WEBVTT - PREVIEW: Against the Rules Season 2

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<v Speaker 1>Pushkin. Hey everyone, this is justin Richmond. I'm really excited

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<v Speaker 1>to tell you that Pushkin's Against the Rules podcast is

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<v Speaker 1>back for its second season. Against the Rules is the

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<v Speaker 1>brainchild of Michael Lewis, the thought of a lot of

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<v Speaker 1>great books, but three of which turn into movies. I'm

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<v Speaker 1>sure you've seen Moneyball, The Big Short, and The blind Side.

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<v Speaker 1>Michael's an incredible storyteller, and his podcast is no different.

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<v Speaker 1>Against the Rules looks at fairness in every aspect of

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<v Speaker 1>American life, and this season, Michael returns with a very

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<v Speaker 1>special series on coaches. They used to be confined to

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<v Speaker 1>just sports, but I'm sure you've noticed now that coaches

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<v Speaker 1>are everywhere. Life coaches, death coaches, writing coaches, business coaches.

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<v Speaker 1>You can hire a coach to improve your executive skills,

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<v Speaker 1>your online dating performance, even your charisma. But coaching has

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<v Speaker 1>also become an odd source of unfairness. Just look around

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<v Speaker 1>and ask yourself who has access to these coaches and

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<v Speaker 1>who doesn't. Stay tuned to hear the first episode of

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<v Speaker 1>Against the Rules right here, and be sure to subscribe

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<v Speaker 1>to hear the rest of this great season. Welcome to

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<v Speaker 1>season two of Against the Rules. I'm Michael Lewis. Before

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<v Speaker 1>we get to where we're going, I want to go

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<v Speaker 1>back for a moment to where we've been a little

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<v Speaker 1>backstory from season one. The story involves a woman named

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<v Speaker 1>Katie Highland. She's in her late thirties, a public school teacher, wife,

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<v Speaker 1>mother of two small children. Her entire adult life, she'd

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<v Speaker 1>been made miserable by student loan she'd taken out when

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<v Speaker 1>she was eighteen years old. I don't see any payoff,

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<v Speaker 1>and it just keeps getting harder and harder, and that's

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<v Speaker 1>soul crushing her state of mind. Well, even her children

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<v Speaker 1>could see it wasn't good. It might be actually kind

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<v Speaker 1>of painful for her, because all of this counts with

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<v Speaker 1>a bell and getting something changed to another thing that's

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<v Speaker 1>the same, but changing to it. I love you, feel well,

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<v Speaker 1>it does feel kind of painful, right, mommy. Yeah, A

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<v Speaker 1>lot of the paper is yeah there, it's a lot

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<v Speaker 1>of paperwork. It's a lot of and a lot of

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<v Speaker 1>pain for doing it. This killed me to hear, but

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<v Speaker 1>especially this next part. It is very good to be

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<v Speaker 1>thoughtful for everybody. But the person who's the most best

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<v Speaker 1>person on earth is this lady right there, this lady

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<v Speaker 1>Jackson's mom Katie Highland shouldn't have owed anybody a dime.

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<v Speaker 1>That was the point of the story. Katie had qualified

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<v Speaker 1>years ago for a program that Congress created to forgive

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<v Speaker 1>the student loans of public servants, but her student loan

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<v Speaker 1>servicer made money offer only as long as she still

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<v Speaker 1>owed the money, and they had more or less tricked

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<v Speaker 1>her to keep her in debt. I like to try

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<v Speaker 1>to always find the good in people, and when you

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<v Speaker 1>have experiences like my experience, you get discouraged and you

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<v Speaker 1>start to think that people aren't as good as you

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<v Speaker 1>once thought they were. Sometimes you stumble onto a story

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<v Speaker 1>and you can't get it out of your head. Katie

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<v Speaker 1>Hyland had played by the rules, made all her loan payments,

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<v Speaker 1>thrown herself into being a good mother and a great teacher,

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<v Speaker 1>and she'd been abused by the company that was meant

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<v Speaker 1>to help her navigate her finances, and the Consumer Financial

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<v Speaker 1>Protection Bureau, the one financial referee that might have stepped

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<v Speaker 1>in to help her, was doing nothing to help. So

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<v Speaker 1>we decided to help on the website go fund me

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<v Speaker 1>to try to pay off Katie's student loans. When I

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<v Speaker 1>looked at the page, and I think I saw at

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<v Speaker 1>that time that it was like eleven thousand dollars. I

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<v Speaker 1>was completely blown away. I was at my son's baseball game.

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<v Speaker 1>I remember I showed my mom. We were like freaking

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<v Speaker 1>out about it and just reading people's responses and the

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<v Speaker 1>encouraging words, and like where people were from. There were

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<v Speaker 1>people from Ireland, there were people from England. We started

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<v Speaker 1>this campaign two months after the show originally aired, so

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<v Speaker 1>after most people had listened to it. Even then, it

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<v Speaker 1>took you, our listeners less than three months to pay

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<v Speaker 1>off fifty thousand dollars. And I think the last person

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<v Speaker 1>that donated donated like enough to like hit it, and

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<v Speaker 1>it was just so I was like, oh my god, Mom,

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<v Speaker 1>like it happened. We did it, and I can't even

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<v Speaker 1>tell it's because you said to me in one email,

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<v Speaker 1>like just pay it forward or just do it for

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<v Speaker 1>someone else. And every go fund meat campaign that I see,

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<v Speaker 1>I make it a point to do the same, even

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<v Speaker 1>if it's ten twenty whatever I can do. Now, don't

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<v Speaker 1>you dare go get into debt again. I thought that

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<v Speaker 1>would be the end of the story, but there was

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<v Speaker 1>a lot more to it. Of course, there was more

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<v Speaker 1>to it. I mean, Katie had told us that financial

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<v Speaker 1>stress had caused her to grind her teeth at night,

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<v Speaker 1>and she started losing her teeth. She used to smile

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<v Speaker 1>all the time. Now she avoided smiling, and along the way,

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<v Speaker 1>she'd picked up another debt problem. Already, I'm on a

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<v Speaker 1>payment plan with a dentist like five hundred dollars a week.

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<v Speaker 1>I've spent like thirty thousand dollars. I've lost a bunch

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<v Speaker 1>of teeth through the grinding and all of that. That

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<v Speaker 1>part has been really difficult. So I still have a lot,

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<v Speaker 1>you know, remaining with that. It's still a lot to

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<v Speaker 1>pay off, still a lot of dental work to get done.

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<v Speaker 1>So you do have credit card debt? Yeah, I have

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<v Speaker 1>credit card debt. Any big purchases that I've had to make,

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<v Speaker 1>I've put on credit cards. US. You're a very lucky

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<v Speaker 1>kind of American. You may recognize yourself here. You try

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<v Speaker 1>to do prudent things to save money, like drop the

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<v Speaker 1>vision coverage on your health insurance. Then suddenly your daughter

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<v Speaker 1>needs glasses. That was the kind of thing that Katie

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<v Speaker 1>and her husband did that wound up biting them. They

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<v Speaker 1>now have five credit cards between them, all charging high

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<v Speaker 1>interest rates. Even though their credit score is great. Personally,

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<v Speaker 1>I just want to not be scared to look at

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<v Speaker 1>my bank account. I don't think I've looked at my

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<v Speaker 1>bank account in years, to be honest. I just, yeah,

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<v Speaker 1>that's not a good I know that's not healthy, but

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<v Speaker 1>I don't know why. It's just like terrifies me. I'm

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<v Speaker 1>I'm not sure why. The credit card industry already had

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<v Speaker 1>her by the throat. She was ashamed of it, and

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<v Speaker 1>she had no sense that anyone would help this time. Well,

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<v Speaker 1>so here's my goal. My goal season one, the goal

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<v Speaker 1>was to get rid of your student debt. In season

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<v Speaker 1>two as they restore your smile. So that's what we're

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<v Speaker 1>going to try to do, all right, Okay, thanks Michael.

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<v Speaker 1>I'm Michael Lewis, and this is against the rules. Last

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<v Speaker 1>season was about referees, the attack on our societies. Refs

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<v Speaker 1>is obviously a big problem. This season is about coaches. Yeah,

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<v Speaker 1>what are you doing and their rise in American life.

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<v Speaker 1>You need to stop being a lazy piece of shit

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<v Speaker 1>and work for your picture or I'm going to kick

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<v Speaker 1>your ass. Got it. It wasn't that long ago the

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<v Speaker 1>coaches were confined to sports. Now they're everywhere. We're going

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<v Speaker 1>to refocus like we're training a puppy. If we're going

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<v Speaker 1>to train your mind like we train a puppy. They're

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<v Speaker 1>people who call themselves life coaches and other people who

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<v Speaker 1>call themselves death coaches. I am here to guide you

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<v Speaker 1>and making sure you grow as a person. Every big

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<v Speaker 1>time corporate boss has an executive coach, but now so

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<v Speaker 1>do new NBA is starting out at Wall Street banks

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<v Speaker 1>and consulting firms. These are super smart people who maybe

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<v Speaker 1>just haven't heard the right strategies. You can hire a

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<v Speaker 1>coach to improve your online dating performance or your charisma.

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<v Speaker 1>It's a saying which is therapy is a path of tears,

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<v Speaker 1>and coaching is the path of laughta and that's all great.

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<v Speaker 1>The coaching is also becoming an odd source of unfairness.

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<v Speaker 1>Just look around and ask yourself who gets good coaching

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<v Speaker 1>and who doesn't. That guy would never have gotten into Yale,

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<v Speaker 1>but this guy who got all this coaching did get

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<v Speaker 1>into Yale. It just seems like anyone who can answer

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<v Speaker 1>these questions has got to be coached. Oh my god,

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<v Speaker 1>we're lost. Fucking team. Money is a great place to

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<v Speaker 1>ask this question about coaching and fairness, But first you

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<v Speaker 1>have to stop thinking of finance as a business and

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<v Speaker 1>start thinking of it as a competitive sport. When eighteen

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<v Speaker 1>year old Katie Hid took out her student loans and

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<v Speaker 1>twenty something year old Katie started using credit cards, she

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<v Speaker 1>was basically walking into an arena alone with a target

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<v Speaker 1>on her back. The giant company should be facing off

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<v Speaker 1>against knew more about her game than she did. That's

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<v Speaker 1>how they made their money from her weaknesses. You can

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<v Speaker 1>always make more money exploiting people's irrationalities then you can

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<v Speaker 1>by fixing them. Richard Taylor, winner of the Nobel Prize

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<v Speaker 1>in Economics. He spent his career trying to understand the

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<v Speaker 1>ways that people don't act in their own self interest.

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<v Speaker 1>And one big thing his work suggests is that ordinary

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<v Speaker 1>people need coaching far more than they know. Let's think

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<v Speaker 1>about the people who get the most coaching. Well, professional

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<v Speaker 1>athletes would be one. Take Roger Federer. He's probably got

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<v Speaker 1>ten guys, coaches and physical trainers. So here Roger feder

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<v Speaker 1>one of the greatest athletes in the world, and he

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<v Speaker 1>has ten coaches. Who else? Actors Meryl Streep has a

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<v Speaker 1>director helping her act now God knows, Yeah, she doesn't

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<v Speaker 1>need it, right Brad Pitt, you know, does he really

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<v Speaker 1>need help? But the richest, best performing people in the

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<v Speaker 1>world have the most coaching. And who's coaching the uber

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<v Speaker 1>driver on what hours to drive and when you should

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<v Speaker 1>go to the airport? And if you get a ride

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<v Speaker 1>to the airport, should you wait in line or immediately leave?

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<v Speaker 1>So coaching just ends up making the rich richer. Yeah,

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<v Speaker 1>it's one of the many factors that contribute to this curve.

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<v Speaker 1>We've all seen about the one percent or the point

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<v Speaker 1>or one percent share of the economy. No one's coaching

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<v Speaker 1>the tens of millions of Americans on the wrong end

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<v Speaker 1>of consumer finance. No one even seems interested. I've tried,

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<v Speaker 1>unsuccessfully to get somebody to create what I call the

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<v Speaker 1>good bank. With this good bank look like, well, so

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<v Speaker 1>it would warn you when you're about to overdraw your

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<v Speaker 1>credit card, rather than wait until the end of the

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<v Speaker 1>day when you've swiped five times and they charge you

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<v Speaker 1>twenty five dollars penalty for each swipe, twenty five bucks

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<v Speaker 1>a swipe. It's supposed to scare you from overdrawing your account,

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<v Speaker 1>but you only get the warning after it's too late.

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<v Speaker 1>I mean, there's a reason for this it's a subtle

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<v Speaker 1>form of coaching that makes the banks a lot of money. No,

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<v Speaker 1>the problem is people pay bad coaches and not good coaches, right,

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<v Speaker 1>and they pay because they don't see the charge. Right.

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<v Speaker 1>Trip to bad coaching is never show the bill, Yeah, exactly.

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<v Speaker 1>The problem with good coaching is you have to show

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<v Speaker 1>the bill. It basically goes something like this, Right, So

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<v Speaker 1>at the start of the month, you're paid your paycheck.

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<v Speaker 1>This is angela strange venture capitalists and connoisseur of how

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<v Speaker 1>the financial sector exploits human nature. And so you send

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<v Speaker 1>your rent check out and you don't see in your

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<v Speaker 1>bank account that check is cleared, probably for a few days.

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<v Speaker 1>You pay a bunch of other bills. You know that

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<v Speaker 1>those are gonna hit as costs in your bank account,

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<v Speaker 1>but that also hasn't cleared. Now you're like, well, can

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<v Speaker 1>I pay this bill? I think so, But you're doing

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<v Speaker 1>some mental math around the checks that you have in

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<v Speaker 1>the air, like you just don't have a sense of

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<v Speaker 1>what is your real time cash position. And then, oh,

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<v Speaker 1>by the way, if you screw it up, it's a

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<v Speaker 1>thirty five dollars overdraft feech time, right, Like there were

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<v Speaker 1>thirty four billion dollars in overdraft fees paid last year,

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<v Speaker 1>again refitting from people screwing up. Its huge, it's huge,

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<v Speaker 1>it's huge. Wait wait, thirty four billion dollars in overdraft

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<v Speaker 1>fees yep is the typical penalty thirty five bucks. Yeah,

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<v Speaker 1>it's clem up. It used to be twenty five about

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<v Speaker 1>ten years ago. So that means that there are a

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<v Speaker 1>billion instances of this a year, yes, and they tend

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<v Speaker 1>to be concentrated where the people they get hit with

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<v Speaker 1>overdraft get hit a lot. Thirty four billion dollars in

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<v Speaker 1>overdraft fees is really just the start. There's more than

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<v Speaker 1>one hundred billion in credit card late payment fees and

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<v Speaker 1>interest charged each year. And then there's the entire credit

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<v Speaker 1>card industry, which thrives on the mistakes people make playing

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<v Speaker 1>the money game. There is now over one trillion dollars

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<v Speaker 1>of credit card debt in the US. People who have

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<v Speaker 1>this debt, it's fim about fifteen thousand dollars. They tend

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<v Speaker 1>to have it across three to four different cards. So

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<v Speaker 1>let's say you're like, Okay, I don't want to be

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<v Speaker 1>in credit card debt. I need to get out of

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<v Speaker 1>credit card debt. Just going through what is that process.

0:14:04.076 --> 0:14:07.436
<v Speaker 1>You have debt across three to four different cards, they

0:14:07.636 --> 0:14:11.076
<v Speaker 1>likely charge different rates, they have different due dates. So

0:14:11.156 --> 0:14:13.956
<v Speaker 1>do you pay off the highest rate card first? Oh,

0:14:13.956 --> 0:14:15.756
<v Speaker 1>by the way, like what is the highest rate card?

0:14:16.196 --> 0:14:19.076
<v Speaker 1>It's just a very complicated mess to get your way

0:14:19.156 --> 0:14:22.436
<v Speaker 1>out of. Angela wondered why no one had tried to

0:14:22.476 --> 0:14:25.316
<v Speaker 1>help people who had gotten into this mess. Why no

0:14:25.396 --> 0:14:28.436
<v Speaker 1>one had, say, tried to create a money coaching business,

0:14:28.996 --> 0:14:31.076
<v Speaker 1>the same way that Richard Thaylor wondered, why no one

0:14:31.076 --> 0:14:33.796
<v Speaker 1>had even tried to create a good bank. Then she

0:14:33.916 --> 0:14:37.156
<v Speaker 1>realized the sort of people with the ability to coach

0:14:37.196 --> 0:14:40.396
<v Speaker 1>other people about money, or to finance a company to

0:14:40.396 --> 0:14:44.076
<v Speaker 1>coach other people about money. Those people already had money.

0:14:45.076 --> 0:14:47.916
<v Speaker 1>People who didn't have money were like Martians to them.

0:14:48.196 --> 0:14:50.996
<v Speaker 1>Like your investment banker is not the person who grew

0:14:51.036 --> 0:14:53.796
<v Speaker 1>up on food stamps, right, And he's not the person

0:14:53.836 --> 0:14:56.076
<v Speaker 1>who's got five different credit cards maxed out and is

0:14:56.076 --> 0:14:59.756
<v Speaker 1>paying thirty percent interest rate to some bank. Another problem

0:14:59.796 --> 0:15:04.196
<v Speaker 1>Angela saw trust Americans had been screwed by consumer finance

0:15:04.236 --> 0:15:06.116
<v Speaker 1>for so long that they were likely to be wary

0:15:06.196 --> 0:15:09.236
<v Speaker 1>when some companies sprung up claiming it was actually going

0:15:09.276 --> 0:15:12.196
<v Speaker 1>to be on their side, like it takes time as

0:15:12.236 --> 0:15:14.916
<v Speaker 1>an athlete or as anything to build trust with your coach,

0:15:15.476 --> 0:15:18.476
<v Speaker 1>until they'll start by making these suggestions and you might

0:15:18.516 --> 0:15:20.236
<v Speaker 1>follow them, you might not follow them. And you know,

0:15:20.276 --> 0:15:22.196
<v Speaker 1>if they're a good coach and they know you really well,

0:15:22.596 --> 0:15:25.156
<v Speaker 1>then you'll notice that over time, as you take more

0:15:25.196 --> 0:15:34.396
<v Speaker 1>of their suggestions, you tend to perform better. The explosion

0:15:34.436 --> 0:15:38.076
<v Speaker 1>of coaching, it's related to the war on referees. It's

0:15:38.076 --> 0:15:40.756
<v Speaker 1>what happens when more and more of life feels like

0:15:40.796 --> 0:15:44.556
<v Speaker 1>a brutal competitive sport. The scarier it is to lose,

0:15:44.756 --> 0:15:47.996
<v Speaker 1>the more people scramble to find an edge. That's what

0:15:48.076 --> 0:15:53.276
<v Speaker 1>a coach offers, an edge. Angela Strange had noticed an absence,

0:15:53.676 --> 0:15:56.436
<v Speaker 1>just as Richard Taylor had noticed an absence of a

0:15:56.516 --> 0:16:00.116
<v Speaker 1>coach who really should exist in the middle of American

0:16:00.156 --> 0:16:05.436
<v Speaker 1>financial life. Both were waiting for whom or what they

0:16:05.476 --> 0:16:21.516
<v Speaker 1>did not know. In the Year of Our Lord nineteen

0:16:21.596 --> 0:16:24.876
<v Speaker 1>seventy nine, in the Mountains of Colorado, a woman gives

0:16:24.956 --> 0:16:29.556
<v Speaker 1>birth out of wedlock to a boy, Jason. She names him.

0:16:29.716 --> 0:16:33.236
<v Speaker 1>The mom's name is Christina Brown. She's a fundamentalist Christian

0:16:33.316 --> 0:16:36.556
<v Speaker 1>and takes the Bible as the literal truth. She doesn't

0:16:36.596 --> 0:16:38.276
<v Speaker 1>know how she's going to make ends meet, but she

0:16:38.316 --> 0:16:40.756
<v Speaker 1>knows what she wants for her child. She wants him

0:16:40.796 --> 0:16:44.316
<v Speaker 1>to be well educated. To make sure that happens, she'll

0:16:44.436 --> 0:16:50.196
<v Speaker 1>educate him herself. When we were studying the health unit,

0:16:50.676 --> 0:16:53.556
<v Speaker 1>I had Jason cleaned the floor on his hands and

0:16:53.636 --> 0:16:56.956
<v Speaker 1>knees with an extra fifty pound backpack on his back,

0:16:57.236 --> 0:16:58.916
<v Speaker 1>so that he would know what it would be like

0:16:59.076 --> 0:17:02.716
<v Speaker 1>to be overweight. That's Christina. She didn't want her son

0:17:02.756 --> 0:17:05.476
<v Speaker 1>to be taught what was taught in schools, the theory

0:17:05.476 --> 0:17:08.476
<v Speaker 1>of evolution, for instance, but mostly she just thought she

0:17:08.476 --> 0:17:11.516
<v Speaker 1>could teach him better than any school could. It was like, hey, Jason,

0:17:11.556 --> 0:17:14.036
<v Speaker 1>what do you want to learn? The world is your classroom.

0:17:14.076 --> 0:17:16.676
<v Speaker 1>You can go learn anything you want. That's Jason Brown,

0:17:17.036 --> 0:17:19.876
<v Speaker 1>all grown up now. And you know there's one time

0:17:19.876 --> 0:17:21.996
<v Speaker 1>in particular, I remember, She's like, what do you want

0:17:21.996 --> 0:17:24.396
<v Speaker 1>to learn? And I said, I want to learn about taxidermy,

0:17:24.956 --> 0:17:27.796
<v Speaker 1>and she said, okay, fine. She goes through the Yellow Pages.

0:17:27.876 --> 0:17:29.676
<v Speaker 1>This was in the time where he had Yellow Pages,

0:17:29.676 --> 0:17:33.756
<v Speaker 1>and she calls all the taxidermists and convinces that some

0:17:33.836 --> 0:17:36.356
<v Speaker 1>guy who owns a taxidermy shop to let us go

0:17:36.756 --> 0:17:39.796
<v Speaker 1>camp out in his workplace for a week, and we

0:17:39.796 --> 0:17:41.956
<v Speaker 1>would show up there and he would he would show

0:17:42.036 --> 0:17:44.476
<v Speaker 1>us how he would take these animals and you end

0:17:44.516 --> 0:17:46.716
<v Speaker 1>up stuffing them and turning them into things that could

0:17:46.756 --> 0:17:49.556
<v Speaker 1>go on people's walls. And what was really cool is

0:17:49.596 --> 0:17:51.796
<v Speaker 1>you know, I learned about biology. I learned about the

0:17:51.796 --> 0:17:54.756
<v Speaker 1>anatomy of animals. He taught us about the chemicals that

0:17:54.796 --> 0:17:56.796
<v Speaker 1>were used. And then I would ask a lot of

0:17:56.876 --> 0:17:59.516
<v Speaker 1>questions about just the business of taxidermy, like how much

0:17:59.556 --> 0:18:01.356
<v Speaker 1>do you all these chemicals cost? How much do you

0:18:01.396 --> 0:18:02.756
<v Speaker 1>pay for this thing? What do you sell it for

0:18:03.356 --> 0:18:06.796
<v Speaker 1>the education of Jason Brown wasn't normal. It was kinetic.

0:18:07.076 --> 0:18:10.516
<v Speaker 1>Hands on his mother and uraged him to ask questions.

0:18:11.116 --> 0:18:13.196
<v Speaker 1>But at the same time, he lived in a very

0:18:13.236 --> 0:18:18.316
<v Speaker 1>small world. It was just her and him and his

0:18:18.356 --> 0:18:21.916
<v Speaker 1>little brother. Maybe because he was so dependent on his mom,

0:18:21.956 --> 0:18:24.716
<v Speaker 1>he worried about her. Even as a little kid, he

0:18:24.756 --> 0:18:28.596
<v Speaker 1>could see that she was exposed and vulnerable, especially when

0:18:28.596 --> 0:18:32.676
<v Speaker 1>it came to money. My money was in envelopes, and

0:18:33.236 --> 0:18:36.996
<v Speaker 1>each envelope had a different designation, and when the money

0:18:37.076 --> 0:18:39.196
<v Speaker 1>was gone, it was gone. What would have been the

0:18:39.276 --> 0:18:44.756
<v Speaker 1>envelopes designations okay. The first envelope was my tithe, then

0:18:44.796 --> 0:18:51.876
<v Speaker 1>it was rent, then it was groceries, miscellaneous electric gas,

0:18:53.236 --> 0:18:58.476
<v Speaker 1>and you paid in that order. That's right. We literally,

0:18:58.636 --> 0:19:01.676
<v Speaker 1>and I'm not exaggerating, eight beans and rice. Pretty much

0:19:01.676 --> 0:19:04.236
<v Speaker 1>every day. I ground my own wheat, made my own

0:19:04.276 --> 0:19:08.476
<v Speaker 1>whole wheat, bread, made my own tortillas, made cereal in

0:19:08.516 --> 0:19:12.076
<v Speaker 1>the croc for breakfast, and we had peanut butter on toast.

0:19:12.196 --> 0:19:16.436
<v Speaker 1>We ate very simply. We shopped at Goodwill, even for

0:19:16.596 --> 0:19:22.756
<v Speaker 1>a Christmas gift's birthday gifts. Sometimes Jason snuck a peek

0:19:22.836 --> 0:19:25.396
<v Speaker 1>inside the money envelopes. A lot of the time they

0:19:25.396 --> 0:19:28.196
<v Speaker 1>were totally empty. Yet, even when she had no money,

0:19:28.436 --> 0:19:31.556
<v Speaker 1>his mother insisted on staying home and teaching him and

0:19:31.596 --> 0:19:34.076
<v Speaker 1>his brother. By the time he was ten years old,

0:19:34.276 --> 0:19:37.596
<v Speaker 1>Jason was fully aware that his mother was running huge risks.

0:19:38.556 --> 0:19:42.196
<v Speaker 1>They were totally on their own. There was no safety net.

0:19:42.756 --> 0:19:45.916
<v Speaker 1>The most trivial events could disrupt their lives. So we

0:19:46.196 --> 0:19:48.676
<v Speaker 1>had this friend, his name was Donnie. He's a big kid,

0:19:49.116 --> 0:19:51.636
<v Speaker 1>and he came over to the house and spent the

0:19:51.676 --> 0:19:53.836
<v Speaker 1>weekend or something like that. And Donnie ate a lot,

0:19:54.556 --> 0:19:57.876
<v Speaker 1>and he really really liked milk too, and I remember

0:19:57.956 --> 0:20:01.436
<v Speaker 1>specifically in the kitchen and Donnie was just pounding the

0:20:01.436 --> 0:20:04.916
<v Speaker 1>milk and he finished the milk, and I remember looking

0:20:04.916 --> 0:20:07.756
<v Speaker 1>at my mom and she looked at me, and I

0:20:07.756 --> 0:20:12.436
<v Speaker 1>could just see the dreaded fear on her face because

0:20:12.876 --> 0:20:15.716
<v Speaker 1>Donnie drank all the milk. Donnie drank an envelope. Yeah,

0:20:15.756 --> 0:20:18.436
<v Speaker 1>he drank an envelope, And we just like because I

0:20:18.756 --> 0:20:22.316
<v Speaker 1>knew that the envelope for food was already used up.

0:20:22.396 --> 0:20:25.316
<v Speaker 1>And you know, I could see in her eyes like, hey,

0:20:25.316 --> 0:20:26.836
<v Speaker 1>what are we gonna do, Like we can't go on

0:20:26.956 --> 0:20:33.236
<v Speaker 1>buy more mild like that's it. So they went without milk.

0:20:33.916 --> 0:20:36.316
<v Speaker 1>Another memory is the day Jason's mom told him that

0:20:36.316 --> 0:20:38.996
<v Speaker 1>she needed to take on a second job and it'd

0:20:38.996 --> 0:20:41.636
<v Speaker 1>have to go to a real school. He was in

0:20:41.676 --> 0:20:44.836
<v Speaker 1>the eighth grade. The real school was hellish. Other kids

0:20:44.876 --> 0:20:47.036
<v Speaker 1>made fun of him. One day, a kid just walked

0:20:47.076 --> 0:20:48.556
<v Speaker 1>up to him and punched him in the face, and

0:20:48.636 --> 0:20:52.396
<v Speaker 1>no one did anything about it. Jason felt totally loved

0:20:52.436 --> 0:20:55.316
<v Speaker 1>by his mom, and he loved her back. She'd given

0:20:55.396 --> 0:20:58.716
<v Speaker 1>him real strengths. He knew how to learn to teach himself,

0:20:59.596 --> 0:21:02.996
<v Speaker 1>but she'd also left him with a fear of money,

0:21:04.036 --> 0:21:08.276
<v Speaker 1>of being one accident away from disaster. His mother couldn't

0:21:08.316 --> 0:21:10.196
<v Speaker 1>afford for him to all off his bike and break

0:21:10.236 --> 0:21:13.156
<v Speaker 1>his wrist, much less pay for him to go to college.

0:21:13.796 --> 0:21:17.196
<v Speaker 1>He went to the University of Colorado. Anyway. To pay

0:21:17.236 --> 0:21:20.556
<v Speaker 1>for it, he took out student loans, but the moment

0:21:20.596 --> 0:21:24.156
<v Speaker 1>he did that, he felt exposed and vulnerable. Like his mom.

0:21:24.636 --> 0:21:29.676
<v Speaker 1>He was eighteen years old. I would drive home every

0:21:29.716 --> 0:21:33.516
<v Speaker 1>single weekend starting in January, and I would go home

0:21:33.556 --> 0:21:35.836
<v Speaker 1>to my hometown where I grew up, and it was

0:21:35.876 --> 0:21:37.836
<v Speaker 1>about two to two and a half hour drive, and

0:21:37.876 --> 0:21:41.276
<v Speaker 1>I would spend the weekend knocking on doors, handing out flyers,

0:21:41.316 --> 0:21:43.276
<v Speaker 1>say hey, would you hire me to paint your house.

0:21:43.596 --> 0:21:45.956
<v Speaker 1>Jason had never painted a house, but then there was

0:21:45.956 --> 0:21:47.876
<v Speaker 1>a time when he didn't know how to stuff an animal,

0:21:48.036 --> 0:21:50.156
<v Speaker 1>and he'd figured out how to do that. And there's just,

0:21:50.276 --> 0:21:52.316
<v Speaker 1>you know, there's six feet of snow outside, and this

0:21:52.476 --> 0:21:54.716
<v Speaker 1>kid is trying to convince you to paint his house.

0:21:54.756 --> 0:21:57.556
<v Speaker 1>And they're like, number one, come back to me in

0:21:57.596 --> 0:21:59.836
<v Speaker 1>the summer. Number two, how many houses have you paint up? Like?

0:21:59.876 --> 0:22:02.036
<v Speaker 1>I've never painted a house in my life, but I

0:22:02.116 --> 0:22:03.956
<v Speaker 1>promise I'm going to hire people who do know how

0:22:03.956 --> 0:22:06.676
<v Speaker 1>to paint their house. Maybe the oddest thing about Jason

0:22:06.756 --> 0:22:08.996
<v Speaker 1>Brown is he found nothing odd about any of this.

0:22:09.716 --> 0:22:13.316
<v Speaker 1>An eighteen year old convincing grown ups in the snow

0:22:13.716 --> 0:22:16.676
<v Speaker 1>to trust him with their homes. So I brought snowshoes,

0:22:16.996 --> 0:22:18.276
<v Speaker 1>and I would have a pair for me and a

0:22:18.316 --> 0:22:20.116
<v Speaker 1>pair for them. And now I knew, as long as

0:22:20.116 --> 0:22:22.476
<v Speaker 1>I could convince the homeowner to put on their shoes

0:22:22.516 --> 0:22:24.716
<v Speaker 1>and coat and go around the house with me in snowshoes,

0:22:25.036 --> 0:22:26.556
<v Speaker 1>that they would then by the end of that have

0:22:26.596 --> 0:22:31.196
<v Speaker 1>a pretty good chance of hiring me. He was still

0:22:31.236 --> 0:22:33.676
<v Speaker 1>a kid, but pretty soon this wasn't a kid's business.

0:22:34.236 --> 0:22:36.916
<v Speaker 1>The crazy thing is, by the end of the summer,

0:22:37.156 --> 0:22:40.476
<v Speaker 1>I had painted something like forty or fifty homes, and

0:22:40.756 --> 0:22:43.516
<v Speaker 1>I had I think fifteen or twenty employees, And I

0:22:43.556 --> 0:22:47.636
<v Speaker 1>actually put fifty thousand dollars in my pocket for one summer. Really,

0:22:47.676 --> 0:22:50.596
<v Speaker 1>you cleared fifty one hundred and fifty thousand dollars a

0:22:50.596 --> 0:22:53.636
<v Speaker 1>total revenue, and it was fifty thousand dollars nut to me.

0:22:54.276 --> 0:22:57.436
<v Speaker 1>He wasn't done. After Jason's first year in college, he

0:22:57.516 --> 0:23:00.796
<v Speaker 1>set out to grow his business. Rural Colorado wasn't a

0:23:00.836 --> 0:23:03.996
<v Speaker 1>great market. There weren't that many houses. The weather was

0:23:03.996 --> 0:23:06.156
<v Speaker 1>hard on paint, but not as hard as it was

0:23:06.196 --> 0:23:08.956
<v Speaker 1>in other places. He decided to find a better market,

0:23:10.196 --> 0:23:13.636
<v Speaker 1>and so I transferred to Boston University. And by the

0:23:13.716 --> 0:23:18.156
<v Speaker 1>time wait, wait, you transferred to Boston University specifically to

0:23:18.236 --> 0:23:20.836
<v Speaker 1>pursue the business of painting houses, I did, yes, Because

0:23:20.836 --> 0:23:22.676
<v Speaker 1>you'd based so much money in painting houses. I didn't.

0:23:22.676 --> 0:23:23.876
<v Speaker 1>I was like, I was like, you weren't even in

0:23:23.876 --> 0:23:25.836
<v Speaker 1>the right place to paint house exactly. To pick your

0:23:25.876 --> 0:23:28.196
<v Speaker 1>school based on where there'd be the most houses to paint,

0:23:28.276 --> 0:23:32.076
<v Speaker 1>you got it exactly. At BU Jason ran his painting

0:23:32.116 --> 0:23:35.836
<v Speaker 1>business from his laptop at the back of classrooms, prepping

0:23:35.876 --> 0:23:37.876
<v Speaker 1>for the big season in the summer. When we were

0:23:37.876 --> 0:23:40.116
<v Speaker 1>painting all the houses, it was about four hundred employees,

0:23:40.476 --> 0:23:43.316
<v Speaker 1>and I think in the year that I sold the company,

0:23:43.356 --> 0:23:45.636
<v Speaker 1>we were doing about three million dollars a total revenue.

0:23:45.916 --> 0:23:47.916
<v Speaker 1>I don't remember the exact amount that I made from

0:23:47.916 --> 0:23:49.876
<v Speaker 1>all that. A couple questions one, are you at any

0:23:49.876 --> 0:23:53.156
<v Speaker 1>point are you conscious that you're being driven by having

0:23:53.196 --> 0:23:55.316
<v Speaker 1>grown up in an environment where money was so scarce?

0:23:55.676 --> 0:23:58.156
<v Speaker 1>I did so when I was I think I think

0:23:58.196 --> 0:24:02.116
<v Speaker 1>I was probably about ten, I really loved avocados, and

0:24:03.276 --> 0:24:05.236
<v Speaker 1>you know, money was so tight in our household. We'd

0:24:05.276 --> 0:24:06.996
<v Speaker 1>go to the grocery store. I'm like, Mom, can I

0:24:06.996 --> 0:24:09.596
<v Speaker 1>have avocados? She's like, I'm sorry, they're too expensive. Every

0:24:09.636 --> 0:24:11.156
<v Speaker 1>now and then we would get when it was a treat,

0:24:11.356 --> 0:24:15.236
<v Speaker 1>and I remember just savoring every bite of that buttery avocado,

0:24:15.636 --> 0:24:18.156
<v Speaker 1>and in my mind I committed. I said, I will

0:24:18.196 --> 0:24:21.036
<v Speaker 1>be rich enough one day to eat as many avocados

0:24:21.076 --> 0:24:23.756
<v Speaker 1>as I want. And still to this day, I eat

0:24:23.756 --> 0:24:26.996
<v Speaker 1>an avocado almost every single day, and not a single

0:24:27.036 --> 0:24:28.956
<v Speaker 1>time do I ever opened an avocado and not feel it.

0:24:29.076 --> 0:24:32.556
<v Speaker 1>Just immense gratitude for being able to afford as many avocados.

0:24:32.556 --> 0:24:35.156
<v Speaker 1>You even gotten used to avocado? I've not gotten tired

0:24:35.196 --> 0:24:38.076
<v Speaker 1>of them. No. Jason went to grad school in business

0:24:38.076 --> 0:24:41.836
<v Speaker 1>at the University of Chicago. Pretty soon he knew rich people,

0:24:42.356 --> 0:24:44.996
<v Speaker 1>but they didn't seem nearly as admirable or hard working

0:24:44.996 --> 0:24:47.716
<v Speaker 1>as his mother. He was coming to see money and

0:24:47.796 --> 0:24:52.276
<v Speaker 1>the problems around money as its own thing, as problems

0:24:52.276 --> 0:24:59.276
<v Speaker 1>some people just had. Jason Brown started more companies and

0:24:59.316 --> 0:25:02.076
<v Speaker 1>sold them. The companies all had one thing in common.

0:25:02.596 --> 0:25:04.596
<v Speaker 1>They made it easy for people to do things they

0:25:04.636 --> 0:25:07.436
<v Speaker 1>really should do. One of his companies made it easy

0:25:07.476 --> 0:25:10.476
<v Speaker 1>for people to get their home computers fix remotely geek

0:25:10.556 --> 0:25:14.156
<v Speaker 1>squad before geek Squad. Another made it easy for homeowners

0:25:14.196 --> 0:25:16.836
<v Speaker 1>to switch to solar power and cut their electricity bills

0:25:16.836 --> 0:25:21.276
<v Speaker 1>in half. Jason was all about making it easy. We

0:25:21.396 --> 0:25:24.676
<v Speaker 1>did not evolve to do multi period financial optimization right

0:25:24.836 --> 0:25:27.996
<v Speaker 1>as hairless apes. We did not have this expectation that

0:25:28.036 --> 0:25:30.996
<v Speaker 1>we're going to live eighty years and be part of

0:25:31.316 --> 0:25:34.796
<v Speaker 1>a global economy with all this complexity. One day he

0:25:34.836 --> 0:25:38.036
<v Speaker 1>was reading a book, You've All Harari Sapiens. It was

0:25:38.076 --> 0:25:41.556
<v Speaker 1>about how humans evolved and where the species might be heading.

0:25:42.076 --> 0:25:45.196
<v Speaker 1>Evolution was a new idea did Jason. He thought it

0:25:45.316 --> 0:25:50.076
<v Speaker 1>explained a lot almost out of corporate evolution. This entire industry,

0:25:50.076 --> 0:25:54.836
<v Speaker 1>the finance industry, has evolved to exploit every single cognitive

0:25:54.876 --> 0:25:57.196
<v Speaker 1>a bias, or every mistake that people make when they're

0:25:57.236 --> 0:25:59.596
<v Speaker 1>thinking about money. Exactly. Every little bug we have in

0:25:59.636 --> 0:26:02.236
<v Speaker 1>our brains that served us well when we were on

0:26:02.276 --> 0:26:06.436
<v Speaker 1>the savannah, but but now is not maybe directly translatable

0:26:06.436 --> 0:26:09.716
<v Speaker 1>to the kind of lives we live. And every product

0:26:09.716 --> 0:26:13.556
<v Speaker 1>they have, every contract they make, is designed to exploit

0:26:13.916 --> 0:26:15.916
<v Speaker 1>these bugs in our brains getting people to do things

0:26:15.956 --> 0:26:23.796
<v Speaker 1>they really shouldn't do. Yep. For Jason, money wasn't just money.

0:26:24.196 --> 0:26:26.436
<v Speaker 1>At some point he realized that every time he thought

0:26:26.436 --> 0:26:29.516
<v Speaker 1>about money, he also thought about his mom and her

0:26:29.516 --> 0:26:32.436
<v Speaker 1>three envelopes of cash for the month. I actually need

0:26:32.436 --> 0:26:34.196
<v Speaker 1>to tell you a little bit more about about my mom.

0:26:34.396 --> 0:26:38.716
<v Speaker 1>So my mom is, so she's my hero. And the

0:26:38.756 --> 0:26:41.756
<v Speaker 1>reason she's my hero is she grew up in a

0:26:41.796 --> 0:26:45.436
<v Speaker 1>pretty challenging childhood. I'm not a lot of resources, not

0:26:45.556 --> 0:26:48.356
<v Speaker 1>very supportive. She ended up having me when she was

0:26:48.396 --> 0:26:51.236
<v Speaker 1>twenty one or twenty two, just a high school graduate,

0:26:51.276 --> 0:26:55.276
<v Speaker 1>no higher education. She had overcome all that and given

0:26:55.356 --> 0:26:58.436
<v Speaker 1>him and his brother the most amazing education. She is

0:26:58.556 --> 0:27:00.676
<v Speaker 1>just the model of discipline. I mean, the woman. She's

0:27:00.716 --> 0:27:04.676
<v Speaker 1>a rob vegan and I'm so proud of that. That's

0:27:04.676 --> 0:27:07.756
<v Speaker 1>hard to be presumable. It is, it is. It is

0:27:07.836 --> 0:27:11.796
<v Speaker 1>very hard. And she's sixty two now sixty two, and

0:27:11.876 --> 0:27:13.796
<v Speaker 1>most of her life she'd had to figure out everything

0:27:13.836 --> 0:27:17.276
<v Speaker 1>on her own, including money. But let's say say if

0:27:17.276 --> 0:27:19.756
<v Speaker 1>she graduates high school and there's like an accountant and

0:27:19.836 --> 0:27:22.396
<v Speaker 1>a financial advisor, They're just like, we're going to do

0:27:22.396 --> 0:27:23.956
<v Speaker 1>all your if she had a coach coming out of

0:27:24.036 --> 0:27:25.596
<v Speaker 1>high school. If she had a coach coming out of

0:27:25.676 --> 0:27:28.356
<v Speaker 1>high school, I know she'd own a home right now, properly,

0:27:28.556 --> 0:27:31.116
<v Speaker 1>she'd have a nice little nest egg, a retirement. She

0:27:31.196 --> 0:27:33.596
<v Speaker 1>would be in a good spot. It definitely was possible.

0:27:33.756 --> 0:27:38.196
<v Speaker 1>But she didn't have that. Jason could take care of

0:27:38.236 --> 0:27:40.876
<v Speaker 1>his mom, and he did, But what about all the

0:27:40.876 --> 0:27:44.316
<v Speaker 1>other moms. He decided to create a company specifically to

0:27:44.356 --> 0:27:47.196
<v Speaker 1>help them. He looked hard at the entire money game

0:27:47.316 --> 0:27:50.676
<v Speaker 1>before he settled on consumer finance and especially credit cards.

0:27:51.316 --> 0:27:54.636
<v Speaker 1>Because if finance is a competitive sport, the credit card

0:27:54.716 --> 0:27:59.036
<v Speaker 1>companies are undefeated. They've smashed together a payment tool and

0:27:59.116 --> 0:28:01.876
<v Speaker 1>alone into one, and they've designed the payment tool to

0:28:02.076 --> 0:28:04.756
<v Speaker 1>again exploit all these bugs in our brain. So you

0:28:04.756 --> 0:28:07.516
<v Speaker 1>get points for spending, you get access to lounges, It

0:28:07.556 --> 0:28:09.756
<v Speaker 1>comes in different colors and medals. You can even get

0:28:09.756 --> 0:28:13.956
<v Speaker 1>your dog's picture printed on the card. Right. So they

0:28:14.116 --> 0:28:16.596
<v Speaker 1>create all of these things that make you want to

0:28:16.676 --> 0:28:18.476
<v Speaker 1>use it, Yeah, exactly, make you want to use it,

0:28:18.636 --> 0:28:20.796
<v Speaker 1>and make you when you go go get a credit card,

0:28:20.836 --> 0:28:23.276
<v Speaker 1>you're not thinking about, oh, I might end up getting

0:28:23.356 --> 0:28:25.636
<v Speaker 1>charged this interest down the road, you're thinking about, Oh,

0:28:25.676 --> 0:28:27.516
<v Speaker 1>I'm going to get these points and have access to

0:28:27.556 --> 0:28:30.596
<v Speaker 1>these hotels, whatever it is, and that allows banks to

0:28:30.636 --> 0:28:33.556
<v Speaker 1>substantially overcharge everybody on the interest rates. So it's they

0:28:33.676 --> 0:28:36.516
<v Speaker 1>just distract you from the cost of the interest rate exactly.

0:28:36.596 --> 0:28:39.316
<v Speaker 1>So there's no one out there competing by saying, get

0:28:39.356 --> 0:28:41.636
<v Speaker 1>our card and we'll give you a lower interest rate,

0:28:41.996 --> 0:28:47.556
<v Speaker 1>because it's not even in the conversation, which is insane

0:28:47.596 --> 0:28:49.596
<v Speaker 1>if you stop and think about it. I mean, our

0:28:49.636 --> 0:28:52.036
<v Speaker 1>government hardly pays any interest on most of it's dead,

0:28:52.756 --> 0:28:56.516
<v Speaker 1>really risky companies can borrow at seven percent. To think

0:28:56.556 --> 0:28:59.556
<v Speaker 1>that millions of people are paying nineteen to thirty percent

0:28:59.636 --> 0:29:03.116
<v Speaker 1>interest on anything. Who other than the American credit card

0:29:03.116 --> 0:29:06.396
<v Speaker 1>borrow or pays so much and that's not even counting

0:29:06.396 --> 0:29:09.436
<v Speaker 1>the billions in late fees. Once Jason Holmes on this

0:29:09.476 --> 0:29:13.596
<v Speaker 1>particular racket, he noticed other things like the monthly statements

0:29:13.636 --> 0:29:17.236
<v Speaker 1>these lenders send to people who owe the money. If

0:29:17.276 --> 0:29:18.956
<v Speaker 1>you look at a credit card statement, the thing with

0:29:18.996 --> 0:29:22.236
<v Speaker 1>the biggest font, it's like size eighty ninety font is

0:29:22.276 --> 0:29:25.396
<v Speaker 1>your minimum payment. They're using something called the anchoring effect,

0:29:25.556 --> 0:29:27.676
<v Speaker 1>which show you a low number and gets you to

0:29:27.756 --> 0:29:30.556
<v Speaker 1>pay relatively low amounts to the card, which means that

0:29:30.636 --> 0:29:32.516
<v Speaker 1>you have more debt and they charge you more money. Right,

0:29:32.516 --> 0:29:34.436
<v Speaker 1>they're trying to encourage you to go into yes, so

0:29:34.476 --> 0:29:37.836
<v Speaker 1>they're encouraging you to spend and encouraging you like bad coaching.

0:29:37.916 --> 0:29:40.876
<v Speaker 1>It is bad coaching. Right. The more Jason Brown looked

0:29:40.876 --> 0:29:43.356
<v Speaker 1>into the credit card industry, the more he thought he

0:29:43.436 --> 0:29:45.276
<v Speaker 1>might be able to get people out from under it

0:29:45.516 --> 0:29:48.476
<v Speaker 1>with an app. Do you think financial behaviors can be changed?

0:29:49.156 --> 0:29:52.356
<v Speaker 1>One hundred percent? Believe financial behaviors can be changed. Jason

0:29:52.396 --> 0:29:56.156
<v Speaker 1>created yet another company and called it Tally. He got

0:29:56.156 --> 0:29:58.676
<v Speaker 1>the investor Angela Strange to give him money and to

0:29:58.756 --> 0:30:02.916
<v Speaker 1>join his board. The ideas behind Tally could be traced

0:30:02.956 --> 0:30:04.996
<v Speaker 1>to a class that he had snuck into at the

0:30:05.036 --> 0:30:08.756
<v Speaker 1>Booth School of Business in Chicago, taught by Richard Taylor.

0:30:09.476 --> 0:30:12.276
<v Speaker 1>The biggest idea was it was very hard to change

0:30:12.316 --> 0:30:15.636
<v Speaker 1>people's behavior unless you make it easy for people to change,

0:30:16.196 --> 0:30:18.916
<v Speaker 1>make it feel to them like no more than a nudge.

0:30:20.116 --> 0:30:25.036
<v Speaker 1>We viewed nudges as an alternative to coaching. That's Richard

0:30:25.036 --> 0:30:28.316
<v Speaker 1>Taylor again. You know, we could try to teach people

0:30:28.516 --> 0:30:31.876
<v Speaker 1>to sign up for the four own K plan. Where

0:30:31.916 --> 0:30:34.796
<v Speaker 1>there's a company match and turning it down is free

0:30:34.796 --> 0:30:39.636
<v Speaker 1>money and stupid, right, Or we could just automatically enroll them, right,

0:30:40.276 --> 0:30:44.756
<v Speaker 1>and we knew the ladder works really well and the

0:30:44.836 --> 0:30:49.516
<v Speaker 1>former is like pulling teeth right. So so part of

0:30:49.636 --> 0:30:52.356
<v Speaker 1>nudging is a response to a sense of the limits

0:30:52.396 --> 0:30:57.236
<v Speaker 1>of coaching. Yeah, that's the point, right. If you really thought, well,

0:30:57.276 --> 0:30:59.756
<v Speaker 1>we can coach all these people up and how not

0:30:59.796 --> 0:31:02.796
<v Speaker 1>to get exploited by credit card companies, you would coach

0:31:02.876 --> 0:31:06.036
<v Speaker 1>them up. The best thing is to make things automatic,

0:31:06.476 --> 0:31:10.156
<v Speaker 1>making good behaviors easy. Yeah. The basis of Jason Brown's

0:31:10.156 --> 0:31:12.916
<v Speaker 1>businesses that class he took from you. It's creating a

0:31:13.116 --> 0:31:16.916
<v Speaker 1>decision environment where the way that people naturally, with least

0:31:16.916 --> 0:31:19.276
<v Speaker 1>friction and least amount of effort go is in their

0:31:19.316 --> 0:31:22.596
<v Speaker 1>interests rather than against their interests. So he picked that up.

0:31:22.796 --> 0:31:25.316
<v Speaker 1>It's a good lesson to have learned. Taylor has not

0:31:25.356 --> 0:31:27.876
<v Speaker 1>the first memory of Jason Brown in his class, but

0:31:27.996 --> 0:31:30.556
<v Speaker 1>Jason got the gist as Taylor's message. He hired a

0:31:30.556 --> 0:31:32.796
<v Speaker 1>bunch of engineers to spend three and a half years

0:31:32.836 --> 0:31:35.996
<v Speaker 1>building the company software so that it nudged people with

0:31:36.076 --> 0:31:38.636
<v Speaker 1>credit card debt in ways that were good for them.

0:31:39.356 --> 0:31:41.516
<v Speaker 1>So if I have four different credit cards from four

0:31:41.516 --> 0:31:46.716
<v Speaker 1>different banks on my visas, I do whatever I do,

0:31:47.596 --> 0:31:51.556
<v Speaker 1>but but you pay them all yeah, and I pay

0:31:51.636 --> 0:31:54.076
<v Speaker 1>you yeah, So you tell me what I exactly, So

0:31:54.156 --> 0:31:56.676
<v Speaker 1>you download the app for free, you pass a soft

0:31:56.676 --> 0:31:59.196
<v Speaker 1>credit check, and then we're saying, hey, Michael, we're going

0:31:59.276 --> 0:32:00.956
<v Speaker 1>to pay all these cards when they due at the

0:32:00.956 --> 0:32:03.156
<v Speaker 1>exact right time, the exact right So, so a couple

0:32:03.156 --> 0:32:05.436
<v Speaker 1>of questions that naturally popped in mind. You're going to

0:32:05.556 --> 0:32:07.516
<v Speaker 1>charge me a much lower interest rate than the credit

0:32:07.556 --> 0:32:11.036
<v Speaker 1>card companies? How and you afford to do that if

0:32:11.076 --> 0:32:15.316
<v Speaker 1>they were charging me the actual correct rate given the

0:32:15.396 --> 0:32:18.756
<v Speaker 1>risk I present, Yeah to them. Well here's the rub. So,

0:32:18.996 --> 0:32:22.996
<v Speaker 1>coming back to this financial industry that's designed to make

0:32:23.036 --> 0:32:27.196
<v Speaker 1>money off of us, credit card interest rates are astronomically high,

0:32:27.276 --> 0:32:29.516
<v Speaker 1>and they do not represent the rate that you should

0:32:29.556 --> 0:32:31.796
<v Speaker 1>be paying. You'd save a bunch of money just by

0:32:31.836 --> 0:32:34.436
<v Speaker 1>not paying the high interest rate. Of course, you could

0:32:34.516 --> 0:32:36.956
<v Speaker 1>ruin yourself all over again by going out and buying

0:32:36.956 --> 0:32:39.996
<v Speaker 1>stuff you shouldn't. But Jason's hoping that he's nudged you

0:32:40.076 --> 0:32:42.796
<v Speaker 1>into a different state of mind, a state of mind

0:32:43.116 --> 0:32:45.996
<v Speaker 1>in which you would make wiser decisions about money. And

0:32:46.036 --> 0:32:49.396
<v Speaker 1>what we've seen is that when people invest more in

0:32:49.756 --> 0:32:52.596
<v Speaker 1>their debt, they actually just tend to spend less. And mentally,

0:32:52.636 --> 0:32:54.276
<v Speaker 1>it kind of makes sense because you know, if you

0:32:54.316 --> 0:32:57.076
<v Speaker 1>go out and let's say that you eat out for lunch,

0:32:57.316 --> 0:32:58.876
<v Speaker 1>somebody be like, well, maybe I don't want to eat

0:32:58.876 --> 0:33:00.676
<v Speaker 1>out for dinner because I already are you spent some money.

0:33:00.836 --> 0:33:02.716
<v Speaker 1>So the effect is I feel like I kind of

0:33:02.756 --> 0:33:05.956
<v Speaker 1>spent money on my debt, and now maybe I don't

0:33:06.036 --> 0:33:07.796
<v Speaker 1>want to go out for lunch. Maybe I don't want

0:33:07.796 --> 0:33:10.356
<v Speaker 1>to go out for dinner. Instead of giving people points

0:33:10.356 --> 0:33:13.596
<v Speaker 1>for spending, tally gives them points for saving. Instead of

0:33:13.676 --> 0:33:16.156
<v Speaker 1>encouraging them to pay off the minimum, they helped them

0:33:16.156 --> 0:33:18.756
<v Speaker 1>to figure out how to pay the maximum. Instead of

0:33:18.756 --> 0:33:21.716
<v Speaker 1>trying to keep people acting on impulse, it tries to

0:33:21.716 --> 0:33:25.556
<v Speaker 1>get them to think. Twice the company took off, but

0:33:25.756 --> 0:33:29.596
<v Speaker 1>something was bothering Jason. He thought a company needed both

0:33:29.596 --> 0:33:32.596
<v Speaker 1>a vision and a mission. A vision was where you

0:33:32.636 --> 0:33:36.156
<v Speaker 1>were going, a mission was why you were going there.

0:33:39.996 --> 0:33:43.796
<v Speaker 1>Jason wanted to understand the deeper emotional consequences of debt,

0:33:44.156 --> 0:33:47.396
<v Speaker 1>and initially my thought was that most of the emotions

0:33:47.436 --> 0:33:50.236
<v Speaker 1>would be around regret, like, hey, I spent this money

0:33:50.236 --> 0:33:52.556
<v Speaker 1>in the past, and I regret having bought that right

0:33:52.596 --> 0:33:55.876
<v Speaker 1>and regret from the sadness family, So it's the sense

0:33:55.916 --> 0:33:58.596
<v Speaker 1>of loss of something in the past. He hired a

0:33:58.596 --> 0:34:01.636
<v Speaker 1>team of researchers to test this idea. They came back

0:34:01.676 --> 0:34:06.316
<v Speaker 1>and told Jason that no, this wasn't about sadness. The

0:34:06.356 --> 0:34:08.796
<v Speaker 1>emotions that were coming out were anxiety, which is a

0:34:08.836 --> 0:34:11.396
<v Speaker 1>fear emotion, and it's the feeling that there's a threat

0:34:11.476 --> 0:34:13.596
<v Speaker 1>in the future that you don't have the capacity to

0:34:13.996 --> 0:34:18.596
<v Speaker 1>handle or protect yourself. Jason paid for another study, one

0:34:18.636 --> 0:34:21.076
<v Speaker 1>that tried to measure the stress levels of people with

0:34:21.156 --> 0:34:23.676
<v Speaker 1>credit card debt. We had found that two thirds of

0:34:23.756 --> 0:34:27.716
<v Speaker 1>individuals with card debt have medical levels of anxiety, So

0:34:27.836 --> 0:34:30.316
<v Speaker 1>meaning you're in a doctor's office waiting for some important

0:34:30.316 --> 0:34:33.396
<v Speaker 1>test results, the same kind of anxiety that people feel there.

0:34:33.596 --> 0:34:35.756
<v Speaker 1>That's what people are feeling on a regular basis with

0:34:35.796 --> 0:34:39.596
<v Speaker 1>their cards. Millions of Americans are sick from this stress,

0:34:39.916 --> 0:34:43.796
<v Speaker 1>and their illness has all kinds of other effects. Oftentimes

0:34:43.836 --> 0:34:48.476
<v Speaker 1>it's described as a weight on chest, drowning, not being

0:34:48.516 --> 0:34:52.636
<v Speaker 1>able to breathe. So a lot of people experience stress

0:34:52.796 --> 0:34:57.196
<v Speaker 1>is actual constriction within the body, and sensations of tightness

0:34:57.196 --> 0:35:00.596
<v Speaker 1>are acid in the stomach. Grinding of teeth is really

0:35:00.636 --> 0:35:04.716
<v Speaker 1>a common thing because it manifests oftentimes while people are sleeping.

0:35:05.356 --> 0:35:08.636
<v Speaker 1>At some point, Jason realized that stress wasn't just a

0:35:08.676 --> 0:35:12.316
<v Speaker 1>bug the American financial system. It was a feature. There's

0:35:12.396 --> 0:35:16.556
<v Speaker 1>a lot of research that suggests that it also affects cognition.

0:35:16.836 --> 0:35:19.476
<v Speaker 1>So if you're like a sinister credit card company and

0:35:19.636 --> 0:35:24.196
<v Speaker 1>you're trying to keep people trapped in a dark financial world,

0:35:24.636 --> 0:35:26.716
<v Speaker 1>the first thing you would do is stress them out.

0:35:27.196 --> 0:35:30.436
<v Speaker 1>By definition, the way the credit card statements are made,

0:35:30.556 --> 0:35:34.436
<v Speaker 1>especially by store cards, those cards that are associated with retailers.

0:35:34.716 --> 0:35:37.076
<v Speaker 1>The banks behind those are some of the best, and

0:35:37.196 --> 0:35:39.076
<v Speaker 1>even they do things like make it so that even

0:35:39.076 --> 0:35:40.836
<v Speaker 1>if you had wanted to set up an auto pay,

0:35:41.076 --> 0:35:44.156
<v Speaker 1>it's actually not a function that is available because they're

0:35:44.196 --> 0:35:47.036
<v Speaker 1>hoping that people will have late fees and forget about

0:35:47.036 --> 0:35:52.876
<v Speaker 1>balances and things like that. It took Jason three and

0:35:52.916 --> 0:35:55.196
<v Speaker 1>a half years to create his app. It took him

0:35:55.236 --> 0:35:57.956
<v Speaker 1>two minutes to create his first logo. It's a woman

0:35:58.596 --> 0:36:01.196
<v Speaker 1>reclining in a chair, her feet up on a table

0:36:01.596 --> 0:36:03.836
<v Speaker 1>and a cup of coffee in her hand, a woman

0:36:03.916 --> 0:36:07.596
<v Speaker 1>like his mom, but freed from anxiety with the help

0:36:07.596 --> 0:36:09.156
<v Speaker 1>of a coach. So, if we were to use a

0:36:09.276 --> 0:36:12.796
<v Speaker 1>sport analogy, the coaches arranged for food and meals to

0:36:12.796 --> 0:36:14.636
<v Speaker 1>be delivered, so you get to eat the right thing.

0:36:14.876 --> 0:36:17.356
<v Speaker 1>They've set up the gym membership for you. They've made

0:36:17.356 --> 0:36:19.676
<v Speaker 1>it so that not only are you being led for

0:36:19.796 --> 0:36:22.316
<v Speaker 1>how you can get the outcome you want, but also

0:36:22.596 --> 0:36:25.756
<v Speaker 1>all the sources of interference, as much as possible, are

0:36:25.796 --> 0:36:29.276
<v Speaker 1>being removed. Ninety nine percent of the people who sign

0:36:29.396 --> 0:36:32.436
<v Speaker 1>up to use Jason's app have stayed with it, and

0:36:32.516 --> 0:36:34.836
<v Speaker 1>it's kind of incredible what happens to people when they're

0:36:34.836 --> 0:36:38.156
<v Speaker 1>rewarded for behaving well instead of badly. They could say, oh,

0:36:38.276 --> 0:36:40.516
<v Speaker 1>you know, I'd rather buy the coffee than have it

0:36:40.556 --> 0:36:43.156
<v Speaker 1>and be set aside. But ninety percent of people are

0:36:43.196 --> 0:36:45.316
<v Speaker 1>still letting us set money aside for them. And I

0:36:45.356 --> 0:36:47.076
<v Speaker 1>think it has very much to do with the fact

0:36:47.116 --> 0:36:49.796
<v Speaker 1>that every time it happens you get points. People would

0:36:49.836 --> 0:36:51.876
<v Speaker 1>do the smart thing for themselves if you made it

0:36:51.916 --> 0:36:54.236
<v Speaker 1>easy for them to do the smart thing for themselves.

0:36:54.916 --> 0:36:57.796
<v Speaker 1>Make it easy, and people would create a buffer for themselves,

0:36:58.236 --> 0:37:02.516
<v Speaker 1>a margin of safety, a thing Jason's mom had never had,

0:37:03.156 --> 0:37:05.116
<v Speaker 1>and then it kept him awake when he was a kid.

0:37:05.676 --> 0:37:08.516
<v Speaker 1>Jason had not set out to become a coach, but

0:37:08.556 --> 0:37:11.716
<v Speaker 1>he saw a coach is exactly what he'd become. The

0:37:11.716 --> 0:37:14.236
<v Speaker 1>definition of a good coach is one who makes their

0:37:14.236 --> 0:37:17.116
<v Speaker 1>players feel like they don't need the coach, okay, And

0:37:17.156 --> 0:37:19.676
<v Speaker 1>the way I think you do that is, first you

0:37:19.796 --> 0:37:23.476
<v Speaker 1>take out all the hard work and all the distractions. Second,

0:37:23.556 --> 0:37:26.436
<v Speaker 1>you make it easy to have good behaviors, and third

0:37:26.516 --> 0:37:31.316
<v Speaker 1>is you make people want to have good behaviors. And

0:37:31.476 --> 0:37:33.716
<v Speaker 1>that's the thing about coaching that makes it so hard

0:37:33.716 --> 0:37:37.716
<v Speaker 1>to pin down. The best coaches don't leave you needing them.

0:37:37.916 --> 0:37:41.476
<v Speaker 1>You start with some fear or sense of inadequacy, they

0:37:41.556 --> 0:37:45.036
<v Speaker 1>help you get past it, then they recede. And in

0:37:45.076 --> 0:37:47.396
<v Speaker 1>the future, every single one of us is going to

0:37:47.476 --> 0:37:51.156
<v Speaker 1>have this hyper smart service that's doing all these complex

0:37:51.196 --> 0:37:53.436
<v Speaker 1>things in the background and nudging us and making us

0:37:53.476 --> 0:37:57.196
<v Speaker 1>feel really good about eating our financial broccoli, so to speak.

0:37:57.316 --> 0:37:58.836
<v Speaker 1>And we're going to feel great about it, but we're

0:37:58.876 --> 0:38:00.916
<v Speaker 1>not even going to see it. It's an invisible coach,

0:38:01.276 --> 0:38:04.636
<v Speaker 1>a coach that could maybe even help stop people from

0:38:04.676 --> 0:38:18.196
<v Speaker 1>grinding their teeth at night. To be honest, I think

0:38:18.196 --> 0:38:19.756
<v Speaker 1>I said this to you on the phone. I have

0:38:19.836 --> 0:38:22.716
<v Speaker 1>no idea what's in my bank account. Last October we

0:38:22.796 --> 0:38:26.236
<v Speaker 1>introduced Katie Highland to Jason's company Tally. She decided she

0:38:26.396 --> 0:38:28.996
<v Speaker 1>needed a coach, but her husband had to sign her

0:38:29.036 --> 0:38:30.996
<v Speaker 1>up because he was the only one with the nerve

0:38:31.076 --> 0:38:33.636
<v Speaker 1>to look at their bank account. I make Stephen chuck it,

0:38:34.076 --> 0:38:36.316
<v Speaker 1>and I ask him whether I'm good or not, and

0:38:36.396 --> 0:38:39.036
<v Speaker 1>he says yes, And sometimes I believe him and sometimes

0:38:39.036 --> 0:38:41.956
<v Speaker 1>I don't. But as long as I don't get a

0:38:41.956 --> 0:38:44.276
<v Speaker 1>phone call from the landlord that the rent didn't go through,

0:38:44.356 --> 0:38:49.316
<v Speaker 1>then I know that we're okay. So it scares the

0:38:49.436 --> 0:38:53.076
<v Speaker 1>bid Jesus out of me to know what's in there,

0:38:53.116 --> 0:38:56.316
<v Speaker 1>because I don't think like we don't spend frivolously like

0:38:56.356 --> 0:38:59.036
<v Speaker 1>we even where it said like dining out. I put

0:38:59.076 --> 0:39:02.716
<v Speaker 1>an a like work meals, and like we don't do

0:39:02.756 --> 0:39:06.236
<v Speaker 1>those things. You can hear the anxiety in her voice, right,

0:39:06.596 --> 0:39:11.116
<v Speaker 1>But that could change. I'm betting it will change, because

0:39:11.156 --> 0:39:23.356
<v Speaker 1>a good coach can change a lot. We gave Katie

0:39:23.396 --> 0:39:26.836
<v Speaker 1>Hyland some time before we bother her again, all right,

0:39:26.956 --> 0:39:29.516
<v Speaker 1>So I don't know how many months ago we spoke.

0:39:29.556 --> 0:39:32.236
<v Speaker 1>There was a few months anyway, But since then, like

0:39:32.396 --> 0:39:36.396
<v Speaker 1>we set you up with Tally and just the idea

0:39:36.476 --> 0:39:40.596
<v Speaker 1>of a financial coach. So with Talie, they've been amazing.

0:39:41.276 --> 0:39:43.796
<v Speaker 1>How long was it before we introduced the two of

0:39:43.836 --> 0:39:46.636
<v Speaker 1>you before you said, actually, this is a good thing.

0:39:46.876 --> 0:39:49.636
<v Speaker 1>This isn't just humoring Michael in his podcast, This is

0:39:49.676 --> 0:39:53.156
<v Speaker 1>actually a good thing. No, immediately immediately, I think, you know,

0:39:53.196 --> 0:39:55.956
<v Speaker 1>it was definitely overwhelming at first to sort of, you know,

0:39:56.076 --> 0:39:59.436
<v Speaker 1>gather all of those documents and find out what my

0:39:59.476 --> 0:40:02.996
<v Speaker 1>interest rates were and you know, figure out what things

0:40:03.036 --> 0:40:05.236
<v Speaker 1>I was paying every month and sort of get them

0:40:05.276 --> 0:40:08.316
<v Speaker 1>together in one central location. That was a bit overwhelming.

0:40:08.396 --> 0:40:11.676
<v Speaker 1>But I I mean they walked me and talked me

0:40:11.716 --> 0:40:15.916
<v Speaker 1>through absolutely every step of the way and made sure

0:40:15.996 --> 0:40:18.996
<v Speaker 1>that I understood what was going on. I can remember

0:40:18.996 --> 0:40:21.236
<v Speaker 1>you telling me that your view before was you didn't

0:40:21.236 --> 0:40:23.556
<v Speaker 1>even want to look at your bank accounts. I knew

0:40:23.556 --> 0:40:25.156
<v Speaker 1>you were going to bring that up, and I have

0:40:25.316 --> 0:40:28.196
<v Speaker 1>to tell you, Michael, I looked at my bank account

0:40:28.196 --> 0:40:31.596
<v Speaker 1>for the first time about two days ago, full on

0:40:31.756 --> 0:40:34.396
<v Speaker 1>the computer screen in front of me and all its glory.

0:40:34.516 --> 0:40:36.956
<v Speaker 1>I saw my balance and you know it wasn't as

0:40:36.956 --> 0:40:38.956
<v Speaker 1>bad as I envisioned. It wasn't as good as I

0:40:39.316 --> 0:40:41.636
<v Speaker 1>wished it would be, but it was an important step

0:40:41.876 --> 0:40:45.596
<v Speaker 1>in handling my finances. Is like actually having a realistic

0:40:45.596 --> 0:40:47.436
<v Speaker 1>picture of what's in there. No, it's sort of like

0:40:47.476 --> 0:40:48.956
<v Speaker 1>if you're going to get in shape, you need to

0:40:48.996 --> 0:40:51.756
<v Speaker 1>have a scale to weigh your cell phone. Yeah, it's

0:40:51.756 --> 0:40:54.796
<v Speaker 1>going to help just having the conversations, like having a

0:40:54.836 --> 0:40:58.116
<v Speaker 1>set time as a couple for myself and my husband

0:40:58.196 --> 0:41:01.076
<v Speaker 1>to sit down and say, Okay, where are we with finances?

0:41:01.076 --> 0:41:03.916
<v Speaker 1>What did we spend this month, what unexpected things came up?

0:41:04.356 --> 0:41:06.196
<v Speaker 1>You know, how are we looking for next month? And

0:41:06.316 --> 0:41:10.276
<v Speaker 1>what are we putting toward our our goals. It's going

0:41:10.356 --> 0:41:14.036
<v Speaker 1>to help just not our just not even like, you know,

0:41:14.236 --> 0:41:16.276
<v Speaker 1>reach our goals, but it's going to help our relationship

0:41:16.676 --> 0:41:20.316
<v Speaker 1>my husband and I because money is a definite source

0:41:20.316 --> 0:41:22.996
<v Speaker 1>of stress. I mean, is there a couple where that's

0:41:22.996 --> 0:41:31.756
<v Speaker 1>not true? Noah, there's no need here to recount how

0:41:31.796 --> 0:41:35.196
<v Speaker 1>many thousands of dollars she saved herself by having herself coached,

0:41:35.596 --> 0:41:37.956
<v Speaker 1>or how she's now paying six percent instead of twenty

0:41:37.956 --> 0:41:40.676
<v Speaker 1>six percent on her credit card debts, or how she

0:41:40.756 --> 0:41:43.356
<v Speaker 1>and her husband expect to be entirely debt free inside

0:41:43.356 --> 0:41:46.556
<v Speaker 1>of a year. But let's just consider the broader effects

0:41:46.596 --> 0:41:49.476
<v Speaker 1>this coach has had, this person who's on her side

0:41:50.116 --> 0:41:54.916
<v Speaker 1>encouraging her best self. Has it changed the kind of

0:41:54.996 --> 0:41:57.076
<v Speaker 1>tone of the conversation around money when you're in your

0:41:57.116 --> 0:41:59.356
<v Speaker 1>husband sit down and talk about it. Yeah, it was

0:41:59.396 --> 0:42:03.556
<v Speaker 1>all very emotionally charged before, and now you know he's

0:42:03.636 --> 0:42:06.156
<v Speaker 1>really taken to Okay, I'm laying everything out on a

0:42:06.196 --> 0:42:07.956
<v Speaker 1>spreadsheet and I you know, I put in all this,

0:42:08.036 --> 0:42:09.596
<v Speaker 1>and I did all this, and come look and let

0:42:09.636 --> 0:42:13.356
<v Speaker 1>me show you. So we're much more of a team

0:42:13.356 --> 0:42:15.316
<v Speaker 1>and much more on the same page. And I think

0:42:15.396 --> 0:42:19.636
<v Speaker 1>we're excited about the next couple of years. You can

0:42:19.676 --> 0:42:22.756
<v Speaker 1>hear it, too, right, The sound of a voice has changed.

0:42:23.796 --> 0:42:26.156
<v Speaker 1>All the other times I'd spoken with her, I could

0:42:26.156 --> 0:42:29.436
<v Speaker 1>almost hear her teeth grinding. I could hear her stress

0:42:29.796 --> 0:42:32.036
<v Speaker 1>and the way it was killing the pleasure she naturally

0:42:32.076 --> 0:42:36.156
<v Speaker 1>took in life. I didn't hear that anymore. I found

0:42:36.276 --> 0:42:40.196
<v Speaker 1>Katie Hyland in quarantine in New Rochelle, New York, at

0:42:40.236 --> 0:42:42.476
<v Speaker 1>the early center of what was shaping up to be

0:42:42.516 --> 0:42:47.716
<v Speaker 1>the greatest calamity in modern American history, but she sounded

0:42:47.756 --> 0:42:52.036
<v Speaker 1>almost hopeful. You know. It's funny is that you are

0:42:52.076 --> 0:42:56.476
<v Speaker 1>now sitting at one of the hot spots of the

0:42:56.556 --> 0:43:01.276
<v Speaker 1>American pandemic and you sound so much happier than you

0:43:01.356 --> 0:43:05.156
<v Speaker 1>did a year ago. I know, the irony and everything is.

0:43:05.236 --> 0:43:08.236
<v Speaker 1>You sound happy. Well, I feel confident, you know, I

0:43:08.276 --> 0:43:10.796
<v Speaker 1>feel like wow, like I can really start to do

0:43:10.996 --> 0:43:13.556
<v Speaker 1>things and I can really to think that. You know,

0:43:13.636 --> 0:43:15.836
<v Speaker 1>we set a goal of trying to buy a house

0:43:15.916 --> 0:43:20.156
<v Speaker 1>by the summer of twenty twenty three, and that's amazing.

0:43:27.156 --> 0:43:30.916
<v Speaker 1>I'm Michael Lewis. Thanks for listening to Against the Rules.

0:43:31.556 --> 0:43:34.356
<v Speaker 1>Against the Rules is brought to you by Pushkin Industries.

0:43:34.796 --> 0:43:38.516
<v Speaker 1>The show's produced by Audrey Dilling and Katherine Girodo, with

0:43:38.636 --> 0:43:42.996
<v Speaker 1>research assistance from Lydia, Jane Cott and Zooe Wynn. Our

0:43:43.156 --> 0:43:47.316
<v Speaker 1>editor is Julia Barton. Mia o'bell is our executive producer.

0:43:47.836 --> 0:43:51.436
<v Speaker 1>Our theme was composed by Nick Brittell, with additional scoring

0:43:51.516 --> 0:43:55.476
<v Speaker 1>by Stellwagon Sinphanette. We got fact checked by Beth Johnson.

0:43:55.956 --> 0:43:58.756
<v Speaker 1>Our show was recorded by tofur Ruth and Trey Schultz

0:43:59.116 --> 0:44:03.356
<v Speaker 1>at Northgate Studios in Berkeley and James Ward at Live

0:44:03.436 --> 0:44:09.676
<v Speaker 1>Oak Studio. As always, thanks to Pushkin's founders, Jacob Weisberg

0:44:09.916 --> 0:44:21.636
<v Speaker 1>and Malcolm Gladwell. How often do you go on to

0:44:21.716 --> 0:44:24.076
<v Speaker 1>go fund me and give money to strangers? My wife

0:44:24.076 --> 0:44:25.676
<v Speaker 1>and I were just driving down the road and it

0:44:25.756 --> 0:44:28.196
<v Speaker 1>just seemed like the right thing to do. But I

0:44:28.196 --> 0:44:31.236
<v Speaker 1>don't typically go in to go fund me and donate

0:44:31.276 --> 0:44:34.036
<v Speaker 1>to strangers. I think it's more when something speaks to

0:44:34.076 --> 0:44:36.716
<v Speaker 1>me and it's something that you can easily cover, you

0:44:36.756 --> 0:44:38.596
<v Speaker 1>just go ahead and do it. It's always how I've

0:44:38.636 --> 0:44:41.716
<v Speaker 1>been taught. This is a meet Kakar, the guy who

0:44:41.756 --> 0:44:44.116
<v Speaker 1>made the last donation to the fund that paid off

0:44:44.196 --> 0:44:46.836
<v Speaker 1>Katie Highland student loans. He turns out to be a

0:44:46.916 --> 0:44:49.876
<v Speaker 1>real estate agent in suburban DC. Makes me wish I

0:44:49.876 --> 0:44:52.236
<v Speaker 1>wanted to buy a house. So who's the idea? Was

0:44:52.276 --> 0:44:54.396
<v Speaker 1>it yours or your wife's to go and find the

0:44:54.436 --> 0:44:57.036
<v Speaker 1>go fund me page and finish off the campaign? It

0:44:57.116 --> 0:45:00.756
<v Speaker 1>was me, but she obviously is used to me doing

0:45:00.796 --> 0:45:03.476
<v Speaker 1>stuff like that and kind of co signs it. But

0:45:03.556 --> 0:45:05.556
<v Speaker 1>you know, I almost as soon it was over and

0:45:05.916 --> 0:45:08.116
<v Speaker 1>I heard about the go fund me, I was intrigued

0:45:08.196 --> 0:45:10.316
<v Speaker 1>to see where it was at, and when I saw

0:45:10.356 --> 0:45:13.556
<v Speaker 1>the level um, it was a no brainer. To finish

0:45:13.556 --> 0:45:13.876
<v Speaker 1>it off