WEBVTT - DeSantis' Fashwave Adventure, Part 2

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<v Speaker 1>Yeah, I hope you guys have a wonderful Christmas as well.

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<v Speaker 2>Let's go Brandon, Let's go.

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<v Speaker 1>I agree, let's let's talk about Let's go Brandon. I

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<v Speaker 1>maintained the only good thing Biden has done so far.

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<v Speaker 2>It's pretty funny. It's very funny.

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<v Speaker 3>So this is like also the sort of attitude that

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<v Speaker 3>is actually necessary to like win the culture war side

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<v Speaker 3>of these things. It's not like defending yourself, and it's

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<v Speaker 3>not when they do something like put out this meme

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<v Speaker 3>like being like, oh my god, this is so dangerous

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<v Speaker 3>and like some responsible no funk with him right back,

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<v Speaker 3>you know, like boh, put some glowing eyes on Joe

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<v Speaker 3>Biden and make it looks like he plans to shoot somebody.

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<v Speaker 3>You know.

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<v Speaker 2>It's funny.

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<v Speaker 1>So let's talk about the rise of dark Brandon.

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<v Speaker 3>And also the other thing that they're kind of deterning

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<v Speaker 3>and reposting with here is like taking the uh what

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<v Speaker 3>is it, taking the fucking Brandon memes and let's go

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<v Speaker 3>Brandon meme, Let's go Brandon and going being like all right, yeah,

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<v Speaker 3>fuck it, call him Brandon, like doesn't hurt us, Like yeah,

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<v Speaker 3>we'll be branded.

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<v Speaker 2>But Biden did that himself, when someone asked him about it,

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<v Speaker 2>he didn't know what it meant, and he was like, yeah,

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<v Speaker 2>let's go Brandon.

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<v Speaker 1>I actually I actually already had that clip inserted of

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<v Speaker 1>above this conversation jameson good job, good job, We're on

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<v Speaker 1>the same page.

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<v Speaker 2>Yeah, which is just being given the content.

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<v Speaker 1>So Dark Brandon combines two different pro Trump memes while

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<v Speaker 1>trying to subvert them, both pretty successfully. I would say,

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<v Speaker 1>I'm I'm assuming everyone listening to this is is familiar

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<v Speaker 1>with the fuck Joe Biden, Let's go Brandon kind of evolution,

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<v Speaker 1>So I'm just gonna skip right past that because the

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<v Speaker 1>other half of Dark Brandon, I think is a little

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<v Speaker 1>bit more interesting. So Dark Brandon began with chronically online

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<v Speaker 1>life theftists doing a satirical riff on Dark Mega, replacing

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<v Speaker 1>the figure of Trump with an alter ego of Biden

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<v Speaker 1>and having and having this like mirror universe president appear

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<v Speaker 1>as some kind of like neoliberal socialist demagogue, because when

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<v Speaker 1>you replace the fascist figure with some largely ineffectual liberal

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<v Speaker 1>given like militaristic and socialist or anti fascist catchphrases, but

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<v Speaker 1>like otherwise leave the rest of the authoritarian ascetic stylings

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<v Speaker 1>of fascism. The result is pretty funny because it's Joe Biden. Yeah,

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<v Speaker 1>so again, I think I've read a lot of stuff

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<v Speaker 1>on this, and there's like a two two to like

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<v Speaker 1>academic reports on on Dark Brandon.

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<v Speaker 3>Uh.

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<v Speaker 1>Some people believe that Dark Brandon started as like a

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<v Speaker 1>right wing meme. They are they are mistaken. They are

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<v Speaker 1>misreading irony poisoned leftists as being like like alt right

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<v Speaker 1>memesters common common miss tank.

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<v Speaker 3>But also yeah, because you wouldn't want to be stuck

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<v Speaker 3>in a car with any of them, right.

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<v Speaker 1>But Dark Brandon evolved into satirically imagining what if Joe

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<v Speaker 1>Biden was actually the militant communist dictator many on the

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<v Speaker 1>right made him out to be. With all of the

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<v Speaker 1>authoritarian impulses of Dark Mega turned on its head and

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<v Speaker 1>ironically targeted against Trumpian conservatives, Dark Brandon can be seen

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<v Speaker 1>hunting down at Trump voters for execution, or sitting on

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<v Speaker 1>a throne of air fifteen's with yellow laser eyes. I'm

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<v Speaker 1>gonna play I'm gonna play one video for us to

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<v Speaker 1>watch here.

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<v Speaker 3>President, There's no way.

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<v Speaker 1>Out Joe Biden's America.

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<v Speaker 3>He's putting on a skullman.

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<v Speaker 1>No more malarkey tie me to a missile and fire

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<v Speaker 1>me into the suburbs.

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<v Speaker 2>I'm ready, genuinely quite amazing.

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<v Speaker 1>It's pretty funny. It's pretty funny stuff. I do like

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<v Speaker 1>the way that like Dark Brandon edits work is there's

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<v Speaker 1>there's there's this one smile that Biden does that looks

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<v Speaker 1>very like evil and mischievous that if you edit it,

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<v Speaker 1>if you like, edit in after he says something ridiculous,

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<v Speaker 1>it's pretty funny. So here we have here we have

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<v Speaker 1>a meme about Joe Biden publicly executing Patriot Front members

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<v Speaker 1>after they got arrested in Idaho. And probably my favorite

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<v Speaker 1>Dark branded meme is a picture of Biden with sunglasses

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<v Speaker 1>and a list of names. Has shinzu albe neutralized, gas

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<v Speaker 1>prices neutralized, COVID nineteen neutralized, Antifa fully armed, Roe v

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<v Speaker 1>Wade too coming soon, Global Homo coming soon, Communism coming soon,

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<v Speaker 1>which is pretty funny.

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<v Speaker 3>It's good.

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<v Speaker 1>So one of the reasons that Dark Brandon was able

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<v Speaker 1>to flourish where Dark Mega stagnated is that the Biden

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<v Speaker 1>version is both based on and never lost its sense

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<v Speaker 1>of irony, imagining the feeble, bumbling Biden as some like

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<v Speaker 1>hard lined, ruthlessly effective tyrant is in it is like

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<v Speaker 1>in innately humorous premise from like from the very beginning.

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<v Speaker 1>The ironic nature also made a Dark Brandon all but

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<v Speaker 1>impervious from attack by conservative commentators on the right, because like,

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<v Speaker 1>how can you attack this vibe? Like it's it's so

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<v Speaker 1>ironic and absurd that like there's no way to be like, look,

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<v Speaker 1>how dangerous the dark brighten memel what like come on?

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<v Speaker 2>Guess?

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<v Speaker 1>So Dark Brandon grew in popularity as Biden's Inflation Reduction

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<v Speaker 1>Act also known as the IRA past last summer.

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<v Speaker 2>And memes out of that too, and it.

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<v Speaker 1>Also it also kind of spread Afternows broke that an

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<v Speaker 1>American drone strike killed the then leader of al Qaeda

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<v Speaker 1>on July thirty first, twenty twenty two. So around this

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<v Speaker 1>time period is when Dark Brandon broke containment. So Dark

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<v Speaker 1>Brandon kind of started in March of twenty twenty two,

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<v Speaker 1>and by by early August it has now left the

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<v Speaker 1>irony poisoned leftist like Twitter sphere and has now broken

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<v Speaker 1>out and is freely swimming around the liberal populace. So

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<v Speaker 1>come August, Dark Brandon no longer belonged to leftist ship

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<v Speaker 1>posters liberals started to catch on and make Dark Brandon

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<v Speaker 1>memes of their own, albeit much more cringey boomer versions,

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<v Speaker 1>And although most of these liberals probably didn't really know

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<v Speaker 1>what was quite being satirized, that didn't stop them from

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<v Speaker 1>trying to emulate this cooler, more edgy version of Biden

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<v Speaker 1>with glowing eyes. So here I have a two liberal

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<v Speaker 1>memes here with with someone reacting to the news that

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<v Speaker 1>there was no civilian casualties in the drone strike at

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<v Speaker 1>Kilty al Kainda leader having Biden shooting laser eyes down

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<v Speaker 1>from orbit and then also him eating ice cream in

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<v Speaker 1>front of an explosion, which is horrible, like a not

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<v Speaker 1>very good meme, but the fact that there was bad,

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<v Speaker 1>like very very bad, low quality dark branded memes is

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<v Speaker 1>actually very important for later.

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<v Speaker 3>Yes, yeah, yes, no, it's good that this happened.

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<v Speaker 4>Yes, the Internet has taken notice. And now there's a

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<v Speaker 4>new meme out there known as Dark Brandon, which shows

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<v Speaker 4>a badass Biden with super villain laser beme my malls.

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<v Speaker 1>The liberalization of Dark Brandon was met with sadness from

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<v Speaker 1>the original memesters that pioneered the overtly ironic dictatory Old Brandon,

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<v Speaker 1>who commanded battalions of Antifa. The The ongoing liberal co

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<v Speaker 1>option of dark Brandon was thought to signal the death

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<v Speaker 1>of the meme, although a completely unintended positive side effect

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<v Speaker 1>of this recuperation seems to be taking hold. We'll have

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<v Speaker 1>we'll have more on that later. I have I have

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<v Speaker 1>a four other pretty bad dark Brandon memes.

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<v Speaker 2>Here go on with corn ROAs is fully fully me.

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<v Speaker 1>It's not good. There's there's two of these are like

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<v Speaker 1>photoshop movie posters with Biden's face extremely poorly photoshopps on Tomeo's.

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<v Speaker 2>Ship, photoshops again this is ms pat Yeah.

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<v Speaker 1>And then a poster for the Dark Brandon Rises with

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<v Speaker 1>the tagline that the Malarchy will end. Not not very

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<v Speaker 1>good memes. So it wasn't just overly online democrats on

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<v Speaker 1>social media who were spreading these dark branded memes. Soon enough,

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<v Speaker 1>White House staff joined in to celebrate the passing of

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<v Speaker 1>the kind of Neutered Inflation Reduction Act. On August seventh,

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<v Speaker 1>the White House Digital director shared a high contrast photo

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<v Speaker 1>of Biden grinning with red laser eyes pointed towards the

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<v Speaker 1>camera that quickly went viral. Senator Chris Murphy of Connecticut

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<v Speaker 1>posted a dark branded meme, which was a drawing with

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<v Speaker 1>yellow glowing eyes. Later that same day, and the Senate

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<v Speaker 1>Environment and Public Works Committee posted the same picture as well,

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<v Speaker 1>and the Deputy White House Press Secretary Andrew Bates posted

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<v Speaker 1>a whole ass Dark Branded meme, writing dark Brandon is

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<v Speaker 1>crushing it with a horribly cringing photo abided with red

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<v Speaker 1>laser eyes and white text that reads, your malarkey has

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<v Speaker 1>been going on for long enough, kiddo, Like, oh my god,

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<v Speaker 1>oh my god.

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<v Speaker 3>Now you know what, Garrison, we were just celebrating this,

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<v Speaker 3>but I think I am now a fascist. It's done.

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<v Speaker 1>It of the White House Staff Secretary joined in by

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<v Speaker 1>responding to a tweet saying lasers shooting out of Joe

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<v Speaker 1>Biden's eyes is an official statement of administration policy by

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<v Speaker 1>saying that is indeed an official physician what anyway.

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<v Speaker 3>So god damn it.

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<v Speaker 1>Many people, myself included, suspected that Dark Branded would suffer

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<v Speaker 1>through kind of a regular meme cycle and die off

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<v Speaker 1>pretty soon once it hit this like peak popularity, But

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<v Speaker 1>somehow Brandon showed a surprising amount of resiliency, partially due

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<v Speaker 1>to liberals being a few months behind and they're being

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<v Speaker 1>really nothing else for liberals to meme about, because this

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<v Speaker 1>was like one of the this time in Biden's presidency

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<v Speaker 1>was the first time the Democrats actually felt like they

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<v Speaker 1>had something to celebrate, and having this kind of overly

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<v Speaker 1>outrageous kind of joking meme was like the first bit

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<v Speaker 1>of like agit prop that liberals have like done since

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<v Speaker 1>Trump went out of office. And it's also like the

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<v Speaker 1>first effect of etchiprop they've ever done period. Now, Dark

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<v Speaker 1>Brandon showed one other surprising trait very soon, the ability

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<v Speaker 1>to influence actual Joe Biden. On September first, Biden gave

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<v Speaker 1>a prime time bombastic speech addressed to the nation and

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<v Speaker 1>spoke about the threats to American democracy from extremist mega forces.

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<v Speaker 1>Joe Biden stood outside of Independence Haul in Philadelphia, lit

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<v Speaker 1>with high contrast red lights and uniformed marines on either side.

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<v Speaker 1>Far right politicians and influencers reacted with shakun horror, calling

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<v Speaker 1>the speech demagogic, outrageous, and divisive, while liberals and even

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<v Speaker 1>some leftists praised the speech for accurately addressing the threat

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<v Speaker 1>posed by far right actors in this country. But both

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<v Speaker 1>of those on the right end left definitely noticed the

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<v Speaker 1>Frank brandonness of the entire thing, especially with this being

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<v Speaker 1>less than a month after the White House's own Brandon post.

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<v Speaker 1>The red lights, the background marines, and the impassioned and

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<v Speaker 1>oddly well delivered appeal to fight for the soul of

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<v Speaker 1>the country from the Trumpian mega extremist political faction set

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<v Speaker 1>on dismantling democracy played very well. Uh, the whole the

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<v Speaker 1>whole thing felt very dark brandon Esque. And the takeaway

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<v Speaker 1>many people had is that they had somehow memed Dark

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<v Speaker 1>Branded into existence. Do you know who else you don't

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<v Speaker 1>want to fuck with? It's the products and services that

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<v Speaker 1>support this vital, academic level research into Dark Brand and

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<v Speaker 1>truly truly unparalleled work on the part of myself. You're welcome,

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<v Speaker 1>Here's here's fucking ads. All right, we are back. Let's

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<v Speaker 1>talk even more about Dark Brandon. I cannot believe I

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<v Speaker 1>wrote three thousand, over three thousand words on this, all right. So,

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<v Speaker 1>like many natural predators, Dark Brandon went through a period

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<v Speaker 1>of hibernation, laying dormant through most of the winter, that is,

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<v Speaker 1>until a huge resurgence in April of this year. This

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<v Speaker 1>past April, Biden launched his new twenty twenty four re

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<v Speaker 1>election campaign website, which not only featured a Dark Brandon

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<v Speaker 1>error four h four page reading your lost Jack, Let's

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<v Speaker 1>get you back on the rails, which is kind of

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<v Speaker 1>funny but not really funny because it's doing the whole

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<v Speaker 1>like Biden and track reference, And it's kind of funny

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<v Speaker 1>because it's like a four oh four page, So it's

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<v Speaker 1>like it's Dark Brandon telling you to get back to

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<v Speaker 1>the regular website because you're now on like the part

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<v Speaker 1>of the website that doesn't exist, because like Dark Brandon

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<v Speaker 1>doesn't exist. It's not I'm overthinking this. I'm doing way

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<v Speaker 1>too high concept. It's like Beaudryard analysis of this. This

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<v Speaker 1>this joke is not that good. But beyond the Dark

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<v Speaker 1>Brandon error four h four page, there is also official

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<v Speaker 1>Dark Brandon merchandise. Biden's Dark line features dark blue monochrome

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<v Speaker 1>images of Biden or Brandon staring forward with red laser

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<v Speaker 1>eyes and a mischievous grin. The design comes on baseball hats,

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<v Speaker 1>t shirts, mugs, stickers, and tote bags. Product descriptions are

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<v Speaker 1>as follows best worn while vanquishing malarkey. Protect yourself from

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<v Speaker 1>malarkey and the sun with this dark cap. Dark Brandon

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<v Speaker 1>Dark Rose, what dark dark Brandon dark roast tea drinkers welcome,

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<v Speaker 1>And finally, the worst one malarkey is tot's over after

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<v Speaker 1>we re elect President Biden.

0:14:50.680 --> 0:14:54.240
<v Speaker 3>This is the This is like the Internet equivalent or

0:14:54.280 --> 0:14:56.320
<v Speaker 3>the me I don't know what the I feel the

0:14:56.360 --> 0:14:59.000
<v Speaker 3>same way I feel in like old Yeller when you're like,

0:14:59.040 --> 0:15:01.160
<v Speaker 3>well the dog's got ra you got to shoot it,

0:15:01.200 --> 0:15:03.200
<v Speaker 3>Like there's no other ethical way to deal with This

0:15:03.320 --> 0:15:06.080
<v Speaker 3>is like, but it's it hurts.

0:15:07.200 --> 0:15:10.000
<v Speaker 2>It's like when someone's dad turns up to the skate park.

0:15:10.360 --> 0:15:12.160
<v Speaker 2>This is what's happening here.

0:15:12.640 --> 0:15:15.840
<v Speaker 3>Yeah, you've got to shoot him otherwise they'll give everyone rabies, Right,

0:15:15.920 --> 0:15:16.880
<v Speaker 3>that's what you meant, James.

0:15:16.960 --> 0:15:18.880
<v Speaker 2>Yeah, Yeah, it's time for their life to end.

0:15:19.000 --> 0:15:19.280
<v Speaker 5>Yeah.

0:15:19.360 --> 0:15:22.880
<v Speaker 1>This is also like fascinating because like the fact that

0:15:22.880 --> 0:15:27.480
<v Speaker 1>that Biden, Joe Biden made assume direct control laser eye

0:15:27.920 --> 0:15:32.560
<v Speaker 1>dark merch before Trump did is wild. And now Trump

0:15:33.000 --> 0:15:35.760
<v Speaker 1>won't really ever be able to like capitalize on this

0:15:35.840 --> 0:15:37.960
<v Speaker 1>sort of thing because Biden just beat him to the

0:15:38.000 --> 0:15:40.080
<v Speaker 1>punch on this, and and and like in a way

0:15:40.120 --> 0:15:44.800
<v Speaker 1>that's like not actually promoting fascism, which effectively this this

0:15:44.840 --> 0:15:48.480
<v Speaker 1>whole thing effectively neutralized Trump's ability to cash in on

0:15:48.640 --> 0:15:52.240
<v Speaker 1>Dark Mega and the fashwave aesthetic, which is just a

0:15:52.280 --> 0:15:55.560
<v Speaker 1>pretty shocking and like amazing trajectory for fash wave.

0:15:56.240 --> 0:15:57.400
<v Speaker 3>Yeah yeah.

0:15:57.440 --> 0:16:00.880
<v Speaker 1>The latest appearance of Dark The latest appearance of Dark

0:16:00.880 --> 0:16:05.240
<v Speaker 1>Brandon was during the White House Correspondence dinner this past April,

0:16:05.480 --> 0:16:10.120
<v Speaker 1>when Biden handed off the podium to comedian Roy Wood Junior.

0:16:10.800 --> 0:16:13.560
<v Speaker 3>Roy the point of is yours.

0:16:14.520 --> 0:16:17.640
<v Speaker 2>I'm gonna be fine with your jokes, but I'm not

0:16:17.680 --> 0:16:19.200
<v Speaker 2>sure about Dark Brandon.

0:16:23.720 --> 0:16:27.160
<v Speaker 3>The coolest thing the Libs were so happy to have

0:16:27.200 --> 0:16:33.040
<v Speaker 3>a meme.

0:16:30.600 --> 0:16:31.000
<v Speaker 6>A meme.

0:16:31.480 --> 0:16:33.520
<v Speaker 3>They got one, they got one, and they were just

0:16:34.440 --> 0:16:36.560
<v Speaker 3>it's one of those things again, like like a little

0:16:36.640 --> 0:16:38.880
<v Speaker 3>kid having to shoot his dog. I just I couldn't.

0:16:39.160 --> 0:16:40.840
<v Speaker 3>You can't take it away from him. They were just

0:16:40.880 --> 0:16:41.440
<v Speaker 3>so happy.

0:16:42.520 --> 0:16:45.480
<v Speaker 1>I have I do have three. I selected the only

0:16:45.560 --> 0:16:48.480
<v Speaker 1>three Dark branded memes I like here for the very end.

0:16:48.720 --> 0:16:51.240
<v Speaker 1>One is just Biden in a beard and eye patch.

0:16:51.280 --> 0:16:54.880
<v Speaker 1>It says it's over Jack. One has Biden with a

0:16:55.000 --> 0:17:00.200
<v Speaker 1>like a very like horrifyingly edited smile with laser eyes

0:17:00.720 --> 0:17:03.480
<v Speaker 1>saying malarkey detected and it looks.

0:17:03.200 --> 0:17:06.159
<v Speaker 3>Like the monster in a fucking like I don't know

0:17:06.200 --> 0:17:10.320
<v Speaker 3>exactly what from. But like demon teeth, like nightmare teeth,

0:17:10.560 --> 0:17:13.119
<v Speaker 3>the leftists are so much better at making these memes

0:17:13.160 --> 0:17:14.080
<v Speaker 3>than anyone else.

0:17:14.720 --> 0:17:18.359
<v Speaker 1>And my favorite is, this is a satirical rift on

0:17:18.440 --> 0:17:20.800
<v Speaker 1>the This post has been fact checked by real American

0:17:20.840 --> 0:17:24.320
<v Speaker 1>patriots trump Beam instead having an image of Dark branded

0:17:24.359 --> 0:17:27.240
<v Speaker 1>with laser eyes. That's saying this post was fact checked

0:17:27.280 --> 0:17:33.160
<v Speaker 1>by real Dark branded acolytes. So this is like fun

0:17:33.160 --> 0:17:35.639
<v Speaker 1>and good, right, Like this is this is fine, But

0:17:35.840 --> 0:17:39.960
<v Speaker 1>there's actually a surprisingly like positive result from this whole

0:17:40.080 --> 0:17:43.679
<v Speaker 1>Dark Brandon sega, because even as far back as August

0:17:43.720 --> 0:17:46.880
<v Speaker 1>of twenty twenty two, myself, some research colleagues, and other

0:17:46.920 --> 0:17:49.600
<v Speaker 1>journalists that I have like no connection to all started

0:17:49.640 --> 0:17:53.480
<v Speaker 1>to kind of observe the same thing. The liberal recuperation

0:17:53.560 --> 0:17:56.560
<v Speaker 1>of the fast wave style via Dark Brandon seemed to

0:17:56.680 --> 0:18:02.800
<v Speaker 1>seriously damage fast waves legibility in right wing circles. The

0:18:02.960 --> 0:18:06.520
<v Speaker 1>normy use of dark Brandon had already appeared to have

0:18:06.960 --> 0:18:10.000
<v Speaker 1>ceased all of the dark megaposting, because there was this

0:18:10.200 --> 0:18:15.320
<v Speaker 1>influx of like Minion's Facebook Tier branded memes, which offered

0:18:15.760 --> 0:18:19.800
<v Speaker 1>very strong levels of vicarious cringe that provided a social

0:18:19.960 --> 0:18:24.040
<v Speaker 1>disincentive for anyone wanting to post laser Eye dark Mega

0:18:24.040 --> 0:18:26.280
<v Speaker 1>memes due to their fear of being associated, even just

0:18:26.320 --> 0:18:31.280
<v Speaker 1>asthetically associated with the liberal boomer Biden memes, which now

0:18:31.520 --> 0:18:36.080
<v Speaker 1>represented this cringe and dead style. The widespread nature of

0:18:36.240 --> 0:18:40.240
<v Speaker 1>Brandon laser eyes also seemed to seriously dampen the Patrick

0:18:40.320 --> 0:18:44.800
<v Speaker 1>batemanification of characters like Homelander from The Boys, who was

0:18:44.840 --> 0:18:47.720
<v Speaker 1>at the time becoming one of the far right's favorite

0:18:47.840 --> 0:18:52.320
<v Speaker 1>memeable characters. There are few things that these online nazi

0:18:52.320 --> 0:18:56.040
<v Speaker 1>weirdos fear more than their special toys being played with

0:18:56.200 --> 0:19:00.760
<v Speaker 1>by normies, because almost immediately they're like esoteric play loses

0:19:00.800 --> 0:19:04.560
<v Speaker 1>all appeal once the ormies like start using it.

0:19:04.080 --> 0:19:06.439
<v Speaker 3>Like it's a signifier that you're part of the club.

0:19:06.520 --> 0:19:10.120
<v Speaker 3>And if yeah, fucking the DNC is posting these memes,

0:19:10.160 --> 0:19:12.480
<v Speaker 3>you're not part of the club anymore. Nope, Like there's

0:19:12.560 --> 0:19:14.119
<v Speaker 3>no or it's not a club you want to be in.

0:19:14.200 --> 0:19:15.399
<v Speaker 3>I guess yeah.

0:19:15.520 --> 0:19:18.320
<v Speaker 1>So I still maintain that one of the best things

0:19:18.320 --> 0:19:22.040
<v Speaker 1>Biden has done since taking office is utterly destroying fashwave

0:19:22.160 --> 0:19:27.640
<v Speaker 1>by complete accident. I postulated this back in twenty twenty two,

0:19:27.920 --> 0:19:30.800
<v Speaker 1>and it still pretty much holds true now. And it's

0:19:30.800 --> 0:19:33.400
<v Speaker 1>not just my opinion either others have noticed that Brandon's

0:19:33.680 --> 0:19:37.520
<v Speaker 1>disturbance in the far right to mean ecosystem has really

0:19:37.600 --> 0:19:40.720
<v Speaker 1>taken effect. I'm going to quote Ali Brieland in Mother

0:19:40.800 --> 0:19:44.400
<v Speaker 1>Jones quote. The fashwave athetic has already seen its best

0:19:44.520 --> 0:19:47.719
<v Speaker 1>days and wasn't as pervasive on the far right Internet

0:19:47.760 --> 0:19:50.639
<v Speaker 1>as it used to be. But by associating himself with

0:19:50.720 --> 0:19:54.120
<v Speaker 1>a meme style that had partially descended from it, Biden

0:19:54.240 --> 0:19:57.560
<v Speaker 1>and his earnest staff and followers have probably made it

0:19:57.600 --> 0:20:00.760
<v Speaker 1>impossible for neo nazi edge lords to make fash wave

0:20:00.800 --> 0:20:05.040
<v Speaker 1>posts for at least a bit. By enlisting fascist meme offshoots,

0:20:05.040 --> 0:20:09.360
<v Speaker 1>the administration unlocked a code. Earnest Democrats like Biden may

0:20:09.359 --> 0:20:12.399
<v Speaker 1>have a hard time being cool on the Internet, but

0:20:12.520 --> 0:20:16.440
<v Speaker 1>they can kill hip stuff that bad people like that

0:20:16.600 --> 0:20:20.680
<v Speaker 1>is extremely powerful. They made fash wave a bit cringe.

0:20:21.600 --> 0:20:22.840
<v Speaker 1>Do you know what else is a bit cringe?

0:20:22.920 --> 0:20:23.240
<v Speaker 2>Robert?

0:20:24.320 --> 0:20:27.800
<v Speaker 1>That breaks the fact that we have to have advertising

0:20:28.160 --> 0:20:32.320
<v Speaker 1>on my on my fash wave Biden Dark Dark Gear

0:20:32.400 --> 0:20:35.040
<v Speaker 1>Brandon episode Garrison.

0:20:35.240 --> 0:20:38.960
<v Speaker 3>The only the only purpose of studying or learning anything

0:20:39.200 --> 0:20:42.159
<v Speaker 3>is to provide space for advertisements. That's why we do

0:20:42.280 --> 0:20:42.560
<v Speaker 3>it all.

0:20:42.880 --> 0:20:48.080
<v Speaker 1>No more, actually do you know, if you subscribe to

0:20:48.119 --> 0:20:51.639
<v Speaker 1>the new Apple Premium, you can have no more more

0:20:51.680 --> 0:20:54.120
<v Speaker 1>Larki because there won't be any ads. So there you go.

0:20:54.200 --> 0:21:07.080
<v Speaker 3>That's right, all right, we.

0:21:07.040 --> 0:21:09.360
<v Speaker 1>Are back and we are finally finally going to talk

0:21:09.400 --> 0:21:15.399
<v Speaker 1>about Ron DeSantis and and his his kind of fash

0:21:15.480 --> 0:21:20.200
<v Speaker 1>wave misfire. So this happened about a year after Dark

0:21:20.240 --> 0:21:24.240
<v Speaker 1>Brandon had taken control, so there was at least a

0:21:24.320 --> 0:21:26.760
<v Speaker 1>y like a good a good year's worth of buffer

0:21:26.800 --> 0:21:31.320
<v Speaker 1>where fashwave was unacceptable and just not really even attempted

0:21:31.359 --> 0:21:36.119
<v Speaker 1>because of how cringe it is at this point. But

0:21:36.240 --> 0:21:39.640
<v Speaker 1>that did not stop the Dysantas war Room Twitter account

0:21:39.760 --> 0:21:41.880
<v Speaker 1>from trying to do it. And then we will see

0:21:41.920 --> 0:21:45.560
<v Speaker 1>what the right's reaction to this was. So, like I

0:21:45.600 --> 0:21:48.040
<v Speaker 1>said at the beginning of the beginning of this episode,

0:21:48.160 --> 0:21:51.320
<v Speaker 1>on the last day of Pride Month, DeSantis's campaign shared

0:21:51.359 --> 0:21:55.040
<v Speaker 1>a video on their Desanta's war Room account attacking Trump

0:21:55.040 --> 0:21:58.679
<v Speaker 1>for previously held positions seemingly in support of LGBTQ people

0:21:59.520 --> 0:22:03.680
<v Speaker 1>and sayments that he said about, like allowing transgender women

0:22:03.720 --> 0:22:07.080
<v Speaker 1>to compete in his Miss Universe pageants and allowing Caitlyn

0:22:07.160 --> 0:22:10.000
<v Speaker 1>Jenner to use the bathroom of her choice in Trump Tower.

0:22:10.840 --> 0:22:14.040
<v Speaker 1>This video opens with footage of Trump at the twenty

0:22:14.080 --> 0:22:17.719
<v Speaker 1>sixteen RNC saying that he would quote do everything in

0:22:17.760 --> 0:22:22.639
<v Speaker 1>my power to protect our LGBTQ citizens unquote. Now this

0:22:22.720 --> 0:22:24.760
<v Speaker 1>is pretty gross that the video opens this way because

0:22:24.920 --> 0:22:28.520
<v Speaker 1>very importantly this this was just a month after the

0:22:28.600 --> 0:22:32.359
<v Speaker 1>Pulse nightclub attack in DeSantis's home state of Florida, which

0:22:32.440 --> 0:22:36.080
<v Speaker 1>killed forty nine people. That's why Trump was saying this

0:22:36.200 --> 0:22:38.639
<v Speaker 1>is because there was just a massive massacre in the

0:22:38.640 --> 0:22:42.399
<v Speaker 1>state of Florida. And the fact that Dysantis is opening

0:22:42.520 --> 0:22:46.919
<v Speaker 1>up this Trump like homophobic attack ad by including this

0:22:47.000 --> 0:22:51.760
<v Speaker 1>little bit is pretty is pretty gross. So this video

0:22:51.840 --> 0:22:55.280
<v Speaker 1>then kind of transitions fifteen seconds in, accompanied by a

0:22:55.720 --> 0:22:59.199
<v Speaker 1>dark synthetic beat to a black and white image of

0:22:59.280 --> 0:23:03.119
<v Speaker 1>Dysantis standing in front of an American flag with red

0:23:03.240 --> 0:23:08.080
<v Speaker 1>glowing eyes shooting out little laser lightning things, before a

0:23:08.119 --> 0:23:12.800
<v Speaker 1>wave of pulsating images of Spartans and the Muscular Chad

0:23:13.200 --> 0:23:15.879
<v Speaker 1>and clips of American Psycho, the Wolf of Wall Street,

0:23:16.080 --> 0:23:19.480
<v Speaker 1>and Peaky Blinders. Overlaid on top of these flashing images

0:23:19.520 --> 0:23:24.440
<v Speaker 1>are headlines and short clips about DeSantis's extreme anti LGBTQ

0:23:24.600 --> 0:23:28.199
<v Speaker 1>policies that he enacted in Florida. I cannot think of

0:23:28.240 --> 0:23:29.560
<v Speaker 1>anything more plorified.

0:23:29.720 --> 0:23:31.960
<v Speaker 4>It really has shut down.

0:23:32.960 --> 0:23:37.040
<v Speaker 3>FRAG just produced some of the harshest, most draconian laws

0:23:37.480 --> 0:23:39.760
<v Speaker 3>that literally threaten trans existence.

0:23:40.080 --> 0:23:45.440
<v Speaker 1>Congratulations, Ron Sander's mission a complic You win, all right.

0:23:46.119 --> 0:23:48.920
<v Speaker 3>So first off, Garrison, it had been so long since

0:23:48.960 --> 0:23:50.840
<v Speaker 3>I looked at a bit shoot video so.

0:23:52.280 --> 0:23:52.680
<v Speaker 2>Weeks.

0:23:53.040 --> 0:23:54.280
<v Speaker 3>So first off, fuck you for that.

0:23:56.000 --> 0:23:57.960
<v Speaker 1>I had to watch a lot of bit chut videos

0:23:58.000 --> 0:23:58.800
<v Speaker 1>for this episode.

0:23:58.880 --> 0:24:04.639
<v Speaker 3>I yeah, I know. Yeah, So that's I mean, absolutely

0:24:04.680 --> 0:24:07.880
<v Speaker 3>impenetrable for like anyone who is not out of their mind.

0:24:08.720 --> 0:24:09.399
<v Speaker 2>Yeah, like it is.

0:24:09.520 --> 0:24:11.680
<v Speaker 3>It's this Yeah, sorry, James.

0:24:11.359 --> 0:24:13.640
<v Speaker 2>It feels like his fourteen year old nephew who goes

0:24:13.680 --> 0:24:17.040
<v Speaker 2>by like groyper Chad fourteen eighty eight unfortune.

0:24:17.160 --> 0:24:19.760
<v Speaker 3>I'll describe what's happening as, like, you know, first you get,

0:24:19.760 --> 0:24:21.960
<v Speaker 3>obviously the beginning, which I think is clear just from

0:24:21.960 --> 0:24:24.520
<v Speaker 3>the audio, these clips of like Trump saying stuff that's

0:24:24.640 --> 0:24:27.560
<v Speaker 3>not it's pro gay, you know, from back in twenty sixteen,

0:24:28.440 --> 0:24:31.840
<v Speaker 3>and then it switches to like footage of like news

0:24:31.960 --> 0:24:35.920
<v Speaker 3>articles about DeSantis, you know, doing horrible things to queer

0:24:35.920 --> 0:24:40.520
<v Speaker 3>people in Florida, and like clips of pete leftists reacting

0:24:40.560 --> 0:24:43.080
<v Speaker 3>to how bad it is and like clips of Ron

0:24:43.119 --> 0:24:46.159
<v Speaker 3>de Santis like walking around or you know art of

0:24:46.280 --> 0:24:50.040
<v Speaker 3>him photoshopped with like sunglasses or super.

0:24:49.840 --> 0:24:52.320
<v Speaker 1>Muscular American Psycho stuff.

0:24:52.440 --> 0:24:56.000
<v Speaker 3>Yeah, clips of American Psycho, clips from like like I

0:24:56.000 --> 0:25:00.200
<v Speaker 3>think it was actually from the movie Troy, Yes it is, yeah,

0:25:00.240 --> 0:25:04.080
<v Speaker 3>just to like make him look yeah it's yes, it's

0:25:04.160 --> 0:25:06.000
<v Speaker 3>just sad. It's just sad.

0:25:06.560 --> 0:25:11.040
<v Speaker 1>For example, So what one little snippet of is is

0:25:11.160 --> 0:25:13.479
<v Speaker 1>uh one of these little one of these little like

0:25:14.240 --> 0:25:18.960
<v Speaker 1>headlines is intercut between a Chad meme and a clip

0:25:18.960 --> 0:25:22.920
<v Speaker 1>from American Psycho, and it shows dysantas in wearing sunglasses

0:25:23.359 --> 0:25:27.240
<v Speaker 1>walking around with the headline Dysantis signs the most extreme

0:25:27.359 --> 0:25:30.359
<v Speaker 1>slate of anti trans laws and modern history with this

0:25:30.440 --> 0:25:33.760
<v Speaker 1>like pulsating music. So yeah, the whole, the whole second

0:25:33.800 --> 0:25:36.960
<v Speaker 1>half of the video is just like that. The video

0:25:37.080 --> 0:25:40.360
<v Speaker 1>seems to receive an almost universally negative reaction.

0:25:41.160 --> 0:25:43.399
<v Speaker 2>Yeah, it's so bad.

0:25:44.000 --> 0:25:50.800
<v Speaker 3>It's famously dog shit like just instant failure, upsetting both

0:25:50.840 --> 0:25:55.639
<v Speaker 3>Trump supporters and gay Republicans and confusing those who are

0:25:55.640 --> 0:25:57.320
<v Speaker 3>actually sympathetic to Dysantis.

0:25:57.840 --> 0:26:02.719
<v Speaker 1>Uh, because due to the bizarre imagery in the video.

0:26:03.600 --> 0:26:06.119
<v Speaker 1>I'm going to read some of the comments under the

0:26:06.240 --> 0:26:12.120
<v Speaker 1>Dessantas war room post. Nick Adams Alpha male replied, why

0:26:12.280 --> 0:26:16.280
<v Speaker 1>is the Deus campaign sharing a video comparing him to

0:26:16.320 --> 0:26:19.200
<v Speaker 1>Patrick Bateman? Isn't Bateman a serial killer?

0:26:23.160 --> 0:26:25.760
<v Speaker 2>I think I'm sure that the whole Nick Adams thing

0:26:25.800 --> 0:26:27.199
<v Speaker 2>is an extended bit, like it.

0:26:28.600 --> 0:26:30.840
<v Speaker 3>Is literally impossible to tell Jesse.

0:26:30.800 --> 0:26:34.480
<v Speaker 2>Well, yeah, masculinity is an extended Matthew Weaver says it

0:26:34.600 --> 0:26:37.879
<v Speaker 2>is disgusting that this ad is linked, apparently to the

0:26:37.960 --> 0:26:38.920
<v Speaker 2>Dasanta's campaign.

0:26:39.200 --> 0:26:41.640
<v Speaker 1>It makes me question my support for DeSantis.

0:26:45.480 --> 0:26:46.399
<v Speaker 2>You love to see it.

0:26:47.720 --> 0:26:51.840
<v Speaker 1>A George Santos staffer said, quote, this ad makes the

0:26:51.960 --> 0:26:53.240
<v Speaker 1>meatball look a gay.

0:26:55.000 --> 0:26:55.400
<v Speaker 5>Wow.

0:26:56.160 --> 0:26:58.720
<v Speaker 3>Now, I don't wanna sy I.

0:26:58.680 --> 0:26:59.920
<v Speaker 2>Think it's I think it's funny.

0:27:00.200 --> 0:27:01.359
<v Speaker 1>I think that's pretty funny.

0:27:01.800 --> 0:27:04.720
<v Speaker 3>But if you if you ever type out the sentence,

0:27:05.040 --> 0:27:09.320
<v Speaker 3>this ad makes the meatball look gay. You can't. You

0:27:09.400 --> 0:27:12.960
<v Speaker 3>can't be in America anymore. You have to go somewhere else,

0:27:13.080 --> 0:27:15.879
<v Speaker 3>Like that's banishment, right, like they used to do in

0:27:15.920 --> 0:27:20.200
<v Speaker 3>the old times, Like here's a backpack, off, you go off,

0:27:20.280 --> 0:27:22.480
<v Speaker 3>you go can't. You're not allowed here anymore.

0:27:23.240 --> 0:27:29.959
<v Speaker 1>Lisa Loves Liberty replied what An American First commentator with

0:27:30.040 --> 0:27:33.520
<v Speaker 1>over one hundred and fifty thousand followers, asked, what's the

0:27:33.560 --> 0:27:36.080
<v Speaker 1>message that the Dessentists team wants people to take away

0:27:36.119 --> 0:27:41.000
<v Speaker 1>from this ad that associates Ron with flawed criminal individuals?

0:27:41.560 --> 0:27:44.520
<v Speaker 1>Is it that rad is a bootlegging, psycho killer who

0:27:44.520 --> 0:27:49.320
<v Speaker 1>commits financial crimes and has an achilles heel? Because that's

0:27:49.359 --> 0:27:50.000
<v Speaker 1>what it's saying.

0:27:51.800 --> 0:27:52.959
<v Speaker 3>God, that's so funny.

0:27:53.760 --> 0:27:57.639
<v Speaker 1>And finally, far right activist, former congressional staffer and aspiring

0:27:57.760 --> 0:28:02.480
<v Speaker 1>conspiracy theory documentary film producer Annual Bostik said, quote, this

0:28:02.560 --> 0:28:05.360
<v Speaker 1>is the gayest ad in the history of political advertising.

0:28:06.240 --> 0:28:11.440
<v Speaker 1>So that was that was roughly the response is to

0:28:11.520 --> 0:28:15.720
<v Speaker 1>to to dessand it's posting this ad.

0:28:17.720 --> 0:28:21.200
<v Speaker 3>All of this is extremely fun. I'm having a good

0:28:21.200 --> 0:28:22.280
<v Speaker 3>time like this.

0:28:24.640 --> 0:28:24.720
<v Speaker 5>Uh.

0:28:25.200 --> 0:28:28.119
<v Speaker 1>The The only the only figure that I that I

0:28:28.200 --> 0:28:32.560
<v Speaker 1>found who was in support of this ad like like,

0:28:32.600 --> 0:28:36.440
<v Speaker 1>the only like slightly even slightly noble person who seems

0:28:36.480 --> 0:28:38.040
<v Speaker 1>to enjoy this ad or thought it was a good

0:28:38.120 --> 0:28:43.040
<v Speaker 1>choice was Ian Miles chungk. Everyone else on the right

0:28:43.520 --> 0:28:44.840
<v Speaker 1>was a horrible decisie.

0:28:44.960 --> 0:28:47.600
<v Speaker 3>Again, if if you're not as if you're not a

0:28:47.680 --> 0:28:50.160
<v Speaker 3>terminally online leftist like us if you're one of like

0:28:50.200 --> 0:28:53.640
<v Speaker 3>the nice sweet liberals who who liked the Joe Brandon memes,

0:28:54.200 --> 0:28:57.040
<v Speaker 3>the Dark brand and memes. Ian Miles Chong is a

0:28:57.440 --> 0:29:04.160
<v Speaker 3>Malaysian senior citizen, a fire right youth influencer through a

0:29:04.360 --> 0:29:09.480
<v Speaker 3>series of decisions that you don't need this to be explained,

0:29:09.520 --> 0:29:11.920
<v Speaker 3>but he's one of the people that Elon Musk cares

0:29:11.960 --> 0:29:13.320
<v Speaker 3>about the most in this world.

0:29:13.600 --> 0:29:17.040
<v Speaker 2>You can google a picture of Ian Maleschung and understand

0:29:17.080 --> 0:29:19.040
<v Speaker 2>everything you need to from that picture.

0:29:19.080 --> 0:29:20.720
<v Speaker 3>I think so.

0:29:21.560 --> 0:29:24.880
<v Speaker 1>Fox News called the Dissentist campaign's use of the ad

0:29:25.320 --> 0:29:33.080
<v Speaker 1>mystifying and an unforced error. Now I'm also gonna doe

0:29:33.160 --> 0:29:36.240
<v Speaker 1>that's so good. I'm I'm also gonna play a short

0:29:36.240 --> 0:29:40.320
<v Speaker 1>clip from Miami, Florida's local CBS affiliate.

0:29:40.960 --> 0:29:43.440
<v Speaker 5>By the way, the video that you're just about to

0:29:43.480 --> 0:29:47.480
<v Speaker 5>see has over twenty four million views. I will do

0:29:47.760 --> 0:29:54.840
<v Speaker 5>everything in my house to pretend our lg GQ citizens.

0:29:55.440 --> 0:29:58.920
<v Speaker 5>The video then suddenly veers in a different direction, accompanied

0:29:58.920 --> 0:30:03.200
<v Speaker 5>by dark images, loud music, mixed images of governor with

0:30:03.320 --> 0:30:07.880
<v Speaker 5>shirtless muscular men, including actor Brad Pitt. A prominent group

0:30:07.920 --> 0:30:13.360
<v Speaker 5>that represents LGBTQ conservatives also, when on Twitter criticizing the video,

0:30:13.440 --> 0:30:17.200
<v Speaker 5>saying Florida governor can't tell the difference between common sense

0:30:17.280 --> 0:30:21.960
<v Speaker 5>gaze and the radical left Gaze labeled the scientist positions

0:30:22.240 --> 0:30:24.720
<v Speaker 5>as dangerous and politically stupid.

0:30:25.360 --> 0:30:28.160
<v Speaker 1>So I think that clip's also just a good reminder

0:30:28.280 --> 0:30:32.360
<v Speaker 1>of the level of specialized political analysis that you're getting

0:30:32.560 --> 0:30:35.240
<v Speaker 1>by listening to this show versus what you get on

0:30:35.320 --> 0:30:39.880
<v Speaker 1>local news. Yeah, because this local news can never explain

0:30:40.000 --> 0:30:42.640
<v Speaker 1>this nones No.

0:30:42.880 --> 0:30:45.200
<v Speaker 3>If you if you were to hand this over to

0:30:45.280 --> 0:30:48.800
<v Speaker 3>a team at MSNBC, they would die, they would be.

0:30:49.880 --> 0:30:56.080
<v Speaker 1>That's the next cliff I have. The next clip I

0:30:56.120 --> 0:30:58.840
<v Speaker 1>have is them handing this over to MSNBC.

0:31:03.600 --> 0:31:05.920
<v Speaker 3>This is one of my favorite days at work we've had.

0:31:08.240 --> 0:31:11.719
<v Speaker 1>First of all, the DeSantis campaign sent out a tweet

0:31:11.800 --> 0:31:15.600
<v Speaker 1>later that night saying, quote, opposing the federal recognition of

0:31:15.640 --> 0:31:19.280
<v Speaker 1>Pride Month isn't homophobic. We wouldn't support a month to

0:31:19.320 --> 0:31:25.400
<v Speaker 1>celebrate straight people for sexual orientation. It's unnecessary, divisive and pandering.

0:31:25.640 --> 0:31:30.440
<v Speaker 1>It's very very cool. So here is here is here's

0:31:30.520 --> 0:31:37.600
<v Speaker 1>the cliff of of m s NBC reacting to this ad. Uh,

0:31:37.680 --> 0:31:39.760
<v Speaker 1>it's it's it's it's gonna be. It's gonna be, it's

0:31:39.760 --> 0:31:40.880
<v Speaker 1>gonna be, it's gonna be pretty good.

0:31:41.200 --> 0:31:45.800
<v Speaker 7>Meanwhile, Governor DeSantis is defending a controversial and frankly bizarre

0:31:45.800 --> 0:31:49.240
<v Speaker 7>campaign video that attacks for President Donald Trump's views on

0:31:49.400 --> 0:31:53.480
<v Speaker 7>l g b t Q rights. Donny Deutsch a man,

0:31:53.480 --> 0:31:56.200
<v Speaker 7>extraordinaiy What am I? What am I looking at there?

0:31:56.240 --> 0:31:57.680
<v Speaker 8>And extra stopped?

0:31:57.720 --> 0:32:01.239
<v Speaker 1>Okay for a while, what I'm doing here?

0:32:01.280 --> 0:32:04.800
<v Speaker 8>And the answer is, well, first of all, he's DeSantis

0:32:04.800 --> 0:32:07.240
<v Speaker 8>is flailing and he's trying to continually move to the

0:32:07.320 --> 0:32:10.240
<v Speaker 8>right of Trump. But this lgbt Q thing is just

0:32:11.200 --> 0:32:13.120
<v Speaker 8>do you think this is moving voters?

0:32:13.440 --> 0:32:13.720
<v Speaker 1>Are you?

0:32:14.000 --> 0:32:17.160
<v Speaker 8>And to pay Trump as a patron of this group

0:32:17.720 --> 0:32:20.560
<v Speaker 8>is you know, as an ad guy, There's one thing

0:32:20.640 --> 0:32:23.560
<v Speaker 8>I learned over yours is people aren't stupid. Okay, you

0:32:23.720 --> 0:32:25.760
<v Speaker 8>just and I don't know the voter that's going to

0:32:25.800 --> 0:32:28.280
<v Speaker 8>see that and go, you know what, Trump, I'm going

0:32:29.120 --> 0:32:33.880
<v Speaker 8>You're my guy. And it's just DeSantis is such a dark, dark,

0:32:34.160 --> 0:32:36.080
<v Speaker 8>dark character. I've talked a lot about on the show.

0:32:36.400 --> 0:32:39.040
<v Speaker 8>How at the end of the day, a candidate Trump,

0:32:39.120 --> 0:32:41.760
<v Speaker 8>even though you know, we eviscerate him and there is

0:32:41.800 --> 0:32:44.840
<v Speaker 8>a likability if you're a Trump guy about him, he's entertaining,

0:32:44.920 --> 0:32:47.200
<v Speaker 8>he's a loungeacked, He's this and that. This guy is

0:32:47.280 --> 0:32:50.280
<v Speaker 8>just the dark the Prince darkness. And that is one

0:32:50.320 --> 0:32:55.560
<v Speaker 8>of the darkest, most bizarre, twisted, deviant ads I've ever seen.

0:32:55.720 --> 0:32:59.600
<v Speaker 7>Well, he was defending it yesterday. Bipartisan backlash to the video,

0:32:59.640 --> 0:33:02.800
<v Speaker 7>by the way, many people calling it homophobic. Governor DeSantis

0:33:03.200 --> 0:33:05.960
<v Speaker 7>standing by the ad, calling it fair game.

0:33:08.240 --> 0:33:11.880
<v Speaker 6>I think, you know, identifying Donald Trump as really being

0:33:11.920 --> 0:33:17.000
<v Speaker 6>a pioneer in injecting gender ideology into the mainstream, where

0:33:17.000 --> 0:33:20.440
<v Speaker 6>he was having men compete against women in his beauty pageants,

0:33:20.480 --> 0:33:22.960
<v Speaker 6>I think that's totally fair game because he's now campaigning

0:33:23.280 --> 0:33:26.080
<v Speaker 6>saying the opposite, that he doesn't think that you should

0:33:26.120 --> 0:33:29.360
<v Speaker 6>have men competing in women's things like athletics. And so

0:33:29.400 --> 0:33:32.160
<v Speaker 6>we've been very clear on it that we believe in

0:33:32.240 --> 0:33:35.200
<v Speaker 6>protecting the rights of our girls and the rights of

0:33:35.240 --> 0:33:39.080
<v Speaker 6>women athletes to be able to participate with fairness and

0:33:39.160 --> 0:33:40.040
<v Speaker 6>with integrity.

0:33:41.040 --> 0:33:44.800
<v Speaker 7>In response to those remarks, Trump campaign spokesperson said, quote,

0:33:45.000 --> 0:33:49.520
<v Speaker 7>a desperate dissanctus campaign with a flailing candidate is in

0:33:49.560 --> 0:33:52.880
<v Speaker 7>its last throes of relevancy.

0:33:53.080 --> 0:33:55.960
<v Speaker 3>First off, such bad analysis of that video.

0:33:56.160 --> 0:33:58.440
<v Speaker 2>Yeah, I mean if they're completely out of their debts.

0:33:58.520 --> 0:34:01.160
<v Speaker 3>Yeah, yeah, No, No, the point is not that he

0:34:01.280 --> 0:34:03.880
<v Speaker 3>is so dark and evil. The point is that this

0:34:03.960 --> 0:34:07.760
<v Speaker 3>is incompetent and impenetrable. You could just say that it's okay.

0:34:08.040 --> 0:34:12.239
<v Speaker 2>Yeah, it's my job to understand this ship and I don't. Yeah, so.

0:34:14.320 --> 0:34:17.759
<v Speaker 1>Beyond beyond, beyond dissandis being the prince of darkness, as

0:34:17.800 --> 0:34:20.400
<v Speaker 1>we've only established. Yeah, why try to.

0:34:20.400 --> 0:34:21.520
<v Speaker 3>Make him sound cool.

0:34:22.239 --> 0:34:23.200
<v Speaker 2>This is what he's doing.

0:34:23.280 --> 0:34:26.000
<v Speaker 1>This is the thing, this is the thing they don't understand, right,

0:34:26.480 --> 0:34:28.759
<v Speaker 1>this is why, this is why Dark braindon happened by

0:34:28.800 --> 0:34:32.240
<v Speaker 1>complete accident like it was. It was so effective because

0:34:32.320 --> 0:34:34.760
<v Speaker 1>there was no way for liberals to concoct this themselves.

0:34:34.920 --> 0:34:37.400
<v Speaker 1>They were they were they were only copying the asthetic

0:34:37.400 --> 0:34:42.040
<v Speaker 1>stylings of of of like ironic leftists. So yeah, everyone

0:34:42.080 --> 0:34:44.759
<v Speaker 1>is just baffled by this sad saying, there's absolutely no

0:34:44.800 --> 0:34:47.680
<v Speaker 1>way of understanding what's going on here. There's there's absolutely

0:34:47.680 --> 0:34:50.800
<v Speaker 1>no like larger trends that that like may be at play.

0:34:51.480 --> 0:34:54.400
<v Speaker 1>But obviously we we we've kind of offered some insight

0:34:54.440 --> 0:34:57.359
<v Speaker 1>into what's been going on here, and in the end,

0:34:57.640 --> 0:35:01.480
<v Speaker 1>DeSantis's attempt at fash wave has been rejected by conservative

0:35:01.520 --> 0:35:06.520
<v Speaker 1>America either through it's just sheer like esoteric strangeness, and

0:35:06.680 --> 0:35:10.480
<v Speaker 1>also the kind of the the whittling away at at

0:35:10.560 --> 0:35:13.719
<v Speaker 1>at Fashwave's power that the dark branded meme has been

0:35:13.760 --> 0:35:16.279
<v Speaker 1>doing for so long. There's just nothing first of all

0:35:16.320 --> 0:35:19.960
<v Speaker 1>appealing about this, which makes all that remains just incredibly

0:35:20.040 --> 0:35:25.480
<v Speaker 1>just like just like off putting, so like what we

0:35:25.560 --> 0:35:28.160
<v Speaker 1>have here from disantas like in the actual video, but

0:35:28.200 --> 0:35:31.480
<v Speaker 1>besides the obvious like homophobia, is a sort of like

0:35:31.600 --> 0:35:35.799
<v Speaker 1>meme soup, combining some elements of like fashwave and some

0:35:35.920 --> 0:35:40.879
<v Speaker 1>like dark mega imagery, with other imagery from from right

0:35:40.920 --> 0:35:43.879
<v Speaker 1>wing meme tropes that have also gotten popular the past

0:35:43.920 --> 0:35:47.719
<v Speaker 1>few years, like Patrick Bateman, who's who's kind of more

0:35:47.760 --> 0:35:51.360
<v Speaker 1>popular in like the Schizzo wave subgenre just still heavily

0:35:51.440 --> 0:35:54.480
<v Speaker 1>tied to fash wave, kind of like it glorifies the

0:35:54.560 --> 0:35:57.040
<v Speaker 1>set ex the mental illness to push you towards doing

0:35:57.120 --> 0:35:58.840
<v Speaker 1>like extremist violence.

0:35:59.560 --> 0:36:02.239
<v Speaker 3>Yeah, and then I should say the the aesthetics of

0:36:02.280 --> 0:36:07.480
<v Speaker 3>like how a specific subculture depicts mental illness, yes.

0:36:07.280 --> 0:36:10.560
<v Speaker 1>Yes, yeah, And there's there's a bunch of other like

0:36:10.600 --> 0:36:14.680
<v Speaker 1>pop culture sigma figures. In this video, there's images of

0:36:14.880 --> 0:36:19.040
<v Speaker 1>the real life Chad mistaken in news coverage as a

0:36:19.040 --> 0:36:22.239
<v Speaker 1>generic body builder. But this is actually like a very

0:36:22.239 --> 0:36:26.080
<v Speaker 1>specific online meme that's like not like it's not niche.

0:36:26.640 --> 0:36:29.440
<v Speaker 1>And there's there's also like a very a very specific

0:36:29.520 --> 0:36:35.440
<v Speaker 1>uh dysantist Chad Wojack in this video. So and in

0:36:35.480 --> 0:36:39.000
<v Speaker 1>the end, like this attempt at kind of reviving a

0:36:39.200 --> 0:36:42.719
<v Speaker 1>soft fast wave style or you know, kind of dark

0:36:42.760 --> 0:36:46.560
<v Speaker 1>mega style for an attack ad by the Disanta's campaign

0:36:46.600 --> 0:36:51.160
<v Speaker 1>was basically wholesale rejected by conservative Americans and with with

0:36:51.239 --> 0:36:54.640
<v Speaker 1>no with no other politicians co signing this. The only other,

0:36:54.760 --> 0:36:57.759
<v Speaker 1>i mean notable figure who applauded this was Ean Miles Chung.

0:36:58.320 --> 0:37:01.160
<v Speaker 1>Uh no, no, no one note thought this was a

0:37:01.320 --> 0:37:05.440
<v Speaker 1>good idea. Most dissentis of supporters were off putted. The

0:37:05.480 --> 0:37:08.920
<v Speaker 1>only people who really like liked this were like chronically

0:37:08.960 --> 0:37:12.960
<v Speaker 1>online fascist zoomers who are either not old enough to

0:37:13.040 --> 0:37:15.280
<v Speaker 1>vote or just barely old enough to vote.

0:37:15.719 --> 0:37:19.840
<v Speaker 3>Yeah they are teenage Nick Flintz fans.

0:37:20.239 --> 0:37:22.840
<v Speaker 1>Yeah, like because like they're the only ones who are like,

0:37:22.880 --> 0:37:25.600
<v Speaker 1>well understand what's going on. So it like becomes a

0:37:25.640 --> 0:37:29.759
<v Speaker 1>cohesive message, because if the average viewer isn't turned off

0:37:29.800 --> 0:37:32.560
<v Speaker 1>by like the intense homophobia or the anti Trump angle,

0:37:32.880 --> 0:37:37.279
<v Speaker 1>the alienating editing style and online references and other kind

0:37:37.280 --> 0:37:41.280
<v Speaker 1>of bizarre attributes like the the the music, the flashing images,

0:37:41.600 --> 0:37:45.319
<v Speaker 1>it either left most ordinary viewers confused or just like

0:37:45.400 --> 0:37:50.280
<v Speaker 1>turned off. And so in the end, like I think

0:37:50.520 --> 0:37:53.000
<v Speaker 1>there is there is a recurring trend here and that

0:37:53.560 --> 0:37:58.520
<v Speaker 1>like Dark Mega didn't help the Republicans win the mid terms,

0:37:58.960 --> 0:38:02.320
<v Speaker 1>like that that that was a pretty pretty big defeat

0:38:02.360 --> 0:38:04.839
<v Speaker 1>for them. All of all of the work they were

0:38:04.880 --> 0:38:07.680
<v Speaker 1>doing beforehand to like to like start getting people like

0:38:07.760 --> 0:38:11.720
<v Speaker 1>riled up, get making making like attention grabbing authoritarian memes,

0:38:12.120 --> 0:38:14.080
<v Speaker 1>all of like the critical rice theory stuff. None of

0:38:14.080 --> 0:38:18.400
<v Speaker 1>that panned out in the actual elections. And whatever DeSantis

0:38:18.480 --> 0:38:21.400
<v Speaker 1>is doing sure doesn't seem to be helping him beat Trump.

0:38:22.600 --> 0:38:25.400
<v Speaker 1>The only person who who is who is winning right

0:38:25.440 --> 0:38:28.560
<v Speaker 1>at this is Dark Brandon. Dark Brandon strikes again. He

0:38:28.680 --> 0:38:32.000
<v Speaker 1>is the one that actually has made has made sure

0:38:32.520 --> 0:38:38.280
<v Speaker 1>that Desantius cannot use this playbook. Dark Brandon is sitting

0:38:38.360 --> 0:38:42.320
<v Speaker 1>on a gargoyle over top of whatever city in Florida

0:38:43.000 --> 0:38:47.520
<v Speaker 1>DeSantis lives. Dark Brandon is is our watchful protector. He is,

0:38:47.760 --> 0:38:49.600
<v Speaker 1>he is, he is our silent guardian.

0:38:50.880 --> 0:38:53.880
<v Speaker 3>I'm gonna Garrison was just talking about this image of

0:38:53.960 --> 0:38:58.120
<v Speaker 3>Dark Brandon sitting on a throne above. I'm gonna say, Miami.

0:38:58.320 --> 0:39:01.400
<v Speaker 3>They lifted up their shirt to show their new Dark

0:39:01.480 --> 0:39:04.600
<v Speaker 3>branded chest tattoo, and wow, that must have been what

0:39:04.719 --> 0:39:06.799
<v Speaker 3>was that twelve hours in the chair gear the big,

0:39:06.840 --> 0:39:07.479
<v Speaker 3>it was big.

0:39:07.800 --> 0:39:10.279
<v Speaker 1>It was well, the first day was thirteen hours, at

0:39:10.320 --> 0:39:13.280
<v Speaker 1>the second he was twelve hours. So good wolds thirteen

0:39:13.360 --> 0:39:14.520
<v Speaker 1>twelve at the end.

0:39:14.760 --> 0:39:16.919
<v Speaker 3>Yeah, that's good. That's good, very big.

0:39:17.120 --> 0:39:18.759
<v Speaker 2>Will you run out of battery or the eyes are

0:39:18.760 --> 0:39:20.040
<v Speaker 2>always going to glow? No?

0:39:20.160 --> 0:39:23.279
<v Speaker 1>Actually those are fluorescents, so I have to stand in

0:39:23.320 --> 0:39:26.200
<v Speaker 1>the sun for for like ten minutes to charge them

0:39:26.280 --> 0:39:27.280
<v Speaker 1>up and a last about.

0:39:27.080 --> 0:39:27.760
<v Speaker 3>Like five hours.

0:39:27.920 --> 0:39:31.759
<v Speaker 2>Magic hajike love that. Yeah. I have a conspiracy theory here.

0:39:31.800 --> 0:39:34.879
<v Speaker 2>I believe that Rondi Santi's fourteen year old nephew grew

0:39:35.000 --> 0:39:38.680
<v Speaker 2>Bitchad fourteen eighty eight was extremely online, so online that

0:39:38.800 --> 0:39:42.840
<v Speaker 2>his parents took away his phone and he just lost

0:39:42.880 --> 0:39:46.200
<v Speaker 2>all contact with the internet circa like early twenty twenty two,

0:39:46.719 --> 0:39:49.160
<v Speaker 2>and then run A Santas asked him to make an advert,

0:39:49.160 --> 0:39:50.399
<v Speaker 2>and this is what happened.

0:39:50.600 --> 0:39:51.560
<v Speaker 3>So the ad.

0:39:51.960 --> 0:39:54.600
<v Speaker 1>So I tried tracking down who made this advert. I

0:39:55.040 --> 0:39:58.880
<v Speaker 1>messaged someone who I suspect of making it, who ignored

0:39:58.880 --> 0:40:03.880
<v Speaker 1>my message. To be fair, I I messaged them on

0:40:03.960 --> 0:40:08.480
<v Speaker 1>my Julius of Vola sock puppet on Telegram and they

0:40:08.520 --> 0:40:13.720
<v Speaker 1>still ignore my message. So I I there. The video

0:40:14.040 --> 0:40:17.960
<v Speaker 1>was not created by the Disantis team himself. It was

0:40:18.000 --> 0:40:21.239
<v Speaker 1>it was it was. It was embedded in their war

0:40:21.360 --> 0:40:24.839
<v Speaker 1>room Twitter feed. It was tracked back to this at

0:40:24.920 --> 0:40:28.719
<v Speaker 1>a one time pro Trump account called Proud Elephant, who

0:40:28.800 --> 0:40:35.120
<v Speaker 1>has a corresponding Telegram channel. So this guy Proud Elephant is,

0:40:35.160 --> 0:40:37.680
<v Speaker 1>from what I can tell, the origin point of this video.

0:40:37.719 --> 0:40:39.960
<v Speaker 1>I can't seem to find it in any earlier places.

0:40:40.200 --> 0:40:42.239
<v Speaker 1>I've tried getting into contact with him to figure out

0:40:42.280 --> 0:40:45.480
<v Speaker 1>what his intentions were for like if if he made

0:40:45.480 --> 0:40:47.799
<v Speaker 1>the video or if he found it from somewhere. But

0:40:48.160 --> 0:40:50.440
<v Speaker 1>this is why I said I I I clarified that

0:40:50.960 --> 0:40:55.920
<v Speaker 1>the Disantis team shared this video on their official campaign account.

0:40:56.239 --> 0:40:59.320
<v Speaker 1>They did not make it themselves, which is also pretty

0:40:59.320 --> 0:41:01.520
<v Speaker 1>funny because they didn't spend any money on this thing,

0:41:01.560 --> 0:41:04.480
<v Speaker 1>and it still like was a massive shot in the face.

0:41:04.719 --> 0:41:08.719
<v Speaker 1>Like it's just like huge, huge blowback. They didn't need

0:41:08.760 --> 0:41:11.680
<v Speaker 1>to like embed this video made by like whatever weirdo

0:41:11.880 --> 0:41:15.480
<v Speaker 1>loner who has like final cut pro on his computer,

0:41:15.680 --> 0:41:18.600
<v Speaker 1>Like there's there's really there's really no reason, like they

0:41:18.600 --> 0:41:21.719
<v Speaker 1>have an actual ad team and for some reason they

0:41:21.840 --> 0:41:25.280
<v Speaker 1>did this instead. Now also as a part of this research,

0:41:25.680 --> 0:41:29.800
<v Speaker 1>I joined as many Dysantis Telegram channels as I could.

0:41:29.880 --> 0:41:33.879
<v Speaker 1>I scrolled through months of posting. I scrolled through all

0:41:34.040 --> 0:41:37.720
<v Speaker 1>like all three of the official Dysantis campaign Twitter accounts.

0:41:38.400 --> 0:41:41.600
<v Speaker 1>Nothing else in their propaganda quite compares to this video.

0:41:41.640 --> 0:41:44.960
<v Speaker 1>It is such a weird outlier that makes me really wonder,

0:41:45.040 --> 0:41:49.919
<v Speaker 1>like who who both who who was operating the the

0:41:50.000 --> 0:41:52.799
<v Speaker 1>DeSantis war room to Twitter account that that like hit

0:41:52.880 --> 0:41:56.360
<v Speaker 1>publish on this tweet with this with this video embedded,

0:41:57.360 --> 0:41:59.120
<v Speaker 1>and like what their relation is to the rest of

0:41:59.160 --> 0:42:02.759
<v Speaker 1>like the Dysantis like media strategy, because it's just it's

0:42:02.800 --> 0:42:04.960
<v Speaker 1>just it is. It is utterly, utterly baffling.

0:42:05.480 --> 0:42:08.120
<v Speaker 3>I mean, I think some of it can come back to.

0:42:08.200 --> 0:42:11.400
<v Speaker 3>In twenty sixteen, kind of about a month so, I

0:42:11.400 --> 0:42:15.560
<v Speaker 3>think before the election, the Trump campaign came out with

0:42:15.600 --> 0:42:19.480
<v Speaker 3>this really weird, very four Chan inspired sort of like

0:42:19.600 --> 0:42:23.799
<v Speaker 3>ad video for the campaign that like a lot of

0:42:23.800 --> 0:42:26.360
<v Speaker 3>Democrats you know, made fun of, but it was a

0:42:26.400 --> 0:42:29.040
<v Speaker 3>pretty effective ad. And I you know, I wrote about

0:42:29.040 --> 0:42:30.600
<v Speaker 3>this some at the time, and I talked with the

0:42:30.640 --> 0:42:32.520
<v Speaker 3>guy who'd been doing attack ads and stuff and was like,

0:42:32.520 --> 0:42:34.120
<v Speaker 3>I don't know, I think this is a pretty successful

0:42:34.120 --> 0:42:36.880
<v Speaker 3>ad because it it feels authentic in a way that

0:42:37.000 --> 0:42:41.400
<v Speaker 3>political ads don't. And my guess is that when this

0:42:41.480 --> 0:42:45.759
<v Speaker 3>got presented to them, people at the DeSantis campaign were like, well,

0:42:45.760 --> 0:42:48.600
<v Speaker 3>this could be that for us, right, this could be

0:42:48.719 --> 0:42:51.960
<v Speaker 3>us leaning into something that's it's new, but it's like

0:42:52.120 --> 0:42:55.640
<v Speaker 3>real and it's representative of how kids, young people are

0:42:55.680 --> 0:42:58.400
<v Speaker 3>talking these days, and that will build the kind of

0:42:58.440 --> 0:43:01.840
<v Speaker 3>excitement and the kind of like conversation around our campaign

0:43:01.880 --> 0:43:04.200
<v Speaker 3>that can help take us to the next level. And

0:43:04.200 --> 0:43:06.960
<v Speaker 3>I think the thing that they missed there was that Trump,

0:43:07.400 --> 0:43:10.600
<v Speaker 3>in sort of you know, signposting to that online alt right,

0:43:11.239 --> 0:43:14.840
<v Speaker 3>was adopting and kind of making his own a real

0:43:15.200 --> 0:43:19.560
<v Speaker 3>movement that was representative of some things that were appealing

0:43:19.600 --> 0:43:23.279
<v Speaker 3>to a lot of people. And this is not right,

0:43:23.800 --> 0:43:26.600
<v Speaker 3>Like there's been no ground swell of people who are

0:43:26.640 --> 0:43:30.600
<v Speaker 3>into this, like these weird like the only ground swell

0:43:30.680 --> 0:43:33.120
<v Speaker 3>of a lot of normies getting into fash wave has

0:43:33.160 --> 0:43:40.040
<v Speaker 3>been dark branded, like like normy normy Republicans did not

0:43:40.200 --> 0:43:43.960
<v Speaker 3>adopt like this kind of shit in and mass And

0:43:44.360 --> 0:43:47.000
<v Speaker 3>I think it was a mistake, Like it was a

0:43:47.360 --> 0:43:49.480
<v Speaker 3>it was a it was a mistake to think that

0:43:49.640 --> 0:43:54.120
<v Speaker 3>like I don't know, like random like goop heads were

0:43:54.200 --> 0:43:57.760
<v Speaker 3>going to see their candidate compared to a serial killer

0:43:58.080 --> 0:44:01.839
<v Speaker 3>from a famously off putting and be like this is a.

0:44:01.800 --> 0:44:02.920
<v Speaker 2>Good call for us.

0:44:03.160 --> 0:44:08.799
<v Speaker 1>This is my guy. Yeah, like no, like not not

0:44:08.840 --> 0:44:12.440
<v Speaker 1>everyone is like a seventeen year old suicidal alright, teenager,

0:44:12.800 --> 0:44:16.520
<v Speaker 1>Like that's actually not their prime base if you want

0:44:16.520 --> 0:44:18.560
<v Speaker 1>to win an election, there aren't.

0:44:18.400 --> 0:44:22.040
<v Speaker 3>Many of you kids, Like they don't want teenagers voting.

0:44:21.760 --> 0:44:25.600
<v Speaker 1>At all, which is it's also really weird that DeSantis

0:44:25.640 --> 0:44:28.960
<v Speaker 1>has been given multiple opportunities to to pull back the ad,

0:44:29.040 --> 0:44:30.920
<v Speaker 1>saying it was it was a mistake. It was not,

0:44:31.080 --> 0:44:33.240
<v Speaker 1>it was not officially made by our campaign. It shouldn't

0:44:33.239 --> 0:44:35.879
<v Speaker 1>have been shared. But every time they've been given this opportunity,

0:44:36.080 --> 0:44:37.600
<v Speaker 1>they doubled down on the ad.

0:44:37.800 --> 0:44:40.440
<v Speaker 2>That's his whole thing though, like never admit fault, always

0:44:40.440 --> 0:44:41.080
<v Speaker 2>pushing forward.

0:44:41.320 --> 0:44:43.880
<v Speaker 1>Yeah, I guess that is that is like a staple

0:44:43.920 --> 0:44:45.120
<v Speaker 1>of fascism, but like.

0:44:45.160 --> 0:44:47.600
<v Speaker 2>Yeah, yeah, man, well.

0:44:49.040 --> 0:44:52.560
<v Speaker 3>Anyway, that's good stabbing stuff. I'm well, Garrison, this has

0:44:52.600 --> 0:44:53.320
<v Speaker 3>made my week.

0:44:53.760 --> 0:44:57.560
<v Speaker 1>This has been a fucking time to be alive. This

0:44:57.640 --> 0:44:59.920
<v Speaker 1>has been far too much of my week has been

0:45:00.040 --> 0:45:03.440
<v Speaker 1>putting together these like three thousand, four thousand words.

0:45:04.280 --> 0:45:04.520
<v Speaker 3>Yep.

0:45:06.200 --> 0:45:08.440
<v Speaker 1>Well, I'm glad. I'm glad everyone was able to come

0:45:08.480 --> 0:45:12.760
<v Speaker 1>away from this as as enlightened, as as god.

0:45:13.520 --> 0:45:17.080
<v Speaker 3>Oh yeah, brand, I have entered a state of nosis.

0:45:17.760 --> 0:45:18.960
<v Speaker 3>Thank you, thank you for.

0:45:20.560 --> 0:45:20.600
<v Speaker 1>This.

0:45:20.760 --> 0:45:21.920
<v Speaker 2>I've achieved enlightenment.

0:45:25.280 --> 0:45:27.280
<v Speaker 1>All right, Well, long lived dark brandom.

0:45:32.080 --> 0:45:34.400
<v Speaker 3>It could Happen here as a production of cool Zone Media.

0:45:34.680 --> 0:45:37.320
<v Speaker 1>For more podcasts from cool Zone Media, visit our website

0:45:37.360 --> 0:45:39.560
<v Speaker 1>cool zonemedia dot com, or check us out on the

0:45:39.640 --> 0:45:43.000
<v Speaker 1>iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts.

0:45:43.640 --> 0:45:45.720
<v Speaker 1>You can find sources for It could Happen Here, updated

0:45:45.800 --> 0:45:49.840
<v Speaker 1>monthly at cool zonemedia dot com slash sources. Thanks for listening.