WEBVTT - The Case Against Generative AI (Part 1)

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<v Speaker 1>Zone Media, Hello, and welcome to Better Offline. I am,

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<v Speaker 1>of course your host ed zitron what and after a

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<v Speaker 1>few three part episodes, I had an idea, what if

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<v Speaker 1>I did a four parter? In all seriousness, I know

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<v Speaker 1>that this is a little bit long, but the topic

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<v Speaker 1>we're about to explore demand's quite a bit of depth

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<v Speaker 1>and it isn't something I could really do justice to

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<v Speaker 1>in a one part or two parts, or I guess

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<v Speaker 1>even three parter, but let's get into him. Over the

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<v Speaker 1>last few months, we felt the vibes shift downward in

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<v Speaker 1>an aggressive way, with both Marg Zuckerberg and Clammy Sam

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<v Speaker 1>Mortman saying that we're in a bubble. In the latter

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<v Speaker 1>case said, warnings of a bubble are always couched in

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<v Speaker 1>rank hypocrisy is it's always implied that whoever it is

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<v Speaker 1>and the companies they represent aren't part of that bubble,

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<v Speaker 1>but rather it's other people and other companies making unfortunate decisions.

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<v Speaker 1>The thing is, there's really no escape for either of

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<v Speaker 1>these guys, not for Zaken, definitely not for Sam Ortmon.

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<v Speaker 1>And over the next four episodes, I'm going to make

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<v Speaker 1>a comprehensive case for the fact that we're in a

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<v Speaker 1>bubble and condense everything I've been talking about into one series.

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<v Speaker 1>And I know I've been all over the place, and

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<v Speaker 1>I get a lot of people saying, oh, well, where

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<v Speaker 1>did you talk about this? And where'd you talk about that?

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<v Speaker 1>And that's kind of fair when you put out as

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<v Speaker 1>much as I do. But I'm going to break this

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<v Speaker 1>down in four episodes. I'm going to give you a

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<v Speaker 1>comprehensive argument against the bubble. Well I mean that for

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<v Speaker 1>a bubble, I guess, but against generative AI in general.

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<v Speaker 1>But in this episode, I think it's good to start

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<v Speaker 1>from the beginning and work our way forward to track

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<v Speaker 1>the thread from the origins of chat GPT to the

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<v Speaker 1>billion spurned building data centers all over the world and

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<v Speaker 1>the weak business justifications for burning and nearly a trillion

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<v Speaker 1>dollars to keep this hollow industry alive. Now, in twenty

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<v Speaker 1>twenty two, a kind of company called open Ai surprise

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<v Speaker 1>the world with a website called chat GPT. They could

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<v Speaker 1>generate text that sort of sounded like a person using

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<v Speaker 1>a technology called large language models LLMS, which can also

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<v Speaker 1>be used to generate images, video, and computer code, or

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<v Speaker 1>at least would eventually last. Language models require entire clusters

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<v Speaker 1>of servers connected with high speed networking or containing this

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<v Speaker 1>thing called a GPU. Graphics processing units. These are difference

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<v Speaker 1>to the GPUs in your xbox or laptop or gaming PC.

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<v Speaker 1>They cost much much more, and they're good at doing

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<v Speaker 1>the processes of inference, the creation of an output of

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<v Speaker 1>any LLM and training, feeding masses of training data to

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<v Speaker 1>the models, or feeding them information about what a good

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<v Speaker 1>output might look like so they can later identify a

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<v Speaker 1>thing or replicate it. These models showed some immediate promise

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<v Speaker 1>in their ability to articulate concepts or generate video visuals,

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<v Speaker 1>audio text, and code. They also immediately had one glaring

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<v Speaker 1>obvious problem because their propabilistic, meaning that they're just guessing

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<v Speaker 1>whatever the right output might be. These models can't actually

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<v Speaker 1>be relied upon to do exactly the same thing every

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<v Speaker 1>single time. So if you generated a picture of a

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<v Speaker 1>person that you wanted to, for example, using this story book,

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<v Speaker 1>every time you created a new page using the same

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<v Speaker 1>prompt to describe the protragton, the person would look different,

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<v Speaker 1>and that difference could be minor of something that a

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<v Speaker 1>reader could shrug off, or it could make the character

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<v Speaker 1>look like a completely different person. Now None of this,

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<v Speaker 1>by the way, is me validating or saying that any

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<v Speaker 1>of this stuff is good. I'm just describing him. Moreover,

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<v Speaker 1>the probabilistic nature of generative AI meant that whenever you

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<v Speaker 1>asked it a question, it would guess as to the answer,

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<v Speaker 1>not because it knew the answer, but rather because it

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<v Speaker 1>was guessing on the right word to add in a

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<v Speaker 1>sentence based on previous training data. As a result, these

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<v Speaker 1>models would frequently make mistakes, something which we later referred

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<v Speaker 1>to as hallucinations. And that's not even mentioning the cost

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<v Speaker 1>of training these models, the cost of running them, the

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<v Speaker 1>vast amounts of computational power they required, the fact that

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<v Speaker 1>the legality of using materials straight from books in the

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<v Speaker 1>web without the owner's permission was and remains legally dubious,

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<v Speaker 1>or the fact that nobody seemed to know how to

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<v Speaker 1>use these models that actually create profitable businesses. These problems

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<v Speaker 1>were overshadowed by something flashy and new, and something that

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<v Speaker 1>investors and the tech media believed would eventually aut to

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<v Speaker 1>make jobs that have proven most resistance towardstion knowledge work

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<v Speaker 1>and the creative economy. The newness and hyper and these

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<v Speaker 1>expectations sent the market into a frenzy, with every hyper

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<v Speaker 1>scaler immediately creating the most aggressive market for one supplier

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<v Speaker 1>I've ever seen. Nvidia has sold over two hundred billion

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<v Speaker 1>dollars of GPUs since the beginning of twenty twenty three,

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<v Speaker 1>becoming the largest company on the American stock market and

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<v Speaker 1>trading over one hundred and seventy dollars as of writing

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<v Speaker 1>this sentence, only a few years off to being worth

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<v Speaker 1>nineteen dollars and fifty two cents a share. Now there's

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<v Speaker 1>a stock split that happened there, but it works out

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<v Speaker 1>that way. Now. While I've talked about some of the

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<v Speaker 1>propelling factors behind the AI wave, automation and novelty, that's

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<v Speaker 1>not really the complete picture. A huge reason why everybody

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<v Speaker 1>decided to do AI was because the software industry's growth

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<v Speaker 1>was slowing and SaaS software as a service company valuations

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<v Speaker 1>were stalling or dropping, resulting in the terrifying prospect of

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<v Speaker 1>companies having to underpromise and over deliver and be efficient,

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<v Speaker 1>you know, gross things like running sustainable businesses. Things that

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<v Speaker 1>normal companies, those whose valuations aren't contingent on ever increase,

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<v Speaker 1>ever constant growth, don't have to worry about because they're

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<v Speaker 1>normal companies. Suddenly there was a new promise of new technology,

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<v Speaker 1>large language models that were getting exponentially more powerful, which

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<v Speaker 1>was mostly a lie but hard to disprove because powerful

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<v Speaker 1>can mean basically anything, and the definition of powerful depended

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<v Speaker 1>entirely on whoever you asked at any given time and

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<v Speaker 1>what that person's motivations were. The media also immediately started

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<v Speaker 1>tripping over its own feet, mistakenly claiming open ais GPT

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<v Speaker 1>form model tricked a task grab it into solving a capture.

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<v Speaker 1>It didn't. This never happened, or saying that, and I

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<v Speaker 1>quote people who don't know how to code already used

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<v Speaker 1>bots to produce full fledged games. And if you weren't

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<v Speaker 1>wondering what the New York Times was referring to when

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<v Speaker 1>they said full fledged, there it meant Pong and are

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<v Speaker 1>coupled together rolling demo of Skyroads game from nineteen ninety three,

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<v Speaker 1>likely because a bunch of that training data was fed

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<v Speaker 1>into the models. Now, the media and investors helped pedal

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<v Speaker 1>the narrative that AI was always getting better, could basically

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<v Speaker 1>do anything, and that any problems you saw today would

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<v Speaker 1>inevitably be solved in a few short months or years.

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<v Speaker 1>Or that some point. I guess not really sure when

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<v Speaker 1>that point is, but damn do they think it's coming.

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<v Speaker 1>And llms were touted as a kind of digital panacea,

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<v Speaker 1>and the companies building them off a traditional software companies

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<v Speaker 1>the chance to plug these models into their software using

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<v Speaker 1>an API, thus allowing them to write the same generative

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<v Speaker 1>AI wave that every other company was riding. The model

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<v Speaker 1>companies similarly started going after individual and business customers, offering

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<v Speaker 1>software and subscriptions that promised the world, though this mostly

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<v Speaker 1>boiled down to chatbots that could generate stuff, and then

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<v Speaker 1>doubled down with the promise of agents, a marketing term

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<v Speaker 1>that's meant to make you think autonomous digital worker, but

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<v Speaker 1>really means broken digital chatbot of some sort or just

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<v Speaker 1>broken digital product. It really depends how you're feeling that day.

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<v Speaker 1>Throughout this era, investors in the media spoke with a

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<v Speaker 1>sense of inevitability that they never really backed up with data.

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<v Speaker 1>It was an era based on confidently asserted vibes. Everything

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<v Speaker 1>was always getting better and more powerful, even though there

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<v Speaker 1>was never much proof that this was truly disruptive technology

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<v Speaker 1>other than in its ability to disrupt apps you were

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<v Speaker 1>using with AI, making them worse, For example, suggesting questions

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<v Speaker 1>on every Facebook post that you could ask meta AI,

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<v Speaker 1>but which METAAI couldn't answer. And I mean on memes,

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<v Speaker 1>on just random posts. It's really not useful in any way,

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<v Speaker 1>shape or form. AI became omnipresent, and it eventually grew

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<v Speaker 1>to mean everything and nothing. Open AI would see. It's

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<v Speaker 1>every move loaded over like a gifted child. It's CEO

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<v Speaker 1>Sam Allman called the Oppenheimer of our age, even if

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<v Speaker 1>it wasn't really obvious why everybody was impressed. GPT four

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<v Speaker 1>felt like something a bit different, but was it actually meaningful?

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<v Speaker 1>The thing is our official intelligence is built and sold

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<v Speaker 1>or not just faith, but a series of myths that

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<v Speaker 1>AI boosters expect us to believe, but the same certainty

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<v Speaker 1>that we treat things like gravity or the boiling point

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<v Speaker 1>of water. Can large language models actually replace coders? Not really, No,

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<v Speaker 1>and I'll get into way later in this series. Consora

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<v Speaker 1>Open AI's video creation tool replace actors or animators. No,

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<v Speaker 1>not at all, But it still fills the air full

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<v Speaker 1>of tension because you can immediately see who is preregistered

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<v Speaker 1>to replace everyone that works for them. AI is apparently

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<v Speaker 1>replacing workers, but nobody seems able to prove it at scale.

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<v Speaker 1>But every few weeks a story runs where everybody tries

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<v Speaker 1>to pretend that AI is replacing workers with some sort

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<v Speaker 1>of poorly sourced and incomprehensible study, never actually saying somebody's

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<v Speaker 1>job got replaced by AI, because it isn't happening at scale,

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<v Speaker 1>and because if you provide real world examples, people can

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<v Speaker 1>actually check if they're true. Now, I want to be clear,

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<v Speaker 1>some people have lost jobs to AI, just not really

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<v Speaker 1>white collar workers, software engineers, or really any of the

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<v Speaker 1>career paths that the mainstream media and AI investors would

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<v Speaker 1>have you believe. Brian Merchant has done excellent work covering

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<v Speaker 1>how llms have devoured the work of translators, using cheap,

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<v Speaker 1>almost good automation to lower already stagnant wages in a

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<v Speaker 1>field that has already been hurting before the add to

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<v Speaker 1>generative AI, with some having to abandon the field and

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<v Speaker 1>others pushed into bankruptcy. I've heard the same for art directors,

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<v Speaker 1>SEO experts, and copy editors, and Christopher Mims of The

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<v Speaker 1>Wall Street Journal covered these last year. These fields all

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<v Speaker 1>have something in common shitty bosses with little regard for

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<v Speaker 1>their customers. Who have been eagerly waiting for the opportunity

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<v Speaker 1>to slash labor to quote Merchant, the drum beat marketing

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<v Speaker 1>and pop culture of powerful AI encourages and permits management

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<v Speaker 1>to replace with the great jobs they might not otherwise have.

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<v Speaker 1>Across the board, the people being replaced by AI are

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<v Speaker 1>the victims of lazy, incompetent cost cutters who don't care

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<v Speaker 1>if they ship poorly translated text to quote Merchant. Again,

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<v Speaker 1>AI hypers created the cover necessary to justify slashing rates

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<v Speaker 1>and accepting just good enough automation output for video games

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<v Speaker 1>and media products. Yet the jobs crisis facing translators speaks

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<v Speaker 1>to the larger flaws of the large language model era

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<v Speaker 1>and why other careers aren't seeing this kind of disruption.

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<v Speaker 1>Generative AI creates outputs, and by extension, defines all labour

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<v Speaker 1>as some kind of output creative from a request. In

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<v Speaker 1>the case translation, it's possible for a company to get

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<v Speaker 1>by with a shitty version because many customers see translation

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<v Speaker 1>as what do these words say, even though, as one

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<v Speaker 1>worker told Brian Merchant, translation is about conveying meaning. Nevertheless,

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<v Speaker 1>translation workers already started to condense to a world where

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<v Speaker 1>humans would at times clean up machine generated text, and

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<v Speaker 1>the same worker warned that the same might come for

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<v Speaker 1>other industries. Yet the problem is that translation is a

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<v Speaker 1>heavily output driven industry, one where idiot bosses can say, oh, yeah,

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<v Speaker 1>that's fine because they ran an output back through Google

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<v Speaker 1>Translate and it seemed fine in their native tongue. The

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<v Speaker 1>problems of a poor translation are obvious, but customers of

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<v Speaker 1>translation are it seems, often capable of getting by with

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<v Speaker 1>a shitty product. The problem is that most jobs are

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<v Speaker 1>not output driven at all, and what we're buying from

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<v Speaker 1>a human beings a person's ability to think and do.

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<v Speaker 1>Every CEO talking about replacing workers with AI is an

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<v Speaker 1>example of the real problem that most companies are run

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<v Speaker 1>by people who don't understand or experience the problems they're solving,

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<v Speaker 1>don't do any real work, don't face any real problems,

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<v Speaker 1>and thus can never be trusted to solve them. In

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<v Speaker 1>the Era of the Business Idio, which is a piece

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<v Speaker 1>I wrote a while ago, I talked about how this

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<v Speaker 1>was the result of letting management consultants and neoliberal free

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<v Speaker 1>market sociopaths take over everything, leaving us with companies run

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<v Speaker 1>by people who don't know how the companies make money,

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<v Speaker 1>just that they must always make more without fail and

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<v Speaker 1>when you're a big stupid asshole. Every job that you

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<v Speaker 1>see is condensed to its outputs, and not the stuff

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<v Speaker 1>that leads up to the output, or the small nuances

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<v Speaker 1>and conscious decisions that make an output good as opposed

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<v Speaker 1>to simply acceptable or even bad. What does the software

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<v Speaker 1>engineer do? They write code right, What does a rater do?

0:11:33.880 --> 0:11:36.560
<v Speaker 1>They write words right? What does a hairdresser do they

0:11:36.600 --> 0:11:39.839
<v Speaker 1>can't hear? Yeah, that's of course not actually the case.

0:11:40.280 --> 0:11:42.200
<v Speaker 1>As I'll get into later in the series, the software

0:11:42.240 --> 0:11:44.400
<v Speaker 1>engineer does far more than just code. And when they

0:11:44.480 --> 0:11:46.600
<v Speaker 1>write code, they're not just saying what would solve this

0:11:46.640 --> 0:11:48.960
<v Speaker 1>problem with a big smile on their face. They're taking

0:11:49.000 --> 0:11:51.800
<v Speaker 1>into account their years of experience, what code does, what

0:11:51.880 --> 0:11:54.360
<v Speaker 1>code could do, and all the things that my break

0:11:54.400 --> 0:11:55.920
<v Speaker 1>is a result, and all of the things that you

0:11:55.960 --> 0:11:57.960
<v Speaker 1>can't really tell from just looking at the code, like

0:11:58.080 --> 0:12:00.520
<v Speaker 1>whether there's a reason things are made in a particle way,

0:12:01.280 --> 0:12:03.400
<v Speaker 1>And a good coder doesn't just hammer at the keyboard

0:12:03.400 --> 0:12:05.720
<v Speaker 1>with the aim of doing a particular task. They factor

0:12:05.760 --> 0:12:08.199
<v Speaker 1>in questions like how does this functionality fit into the

0:12:08.240 --> 0:12:11.080
<v Speaker 1>code that's already there? Or if someone has to update

0:12:11.160 --> 0:12:12.840
<v Speaker 1>this code in the future, how do I make it

0:12:12.880 --> 0:12:14.679
<v Speaker 1>easy for them to understand what I've written and make

0:12:14.760 --> 0:12:17.720
<v Speaker 1>changes without breaking a bunch of other stuff. A writer

0:12:17.840 --> 0:12:20.800
<v Speaker 1>doesn't just write words. They just ideas and ideas and

0:12:20.800 --> 0:12:23.080
<v Speaker 1>emotions and thoughts and facts and feelings into a condensed

0:12:23.080 --> 0:12:25.240
<v Speaker 1>piece of text. They sit up late at night typing

0:12:25.320 --> 0:12:27.600
<v Speaker 1>thousands and thousands of words, and it drives them in say,

0:12:29.280 --> 0:12:31.360
<v Speaker 1>it's often quite a motive or at the very least

0:12:31.440 --> 0:12:34.000
<v Speaker 1>driven who or inspired by a given emotion, which is

0:12:34.000 --> 0:12:36.040
<v Speaker 1>something that an AI simply can't replicate in a way

0:12:36.040 --> 0:12:40.240
<v Speaker 1>that's authentic or believable. And a hairdresser doesn't just cut hair.

0:12:40.440 --> 0:12:43.679
<v Speaker 1>They cut your hair, which may be wiry, dry, oily long,

0:12:43.800 --> 0:12:46.760
<v Speaker 1>sure healthy, unhealthy on a scout with particular issues at

0:12:46.760 --> 0:12:48.559
<v Speaker 1>a time of year, perhaps you want to change length

0:12:48.720 --> 0:12:50.360
<v Speaker 1>at a time that fits you in the way you

0:12:50.559 --> 0:12:53.160
<v Speaker 1>like it, which may be impossible to actually write down.

0:12:53.200 --> 0:12:55.520
<v Speaker 1>But they get it just right, and they make conversation

0:12:55.640 --> 0:12:57.720
<v Speaker 1>making you feel at ease while they snip and clip away.

0:12:57.760 --> 0:13:00.320
<v Speaker 1>It tresses with you never having to think for a second. Fuck,

0:13:00.320 --> 0:13:02.040
<v Speaker 1>does this person know what they're doing? Are they going

0:13:02.080 --> 0:13:05.439
<v Speaker 1>to listen to me. This is the true nature of labor.

0:13:05.559 --> 0:13:08.640
<v Speaker 1>The executives fail to comprehend at scale that the things

0:13:08.640 --> 0:13:12.640
<v Speaker 1>we do are not units of work, but extrapolations of experience, emotion,

0:13:12.760 --> 0:13:15.960
<v Speaker 1>and context that cannot be condensed in written meaning or

0:13:16.000 --> 0:13:19.520
<v Speaker 1>bunches of trading material. Business idiots see our labor as

0:13:19.559 --> 0:13:22.640
<v Speaker 1>the results of a smart manager saying do this, rather

0:13:22.640 --> 0:13:25.480
<v Speaker 1>than human ingenuity interpreting both the requests and the shit

0:13:25.520 --> 0:13:31.080
<v Speaker 1>the manager didn't say. Now, what does the CEO do? Well?

0:13:32.040 --> 0:13:35.040
<v Speaker 1>I did look, and a Harvard study said that they

0:13:35.120 --> 0:13:38.240
<v Speaker 1>spend twenty five percent of their time on people and relationships,

0:13:38.280 --> 0:13:41.840
<v Speaker 1>twenty five percent on functional and business unit reviews, sixteen

0:13:41.880 --> 0:13:45.240
<v Speaker 1>percent on organization and culture, and twenty one percent on

0:13:45.360 --> 0:13:47.360
<v Speaker 1>just strategy, with a few percent here and there for

0:13:47.480 --> 0:13:52.840
<v Speaker 1>things like professional development. Hmm. That's who runs the vast

0:13:52.880 --> 0:13:55.920
<v Speaker 1>majority of companies. People that describe their work predominantly as

0:13:55.920 --> 0:13:58.640
<v Speaker 1>looking at staff, talking to people, thinking what we do next,

0:13:59.160 --> 0:14:02.480
<v Speaker 1>and go to lunch. The most highly paid jobs in

0:14:02.520 --> 0:14:04.920
<v Speaker 1>the world are impossible to describe their labour described in

0:14:04.920 --> 0:14:08.559
<v Speaker 1>a mishmash of linked inspiration. Yet everybody else's labor is

0:14:08.559 --> 0:14:11.560
<v Speaker 1>an output that can be automated. As a result, large

0:14:11.600 --> 0:14:14.720
<v Speaker 1>language models must seem like magic to these dickheads. When

0:14:14.720 --> 0:14:16.960
<v Speaker 1>you see everything as an outcome, an outcome, you may

0:14:17.040 --> 0:14:19.960
<v Speaker 1>or may not understand it. Definitely don't understand the process behind,

0:14:20.080 --> 0:14:22.560
<v Speaker 1>let alone care about. You've kind of already see your

0:14:22.600 --> 0:14:26.080
<v Speaker 1>workers as llms. You create a stratification of the workforce

0:14:26.120 --> 0:14:29.680
<v Speaker 1>that goes beyond the normal organizational chart, with senior executives

0:14:29.720 --> 0:14:32.840
<v Speaker 1>those closer to the class level of CEO acting as

0:14:33.000 --> 0:14:35.680
<v Speaker 1>those who have risen above the doldrums of doing things,

0:14:35.720 --> 0:14:38.440
<v Speaker 1>to the level of decision making, a fuzzy term that

0:14:38.480 --> 0:14:41.200
<v Speaker 1>can mean everything from making nuance decisions with input from

0:14:41.240 --> 0:14:44.640
<v Speaker 1>multiple different subject matter experts to as service now Bill

0:14:44.720 --> 0:14:47.280
<v Speaker 1>McDermott did in twenty twenty two and I quote make

0:14:47.360 --> 0:14:50.120
<v Speaker 1>it clear to everybody in a boardroom of other executives

0:14:50.120 --> 0:14:54.840
<v Speaker 1>that everything they do must be AIAIAIAIAI. And that's five

0:14:54.880 --> 0:14:57.760
<v Speaker 1>of those the same extents that some members of the

0:14:57.800 --> 0:14:59.920
<v Speaker 1>business and tech media that have for the most part

0:15:00.120 --> 0:15:02.000
<v Speaker 1>gotten by without having to think too hard about the

0:15:02.000 --> 0:15:05.840
<v Speaker 1>actual things the companies are saying. Look, I realize this

0:15:05.880 --> 0:15:08.560
<v Speaker 1>sounds a little mean, and it's not a unilateral statement,

0:15:08.960 --> 0:15:11.120
<v Speaker 1>and I must must be clear. It doesn't mean that

0:15:11.160 --> 0:15:13.560
<v Speaker 1>these people know nothing, just that it's been possible that

0:15:13.600 --> 0:15:15.880
<v Speaker 1>scoot through the world without thinking too hard about whether

0:15:15.960 --> 0:15:19.040
<v Speaker 1>or not something is true, just because an executive said up.

0:15:19.640 --> 0:15:22.000
<v Speaker 1>When Salesforce said back in twenty twenty four that it's

0:15:22.040 --> 0:15:25.360
<v Speaker 1>Einstein Trust Layer and AI would be transformational for jobs,

0:15:25.560 --> 0:15:28.080
<v Speaker 1>the media dutifully wrote it down and published it without

0:15:28.080 --> 0:15:31.080
<v Speaker 1>a second thought. It fully trusted Mark Benioff when he

0:15:31.120 --> 0:15:33.800
<v Speaker 1>said that Agent Force agents would replace human workers, and

0:15:33.800 --> 0:15:35.720
<v Speaker 1>then again when he said that AI agents were doing

0:15:35.800 --> 0:15:38.960
<v Speaker 1>thirty to fifty percent of all the work in Salesforce itself,

0:15:39.200 --> 0:15:43.280
<v Speaker 1>even though that's an unproven and nakedly ridiculous statement. Salesforce

0:15:43.320 --> 0:15:45.320
<v Speaker 1>is CFO, by the way, said earlier in this year

0:15:45.320 --> 0:15:48.440
<v Speaker 1>that AI wouldn't boost sales growth in twenty twenty five.

0:15:48.800 --> 0:15:51.480
<v Speaker 1>One would think this would change how Salesforce was covered

0:15:51.560 --> 0:15:54.120
<v Speaker 1>or how seriously one takes Mark Benioff, But it hasn't

0:15:54.200 --> 0:15:57.720
<v Speaker 1>because nobody's really paying attention. In fact, nobody seems to

0:15:57.720 --> 0:16:13.480
<v Speaker 1>want to do their job in this case. And this

0:16:13.760 --> 0:16:15.840
<v Speaker 1>is how the core myths of jenerit if AI were

0:16:15.840 --> 0:16:18.600
<v Speaker 1>built by executives saying stuff and the media publishing it

0:16:18.640 --> 0:16:21.920
<v Speaker 1>without thinking about him. AI is replacing workers. AI is

0:16:21.920 --> 0:16:26.000
<v Speaker 1>writing entire computer programs. AI is getting exponentially more powerful.

0:16:26.200 --> 0:16:28.320
<v Speaker 1>What does powerful mean? Well, it means that the models

0:16:28.360 --> 0:16:30.520
<v Speaker 1>are getting better on benchmarks that are rigged in their favor.

0:16:30.640 --> 0:16:33.360
<v Speaker 1>But because nobody fucking explains what the benchmarks are, regular

0:16:33.400 --> 0:16:35.640
<v Speaker 1>people are regularly told that AI is powerful and getting

0:16:35.640 --> 0:16:38.640
<v Speaker 1>more powerful every single day. The only thing powerful about

0:16:38.680 --> 0:16:42.880
<v Speaker 1>generifai is its pathology. The world's executives entirely disconnect different

0:16:42.920 --> 0:16:45.360
<v Speaker 1>labor and natural production, are doing the only thing they

0:16:45.400 --> 0:16:47.320
<v Speaker 1>know how to spend a bunch of money and say

0:16:47.400 --> 0:16:51.920
<v Speaker 1>vague stuff about AI being the future. There are people journalists, investors,

0:16:51.960 --> 0:16:54.480
<v Speaker 1>and analysts that have built entire careers on filling in

0:16:54.480 --> 0:16:56.480
<v Speaker 1>the gaps for the powerful as they splurge billions of

0:16:56.520 --> 0:16:59.640
<v Speaker 1>dollars in repeat with increasing desperation that the future is here,

0:16:59.680 --> 0:17:06.159
<v Speaker 1>and then well, absolutely nothing else happens. You've likely seen

0:17:06.320 --> 0:17:09.160
<v Speaker 1>a few ridiculous headlines recently, though. One of the most

0:17:09.200 --> 0:17:11.720
<v Speaker 1>recent and most absurd is that open Ai will pay

0:17:11.720 --> 0:17:14.440
<v Speaker 1>Oracle three hundred billion dollars over the next four years,

0:17:14.480 --> 0:17:17.320
<v Speaker 1>closely followed with the claim that Invidia will invest and

0:17:17.320 --> 0:17:19.520
<v Speaker 1>I put that in air, quotes one hundred billion dollars

0:17:19.560 --> 0:17:22.960
<v Speaker 1>in open Ai to build ten gigawats of ai data centers,

0:17:23.200 --> 0:17:25.200
<v Speaker 1>though the deal is structured in a way that means

0:17:25.240 --> 0:17:28.120
<v Speaker 1>open Ai is paid progressively as each giga what is deployed,

0:17:28.640 --> 0:17:31.600
<v Speaker 1>and also apparently open Ai will be leasing the chips

0:17:31.680 --> 0:17:34.240
<v Speaker 1>rather than buying them out right. I must be clear

0:17:34.240 --> 0:17:36.400
<v Speaker 1>that these deals are intentionally made to continue the myth

0:17:36.440 --> 0:17:38.639
<v Speaker 1>of generat ifai to pump in video and to make

0:17:38.680 --> 0:17:41.320
<v Speaker 1>sure open ai insiders can sell ten point three billion

0:17:41.320 --> 0:17:43.680
<v Speaker 1>dollars worth of shares, which they're currently trying to do

0:17:43.880 --> 0:17:47.480
<v Speaker 1>at evaluation of five hundred billion goddamn dollars. I want

0:17:47.480 --> 0:17:50.119
<v Speaker 1>to be clear about something open Ai cannot afford the

0:17:50.119 --> 0:17:53.000
<v Speaker 1>three hundred billion dollars. Open Ai has not received a

0:17:53.080 --> 0:17:55.720
<v Speaker 1>dollar from Nvidia and won't do so for at least

0:17:55.760 --> 0:17:57.400
<v Speaker 1>a month when I think they're going to receive ten

0:17:57.440 --> 0:18:00.400
<v Speaker 1>billion dollars. But the rest of that ninety's only coming

0:18:00.440 --> 0:18:02.840
<v Speaker 1>when they build those data centers, which open Ai can't

0:18:02.840 --> 0:18:05.800
<v Speaker 1>afford to do. In Vidia needs this myth to continue

0:18:05.840 --> 0:18:07.960
<v Speaker 1>because in truth, all of these data centers are being

0:18:07.960 --> 0:18:10.560
<v Speaker 1>built for demand that doesn't exist, or that if it

0:18:10.920 --> 0:18:14.480
<v Speaker 1>did exist, doesn't necessarily translate into business customers paying huge

0:18:14.480 --> 0:18:17.840
<v Speaker 1>amount amounts for access to open AI's generative AI services.

0:18:18.400 --> 0:18:21.159
<v Speaker 1>In Vidia, open Ai, Core Weave, and other AI related

0:18:21.200 --> 0:18:24.240
<v Speaker 1>companies hope that by announcing theoretical billions of dollars or

0:18:24.440 --> 0:18:27.680
<v Speaker 1>hundreds of billions of dollars of these strange, vague, and

0:18:27.680 --> 0:18:30.639
<v Speaker 1>impossible seeming deals, they can keep pretending that the demand

0:18:30.720 --> 0:18:33.080
<v Speaker 1>is there, because why else would they build all these

0:18:33.160 --> 0:18:37.080
<v Speaker 1>data centers? Right, Well, there's there's that, and the entire

0:18:37.080 --> 0:18:40.000
<v Speaker 1>stock market races on. In video's back. It accounts for

0:18:40.040 --> 0:18:41.800
<v Speaker 1>seven to eight percent of the value of the S

0:18:41.880 --> 0:18:44.520
<v Speaker 1>and P five hundred, and Jensen Huang needs to keep

0:18:44.560 --> 0:18:48.679
<v Speaker 1>selling those fucking GPUs. I intend to explain later how

0:18:48.720 --> 0:18:50.840
<v Speaker 1>all of this works and how brittle all of this

0:18:50.880 --> 0:18:53.879
<v Speaker 1>really is. But the intention of these deals is simple

0:18:53.960 --> 0:18:56.320
<v Speaker 1>to make you think this much money can't be wrong,

0:18:56.720 --> 0:18:59.359
<v Speaker 1>and I assure you it can. These people need you

0:18:59.400 --> 0:19:01.879
<v Speaker 1>to believe this is inevitable. But they are being proven

0:19:01.960 --> 0:19:04.439
<v Speaker 1>wrong again and again and again, and today I'm going

0:19:04.480 --> 0:19:07.840
<v Speaker 1>to continue to do so. Underpinning these stories about huge

0:19:07.880 --> 0:19:10.560
<v Speaker 1>amounts of money and endless opportunity lies a dark secret.

0:19:10.760 --> 0:19:12.320
<v Speaker 1>The none of this is working, and all of this

0:19:12.400 --> 0:19:15.320
<v Speaker 1>money has been invested in a technology that doesn't make

0:19:15.440 --> 0:19:17.720
<v Speaker 1>much revenue and loves to burn millions or billions or

0:19:17.960 --> 0:19:21.480
<v Speaker 1>hundreds of billions of dollars. Over half a trillion dollars

0:19:21.520 --> 0:19:24.159
<v Speaker 1>in fact, has gone into an entire industry without a

0:19:24.200 --> 0:19:27.400
<v Speaker 1>single profitable company developing models of products built on top

0:19:27.440 --> 0:19:31.240
<v Speaker 1>of these AI models. By my estimates, there's about forty

0:19:31.280 --> 0:19:33.359
<v Speaker 1>four billion dollars of revenue in general of AI this

0:19:33.480 --> 0:19:35.679
<v Speaker 1>year when you add in anthropic and open AIS revenue

0:19:35.680 --> 0:19:37.879
<v Speaker 1>to the part, along with other stragglers, and most of

0:19:37.880 --> 0:19:40.600
<v Speaker 1>that number has been gathered from reporting from outlets like

0:19:40.640 --> 0:19:43.320
<v Speaker 1>The Information. Because none of these companies share their revenues,

0:19:43.560 --> 0:19:45.600
<v Speaker 1>all of them lose shit tons of money, and their

0:19:45.640 --> 0:19:50.000
<v Speaker 1>actual revenues are really, really, really small. Only one member

0:19:50.000 --> 0:19:53.080
<v Speaker 1>of the Magnificent seven outside of Nvidia, has ever disclosed

0:19:53.080 --> 0:19:56.359
<v Speaker 1>its AI revenue, Microsoft, which has stopped reporting, in January

0:19:56.400 --> 0:19:59.320
<v Speaker 1>twenty twenty five, when it reported it would have thirteen

0:19:59.320 --> 0:20:02.080
<v Speaker 1>billion in aniized revenue this well, I guess that will

0:20:02.160 --> 0:20:04.800
<v Speaker 1>be for the month because it's month times twelve, about

0:20:04.800 --> 0:20:07.960
<v Speaker 1>one point eight three billion a month. I'm I know

0:20:08.040 --> 0:20:11.480
<v Speaker 1>that sounds like a lot. But Microsoft is a sales machine.

0:20:11.880 --> 0:20:16.199
<v Speaker 1>It's built specifically to create or exploit software markets, suffocating

0:20:16.200 --> 0:20:18.960
<v Speaker 1>competitors by using its scale to drive down prices and

0:20:19.000 --> 0:20:21.880
<v Speaker 1>to leverage the ecosystem it's created over the past few decades.

0:20:22.240 --> 0:20:24.359
<v Speaker 1>One billion a month in revenue is chump change for

0:20:24.400 --> 0:20:26.920
<v Speaker 1>an organization that makes over twenty seven billion dollars a

0:20:27.000 --> 0:20:30.000
<v Speaker 1>quarter in profits. But hey, it's the early days. Did

0:20:30.000 --> 0:20:34.680
<v Speaker 1>you get it? Hurt out? God? Thank you, Scott? Did

0:20:34.720 --> 0:20:36.760
<v Speaker 1>you not listen to my three part series on how

0:20:36.760 --> 0:20:38.679
<v Speaker 1>to argue with an AI booster? I went over it

0:20:38.720 --> 0:20:42.560
<v Speaker 1>over there, get out? Okay. This is also nothing like

0:20:42.640 --> 0:20:45.240
<v Speaker 1>any other tic era. There's never been this kind of

0:20:45.240 --> 0:20:48.000
<v Speaker 1>cash rush, even in the fiber boom. Over a decade.

0:20:48.040 --> 0:20:50.280
<v Speaker 1>Amazon spent about a tenth of the capex that the

0:20:50.280 --> 0:20:53.120
<v Speaker 1>Magnificent seven spent in the last two years on general AI,

0:20:53.240 --> 0:20:56.640
<v Speaker 1>building Amazon Web Services, something that now powers a vast

0:20:56.720 --> 0:20:59.160
<v Speaker 1>chunk of the web and has long been Amazon's most

0:20:59.160 --> 0:21:02.760
<v Speaker 1>profitable business generally. If AI is also nothing like Uber,

0:21:02.800 --> 0:21:05.080
<v Speaker 1>with open Ai and anthropics true costs coming in at

0:21:05.119 --> 0:21:07.200
<v Speaker 1>around one hundred and fifty nine billion dollars in the

0:21:07.240 --> 0:21:10.480
<v Speaker 1>past two years, approaching five times Uber's thirty billion dollar

0:21:10.560 --> 0:21:13.080
<v Speaker 1>all time burn and that's before the bullshit with Nvideo

0:21:13.119 --> 0:21:17.040
<v Speaker 1>and an Oracle. Microsoft last reported that AI revenue in January.

0:21:17.080 --> 0:21:20.040
<v Speaker 1>By the way, it's now October. Why did it stop

0:21:20.040 --> 0:21:22.159
<v Speaker 1>reporting the number? Do you think is it because the

0:21:22.240 --> 0:21:25.160
<v Speaker 1>numbers are so good they couldn't possibly let you know? Hmm.

0:21:26.680 --> 0:21:29.640
<v Speaker 1>As a general rule, publicly traded companies, especially those where

0:21:29.640 --> 0:21:33.080
<v Speaker 1>the leadership are compensated primarily in equity so stock, they

0:21:33.119 --> 0:21:35.639
<v Speaker 1>tend to brag about their successes, in part because bragging

0:21:35.640 --> 0:21:37.600
<v Speaker 1>boosts the value of the thing that the leadership gets

0:21:37.600 --> 0:21:41.000
<v Speaker 1>paid in. There's no benefit to being shy. Look, Oracle

0:21:41.000 --> 0:21:43.879
<v Speaker 1>announced they literally filed something saying they had that huge

0:21:44.000 --> 0:21:46.919
<v Speaker 1>three hundred billion dollar contract. They did that despite the stock.

0:21:47.800 --> 0:21:50.560
<v Speaker 1>Why is Microsoft not doing that with their incredible AI revenues?

0:21:50.600 --> 0:21:53.760
<v Speaker 1>Do you think it's because they're shy? Come on, Satcha,

0:21:53.840 --> 0:21:55.560
<v Speaker 1>come on out, come on, Satcher. You can show me

0:21:55.600 --> 0:21:58.960
<v Speaker 1>in the numbers. Been in all seriousness, If Microsoft can't

0:21:58.960 --> 0:22:02.439
<v Speaker 1>sell this, nobody can. All right, So I'm explaining this

0:22:02.480 --> 0:22:04.159
<v Speaker 1>whole thing is if you're brand new and walking up

0:22:04.160 --> 0:22:06.760
<v Speaker 1>to this relatively unprepared, so I need to introduce another

0:22:06.800 --> 0:22:10.000
<v Speaker 1>company In twenty twenty, a splinter group jumped off of

0:22:10.000 --> 0:22:12.200
<v Speaker 1>open ai, funded by Amazon and Google to do much

0:22:12.240 --> 0:22:14.000
<v Speaker 1>the same thing as open ai, but pretend to be

0:22:14.080 --> 0:22:16.199
<v Speaker 1>nicer about it until they had to raise money from

0:22:16.200 --> 0:22:19.160
<v Speaker 1>the Middle East. I am, of course talking about Anthropic,

0:22:19.200 --> 0:22:21.000
<v Speaker 1>and they've always been a bit better at coding for

0:22:21.040 --> 0:22:23.600
<v Speaker 1>some reason, and people really like their clawed models. But

0:22:24.000 --> 0:22:26.800
<v Speaker 1>like does not mean profit or even much revenue. Both

0:22:26.800 --> 0:22:29.280
<v Speaker 1>open ai and Anthropic have become the only two companies

0:22:29.280 --> 0:22:31.879
<v Speaker 1>in generative AI to make any real progress, either in

0:22:31.960 --> 0:22:34.920
<v Speaker 1>terms of recognition or in sheer commercial terms, accounting for

0:22:34.920 --> 0:22:37.919
<v Speaker 1>the vast majority of revenue in the AI industry. In

0:22:37.960 --> 0:22:40.800
<v Speaker 1>a very real sense, the AI industry's revenue is open

0:22:40.840 --> 0:22:44.359
<v Speaker 1>ai and Anthropic. In the year where Microsoft recorded thirteen

0:22:44.400 --> 0:22:47.040
<v Speaker 1>billion dollars in AI revenues, ten billion dollars of that

0:22:47.080 --> 0:22:50.800
<v Speaker 1>came from open AI's spending on Microsoft Azure, Anthropic burned

0:22:50.840 --> 0:22:53.120
<v Speaker 1>five point three billion dollars last year, with the vast

0:22:53.160 --> 0:22:56.560
<v Speaker 1>majority of that going towards compute. Outside of these two companies,

0:22:56.600 --> 0:22:59.159
<v Speaker 1>there's barely enough revenue to justify a single data center.

0:22:59.480 --> 0:23:02.080
<v Speaker 1>Where we see today is a time of immense tension.

0:23:02.600 --> 0:23:05.000
<v Speaker 1>Mark Zuckerberg says we're in a bubble. Sam Mortman says

0:23:05.040 --> 0:23:07.120
<v Speaker 1>we're in a bubble. At a barber chairman and billionaire

0:23:07.200 --> 0:23:09.240
<v Speaker 1>Joe Size says we're in a bubble. Apollo says we're

0:23:09.240 --> 0:23:11.760
<v Speaker 1>in a bubble. Nobody's making money and nobody knows why

0:23:11.800 --> 0:23:14.040
<v Speaker 1>they're actually doing this anymore, just that they must do

0:23:14.119 --> 0:23:16.800
<v Speaker 1>it and must do so immediately. And they've yet to

0:23:16.840 --> 0:23:20.320
<v Speaker 1>make the case that jenerat Ifai warranted any of the expenditures.

0:23:20.960 --> 0:23:23.000
<v Speaker 1>Now we're a quarter of the way through this four party,

0:23:23.080 --> 0:23:25.080
<v Speaker 1>but this one was necessary. I needed to get you

0:23:25.200 --> 0:23:26.880
<v Speaker 1>up to speed and kind of give you the lay

0:23:26.920 --> 0:23:29.040
<v Speaker 1>of the land because we're going to go a little

0:23:29.040 --> 0:23:31.240
<v Speaker 1>deeper in the next episode and I can't wait for

0:23:31.280 --> 0:23:41.439
<v Speaker 1>you to hear him see it tomorrow. Thank you for

0:23:41.480 --> 0:23:44.159
<v Speaker 1>listening to Better Offline. The editor and composer of the

0:23:44.160 --> 0:23:47.240
<v Speaker 1>Better Offline theme song is Mattasowski. You can check out

0:23:47.280 --> 0:23:50.840
<v Speaker 1>more of his music and audio projects at Mattasouski dot com,

0:23:51.080 --> 0:23:55.959
<v Speaker 1>M A T. T O. S O w Ski dot com.

0:23:56.040 --> 0:23:58.639
<v Speaker 1>You can email me at easy at Better offline dot com,

0:23:58.760 --> 0:24:01.399
<v Speaker 1>or visit Better Offline dot com to find more podcast links,

0:24:01.400 --> 0:24:04.560
<v Speaker 1>and of course my newsletter. I also really recommend you

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<v Speaker 1>go to chat dot where's youread dot at to visit

0:24:06.720 --> 0:24:09.399
<v Speaker 1>the discord, and go to our slash Better Offline to

0:24:09.440 --> 0:24:12.560
<v Speaker 1>check out I'll Reddit. Thank you so much for listening.

0:24:13.400 --> 0:24:16.080
<v Speaker 1>Better Offline is a production of cool Zone Media. For

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<v Speaker 1>more from cool Zone Media, visit our website cool Zonemedia

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