1 00:00:09,440 --> 00:00:13,040 Speaker 1: Hello, and welcome to Savor Prediction of iHeartRadio. I'm Annie Reese. 2 00:00:12,680 --> 00:00:14,960 Speaker 2: And I'm Lauren Vogelbaum, and today we have an episode 3 00:00:15,000 --> 00:00:22,280 Speaker 2: for you about Gatorade. Yes, not a sponsor, Not a sponsor, Nope, nope. 4 00:00:23,120 --> 00:00:25,840 Speaker 1: Uh I think I know the answer to this, but 5 00:00:25,880 --> 00:00:29,320 Speaker 1: I will ask the question anyway. Was there a particular 6 00:00:29,400 --> 00:00:31,160 Speaker 1: reason this was on your mind? Lauren? 7 00:00:31,800 --> 00:00:36,960 Speaker 2: Yes, as we record this episode, the proverbial big Game 8 00:00:37,680 --> 00:00:46,120 Speaker 2: is upon us, by which I mean the the NFL 9 00:00:46,320 --> 00:00:50,360 Speaker 2: Super Bowl. And I'm still I'm still a rebel. I 10 00:00:50,400 --> 00:00:54,200 Speaker 2: still say that out loud on this our podcast because 11 00:00:54,200 --> 00:00:57,040 Speaker 2: it is a factual statement. I'm not saying that this 12 00:00:57,560 --> 00:01:00,760 Speaker 2: episode is connected to that body or or that event 13 00:01:00,840 --> 00:01:05,040 Speaker 2: in literally any way. It's just it's going to happen. 14 00:01:05,920 --> 00:01:09,440 Speaker 2: And so, you know, I was thinking about sports drinks 15 00:01:09,840 --> 00:01:11,480 Speaker 2: or you know, I was like, Okay, what's a topic 16 00:01:11,520 --> 00:01:13,920 Speaker 2: that we haven't done yet, And we have not done 17 00:01:13,959 --> 00:01:16,520 Speaker 2: sports drinks. And also I had just done an episode 18 00:01:16,520 --> 00:01:19,040 Speaker 2: about sports drinks over on my other podcast, Brain Stuff, 19 00:01:19,319 --> 00:01:22,160 Speaker 2: and so I was like, yeah, that seems like an 20 00:01:22,160 --> 00:01:27,920 Speaker 2: interesting story. There are entire transcripts of you know, twenty 21 00:01:27,959 --> 00:01:30,040 Speaker 2: eight pages worth of interviews that I haven't read all 22 00:01:30,040 --> 00:01:32,200 Speaker 2: the way through yet, so let's read smart that. 23 00:01:35,440 --> 00:01:40,520 Speaker 1: Wow, you're braver than I. The big game it is 24 00:01:40,600 --> 00:01:45,480 Speaker 1: to me maybe because my dad was a lawyer. I'm 25 00:01:45,520 --> 00:01:51,160 Speaker 1: so paranoid. But I we were talking about this. This 26 00:01:51,240 --> 00:01:54,360 Speaker 1: is something we put off for a while because it's 27 00:01:54,400 --> 00:02:00,280 Speaker 1: complicated in terms of the the context of the whole subject. 28 00:02:00,440 --> 00:02:07,000 Speaker 1: But the company, this is, this is manageable. Ish. Yeah. 29 00:02:07,080 --> 00:02:11,960 Speaker 2: Yeah, I did delay our recording by like an hour. 30 00:02:13,720 --> 00:02:17,720 Speaker 1: Yeah, but but here we are. 31 00:02:17,880 --> 00:02:21,320 Speaker 2: Here we are, Yeah, here we are. I will say 32 00:02:21,320 --> 00:02:23,560 Speaker 2: that this is not there's a lot of things that 33 00:02:23,600 --> 00:02:26,280 Speaker 2: this episode is not okay, and like, it is not 34 00:02:26,400 --> 00:02:31,520 Speaker 2: an episode about the nutritional function of these products. It 35 00:02:31,639 --> 00:02:35,920 Speaker 2: is not an episode about all of the nitty gritty 36 00:02:36,080 --> 00:02:40,560 Speaker 2: about electrolytes and all of that kind of stuff. I'll 37 00:02:40,800 --> 00:02:45,280 Speaker 2: say a few things about it as we go, but 38 00:02:45,960 --> 00:02:52,760 Speaker 2: we're not we're not nutritionists or scientists of any kind. Yeah, 39 00:02:52,960 --> 00:02:54,799 Speaker 2: not really qualified to talk about that. 40 00:02:55,680 --> 00:03:02,280 Speaker 1: Nope, nope. And I'll say for the history part, I 41 00:03:02,320 --> 00:03:06,720 Speaker 1: really was just relying on what the researchers said at 42 00:03:06,760 --> 00:03:12,760 Speaker 1: the time, so, which is correct. But I'm not going 43 00:03:12,800 --> 00:03:14,840 Speaker 1: to I don't know the nutrition. 44 00:03:14,520 --> 00:03:19,800 Speaker 2: Tu Yeah, aspects of that. Yeah, and I'll pepper a 45 00:03:19,840 --> 00:03:22,760 Speaker 2: few a few things in there that will put some 46 00:03:22,880 --> 00:03:25,480 Speaker 2: of that those facts into context. 47 00:03:25,680 --> 00:03:30,359 Speaker 1: So yeah, yeah, but yes, I guess. 48 00:03:30,240 --> 00:03:33,840 Speaker 2: This does bring us to our question. I certainly suppose 49 00:03:33,840 --> 00:03:42,400 Speaker 2: it does. Yeah, Gatorade, what is it? Well, Gatorade is 50 00:03:42,480 --> 00:03:46,520 Speaker 2: a brand of sports drinks and related products currently owned 51 00:03:46,560 --> 00:03:50,840 Speaker 2: by PepsiCo. They have a few different lines of drinks 52 00:03:50,840 --> 00:03:54,840 Speaker 2: and drink mixes, but their baseline formula is this combination 53 00:03:55,200 --> 00:03:58,280 Speaker 2: of sugars like glucose, which your body needs on a 54 00:03:58,320 --> 00:04:03,440 Speaker 2: cellular level to create energy, and electrolytes like a salt 55 00:04:03,480 --> 00:04:07,040 Speaker 2: and potassium. Electrolytes being a group of minerals that your 56 00:04:07,080 --> 00:04:10,520 Speaker 2: body needs to maintain its fluid levels and to regulate 57 00:04:10,560 --> 00:04:15,040 Speaker 2: its muscle function. All Right, The idea here is that 58 00:04:15,560 --> 00:04:19,240 Speaker 2: you're gonna replenish the lost water, calories and minerals that 59 00:04:19,279 --> 00:04:25,479 Speaker 2: you sweat out during prolonged or otherwise intense exercise. Other 60 00:04:25,600 --> 00:04:29,240 Speaker 2: formulas have other stuff, maybe like added vitamins or caffeine 61 00:04:29,480 --> 00:04:33,720 Speaker 2: or a sugar substitute so that you're not drinking calories, 62 00:04:34,600 --> 00:04:38,440 Speaker 2: depending on what they're marketed for. Yeah, Gatorade products typically 63 00:04:38,480 --> 00:04:43,080 Speaker 2: come in bright colors and candy like fruit flavors. It 64 00:04:43,160 --> 00:04:46,840 Speaker 2: is the original and the largest brand of sports drinks 65 00:04:46,880 --> 00:04:49,880 Speaker 2: in the world and part of a multi billion dollar industry, 66 00:04:50,320 --> 00:04:54,880 Speaker 2: and people also have like strong nostalgia for it and 67 00:04:54,960 --> 00:05:00,240 Speaker 2: like strong opinions about it, like favorite flavors and you know, 68 00:05:00,279 --> 00:05:03,440 Speaker 2: appropriate temperatures at which to drink it, and all kinds 69 00:05:03,480 --> 00:05:05,760 Speaker 2: of different things like that, like the flavor that got away, 70 00:05:05,800 --> 00:05:09,800 Speaker 2: the one that was discontinued sometime twenty years ago and 71 00:05:09,880 --> 00:05:15,520 Speaker 2: you still miss but yeah, uh, like you probably don't 72 00:05:15,560 --> 00:05:18,960 Speaker 2: need it. You probably don't need it. So it's like, 73 00:05:20,320 --> 00:05:22,800 Speaker 2: and I'm really trying not to be mean here, but 74 00:05:23,200 --> 00:05:27,919 Speaker 2: like it's kind of like if leaf blowers had like 75 00:05:28,120 --> 00:05:33,880 Speaker 2: one overwhelmingly popular brand of leaf blowers, because like, the 76 00:05:33,920 --> 00:05:38,120 Speaker 2: products were designed to serve a purpose and they do 77 00:05:38,200 --> 00:05:43,400 Speaker 2: serve it, and they are applied in many situations in 78 00:05:43,440 --> 00:05:49,680 Speaker 2: which they are at best unnecessary and at worst like 79 00:05:49,800 --> 00:05:50,839 Speaker 2: real unnecessary. 80 00:05:56,040 --> 00:05:59,800 Speaker 1: Wow, you and I just had a long conversation last 81 00:05:59,839 --> 00:06:04,120 Speaker 1: year recording about our opinions on leaf flowers. 82 00:06:04,320 --> 00:06:12,400 Speaker 2: Uh. Yeah, let the record state that I do I 83 00:06:12,440 --> 00:06:17,320 Speaker 2: do think that leaf flowers are one of humanity's worst inventions. 84 00:06:19,800 --> 00:06:21,520 Speaker 1: Not not related to gatorade. 85 00:06:21,560 --> 00:06:27,480 Speaker 2: Necessarily no no, it's their gatorade is now they're never 86 00:06:27,560 --> 00:06:33,640 Speaker 2: going to be a sponsor. Heck uh, you can tell 87 00:06:33,640 --> 00:06:37,680 Speaker 2: they're not a sponsor because I Yeah, again, I'm not 88 00:06:37,720 --> 00:06:39,599 Speaker 2: trying to be mean when I say that, but that 89 00:06:39,839 --> 00:06:44,000 Speaker 2: was the most apt metaphor that I could, or similarly 90 00:06:44,240 --> 00:06:46,479 Speaker 2: technically that that came to mind. 91 00:06:48,120 --> 00:06:52,080 Speaker 1: Yes, and we were because when you suggested this, I 92 00:06:52,160 --> 00:06:59,760 Speaker 1: gasped aloud, uh oh no, no, no, no, And we were 93 00:06:59,760 --> 00:07:02,000 Speaker 1: talking about it, and I said, you know, the only 94 00:07:02,160 --> 00:07:10,360 Speaker 1: time I drink Gatorade is when after a run, usually 95 00:07:10,520 --> 00:07:13,559 Speaker 1: very hot because we're in Atlanta, or when I'm sick. 96 00:07:13,960 --> 00:07:18,560 Speaker 1: So I actually have very specific associations with Gatorade. But 97 00:07:18,720 --> 00:07:22,920 Speaker 1: other than that, I do not seek it out because 98 00:07:22,920 --> 00:07:24,600 Speaker 1: it's too sweet, honestly for meat. 99 00:07:25,240 --> 00:07:30,240 Speaker 2: Yeah, yeah, yeah, I even I also will drink it 100 00:07:30,640 --> 00:07:34,040 Speaker 2: when I'm sick, and even then I water it like 101 00:07:34,080 --> 00:07:36,560 Speaker 2: I like, I fill a cup with ice, like a 102 00:07:36,640 --> 00:07:40,480 Speaker 2: lot of like chipped ice, preferably, and then pour Gatorade 103 00:07:40,480 --> 00:07:44,040 Speaker 2: on top of that. And that is about the sweetness 104 00:07:44,040 --> 00:07:48,800 Speaker 2: of Gatorade that I want to consume. But but yeah, now, 105 00:07:48,800 --> 00:07:51,200 Speaker 2: people have opinions, and if you have a differing opinion, 106 00:07:51,280 --> 00:07:53,160 Speaker 2: I don't want to say that you are wrong. It 107 00:07:53,240 --> 00:07:55,320 Speaker 2: is just differing, and that's fine, that's great. 108 00:07:57,360 --> 00:07:58,840 Speaker 1: You know we love strong opinions. 109 00:07:58,920 --> 00:08:04,240 Speaker 2: Oh yes, partially because we have them here. We are okay, 110 00:08:04,280 --> 00:08:09,960 Speaker 2: but so yes, there are many current flavors. There have 111 00:08:10,080 --> 00:08:13,640 Speaker 2: been many discontinued flavors. If you have come here looking 112 00:08:13,640 --> 00:08:16,400 Speaker 2: for a comprehensive list of current Gatorade flavors, I am 113 00:08:16,440 --> 00:08:19,360 Speaker 2: so sorry to disappoint you, but I'm merely going to 114 00:08:19,400 --> 00:08:24,920 Speaker 2: be summarizing here partially because and this is super interesting 115 00:08:25,000 --> 00:08:29,040 Speaker 2: to me. On Gatorade dot com, you know, like the 116 00:08:29,080 --> 00:08:35,800 Speaker 2: American Gatorade Consumer Forward website, they have basically removed the 117 00:08:35,840 --> 00:08:40,040 Speaker 2: brand's lines of bottled beverages from site as of right now, 118 00:08:40,080 --> 00:08:43,520 Speaker 2: as of February of twenty twenty five. Like you can 119 00:08:43,600 --> 00:08:47,120 Speaker 2: find those product pages, but you have to like google 120 00:08:47,320 --> 00:08:50,320 Speaker 2: very specific things and get a direct link, Like it 121 00:08:50,400 --> 00:08:51,720 Speaker 2: is not in the menu options. 122 00:08:51,800 --> 00:08:52,160 Speaker 1: Okay. 123 00:08:53,400 --> 00:08:57,520 Speaker 2: They seem instead to be really into selling reusable bottles 124 00:08:57,760 --> 00:09:01,760 Speaker 2: and then various powders and tablet some liquid concentrates to 125 00:09:01,920 --> 00:09:04,040 Speaker 2: put in those bottles along with water of your own. 126 00:09:05,880 --> 00:09:07,880 Speaker 2: And I think that all of this is in or 127 00:09:08,120 --> 00:09:10,760 Speaker 2: all of this is in a bid to reduce single 128 00:09:10,840 --> 00:09:15,600 Speaker 2: use plastics. So I like couldn't find a current list 129 00:09:17,559 --> 00:09:24,240 Speaker 2: a complete current list, but okay. Their product lines in 130 00:09:24,280 --> 00:09:30,280 Speaker 2: general include like different formulations that promise different benefits, like 131 00:09:30,400 --> 00:09:37,400 Speaker 2: rapid hydration versus performance fuel versus a hydration booster versus 132 00:09:37,840 --> 00:09:43,559 Speaker 2: like a pre workout slash energy boost versus prolonged activity endurance. 133 00:09:44,320 --> 00:09:46,600 Speaker 2: All of these are going to have different levels of 134 00:09:47,200 --> 00:09:53,200 Speaker 2: sugar or zero sugar, or additional vitamins and minerals stuff 135 00:09:53,240 --> 00:09:57,280 Speaker 2: like that. The flavors on these products range from from 136 00:09:57,320 --> 00:10:01,080 Speaker 2: things that we understand to be flavors, you know, like 137 00:10:01,200 --> 00:10:07,839 Speaker 2: orange or lemon, lime, fruit punch, grape, to like aquatic 138 00:10:07,960 --> 00:10:13,959 Speaker 2: actions like a riptide rush or a glacier freeze, to 139 00:10:14,920 --> 00:10:22,120 Speaker 2: weather related abstractions like lightning blast or midnight thunder. There 140 00:10:22,200 --> 00:10:25,120 Speaker 2: are guides online to what those flavors taste like if 141 00:10:25,120 --> 00:10:38,360 Speaker 2: you're curious WHOA Often often like the food coloring in 142 00:10:38,440 --> 00:10:42,160 Speaker 2: the packaging or in the drink, or the lack thereof 143 00:10:42,160 --> 00:10:45,160 Speaker 2: will give you kind of a concept, but I don't 144 00:10:45,200 --> 00:10:47,320 Speaker 2: know it's going on vibes a lot of the time, 145 00:10:47,440 --> 00:10:50,439 Speaker 2: and I really respect that in a certain way. 146 00:10:52,920 --> 00:10:56,120 Speaker 1: You feeling of your eyed rash or a lightning blast. 147 00:10:56,720 --> 00:10:57,480 Speaker 1: What's going on? 148 00:11:00,960 --> 00:11:03,800 Speaker 2: I don't know. I like absurdism, Sure, let's go. 149 00:11:06,760 --> 00:11:09,760 Speaker 1: Mine is blue. If it's blue, I'm like, probably that one. 150 00:11:10,160 --> 00:11:11,560 Speaker 1: I don't know what that says about me. 151 00:11:11,920 --> 00:11:19,760 Speaker 2: Yeah, I'm a pretty staunch fruit punch person. But it's classic. Yeah, 152 00:11:19,920 --> 00:11:22,200 Speaker 2: it's red. I know what to expect. I don't know. 153 00:11:25,920 --> 00:11:28,600 Speaker 2: Gatorade also does have a line of protein bars in 154 00:11:28,760 --> 00:11:32,600 Speaker 2: various chocolate related flavors, and in twenty twenty four they 155 00:11:32,640 --> 00:11:39,240 Speaker 2: released an unflavored Gatorade water with electrolytes and I quote 156 00:11:39,280 --> 00:11:49,640 Speaker 2: foretaste okay, yeah, okay. The larger Gatorade portfolio within PepsiCo, 157 00:11:49,720 --> 00:11:53,960 Speaker 2: because this is a thing, it includes sub brands I 158 00:11:54,000 --> 00:11:57,560 Speaker 2: guess like Propel, which is a line of flavored waters 159 00:11:58,160 --> 00:12:02,719 Speaker 2: and powders with which to flavor water containing no sugar vitamins, 160 00:12:03,040 --> 00:12:06,920 Speaker 2: and Gatorade Electrolytes, which is another branded phrase if you 161 00:12:06,920 --> 00:12:11,400 Speaker 2: couldn't tell from my capitalization there. Then there's also fast Twitch, 162 00:12:11,520 --> 00:12:15,319 Speaker 2: which is a pre workout energy powder and or flavored 163 00:12:15,360 --> 00:12:20,520 Speaker 2: water brand, then Muscle Milk, which are protein shakes and powders, 164 00:12:20,840 --> 00:12:24,960 Speaker 2: and then Evolve, which are specifically plant based protein shakes 165 00:12:24,960 --> 00:12:27,880 Speaker 2: and powders. Some of muscle milks are plant based as well, 166 00:12:27,920 --> 00:12:29,880 Speaker 2: but I don't make up the rules. 167 00:12:33,280 --> 00:12:37,120 Speaker 1: Wow, yeah, Propel, that's that's a throwback for me, my 168 00:12:37,200 --> 00:12:37,720 Speaker 1: little brother. 169 00:12:37,840 --> 00:12:40,400 Speaker 2: Oh yeah, okay, okay. 170 00:12:40,160 --> 00:12:44,520 Speaker 1: When he was growing up. Ye yes, Propel all the time, 171 00:12:44,960 --> 00:12:46,240 Speaker 1: the green one that was. 172 00:12:46,160 --> 00:12:50,520 Speaker 2: His Oh all right, yeah cool. I'm not positive that 173 00:12:50,559 --> 00:12:52,839 Speaker 2: I've ever had that product, but I'm you know again, 174 00:12:53,200 --> 00:12:57,320 Speaker 2: people have strong feelings in like nostalgian opinions about these things. 175 00:12:57,320 --> 00:12:57,800 Speaker 1: I love it. 176 00:12:59,240 --> 00:13:02,640 Speaker 2: Gatorade does all to sell various sports adjacent equipment, like 177 00:13:02,720 --> 00:13:07,520 Speaker 2: the aforementioned reusable bottles, those like classic like VAT coolers, 178 00:13:07,640 --> 00:13:09,640 Speaker 2: you know, in case you need like a lot of 179 00:13:09,640 --> 00:13:14,960 Speaker 2: Gatorade and ice chests, plus towels, towels that are sometimes 180 00:13:15,000 --> 00:13:17,240 Speaker 2: co branded with NFL teams. 181 00:13:19,120 --> 00:13:25,199 Speaker 1: Yes, indeed, Well this brings us to the question, h 182 00:13:25,280 --> 00:13:27,839 Speaker 1: what about the nutrition? 183 00:13:29,400 --> 00:13:37,560 Speaker 2: Okay, okay, okay, y'all again, Like, I'm not gonna go deep, deep, 184 00:13:37,600 --> 00:13:41,240 Speaker 2: deep into this, but I'm gonna say the sugars in 185 00:13:41,280 --> 00:13:44,320 Speaker 2: these products can add up, you know, Like a single 186 00:13:44,360 --> 00:13:48,600 Speaker 2: serving is generally like eight ounces if you do buy 187 00:13:48,640 --> 00:13:51,480 Speaker 2: it in bottle form. Most of the bottles are like 188 00:13:51,600 --> 00:13:56,040 Speaker 2: two to four times that size per serving. And again 189 00:13:56,080 --> 00:13:58,480 Speaker 2: it depends on like like like product to product, but 190 00:13:58,520 --> 00:14:00,800 Speaker 2: they can contain like a round fifty ten grams of 191 00:14:00,840 --> 00:14:06,000 Speaker 2: carbs equaling about fifty calories, and that's preserving. So if 192 00:14:06,040 --> 00:14:08,800 Speaker 2: you drink a whole bottle, that can really easily add 193 00:14:08,840 --> 00:14:11,560 Speaker 2: more calories to your diet than you would actually burn 194 00:14:11,920 --> 00:14:15,079 Speaker 2: during you know, like a thirty to sixty minute workout session. 195 00:14:16,520 --> 00:14:19,160 Speaker 2: If you're exercising for less than forty five minutes and ago, 196 00:14:19,560 --> 00:14:22,080 Speaker 2: chances are that you don't need a sports drink at 197 00:14:22,120 --> 00:14:25,640 Speaker 2: all because you're not burning enough calories or losing enough 198 00:14:25,640 --> 00:14:31,040 Speaker 2: electrolytes to require that kind of replacement strategy. All right, 199 00:14:32,080 --> 00:14:34,640 Speaker 2: you can't switch to a sugar free formula, but just 200 00:14:34,720 --> 00:14:37,960 Speaker 2: drinking water will usually do the trick, unless it's super 201 00:14:37,960 --> 00:14:42,120 Speaker 2: hot and you know you're really sweating. Also, you know, 202 00:14:42,360 --> 00:14:45,240 Speaker 2: like you don't always have to buy branded things like 203 00:14:45,320 --> 00:14:49,280 Speaker 2: some distance runners and other endurance exercisers like add a 204 00:14:49,320 --> 00:14:52,640 Speaker 2: pinch as salt to their water instead of purchasing sports drinks. 205 00:14:53,400 --> 00:14:58,800 Speaker 2: I know, I've never done endurance training, or the last 206 00:14:58,800 --> 00:15:01,360 Speaker 2: time I did was in like the Year of Our 207 00:15:01,400 --> 00:15:07,000 Speaker 2: Dark Lord nineteen ninety nine, So like it's been a minute, 208 00:15:07,640 --> 00:15:10,200 Speaker 2: but you know, everyone has personal strategies to get them 209 00:15:10,200 --> 00:15:10,960 Speaker 2: through that kind of thing. 210 00:15:13,360 --> 00:15:16,480 Speaker 1: Yes, and I believe we talked about it in our 211 00:15:16,880 --> 00:15:22,800 Speaker 1: pickle juice. Pickle juice is the thing that some people 212 00:15:22,840 --> 00:15:26,280 Speaker 1: do during strenuous exercise. 213 00:15:27,600 --> 00:15:30,720 Speaker 2: It's salt and water, and I mean, potassium is great. 214 00:15:31,360 --> 00:15:36,520 Speaker 2: Sugar can be helpful anyway. But the one thing that 215 00:15:36,560 --> 00:15:40,120 Speaker 2: sports drinks really are good for is during certain kinds 216 00:15:40,120 --> 00:15:44,600 Speaker 2: of illness, because if you're losing fluids through excessive sweat 217 00:15:44,720 --> 00:15:48,000 Speaker 2: or diarrhea or vomiting or all three, those carbs and 218 00:15:48,040 --> 00:15:51,920 Speaker 2: minerals can help your body replace the lost hydration and 219 00:15:52,120 --> 00:15:56,000 Speaker 2: energy and nutrients without really upsetting your stomach by trying 220 00:15:56,040 --> 00:15:59,160 Speaker 2: to introduce solid food, which isn't always what it wants 221 00:15:59,200 --> 00:16:00,840 Speaker 2: from you at that sh I'm sure. 222 00:16:02,640 --> 00:16:08,560 Speaker 1: So it is true. Okay, Well, we do have some 223 00:16:08,640 --> 00:16:09,400 Speaker 1: numbers for you. 224 00:16:10,160 --> 00:16:14,480 Speaker 2: We do so. Twenty twenty five is Gatorade's sixtieth anniversary, 225 00:16:14,640 --> 00:16:25,320 Speaker 2: So happy anniversary, Gatorade. Worldwide, the sports drink industry is 226 00:16:25,360 --> 00:16:31,560 Speaker 2: worth some thirty billion dollars a year, and globally, Gatorade 227 00:16:31,560 --> 00:16:36,440 Speaker 2: is responsible for about seven billion dollars of that as 228 00:16:36,480 --> 00:16:40,720 Speaker 2: of twenty twenty three. Anyway, Gatorade accounted for about sixty 229 00:16:40,760 --> 00:16:45,600 Speaker 2: four percent of the American market for sports drinks. Like 230 00:16:45,920 --> 00:16:50,000 Speaker 2: the two followers up together, Power Aid and Body Armor, 231 00:16:50,360 --> 00:16:53,520 Speaker 2: which are both owned by Coca Cola, are only about 232 00:16:53,560 --> 00:16:57,800 Speaker 2: twenty five percent of the market. So in the States, 233 00:16:57,880 --> 00:17:03,200 Speaker 2: just absolutely wild domination of the market. And that is 234 00:17:03,400 --> 00:17:06,919 Speaker 2: I suspect why they aren't currently marketing their their bottles 235 00:17:06,920 --> 00:17:09,000 Speaker 2: on their website because they don't have to. 236 00:17:09,320 --> 00:17:09,880 Speaker 1: Like they just. 237 00:17:11,320 --> 00:17:13,920 Speaker 2: Also last number, I guess it's kind of a number 238 00:17:14,480 --> 00:17:17,040 Speaker 2: for all of the new different products that they have 239 00:17:17,119 --> 00:17:21,359 Speaker 2: out there, the classic plastic bottled Gatoried beverages are still 240 00:17:21,359 --> 00:17:22,439 Speaker 2: the brand's best seller. 241 00:17:25,760 --> 00:17:30,399 Speaker 1: Wow, yep, they know they're at the top. Yeah, we 242 00:17:30,520 --> 00:17:30,760 Speaker 1: have to. 243 00:17:31,160 --> 00:17:32,800 Speaker 2: Must be nice. 244 00:17:34,160 --> 00:17:39,520 Speaker 1: It must be nice. And the story of how it 245 00:17:39,720 --> 00:17:42,600 Speaker 1: became this way is really fascinating. 246 00:17:43,240 --> 00:17:46,520 Speaker 2: Oh yeah, I love brand episodes. Okay, so yeah, we 247 00:17:46,560 --> 00:17:48,000 Speaker 2: are going to get into that as soon as we 248 00:17:48,000 --> 00:17:49,639 Speaker 2: get back from a quick break for a word from 249 00:17:49,680 --> 00:17:50,680 Speaker 2: our sponsor. 250 00:18:00,520 --> 00:18:02,480 Speaker 1: And we're back, Thank you sponsor. 251 00:18:02,320 --> 00:18:06,119 Speaker 2: Yes, thank you. Okay. So, there is a long history 252 00:18:06,160 --> 00:18:10,679 Speaker 2: of people selling drinks for various purported health purposes. You 253 00:18:10,720 --> 00:18:13,200 Speaker 2: can see our episode on like Soda water and soda 254 00:18:13,240 --> 00:18:16,600 Speaker 2: fountains for a bunch of conversation about mineral waters, which 255 00:18:16,640 --> 00:18:20,960 Speaker 2: were kind of the original sports drinks. I suppose a 256 00:18:21,040 --> 00:18:25,200 Speaker 2: more direct predecessor of Gatorade is this British brand called 257 00:18:25,280 --> 00:18:27,520 Speaker 2: lucas Aide that got its start way back in the 258 00:18:27,600 --> 00:18:31,000 Speaker 2: nineteen twenties. It was this glucose and water drink that 259 00:18:31,080 --> 00:18:33,560 Speaker 2: was sold as a product for people who were sick 260 00:18:33,760 --> 00:18:37,120 Speaker 2: and needed an easy way to get calories and energy. 261 00:18:37,440 --> 00:18:39,720 Speaker 2: Glucose was new then. It was a really smart marketing 262 00:18:39,720 --> 00:18:43,160 Speaker 2: thing in the nineteen twenties. I don't think this brand 263 00:18:43,200 --> 00:18:46,760 Speaker 2: had a direct influence on Gatorade, but the research around 264 00:18:46,840 --> 00:18:49,400 Speaker 2: glucose in general would have had to. 265 00:18:51,400 --> 00:18:57,520 Speaker 1: Yes. Okay, So when it comes to Gatorade, the story 266 00:18:57,600 --> 00:19:01,000 Speaker 1: goes that Gatorade was invented in the ninth teen sixties 267 00:19:01,400 --> 00:19:04,240 Speaker 1: at the University of Florida College of Medicine by doctor 268 00:19:04,359 --> 00:19:08,480 Speaker 1: James Robert Cade and his team of scientists including research 269 00:19:08,560 --> 00:19:12,760 Speaker 1: fellows doctor Dana Shires, Jemfrey and A and Di Caseda. 270 00:19:13,880 --> 00:19:17,040 Speaker 1: They were looking to create a product that would help 271 00:19:17,480 --> 00:19:22,600 Speaker 1: with heat related illnesses athletes would suffer. So to do 272 00:19:22,640 --> 00:19:25,679 Speaker 1: this they were they set about coming up with a 273 00:19:25,720 --> 00:19:30,000 Speaker 1: product that would replace the fluids, calories, and electrolytes athletes lost, 274 00:19:30,160 --> 00:19:34,719 Speaker 1: especially in the heat during strenuous activity, which Florida has 275 00:19:34,760 --> 00:19:37,480 Speaker 1: a lot of heat. So yep, kind of a saying. 276 00:19:38,640 --> 00:19:43,920 Speaker 1: Since they were specifically looking to help out UF's University 277 00:19:43,960 --> 00:19:47,720 Speaker 1: of Florida's football team, the Gators, they called it Gatorade. 278 00:19:48,840 --> 00:19:51,200 Speaker 1: It was used for the first time in nineteen sixty five. 279 00:19:52,160 --> 00:19:55,640 Speaker 1: But okay, let's break down some of this. There's a lot, 280 00:19:56,160 --> 00:19:58,920 Speaker 1: a lot of legend and lore behind this whole Oh sorry, 281 00:19:59,160 --> 00:20:03,920 Speaker 1: Oh yes. The sixties was a time when a lot 282 00:20:03,960 --> 00:20:06,840 Speaker 1: of scientific research was being done in the field of 283 00:20:06,880 --> 00:20:11,960 Speaker 1: sports science, and doctor Cade specialized in renal therapy our 284 00:20:12,040 --> 00:20:16,280 Speaker 1: kidney basically studied the kidney, yeah, and knew a lot 285 00:20:16,280 --> 00:20:20,200 Speaker 1: about how human bodies regulate fluids or how they don't. 286 00:20:20,600 --> 00:20:24,440 Speaker 1: He helped establish the Division of Renal Medicine at Shan's Hospital, 287 00:20:24,440 --> 00:20:28,200 Speaker 1: which was associated with the College of Medicine at University 288 00:20:28,240 --> 00:20:31,639 Speaker 1: of Florida still is Yeah, yep. As legend has it, 289 00:20:31,920 --> 00:20:35,200 Speaker 1: he was chatting with the assistant coach of the Gaetors 290 00:20:35,440 --> 00:20:37,840 Speaker 1: who told him that the players were suffering from all 291 00:20:37,880 --> 00:20:39,640 Speaker 1: of these heat related illnesses. 292 00:20:40,320 --> 00:20:44,040 Speaker 2: The coach in question was one Dwayne Douglas, who also 293 00:20:44,240 --> 00:20:48,560 Speaker 2: happened to be the security chief at Shans, and they 294 00:20:48,600 --> 00:20:52,440 Speaker 2: started talking in the cafeteria one day about all of this, 295 00:20:52,760 --> 00:20:55,640 Speaker 2: and it was kind of serious, like the football players 296 00:20:55,720 --> 00:20:59,160 Speaker 2: were losing a lot of weight during training and games, 297 00:20:59,200 --> 00:21:02,919 Speaker 2: Like there are rapports of these players weighing in like 298 00:21:03,000 --> 00:21:06,040 Speaker 2: eighteen or twenty pounds lighter at the end of a 299 00:21:06,080 --> 00:21:08,879 Speaker 2: game at the end of a game, okay, not like 300 00:21:08,920 --> 00:21:12,800 Speaker 2: over the course of a week or something. And they 301 00:21:12,840 --> 00:21:17,000 Speaker 2: were not urinating at all, like some would develop heat 302 00:21:17,040 --> 00:21:21,600 Speaker 2: exhaustion and have to be hospitalized. It was not great, No, 303 00:21:22,040 --> 00:21:25,840 Speaker 2: it was not great at all. So Cade he started 304 00:21:25,880 --> 00:21:28,720 Speaker 2: thinking about it and really got it in his head 305 00:21:28,760 --> 00:21:31,840 Speaker 2: that he wanted to figure this out. So he approached 306 00:21:31,880 --> 00:21:35,600 Speaker 2: the head coach about testing some of the players. The 307 00:21:35,600 --> 00:21:39,680 Speaker 2: coach agreed, but only for the freshman team, which kind 308 00:21:39,720 --> 00:21:42,359 Speaker 2: of makes me laugh. He was, He's like, m not 309 00:21:42,480 --> 00:21:45,280 Speaker 2: my star players, not my stary, but you can try. 310 00:21:45,520 --> 00:21:49,040 Speaker 1: You can try my freshman team. And the freshman team 311 00:21:49,080 --> 00:21:53,159 Speaker 1: provided a lot of feedback as well as samples of 312 00:21:53,200 --> 00:21:57,520 Speaker 1: blood and sweat that showed that their electrolytes were off 313 00:21:57,640 --> 00:22:00,480 Speaker 1: and their blood sugar and total blood volume were low 314 00:22:01,080 --> 00:22:05,720 Speaker 1: after strenuous physical activity, so Caid figured the solution was 315 00:22:05,760 --> 00:22:08,320 Speaker 1: to give them water with a little bit of salt 316 00:22:08,400 --> 00:22:12,760 Speaker 1: and sugar, not enough to upset their stomachs. The first 317 00:22:12,760 --> 00:22:17,600 Speaker 1: time they tried it, the athletes provided even more feedback 318 00:22:18,480 --> 00:22:25,640 Speaker 1: it did not taste good. Kid's daughter Phoebe Kde Miles 319 00:22:25,680 --> 00:22:29,480 Speaker 1: claims it was her mother's idea to add lemon to 320 00:22:29,600 --> 00:22:35,640 Speaker 1: improve the taste. So the wargos that Kaid tested this 321 00:22:35,800 --> 00:22:40,720 Speaker 1: new tastier concoction during a scrimmage between the Gators bee 322 00:22:40,720 --> 00:22:45,120 Speaker 1: team and the freshman team. At first, the freshmen were 323 00:22:45,119 --> 00:22:49,639 Speaker 1: losing pretty badly, but after drinking some gatorade, they turned 324 00:22:49,680 --> 00:22:53,600 Speaker 1: it around and won. And this really impressed the coach 325 00:22:53,720 --> 00:22:57,679 Speaker 1: enough so that he requested that enough gatorade be made 326 00:22:58,119 --> 00:23:00,719 Speaker 1: so that the varsity team could have have it for 327 00:23:00,760 --> 00:23:05,600 Speaker 1: an upcoming game against LSU where LSU was heavily favored. 328 00:23:06,680 --> 00:23:10,000 Speaker 1: It was a really really hot day and in an upset, 329 00:23:10,440 --> 00:23:14,400 Speaker 1: the Gators won and it kind of became a stable 330 00:23:14,480 --> 00:23:17,159 Speaker 1: for the team. After that, a lot of people were like, Hm, 331 00:23:17,320 --> 00:23:19,240 Speaker 1: it was this gatorade. 332 00:23:21,480 --> 00:23:24,520 Speaker 2: Yeah, And at the time they were producing it entirely 333 00:23:24,640 --> 00:23:27,639 Speaker 2: on campus, they were packaging it, and these like individuals 334 00:23:27,640 --> 00:23:32,119 Speaker 2: serving milk cartons on UF's dairy farm. 335 00:23:32,440 --> 00:23:37,680 Speaker 1: Oh so, after all of this, Caid and his team 336 00:23:37,880 --> 00:23:42,159 Speaker 1: continued to fine tune gatorade in nineteen sixty six, especially 337 00:23:42,240 --> 00:23:45,680 Speaker 1: after a sizable number of athletes from the team went 338 00:23:45,680 --> 00:23:49,120 Speaker 1: to the hospital for heat related illnesses. Many of them 339 00:23:49,160 --> 00:23:53,600 Speaker 1: were admitted to the hospital, the coach asked kid if 340 00:23:53,680 --> 00:23:57,000 Speaker 1: he could make enough gatorade, not just for the games, 341 00:23:57,040 --> 00:24:01,920 Speaker 1: but for practices too. Over the course of the following 342 00:24:01,960 --> 00:24:06,000 Speaker 1: five years, only a single player was admitted to the 343 00:24:06,040 --> 00:24:11,200 Speaker 1: hospital for heat. He allegedly confessed he had not drunk 344 00:24:11,280 --> 00:24:12,320 Speaker 1: any gatorade. 345 00:24:14,359 --> 00:24:18,679 Speaker 2: Uh okay, So a lot of this sounds like really 346 00:24:18,880 --> 00:24:23,919 Speaker 2: like like hard evidence for gatorade. But one of the 347 00:24:23,920 --> 00:24:27,440 Speaker 2: things that you need to understand about about the entire 348 00:24:27,480 --> 00:24:31,960 Speaker 2: situation is that, like, Okay, at the time, there was 349 00:24:32,000 --> 00:24:35,600 Speaker 2: this common knowledge by which I mean basically a superstition 350 00:24:36,880 --> 00:24:42,240 Speaker 2: that if you drank water during exercise, it would give 351 00:24:42,240 --> 00:24:49,639 Speaker 2: you incapacitating stomach cramps. So it was highly probable, like 352 00:24:49,720 --> 00:24:53,120 Speaker 2: I like, from all evidence that I have read, these 353 00:24:53,200 --> 00:24:57,520 Speaker 2: athletes were not drinking anything during training sessions in games 354 00:24:58,040 --> 00:25:01,600 Speaker 2: like they would they would drink before and after water, 355 00:25:02,000 --> 00:25:08,960 Speaker 2: but nothing during the actual exercise. So you know, going 356 00:25:09,000 --> 00:25:13,960 Speaker 2: from drinking nothing to drinking literally anything water based was 357 00:25:14,080 --> 00:25:21,719 Speaker 2: gonna give them an edge probably, Yeah. Yeah, I mean 358 00:25:21,760 --> 00:25:24,520 Speaker 2: the fact that it happened to be Gatorade is you know, 359 00:25:25,359 --> 00:25:27,879 Speaker 2: I mean again, like the sugar and the electrolytes if 360 00:25:27,880 --> 00:25:33,000 Speaker 2: you're working out that hard, are useful. H M. At 361 00:25:33,040 --> 00:25:38,359 Speaker 2: first they called it, they called it Gator Aid aid. Yeah, 362 00:25:39,000 --> 00:25:41,160 Speaker 2: but then they got this legal advice the name really 363 00:25:41,200 --> 00:25:44,120 Speaker 2: shouldn't directly imply that it was going to provide health 364 00:25:44,160 --> 00:25:46,480 Speaker 2: benefits because then they would have to get the FDA involved. 365 00:25:46,920 --> 00:25:50,120 Speaker 2: So that's when they switched it to gatorade ad as 366 00:25:50,160 --> 00:25:57,000 Speaker 2: in like lemonade. And yeah, oh oh man. 367 00:25:57,880 --> 00:26:03,480 Speaker 1: Well, the team, the Gators, earned a reputation as a 368 00:26:03,560 --> 00:26:08,000 Speaker 1: second half team, meaning they kind of got better at 369 00:26:08,040 --> 00:26:08,400 Speaker 1: the end. 370 00:26:08,560 --> 00:26:10,240 Speaker 2: Yeah. Yeah, you really pick up that spare? 371 00:26:10,359 --> 00:26:16,840 Speaker 1: Yeah yeah. And after an interview where the coach of 372 00:26:16,880 --> 00:26:21,359 Speaker 1: the team mentioned Gatorade got picked up by the Associated Press. 373 00:26:21,800 --> 00:26:26,439 Speaker 1: Gatorade started getting a lot of nationwide attention. After the 374 00:26:26,480 --> 00:26:28,800 Speaker 1: Gators won the Orange Bowl for the first time in 375 00:26:28,880 --> 00:26:32,399 Speaker 1: nineteen sixty seven, the coach of Georgia tech. The losing 376 00:26:32,440 --> 00:26:38,120 Speaker 1: team said, we didn't have gatorade. That made the difference. Wow. 377 00:26:38,320 --> 00:26:38,560 Speaker 2: Wow. 378 00:26:39,400 --> 00:26:45,439 Speaker 1: Soon after, other football teams started requesting Gatorade, including the 379 00:26:45,520 --> 00:26:49,040 Speaker 1: Kansas City Chiefs. They were some of the first, and 380 00:26:49,080 --> 00:26:52,000 Speaker 1: a few cases were shipped to the team. When they 381 00:26:52,040 --> 00:26:54,639 Speaker 1: won the Super Bowl in the nineteen sixty nine to 382 00:26:55,240 --> 00:27:00,520 Speaker 1: nineteen seventy championship, they had Gatorade with them. And again, 383 00:27:00,800 --> 00:27:05,160 Speaker 1: to be clear, no one is saying this is the 384 00:27:05,200 --> 00:27:09,920 Speaker 1: only reason or the reason, but the team had been 385 00:27:09,960 --> 00:27:17,080 Speaker 1: struggling with issues around humidity and heat. So interesting, all right, 386 00:27:17,119 --> 00:27:21,320 Speaker 1: so we've got all of this success. In nineteen sixty seven, 387 00:27:21,680 --> 00:27:25,479 Speaker 1: Caid sold Gatorade to Stokely Van Camp, a company that 388 00:27:25,680 --> 00:27:29,240 Speaker 1: mostly did canned goods at the time, for twenty five 389 00:27:29,359 --> 00:27:33,199 Speaker 1: thousand dollars. If you're someone like me who likes this 390 00:27:33,320 --> 00:27:35,480 Speaker 1: kind of stuff, you can read a lot of back 391 00:27:35,480 --> 00:27:36,320 Speaker 1: and forth about this. 392 00:27:36,480 --> 00:27:40,399 Speaker 2: Oh yeah, about the price, the whole thing and the 393 00:27:40,400 --> 00:27:42,080 Speaker 2: deal and that, yeah, the wheeling and. 394 00:27:42,040 --> 00:27:47,399 Speaker 1: The The company had been interested in the product after 395 00:27:47,560 --> 00:27:50,880 Speaker 1: hearing about it from doctor Bradley, who was another fellow 396 00:27:51,440 --> 00:27:54,960 Speaker 1: of Caid's who worked with Caid. A bunch of the 397 00:27:54,960 --> 00:27:59,800 Speaker 1: people who worked on Gatorade went to Indiana, Okay, and 398 00:28:00,040 --> 00:28:03,720 Speaker 1: that is where this company, Stoke Cleveland Camp is headquartered. 399 00:28:04,880 --> 00:28:08,439 Speaker 1: By happenstance, this doctor Bradley met a lot of the 400 00:28:08,480 --> 00:28:13,360 Speaker 1: company's upper level execs who asked to sample the product 401 00:28:13,520 --> 00:28:15,440 Speaker 1: because he was like, hey, have you heard a gatorade? 402 00:28:15,480 --> 00:28:19,040 Speaker 1: And they were like no, but tell me more. And 403 00:28:19,119 --> 00:28:22,800 Speaker 1: after they sampled it, they immediately decided they wanted it 404 00:28:22,840 --> 00:28:27,480 Speaker 1: in their portfolio. They part of our company. This purchase 405 00:28:28,359 --> 00:28:31,199 Speaker 1: made it possible for Gatorade to move out of the 406 00:28:31,320 --> 00:28:36,000 Speaker 1: lab onto grocery shelves as a commercial product. At the time, 407 00:28:36,040 --> 00:28:41,160 Speaker 1: it was available in two flavors, lemon, lime and orange. 408 00:28:41,320 --> 00:28:45,520 Speaker 1: And Yes, this did set off a series of legal 409 00:28:45,600 --> 00:28:51,400 Speaker 1: disputes that weren't fully settled until nineteen seventy three. Who Yeah. 410 00:28:51,480 --> 00:28:56,320 Speaker 1: Basically it revolved around who got royalties since it was 411 00:28:56,360 --> 00:29:02,040 Speaker 1: invented with public funding at a public institution, But eventually 412 00:29:02,240 --> 00:29:06,440 Speaker 1: royalties were split between the institution and the original inventors, 413 00:29:06,520 --> 00:29:09,360 Speaker 1: known collectively as the Gatorade Trust. 414 00:29:10,080 --> 00:29:14,000 Speaker 2: Yeah, And these days the Gatorade Trust funds a lot 415 00:29:14,040 --> 00:29:17,520 Speaker 2: of different research and stuff around the University of Florida. 416 00:29:17,960 --> 00:29:19,600 Speaker 2: But a few things would have to happen first. 417 00:29:20,480 --> 00:29:27,200 Speaker 1: Oh yes, okay, Quaker Oats and Quaker Oats Company they 418 00:29:27,480 --> 00:29:31,720 Speaker 1: purchased Stokely Van Camp in nineteen eighty three, and they 419 00:29:32,080 --> 00:29:37,840 Speaker 1: really went all in on Gatorade. Yeah, oh my goodness. 420 00:29:38,240 --> 00:29:42,959 Speaker 1: What would become the Gatorade Sports Science Institute was established 421 00:29:42,960 --> 00:29:44,240 Speaker 1: in nineteen eighty five. 422 00:29:44,840 --> 00:29:48,960 Speaker 2: The institute employees and or funds and otherwise collaborates with 423 00:29:49,240 --> 00:29:52,440 Speaker 2: nutrition and exercise researchers and students in a bunch of 424 00:29:52,480 --> 00:29:53,400 Speaker 2: different disciplines. 425 00:29:54,880 --> 00:29:57,560 Speaker 1: This is also the same year the so called gatorade 426 00:29:57,600 --> 00:30:03,080 Speaker 1: shower or gatorade bath was invented. Or maybe it was 427 00:30:03,120 --> 00:30:06,520 Speaker 1: nineteen eighty four, there's some disagreement, but this is the 428 00:30:06,520 --> 00:30:10,160 Speaker 1: thing when football players celebrate a victory by dumping cold 429 00:30:10,280 --> 00:30:15,320 Speaker 1: gatorade on the coach. We've seen it, yeah, yes. The 430 00:30:15,360 --> 00:30:19,360 Speaker 1: story goes that after some tension between the coach and 431 00:30:19,400 --> 00:30:22,040 Speaker 1: a player of the New York Giants, the player dumped 432 00:30:22,040 --> 00:30:25,720 Speaker 1: a cooler of orange gatorade on the coach's head after 433 00:30:25,760 --> 00:30:29,160 Speaker 1: the team broke a losing streak and then. 434 00:30:29,240 --> 00:30:34,760 Speaker 2: There took off. Yeah, pre t talk even right. 435 00:30:36,720 --> 00:30:40,320 Speaker 1: By nineteen eighty seven, it was at the Super Bowl 436 00:30:40,400 --> 00:30:44,560 Speaker 1: and now people, of course, a bet on the color 437 00:30:44,840 --> 00:30:48,080 Speaker 1: which changes, and there's you can look up charts and 438 00:30:48,160 --> 00:30:52,560 Speaker 1: see how many what color per year. Orange is the 439 00:30:52,560 --> 00:30:57,560 Speaker 1: most popular color. Okay, but recently purple has really come strong. 440 00:30:57,840 --> 00:30:58,320 Speaker 2: Wow. 441 00:30:58,440 --> 00:31:00,920 Speaker 1: So all right cool? 442 00:31:04,360 --> 00:31:06,840 Speaker 2: I mean, like, I understand that sports betting is a thing, 443 00:31:06,880 --> 00:31:08,360 Speaker 2: but I didn't know the Okay, good? 444 00:31:08,400 --> 00:31:08,680 Speaker 1: Great. 445 00:31:09,680 --> 00:31:14,800 Speaker 2: Meanwhile, the aforementioned Lukazaid, the British company, was watching all 446 00:31:14,840 --> 00:31:19,920 Speaker 2: of this and they pivoted to marking their product as 447 00:31:19,920 --> 00:31:22,920 Speaker 2: a sports drink instead of like an illness drink right 448 00:31:22,960 --> 00:31:25,480 Speaker 2: around this time, and I believe that lucas Aid is 449 00:31:25,480 --> 00:31:28,160 Speaker 2: still the number one selling sports drink brand in the UK. 450 00:31:30,320 --> 00:31:34,280 Speaker 1: Right in, right in, This is when we see the 451 00:31:34,320 --> 00:31:39,760 Speaker 1: beginning of using famous athletes and ads for Gatorade, starting 452 00:31:39,760 --> 00:31:45,240 Speaker 1: with Michael Jordan in nineteen ninety one. This aggressive marketing 453 00:31:45,640 --> 00:31:49,880 Speaker 1: meant they pretty much dominated the sports drink market, accounting 454 00:31:49,920 --> 00:31:52,360 Speaker 1: for eighty percent of it. And again, if you're like 455 00:31:52,480 --> 00:31:55,160 Speaker 1: me and you like this stuff, you can read about 456 00:31:55,200 --> 00:31:58,400 Speaker 1: all the songs between the Pepsi and Coca Cola and 457 00:31:58,440 --> 00:32:06,520 Speaker 1: why Michael Jordan went over. 458 00:32:04,960 --> 00:32:05,280 Speaker 2: Wow. 459 00:32:08,560 --> 00:32:12,240 Speaker 1: So there's definitely a whole story there. But we all 460 00:32:12,240 --> 00:32:17,080 Speaker 1: know those commercials were familiar with them. In the nineteen nineties, 461 00:32:17,400 --> 00:32:20,959 Speaker 1: Gatorade really started experimenting with their flavors. 462 00:32:21,320 --> 00:32:24,920 Speaker 2: Yeah, lots of new flavors, lots of creative flavor naming 463 00:32:25,080 --> 00:32:27,720 Speaker 2: started coming up during this time. I mean it was 464 00:32:27,760 --> 00:32:30,280 Speaker 2: the nineties, so you had a lot of like extreme 465 00:32:30,360 --> 00:32:33,120 Speaker 2: sports kind of stuff going on, and so this is 466 00:32:33,120 --> 00:32:37,880 Speaker 2: where you get like fierce grape. I'm not sure how 467 00:32:37,920 --> 00:32:41,320 Speaker 2: fierce grapes can be, but I love it. Or cool 468 00:32:41,360 --> 00:32:45,120 Speaker 2: Blue Raspberry, which eventually just became cool blue the raspberry 469 00:32:45,160 --> 00:32:48,040 Speaker 2: is implied. I don't know they have a whole line 470 00:32:48,080 --> 00:32:52,960 Speaker 2: of frost beverages. I don't know there was an extreme 471 00:32:53,000 --> 00:32:58,560 Speaker 2: O line like x T R E m O extreme. 472 00:33:00,160 --> 00:33:03,320 Speaker 1: Little on edge about all of this. I'm afraid of 473 00:33:03,360 --> 00:33:05,880 Speaker 1: this fear scrape. I wouldn't I wouldn't mess with it. 474 00:33:06,080 --> 00:33:09,080 Speaker 2: I would not mess with a fear scrape. No, thank you, No, 475 00:33:10,680 --> 00:33:14,000 Speaker 2: I'm good. I was a little bit afraid of the 476 00:33:14,000 --> 00:33:16,080 Speaker 2: California raisins as a kid, and I feel like this 477 00:33:16,120 --> 00:33:17,840 Speaker 2: is tied right in right. 478 00:33:18,480 --> 00:33:21,760 Speaker 1: It's like an amped up at the nineties extreme version 479 00:33:21,840 --> 00:33:26,880 Speaker 1: of that Oh no, oh, dear Well. In two thousand 480 00:33:26,880 --> 00:33:33,000 Speaker 1: and one, Pepsi co purchase Quaker Oats for thirteen billion dollars. Yeah, 481 00:33:33,160 --> 00:33:34,040 Speaker 1: talked about before. 482 00:33:34,360 --> 00:33:37,880 Speaker 2: Yeah, yeah, in our Quaker Oats episode. Certainly we have 483 00:33:37,920 --> 00:33:42,400 Speaker 2: done an episode on that, and right being under the 484 00:33:42,440 --> 00:33:47,400 Speaker 2: Pepsi umbrella meant that Gatorade suddenly had even more money 485 00:33:47,440 --> 00:33:50,480 Speaker 2: and power to work with, and I believe it is 486 00:33:50,560 --> 00:33:54,120 Speaker 2: for that reason that we got the move part of well, okay, 487 00:33:54,560 --> 00:33:58,000 Speaker 2: it's for that reason. The electrolytes featured heavily in the 488 00:33:58,080 --> 00:34:02,480 Speaker 2: two thousand and six film Idiocracy, directed by Mike Judge. 489 00:34:03,800 --> 00:34:05,920 Speaker 2: If you have not seen the film, I have no 490 00:34:06,000 --> 00:34:09,200 Speaker 2: idea whether it holds up, but there's this whole it's 491 00:34:09,239 --> 00:34:12,120 Speaker 2: about this time in the near future when we're living 492 00:34:12,200 --> 00:34:16,600 Speaker 2: in an idiocracy and the crops are all dying because 493 00:34:17,200 --> 00:34:20,200 Speaker 2: people have been sold on the idea that electrolytes are 494 00:34:20,200 --> 00:34:24,960 Speaker 2: what plants crave. It's it's not they're salt. They're salt, 495 00:34:25,280 --> 00:34:27,640 Speaker 2: and when you put salt on plants, they don't live 496 00:34:28,280 --> 00:34:33,360 Speaker 2: for the most part. So that's sorry. I just explained 497 00:34:33,400 --> 00:34:35,680 Speaker 2: a stick from Idiocracy. 498 00:34:35,000 --> 00:34:41,600 Speaker 1: To Yeah, I think that's appropriate for our brand. Yeah. Yeah. 499 00:34:41,760 --> 00:34:44,440 Speaker 2: Also, I don't know, I have some feelings about Idiocracy 500 00:34:44,600 --> 00:34:49,400 Speaker 2: right now, so it's just fine, Yay. 501 00:34:50,280 --> 00:34:54,960 Speaker 1: Well, oh no, what a terrible pivot. Doctor K died 502 00:34:55,040 --> 00:34:56,280 Speaker 1: in two thousand and seven. 503 00:34:56,560 --> 00:34:57,800 Speaker 2: He had a good run. I think he had a 504 00:34:57,800 --> 00:34:58,239 Speaker 2: good run. 505 00:34:58,719 --> 00:34:59,319 Speaker 1: Yeah he did. 506 00:34:59,520 --> 00:35:04,399 Speaker 2: Yeah. It was also around this time that competition from 507 00:35:04,480 --> 00:35:08,360 Speaker 2: other sports drink brands like Power Aid and also like 508 00:35:08,480 --> 00:35:12,600 Speaker 2: broader health and lifestyle beverage brands like Vitamin Water began 509 00:35:12,680 --> 00:35:17,120 Speaker 2: eating into Gatorades supremacy, though they fought back like successfully 510 00:35:17,320 --> 00:35:22,480 Speaker 2: by expanding into different aspects of sports nutrition, drinks, and snacks. 511 00:35:24,400 --> 00:35:27,760 Speaker 2: In twenty fifteen, the Gatorade Trust hit a billion dollars 512 00:35:28,000 --> 00:35:32,680 Speaker 2: earned in royalties from brand sales. University of Florida does 513 00:35:32,719 --> 00:35:36,120 Speaker 2: receive twenty percent of that, and so they can probably 514 00:35:36,160 --> 00:35:39,120 Speaker 2: stop asking me for donations. 515 00:35:41,000 --> 00:35:48,719 Speaker 1: Let's send this episode to them. This is your no more. 516 00:35:49,000 --> 00:35:49,840 Speaker 1: I've done enough. 517 00:35:52,080 --> 00:35:54,840 Speaker 2: Yes, and I'm an alumni. I don't worry. I was 518 00:35:54,880 --> 00:35:56,560 Speaker 2: not on the football team, So if you have a 519 00:35:56,600 --> 00:35:58,400 Speaker 2: strong opinion about that, you don't have to. 520 00:35:59,600 --> 00:36:04,320 Speaker 1: Don't at me anyway. 521 00:36:05,840 --> 00:36:10,319 Speaker 2: In in twenty nineteen, PepsiCo launched their larger Beyond the 522 00:36:10,360 --> 00:36:14,840 Speaker 2: Bottle initiative to create more beverage options without selling single 523 00:36:14,920 --> 00:36:18,240 Speaker 2: use plastic bottles. Which is cool, which is great, totally 524 00:36:18,239 --> 00:36:21,560 Speaker 2: applaud that kind of work. But yeah, that's where stuff 525 00:36:21,600 --> 00:36:25,480 Speaker 2: like the soda stream came in and and Gatoraid's focus 526 00:36:25,600 --> 00:36:30,120 Speaker 2: on these like powders and stuff like that. Also recent 527 00:36:30,200 --> 00:36:33,040 Speaker 2: news and probably something you're going to see if you 528 00:36:33,160 --> 00:36:38,080 Speaker 2: watch the aforementioned large game of football. Gatorade returned to 529 00:36:38,400 --> 00:36:43,319 Speaker 2: its nineteen nineties early two thousand's ad campaign is It 530 00:36:43,360 --> 00:36:46,839 Speaker 2: In You? As of twenty twenty four. If you don't 531 00:36:46,880 --> 00:36:52,759 Speaker 2: remember these ads, they featured celebrities like Michael Jordan in 532 00:36:52,800 --> 00:36:58,239 Speaker 2: like very like like like monochrome kind of very intensely 533 00:36:58,320 --> 00:37:03,920 Speaker 2: lit in contrasting ads, and then they would have this 534 00:37:03,920 --> 00:37:06,480 Speaker 2: this colored fluid sweating out of them. 535 00:37:07,160 --> 00:37:07,520 Speaker 1: M hm. 536 00:37:08,040 --> 00:37:11,960 Speaker 2: And because the Gatorade was in them along along with 537 00:37:12,000 --> 00:37:18,160 Speaker 2: the you know, proverbial it whatever it may be, whatever. 538 00:37:17,880 --> 00:37:20,640 Speaker 1: It may be. Yeah, it was an effective ad campaign. 539 00:37:20,840 --> 00:37:22,680 Speaker 2: It was. It was I'm making fun of it because 540 00:37:22,680 --> 00:37:25,520 Speaker 2: it's objectively funny at a certain point, but. 541 00:37:25,760 --> 00:37:30,560 Speaker 1: Like, yeah, but it it stuck. It was. It was 542 00:37:30,600 --> 00:37:35,359 Speaker 1: a very effective thing. And I think when we're talking 543 00:37:35,400 --> 00:37:40,719 Speaker 1: about Gatorade, it's it's hard to overstate how much of 544 00:37:40,760 --> 00:37:45,719 Speaker 1: an impact they had on the sports streets industry. 545 00:37:46,000 --> 00:37:49,799 Speaker 2: Yeah, it would not be what it is. 546 00:37:49,840 --> 00:37:54,040 Speaker 1: Without Gatorade, it would not be what it is. And 547 00:37:54,120 --> 00:37:59,759 Speaker 1: if you do watch the Big Game, you will run 548 00:37:59,800 --> 00:38:02,680 Speaker 1: in to Gatorade. You will not escape it. 549 00:38:03,600 --> 00:38:07,759 Speaker 2: Yep, the branding will be there. I'm sure there's going 550 00:38:07,840 --> 00:38:11,160 Speaker 2: to be a commercial in there somewhere. Yes, yeah, m 551 00:38:11,360 --> 00:38:14,759 Speaker 2: hm m h. It's a whole thing. 552 00:38:17,160 --> 00:38:18,880 Speaker 1: It is a whole thing, and there really is a 553 00:38:18,880 --> 00:38:22,759 Speaker 1: lot of if you if you do want to learn 554 00:38:22,760 --> 00:38:25,239 Speaker 1: more there, there's a lot of material out there. 555 00:38:25,360 --> 00:38:28,719 Speaker 2: Oh yeah, yeah, And I can say, like having been 556 00:38:29,560 --> 00:38:31,680 Speaker 2: you know, having gone to the University of Florida, there 557 00:38:31,840 --> 00:38:34,320 Speaker 2: is a lot of lore just in the air about 558 00:38:34,360 --> 00:38:36,359 Speaker 2: it there because like what so so fun fact, by 559 00:38:36,360 --> 00:38:40,280 Speaker 2: the time I went there, uh, the campus drink company 560 00:38:40,480 --> 00:38:45,520 Speaker 2: was Coca Cola, but we had like a special provision 561 00:38:45,560 --> 00:38:52,400 Speaker 2: written in that Gatorade would be the sports drink of choice. 562 00:38:52,719 --> 00:38:55,439 Speaker 1: Yeah. See, this is the stuff I love. I love 563 00:38:56,520 --> 00:39:06,399 Speaker 1: the dry legal stuff. Yes, I do love it. Yeah. Well, 564 00:39:08,760 --> 00:39:11,200 Speaker 1: I would love to hear from listeners if you have 565 00:39:11,239 --> 00:39:18,560 Speaker 1: any experience, oh yeah, thoughts about Gatorade. Please let us know. 566 00:39:19,239 --> 00:39:24,040 Speaker 2: Please, absolutely, we do already have some listener mail for 567 00:39:24,080 --> 00:39:25,440 Speaker 2: you though, and we are going to get into that 568 00:39:25,480 --> 00:39:27,120 Speaker 2: as soon as we get back from one more quick 569 00:39:27,120 --> 00:39:38,759 Speaker 2: break for a word from our sponsors, and we're back. 570 00:39:38,800 --> 00:39:42,160 Speaker 1: Thank you sponsor, Yes, thank you, and we're back with. 571 00:39:51,280 --> 00:39:54,440 Speaker 2: Oh yeah, it was either battery, confetti cannon, and I 572 00:39:54,440 --> 00:39:55,680 Speaker 2: felt good about it either way. 573 00:39:56,280 --> 00:40:03,600 Speaker 1: Either way, that was a good one. Judy Rope, hello there, 574 00:40:03,760 --> 00:40:07,400 Speaker 1: first time writing in. I first tried skier on a 575 00:40:07,440 --> 00:40:11,120 Speaker 1: trip to Iceland in twenty eighteen and it was so delicious. 576 00:40:11,640 --> 00:40:14,040 Speaker 1: I came back home to Canada and found some in 577 00:40:14,040 --> 00:40:17,239 Speaker 1: the grocery store, but it didn't taste the same. It 578 00:40:17,360 --> 00:40:20,040 Speaker 1: was not as smooth and creamy and had the same 579 00:40:20,440 --> 00:40:25,720 Speaker 1: sour astringent aftertaste, more in line with yogurt. I highly 580 00:40:25,719 --> 00:40:32,919 Speaker 1: recommend visiting Iceland. There's also delicious icelandic rye bread. You've 581 00:40:32,960 --> 00:40:38,160 Speaker 1: got to try rouge bread, which is made by burying 582 00:40:38,200 --> 00:40:41,000 Speaker 1: the dough in a milk cart near a hot spring, 583 00:40:41,360 --> 00:40:44,640 Speaker 1: and loved to bake all day. I still think of 584 00:40:44,680 --> 00:40:49,920 Speaker 1: it to this day. Yeah I would too. 585 00:40:48,840 --> 00:40:52,880 Speaker 2: I love a bread. I love a rye bread. I 586 00:40:52,920 --> 00:40:56,560 Speaker 2: love burying your dough and a milk carton near a 587 00:40:56,640 --> 00:40:58,000 Speaker 2: hot spring to bake. 588 00:40:58,800 --> 00:41:01,520 Speaker 1: That feels so like dungeons and dragon. 589 00:41:01,440 --> 00:41:08,960 Speaker 2: Oh man, I love this, I like strongly want a 590 00:41:09,040 --> 00:41:12,080 Speaker 2: Game of Thrones remake that's just about the food, and 591 00:41:12,120 --> 00:41:13,920 Speaker 2: I want this to be going on at Winterfel. 592 00:41:14,640 --> 00:41:20,800 Speaker 1: Yes, I agree. I agree. It does add a whole vibe, 593 00:41:21,680 --> 00:41:25,040 Speaker 1: like the way those kinds of ways of making food. 594 00:41:25,120 --> 00:41:28,040 Speaker 1: I'm like, yeah, okay, yeah, I am in this space 595 00:41:28,440 --> 00:41:33,319 Speaker 1: right right, Let me bury my bread near those hotspreads. 596 00:41:34,239 --> 00:41:37,719 Speaker 2: I mean, yeah, it's a genius. That's terrific. Oh. I hope, 597 00:41:37,760 --> 00:41:40,840 Speaker 2: I hope that you do find a skier that that 598 00:41:40,960 --> 00:41:45,440 Speaker 2: fits your your memory. Yeah, in Canada, But. 599 00:41:45,400 --> 00:41:47,880 Speaker 1: If you're telling us to go to Iceland, oh. 600 00:41:47,520 --> 00:41:52,560 Speaker 2: That's okay too. Sure, so thank you, done and done, 601 00:41:52,920 --> 00:41:58,960 Speaker 2: done and done. Mary B wrote, I just had to 602 00:41:58,960 --> 00:42:02,000 Speaker 2: stop listening to listen on the Mandarin Orange episode as 603 00:42:02,000 --> 00:42:06,440 Speaker 2: soon as they mentioned chilies imported from New Mexico. Okay, 604 00:42:06,760 --> 00:42:09,800 Speaker 2: I'm a native New Mexican who loves hatch green chilies. 605 00:42:10,080 --> 00:42:12,200 Speaker 2: The amazing thing about this chili is that it's like 606 00:42:12,239 --> 00:42:14,440 Speaker 2: no other. I believe I sent you a small can 607 00:42:14,560 --> 00:42:16,920 Speaker 2: somewhere around the beginning of the pandemic, and I'm unsure 608 00:42:16,960 --> 00:42:19,520 Speaker 2: if it ever got to you. These chilies can be 609 00:42:19,520 --> 00:42:23,400 Speaker 2: eaten two ways, green or red. Green chili sauces usually 610 00:42:23,440 --> 00:42:26,080 Speaker 2: just include the fire roasted flesh of the green chili, 611 00:42:26,160 --> 00:42:29,040 Speaker 2: along with a thickening agent and maybe some garlic and onion. 612 00:42:29,480 --> 00:42:32,000 Speaker 2: Red chili sauce is its own special type that can 613 00:42:32,040 --> 00:42:35,160 Speaker 2: have anything from ground red chilies in it to whole ones, 614 00:42:35,200 --> 00:42:38,040 Speaker 2: depending on the family recipe. People will say that green 615 00:42:38,120 --> 00:42:41,319 Speaker 2: chilies from Colorado or Texas are acceptable, and they are 616 00:42:41,480 --> 00:42:45,279 Speaker 2: very wrong. There is a special flavor that comes from 617 00:42:45,320 --> 00:42:48,360 Speaker 2: a green chili grown in New Mexico, especially around the 618 00:42:48,400 --> 00:42:52,560 Speaker 2: Hatch area. Yes, this is a very strong opinion. The 619 00:42:52,640 --> 00:42:54,799 Speaker 2: amazing thing about green chilies is that they can go 620 00:42:54,880 --> 00:42:57,239 Speaker 2: in anything. It's very easy to end up having them 621 00:42:57,239 --> 00:42:59,960 Speaker 2: at breakfast, lunch, and dinner. I hope one day you 622 00:43:00,040 --> 00:43:03,760 Speaker 2: can do an episode on them. 623 00:43:04,480 --> 00:43:07,680 Speaker 1: Yes, I love this. I love this so much. Delightful. 624 00:43:07,760 --> 00:43:12,040 Speaker 1: Thank you. We love strong opinions. You know you did. 625 00:43:12,280 --> 00:43:18,440 Speaker 1: We did get those people love hats chilies. I have 626 00:43:18,520 --> 00:43:24,040 Speaker 1: to say yeah, rightfully so because after I tried them, 627 00:43:24,200 --> 00:43:28,560 Speaker 1: I was like, yes, understood that. You are not the 628 00:43:28,560 --> 00:43:32,520 Speaker 1: first person who's written in and been like, hey you 629 00:43:32,640 --> 00:43:35,680 Speaker 1: need to try these, do an episode on these, and 630 00:43:35,760 --> 00:43:39,440 Speaker 1: this is the acceptable way. 631 00:43:41,000 --> 00:43:43,600 Speaker 2: No, it's amazing. Again, yeah, like, I mean, like we 632 00:43:44,239 --> 00:43:47,040 Speaker 2: everyone everyone is just in their own little little pocket 633 00:43:47,080 --> 00:43:50,759 Speaker 2: of the universe about food and so so hearing from 634 00:43:50,800 --> 00:43:53,680 Speaker 2: people from those different pockets is the best because right, 635 00:43:53,800 --> 00:43:57,200 Speaker 2: like I never knew about that Icelandic hot spring rye bread, 636 00:43:57,280 --> 00:44:00,839 Speaker 2: like I I've never heard this impassion depend about Hatch 637 00:44:00,920 --> 00:44:04,600 Speaker 2: Chili's and heck yass, heck. 638 00:44:04,440 --> 00:44:08,719 Speaker 1: Yeah, it's beautiful and they are. I after I got 639 00:44:08,760 --> 00:44:14,040 Speaker 1: a taste, I was hooked. So I try to find 640 00:44:14,040 --> 00:44:16,400 Speaker 1: them whenever I can. I know I'm not getting I 641 00:44:16,480 --> 00:44:19,960 Speaker 1: usually can find a can. Sometimes we do get them. 642 00:44:20,480 --> 00:44:23,319 Speaker 1: I don't know how legit they are, but when they're 643 00:44:23,320 --> 00:44:30,120 Speaker 1: in season here in Georgia. But I I'm a convert. 644 00:44:30,320 --> 00:44:35,600 Speaker 1: You've got me, so any recipes sent them my way? 645 00:44:35,920 --> 00:44:41,279 Speaker 2: Yeah, always, Oh my gosh. And I just entered it 646 00:44:41,320 --> 00:44:45,000 Speaker 2: into our idea spreadsheet just now, so it's in there. 647 00:44:45,080 --> 00:44:47,920 Speaker 1: Yes, yes, I think it's in there multiple times, but 648 00:44:47,960 --> 00:44:53,080 Speaker 1: now it's at the Thank you to both of these 649 00:44:53,120 --> 00:44:55,080 Speaker 1: listeners for writing in. If you would like to write 650 00:44:55,120 --> 00:44:58,080 Speaker 1: to us, you can Our email is Hello at savorpod 651 00:44:58,120 --> 00:44:58,640 Speaker 1: dot com. 652 00:44:58,760 --> 00:45:01,279 Speaker 2: We're also on social media. You can find us on 653 00:45:01,440 --> 00:45:04,480 Speaker 2: blue Sky and Instagram at saver pod and we do 654 00:45:04,520 --> 00:45:07,399 Speaker 2: hope to hear from you. Savor is production of iHeartRadio. 655 00:45:07,520 --> 00:45:10,680 Speaker 2: For more podcasts from iHeartRadio, you can visit the iHeartRadio app, 656 00:45:10,760 --> 00:45:13,560 Speaker 2: Apple Podcasts, or wherever you listen to your favorite shows. 657 00:45:13,880 --> 00:45:16,440 Speaker 2: Thanks as always to our super producers Dylan Fagan and 658 00:45:16,440 --> 00:45:18,799 Speaker 2: Andrew Howard. Thanks to you for listening, and we hope 659 00:45:18,800 --> 00:45:28,000 Speaker 2: that lots more good things are coming your way.