WEBVTT - Drag and Drop Music, Video & More onto iPhone without iTunes

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<v Speaker 1>The software that lets you drag and drop just about

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<v Speaker 1>anything onto your iPhone. What's going on on, rich Demiro,

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<v Speaker 1>this is rich On Tech in the show today, we're

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<v Speaker 1>going to talk about some really cool software that kind

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<v Speaker 1>of makes your iPhone much easier to use because you

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<v Speaker 1>can literally drag and drop any file from your computer

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<v Speaker 1>onto your phone. Do some cool stuff there with ringtones

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<v Speaker 1>as well. Let me bring on Josh Brown. He works

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<v Speaker 1>with soft a Reno. This is a cool company that

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<v Speaker 1>makes this software. Josh, thanks so much for joining me.

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<v Speaker 2>Hi, Rich, Hi, everybody, thank you for having me.

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<v Speaker 1>Marketing director of soft a Reno. You're the guy that

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<v Speaker 1>when you download some software from you guys, your face

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<v Speaker 1>pops up in a little video.

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<v Speaker 2>Exactly exactly and may be annoying to somebody because you know,

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<v Speaker 2>you're not used to seeing a face when you're loading

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<v Speaker 2>up an app. But this was our little, little revolutionary

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<v Speaker 2>way of trying to communicate with the audience that uses

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<v Speaker 2>our apps. We try to have an onboarding video to

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<v Speaker 2>walk you through teach you how to use the product,

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<v Speaker 2>even though it's very simple, but be trying to have

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<v Speaker 2>our own little stamp there.

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<v Speaker 1>Yeah, and it's pretty smart because most of the time

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<v Speaker 1>when I download software, there's like, you know, maybe some

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<v Speaker 1>overlays on the screen.

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<v Speaker 3>What does everyone do?

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<v Speaker 1>They immediately click through all those overlays, don't read any

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<v Speaker 1>of them, and then all of a sudden you're like, wait,

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<v Speaker 1>now how do I use this? So by you giving

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<v Speaker 1>that one minute two minute intro, you kind of explain, Hey,

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<v Speaker 1>here's what you can do with this software, here's how

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<v Speaker 1>you use it. So let's talk about the first piece

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<v Speaker 1>of software that I've been using for a while. It's

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<v Speaker 1>called Walter two. And they had, you know, they had

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<v Speaker 1>the original one W A L.

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<v Speaker 3>T R.

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<v Speaker 1>And what this does is it's kind of like the

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<v Speaker 1>missing link between your computer and your iPhone. Imagine how

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<v Speaker 1>tough it is to sync your iPhone with iTunes. If

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<v Speaker 1>I told you, hey, can you put this book on

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<v Speaker 1>your iPhone? You wouldn't know how to do that, right

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<v Speaker 1>if you actually had that file on your computer. Well,

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<v Speaker 1>with this software, you literally just drag and drop almost

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<v Speaker 1>any file onto the software and it will magically appear

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<v Speaker 1>on your phone, and not just on your phone, but

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<v Speaker 1>in the proper place. So josh Am I explaining that properly.

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<v Speaker 2>That's fully correct. What we tried to create was a

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<v Speaker 2>simple drop zone that will allow you to just drag

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<v Speaker 2>and drop any file in any format without you having

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<v Speaker 2>to think what format is supposed to be in where

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<v Speaker 2>it's supposed to be, you know, placed. We just want

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<v Speaker 2>you to drag and drop a file and it's going

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<v Speaker 2>to appear on your device as if, you know, as

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<v Speaker 2>if it was an Android device. Because a lot of

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<v Speaker 2>people are used to Android phones where they have folders

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<v Speaker 2>where you can just drag and drop files into a

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<v Speaker 2>folder and it will appear on the device, we kind

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<v Speaker 2>of kind of wanted to have that here, but we

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<v Speaker 2>try to add a little Apple touch to it, where

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<v Speaker 2>we create a simple, beautiful interface that will allow even

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<v Speaker 2>you know, anybody like even a granty can you use it.

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<v Speaker 2>That's a little slogan. You know, even your mom, your

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<v Speaker 2>your your brother, your dad, anybody who has no technology,

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<v Speaker 2>they can open up Walter and Dragons Draft Dragon drop

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<v Speaker 2>stuff on their iPhone. It will appear there.

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<v Speaker 1>And this works with music, so you can, you know,

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<v Speaker 1>if you have some MP three's, you can just throw

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<v Speaker 1>them in there. It works with ring tones, It works

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<v Speaker 1>with videos and not just videos. You know the thing

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<v Speaker 1>about the iPhone is that it likes things in very

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<v Speaker 1>specific formats, but you can literally drag and drop a

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<v Speaker 1>video in like any format. It will figure that out.

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<v Speaker 1>You can do PDFs, epub files, which are the books

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<v Speaker 1>I was talking about. And this all again works without iTunes.

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<v Speaker 1>In fact, you know that's part of the process is

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<v Speaker 1>that you want iTunes closed.

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<v Speaker 3>I believe right? Is that do you guys say to

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<v Speaker 3>close its?

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<v Speaker 2>Yes, we don't want you to open up iTunes so

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<v Speaker 2>it doesn't interfere with Walter. We do allow you to

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<v Speaker 2>transfer stuff over Wi Fi as well, so you can

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<v Speaker 2>just you don't have to. It's a cordless experience. You

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<v Speaker 2>only have to launch iTunes wants to enable Wi Fi

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<v Speaker 2>for your device, but after that you don't have to

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<v Speaker 2>keep it open and you can drag and drop files

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<v Speaker 2>into your phone over Wi Fi and the beauty of

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<v Speaker 2>wald One second, you mentioned video files, which which is

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<v Speaker 2>really important. A lot of people they have to convert

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<v Speaker 2>various formats to make them compatible with iPhone and that's

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<v Speaker 2>what keeps it confusing. That's why a lot of people

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<v Speaker 2>want to avoid it and avoid like Dragon, transferring any file,

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<v Speaker 2>any video file into their iPhone. Walter. It takes the

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<v Speaker 2>file you have it figures out which format it's supposed

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<v Speaker 2>to convert to, converts it under the hood. You don't

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<v Speaker 2>even know what's going on.

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<v Speaker 1>Under the hood.

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<v Speaker 2>We take care of everything for it, and we transfer

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<v Speaker 2>it into your device into the proper place, into the

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<v Speaker 2>native TV app that Apple created, which is also a

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<v Speaker 2>good advantage because a lot of people may use external

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<v Speaker 2>video players music players on their phone, but Apple actually

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<v Speaker 2>optimized for battery efficiency their own apps, so it's better

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<v Speaker 2>to use native video and music players because they save

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<v Speaker 2>battery life, and we try to do that with our program.

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<v Speaker 1>And by the way, all the stuff that you just

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<v Speaker 1>talked about happens really fast, so when you drag and drop,

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<v Speaker 1>it's not like you see this big, huge progress bar

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<v Speaker 1>of converting some file. It all happens sort of in

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<v Speaker 1>the background. You just see it as Okay, I'm dragging

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<v Speaker 1>this into this drop zone, and next thing you know,

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<v Speaker 1>it's on my phone. And I've done this with my

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<v Speaker 1>kids because it's a lot easier than trying to sink

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<v Speaker 1>a whole bunch of stuff with iTunes. Like my kid

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<v Speaker 1>wants some old videos, you know, home movies that we

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<v Speaker 1>had of him as a kid, and I just literally

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<v Speaker 1>dragged and dropped those on there.

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<v Speaker 3>I didn't care what format.

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<v Speaker 1>I was just going through today and looking at some

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<v Speaker 1>of these things, and I have been like some of

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<v Speaker 1>these crazy formats you were talking about, like three GP,

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<v Speaker 1>like remember that one that's like a that was like

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<v Speaker 1>a tiny like one. Yeah, it was like a one

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<v Speaker 1>megabyte file or something like that. Yeah, just throw it

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<v Speaker 1>on there, it will figure it out. Mk V a

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<v Speaker 1>v I m P four m O V MPEG, M

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<v Speaker 1>two t S. I don't even know what that one is.

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<v Speaker 2>W m V a DVD format, M M two t

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<v Speaker 2>S is a DVD form. So if you have a

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<v Speaker 2>DVD that you want to rip and you want to

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<v Speaker 2>transferred to your device or to your iPad, for example,

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<v Speaker 2>maybe like your your wedding on a DVD. That's what

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<v Speaker 2>a lot of people have. You know, you can put

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<v Speaker 2>it on your iPad and you can show it to

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<v Speaker 2>your family.

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<v Speaker 1>Once again, why is Walter Too not in the MacApp

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<v Speaker 1>Store and why I'm just imagining that Apple does not like.

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<v Speaker 3>What you're doing.

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<v Speaker 2>Let me let me be honest with you. They do

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<v Speaker 2>like our software, and uh they do use our absolutely

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<v Speaker 2>see like users from Apple, and we've seen we've had

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<v Speaker 2>customers that were recommended to use our product by some

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<v Speaker 2>Apple representatives.

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<v Speaker 1>Uh.

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<v Speaker 2>Maybe at an Apple store when the customer comes in

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<v Speaker 2>they tell you that, you know, the iTunes sucks, let

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<v Speaker 2>me put on some stuff on iPhone. They try to

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<v Speaker 2>recommend different solutions.

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<v Speaker 1>Uh.

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<v Speaker 2>But the reason that it's not on the App Store

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<v Speaker 2>is because they have guidelines. They have rules, and we

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<v Speaker 2>are our product is too smart in terms of uh,

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<v Speaker 2>you know, side stepping iTunes. We we I'm not going

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<v Speaker 2>to get into all the tech you details, but we

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<v Speaker 2>did reverse how iTunes work. We figured out how Apple

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<v Speaker 2>uses iTunes to put stuff to sink your device, and

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<v Speaker 2>we took all the all the good stuff, took all

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<v Speaker 2>the transferring stuff, We improved it, and we created our

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<v Speaker 2>own product with a lot of different things on top

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<v Speaker 2>of converter conversion, with book support, with Wi Fi and

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<v Speaker 2>all that stuff. So it's not on there because it

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<v Speaker 2>doesn't comply with the rules that that iTunes the Apple

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<v Speaker 2>Store needs for your app to have.

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<v Speaker 1>But at the end of the day, when someone sees

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<v Speaker 1>something like this, it is it is kind of funny

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<v Speaker 1>because Apple has built this kind of walled garden. Obviously

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<v Speaker 1>they'd like you to download everything from them and get

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<v Speaker 1>all the ring tones and all that stuff from them.

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<v Speaker 1>But the reality is the way that computers have been

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<v Speaker 1>in the past was never like that. Like everyone, you know,

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<v Speaker 1>if you you know, if you had an MP three

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<v Speaker 1>player back in the day before the iPod, it was

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<v Speaker 1>like super simple. You just drag and drop, you know,

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<v Speaker 1>from a Windows interface onto that device or a flash drive.

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<v Speaker 1>Think about how that works. But the iPhone is really

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<v Speaker 1>this giant hard drive that's almost like inaccessible to the

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<v Speaker 1>average user in a simple.

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<v Speaker 2>Way, exactly exactly, especially for people that are moving from

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<v Speaker 2>Android to iPhone. I think Apple has like a whole

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<v Speaker 2>landing page where they try to walk you through and

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<v Speaker 2>they tell you that it's so easy to move from

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<v Speaker 2>an Android device to an iPhone, And that's what I heard.

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<v Speaker 2>I heard a lot of arguments from people that won't

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<v Speaker 2>move to an iPhone just because they can't have the

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<v Speaker 2>freedom of moving files to their phone. And our product

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<v Speaker 2>is actually that you know, that painkiller, that solution. It

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<v Speaker 2>allows you to just drag and drop stuff as you're

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<v Speaker 2>used to on an Andrew device. And let me just

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<v Speaker 2>add one more thing you're probably wondering, like what Walter

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<v Speaker 2>is w altr Walter the name It was released in

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<v Speaker 2>twenty fourteen, and the name was inspired by Walter White

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<v Speaker 2>from Breaking Bad back in the day. It was a huge,

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<v Speaker 2>huge TV show that's popular, and that's that's why we

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<v Speaker 2>we named it Walter ah nice.

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<v Speaker 1>Now we know the name. That's a little bit of trivia.

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<v Speaker 1>If you guys ever make it a jeopardy as an answer. Now,

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<v Speaker 1>if you're listening to this podcast, you will know the

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<v Speaker 1>question for that one. So Walter forty bucks. You can

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<v Speaker 1>download it from the website softter Reno. So that's that's

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<v Speaker 1>a great app and it's just kind of a great

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<v Speaker 1>tool to have in your toolkit if you're a Mac user,

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<v Speaker 1>even Windows users.

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<v Speaker 3>It works with Windows as well.

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<v Speaker 1>It's just one of those apps that's kind of like

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<v Speaker 1>it comes in handy and it's really nice and it's

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<v Speaker 1>so simple that you will not believe once you try it,

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<v Speaker 1>you will just not believe.

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<v Speaker 3>Do you give like a free trial or anything with.

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<v Speaker 2>That, Yes, we do. It's a completely free download. You

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<v Speaker 2>download it for free and you can use it for

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<v Speaker 2>an entire day without having to pay. Like there's no restrictions.

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<v Speaker 2>There's no limitations except for having a day to use it.

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<v Speaker 2>So you can if you're really in need of transferring files,

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<v Speaker 2>you can use the free version. You don't have to

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<v Speaker 2>buy it.

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<v Speaker 3>Yeah, there you are, and you'll be the hero at work.

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<v Speaker 1>If you work somewhere and they're like, oh my gosh,

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<v Speaker 1>we got to get all these things on an iPhone

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<v Speaker 1>for a presentation tomorrow or whatever. The executive and you're like, oh,

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<v Speaker 1>I heard this on the podcast. I know exactly how

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<v Speaker 1>we can do that very easily, especially if they're in

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<v Speaker 1>some weird, like weird file formats that these people have created.

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<v Speaker 1>If you need a convenient tool for your iPhone, it's

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<v Speaker 1>kind of like the tool that is not included with

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<v Speaker 1>your iPhone if you gave me a choice between iTunes.

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<v Speaker 1>I mean, I think most people like to disable the

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<v Speaker 1>auto open of iTunes when they plug their iPhone into

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<v Speaker 1>their computer. If you're at all tech savvy, that's pretty

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<v Speaker 1>much the first thing.

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<v Speaker 2>You turn off, right, Yes, yes, exactly, all right.

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<v Speaker 1>Josh Brown of soft Reno, thanks so much for joining

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<v Speaker 1>me on the podcast today. How can folks get in

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<v Speaker 1>touch with the software that we talked about here?

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<v Speaker 2>Oh, you can find us at softerreno dot com. That's

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<v Speaker 2>s O F T O R I N O dot com.

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<v Speaker 2>It's free to download, free to try, and if you

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<v Speaker 2>like it you can buy it.

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<v Speaker 1>All right, thank you for having me all right, thanks

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<v Speaker 1>for being on the show. Josh Brown a soft reno.

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<v Speaker 1>Appreciate it. And if you want links to all the

0:10:28.480 --> 0:10:30.480
<v Speaker 1>apps I just talked about, go to my website. It

0:10:30.559 --> 0:10:33.400
<v Speaker 1>is rich on tech dot tv, or you can check

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<v Speaker 1>the show notes. Thanks so much for listening.

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<v Speaker 3>I'm Rich Damiro. I'll talk to you real soon.