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Speaker 1: Coach, the energy out there felt different. What changed for

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Speaker 1: the team today?

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Speaker 2: It was the new game day scratchers from the California

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Speaker 2: Lottery players everything. Those games sent the team's energy through

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Speaker 2: the roof.

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Speaker 1: Are you saying it was the off field play that

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Speaker 1: made the difference on the field.

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Speaker 2: Hey, little play makes your day, and today it made

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Speaker 2: the game. That's all for now, coach, one more question.

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Speaker 3: Play the new Los Angeles Chargers, San Francisco forty nine

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Speaker 3: ers and Los Angeles Rams scratchers from the California Lottery.

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Speaker 3: A little play can make your day. Peace made responsibily.

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Speaker 3: It must be eighteen years or older to purchase late

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Speaker 3: or claim.

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Speaker 4: Most people get rich from a liquidation event, multiple liquidation events,

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Speaker 4: and then it's what you do with that money to

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Speaker 4: create more liquidation events. That's from my experience of the

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Speaker 4: super rich people I met over the years, or the billionaires,

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Speaker 4: they just they've been able to hit liquidation events many,

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Speaker 4: many times. So if you collect the money, now, what

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Speaker 4: would you do with it? Then across twenty years, only

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Speaker 4: the person that's doing that deal can answer it.

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Speaker 5: You know.

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Speaker 4: It's easy to say, oh yeah, like generational wealth you

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Speaker 4: can hand out over. But if you're taking a hundred

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Speaker 4: million and you know what you're gonna do with it,

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Speaker 4: Perhaps perhaps with some other opportunities that you know you're

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Speaker 4: looking at that could create more for you. Then I

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Speaker 4: would take the d.

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Speaker 6: My graduates from my school being forced back drop b drop, Mike.

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Speaker 7: Drop back drop drop.

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Speaker 8: All right, guys, welcome e y l We are live

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Speaker 8: from the UK, United Kingdom. London's amazing vie. We just

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Speaker 8: came off of our legendary networking.

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Speaker 5: That's an understanding. Shaddy Man.

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Speaker 7: Was around the corner five blocks long.

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Speaker 5: Much love in the UK, two thousand people. Man.

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Speaker 8: Shout out to everybody that came out last night, tape shout.

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Speaker 8: We're in the tape house right now. So this is

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Speaker 8: actually a full circus moment because the one of the

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Speaker 8: first people that I actually connected with online in the

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Speaker 8: UK is my man Jack Jones, so legendary DJ, would.

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Speaker 9: You say d M and techno No it's not house

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Speaker 9: house house yeah, house house so so.

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Speaker 8: Big following, big influence out here. And he actually hit

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Speaker 8: me up probably like three years ago, early early, and

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Speaker 8: we connected. You know, I had a few questions about

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Speaker 8: you know, some business stuff, and we spoke on the

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Speaker 8: phone and you know, just kind of been following his journey.

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Speaker 5: He's been following our journey.

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Speaker 8: So when we was coming here, we connected and actually

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Speaker 8: met in person for the first time a few days ago,

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Speaker 8: and just good vibes, like we want to shoot some

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Speaker 8: content out here, would be interested in doing an interview,

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Speaker 8: and he's like yeah, So you know, it just makes

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Speaker 8: sense because, like I said, from a music standpoint, killing

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Speaker 8: the game, but also from a business standpoint, you know,

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Speaker 8: has a label being in the game for a long time,

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Speaker 8: travels the world d Jay and has a residency.

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Speaker 5: We'll get there, We'll get we'll get there, and we'll

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Speaker 5: get there.

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Speaker 8: Yeah yeah, yes, and one of the most luxurious places

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Speaker 8: in the world. We'll talk about that. But a real

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Speaker 8: superstar in the game. So first and foremost, thank you

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Speaker 8: for joining us.

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Speaker 5: Appreciate it.

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Speaker 4: My absolute pleasure, man, Thanks for having me on.

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Speaker 5: No problem. No problem will be a legendary situation.

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Speaker 4: Legendary. I mean, you guys are tearing it out. Were

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Speaker 4: at tape last night and you guys are it's like

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Speaker 4: the big m season in town, the Q, the qqlock

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Speaker 4: very serious. I was like, Wow, i'might have to put

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Speaker 4: on a show with these guys. To the DJ sing you.

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Speaker 5: Stay on stage for two minutes, no sound.

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Speaker 4: I like it, man, doing good things. Man, I appreciate it.

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Speaker 4: And I actually one of the reasons why I've reached

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Speaker 4: out to Rashard all those years ago was because of

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Speaker 4: the content, Like, you know, I think it's a really

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Speaker 4: important message and there's not a lot of information presented

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Speaker 4: in this way. And how you guys did it so

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Speaker 4: relatable but with that entertainment behind it as well, it's sick.

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Speaker 5: I appreciate it. Thank you, brother.

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Speaker 8: So let's get into this car. So all right, so

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Speaker 8: obviously you know well known DJ now, but where did

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Speaker 8: it start? Like, how do you actually get your start

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Speaker 8: to scale? Because a lot of times I feel like,

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Speaker 8: especially people in the music business DJs, it's hard for

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Speaker 8: them to really scale. Like they might start off doing

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Speaker 8: parties or working with, you know, artists, but they never

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Speaker 8: actually take it to the next level. Very few people

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Speaker 8: actually be able to be successful to have a career,

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Speaker 8: have a career like you have.

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Speaker 5: So how was you able to scale it?

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Speaker 4: I mean, I wouldn't. My main job title, I would

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Speaker 4: say is like a producer songwriter who DJs like? Because

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Speaker 4: that's the bit that I relishes the creating aspect of

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Speaker 4: it and my journey to now you know, people see

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Speaker 4: you know, we took about like the residencies and people

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Speaker 4: see the successful aspects of it. Like today right now,

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Speaker 4: I think I sold something like I don't know, like

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Speaker 4: forty five million records across my career now, but I

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Speaker 4: feel like that's a bit before that, the route wasn't

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Speaker 4: always clear, you know what I mean, Like I didn't

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Speaker 4: grow up on dance music. Like my entrance to music

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Speaker 4: was why my stepdad, who was Nigerian, which is why

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Speaker 4: I relate so much to black culture because he was

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Speaker 4: in my life since I was eight years old, and

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Speaker 4: it was confusing, like do you know what I'm saying?

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Speaker 4: Because I'm Chinese and Turkish but growing up with a

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Speaker 4: Nigerian dad and my diet musically was fella.

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Speaker 5: You know.

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Speaker 4: My first tape he gave me was KRS one and

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Speaker 4: the Criss Cross. That's what I was, dude, Like I was,

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Speaker 4: I would have been like ten years old in the

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Speaker 4: primary school. Do you know about primary school? Like the

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Speaker 4: first school, like I remember just got magging the mac

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Speaker 4: right so like and then it was big R and

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Speaker 4: B influences, dance hall, So initially I wanted to just

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Speaker 4: be uh. I was very academic, like I was good

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Speaker 4: in school, like for those if you know about GCSS,

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Speaker 4: like I was a straight aid student, had interviews to

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Speaker 4: Oxford and all that kind of stuff. But I pursued

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Speaker 4: music because that was what was on offer, you know,

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Speaker 4: like we would grabbing my environment. You know. It was

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Speaker 4: just that classic story, you know, I mean, didn't have

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Speaker 4: much and you just wanted to get wealthy because that's

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Speaker 4: you feel like, that's how you can buy your way out,

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Speaker 4: Like you can buy your self esteem that way, you

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Speaker 4: can buy your identity that way. So like it was

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Speaker 4: either that finance. So I was reading all the stop

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Speaker 4: books early, but I didn't have no money to put

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Speaker 4: into it. I remember reading rich that poor Dad at

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Speaker 4: like fifty and I didn't. I was like, okay, cool,

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Speaker 4: this is all good, but I need funds, right. So

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Speaker 4: music is where you saw the successful people, you know

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Speaker 4: what I'm saying, Like at the time, it was the

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Speaker 4: American rappers. And then I just wanted to do that

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Speaker 4: and so I just chased it and it was like

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Speaker 4: every door was closing, you know. My parents, I got

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Speaker 4: booted out of the house for it. You know, like

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Speaker 4: it was very turbulent at home. So you know, I

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Speaker 4: started off literally in a shed that was where I

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Speaker 4: was living at the time, with a little mouse running

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Speaker 4: across the I called him Ben after the Michael Jackson

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Speaker 4: song named it. You have to get to be comfortable

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Speaker 4: with the mouse. Literally, it was just sprinting across the room,

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Speaker 4: you know, And that's kind of that was the hustle,

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Speaker 4: and it's never left. Like I was playing guitar for

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Speaker 4: other artists and I was in a band. I was

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Speaker 4: signed to Atlantic for a few years, and I wrote

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Speaker 4: a lot of songs, produced a lot of music, and

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Speaker 4: then I just started Jack Jones maybe about seven years ago,

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Speaker 4: and the rest is history.

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Speaker 10: So it's interesting because you said that I obviously feel

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Speaker 10: a cool ta was what you were listening to care

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Speaker 10: Riss One, But even like k Arrest wasn't I mean,

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Speaker 10: we grew up. I grew up on that, but it

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Speaker 10: wasn't like that's the guy as far as like a financial.

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Speaker 5: Dream to be. So who was it. Who was the

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Speaker 5: American artist that you said, that's who I need to be.

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Speaker 5: They have the world. He's the person or she's the

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Speaker 5: person that we need to emulate.

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Speaker 4: It was the era of the Neptunes. If I'm being

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Speaker 4: honest with you, Pharrell and that jay Z run that

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Speaker 4: whole time, Like that's why you know we talk about watches.

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Speaker 4: I've got the gold Presidential. It's the least valuable Rolex

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Speaker 4: out there in terms of investment, Like everyone's getting the

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Speaker 4: sports watches and stuff like. But this is what jay

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Speaker 4: Z was wearing at that time, and it was just

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Speaker 4: they were like father figures at the time, you know

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Speaker 4: what I'm saying, because you cup to these guys. Jay

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Speaker 4: Z would talk about financial literacy at that time in

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Speaker 4: his music, you know, and then for real, I just

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Speaker 4: like the fashion and the club and then just the

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Speaker 4: way he was able to just create music that was

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Speaker 4: so memorable at the time. That was who I followed, Like, so,

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Speaker 4: I don't know that I always stay close to that mentally,

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Speaker 4: and I guess the modern sense of that was Kanye,

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Speaker 4: Now do you know what I mean?

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Speaker 5: Yeah? For sure.

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Speaker 8: So you said you started producing, Did you start DJing first?

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Speaker 5: Or producing songwriting first?

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Speaker 4: Producing songwriters?

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Speaker 5: So first, So what point did you transition to start DJing?

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Speaker 4: That was around the SoundCloud revolution, So like at the

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Speaker 4: time SoundCloud was just going crazy in like twenty twelve,

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Speaker 4: and I remember I've been dropped by Atlantic. I was

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Speaker 4: in a band, and it's what kind of makes me

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Speaker 4: believe that. Oh, sometimes when you're kind of on the

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Speaker 4: come up, you never know all all those experiences you had,

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Speaker 4: how they're going to influence what your actual destination is

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Speaker 4: going to be. So, you know, I started off making

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Speaker 4: hip hop and R and B, but there wasn't real

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Speaker 4: a real scene for that over here at the time.

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Speaker 4: Obviously you've got Drill now where there's a huge black

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Speaker 4: music scene over here, but before about ten years ago,

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Speaker 4: you had to make hot records to sell out as

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Speaker 4: a black artist over here. So they all go to America,

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Speaker 4: do you. I mean there was a lot of British

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Speaker 4: producers that were going there, like h Money. In the States.

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Speaker 4: You did like some Arian and Grande records and stuff

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Speaker 4: like that. Alex the Kid as well, But so you

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Speaker 4: just had to do other stuff. So I remember I

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Speaker 4: was signed to Atlantic for a few years. I wrote

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Speaker 4: a lot of songs with some of the best songwriters

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Speaker 4: around the world, and that really just hold my craft.

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Speaker 4: And then when we got dropped, I had like my

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Speaker 4: last five thousand in the account, still trying to act

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Speaker 4: like a big guy, but literally I was just trying

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Speaker 4: to figure it out. And then SoundCloud you had like

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Speaker 4: the trap kind of EDM cross over happening. I was like, okay,

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Speaker 4: Like I was trying to write song to other people,

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Speaker 4: but I didn't enjoy the idea that I could put

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Speaker 4: all this heart and soul into something musically and then

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Speaker 4: the artists will just hold it forever and you don't

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Speaker 4: know what's going to happen to it and you're not

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Speaker 4: in control of that process. The only way that I

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Speaker 4: could do that was to be my own person, and

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Speaker 4: that was where DJing come into it. Like it's it's

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Speaker 4: something that isn't relying on what I look like. I

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Speaker 4: don't have to like it's a bit more timeless that

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Speaker 4: I have less of an expiry date. I just need

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Speaker 4: to make music and I could control all of it

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Speaker 4: and I can perform in this way. And that's where

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Speaker 4: that decision came. It was I was literally just sitting

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Speaker 4: in a dining room thinking, yeah, I might do this

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Speaker 4: DJing thing, and then it started.

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Speaker 5: Yeah, so that was I remember the soundtoud era.

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Speaker 10: Twenty thirteen, but twenty fourteen, yeahs like a life changing

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Speaker 10: year for you.

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Speaker 5: So the duke do my I Got you goes to

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Speaker 5: number one? Yeah? Big song? Yeah. I actually was listening

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Speaker 5: to a pretty good song.

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Speaker 4: Do you like it? Do you recognize the sample? I don't.

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Speaker 4: It's Whitney Houston My Love is Your Love? Beautiful song?

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Speaker 5: That a classic.

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Speaker 10: How was that process because now obviously you were trying

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Speaker 10: to figure things out, right, you dropped from Atlantic and

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Speaker 10: now you've got a number one, so like, where are

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Speaker 10: we at mentally now?

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Speaker 4: It's like I could probably only answer this now looking back,

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Speaker 4: because at the time, my desire to just be something

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Speaker 4: was so strong, like that's all I cared about, Like

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Speaker 4: I would wake up every day and just think about

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Speaker 4: how could I prove everyone wrong? That was I had

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Speaker 4: the biggest chip on my shoulder, Like, you know, I've

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Speaker 4: been dropped, I think, And I know a lot of

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Speaker 4: people can relate to this, Like when it's not going well,

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Speaker 4: you become a bit of a loner. So what I'm

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Speaker 4: saying you perhaps not talking to your family as much.

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Speaker 4: You're kind of, yeah, just a bit of a hermit.

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Speaker 4: I don't know if you ever heard that. I remember

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Speaker 4: when that song kicked off, it was just like, oh

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Speaker 4: my god, like I mean something, and it came about

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Speaker 4: in the most surreal way, like I made the song

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Speaker 4: the morning of my birthday. And actually it's an interesting

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Speaker 4: idea in this because I never grew up listening to

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Speaker 4: house music, and I got into it via Jete Theamont.

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Speaker 4: I was working for him as a musician and he

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Speaker 4: was playing me a lot of underground records and I

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Speaker 4: was like, okay, cool. I didn't get it, but I

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Speaker 4: thought but because I came from an outside the perspective

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Speaker 4: applying it to house music, it came with a new vibe.

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Speaker 4: And that was the first second ever house record that

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Speaker 4: ever made was I Got You Just One Morning, And

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Speaker 4: it ended up being a number one Grammy nominated, brit nominated.

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Speaker 4: We never won the Grammy, which I'm pretty pissed about it.

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Speaker 4: I deserved it, no, no, I feel and then and

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Speaker 4: I remember just at the time like man like I

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Speaker 4: mean something, but it wasn't. It still wasn't perfect because

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Speaker 4: it was it was associated with Duke, so it was

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Speaker 4: more his record, and I remember at the time, you know,

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Speaker 4: there was confusion over who I was, so it was

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Speaker 4: still I started to see a bit of money, but

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Speaker 4: it was still like like super early, so I still

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Speaker 4: felt like bottom of the barrel a little bit.

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Speaker 5: Did you write and produce the record? I did?

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Speaker 4: Yeah, yeah, Like there's a big talk about ghost production

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Speaker 4: in dance music and stuff like that, Like you know,

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Speaker 4: I wrote that record, but you know, and then Juke

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Speaker 4: put his vibe on it as well. But you know,

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Speaker 4: I definitely it was my track, like for sure.

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Speaker 8: So at what point do you transition to the business

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Speaker 8: actually get the label?

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Speaker 4: So that's more like I mean the journey up till

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Speaker 4: now to do. I only started the label, which is

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Speaker 4: called Woo Good in the last year. And that's more

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Speaker 4: so because now over here just had so much experience

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Speaker 4: and had some amount of success that I feel like

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Speaker 4: I can offer platform to up and coming artists, like

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Speaker 4: you know, the want at the time if people didn't

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Speaker 4: believe in me, if I didn't get put in the

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Speaker 4: rooms with certain people or taking interest in my life,

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Speaker 4: like I know, you guys are talking Big Nasty over here,

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Speaker 4: Like I was making records of Big Nasty when I

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Speaker 4: was sixteen seventeen, you know, getting in those kind of rooms.

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Speaker 4: I was working music soul child like when I was

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Speaker 4: twenty two, or like just taking those chances, do you know,

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Speaker 4: what I'm saying and the kind of I want to

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Speaker 4: try to offer that back to artists over here. So

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Speaker 4: I did the JV with Polydor a Universal, and I

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Speaker 4: just feel like I can create an environment where artists

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Speaker 4: can come in and do their thing, and I kind

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Speaker 4: of understand how to make that a good experience for them,

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Speaker 4: you know what I mean?

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Speaker 8: So, how do you feel about like the music scene

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Speaker 8: here as opposed to over in America, like specifically like

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Speaker 8: artists going independent, owning their masters, talking about the publishing.

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Speaker 8: Is it the same type of vibe but people are

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Speaker 8: talking about that here or is it more just like.

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Speaker 4: Yeah, we got it over here, Like I still think

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Speaker 4: you want the thing about music, My favorite bit about

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Speaker 4: it is I feel like every artist is like a

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Speaker 4: little entrepreneur, especially now, do you know what I'm saying,

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Speaker 4: You have the best of the best, Like they're figuring

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Speaker 4: out how to engage their fans. They're having to figure

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Speaker 4: out how to make something that a banger, like you know,

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Speaker 4: the big the artists that are consistently putting out big

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Speaker 4: records like remember like the fifty cent era or like

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Speaker 4: there's just you get people like that now, Like we've

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Speaker 4: got artists over here on Central Seed, Like he's making

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Speaker 4: records that are relevant to his to his audience, but

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Speaker 4: they're big every time. And there's an art phoneto that, like,

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Speaker 4: you have to know how to translate your creativity in

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Speaker 4: a way that people are just gonna go your audience

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Speaker 4: are gonna go crazy for it. And I've done that

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Speaker 4: for myself as well. So I feel like the with

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Speaker 4: that comes all these ancillary incomes, like and now's my

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Speaker 4: vib decided to become an artist because you get the

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Speaker 4: brand deals, you can work on building your catalog, you

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Speaker 4: get obviously, you get your show money, and you can

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Speaker 4: tour and that all allows you to build this big pot.

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Speaker 10: You know what I'm saying. And what's up y'all? Are

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358
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Speaker 4: Overhead. There is a tussle between being independent and people

359
00:19:02,000 --> 00:19:05,760
Speaker 4: fly it like a flag, and there's pros and cons

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Speaker 4: to it. If I'm being honest with you, I personally

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Speaker 4: wouldn't go independent me because I rely on collaborations. So

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Speaker 4: like the best scenario for someone like me, which I

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Speaker 4: know Marsh I read about Marsh Mellow doing, which I

364
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Speaker 4: think is super cool, is where you be your own person,

365
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Speaker 4: but you do deals with different labels depending on who

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Speaker 4: you're working with on the label. So if the label,

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Speaker 4: because say like you want to do a song with

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Speaker 4: Ed Sheeron, Ed Sheeron will have he signed to Atlantic

369
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Speaker 4: or Warner, They're more likely to allow you to do

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Speaker 4: the song with him if they owe more of the record.

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Speaker 4: So if you're a free agent, you could do those deals.

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Speaker 4: So that's something that I'm kind of interested in. And

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Speaker 4: then in terms of the catalog, like the every song

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Speaker 4: is like a little company. So if you're you know you,

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Speaker 4: when you write a song with someone and say you're

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Speaker 4: fifty f you've got fifty percent of that song. So

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Speaker 4: if it goes and gets played around the world, that's

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Speaker 4: earning in your sleep, anywhere, it gets played on the radio,

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Speaker 4: anytime it gets streamed, you're owning. And that all builds

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Speaker 4: up and then I know you've seen in the news

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Speaker 4: recently like artists selling their catalog. That's kind of like

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Speaker 4: the big liquidation event that you could work towards. After

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Speaker 4: you've earned all, after you kind of build up all

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Speaker 4: this catalog and your money over the years, you can

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Speaker 4: sell it. And I just think that's a fantastic opportunity.

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Speaker 4: And then you can put that into other things. So

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Speaker 4: people should be writing their own stuff, perfecting their songwriting craft,

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Speaker 4: and then in terms of earning their masters, like like

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Speaker 4: favorite stories, like prints like and those kind of things,

390
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Speaker 4: and their companies that I know Troy Carter has a

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Speaker 4: company where they artists are able to own their own

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Speaker 4: masters and stuff like that, so he starts got one

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Speaker 4: as well. It's tricky that well, because the machine you

394
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Speaker 4: need to get that going, you have to be really

395
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Speaker 4: on point. Because the majors exist for a reason is

396
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Speaker 4: because just the monopoly that they have on all the institutions.

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Speaker 4: Like if you if you plug in like Drake's still

398
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Speaker 4: on a major, like you just increase your profit share

399
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Speaker 4: with them, but let them do all the work, you

400
00:21:17,720 --> 00:21:19,400
Speaker 4: know what I'm saying, Because you just plug into their

401
00:21:19,440 --> 00:21:24,159
Speaker 4: system and there's an army of people that are built

402
00:21:24,240 --> 00:21:28,320
Speaker 4: to exploit your record when it's successful, whereas if you're independent,

403
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Speaker 4: the bit that it's like being I would compare it

404
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Speaker 4: to being like, you know, like how everyone glamorizes being

405
00:21:34,960 --> 00:21:38,040
Speaker 4: in the trap house right by it's gutta Like, being

406
00:21:38,080 --> 00:21:41,119
Speaker 4: independent's tricky because you have to pay for everything, and

407
00:21:41,160 --> 00:21:42,879
Speaker 4: you have to build the teams and you got to

408
00:21:42,960 --> 00:21:47,720
Speaker 4: run that like, whereas being on a major you can

409
00:21:47,800 --> 00:21:50,479
Speaker 4: just plug in and it's there, and then if you

410
00:21:50,480 --> 00:21:52,840
Speaker 4: build a team around it, it just amplifies it, you

411
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Speaker 4: know what I'm saying. So I've hired a lot of

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Speaker 4: my own people to take over certain of the roles

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Speaker 4: that the labels do, but just more from a creative

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Speaker 4: V perspective.

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Speaker 5: I mean, so this is.

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Speaker 10: The part, because you mentioned it, I want to about

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Speaker 10: the power of collaboration because it didn't always start like that.

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Speaker 5: Well, you had some artists that were known and then

419
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Speaker 5: you gots some really big artists Charlie X Yeah yeah, Sweetie,

420
00:22:13,960 --> 00:22:16,560
Speaker 5: yeah yeah yeah me. How did that come about?

421
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Speaker 10: Was that one of those situations where you're like, all right,

422
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Speaker 10: I might work with this label because they have that artist.

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Speaker 5: It's gonna be easy for me to collaborate. Has that

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Speaker 5: been the process the entire time?

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Speaker 4: I mean sweet the Sweete collab, like she that was

426
00:22:27,680 --> 00:22:31,600
Speaker 4: the easiest money she ever in her life. She's just

427
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Speaker 4: collecting bands for like dropping. I think on that record

428
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Speaker 4: she did an eight bar like sweet E's business model

429
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Speaker 4: is how much did she charged for her I mean

430
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Speaker 4: the number she she tried for that, I don't even

431
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Speaker 4: it's like upper just below six figures.

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Speaker 5: So like.

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Speaker 4: For eight bars. She's a g like and it popped

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Speaker 4: on the record. It's sounded great. So like the the

435
00:22:58,800 --> 00:23:01,480
Speaker 4: kind of it works in different ways, so like you

436
00:23:01,520 --> 00:23:05,399
Speaker 4: can reach out by the record label or like you

437
00:23:05,480 --> 00:23:07,160
Speaker 4: might be able to just meet them and then you

438
00:23:07,280 --> 00:23:09,440
Speaker 4: kind of get in the studio together and it's kind

439
00:23:09,440 --> 00:23:12,960
Speaker 4: of based on what you've done before, whether they like

440
00:23:13,000 --> 00:23:15,879
Speaker 4: your vibe. It's, you know, it's quite organic like that.

441
00:23:15,960 --> 00:23:17,840
Speaker 4: You know what I'm saying. My ideal scenarios to kind

442
00:23:17,840 --> 00:23:20,280
Speaker 4: of write the song with the person in the studio

443
00:23:20,960 --> 00:23:22,840
Speaker 4: because you kind of get that personality out on the

444
00:23:22,840 --> 00:23:23,879
Speaker 4: record and get their film.

445
00:23:24,240 --> 00:23:25,320
Speaker 5: So let me ask you this.

446
00:23:25,359 --> 00:23:29,040
Speaker 8: As far as you spoke about artists selling their catalog,

447
00:23:29,200 --> 00:23:31,200
Speaker 8: we saw it happened with Lil Wayne. Think he sold

448
00:23:31,200 --> 00:23:33,440
Speaker 8: of like one hundred million dollars something like that. John

449
00:23:33,520 --> 00:23:36,639
Speaker 8: Legend recently Soldiers catalog. I actually posted it on our

450
00:23:36,640 --> 00:23:38,240
Speaker 8: page and a lot of you know, a lot of

451
00:23:38,280 --> 00:23:41,000
Speaker 8: people thought it was a bad idea, like, well, you're

452
00:23:41,000 --> 00:23:43,720
Speaker 8: giving away your generational wealth. That's money that's going to

453
00:23:43,800 --> 00:23:45,520
Speaker 8: last forever. But like you said, it is a way

454
00:23:45,560 --> 00:23:51,800
Speaker 8: to have an infusion of capital, So you think that

455
00:23:51,800 --> 00:23:54,080
Speaker 8: that is potentially a good idea. Why do you think

456
00:23:54,080 --> 00:23:56,000
Speaker 8: that that's a good idea? Can you expand on that

457
00:23:56,040 --> 00:23:58,400
Speaker 8: for people that might not fully understand why that could

458
00:23:58,400 --> 00:24:00,680
Speaker 8: be a good idea. How they looking at it is

459
00:24:00,720 --> 00:24:03,280
Speaker 8: like you work so hard to build this up and

460
00:24:03,320 --> 00:24:06,639
Speaker 8: you just you're selling it, but you're missing money on

461
00:24:06,680 --> 00:24:07,159
Speaker 8: the back end.

462
00:24:07,520 --> 00:24:10,560
Speaker 4: Yeah, it depends where you're at in your life. The

463
00:24:10,600 --> 00:24:13,560
Speaker 4: thing about being a musician is you're not always hot,

464
00:24:14,280 --> 00:24:18,480
Speaker 4: and your priorities might change, so you might not want

465
00:24:18,520 --> 00:24:21,399
Speaker 4: to go as hard on creating. You're in a different space,

466
00:24:21,480 --> 00:24:23,400
Speaker 4: you might have other interests, you know what I'm saying.

467
00:24:23,520 --> 00:24:27,840
Speaker 4: So there's various reasons why people do stuff. Me personally,

468
00:24:27,960 --> 00:24:30,639
Speaker 4: is if you're gonna take I think even when what

469
00:24:30,640 --> 00:24:34,840
Speaker 4: we were talking about before, well, like that was also

470
00:24:34,840 --> 00:24:38,080
Speaker 4: a liquidation event I was looking at, and I feel

471
00:24:38,119 --> 00:24:42,399
Speaker 4: like the main thing most people get rich from a

472
00:24:42,440 --> 00:24:47,520
Speaker 4: liquidation event, multiple liquidation events, and then it's what you

473
00:24:47,560 --> 00:24:50,320
Speaker 4: do with that money to create more liquidation events. That's

474
00:24:50,480 --> 00:24:52,760
Speaker 4: from my experience of the super rich people I met

475
00:24:52,800 --> 00:24:55,919
Speaker 4: over the years, or the billionaires, they just they've been

476
00:24:55,960 --> 00:24:58,560
Speaker 4: able to hit liquidation events many many times. It's not

477
00:24:58,720 --> 00:25:03,080
Speaker 4: like they have some sort of rolling income. But the

478
00:25:03,119 --> 00:25:08,280
Speaker 4: big lifts in lifestyle is a liquidation event, right, And

479
00:25:08,280 --> 00:25:10,960
Speaker 4: that's what you're looking at to me is opportunity costs.

480
00:25:11,000 --> 00:25:11,160
Speaker 5: Right.

481
00:25:11,200 --> 00:25:13,679
Speaker 4: So if you collect the money, now, what would you

482
00:25:13,720 --> 00:25:17,960
Speaker 4: do with it then across twenty years? And that's the

483
00:25:18,040 --> 00:25:21,479
Speaker 4: question you gotta ask yourself, like and only the person

484
00:25:21,640 --> 00:25:23,600
Speaker 4: that's doing that deal can answer it. You know, it's

485
00:25:23,640 --> 00:25:26,040
Speaker 4: easy to say, oh yeah, like generational wealth, you could

486
00:25:26,080 --> 00:25:28,439
Speaker 4: hand that over. But if you're taking one hundred million

487
00:25:29,119 --> 00:25:31,360
Speaker 4: and you know what you're gonna do with it, and

488
00:25:31,520 --> 00:25:34,879
Speaker 4: you know what, perhaps perhaps there's some other opportunities that

489
00:25:34,920 --> 00:25:37,000
Speaker 4: you know you're looking at that could create more for you,

490
00:25:38,200 --> 00:25:39,520
Speaker 4: then I would take to do the deal.

491
00:25:39,600 --> 00:25:42,199
Speaker 8: You bring up a good point, because I know what

492
00:25:42,200 --> 00:25:45,200
Speaker 8: they thought about it like that, But yeah, most most

493
00:25:45,200 --> 00:25:48,080
Speaker 8: people they sell, they build their companies sell it. Yeah,

494
00:25:48,200 --> 00:25:51,400
Speaker 8: that's like Elon musk As he sold his first company

495
00:25:51,520 --> 00:25:55,440
Speaker 8: then flipped it to SpaceX and Tesla, right, and that's

496
00:25:55,520 --> 00:25:58,560
Speaker 8: happened with a lot of different people, and nobody really

497
00:25:58,640 --> 00:25:59,760
Speaker 8: questions that.

498
00:26:00,000 --> 00:26:00,600
Speaker 5: Pretty normal.

499
00:26:00,720 --> 00:26:03,199
Speaker 8: Like it's like you wouldn't questioning a business owner if

500
00:26:03,240 --> 00:26:05,920
Speaker 8: they sold their company for one hundred million dollars after

501
00:26:05,960 --> 00:26:08,560
Speaker 8: they built it up, right, this is it so an

502
00:26:08,720 --> 00:26:11,280
Speaker 8: artist And it's kind of similar.

503
00:26:11,440 --> 00:26:13,720
Speaker 5: Right, you built up a catalog and you're.

504
00:26:13,600 --> 00:26:15,960
Speaker 8: Selling it for one hundred that'shit exit one hundred and

505
00:26:15,960 --> 00:26:18,240
Speaker 8: two hundred and fifty whatever. And now, like you said,

506
00:26:18,280 --> 00:26:21,720
Speaker 8: you use that money to maybe start another business or

507
00:26:21,840 --> 00:26:24,120
Speaker 8: to you know, expand, And it's like, yeah, you could

508
00:26:24,160 --> 00:26:27,959
Speaker 8: potentially get It's a calculated decision, right, It's like, Okay,

509
00:26:28,320 --> 00:26:32,760
Speaker 8: one hundred million today or one hundred and forty million

510
00:26:32,800 --> 00:26:34,200
Speaker 8: over the course of fifty years.

511
00:26:34,280 --> 00:26:38,840
Speaker 11: Yeah, what's going to be more for exactly as you

512
00:26:38,880 --> 00:26:40,400
Speaker 11: were saying it, because I never even thought of them

513
00:26:40,400 --> 00:26:42,880
Speaker 11: as liquidation events, but you said Jay, So I'm thinking

514
00:26:42,880 --> 00:26:45,040
Speaker 11: about Jay, I'm thinking about the Rockaway deal.

515
00:26:45,560 --> 00:26:46,600
Speaker 5: I'm thinking about what.

516
00:26:46,600 --> 00:26:48,560
Speaker 10: He just deal with these spades I'm thinking about what

517
00:26:48,600 --> 00:26:51,280
Speaker 10: he did with title All these were liquid large liquidation

518
00:26:51,359 --> 00:26:53,560
Speaker 10: events on top of the catalog of music.

519
00:26:54,359 --> 00:26:56,400
Speaker 5: But is so, like you said, the catalog.

520
00:26:56,480 --> 00:26:59,320
Speaker 10: So I'm interested in knowing, like, is there a formula

521
00:26:59,560 --> 00:27:01,560
Speaker 10: of how these songs I need to have? How many

522
00:27:02,080 --> 00:27:04,560
Speaker 10: big records I need to have before I can consider that?

523
00:27:04,800 --> 00:27:06,520
Speaker 5: Right? Do you have a formula for it?

524
00:27:06,680 --> 00:27:10,960
Speaker 4: A little bit like my favorite thing about having experience

525
00:27:11,000 --> 00:27:14,359
Speaker 4: with building money now and seeing that journey, like where

526
00:27:14,680 --> 00:27:17,320
Speaker 4: no one's handed it to you, is you if you

527
00:27:17,520 --> 00:27:20,240
Speaker 4: able to reflect on it, you can you can literally

528
00:27:20,280 --> 00:27:21,879
Speaker 4: do a step by step to how you're going to

529
00:27:21,960 --> 00:27:25,760
Speaker 4: get to a certain number. So say like your objective

530
00:27:25,840 --> 00:27:27,399
Speaker 4: is to get one hundred grand by the end of

531
00:27:27,480 --> 00:27:28,280
Speaker 4: the year, right.

532
00:27:28,400 --> 00:27:28,760
Speaker 5: You can.

533
00:27:28,960 --> 00:27:31,520
Speaker 4: If you've got something in place you can work, you

534
00:27:31,560 --> 00:27:34,600
Speaker 4: can figure out the steps to build value. So let's

535
00:27:34,600 --> 00:27:38,600
Speaker 4: take my world. I know how much my catalog is

536
00:27:38,600 --> 00:27:44,240
Speaker 4: worth now, and on average, the the catalog sales from

537
00:27:44,280 --> 00:27:47,399
Speaker 4: my experience are about a ten times multiplier on your yearly.

538
00:27:47,800 --> 00:27:49,720
Speaker 4: So if your royalty for the year is a million

539
00:27:50,000 --> 00:27:53,840
Speaker 4: dollars million pounds to buy your for a company who's

540
00:27:53,880 --> 00:27:57,600
Speaker 4: interested to buy your catalog will offer you ten million

541
00:27:57,680 --> 00:28:01,240
Speaker 4: to perpetuity. It's not nothing. Sneeze at what I'm saying.

542
00:28:01,920 --> 00:28:03,760
Speaker 4: And I know a lot of my friends have done

543
00:28:03,800 --> 00:28:06,359
Speaker 4: those type of deals and then they just start again,

544
00:28:06,600 --> 00:28:08,560
Speaker 4: you know what I'm saying, because they're still working, they're

545
00:28:08,600 --> 00:28:11,720
Speaker 4: still active. Obviously it was posted, right, so everything up

546
00:28:11,800 --> 00:28:13,879
Speaker 4: until this date stops, and then you can go off

547
00:28:13,920 --> 00:28:14,720
Speaker 4: and write some more.

548
00:28:14,600 --> 00:28:16,440
Speaker 7: And you can you can still get paid for performing.

549
00:28:16,840 --> 00:28:21,119
Speaker 4: Oh, it's just your just your songwriting catalog, right, so

550
00:28:21,760 --> 00:28:26,800
Speaker 4: the you can and it's not like you know, I

551
00:28:26,840 --> 00:28:29,520
Speaker 4: mean before over here they had something called entrepreneurs Relief,

552
00:28:29,560 --> 00:28:33,040
Speaker 4: which is like the crazy one where basically you could sell,

553
00:28:35,760 --> 00:28:38,040
Speaker 4: you could have a liquidation event like that, and then

554
00:28:38,120 --> 00:28:40,040
Speaker 4: you could you only get taxed ten percent on the

555
00:28:40,080 --> 00:28:42,720
Speaker 4: whole thing up to ten mil. So like they still

556
00:28:42,720 --> 00:28:44,920
Speaker 4: have that now they got rid of it. It's I

557
00:28:44,960 --> 00:28:46,120
Speaker 4: think it's capped at a mill.

558
00:28:46,200 --> 00:28:48,600
Speaker 7: Now explain that a little bit.

559
00:28:49,000 --> 00:28:54,240
Speaker 4: So the idea is if you have if you sell

560
00:28:54,280 --> 00:28:56,640
Speaker 4: your business, so you could package up your catalog sale

561
00:28:56,640 --> 00:29:00,000
Speaker 4: with some form of sale. Yeah, and especially if you're

562
00:29:00,040 --> 00:29:02,520
Speaker 4: running it as a separate company. So say like you've

563
00:29:02,520 --> 00:29:05,400
Speaker 4: got your touring businesses under I don't know, Jack Joe's

564
00:29:05,440 --> 00:29:07,520
Speaker 4: touring and then you've got your songwriting. It's under Jack

565
00:29:07,600 --> 00:29:11,800
Speaker 4: Jones songs. You sell Jack Jones songs. It's essentially a merge, right,

566
00:29:12,720 --> 00:29:15,640
Speaker 4: So yeah, you sell, it's not yours anymore. So it's

567
00:29:15,640 --> 00:29:18,920
Speaker 4: considering a cease of trading. And the government used to

568
00:29:18,920 --> 00:29:21,360
Speaker 4: have a scheme called entrepreneurs Relief that if you sell

569
00:29:22,080 --> 00:29:24,600
Speaker 4: you only get tax ten percent, but you can't trade

570
00:29:25,120 --> 00:29:28,720
Speaker 4: for two years to show that you've stopped working. But

571
00:29:28,800 --> 00:29:30,880
Speaker 4: if you depending on your age, Like, that's cool, do

572
00:29:30,880 --> 00:29:32,600
Speaker 4: you know what I'm saying? So, but that's gone now

573
00:29:34,400 --> 00:29:37,720
Speaker 4: that was like, get they're not they're not showing love

574
00:29:37,800 --> 00:29:40,400
Speaker 4: to those kinds of things, if I'm being honest with you.

575
00:29:40,800 --> 00:29:44,640
Speaker 4: But the like, so, it's a ten time multiplier. So

576
00:29:44,680 --> 00:29:47,760
Speaker 4: if you're earning a million a year from your royalty,

577
00:29:48,000 --> 00:29:50,560
Speaker 4: you're getting ten mil and et cetera. So the way

578
00:29:50,600 --> 00:29:54,440
Speaker 4: I work, I call it a pipeline. And you have

579
00:29:54,520 --> 00:29:57,280
Speaker 4: your target and you have your stretch target. So let's

580
00:29:57,280 --> 00:30:01,520
Speaker 4: say I have one hit a year. Yeah, and I

581
00:30:01,600 --> 00:30:04,120
Speaker 4: know on average I'm getting thirty to forty, thirty to

582
00:30:04,120 --> 00:30:07,600
Speaker 4: fifty percent of a publishing show on those records. If

583
00:30:07,640 --> 00:30:10,800
Speaker 4: I want to increase my bottom line for that sale,

584
00:30:11,200 --> 00:30:14,760
Speaker 4: I need to increase that quantity of records and either

585
00:30:14,840 --> 00:30:18,040
Speaker 4: maintain that success or grow it, you know what I'm saying.

586
00:30:18,080 --> 00:30:21,000
Speaker 4: So I then get down to like, this is the

587
00:30:21,040 --> 00:30:24,840
Speaker 4: problem solving that perhaps some creatives don't want to think about.

588
00:30:25,200 --> 00:30:29,440
Speaker 4: But I think all the best artists that we've seen

589
00:30:30,160 --> 00:30:34,200
Speaker 4: take over the Nicki Minaj's, the Kanyes or you know,

590
00:30:34,520 --> 00:30:36,680
Speaker 4: jay Z's, they think about these things and they solve

591
00:30:36,760 --> 00:30:38,040
Speaker 4: these problems, you know what I'm saying.

592
00:30:38,160 --> 00:30:39,320
Speaker 5: So like the.

593
00:30:41,520 --> 00:30:43,360
Speaker 4: You know, you can say, Okay, how am I going

594
00:30:43,440 --> 00:30:44,400
Speaker 4: to increase my songs?

595
00:30:44,400 --> 00:30:44,480
Speaker 5: Do?

596
00:30:44,520 --> 00:30:45,600
Speaker 4: I work with more people?

597
00:30:45,720 --> 00:30:45,760
Speaker 5: Do?

598
00:30:45,960 --> 00:30:48,080
Speaker 4: But that's going to dilute me slightly. Like how do

599
00:30:48,160 --> 00:30:50,920
Speaker 4: I create that? How do I get the relationships to

600
00:30:50,960 --> 00:30:52,760
Speaker 4: create that kind of factory effect? You know what I'm

601
00:30:52,800 --> 00:30:57,360
Speaker 4: saying that just to have more chances of having hits

602
00:30:57,480 --> 00:31:00,720
Speaker 4: like and you save some of my stre target now

603
00:31:00,840 --> 00:31:03,840
Speaker 4: is like, Okay, if I can get five records out

604
00:31:03,880 --> 00:31:07,400
Speaker 4: a year of a fairly consistent success, that's going to

605
00:31:07,440 --> 00:31:09,800
Speaker 4: add to my bottom line. And I know that my

606
00:31:09,880 --> 00:31:11,800
Speaker 4: multiplier is going to grow. So I told you about

607
00:31:11,840 --> 00:31:13,440
Speaker 4: my magic number the other day. I was like, I

608
00:31:13,440 --> 00:31:15,800
Speaker 4: want to get to this. That's how I can build it.

609
00:31:15,800 --> 00:31:18,320
Speaker 4: It's literally just stuck in you know what I'm saying,

610
00:31:18,400 --> 00:31:21,280
Speaker 4: Like uh, And I love that aspect of it because

611
00:31:22,000 --> 00:31:27,120
Speaker 4: it's like it's less of a kind of a pipe dream,

612
00:31:27,600 --> 00:31:29,000
Speaker 4: you know. You're like, oh, I just need to hit

613
00:31:29,040 --> 00:31:30,880
Speaker 4: a ridge, you know what I mean, I just need

614
00:31:30,920 --> 00:31:33,840
Speaker 4: to hit like something lucky needs to happen or No.

615
00:31:33,960 --> 00:31:35,640
Speaker 4: I can literally just tell you the steps that I'm

616
00:31:35,640 --> 00:31:37,280
Speaker 4: going to take and I just need to build it,

617
00:31:37,840 --> 00:31:38,160
Speaker 4: I mean.

618
00:31:38,280 --> 00:31:41,200
Speaker 10: And it's different from like a traditional artist where they're like,

619
00:31:41,680 --> 00:31:43,760
Speaker 10: I got to put out this album, this album has

620
00:31:43,800 --> 00:31:45,840
Speaker 10: to break and we have to have a big record

621
00:31:45,880 --> 00:31:48,880
Speaker 10: on it. Your focus is let me just get five,

622
00:31:48,920 --> 00:31:51,360
Speaker 10: maybe three or four songs a year a year.

623
00:31:52,080 --> 00:31:54,040
Speaker 5: Totally different, like concept.

624
00:31:53,760 --> 00:31:57,120
Speaker 4: Totally obviously you can. One of my favorite phrases is

625
00:31:57,400 --> 00:32:00,000
Speaker 4: the many ways to skin a cat. Yeah, it's probably

626
00:32:00,040 --> 00:32:03,520
Speaker 4: a good phrase to me. Sorry, it's an old phrase.

627
00:32:03,520 --> 00:32:04,800
Speaker 4: I don't even where it come from, but it's one

628
00:32:04,840 --> 00:32:07,520
Speaker 4: of my friends that says it. But it just obviously

629
00:32:07,680 --> 00:32:10,360
Speaker 4: means like there are loads of roots to get to

630
00:32:10,440 --> 00:32:13,440
Speaker 4: places and you have to work with what you've got, right.

631
00:32:13,840 --> 00:32:16,640
Speaker 4: So in the dance community, no one wants an album

632
00:32:16,680 --> 00:32:19,520
Speaker 4: for you, bro, unless you're darf Bunk or something like that.

633
00:32:20,160 --> 00:32:24,280
Speaker 4: So and in dance as well, like you're fading if

634
00:32:24,320 --> 00:32:26,760
Speaker 4: you aren't dropping like which I feel like Raps be

635
00:32:26,840 --> 00:32:28,480
Speaker 4: coming a bit like that, Like you have to just

636
00:32:28,560 --> 00:32:32,600
Speaker 4: keep dropping projects and then there's some spaces reserved for

637
00:32:32,680 --> 00:32:35,479
Speaker 4: the Kendricks of this world that can drop a project

638
00:32:35,480 --> 00:32:38,160
Speaker 4: every three years and everyone rushes to go and listen

639
00:32:38,200 --> 00:32:41,800
Speaker 4: to it. But that's what he's working with is you

640
00:32:41,840 --> 00:32:45,040
Speaker 4: can only do you know what I'm saying. So for me,

641
00:32:45,280 --> 00:32:47,360
Speaker 4: the best way is to just keep dropping songs. But

642
00:32:47,480 --> 00:32:49,440
Speaker 4: if you're more of an album artist and you're able

643
00:32:49,440 --> 00:32:52,640
Speaker 4: to captivate your audience like that, then that'll be fine too.

644
00:32:53,160 --> 00:32:54,720
Speaker 4: You just got to work with what you've got, you

645
00:32:54,760 --> 00:32:55,320
Speaker 4: know what I'm saying.

646
00:32:55,400 --> 00:32:58,080
Speaker 8: So you're the first person, actually I actually ever heard

647
00:32:58,120 --> 00:33:00,960
Speaker 8: about this. You're speaking about it like in VC terms,

648
00:33:01,360 --> 00:33:03,240
Speaker 8: and you're speaking of like a startup company where it

649
00:33:03,320 --> 00:33:05,360
Speaker 8: was like a ten times multiplier.

650
00:33:05,560 --> 00:33:07,720
Speaker 5: Yeah, Erners, what's up?

651
00:33:07,800 --> 00:33:10,840
Speaker 10: You ever walk into a small business and everything just works,

652
00:33:11,200 --> 00:33:14,520
Speaker 10: like the checkout is fast, the receipts are digital, tipping

653
00:33:14,760 --> 00:33:17,200
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654
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656
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657
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658
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659
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660
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662
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664
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665
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666
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673
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674
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681
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682
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Speaker 1: Coach, the energy out there felt different. What changed for

683
00:35:00,520 --> 00:35:01,120
Speaker 1: the team today?

684
00:35:01,239 --> 00:35:03,400
Speaker 2: It was the new game Day Scratchers from the California

685
00:35:03,440 --> 00:35:06,799
Speaker 2: Lottery players everything. Those games sent the team's energy through

686
00:35:06,800 --> 00:35:07,160
Speaker 2: the roof.

687
00:35:07,239 --> 00:35:09,200
Speaker 1: Are you saying it was the off field play that

688
00:35:09,280 --> 00:35:10,400
Speaker 1: made the difference on the field.

689
00:35:10,480 --> 00:35:13,239
Speaker 2: Hey, little play makes your day, and today it made

690
00:35:13,239 --> 00:35:16,400
Speaker 2: the game. That's all for now, Coach. One more question.

691
00:35:16,320 --> 00:35:19,160
Speaker 3: Played the new Los Angeles Chargers, San Francisco forty nine

692
00:35:19,239 --> 00:35:22,280
Speaker 3: Ers and Los Angeles Ram Scratchers from the California Lottery.

693
00:35:22,400 --> 00:35:25,480
Speaker 3: A little play can make your day. Peace, pay responsibly.

694
00:35:25,520 --> 00:35:27,040
Speaker 3: It must be eighteen years or older to purchase plate

695
00:35:27,080 --> 00:35:27,640
Speaker 3: or claim.

696
00:35:29,239 --> 00:35:32,239
Speaker 7: An exis strategy a buyout liquidation.

697
00:35:33,760 --> 00:35:35,960
Speaker 8: It's interesting because, like I said, I've never heard any

698
00:35:36,560 --> 00:35:40,160
Speaker 8: I've never heard any musician talk about multiples. Only people

699
00:35:40,160 --> 00:35:43,719
Speaker 8: I heard talking about multiples is startup companies or in

700
00:35:43,760 --> 00:35:44,560
Speaker 8: the VC world.

701
00:35:44,680 --> 00:35:47,200
Speaker 5: Yeah, how did.

702
00:35:47,120 --> 00:35:49,960
Speaker 7: You start thinking about like music in that sense?

703
00:35:51,200 --> 00:35:57,400
Speaker 4: It started? My grandfather was a classic. He lived in

704
00:35:57,440 --> 00:36:02,759
Speaker 4: Malaysia and he was that class come millionaire next door

705
00:36:03,600 --> 00:36:06,200
Speaker 4: in Malaysian ring it so obviously when you bring that back,

706
00:36:06,239 --> 00:36:08,239
Speaker 4: but like you know, he had a job and he

707
00:36:08,360 --> 00:36:12,359
Speaker 4: saved and then he invested and then he built up

708
00:36:12,480 --> 00:36:13,759
Speaker 4: his retirement fund.

709
00:36:13,840 --> 00:36:14,040
Speaker 5: Right.

710
00:36:14,800 --> 00:36:18,440
Speaker 4: But that's what got me interested in financial literacy, what

711
00:36:18,440 --> 00:36:22,160
Speaker 4: I'm saying, And it was just always there. But I

712
00:36:22,160 --> 00:36:24,120
Speaker 4: never had the confidence, but I just always kept my

713
00:36:24,160 --> 00:36:26,200
Speaker 4: eye on the business world. And that's why always related

714
00:36:26,200 --> 00:36:28,960
Speaker 4: to artists like jay Z. They would do these deals

715
00:36:29,360 --> 00:36:31,840
Speaker 4: and that's when I start when I started to meet

716
00:36:31,960 --> 00:36:36,280
Speaker 4: other like minded people. And then the blessing about music

717
00:36:36,920 --> 00:36:40,200
Speaker 4: is you meet there's a fantasy around music, right, Like

718
00:36:40,360 --> 00:36:42,279
Speaker 4: the finance guys want to hang out with the music

719
00:36:42,320 --> 00:36:46,360
Speaker 4: dudes because with the fun ones, right that like do

720
00:36:46,400 --> 00:36:48,600
Speaker 4: you always get this right? You go, I'll talk to

721
00:36:48,640 --> 00:36:50,439
Speaker 4: someone who's running a hedge trying to go, oh it's

722
00:36:50,440 --> 00:36:53,480
Speaker 4: cool man, like you moving a lot of capital, like, oh,

723
00:36:53,520 --> 00:36:54,920
Speaker 4: you must be a bus he goes, yeah, but I'm

724
00:36:54,960 --> 00:36:57,359
Speaker 4: not as good as you like, you know, there's that thing, right,

725
00:36:58,080 --> 00:37:01,919
Speaker 4: And but the beauty of that is you meet these

726
00:37:01,920 --> 00:37:04,879
Speaker 4: individuals that teach you their way of thinking. And then

727
00:37:04,920 --> 00:37:06,640
Speaker 4: when I took a step back and actually you talk

728
00:37:06,680 --> 00:37:09,480
Speaker 4: about jay Z with the rock aware aspects of it

729
00:37:10,200 --> 00:37:13,680
Speaker 4: and like he's selling these mini these assets, and then

730
00:37:13,680 --> 00:37:17,399
Speaker 4: I've started thinking about in terms of business and being entrepreneurial.

731
00:37:17,400 --> 00:37:20,200
Speaker 4: It just started to click. And I think one of

732
00:37:20,280 --> 00:37:23,320
Speaker 4: the biggest responsibilities you have if you want to make money.

733
00:37:24,000 --> 00:37:26,440
Speaker 4: When you have money, you got to understand it. So

734
00:37:26,520 --> 00:37:29,120
Speaker 4: that was just all of that process of educating myself

735
00:37:29,200 --> 00:37:33,839
Speaker 4: and how to grow. And if I'm you know, if

736
00:37:33,840 --> 00:37:36,719
Speaker 4: you're going to learn about money, you got to learn

737
00:37:36,760 --> 00:37:39,239
Speaker 4: from the money men the money women out there rather

738
00:37:39,280 --> 00:37:42,600
Speaker 4: than the perhaps the other musicians. I'm saying that in

739
00:37:42,640 --> 00:37:44,799
Speaker 4: my opinion, like and then you apply it. So like

740
00:37:45,360 --> 00:37:48,240
Speaker 4: the other thing I think about is an asset, building

741
00:37:48,320 --> 00:37:51,640
Speaker 4: assets within what you do, and that's something I'm still

742
00:37:51,640 --> 00:37:54,360
Speaker 4: working on. Like so for example, the song if you

743
00:37:54,800 --> 00:38:00,359
Speaker 4: any startup, you build asset classes within your stuff up

744
00:38:00,400 --> 00:38:04,600
Speaker 4: outside of just like your revenue, right, people often focus

745
00:38:04,640 --> 00:38:06,760
Speaker 4: a lot on that. But if you can build asset classes.

746
00:38:06,840 --> 00:38:12,040
Speaker 4: What asset classes like patterns, databases of information like data,

747
00:38:14,200 --> 00:38:18,239
Speaker 4: you know, your brand name, your your merch like you.

748
00:38:18,200 --> 00:38:20,920
Speaker 7: Guys have it right, different businesses with different.

749
00:38:20,640 --> 00:38:23,560
Speaker 4: Businesses, and it all adds to your multiplier rather than

750
00:38:23,719 --> 00:38:28,480
Speaker 4: just your actual turnover and profit. Right, and that when

751
00:38:28,480 --> 00:38:30,919
Speaker 4: we think about jay Z, that's what he's doing. That's

752
00:38:30,920 --> 00:38:34,279
Speaker 4: what he did, Like he had Rockaway Rockefeller, he had

753
00:38:34,280 --> 00:38:38,759
Speaker 4: his own catalog, then he bought drinks like he understood

754
00:38:38,800 --> 00:38:41,640
Speaker 4: the idea. And French Montana feels a little bit like

755
00:38:41,680 --> 00:38:43,480
Speaker 4: that at times, like with some of what he does,

756
00:38:43,520 --> 00:38:44,440
Speaker 4: and I mean the other.

757
00:38:44,360 --> 00:38:47,560
Speaker 7: Person in comparison, it's.

758
00:38:47,400 --> 00:38:50,279
Speaker 4: Funny like he does not Yeah, shout out to the French.

759
00:38:50,360 --> 00:38:52,439
Speaker 4: I was reading an article about how he doesn't get

760
00:38:52,440 --> 00:38:57,200
Speaker 4: the love but he whatever it is about his music

761
00:38:57,239 --> 00:38:59,840
Speaker 4: worth your opinions on it is like he's working what he's.

762
00:38:59,640 --> 00:39:04,839
Speaker 8: Got and like he's making he's actually a legend and

763
00:39:05,239 --> 00:39:10,080
Speaker 8: he's done a lot with like a little if that

764
00:39:10,120 --> 00:39:12,080
Speaker 8: makes sense, Like you know, no disrespect, but he's not

765
00:39:12,120 --> 00:39:16,080
Speaker 8: obviously the most talented person, but he's like a cultural icon.

766
00:39:16,640 --> 00:39:20,000
Speaker 4: Yeah, and then he's making the Cookie Stretch, Like he's

767
00:39:20,560 --> 00:39:26,520
Speaker 4: using those relationships to learn and like figuring out how

768
00:39:26,640 --> 00:39:29,440
Speaker 4: to double his money, triple his money. Who can I

769
00:39:29,480 --> 00:39:31,839
Speaker 4: talk to like? You know, when I found the Troy

770
00:39:31,880 --> 00:39:36,279
Speaker 4: Carr interview, you guys did so enlightening because this is

771
00:39:36,360 --> 00:39:38,920
Speaker 4: this is a guy that was managing Lady Gargar took

772
00:39:38,920 --> 00:39:42,759
Speaker 4: her from zero to I think the third album you

773
00:39:42,800 --> 00:39:46,319
Speaker 4: know changed like and it was huge, right And I

774
00:39:46,400 --> 00:39:49,120
Speaker 4: love that story because even like the song I got

775
00:39:49,160 --> 00:39:51,359
Speaker 4: out right now at school, where did you go? Check

776
00:39:51,360 --> 00:39:51,600
Speaker 4: it out?

777
00:39:53,480 --> 00:39:53,680
Speaker 7: You know?

778
00:39:55,080 --> 00:39:59,880
Speaker 4: I had everyone apart from my manager, my family like

779
00:40:00,239 --> 00:40:02,719
Speaker 4: love the song. I had everyone telling me that what

780
00:40:02,760 --> 00:40:04,879
Speaker 4: you're doing we don't understand, don't do it. And now

781
00:40:04,880 --> 00:40:07,240
Speaker 4: it's becoming one of the biggest records in the country

782
00:40:07,280 --> 00:40:09,560
Speaker 4: right now. And that was I heard that was the

783
00:40:09,560 --> 00:40:12,960
Speaker 4: same for Gaga and then Troy carried on that journey

784
00:40:13,200 --> 00:40:15,440
Speaker 4: and now he's gone off to invest I know he

785
00:40:15,520 --> 00:40:18,359
Speaker 4: was in on Uber early. All of that that comes

786
00:40:18,360 --> 00:40:22,120
Speaker 4: from building those relationships, and that's I feel like probably

787
00:40:22,480 --> 00:40:24,399
Speaker 4: that's what I'm kind of looking at now. I'm like, yo,

788
00:40:24,640 --> 00:40:26,600
Speaker 4: how can I how can I expand?

789
00:40:26,960 --> 00:40:28,959
Speaker 5: I mean, yeah, so what was the.

790
00:40:28,840 --> 00:40:31,400
Speaker 8: Deal with you working with the label for your for

791
00:40:31,680 --> 00:40:33,919
Speaker 8: working with the so you're on interscope for your.

792
00:40:33,840 --> 00:40:36,400
Speaker 4: Label, No, I'm on a universal polydor.

793
00:40:36,560 --> 00:40:38,759
Speaker 8: So how is that As far as the negotiation and

794
00:40:39,120 --> 00:40:42,360
Speaker 8: actually working out that deal, as far as being a

795
00:40:42,440 --> 00:40:43,600
Speaker 8: label owner.

796
00:40:43,760 --> 00:40:49,680
Speaker 4: See, negotiation is so interesting because uh, I've now getting

797
00:40:50,080 --> 00:40:52,320
Speaker 4: I went through my first like M and A process

798
00:40:52,360 --> 00:40:53,959
Speaker 4: a few years ago, so I learned a few things

799
00:40:54,000 --> 00:41:03,120
Speaker 4: like that, and it's it's there with the acquisitions. Yeah,

800
00:41:03,920 --> 00:41:09,520
Speaker 4: And like, I find negotiations so interesting because there's such

801
00:41:09,719 --> 00:41:13,000
Speaker 4: you have to controlling your momentum and what you want

802
00:41:13,040 --> 00:41:14,480
Speaker 4: and where you want to end up and all that

803
00:41:14,520 --> 00:41:21,239
Speaker 4: kind of stuff. But with the label, for me, I'm

804
00:41:21,320 --> 00:41:25,160
Speaker 4: keeping up. I try to organize it in a way

805
00:41:25,200 --> 00:41:30,600
Speaker 4: where it's an environment where the deal isn't too long.

806
00:41:31,120 --> 00:41:32,919
Speaker 4: So if it's not the right place, we can leave.

807
00:41:33,239 --> 00:41:35,000
Speaker 4: We own the brand at the end, so we can

808
00:41:35,040 --> 00:41:38,239
Speaker 4: take it wherever we want. The length of time in

809
00:41:38,360 --> 00:41:43,919
Speaker 4: terms of what we're doing with the label, we get

810
00:41:43,920 --> 00:41:47,399
Speaker 4: the masters back after a certain period of time reverts back.

811
00:41:47,520 --> 00:41:48,720
Speaker 5: How long is it reverse?

812
00:41:49,120 --> 00:41:51,000
Speaker 4: I think I can't remember the exact number, but it's

813
00:41:51,080 --> 00:41:55,120
Speaker 4: kind of like your It's like an average terms, nothing exceptional.

814
00:41:55,360 --> 00:41:57,439
Speaker 4: The problem is we don't have the leverage at that point.

815
00:41:57,520 --> 00:42:01,120
Speaker 4: So sometimes this is a quote from Get you have

816
00:42:01,239 --> 00:42:03,279
Speaker 4: to eat shit at the beginning, and you probably never

817
00:42:03,320 --> 00:42:05,440
Speaker 4: stop eating shit, to be honest with you, Like everyone's

818
00:42:05,440 --> 00:42:07,360
Speaker 4: eating shit at some point, but you have to like

819
00:42:07,640 --> 00:42:09,879
Speaker 4: until you're at a certain point. You can then start

820
00:42:09,920 --> 00:42:13,520
Speaker 4: to combine. They'll have like the power to get your

821
00:42:13,560 --> 00:42:14,840
Speaker 4: master's back super early.

822
00:42:15,239 --> 00:42:17,600
Speaker 10: Can you explain that that process, because we've seen that

823
00:42:17,680 --> 00:42:19,839
Speaker 10: and we've heard it, like there's a thirty year term

824
00:42:19,880 --> 00:42:20,520
Speaker 10: and it comes back.

825
00:42:20,600 --> 00:42:21,080
Speaker 5: Yeah.

826
00:42:21,160 --> 00:42:23,040
Speaker 10: I think some of the ours even had a perpetuity,

827
00:42:23,200 --> 00:42:24,160
Speaker 10: so they never really.

828
00:42:23,960 --> 00:42:25,719
Speaker 4: Get it, never get it back. Yeah, you explain what

829
00:42:25,760 --> 00:42:29,760
Speaker 4: that process is like? So you have nowadays with streaming,

830
00:42:29,880 --> 00:42:32,200
Speaker 4: it's kind of you're going back into some form of

831
00:42:32,440 --> 00:42:38,120
Speaker 4: golden era for music ownership. Yeah, because people can listen

832
00:42:38,120 --> 00:42:41,400
Speaker 4: to your song to perpetuity, so you know, it's not

833
00:42:41,440 --> 00:42:43,400
Speaker 4: like before where it's a one time sale of a

834
00:42:43,440 --> 00:42:45,000
Speaker 4: CD and then you've got to figure out what else

835
00:42:45,000 --> 00:42:47,640
Speaker 4: you're selling to your customer. Your people can go and

836
00:42:47,680 --> 00:42:50,520
Speaker 4: listen to records billions of times, Like we look at

837
00:42:50,719 --> 00:42:52,600
Speaker 4: ensuring on the weekend, you know what I mean, Like

838
00:42:52,680 --> 00:42:55,399
Speaker 4: the numbers are on one platform, you're hitting like three

839
00:42:55,440 --> 00:42:58,360
Speaker 4: almost three billion streams. Like that's a lot of money.

840
00:42:58,360 --> 00:43:00,759
Speaker 4: And even if you just do the simple math he's made,

841
00:43:00,880 --> 00:43:03,799
Speaker 4: is that company a lot of money? Right, So for

842
00:43:03,840 --> 00:43:06,040
Speaker 4: a label, it's within their interest to own the master

843
00:43:06,160 --> 00:43:09,959
Speaker 4: to perpetuity. It's a huge asset class it is all

844
00:43:10,000 --> 00:43:13,760
Speaker 4: they care about. Like I've seen emails from the lawyers

845
00:43:14,520 --> 00:43:16,279
Speaker 4: and obviously the view about being a labels. I can

846
00:43:16,320 --> 00:43:18,520
Speaker 4: see how they work, Like on the I'm dealing with

847
00:43:18,520 --> 00:43:21,520
Speaker 4: the legal team as a partner from the major, so

848
00:43:21,560 --> 00:43:24,000
Speaker 4: I can see how it works. And what they can

849
00:43:24,239 --> 00:43:27,120
Speaker 4: mostly considered about is perpetuity, Like I want the masters

850
00:43:27,120 --> 00:43:31,239
Speaker 4: to perpetuity, and if you you need the way the

851
00:43:31,280 --> 00:43:33,759
Speaker 4: other ways that can work is just reducing that term

852
00:43:33,840 --> 00:43:37,680
Speaker 4: so like ten years, fifteen years, thirty years, et cetera.

853
00:43:37,920 --> 00:43:40,439
Speaker 4: And they often have a sunset clause so you get

854
00:43:40,520 --> 00:43:42,120
Speaker 4: a part of it back, but then there's a little

855
00:43:42,120 --> 00:43:46,319
Speaker 4: bit extra as well. The way you get around that

856
00:43:46,960 --> 00:43:48,440
Speaker 4: is you need to figure out what's going to give

857
00:43:48,440 --> 00:43:50,480
Speaker 4: you leverage. So if you've got a fan base going

858
00:43:50,480 --> 00:43:54,880
Speaker 4: into your deal, if you've got some success already, so

859
00:43:55,040 --> 00:43:57,600
Speaker 4: all the label are doing are amplifying you, you can

860
00:43:57,640 --> 00:44:00,640
Speaker 4: then negotiate pretty hard, like you've got no you are,

861
00:44:00,680 --> 00:44:04,080
Speaker 4: like it's easy sometimes like to throw headlines out. It's like, yeah,

862
00:44:04,920 --> 00:44:06,680
Speaker 4: you don't want to do that deal, but if that's

863
00:44:06,719 --> 00:44:08,680
Speaker 4: the deal that you need to get on and that's

864
00:44:08,719 --> 00:44:11,399
Speaker 4: what you're working with, then play that card and then

865
00:44:11,520 --> 00:44:14,359
Speaker 4: just keep it as short as possible and you're you know,

866
00:44:15,239 --> 00:44:18,160
Speaker 4: as a creative, you've got many seasons in you, so

867
00:44:18,320 --> 00:44:19,760
Speaker 4: just trusting that. Do you know what I'm saying?

868
00:44:19,880 --> 00:44:22,520
Speaker 5: Or you hope any what's the sunset clause?

869
00:44:23,040 --> 00:44:26,759
Speaker 4: So sunset clause is this these periods where once you're

870
00:44:26,800 --> 00:44:30,520
Speaker 4: out of term, how long they keep keep the masters.

871
00:44:30,640 --> 00:44:33,160
Speaker 4: It's called sunset. Yeah, you have that in publishing deals

872
00:44:33,160 --> 00:44:33,560
Speaker 4: as well.

873
00:44:33,880 --> 00:44:34,359
Speaker 5: So like.

874
00:44:36,640 --> 00:44:38,400
Speaker 4: A lot of people don't talk about publishing deals, but

875
00:44:38,440 --> 00:44:41,160
Speaker 4: like publishing deals are what we're talking about selling your catalog, right,

876
00:44:41,200 --> 00:44:44,800
Speaker 4: so they give you a check to own your catalog

877
00:44:45,160 --> 00:44:47,839
Speaker 4: or a portion of your catalog for a period of time,

878
00:44:47,840 --> 00:44:50,120
Speaker 4: and then you have a sunset afterwards and what you

879
00:44:50,200 --> 00:44:51,279
Speaker 4: write in that time as well.

880
00:44:51,440 --> 00:44:54,200
Speaker 10: You're in a unique position, right because you are an artist.

881
00:44:54,840 --> 00:44:57,799
Speaker 10: Now you run the label. So now are you are

882
00:44:57,800 --> 00:45:00,960
Speaker 10: you educating the artists or are you saying like, hey,

883
00:45:01,040 --> 00:45:02,920
Speaker 10: I'm there's still a business here. We still want to

884
00:45:02,920 --> 00:45:05,040
Speaker 10: have these masters for thirty years. Are you saying like, hey,

885
00:45:05,800 --> 00:45:06,640
Speaker 10: this is what you can do.

886
00:45:06,680 --> 00:45:08,239
Speaker 5: Are you? Are you the person that's doing that?

887
00:45:08,640 --> 00:45:11,800
Speaker 4: Yeah? Essentially, like I try to take on a mental

888
00:45:11,840 --> 00:45:13,640
Speaker 4: ship role with a lot of the artists because I

889
00:45:13,640 --> 00:45:15,799
Speaker 4: think it's so important, Like I've got mentors now to

890
00:45:15,840 --> 00:45:19,120
Speaker 4: this day, like people in tech. Do you know what

891
00:45:19,160 --> 00:45:22,920
Speaker 4: I'm saying? And it's interesting to hear how they describe

892
00:45:22,960 --> 00:45:26,040
Speaker 4: my business because that, you know, you can make connections

893
00:45:26,120 --> 00:45:28,280
Speaker 4: and then come up with new ideas. So I treat

894
00:45:28,320 --> 00:45:30,439
Speaker 4: my artists the same way. You know, we have conversations

895
00:45:30,480 --> 00:45:33,880
Speaker 4: and the negotiations. You know, their managers are talking to

896
00:45:33,920 --> 00:45:36,400
Speaker 4: our lawyers and all that kind of stuff. But I

897
00:45:36,440 --> 00:45:39,040
Speaker 4: do also break it down, like you know, even when

898
00:45:39,040 --> 00:45:42,280
Speaker 4: an artist comes in asking for big advance, like that's

899
00:45:42,320 --> 00:45:45,799
Speaker 4: probably not a good idea because that's going to make

900
00:45:45,880 --> 00:45:50,200
Speaker 4: me cautious because then I'm worried about I'm worried about

901
00:45:50,200 --> 00:45:51,680
Speaker 4: what you're putting out because if it don't make me

902
00:45:52,320 --> 00:45:54,440
Speaker 4: what I need to make on it, you might never

903
00:45:54,480 --> 00:45:56,840
Speaker 4: get out the gate because I don't want to commit

904
00:45:57,360 --> 00:45:59,759
Speaker 4: these are it's better to do a deal that's like

905
00:45:59,800 --> 00:46:02,319
Speaker 4: a nice easy deal where you know what it's like,

906
00:46:02,440 --> 00:46:04,120
Speaker 4: you pay a lot of money for something you need

907
00:46:04,160 --> 00:46:07,080
Speaker 4: it to go, so then that fucks the creativity up.

908
00:46:07,280 --> 00:46:10,720
Speaker 4: Whereas if I don't, I feel invested enough where Okay,

909
00:46:10,719 --> 00:46:13,120
Speaker 4: I've paid a decent amount of money for this song,

910
00:46:14,040 --> 00:46:16,600
Speaker 4: but I'm also happy to let it see what happens.

911
00:46:16,719 --> 00:46:18,640
Speaker 4: You know what I'm saying, Then I'm giving you freedom

912
00:46:18,840 --> 00:46:20,960
Speaker 4: to do it, to be who you are. And that's

913
00:46:20,960 --> 00:46:23,279
Speaker 4: the type of conversations that I have because I've just

914
00:46:23,320 --> 00:46:26,799
Speaker 4: been through those experiences, like I've done the deals where

915
00:46:26,800 --> 00:46:28,720
Speaker 4: it's like we need to go for as much fucking

916
00:46:28,760 --> 00:46:31,719
Speaker 4: money as possible. I need to get paid from this deal,

917
00:46:32,160 --> 00:46:35,040
Speaker 4: and then everyone's scared to do anything because they put

918
00:46:35,040 --> 00:46:37,399
Speaker 4: too much money on the line, so they they walter

919
00:46:37,480 --> 00:46:40,160
Speaker 4: down the r And that's there's a there's an interest.

920
00:46:40,280 --> 00:46:43,480
Speaker 4: I'm sure someone's done it McKinsey, or someone has done

921
00:46:43,560 --> 00:46:46,719
Speaker 4: some curve between like the influence on capital and art

922
00:46:47,040 --> 00:46:50,000
Speaker 4: and where that becomes counterproductive, do you know what I'm saying? Like,

923
00:46:50,480 --> 00:46:53,840
Speaker 4: because majors are essentially just vcs themselves, they're just jumping

924
00:46:53,880 --> 00:46:56,360
Speaker 4: on like something that they think is lit. Do you

925
00:46:56,400 --> 00:46:59,040
Speaker 4: know what I'm saying? And they throw their resources in it?

926
00:46:59,120 --> 00:47:00,799
Speaker 4: Do you know what I mean? So like it that

927
00:47:00,840 --> 00:47:03,600
Speaker 4: I have those conversations and some people don't get it,

928
00:47:03,880 --> 00:47:06,879
Speaker 4: some people aren't willing to hear it. But I think

929
00:47:06,920 --> 00:47:09,200
Speaker 4: you just perhaps they're not who I want to work with,

930
00:47:09,320 --> 00:47:11,160
Speaker 4: you know what I'm saying, like, and we'll kind of

931
00:47:11,200 --> 00:47:11,759
Speaker 4: take that time.

932
00:47:12,000 --> 00:47:13,799
Speaker 5: I mean, So to.

933
00:47:13,840 --> 00:47:18,040
Speaker 8: Sell your carelog back to selling catalog thing, I guess

934
00:47:18,040 --> 00:47:19,920
Speaker 8: you would have to you have to own your masters

935
00:47:19,960 --> 00:47:21,640
Speaker 8: to even sell your catalog, right, or do you have

936
00:47:21,640 --> 00:47:24,000
Speaker 8: to own your publishing, like to even be able in

937
00:47:24,000 --> 00:47:27,239
Speaker 8: a position to actually even sell your catalog, you have

938
00:47:27,320 --> 00:47:28,360
Speaker 8: to own your masters or no?

939
00:47:28,800 --> 00:47:31,200
Speaker 4: So when I'm talking about catalog sales, I'm talking about publishing.

940
00:47:31,200 --> 00:47:36,440
Speaker 4: So publishing, yeah, yeah, So get Us just done a

941
00:47:36,440 --> 00:47:39,759
Speaker 4: famous one for a hundred million as well, David Getta, Yeah, yeah,

942
00:47:39,760 --> 00:47:41,040
Speaker 4: he did one for a hundred million.

943
00:47:41,640 --> 00:47:42,360
Speaker 5: Bruce Springs.

944
00:47:42,719 --> 00:47:44,919
Speaker 4: Bruce Springsteen did five hundred million or something.

945
00:47:44,960 --> 00:47:45,719
Speaker 5: I call it.

946
00:47:46,320 --> 00:47:48,400
Speaker 4: Tima Turner, does she just do hers.

947
00:47:50,200 --> 00:47:51,280
Speaker 5: Turner? Yeah?

948
00:47:51,400 --> 00:47:55,880
Speaker 4: I mean obviously, you know, part of it is the

949
00:47:55,880 --> 00:47:58,480
Speaker 4: perception of your music as well, Like if you an

950
00:47:58,560 --> 00:48:03,719
Speaker 4: artist that feels like the music collected globally or in

951
00:48:03,880 --> 00:48:07,480
Speaker 4: enough territories where someone who's going to buy the catalog

952
00:48:07,520 --> 00:48:10,000
Speaker 4: feels like they're gonna get money period of time. Yeah,

953
00:48:10,120 --> 00:48:14,799
Speaker 4: when you can buy songs like I think Hypnosis is

954
00:48:14,840 --> 00:48:16,879
Speaker 4: one of these companies they trade like.

955
00:48:17,560 --> 00:48:19,279
Speaker 5: Wasn't vert a muck?

956
00:48:20,120 --> 00:48:21,759
Speaker 8: Yeah, I think I think that that's one of the

957
00:48:21,800 --> 00:48:23,359
Speaker 8: companies too, where you can actually buy it.

958
00:48:23,480 --> 00:48:27,399
Speaker 4: You could actually buy it like you could buy someone's Yeah, I.

959
00:48:27,360 --> 00:48:29,320
Speaker 10: Think some of the there was a gentleman who actually

960
00:48:30,400 --> 00:48:36,080
Speaker 10: did that with Pordak Yellow yeah, early like yeah, for

961
00:48:36,160 --> 00:48:38,440
Speaker 10: like maybe a couple like maybe ten thousand.

962
00:48:38,719 --> 00:48:43,680
Speaker 4: It's amazing with Diamond. So thinking about the good investment,

963
00:48:44,680 --> 00:48:45,160
Speaker 4: right like.

964
00:48:45,080 --> 00:48:47,200
Speaker 10: This this this younger out the Bronx that he believed

965
00:48:47,239 --> 00:48:49,440
Speaker 10: in and he heard the record like this is going

966
00:48:49,520 --> 00:48:50,880
Speaker 10: to go and it went.

967
00:48:51,200 --> 00:48:53,680
Speaker 8: Shout out to Cardi. Let's talk about before we wrap,

968
00:48:53,920 --> 00:48:56,600
Speaker 8: we got to talk about a Beza. So a Biza.

969
00:48:56,880 --> 00:48:59,759
Speaker 8: You have a twelve week residency.

970
00:48:59,360 --> 00:49:02,840
Speaker 4: Yeah me Visa, Yeah, I don't announced it, but yeah.

971
00:49:03,040 --> 00:49:04,400
Speaker 7: Can you can you talk about this?

972
00:49:05,239 --> 00:49:05,600
Speaker 5: All right?

973
00:49:06,000 --> 00:49:10,560
Speaker 8: So breaking news alert, So that's a vibe if anybody's

974
00:49:10,560 --> 00:49:14,840
Speaker 8: not familiar, Visa is in Spain, right, Yeah, it's in Spain.

975
00:49:14,920 --> 00:49:18,920
Speaker 8: It's like a beach town in Spain, very famous in Europe.

976
00:49:19,880 --> 00:49:23,120
Speaker 8: Party vibes, think of like Central Pei kind of.

977
00:49:23,560 --> 00:49:27,799
Speaker 4: Yeah, I might say that, Yeah, it's just like all

978
00:49:27,840 --> 00:49:30,480
Speaker 4: the best clubs, and I would say it's one of

979
00:49:30,520 --> 00:49:32,759
Speaker 4: the best places in the world.

980
00:49:33,040 --> 00:49:35,279
Speaker 10: If you're not, don't worry. In a few months, you

981
00:49:35,280 --> 00:49:36,279
Speaker 10: could just watch us be there.

982
00:49:36,320 --> 00:49:38,919
Speaker 4: Just what just living that life.

983
00:49:39,480 --> 00:49:40,400
Speaker 5: You're gonna be there.

984
00:49:40,600 --> 00:49:42,279
Speaker 4: I had to. I had to tell the guys, like,

985
00:49:42,760 --> 00:49:44,239
Speaker 4: you know, there aren't any hip hop or R and

986
00:49:44,280 --> 00:49:45,320
Speaker 4: B clubs out there.

987
00:49:45,239 --> 00:49:48,680
Speaker 7: Like, yeah, that's gonna be a little tough.

988
00:49:49,000 --> 00:49:51,200
Speaker 5: I guess we're standing in the DJ booth.

989
00:49:51,520 --> 00:49:54,719
Speaker 4: Yeah, you just be living that life, like yeah, Jack

990
00:49:54,840 --> 00:49:57,600
Speaker 4: put some just for one record.

991
00:49:58,640 --> 00:50:00,600
Speaker 7: Yeah, But how did I come about?

992
00:50:01,239 --> 00:50:05,640
Speaker 4: Man? Like, it's a BEEFA is a really interesting pronounce it.

993
00:50:06,040 --> 00:50:10,000
Speaker 4: I call it a beef beef if so we're saying

994
00:50:10,120 --> 00:50:12,279
Speaker 4: we're saying it wrong. Now you're saying it correctly because

995
00:50:12,320 --> 00:50:15,279
Speaker 4: with a Z. But being in South London, I've changed

996
00:50:15,280 --> 00:50:20,800
Speaker 4: it to an F I B for But like it

997
00:50:20,880 --> 00:50:24,160
Speaker 4: came about through my agent and it's on David Getter's

998
00:50:24,200 --> 00:50:26,160
Speaker 4: Night and I've got relationship with Dave I'm sharing the

999
00:50:26,280 --> 00:50:27,800
Speaker 4: residency with Idris Elba.

1000
00:50:28,120 --> 00:50:30,840
Speaker 5: Oh yeah, d DJs.

1001
00:50:31,880 --> 00:50:34,000
Speaker 7: He's nice man, so he's gonna be out there for

1002
00:50:34,000 --> 00:50:34,560
Speaker 7: a long time, so.

1003
00:50:34,640 --> 00:50:37,160
Speaker 4: He'll be with So it's like, I don't know how

1004
00:50:37,200 --> 00:50:39,680
Speaker 4: long exactly the season is. So we're doing one month

1005
00:50:39,719 --> 00:50:45,919
Speaker 4: each essentially, and it's in highb ib for basically, which

1006
00:50:45,960 --> 00:50:49,520
Speaker 4: is an amazing club. There's even a DJ in a toilet,

1007
00:50:49,600 --> 00:50:52,960
Speaker 4: like in the bathroom. In the bathroom. Yeah, so like

1008
00:50:53,080 --> 00:50:55,880
Speaker 4: they have a mixed mixed gender bathroom and someone DJ's

1009
00:50:55,880 --> 00:50:57,200
Speaker 4: in the middle and the fat boy Slim, who is

1010
00:50:57,200 --> 00:50:59,959
Speaker 4: one of our big DJs over here, like he loves

1011
00:51:00,040 --> 00:51:01,759
Speaker 4: to play in that room. It's just a sick vibe.

1012
00:51:03,080 --> 00:51:06,960
Speaker 4: I'll be there June September, and I think there's some

1013
00:51:06,960 --> 00:51:07,560
Speaker 4: other bits.

1014
00:51:07,360 --> 00:51:11,800
Speaker 10: In between, so it's just like he'll do like August

1015
00:51:11,800 --> 00:51:12,640
Speaker 10: and then he'll September.

1016
00:51:12,640 --> 00:51:16,680
Speaker 4: That's what's working, yeah exactly. And yeah, the way I

1017
00:51:16,760 --> 00:51:18,879
Speaker 4: got it is through I've got a relationship with David

1018
00:51:18,880 --> 00:51:23,200
Speaker 4: Gretta and then my agent as well. But you know,

1019
00:51:23,280 --> 00:51:25,960
Speaker 4: I'm I love the place because Jabiita has just got

1020
00:51:26,080 --> 00:51:29,160
Speaker 4: a real community spirit to it despite it having such

1021
00:51:29,200 --> 00:51:31,200
Speaker 4: an influx of people coming to it. It's run by

1022
00:51:31,239 --> 00:51:33,520
Speaker 4: a small amount of people that just are passionate about music,

1023
00:51:33,840 --> 00:51:37,279
Speaker 4: and they're passionate about nightclub culture and bringing those experiences

1024
00:51:37,280 --> 00:51:39,600
Speaker 4: for people. So I'm looking to get stuck in.

1025
00:51:39,680 --> 00:51:39,799
Speaker 11: Man.

1026
00:51:39,800 --> 00:51:41,840
Speaker 4: We're going to be getting a villa there, bringing my

1027
00:51:41,840 --> 00:51:43,719
Speaker 4: whole family out, bring my whole team. We're just gonna

1028
00:51:43,719 --> 00:51:47,280
Speaker 4: post up doing some dinners, going and supporting everyone and

1029
00:51:47,520 --> 00:51:49,799
Speaker 4: just making the most of it, man, because you know

1030
00:51:49,840 --> 00:51:51,319
Speaker 4: it's a big look.

1031
00:51:51,880 --> 00:51:54,279
Speaker 10: You brought up the family, so I guess we plan

1032
00:51:54,360 --> 00:51:58,160
Speaker 10: with the family. I want to about the song I

1033
00:51:58,239 --> 00:52:02,680
Speaker 10: Miss You. Yeah, happened during the pandemic. Yeah, inspired by

1034
00:52:02,719 --> 00:52:05,400
Speaker 10: the family. Yeah, it turned out to be a pretty

1035
00:52:05,400 --> 00:52:09,120
Speaker 10: big record. Yeah, how did it? Where were you at

1036
00:52:09,480 --> 00:52:10,680
Speaker 10: in the process of creating?

1037
00:52:10,680 --> 00:52:16,480
Speaker 4: As all I mean with that, it's just you know,

1038
00:52:16,680 --> 00:52:19,719
Speaker 4: I just I always write lyrics from the heart, you

1039
00:52:19,719 --> 00:52:22,000
Speaker 4: know what I'm saying, And perhaps this is what I

1040
00:52:22,040 --> 00:52:24,040
Speaker 4: was saying earlier about you don't know your journey, Like

1041
00:52:24,320 --> 00:52:26,960
Speaker 4: because of my last deal, where I was writing essentially

1042
00:52:27,040 --> 00:52:31,640
Speaker 4: rock music, rock pop, I bring that honesty in my

1043
00:52:31,760 --> 00:52:34,600
Speaker 4: lyrics to dance music and you can kind of feel that. So, like,

1044
00:52:35,200 --> 00:52:39,520
Speaker 4: you know, I always just drawing those influences, and I

1045
00:52:39,600 --> 00:52:41,040
Speaker 4: just wanted to make a record that was a little

1046
00:52:41,040 --> 00:52:43,799
Speaker 4: bit deeper and so that that was kind of where

1047
00:52:43,840 --> 00:52:46,120
Speaker 4: that song come about. But family is a big influence

1048
00:52:46,160 --> 00:52:50,040
Speaker 4: on me, Like you know, I'm not really It's probably

1049
00:52:50,040 --> 00:52:52,759
Speaker 4: what keeps me kind of always wanting to grow and

1050
00:52:52,960 --> 00:52:55,080
Speaker 4: just kind of grounded. Is because I don't really get

1051
00:52:55,120 --> 00:52:56,560
Speaker 4: caught up in the life. I'm not even trying to

1052
00:52:56,600 --> 00:53:00,759
Speaker 4: compete in that way. I'm competitive, don't get twisted like

1053
00:53:01,400 --> 00:53:04,279
Speaker 4: I want to be in the ring punching with the

1054
00:53:04,320 --> 00:53:06,000
Speaker 4: big boys in the charts. You know what I'm saying.

1055
00:53:06,040 --> 00:53:08,240
Speaker 4: I love playing that game. I love seeing all my stats,

1056
00:53:08,280 --> 00:53:11,440
Speaker 4: like all of that, Like like it sure needs to

1057
00:53:11,480 --> 00:53:13,759
Speaker 4: take a break, like this needs to chill out for a.

1058
00:53:13,719 --> 00:53:15,160
Speaker 5: Second, let up, you know what I'm saying.

1059
00:53:15,719 --> 00:53:21,480
Speaker 4: But for me, the you know, family just allows me

1060
00:53:21,560 --> 00:53:23,800
Speaker 4: to not get to like cool up in it, you

1061
00:53:23,800 --> 00:53:25,120
Speaker 4: know what I'm saying. It gives you a reason to

1062
00:53:25,120 --> 00:53:26,880
Speaker 4: get up and keep doing it, you know what I mean. So,

1063
00:53:27,000 --> 00:53:28,799
Speaker 4: like it's family is super important to me.

1064
00:53:29,200 --> 00:53:30,759
Speaker 7: Let me ask you a few minutes a question before

1065
00:53:30,760 --> 00:53:31,320
Speaker 7: you rap.

1066
00:53:32,920 --> 00:53:33,520
Speaker 5: Djying.

1067
00:53:33,640 --> 00:53:39,040
Speaker 8: So DJing has become huge in your world, not really.

1068
00:53:38,800 --> 00:53:42,000
Speaker 5: So much the hip hop world. Yeah, but the house

1069
00:53:42,120 --> 00:53:44,880
Speaker 5: music medium techno.

1070
00:53:44,440 --> 00:53:46,640
Speaker 8: Where like you see the Forbes list of the highest

1071
00:53:46,640 --> 00:53:49,280
Speaker 8: paid DJ yeah, and these guys is making like fifty

1072
00:53:49,320 --> 00:53:51,960
Speaker 8: million dollars a year and they're doing shows with like

1073
00:53:52,160 --> 00:53:55,680
Speaker 8: thirty thousand people and there's no performer, Like the DJ

1074
00:53:55,800 --> 00:53:56,480
Speaker 8: is the performer.

1075
00:53:56,920 --> 00:54:00,560
Speaker 7: So how is that? How you've seen that?

1076
00:54:00,719 --> 00:54:03,520
Speaker 8: Probably like you've seen the evolution of that and you're

1077
00:54:03,560 --> 00:54:06,040
Speaker 8: in this space, So how do you feel about that?

1078
00:54:06,120 --> 00:54:10,960
Speaker 8: And like what actually made that become so popular as

1079
00:54:10,960 --> 00:54:12,600
Speaker 8: far as like celebrity DJs.

1080
00:54:13,160 --> 00:54:16,320
Speaker 4: I mean the big shift was edim culture in the States,

1081
00:54:16,400 --> 00:54:24,400
Speaker 4: like that whole time, Calvin Harris, theyd get a Vichy

1082
00:54:24,480 --> 00:54:27,919
Speaker 4: Rest in Peace, Like these guys would have started off

1083
00:54:28,160 --> 00:54:31,200
Speaker 4: just making music that they love and then the money

1084
00:54:31,280 --> 00:54:33,920
Speaker 4: got involved and it just made it go crazy. Like

1085
00:54:34,040 --> 00:54:36,640
Speaker 4: in Vegas, that's just what it is, right, It's dance

1086
00:54:36,719 --> 00:54:40,120
Speaker 4: music now, and it's really interesting to watch. Like the

1087
00:54:40,200 --> 00:54:43,879
Speaker 4: numbers that you hear are crazy, like people getting paid

1088
00:54:43,920 --> 00:54:47,160
Speaker 4: up to a million just to turn up and play records.

1089
00:54:47,400 --> 00:54:50,960
Speaker 4: But the work is done in the studio, Like you

1090
00:54:51,000 --> 00:54:55,120
Speaker 4: get to have those fees because your music has reached

1091
00:54:55,239 --> 00:54:59,640
Speaker 4: that many people, like you know it the DJing bit

1092
00:54:59,800 --> 00:55:02,360
Speaker 4: is just like the final output, you know what I'm saying,

1093
00:55:02,400 --> 00:55:05,080
Speaker 4: and then you can make it what you want. Like

1094
00:55:05,120 --> 00:55:09,040
Speaker 4: I know David Ghetta, he works meticulously hard to make

1095
00:55:09,120 --> 00:55:12,200
Speaker 4: sure his set is unique to the point that you

1096
00:55:12,239 --> 00:55:14,880
Speaker 4: can't get anything he's playing unless you would come to

1097
00:55:14,920 --> 00:55:17,520
Speaker 4: the show, even though he's playing his hits, but he'll

1098
00:55:17,520 --> 00:55:19,360
Speaker 4: play it in a way that you've never heard it before.

1099
00:55:19,440 --> 00:55:22,000
Speaker 4: So there's a lot of work, even though the actual

1100
00:55:22,719 --> 00:55:25,799
Speaker 4: process for that type of artist on the stage is

1101
00:55:26,480 --> 00:55:28,600
Speaker 4: on the surface will look easy, but it's all the

1102
00:55:28,640 --> 00:55:31,040
Speaker 4: work that goes into it. And I just think, like

1103
00:55:31,719 --> 00:55:35,040
Speaker 4: people just love the excitement of it, do you know

1104
00:55:35,040 --> 00:55:38,400
Speaker 4: what I mean. But again there's different artists like me personally,

1105
00:55:38,880 --> 00:55:41,279
Speaker 4: like I play differently I mean, and a lot more

1106
00:55:41,320 --> 00:55:43,719
Speaker 4: groovy and a little less like hype, do you know

1107
00:55:43,760 --> 00:55:46,200
Speaker 4: what I'm saying. So it just kind of because I

1108
00:55:46,280 --> 00:55:48,080
Speaker 4: kind of come up with it more from a hip

1109
00:55:48,080 --> 00:55:51,000
Speaker 4: hop perspective, which is like like slamming mixes, I mean,

1110
00:55:51,080 --> 00:55:53,239
Speaker 4: rather than long mixes and stuff like that. So it's

1111
00:55:53,320 --> 00:55:55,600
Speaker 4: just like different ways to do it, you know what

1112
00:55:55,600 --> 00:56:00,440
Speaker 4: I mean. But again, it's whether you know, you get

1113
00:56:00,480 --> 00:56:02,879
Speaker 4: people get greedy, so perhaps it stops the art form

1114
00:56:02,880 --> 00:56:04,560
Speaker 4: from progressing a little bit at the times, you know

1115
00:56:04,560 --> 00:56:04,919
Speaker 4: what I mean.

1116
00:56:05,440 --> 00:56:07,280
Speaker 5: We talked about the especially in music.

1117
00:56:07,560 --> 00:56:10,720
Speaker 10: There was a time where you said that you looked

1118
00:56:10,800 --> 00:56:14,520
Speaker 10: to America to hear the sound in the influence. And

1119
00:56:14,560 --> 00:56:17,160
Speaker 10: now that there's so much talent here, you really don't

1120
00:56:17,160 --> 00:56:19,120
Speaker 10: even have to look across. Now we got so much

1121
00:56:19,160 --> 00:56:21,480
Speaker 10: stuff that you're can here. What has that transition been

1122
00:56:21,560 --> 00:56:22,080
Speaker 10: like for you?

1123
00:56:22,880 --> 00:56:25,080
Speaker 4: It's been tricky, if I'm being honest with you, because

1124
00:56:25,920 --> 00:56:28,680
Speaker 4: you think because of the Internet that you know, it

1125
00:56:29,320 --> 00:56:32,239
Speaker 4: is in some parts easier to reach the world, but

1126
00:56:32,960 --> 00:56:37,799
Speaker 4: people are also becoming more regionalized. So you know, over

1127
00:56:37,880 --> 00:56:40,640
Speaker 4: here a lot of people aren't listening to any American

1128
00:56:40,760 --> 00:56:43,439
Speaker 4: music really, like you know, they just listening to British

1129
00:56:43,640 --> 00:56:47,520
Speaker 4: drill and rap and what's popping here because the scene's

1130
00:56:47,560 --> 00:56:50,680
Speaker 4: becoming so engulfing, and the same with other places like

1131
00:56:50,719 --> 00:56:54,719
Speaker 4: Italy and Germany and and like when I look at

1132
00:56:54,800 --> 00:56:56,520
Speaker 4: what's popping in the States, when I look at Shazam

1133
00:56:56,600 --> 00:56:58,480
Speaker 4: or look at the top fifty on Spotify or whatever,

1134
00:56:59,120 --> 00:57:01,680
Speaker 4: so I'm of the records I've ever heard of, And like,

1135
00:57:02,520 --> 00:57:05,080
Speaker 4: that's tricky, man, because it's hard now to like be

1136
00:57:05,160 --> 00:57:09,080
Speaker 4: a global have a global record because the markets just

1137
00:57:09,120 --> 00:57:11,880
Speaker 4: aren't engaged, do you know what I'm saying. So I

1138
00:57:11,920 --> 00:57:17,640
Speaker 4: think the Yeah, it's an interesting time. And my personal

1139
00:57:17,720 --> 00:57:23,040
Speaker 4: thought as well is like the we're fighting for art

1140
00:57:23,080 --> 00:57:24,920
Speaker 4: at the moment a little bit. Like there's a lot

1141
00:57:24,920 --> 00:57:27,040
Speaker 4: of information out there now, so like there are a

1142
00:57:27,040 --> 00:57:30,080
Speaker 4: lot more people that are like pretty good at making music.

1143
00:57:30,160 --> 00:57:32,920
Speaker 4: So there's a lot of artists, Like there's fucking sixty

1144
00:57:33,000 --> 00:57:37,080
Speaker 4: thousand songs coming up every day, and that's a lot

1145
00:57:37,080 --> 00:57:41,280
Speaker 4: of competition for people's attention. So I think it's tricky, man,

1146
00:57:41,320 --> 00:57:44,080
Speaker 4: if I'm being honest with you, like for artists now

1147
00:57:44,520 --> 00:57:48,920
Speaker 4: and being able to stand out and even make noise

1148
00:57:48,960 --> 00:57:50,680
Speaker 4: in America in that way, you know what I mean.

1149
00:57:50,760 --> 00:57:54,880
Speaker 4: And American radio it feels like it's only playing certain

1150
00:57:54,920 --> 00:57:58,200
Speaker 4: stuff nowadays, like as a dance record is almost impossible

1151
00:57:58,240 --> 00:58:01,040
Speaker 4: to get on like high up America and daytime radio

1152
00:58:01,080 --> 00:58:01,640
Speaker 4: and stuff like that.

1153
00:58:02,520 --> 00:58:06,520
Speaker 8: Songs. Let me ask you the last question. Let's talk

1154
00:58:06,520 --> 00:58:11,160
Speaker 8: to drill music. Yeah, because I know it's not something

1155
00:58:11,160 --> 00:58:15,240
Speaker 8: that you do, but this is observing it. It's really happening, yeah,

1156
00:58:15,720 --> 00:58:17,680
Speaker 8: in the UK. So the interesting thing that I find

1157
00:58:17,680 --> 00:58:22,680
Speaker 8: with drill is that it starts in Chicago, comes to London,

1158
00:58:23,720 --> 00:58:27,360
Speaker 8: and then it's like the wave in New York. Right now,

1159
00:58:27,640 --> 00:58:30,440
Speaker 8: all the young rappers that's like the most popular. All

1160
00:58:30,440 --> 00:58:33,320
Speaker 8: the kids like they're listening to drill music. So when

1161
00:58:33,360 --> 00:58:37,440
Speaker 8: I'm analyzing this, Chicago drill doesn't really sound like New

1162
00:58:37,440 --> 00:58:40,120
Speaker 8: New York drill. It's a little different, but New York

1163
00:58:40,200 --> 00:58:44,440
Speaker 8: drill sounds very much similar to London. So as I

1164
00:58:44,520 --> 00:58:46,920
Speaker 8: was in London, I was asking a few people and

1165
00:58:46,960 --> 00:58:49,160
Speaker 8: they said, well, one of the reasons is that a

1166
00:58:49,160 --> 00:58:54,440
Speaker 8: lot of the producers in London actually produced records well America.

1167
00:58:54,640 --> 00:58:58,560
Speaker 7: Yeah, so what's your thoughts on that?

1168
00:58:58,640 --> 00:59:01,200
Speaker 8: Like, because I know the drill music, it's just it's

1169
00:59:01,280 --> 00:59:03,800
Speaker 8: like a title wave like and it's just so popular.

1170
00:59:04,640 --> 00:59:07,479
Speaker 8: It's kind of dangerous because there's a lot of there's

1171
00:59:07,480 --> 00:59:10,520
Speaker 8: a lot of violence that's attached to it, right But

1172
00:59:10,720 --> 00:59:13,560
Speaker 8: like you've seen the scene change in London, and we're

1173
00:59:13,600 --> 00:59:16,160
Speaker 8: seeing the scene change in New York. And it's crazy

1174
00:59:16,200 --> 00:59:19,160
Speaker 8: because it's almost identical. Like I said, even like I'm

1175
00:59:19,160 --> 00:59:20,800
Speaker 8: listening to it, I'm like, they sound like they're from

1176
00:59:20,800 --> 00:59:25,120
Speaker 8: New York. Yeah, it's like very very similar. So what's

1177
00:59:25,160 --> 00:59:28,320
Speaker 8: your thoughts on the evolution of drill music out here

1178
00:59:28,320 --> 00:59:29,400
Speaker 8: and the popularity of it.

1179
00:59:29,560 --> 00:59:31,920
Speaker 4: I mean, I can only speak purely as an observer.

1180
00:59:32,400 --> 00:59:36,680
Speaker 4: It's like I'm not making drill, you know what I'm saying,

1181
00:59:36,800 --> 00:59:41,200
Speaker 4: But I'm a fan and I feel like I mean,

1182
00:59:41,240 --> 00:59:43,360
Speaker 4: the first thing to be said is that drill, although

1183
00:59:43,440 --> 00:59:46,000
Speaker 4: it sounds violent, like, it doesn't create violence. But the

1184
00:59:46,000 --> 00:59:49,200
Speaker 4: bit that creates violence is like the people who are

1185
00:59:49,240 --> 00:59:53,080
Speaker 4: making it perhaps talking about real life events for themselves

1186
00:59:53,160 --> 00:59:56,280
Speaker 4: and that creates the violence for the other people involved.

1187
00:59:56,480 --> 00:59:59,600
Speaker 4: But listen to drill don't make you violent, Like it's

1188
00:59:59,600 --> 01:00:02,960
Speaker 4: a bubble like I think what's so intoxicating about is

1189
01:00:03,000 --> 01:00:06,640
Speaker 4: the flows. Like it you can dance to a drill

1190
01:00:06,680 --> 01:00:09,120
Speaker 4: flow like on its own. It's like a different groove.

1191
01:00:09,160 --> 01:00:11,120
Speaker 4: Reminds me of dance all man. You know what I'm saying,

1192
01:00:11,680 --> 01:00:15,320
Speaker 4: It's very captivating. Super and I rate all the British

1193
01:00:15,560 --> 01:00:19,320
Speaker 4: producers that are doing bits in the in the States

1194
01:00:19,360 --> 01:00:21,760
Speaker 4: for drill because that's what I was talking to you about.

1195
01:00:21,800 --> 01:00:24,040
Speaker 4: Like where when I was first starting out to be

1196
01:00:24,120 --> 01:00:26,600
Speaker 4: in black music, you have to be in the States,

1197
01:00:26,600 --> 01:00:28,760
Speaker 4: basically there was no scene over here. So like that's

1198
01:00:28,880 --> 01:00:30,520
Speaker 4: the beauty of the Internet that they can just send

1199
01:00:30,600 --> 01:00:35,320
Speaker 4: beats out. I know a lot of the uh rest

1200
01:00:35,360 --> 01:00:38,200
Speaker 4: in peace to Oh my God, I've forgotten his name.

1201
01:00:38,280 --> 01:00:43,440
Speaker 4: The biggest jew artists in the world pop Smoke. It

1202
01:00:43,560 --> 01:00:45,080
Speaker 4: was done by a lot of It was done by

1203
01:00:45,080 --> 01:00:47,160
Speaker 4: a British producer, right, so.

1204
01:00:47,160 --> 01:00:49,280
Speaker 7: Like, yeah, I just found that out recently.

1205
01:00:49,600 --> 01:00:52,520
Speaker 4: Yeah, Like so it's sick man like I think also

1206
01:00:52,640 --> 01:00:55,360
Speaker 4: because it comes we've got like a it reminds me

1207
01:00:55,400 --> 01:00:56,920
Speaker 4: a lot of grime in the sense that do you

1208
01:00:56,960 --> 01:00:57,880
Speaker 4: guys know about grime?

1209
01:00:58,520 --> 01:00:59,880
Speaker 7: I got to put on to that yesterday.

1210
01:00:59,880 --> 01:01:03,120
Speaker 8: I got a whole education, my guy, he gave me

1211
01:01:03,160 --> 01:01:04,840
Speaker 8: a whole ever and then there's another thing that came

1212
01:01:04,880 --> 01:01:06,440
Speaker 8: after that, right or something before that.

1213
01:01:06,680 --> 01:01:12,280
Speaker 4: You had like grime, like grime kind of crime.

1214
01:01:12,080 --> 01:01:14,000
Speaker 7: More of a like a vibe, like a party type

1215
01:01:14,000 --> 01:01:14,440
Speaker 7: of vibe.

1216
01:01:14,600 --> 01:01:20,080
Speaker 4: No, that grime is like pure industrial street music, like

1217
01:01:20,200 --> 01:01:22,280
Speaker 4: it's got it's meant to sound like twash.

1218
01:01:22,520 --> 01:01:24,360
Speaker 5: The artists the biggest artists at the time, it.

1219
01:01:24,320 --> 01:01:27,200
Speaker 4: Would be like Skeptic and then old crews like Roll Deep,

1220
01:01:27,920 --> 01:01:33,800
Speaker 4: Uh you know, d W e H. Bruiser, Like these

1221
01:01:33,800 --> 01:01:36,080
Speaker 4: are old artists on back in the day, and it's

1222
01:01:36,640 --> 01:01:39,600
Speaker 4: like the history of it is well documented in books

1223
01:01:39,600 --> 01:01:44,560
Speaker 4: by there's a DJ called Target who written a book

1224
01:01:44,560 --> 01:01:47,520
Speaker 4: about it. It's like it's probably one of uh, you

1225
01:01:47,520 --> 01:01:48,920
Speaker 4: know when you come up with genres. So we had

1226
01:01:49,000 --> 01:01:52,920
Speaker 4: drum and bass as well. It's it's something that we created,

1227
01:01:53,040 --> 01:01:57,200
Speaker 4: like and I started out making grime as well. And

1228
01:01:57,440 --> 01:01:59,040
Speaker 4: the reason wy Joe reminds me of it is just

1229
01:01:59,080 --> 01:02:02,240
Speaker 4: got that old vibe to it. It's quite a cold

1230
01:02:02,360 --> 01:02:03,960
Speaker 4: sound in music, do you know what I'm saying? Like

1231
01:02:04,520 --> 01:02:06,840
Speaker 4: very digital, do you know what I mean? And so

1232
01:02:06,960 --> 01:02:09,160
Speaker 4: that I feel like that's why we're very The British

1233
01:02:09,160 --> 01:02:12,640
Speaker 4: producers over here just have that in our soul, man like,

1234
01:02:12,920 --> 01:02:14,720
Speaker 4: so it's very natural for them to make drill music.

1235
01:02:15,400 --> 01:02:16,360
Speaker 5: Where does Gigs feeling there?

1236
01:02:17,760 --> 01:02:18,280
Speaker 4: Nice rap?

1237
01:02:18,960 --> 01:02:23,360
Speaker 5: Yeah, that's that's Gigs calling.

1238
01:02:23,480 --> 01:02:26,360
Speaker 4: Are you getting gigs on the pont hopefully?

1239
01:02:27,000 --> 01:02:29,120
Speaker 5: Hopefully gigs is the dude? Great?

1240
01:02:29,600 --> 01:02:34,520
Speaker 4: I could do a Gigs impression on camera.

1241
01:02:36,600 --> 01:02:39,200
Speaker 8: Yeah, I said to see you know the similarities in

1242
01:02:39,240 --> 01:02:42,440
Speaker 8: the music and the cultures blending together fashion and all.

1243
01:02:42,520 --> 01:02:45,040
Speaker 4: That's very One thing about traveling the world though, is

1244
01:02:45,080 --> 01:02:51,080
Speaker 4: you see how people's environments shape the culture of what

1245
01:02:51,200 --> 01:02:54,800
Speaker 4: they like. So like our music over here. As I

1246
01:02:54,840 --> 01:02:56,920
Speaker 4: was just saying, a lot is colder. It's a bit

1247
01:02:57,000 --> 01:03:00,520
Speaker 4: more like low fight. It's a little bit more like

1248
01:03:00,640 --> 01:03:03,680
Speaker 4: less shiny. When I go to America and I'm cruising

1249
01:03:03,680 --> 01:03:06,840
Speaker 4: around in La it's so sunny and slow.

1250
01:03:08,000 --> 01:03:12,160
Speaker 8: I get it, I'm saying, because you're in l as

1251
01:03:12,200 --> 01:03:14,120
Speaker 8: it's you know, palm trees and palm trees.

1252
01:03:14,840 --> 01:03:17,880
Speaker 7: It's like that's that was even like that's.

1253
01:03:17,760 --> 01:03:19,439
Speaker 8: Their vibe, like you know what I'm saying, Like even

1254
01:03:19,480 --> 01:03:23,200
Speaker 8: going back to Snoop Dre even before, like that's the vibe.

1255
01:03:23,480 --> 01:03:26,320
Speaker 8: And then New York has always been gritty because like

1256
01:03:26,360 --> 01:03:28,720
Speaker 8: that's the city, Like you know what I'm saying, it's

1257
01:03:28,760 --> 01:03:32,680
Speaker 8: a gritty city. And I can understand why London would

1258
01:03:32,680 --> 01:03:34,360
Speaker 8: be like that because you know, it rains a lot,

1259
01:03:34,400 --> 01:03:37,240
Speaker 8: it's overcast, it's cold, so it's like like you said,

1260
01:03:37,320 --> 01:03:39,800
Speaker 8: your environment dictates, like in Houston.

1261
01:03:40,000 --> 01:03:41,920
Speaker 7: It's spread out so like they real slow.

1262
01:03:42,600 --> 01:03:44,080
Speaker 5: It's like the accents.

1263
01:03:45,840 --> 01:03:48,920
Speaker 4: It's so interesting that when you get into the culture

1264
01:03:49,000 --> 01:03:54,240
Speaker 4: behind what drives the art geographically and geographic differences like

1265
01:03:54,320 --> 01:03:59,640
Speaker 4: even the UH and I be for the kind of

1266
01:03:59,720 --> 01:04:02,800
Speaker 4: rise of certain genres that got popular is due to

1267
01:04:03,000 --> 01:04:07,480
Speaker 4: economic influences, so like more low cost flights started operating,

1268
01:04:08,000 --> 01:04:12,320
Speaker 4: so like a different class of people were going there,

1269
01:04:12,760 --> 01:04:15,240
Speaker 4: and so as more the travel routes opened up, then

1270
01:04:15,280 --> 01:04:17,280
Speaker 4: their tastes would change, so then the DJs would have

1271
01:04:17,320 --> 01:04:20,000
Speaker 4: to cater to that, and then the culture takes a stand.

1272
01:04:20,080 --> 01:04:23,480
Speaker 4: It's like the balance of economy. The economy and those

1273
01:04:23,600 --> 01:04:26,520
Speaker 4: shifts in business and how it effects the art is

1274
01:04:26,560 --> 01:04:27,120
Speaker 4: so interesting.

1275
01:04:27,200 --> 01:04:29,680
Speaker 8: Man, who's Who's who was the top artist in the

1276
01:04:29,760 --> 01:04:33,160
Speaker 8: UK right now? For a couple for Wrap, a couple

1277
01:04:33,200 --> 01:04:35,160
Speaker 8: for R and B, maybe a couple of day. It's

1278
01:04:35,240 --> 01:04:38,320
Speaker 8: like just you know, for me, I love Central Sea

1279
01:04:38,440 --> 01:04:43,880
Speaker 8: and Dull, Like yeah, Like I just think as far

1280
01:04:43,880 --> 01:04:48,439
Speaker 8: as I know, he's independent. The way the amount, the

1281
01:04:48,480 --> 01:04:49,280
Speaker 8: work rate.

1282
01:04:50,000 --> 01:04:54,000
Speaker 4: The just it's so consistent and he just knows what

1283
01:04:54,040 --> 01:04:55,760
Speaker 4: he's doing and just doesn't look like he's selling out

1284
01:04:55,800 --> 01:04:59,520
Speaker 4: anytime soon. Like really good and he's got something to say.

1285
01:05:00,120 --> 01:05:04,080
Speaker 4: And I would say, this doesn't get I mean, he

1286
01:05:04,120 --> 01:05:06,480
Speaker 4: gets his flowers. But like I just think Ed Sheeran

1287
01:05:06,560 --> 01:05:09,960
Speaker 4: is just a mammoth. I mean he's absolutely no but

1288
01:05:10,040 --> 01:05:14,720
Speaker 4: he this guy is actually probably the most productive musician

1289
01:05:16,160 --> 01:05:19,640
Speaker 4: like right now, like he's just knocking out songs for

1290
01:05:19,840 --> 01:05:22,840
Speaker 4: everybody and then just hitting hard himself as well, like

1291
01:05:23,320 --> 01:05:28,440
Speaker 4: whilst being a dad. Like he's actually insane. I mean

1292
01:05:28,480 --> 01:05:33,000
Speaker 4: that's one thing though, like I would say, is what

1293
01:05:33,200 --> 01:05:35,439
Speaker 4: I notice about Ed in terms of what he does.

1294
01:05:35,520 --> 01:05:37,680
Speaker 4: He sticks to it and he just hammers it. Like

1295
01:05:37,760 --> 01:05:40,360
Speaker 4: he writes songs and that's what he concentrates on. I know,

1296
01:05:40,400 --> 01:05:43,680
Speaker 4: he's got his own investments that he's doing, which if

1297
01:05:43,680 --> 01:05:45,240
Speaker 4: you ever talk to him, I let him speak on that.

1298
01:05:45,400 --> 01:05:48,720
Speaker 4: Like but like you know, he's worked his money well.

1299
01:05:48,960 --> 01:05:52,880
Speaker 4: But he gets up and he just knocks out what

1300
01:05:53,040 --> 01:05:56,000
Speaker 4: he's really good at. And that sometimes that one dimensional,

1301
01:05:56,160 --> 01:05:58,400
Speaker 4: like narrow kind of scope. He's not trying to go

1302
01:05:58,440 --> 01:06:01,400
Speaker 4: off and do crazy brand deals. Not Sometimes that is

1303
01:06:01,400 --> 01:06:04,120
Speaker 4: the most productive thing to do, man, Jemmy, So I

1304
01:06:04,280 --> 01:06:05,000
Speaker 4: really respect it.

1305
01:06:07,080 --> 01:06:09,000
Speaker 5: Well, it was a pleasure, my brother.

1306
01:06:09,320 --> 01:06:11,880
Speaker 8: Thank you, Thank you for joining us, man, I really

1307
01:06:11,880 --> 01:06:13,000
Speaker 8: appreciate it for sure.

1308
01:06:13,400 --> 01:06:14,720
Speaker 7: What would you like to tell the people? I know

1309
01:06:14,760 --> 01:06:16,840
Speaker 7: you got you know, a new song out?

1310
01:06:17,080 --> 01:06:20,200
Speaker 8: Yeah, so I guess let them know that social media,

1311
01:06:20,320 --> 01:06:23,320
Speaker 8: any information projects or anything like that to come.

1312
01:06:23,640 --> 01:06:23,840
Speaker 5: Yeah.

1313
01:06:23,920 --> 01:06:26,640
Speaker 4: Yeah, yeah, what's up? I'm Jack Jones and you can

1314
01:06:26,720 --> 01:06:29,240
Speaker 4: check me out if you wants any advice whatever it is,

1315
01:06:29,320 --> 01:06:32,400
Speaker 4: just hit me off by Jack Jones on all my socials.

1316
01:06:32,560 --> 01:06:34,480
Speaker 4: I've gotta new something out with em and where did

1317
01:06:34,520 --> 01:06:34,760
Speaker 4: you go?

1318
01:06:35,080 --> 01:06:40,080
Speaker 8: It's a babba lah Troy housekeeping items.

1319
01:06:40,200 --> 01:06:42,120
Speaker 5: Yeah, shout out to the UK nases man.

1320
01:06:42,200 --> 01:06:45,600
Speaker 10: This has been an incredible trip, something that we will

1321
01:06:45,640 --> 01:06:47,360
Speaker 10: remember forever. But we're going to be back to make

1322
01:06:47,360 --> 01:06:49,520
Speaker 10: more memories. So shout out to all y'all. Shout out

1323
01:06:49,520 --> 01:06:52,400
Speaker 10: to Jackson. This is a real This is a real

1324
01:06:52,400 --> 01:06:54,400
Speaker 10: one right here, y'all, So shout out to him and

1325
01:06:54,440 --> 01:06:56,640
Speaker 10: his old team, and shout out to all the ernest

1326
01:06:56,800 --> 01:06:59,360
Speaker 10: that showed up last night and that we got to

1327
01:06:59,400 --> 01:07:00,120
Speaker 10: meet and talk to.

1328
01:07:01,000 --> 01:07:01,880
Speaker 5: And shout out to our UK.

1329
01:07:02,200 --> 01:07:04,720
Speaker 10: Our UK team out here has been incredible. Uh, and

1330
01:07:04,720 --> 01:07:07,480
Speaker 10: shout out to everybody that support the merch and thanks

1331
01:07:07,480 --> 01:07:08,120
Speaker 10: for rocks.

1332
01:07:08,440 --> 01:07:12,320
Speaker 8: Yeah, and definitely more UK content to come. EU y

1333
01:07:12,440 --> 01:07:16,560
Speaker 8: l U K division soon come. It only makes sense.

1334
01:07:18,720 --> 01:07:21,440
Speaker 4: Yeah, euro well we know in Europe no more to

1335
01:07:21,440 --> 01:07:27,160
Speaker 4: be fair, so.

1336
01:07:27,200 --> 01:07:30,960
Speaker 8: Yeah, more more content to come for all different parts

1337
01:07:30,960 --> 01:07:32,320
Speaker 8: of the continent of Europe.

1338
01:07:32,440 --> 01:07:34,360
Speaker 5: But right now we're in London, so we.

1339
01:07:34,400 --> 01:07:37,920
Speaker 8: Focusing on the London massive So once again, thank you

1340
01:07:37,920 --> 01:07:38,720
Speaker 8: for the hospitality.

1341
01:07:38,760 --> 01:07:40,880
Speaker 5: We appreciate it. Thank you guys for rocking with us

1342
01:07:41,240 --> 01:07:41,600
Speaker 5: next week.

1343
01:07:41,680 --> 01:07:50,280
Speaker 6: Peace, my graduates from my school being forced back drop drop, Mike,

1344
01:07:50,360 --> 01:08:04,000
Speaker 6: drop back drop, Coach.

1345
01:08:03,840 --> 01:08:06,280
Speaker 1: The energy out there felt different. What changed for the

1346
01:08:06,320 --> 01:08:06,840
Speaker 1: team today?

1347
01:08:06,920 --> 01:08:09,480
Speaker 2: It was the new game day scratches from the California Lottery.

1348
01:08:09,720 --> 01:08:10,600
Speaker 7: Play is everything.

1349
01:08:10,880 --> 01:08:12,880
Speaker 2: Those games sent the team's energy through the roof.

1350
01:08:12,920 --> 01:08:14,920
Speaker 1: Are you saying it was the off field play that

1351
01:08:14,960 --> 01:08:16,080
Speaker 1: made the difference on the field.

1352
01:08:16,160 --> 01:08:18,920
Speaker 2: Hey, little play makes your day, and today it made

1353
01:08:18,960 --> 01:08:21,840
Speaker 2: the game. That's all for now, Coach. One more question.

1354
01:08:22,040 --> 01:08:24,840
Speaker 3: Play the new Los Angeles Chargers, San Francisco forty nine

1355
01:08:24,920 --> 01:08:28,000
Speaker 3: Ers and Los Angeles Ram Scratchers from the California Lottery.

1356
01:08:28,080 --> 01:08:31,240
Speaker 3: A little play can make your day. Peace, pay responsibly.

1357
01:08:31,320 --> 01:08:32,800
Speaker 3: Must be eighteen years or older to purchase play or

1358
01:08:32,840 --> 01:08:33,160
Speaker 3: claim