WEBVTT - CES 2025 Tech "takin ' a walk" with Brian Comiskey from the Consumer Technology Association 0:00:00.520 --> 0:00:01.359 Taking a Walk. 0:00:01.440 --> 0:00:04.160 A lot of companies I think have a major appeal 0:00:04.280 --> 0:00:06.520 to say, hey, we want to just take the latest 0:00:06.519 --> 0:00:09.399 and great technology. But what they must do first is 0:00:09.520 --> 0:00:11.880 identify what is the necessity, what is the need of 0:00:11.920 --> 0:00:15.120 their audience, their consumer being met. So when thinking about 0:00:15.120 --> 0:00:18.680 something like artificial intelligence, that's the first guardrail, right is 0:00:19.040 --> 0:00:20.640 what is your use case? 0:00:20.720 --> 0:00:22.439 What is that doing for someone? 0:00:22.600 --> 0:00:25.520 Well? I'm Buzzsnight, the host of the Taking a Walk podcast. 0:00:25.640 --> 0:00:29.240 We talk with musicians, we talk with insiders, we talk 0:00:29.320 --> 0:00:32.960 with experts in their field. We love talking about the 0:00:33.000 --> 0:00:39.120 intersection of music, media, technology and Welcome to the Special 0:00:39.360 --> 0:00:41.280 CEES twenty. 0:00:40.960 --> 0:00:44.120 Twenty five Special Tech tick on a Walk. I like 0:00:44.200 --> 0:00:47.839 the way that sounds tech ticke out a Walk episode 0:00:47.880 --> 0:00:51.479 as we celebrate this week. I'm joined by the Senior 0:00:51.560 --> 0:00:53.400 director of Innovation for. 0:00:53.640 --> 0:00:57.680 The Consumer Technology Association, Brian Kamiski. 0:00:57.720 --> 0:01:01.080 Hello, Brian, hy buzz, How you doing great? Welcome to 0:01:01.160 --> 0:01:01.920 Taking a Walk. 0:01:02.040 --> 0:01:05.360 I wish we were taking a walk in person for it, 0:01:05.440 --> 0:01:10.759 but since your schedule this week of CEES is bonkers, 0:01:11.640 --> 0:01:15.520 we're in two different places. But we'll intersect on the 0:01:15.600 --> 0:01:18.400 floor at some point. Okay, I'm sure we will. 0:01:18.440 --> 0:01:20.200 I think we're going to get that amongst our what 0:01:20.360 --> 0:01:22.840 like the twenty thousand steps a day one gets at CS. 0:01:23.440 --> 0:01:26.640 Absolutely, yeah, I love it, looking forward to it all. 0:01:26.920 --> 0:01:30.120 So what are the key themes for media companies to 0:01:31.040 --> 0:01:34.240 observe this year at the CEES twenty twenty five. 0:01:35.080 --> 0:01:37.479 Yeah, of course, Well, I think it's it's about kind 0:01:37.480 --> 0:01:39.480 of reflecting with the overall show theme, which is going 0:01:39.520 --> 0:01:41.880 all in right, which is how do you lean into 0:01:41.880 --> 0:01:46.720 different technologies to either access a new audience, to improve 0:01:46.760 --> 0:01:50.520 your own product, or to honestly improve your operations. 0:01:50.560 --> 0:01:53.920 So I think there's really three key. 0:01:53.640 --> 0:01:56.480 Paths that really emerge my mind. One is how are 0:01:56.480 --> 0:01:59.160 companies grappling when you know it's going to take about 0:01:59.160 --> 0:02:01.120 two minutes this podcast for me to say the word 0:02:01.120 --> 0:02:05.000 our official intelligence. But how do companies interact with the 0:02:05.120 --> 0:02:09.079 rising and shifting nature of ourtificial intelligence? How do they 0:02:09.480 --> 0:02:12.720 really leverage what is the especially on the audio side, 0:02:12.760 --> 0:02:16.360 what's the oldest form of content or spoken entertainment in 0:02:16.360 --> 0:02:19.440 the world into other forms of intellectual property and what 0:02:19.480 --> 0:02:23.320 that means in maybe gaming and video. And lastly, how 0:02:23.360 --> 0:02:25.919 do you use it to really start to improve the 0:02:26.160 --> 0:02:30.359 audio or the video the actual outputs that you're doing right, 0:02:30.440 --> 0:02:33.679 how do you get that high fidelity visual or audio quality? 0:02:33.840 --> 0:02:35.760 Those are the three that really come to mind right away. 0:02:36.560 --> 0:02:37.720 So when you think. 0:02:37.639 --> 0:02:43.320 Of artificial intelligence, what guard rails do you think media 0:02:43.360 --> 0:02:44.840 companies should be thinking about? 0:02:45.320 --> 0:02:47.840 Of course, well, I think with any sort of innovation, 0:02:47.960 --> 0:02:50.120 it's all about a balance. I think when we think 0:02:50.160 --> 0:02:55.440 about innovation and growth all that we think there's a 0:02:55.480 --> 0:02:57.080 few pairs of forces that operate. 0:02:57.120 --> 0:02:58.720 One is you have growth versus value. 0:02:58.800 --> 0:03:01.240 Right, Companies want to grow their product, consumers want the 0:03:01.240 --> 0:03:04.640 best value their supply and demand. These ones make sense, 0:03:04.680 --> 0:03:07.400 But there's another one, which is innovation versus necessity. 0:03:07.560 --> 0:03:07.760 Right. 0:03:08.120 --> 0:03:09.799 A lot of companies I think have a. 0:03:10.000 --> 0:03:12.760 Major appeal to say, hey, we want to just take 0:03:12.760 --> 0:03:15.560 the latest and greatest technology. But what they must do 0:03:15.680 --> 0:03:18.240 first is identify what is the necessity, What is the 0:03:18.280 --> 0:03:21.320 need of their audience, their consumer being met. So when 0:03:21.320 --> 0:03:25.480 thinking about something like artificial intelligence, that's the first guardrail, right, is. 0:03:25.720 --> 0:03:29.160 What is your use case? What is that doing for someone? 0:03:29.680 --> 0:03:32.040 And I think a really good example of this is 0:03:33.000 --> 0:03:35.600 it goes back to someone that Caines actually said like 0:03:35.720 --> 0:03:37.760 one hundred years ago, which is the idea of technology 0:03:37.840 --> 0:03:40.240 is supposed to be used to eliminate drudgery so that 0:03:40.280 --> 0:03:42.680 we can do what humans do best, which is be creative. 0:03:42.800 --> 0:03:46.760 And what better medium then music and media in general, right, 0:03:46.960 --> 0:03:49.240 which is how do you use AI and building a 0:03:49.280 --> 0:03:53.480 place that is helping build efficiencies, but keeping those guardrails 0:03:53.520 --> 0:03:56.320 to protect the talent to really leverage into what is 0:03:56.360 --> 0:03:57.520 the stronger. 0:03:57.080 --> 0:03:59.280 Components of the industry, which is its people. At the 0:03:59.360 --> 0:03:59.920 end of the day. 0:04:00.640 --> 0:04:02.880 I'm so glad you said that, because I think the 0:04:03.680 --> 0:04:07.680 human touch is so critical here and sometimes I think 0:04:07.720 --> 0:04:12.120 that gets forgotten when companies are really looking at these 0:04:12.160 --> 0:04:15.160 balance sheets trying to get them together, and they forget 0:04:15.200 --> 0:04:19.400 about the importance of people. But speaking of people and 0:04:19.440 --> 0:04:25.920 speaking of radio organizations, how do radio companies build the 0:04:26.040 --> 0:04:30.320 spirit of innovation inside their walls in the years ahead? 0:04:31.400 --> 0:04:31.679 Yeah? 0:04:31.720 --> 0:04:33.799 Well, I think there's a few paths to that. One 0:04:33.880 --> 0:04:37.240 is actually sometimes taking a look inward at your own employees. 0:04:38.360 --> 0:04:40.400 You know, I've talked with some other folks in the 0:04:40.440 --> 0:04:43.400 media exec space in the past, and they've talked about 0:04:43.440 --> 0:04:47.320 competitions for innovation. How do you get your employees even 0:04:47.560 --> 0:04:50.360 in terms of thinking about, well, what sort of technology 0:04:50.400 --> 0:04:52.920 or what sort of approach can we use to really 0:04:53.120 --> 0:04:56.400 improve our operations and looking and leaning into the people 0:04:56.440 --> 0:04:58.640 that they already have, and you can create it in 0:04:58.680 --> 0:05:01.279 a friendly competitive set where it's all right, we're going 0:05:01.320 --> 0:05:03.720 to adopt one of these solutions. Maybe that's you know, 0:05:03.960 --> 0:05:07.400 incentivized financially by the way, that's a morale boost inside. 0:05:07.640 --> 0:05:10.760 Some of it is also not being afraid of bringing 0:05:10.800 --> 0:05:14.080 in that outside expertise on technology and how do you 0:05:14.120 --> 0:05:16.760 adopt it. And this is a balancing at that not 0:05:16.839 --> 0:05:20.000 just media companies but companies in general are starting to 0:05:20.000 --> 0:05:23.560 consider right is as AI, but also all these other 0:05:23.600 --> 0:05:25.760 technologies get a little bit more complex, get a little 0:05:25.800 --> 0:05:28.400 bit more detailed. There's a lot of data going around, 0:05:28.400 --> 0:05:31.400 there's a lot of privacy going concerns to think about 0:05:31.520 --> 0:05:33.480 how do you make sure that you have that expertise. 0:05:33.520 --> 0:05:36.360 And sometimes you have that internally, sometimes you have that externally. 0:05:36.800 --> 0:05:39.440 But when I look at something like radio in particular, 0:05:39.960 --> 0:05:42.280 I think that there's a tendency in the industry. And 0:05:42.800 --> 0:05:46.080 I'm a long radio fan. I think we've both known this. 0:05:46.240 --> 0:05:48.320 I'm from the New England area. Originally I grew up 0:05:48.320 --> 0:05:51.080 listening to a lot of independent radio, like ninety two 0:05:51.120 --> 0:05:54.640 to one or one seven FNX, which no longer exists. 0:05:54.279 --> 0:05:54.919 Rest in peace. 0:05:55.320 --> 0:05:57.200 But I grew up listening to that, and I think 0:05:57.240 --> 0:05:59.800 what made that very clear was what made it great 0:05:59.800 --> 0:06:02.719 well its radio personalities. They did start to pivot to 0:06:02.760 --> 0:06:05.000 use some technologies quite well, I thought, which is when 0:06:05.000 --> 0:06:07.360 they went to digital, they went into an online presence, 0:06:07.760 --> 0:06:10.960 especially after the loss of the radio station itself. But 0:06:11.080 --> 0:06:13.400 this is one of those things where they started trying 0:06:13.400 --> 0:06:14.880 to lean in and maybe it was a little too 0:06:14.960 --> 0:06:17.479 late in this example, but lean into how do we 0:06:17.600 --> 0:06:20.839 use other technologies in general to keep. 0:06:20.640 --> 0:06:21.560 Our product alive? 0:06:22.320 --> 0:06:24.640 Or let's go with one that still exists today, which 0:06:24.640 --> 0:06:28.200 is metal Arc Media. That is Dan Lebtard who had 0:06:28.240 --> 0:06:31.760 his radio station on ESPN for years talking about sports 0:06:32.120 --> 0:06:32.680 metal Arc. 0:06:32.920 --> 0:06:36.880 After the separation of ESPN, they are no longer on radio. 0:06:36.680 --> 0:06:39.800 Because they successfully pivoted to video using draft kings of 0:06:39.839 --> 0:06:42.560 all people to fund their sponsor. We're talking about a 0:06:42.640 --> 0:06:46.000 betting company coming in and saying, hey, media matters. And 0:06:46.040 --> 0:06:48.720 they built a podcast in digital empire as well as 0:06:48.760 --> 0:06:52.120 a video stream empire on Twitch, which is leaning into 0:06:52.120 --> 0:06:54.120 a new generational demographic. 0:06:54.240 --> 0:06:54.440 Right. 0:06:54.720 --> 0:06:58.040 So at their peak of ESPN, they were on Twitch, Radio, 0:06:58.360 --> 0:07:02.800 TV and to a podcasts. They were using an Omnich 0:07:02.880 --> 0:07:05.960 channel approach, which really starts to attract those younger generations. 0:07:07.080 --> 0:07:12.080 So every year at CEES you are able to find 0:07:12.120 --> 0:07:16.320 these companies that, you know, maybe surprise people in terms 0:07:16.320 --> 0:07:20.280 of the amazing work they're doing or they're preparing to 0:07:20.400 --> 0:07:23.560 roll out. Are there a couple of examples this year 0:07:23.720 --> 0:07:27.480 that will be surprising to folks in terms of what 0:07:27.640 --> 0:07:30.600 companies are showcasing at CEES twenty twenty five. 0:07:31.440 --> 0:07:34.400 Yeah, Well, I think about especially let's let's say with music, 0:07:34.520 --> 0:07:37.200 and you think about all the different ways that audio 0:07:37.280 --> 0:07:40.320 goes right, Like you have Victrola be back, you know, 0:07:40.600 --> 0:07:43.240 a company from nineteen oh six, how are they developing 0:07:43.560 --> 0:07:46.560 their latest turntables which have started to get a little 0:07:46.560 --> 0:07:48.320 bit of a comeback in terms of some of the 0:07:48.640 --> 0:07:50.880 not just the high fidelity audio, but there is a 0:07:51.480 --> 0:07:53.960 for gen Z they are surprisingly like they like to 0:07:53.960 --> 0:07:56.200 go to sometimes that tech that maybe is a little 0:07:56.200 --> 0:07:59.160 bit older, not just for the novelty, but because it 0:07:59.240 --> 0:08:02.520 still has that high power immersive performance. When we think 0:08:02.560 --> 0:08:06.280 about audios shift in general, people are looking for immersive experiences. 0:08:06.520 --> 0:08:09.600 So a company like Patrola is innovating in that place. 0:08:09.600 --> 0:08:13.040 On the turntable side. Another path that I find interesting 0:08:13.160 --> 0:08:15.920 is well, what is music used for? 0:08:16.120 --> 0:08:16.760 In general? 0:08:16.880 --> 0:08:21.320 We tend to lean right to entertainment, but right before 0:08:21.480 --> 0:08:24.520 you know, I go on stage or I talk to anyone, 0:08:24.680 --> 0:08:27.280 I actually usually listen to music as a way to 0:08:27.360 --> 0:08:29.720 sort of calm myself down, to train myself. I usually 0:08:29.720 --> 0:08:32.400 have like a go to playlist of different things. And 0:08:32.480 --> 0:08:34.840 when I tell you the genre is quite ranging, it 0:08:34.960 --> 0:08:36.560 is all over the place. 0:08:36.840 --> 0:08:38.120 But there's a company. 0:08:37.800 --> 0:08:40.240 That's going to be that's at SESS called Alphabets, which 0:08:40.240 --> 0:08:43.520 I really like. It's a patented solution. It wins one 0:08:43.559 --> 0:08:46.760 at CS Innovation Award. It's actually used for athletic performers. 0:08:47.040 --> 0:08:50.120 And what it does is it bases on neurofeedback and 0:08:50.200 --> 0:08:54.720 individualized music to help recovery and relaxation and focus and flow. 0:08:54.760 --> 0:08:57.960 So how are you using music to actually help athletes 0:08:58.000 --> 0:09:01.360 in this case perform their very best. So I think 0:09:01.440 --> 0:09:03.199 that's the other thing is when we think about music, 0:09:03.200 --> 0:09:06.480 when we think about media, we tend to go down. 0:09:06.240 --> 0:09:08.480 This route of content and entertainment. 0:09:08.080 --> 0:09:12.079 And that's a massive, massive market. But I think at 0:09:12.080 --> 0:09:15.839 its core, what is the staying power of music really is? 0:09:15.960 --> 0:09:18.319 It's not just it taps into a culture, It clearly 0:09:18.360 --> 0:09:21.480 taps into something quite primal and instinctual. And so seeing 0:09:21.480 --> 0:09:24.240 a company like Alphabets really lean into that, I think 0:09:24.320 --> 0:09:27.400 is incredible. And then lastly, I just will say, really quick, 0:09:27.400 --> 0:09:30.920 you're going to see companies like iHeartMedia and Serious XM 0:09:31.000 --> 0:09:34.120 talk about what their overall strategies look like, whether that's 0:09:34.120 --> 0:09:38.240 from a content perspective or they're leaning into talking about well, 0:09:38.240 --> 0:09:40.520 what's our new offerings in our strategy and how do 0:09:40.559 --> 0:09:42.079 we use technology to enhance that. 0:09:42.720 --> 0:09:47.440 So I produced this other podcast which is called Music 0:09:47.559 --> 0:09:52.160 Save Me. It's about the sort of healing power of music. 0:09:52.240 --> 0:09:55.240 Linn Hoffman as the host of that podcast. It's sort 0:09:55.240 --> 0:09:59.160 of was born out of taking a walk. So can 0:09:59.200 --> 0:10:02.520 you speak even in a little bit more detail towards, 0:10:02.840 --> 0:10:08.240 you know, maybe the therapeutic aspects of maybe products. You 0:10:08.400 --> 0:10:10.559 just alluded to it to a degree with the prep 0:10:10.640 --> 0:10:14.000 before going on stage, But are there any offerings that 0:10:14.120 --> 0:10:17.319 sort of match what Music Saved Me is about, which 0:10:17.360 --> 0:10:21.920 is this you know, real incredible force that music has 0:10:22.200 --> 0:10:23.840 to do good and help people. 0:10:24.559 --> 0:10:24.800 Yeah. 0:10:24.840 --> 0:10:27.160 Well, as I said, I think that first example really 0:10:27.200 --> 0:10:29.600 speaks to this company called alphabet is where they're really 0:10:29.720 --> 0:10:33.559 leaning into this idea of well, how do we use 0:10:34.679 --> 0:10:38.559 just basically it's focusing and calibrating it to neurofeedback, which 0:10:38.720 --> 0:10:42.800 that gets into there's a whole psychology I feel called psychoacoustics, 0:10:42.800 --> 0:10:45.280 which is how are you using sound to trigger a 0:10:45.360 --> 0:10:49.880 particular emotional response, a typical, a certain physiological response. 0:10:50.000 --> 0:10:53.199 They're working on that, SiriusXM. We'll be talking about that 0:10:53.240 --> 0:10:53.440 a lot. 0:10:53.520 --> 0:10:57.040 They have a team called Studio reson I actually serious 0:10:57.080 --> 0:11:00.320 ExM will. It has a keynote at CES they're going 0:11:00.400 --> 0:11:03.280 to be talking to the host of Crime Junkie, a 0:11:03.320 --> 0:11:06.440 true crime podcast. But in addition to that, the Studio 0:11:06.440 --> 0:11:08.760 Resonate team will be there and their whole focus is 0:11:09.040 --> 0:11:12.280 on this idea of psychoacoustics. How do you get that 0:11:13.120 --> 0:11:19.320 sort of space to really use sound and audio cues to. 0:11:18.440 --> 0:11:20.040 Evoke a certain type of reaction. 0:11:20.440 --> 0:11:22.280 Now there is a focus that they use it for 0:11:22.280 --> 0:11:26.360 for advertising and marketing. Certainly, right when we hear the 0:11:26.440 --> 0:11:29.160 sound of Netflix go off, right, even just the quick 0:11:29.240 --> 0:11:31.440 whole theme music, you don't even need to see the 0:11:31.440 --> 0:11:33.960 Netflix logo to know what happens, right, or the taco 0:11:34.000 --> 0:11:37.520 bell chime that's the sort of psychology that they're going with. 0:11:37.840 --> 0:11:40.400 And then there's a musical component to it as well, 0:11:40.480 --> 0:11:43.400 which is all right, it's not just the sound effect book, 0:11:43.400 --> 0:11:44.720 what's the musical side of it. 0:11:45.120 --> 0:11:46.440 The other one too, is there. 0:11:46.320 --> 0:11:49.200 Will be companies that we talked about the therapeutic side, but 0:11:49.320 --> 0:11:52.280 music also is a really tremendous educational tool. 0:11:52.720 --> 0:11:54.280 I know, you know growing up. 0:11:55.040 --> 0:11:57.800 So both my sisters are teachers, and one is a 0:11:57.800 --> 0:12:01.400 Spanish language teacher, and and she follows a tried and 0:12:01.480 --> 0:12:05.640 true form which is teaching Spanish language songs because if 0:12:05.679 --> 0:12:08.079 you learn a tuned to certain words and not I 0:12:08.160 --> 0:12:10.400 was talking about all the fun alphabet song, but if 0:12:10.440 --> 0:12:13.120 you learn actual music from the countries, you can actually 0:12:13.240 --> 0:12:16.120 learn slang in a context that really helps you into 0:12:16.120 --> 0:12:16.600 the future. 0:12:16.679 --> 0:12:18.160 So music has a. 0:12:18.120 --> 0:12:21.240 Therapeutic and educational role. It's really it's what are you 0:12:21.360 --> 0:12:23.880 tapping into at the end of the day. And I 0:12:23.920 --> 0:12:25.400 think all of us at the end of the day 0:12:25.400 --> 0:12:28.079 can think about certain tracks that bring us to the 0:12:28.160 --> 0:12:32.679 right emotional state time. And so these companies I've listed, Alphabets, 0:12:32.840 --> 0:12:35.720 Miko's this company that's worked on educational side, and even 0:12:35.720 --> 0:12:38.440 stereos xm are all finding how do we get that 0:12:38.640 --> 0:12:43.400 there from different paths, whether that's a learning robot, a 0:12:43.480 --> 0:12:46.720 therapeutic app, or just our content platform as a whole. 0:12:47.720 --> 0:12:51.200 So, your boss, Gary Shapiro, the president of the Consumer 0:12:51.320 --> 0:12:55.080 Technology Association, has a new book out, Pivot or Die, 0:12:55.480 --> 0:13:00.080 great title. You wrote a chapter in there for the book, Loo, 0:13:01.480 --> 0:13:05.880 how do companies sort of jump off the curb and 0:13:05.960 --> 0:13:10.079 do what's necessary, get their fears out of the way, 0:13:10.240 --> 0:13:15.560 and make the necessary pivot to thrive in today's world? 0:13:16.240 --> 0:13:17.680 Yeah, of course, Well, I think the lot of that 0:13:17.920 --> 0:13:20.439 is what I think the first step is when you 0:13:20.440 --> 0:13:22.560 think about how to thrive, I think technology is the 0:13:22.600 --> 0:13:25.000 pathway to do so, and I think you have to 0:13:25.040 --> 0:13:29.360 first examine, well, what is your relationship with technology? And 0:13:29.400 --> 0:13:32.239 I think there's really kind of four types of relationships 0:13:32.240 --> 0:13:35.080 and technology. I think that there's companies that are enablers, 0:13:35.160 --> 0:13:38.360 and these are companies that they are making the building 0:13:38.400 --> 0:13:40.880 blocks of a particular technology. They are the ones who 0:13:40.880 --> 0:13:44.280 are there making either the hardware or the software platform 0:13:44.320 --> 0:13:46.600 that allows it to happen. This is why, for example, 0:13:46.840 --> 0:13:50.240 Nvidia is doing so well in our official intelligence. They 0:13:50.280 --> 0:13:53.560 make the chips the literal hardware foundation for AI, but 0:13:53.600 --> 0:13:54.760 they also make the software. 0:13:54.880 --> 0:13:57.320 That's one relationship. One is called. 0:13:57.120 --> 0:14:00.200 Engagers, and these are companies they lean fully in to 0:14:00.280 --> 0:14:03.160 technology as their main products, so they oftentimes offer a 0:14:03.200 --> 0:14:04.040 software a service. 0:14:04.720 --> 0:14:07.559 The last two might sound close. 0:14:07.280 --> 0:14:09.359 To one another, but I think a lot of companies 0:14:09.559 --> 0:14:11.880 will fall into the fourth category could be the third easy. 0:14:11.960 --> 0:14:14.000 So the third categories enhancer. So after you go for 0:14:14.080 --> 0:14:16.960 enabler or to engage, go to enhancer. These are companies 0:14:17.040 --> 0:14:20.280 that use technology. It's not their core product, but they 0:14:20.440 --> 0:14:23.320 find a way to leverage their technology that can influence 0:14:23.320 --> 0:14:26.280 the whole space itself. And lastly that you have companies 0:14:26.320 --> 0:14:27.680 that are what you would call a user, which is 0:14:27.800 --> 0:14:30.440 they might use technology, but it's not really their flesh 0:14:30.440 --> 0:14:33.800 and blood or to their core, to their identity as 0:14:33.800 --> 0:14:37.040 a product. Enhancers are really fascinating to me because these 0:14:37.040 --> 0:14:40.160 are companies where they might do one thing, but it 0:14:40.200 --> 0:14:43.520 turns out that they have an incredibly good product somewhere else. 0:14:43.600 --> 0:14:46.760 So when I think about someone like Chick fil A, 0:14:46.960 --> 0:14:49.880 for example, is a really good example of this. They're 0:14:50.000 --> 0:14:53.600 very good at chicken sandwiches and in meals, but what 0:14:53.640 --> 0:14:56.720 they're also really good about doing is bridging community through 0:14:56.760 --> 0:15:00.160 their media platforms. So they're actually launching an app to 0:15:00.200 --> 0:15:02.440 bring families get It's not food ordering app, but it's 0:15:02.480 --> 0:15:04.680 simply a way to bridge their communities together. 0:15:04.720 --> 0:15:06.480 And that just launched in the last week. 0:15:06.720 --> 0:15:08.920 This is really kind of this example of they went 0:15:08.960 --> 0:15:10.920 from being kind of a user where we have really 0:15:10.920 --> 0:15:15.200 good technology for making our meals, but then they realize, oh, 0:15:15.200 --> 0:15:17.640 we have really good logistics technology because have you ever 0:15:17.680 --> 0:15:19.800 really waited in a long line at Pick fil a? 0:15:19.960 --> 0:15:20.040 No? 0:15:20.720 --> 0:15:22.880 And then we have really good ability connect with people. 0:15:22.960 --> 0:15:25.880 So they actually now sell a lot of their logistics 0:15:25.920 --> 0:15:29.440 technologies and advise companies on how to improve their retail 0:15:29.480 --> 0:15:32.960 footprint or they're telling people how to make apps, and 0:15:33.000 --> 0:15:35.160 this is something I think is really important. They've gone 0:15:35.200 --> 0:15:36.720 from what you call a user at the end of 0:15:36.800 --> 0:15:40.760 the spectrum of people just use technology to enhancing leaning 0:15:40.840 --> 0:15:42.960 into this technology idea and raising it. 0:15:43.400 --> 0:15:44.640 Chick fil A is a good example of this. 0:15:44.840 --> 0:15:48.280 Delta who is keynoting at CS is another great example 0:15:48.320 --> 0:15:48.480 of this. 0:15:48.520 --> 0:15:50.720 We think of that as an airline, but really at the. 0:15:50.760 --> 0:15:52.560 End of the day, they've pioneered a lot of the 0:15:52.680 --> 0:15:56.880 artificial intelligence that's used to track flight algorithms, assess weather 0:15:57.000 --> 0:16:01.440 patterns to avoid delays, as well as creating technology that 0:16:01.440 --> 0:16:04.480 that leverages sort of multi virtual reality or something called 0:16:04.520 --> 0:16:09.560 parallel reality to allow different customers and passengers to have 0:16:09.560 --> 0:16:13.920 a seamless flight experience that's very individualized. That's the type 0:16:13.920 --> 0:16:17.040 of technology that they're leaning into adopting, and then can 0:16:17.120 --> 0:16:20.440 easily export to others in the field should they want to. 0:16:20.840 --> 0:16:22.120 And I think at the end of the day, it's 0:16:22.400 --> 0:16:25.280 assess your relationship. Am I just using technology? Or can 0:16:25.320 --> 0:16:29.360 I enhance this technology industry by really leaning into what 0:16:29.480 --> 0:16:29.960 works for me? 0:16:30.160 --> 0:16:31.800 And I think radio is a good example of this. 0:16:32.000 --> 0:16:34.760 No one has better localized data I think in the 0:16:34.760 --> 0:16:37.560 world about customers in general, in terms of they have 0:16:37.680 --> 0:16:40.080 these local markets, they know what their users want, their 0:16:40.120 --> 0:16:44.480 consumers want in this area that tourra data is invaluable 0:16:44.520 --> 0:16:47.120 to things like an AI program. And you can look 0:16:47.160 --> 0:16:51.840 to Reddit, who monetize and leverage their AI content quite successfully. 0:16:51.840 --> 0:16:55.240 They're at ces and they've gone revenue growth. I would 0:16:55.240 --> 0:16:57.600 look at someone where it's radio saying well, what can 0:16:57.640 --> 0:17:00.760 we do with our data to maybe actually lean forward 0:17:01.360 --> 0:17:04.960 and be engaging with technology rather than AI coming at. 0:17:04.800 --> 0:17:07.280 Us and feeling like we're reacting all the time. 0:17:08.160 --> 0:17:14.000 So over the years, the show is really deeply immersed 0:17:14.000 --> 0:17:19.240 in the automotive business and specifically even the connected car 0:17:19.400 --> 0:17:23.879 when we talk about radio or entertainment, and now, of 0:17:23.920 --> 0:17:29.520 course with EV being an important development over the years, 0:17:29.560 --> 0:17:32.320 you add that in what can we expect at this 0:17:32.440 --> 0:17:35.960 show to see in terms of automotive innovation? 0:17:36.840 --> 0:17:39.119 Yeah, of course, Well, I think you're correct. We lean 0:17:39.200 --> 0:17:39.440 into it. 0:17:39.840 --> 0:17:43.160 Arguably, we're the largest mobility show, and I use mobility 0:17:43.280 --> 0:17:46.400 very intentionally because it's all it's more than just the auto, 0:17:46.600 --> 0:17:49.040 and I think that there's four pathways where you'll see 0:17:49.080 --> 0:17:53.359 mobility change. The electric story is still massive, and we'll 0:17:53.400 --> 0:17:56.840 see EV makers from across the world, not just the US, 0:17:56.880 --> 0:18:00.760 but from Korea, from China, even showcasing where electric cars 0:18:00.760 --> 0:18:03.920 are going. But I say electrification very intentionally because we'll 0:18:03.920 --> 0:18:08.679 have companies like Brunswick they're showcasing electric boating technology. And 0:18:08.680 --> 0:18:11.760 then there's a whole infrastructure component to it that's vitally 0:18:11.760 --> 0:18:15.200 important because it's not just about how can we empower 0:18:15.200 --> 0:18:18.200 our cars more efficiently, But when you start introducing new 0:18:18.320 --> 0:18:21.880 charging technology from exhibitors at the show, like link charging 0:18:21.920 --> 0:18:24.880 in LG, you're starting to really think how the. 0:18:24.920 --> 0:18:26.399 Grid is more sustainable. 0:18:26.440 --> 0:18:30.920 There's a sustainability story that's equally important that's occurring under here. 0:18:31.359 --> 0:18:34.199 That's one path. The other two are very linked. This 0:18:34.320 --> 0:18:37.840 is sensors and self driving. Essentially, how do you are 0:18:37.880 --> 0:18:40.639 autonomous vehicles be more correct, actually you would want to 0:18:40.640 --> 0:18:43.960 say autonous vehicles because sometimes boating technology, you're boating, you're 0:18:43.960 --> 0:18:47.959 not driving or flying in some cases, because there will 0:18:48.000 --> 0:18:51.560 be exhibits showcasing autonomous flying vehicles like Invo station. But 0:18:52.280 --> 0:18:54.840 you think about it on autonomus vehicles and you think 0:18:54.880 --> 0:18:57.639 about sensors, which is how do you get more information 0:18:57.760 --> 0:19:00.320 onto your car itself? How does it become essentially a 0:19:00.320 --> 0:19:04.800 software divide vehicle or a smart smart device on wheels, 0:19:04.920 --> 0:19:07.639 And a lot of that is advanced safety data, more 0:19:08.040 --> 0:19:10.399 data referring to just the health of the car in 0:19:10.440 --> 0:19:13.360 general in terms of power output. But then there's also 0:19:13.440 --> 0:19:17.119 an infotainment story, which is a lot more personalized audio, 0:19:17.520 --> 0:19:21.399 a lot more personalized heads up displays, and immersive experiences 0:19:21.400 --> 0:19:24.240 in there. That's the second and third pathways combined. The 0:19:24.359 --> 0:19:26.679 last one is industrials, and I think that's something that 0:19:26.760 --> 0:19:29.120 has really grown in our show over the years, which 0:19:29.160 --> 0:19:33.720 is how do you take wattrification, autonomous capabilities, and others 0:19:33.920 --> 0:19:36.440 and apply it outside the passenger themselves. 0:19:36.680 --> 0:19:38.400 And now our show, you'll see the show. 0:19:38.440 --> 0:19:43.000 You're seeing companies like Caboda, Oshkosh, Deer, Caterpillar, all these 0:19:43.040 --> 0:19:46.120 what I call the big truck companies. The little kidd 0:19:46.119 --> 0:19:49.359 of me is so excited walking across the floor. But 0:19:49.680 --> 0:19:51.560 how are they making a lot of the industries I've 0:19:51.600 --> 0:19:55.920 described that they work in are like mining or heavy industrials. 0:19:56.040 --> 0:19:58.560 How do you make those safer and more sustainable? Well, 0:19:58.600 --> 0:20:01.280 maybe you take some of the innovation that's occurring in 0:20:01.320 --> 0:20:04.280 the automotive that we know and mobility in general and 0:20:04.320 --> 0:20:06.920 apply it to your industry. And that's what's clearly happening 0:20:06.960 --> 0:20:07.560 on the show. 0:20:07.359 --> 0:20:12.479 For this year. So in closing, as a futurist, do 0:20:12.560 --> 0:20:17.399 you size up particular trends at each show that you 0:20:17.560 --> 0:20:22.320 then start dissecting as the year progresses to see if 0:20:22.359 --> 0:20:24.760 it's truly a trend or just a little bit of 0:20:24.800 --> 0:20:28.960