a lot of cool doors for me personally,

782
00:42:09,280 --> 00:42:12,640
Speaker 2: just to connect with people who are incredibly influential in

783
00:42:13,160 --> 00:42:16,279
Speaker 2: the retail and franchising space and just branding space, I

784
00:42:16,280 --> 00:42:20,960
Speaker 2: guess also, so I'm certainly learning something new every day,

785
00:42:21,040 --> 00:42:25,440
Speaker 2: and I think that that is such an important part

786
00:42:25,640 --> 00:42:29,440
Speaker 2: for everyone to be able to do regularly, is you know,

787
00:42:29,600 --> 00:42:34,480
Speaker 2: just continue expanding your mind and growing and learning and

788
00:42:34,560 --> 00:42:38,080
Speaker 2: challenging yourself, because that leads to a lot of fulfillment,

789
00:42:38,120 --> 00:42:39,040
Speaker 2: even if it's small.

790
00:42:39,400 --> 00:42:41,719
Speaker 1: So a lot of people when they are looking to

791
00:42:41,880 --> 00:42:44,160
Speaker 1: give back to themselves, when they're getting out of the

792
00:42:44,239 --> 00:42:46,399
Speaker 1: office and trying to relax a little bit, they come

793
00:42:46,480 --> 00:42:49,759
Speaker 1: to something like, what you're doing, how do you give

794
00:42:49,840 --> 00:42:52,279
Speaker 1: back to yourself? How do you take some time for you?

795
00:42:52,640 --> 00:42:54,080
Speaker 1: I get massages a lot too.

796
00:42:54,440 --> 00:42:57,840
Speaker 2: I definitely take advantage of.

797
00:42:57,120 --> 00:43:00,840
Speaker 1: Being in the space every day. But I also.

798
00:43:01,880 --> 00:43:04,160
Speaker 2: You know, as I mentioned, I get up early every morning,

799
00:43:04,200 --> 00:43:06,840
Speaker 2: I do a gratitude journal, I meditate, I pray. I

800
00:43:06,880 --> 00:43:10,359
Speaker 2: feel like that really sets my mindset for the day.

801
00:43:10,560 --> 00:43:15,400
Speaker 2: And then also I suffered a pretty bad back injury

802
00:43:15,640 --> 00:43:18,440
Speaker 2: two years ago, towards the end of my career at Drybar.

803
00:43:18,760 --> 00:43:20,000
Speaker 1: It was quite debilitating.

804
00:43:20,200 --> 00:43:23,680
Speaker 2: Actually, I was in Florida and through my back out,

805
00:43:23,680 --> 00:43:25,920
Speaker 2: so I had a her needed disk in my in

806
00:43:26,000 --> 00:43:28,680
Speaker 2: my lower back and it led to what's called leg retraction,

807
00:43:28,800 --> 00:43:32,560
Speaker 2: where literally your leg pulls itself back into your body.

808
00:43:32,600 --> 00:43:34,799
Speaker 2: So I couldn't straighten my leg, I couldn't walk. It

809
00:43:34,920 --> 00:43:38,440
Speaker 2: was terrible. I went to multiple ers, I had to

810
00:43:38,440 --> 00:43:43,479
Speaker 2: cancel several flights. I was basically, you know, in bed

811
00:43:43,640 --> 00:43:48,160
Speaker 2: for several months after, and I really had a hard time.

812
00:43:48,239 --> 00:43:52,400
Speaker 2: I was always active prior to this, but had obviously

813
00:43:52,480 --> 00:43:56,799
Speaker 2: let myself kind of just get drained with work and

814
00:43:56,880 --> 00:44:00,480
Speaker 2: travel and you know, which obviously led to led to injury.

815
00:44:00,520 --> 00:44:02,320
Speaker 1: But in any case, I couldn't.

816
00:44:02,360 --> 00:44:04,600
Speaker 2: It was hard for me to find something as I

817
00:44:04,680 --> 00:44:08,080
Speaker 2: was going through my healing process that I could strengthen

818
00:44:08,120 --> 00:44:11,719
Speaker 2: my body but not hurt myself. And I found this

819
00:44:11,880 --> 00:44:15,000
Speaker 2: place called plate Fit. It's a fitness concept that's out

820
00:44:15,040 --> 00:44:18,680
Speaker 2: of Los Angeles. Here there's four locations currently and I'm

821
00:44:18,680 --> 00:44:21,400
Speaker 2: sure many more to come. And it's a it's a

822
00:44:21,480 --> 00:44:24,840
Speaker 2: vibration workout, so you work out on a vibrating plate.

823
00:44:25,040 --> 00:44:27,840
Speaker 2: It's only twenty seven minutes, which is also like game changing,

824
00:44:28,440 --> 00:44:31,000
Speaker 2: and no joke, I mean you're like dripping in sweat

825
00:44:31,000 --> 00:44:33,120
Speaker 2: by the end of the workout. So it's an incredible workout.

826
00:44:33,239 --> 00:44:38,520
Speaker 2: But what it allowed me to do is is get

827
00:44:38,560 --> 00:44:41,799
Speaker 2: my strength back again without without injuring myself because it's

828
00:44:41,840 --> 00:44:45,239
Speaker 2: high intensity but low impact. So the vibration like it's

829
00:44:45,239 --> 00:44:49,120
Speaker 2: working your muscles, but it's also offsetting just the.

830
00:44:48,640 --> 00:44:50,440
Speaker 1: Easier on your joints, et cetera, et cetera.

831
00:44:50,480 --> 00:44:53,399
Speaker 2: So's but that's what I do to just like clear

832
00:44:53,480 --> 00:44:55,560
Speaker 2: my head, to sweat every day to make sure that

833
00:44:55,600 --> 00:44:58,640
Speaker 2: I'm taking care of my body. I always say, taking

834
00:44:58,760 --> 00:45:00,680
Speaker 2: care of your body and working out it is great.

835
00:45:00,800 --> 00:45:03,560
Speaker 2: Great for the body, bit better for the mind. So

836
00:45:04,040 --> 00:45:05,719
Speaker 2: I've got to know more about this plate fil Oh

837
00:45:05,760 --> 00:45:06,680
Speaker 2: my gosh, you have to go.

838
00:45:06,840 --> 00:45:08,879
Speaker 1: Yeah, I should go. So is it?

839
00:45:09,280 --> 00:45:09,400
Speaker 2: So?

840
00:45:09,840 --> 00:45:12,480
Speaker 1: Like what kind of stuff are you doing throughout the workout? Everything?

841
00:45:12,680 --> 00:45:16,440
Speaker 2: Every like, okay, you do push ups and squats and

842
00:45:16,520 --> 00:45:21,120
Speaker 2: planks and tricep dips and weights and sit ups and.

843
00:45:20,640 --> 00:45:24,600
Speaker 1: This is using the plate? Yes, interesting, it's wind Wait

844
00:45:24,680 --> 00:45:27,200
Speaker 1: how does it? Well? Like running in place? Gotcha? Okay?

845
00:45:27,320 --> 00:45:32,160
Speaker 2: Okay, wish everyone can see me, But I.

846
00:45:30,320 --> 00:45:34,839
Speaker 1: Say, I'm like, where where are we running? No? It's fine? Okay, So, wow,

847
00:45:34,880 --> 00:45:37,960
Speaker 1: that's so interesting. I've heard of it before, I've just never.

848
00:45:37,800 --> 00:45:40,960
Speaker 2: Been Oh my gosh, it's it's amazing, Like it's such

849
00:45:40,960 --> 00:45:41,920
Speaker 2: an incredible workout.

850
00:45:41,920 --> 00:45:44,279
Speaker 1: Okay, and it's twenty seven minutes long, right, why the

851
00:45:44,320 --> 00:45:47,319
Speaker 1: science between twenty seven minutes? I wish I knew more

852
00:45:47,320 --> 00:45:48,200
Speaker 1: about that. I should.

853
00:45:48,320 --> 00:45:50,279
Speaker 2: I should because I talk about it so much, so

854
00:45:50,320 --> 00:45:53,960
Speaker 2: I don't know exactly, but but I'm I mean, I

855
00:45:54,000 --> 00:45:55,480
Speaker 2: feel like that's probably what got me to go to

856
00:45:55,520 --> 00:45:56,200
Speaker 2: it for the first time.

857
00:45:56,239 --> 00:45:58,920
Speaker 1: It was like twenty seven minutes done. I mean, I

858
00:45:58,920 --> 00:46:02,400
Speaker 1: feel like signature twenty seven minute Highing says the interval

859
00:46:02,440 --> 00:46:06,080
Speaker 1: training workout. Yeah, with the power plates legitimately high end

860
00:46:06,160 --> 00:46:08,880
Speaker 1: and make it happen. We utilize the signs of vibration

861
00:46:08,960 --> 00:46:11,719
Speaker 1: to wake up your cells, increased circulation during and detoxify

862
00:46:11,760 --> 00:46:15,200
Speaker 1: the lymphatic system, reduce inmplammation, and accelerate recovery time. Well

863
00:46:15,239 --> 00:46:17,520
Speaker 1: that's a lot of really great promises. Actually, no, but

864
00:46:17,560 --> 00:46:18,680
Speaker 1: it truly does.

865
00:46:18,719 --> 00:46:21,920
Speaker 2: And they have, Speaking of recovery, they have this recovery

866
00:46:21,920 --> 00:46:25,560
Speaker 2: class where you turn up the vibration of the plate

867
00:46:25,600 --> 00:46:31,280
Speaker 2: itself and you stretch and then they massage your muscles

868
00:46:31,320 --> 00:46:33,360
Speaker 2: into it so it like breaks up all your lactic

869
00:46:33,440 --> 00:46:38,520
Speaker 2: acid and helpless cellulite. And that's I actually think that

870
00:46:38,560 --> 00:46:39,480
Speaker 2: the recovery class.

871
00:46:39,520 --> 00:46:43,319
Speaker 1: Is part of what got me back to.

872
00:46:43,600 --> 00:46:47,680
Speaker 2: Being healthy so quickly is I never felt sore because

873
00:46:47,719 --> 00:46:49,719
Speaker 2: I was always breaking out my lactic acid and like

874
00:46:49,760 --> 00:46:51,680
Speaker 2: working at you know, working out what I had just

875
00:46:51,719 --> 00:46:57,360
Speaker 2: worked out. So I cannot say like enough good things

876
00:46:57,400 --> 00:46:58,160
Speaker 2: about plate Fit.

877
00:46:58,280 --> 00:47:02,600
Speaker 1: Well, Platefit, you are welcome for the free seven minutes

878
00:47:02,640 --> 00:47:06,160
Speaker 1: of advertising. But I mean on the also, while we're

879
00:47:06,200 --> 00:47:10,480
Speaker 1: like jamming about buzzy La fitness things, I just heard

880
00:47:10,520 --> 00:47:13,200
Speaker 1: for the first time about SM Stretching, which is just

881
00:47:13,239 --> 00:47:16,400
Speaker 1: a stretch based class. Because you're talking about recovery. There

882
00:47:16,440 --> 00:47:20,160
Speaker 1: are all of these places that are now like stretched

883
00:47:20,200 --> 00:47:22,439
Speaker 1: in New York, and I think there's one out here.

884
00:47:22,680 --> 00:47:25,000
Speaker 2: I actually go to Stretch Lab, which is in Studio

885
00:47:25,000 --> 00:47:27,200
Speaker 2: City exactly. It's fantastic also.

886
00:47:27,080 --> 00:47:30,919
Speaker 1: Right, So all these assisted stretching facilities, But this SM

887
00:47:31,040 --> 00:47:33,319
Speaker 1: Stretching that I heard about for the first time this

888
00:47:33,400 --> 00:47:36,719
Speaker 1: week is actually like a stretching class. So it's not

889
00:47:36,800 --> 00:47:40,000
Speaker 1: like yoga and that like it's super active and you're

890
00:47:40,040 --> 00:47:42,480
Speaker 1: moving through different flows and all these things. It's literally

891
00:47:42,560 --> 00:47:45,600
Speaker 1: just like I think it's a forty minute class where

892
00:47:45,640 --> 00:47:47,560
Speaker 1: like you stretch together, and I feel like that's a

893
00:47:47,560 --> 00:47:48,440
Speaker 1: really good idea.

894
00:47:48,280 --> 00:47:51,000
Speaker 2: That's actually neat because the thing about stretch lab, and

895
00:47:51,000 --> 00:47:53,120
Speaker 2: I'm sure a lot of the other stretching concepts, is

896
00:47:53,360 --> 00:47:56,279
Speaker 2: they actually have a stretchologist that stretches.

897
00:47:56,000 --> 00:48:00,319
Speaker 1: Great, stretches you great name which yeah, stretch I can't

898
00:48:00,360 --> 00:48:02,400
Speaker 1: that's so naturalologists, I know.

899
00:48:03,440 --> 00:48:06,120
Speaker 2: But what sounds neat about this concept that you're talking

900
00:48:06,160 --> 00:48:08,960
Speaker 2: about is they probably give you a lot of tips

901
00:48:08,960 --> 00:48:11,759
Speaker 2: and tricks to do at home, whereas this it's like

902
00:48:11,880 --> 00:48:15,719
Speaker 2: someone is it's assistant stretching, So somebody's stretching you know,

903
00:48:15,800 --> 00:48:17,520
Speaker 2: in ways that you can't personally.

904
00:48:17,680 --> 00:48:21,040
Speaker 1: So I imagine that that's actually pretty great. I know obviously

905
00:48:21,080 --> 00:48:22,920
Speaker 1: that you have a background in marketing and you are

906
00:48:23,000 --> 00:48:26,720
Speaker 1: not a massage therapist, but how often would you recommend

907
00:48:26,760 --> 00:48:29,200
Speaker 1: people get some sort of bodywork done.

908
00:48:30,000 --> 00:48:33,560
Speaker 2: I think, if you can afford it, both financially and

909
00:48:33,640 --> 00:48:37,839
Speaker 2: from a time standpoint, a weekly massage is truly, like

910
00:48:38,520 --> 00:48:43,280
Speaker 2: so important for your your health. But if you can't

911
00:48:43,280 --> 00:48:45,160
Speaker 2: do that at least once a month.

912
00:48:45,400 --> 00:48:49,640
Speaker 1: What do the massage prices start? At Squeeze? So we

913
00:48:49,840 --> 00:48:51,440
Speaker 1: offer two memberships.

914
00:48:51,640 --> 00:48:55,120
Speaker 2: Our mid Squeeze membership is seventy nine dollars a month,

915
00:48:55,160 --> 00:48:59,760
Speaker 2: and that gets you one fifty minute massage plus additional

916
00:49:00,000 --> 00:49:02,399
Speaker 2: acounted pricing if you were to come more often. We've

917
00:49:02,440 --> 00:49:04,799
Speaker 2: also eliminated a lot of the barriers to signing up,

918
00:49:04,880 --> 00:49:07,280
Speaker 2: so you're you can cancel any time you're not signing

919
00:49:07,360 --> 00:49:10,520
Speaker 2: up for a long period of time. You can pause

920
00:49:10,640 --> 00:49:13,920
Speaker 2: your membership. Your benefits roll over every month, so if

921
00:49:13,960 --> 00:49:16,400
Speaker 2: you have, you know, a bunch extra, you can actually

922
00:49:16,440 --> 00:49:19,880
Speaker 2: gift them to a friend or family member as well.

923
00:49:20,040 --> 00:49:23,680
Speaker 2: And then our second program or second membership is our

924
00:49:23,760 --> 00:49:26,719
Speaker 2: Main Squeeze, which is ninety nine dollars and it's for

925
00:49:26,880 --> 00:49:28,399
Speaker 2: a monthly eighty minute and then.

926
00:49:28,280 --> 00:49:30,600
Speaker 1: You get all of the same added perks. I love

927
00:49:30,680 --> 00:49:32,279
Speaker 1: Main Squeeze and on that cube.

928
00:49:32,920 --> 00:49:35,080
Speaker 2: I mean that's like such a fun thing about the

929
00:49:35,160 --> 00:49:38,279
Speaker 2: name squeeze is you know, like in the beginning we

930
00:49:38,280 --> 00:49:41,319
Speaker 2: were just talking about so many fun ways to use it.

931
00:49:41,360 --> 00:49:44,560
Speaker 2: I mean we say, like easy, peasy squeeze and squeeze

932
00:49:44,600 --> 00:49:47,080
Speaker 2: for your main squeeze and squeeze the ones you love.

933
00:49:47,280 --> 00:49:49,919
Speaker 1: Yeah, I mean, you know, there's just so many great

934
00:49:49,960 --> 00:49:53,080
Speaker 1: ways to use the word. Now, then that's where your

935
00:49:53,120 --> 00:49:57,920
Speaker 1: expertise comes to shine and Cam comes to shine. Okay,

936
00:49:57,960 --> 00:50:00,799
Speaker 1: so once weekly massages is the goal, and people are

937
00:50:00,840 --> 00:50:03,279
Speaker 1: coming in for all different sorts of reasons, right, It's like, yes,

938
00:50:03,400 --> 00:50:05,879
Speaker 1: like it can be super relaxing, but there are also

939
00:50:05,920 --> 00:50:08,200
Speaker 1: the people that are crazy active that really do need

940
00:50:08,239 --> 00:50:10,799
Speaker 1: to break up that fashion and move things around. And

941
00:50:10,840 --> 00:50:12,960
Speaker 1: so I'm sure you see people for all different sorts

942
00:50:13,000 --> 00:50:13,520
Speaker 1: of reasons.

943
00:50:13,600 --> 00:50:17,400
Speaker 2: Yeah, I mean stress management, sleep management, just health and

944
00:50:17,440 --> 00:50:22,239
Speaker 2: wellness in general, relaxation, sports, recovery, pain.

945
00:50:22,280 --> 00:50:25,000
Speaker 1: Let's talk about sleep management. Oh man, what's the deal

946
00:50:25,040 --> 00:50:25,239
Speaker 1: with that?

947
00:50:25,480 --> 00:50:29,520
Speaker 2: And massage is well, I mean it just helps to

948
00:50:29,760 --> 00:50:31,399
Speaker 2: relax your body. You know, we have so many We're

949
00:50:31,400 --> 00:50:32,880
Speaker 2: open until ten pm, so we have a lot of

950
00:50:32,880 --> 00:50:34,960
Speaker 2: people who are booking at like eight thirty for a

951
00:50:35,080 --> 00:50:37,800
Speaker 2: main or nine o'clock for a mid again eighty and

952
00:50:37,840 --> 00:50:42,480
Speaker 2: fifty minute massages and just go directly to bed afterwards.

953
00:50:42,960 --> 00:50:45,560
Speaker 2: But to talk about sleep really quickly, I mean sleep,

954
00:50:45,640 --> 00:50:48,280
Speaker 2: I feel like is such an important component to health

955
00:50:48,320 --> 00:50:51,359
Speaker 2: and we don't get enough of it, right, so it's

956
00:50:51,400 --> 00:50:55,200
Speaker 2: so critical of course, But yeah, I mean there's so

957
00:50:55,200 --> 00:50:58,480
Speaker 2: many benefits to massage, you know. I mean again, like relaxation,

958
00:50:59,320 --> 00:51:06,759
Speaker 2: muscle work, pain management, you know, definitely just balancing your

959
00:51:07,080 --> 00:51:11,400
Speaker 2: your internal well being. Part of that does you know,

960
00:51:11,440 --> 00:51:17,680
Speaker 2: I believe come with better sleep and just also giving

961
00:51:17,719 --> 00:51:20,759
Speaker 2: yourself time to like unplug, right, I mean, how many

962
00:51:20,760 --> 00:51:25,240
Speaker 2: places do we go and we're still looking at our phone,

963
00:51:25,280 --> 00:51:27,880
Speaker 2: We're still checking our email. I mean, it's so hard

964
00:51:27,920 --> 00:51:31,680
Speaker 2: to just detach. And massage definitely allows for that.

965
00:51:32,080 --> 00:51:35,560
Speaker 1: I love going to hot yoga because I can't stand

966
00:51:35,600 --> 00:51:37,600
Speaker 1: the feeling of my watch on my wrist in a

967
00:51:37,600 --> 00:51:39,680
Speaker 1: hot room, so I'll take it off. And that is

968
00:51:39,840 --> 00:51:43,520
Speaker 1: literally one of the few times that I don't, like

969
00:51:43,640 --> 00:51:46,600
Speaker 1: have awareness that I have like a vibration happening on

970
00:51:46,640 --> 00:51:48,840
Speaker 1: my wrist from the Apple Watch. I love my Apple Watch.

971
00:51:49,120 --> 00:51:52,520
Speaker 1: I wear it religiously, but man, is it like such

972
00:51:52,520 --> 00:51:54,880
Speaker 1: a treat When I get onto the yoga mat and

973
00:51:54,960 --> 00:51:56,560
Speaker 1: I take it off and I put it next to me,

974
00:51:56,640 --> 00:51:59,200
Speaker 1: and nothing's going to pop up, And I'm like, wow,

975
00:51:59,560 --> 00:52:02,400
Speaker 1: this is where we are now. Yes, I'm not anywhere

976
00:52:02,440 --> 00:52:05,520
Speaker 1: else exactly. Did not bother me exactly? I know.

977
00:52:05,640 --> 00:52:08,600
Speaker 2: Even on airplanes now we can't, we can't have we

978
00:52:08,760 --> 00:52:12,280
Speaker 2: must connect to the Wi Fi in sky, we must

979
00:52:12,280 --> 00:52:16,120
Speaker 2: do it. Okay, So then once weekly massages.

980
00:52:16,800 --> 00:52:21,080
Speaker 1: Yes, life is pretty good now, Yes, what's going on

981
00:52:21,120 --> 00:52:24,280
Speaker 1: with your husband? How are you guys doing He's doing great. Yeah, Yes,

982
00:52:24,440 --> 00:52:29,719
Speaker 1: he actually passed his five year mark two years ago now,

983
00:52:29,800 --> 00:52:32,960
Speaker 1: I think twenty seventeen was his five years, which is

984
00:52:33,000 --> 00:52:39,040
Speaker 1: a huge step for cancer recovery. No, he's great, he's

985
00:52:39,080 --> 00:52:42,920
Speaker 1: he plays tennis, he keeps himself active. Also, I mean

986
00:52:42,920 --> 00:52:47,719
Speaker 1: we definitely try and be mindful of our of our diets.

987
00:52:48,480 --> 00:52:50,279
Speaker 1: I think we all know how you know how that

988
00:52:50,320 --> 00:52:55,959
Speaker 1: plays such a big role in longevity. And we're really great.

989
00:52:56,040 --> 00:52:59,920
Speaker 2: I mean, we're we are very fortunate to you know,

990
00:53:00,120 --> 00:53:03,759
Speaker 2: to live a comfortable life, and we're very grateful for

991
00:53:03,840 --> 00:53:06,760
Speaker 2: it and try and give back in both our time

992
00:53:06,880 --> 00:53:08,359
Speaker 2: and resources when we can.

993
00:53:08,680 --> 00:53:13,920
Speaker 1: So no complaints. When you look right now on your career,

994
00:53:14,040 --> 00:53:17,120
Speaker 1: so far from the drive Bar phases, and maybe before

995
00:53:17,120 --> 00:53:19,279
Speaker 1: that even the agency phases, and now here we are

996
00:53:19,719 --> 00:53:22,320
Speaker 1: with Squeeze, what would you say has been one of

997
00:53:22,360 --> 00:53:25,080
Speaker 1: the best pieces of advice that someone has offered you?

998
00:53:25,680 --> 00:53:29,040
Speaker 1: I would say I feel like there's a lot of

999
00:53:29,239 --> 00:53:33,000
Speaker 1: great advice that I've received along the way, but probably

1000
00:53:33,280 --> 00:53:36,560
Speaker 1: I'll give a shout out to Michael who he challenged

1001
00:53:36,600 --> 00:53:40,200
Speaker 1: me all through my time at Drybar and certainly as

1002
00:53:40,239 --> 00:53:43,960
Speaker 1: we started Squeeze to.

1003
00:53:42,719 --> 00:53:46,279
Speaker 2: Not let perfection get in the way of progress. I

1004
00:53:46,320 --> 00:53:51,520
Speaker 2: think women in particular, we want to do everything just right,

1005
00:53:51,840 --> 00:53:54,760
Speaker 2: and sometimes that can be a blocker and a barrier

1006
00:53:54,880 --> 00:54:00,919
Speaker 2: to momentum and keeping things moving, which is just far

1007
00:54:01,040 --> 00:54:04,839
Speaker 2: more important than it being perfect. And that has been

1008
00:54:04,880 --> 00:54:08,759
Speaker 2: something that has stuck in my mind consistently and I

1009
00:54:08,800 --> 00:54:12,600
Speaker 2: think really has helped, you know, move us forward in

1010
00:54:14,000 --> 00:54:15,000
Speaker 2: various ways that.

1011
00:54:15,920 --> 00:54:17,480
Speaker 1: You know, I think it's I think it's an important

1012
00:54:17,520 --> 00:54:19,880
Speaker 1: thing to try and remember. And I'm sure that gratitude

1013
00:54:19,920 --> 00:54:23,279
Speaker 1: also helps with like shifting this concept of what perfection is, right,

1014
00:54:23,320 --> 00:54:25,560
Speaker 1: because you were pointing out that a lot of the

1015
00:54:25,600 --> 00:54:28,719
Speaker 1: things you were writing down were very small, and I

1016
00:54:28,760 --> 00:54:33,040
Speaker 1: think when there aren't blaring successes and happy things and

1017
00:54:33,080 --> 00:54:34,719
Speaker 1: all of these things that feel like they're hitting us

1018
00:54:34,760 --> 00:54:37,919
Speaker 1: in the face, sometimes it's easy to say, yeah, today

1019
00:54:37,920 --> 00:54:40,960
Speaker 1: it was fine. Yeah, But when you take a step back.

1020
00:54:41,080 --> 00:54:43,720
Speaker 2: Exactly well, and we live in a picture perfect world,

1021
00:54:44,000 --> 00:54:47,640
Speaker 2: I mean we are we are literally looking every single

1022
00:54:47,760 --> 00:54:51,880
Speaker 2: day at everyone's highlight reel and we're not seeing the

1023
00:54:52,719 --> 00:54:56,839
Speaker 2: true realness of life to remind us that we're it's

1024
00:54:56,960 --> 00:54:59,959
Speaker 2: okay to not be perfect. So I think so, yeah,

1025
00:55:00,120 --> 00:55:05,240
Speaker 2: I think having that perspective is incredibly important.

1026
00:55:05,960 --> 00:55:08,960
Speaker 1: I always close out the pod by with the same question.

1027
00:55:09,760 --> 00:55:12,760
Speaker 1: You have an opportunity right now to offer the Brittany

1028
00:55:13,040 --> 00:55:16,960
Speaker 1: who is going through that really tough time. It's after

1029
00:55:17,440 --> 00:55:20,680
Speaker 1: she has gotten that scoop out of her lower leg.

1030
00:55:20,760 --> 00:55:24,120
Speaker 1: It's now your now husband is diagnosed with cancer, You're

1031
00:55:24,120 --> 00:55:26,120
Speaker 1: about to take on this new job, all this stuff

1032
00:55:26,160 --> 00:55:29,920
Speaker 1: is going crazy. What piece of advice do you offer

1033
00:55:29,960 --> 00:55:36,160
Speaker 1: her right now? I would say, let yourself feel. You know,

1034
00:55:36,239 --> 00:55:38,560
Speaker 1: it's okay to be scared. It's okay to have moments

1035
00:55:38,719 --> 00:55:47,200
Speaker 1: of sadness and sit in the reality of what is

1036
00:55:47,239 --> 00:55:53,880
Speaker 1: going on. But pull yourself up from that as quickly.

1037
00:55:53,719 --> 00:55:57,400
Speaker 2: And as often as you can to you know, to

1038
00:55:57,520 --> 00:56:00,880
Speaker 2: keep focus on your dreams and your hopes and what

1039
00:56:00,920 --> 00:56:06,120
Speaker 2: you want for the future, and also appreciate the goodness

1040
00:56:06,160 --> 00:56:08,120
Speaker 2: that exists in your life, all of the love that

1041
00:56:08,160 --> 00:56:11,040
Speaker 2: you have, all the support that you have, and that

1042
00:56:11,120 --> 00:56:14,120
Speaker 2: it's going to be okay. You know, even I think

1043
00:56:14,160 --> 00:56:16,440
Speaker 2: about this a lot, actually, like even had it not

1044
00:56:16,719 --> 00:56:18,680
Speaker 2: worked out the way that it did for you know,

1045
00:56:18,760 --> 00:56:21,880
Speaker 2: my husband and myself. There's so many amazing people who

1046
00:56:22,400 --> 00:56:26,279
Speaker 2: are able to impact our world and the people around them.

1047
00:56:26,320 --> 00:56:32,359
Speaker 2: With such good from from true devastation. You know, and

1048
00:56:32,400 --> 00:56:36,120
Speaker 2: I think that I think that knowing no matter what,

1049
00:56:36,520 --> 00:56:41,279
Speaker 2: that there will be good that comes from you, know

1050
00:56:41,320 --> 00:56:44,759
Speaker 2: that comes from your experience, will will help to keep

1051
00:56:44,800 --> 00:56:46,640
Speaker 2: you on.

1052
00:56:46,040 --> 00:56:49,520
Speaker 1: The right track and again staying as positive as you can.

1053
00:56:49,800 --> 00:56:52,279
Speaker 1: Thanks for shutting down with me today. Thanks for having me.

1054
00:56:52,360 --> 00:56:54,839
Speaker 1: This is so fun. Please take a moment and leave

1055
00:56:54,880 --> 00:56:57,479
Speaker 1: a quick review of the podcast by clicking the link

1056
00:56:57,480 --> 00:57:00,920
Speaker 1: with the description to this episode. We all face multiple

1057
00:57:00,960 --> 00:57:03,239
Speaker 1: hurdles in life. I want to hear about yours. Reach

1058
00:57:03,239 --> 00:57:06,440
Speaker 1: out to me at Emily at hurdle dot us. Connect

1059
00:57:06,440 --> 00:57:09,480
Speaker 1: with the podcast on Instagram and Twitter at Hurdle podcast.

1060
00:57:09,960 --> 00:57:13,800
Speaker 1: Brittany where do they find you? Where do they find Squeeze, Squeeze,

1061
00:57:13,800 --> 00:57:14,920
Speaker 1: massage dot com.

1062
00:57:14,960 --> 00:57:18,520
Speaker 2: We are at Squeeze on Instagram and I'm at britdrisk

1063
00:57:18,560 --> 00:57:19,560
Speaker 2: on Instagram b R.

1064
00:57:19,600 --> 00:57:23,320
Speaker 1: I T D R I s C. Getting at Squeeze

1065
00:57:23,400 --> 00:57:25,560
Speaker 1: is probably a big deal. Oh, it was a whole thing.

1066
00:57:27,400 --> 00:57:29,960
Speaker 1: If you can help me get just at hurdle, well

1067
00:57:30,040 --> 00:57:31,960
Speaker 1: we'll talk about that after. Oh yeah, we'll see if

1068
00:57:31,960 --> 00:57:36,080
Speaker 1: I can help you another hurdle concerd Catch you guys

1069
00:57:36,120 --> 00:57:36,520
Speaker 1: next time.