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Speaker 1: Wake that ass up in the morning. The Breakfast Club.

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Speaker 2: Morning.

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Speaker 3: Everybody's d J n V Jess Hilarius Charlamagne the guy.

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Speaker 3: We are the Breakfast Club. He got a special guest

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Speaker 3: in the building.

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Speaker 2: Yes, we have Elijah One.

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Speaker 3: Did I say that right? John Cole Okay and Earl Cooper,

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Speaker 3: welcome brothers.

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Speaker 2: Elija One.

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Speaker 4: I always hear your first name as a last name.

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Speaker 4: I've never I've never met an Elijah One. Who was

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Speaker 4: Elijah One? Who was the first name.

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Speaker 1: That's because, yeah, I was born in Houston.

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Speaker 5: I was born in Houston, but my family was a

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Speaker 5: big rock They were both big Rockets fans, and yeah,

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Speaker 5: just one thing led to another. First name is last name?

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Speaker 5: Is my first name? Got so his name that was

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Speaker 5: that was my father. He was born in South Memphis

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Speaker 5: and he changed his name joined the Black Panthers when

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Speaker 5: he was about twenty four. Cage his name from Robert

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Speaker 5: Rutliche to Kwamea Johanaku and now I'm Elijah one Ja.

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Speaker 1: Yeah, they want the slave master name.

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Speaker 2: What's your ancestry?

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Speaker 5: Yeah, Nigerian, Okay, but it's uh, it's a name, but uh,

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Speaker 5: but it's split in between the two.

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Speaker 1: They were just big Houston Rockets.

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Speaker 6: And then when I first met Earl, I didn't realize

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Speaker 6: I never met a young Earl before.

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Speaker 7: Yeah, you got to grow into definitely, you ain't growing

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Speaker 7: to it yet. You still look too young for Earl.

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Speaker 1: Butright I got I got.

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Speaker 8: A son on the way. He's gonna be Earl too.

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Speaker 2: I mean, DMNX made it a classic name.

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Speaker 8: Yeah, yeah, you're right, you're right about that.

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Speaker 3: So how did you guys get into golf? What what

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Speaker 3: made you say? Golf is the sport that I want

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Speaker 3: to do. I want to try. I love and talk

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Speaker 3: about that your passion for golf.

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Speaker 5: A friend of the family introduced me to the game.

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Speaker 5: I grew up with his sons playing golf. We all

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Speaker 5: ended up getting golf scholarships to college.

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Speaker 9: Uh.

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Speaker 5: But the thing was, we ended up playing basketball and

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Speaker 5: golf growing up, so we're really competitive.

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Speaker 1: And it was just on the east side of Atlanta.

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Speaker 5: I mean it was a way to stay out of

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Speaker 5: the streets for real, like off Bouldercrest Road, you know,

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Speaker 5: east side.

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Speaker 1: It was tough.

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Speaker 5: But right when I leave, because right when I leave

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Speaker 5: the golf course, I mean the hood is right there.

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Speaker 5: But like when I'm at the golf course, like it

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Speaker 5: was positive influences always at the golf course. I didn't

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Speaker 5: really have that as much at home as much at home,

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Speaker 5: but why not go to the golf course and actually

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Speaker 5: get that? So judges, doctors, lawyers, entrepreneurs, these are the

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Speaker 5: people that I'm looking up to, Like, how are these

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Speaker 5: people at eleven am on a Tuesday just out and

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Speaker 5: about doing their own thing? And now it was golf.

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Speaker 5: So I just wanted to be a part of that

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Speaker 5: and have that to be a part of my life.

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Speaker 5: So that's what really just pushed me to it.

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Speaker 7: Yeah, and you're from Delaware.

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Speaker 8: Yeah, yeah, I'm from Delaware and really yeah yeah.

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Speaker 2: Why don't know people really get it from there?

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Speaker 1: Yeah?

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Speaker 8: I told you two how long with two of us?

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Speaker 8: Two black people?

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Speaker 7: But you played golf too, right?

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Speaker 2: Yeah?

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Speaker 9: I started playing golf at the age of six inner

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Speaker 9: city Youth GoF program. It was called the LPGA Urban

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Speaker 9: Youth Golf Program, and my parents just signed me up,

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Speaker 9: like nobody in my family played. And I often like

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Speaker 9: to say I'm happy that my dad didn't listen to

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Speaker 9: a six year old because left up to me, I

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Speaker 9: was like, I don't want to do this, you know

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Speaker 9: where all my friends where everybody looked like me, but

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Speaker 9: he kept me in it. And then at thirteen, I

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Speaker 9: ended up winning a Golf Channel drive chip and putt,

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Speaker 9: which is like a free trip to Disney World. I

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Speaker 9: was on TV and I'm like, man, if every golf

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Speaker 9: tournament like this, I'm ready to practice.

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Speaker 8: And you know, it was fortunate enough.

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Speaker 9: Elajauwana and I you know, had a golf scholarship the

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Speaker 9: Morese College and played on the golf team there and

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Speaker 9: that's where we met.

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Speaker 2: Break that down for you said it's called the Inner City.

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Speaker 9: It was called the LPGA, which is a Ladies Professional

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Speaker 9: Golf Association. So they had a ladies major event in

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Speaker 9: Wilming teams called the McDonald Championship and they created like

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Speaker 9: a nonprofit off of that and it was that urban

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Speaker 9: youth GoF program. So again just trying to get young

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Speaker 9: kids involved in the game. And then for us, I'll

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Speaker 9: say that's what also kind of helped shape our point

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Speaker 9: of view because everyone's like, well, how did y'all get here?

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Speaker 9: And these programs are great, but you need an evolved adult,

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Speaker 9: right Like all of you all have kids, so you're

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Speaker 9: not just gonna drop call it a ten year old

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Speaker 9: off at a golf course, right, or the average age

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Speaker 9: is a fifty year old white man, right, and he

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Speaker 9: come back like what happened?

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Speaker 1: Right?

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Speaker 8: So it takes an evolved adult.

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Speaker 9: And that's one of the things that we're always constantly

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Speaker 9: encouraging people like go with the kid, you know what

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Speaker 9: I mean, whatever that may be.

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Speaker 8: So a lot of our focus has.

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Speaker 9: Been on young professionals, not necessarily just the kids because

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Speaker 9: we don't even make kids close just shit.

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Speaker 4: I wonder how much Tiger Woods made people feel like,

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Speaker 4: influence people, influence people to touch, reach out the young

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Speaker 4: black kid and try to get them involved.

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Speaker 9: In go I mean he was yeah, everything for us

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Speaker 9: like coming up Tiger Woods was you know, he dominated it.

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Speaker 8: He made us want to watch it. You know, you

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Speaker 8: want to be just like Tiger when.

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Speaker 5: I mean the catalyst for me when I was thirteen,

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Speaker 5: actually I was playing golf at It's across from East

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Speaker 5: Lake Country Club in Atlanta where they hold it to

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Speaker 5: a championship.

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Speaker 1: Y'all definitely got to come out for that.

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Speaker 5: But across from there, Charlie Yates Junior Academy in two

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Speaker 5: thousand and one actually got sponsored by Nike to go

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Speaker 5: up to Chicago I got a thirty minute lesson from

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Speaker 5: Tiger Woods and Earlwoods at the time when his father

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Speaker 5: was still here. So I mean, ever since then, I

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Speaker 5: just been on it. You know, I've been hungry for

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Speaker 5: the game. I mean everything that it entitles, as far

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Speaker 5: as like gives you, you know, and just the people

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Speaker 5: that it surrounds you, that surrounds you because you play it.

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Speaker 1: So it's the wonders for me.

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Speaker 7: But what made you y'all want to stick with it?

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Speaker 8: Though?

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Speaker 1: Right?

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Speaker 6: Because I know you said if you when you were six,

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Speaker 6: you wouldn't want to do it.

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Speaker 2: It's born.

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Speaker 6: That's the first thing that you know, people arguing they

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Speaker 6: say about it.

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Speaker 7: What made y'all want.

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Speaker 6: To stick with it? Y'all actually have a golfing brand.

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Speaker 6: Like what people are buying is y'all got stores about

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Speaker 6: to open up and airports and everything. Y'all's still about

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Speaker 6: to have y'all peril and what North Stroum.

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Speaker 8: Like right now right here in New York.

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Speaker 6: Yeah, what made y'all want to stick with that? You

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Speaker 6: don't really see a lot of us in golf.

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Speaker 1: Right Yeah.

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Speaker 5: So honestly, for me, golf changed my life. I mean,

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Speaker 5: as far as temperament, resilience, you know, I mean everything

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Speaker 5: that I am as far as like just hard work

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Speaker 5: and structure. I mean, because when you look at golf

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Speaker 5: and every shot that you take in golf, it's individual.

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Speaker 5: You know what I'm saying. You can't look at the

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Speaker 5: entire thing is you get it lost. But that's just

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Speaker 5: like life. You got to take you one step at

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Speaker 5: a time, a day at a time, you know. And

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Speaker 5: golf just taught me to be really intricate on each

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Speaker 5: single detail.

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Speaker 1: And that's I literally just relate that.

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Speaker 5: Over to my professional career as far as corporate finance

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Speaker 5: when I was in that about to become VP of

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Speaker 5: sales over to here running a business. You know, there's

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Speaker 5: steps to it and you have to build systems to

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Speaker 5: be successful.

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Speaker 1: And it's crazy.

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Speaker 5: I use all of those things from golf to relay

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Speaker 5: it onto my business and it's been working.

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Speaker 3: When do you take the step to be professional as

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Speaker 3: far as a golfer? Right, you know, you see all

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Speaker 3: these people, everybody's into golf, and but when is it professional?

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Speaker 3: And break it down a little bit like we all

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Speaker 3: know basketball, we know thee A draft, we all know football,

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Speaker 3: we know thee A draft, we know baseball you go

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Speaker 3: into the d League or the farm League as they

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Speaker 3: call it. So how does golf work when it comes

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Speaker 3: to that, Because you were a presonal time, So I'm.

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Speaker 9: A PGA professional. So I mean, so PGA professionals are

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Speaker 9: the men and women. We're experts in the golf business.

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Speaker 9: So at every golf course there there's a person that

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Speaker 9: managed that and so more that's what I did. So

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Speaker 9: you get your pg certification. It's twenty eight thousand PGA

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Speaker 9: members across the country. Out of that twenty eight thousand,

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Speaker 9: there's roughly like three hundred African Americans, right, so the

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Speaker 9: number is you know, that's less than half a one percent, right,

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Speaker 9: So there's definitely a lot of work to be done there.

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Speaker 9: But that's what I'm considered a PGA professional versus Elijah

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Speaker 9: On you want to explain it.

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Speaker 5: Yeah, I mean the reason that I started this brand was,

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Speaker 5: I mean back when I after I graduated from Morehouse

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Speaker 5: Majors accounting minor in finance, I turned pro and golf.

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Speaker 5: I did that for a couple of years, won a

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Speaker 5: couple of mini tour events, but got to a point

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Speaker 5: that just couldn't afford it anymore, you know, taking them

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Speaker 5: by our jobs, carboy, caddy in and like hustling. However,

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Speaker 5: I can get it to fund my golf career. Last

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Speaker 5: time me and my mom got in an argument. She

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Speaker 5: was like, you know, it's about that time you get

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Speaker 5: a job.

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Speaker 1: You know what I'm saying.

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Speaker 5: And so had to stop that and I started my

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Speaker 5: finance career. I was in commercial finance for about ten years.

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Speaker 5: But it got to a point, Like I said, I

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Speaker 5: wanted to play professional golf, but I knew it we

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Speaker 5: already find sponsors. So to your point, the only way

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Speaker 5: to turn pro is to have sponsors in the game.

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Speaker 3: I mean good enough where sponsors finds you.

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Speaker 5: Absolutely absolutely, and it's full circle for me. Actually, I'm

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Speaker 5: turning back pro and golf in June. That's the reason

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Speaker 5: I started the brand because I was like, I can't

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Speaker 5: find any sponsors. Why not take the entrepreneur route and

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Speaker 5: sponsor myself. So now I have a Southern company in

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Speaker 5: Georgia power being one of my one of my sponsors

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Speaker 5: for professional golf, along with a couple of other companies

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Speaker 5: in Atlanta. But it's I mean, the whole thing is

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Speaker 5: sponsorship is dollars. If you can raise that and that

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Speaker 5: company can see what they can really get out of you,

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Speaker 5: where it comes to like a certain type of customer,

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Speaker 5: a certain type of feel, they'll pay you for it.

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Speaker 3: And then you need to be a professional, Like how

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Speaker 3: much do they need to sponsor, like say a company

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Speaker 3: like that to put you in the league to go

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Speaker 3: against the tiger Woods or whoever the top professional is now.

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Speaker 5: Yeah, it varies from tour to tour because some tour

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Speaker 5: entry fees or I mean it ranges from a thousand

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Speaker 5: to sometimes five thousand dollars for an entry fee.

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Speaker 1: Into the tournament. So that doesn't include.

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Speaker 5: You know, travel, your caddy, food, rent, you know, something breaks,

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Speaker 5: you know, So it would range from anywhere I would

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Speaker 5: say one seventy five one hundred and seventy five thousand

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Speaker 5: to two hundred and fifty thousand.

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Speaker 2: And that I love both of y'all.

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Speaker 4: I love y'all stories because y'all represent I like when

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Speaker 4: people get into an industry and they show all sides

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Speaker 4: of the industry. When I hear PGA professional, I'm thinking

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Speaker 4: that's a player, right, somebody who does the business. Yeah,

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Speaker 4: and that's that's like, damn, there's so many different ways

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Speaker 4: for us to be involved in this.

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Speaker 1: In this sport.

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Speaker 9: Yeah, sure, no, I completely agree, And I feel like

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Speaker 9: that's one of the things that I'll say really just

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Speaker 9: excites me about our business is the fact that we're

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Speaker 9: having an impact on the sport without actually playing it, right,

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Speaker 9: And so it's kind of like a basketball analogy would

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Speaker 9: be like we're working in the front office, right, and

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Speaker 9: so we're getting everyone excited and bringing everyone along with us, right.

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Speaker 9: Like when you think about when the brand started, it

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Speaker 9: was right before COVID and then you know, our first

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Speaker 9: viral moment was Chris Paul wearing it had to toe

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Speaker 9: when he was a player, when he was a president

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Speaker 9: of the NBA Players Association, the night of the boycott,

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Speaker 9: the event that happened in Kenosha, Wisconsin, and so like

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Speaker 9: that's that's how we kind of went viral, but it

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Speaker 9: was through basketball, and then from there, you know, we

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Speaker 9: got hooked up with Michael Jordan and we've had like

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Speaker 9: CC Sabathia, Victor Cruz, you know, Peka's, Steve Stout, like.

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Speaker 8: You name it.

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Speaker 9: All of these guys are like, we see exactly what

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Speaker 9: you guys are doing, right, Like you are bringing in

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Speaker 9: people into the game culturally relevant and in a way

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Speaker 9: like Our tagline is, you know, be authentic, So.

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Speaker 8: That's that's all we require.

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Speaker 7: And your logo I love it, rockleball Man, rock Obama.

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Speaker 8: It's cat You sure.

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Speaker 4: I think they know I'm looking at them, looking at.

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Speaker 2: The radio, swinging the golf club.

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Speaker 5: Yes, it was crazy, it's crazy.

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Speaker 1: The logo is actually me. I created it. I ain't

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Speaker 1: gonna lie.

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Speaker 4: I just know I never looked at it.

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Speaker 1: But yeah, I created the logo. I wanted to turn pro.

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Speaker 5: Like I said, it was gonna go on my bag

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Speaker 5: in my polo and then I showed it to him.

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Speaker 1: He was just like, yo, put that show a T shirt.

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Speaker 5: So I did, went downtown Detroit and I maybe got

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Speaker 5: stopped one hundred times in two hours, just like who

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Speaker 5: are you? What's that logo? Where can I get it?

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Speaker 5: And do you play golf? That's why I know I

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Speaker 5: had something.

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Speaker 2: I mean, it's fly even even if you're not in

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Speaker 2: the golfers, just to fly over show.

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Speaker 1: Yeah.

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Speaker 9: Now that's one of the things we always say, like,

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Speaker 9: you know you don't play polo, but you wear Ralph Laurent, correct, right,

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Speaker 9: so you don't have to play golf in order to

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Speaker 9: wear east Side Golf And like even a jacket, like

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Speaker 9: we got a Jeff Hamilton jacket, Like that's not you

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Speaker 9: know what I mean, You're not going out on a

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Speaker 9: golf course with that.

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Speaker 8: But we do make golf clothes for the golfer.

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Speaker 9: But at the end of the day, like our whole

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Speaker 9: strategy was like meet people where they are right. And

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Speaker 9: that's why it's important to come up on like this

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Speaker 9: platform because this is where the people at right and

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Speaker 9: they need to know and hear like no golf is

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Speaker 9: available for you golf when you think about it, majority

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Speaker 9: of golf courses are public parks owned by municipalities, so

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Speaker 9: your tax dollars go towards that, and so again just

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Speaker 9: encouraging people to go out.

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Speaker 8: There and experience that.

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Speaker 9: As matter of fact, we actually have a community day

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Speaker 9: coming up in Wilmington this Friday this week, and again

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Speaker 9: it's a great like microcosma like what we're trying to

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Speaker 9: create where we buy out the entire golf course so

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Speaker 9: everybody comes and it's not just we like to say,

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Speaker 9: it's not just like underrepresented communities will fly in for

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Speaker 9: our events as well. We certainly bring the community out,

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Speaker 9: but we pay for everything, the food, the lessons, the range,

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Speaker 9: the golf course, and it's an unbelievable atmosphere that's created

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Speaker 9: when you eliminate the financial burden and people can really

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Speaker 9: discover how great the game is and just meet other people.

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Speaker 3: I was gonna ask, it's, you know, with golf being

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Speaker 3: so expensive, how do you get our community to get involved? Like,

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Speaker 3: because clubs are expensive, bringing the time at the golf

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Speaker 3: course is expensive. It's not like, you know, you grab

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Speaker 3: a basketball and get a park and you just go shoot.

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Speaker 3: So it makes it so expensive. So what do you

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Speaker 3: tell people? How could they start if they want to

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Speaker 3: get into it and don't have the finances.

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Speaker 9: Yeah, I mean, there's plenty of ways to start first,

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Speaker 9: you gotta you know, the hard part is just kind

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Speaker 9: of finding a golf course. Once you find a golf course,

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Speaker 9: there are programs out there.

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Speaker 3: Should you start there? Should start at a range first?

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Speaker 9: Well, just I'm saying that most golf courses have a range.

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Speaker 9: It may be small, but you can start at a

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Speaker 9: range or indoor simulator. But getting the clubs, I think

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Speaker 9: again it's a misnomer that you have to you know,

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Speaker 9: buy this whole set that's fitted. No, you know, I

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Speaker 9: think that's the worst thing to do.

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Speaker 7: Especially problem, like what what are they doing?

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Speaker 9: Yeah, in the beginning, I'm always we're always encouraging people

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Speaker 9: to go get starter sets, and starter sets can range

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Speaker 9: anywhere from five hundred dollars to seven hundred and fifty dollars.

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Speaker 9: You can go to a golf galaxy also pick up

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Speaker 9: Eastside Golf there and that'll give you all the equipment.

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Speaker 9: And in the beginning, you're you know, it's just changing

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Speaker 9: a lot. Even if you don't have that, you could

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Speaker 9: go to the range and just say, hey, can I

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Speaker 9: borrow a seven iron or just one club and typically

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Speaker 9: they have those clubs, they're available. So look, I mean

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Speaker 9: we spend money, you know what I mean, on clothes,

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Speaker 9: on all kinds of stuff.

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Speaker 8: So what our biggest thing is, we just want.

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Speaker 9: People to recognize the value. And when young professionals understand, like, look,

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Speaker 9: you guys work at iHeartMedia. They have golf events, so

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Speaker 9: it's an opportunity to engage whether it be artists, account execs, whoever,

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Speaker 9: like decision makers and you get a chance to spend

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Speaker 9: that quality time with them.

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Speaker 8: And that's the like big unline.

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Speaker 9: Like oftentimes when golf opportunities come up, we're on the sidelines.

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Speaker 9: We're like, man, I ain't going out there. I don't

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Speaker 9: want to embarrass myself. But that's where the deals are happening.

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Speaker 2: Let imagine a question.

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Speaker 4: I can think of times right like when I was younger,

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Speaker 4: you know, me and my now wife walking into you know,

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Speaker 4: restaurants in South Carolina seeing nothing but white people in there,

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Speaker 4: nothing but white people working there, and seeing ourselves.

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Speaker 2: Yeah, they're same for us.

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Speaker 4: And I remember one time in particular, you know, we

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Speaker 4: went to one and it was like, oh no, we're leaving,

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Speaker 4: and the waitresses like what the woman to do was like,

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Speaker 4: why y'all leaving?

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Speaker 2: Because too many white people?

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Speaker 4: And I was like, yeah, the golf course probably is

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Speaker 4: ten times as intimidating as that, just because it's like,

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Speaker 4: we don't.

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Speaker 2: See each other out there. So if a couple of

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Speaker 2: guys just pull up on the golf course, are there going,

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Speaker 2: are they going to be welcomed?

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Speaker 1: Yeah?

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Speaker 5: I mean, well, so they have private country clubs, and

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Speaker 5: then they have municipalities, as he once said, public parks downtown,

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Speaker 5: what you pay your tax.

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Speaker 2: Dollars on, that's where we need to be.

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Speaker 5: Yeah, a lot of those, a lot of those golf

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Speaker 5: courses are definitely welcoming, they notice your first time coming

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Speaker 5: out there. And on top of that, you know, some

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Speaker 5: of these golf courses have bucket of balls might be

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Speaker 5: twelve bucks.

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Speaker 1: And play it against sports and yeah.

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Speaker 3: Play is with Y'ALLBA, what is your problem?

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Speaker 2: Yeah, yeah, golf balls oh.

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Speaker 4: Man man continue cheap, continue downtown, bucket of golf balls

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Speaker 4: might be twelve bucks.

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Speaker 5: But then you can go to play it again sports

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Speaker 5: and get a whole thing of clubs, fourteen clubs for

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Speaker 5: one hundred dollars, twenty five dollars. And this is an investment,

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Speaker 5: you know, like whatever, And I see this all the time.

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Speaker 5: Whatever you do with your life, I don't.

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Speaker 1: Care what you do. If you play golf, it will.

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Speaker 5: Increase that revenue, it will increase whatever opportunities you have.

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Speaker 1: So many different types of people play golf.

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Speaker 5: I mean, I've met guys that you know, own movie companies,

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Speaker 5: guys investors out in Colo Alto, I mean, all the

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Speaker 5: way over to being at Liberty National, Ironman family that

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Speaker 5: sold Rebok. You know, all of these different types of

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Speaker 5: people play golf. Doctors, lawyers, the same type of people

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Speaker 5: that grew up seeing but the connection that they have

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Speaker 5: in their circle. I mean if you play golf, you

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Speaker 5: can go out. Oh, let me invite my guy. All

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Speaker 5: of a sudden, you got to force them, three four

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Speaker 5: guys out there playing golf and you don't know who

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Speaker 5: it is.

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Speaker 1: You know, relax.

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Speaker 7: Is a sensitive you say, for something to figure out.

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Speaker 1: Wow, y'all don't have gay ears.

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Speaker 2: Yes, this guy has.

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Speaker 4: I'm listening to you because I'm intrigued by what you don't.

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Speaker 2: I've heard that before.

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Speaker 4: I've heard everybody say that, you know, they golf because

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Speaker 4: it's great for networking. And then you know, I've golfed once.

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Speaker 4: I was terrible at it. I got frustrated. But it's

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Speaker 4: a time for men to do something we don't do,

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Speaker 4: which is talk.

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Speaker 2: You know, for a long period of time. It's good

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Speaker 2: bonding for men.

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Speaker 8: I think, yeah, no, I agree. I think on the

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Speaker 8: golf course though, yeah, yes, yeah no.

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Speaker 9: And it's funny you said men because we actually we're

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Speaker 9: doing a campaign featuring Justin Tuck just talking about fathers

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Speaker 9: because a lot of times, again you're talking about that

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Speaker 9: opportunity to bond and like it's a great sport, like

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Speaker 9: to just go out there and a lot of times

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Speaker 9: that's a man's hobby, you know, I mean, well, we

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Speaker 9: definitely support the women to get out there as well.

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Speaker 8: And I agree that golf can be intimidating.

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Speaker 9: Like, look, I was the first African American golf professional

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Speaker 9: at two golf courses that were over one hundred years old,

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Speaker 9: WHOA so Detroit Golf Club and Womington Country Club and Wimington.

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Speaker 9: I started out as a caddy there, right, So like

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Speaker 9: you used to dream of going in the clubhouse like, man, like,

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Speaker 9: what would that be like?

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Speaker 8: And you know the point. And I feel like the

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Speaker 8: reason why.

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Speaker 9: I took both of those roles was simply because he's

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Speaker 9: an opportunity to reset the standard.

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Speaker 1: Right.

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Speaker 9: They don't know, they've never even interact with someone at

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Speaker 9: that level in that position, and so it's important that

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Speaker 9: we you go and kind of push through that uncomfortableness.

443
00:19:02,440 --> 00:19:04,960
Speaker 9: And that's kind of what I'm saying, where as an adult,

444
00:19:05,080 --> 00:19:08,720
Speaker 9: if the adults can go, we know it's just gonna.

445
00:19:08,440 --> 00:19:10,959
Speaker 8: They're gonna look up to you.

446
00:19:10,160 --> 00:19:12,480
Speaker 9: You know, and so if they see you doing the

447
00:19:12,600 --> 00:19:15,439
Speaker 9: goal for us, we don't want it to be a

448
00:19:15,520 --> 00:19:19,040
Speaker 9: shock when we show up or minority show up and

449
00:19:19,040 --> 00:19:19,879
Speaker 9: they're playing golf.

450
00:19:20,400 --> 00:19:21,920
Speaker 8: We want that to be normalized.

451
00:19:22,240 --> 00:19:22,440
Speaker 1: Right.

452
00:19:22,480 --> 00:19:25,600
Speaker 9: But that's up to us to normalize it amongst that generation,

453
00:19:25,960 --> 00:19:27,919
Speaker 9: just like we normalize everything else. So it could be

454
00:19:28,080 --> 00:19:30,160
Speaker 9: something as simple as like going to the movies or

455
00:19:30,440 --> 00:19:31,440
Speaker 9: every summer of y'all.

456
00:19:31,200 --> 00:19:33,760
Speaker 8: Go to this place, whatever it may be, it's just normal.

457
00:19:33,920 --> 00:19:36,280
Speaker 8: Just you saw it. And so that's the thing.

458
00:19:36,560 --> 00:19:40,359
Speaker 9: Our goal is that we want this next generation to

459
00:19:40,560 --> 00:19:42,680
Speaker 9: really say, you know what, I may pay golf once

460
00:19:42,760 --> 00:19:44,639
Speaker 9: or twice a year, and I'm cool with that, but

461
00:19:44,720 --> 00:19:47,560
Speaker 9: at least when the opportunity comes, we're not sitting on

462
00:19:47,600 --> 00:19:48,120
Speaker 9: the sideline.

463
00:19:48,160 --> 00:19:49,240
Speaker 2: That's why labels suck.

464
00:19:49,520 --> 00:19:53,120
Speaker 4: And it's like, you know who says golf is a explorer.

465
00:19:54,840 --> 00:19:57,240
Speaker 4: Imagine if Cooper Flag, you know, a liar bird felt

466
00:19:57,240 --> 00:20:00,159
Speaker 4: like that about basketball. Like yo, if you got of

467
00:20:00,160 --> 00:20:01,960
Speaker 4: love for something, you should be able to you know,

468
00:20:02,000 --> 00:20:02,440
Speaker 4: embrace it.

469
00:20:02,520 --> 00:20:06,880
Speaker 6: Yeah, going back to your logo to now, because most

470
00:20:06,920 --> 00:20:08,720
Speaker 6: people may think it is a white sport and that

471
00:20:08,800 --> 00:20:11,400
Speaker 6: because that's what we've seen, you know, up until now,

472
00:20:11,440 --> 00:20:13,520
Speaker 6: and you know a little bit before, did they Did

473
00:20:13,520 --> 00:20:17,199
Speaker 6: you ever receive any flag about the black man with

474
00:20:17,280 --> 00:20:19,880
Speaker 6: the golf club and the chain and the jeans?

475
00:20:19,880 --> 00:20:22,560
Speaker 1: For sure? For sure, I mean I'll take it a

476
00:20:22,560 --> 00:20:23,160
Speaker 1: step back.

477
00:20:23,359 --> 00:20:26,479
Speaker 5: I uh It was a point I went to this

478
00:20:26,520 --> 00:20:30,040
Speaker 5: country club in Michigan and I was wearing these pants

479
00:20:30,080 --> 00:20:31,879
Speaker 5: and these white guys on the range. It was a

480
00:20:31,920 --> 00:20:35,280
Speaker 5: private country club. Uh, these white guys on the range

481
00:20:35,320 --> 00:20:37,480
Speaker 5: had on the same pants. Now, I didn't have any

482
00:20:37,480 --> 00:20:40,320
Speaker 5: belt loops on the pants, but I got singled out

483
00:20:40,560 --> 00:20:43,000
Speaker 5: and lo and behold, I ended up getting kicked off

484
00:20:43,000 --> 00:20:46,880
Speaker 5: the course. There were some other ones that I had on.

485
00:20:46,960 --> 00:20:49,560
Speaker 5: This was this was maybe like four years ago and

486
00:20:49,640 --> 00:20:52,840
Speaker 5: we had just started making pants. Yeah wild whilst at

487
00:20:52,840 --> 00:20:56,119
Speaker 5: the business had a Jordan got kicked off, but was

488
00:20:56,280 --> 00:21:00,159
Speaker 5: dress call dress code, so uh definitely said yo, lit

489
00:21:00,200 --> 00:21:00,520
Speaker 5: old caf.

490
00:21:00,560 --> 00:21:02,400
Speaker 1: I just wear these for today, Like, nah, you gotta

491
00:21:02,400 --> 00:21:03,040
Speaker 1: go on and change.

492
00:21:03,080 --> 00:21:06,200
Speaker 5: I come back and change, get back on the driver range,

493
00:21:06,240 --> 00:21:07,960
Speaker 5: and it's just like, yeah, how can I help you?

494
00:21:08,000 --> 00:21:10,600
Speaker 5: Like you gotta wait till the member gets here, you know.

495
00:21:10,880 --> 00:21:13,520
Speaker 5: And you know that was four years ago, and it's

496
00:21:13,520 --> 00:21:16,120
Speaker 5: crazy to say now we have clothes that are being

497
00:21:16,160 --> 00:21:17,320
Speaker 5: sold in that pro shop.

498
00:21:17,760 --> 00:21:20,399
Speaker 1: But I say that because it's the same logo.

499
00:21:20,760 --> 00:21:23,440
Speaker 5: You know, this logo was me And I mean there

500
00:21:23,480 --> 00:21:25,080
Speaker 5: was a point when I first came out with it,

501
00:21:25,320 --> 00:21:27,840
Speaker 5: I got asked, yo, is that a noose around that,

502
00:21:28,359 --> 00:21:30,080
Speaker 5: you know, Like I didn't know what that was and

503
00:21:30,119 --> 00:21:32,200
Speaker 5: I'm like, it's a cube link chain, Like, come.

504
00:21:32,080 --> 00:21:35,440
Speaker 4: On, that's just a funny joke for you. Yeah, him

505
00:21:35,440 --> 00:21:37,720
Speaker 4: to ask that a goddamn yeah.

506
00:21:37,920 --> 00:21:41,320
Speaker 1: Yeah. But either way it goes given a slack on it.

507
00:21:42,240 --> 00:21:44,720
Speaker 5: I mean to be honest, even my man like when

508
00:21:44,720 --> 00:21:46,720
Speaker 5: you first started, like it was just like, I don't

509
00:21:46,760 --> 00:21:49,119
Speaker 5: know if that's gonna work, you know, just from his

510
00:21:49,240 --> 00:21:50,840
Speaker 5: experience being in that.

511
00:21:50,880 --> 00:21:52,080
Speaker 1: I don't know if that's gonna work.

512
00:21:52,119 --> 00:21:54,800
Speaker 5: And I didn't go through the PGA school and PJA program,

513
00:21:54,760 --> 00:21:56,639
Speaker 5: but I didn't work at a golf country club. I

514
00:21:56,720 --> 00:22:00,240
Speaker 5: just wanted it bad, you know, and showing who I am,

515
00:22:00,240 --> 00:22:02,160
Speaker 5: And that's our tagline, be authentic.

516
00:22:02,440 --> 00:22:02,760
Speaker 1: That's why.

517
00:22:03,119 --> 00:22:04,840
Speaker 5: That's how I want everybody to show up at the

518
00:22:04,840 --> 00:22:07,040
Speaker 5: golf course. That's what's going to grow the game, is

519
00:22:07,080 --> 00:22:10,760
Speaker 5: you being yourself and continuously being yourself even though it's

520
00:22:10,800 --> 00:22:12,720
Speaker 5: out at the golf course. A lot of people might

521
00:22:12,760 --> 00:22:15,359
Speaker 5: see the golf course or country club. It might feel

522
00:22:15,359 --> 00:22:18,360
Speaker 5: like that's corporate America or I got to change.

523
00:22:18,200 --> 00:22:19,000
Speaker 1: Up how I am.

524
00:22:19,040 --> 00:22:21,320
Speaker 5: Like nah, like I want you to be yourself and

525
00:22:21,359 --> 00:22:23,479
Speaker 5: where east Side Golf while you're doing it looking good.

526
00:22:23,520 --> 00:22:25,439
Speaker 4: Well, we haven't seen that influence yet, you know, at

527
00:22:25,520 --> 00:22:28,200
Speaker 4: least in Tennis. You know, Venus Arena were unapologetically black.

528
00:22:28,480 --> 00:22:32,560
Speaker 4: Sia No was like, I'm not black, I'm cobblin Asian

529
00:22:32,640 --> 00:22:32,920
Speaker 4: or whatever.

530
00:22:32,960 --> 00:22:35,760
Speaker 9: He said, Yeah, yeah, no, you're right. I mean, and

531
00:22:35,800 --> 00:22:39,320
Speaker 9: that's really again, that's up to us. And like for us,

532
00:22:39,720 --> 00:22:42,240
Speaker 9: even our strategy, like we said earlier, all of the

533
00:22:42,320 --> 00:22:46,840
Speaker 9: culturally relevant people that we engage with, we needed that

534
00:22:47,440 --> 00:22:50,080
Speaker 9: first and lifestyle, like we were selling our stuff and

535
00:22:50,160 --> 00:22:50,919
Speaker 9: up n YC.

536
00:22:51,440 --> 00:22:52,480
Speaker 8: We were selling it in.

537
00:22:52,520 --> 00:22:57,439
Speaker 9: Bodega, you know, all of the top tier street where accounts.

538
00:22:57,480 --> 00:23:01,680
Speaker 9: And now we're transitioning to more big stores and now

539
00:23:01,720 --> 00:23:02,960
Speaker 9: transitioning to the golf course.

540
00:23:03,040 --> 00:23:03,880
Speaker 8: Right because at the end.

541
00:23:03,760 --> 00:23:05,680
Speaker 9: Of the day, if we just showed up, you're right,

542
00:23:05,720 --> 00:23:08,200
Speaker 9: it was just two black guys with a logo, even

543
00:23:08,240 --> 00:23:09,200
Speaker 9: though we did play golf.

544
00:23:09,200 --> 00:23:11,160
Speaker 8: It's just like, well where the rest of y'all at?

545
00:23:11,320 --> 00:23:13,719
Speaker 8: Is that really a model? Is that a business? And

546
00:23:13,760 --> 00:23:14,720
Speaker 8: we have proven that.

547
00:23:14,840 --> 00:23:16,919
Speaker 9: I mean you've seen it, you know even you know,

548
00:23:17,000 --> 00:23:18,679
Speaker 9: look at what kal It has done, you know in

549
00:23:18,720 --> 00:23:21,560
Speaker 9: the golf space. And we were with cald very early

550
00:23:21,640 --> 00:23:23,880
Speaker 9: on along that journey, you know what I'm saying. He's

551
00:23:23,880 --> 00:23:26,399
Speaker 9: actually in one of we have a documentary and he was,

552
00:23:26,480 --> 00:23:29,320
Speaker 9: you know, featured in our documentary talking about the Jordan's

553
00:23:29,320 --> 00:23:29,720
Speaker 9: shoes and.

554
00:23:29,720 --> 00:23:31,000
Speaker 8: The impact that we had there.

555
00:23:31,080 --> 00:23:33,439
Speaker 9: So like, I think what we've done now is like

556
00:23:33,560 --> 00:23:36,760
Speaker 9: build a community and like build a proven model on June.

557
00:23:37,000 --> 00:23:37,840
Speaker 8: What's the June one?

558
00:23:37,920 --> 00:23:41,400
Speaker 9: It'll be six years, right, I'm sorry, No, I'm just saying,

559
00:23:41,440 --> 00:23:42,800
Speaker 9: like a lot of companies don't even make it the

560
00:23:42,840 --> 00:23:46,480
Speaker 9: six years, right, And so it's certainly it's a real

561
00:23:46,560 --> 00:23:48,879
Speaker 9: thing that we got. It's just again we have to

562
00:23:48,920 --> 00:23:51,280
Speaker 9: continue to push and support each other.

563
00:23:51,400 --> 00:23:54,480
Speaker 4: Has Calin had real impact on golf because I never

564
00:23:54,480 --> 00:23:56,879
Speaker 4: can tell if he's really in love with golfer if

565
00:23:56,920 --> 00:23:58,440
Speaker 4: he's just pushing sneakers.

566
00:23:58,840 --> 00:24:00,119
Speaker 8: Now, I mean he has. He was on the O

567
00:24:00,160 --> 00:24:02,520
Speaker 8: were Golf digest. I mean they got a lot of excitement.

568
00:24:02,520 --> 00:24:05,280
Speaker 9: He's got a lot of followers, he's got big influence, right,

569
00:24:05,359 --> 00:24:07,520
Speaker 9: and so you know, we've been fortunate enough to work

570
00:24:07,520 --> 00:24:10,040
Speaker 9: with him to go to his golf events. He supported

571
00:24:10,040 --> 00:24:12,080
Speaker 9: our merch. You know, he's always shouting us out, like

572
00:24:12,359 --> 00:24:14,719
Speaker 9: we delivered him a locker and like all of that

573
00:24:14,760 --> 00:24:17,160
Speaker 9: and so now it's been it's been huge because as

574
00:24:17,359 --> 00:24:19,480
Speaker 9: also when you think about it, like in order to

575
00:24:19,520 --> 00:24:21,600
Speaker 9: grow golf, it's gonna happen in this room like they

576
00:24:21,640 --> 00:24:24,159
Speaker 9: need us. Everything is trying to grow, and this is

577
00:24:24,200 --> 00:24:25,840
Speaker 9: the only market that they haven't tapped yet.

578
00:24:25,960 --> 00:24:28,760
Speaker 6: Listen, man, y'all got some of the dopest collections. You'll

579
00:24:28,760 --> 00:24:32,320
Speaker 6: had me and my husband out there golf great listen,

580
00:24:32,440 --> 00:24:34,359
Speaker 6: and I'm telling you it was all kinds of people.

581
00:24:34,520 --> 00:24:34,959
Speaker 7: What is that?

582
00:24:35,000 --> 00:24:35,359
Speaker 8: What is that?

583
00:24:35,400 --> 00:24:36,600
Speaker 7: What brand is that?

584
00:24:36,680 --> 00:24:36,879
Speaker 1: You know?

585
00:24:37,160 --> 00:24:40,320
Speaker 6: Because yes, y'all hear in some of the what y'all

586
00:24:40,320 --> 00:24:41,400
Speaker 6: say street, y'all wouldn't call.

587
00:24:41,280 --> 00:24:43,119
Speaker 8: That street where would'all like lifestyle?

588
00:24:43,320 --> 00:24:43,800
Speaker 7: Lifestyle?

589
00:24:43,880 --> 00:24:44,040
Speaker 2: Right?

590
00:24:44,040 --> 00:24:47,080
Speaker 6: But then y'all also do have like a high quality

591
00:24:47,320 --> 00:24:50,560
Speaker 6: performance apparel brand right where I had to send this

592
00:24:50,640 --> 00:24:53,920
Speaker 6: skirt on and the slex my husband would have slacks.

593
00:24:53,960 --> 00:24:55,439
Speaker 6: Y'all even had to shoes. Y'all got some of the

594
00:24:55,440 --> 00:25:02,679
Speaker 6: dopest collaborations with Jordan's. I think he had the yeah yeah,

595
00:25:02,760 --> 00:25:06,000
Speaker 6: and then I had the ax, Yeah you can change

596
00:25:06,040 --> 00:25:08,360
Speaker 6: the uh with a color.

597
00:25:08,440 --> 00:25:09,640
Speaker 7: Yeah, you can change the smoosh.

598
00:25:09,680 --> 00:25:12,880
Speaker 6: I was up there like I've been doing this a lion,

599
00:25:12,960 --> 00:25:17,359
Speaker 6: and everything was ok looking the part man, so it's

600
00:25:17,400 --> 00:25:19,000
Speaker 6: definitely quality.

601
00:25:19,200 --> 00:25:20,720
Speaker 8: Yeah, and then.

602
00:25:21,520 --> 00:25:24,760
Speaker 7: Tell us about the Detroit store in the airport.

603
00:25:25,480 --> 00:25:25,720
Speaker 1: Yeah.

604
00:25:25,760 --> 00:25:28,960
Speaker 5: So finally, Well, so our first brick and mortar we

605
00:25:29,000 --> 00:25:30,600
Speaker 5: actually have in Tokyo, Japan.

606
00:25:30,840 --> 00:25:34,359
Speaker 1: We in that maybe two and a half three years ago.

607
00:25:35,320 --> 00:25:38,199
Speaker 5: Our second brick and mortar were actually building that Detroit

608
00:25:38,240 --> 00:25:42,040
Speaker 5: Airport U D T W. And the main reason is

609
00:25:42,080 --> 00:25:44,520
Speaker 5: because we have a I mean big history there, him

610
00:25:44,560 --> 00:25:47,960
Speaker 5: being the first black PJ professionally Detroit golf club, me

611
00:25:48,119 --> 00:25:51,080
Speaker 5: being me starting the brand in Detroit downtown on the

612
00:25:51,080 --> 00:25:54,640
Speaker 5: east side of Detroit. You know, it's just full circle

613
00:25:54,800 --> 00:25:57,439
Speaker 5: for us. So why not start well, why not build that,

614
00:25:57,640 --> 00:26:03,879
Speaker 5: uh that store in Detroit. Watch actually the PGA show

615
00:26:04,080 --> 00:26:06,240
Speaker 5: that they have at the beginning of the year A

616
00:26:06,320 --> 00:26:09,520
Speaker 5: it's like a big, big box retail show and we

617
00:26:09,560 --> 00:26:12,280
Speaker 5: sell to all these different country clubs. We went there

618
00:26:12,600 --> 00:26:16,840
Speaker 5: in February twenty twenty and Learry got approached by some

619
00:26:17,960 --> 00:26:21,439
Speaker 5: Asian gentlemen, you know, Japanese guys, and they loved us

620
00:26:21,440 --> 00:26:23,439
Speaker 5: so much. They was just like, Yo, we want to

621
00:26:23,480 --> 00:26:26,000
Speaker 5: bring that over to Tokyo. Sent them like a ten

622
00:26:26,000 --> 00:26:28,359
Speaker 5: thousand They sent us a ten thousand dollars PO we

623
00:26:28,400 --> 00:26:30,280
Speaker 5: sent them back merch. It sold out in twenty four

624
00:26:30,280 --> 00:26:32,760
Speaker 5: hours and ever since then, it just grew from there

625
00:26:33,040 --> 00:26:35,560
Speaker 5: and then we ended up getting a relationship with a

626
00:26:35,640 --> 00:26:38,240
Speaker 5: gentleman as a distributor and then opened our first store

627
00:26:38,240 --> 00:26:38,679
Speaker 5: in Tokyo.

628
00:26:39,000 --> 00:26:42,520
Speaker 2: Congratulations. I wanted to ask y'all about the golf world.

629
00:26:42,840 --> 00:26:47,040
Speaker 4: Is the golf world embracing this cultural shift that's happening.

630
00:26:48,359 --> 00:26:50,720
Speaker 8: I think yes. I think they just don't know what

631
00:26:50,760 --> 00:26:51,680
Speaker 8: to do right.

632
00:26:51,760 --> 00:26:54,639
Speaker 9: So it's like using the word like collaboration or like

633
00:26:54,680 --> 00:26:57,000
Speaker 9: feature or remix they like, we don't know.

634
00:26:57,040 --> 00:27:00,080
Speaker 8: They obviously want it because like right now, like YouTube.

635
00:26:59,800 --> 00:27:03,800
Speaker 9: Golf is exploding, like exploding, Like YouTube golf in some

636
00:27:03,840 --> 00:27:06,240
Speaker 9: cases are more popular than what the golf you see

637
00:27:06,240 --> 00:27:06,760
Speaker 9: in on TV.

638
00:27:07,640 --> 00:27:08,440
Speaker 2: What is YouTube golf?

639
00:27:08,560 --> 00:27:11,600
Speaker 9: So YouTube golf is where they basically have like influencers

640
00:27:11,640 --> 00:27:13,960
Speaker 9: go out there and they film their around playing golf

641
00:27:14,040 --> 00:27:16,119
Speaker 9: or like they're talking and the cameras and they're pulling

642
00:27:16,160 --> 00:27:20,240
Speaker 9: in pros. But I think they are embracing it some

643
00:27:20,400 --> 00:27:23,320
Speaker 9: there's always gonna be some resistance as well. I think

644
00:27:23,359 --> 00:27:25,679
Speaker 9: where we are though we recently just signed our PGA

645
00:27:25,800 --> 00:27:28,840
Speaker 9: Tour Professional one Kid by the name of Joseph Bramlett.

646
00:27:29,040 --> 00:27:32,600
Speaker 9: Bramlet Bramlett, I'm thirty seven years old, went to Stanford.

647
00:27:33,119 --> 00:27:36,399
Speaker 9: You know, he's the second African American that's playing regularly

648
00:27:36,400 --> 00:27:39,040
Speaker 9: out there on tour outside of Tiger Woods. But actually

649
00:27:39,119 --> 00:27:41,760
Speaker 9: this week we have a kid playing in a major championship.

650
00:27:41,760 --> 00:27:46,199
Speaker 9: His name is a Huginio Chachar and he's playing the

651
00:27:46,200 --> 00:27:48,480
Speaker 9: PGA Championship, which is like a big deal.

652
00:27:48,520 --> 00:27:50,840
Speaker 8: So you got the Masters the PGA this week.

653
00:27:51,200 --> 00:27:54,800
Speaker 9: And how we basically want the position is like telling

654
00:27:54,840 --> 00:27:57,160
Speaker 9: these guys that be their authentic self but also at

655
00:27:57,160 --> 00:27:59,640
Speaker 9: the same time, like they're waving the flag for us, right,

656
00:28:00,119 --> 00:28:02,520
Speaker 9: kind of showing them, you know that on and off

657
00:28:02,560 --> 00:28:06,240
Speaker 9: the course lifestyle, Like we're even gonna be having these

658
00:28:06,240 --> 00:28:08,160
Speaker 9: guys do not a tunnel walk, but like a walk

659
00:28:08,240 --> 00:28:10,520
Speaker 9: up right, Like we're styling them from the moment they

660
00:28:10,560 --> 00:28:13,400
Speaker 9: get out the car to they changing. So we're really

661
00:28:13,440 --> 00:28:17,639
Speaker 9: just exactly we're really bringing that influence. And you know,

662
00:28:17,840 --> 00:28:20,080
Speaker 9: we do have an investment from the PGA of America,

663
00:28:20,160 --> 00:28:22,320
Speaker 9: so they invested in our company. So you know we've

664
00:28:22,359 --> 00:28:25,120
Speaker 9: been raising capital as well to just grow and expand

665
00:28:25,119 --> 00:28:28,600
Speaker 9: because as you all know, as business folks. You need money,

666
00:28:28,600 --> 00:28:30,800
Speaker 9: you know, you need to either relationship with a bank,

667
00:28:31,080 --> 00:28:33,760
Speaker 9: you need you know, family and friends. You need something

668
00:28:33,920 --> 00:28:36,960
Speaker 9: to be able to grow. And so especially too, like

669
00:28:37,040 --> 00:28:40,560
Speaker 9: now we're getting in the Norse Strooms, Golf Galaxy, House

670
00:28:40,560 --> 00:28:44,480
Speaker 9: of Sport, We're going into snipes and seventy doors there.

671
00:28:44,520 --> 00:28:47,440
Speaker 9: So like those are big, big purchase orders, right, and

672
00:28:47,560 --> 00:28:50,200
Speaker 9: so you're buying on future, So you definitely need you know,

673
00:28:50,240 --> 00:28:51,480
Speaker 9: that financial cash flow.

674
00:28:51,600 --> 00:28:56,040
Speaker 4: And I see, yeah, you're investing in the as well.

675
00:28:55,960 --> 00:28:58,080
Speaker 8: Yes, yeah, yes, the miles.

676
00:28:58,240 --> 00:28:59,920
Speaker 1: Yeah, so far three hundred thousand.

677
00:29:00,560 --> 00:29:03,040
Speaker 5: First year, I think about two years ago we gave

678
00:29:03,120 --> 00:29:05,720
Speaker 5: fifty thousand and it's just been up ever since. We

679
00:29:05,760 --> 00:29:08,120
Speaker 5: have an invitation at Liberty National right over in.

680
00:29:08,160 --> 00:29:11,680
Speaker 2: Jersey every year the east Side Collegiate.

681
00:29:12,520 --> 00:29:15,240
Speaker 5: That actually is at Frisco, Texas. We have the east

682
00:29:15,280 --> 00:29:18,240
Speaker 5: Side Golf Invitational, four college teams. The only play in

683
00:29:18,680 --> 00:29:21,680
Speaker 5: that tournament is a fundraiser for the Moreholes college golf team.

684
00:29:21,760 --> 00:29:22,880
Speaker 1: Gotch Yeah, yeah.

685
00:29:22,680 --> 00:29:25,760
Speaker 5: So Mercedes Bands has been one of our primary sponsors.

686
00:29:25,880 --> 00:29:29,920
Speaker 5: We're both Mercedes Bands and USA Ambassadors. They sponsored the

687
00:29:29,960 --> 00:29:33,280
Speaker 5: tournament and we ended up giving the boys probably about

688
00:29:33,280 --> 00:29:36,360
Speaker 5: one hundred grand every year and it's just been growing.

689
00:29:36,480 --> 00:29:40,040
Speaker 5: Now they have author Blank Foundation down in Atlanta actually

690
00:29:40,120 --> 00:29:42,440
Speaker 5: gifted them an entire simulator rooms.

691
00:29:42,480 --> 00:29:43,560
Speaker 1: So that means a.

692
00:29:43,320 --> 00:29:46,360
Speaker 5: Simulator room probably about this size where they get the putt,

693
00:29:46,960 --> 00:29:49,120
Speaker 5: hit golf shots all times of the night, or just

694
00:29:49,200 --> 00:29:51,000
Speaker 5: get in that practice whenever they can.

695
00:29:51,120 --> 00:29:52,840
Speaker 9: So yeah, so I would just say it was like

696
00:29:52,960 --> 00:29:55,240
Speaker 9: it was so important to us because we can't sit

697
00:29:55,360 --> 00:29:58,200
Speaker 9: up here and be successful and not support the program.

698
00:29:58,240 --> 00:30:01,880
Speaker 9: That's how we met, right, like saying, well, we're here,

699
00:30:02,080 --> 00:30:04,520
Speaker 9: but you know what's up with Mare's college golf team.

700
00:30:04,560 --> 00:30:06,480
Speaker 9: And so that's always been a passion of ours to

701
00:30:06,520 --> 00:30:08,240
Speaker 9: make sure that those boys are set.

702
00:30:08,160 --> 00:30:08,760
Speaker 8: Up the right way.

703
00:30:08,800 --> 00:30:10,920
Speaker 9: And you know, we just laid the foundation and now

704
00:30:10,920 --> 00:30:13,920
Speaker 9: it's just great to see other organizations and other partners.

705
00:30:13,920 --> 00:30:15,760
Speaker 9: So when we go into these rooms, were always thinking

706
00:30:15,800 --> 00:30:16,200
Speaker 9: about them.

707
00:30:16,320 --> 00:30:19,680
Speaker 4: So listen, when y'all buy the east Side east Side

708
00:30:19,720 --> 00:30:23,440
Speaker 4: Golf golf course, yeah sure you can invest.

709
00:30:23,560 --> 00:30:25,320
Speaker 2: No, that's next, right, You'll got to have your own

710
00:30:25,320 --> 00:30:25,760
Speaker 2: golf course.

711
00:30:25,840 --> 00:30:26,800
Speaker 1: Yeah, we're working on it.

712
00:30:26,880 --> 00:30:28,840
Speaker 8: He was talking about it in the Green.

713
00:30:31,360 --> 00:30:32,320
Speaker 1: That's real for.

714
00:30:32,480 --> 00:30:34,680
Speaker 6: Your own golf course, or y'all gonna have your own

715
00:30:34,680 --> 00:30:38,840
Speaker 6: golf clubs golf balls, golf like your own east Side

716
00:30:38,920 --> 00:30:40,360
Speaker 6: Golf branded golf balls.

717
00:30:40,360 --> 00:30:41,120
Speaker 7: Golf equipment.

718
00:30:41,280 --> 00:30:44,600
Speaker 5: Yeah, so golf equipment is very expensive to make. Definitely

719
00:30:44,640 --> 00:30:48,440
Speaker 5: golf clubs. That's why partly Nike got out of the business.

720
00:30:48,560 --> 00:30:51,560
Speaker 5: But we did collaborate with bridge Stone Golf on our

721
00:30:51,560 --> 00:30:53,720
Speaker 5: own golf ball, so we do have your own golf

722
00:30:53,760 --> 00:30:57,120
Speaker 5: Balls's just a tour BX. They already use it, but

723
00:30:57,360 --> 00:30:59,560
Speaker 5: me and Earl actually on the box itself.

724
00:30:59,320 --> 00:30:59,800
Speaker 1: So they sell it.

725
00:31:00,080 --> 00:31:03,800
Speaker 5: BJS Superstore sell that at a few few other places

726
00:31:04,160 --> 00:31:07,320
Speaker 5: golf courses as well. So I mean, it's just that

727
00:31:07,320 --> 00:31:10,360
Speaker 5: that equipment thing is a really tricky thing just because

728
00:31:10,440 --> 00:31:12,800
Speaker 5: it takes a huge investment on the front end, you know,

729
00:31:12,880 --> 00:31:15,040
Speaker 5: and if you don't sell, and if you don't have

730
00:31:15,160 --> 00:31:18,240
Speaker 5: probably number the number one, two, three, or four or

731
00:31:18,240 --> 00:31:20,560
Speaker 5: five player in the world playing your golf clubs, it's

732
00:31:20,600 --> 00:31:21,720
Speaker 5: gonna be kind of hard to sell them.

733
00:31:21,760 --> 00:31:22,880
Speaker 2: Who's the leader in that world?

734
00:31:23,320 --> 00:31:24,800
Speaker 1: As far as selling the golf clothes.

735
00:31:25,920 --> 00:31:28,719
Speaker 8: Tailor made, I say tailor made, tailor made, So they

736
00:31:28,760 --> 00:31:31,160
Speaker 8: got like Roy McElroy, he's right now.

737
00:31:31,080 --> 00:31:33,080
Speaker 1: Scotti Scheffler, who is number one in the world.

738
00:31:33,200 --> 00:31:35,680
Speaker 9: Yeah, yeah, they got that on lock but like you said,

739
00:31:35,680 --> 00:31:37,480
Speaker 9: I mean, we have a whole offering. Right, you go

740
00:31:37,520 --> 00:31:41,040
Speaker 9: to eastside golf dot com and you're gonna see something

741
00:31:41,120 --> 00:31:43,080
Speaker 9: on there for you, you know what I mean, whether you're

742
00:31:43,080 --> 00:31:44,720
Speaker 9: a man, whether you're a woman, where you're just getting

743
00:31:44,760 --> 00:31:48,080
Speaker 9: started and ultimately, like the goal was not necessarily to

744
00:31:48,160 --> 00:31:52,120
Speaker 9: make golf clothes quote unquote, just make dope shit, you

745
00:31:52,160 --> 00:31:55,000
Speaker 9: know what I mean, we gonna find it right, Like, look,

746
00:31:55,120 --> 00:31:56,640
Speaker 9: Tim's weren't made.

747
00:31:56,440 --> 00:31:59,880
Speaker 2: For construction right in the street.

748
00:32:00,080 --> 00:32:01,000
Speaker 1: That is not made for the street.

749
00:32:01,240 --> 00:32:03,920
Speaker 9: Right, that's not waterproof, which is crazy, right, but that's

750
00:32:03,960 --> 00:32:05,640
Speaker 9: the point that but we wear them all the time,

751
00:32:05,680 --> 00:32:06,520
Speaker 9: like that's a staple.

752
00:32:06,640 --> 00:32:06,840
Speaker 8: Right.

753
00:32:06,880 --> 00:32:08,680
Speaker 9: So it's just one of those things where like and

754
00:32:08,720 --> 00:32:10,360
Speaker 9: we love it, like you know what I mean, when

755
00:32:10,360 --> 00:32:12,880
Speaker 9: our product is showing up court side, you know what

756
00:32:12,920 --> 00:32:15,240
Speaker 9: I mean, when our product is showing up in music videos.

757
00:32:15,240 --> 00:32:18,920
Speaker 9: Like literally we did a collab with with paper Planes

758
00:32:18,920 --> 00:32:20,960
Speaker 9: and if It's Bleak did a video with it on

759
00:32:21,040 --> 00:32:23,480
Speaker 9: with Benny the Butcher, Right, So it's just because it's dope.

760
00:32:23,520 --> 00:32:25,000
Speaker 8: It's not like we seated it.

761
00:32:25,000 --> 00:32:26,880
Speaker 9: It was just like he was looking at it and

762
00:32:26,960 --> 00:32:30,120
Speaker 9: it's like, yo, that's flying, Like that's ultimately what we

763
00:32:30,160 --> 00:32:31,880
Speaker 9: want to create, because that's going to give us the

764
00:32:31,880 --> 00:32:33,880
Speaker 9: confidence that we need when we go to the golf course.

765
00:32:34,080 --> 00:32:36,920
Speaker 9: To your point, it's almost like anxiety when people sitting

766
00:32:36,960 --> 00:32:39,600
Speaker 9: in them parking lots getting ready to go, like, man,

767
00:32:39,640 --> 00:32:41,560
Speaker 9: I don't want nobody to match with me. What they

768
00:32:41,680 --> 00:32:44,200
Speaker 9: gonna say all of that. So it's like if you

769
00:32:44,240 --> 00:32:47,400
Speaker 9: got your shit on and you're looking good, it just

770
00:32:47,480 --> 00:32:49,720
Speaker 9: kind of alleviates that. And I feel like that's also

771
00:32:49,920 --> 00:32:53,680
Speaker 9: our next step where when you are headed to the

772
00:32:53,680 --> 00:32:55,880
Speaker 9: golf course, you could go on eastside golf dot com

773
00:32:56,040 --> 00:32:58,680
Speaker 9: and just get some small little tutorials, right, just get

774
00:32:58,720 --> 00:33:00,760
Speaker 9: the verbiage down so you feel just a little bit

775
00:33:00,760 --> 00:33:03,560
Speaker 9: more comfortable when you go in there speaking the language saying, hey,

776
00:33:03,560 --> 00:33:04,040
Speaker 9: how much.

777
00:33:03,960 --> 00:33:04,880
Speaker 8: Is a bucket of balls?

778
00:33:05,200 --> 00:33:05,400
Speaker 1: You know?

779
00:33:05,440 --> 00:33:06,720
Speaker 8: Where's this? What's that?

780
00:33:06,960 --> 00:33:07,080
Speaker 1: Like?

781
00:33:07,600 --> 00:33:10,360
Speaker 9: You know, what's your you know how much you charge

782
00:33:10,400 --> 00:33:13,360
Speaker 9: for tea time? Like just basic language?

783
00:33:13,520 --> 00:33:17,160
Speaker 2: No more than four, no more than just selling for

784
00:33:17,840 --> 00:33:18,760
Speaker 2: no more than four?

785
00:33:19,200 --> 00:33:21,880
Speaker 3: Yeah, yeah, sure, that's how can they find How can

786
00:33:21,920 --> 00:33:23,480
Speaker 3: they go to the site if they want more information?

787
00:33:23,560 --> 00:33:26,000
Speaker 1: Yeah, here finals on eastside golf dot com.

788
00:33:26,040 --> 00:33:29,080
Speaker 5: We actually have a TikTok at east Side Golf and

789
00:33:29,560 --> 00:33:31,640
Speaker 5: our Instagram is at east Side Golf.

790
00:33:31,840 --> 00:33:34,000
Speaker 8: Yeah, go download our app as well. We got a

791
00:33:34,000 --> 00:33:34,720
Speaker 8: really dope app.

792
00:33:34,880 --> 00:33:37,960
Speaker 9: We have a lot of exclusives product on their merch shoes,

793
00:33:38,120 --> 00:33:39,400
Speaker 9: everything at east Side Golf.

794
00:33:39,560 --> 00:33:42,040
Speaker 4: Man, respect to y'all brothers and everything that y'all have built,

795
00:33:42,080 --> 00:33:43,280
Speaker 4: everything that y'all are building.

796
00:33:43,320 --> 00:33:45,200
Speaker 2: This is very very inspiring.

797
00:33:45,240 --> 00:33:47,080
Speaker 1: Man. Now we got to get y'all out on the

798
00:33:47,080 --> 00:33:49,600
Speaker 1: golf course. That's the next time. That's the next thing.

799
00:33:50,520 --> 00:33:53,240
Speaker 8: She was, she was and Baltimore holding it down.

800
00:33:54,840 --> 00:33:56,320
Speaker 2: I feel like God is calling me to learn.

801
00:33:56,360 --> 00:33:58,640
Speaker 4: I tried it one time, but man, I swung at

802
00:33:58,640 --> 00:34:00,480
Speaker 4: that ball like thirty times and and hit it and

803
00:34:00,520 --> 00:34:04,959
Speaker 4: just like I'm just gonna ride around with you all.

804
00:34:05,000 --> 00:34:06,600
Speaker 1: We got a professional coach right here.

805
00:34:06,800 --> 00:34:09,879
Speaker 9: I got you want to get you all out there.

806
00:34:09,920 --> 00:34:12,000
Speaker 9: But yeah, it's a great like family atmosphere too.

807
00:34:12,120 --> 00:34:14,080
Speaker 3: Like that's like my son plays. My son I played

808
00:34:14,120 --> 00:34:17,120
Speaker 3: in college and I stopped since college. Okay, but it

809
00:34:17,200 --> 00:34:18,400
Speaker 3: was one of those things. We go out there, we

810
00:34:18,480 --> 00:34:20,239
Speaker 3: drink and we have fun to our ship and then

811
00:34:20,360 --> 00:34:21,360
Speaker 3: come back to go to class.

812
00:34:21,360 --> 00:34:22,480
Speaker 1: But handed, but my.

813
00:34:22,440 --> 00:34:23,840
Speaker 3: Son actually plays, and I was like, I got to

814
00:34:23,840 --> 00:34:24,360
Speaker 3: get back out there.

815
00:34:24,400 --> 00:34:24,920
Speaker 1: But just having a.

816
00:34:24,960 --> 00:34:28,080
Speaker 9: Time understand the time is definitely a thing, but it's

817
00:34:28,120 --> 00:34:28,879
Speaker 9: just so worth it.

818
00:34:29,239 --> 00:34:33,360
Speaker 2: We go to top golf, top golf.

819
00:34:34,239 --> 00:34:37,120
Speaker 3: That's top top, top golf, top golf.

820
00:34:37,920 --> 00:34:40,319
Speaker 2: Yeah, success to you.

821
00:34:41,680 --> 00:34:50,800
Speaker 1: Good morning, mm hmm. Wake that ass up in the morning.

822
00:34:51,080 --> 00:34:51,920
Speaker 1: Breakfast Club