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Speaker 1: I do think call It is in an interesting position

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Speaker 1: because there's an extreme upside for Kelly, and when we

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Speaker 1: look at it, call It doesn't even rap or he

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Speaker 1: doesn't produce. According to people I speak to in the industry.

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Speaker 2: Here's nobody, here's your brother, Nobody. Don't do that, Nobody, Pain,

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Speaker 2: because I hear it.

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Speaker 1: I hear it all the time. That's my brother.

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Speaker 2: Nah, bro, it's the brother. Shit, Nobody is your brother.

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Speaker 1: I've had dj kald Loan's not attacking call It, I'm

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Speaker 1: attacking the system. Calate benefits in right. So kell It

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Speaker 1: understands how to work the Brother's system. And for me,

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Speaker 1: I understand that the industry has a silicon soul and

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Speaker 1: in this game, brother is damn near like a promo code.

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Speaker 1: It's damn there, like use krole Brother to get seventy

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Speaker 1: percent off of whatever you need this rap dude. I've

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Speaker 1: watched people appropriate family culture in cloak business behind this

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Speaker 1: family word as a means to get results, as a

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Speaker 1: mechanism of control, and so we do have to watch people.

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Speaker 1: I think T Pain is talking right, but at the

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Speaker 1: same time we have to ask Pain, have you been

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Speaker 1: the person to do that fake friendship shit? I was

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Speaker 1: young and had mad respect for jay Z, but I

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Speaker 1: ain't gonna lie. I had questions. Yo. They called their

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Speaker 1: whole shit rock life familiar. Ben and Siegal went up

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Speaker 1: to get a lawyer and the door wouldn't answer. A

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Speaker 1: Few things gonna remain the same, soung gonna change. But

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Speaker 1: one thing we can count on is every single week

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Speaker 1: it's up the podcasts gonna drop some of that game,

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Speaker 1: something on the ground for the hunger Hound. Make sure

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Speaker 1: you stay around. You understand me. Listen playing a bus.

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Speaker 1: Just stop at sun Trust. If you're not on patron

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Speaker 1: dot com right now, you're in the wrong place. That's

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Speaker 1: where you support me at. I also want to have

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Speaker 1: a call to action for the people who are off

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Speaker 1: viewing these episodes when they go live. Make sure you do.

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Speaker 1: Also listen to the episodes that come out every Monday

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Speaker 1: via audio very and you listen to the audio as

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Speaker 1: we are building something spectacular for the culture to participate in.

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Speaker 1: Hopefully everyone had a tremendous holiday Thanksgiving, Christmas is here

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Speaker 1: when the holiday spirit on this side, I'm gonna see

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Speaker 1: how I can contribute to try to help a few

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Speaker 1: people in my area. Also, let me address that because

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Speaker 1: last week I seen a lot of people who really

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Speaker 1: didn't understand what I was saying when I spoke about

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Speaker 1: I'd rather not be giving a fish sandwich. I'd rather

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Speaker 1: be giving a fish and rod. I'd rather be taught

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Speaker 1: to what a fish are, how to get the fish,

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Speaker 1: versus you give me a sandwich. Because what we're dealing

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Speaker 1: with even now, right today, we're going to talk about

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Speaker 1: how podcasting has changed and how the music business is changing,

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Speaker 1: a lot of these individuals have been given fist sandwiches.

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Speaker 1: You got to remember, in this game, a lot of

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Speaker 1: people have an option to take a fish sandwich or

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Speaker 1: a fishing rod. They go with the fish sandwich. See,

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Speaker 1: I ain't no fish sandwich kind of I'm a fishing

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Speaker 1: rod kind of called tonight. I might want fitt sanwiches tomorrow,

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Speaker 1: I might want fish and spaghett it, but I ain't

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Speaker 1: no fitt sandwich handing me fitt sandwich kind of guy.

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Speaker 1: And so some people don't respect that. Other people acknowledge

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Speaker 1: what I'm saying. And so for both people, just get

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Speaker 1: to the line. I'll make you make a decision. The

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Speaker 1: important thing I have to always remember is I ain't

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Speaker 1: talking to everybody and so I always want to be

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Speaker 1: clear with that as well. It's a lot of people

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Speaker 1: out here in the world talking. I ain't talking to everybody.

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Speaker 1: I'm talking to my kind, my tribe. If you ain't

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Speaker 1: a part of my tribe, it's understandable. Find your tribe.

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Speaker 1: Just find your tribe. Everybody gonna have somebody that they

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Speaker 1: gonna get this thing done. With my tribe, we gonna

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Speaker 1: get it done at the highest level. If this is

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Speaker 1: not for you, you can exit the building. You've been dismissed.

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Speaker 1: Seecause I wouldn't place myself amongst those that I don't

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Speaker 1: care for. I won't consume content that I wouldn't believe

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Speaker 1: that was created with me and mind. If I felt

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Speaker 1: like something didn't have any value, it'll be my dude

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Speaker 1: to stay far away from that. Create as much distance

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Speaker 1: as I can between me and what has zero value.

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Speaker 1: But what I tend to find is is that people

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Speaker 1: who believe we have the least value in the market

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Speaker 1: will be the same people that constantly engage with our product. Now,

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Speaker 1: I don't know what you call that. Some people call

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Speaker 1: him marketing, but I call it mischievous. You know, it's

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Speaker 1: mischievous behavior from overgrown adults. But I'm here to get

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Speaker 1: a job done. I'm in the building to get a

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Speaker 1: job done. I'm at the forefront to get a job done,

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Speaker 1: and I'm talking to the doors out there, right. So

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Speaker 1: the first topic we're gonna talk about today is T Pain.

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Speaker 1: For people who do not know, T Pain made its

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Speaker 1: way over the Shannon Sharps podcast and he has some

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Speaker 1: choice words for a couple of different people. Now. T

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Speaker 1: Pain seems to be at the home stretch of his career,

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Speaker 1: and he seems to be reflecting on some of the

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Speaker 1: things that took place in this particular time. I feel

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Speaker 1: like something is on his heart and he's trying his

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Speaker 1: best to cover it up and smile through it. But

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Speaker 1: I think he feels a certain kind of way. So

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Speaker 1: T Paine went on Shannon Sharp's podcast and had some

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Speaker 1: very choice words surrounding DJ Kettley. Let's take a look

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Speaker 1: at what he said. Pay attention.

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Speaker 2: What have you learned about this business in twenty years sitting?

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Speaker 2: Nobody is your brother? Nobody on paint. Don't do that,

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Speaker 2: nobody paint because I hear it. I hear it all

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Speaker 2: the time. That's my brother, I hear you have seen

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Speaker 2: so many dicks in that locker room. None of them

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Speaker 2: is your brother. Nobody is your brother. Everybody is your brother.

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Speaker 2: While they can use you, everybody everybody is your brother.

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Speaker 1: Wow, they can use you. Nobody is your brother.

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Speaker 2: That is the quickest and the most consistent thing that

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Speaker 2: I've learned through this whole thing. You had to learn

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Speaker 2: that the hard way, everybody and everybody. And you know what,

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Speaker 2: it's only that say you my brother that I'm telling

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Speaker 2: just like that now, yeah, because you wouldn't allow you

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Speaker 2: wouldn't allow somebody that didn't say that to get close

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Speaker 2: to you.

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Speaker 1: You would, so you would.

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Speaker 2: I'd rather you tell me what the business was and

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Speaker 2: not have the brother aspects in there, and just say, hey, look,

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Speaker 2: here's what I wanna do. Here's what we're gonna do.

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Speaker 2: We're gonna do a hook, We're gonna i'm gonna put

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Speaker 2: a verse on this ship. We're gonna make a bunch

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Speaker 2: of money. I'm gonna we're gonna separate for a little bit,

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Speaker 2: and I'm gonna come back when I need you again.

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Speaker 1: Let's do it again.

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Speaker 2: But I'd rather know the plan than to say you

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Speaker 2: my brother, you my brother, You my brother? No brother,

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Speaker 2: We always gonna be together. We ain't gonna never we

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Speaker 2: ain't gonna never separate. Anytime you need me. I'm here

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Speaker 2: for you anytime you need me.

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Speaker 1: Ba ba mom.

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Speaker 2: But nah, bro, it's the brother ship. Nobody is your brother.

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Speaker 2: I've had DJ calling everybody then told me I'm your brother.

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Speaker 2: Do not believe that? Shiit Lord, That is the that

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Speaker 2: is the.

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Speaker 1: You know you're gonna get me in trouble, man.

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Speaker 2: You're gonna get us in trouble.

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Speaker 1: I'm gonna get us in trouble.

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Speaker 2: All that. But I mean, but but no, I mean

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Speaker 2: when I say when I say, when I say ship

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Speaker 2: like DJ Caller, it's very apparent like DJ Kellor knows

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Speaker 2: how to move, he knows how to you know, things

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Speaker 2: with different people and ship like that. But it's like

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Speaker 2: it's not, it's not it's not a DJ call It

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Speaker 2: type of thing. That's just the first person I can

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Speaker 2: think of. But we're talking about so many people because

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Speaker 2: you got to think of how many people I've helped

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Speaker 2: throughout their career. Everybody is like, oh my god, thank

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Speaker 2: you so much. You're my brother, and it's just so

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Speaker 2: much of that, back to back back to back, back

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Speaker 2: to back. You're my brother. You're my brother, you're my brother,

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Speaker 2: You're my brother. And then none of that ship was reciprocated.

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Speaker 2: None of that ship came back. None of that shit meant.

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Speaker 2: And when people, when people tell you how much you

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Speaker 2: mean to them, don't grab onto that. When people tell

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Speaker 2: you how much they can mean to you in return,

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Speaker 2: that's the shit you gravitate towards.

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Speaker 1: Damn.

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Speaker 2: When when there's people on your team and sometimes like

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Speaker 2: I like, I love telling people that they're about to

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Speaker 2: get a raise.

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Speaker 1: Okay, you know what I mean. So I love I love.

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Speaker 2: Going to my team and like, hey, I'm about to

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Speaker 2: get your raise. And when somebody says thank you, man,

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Speaker 2: I appreciate it. Yeah, it's like, oh god, it's probably.

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Speaker 1: Gonna be your last race. But when I go to

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Speaker 1: somebody and I say, yo, you're about to get a.

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Speaker 2: Raise, and they say, can I is there something more? Work? Like?

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Speaker 2: Can I is there? Can you like also raise like

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Speaker 2: my responsibilities or something?

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Speaker 3: Them?

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Speaker 1: The people you keep right, you feel what I'm saying.

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Speaker 2: Them, The people you keep around, you know, And and

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Speaker 2: when you when you do something so astronomical as to

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Speaker 2: building somebody's career and they just say, Joe, you're my Brother,

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Speaker 2: bro By Gang never going to see you again. And

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Speaker 2: then it's like when you do something astronomical, like bro

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Speaker 2: you built my career up, there has to be something

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Speaker 2: I can do, right.

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Speaker 1: That's the people you keep around with you. So clearly

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Speaker 1: this was a disci DJ Kelly. I think T Pain

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Speaker 1: did try to come out and backtrack and walk back

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Speaker 1: some of the comments and say that y'all just have

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Speaker 1: a different vernacular because I'm from the South or something

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Speaker 1: like that, while I'm from the South as well, and

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Speaker 1: I think T Pain needs to live in this truth.

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Speaker 1: I think there's a lot of people in the industr

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Speaker 1: that's living with these kind of stories, not necessarily about

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Speaker 1: Call It. I do think call It is in an

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Speaker 1: interesting position because there's an extreme upside for Kelly, and

189
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Speaker 1: when we look at it, call It doesn't even rap

190
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Speaker 1: or he doesn't produce, according to people I speak to

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Speaker 1: in the industry. And again, Loan's not attacking call It,

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Speaker 1: I'm attacking the system call It benefits in right, So

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Speaker 1: kell It understands how to work the Brother's system. And

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Speaker 1: for me, I understand that the industry has a silicon

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Speaker 1: soul and in this game, Brother is damn near like

196
00:10:30,720 --> 00:10:33,439
Speaker 1: a promo code. It's damn there, like use krole brother

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Speaker 1: to get Sidney percent off of whatever you need this

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Speaker 1: rap to do. And so people believe call it to

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Speaker 1: be in a position of where he'll brown knows a

200
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Speaker 1: little bit to get the job done. And so even

201
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Speaker 1: from outside of the industry, I watch people weaponize the

202
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Speaker 1: family word to cloak our business behind family. It leads

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Speaker 1: me to believe that there's certain perks there and there's

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Speaker 1: certain understanding there that may not be that it may

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Speaker 1: be a very hollow relationship, but it's just using the

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Speaker 1: family word because it gets work for cheap. See, it's

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Speaker 1: real old game. If you really come from the game,

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Speaker 1: you know, try to use that brother word and they

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00:11:11,200 --> 00:11:14,000
Speaker 1: try to use that I with you type vibe to

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Speaker 1: get another work for cheap. And so I come in

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Speaker 1: the game, I come in the industry. From outside of

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Speaker 1: the industry, I watch people and I watch how they

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Speaker 1: weaponize the family word. I've watched people appropriate family culture

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Speaker 1: and cloak business behind this family word as a means

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Speaker 1: to get results, as a mechanism of control. And so

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Speaker 1: we do have to watch people. I think Tea Pain

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Speaker 1: is talking right, But at the same time, we have

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Speaker 1: to ask pain, have you been the person to do

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Speaker 1: that fake friendship shit? See what I need folks to understand,

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Speaker 1: And I've always understood that's why I don't do it.

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Speaker 1: That fake friendship shit is a weird dances playing. I

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Speaker 1: was younger and had mad respect for jay Z, but

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Speaker 1: I ain't gonna lie. I had questions. Yo. They called

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Speaker 1: their whole shit rock life familiar. Sigu went up to

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Speaker 1: get a lawyer and the door wouldn't answered. He needed

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Speaker 1: to get out of jail. J Hey, man, I ain't

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Speaker 1: got nothing to do this business. And at that point

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Speaker 1: maybe jay had grew up. I'm not sure, but I

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Speaker 1: had questions. I understood that we were lost in the

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Speaker 1: sauce at this point. And so when I see my

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Speaker 1: people in rep then they run around giving each other

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Speaker 1: a Talian mob name. See they playing on it, They

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Speaker 1: playing on it. See back in the day, they used

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Speaker 1: to name theyself behind a Talian mob families and it'll

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Speaker 1: be a record label when they'll sign you to a

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Speaker 1: record deal under the cloaks of lat familiar on some

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Speaker 1: mob kind of shit, like part of the family kind

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Speaker 1: of shit. And so it's allusion to the brain. You

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Speaker 1: think that this situation inherits the rules of the mob

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Speaker 1: because you ain't checking the tags. I'm into checking the

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Speaker 1: tags moving forward. And while you'll be dealing with black

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Speaker 1: Americans doing high level business in rap and cloak their

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Speaker 1: self behind in it Italian's name and inherit the values

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Speaker 1: of the mob while doing business really bad business. And

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Speaker 1: so you will watch Team Pain be frustrated and understand that. Yo,

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Speaker 1: what you're really saying is what we're doing is we're

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Speaker 1: watching DJ Kelly move around using brother as a promo code.

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Speaker 1: You know how when I read an ad, use my code. Yeah,

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Speaker 1: some of these know how to get in these rooms

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Speaker 1: and use my cod Brother, and you can get everything.

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Speaker 1: Damn they're free. You understand what I'm saying. But at

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Speaker 1: some point men have to recognize when people weaponize. We

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Speaker 1: got to recognize when people start to weaponize and it's

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Speaker 1: messed up because you'll have good people out here that

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Speaker 1: mean what they say and stand on they wordness. Also

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Speaker 1: in the mix with some of these people that's playing

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Speaker 1: high level games. Some of these folks that done read

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Speaker 1: their bullshit for their loss of power with all that,

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Speaker 1: and they think they executing high level game. That shit

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Speaker 1: is outdated. And old, and I say that respectfully. Everybody

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Speaker 1: got to start somewhere, but that's outdated. Game update your software,

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Speaker 1: love one. You know, we also got to look at

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Speaker 1: who's talking. We're dealing with T Pain. He was at

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Speaker 1: the top of the game. They made a lot of money.

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Speaker 1: I'm talking about that dude made a lot of songs

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Speaker 1: where music was really profitable, and he did help a

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Speaker 1: lot of people. He jumped on a lot of songs.

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Speaker 1: That was a lot going on with T Pain on it,

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Speaker 1: a lot of radio records, like a lot of labels.

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Speaker 1: But T Pain never put nobody on. And that's where

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Speaker 1: your legacy is always gonna live at. You can scream

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Speaker 1: from the top of the mountain about how many plaques

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Speaker 1: you got, it got to be the rest of the

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Speaker 1: world that saying. Now he puts six seven people, he

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Speaker 1: got a family, treat like his greatness wasn't just about him.

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Speaker 1: It was about more than just him. And I think

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Speaker 1: T Pain suffers from in his career we've yet to

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Speaker 1: see him put people on. Now. He may argue that

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Speaker 1: me giving those people songs put them on, and I

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Speaker 1: can push back on that, and we had that conversation.

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Speaker 1: But I think at the end of the day, the

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Speaker 1: culture has a different level of respect for the people

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Speaker 1: that grabs stuff and create something out of it. Right,

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Speaker 1: You'll see jay Z get reverence because all the people

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Speaker 1: and all the business he done outside of music. You'll

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Speaker 1: see fifty get that reverence because of all the business

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Speaker 1: he's done outside of music as well as inside of music.

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Speaker 1: You'll see Cash Money get that reverence because of all

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Speaker 1: of the business that they have done in music and

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Speaker 1: all of the different artists that has came through their infrastructure.

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Speaker 1: When we look at t Pain, we don't see those

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Speaker 1: same results. But when you hear him say something like

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Speaker 1: that about cal It, I think it's important that we

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Speaker 1: all understand that what he's saying is I believed in

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Speaker 1: that brother shit. That's what really hurt my feelings. He's

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Speaker 1: saying he's hurt, and people may not recognize that, but

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Speaker 1: he's definitely saying, yo, I believe them when they some

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Speaker 1: of them, some of them, I believe when they come

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Speaker 1: with that brother talk. And I see that that didn't

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Speaker 1: really materialize, and so now you have to live with

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Speaker 1: the harsh reality is, man, I got all the money,

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Speaker 1: and they stole some money along the way, but they

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Speaker 1: also stole my perspective on people. That's when they tell

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Speaker 1: you people that this industry is dangerous, because when you

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Speaker 1: get here, you start to understand, Oh man, they are

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Speaker 1: they ain't even like they Oh he ain't even And

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Speaker 1: he talking God talking, he talking uplift your people, and

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Speaker 1: he really hater he talking how he really really he

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Speaker 1: a sucker. That's why I gotta create the method. I

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Speaker 1: don't ride no fad. I tell that yo. I create

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Speaker 1: the method. We standing at the top of the mountain

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Speaker 1: and some of the innovators in this culture and me

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Speaker 1: and God gotta understanding that as long as I got

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Speaker 1: breath in my lungs, if they make the sea, I

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Speaker 1: make the cell, they make the wall, I make the door.

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Speaker 1: Hear man, I'm gonna figure it out. I'm gonna really

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Speaker 1: figure it out every step of the way. I ain't

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Speaker 1: gonna even allow him to get ahead of me. But again,

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Speaker 1: this isn't a diss that call it. This is an

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Speaker 1: examination of the ecosystem that cal it thrives in. Now,

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Speaker 1: I also want to take you guys to what Ace

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Speaker 1: Hood came on my show and he had some things

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Speaker 1: to say about DJ Kelly. It's important that we understand

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Speaker 1: that this business breeds bad behavior. And so I listened

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Speaker 1: to Pain and he talks about Kelly, and I say, well,

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Speaker 1: I just had Ace Hood on and for me, you know,

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Speaker 1: I heard Ace Hood go to Joe Budden podcast and

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Speaker 1: he spoke about, Yo, there was a seven figure bout

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Speaker 1: as it pertains to me getting out of my deal

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Speaker 1: with DJ Kellen. And I didn't understand that, at least

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Speaker 1: me looking at the business and saying, yo, he doesn't

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Speaker 1: been very successful. I'm sure he's recouped. He had songs

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Speaker 1: that has went platinum four and five times over when

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Speaker 1: you look at his catalog, right, And so I was

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Speaker 1: always interested in why did he cost a million dollars

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Speaker 1: for you to leave that deal? And so he explained

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Speaker 1: it on the episode, and I think he was trying

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Speaker 1: to be diplomatic, right. Ace Hood is a good dude,

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Speaker 1: so he's trying to be diplomatic. I also want to

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Speaker 1: look at what he said about Kelly, seeing that Tea

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Speaker 1: Pain is saying, yo, Kelly is surviving in this weird

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Speaker 1: little space where he's not a rapper, he's not a producer,

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Speaker 1: but everybody is his brother. And I don't know Cali.

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Speaker 1: I know people around call it some of my business

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Speaker 1: connects and my political connects, got a lot of respect

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Speaker 1: for them. But we examining the game. Pay attention to

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Speaker 1: what Ace Hood said about DJ Kelled on this up

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Speaker 1: that podcast. Listen look at this clip, but in't podcasts

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Speaker 1: because I don't understand this, and maybe you can, you know,

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Speaker 1: help gain some clarity. But you said that when you

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Speaker 1: were getting out of the Cali situation, that it was

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Speaker 1: seven figures. What does that mean? Like, how does that

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Speaker 1: look as far as like contract negotiat What does that

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Speaker 1: mean you just need to pay a million dollars? Is

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Speaker 1: that what the verbage of that it is? Or what?

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Speaker 3: Well, at that time, it was just a number, right,

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Speaker 3: you know what I'm saying. So before any negotiation anything

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Speaker 3: went down, or any discussion around the contract, this is

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Speaker 3: what Bro wanted initially. But again, I'm a guy, I'm

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Speaker 3: a young man who understands the both ends of the.

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Speaker 1: Spectrum.

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Speaker 3: So I'm understanding, like, this is just a fluff number,

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Speaker 3: This is just something to scare me. This is something

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Speaker 3: coming off of currently it's frustration and how we feel

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Speaker 3: and boom boom, But also too, it was very real,

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Speaker 3: very real for me, So and I knew what at

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Speaker 3: the reality at that particular time, I couldn't just up

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Speaker 3: and give a bro mial. You see what I'm saying

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Speaker 3: for the situation, and I feel like it and I

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Speaker 3: feel like that would have been just taken advantage of him.

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Speaker 3: Two At that point too, I'm like, you know, to

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Speaker 3: give you an m for real, like you know what

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Speaker 3: I'm saying. What I know, my work done, spoke for itself,

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Speaker 3: like it's cool down and everything like that. Once we

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Speaker 3: got to and even you know, everybody even killed. Now

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Speaker 3: it's like, now we can have a real conversation about this,

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Speaker 3: you know what I'm saying.

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Speaker 1: And I've seen on Breakfast Club where they kind of

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Speaker 1: asked him about.

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Speaker 3: You, but to ask what were the best eight Hood

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Speaker 3: was like your first artist first time?

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Speaker 4: Are you still and you're still together? Or Ace Hood

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Speaker 4: doing his own thing? You know what I'm saying, that's

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Speaker 4: my brother. I support him one hundred percent the best

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Speaker 4: of all he is he is, but he wants to

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Speaker 4: do his own thing.

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Speaker 1: You know what I'm saying, why right now? You the

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Speaker 1: red hot.

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Speaker 4: Everybody makes his own decisions. But at the end of

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Speaker 4: the day, is we got love. It ain't no like

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Speaker 4: you know, I sometimes, you know, artists might want to

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Speaker 4: do something and maybe you know, I don't know.

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Speaker 1: I can't I can't speak for him. I don't know

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Speaker 1: what he's thinking.

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Speaker 4: But at the end of the day is we bless him,

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Speaker 4: we love him, and he's you know, I've been with

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Speaker 4: him from the birth of ay so so I've supported

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Speaker 4: him and I'm always gonna love him and if you

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Speaker 4: ever need me, I'm here to support one hundred percent.

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Speaker 1: You know, he does kind of what Calid does, kind

401
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Speaker 1: of dance around it, and it's love, love, and you

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Speaker 1: know what I'm saying. And then you tweeted following that

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Speaker 1: you said that only if everything you said in an

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Speaker 1: interview was true. Have you guys spoken since then? What's

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Speaker 1: the relationship with you guys, if at any But what's

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Speaker 1: the feeling with Calid and that situation with we the best?

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Speaker 3: Well, there is no situation, you know what I'm saying

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Speaker 3: between me and me and bro. You know that's just

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Speaker 3: only history between me and dog. On my end, I'm

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Speaker 3: a man of love, you know what I'm saying. Like

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Speaker 3: like so, there is no love lost and you did

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Speaker 3: what I'm saying. But at the same time, I'm not

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Speaker 3: looking for anything from him.

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Speaker 1: You know what I'm saying.

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Speaker 3: I think that I wish him the best with what

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Speaker 3: he has going on with his kids, with his family

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Speaker 3: and everything. But there is no relationship, not to say

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Speaker 3: that there will there. There won't be a relationship nor

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Speaker 3: a conversation, which I feel that maybe there will be

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Speaker 3: God willing to see it so that it will be

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Speaker 3: a conversation between us two to mend some things out

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Speaker 3: or to just have a conversation. But you know, nah,

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Speaker 3: there's no relationship at this current moment. But what's holding

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Speaker 3: it back? What do you think is?

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Speaker 1: I mean? Because if you cleared the debt, you pay

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Speaker 1: whatever was ass you guys negotiated a number, would you

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Speaker 1: guys seeming to be so close during that run, what

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Speaker 1: would make it at this point we haven't even spoken right, right, Like,

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Speaker 1: what is what would you contribute that to? Uh? Well,

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Speaker 1: I would say there's a few things that contribute to that, right.

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Speaker 3: So that was a moment in time for me where

432
00:21:57,440 --> 00:22:00,480
Speaker 3: I took a step back from the industry right to

433
00:22:00,600 --> 00:22:03,679
Speaker 3: just go more introspectives, learn about myself, to recreate myself,

434
00:22:03,720 --> 00:22:05,879
Speaker 3: rebrand and all of that stuff. So that was that

435
00:22:05,920 --> 00:22:08,840
Speaker 3: whole process that went down right when I became independent,

436
00:22:09,000 --> 00:22:11,120
Speaker 3: so I went on my own personal journey to find me.

437
00:22:11,359 --> 00:22:13,600
Speaker 1: Not so you hear Ace Hood is like, yo, I

438
00:22:13,680 --> 00:22:16,639
Speaker 1: shared some of those experiences and this came out before

439
00:22:16,720 --> 00:22:21,399
Speaker 1: T Pain went on went on Shannon shawp showing, and

440
00:22:21,480 --> 00:22:23,800
Speaker 1: also Ace Hood spoke about T Pain on My show.

441
00:22:23,800 --> 00:22:26,040
Speaker 1: And I think that's what makes this conversation a little

442
00:22:26,240 --> 00:22:31,600
Speaker 1: a little interesting because it's like, Yo, when I look

443
00:22:31,720 --> 00:22:34,600
Speaker 1: back at the person T Pain may have became in

444
00:22:34,680 --> 00:22:38,200
Speaker 1: that moment, right, he was on fire. Literally we probably

445
00:22:38,240 --> 00:22:41,840
Speaker 1: ain't seen or run next to Drake and people like that.

446
00:22:41,960 --> 00:22:44,399
Speaker 1: But we're talking about T Pain coming from the South,

447
00:22:44,480 --> 00:22:49,160
Speaker 1: solo records all across every genre. He was dancing everywhere

448
00:22:49,240 --> 00:22:52,600
Speaker 1: because it was singing but it was hip hop, right,

449
00:22:52,720 --> 00:22:56,040
Speaker 1: and then the entire game was changing over to the

450
00:22:56,040 --> 00:22:59,080
Speaker 1: auto tune. Future helped it. Like there's just a lot

451
00:22:59,119 --> 00:23:03,399
Speaker 1: going on at one time. T Pain is thriving. But

452
00:23:03,520 --> 00:23:06,639
Speaker 1: I do remember when Future and Acehood was trying to

453
00:23:06,680 --> 00:23:09,240
Speaker 1: just shoot a video for walk Up in a new book.

454
00:23:09,280 --> 00:23:11,680
Speaker 1: Got it? He come out, Yo, that's my car. It's

455
00:23:11,720 --> 00:23:14,399
Speaker 1: like he was kind of ashole in, you know for

456
00:23:14,480 --> 00:23:16,480
Speaker 1: saying that. And I think you know, I don't know

457
00:23:16,520 --> 00:23:18,199
Speaker 1: where he was in his mind, and I think the

458
00:23:18,280 --> 00:23:21,480
Speaker 1: competition with Future at that point and thesehood explained it.

459
00:23:21,520 --> 00:23:24,280
Speaker 1: But I don't think that that was T Pain's best decision.

460
00:23:24,520 --> 00:23:26,439
Speaker 1: I don't know, Pain, but looking back at that, it

461
00:23:26,480 --> 00:23:28,600
Speaker 1: feels like I hate to move. But some of the

462
00:23:28,600 --> 00:23:30,919
Speaker 1: bigger records that Payne has, he gave the call it.

463
00:23:31,000 --> 00:23:33,119
Speaker 1: All I do is win and shit like that caller

464
00:23:33,280 --> 00:23:36,080
Speaker 1: is gonna eat for generations off them kind of records.

465
00:23:36,800 --> 00:23:38,680
Speaker 1: And T Payne know what it takes to get going

466
00:23:38,720 --> 00:23:41,040
Speaker 1: in this industry. It take a whole bunch to get going.

467
00:23:41,119 --> 00:23:44,480
Speaker 1: And if I'm being completely honest, if we're just depending

468
00:23:44,520 --> 00:23:47,919
Speaker 1: on DJ Kellet to get you going without him using

469
00:23:48,000 --> 00:23:50,760
Speaker 1: any other rappers as features. I mean, he has a

470
00:23:50,800 --> 00:23:53,160
Speaker 1: lot of relationships, but I think it's a hard fight.

471
00:23:53,440 --> 00:23:56,720
Speaker 1: But if he's able to use the promo cod Brother,

472
00:23:57,119 --> 00:23:59,920
Speaker 1: then he may be able to get this new artist.

473
00:24:00,240 --> 00:24:02,560
Speaker 1: T Pain jump on this joint, Rick Ross jump on

474
00:24:02,600 --> 00:24:05,119
Speaker 1: this joint. Baby may say a few words on this joint.

475
00:24:05,440 --> 00:24:07,920
Speaker 1: You know, I get Drake, I make him. I can

476
00:24:07,960 --> 00:24:11,480
Speaker 1: pour some strings because I'm using promo cod Brother. And

477
00:24:11,560 --> 00:24:13,639
Speaker 1: so when we think about what music was, it was

478
00:24:13,680 --> 00:24:15,719
Speaker 1: in a totally different spot even when we look at

479
00:24:15,760 --> 00:24:19,520
Speaker 1: it now, we're talking about we've watched our industry devalue

480
00:24:19,640 --> 00:24:23,719
Speaker 1: music in our face and nobody done nothing. Everybody just

481
00:24:23,880 --> 00:24:27,200
Speaker 1: sat there and watched them devalue music in front of

482
00:24:27,240 --> 00:24:30,680
Speaker 1: our faces. Now the splits then change in some regards,

483
00:24:30,680 --> 00:24:34,080
Speaker 1: they even got worse. Here's the trick they hid behind

484
00:24:34,160 --> 00:24:38,439
Speaker 1: payouts because streaming boom. But we'll get into that. I

485
00:24:38,480 --> 00:24:40,359
Speaker 1: want to talk to you guys about the article that

486
00:24:40,440 --> 00:24:43,840
Speaker 1: I was just reading about the record labels and how

487
00:24:43,840 --> 00:24:47,879
Speaker 1: they're pushing for Spotify to raise his prices as it

488
00:24:47,920 --> 00:24:53,399
Speaker 1: pertains to what is pain to license the music. This

489
00:24:53,520 --> 00:24:56,000
Speaker 1: is a very interesting conversation, but I want to deal

490
00:24:56,040 --> 00:24:58,320
Speaker 1: with some of the backdrop when we look at the

491
00:24:58,520 --> 00:25:03,560
Speaker 1: entire entertainment industry as it pertains to streaming music is

492
00:25:03,600 --> 00:25:06,200
Speaker 1: still on the rookie contray, and so you're going to

493
00:25:06,240 --> 00:25:09,560
Speaker 1: see them perrot behind some kind of artist centric rollout

494
00:25:09,640 --> 00:25:12,080
Speaker 1: to make it seem like whatever they're fighting for is

495
00:25:12,119 --> 00:25:13,960
Speaker 1: in the best interest of the artists. But I do

496
00:25:14,080 --> 00:25:17,080
Speaker 1: want to look at the backdrop of some of these conversations.

497
00:25:17,760 --> 00:25:21,159
Speaker 1: We've watched them devalue rap in a way that I

498
00:25:21,280 --> 00:25:25,160
Speaker 1: was always surprised on the outside. It's a reason why

499
00:25:25,240 --> 00:25:28,560
Speaker 1: rap feels dead. I would argue that it's not dead,

500
00:25:28,600 --> 00:25:33,840
Speaker 1: but it feels dead because they've devalued the filing. It's

501
00:25:33,880 --> 00:25:36,600
Speaker 1: a cheap three on now, all right, let me speed

502
00:25:36,600 --> 00:25:38,320
Speaker 1: it up and give you some game. I remember a

503
00:25:38,400 --> 00:25:40,840
Speaker 1: time when there was no Netflix, and all you had

504
00:25:40,920 --> 00:25:44,000
Speaker 1: to deal with was like Comcast, which was Infinity, which

505
00:25:44,119 --> 00:25:47,080
Speaker 1: was another company before that, I can't think of the name.

506
00:25:47,119 --> 00:25:49,200
Speaker 1: But what we were dealing with is everyone was watching

507
00:25:49,280 --> 00:25:52,480
Speaker 1: cable TV. They even started to put ad ons on cable.

508
00:25:52,480 --> 00:25:54,960
Speaker 1: The way it was starting to become astronomical. I mean

509
00:25:55,000 --> 00:25:57,520
Speaker 1: people were paying five hundred dollars a month, right, not

510
00:25:57,600 --> 00:26:00,240
Speaker 1: because that was the base package, but there's this new

511
00:26:00,280 --> 00:26:03,320
Speaker 1: culture that I'm now because I'm a business owner and

512
00:26:03,359 --> 00:26:05,639
Speaker 1: I have to study some of these funnels and some

513
00:26:05,720 --> 00:26:10,320
Speaker 1: of these plans. I'm starting to understand the add on hustle,

514
00:26:11,040 --> 00:26:15,439
Speaker 1: the funnel hustle, right, and so we're just dealing with

515
00:26:15,520 --> 00:26:18,160
Speaker 1: it on a high level. Peep game. I remember when

516
00:26:18,200 --> 00:26:20,520
Speaker 1: cable was the thing, right, So cable was in a

517
00:26:20,560 --> 00:26:24,240
Speaker 1: scenario where everybody had cable in their home. I mean,

518
00:26:24,320 --> 00:26:27,080
Speaker 1: your home was not a home without cable, and while

519
00:26:27,160 --> 00:26:29,720
Speaker 1: music had already started to shape what it looked like

520
00:26:29,800 --> 00:26:33,600
Speaker 1: and felt like as it pertains to LimeWire, Napster and

521
00:26:33,640 --> 00:26:36,000
Speaker 1: I'm just freestyling, So if I get some of this wrong,

522
00:26:36,080 --> 00:26:39,000
Speaker 1: y'all bear with me. On the other side of entertainment,

523
00:26:39,040 --> 00:26:41,520
Speaker 1: you had music which was forming and understanding that the

524
00:26:41,600 --> 00:26:44,560
Speaker 1: download was coming and we were gonna have to shape

525
00:26:44,560 --> 00:26:47,359
Speaker 1: shift and figure out a way to profit off this

526
00:26:47,480 --> 00:26:50,280
Speaker 1: download thing. Something's going on, right, and so on the

527
00:26:50,320 --> 00:26:52,800
Speaker 1: other side, and in home entertainment, when we deal with

528
00:26:52,840 --> 00:26:56,719
Speaker 1: cable TV, stuff started to pop up like what like Netflix.

529
00:26:57,800 --> 00:27:02,359
Speaker 1: Netflix understood number one, everybody had cable, so they dominated

530
00:27:02,400 --> 00:27:06,520
Speaker 1: the market. They had to devalue what you felt about cable.

531
00:27:06,880 --> 00:27:09,119
Speaker 1: Oftentimes you got to take a loss to do so.

532
00:27:09,320 --> 00:27:12,760
Speaker 1: And while we saw all of the innovation in traditional

533
00:27:12,840 --> 00:27:16,360
Speaker 1: TV music from an artist level stage, the same they

534
00:27:16,359 --> 00:27:20,119
Speaker 1: didn't band together. They didn't bundle anything together. They're waiting

535
00:27:20,119 --> 00:27:22,280
Speaker 1: on the labels to figure stuff out. And I think

536
00:27:22,359 --> 00:27:25,320
Speaker 1: that's the problem. We're not utilizing each other, we're not

537
00:27:25,480 --> 00:27:29,239
Speaker 1: utilizing the tools, we're not utilizing that understanding. Listen, when

538
00:27:29,280 --> 00:27:31,560
Speaker 1: I saw Netflix pop up back in the day, they

539
00:27:31,560 --> 00:27:34,640
Speaker 1: started to attack what you were paying for cable. They

540
00:27:34,640 --> 00:27:37,919
Speaker 1: were attacking even live TV. They were attacking something that

541
00:27:38,040 --> 00:27:41,880
Speaker 1: was a luxury in America for quite some time, live television.

542
00:27:42,280 --> 00:27:45,399
Speaker 1: You're watching this live and we're reporting live from that

543
00:27:45,560 --> 00:27:49,040
Speaker 1: took something that was a luxury and they devalued it.

544
00:27:50,600 --> 00:27:52,480
Speaker 1: They started to tell you, man, you know, I know

545
00:27:52,560 --> 00:27:54,879
Speaker 1: y'all talking at live TV talk, but who wants to

546
00:27:54,920 --> 00:27:56,840
Speaker 1: have to be home at a certain time to watch

547
00:27:56,840 --> 00:27:59,480
Speaker 1: something they have control over, y'all? They know everyone to

548
00:27:59,520 --> 00:28:06,120
Speaker 1: be at home eight watching. They flipped the narrative and

549
00:28:06,160 --> 00:28:09,119
Speaker 1: they changed the customer behavior and made the customer belief

550
00:28:09,160 --> 00:28:11,920
Speaker 1: they yeah, forget that live TV stuff, and it's too

551
00:28:11,960 --> 00:28:14,400
Speaker 1: how and it'll go out. Long as I got Internet,

552
00:28:14,920 --> 00:28:19,480
Speaker 1: I can get Netflix now. Netflix came in at a

553
00:28:19,520 --> 00:28:22,399
Speaker 1: lower price, because sometimes you got to take a loss

554
00:28:22,520 --> 00:28:25,080
Speaker 1: to make a point. So they came in at a

555
00:28:25,119 --> 00:28:30,440
Speaker 1: lower price and stole the entire market, changed the customer

556
00:28:30,520 --> 00:28:33,600
Speaker 1: behavior only to do what raised the prices right back

557
00:28:33,680 --> 00:28:36,640
Speaker 1: up on you. So while you complained about cable being

558
00:28:36,720 --> 00:28:38,880
Speaker 1: high for all of that time, now when you look

559
00:28:38,920 --> 00:28:41,600
Speaker 1: around after you get done playing for Netflix and Hulu

560
00:28:41,640 --> 00:28:45,520
Speaker 1: and sports and NFL and NBA and your favorite Movie Channel.

561
00:28:45,760 --> 00:28:47,960
Speaker 1: You now in a position of where you're back paying

562
00:28:47,960 --> 00:28:50,479
Speaker 1: what you were paying for cable before Netflix came in

563
00:28:50,520 --> 00:28:54,040
Speaker 1: and made their justification. So it's high level game. But

564
00:28:54,160 --> 00:28:58,080
Speaker 1: in music, we watched them devaluating. Nobody done anything. And

565
00:28:58,120 --> 00:29:00,440
Speaker 1: so when I say the music business is on the

566
00:29:00,480 --> 00:29:03,080
Speaker 1: rookie contract, what I mean is they're still moving how

567
00:29:03,120 --> 00:29:05,400
Speaker 1: they did in the eighties. That's what I be looking

568
00:29:05,400 --> 00:29:07,480
Speaker 1: at some of the rappers and saying, y'all ain't understood.

569
00:29:07,560 --> 00:29:09,880
Speaker 1: You gotta come get with loan and roll out of

570
00:29:09,960 --> 00:29:12,840
Speaker 1: interview and some content. You gotta put it on eight

571
00:29:12,920 --> 00:29:15,200
Speaker 1: in and somebody and we gotta roll out some shit

572
00:29:15,240 --> 00:29:18,680
Speaker 1: together to make a real impact across all markets. Y'all

573
00:29:18,720 --> 00:29:22,400
Speaker 1: really still hustling like y'all in the eighties. Man, you

574
00:29:22,480 --> 00:29:25,120
Speaker 1: better ask them is in jail now? You better update

575
00:29:25,160 --> 00:29:29,240
Speaker 1: your software. It's still hustling. Listen. They still getting the record,

576
00:29:29,360 --> 00:29:33,080
Speaker 1: dropping two videos and then letting that labels push them

577
00:29:33,120 --> 00:29:35,680
Speaker 1: to the same radio stations doing the same one too.

578
00:29:36,040 --> 00:29:40,600
Speaker 1: Everybody else is elevated. They hustle. Now, I ain't saying

579
00:29:40,600 --> 00:29:43,520
Speaker 1: everybody doing that. Salute the Travis Scott. You'll see the

580
00:29:43,560 --> 00:29:46,800
Speaker 1: astro worlds pop up salute the drake, the overo fences

581
00:29:46,800 --> 00:29:49,360
Speaker 1: pop up. You'll see some of these things, right. You

582
00:29:49,440 --> 00:29:52,360
Speaker 1: need better learn how to bundle and innovate your hustle.

583
00:29:52,600 --> 00:29:57,800
Speaker 1: All let hustling like y'all in the nineties. Drop an album,

584
00:29:57,880 --> 00:30:00,400
Speaker 1: put a video out, and let the label just working

585
00:30:00,440 --> 00:30:02,760
Speaker 1: to whoever they tell you to go, sit with wherever

586
00:30:02,800 --> 00:30:04,800
Speaker 1: they tell you to go. And you wonder why you

587
00:30:04,880 --> 00:30:07,120
Speaker 1: get left out in the cold when they've done with you,

588
00:30:07,240 --> 00:30:09,880
Speaker 1: because you don't know the method. I keep telling you

589
00:30:09,920 --> 00:30:12,240
Speaker 1: when they find with me, they create the ocean. I

590
00:30:12,320 --> 00:30:16,160
Speaker 1: create the cell, they create the lock. I create the key.

591
00:30:17,440 --> 00:30:20,880
Speaker 1: I ain't even focusing on what they creating. Whatever they create,

592
00:30:20,880 --> 00:30:23,520
Speaker 1: I'm gonna create the bigger thing, the better thing, the

593
00:30:23,560 --> 00:30:26,480
Speaker 1: thing that are outlast there is. So let them create on,

594
00:30:26,680 --> 00:30:31,240
Speaker 1: let them hate on. You ain't learning no methods. It

595
00:30:31,280 --> 00:30:35,160
Speaker 1: gets places I go in America. Right now, you shut

596
00:30:35,240 --> 00:30:37,080
Speaker 1: the feel of your gas, take up and get a

597
00:30:37,080 --> 00:30:42,239
Speaker 1: free Apple subscription. Yeah, the industry is moving. It's the

598
00:30:42,400 --> 00:30:46,880
Speaker 1: artists that they ain't moving. Man. You shut to go

599
00:30:46,960 --> 00:30:48,920
Speaker 1: and buy a movie ticket and get a free Apple

600
00:30:48,960 --> 00:30:52,440
Speaker 1: subscription Netflix, see, because they trying to change your behavior.

601
00:30:52,680 --> 00:30:55,560
Speaker 1: It's only the artist that's sitting there saying, y'all, let

602
00:30:55,560 --> 00:30:57,160
Speaker 1: me know what to do. When y'all figure it out,

603
00:30:59,240 --> 00:31:02,320
Speaker 1: you gotta be more innovative or you're gonna get left behind.

604
00:31:02,560 --> 00:31:04,320
Speaker 1: And not only am I not a fan of the

605
00:31:04,400 --> 00:31:07,600
Speaker 1: nineteen eighties music business hustle that deve rappers usually do,

606
00:31:07,720 --> 00:31:10,320
Speaker 1: which is drop an album, drop a video, and go

607
00:31:10,360 --> 00:31:12,400
Speaker 1: wherever the labe will tell you to go. I want

608
00:31:12,400 --> 00:31:16,400
Speaker 1: people to take note and take notice of when Loon

609
00:31:16,480 --> 00:31:18,040
Speaker 1: sits on the top of the mind and say, yo,

610
00:31:18,240 --> 00:31:22,240
Speaker 1: they have no interest in valuing the artists of today.

611
00:31:22,760 --> 00:31:25,360
Speaker 1: I think there's so many clear indicators. I just gave

612
00:31:25,440 --> 00:31:27,440
Speaker 1: you one. I'll even give you another one. Look how

613
00:31:27,480 --> 00:31:31,680
Speaker 1: they playing with AI right in these places, and so

614
00:31:31,800 --> 00:31:33,680
Speaker 1: you will have some artists. Why I'm not doing the

615
00:31:33,720 --> 00:31:36,200
Speaker 1: AI thing. I'm just not gonna allow it to happen.

616
00:31:36,640 --> 00:31:39,080
Speaker 1: You know, I'm not gonna give my voice over to

617
00:31:39,160 --> 00:31:41,560
Speaker 1: the AI. And so what they're sitting back saying is, oh,

618
00:31:41,640 --> 00:31:44,360
Speaker 1: this food don't know. He thinks you bigger than the program.

619
00:31:44,400 --> 00:31:47,800
Speaker 1: You in our system. Boy. Oh so you don't want

620
00:31:47,800 --> 00:31:50,680
Speaker 1: to participate in AI. So what you're saying is we

621
00:31:50,720 --> 00:31:52,720
Speaker 1: won't be able to give your voice and style in

622
00:31:52,760 --> 00:31:54,800
Speaker 1: our system. So I tell you what we'll do. The

623
00:31:54,840 --> 00:31:57,440
Speaker 1: next couple of cs we sign again, will take the lost,

624
00:31:57,480 --> 00:31:59,800
Speaker 1: similar to how Netflix did when they wanted to change

625
00:31:59,800 --> 00:32:02,760
Speaker 1: the customer behavior. Will take the loss and invest in

626
00:32:02,800 --> 00:32:05,440
Speaker 1: a new cropper artists. These next couple of artists, what

627
00:32:05,480 --> 00:32:09,480
Speaker 1: are they used for? We weaponize this next cropper artists

628
00:32:09,760 --> 00:32:13,080
Speaker 1: to work with our legacy artists to sign off their

629
00:32:13,160 --> 00:32:15,960
Speaker 1: rights to singles that we can then put into the

630
00:32:16,120 --> 00:32:18,920
Speaker 1: machine or the system or the AI learning model or

631
00:32:18,960 --> 00:32:21,719
Speaker 1: whatever we're using on the back end. It's trying to

632
00:32:21,800 --> 00:32:25,200
Speaker 1: train some of these systems on how to make music

633
00:32:25,480 --> 00:32:29,440
Speaker 1: and continue to devalue what music looks like. And so

634
00:32:29,480 --> 00:32:32,360
Speaker 1: when you see some of these labels or whoever drop

635
00:32:32,440 --> 00:32:34,600
Speaker 1: this press release come out and say, yo, they're fighting

636
00:32:34,600 --> 00:32:37,200
Speaker 1: for artists, you got to remember what that means. It's

637
00:32:37,280 --> 00:32:40,120
Speaker 1: really game up under game. They running high level game

638
00:32:40,200 --> 00:32:45,280
Speaker 1: on folks because they're not renegotiating the splits, they're renegotiating

639
00:32:45,280 --> 00:32:48,880
Speaker 1: the subscriptions, and there's two different conversations. But they're using

640
00:32:48,920 --> 00:32:51,280
Speaker 1: the artists as a shield to make the artists fight

641
00:32:51,360 --> 00:32:53,960
Speaker 1: for them. Because who's the lowdest people on the planet.

642
00:32:54,200 --> 00:32:56,960
Speaker 1: The artist who has the most influenced the artists. Right,

643
00:32:57,000 --> 00:32:59,040
Speaker 1: So if I can get you to believe that you

644
00:32:59,200 --> 00:33:02,360
Speaker 1: emotionally involved and this is in your best interest, maybe

645
00:33:02,360 --> 00:33:04,080
Speaker 1: I get you to fight for me or take some

646
00:33:04,160 --> 00:33:07,160
Speaker 1: time and listen. All of these blogs are bought anyway,

647
00:33:07,560 --> 00:33:10,160
Speaker 1: so they can kind of put the narrative out anyway

648
00:33:10,240 --> 00:33:12,480
Speaker 1: by way of just spending the money. With these blogs,

649
00:33:12,520 --> 00:33:15,360
Speaker 1: they'll post whatever the labels say if they just pay

650
00:33:15,400 --> 00:33:19,560
Speaker 1: them the money, point blank period. Spotify already pays roughly

651
00:33:19,600 --> 00:33:22,760
Speaker 1: seventy percent of music revenue out as it stands today,

652
00:33:23,400 --> 00:33:25,320
Speaker 1: and so when you have that kind of costline, you

653
00:33:25,360 --> 00:33:28,640
Speaker 1: gotta remember that. Number One, they're under pressure from the

654
00:33:28,760 --> 00:33:31,600
Speaker 1: shareholders to get that margin high, like we want to

655
00:33:31,640 --> 00:33:34,240
Speaker 1: see better profits. As we're looking at Netflix, they keep

656
00:33:34,320 --> 00:33:36,520
Speaker 1: raising the price. They trick them people over there for

657
00:33:36,600 --> 00:33:38,920
Speaker 1: seven dollars a month, and now they done got it

658
00:33:39,000 --> 00:33:41,800
Speaker 1: up to thirty and forty dollars a month. Hulu got

659
00:33:41,840 --> 00:33:44,520
Speaker 1: you over there for free, but you got ads every

660
00:33:44,560 --> 00:33:47,240
Speaker 1: ten seconds. But what will happen if you pay the money?

661
00:33:47,240 --> 00:33:49,680
Speaker 1: You don't get no ads. You get what's called premium,

662
00:33:49,680 --> 00:33:51,200
Speaker 1: and then if you pay on top of that you

663
00:33:51,240 --> 00:33:53,240
Speaker 1: can get four K. Then what about on top of that,

664
00:33:53,360 --> 00:33:55,040
Speaker 1: you can really get eight K and you can get

665
00:33:55,080 --> 00:33:58,480
Speaker 1: to record some right, they took you right back to cable,

666
00:33:59,120 --> 00:34:01,760
Speaker 1: but they out of mind on you as has made

667
00:34:01,840 --> 00:34:04,600
Speaker 1: everything add ons. I was looking at that in real estate.

668
00:34:04,640 --> 00:34:06,960
Speaker 1: I said, oh, that's the new game. The new game

669
00:34:07,200 --> 00:34:09,880
Speaker 1: is add ons. Get you in here for cheap and

670
00:34:10,000 --> 00:34:11,840
Speaker 1: hit you with a bunch of add ons. This is

671
00:34:11,840 --> 00:34:14,160
Speaker 1: the new hustle. And I'm also tell you something to

672
00:34:14,200 --> 00:34:18,880
Speaker 1: help them trig artists. This is the real game. This

673
00:34:18,960 --> 00:34:21,520
Speaker 1: is something to help them trig artists. People get it

674
00:34:21,560 --> 00:34:25,280
Speaker 1: confused that people are still in bad deals. The music business,

675
00:34:25,680 --> 00:34:28,480
Speaker 1: for the most part, has not changed. Outside of maybe

676
00:34:28,480 --> 00:34:32,000
Speaker 1: a select few artists, the music business has remained the same.

677
00:34:32,080 --> 00:34:35,240
Speaker 1: There are a lot of people in bad deals now.

678
00:34:35,960 --> 00:34:39,680
Speaker 1: The only difference is the splits didn't change. But in

679
00:34:39,840 --> 00:34:42,520
Speaker 1: came this new line item, and there was some payouts

680
00:34:42,560 --> 00:34:46,840
Speaker 1: happening because streaming exploded. It's so to be stuck in

681
00:34:47,320 --> 00:34:50,360
Speaker 1: up deals and they would still get money because streaming

682
00:34:50,520 --> 00:34:53,440
Speaker 1: was new, and so sometimes they gave the illusion that

683
00:34:53,440 --> 00:34:57,200
Speaker 1: the music business had changed. I believe what's happening in

684
00:34:57,200 --> 00:35:00,319
Speaker 1: the music right now is the same thing that happenedational

685
00:35:00,440 --> 00:35:04,720
Speaker 1: TV when Netflix came in. Now music always be music,

686
00:35:04,920 --> 00:35:07,799
Speaker 1: but the behavior has to change. We have to change

687
00:35:07,840 --> 00:35:10,840
Speaker 1: the behavior, similar to how they change the customer behavior

688
00:35:11,040 --> 00:35:14,279
Speaker 1: from traditional TV to now y'all get to watch it

689
00:35:14,360 --> 00:35:17,920
Speaker 1: on demand. See what you need to know is is

690
00:35:17,960 --> 00:35:21,960
Speaker 1: that Comcast play the role in changing their own customer behavior.

691
00:35:22,120 --> 00:35:24,399
Speaker 1: How did they do that? They had their own owned

692
00:35:24,440 --> 00:35:28,200
Speaker 1: demand system, but now this was the this was the

693
00:35:28,280 --> 00:35:31,640
Speaker 1: final boss on themand the Netflix, and so now they

694
00:35:31,680 --> 00:35:34,359
Speaker 1: had to compete with what they've already helped create, and

695
00:35:34,400 --> 00:35:36,600
Speaker 1: it just blew them out the water. What we're dealing

696
00:35:36,600 --> 00:35:39,400
Speaker 1: with now? Where is I think they're devalue in music.

697
00:35:39,640 --> 00:35:45,000
Speaker 1: Streaming already turned fans into secret investors of the music ecosystem.

698
00:35:45,080 --> 00:35:48,600
Speaker 1: People don't even realize that, like y'all are investing in Spotify,

699
00:35:48,880 --> 00:35:51,680
Speaker 1: investing in Apple that fifteen dollars a month. They look

700
00:35:51,680 --> 00:35:54,880
Speaker 1: at y'all like shareholders. Y'all just don't own a percent

701
00:35:54,920 --> 00:35:57,680
Speaker 1: of the company. That's the best kind of shareholder. It's

702
00:35:57,719 --> 00:36:01,000
Speaker 1: like crowdfunding or some shit y'all doing. And I think

703
00:36:01,120 --> 00:36:05,040
Speaker 1: music suffers the most because nobody's innovative, because nobody knows

704
00:36:05,080 --> 00:36:07,920
Speaker 1: the method. The people that know the method are at

705
00:36:07,920 --> 00:36:09,839
Speaker 1: the top of the food chain and they're hiring other

706
00:36:09,960 --> 00:36:12,160
Speaker 1: tech guys, and this business is about to get dark

707
00:36:12,200 --> 00:36:15,359
Speaker 1: for people that's just still hustling like it's the nineties. Yo,

708
00:36:15,600 --> 00:36:18,160
Speaker 1: I'm gonna drop my album and drop some videos. Your

709
00:36:18,200 --> 00:36:20,920
Speaker 1: career be dead soon. See, there's different kind of people

710
00:36:20,960 --> 00:36:24,080
Speaker 1: in this industry, in this game, and it's entertainment thing

711
00:36:24,200 --> 00:36:26,880
Speaker 1: in business period. There's people that control the knife and

712
00:36:26,920 --> 00:36:30,560
Speaker 1: people they control the pie. One of the biggest assets

713
00:36:30,600 --> 00:36:33,960
Speaker 1: of the person that controls the knife is that they

714
00:36:34,000 --> 00:36:36,360
Speaker 1: give the person that controls the piwe the illusion that

715
00:36:36,400 --> 00:36:41,200
Speaker 1: they controls the split. And so when we deal with music,

716
00:36:41,960 --> 00:36:44,160
Speaker 1: I think the first fight is with the splits that

717
00:36:44,200 --> 00:36:47,120
Speaker 1: the artists are getting out of these contracts. And so

718
00:36:47,160 --> 00:36:49,400
Speaker 1: I don't want to hear the labels telling me that

719
00:36:49,440 --> 00:36:53,960
Speaker 1: they're changing the infrastructure for the artists when the contract

720
00:36:54,000 --> 00:36:56,360
Speaker 1: didn't change. The only thing that change is the invoice

721
00:36:57,120 --> 00:37:02,400
Speaker 1: to Spotify, Apple and Title and so that's my thoughts

722
00:37:02,400 --> 00:37:04,439
Speaker 1: on it. I want to have one more conversation too

723
00:37:05,080 --> 00:37:08,280
Speaker 1: about the business today. We're just getting into the business.

724
00:37:09,080 --> 00:37:12,359
Speaker 1: Podcasting is changing for people who do not know podcasting

725
00:37:12,440 --> 00:37:16,080
Speaker 1: had a boom. A lot of people were relevant around

726
00:37:16,080 --> 00:37:19,279
Speaker 1: the Kendrick Lamar and Drake battle. I didn't even participate

727
00:37:19,360 --> 00:37:21,759
Speaker 1: in it. You know, I survived throughout it without even

728
00:37:21,840 --> 00:37:25,280
Speaker 1: diving into it at all. I didn't invite one person

729
00:37:25,360 --> 00:37:27,640
Speaker 1: on to have an interview about it. I didn't do

730
00:37:27,680 --> 00:37:30,880
Speaker 1: any real commentary onner. Now, of course I popped up

731
00:37:30,920 --> 00:37:34,200
Speaker 1: sometimes when I was just bored and spoke about it.

732
00:37:34,239 --> 00:37:37,560
Speaker 1: But maybe that was me losing money at that point

733
00:37:37,600 --> 00:37:40,800
Speaker 1: because according to everyone, you know, everyone thrived when Drake

734
00:37:40,840 --> 00:37:43,400
Speaker 1: and Kendrick Lamar was going at each other and they

735
00:37:43,400 --> 00:37:46,880
Speaker 1: had breakdowns. Nonetheless, we've been dealing with a change in

736
00:37:46,960 --> 00:37:50,239
Speaker 1: market as we're talking about music and how we're still

737
00:37:50,280 --> 00:37:54,160
Speaker 1: on this rookie contract. I think podcasting is now on

738
00:37:54,360 --> 00:37:58,840
Speaker 1: its second contract, right, it's no longer on the rookie contract.

739
00:37:58,880 --> 00:38:01,120
Speaker 1: It's on the second contract. And those that don't see that,

740
00:38:01,239 --> 00:38:03,440
Speaker 1: especial still operating out of their rookie deal with the

741
00:38:03,560 --> 00:38:06,880
Speaker 1: rookie understanding now what I'm dealing with. We had a

742
00:38:07,000 --> 00:38:12,440
Speaker 1: podcast by the name Bigger Picture with Elliott Wilson, d

743
00:38:12,640 --> 00:38:16,000
Speaker 1: J Head and Jeremy Heck, and we had Need to

744
00:38:16,040 --> 00:38:21,080
Speaker 1: Know podcasts with Alex and sa Von who are part

745
00:38:21,120 --> 00:38:24,719
Speaker 1: of the Joe Budden universe, and so because they're part

746
00:38:24,760 --> 00:38:27,719
Speaker 1: of the Joe Budden universe, I think it's only right

747
00:38:27,800 --> 00:38:32,000
Speaker 1: that we play our theme song hit that music out

748
00:38:43,560 --> 00:38:48,799
Speaker 1: the Need to Know Boys. You know I'm from the

749
00:38:48,840 --> 00:39:05,479
Speaker 1: south Man. Turn me up cool, That's how I'm good.

750
00:39:08,360 --> 00:39:13,560
Speaker 5: Somebody took my boys friends.

751
00:39:16,000 --> 00:39:25,640
Speaker 1: And I'm so alone already me even though you.

752
00:39:25,800 --> 00:39:34,440
Speaker 2: Don't away, and I want to see you in something I.

753
00:39:35,840 --> 00:39:39,479
Speaker 1: Used to with my boy, even slag with my boy,

754
00:39:39,719 --> 00:39:43,320
Speaker 1: used to bag with my boy. Damn, I'm missing my boy.

755
00:39:43,440 --> 00:39:44,840
Speaker 1: You know I'm from the south Man. You know what

756
00:39:44,880 --> 00:39:47,879
Speaker 1: I'm saying. That's that's our version of it. Now, say

757
00:39:48,000 --> 00:39:52,160
Speaker 1: Vaughn and Alex they had a show called need to Know.

758
00:39:52,800 --> 00:39:55,960
Speaker 1: Before I get into my commentary, I do want to

759
00:39:55,960 --> 00:39:57,680
Speaker 1: give them a chance to tell you something of what

760
00:39:57,840 --> 00:40:01,719
Speaker 1: happened to them and some of the obstacles they face

761
00:40:01,760 --> 00:40:04,319
Speaker 1: why running their business. Pay attention to this clip.

762
00:40:04,440 --> 00:40:06,880
Speaker 5: On the outside with the studio, with all the success

763
00:40:06,920 --> 00:40:09,319
Speaker 5: and the guests and the beautiful part of it. But

764
00:40:09,360 --> 00:40:12,800
Speaker 5: the reality is the DEI affected us directly.

765
00:40:12,960 --> 00:40:15,319
Speaker 1: It definitely did. It definitely definitely did so.

766
00:40:15,960 --> 00:40:19,480
Speaker 5: What DEI is For anybody who doesn't know DEI is

767
00:40:19,560 --> 00:40:24,000
Speaker 5: diversity equity inclusion. So a DI program is basically a

768
00:40:24,080 --> 00:40:27,520
Speaker 5: plan by a company, school, or organization to welcome different people,

769
00:40:28,000 --> 00:40:32,960
Speaker 5: give fair opportunities, and make sure everyone can participate. According

770
00:40:32,960 --> 00:40:36,800
Speaker 5: to Jack chat GPT, why many organizations saying they're stop

771
00:40:36,960 --> 00:40:41,319
Speaker 5: or rewriting their DEI programs, There are several reasons, often overlapping.

772
00:40:41,440 --> 00:40:45,799
Speaker 5: Here are the big ones. Legal pressure, Some federal and

773
00:40:45,840 --> 00:40:48,839
Speaker 5: state rules have changed, and organizations feel that certain types

774
00:40:48,880 --> 00:40:53,880
Speaker 5: of DEI efforts could raise legal risk, political shifting businesses.

775
00:40:54,200 --> 00:40:55,680
Speaker 5: All right, I'm not going to go through all of this,

776
00:40:55,760 --> 00:40:57,080
Speaker 5: but you understand what DEI is.

777
00:40:57,239 --> 00:40:57,680
Speaker 1: Yeah.

778
00:40:59,120 --> 00:41:05,719
Speaker 5: DEI was continued, yeah after the federal level. So all

779
00:41:05,760 --> 00:41:08,200
Speaker 5: of the brands that I had mentioned earlier, the McDonald's,

780
00:41:08,239 --> 00:41:11,759
Speaker 5: the Walmarts, the Hulus, the Magniums, all of it, they

781
00:41:11,760 --> 00:41:15,280
Speaker 5: no longer had to They were not obligated to invest

782
00:41:15,680 --> 00:41:20,360
Speaker 5: or work money aside for with you know, black creators.

783
00:41:21,600 --> 00:41:25,640
Speaker 5: And that directly affected us to where the agency that

784
00:41:25,680 --> 00:41:28,160
Speaker 5: we work with no longer was receiving the money from

785
00:41:28,200 --> 00:41:32,319
Speaker 5: those companies, and that company no longer or our ad

786
00:41:32,360 --> 00:41:34,920
Speaker 5: agency no longer felt like they could or had the

787
00:41:35,000 --> 00:41:36,840
Speaker 5: money to spend with us in the same way that

788
00:41:36,880 --> 00:41:40,200
Speaker 5: they were before. Didn't just affect us, but it affected everybody.

789
00:41:40,280 --> 00:41:42,160
Speaker 6: Now you're sir, and we were so confused, right because

790
00:41:42,160 --> 00:41:44,320
Speaker 6: you're like, yeah, we had a certain amount of ads

791
00:41:44,360 --> 00:41:46,640
Speaker 6: coming in per month. And then when we kind of

792
00:41:47,000 --> 00:41:49,520
Speaker 6: got the understanding of what was changing right and what

793
00:41:49,640 --> 00:41:51,680
Speaker 6: was removed, you start to realize how things on the

794
00:41:51,680 --> 00:41:54,439
Speaker 6: federal level could affect you here at the ground level.

795
00:41:54,480 --> 00:41:56,440
Speaker 1: So yeah, that was a very very big part.

796
00:41:56,280 --> 00:42:00,239
Speaker 6: Of it, and we've had to kind of just keep

797
00:42:00,239 --> 00:42:04,080
Speaker 6: it pushing, right, trying to keep costs a float, trying

798
00:42:04,080 --> 00:42:06,320
Speaker 6: to make sure that there's certain money in the accounts

799
00:42:06,320 --> 00:42:08,560
Speaker 6: to pay for the things that we have to pay for, right.

800
00:42:08,800 --> 00:42:12,640
Speaker 6: Employees got to get paid certain up, back and up, so.

801
00:42:12,680 --> 00:42:15,759
Speaker 1: You get the gist of it. Basically, one of the

802
00:42:15,800 --> 00:42:18,279
Speaker 1: things they cited was the number one Let me say this,

803
00:42:18,600 --> 00:42:21,839
Speaker 1: running a podcast is hard. Running a business and podcasting

804
00:42:21,960 --> 00:42:25,400
Speaker 1: is hard. It's way more than conversation. I know, people

805
00:42:25,440 --> 00:42:28,279
Speaker 1: see it happen and they think, yo, I can do that. Man,

806
00:42:28,280 --> 00:42:30,520
Speaker 1: we do that out of time. Where I'm from, there's

807
00:42:30,600 --> 00:42:32,760
Speaker 1: people that I have watched kind of try to follow

808
00:42:32,800 --> 00:42:35,160
Speaker 1: me and follow my footsteps, which that's why I leave

809
00:42:35,200 --> 00:42:40,480
Speaker 1: footprints in the sand. That's exactly why I leave footprints

810
00:42:40,520 --> 00:42:43,239
Speaker 1: in the sand so I can try that. If they

811
00:42:43,320 --> 00:42:45,600
Speaker 1: leave with nothing else, they'll have respect for what I've

812
00:42:45,640 --> 00:42:48,120
Speaker 1: done because they tried to do it themselves at the

813
00:42:48,120 --> 00:42:51,399
Speaker 1: bare minimum. Now, let me say this. There's a lot

814
00:42:51,440 --> 00:42:54,439
Speaker 1: of people from the Joe Budden universe. And I say

815
00:42:54,440 --> 00:42:58,120
Speaker 1: this respectfully because Joe Budden has built the ecosystem I

816
00:42:58,160 --> 00:43:00,960
Speaker 1: have a lot of respect for. That's allude to the

817
00:43:01,000 --> 00:43:04,000
Speaker 1: homeboy ish. We ain't spoken or while, but that's my guy.

818
00:43:04,920 --> 00:43:08,240
Speaker 1: But it's important that all of these gentlemen understanding. Standing

819
00:43:08,320 --> 00:43:10,239
Speaker 1: to a chef don't make you a chef. It make

820
00:43:10,280 --> 00:43:15,480
Speaker 1: you a soux chef. Nah, just because you bring me

821
00:43:15,520 --> 00:43:18,600
Speaker 1: the limons on me, right, just because you brought me

822
00:43:18,640 --> 00:43:21,560
Speaker 1: the onions on me, just because you yeah, you might

823
00:43:21,640 --> 00:43:25,399
Speaker 1: have cut the meat. Yeah understand me. You a shoot yeah, man,

824
00:43:25,480 --> 00:43:27,880
Speaker 1: come on now. So I need people to understand that

825
00:43:27,960 --> 00:43:31,000
Speaker 1: when we start to have these high level conversations, because

826
00:43:31,000 --> 00:43:33,319
Speaker 1: when I'm listening to something as a chime in and

827
00:43:33,400 --> 00:43:38,440
Speaker 1: I say, where that bravado come from? What a that

828
00:43:38,560 --> 00:43:41,399
Speaker 1: bravado car? How they get to talk like that? These

829
00:43:41,440 --> 00:43:44,400
Speaker 1: gentlemen come from the Joe Budden universe. I'm not sure.

830
00:43:45,680 --> 00:43:47,640
Speaker 1: I think I may have seen this show one time

831
00:43:47,719 --> 00:43:51,399
Speaker 1: when when they had Joe on and the fans send

832
00:43:51,440 --> 00:43:53,560
Speaker 1: me a clip where they spoke about me. I guess

833
00:43:53,600 --> 00:43:57,560
Speaker 1: they they didn't favor something that I was speaking about.

834
00:43:57,800 --> 00:43:59,799
Speaker 1: They were trying to be on academics good side, and

835
00:43:59,840 --> 00:44:02,960
Speaker 1: so he won't even acknowledge that the show canceled or

836
00:44:03,000 --> 00:44:08,040
Speaker 1: it was ever created, but that that's nonetheless, but said

837
00:44:08,080 --> 00:44:10,359
Speaker 1: something about I guess I'm not their cup of tea,

838
00:44:10,400 --> 00:44:12,480
Speaker 1: which is fine because I'm not everyone cup of tea.

839
00:44:12,880 --> 00:44:15,480
Speaker 1: I'm not interested in being everyone's cup of tea. That's

840
00:44:15,520 --> 00:44:19,200
Speaker 1: not that's not something that I'm a static about being

841
00:44:19,280 --> 00:44:22,759
Speaker 1: everyone's everyone's cup of tea. But I know it's too

842
00:44:22,840 --> 00:44:27,120
Speaker 1: many people that got Stanama from other people's work. I

843
00:44:27,120 --> 00:44:30,320
Speaker 1: know two many of y'all got Bravado that y'all ain't earned,

844
00:44:31,000 --> 00:44:34,879
Speaker 1: views that y'all ain't accumulated, right, and I'm seeing high

845
00:44:34,960 --> 00:44:37,280
Speaker 1: level games going on right when I look at because

846
00:44:37,520 --> 00:44:40,200
Speaker 1: when this happened, the first thing I said was, Woa,

847
00:44:40,280 --> 00:44:42,600
Speaker 1: this is the Joe Buddens universe. Let's look at look

848
00:44:42,640 --> 00:44:44,799
Speaker 1: into this a little more and see what happened. They

849
00:44:44,800 --> 00:44:48,160
Speaker 1: said they were making money last year. They blamed DEI. Listen,

850
00:44:48,200 --> 00:44:51,160
Speaker 1: I don't participate in pitty parties, and that's not the

851
00:44:51,280 --> 00:44:53,880
Speaker 1: downplay d I don't want to sound like I'm someone

852
00:44:54,239 --> 00:44:57,600
Speaker 1: that has any kind of influence this downplaying DEI, because

853
00:44:57,600 --> 00:45:01,960
Speaker 1: that's not my understanding of it. But I'm interested in

854
00:45:02,040 --> 00:45:05,799
Speaker 1: equal opportunity, but not equal outcome. And I think when

855
00:45:05,800 --> 00:45:09,160
Speaker 1: we start to get into that equal outcome spot, I

856
00:45:09,200 --> 00:45:11,440
Speaker 1: think that's when we get to a slippery slope. Now,

857
00:45:11,480 --> 00:45:14,600
Speaker 1: what I do want to say is DEI in itself

858
00:45:14,719 --> 00:45:17,040
Speaker 1: is not that, but we do have people like these

859
00:45:17,080 --> 00:45:20,160
Speaker 1: gentlemen that has benefited when they must not couldn't sustain

860
00:45:20,239 --> 00:45:24,320
Speaker 1: that interest with the company without the DEI thing in place,

861
00:45:25,239 --> 00:45:28,319
Speaker 1: because if the numbers was numbering, none of my shit

862
00:45:28,440 --> 00:45:31,960
Speaker 1: is based on DEI. I didn't even like, I'm not

863
00:45:32,120 --> 00:45:35,120
Speaker 1: interested in going to pity parties, right, I want to

864
00:45:35,120 --> 00:45:37,080
Speaker 1: go to the party where they see the value and

865
00:45:37,120 --> 00:45:40,879
Speaker 1: what in the dish I'm bringing. See, that's the thing,

866
00:45:41,000 --> 00:45:43,319
Speaker 1: this thing we got culture. We all bring a dish

867
00:45:43,360 --> 00:45:47,359
Speaker 1: to the party, right, they bring the music. I bring

868
00:45:47,400 --> 00:45:50,080
Speaker 1: this kind of conversation. They bring that kind of conversation.

869
00:45:50,280 --> 00:45:53,160
Speaker 1: I wan't allow them to devalue my dish at the party.

870
00:45:53,880 --> 00:45:57,240
Speaker 1: All that old. It's a DEI project and we're looking

871
00:45:57,280 --> 00:46:01,279
Speaker 1: to promote on black podcasts. I'll pass on that one.

872
00:46:01,320 --> 00:46:05,719
Speaker 1: Love the relationship is not real again, I tell y'all

873
00:46:05,719 --> 00:46:08,719
Speaker 1: fake relationships. That's a weird spot to be in. I'm

874
00:46:08,719 --> 00:46:10,719
Speaker 1: not interested in being your token black show.

875
00:46:10,800 --> 00:46:10,960
Speaker 3: Now.

876
00:46:11,000 --> 00:46:13,919
Speaker 1: That could be counterproductive, And that's exactly why I don't

877
00:46:13,920 --> 00:46:17,120
Speaker 1: make all the decisions by myself. Right. I got a

878
00:46:17,120 --> 00:46:19,440
Speaker 1: team of people that's involved because they may be a

879
00:46:19,440 --> 00:46:21,719
Speaker 1: productive move to go and be a certain show at

880
00:46:21,719 --> 00:46:24,920
Speaker 1: a certain spot, But just from a holistic standpoint, it

881
00:46:25,080 --> 00:46:28,560
Speaker 1: just feels nasty. But sometimes I gotta be utilized as

882
00:46:28,600 --> 00:46:30,719
Speaker 1: a tool. I gotta know, I ain't gonna feel the

883
00:46:30,719 --> 00:46:33,799
Speaker 1: greatest in every door I walk in. I ain't gonna

884
00:46:33,840 --> 00:46:37,080
Speaker 1: feel the greatest doing everything I must do for the

885
00:46:37,160 --> 00:46:40,040
Speaker 1: calls and the culture, and I'm gonna do it by myself.

886
00:46:40,160 --> 00:46:42,680
Speaker 1: I ain't interested in connecting arms with none of these

887
00:46:42,760 --> 00:46:45,879
Speaker 1: sucking ads because they ain't hustlers and they don't come

888
00:46:45,960 --> 00:46:48,319
Speaker 1: up like I come up. So the word brother don't

889
00:46:48,360 --> 00:46:50,959
Speaker 1: mean none to them, The word freeing don't mean none

890
00:46:50,960 --> 00:46:53,640
Speaker 1: to them. Respect don't mean none to them. They can

891
00:46:53,680 --> 00:46:56,799
Speaker 1: be bought and soul. I can't do it. So I'm

892
00:46:56,840 --> 00:47:01,520
Speaker 1: doing this alone. I need to support the money. The money, Yeah,

893
00:47:01,560 --> 00:47:05,560
Speaker 1: you don't got to show up sitting the money. Same time,

894
00:47:05,640 --> 00:47:09,640
Speaker 1: I'm watching Joe and they say he made twenty million

895
00:47:09,680 --> 00:47:11,919
Speaker 1: last year, I'm saying, man, that's a lot of money, right,

896
00:47:12,360 --> 00:47:15,320
Speaker 1: And so I'm watching how he moving number one PSA

897
00:47:15,480 --> 00:47:18,040
Speaker 1: for everybody out there and for me. I look at

898
00:47:18,040 --> 00:47:20,319
Speaker 1: Flip and say, when they put Flip on the show,

899
00:47:20,719 --> 00:47:23,799
Speaker 1: they elevated the show, but they elevated in a way

900
00:47:23,840 --> 00:47:26,040
Speaker 1: that I felt like, you can never get rid of

901
00:47:26,040 --> 00:47:29,640
Speaker 1: Flip now, Right, It's like putting salt on your chicken.

902
00:47:30,160 --> 00:47:32,759
Speaker 1: It's like once you feed the dog table food, it's

903
00:47:32,760 --> 00:47:34,680
Speaker 1: gonna be hard to now feed them dog food. And

904
00:47:34,680 --> 00:47:38,320
Speaker 1: I see them struggling with that. Now. With the camaraderie

905
00:47:38,320 --> 00:47:40,160
Speaker 1: that they have on the show, it's kind of rough.

906
00:47:40,239 --> 00:47:43,040
Speaker 1: It's just kind of it ain't cohesive like it was

907
00:47:43,120 --> 00:47:46,640
Speaker 1: with Mail and Flip and they had got into a groove, right,

908
00:47:46,719 --> 00:47:48,880
Speaker 1: It's just it's back. It's a bumpy roll for the

909
00:47:48,960 --> 00:47:52,000
Speaker 1: last ones that I had watched. And so what I'm

910
00:47:52,080 --> 00:47:55,160
Speaker 1: noticing is that he's trying to in my opinion, and

911
00:47:55,239 --> 00:47:58,920
Speaker 1: again I'm speculating, but it feels like he's trying to

912
00:47:59,200 --> 00:48:03,320
Speaker 1: remove Flip up from the show. I think that's a mistake.

913
00:48:04,040 --> 00:48:06,320
Speaker 1: And the reason I think is a mistake is because

914
00:48:06,320 --> 00:48:10,560
Speaker 1: I think Flip presents a dynamic that nobody else can present.

915
00:48:10,680 --> 00:48:13,319
Speaker 1: They may say the new girl Mona presents that, and

916
00:48:13,360 --> 00:48:15,520
Speaker 1: I would argue the other side of that, But what

917
00:48:15,640 --> 00:48:18,600
Speaker 1: I will say is this, it's one hundred percent fact

918
00:48:18,600 --> 00:48:20,640
Speaker 1: that he's phasing the mouth. And so I'm hearing behind

919
00:48:20,640 --> 00:48:24,600
Speaker 1: the scenes that Joe Budden is phasing Flip out to

920
00:48:24,719 --> 00:48:27,279
Speaker 1: phase Surf in when he gets out. They're saying, I

921
00:48:27,280 --> 00:48:31,080
Speaker 1: guess Surf got sixty to ninety days left. Then he

922
00:48:31,200 --> 00:48:34,520
Speaker 1: may got six months and he'll be acclimated after that, right,

923
00:48:34,600 --> 00:48:38,720
Speaker 1: So maybe sometime next year you replace that Flip energy

924
00:48:39,400 --> 00:48:42,840
Speaker 1: with Surf, and I think Surf can handle Mona. I

925
00:48:42,880 --> 00:48:45,680
Speaker 1: think Mona has now put Flip in a weird spot

926
00:48:45,760 --> 00:48:48,600
Speaker 1: because of all of the shit that happened with Mail.

927
00:48:49,040 --> 00:48:51,880
Speaker 1: If Mona was the first person, I think Flip handles

928
00:48:51,920 --> 00:48:55,200
Speaker 1: that different and he handles it better. But while I

929
00:48:55,280 --> 00:48:58,240
Speaker 1: watch podcasting, I watch what Joe's built, and he's built

930
00:48:58,239 --> 00:49:00,880
Speaker 1: some astronomical He's making a lot of money. These guys

931
00:49:00,920 --> 00:49:04,080
Speaker 1: are successful. I need people to understand they have now

932
00:49:04,160 --> 00:49:06,960
Speaker 1: changed their customer behavior, and that's the only way that

933
00:49:07,000 --> 00:49:09,759
Speaker 1: you win in this game. So what I'm trying to

934
00:49:09,880 --> 00:49:13,400
Speaker 1: train you guys to understand is is that the only

935
00:49:13,520 --> 00:49:16,239
Speaker 1: people standing still is the artists. Even though I said

936
00:49:16,239 --> 00:49:18,880
Speaker 1: it's up the podcast, we see all that we are

937
00:49:18,960 --> 00:49:22,360
Speaker 1: changing our customer behavior, even the guys on streaming and Twitch,

938
00:49:22,640 --> 00:49:28,600
Speaker 1: they've changed the YouTuber's customer behavior to now you gotta

939
00:49:28,640 --> 00:49:31,440
Speaker 1: spend something, man, or you're gonna see a bunch of ads.

940
00:49:32,200 --> 00:49:35,799
Speaker 1: Now they can circumvent the process because Twitch is owned

941
00:49:35,800 --> 00:49:38,400
Speaker 1: by Amazon and there's no inap purchase for you to

942
00:49:38,440 --> 00:49:40,920
Speaker 1: be paid. You could just have a prime membership and

943
00:49:40,960 --> 00:49:43,319
Speaker 1: still get your money, right, it's the whole thing that goes.

944
00:49:43,560 --> 00:49:46,160
Speaker 1: But I'm telling y'all it's high level being's being ran.

945
00:49:46,400 --> 00:49:49,200
Speaker 1: The only people standing still is the artist waiting on

946
00:49:49,239 --> 00:49:51,319
Speaker 1: the label to figure it out. We over here doing

947
00:49:51,360 --> 00:49:54,200
Speaker 1: podcasts saying yo, I know you like to watch the show,

948
00:49:54,360 --> 00:49:56,680
Speaker 1: but you used to spending five dollars a month on it.

949
00:49:56,760 --> 00:49:58,799
Speaker 1: You used to spending ten dollars a month on it.

950
00:49:58,880 --> 00:50:01,080
Speaker 1: You used to spend it twenty dollars a money on it.

951
00:50:01,160 --> 00:50:04,799
Speaker 1: With changing our customer behavior, the artist is still going

952
00:50:04,880 --> 00:50:07,960
Speaker 1: to record his music and dropping one and two videos

953
00:50:08,000 --> 00:50:09,600
Speaker 1: and trying to go on tour and thing, and that's

954
00:50:09,640 --> 00:50:11,680
Speaker 1: just all he has to do. I think that's where

955
00:50:11,680 --> 00:50:14,799
Speaker 1: he suffers that that's me, that's my opinion. That's how

956
00:50:14,840 --> 00:50:18,640
Speaker 1: I give it up. So sometimes you don't understand everyone's moves, right.

957
00:50:18,719 --> 00:50:22,000
Speaker 1: I believe that a lot of the people that's impactful

958
00:50:22,000 --> 00:50:24,520
Speaker 1: in the market are great podcast is. I think sometimes

959
00:50:24,520 --> 00:50:26,680
Speaker 1: it's a bad fit. Now, what I will say is this,

960
00:50:27,440 --> 00:50:31,280
Speaker 1: your job is to expand your audience, and so sometimes

961
00:50:31,320 --> 00:50:33,040
Speaker 1: you will bring in a girl that may has a

962
00:50:33,040 --> 00:50:35,960
Speaker 1: female audience and you're trying to get them acclimated over

963
00:50:36,000 --> 00:50:38,640
Speaker 1: here with you. There's a balance in act that's happening

964
00:50:38,680 --> 00:50:41,200
Speaker 1: on the show, not just with you. See, sometimes a

965
00:50:41,280 --> 00:50:43,680
Speaker 1: person like Joe can be someone that's in that position

966
00:50:43,760 --> 00:50:46,279
Speaker 1: and believe in his ability to figure this out. Right,

967
00:50:46,360 --> 00:50:49,440
Speaker 1: like Yo, I can adjust to a new host at

968
00:50:49,480 --> 00:50:51,919
Speaker 1: any moment, like they can throw anybody and we'll figure

969
00:50:51,920 --> 00:50:53,680
Speaker 1: it out. Give us four months, we'll figure it out.

970
00:50:53,960 --> 00:50:57,640
Speaker 1: Everybody can't do that and I think sometimes he's asking

971
00:50:57,719 --> 00:51:01,920
Speaker 1: of his co host a bit much. You understand, because

972
00:51:02,000 --> 00:51:04,359
Speaker 1: you now asking these people to just be like Yo,

973
00:51:04,719 --> 00:51:07,680
Speaker 1: a new energy, a new vibration, a new voice, and

974
00:51:07,800 --> 00:51:10,480
Speaker 1: any moment can just enter the building. It's like a

975
00:51:10,560 --> 00:51:15,520
Speaker 1: rural rumble over here. Yeah, this shit like rural rumble

976
00:51:15,800 --> 00:51:20,239
Speaker 1: every thirty seconds. It's like a new run into the couch. Right.

977
00:51:20,640 --> 00:51:23,000
Speaker 1: But all in all, I think podcasting is doing well.

978
00:51:23,040 --> 00:51:24,879
Speaker 1: I think we have a far way to go, right.

979
00:51:24,920 --> 00:51:27,759
Speaker 1: I'm still building my team around my business because again,

980
00:51:27,840 --> 00:51:31,400
Speaker 1: it is a volatile business. I also see a lot

981
00:51:31,440 --> 00:51:33,680
Speaker 1: of people that struggling to get views, that struggling to

982
00:51:33,719 --> 00:51:38,880
Speaker 1: get listens, Like it's a dark time for podcasters. You know,

983
00:51:39,200 --> 00:51:41,200
Speaker 1: my word is my word. I'm gonna try to continue

984
00:51:41,239 --> 00:51:43,200
Speaker 1: to be who I am and continue to bring good

985
00:51:43,200 --> 00:51:46,719
Speaker 1: content hopefully y'all enjoy. But with the canceling of all

986
00:51:46,719 --> 00:51:49,120
Speaker 1: these other shows, what do I feel and what's my

987
00:51:49,200 --> 00:51:52,239
Speaker 1: thought process on the end of It's Up That Podcast?

988
00:51:54,719 --> 00:51:59,640
Speaker 1: Find out on the next episode of It's Up That Podcast.

989
00:52:00,080 --> 00:52:01,919
Speaker 1: I love y'all, See y'all next week. Love