WEBVTT - Study Hall: STEPS TO BUILD A CONSULTING SIDE BUSINESS

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<v Speaker 1>So you're you're an engineer my training, and you you

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<v Speaker 1>worked for the railroad company, right, right? Can you explain that,

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<v Speaker 1>like what you actually did, because that what you did

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<v Speaker 1>that for twelve years? Right?

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<v Speaker 2>Yeah?

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<v Speaker 3>So I started while I was in college, like working

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<v Speaker 3>for in part time. But what I did was so

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<v Speaker 3>design rail terminals. I mean it's pretty it was pretty

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<v Speaker 3>simple as far as engineering, because you're not building buildings

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<v Speaker 3>and everything. But it was just a lot of work

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<v Speaker 3>that was needed to like when after a derailment, you know,

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<v Speaker 3>realigning the track, making sure that the trains can run

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<v Speaker 3>because they they running a high velocity on these two

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<v Speaker 3>little bitty rails and you got hundreds of thousands of

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<v Speaker 3>tons moving at sixty seventy miles an hour, so you

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<v Speaker 3>had to make sure that everything was designed, the curvature

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<v Speaker 3>was right, and all that kind of.

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<v Speaker 2>Sf And where were you doing this at?

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<v Speaker 4>So I started off working for ce In Railroad.

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<v Speaker 3>So I was covering between Chicago and ben Ruge, Louisiana.

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<v Speaker 5>Wow, because we seen in you know the past few months,

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<v Speaker 5>these railroad systems, the subwatses especial you know where we're from,

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<v Speaker 5>that are completely outdated.

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<v Speaker 2>They're running on systems that are from like.

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<v Speaker 5>Nineteen ten, right, and we're like, how is this even possible?

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<v Speaker 3>Yeah, technology has not changed, and they just they do

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<v Speaker 3>the minimum maintenance to keep it up. So I was

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<v Speaker 3>on like the freight side, so it wasn't any passenger rail.

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<v Speaker 3>So a lot of it's behind the scenes. You know

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<v Speaker 3>that they didn't get a lot of exposure unless that's

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<v Speaker 3>a big derailment somewhere.

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<v Speaker 2>Yeah, So merchandise and product is moving through your.

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<v Speaker 3>Life right exactly, And like eighty percent of anything that

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<v Speaker 3>moves somewhere in the United States, if it comes in

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<v Speaker 3>on a cargo ship from China somewhere, it moves by

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<v Speaker 3>rail at some point in time. It only moves by

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<v Speaker 3>truck when it gets closer to its destination.

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<v Speaker 1>Yeah, don't think people realize how big of a business

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<v Speaker 1>trains are because the vast majority of the country probably don't.

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<v Speaker 1>They don't ride trains like we're kind of because we're

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<v Speaker 1>from New York, so we're used to riding trains, subways

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<v Speaker 1>and trains. It's pretty normal. But most of America they

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<v Speaker 1>don't really ride trains like that anymore. So people might

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<v Speaker 1>not fully understand that trains is a big business and

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<v Speaker 1>even if you don't ride it, like you said, a

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<v Speaker 1>lot of cargo ros.

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<v Speaker 2>Yeah.

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<v Speaker 3>And what people don't realize is that the railroad is

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<v Speaker 3>basically what helped build the West. Like when everybody went

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<v Speaker 3>from the East coast to West coast, everything was moving.

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<v Speaker 2>By a rail.

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<v Speaker 3>It was small trains, great expansion, right, yeah, the great expansion. Yeah,

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<v Speaker 3>everything was done by rail And people always wondered why

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<v Speaker 3>the railroads in the hood that wasn't always the hood.

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<v Speaker 3>That's what the first area that was settled in every

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<v Speaker 3>small town because you had to bring everything in by

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<v Speaker 3>a rail to set up, you know, the infrastructure, build

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<v Speaker 3>a city hall, to build small buildings.

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<v Speaker 4>Everything came in by rail.

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<v Speaker 5>So one of your job t not titles, but responsibilities

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<v Speaker 5>is designed Are you designing the actual tracks?

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<v Speaker 2>Like what what does that mean?

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<v Speaker 4>Yeah? Designing actual tracks?

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<v Speaker 2>You are?

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<v Speaker 4>Yeah, Oh well, I mean that's what I did.

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<v Speaker 2>Now.

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<v Speaker 4>I did that for.

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<v Speaker 3>The first four years I worked for the railroad. But

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<v Speaker 3>like I said, I wanted to get out of engineering.

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<v Speaker 3>So and once I started getting into reading the real

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<v Speaker 3>estate and entrepreneurship stuff, I realized I needed to learn

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<v Speaker 3>more about business. So I kind of took that opportunity

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<v Speaker 3>while I had.

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<v Speaker 1>The corporate.

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<v Speaker 3>Blanket over me to try to get into other departments.

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<v Speaker 3>So I went to the operation. So I ran freight.

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<v Speaker 4>Terminals for like four years.

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<v Speaker 3>And that was crazy experience because I'm like twenty four

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<v Speaker 3>to twenty five mosion guys that's forty fifty twice as

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<v Speaker 3>much money as me. You know, the union guys make

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<v Speaker 3>over one hundred grand a year. I was making like

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<v Speaker 3>fifty sixty. So I learned a lot about managing people

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<v Speaker 3>that in that role. Then I got out of that

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<v Speaker 3>and I got into the marketing and sales side, and

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<v Speaker 3>I was lucky enough to get into industrial products, which

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<v Speaker 3>is chemicals and oil and gas stuff. So I'm sitting

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<v Speaker 3>in rooms with all these decision makers that Exxon, Chevron,

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<v Speaker 3>pill Up sixty six, these type companies, and yeah, man,

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<v Speaker 3>it's just open mye's to a whole different world. They

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<v Speaker 3>speak a different language. You learn a lot more about

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<v Speaker 3>the economy and infrastructure of everything.

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<v Speaker 1>And what's one of the things you learned when you

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<v Speaker 1>was working on that side of the fence.

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<v Speaker 3>Man, I just learned how money really works and how

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<v Speaker 3>people really make decisions. Because energy runs the country, you

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<v Speaker 3>know what I mean, Like without without coal, without oil,

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<v Speaker 3>Without gasoline, everything shuts down, and so they know that

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<v Speaker 3>they basically have monopoly on everything, you know, and the

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<v Speaker 3>profit margins are crazy in the what's.

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<v Speaker 1>The profit margins?

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<v Speaker 4>Three hundred percent on a lot of stuff?

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<v Speaker 1>Wow, on like gas and oil and stuff. Yeah, so

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<v Speaker 1>let me ask you this. Then, a lot of people

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<v Speaker 1>are saying that we should move away from that, going

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<v Speaker 1>to solar energy, wind energy, electric energy. You're you're an

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<v Speaker 1>engineer and you worked in the space. Hey, is that realistic?

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<v Speaker 1>And what's your thoughts on that? Like, as long term,

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<v Speaker 1>can we continue the way we're going now or do

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<v Speaker 1>we have to make a change.

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<v Speaker 3>I mean, eventually there will have to be a change

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<v Speaker 3>because there's a limited amount of fossil fuels out there,

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<v Speaker 3>so we're gonna have to find other energy sources that

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<v Speaker 3>we can use that are renewable. So it's definitely feasible,

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<v Speaker 3>it's definitely plausible, and like wind, sunlight, water, that stuff's

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<v Speaker 3>not gonna go away, So we're alway gonna have that.

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<v Speaker 3>But you just have these big institutions that are making

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<v Speaker 3>so much money off of the fossil fuel based energy

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<v Speaker 3>sector that they're not going to just give up their.

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<v Speaker 1>Position and they do a lot of lobby in Washington.

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<v Speaker 3>That's I was about to say, that's something that we

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<v Speaker 3>don't really understand, but that lobbying is powerful. That's why

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<v Speaker 3>all the legislation really happens. I don't care who you

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<v Speaker 3>vote for, it's somebody with money in the behind the

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<v Speaker 3>scenes in Washington taking them out to dinner, wining and

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<v Speaker 3>dinam and that's when the real decisions are made.

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<v Speaker 2>You got to make sure they keep their money.

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<v Speaker 1>I remember when Hillary Clinton was running for president versus Trump.

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<v Speaker 1>I think, yeah, so they were saying, I think Chase

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<v Speaker 1>Chase put like ten million into Hillary's campaign, but they

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<v Speaker 1>put nine million in Drumps campaign. So no matter who won,

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<v Speaker 1>they won, it doesn't matter. I mean, that's what people

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<v Speaker 1>don't fully understand either. It's like you're playing a political

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<v Speaker 1>game based off of emotion, but these people are playing

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<v Speaker 1>a political game based off a strategy.

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<v Speaker 2>It's two different things. Yeah, they're playing chess.

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<v Speaker 1>Yeah, they're gonna give money to Republicans, Democrats, and independence

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<v Speaker 1>because at the end of the day, they need what

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<v Speaker 1>they need done, and money talks.

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<v Speaker 5>And whoever whoever's the decision maker, either red or blue,

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<v Speaker 5>is gonna help them right.

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<v Speaker 1>Yeah, so you started a business the erail commerce. Can

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<v Speaker 1>you talk about that?

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<v Speaker 3>So basically something else I like to teach entrepreneurs, especially

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<v Speaker 3>the ones that's coming out of corporate world. Everybody feels

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<v Speaker 3>like I got to create something new, Like I got

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<v Speaker 3>to get into an industry that I see everybody else doing, right.

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<v Speaker 3>But what I realized is like, man, if this company

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<v Speaker 3>is paying me one hundred grand a year to do

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<v Speaker 3>this job, there has to be a smaller business out

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<v Speaker 3>there somewhere that needs these same services, need the same

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<v Speaker 3>skill set, and I can just go out and provide

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<v Speaker 3>the service for them, and instead of being their employee,

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<v Speaker 3>I become their consultant. So that's what Erael commerces. I

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<v Speaker 3>took all that experience I had, all those connections I

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<v Speaker 3>had with the railroad, all these oil and gas companies,

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<v Speaker 3>and I found all these smaller companies that need or

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<v Speaker 3>want to get a contract with an Exxon.

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<v Speaker 4>Because Exon has over ten thousand rail cars.

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<v Speaker 3>Everyone of elose cars has to be maintained, has to

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<v Speaker 3>be repainted, has to be cleaned, that has to be

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<v Speaker 3>maintenance done to them. They have to storm when they're

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<v Speaker 3>not using they got to park them somewhere. So what

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<v Speaker 3>I do is I help all those companies that provide

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<v Speaker 3>those services get in the door with exon, get the contract,

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<v Speaker 3>and then they perform all the work and I just

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<v Speaker 3>get commissions off of the deals.

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<v Speaker 1>So you get like the relationship, man.

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<v Speaker 2>I am.

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<v Speaker 3>I'm basically brokering, basically broker in and I have everything

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<v Speaker 3>set up with with my clients to where whatever contract

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<v Speaker 3>that helped them get I get paid.

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<v Speaker 2>So eraail is not the only.

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<v Speaker 5>Form of consultation that you're providing, right, Don't you have

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<v Speaker 5>a few other consultation things that you do well.

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<v Speaker 3>I mean, in general, I just try to help entrepreneurs

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<v Speaker 3>get started, you know, because I mean I was so

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<v Speaker 3>lost when I was trying to get out out of

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<v Speaker 3>the work world. I was like, man, nobody was really

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<v Speaker 3>here to guide me and teach me. So I use

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<v Speaker 3>my social media platform, and you know, I use that

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<v Speaker 3>network and that audience as as my way to give back,

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<v Speaker 3>you know. So anybody that has helped wants help with

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<v Speaker 3>it getting started entrepreneurship, I try to teach them the

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<v Speaker 3>basis the kind of stuff we're talking about now, you

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<v Speaker 3>know what I mean. I get them as far as

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<v Speaker 3>I can and then I try to network with someone

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<v Speaker 3>that's actually in their field.

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<v Speaker 5>And this episode is brought to you by P and

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<v Speaker 5>C Bank. A lot of people think podcasts about work

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<v Speaker 2>What's Up?

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<v Speaker 4>Try to get them to get under that person.

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<v Speaker 5>So you're providing the mentorship by consulting, right, Okay, gotcha.

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<v Speaker 1>Consulting is something that we also haven't spoken about yet

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<v Speaker 1>in this podcast, but it's extremely important and it's a

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<v Speaker 1>very profitable business as well. Consultants. You have consultants in

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<v Speaker 1>school industry, you have consultants, and political industry you have

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<v Speaker 1>consultants and all kinds of stuff. Right, can you explain

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<v Speaker 1>the importance a lot of time, especially for small business owners.

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<v Speaker 1>This is the problem with small business owns us compare

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<v Speaker 1>the business big business. They have a small way of thinking.

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<v Speaker 1>They don't understand the power of consulting. They don't understand

0:10:09.000 --> 0:10:11.240
<v Speaker 1>the power of marketing. They don't understand They just want

0:10:11.280 --> 0:10:14.240
<v Speaker 1>to just do the work. It's like running on the tread,

0:10:14.320 --> 0:10:16.720
<v Speaker 1>but you can only get so far. Right. When you

0:10:16.760 --> 0:10:19.120
<v Speaker 1>get enough wind behind you, know, you can start to fly.

0:10:19.600 --> 0:10:23.080
<v Speaker 1>So when you're talking about the power of consulting, like

0:10:23.160 --> 0:10:27.600
<v Speaker 1>what can somebody get value out of a hiring the

0:10:27.679 --> 0:10:28.439
<v Speaker 1>right consultant.

0:10:28.840 --> 0:10:30.400
<v Speaker 4>So there's only two ways you're gonna learn.

0:10:30.520 --> 0:10:32.600
<v Speaker 3>You're either gonna bump your head and you're gonna lose

0:10:32.640 --> 0:10:35.160
<v Speaker 3>time and money, or you're gonna pay for the knowledge.

0:10:35.480 --> 0:10:35.800
<v Speaker 1>Period.

0:10:35.880 --> 0:10:38.920
<v Speaker 3>There's no other way you're gonna learn, right, So you

0:10:39.000 --> 0:10:41.240
<v Speaker 3>hire a consultant. A consultant that's someone that's an expert

0:10:41.280 --> 0:10:43.160
<v Speaker 3>in that field, that has already got experience doing what

0:10:43.200 --> 0:10:45.440
<v Speaker 3>you're trying to do. Or they can help you with

0:10:45.480 --> 0:10:48.200
<v Speaker 3>a particular area of the business that you can't fulfill.

0:10:48.720 --> 0:10:51.440
<v Speaker 3>Like if you have a great product but you don't

0:10:51.480 --> 0:10:53.000
<v Speaker 3>know how to get it in front of enough people,

0:10:53.080 --> 0:10:55.280
<v Speaker 3>you need a marketing consultant to come in and help

0:10:55.320 --> 0:10:58.120
<v Speaker 3>you get it in front of the right people. And

0:10:58.160 --> 0:11:00.960
<v Speaker 3>so it's basically a way for you to you can

0:11:01.000 --> 0:11:04.240
<v Speaker 3>add a whole department to your business without actually having

0:11:04.240 --> 0:11:05.360
<v Speaker 3>a hire enn employee.

0:11:05.559 --> 0:11:06.440
<v Speaker 4>It's a consultant.

0:11:06.760 --> 0:11:07.040
<v Speaker 2>You know.

0:11:07.200 --> 0:11:09.480
<v Speaker 3>That consultant can neither be somebody that's paid by an hour,

0:11:09.960 --> 0:11:12.320
<v Speaker 3>or it could be somebody that I always recommend you

0:11:12.360 --> 0:11:15.880
<v Speaker 3>get performance based consultants, which means they work off a commission,

0:11:16.240 --> 0:11:18.800
<v Speaker 3>So if they don't produce for you, they don't make

0:11:18.800 --> 0:11:21.840
<v Speaker 3>any money, right, so that that gives them a vested

0:11:21.920 --> 0:11:23.559
<v Speaker 3>reason to get in there and work hard and get

0:11:23.600 --> 0:11:26.960
<v Speaker 3>something done. And on the flip side of that that,

0:11:27.360 --> 0:11:30.000
<v Speaker 3>like you said, that's a very lucrative business too, because

0:11:30.080 --> 0:11:31.760
<v Speaker 3>it's a business where it doesn't require you have to

0:11:31.840 --> 0:11:33.440
<v Speaker 3>invest a lot. You can work from home and be

0:11:33.480 --> 0:11:35.720
<v Speaker 3>a consultant and people actually paying you just for the

0:11:35.760 --> 0:11:36.840
<v Speaker 3>knowledge that you already have.

0:11:37.480 --> 0:11:39.079
<v Speaker 4>You know, so you can take that corporate experience.

0:11:39.160 --> 0:11:39.440
<v Speaker 1>You could.

0:11:39.520 --> 0:11:41.720
<v Speaker 3>Man, you could have been flipping burgers and McDonald's for

0:11:41.760 --> 0:11:44.280
<v Speaker 3>five years, but guess what skill set you got. You

0:11:44.320 --> 0:11:46.240
<v Speaker 3>know what it takes to onboard a new employees. So

0:11:46.280 --> 0:11:48.160
<v Speaker 3>you can go to other small restaurants and say here's

0:11:48.160 --> 0:11:50.360
<v Speaker 3>the McDonald's model. I'm gonna teach you how to run

0:11:50.360 --> 0:11:52.240
<v Speaker 3>a McDonald's model for your restaurant.

0:11:52.320 --> 0:11:53.600
<v Speaker 2>And that's something that anybody can do.

0:11:53.720 --> 0:11:55.880
<v Speaker 5>Like as you're saying it, I'm thinking of like especially

0:11:55.880 --> 0:11:58.560
<v Speaker 5>in the education field, and especially in the restaurant field

0:11:58.559 --> 0:12:01.280
<v Speaker 5>as well. It's like people always try to figure out

0:12:01.320 --> 0:12:03.760
<v Speaker 5>how can they make passive income, right, and they don't

0:12:03.800 --> 0:12:06.280
<v Speaker 5>realize that they have a skill set already. They're just

0:12:06.320 --> 0:12:09.120
<v Speaker 5>overlooking it, right, They're not maximizing their potential.

0:12:09.240 --> 0:12:10.760
<v Speaker 1>Well, this is one of the things you talk about

0:12:10.760 --> 0:12:13.319
<v Speaker 1>multiple streams of income. That is, the average million that

0:12:13.400 --> 0:12:16.080
<v Speaker 1>has seven streams of income. That doesn't mean they has

0:12:16.160 --> 0:12:20.400
<v Speaker 1>seven jobs or even seven businesses. Is that they're maximizing

0:12:20.440 --> 0:12:23.960
<v Speaker 1>their skills maybe one or two businesses. So, as you said,

0:12:24.280 --> 0:12:28.200
<v Speaker 1>you can be a teacher, right, but you're an expert

0:12:28.280 --> 0:12:30.920
<v Speaker 1>in that field. If you're a really good teacher, Now

0:12:30.960 --> 0:12:34.760
<v Speaker 1>you can be a consultant to school districts, right, curriculum

0:12:34.800 --> 0:12:38.439
<v Speaker 1>things of that nature. Right, And that's something that anybody

0:12:38.480 --> 0:12:41.680
<v Speaker 1>can do. As choice said, even if you're still an employee,

0:12:42.000 --> 0:12:45.199
<v Speaker 1>you can be an entrepreneur and create your own consulting business.

0:12:45.000 --> 0:12:47.720
<v Speaker 5>And the amount of time. It doesn't require as much

0:12:47.800 --> 0:12:50.400
<v Speaker 5>right to say these are my hours. You dictate the hours,

0:12:50.720 --> 0:12:51.920
<v Speaker 5>and you dictate the fees.

0:12:52.280 --> 0:12:54.800
<v Speaker 3>And a lot of times you're helping different customers and

0:12:54.800 --> 0:12:57.320
<v Speaker 3>clients with the same problem exactly, so you already know

0:12:57.360 --> 0:12:58.040
<v Speaker 3>it like in and out.

0:12:58.080 --> 0:13:00.600
<v Speaker 1>You know, for your consulting business, how did you market

0:13:00.640 --> 0:13:02.960
<v Speaker 1>yourself to your customers and clients?

0:13:02.960 --> 0:13:05.240
<v Speaker 3>How do you man The most powerful tool I use

0:13:05.360 --> 0:13:08.040
<v Speaker 3>is linked in, Okay, And what I liked about LinkedIn

0:13:08.200 --> 0:13:10.560
<v Speaker 3>is because when when you put yourself on there as

0:13:10.600 --> 0:13:13.600
<v Speaker 3>a business owner, you give yourself whatever title you want,

0:13:14.400 --> 0:13:17.000
<v Speaker 3>you know, so I gave my it's just it's me

0:13:17.040 --> 0:13:20.719
<v Speaker 3>and one partner, but my title is Executive VP. So

0:13:21.040 --> 0:13:23.079
<v Speaker 3>that puts you in a whole different arena. They look

0:13:23.120 --> 0:13:27.600
<v Speaker 3>at you like, it's all perception. It's all perceptions. So

0:13:27.640 --> 0:13:30.040
<v Speaker 3>then when I go to when I see a company

0:13:30.200 --> 0:13:32.720
<v Speaker 3>that I'm trying to get a connection with, and I

0:13:32.760 --> 0:13:35.000
<v Speaker 3>go to the CEO and request to connect with them,

0:13:35.080 --> 0:13:36.800
<v Speaker 3>they were like, oh, it's another executive that wants to

0:13:36.800 --> 0:13:37.200
<v Speaker 3>connect you.

0:13:37.200 --> 0:13:38.520
<v Speaker 2>We got an exec that wants to meet you.

0:13:39.320 --> 0:13:41.120
<v Speaker 3>Yeah, And that's all it is, is positioning, and it's

0:13:41.360 --> 0:13:43.760
<v Speaker 3>it's all about you. Know what you post. I post.

0:13:43.880 --> 0:13:46.520
<v Speaker 3>I repost a lot of Wall Street durnal type articles

0:13:46.520 --> 0:13:49.120
<v Speaker 3>that related to the industry. Any type of insight that

0:13:49.160 --> 0:13:51.720
<v Speaker 3>I get from anybody else that's in the industry, I'll

0:13:51.720 --> 0:13:53.480
<v Speaker 3>make a post about that. So then you kind of

0:13:53.480 --> 0:13:56.400
<v Speaker 3>position yourself as a subject matter expert. So then a

0:13:56.440 --> 0:14:00.160
<v Speaker 3>lot what happens is eventually enough people are watching your

0:14:00.200 --> 0:14:02.080
<v Speaker 3>posts to where when they have a problem, they come

0:14:02.120 --> 0:14:04.560
<v Speaker 3>to you instead of you having to go out and

0:14:04.600 --> 0:14:07.720
<v Speaker 3>ask for business. And another great thing I like about

0:14:07.760 --> 0:14:09.960
<v Speaker 3>LinkedIn is because you can type in any job title

0:14:10.000 --> 0:14:12.640
<v Speaker 3>you want. So I'm in a supply chain, right, I

0:14:12.679 --> 0:14:15.160
<v Speaker 3>type in director a supply chain. LinkedIn is gonna give

0:14:15.160 --> 0:14:16.640
<v Speaker 3>me a list of people with that title.

0:14:17.080 --> 0:14:19.560
<v Speaker 4>So all I do is go connect connect connect, connect,

0:14:19.560 --> 0:14:20.520
<v Speaker 4>connect connect.

0:14:20.480 --> 0:14:22.680
<v Speaker 3>You know, and then that builds you audience because people

0:14:22.680 --> 0:14:24.200
<v Speaker 3>go to check you out to see who is this

0:14:24.280 --> 0:14:26.400
<v Speaker 3>that's asking the link with me? And then like my

0:14:26.400 --> 0:14:30.400
<v Speaker 3>network on LinkedIn is like seventeen thousand, it's all industrial products,

0:14:30.400 --> 0:14:32.200
<v Speaker 3>supply chain people from all these big companies.

0:14:33.160 --> 0:14:34.880
<v Speaker 1>That's a lot of that's a lot linked You got

0:14:34.920 --> 0:14:36.640
<v Speaker 1>to accept every single person, right.

0:14:36.560 --> 0:14:39.080
<v Speaker 3>Yeah, well yeah, the person that the person has to

0:14:39.520 --> 0:14:42.680
<v Speaker 3>approve the connection. But if your page is set up

0:14:42.680 --> 0:14:44.560
<v Speaker 3>to where it looks like, oh, this is somebody that

0:14:44.760 --> 0:14:47.320
<v Speaker 3>I might want to my network, then you're good. And

0:14:47.120 --> 0:14:49.160
<v Speaker 3>that's the whole purpose of you know, making sure that

0:14:49.600 --> 0:14:52.080
<v Speaker 3>you set yourself up right on there with the right titles.

0:14:52.360 --> 0:14:54.520
<v Speaker 1>You send and you send uh was it in mail?

0:14:54.600 --> 0:14:54.760
<v Speaker 2>Right?

0:14:55.320 --> 0:14:57.240
<v Speaker 1>They send you in mail? So you could both.

0:14:57.600 --> 0:14:58.400
<v Speaker 4>I guess something of both.

0:14:58.800 --> 0:14:59.040
<v Speaker 2>Yeah.

0:15:00.000 --> 0:15:02.160
<v Speaker 3>I met with a guy matter of fact, he flew

0:15:02.200 --> 0:15:06.320
<v Speaker 3>in from Arkansas last week because he's working with a

0:15:06.360 --> 0:15:10.040
<v Speaker 3>private development group that does industrial development and they're looking

0:15:10.080 --> 0:15:13.120
<v Speaker 3>for new locations to build new rail terminals. And that's

0:15:13.120 --> 0:15:14.440
<v Speaker 3>part of my job when I working in the railroad,

0:15:14.480 --> 0:15:16.920
<v Speaker 3>so that's part of my consulting too. So he literally

0:15:16.960 --> 0:15:18.680
<v Speaker 3>reached out to me because he had been seeing me

0:15:18.720 --> 0:15:23.600
<v Speaker 3>make these posts on LinkedIn about railroad development and railroad terminals.

0:15:24.040 --> 0:15:25.760
<v Speaker 3>So he this gout literally fluent for the day, just

0:15:25.760 --> 0:15:26.320
<v Speaker 3>for that meeting.

0:15:26.920 --> 0:15:30.480
<v Speaker 5>You are using your resources efficiently, and a lot of

0:15:30.480 --> 0:15:33.120
<v Speaker 5>times people don't realize that, Like they're just on LinkedIn

0:15:33.200 --> 0:15:36.040
<v Speaker 5>or they're just on Facebook just to put pictures up,

0:15:36.160 --> 0:15:39.080
<v Speaker 5>not networking, and not realizing that how powerful a tool

0:15:39.520 --> 0:15:41.000
<v Speaker 5>they have at their fingertips.

0:15:41.200 --> 0:15:44.920
<v Speaker 1>Well, LinkedIn is only for networking, but I got to

0:15:44.920 --> 0:15:45.960
<v Speaker 1>get a better I go, actually got to do a

0:15:46.000 --> 0:15:48.280
<v Speaker 1>better job on LinkedIn because I don't know, I just

0:15:48.280 --> 0:15:50.520
<v Speaker 1>don't feel too comfortable with it. I feel like it's

0:15:50.560 --> 0:15:52.520
<v Speaker 1>some kind of boring.

0:15:54.560 --> 0:15:56.600
<v Speaker 4>It is boring, but it's like Facebook, but it's for

0:15:56.680 --> 0:15:57.400
<v Speaker 4>business only.

0:15:57.520 --> 0:15:59.800
<v Speaker 2>Yeah, it's powerful, Yeah, it is, it is.

0:16:00.120 --> 0:16:03.000
<v Speaker 3>I mean you can you would be surprised that people

0:16:03.080 --> 0:16:05.320
<v Speaker 3>that don't have a lot of LinkedIn followers that are

0:16:05.360 --> 0:16:09.640
<v Speaker 3>like powerful people, like I mean like producers, executive producers

0:16:09.640 --> 0:16:12.520
<v Speaker 3>at these big stations. They may have five hundred, one

0:16:12.560 --> 0:16:15.640
<v Speaker 3>thousand connections and you go requested and it's approved the

0:16:15.680 --> 0:16:17.880
<v Speaker 3>next day, you know. But it's like it's like it's

0:16:17.880 --> 0:16:20.440
<v Speaker 3>like a back door to get the connection that usually

0:16:20.480 --> 0:16:23.160
<v Speaker 3>you have to call a corporate headquarters and talk to

0:16:23.240 --> 0:16:26.160
<v Speaker 3>administrative person and ask the schedule time to meet this person.

0:16:26.440 --> 0:16:27.680
<v Speaker 4>You just got to LinkedIn and find them.

0:16:27.720 --> 0:16:30.120
<v Speaker 5>So when you need it's like getting you past all those.

0:16:30.040 --> 0:16:33.880
<v Speaker 4>Steps, like all the gatekeepers. Yeah, pass all the gatekeepers if.

0:16:33.720 --> 0:16:35.440
<v Speaker 2>The person's on LinkedIn, if they're on that, but.

0:16:35.400 --> 0:16:38.240
<v Speaker 1>Every everybody's on LinkedIn and LinkedIn is one is the

0:16:38.240 --> 0:16:40.280
<v Speaker 1>most powerful search thing too, because like so when you

0:16:40.360 --> 0:16:42.200
<v Speaker 1>search somebody's name on Google, the first thing that comes

0:16:42.280 --> 0:16:44.560
<v Speaker 1>up is LinkedIn. That's like the first thing. It's like,

0:16:44.880 --> 0:16:47.840
<v Speaker 1>it's like your online resume pretty much it is. And

0:16:47.920 --> 0:16:49.400
<v Speaker 1>so I don't know how they how they work that

0:16:49.480 --> 0:16:51.760
<v Speaker 1>with the algorithm, but they always are on the top

0:16:51.800 --> 0:16:53.440
<v Speaker 1>of your thing. So you kind of have to have

0:16:53.480 --> 0:16:56.080
<v Speaker 1>a LinkedIn page if you're doing anything in business. It's

0:16:56.080 --> 0:17:00.240
<v Speaker 1>like almost mandatory. Yeah, agree, got up that man, Yeah, alright,

0:17:00.280 --> 0:17:00.800
<v Speaker 1>so that was good.

0:17:00.840 --> 0:17:25.400
<v Speaker 4>A