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Speaker 1: It's time to get inside the Giants on Giants dot Com.

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Speaker 1: Here we go, Here we go on the Giants. Let

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Speaker 1: him in there, Let's go. Part of the Giants Podcast Network.

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Speaker 1: Welcome to the Giants Huddle podcast, presented by Fordham University.

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Speaker 1: We're joined by Thy Siam. He is the Director of

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Speaker 1: Football Data and Innovation for the New York Giants, and

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Speaker 1: Ty explain what that title means. You basically sit at

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Speaker 1: the integration of all things technology and data and how

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Speaker 1: it relates to our football operations. Are scouting departments both

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Speaker 1: college and pro, are coaching staff, and then our medical

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Speaker 1: and sport performance staff. Let's talk a little bit about

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Speaker 1: your journey from a student at Cornell. Did you ever

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Speaker 1: envision that this was where you'd wind up? Never once did.

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Speaker 1: I went to Cornell to play football kind of for

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Speaker 1: the love of the game. Um and and that was

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Speaker 1: really going to be the end of the road for me.

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Speaker 1: Ended up going to grad school there and working for

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Speaker 1: Deloitte Consulting. Never dreamed that football would land back on

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Speaker 1: my lap, but just was kind of a fan, going

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Speaker 1: to games on Sundays and Saturday's for that matter. And uh,

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Speaker 1: and it was kind of a dream come true that

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Speaker 1: I never knew I had. How did it all open

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Speaker 1: up for you to become a part of the Giants

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Speaker 1: organization in two thousand and fifteen. Yeah, I was fortunate

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Speaker 1: to uh to meet a former colleague at the NFL

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Speaker 1: League office as an alum of Cornell who introduced me

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Speaker 1: to Kevin Abrams. His name was Buck Briggs and uh,

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Speaker 1: and that connection was made early in my career and

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Speaker 1: we just kind of made that conversations around data and

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Speaker 1: analytics and how it related to football, and it was

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Speaker 1: kind of very informal until the opportunity really opened up

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Speaker 1: in two thousand fifteen. So it's one of my great

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Speaker 1: pet peeves. Um the way people approach the word analytics.

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Speaker 1: And there's something to be said for old school, but

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Speaker 1: analytics have been going on since they kept a batting

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Speaker 1: average in Major League Baseball and a manager would put

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Speaker 1: his line up together that's based on analytics. Who hits

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Speaker 1: for power, hits third or fourth. So why is it

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Speaker 1: that analytics has become a dirty word in sports? Yeah,

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Speaker 1: that's a great question. And uh and really just such

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Speaker 1: a loaded term. It's a buzzword. It's used in so

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Speaker 1: many facets that I think it's really hard to kind

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Speaker 1: of get your head around what it is. And a

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Speaker 1: lot of the work we did in analytics in my

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Speaker 1: early days here was just around access to information and

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Speaker 1: leveraging information to make decisions, which to your point, has

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Speaker 1: been going on for years in all sports and all industries. Um.

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Speaker 1: It's around process efficiency and process improvement and making sure

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Speaker 1: that people are kind of going about their day to

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Speaker 1: day work to be as efficient as possible being the

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Speaker 1: subject matter experts that they are. UM. And then ultimately, yeah,

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Speaker 1: like it's a piece of to the puzzle to to

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Speaker 1: use good pieces of data to help add insight to

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Speaker 1: kind of be guardrails on decision making uh and support

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Speaker 1: that process uh and and all the things that we do.

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Speaker 1: Tom Landry when he was a player coach for the

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Speaker 1: Giants at a science background, and he used film study

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Speaker 1: and then tendencies and analytics to create the Umbrella defense

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Speaker 1: to stop Jim Brown. So that's really an integral part

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Speaker 1: of this sport, isn't It is understanding the data and

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Speaker 1: then how to apply it. It's just become more modernized, absolutely,

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Speaker 1: and I think it's just been so robust, right, Like

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Speaker 1: we get a lot of information and a lot of

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Speaker 1: different data sources UM that we have access to. UM

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Speaker 1: and some of the best data sources that we have

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Speaker 1: access to our our end users, the inputs that they

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Speaker 1: put into our systems and processes. UM, and it's really

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Speaker 1: just kind of aggregating that and positioning in a way

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Speaker 1: that can help people. Giant season tickets are on sale

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Speaker 1: now for the season. In addition to ticket savings, membership

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Speaker 1: hundred bucks called NYG is a Giants dot com slash

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Speaker 1: tickets for more information. Talk about the role that your

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Speaker 1: department has as far as integrating it, as far as

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Speaker 1: the coaching staff is concerned, and possibly game day decision making. Yep.

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Speaker 1: Dave's has been very open minded and progressive in the

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Speaker 1: way he kind of treats us stuff, you know, some

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Speaker 1: of the early conversations he had in the building or

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Speaker 1: with myself and our group in the data analytics space

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Speaker 1: UM and UH and and I think our staff in

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Speaker 1: general is very open minded to it. UM. They've they've

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Speaker 1: come from backgrounds where this has been a key part

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Speaker 1: of their game preparation process. UM. So It will start

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Speaker 1: early in the week in terms of what kinds of

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Speaker 1: tendencies can we glean inside on and our upcoming opponents.

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Speaker 1: It will kind of factor through the week as our

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Speaker 1: coaches are finding things with their eyes and they're coaching

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Speaker 1: intuition UM, and it will be a part of the

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Speaker 1: game management process in terms of how do we leverage

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Speaker 1: that information to kind of put ourselves in the best

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Speaker 1: positions to win games on Sunday. And then there's always

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Speaker 1: the variables, right I mean that even analytics can't come

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Speaker 1: into touch with if a team, uh is good running

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Speaker 1: the ball in short yardage, but you're down to offensive

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Speaker 1: linemen in the game and it the field is a mess.

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Speaker 1: Those are kind of things that you take into account,

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Speaker 1: right Yeah. I think the best end users and analytics

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Speaker 1: tend to be the people that can take all those

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Speaker 1: factors that go into what we call a model UM

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Speaker 1: and take that output, understand what what things factored in

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Speaker 1: to it, and be able to move on the fly

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Speaker 1: and understand how that changes as the game goes on.

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Speaker 1: For the layman that are watching and that aren't they

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Speaker 1: hear the word analytics, Can you give us an example

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Speaker 1: of some of the things that you will put together

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Speaker 1: during the course of a week for instance, that will

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Speaker 1: be used as far as game planning and then in

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Speaker 1: game decisions. Yeah, I mean a lot of it factors

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Speaker 1: around what a coach is gonna end up doing. So

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Speaker 1: just run past breakdowns on a number of different situations. So, um,

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Speaker 1: you know, we work closely with our coaching staff to

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Speaker 1: understand kind of how they slice and dice the call sheet, UM,

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Speaker 1: and and and try to put uh the information in

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Speaker 1: a way that's easy for them to interpret, easy for

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Speaker 1: them to react to on what to expect that an

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Speaker 1: opposing offense and opposing defense is going to do. And

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Speaker 1: then when you when you take that information, UM, I

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Speaker 1: would assume that it really is extremely valuable when you're

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Speaker 1: doing self scout, especially on the fly. So whereas back

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Speaker 1: in the day before there was as much resources, you

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Speaker 1: kind of had to wait for your bye week and

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Speaker 1: you try to self scout on the fly, but you

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Speaker 1: really needed to take a deep breath. Now your department

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Speaker 1: facilitates that on a weekly basis. Correct every week, you know,

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Speaker 1: we're kind of keeping a pulse on what what's the

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Speaker 1: opponent going to find about us? If we have a

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Speaker 1: tendency where is it and how can we get ahead

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Speaker 1: of that or use it to our advantage? Um, depending

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Speaker 1: on what those makes the show. Talk about the innovation

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Speaker 1: part of your title and what that means to a

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Speaker 1: football fan. Yeah, I think keeping a pulse on all

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Speaker 1: the latest and greatest technologies and ways to use data

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Speaker 1: as as it applies to football, keeping a pulse on

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Speaker 1: that and finding ways to adopt those practices from other sports,

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Speaker 1: other industries, um. And making sure that we're putting ourselves

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Speaker 1: in the best position to win, and that as we

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Speaker 1: understand that things are ready for Hey, this might be

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Speaker 1: interesting for a coach to look at on a regular

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Speaker 1: basis or a scout to look at on a regular basis.

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Speaker 1: That we're trying to be the liaison to introduce those

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Speaker 1: things into our processes. How much is Germaine from other

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Speaker 1: sports that use analytics to what you do and what

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Speaker 1: you try to incorporate. I think it's quite a bit

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Speaker 1: of fun. A part of the off season processes is

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Speaker 1: working with our counterparts across other other leagues and other

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Speaker 1: sports and just trying to understand like what have they done, like,

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Speaker 1: where have they failed? Where have they done really well?

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Speaker 1: And trying to say like Hey, that's a starting point

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Speaker 1: for us. Like if they spent a lot of time

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Speaker 1: on something that didn't reap a lot of benefits, and

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Speaker 1: maybe that's something we shouldn't spend a lot of time on.

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Speaker 1: Or conversely, like if they've had a lot of success

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Speaker 1: doing something that maybe there's something applicable in our environment

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Speaker 1: that we can take that and pull it in. When

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Speaker 1: you're when you're putting your team together, first of all,

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Speaker 1: explaining to the audience what your team looks like as

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Speaker 1: far as the amount of people and what a day

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Speaker 1: to day operation is. Like, let's start with off season

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Speaker 1: day to day operation. Offseason day to day operation, UM

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Speaker 1: is pretty variant. It kind of depends on you know,

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Speaker 1: some people are dedicated to scouting, some people are dedicated

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Speaker 1: to coaching, some people UM kind of falling between. But UM,

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Speaker 1: it's really putting our best foot forward to kind of

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Speaker 1: prepare the bigger initiatives that we have going on to

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Speaker 1: bigger research projects that have like a longer term milestone plan,

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Speaker 1: UM and and and and making sure that we're making

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Speaker 1: progress on those things so that when the time comes

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Speaker 1: to use that as a data point in a decision,

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Speaker 1: that it's ready to go. Um and that that that

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Speaker 1: people can look at those things. Don't miss your chance

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Speaker 1: individual games called n y is a Giants dot com

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Speaker 1: slash suites for more information. So what's your schedule like

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Speaker 1: and sort of an average work day training camp starts,

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Speaker 1: we're getting closer to the regular season. What's the grind

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Speaker 1: like as far as basic stuff that the audience can understand? Yeah,

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Speaker 1: I mean it's a lot of it, just rolling our

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Speaker 1: sleeves up and with a new coaching staff, especially just

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Speaker 1: understand ending like the vantage point that they're looking at

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Speaker 1: opponents in and just trying to understand are there are

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Speaker 1: ways that we can make something simpler for them, automated process,

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Speaker 1: get access to information to them quicker. And then as

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Speaker 1: we do those things, we get to observe a lot

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Speaker 1: of the ways they're integrating data already. Uh that allows

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Speaker 1: us also to make suggestions in terms of, you know,

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Speaker 1: what data do we have that can help them prepare

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Speaker 1: for those games. But a lot of it, especially for

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Speaker 1: the first three weeks. The first three opponents that we

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Speaker 1: have is really trying to do a breakdown of what

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Speaker 1: were the tendencies that they exposed in the one season,

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Speaker 1: Which ones of those are fair for us to expect

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Speaker 1: to carry over in the two season from a personnel standpoint,

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Speaker 1: in a statistical tendency standpoint, you know, kind of help

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Speaker 1: incorporate that into their process. How do you, um, how

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Speaker 1: do you change on the fly as the season is

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Speaker 1: going on and you realize, okay, here are certain things.

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Speaker 1: How do you make those adjustments on the fly to

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Speaker 1: stay best informed? Yeah, I think like a lot of

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Speaker 1: it just from a lead stand point, there's some continuity

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Speaker 1: in the way things happen, so we just try to

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Speaker 1: get our best understanding based on what's happened historically. And

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Speaker 1: so if you can kind of understand, like how has

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Speaker 1: that changed play calling generally historically, then you can make

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Speaker 1: better decisions about how changes are going to occur in

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Speaker 1: effect this season in order to get your job done.

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Speaker 1: How many people do you have with you working on

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Speaker 1: your team directly related to the data processes? We have

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Speaker 1: eight eight people on staff? Eight people on staff, So

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Speaker 1: are you almost like the head coach as far as

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Speaker 1: having your meeting with your staff and saying, because someone

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Speaker 1: may come up with an idea, someone might be out

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Speaker 1: dinner they heard something talking with somebody, kind of take

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Speaker 1: it and vet it just like a coach would with

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Speaker 1: a play idea. Yeah, there's definitely like a filter mechanism there.

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Speaker 1: But we've got a lot of really talented people in

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Speaker 1: our group that I'm very proud of the way they've

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Speaker 1: kind of grown and blossomed as a staff members and

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Speaker 1: and and and a lot of the things they handle.

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Speaker 1: They do a great job communicating. But but a lot

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Speaker 1: of times they have full autonomy to be working directly

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Speaker 1: with our coaches and our scouts and our staff um

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Speaker 1: trying to answer the key questions that they have and

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Speaker 1: be an immediate resource that those people can go to

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Speaker 1: and and lean on and leverage. All Right, Obviously, you're

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Speaker 1: part of a team and you're part of an organization,

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Speaker 1: and every Sunday your goal is to win a game.

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Speaker 1: But everybody has their own satisfaction points, whether it's the

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Speaker 1: O C making the right call of the d C

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Speaker 1: at the right moment that won a game, of player

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Speaker 1: makes a play for your department. Is there a moment

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Speaker 1: sometimes in a game where you just and maybe it's

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Speaker 1: something that decides the game or helps decide the game,

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Speaker 1: where you're just like, we nailed this, they used it,

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Speaker 1: and way to go. Team. Yeah, that's I mean, I

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Speaker 1: think the important thing you said there is team And

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Speaker 1: I think we view this as a team effort. And

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Speaker 1: all the pieces, whether they get used on Sunday or not,

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Speaker 1: all the pieces that we're filtering to the surface throughout

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Speaker 1: the game preparation week, I think are a part of

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Speaker 1: the puzzle. And I think that's a special part about

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Speaker 1: Sunday is it's a cumultive effort from a number of

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Speaker 1: different angles to to put our best product for uh,

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Speaker 1: for for the fans, for for the Giants, and and

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Speaker 1: and hopefully win a game. Um that sometimes there's those

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Speaker 1: individual moments where it came to service, but sometimes it's

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Speaker 1: just as effectively something that didn't happen that that data

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Speaker 1: was able to support as well. So, UM, there's winds

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Speaker 1: on both sides of it. UM. Certainly more fun when

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Speaker 1: it's like helps that for down decision or something like that.

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Speaker 1: But UM, but at the end of the day, we

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Speaker 1: do viewed as a team effort. UH, what winner lose?

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Speaker 1: The final question um, can you talk about sort of

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Speaker 1: the influence that Joe Shane has had on you in

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Speaker 1: his brief time here as he's reshaping what the New

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Speaker 1: York Giants look like. Yeah, Joe has been a great

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Speaker 1: leader in his first couple of months here. Has been

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Speaker 1: a lot of fun to learn and uh, he was

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Speaker 1: kind of at the forefront of a data and technology

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Speaker 1: revolution down in Miami and Buffalo alike. So, um, I

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Speaker 1: know what those groups started with and and and how

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Speaker 1: they evolved and that you know, the their well respected

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Speaker 1: counterparts around the NFL as a whole, and he was

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Speaker 1: integral and making sure that that grew. So you know,

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Speaker 1: he came in immediately with a number of great ideas,

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Speaker 1: um and and and has given us a lot of

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Speaker 1: autonomy to help kind of drive the initiatives that we're

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Speaker 1: working on. So it's been a lot of fun and

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Speaker 1: I know will continue to grow with that. We appreciate

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Speaker 1: you sharing the experience with the Giants fans out there,

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Speaker 1: and thank you so much and enjoy the season. I

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Speaker 1: know it's gonna be a lot of fun this year. Likewise, Bob,

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Speaker 1: thanks so much for having me. Folks, thanks for joining

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Speaker 1: us for this edition of the Giants Huddle podcast presented

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Speaker 1: by Fordham