1 00:00:05,480 --> 00:00:07,680 Speaker 1: Yeah, I hope you guys have a wonderful Christmas as well. 2 00:00:09,720 --> 00:00:11,479 Speaker 2: Let's go Brandon, Let's go. 3 00:00:12,119 --> 00:00:16,680 Speaker 1: I agree, let's let's talk about Let's go Brandon. I 4 00:00:17,079 --> 00:00:20,560 Speaker 1: maintained the only good thing Biden has done so far. 5 00:00:22,360 --> 00:00:25,239 Speaker 2: It's pretty funny. It's very funny. 6 00:00:26,320 --> 00:00:30,479 Speaker 3: So this is like also the sort of attitude that 7 00:00:30,680 --> 00:00:34,560 Speaker 3: is actually necessary to like win the culture war side 8 00:00:34,600 --> 00:00:37,720 Speaker 3: of these things. It's not like defending yourself, and it's 9 00:00:37,760 --> 00:00:40,080 Speaker 3: not when they do something like put out this meme 10 00:00:40,720 --> 00:00:43,240 Speaker 3: like being like, oh my god, this is so dangerous 11 00:00:43,240 --> 00:00:46,520 Speaker 3: and like some responsible no funk with him right back, 12 00:00:46,600 --> 00:00:50,760 Speaker 3: you know, like boh, put some glowing eyes on Joe 13 00:00:50,760 --> 00:00:53,519 Speaker 3: Biden and make it looks like he plans to shoot somebody. 14 00:00:53,640 --> 00:00:53,800 Speaker 3: You know. 15 00:00:54,320 --> 00:00:55,520 Speaker 2: It's funny. 16 00:00:55,760 --> 00:00:59,160 Speaker 1: So let's talk about the rise of dark Brandon. 17 00:00:59,640 --> 00:01:03,120 Speaker 3: And also the other thing that they're kind of deterning 18 00:01:03,160 --> 00:01:07,399 Speaker 3: and reposting with here is like taking the uh what 19 00:01:07,560 --> 00:01:12,000 Speaker 3: is it, taking the fucking Brandon memes and let's go 20 00:01:12,000 --> 00:01:15,720 Speaker 3: Brandon meme, Let's go Brandon and going being like all right, yeah, 21 00:01:15,760 --> 00:01:18,640 Speaker 3: fuck it, call him Brandon, like doesn't hurt us, Like yeah, 22 00:01:18,680 --> 00:01:19,440 Speaker 3: we'll be branded. 23 00:01:19,480 --> 00:01:22,840 Speaker 2: But Biden did that himself, when someone asked him about it, 24 00:01:22,840 --> 00:01:24,440 Speaker 2: he didn't know what it meant, and he was like, yeah, 25 00:01:24,520 --> 00:01:25,360 Speaker 2: let's go Brandon. 26 00:01:25,800 --> 00:01:28,360 Speaker 1: I actually I actually already had that clip inserted of 27 00:01:28,640 --> 00:01:31,800 Speaker 1: above this conversation jameson good job, good job, We're on 28 00:01:31,840 --> 00:01:32,400 Speaker 1: the same page. 29 00:01:32,880 --> 00:01:35,120 Speaker 2: Yeah, which is just being given the content. 30 00:01:35,400 --> 00:01:39,959 Speaker 1: So Dark Brandon combines two different pro Trump memes while 31 00:01:40,000 --> 00:01:43,199 Speaker 1: trying to subvert them, both pretty successfully. I would say, 32 00:01:43,840 --> 00:01:47,400 Speaker 1: I'm I'm assuming everyone listening to this is is familiar 33 00:01:47,600 --> 00:01:50,600 Speaker 1: with the fuck Joe Biden, Let's go Brandon kind of evolution, 34 00:01:50,920 --> 00:01:53,440 Speaker 1: So I'm just gonna skip right past that because the 35 00:01:53,480 --> 00:01:55,520 Speaker 1: other half of Dark Brandon, I think is a little 36 00:01:55,560 --> 00:01:59,840 Speaker 1: bit more interesting. So Dark Brandon began with chronically online 37 00:01:59,840 --> 00:02:04,400 Speaker 1: life theftists doing a satirical riff on Dark Mega, replacing 38 00:02:04,440 --> 00:02:07,600 Speaker 1: the figure of Trump with an alter ego of Biden 39 00:02:07,760 --> 00:02:11,200 Speaker 1: and having and having this like mirror universe president appear 40 00:02:11,280 --> 00:02:15,959 Speaker 1: as some kind of like neoliberal socialist demagogue, because when 41 00:02:15,960 --> 00:02:20,520 Speaker 1: you replace the fascist figure with some largely ineffectual liberal 42 00:02:20,639 --> 00:02:25,480 Speaker 1: given like militaristic and socialist or anti fascist catchphrases, but 43 00:02:25,600 --> 00:02:29,639 Speaker 1: like otherwise leave the rest of the authoritarian ascetic stylings 44 00:02:29,639 --> 00:02:37,840 Speaker 1: of fascism. The result is pretty funny because it's Joe Biden. Yeah, 45 00:02:37,880 --> 00:02:41,600 Speaker 1: so again, I think I've read a lot of stuff 46 00:02:41,639 --> 00:02:44,040 Speaker 1: on this, and there's like a two two to like 47 00:02:44,120 --> 00:02:46,080 Speaker 1: academic reports on on Dark Brandon. 48 00:02:46,639 --> 00:02:46,959 Speaker 3: Uh. 49 00:02:47,000 --> 00:02:50,720 Speaker 1: Some people believe that Dark Brandon started as like a 50 00:02:50,840 --> 00:02:53,680 Speaker 1: right wing meme. They are they are mistaken. They are 51 00:02:53,760 --> 00:02:57,960 Speaker 1: misreading irony poisoned leftists as being like like alt right 52 00:02:58,040 --> 00:03:00,360 Speaker 1: memesters common common miss tank. 53 00:03:00,560 --> 00:03:05,680 Speaker 3: But also yeah, because you wouldn't want to be stuck 54 00:03:05,720 --> 00:03:08,400 Speaker 3: in a car with any of them, right. 55 00:03:11,760 --> 00:03:16,760 Speaker 1: But Dark Brandon evolved into satirically imagining what if Joe 56 00:03:16,840 --> 00:03:20,600 Speaker 1: Biden was actually the militant communist dictator many on the 57 00:03:20,720 --> 00:03:22,880 Speaker 1: right made him out to be. With all of the 58 00:03:22,919 --> 00:03:26,160 Speaker 1: authoritarian impulses of Dark Mega turned on its head and 59 00:03:26,240 --> 00:03:31,440 Speaker 1: ironically targeted against Trumpian conservatives, Dark Brandon can be seen 60 00:03:31,560 --> 00:03:34,880 Speaker 1: hunting down at Trump voters for execution, or sitting on 61 00:03:34,880 --> 00:03:40,560 Speaker 1: a throne of air fifteen's with yellow laser eyes. I'm 62 00:03:40,600 --> 00:03:43,400 Speaker 1: gonna play I'm gonna play one video for us to 63 00:03:43,480 --> 00:03:47,680 Speaker 1: watch here. 64 00:03:47,680 --> 00:03:49,640 Speaker 3: President, There's no way. 65 00:03:49,480 --> 00:03:55,080 Speaker 1: Out Joe Biden's America. 66 00:03:55,200 --> 00:03:56,600 Speaker 3: He's putting on a skullman. 67 00:03:57,040 --> 00:04:02,600 Speaker 1: No more malarkey tie me to a missile and fire 68 00:04:02,640 --> 00:04:03,600 Speaker 1: me into the suburbs. 69 00:04:04,320 --> 00:04:10,840 Speaker 2: I'm ready, genuinely quite amazing. 70 00:04:11,480 --> 00:04:15,560 Speaker 1: It's pretty funny. It's pretty funny stuff. I do like 71 00:04:15,640 --> 00:04:19,080 Speaker 1: the way that like Dark Brandon edits work is there's 72 00:04:19,360 --> 00:04:22,320 Speaker 1: there's there's this one smile that Biden does that looks 73 00:04:22,440 --> 00:04:25,440 Speaker 1: very like evil and mischievous that if you edit it, 74 00:04:25,800 --> 00:04:28,839 Speaker 1: if you like, edit in after he says something ridiculous, 75 00:04:28,880 --> 00:04:32,279 Speaker 1: it's pretty funny. So here we have here we have 76 00:04:32,320 --> 00:04:37,000 Speaker 1: a meme about Joe Biden publicly executing Patriot Front members 77 00:04:37,040 --> 00:04:43,200 Speaker 1: after they got arrested in Idaho. And probably my favorite 78 00:04:43,440 --> 00:04:47,400 Speaker 1: Dark branded meme is a picture of Biden with sunglasses 79 00:04:47,680 --> 00:04:51,880 Speaker 1: and a list of names. Has shinzu albe neutralized, gas 80 00:04:51,920 --> 00:04:58,880 Speaker 1: prices neutralized, COVID nineteen neutralized, Antifa fully armed, Roe v 81 00:04:59,080 --> 00:05:05,159 Speaker 1: Wade too coming soon, Global Homo coming soon, Communism coming soon, 82 00:05:07,440 --> 00:05:08,480 Speaker 1: which is pretty funny. 83 00:05:09,040 --> 00:05:09,559 Speaker 3: It's good. 84 00:05:10,120 --> 00:05:12,800 Speaker 1: So one of the reasons that Dark Brandon was able 85 00:05:12,800 --> 00:05:16,760 Speaker 1: to flourish where Dark Mega stagnated is that the Biden 86 00:05:16,880 --> 00:05:20,080 Speaker 1: version is both based on and never lost its sense 87 00:05:20,120 --> 00:05:24,599 Speaker 1: of irony, imagining the feeble, bumbling Biden as some like 88 00:05:24,720 --> 00:05:28,960 Speaker 1: hard lined, ruthlessly effective tyrant is in it is like 89 00:05:28,960 --> 00:05:32,400 Speaker 1: in innately humorous premise from like from the very beginning. 90 00:05:32,760 --> 00:05:35,719 Speaker 1: The ironic nature also made a Dark Brandon all but 91 00:05:35,839 --> 00:05:39,560 Speaker 1: impervious from attack by conservative commentators on the right, because like, 92 00:05:39,960 --> 00:05:42,120 Speaker 1: how can you attack this vibe? Like it's it's so 93 00:05:42,360 --> 00:05:45,120 Speaker 1: ironic and absurd that like there's no way to be like, look, 94 00:05:45,160 --> 00:05:51,240 Speaker 1: how dangerous the dark brighten memel what like come on? 95 00:05:51,400 --> 00:05:51,679 Speaker 2: Guess? 96 00:05:53,240 --> 00:05:57,840 Speaker 1: So Dark Brandon grew in popularity as Biden's Inflation Reduction 97 00:05:57,920 --> 00:06:01,800 Speaker 1: Act also known as the IRA past last summer. 98 00:06:01,800 --> 00:06:06,680 Speaker 2: And memes out of that too, and it. 99 00:06:06,640 --> 00:06:10,400 Speaker 1: Also it also kind of spread Afternows broke that an 100 00:06:10,400 --> 00:06:13,360 Speaker 1: American drone strike killed the then leader of al Qaeda 101 00:06:13,600 --> 00:06:17,320 Speaker 1: on July thirty first, twenty twenty two. So around this 102 00:06:17,440 --> 00:06:21,320 Speaker 1: time period is when Dark Brandon broke containment. So Dark 103 00:06:21,320 --> 00:06:23,599 Speaker 1: Brandon kind of started in March of twenty twenty two, 104 00:06:24,080 --> 00:06:28,600 Speaker 1: and by by early August it has now left the 105 00:06:28,800 --> 00:06:32,520 Speaker 1: irony poisoned leftist like Twitter sphere and has now broken 106 00:06:32,560 --> 00:06:38,080 Speaker 1: out and is freely swimming around the liberal populace. So 107 00:06:38,279 --> 00:06:41,880 Speaker 1: come August, Dark Brandon no longer belonged to leftist ship 108 00:06:41,880 --> 00:06:45,880 Speaker 1: posters liberals started to catch on and make Dark Brandon 109 00:06:45,960 --> 00:06:50,080 Speaker 1: memes of their own, albeit much more cringey boomer versions, 110 00:06:50,920 --> 00:06:55,120 Speaker 1: And although most of these liberals probably didn't really know 111 00:06:55,440 --> 00:06:58,800 Speaker 1: what was quite being satirized, that didn't stop them from 112 00:06:58,839 --> 00:07:02,200 Speaker 1: trying to emulate this cooler, more edgy version of Biden 113 00:07:02,240 --> 00:07:06,760 Speaker 1: with glowing eyes. So here I have a two liberal 114 00:07:06,800 --> 00:07:10,640 Speaker 1: memes here with with someone reacting to the news that 115 00:07:10,920 --> 00:07:13,560 Speaker 1: there was no civilian casualties in the drone strike at 116 00:07:13,600 --> 00:07:18,680 Speaker 1: Kilty al Kainda leader having Biden shooting laser eyes down 117 00:07:18,720 --> 00:07:21,960 Speaker 1: from orbit and then also him eating ice cream in 118 00:07:21,960 --> 00:07:24,720 Speaker 1: front of an explosion, which is horrible, like a not 119 00:07:24,880 --> 00:07:27,559 Speaker 1: very good meme, but the fact that there was bad, 120 00:07:27,880 --> 00:07:31,160 Speaker 1: like very very bad, low quality dark branded memes is 121 00:07:31,200 --> 00:07:32,760 Speaker 1: actually very important for later. 122 00:07:33,040 --> 00:07:35,960 Speaker 3: Yes, yeah, yes, no, it's good that this happened. 123 00:07:36,200 --> 00:07:39,480 Speaker 4: Yes, the Internet has taken notice. And now there's a 124 00:07:39,520 --> 00:07:44,120 Speaker 4: new meme out there known as Dark Brandon, which shows 125 00:07:44,160 --> 00:07:49,840 Speaker 4: a badass Biden with super villain laser beme my malls. 126 00:07:51,640 --> 00:07:55,880 Speaker 1: The liberalization of Dark Brandon was met with sadness from 127 00:07:55,920 --> 00:08:00,720 Speaker 1: the original memesters that pioneered the overtly ironic dictatory Old Brandon, 128 00:08:01,000 --> 00:08:05,600 Speaker 1: who commanded battalions of Antifa. The The ongoing liberal co 129 00:08:05,680 --> 00:08:08,239 Speaker 1: option of dark Brandon was thought to signal the death 130 00:08:08,240 --> 00:08:12,640 Speaker 1: of the meme, although a completely unintended positive side effect 131 00:08:12,680 --> 00:08:16,280 Speaker 1: of this recuperation seems to be taking hold. We'll have 132 00:08:16,360 --> 00:08:18,360 Speaker 1: we'll have more on that later. I have I have 133 00:08:18,400 --> 00:08:21,280 Speaker 1: a four other pretty bad dark Brandon memes. 134 00:08:21,320 --> 00:08:25,800 Speaker 2: Here go on with corn ROAs is fully fully me. 135 00:08:27,440 --> 00:08:29,600 Speaker 1: It's not good. There's there's two of these are like 136 00:08:29,640 --> 00:08:36,840 Speaker 1: photoshop movie posters with Biden's face extremely poorly photoshopps on Tomeo's. 137 00:08:36,720 --> 00:08:44,120 Speaker 2: Ship, photoshops again this is ms pat Yeah. 138 00:08:44,280 --> 00:08:48,040 Speaker 1: And then a poster for the Dark Brandon Rises with 139 00:08:48,080 --> 00:08:52,440 Speaker 1: the tagline that the Malarchy will end. Not not very 140 00:08:52,440 --> 00:08:59,360 Speaker 1: good memes. So it wasn't just overly online democrats on 141 00:08:59,400 --> 00:09:02,959 Speaker 1: social media who were spreading these dark branded memes. Soon enough, 142 00:09:03,400 --> 00:09:07,280 Speaker 1: White House staff joined in to celebrate the passing of 143 00:09:07,360 --> 00:09:11,480 Speaker 1: the kind of Neutered Inflation Reduction Act. On August seventh, 144 00:09:11,600 --> 00:09:15,079 Speaker 1: the White House Digital director shared a high contrast photo 145 00:09:15,200 --> 00:09:19,040 Speaker 1: of Biden grinning with red laser eyes pointed towards the 146 00:09:19,040 --> 00:09:22,960 Speaker 1: camera that quickly went viral. Senator Chris Murphy of Connecticut 147 00:09:23,040 --> 00:09:26,120 Speaker 1: posted a dark branded meme, which was a drawing with 148 00:09:26,280 --> 00:09:29,760 Speaker 1: yellow glowing eyes. Later that same day, and the Senate 149 00:09:29,960 --> 00:09:34,000 Speaker 1: Environment and Public Works Committee posted the same picture as well, 150 00:09:34,760 --> 00:09:38,320 Speaker 1: and the Deputy White House Press Secretary Andrew Bates posted 151 00:09:38,360 --> 00:09:42,800 Speaker 1: a whole ass Dark Branded meme, writing dark Brandon is 152 00:09:42,840 --> 00:09:47,280 Speaker 1: crushing it with a horribly cringing photo abided with red 153 00:09:47,360 --> 00:09:51,040 Speaker 1: laser eyes and white text that reads, your malarkey has 154 00:09:51,120 --> 00:09:54,920 Speaker 1: been going on for long enough, kiddo, Like, oh my god, 155 00:09:55,640 --> 00:09:56,240 Speaker 1: oh my god. 156 00:09:56,400 --> 00:09:58,960 Speaker 3: Now you know what, Garrison, we were just celebrating this, 157 00:09:59,080 --> 00:10:02,040 Speaker 3: but I think I am now a fascist. It's done. 158 00:10:02,080 --> 00:10:06,839 Speaker 1: It of the White House Staff Secretary joined in by 159 00:10:06,840 --> 00:10:09,920 Speaker 1: responding to a tweet saying lasers shooting out of Joe 160 00:10:09,960 --> 00:10:13,840 Speaker 1: Biden's eyes is an official statement of administration policy by 161 00:10:13,960 --> 00:10:19,760 Speaker 1: saying that is indeed an official physician what anyway. 162 00:10:19,520 --> 00:10:21,240 Speaker 3: So god damn it. 163 00:10:21,880 --> 00:10:25,840 Speaker 1: Many people, myself included, suspected that Dark Branded would suffer 164 00:10:25,880 --> 00:10:28,800 Speaker 1: through kind of a regular meme cycle and die off 165 00:10:28,840 --> 00:10:32,440 Speaker 1: pretty soon once it hit this like peak popularity, But 166 00:10:32,640 --> 00:10:37,320 Speaker 1: somehow Brandon showed a surprising amount of resiliency, partially due 167 00:10:37,360 --> 00:10:40,560 Speaker 1: to liberals being a few months behind and they're being 168 00:10:40,600 --> 00:10:44,200 Speaker 1: really nothing else for liberals to meme about, because this 169 00:10:44,320 --> 00:10:47,200 Speaker 1: was like one of the this time in Biden's presidency 170 00:10:47,240 --> 00:10:49,200 Speaker 1: was the first time the Democrats actually felt like they 171 00:10:49,200 --> 00:10:53,120 Speaker 1: had something to celebrate, and having this kind of overly 172 00:10:53,200 --> 00:10:56,680 Speaker 1: outrageous kind of joking meme was like the first bit 173 00:10:56,760 --> 00:11:00,200 Speaker 1: of like agit prop that liberals have like done since 174 00:11:00,280 --> 00:11:02,480 Speaker 1: Trump went out of office. And it's also like the 175 00:11:02,520 --> 00:11:06,440 Speaker 1: first effect of etchiprop they've ever done period. Now, Dark 176 00:11:06,440 --> 00:11:11,280 Speaker 1: Brandon showed one other surprising trait very soon, the ability 177 00:11:11,320 --> 00:11:16,160 Speaker 1: to influence actual Joe Biden. On September first, Biden gave 178 00:11:16,240 --> 00:11:19,960 Speaker 1: a prime time bombastic speech addressed to the nation and 179 00:11:20,000 --> 00:11:24,199 Speaker 1: spoke about the threats to American democracy from extremist mega forces. 180 00:11:24,840 --> 00:11:28,560 Speaker 1: Joe Biden stood outside of Independence Haul in Philadelphia, lit 181 00:11:28,600 --> 00:11:32,960 Speaker 1: with high contrast red lights and uniformed marines on either side. 182 00:11:33,400 --> 00:11:37,040 Speaker 1: Far right politicians and influencers reacted with shakun horror, calling 183 00:11:37,040 --> 00:11:41,840 Speaker 1: the speech demagogic, outrageous, and divisive, while liberals and even 184 00:11:41,840 --> 00:11:45,280 Speaker 1: some leftists praised the speech for accurately addressing the threat 185 00:11:45,360 --> 00:11:49,160 Speaker 1: posed by far right actors in this country. But both 186 00:11:49,280 --> 00:11:51,920 Speaker 1: of those on the right end left definitely noticed the 187 00:11:52,240 --> 00:11:56,920 Speaker 1: Frank brandonness of the entire thing, especially with this being 188 00:11:57,000 --> 00:11:59,920 Speaker 1: less than a month after the White House's own Brandon post. 189 00:12:00,760 --> 00:12:03,640 Speaker 1: The red lights, the background marines, and the impassioned and 190 00:12:03,720 --> 00:12:06,520 Speaker 1: oddly well delivered appeal to fight for the soul of 191 00:12:06,559 --> 00:12:10,200 Speaker 1: the country from the Trumpian mega extremist political faction set 192 00:12:10,200 --> 00:12:14,480 Speaker 1: on dismantling democracy played very well. Uh, the whole the 193 00:12:14,520 --> 00:12:17,840 Speaker 1: whole thing felt very dark brandon Esque. And the takeaway 194 00:12:17,840 --> 00:12:21,319 Speaker 1: many people had is that they had somehow memed Dark 195 00:12:21,360 --> 00:12:29,160 Speaker 1: Branded into existence. Do you know who else you don't 196 00:12:29,160 --> 00:12:33,199 Speaker 1: want to fuck with? It's the products and services that 197 00:12:33,280 --> 00:12:39,040 Speaker 1: support this vital, academic level research into Dark Brand and 198 00:12:39,120 --> 00:12:43,959 Speaker 1: truly truly unparalleled work on the part of myself. You're welcome, 199 00:12:44,160 --> 00:12:57,679 Speaker 1: Here's here's fucking ads. All right, we are back. Let's 200 00:12:57,800 --> 00:13:02,320 Speaker 1: talk even more about Dark Brandon. I cannot believe I 201 00:13:02,360 --> 00:13:05,480 Speaker 1: wrote three thousand, over three thousand words on this, all right. So, 202 00:13:06,200 --> 00:13:09,920 Speaker 1: like many natural predators, Dark Brandon went through a period 203 00:13:09,960 --> 00:13:14,720 Speaker 1: of hibernation, laying dormant through most of the winter, that is, 204 00:13:14,920 --> 00:13:19,120 Speaker 1: until a huge resurgence in April of this year. This 205 00:13:19,200 --> 00:13:21,959 Speaker 1: past April, Biden launched his new twenty twenty four re 206 00:13:22,120 --> 00:13:26,400 Speaker 1: election campaign website, which not only featured a Dark Brandon 207 00:13:26,640 --> 00:13:31,040 Speaker 1: error four h four page reading your lost Jack, Let's 208 00:13:31,040 --> 00:13:35,280 Speaker 1: get you back on the rails, which is kind of 209 00:13:35,320 --> 00:13:37,840 Speaker 1: funny but not really funny because it's doing the whole 210 00:13:37,880 --> 00:13:40,880 Speaker 1: like Biden and track reference, And it's kind of funny 211 00:13:40,880 --> 00:13:42,760 Speaker 1: because it's like a four oh four page, So it's 212 00:13:42,800 --> 00:13:45,800 Speaker 1: like it's Dark Brandon telling you to get back to 213 00:13:45,840 --> 00:13:49,120 Speaker 1: the regular website because you're now on like the part 214 00:13:49,160 --> 00:13:51,800 Speaker 1: of the website that doesn't exist, because like Dark Brandon 215 00:13:51,840 --> 00:13:55,160 Speaker 1: doesn't exist. It's not I'm overthinking this. I'm doing way 216 00:13:55,200 --> 00:14:00,040 Speaker 1: too high concept. It's like Beaudryard analysis of this. This 217 00:14:00,040 --> 00:14:02,480 Speaker 1: this joke is not that good. But beyond the Dark 218 00:14:02,520 --> 00:14:06,800 Speaker 1: Brandon error four h four page, there is also official 219 00:14:07,280 --> 00:14:13,800 Speaker 1: Dark Brandon merchandise. Biden's Dark line features dark blue monochrome 220 00:14:13,840 --> 00:14:17,960 Speaker 1: images of Biden or Brandon staring forward with red laser 221 00:14:17,960 --> 00:14:21,880 Speaker 1: eyes and a mischievous grin. The design comes on baseball hats, 222 00:14:21,960 --> 00:14:26,440 Speaker 1: t shirts, mugs, stickers, and tote bags. Product descriptions are 223 00:14:26,480 --> 00:14:31,720 Speaker 1: as follows best worn while vanquishing malarkey. Protect yourself from 224 00:14:31,840 --> 00:14:35,880 Speaker 1: malarkey and the sun with this dark cap. Dark Brandon 225 00:14:36,160 --> 00:14:42,480 Speaker 1: Dark Rose, what dark dark Brandon dark roast tea drinkers welcome, 226 00:14:42,880 --> 00:14:47,840 Speaker 1: And finally, the worst one malarkey is tot's over after 227 00:14:47,920 --> 00:14:50,120 Speaker 1: we re elect President Biden. 228 00:14:50,680 --> 00:14:54,240 Speaker 3: This is the This is like the Internet equivalent or 229 00:14:54,280 --> 00:14:56,320 Speaker 3: the me I don't know what the I feel the 230 00:14:56,360 --> 00:14:59,000 Speaker 3: same way I feel in like old Yeller when you're like, 231 00:14:59,040 --> 00:15:01,160 Speaker 3: well the dog's got ra you got to shoot it, 232 00:15:01,200 --> 00:15:03,200 Speaker 3: Like there's no other ethical way to deal with This 233 00:15:03,320 --> 00:15:06,080 Speaker 3: is like, but it's it hurts. 234 00:15:07,200 --> 00:15:10,000 Speaker 2: It's like when someone's dad turns up to the skate park. 235 00:15:10,360 --> 00:15:12,160 Speaker 2: This is what's happening here. 236 00:15:12,640 --> 00:15:15,840 Speaker 3: Yeah, you've got to shoot him otherwise they'll give everyone rabies, Right, 237 00:15:15,920 --> 00:15:16,880 Speaker 3: that's what you meant, James. 238 00:15:16,960 --> 00:15:18,880 Speaker 2: Yeah, Yeah, it's time for their life to end. 239 00:15:19,000 --> 00:15:19,280 Speaker 5: Yeah. 240 00:15:19,360 --> 00:15:22,880 Speaker 1: This is also like fascinating because like the fact that 241 00:15:22,880 --> 00:15:27,480 Speaker 1: that Biden, Joe Biden made assume direct control laser eye 242 00:15:27,920 --> 00:15:32,560 Speaker 1: dark merch before Trump did is wild. And now Trump 243 00:15:33,000 --> 00:15:35,760 Speaker 1: won't really ever be able to like capitalize on this 244 00:15:35,840 --> 00:15:37,960 Speaker 1: sort of thing because Biden just beat him to the 245 00:15:38,000 --> 00:15:40,080 Speaker 1: punch on this, and and and like in a way 246 00:15:40,120 --> 00:15:44,800 Speaker 1: that's like not actually promoting fascism, which effectively this this 247 00:15:44,840 --> 00:15:48,480 Speaker 1: whole thing effectively neutralized Trump's ability to cash in on 248 00:15:48,640 --> 00:15:52,240 Speaker 1: Dark Mega and the fashwave aesthetic, which is just a 249 00:15:52,280 --> 00:15:55,560 Speaker 1: pretty shocking and like amazing trajectory for fash wave. 250 00:15:56,240 --> 00:15:57,400 Speaker 3: Yeah yeah. 251 00:15:57,440 --> 00:16:00,880 Speaker 1: The latest appearance of Dark The latest appearance of Dark 252 00:16:00,880 --> 00:16:05,240 Speaker 1: Brandon was during the White House Correspondence dinner this past April, 253 00:16:05,480 --> 00:16:10,120 Speaker 1: when Biden handed off the podium to comedian Roy Wood Junior. 254 00:16:10,800 --> 00:16:13,560 Speaker 3: Roy the point of is yours. 255 00:16:14,520 --> 00:16:17,640 Speaker 2: I'm gonna be fine with your jokes, but I'm not 256 00:16:17,680 --> 00:16:19,200 Speaker 2: sure about Dark Brandon. 257 00:16:23,720 --> 00:16:27,160 Speaker 3: The coolest thing the Libs were so happy to have 258 00:16:27,200 --> 00:16:33,040 Speaker 3: a meme. 259 00:16:30,600 --> 00:16:31,000 Speaker 6: A meme. 260 00:16:31,480 --> 00:16:33,520 Speaker 3: They got one, they got one, and they were just 261 00:16:34,440 --> 00:16:36,560 Speaker 3: it's one of those things again, like like a little 262 00:16:36,640 --> 00:16:38,880 Speaker 3: kid having to shoot his dog. I just I couldn't. 263 00:16:39,160 --> 00:16:40,840 Speaker 3: You can't take it away from him. They were just 264 00:16:40,880 --> 00:16:41,440 Speaker 3: so happy. 265 00:16:42,520 --> 00:16:45,480 Speaker 1: I have I do have three. I selected the only 266 00:16:45,560 --> 00:16:48,480 Speaker 1: three Dark branded memes I like here for the very end. 267 00:16:48,720 --> 00:16:51,240 Speaker 1: One is just Biden in a beard and eye patch. 268 00:16:51,280 --> 00:16:54,880 Speaker 1: It says it's over Jack. One has Biden with a 269 00:16:55,000 --> 00:17:00,200 Speaker 1: like a very like horrifyingly edited smile with laser eyes 270 00:17:00,720 --> 00:17:03,480 Speaker 1: saying malarkey detected and it looks. 271 00:17:03,200 --> 00:17:06,159 Speaker 3: Like the monster in a fucking like I don't know 272 00:17:06,200 --> 00:17:10,320 Speaker 3: exactly what from. But like demon teeth, like nightmare teeth, 273 00:17:10,560 --> 00:17:13,119 Speaker 3: the leftists are so much better at making these memes 274 00:17:13,160 --> 00:17:14,080 Speaker 3: than anyone else. 275 00:17:14,720 --> 00:17:18,359 Speaker 1: And my favorite is, this is a satirical rift on 276 00:17:18,440 --> 00:17:20,800 Speaker 1: the This post has been fact checked by real American 277 00:17:20,840 --> 00:17:24,320 Speaker 1: patriots trump Beam instead having an image of Dark branded 278 00:17:24,359 --> 00:17:27,240 Speaker 1: with laser eyes. That's saying this post was fact checked 279 00:17:27,280 --> 00:17:33,160 Speaker 1: by real Dark branded acolytes. So this is like fun 280 00:17:33,160 --> 00:17:35,639 Speaker 1: and good, right, Like this is this is fine, But 281 00:17:35,840 --> 00:17:39,960 Speaker 1: there's actually a surprisingly like positive result from this whole 282 00:17:40,080 --> 00:17:43,679 Speaker 1: Dark Brandon sega, because even as far back as August 283 00:17:43,720 --> 00:17:46,880 Speaker 1: of twenty twenty two, myself, some research colleagues, and other 284 00:17:46,920 --> 00:17:49,600 Speaker 1: journalists that I have like no connection to all started 285 00:17:49,640 --> 00:17:53,480 Speaker 1: to kind of observe the same thing. The liberal recuperation 286 00:17:53,560 --> 00:17:56,560 Speaker 1: of the fast wave style via Dark Brandon seemed to 287 00:17:56,680 --> 00:18:02,800 Speaker 1: seriously damage fast waves legibility in right wing circles. The 288 00:18:02,960 --> 00:18:06,520 Speaker 1: normy use of dark Brandon had already appeared to have 289 00:18:06,960 --> 00:18:10,000 Speaker 1: ceased all of the dark megaposting, because there was this 290 00:18:10,200 --> 00:18:15,320 Speaker 1: influx of like Minion's Facebook Tier branded memes, which offered 291 00:18:15,760 --> 00:18:19,800 Speaker 1: very strong levels of vicarious cringe that provided a social 292 00:18:19,960 --> 00:18:24,040 Speaker 1: disincentive for anyone wanting to post laser Eye dark Mega 293 00:18:24,040 --> 00:18:26,280 Speaker 1: memes due to their fear of being associated, even just 294 00:18:26,320 --> 00:18:31,280 Speaker 1: asthetically associated with the liberal boomer Biden memes, which now 295 00:18:31,520 --> 00:18:36,080 Speaker 1: represented this cringe and dead style. The widespread nature of 296 00:18:36,240 --> 00:18:40,240 Speaker 1: Brandon laser eyes also seemed to seriously dampen the Patrick 297 00:18:40,320 --> 00:18:44,800 Speaker 1: batemanification of characters like Homelander from The Boys, who was 298 00:18:44,840 --> 00:18:47,720 Speaker 1: at the time becoming one of the far right's favorite 299 00:18:47,840 --> 00:18:52,320 Speaker 1: memeable characters. There are few things that these online nazi 300 00:18:52,320 --> 00:18:56,040 Speaker 1: weirdos fear more than their special toys being played with 301 00:18:56,200 --> 00:19:00,760 Speaker 1: by normies, because almost immediately they're like esoteric play loses 302 00:19:00,800 --> 00:19:04,560 Speaker 1: all appeal once the ormies like start using it. 303 00:19:04,080 --> 00:19:06,439 Speaker 3: Like it's a signifier that you're part of the club. 304 00:19:06,520 --> 00:19:10,120 Speaker 3: And if yeah, fucking the DNC is posting these memes, 305 00:19:10,160 --> 00:19:12,480 Speaker 3: you're not part of the club anymore. Nope, Like there's 306 00:19:12,560 --> 00:19:14,119 Speaker 3: no or it's not a club you want to be in. 307 00:19:14,200 --> 00:19:15,399 Speaker 3: I guess yeah. 308 00:19:15,520 --> 00:19:18,320 Speaker 1: So I still maintain that one of the best things 309 00:19:18,320 --> 00:19:22,040 Speaker 1: Biden has done since taking office is utterly destroying fashwave 310 00:19:22,160 --> 00:19:27,640 Speaker 1: by complete accident. I postulated this back in twenty twenty two, 311 00:19:27,920 --> 00:19:30,800 Speaker 1: and it still pretty much holds true now. And it's 312 00:19:30,800 --> 00:19:33,400 Speaker 1: not just my opinion either others have noticed that Brandon's 313 00:19:33,680 --> 00:19:37,520 Speaker 1: disturbance in the far right to mean ecosystem has really 314 00:19:37,600 --> 00:19:40,720 Speaker 1: taken effect. I'm going to quote Ali Brieland in Mother 315 00:19:40,800 --> 00:19:44,400 Speaker 1: Jones quote. The fashwave athetic has already seen its best 316 00:19:44,520 --> 00:19:47,719 Speaker 1: days and wasn't as pervasive on the far right Internet 317 00:19:47,760 --> 00:19:50,639 Speaker 1: as it used to be. But by associating himself with 318 00:19:50,720 --> 00:19:54,120 Speaker 1: a meme style that had partially descended from it, Biden 319 00:19:54,240 --> 00:19:57,560 Speaker 1: and his earnest staff and followers have probably made it 320 00:19:57,600 --> 00:20:00,760 Speaker 1: impossible for neo nazi edge lords to make fash wave 321 00:20:00,800 --> 00:20:05,040 Speaker 1: posts for at least a bit. By enlisting fascist meme offshoots, 322 00:20:05,040 --> 00:20:09,360 Speaker 1: the administration unlocked a code. Earnest Democrats like Biden may 323 00:20:09,359 --> 00:20:12,399 Speaker 1: have a hard time being cool on the Internet, but 324 00:20:12,520 --> 00:20:16,440 Speaker 1: they can kill hip stuff that bad people like that 325 00:20:16,600 --> 00:20:20,680 Speaker 1: is extremely powerful. They made fash wave a bit cringe. 326 00:20:21,600 --> 00:20:22,840 Speaker 1: Do you know what else is a bit cringe? 327 00:20:22,920 --> 00:20:23,240 Speaker 2: Robert? 328 00:20:24,320 --> 00:20:27,800 Speaker 1: That breaks the fact that we have to have advertising 329 00:20:28,160 --> 00:20:32,320 Speaker 1: on my on my fash wave Biden Dark Dark Gear 330 00:20:32,400 --> 00:20:35,040 Speaker 1: Brandon episode Garrison. 331 00:20:35,240 --> 00:20:38,960 Speaker 3: The only the only purpose of studying or learning anything 332 00:20:39,200 --> 00:20:42,159 Speaker 3: is to provide space for advertisements. That's why we do 333 00:20:42,280 --> 00:20:42,560 Speaker 3: it all. 334 00:20:42,880 --> 00:20:48,080 Speaker 1: No more, actually do you know, if you subscribe to 335 00:20:48,119 --> 00:20:51,639 Speaker 1: the new Apple Premium, you can have no more more 336 00:20:51,680 --> 00:20:54,120 Speaker 1: Larki because there won't be any ads. So there you go. 337 00:20:54,200 --> 00:21:07,080 Speaker 3: That's right, all right, we. 338 00:21:07,040 --> 00:21:09,360 Speaker 1: Are back and we are finally finally going to talk 339 00:21:09,400 --> 00:21:15,399 Speaker 1: about Ron DeSantis and and his his kind of fash 340 00:21:15,480 --> 00:21:20,200 Speaker 1: wave misfire. So this happened about a year after Dark 341 00:21:20,240 --> 00:21:24,240 Speaker 1: Brandon had taken control, so there was at least a 342 00:21:24,320 --> 00:21:26,760 Speaker 1: y like a good a good year's worth of buffer 343 00:21:26,800 --> 00:21:31,320 Speaker 1: where fashwave was unacceptable and just not really even attempted 344 00:21:31,359 --> 00:21:36,119 Speaker 1: because of how cringe it is at this point. But 345 00:21:36,240 --> 00:21:39,640 Speaker 1: that did not stop the Dysantas war Room Twitter account 346 00:21:39,760 --> 00:21:41,880 Speaker 1: from trying to do it. And then we will see 347 00:21:41,920 --> 00:21:45,560 Speaker 1: what the right's reaction to this was. So, like I 348 00:21:45,600 --> 00:21:48,040 Speaker 1: said at the beginning of the beginning of this episode, 349 00:21:48,160 --> 00:21:51,320 Speaker 1: on the last day of Pride Month, DeSantis's campaign shared 350 00:21:51,359 --> 00:21:55,040 Speaker 1: a video on their Desanta's war Room account attacking Trump 351 00:21:55,040 --> 00:21:58,679 Speaker 1: for previously held positions seemingly in support of LGBTQ people 352 00:21:59,520 --> 00:22:03,680 Speaker 1: and sayments that he said about, like allowing transgender women 353 00:22:03,720 --> 00:22:07,080 Speaker 1: to compete in his Miss Universe pageants and allowing Caitlyn 354 00:22:07,160 --> 00:22:10,000 Speaker 1: Jenner to use the bathroom of her choice in Trump Tower. 355 00:22:10,840 --> 00:22:14,040 Speaker 1: This video opens with footage of Trump at the twenty 356 00:22:14,080 --> 00:22:17,719 Speaker 1: sixteen RNC saying that he would quote do everything in 357 00:22:17,760 --> 00:22:22,639 Speaker 1: my power to protect our LGBTQ citizens unquote. Now this 358 00:22:22,720 --> 00:22:24,760 Speaker 1: is pretty gross that the video opens this way because 359 00:22:24,920 --> 00:22:28,520 Speaker 1: very importantly this this was just a month after the 360 00:22:28,600 --> 00:22:32,359 Speaker 1: Pulse nightclub attack in DeSantis's home state of Florida, which 361 00:22:32,440 --> 00:22:36,080 Speaker 1: killed forty nine people. That's why Trump was saying this 362 00:22:36,200 --> 00:22:38,639 Speaker 1: is because there was just a massive massacre in the 363 00:22:38,640 --> 00:22:42,399 Speaker 1: state of Florida. And the fact that Dysantis is opening 364 00:22:42,520 --> 00:22:46,919 Speaker 1: up this Trump like homophobic attack ad by including this 365 00:22:47,000 --> 00:22:51,760 Speaker 1: little bit is pretty is pretty gross. So this video 366 00:22:51,840 --> 00:22:55,280 Speaker 1: then kind of transitions fifteen seconds in, accompanied by a 367 00:22:55,720 --> 00:22:59,199 Speaker 1: dark synthetic beat to a black and white image of 368 00:22:59,280 --> 00:23:03,119 Speaker 1: Dysantis standing in front of an American flag with red 369 00:23:03,240 --> 00:23:08,080 Speaker 1: glowing eyes shooting out little laser lightning things, before a 370 00:23:08,119 --> 00:23:12,800 Speaker 1: wave of pulsating images of Spartans and the Muscular Chad 371 00:23:13,200 --> 00:23:15,879 Speaker 1: and clips of American Psycho, the Wolf of Wall Street, 372 00:23:16,080 --> 00:23:19,480 Speaker 1: and Peaky Blinders. Overlaid on top of these flashing images 373 00:23:19,520 --> 00:23:24,440 Speaker 1: are headlines and short clips about DeSantis's extreme anti LGBTQ 374 00:23:24,600 --> 00:23:28,199 Speaker 1: policies that he enacted in Florida. I cannot think of 375 00:23:28,240 --> 00:23:29,560 Speaker 1: anything more plorified. 376 00:23:29,720 --> 00:23:31,960 Speaker 4: It really has shut down. 377 00:23:32,960 --> 00:23:37,040 Speaker 3: FRAG just produced some of the harshest, most draconian laws 378 00:23:37,480 --> 00:23:39,760 Speaker 3: that literally threaten trans existence. 379 00:23:40,080 --> 00:23:45,440 Speaker 1: Congratulations, Ron Sander's mission a complic You win, all right. 380 00:23:46,119 --> 00:23:48,920 Speaker 3: So first off, Garrison, it had been so long since 381 00:23:48,960 --> 00:23:50,840 Speaker 3: I looked at a bit shoot video so. 382 00:23:52,280 --> 00:23:52,680 Speaker 2: Weeks. 383 00:23:53,040 --> 00:23:54,280 Speaker 3: So first off, fuck you for that. 384 00:23:56,000 --> 00:23:57,960 Speaker 1: I had to watch a lot of bit chut videos 385 00:23:58,000 --> 00:23:58,800 Speaker 1: for this episode. 386 00:23:58,880 --> 00:24:04,639 Speaker 3: I yeah, I know. Yeah, So that's I mean, absolutely 387 00:24:04,680 --> 00:24:07,880 Speaker 3: impenetrable for like anyone who is not out of their mind. 388 00:24:08,720 --> 00:24:09,399 Speaker 2: Yeah, like it is. 389 00:24:09,520 --> 00:24:11,680 Speaker 3: It's this Yeah, sorry, James. 390 00:24:11,359 --> 00:24:13,640 Speaker 2: It feels like his fourteen year old nephew who goes 391 00:24:13,680 --> 00:24:17,040 Speaker 2: by like groyper Chad fourteen eighty eight unfortune. 392 00:24:17,160 --> 00:24:19,760 Speaker 3: I'll describe what's happening as, like, you know, first you get, 393 00:24:19,760 --> 00:24:21,960 Speaker 3: obviously the beginning, which I think is clear just from 394 00:24:21,960 --> 00:24:24,520 Speaker 3: the audio, these clips of like Trump saying stuff that's 395 00:24:24,640 --> 00:24:27,560 Speaker 3: not it's pro gay, you know, from back in twenty sixteen, 396 00:24:28,440 --> 00:24:31,840 Speaker 3: and then it switches to like footage of like news 397 00:24:31,960 --> 00:24:35,920 Speaker 3: articles about DeSantis, you know, doing horrible things to queer 398 00:24:35,920 --> 00:24:40,520 Speaker 3: people in Florida, and like clips of pete leftists reacting 399 00:24:40,560 --> 00:24:43,080 Speaker 3: to how bad it is and like clips of Ron 400 00:24:43,119 --> 00:24:46,159 Speaker 3: de Santis like walking around or you know art of 401 00:24:46,280 --> 00:24:50,040 Speaker 3: him photoshopped with like sunglasses or super. 402 00:24:49,840 --> 00:24:52,320 Speaker 1: Muscular American Psycho stuff. 403 00:24:52,440 --> 00:24:56,000 Speaker 3: Yeah, clips of American Psycho, clips from like like I 404 00:24:56,000 --> 00:25:00,200 Speaker 3: think it was actually from the movie Troy, Yes it is, yeah, 405 00:25:00,240 --> 00:25:04,080 Speaker 3: just to like make him look yeah it's yes, it's 406 00:25:04,160 --> 00:25:06,000 Speaker 3: just sad. It's just sad. 407 00:25:06,560 --> 00:25:11,040 Speaker 1: For example, So what one little snippet of is is 408 00:25:11,160 --> 00:25:13,479 Speaker 1: uh one of these little one of these little like 409 00:25:14,240 --> 00:25:18,960 Speaker 1: headlines is intercut between a Chad meme and a clip 410 00:25:18,960 --> 00:25:22,920 Speaker 1: from American Psycho, and it shows dysantas in wearing sunglasses 411 00:25:23,359 --> 00:25:27,240 Speaker 1: walking around with the headline Dysantis signs the most extreme 412 00:25:27,359 --> 00:25:30,359 Speaker 1: slate of anti trans laws and modern history with this 413 00:25:30,440 --> 00:25:33,760 Speaker 1: like pulsating music. So yeah, the whole, the whole second 414 00:25:33,800 --> 00:25:36,960 Speaker 1: half of the video is just like that. The video 415 00:25:37,080 --> 00:25:40,360 Speaker 1: seems to receive an almost universally negative reaction. 416 00:25:41,160 --> 00:25:43,399 Speaker 2: Yeah, it's so bad. 417 00:25:44,000 --> 00:25:50,800 Speaker 3: It's famously dog shit like just instant failure, upsetting both 418 00:25:50,840 --> 00:25:55,639 Speaker 3: Trump supporters and gay Republicans and confusing those who are 419 00:25:55,640 --> 00:25:57,320 Speaker 3: actually sympathetic to Dysantis. 420 00:25:57,840 --> 00:26:02,719 Speaker 1: Uh, because due to the bizarre imagery in the video. 421 00:26:03,600 --> 00:26:06,119 Speaker 1: I'm going to read some of the comments under the 422 00:26:06,240 --> 00:26:12,120 Speaker 1: Dessantas war room post. Nick Adams Alpha male replied, why 423 00:26:12,280 --> 00:26:16,280 Speaker 1: is the Deus campaign sharing a video comparing him to 424 00:26:16,320 --> 00:26:19,200 Speaker 1: Patrick Bateman? Isn't Bateman a serial killer? 425 00:26:23,160 --> 00:26:25,760 Speaker 2: I think I'm sure that the whole Nick Adams thing 426 00:26:25,800 --> 00:26:27,199 Speaker 2: is an extended bit, like it. 427 00:26:28,600 --> 00:26:30,840 Speaker 3: Is literally impossible to tell Jesse. 428 00:26:30,800 --> 00:26:34,480 Speaker 2: Well, yeah, masculinity is an extended Matthew Weaver says it 429 00:26:34,600 --> 00:26:37,879 Speaker 2: is disgusting that this ad is linked, apparently to the 430 00:26:37,960 --> 00:26:38,920 Speaker 2: Dasanta's campaign. 431 00:26:39,200 --> 00:26:41,640 Speaker 1: It makes me question my support for DeSantis. 432 00:26:45,480 --> 00:26:46,399 Speaker 2: You love to see it. 433 00:26:47,720 --> 00:26:51,840 Speaker 1: A George Santos staffer said, quote, this ad makes the 434 00:26:51,960 --> 00:26:53,240 Speaker 1: meatball look a gay. 435 00:26:55,000 --> 00:26:55,400 Speaker 5: Wow. 436 00:26:56,160 --> 00:26:58,720 Speaker 3: Now, I don't wanna sy I. 437 00:26:58,680 --> 00:26:59,920 Speaker 2: Think it's I think it's funny. 438 00:27:00,200 --> 00:27:01,359 Speaker 1: I think that's pretty funny. 439 00:27:01,800 --> 00:27:04,720 Speaker 3: But if you if you ever type out the sentence, 440 00:27:05,040 --> 00:27:09,320 Speaker 3: this ad makes the meatball look gay. You can't. You 441 00:27:09,400 --> 00:27:12,960 Speaker 3: can't be in America anymore. You have to go somewhere else, 442 00:27:13,080 --> 00:27:15,879 Speaker 3: Like that's banishment, right, like they used to do in 443 00:27:15,920 --> 00:27:20,200 Speaker 3: the old times, Like here's a backpack, off, you go off, 444 00:27:20,280 --> 00:27:22,480 Speaker 3: you go can't. You're not allowed here anymore. 445 00:27:23,240 --> 00:27:29,959 Speaker 1: Lisa Loves Liberty replied what An American First commentator with 446 00:27:30,040 --> 00:27:33,520 Speaker 1: over one hundred and fifty thousand followers, asked, what's the 447 00:27:33,560 --> 00:27:36,080 Speaker 1: message that the Dessentists team wants people to take away 448 00:27:36,119 --> 00:27:41,000 Speaker 1: from this ad that associates Ron with flawed criminal individuals? 449 00:27:41,560 --> 00:27:44,520 Speaker 1: Is it that rad is a bootlegging, psycho killer who 450 00:27:44,520 --> 00:27:49,320 Speaker 1: commits financial crimes and has an achilles heel? Because that's 451 00:27:49,359 --> 00:27:50,000 Speaker 1: what it's saying. 452 00:27:51,800 --> 00:27:52,959 Speaker 3: God, that's so funny. 453 00:27:53,760 --> 00:27:57,639 Speaker 1: And finally, far right activist, former congressional staffer and aspiring 454 00:27:57,760 --> 00:28:02,480 Speaker 1: conspiracy theory documentary film producer Annual Bostik said, quote, this 455 00:28:02,560 --> 00:28:05,360 Speaker 1: is the gayest ad in the history of political advertising. 456 00:28:06,240 --> 00:28:11,440 Speaker 1: So that was that was roughly the response is to 457 00:28:11,520 --> 00:28:15,720 Speaker 1: to to dessand it's posting this ad. 458 00:28:17,720 --> 00:28:21,200 Speaker 3: All of this is extremely fun. I'm having a good 459 00:28:21,200 --> 00:28:22,280 Speaker 3: time like this. 460 00:28:24,640 --> 00:28:24,720 Speaker 5: Uh. 461 00:28:25,200 --> 00:28:28,119 Speaker 1: The The only the only figure that I that I 462 00:28:28,200 --> 00:28:32,560 Speaker 1: found who was in support of this ad like like, 463 00:28:32,600 --> 00:28:36,440 Speaker 1: the only like slightly even slightly noble person who seems 464 00:28:36,480 --> 00:28:38,040 Speaker 1: to enjoy this ad or thought it was a good 465 00:28:38,120 --> 00:28:43,040 Speaker 1: choice was Ian Miles chungk. Everyone else on the right 466 00:28:43,520 --> 00:28:44,840 Speaker 1: was a horrible decisie. 467 00:28:44,960 --> 00:28:47,600 Speaker 3: Again, if if you're not as if you're not a 468 00:28:47,680 --> 00:28:50,160 Speaker 3: terminally online leftist like us if you're one of like 469 00:28:50,200 --> 00:28:53,640 Speaker 3: the nice sweet liberals who who liked the Joe Brandon memes, 470 00:28:54,200 --> 00:28:57,040 Speaker 3: the Dark brand and memes. Ian Miles Chong is a 471 00:28:57,440 --> 00:29:04,160 Speaker 3: Malaysian senior citizen, a fire right youth influencer through a 472 00:29:04,360 --> 00:29:09,480 Speaker 3: series of decisions that you don't need this to be explained, 473 00:29:09,520 --> 00:29:11,920 Speaker 3: but he's one of the people that Elon Musk cares 474 00:29:11,960 --> 00:29:13,320 Speaker 3: about the most in this world. 475 00:29:13,600 --> 00:29:17,040 Speaker 2: You can google a picture of Ian Maleschung and understand 476 00:29:17,080 --> 00:29:19,040 Speaker 2: everything you need to from that picture. 477 00:29:19,080 --> 00:29:20,720 Speaker 3: I think so. 478 00:29:21,560 --> 00:29:24,880 Speaker 1: Fox News called the Dissentist campaign's use of the ad 479 00:29:25,320 --> 00:29:33,080 Speaker 1: mystifying and an unforced error. Now I'm also gonna doe 480 00:29:33,160 --> 00:29:36,240 Speaker 1: that's so good. I'm I'm also gonna play a short 481 00:29:36,240 --> 00:29:40,320 Speaker 1: clip from Miami, Florida's local CBS affiliate. 482 00:29:40,960 --> 00:29:43,440 Speaker 5: By the way, the video that you're just about to 483 00:29:43,480 --> 00:29:47,480 Speaker 5: see has over twenty four million views. I will do 484 00:29:47,760 --> 00:29:54,840 Speaker 5: everything in my house to pretend our lg GQ citizens. 485 00:29:55,440 --> 00:29:58,920 Speaker 5: The video then suddenly veers in a different direction, accompanied 486 00:29:58,920 --> 00:30:03,200 Speaker 5: by dark images, loud music, mixed images of governor with 487 00:30:03,320 --> 00:30:07,880 Speaker 5: shirtless muscular men, including actor Brad Pitt. A prominent group 488 00:30:07,920 --> 00:30:13,360 Speaker 5: that represents LGBTQ conservatives also, when on Twitter criticizing the video, 489 00:30:13,440 --> 00:30:17,200 Speaker 5: saying Florida governor can't tell the difference between common sense 490 00:30:17,280 --> 00:30:21,960 Speaker 5: gaze and the radical left Gaze labeled the scientist positions 491 00:30:22,240 --> 00:30:24,720 Speaker 5: as dangerous and politically stupid. 492 00:30:25,360 --> 00:30:28,160 Speaker 1: So I think that clip's also just a good reminder 493 00:30:28,280 --> 00:30:32,360 Speaker 1: of the level of specialized political analysis that you're getting 494 00:30:32,560 --> 00:30:35,240 Speaker 1: by listening to this show versus what you get on 495 00:30:35,320 --> 00:30:39,880 Speaker 1: local news. Yeah, because this local news can never explain 496 00:30:40,000 --> 00:30:42,640 Speaker 1: this nones No. 497 00:30:42,880 --> 00:30:45,200 Speaker 3: If you if you were to hand this over to 498 00:30:45,280 --> 00:30:48,800 Speaker 3: a team at MSNBC, they would die, they would be. 499 00:30:49,880 --> 00:30:56,080 Speaker 1: That's the next cliff I have. The next clip I 500 00:30:56,120 --> 00:30:58,840 Speaker 1: have is them handing this over to MSNBC. 501 00:31:03,600 --> 00:31:05,920 Speaker 3: This is one of my favorite days at work we've had. 502 00:31:08,240 --> 00:31:11,719 Speaker 1: First of all, the DeSantis campaign sent out a tweet 503 00:31:11,800 --> 00:31:15,600 Speaker 1: later that night saying, quote, opposing the federal recognition of 504 00:31:15,640 --> 00:31:19,280 Speaker 1: Pride Month isn't homophobic. We wouldn't support a month to 505 00:31:19,320 --> 00:31:25,400 Speaker 1: celebrate straight people for sexual orientation. It's unnecessary, divisive and pandering. 506 00:31:25,640 --> 00:31:30,440 Speaker 1: It's very very cool. So here is here is here's 507 00:31:30,520 --> 00:31:37,600 Speaker 1: the cliff of of m s NBC reacting to this ad. Uh, 508 00:31:37,680 --> 00:31:39,760 Speaker 1: it's it's it's it's gonna be. It's gonna be, it's 509 00:31:39,760 --> 00:31:40,880 Speaker 1: gonna be, it's gonna be pretty good. 510 00:31:41,200 --> 00:31:45,800 Speaker 7: Meanwhile, Governor DeSantis is defending a controversial and frankly bizarre 511 00:31:45,800 --> 00:31:49,240 Speaker 7: campaign video that attacks for President Donald Trump's views on 512 00:31:49,400 --> 00:31:53,480 Speaker 7: l g b t Q rights. Donny Deutsch a man, 513 00:31:53,480 --> 00:31:56,200 Speaker 7: extraordinaiy What am I? What am I looking at there? 514 00:31:56,240 --> 00:31:57,680 Speaker 8: And extra stopped? 515 00:31:57,720 --> 00:32:01,239 Speaker 1: Okay for a while, what I'm doing here? 516 00:32:01,280 --> 00:32:04,800 Speaker 8: And the answer is, well, first of all, he's DeSantis 517 00:32:04,800 --> 00:32:07,240 Speaker 8: is flailing and he's trying to continually move to the 518 00:32:07,320 --> 00:32:10,240 Speaker 8: right of Trump. But this lgbt Q thing is just 519 00:32:11,200 --> 00:32:13,120 Speaker 8: do you think this is moving voters? 520 00:32:13,440 --> 00:32:13,720 Speaker 1: Are you? 521 00:32:14,000 --> 00:32:17,160 Speaker 8: And to pay Trump as a patron of this group 522 00:32:17,720 --> 00:32:20,560 Speaker 8: is you know, as an ad guy, There's one thing 523 00:32:20,640 --> 00:32:23,560 Speaker 8: I learned over yours is people aren't stupid. Okay, you 524 00:32:23,720 --> 00:32:25,760 Speaker 8: just and I don't know the voter that's going to 525 00:32:25,800 --> 00:32:28,280 Speaker 8: see that and go, you know what, Trump, I'm going 526 00:32:29,120 --> 00:32:33,880 Speaker 8: You're my guy. And it's just DeSantis is such a dark, dark, 527 00:32:34,160 --> 00:32:36,080 Speaker 8: dark character. I've talked a lot about on the show. 528 00:32:36,400 --> 00:32:39,040 Speaker 8: How at the end of the day, a candidate Trump, 529 00:32:39,120 --> 00:32:41,760 Speaker 8: even though you know, we eviscerate him and there is 530 00:32:41,800 --> 00:32:44,840 Speaker 8: a likability if you're a Trump guy about him, he's entertaining, 531 00:32:44,920 --> 00:32:47,200 Speaker 8: he's a loungeacked, He's this and that. This guy is 532 00:32:47,280 --> 00:32:50,280 Speaker 8: just the dark the Prince darkness. And that is one 533 00:32:50,320 --> 00:32:55,560 Speaker 8: of the darkest, most bizarre, twisted, deviant ads I've ever seen. 534 00:32:55,720 --> 00:32:59,600 Speaker 7: Well, he was defending it yesterday. Bipartisan backlash to the video, 535 00:32:59,640 --> 00:33:02,800 Speaker 7: by the way, many people calling it homophobic. Governor DeSantis 536 00:33:03,200 --> 00:33:05,960 Speaker 7: standing by the ad, calling it fair game. 537 00:33:08,240 --> 00:33:11,880 Speaker 6: I think, you know, identifying Donald Trump as really being 538 00:33:11,920 --> 00:33:17,000 Speaker 6: a pioneer in injecting gender ideology into the mainstream, where 539 00:33:17,000 --> 00:33:20,440 Speaker 6: he was having men compete against women in his beauty pageants, 540 00:33:20,480 --> 00:33:22,960 Speaker 6: I think that's totally fair game because he's now campaigning 541 00:33:23,280 --> 00:33:26,080 Speaker 6: saying the opposite, that he doesn't think that you should 542 00:33:26,120 --> 00:33:29,360 Speaker 6: have men competing in women's things like athletics. And so 543 00:33:29,400 --> 00:33:32,160 Speaker 6: we've been very clear on it that we believe in 544 00:33:32,240 --> 00:33:35,200 Speaker 6: protecting the rights of our girls and the rights of 545 00:33:35,240 --> 00:33:39,080 Speaker 6: women athletes to be able to participate with fairness and 546 00:33:39,160 --> 00:33:40,040 Speaker 6: with integrity. 547 00:33:41,040 --> 00:33:44,800 Speaker 7: In response to those remarks, Trump campaign spokesperson said, quote, 548 00:33:45,000 --> 00:33:49,520 Speaker 7: a desperate dissanctus campaign with a flailing candidate is in 549 00:33:49,560 --> 00:33:52,880 Speaker 7: its last throes of relevancy. 550 00:33:53,080 --> 00:33:55,960 Speaker 3: First off, such bad analysis of that video. 551 00:33:56,160 --> 00:33:58,440 Speaker 2: Yeah, I mean if they're completely out of their debts. 552 00:33:58,520 --> 00:34:01,160 Speaker 3: Yeah, yeah, No, No, the point is not that he 553 00:34:01,280 --> 00:34:03,880 Speaker 3: is so dark and evil. The point is that this 554 00:34:03,960 --> 00:34:07,760 Speaker 3: is incompetent and impenetrable. You could just say that it's okay. 555 00:34:08,040 --> 00:34:12,239 Speaker 2: Yeah, it's my job to understand this ship and I don't. Yeah, so. 556 00:34:14,320 --> 00:34:17,759 Speaker 1: Beyond beyond, beyond dissandis being the prince of darkness, as 557 00:34:17,800 --> 00:34:20,400 Speaker 1: we've only established. Yeah, why try to. 558 00:34:20,400 --> 00:34:21,520 Speaker 3: Make him sound cool. 559 00:34:22,239 --> 00:34:23,200 Speaker 2: This is what he's doing. 560 00:34:23,280 --> 00:34:26,000 Speaker 1: This is the thing, this is the thing they don't understand, right, 561 00:34:26,480 --> 00:34:28,759 Speaker 1: this is why, this is why Dark braindon happened by 562 00:34:28,800 --> 00:34:32,240 Speaker 1: complete accident like it was. It was so effective because 563 00:34:32,320 --> 00:34:34,760 Speaker 1: there was no way for liberals to concoct this themselves. 564 00:34:34,920 --> 00:34:37,400 Speaker 1: They were they were they were only copying the asthetic 565 00:34:37,400 --> 00:34:42,040 Speaker 1: stylings of of of like ironic leftists. So yeah, everyone 566 00:34:42,080 --> 00:34:44,759 Speaker 1: is just baffled by this sad saying, there's absolutely no 567 00:34:44,800 --> 00:34:47,680 Speaker 1: way of understanding what's going on here. There's there's absolutely 568 00:34:47,680 --> 00:34:50,800 Speaker 1: no like larger trends that that like may be at play. 569 00:34:51,480 --> 00:34:54,400 Speaker 1: But obviously we we we've kind of offered some insight 570 00:34:54,440 --> 00:34:57,359 Speaker 1: into what's been going on here, and in the end, 571 00:34:57,640 --> 00:35:01,480 Speaker 1: DeSantis's attempt at fash wave has been rejected by conservative 572 00:35:01,520 --> 00:35:06,520 Speaker 1: America either through it's just sheer like esoteric strangeness, and 573 00:35:06,680 --> 00:35:10,480 Speaker 1: also the kind of the the whittling away at at 574 00:35:10,560 --> 00:35:13,719 Speaker 1: at Fashwave's power that the dark branded meme has been 575 00:35:13,760 --> 00:35:16,279 Speaker 1: doing for so long. There's just nothing first of all 576 00:35:16,320 --> 00:35:19,960 Speaker 1: appealing about this, which makes all that remains just incredibly 577 00:35:20,040 --> 00:35:25,480 Speaker 1: just like just like off putting, so like what we 578 00:35:25,560 --> 00:35:28,160 Speaker 1: have here from disantas like in the actual video, but 579 00:35:28,200 --> 00:35:31,480 Speaker 1: besides the obvious like homophobia, is a sort of like 580 00:35:31,600 --> 00:35:35,799 Speaker 1: meme soup, combining some elements of like fashwave and some 581 00:35:35,920 --> 00:35:40,879 Speaker 1: like dark mega imagery, with other imagery from from right 582 00:35:40,920 --> 00:35:43,879 Speaker 1: wing meme tropes that have also gotten popular the past 583 00:35:43,920 --> 00:35:47,719 Speaker 1: few years, like Patrick Bateman, who's who's kind of more 584 00:35:47,760 --> 00:35:51,360 Speaker 1: popular in like the Schizzo wave subgenre just still heavily 585 00:35:51,440 --> 00:35:54,480 Speaker 1: tied to fash wave, kind of like it glorifies the 586 00:35:54,560 --> 00:35:57,040 Speaker 1: set ex the mental illness to push you towards doing 587 00:35:57,120 --> 00:35:58,840 Speaker 1: like extremist violence. 588 00:35:59,560 --> 00:36:02,239 Speaker 3: Yeah, and then I should say the the aesthetics of 589 00:36:02,280 --> 00:36:07,480 Speaker 3: like how a specific subculture depicts mental illness, yes. 590 00:36:07,280 --> 00:36:10,560 Speaker 1: Yes, yeah, And there's there's a bunch of other like 591 00:36:10,600 --> 00:36:14,680 Speaker 1: pop culture sigma figures. In this video, there's images of 592 00:36:14,880 --> 00:36:19,040 Speaker 1: the real life Chad mistaken in news coverage as a 593 00:36:19,040 --> 00:36:22,239 Speaker 1: generic body builder. But this is actually like a very 594 00:36:22,239 --> 00:36:26,080 Speaker 1: specific online meme that's like not like it's not niche. 595 00:36:26,640 --> 00:36:29,440 Speaker 1: And there's there's also like a very a very specific 596 00:36:29,520 --> 00:36:35,440 Speaker 1: uh dysantist Chad Wojack in this video. So and in 597 00:36:35,480 --> 00:36:39,000 Speaker 1: the end, like this attempt at kind of reviving a 598 00:36:39,200 --> 00:36:42,719 Speaker 1: soft fast wave style or you know, kind of dark 599 00:36:42,760 --> 00:36:46,560 Speaker 1: mega style for an attack ad by the Disanta's campaign 600 00:36:46,600 --> 00:36:51,160 Speaker 1: was basically wholesale rejected by conservative Americans and with with 601 00:36:51,239 --> 00:36:54,640 Speaker 1: no with no other politicians co signing this. The only other, 602 00:36:54,760 --> 00:36:57,759 Speaker 1: i mean notable figure who applauded this was Ean Miles Chung. 603 00:36:58,320 --> 00:37:01,160 Speaker 1: Uh no, no, no one note thought this was a 604 00:37:01,320 --> 00:37:05,440 Speaker 1: good idea. Most dissentis of supporters were off putted. The 605 00:37:05,480 --> 00:37:08,920 Speaker 1: only people who really like liked this were like chronically 606 00:37:08,960 --> 00:37:12,960 Speaker 1: online fascist zoomers who are either not old enough to 607 00:37:13,040 --> 00:37:15,280 Speaker 1: vote or just barely old enough to vote. 608 00:37:15,719 --> 00:37:19,840 Speaker 3: Yeah they are teenage Nick Flintz fans. 609 00:37:20,239 --> 00:37:22,840 Speaker 1: Yeah, like because like they're the only ones who are like, 610 00:37:22,880 --> 00:37:25,600 Speaker 1: well understand what's going on. So it like becomes a 611 00:37:25,640 --> 00:37:29,759 Speaker 1: cohesive message, because if the average viewer isn't turned off 612 00:37:29,800 --> 00:37:32,560 Speaker 1: by like the intense homophobia or the anti Trump angle, 613 00:37:32,880 --> 00:37:37,279 Speaker 1: the alienating editing style and online references and other kind 614 00:37:37,280 --> 00:37:41,280 Speaker 1: of bizarre attributes like the the the music, the flashing images, 615 00:37:41,600 --> 00:37:45,319 Speaker 1: it either left most ordinary viewers confused or just like 616 00:37:45,400 --> 00:37:50,280 Speaker 1: turned off. And so in the end, like I think 617 00:37:50,520 --> 00:37:53,000 Speaker 1: there is there is a recurring trend here and that 618 00:37:53,560 --> 00:37:58,520 Speaker 1: like Dark Mega didn't help the Republicans win the mid terms, 619 00:37:58,960 --> 00:38:02,320 Speaker 1: like that that that was a pretty pretty big defeat 620 00:38:02,360 --> 00:38:04,839 Speaker 1: for them. All of all of the work they were 621 00:38:04,880 --> 00:38:07,680 Speaker 1: doing beforehand to like to like start getting people like 622 00:38:07,760 --> 00:38:11,720 Speaker 1: riled up, get making making like attention grabbing authoritarian memes, 623 00:38:12,120 --> 00:38:14,080 Speaker 1: all of like the critical rice theory stuff. None of 624 00:38:14,080 --> 00:38:18,400 Speaker 1: that panned out in the actual elections. And whatever DeSantis 625 00:38:18,480 --> 00:38:21,400 Speaker 1: is doing sure doesn't seem to be helping him beat Trump. 626 00:38:22,600 --> 00:38:25,400 Speaker 1: The only person who who is who is winning right 627 00:38:25,440 --> 00:38:28,560 Speaker 1: at this is Dark Brandon. Dark Brandon strikes again. He 628 00:38:28,680 --> 00:38:32,000 Speaker 1: is the one that actually has made has made sure 629 00:38:32,520 --> 00:38:38,280 Speaker 1: that Desantius cannot use this playbook. Dark Brandon is sitting 630 00:38:38,360 --> 00:38:42,320 Speaker 1: on a gargoyle over top of whatever city in Florida 631 00:38:43,000 --> 00:38:47,520 Speaker 1: DeSantis lives. Dark Brandon is is our watchful protector. He is, 632 00:38:47,760 --> 00:38:49,600 Speaker 1: he is, he is our silent guardian. 633 00:38:50,880 --> 00:38:53,880 Speaker 3: I'm gonna Garrison was just talking about this image of 634 00:38:53,960 --> 00:38:58,120 Speaker 3: Dark Brandon sitting on a throne above. I'm gonna say, Miami. 635 00:38:58,320 --> 00:39:01,400 Speaker 3: They lifted up their shirt to show their new Dark 636 00:39:01,480 --> 00:39:04,600 Speaker 3: branded chest tattoo, and wow, that must have been what 637 00:39:04,719 --> 00:39:06,799 Speaker 3: was that twelve hours in the chair gear the big, 638 00:39:06,840 --> 00:39:07,479 Speaker 3: it was big. 639 00:39:07,800 --> 00:39:10,279 Speaker 1: It was well, the first day was thirteen hours, at 640 00:39:10,320 --> 00:39:13,280 Speaker 1: the second he was twelve hours. So good wolds thirteen 641 00:39:13,360 --> 00:39:14,520 Speaker 1: twelve at the end. 642 00:39:14,760 --> 00:39:16,919 Speaker 3: Yeah, that's good. That's good, very big. 643 00:39:17,120 --> 00:39:18,759 Speaker 2: Will you run out of battery or the eyes are 644 00:39:18,760 --> 00:39:20,040 Speaker 2: always going to glow? No? 645 00:39:20,160 --> 00:39:23,279 Speaker 1: Actually those are fluorescents, so I have to stand in 646 00:39:23,320 --> 00:39:26,200 Speaker 1: the sun for for like ten minutes to charge them 647 00:39:26,280 --> 00:39:27,280 Speaker 1: up and a last about. 648 00:39:27,080 --> 00:39:27,760 Speaker 3: Like five hours. 649 00:39:27,920 --> 00:39:31,759 Speaker 2: Magic hajike love that. Yeah. I have a conspiracy theory here. 650 00:39:31,800 --> 00:39:34,879 Speaker 2: I believe that Rondi Santi's fourteen year old nephew grew 651 00:39:35,000 --> 00:39:38,680 Speaker 2: Bitchad fourteen eighty eight was extremely online, so online that 652 00:39:38,800 --> 00:39:42,840 Speaker 2: his parents took away his phone and he just lost 653 00:39:42,880 --> 00:39:46,200 Speaker 2: all contact with the internet circa like early twenty twenty two, 654 00:39:46,719 --> 00:39:49,160 Speaker 2: and then run A Santas asked him to make an advert, 655 00:39:49,160 --> 00:39:50,399 Speaker 2: and this is what happened. 656 00:39:50,600 --> 00:39:51,560 Speaker 3: So the ad. 657 00:39:51,960 --> 00:39:54,600 Speaker 1: So I tried tracking down who made this advert. I 658 00:39:55,040 --> 00:39:58,880 Speaker 1: messaged someone who I suspect of making it, who ignored 659 00:39:58,880 --> 00:40:03,880 Speaker 1: my message. To be fair, I I messaged them on 660 00:40:03,960 --> 00:40:08,480 Speaker 1: my Julius of Vola sock puppet on Telegram and they 661 00:40:08,520 --> 00:40:13,720 Speaker 1: still ignore my message. So I I there. The video 662 00:40:14,040 --> 00:40:17,960 Speaker 1: was not created by the Disantis team himself. It was 663 00:40:18,000 --> 00:40:21,239 Speaker 1: it was it was. It was embedded in their war 664 00:40:21,360 --> 00:40:24,839 Speaker 1: room Twitter feed. It was tracked back to this at 665 00:40:24,920 --> 00:40:28,719 Speaker 1: a one time pro Trump account called Proud Elephant, who 666 00:40:28,800 --> 00:40:35,120 Speaker 1: has a corresponding Telegram channel. So this guy Proud Elephant is, 667 00:40:35,160 --> 00:40:37,680 Speaker 1: from what I can tell, the origin point of this video. 668 00:40:37,719 --> 00:40:39,960 Speaker 1: I can't seem to find it in any earlier places. 669 00:40:40,200 --> 00:40:42,239 Speaker 1: I've tried getting into contact with him to figure out 670 00:40:42,280 --> 00:40:45,480 Speaker 1: what his intentions were for like if if he made 671 00:40:45,480 --> 00:40:47,799 Speaker 1: the video or if he found it from somewhere. But 672 00:40:48,160 --> 00:40:50,440 Speaker 1: this is why I said I I I clarified that 673 00:40:50,960 --> 00:40:55,920 Speaker 1: the Disantis team shared this video on their official campaign account. 674 00:40:56,239 --> 00:40:59,320 Speaker 1: They did not make it themselves, which is also pretty 675 00:40:59,320 --> 00:41:01,520 Speaker 1: funny because they didn't spend any money on this thing, 676 00:41:01,560 --> 00:41:04,480 Speaker 1: and it still like was a massive shot in the face. 677 00:41:04,719 --> 00:41:08,719 Speaker 1: Like it's just like huge, huge blowback. They didn't need 678 00:41:08,760 --> 00:41:11,680 Speaker 1: to like embed this video made by like whatever weirdo 679 00:41:11,880 --> 00:41:15,480 Speaker 1: loner who has like final cut pro on his computer, 680 00:41:15,680 --> 00:41:18,600 Speaker 1: Like there's there's really there's really no reason, like they 681 00:41:18,600 --> 00:41:21,719 Speaker 1: have an actual ad team and for some reason they 682 00:41:21,840 --> 00:41:25,280 Speaker 1: did this instead. Now also as a part of this research, 683 00:41:25,680 --> 00:41:29,800 Speaker 1: I joined as many Dysantis Telegram channels as I could. 684 00:41:29,880 --> 00:41:33,879 Speaker 1: I scrolled through months of posting. I scrolled through all 685 00:41:34,040 --> 00:41:37,720 Speaker 1: like all three of the official Dysantis campaign Twitter accounts. 686 00:41:38,400 --> 00:41:41,600 Speaker 1: Nothing else in their propaganda quite compares to this video. 687 00:41:41,640 --> 00:41:44,960 Speaker 1: It is such a weird outlier that makes me really wonder, 688 00:41:45,040 --> 00:41:49,919 Speaker 1: like who who both who who was operating the the 689 00:41:50,000 --> 00:41:52,799 Speaker 1: DeSantis war room to Twitter account that that like hit 690 00:41:52,880 --> 00:41:56,360 Speaker 1: publish on this tweet with this with this video embedded, 691 00:41:57,360 --> 00:41:59,120 Speaker 1: and like what their relation is to the rest of 692 00:41:59,160 --> 00:42:02,759 Speaker 1: like the Dysantis like media strategy, because it's just it's 693 00:42:02,800 --> 00:42:04,960 Speaker 1: just it is. It is utterly, utterly baffling. 694 00:42:05,480 --> 00:42:08,120 Speaker 3: I mean, I think some of it can come back to. 695 00:42:08,200 --> 00:42:11,400 Speaker 3: In twenty sixteen, kind of about a month so, I 696 00:42:11,400 --> 00:42:15,560 Speaker 3: think before the election, the Trump campaign came out with 697 00:42:15,600 --> 00:42:19,480 Speaker 3: this really weird, very four Chan inspired sort of like 698 00:42:19,600 --> 00:42:23,799 Speaker 3: ad video for the campaign that like a lot of 699 00:42:23,800 --> 00:42:26,360 Speaker 3: Democrats you know, made fun of, but it was a 700 00:42:26,400 --> 00:42:29,040 Speaker 3: pretty effective ad. And I you know, I wrote about 701 00:42:29,040 --> 00:42:30,600 Speaker 3: this some at the time, and I talked with the 702 00:42:30,640 --> 00:42:32,520 Speaker 3: guy who'd been doing attack ads and stuff and was like, 703 00:42:32,520 --> 00:42:34,120 Speaker 3: I don't know, I think this is a pretty successful 704 00:42:34,120 --> 00:42:36,880 Speaker 3: ad because it it feels authentic in a way that 705 00:42:37,000 --> 00:42:41,400 Speaker 3: political ads don't. And my guess is that when this 706 00:42:41,480 --> 00:42:45,759 Speaker 3: got presented to them, people at the DeSantis campaign were like, well, 707 00:42:45,760 --> 00:42:48,600 Speaker 3: this could be that for us, right, this could be 708 00:42:48,719 --> 00:42:51,960 Speaker 3: us leaning into something that's it's new, but it's like 709 00:42:52,120 --> 00:42:55,640 Speaker 3: real and it's representative of how kids, young people are 710 00:42:55,680 --> 00:42:58,400 Speaker 3: talking these days, and that will build the kind of 711 00:42:58,440 --> 00:43:01,840 Speaker 3: excitement and the kind of like conversation around our campaign 712 00:43:01,880 --> 00:43:04,200 Speaker 3: that can help take us to the next level. And 713 00:43:04,200 --> 00:43:06,960 Speaker 3: I think the thing that they missed there was that Trump, 714 00:43:07,400 --> 00:43:10,600 Speaker 3: in sort of you know, signposting to that online alt right, 715 00:43:11,239 --> 00:43:14,840 Speaker 3: was adopting and kind of making his own a real 716 00:43:15,200 --> 00:43:19,560 Speaker 3: movement that was representative of some things that were appealing 717 00:43:19,600 --> 00:43:23,279 Speaker 3: to a lot of people. And this is not right, 718 00:43:23,800 --> 00:43:26,600 Speaker 3: Like there's been no ground swell of people who are 719 00:43:26,640 --> 00:43:30,600 Speaker 3: into this, like these weird like the only ground swell 720 00:43:30,680 --> 00:43:33,120 Speaker 3: of a lot of normies getting into fash wave has 721 00:43:33,160 --> 00:43:40,040 Speaker 3: been dark branded, like like normy normy Republicans did not 722 00:43:40,200 --> 00:43:43,960 Speaker 3: adopt like this kind of shit in and mass And 723 00:43:44,360 --> 00:43:47,000 Speaker 3: I think it was a mistake, Like it was a 724 00:43:47,360 --> 00:43:49,480 Speaker 3: it was a it was a mistake to think that 725 00:43:49,640 --> 00:43:54,120 Speaker 3: like I don't know, like random like goop heads were 726 00:43:54,200 --> 00:43:57,760 Speaker 3: going to see their candidate compared to a serial killer 727 00:43:58,080 --> 00:44:01,839 Speaker 3: from a famously off putting and be like this is a. 728 00:44:01,800 --> 00:44:02,920 Speaker 2: Good call for us. 729 00:44:03,160 --> 00:44:08,799 Speaker 1: This is my guy. Yeah, like no, like not not 730 00:44:08,840 --> 00:44:12,440 Speaker 1: everyone is like a seventeen year old suicidal alright, teenager, 731 00:44:12,800 --> 00:44:16,520 Speaker 1: Like that's actually not their prime base if you want 732 00:44:16,520 --> 00:44:18,560 Speaker 1: to win an election, there aren't. 733 00:44:18,400 --> 00:44:22,040 Speaker 3: Many of you kids, Like they don't want teenagers voting. 734 00:44:21,760 --> 00:44:25,600 Speaker 1: At all, which is it's also really weird that DeSantis 735 00:44:25,640 --> 00:44:28,960 Speaker 1: has been given multiple opportunities to to pull back the ad, 736 00:44:29,040 --> 00:44:30,920 Speaker 1: saying it was it was a mistake. It was not, 737 00:44:31,080 --> 00:44:33,240 Speaker 1: it was not officially made by our campaign. It shouldn't 738 00:44:33,239 --> 00:44:35,879 Speaker 1: have been shared. But every time they've been given this opportunity, 739 00:44:36,080 --> 00:44:37,600 Speaker 1: they doubled down on the ad. 740 00:44:37,800 --> 00:44:40,440 Speaker 2: That's his whole thing though, like never admit fault, always 741 00:44:40,440 --> 00:44:41,080 Speaker 2: pushing forward. 742 00:44:41,320 --> 00:44:43,880 Speaker 1: Yeah, I guess that is that is like a staple 743 00:44:43,920 --> 00:44:45,120 Speaker 1: of fascism, but like. 744 00:44:45,160 --> 00:44:47,600 Speaker 2: Yeah, yeah, man, well. 745 00:44:49,040 --> 00:44:52,560 Speaker 3: Anyway, that's good stabbing stuff. I'm well, Garrison, this has 746 00:44:52,600 --> 00:44:53,320 Speaker 3: made my week. 747 00:44:53,760 --> 00:44:57,560 Speaker 1: This has been a fucking time to be alive. This 748 00:44:57,640 --> 00:44:59,920 Speaker 1: has been far too much of my week has been 749 00:45:00,040 --> 00:45:03,440 Speaker 1: putting together these like three thousand, four thousand words. 750 00:45:04,280 --> 00:45:04,520 Speaker 3: Yep. 751 00:45:06,200 --> 00:45:08,440 Speaker 1: Well, I'm glad. I'm glad everyone was able to come 752 00:45:08,480 --> 00:45:12,760 Speaker 1: away from this as as enlightened, as as god. 753 00:45:13,520 --> 00:45:17,080 Speaker 3: Oh yeah, brand, I have entered a state of nosis. 754 00:45:17,760 --> 00:45:18,960 Speaker 3: Thank you, thank you for. 755 00:45:20,560 --> 00:45:20,600 Speaker 1: This. 756 00:45:20,760 --> 00:45:21,920 Speaker 2: I've achieved enlightenment. 757 00:45:25,280 --> 00:45:27,280 Speaker 1: All right, Well, long lived dark brandom. 758 00:45:32,080 --> 00:45:34,400 Speaker 3: It could Happen here as a production of cool Zone Media. 759 00:45:34,680 --> 00:45:37,320 Speaker 1: For more podcasts from cool Zone Media, visit our website 760 00:45:37,360 --> 00:45:39,560 Speaker 1: cool zonemedia dot com, or check us out on the 761 00:45:39,640 --> 00:45:43,000 Speaker 1: iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts. 762 00:45:43,640 --> 00:45:45,720 Speaker 1: You can find sources for It could Happen Here, updated 763 00:45:45,800 --> 00:45:49,840 Speaker 1: monthly at cool zonemedia dot com slash sources. Thanks for listening.