Speaker 1: The software that lets you drag and drop just about
Speaker 1: anything onto your iPhone. What's going on on, rich Demiro,
Speaker 1: this is rich On Tech in the show today, we're
Speaker 1: going to talk about some really cool software that kind
Speaker 1: of makes your iPhone much easier to use because you
Speaker 1: can literally drag and drop any file from your computer
Speaker 1: onto your phone. Do some cool stuff there with ringtones
Speaker 1: as well. Let me bring on Josh Brown. He works
Speaker 1: with soft a Reno. This is a cool company that
Speaker 1: makes this software. Josh, thanks so much for joining me.
Speaker 2: Hi, Rich, Hi, everybody, thank you for having me.
Speaker 1: Marketing director of soft a Reno. You're the guy that
Speaker 1: when you download some software from you guys, your face
Speaker 1: pops up in a little video.
Speaker 2: Exactly exactly and may be annoying to somebody because you know,
Speaker 2: you're not used to seeing a face when you're loading
Speaker 2: up an app. But this was our little, little revolutionary
Speaker 2: way of trying to communicate with the audience that uses
Speaker 2: our apps. We try to have an onboarding video to
Speaker 2: walk you through teach you how to use the product,
Speaker 2: even though it's very simple, but be trying to have
Speaker 2: our own little stamp there.
Speaker 1: Yeah, and it's pretty smart because most of the time
Speaker 1: when I download software, there's like, you know, maybe some
Speaker 1: overlays on the screen.
Speaker 3: What does everyone do?
Speaker 1: They immediately click through all those overlays, don't read any
Speaker 1: of them, and then all of a sudden you're like, wait,
Speaker 1: now how do I use this? So by you giving
Speaker 1: that one minute two minute intro, you kind of explain, Hey,
Speaker 1: here's what you can do with this software, here's how
Speaker 1: you use it. So let's talk about the first piece
Speaker 1: of software that I've been using for a while. It's
Speaker 1: called Walter two. And they had, you know, they had
Speaker 1: the original one W A L.
Speaker 3: T R.
Speaker 1: And what this does is it's kind of like the
Speaker 1: missing link between your computer and your iPhone. Imagine how
Speaker 1: tough it is to sync your iPhone with iTunes. If
Speaker 1: I told you, hey, can you put this book on
Speaker 1: your iPhone? You wouldn't know how to do that, right
Speaker 1: if you actually had that file on your computer. Well,
Speaker 1: with this software, you literally just drag and drop almost
Speaker 1: any file onto the software and it will magically appear
Speaker 1: on your phone, and not just on your phone, but
Speaker 1: in the proper place. So josh Am I explaining that properly.
Speaker 2: That's fully correct. What we tried to create was a
Speaker 2: simple drop zone that will allow you to just drag
Speaker 2: and drop any file in any format without you having
Speaker 2: to think what format is supposed to be in where
Speaker 2: it's supposed to be, you know, placed. We just want
Speaker 2: you to drag and drop a file and it's going
Speaker 2: to appear on your device as if, you know, as
Speaker 2: if it was an Android device. Because a lot of
Speaker 2: people are used to Android phones where they have folders
Speaker 2: where you can just drag and drop files into a
Speaker 2: folder and it will appear on the device, we kind
Speaker 2: of kind of wanted to have that here, but we
Speaker 2: try to add a little Apple touch to it, where
Speaker 2: we create a simple, beautiful interface that will allow even
Speaker 2: you know, anybody like even a granty can you use it.
Speaker 2: That's a little slogan. You know, even your mom, your
Speaker 2: your your brother, your dad, anybody who has no technology,
Speaker 2: they can open up Walter and Dragons Draft Dragon drop
Speaker 2: stuff on their iPhone. It will appear there.
Speaker 1: And this works with music, so you can, you know,
Speaker 1: if you have some MP three's, you can just throw
Speaker 1: them in there. It works with ring tones, It works
Speaker 1: with videos and not just videos. You know the thing
Speaker 1: about the iPhone is that it likes things in very
Speaker 1: specific formats, but you can literally drag and drop a
Speaker 1: video in like any format. It will figure that out.
Speaker 1: You can do PDFs, epub files, which are the books
Speaker 1: I was talking about. And this all again works without iTunes.
Speaker 1: In fact, you know that's part of the process is
Speaker 1: that you want iTunes closed.
Speaker 3: I believe right? Is that do you guys say to
Speaker 3: close its?
Speaker 2: Yes, we don't want you to open up iTunes so
Speaker 2: it doesn't interfere with Walter. We do allow you to
Speaker 2: transfer stuff over Wi Fi as well, so you can
Speaker 2: just you don't have to. It's a cordless experience. You
Speaker 2: only have to launch iTunes wants to enable Wi Fi
Speaker 2: for your device, but after that you don't have to
Speaker 2: keep it open and you can drag and drop files
Speaker 2: into your phone over Wi Fi and the beauty of
Speaker 2: wald One second, you mentioned video files, which which is
Speaker 2: really important. A lot of people they have to convert
Speaker 2: various formats to make them compatible with iPhone and that's
Speaker 2: what keeps it confusing. That's why a lot of people
Speaker 2: want to avoid it and avoid like Dragon, transferring any file,
Speaker 2: any video file into their iPhone. Walter. It takes the
Speaker 2: file you have it figures out which format it's supposed
Speaker 2: to convert to, converts it under the hood. You don't
Speaker 2: even know what's going on.
Speaker 1: Under the hood.
Speaker 2: We take care of everything for it, and we transfer
Speaker 2: it into your device into the proper place, into the
Speaker 2: native TV app that Apple created, which is also a
Speaker 2: good advantage because a lot of people may use external
Speaker 2: video players music players on their phone, but Apple actually
Speaker 2: optimized for battery efficiency their own apps, so it's better
Speaker 2: to use native video and music players because they save
Speaker 2: battery life, and we try to do that with our program.
Speaker 1: And by the way, all the stuff that you just
Speaker 1: talked about happens really fast, so when you drag and drop,
Speaker 1: it's not like you see this big, huge progress bar
Speaker 1: of converting some file. It all happens sort of in
Speaker 1: the background. You just see it as Okay, I'm dragging
Speaker 1: this into this drop zone, and next thing you know,
Speaker 1: it's on my phone. And I've done this with my
Speaker 1: kids because it's a lot easier than trying to sink
Speaker 1: a whole bunch of stuff with iTunes. Like my kid
Speaker 1: wants some old videos, you know, home movies that we
Speaker 1: had of him as a kid, and I just literally
Speaker 1: dragged and dropped those on there.
Speaker 3: I didn't care what format.
Speaker 1: I was just going through today and looking at some
Speaker 1: of these things, and I have been like some of
Speaker 1: these crazy formats you were talking about, like three GP,
Speaker 1: like remember that one that's like a that was like
Speaker 1: a tiny like one. Yeah, it was like a one
Speaker 1: megabyte file or something like that. Yeah, just throw it
Speaker 1: on there, it will figure it out. Mk V a
Speaker 1: v I m P four m O V MPEG, M
Speaker 1: two t S. I don't even know what that one is.
Speaker 2: W m V a DVD format, M M two t
Speaker 2: S is a DVD form. So if you have a
Speaker 2: DVD that you want to rip and you want to
Speaker 2: transferred to your device or to your iPad, for example,
Speaker 2: maybe like your your wedding on a DVD. That's what
Speaker 2: a lot of people have. You know, you can put
Speaker 2: it on your iPad and you can show it to
Speaker 2: your family.
Speaker 1: Once again, why is Walter Too not in the MacApp
Speaker 1: Store and why I'm just imagining that Apple does not like.
Speaker 3: What you're doing.
Speaker 2: Let me let me be honest with you. They do
Speaker 2: like our software, and uh they do use our absolutely
Speaker 2: see like users from Apple, and we've seen we've had
Speaker 2: customers that were recommended to use our product by some
Speaker 2: Apple representatives.
Speaker 1: Uh.
Speaker 2: Maybe at an Apple store when the customer comes in
Speaker 2: they tell you that, you know, the iTunes sucks, let
Speaker 2: me put on some stuff on iPhone. They try to
Speaker 2: recommend different solutions.
Speaker 1: Uh.
Speaker 2: But the reason that it's not on the App Store
Speaker 2: is because they have guidelines. They have rules, and we
Speaker 2: are our product is too smart in terms of uh,
Speaker 2: you know, side stepping iTunes. We we I'm not going
Speaker 2: to get into all the tech you details, but we
Speaker 2: did reverse how iTunes work. We figured out how Apple
Speaker 2: uses iTunes to put stuff to sink your device, and
Speaker 2: we took all the all the good stuff, took all
Speaker 2: the transferring stuff, We improved it, and we created our
Speaker 2: own product with a lot of different things on top
Speaker 2: of converter conversion, with book support, with Wi Fi and
Speaker 2: all that stuff. So it's not on there because it
Speaker 2: doesn't comply with the rules that that iTunes the Apple
Speaker 2: Store needs for your app to have.
Speaker 1: But at the end of the day, when someone sees
Speaker 1: something like this, it is it is kind of funny
Speaker 1: because Apple has built this kind of walled garden. Obviously
Speaker 1: they'd like you to download everything from them and get
Speaker 1: all the ring tones and all that stuff from them.
Speaker 1: But the reality is the way that computers have been
Speaker 1: in the past was never like that. Like everyone, you know,
Speaker 1: if you you know, if you had an MP three
Speaker 1: player back in the day before the iPod, it was
Speaker 1: like super simple. You just drag and drop, you know,
Speaker 1: from a Windows interface onto that device or a flash drive.
Speaker 1: Think about how that works. But the iPhone is really
Speaker 1: this giant hard drive that's almost like inaccessible to the
Speaker 1: average user in a simple.
Speaker 2: Way, exactly exactly, especially for people that are moving from
Speaker 2: Android to iPhone. I think Apple has like a whole
Speaker 2: landing page where they try to walk you through and
Speaker 2: they tell you that it's so easy to move from
Speaker 2: an Android device to an iPhone, And that's what I heard.
Speaker 2: I heard a lot of arguments from people that won't
Speaker 2: move to an iPhone just because they can't have the
Speaker 2: freedom of moving files to their phone. And our product
Speaker 2: is actually that you know, that painkiller, that solution. It
Speaker 2: allows you to just drag and drop stuff as you're
Speaker 2: used to on an Andrew device. And let me just
Speaker 2: add one more thing you're probably wondering, like what Walter
Speaker 2: is w altr Walter the name It was released in
Speaker 2: twenty fourteen, and the name was inspired by Walter White
Speaker 2: from Breaking Bad back in the day. It was a huge,
Speaker 2: huge TV show that's popular, and that's that's why we
Speaker 2: we named it Walter ah nice.
Speaker 1: Now we know the name. That's a little bit of trivia.
Speaker 1: If you guys ever make it a jeopardy as an answer. Now,
Speaker 1: if you're listening to this podcast, you will know the
Speaker 1: question for that one. So Walter forty bucks. You can
Speaker 1: download it from the website softter Reno. So that's that's
Speaker 1: a great app and it's just kind of a great
Speaker 1: tool to have in your toolkit if you're a Mac user,
Speaker 1: even Windows users.
Speaker 3: It works with Windows as well.
Speaker 1: It's just one of those apps that's kind of like
Speaker 1: it comes in handy and it's really nice and it's
Speaker 1: so simple that you will not believe once you try it,
Speaker 1: you will just not believe.
Speaker 3: Do you give like a free trial or anything with.
Speaker 2: That, Yes, we do. It's a completely free download. You
Speaker 2: download it for free and you can use it for
Speaker 2: an entire day without having to pay. Like there's no restrictions.
Speaker 2: There's no limitations except for having a day to use it.
Speaker 2: So you can if you're really in need of transferring files,
Speaker 2: you can use the free version. You don't have to
Speaker 2: buy it.
Speaker 3: Yeah, there you are, and you'll be the hero at work.
Speaker 1: If you work somewhere and they're like, oh my gosh,
Speaker 1: we got to get all these things on an iPhone
Speaker 1: for a presentation tomorrow or whatever. The executive and you're like, oh,
Speaker 1: I heard this on the podcast. I know exactly how
Speaker 1: we can do that very easily, especially if they're in
Speaker 1: some weird, like weird file formats that these people have created.
Speaker 1: If you need a convenient tool for your iPhone, it's
Speaker 1: kind of like the tool that is not included with
Speaker 1: your iPhone if you gave me a choice between iTunes.
Speaker 1: I mean, I think most people like to disable the
Speaker 1: auto open of iTunes when they plug their iPhone into
Speaker 1: their computer. If you're at all tech savvy, that's pretty
Speaker 1: much the first thing.
Speaker 2: You turn off, right, Yes, yes, exactly, all right.
Speaker 1: Josh Brown of soft Reno, thanks so much for joining
Speaker 1: me on the podcast today. How can folks get in
Speaker 1: touch with the software that we talked about here?
Speaker 2: Oh, you can find us at softerreno dot com. That's
Speaker 2: s O F T O R I N O dot com.
Speaker 2: It's free to download, free to try, and if you
Speaker 2: like it you can buy it.
Speaker 1: All right, thank you for having me all right, thanks
Speaker 1: for being on the show. Josh Brown a soft reno.
Speaker 1: Appreciate it. And if you want links to all the
Speaker 1: apps I just talked about, go to my website. It
Speaker 1: is rich on tech dot tv, or you can check
Speaker 1: the show notes. Thanks so much for listening.
Speaker 3: I'm Rich Damiro. I'll talk to you real soon.