WEBVTT - The Story of Facebook

0:00:00.280 --> 0:00:02.960
<v Speaker 1>Brought to you by the reinvented two thousand twelve Camray.

0:00:03.160 --> 0:00:08.920
<v Speaker 1>It's ready. Are you get in touch with technology? With

0:00:09.000 --> 0:00:17.759
<v Speaker 1>tech Stuff from how stuff works dot com. Hello again, everyone,

0:00:17.800 --> 0:00:20.480
<v Speaker 1>Welcome to tech Stuff. My name is Chris Polette, and

0:00:20.520 --> 0:00:22.360
<v Speaker 1>I am an editor at how stuff works dot com.

0:00:22.360 --> 0:00:25.880
<v Speaker 1>Sitting across from me, as always, his senior writer, Jonathan Strickland,

0:00:26.040 --> 0:00:30.800
<v Speaker 1>better face the facts. It seems you can't get enough. Ah, Yes,

0:00:31.000 --> 0:00:34.200
<v Speaker 1>hundreds of millions of people can't get enough of our

0:00:34.560 --> 0:00:39.360
<v Speaker 1>tot Well, yeah, I would say hundreds of millions. In fact,

0:00:39.360 --> 0:00:41.840
<v Speaker 1>well I was gonna say, I'm sure a few hundred

0:00:41.920 --> 0:00:44.000
<v Speaker 1>million of them are fed up with it because they

0:00:44.040 --> 0:00:46.559
<v Speaker 1>did a design change probably in between the time we

0:00:46.600 --> 0:00:49.639
<v Speaker 1>record this and the time that this actually goes live.

0:00:49.640 --> 0:00:54.320
<v Speaker 1>But we're talking about Facebook, Yes, we have. We've recorded

0:00:54.400 --> 0:01:00.800
<v Speaker 1>several podcasts about various aspects of Facebook, including Facebook and

0:01:00.880 --> 0:01:04.959
<v Speaker 1>its stands on privacy or lack thereof, and uh and

0:01:05.080 --> 0:01:09.040
<v Speaker 1>other other related topics, uh, Facebook apps. We did one

0:01:09.080 --> 0:01:11.839
<v Speaker 1>on the Facebook redesign a couple of years ago, which

0:01:11.880 --> 0:01:14.400
<v Speaker 1>is funny because they've been going to say several of

0:01:14.400 --> 0:01:17.040
<v Speaker 1>them after that. Yes, there's been more redesigns since then,

0:01:17.520 --> 0:01:21.880
<v Speaker 1>but we've never really talked about the actual history of

0:01:21.959 --> 0:01:25.640
<v Speaker 1>Facebook and and how it developed into what it is today.

0:01:26.200 --> 0:01:29.120
<v Speaker 1>And um, one of the things I'm really grateful about

0:01:29.480 --> 0:01:33.960
<v Speaker 1>for this topic is that there was one definitive timeline

0:01:34.440 --> 0:01:37.039
<v Speaker 1>that told us everything we needed to know. That no

0:01:37.080 --> 0:01:40.319
<v Speaker 1>one was arguing about about how Facebook got started and

0:01:40.360 --> 0:01:43.880
<v Speaker 1>who was responsible for it. Right, there's no controversy whatsoever,

0:01:44.120 --> 0:01:50.440
<v Speaker 1>nothing in dispute except everything unless your name is Winklevoss. Yeah, ah,

0:01:50.520 --> 0:01:53.960
<v Speaker 1>the Winklevosses. It's you know. On a side note before

0:01:53.960 --> 0:01:56.600
<v Speaker 1>we get into this, it's hard for me to feel

0:01:56.640 --> 0:02:00.680
<v Speaker 1>sympathy towards them. It's hard for many, many, many people

0:02:00.720 --> 0:02:03.200
<v Speaker 1>to feel sympathy for that. When when you're known as

0:02:03.280 --> 0:02:09.160
<v Speaker 1>being a handsome, wealthy young person who was on the

0:02:09.200 --> 0:02:14.040
<v Speaker 1>Harvard rowing team, extremely athletic olympians exactly, you get to

0:02:14.080 --> 0:02:20.560
<v Speaker 1>that point where you're thinking, okay, fine, but yes, the

0:02:20.639 --> 0:02:25.079
<v Speaker 1>story of Facebook is um is mired in controversy. Actually,

0:02:25.600 --> 0:02:27.720
<v Speaker 1>what you may know if you saw the film and

0:02:27.760 --> 0:02:30.840
<v Speaker 1>I am not calling it a documentary because some people

0:02:30.919 --> 0:02:35.080
<v Speaker 1>did think of it as a documentary, not the comedy. Yeah,

0:02:35.600 --> 0:02:40.440
<v Speaker 1>Social Network, which and believe it or not, this is

0:02:40.440 --> 0:02:44.240
<v Speaker 1>a film that I have seen and Jonathan, but but

0:02:44.360 --> 0:02:50.600
<v Speaker 1>Sorkin himself was very he very specifically pointed out, this

0:02:50.680 --> 0:02:54.520
<v Speaker 1>is not a documentary. It was a dramatization based upon

0:02:54.840 --> 0:02:58.720
<v Speaker 1>one account of the origins of Facebook, and it took

0:02:58.760 --> 0:03:02.400
<v Speaker 1>a lot of liberties with the story for dramatic purposes,

0:03:02.600 --> 0:03:05.839
<v Speaker 1>which is, you know, that's what movies do. So that's

0:03:05.840 --> 0:03:07.919
<v Speaker 1>why I'm not going to call it. I jokingly call

0:03:08.000 --> 0:03:10.239
<v Speaker 1>things documentaries when this case I definitely don't want to

0:03:10.280 --> 0:03:13.519
<v Speaker 1>do like that. It is not a documentary. But there

0:03:13.600 --> 0:03:16.240
<v Speaker 1>is some truth in it. Yeah, there's there's some truth,

0:03:16.280 --> 0:03:19.520
<v Speaker 1>and some of it is still kind of ripped from

0:03:19.520 --> 0:03:22.120
<v Speaker 1>the headlines. Yeah, I'll ripped from the headlines, but some

0:03:22.160 --> 0:03:25.720
<v Speaker 1>of it is still kind of in that weird, nebulous

0:03:25.760 --> 0:03:29.920
<v Speaker 1>realm of where does you know who's at fault and

0:03:30.040 --> 0:03:33.480
<v Speaker 1>what exactly happened. But let's let's let's look back to

0:03:33.600 --> 0:03:38.240
<v Speaker 1>the very beginnings. Um, we're talking about around two thousand two,

0:03:39.240 --> 0:03:45.360
<v Speaker 1>one Harvard student named Divya Narinda had kind of come

0:03:45.440 --> 0:03:49.960
<v Speaker 1>up with an idea for a platform for Harvard students

0:03:50.000 --> 0:03:53.520
<v Speaker 1>to use that would allow them to connect socially with

0:03:53.560 --> 0:03:58.000
<v Speaker 1>one another online, perhaps some sort of online social network

0:03:58.080 --> 0:04:00.760
<v Speaker 1>for example, but that was back in two thousand two

0:04:00.840 --> 0:04:03.440
<v Speaker 1>when He's first started getting the idea. Then he he

0:04:03.520 --> 0:04:08.200
<v Speaker 1>met up with the Winklevoss twins Cameron Cameron and Tyler

0:04:08.240 --> 0:04:12.640
<v Speaker 1>Winklevoss uh and together around in two thousand three. In

0:04:12.640 --> 0:04:15.520
<v Speaker 1>the fall of two thousand three, they started to seriously

0:04:15.640 --> 0:04:18.640
<v Speaker 1>discuss this and try and come up with a way

0:04:18.680 --> 0:04:21.680
<v Speaker 1>of creating it, and their idea was going to be

0:04:21.720 --> 0:04:28.679
<v Speaker 1>called Harvard Connections dot com. UH. It eventually would evolve

0:04:28.760 --> 0:04:33.440
<v Speaker 1>into connect you dot com the letter letter you, which

0:04:33.480 --> 0:04:36.039
<v Speaker 1>could mean connect you as in you the person, or

0:04:36.080 --> 0:04:39.320
<v Speaker 1>connect you as in university because they had they had

0:04:39.400 --> 0:04:43.520
<v Speaker 1>envisioned this as being a social network for college students.

0:04:43.560 --> 0:04:48.159
<v Speaker 1>They were originally going to launch it on Harvard's servers

0:04:48.240 --> 0:04:51.159
<v Speaker 1>and just to have Harvard students be involved, and then

0:04:51.200 --> 0:04:54.719
<v Speaker 1>we're eventually planning to opening opening this up to students

0:04:54.839 --> 0:05:00.240
<v Speaker 1>at other universities. So they start working on this this

0:05:00.839 --> 0:05:06.479
<v Speaker 1>project and they hire They are not developers. They they've

0:05:06.520 --> 0:05:08.480
<v Speaker 1>got the idea, but they don't have the expertise. So

0:05:08.560 --> 0:05:12.280
<v Speaker 1>first they hire a guy named Victor gau g a

0:05:12.440 --> 0:05:18.320
<v Speaker 1>o UH. They hire him, but Victor eventually decides he

0:05:18.360 --> 0:05:20.640
<v Speaker 1>needs to leave the project. It's just two time consuming

0:05:20.640 --> 0:05:22.479
<v Speaker 1>and he doesn't have the time and effort to be

0:05:22.560 --> 0:05:25.200
<v Speaker 1>able to pour into it. But he comes up with

0:05:25.440 --> 0:05:27.720
<v Speaker 1>a name of a guy that he thinks would be

0:05:27.800 --> 0:05:31.800
<v Speaker 1>perfect to help them develop this project. That guy was

0:05:31.839 --> 0:05:34.600
<v Speaker 1>a nineteen year old by the name of Mark Zuckerberg.

0:05:35.960 --> 0:05:37.320
<v Speaker 1>I feel like I've heard that name, but I don't.

0:05:37.360 --> 0:05:39.599
<v Speaker 1>I don't. Yeah, I'm sure I'll think of where I

0:05:39.640 --> 0:05:42.599
<v Speaker 1>heard it before. Well, at this point, Winkle, the Winklevoss twins,

0:05:42.640 --> 0:05:46.920
<v Speaker 1>and Nerenda are all seniors at Harvard. Zuckerberg at the

0:05:46.960 --> 0:05:50.960
<v Speaker 1>time was a sophomore. So Zuckerberg comes onto the project

0:05:51.000 --> 0:05:52.960
<v Speaker 1>and takes a look at what, talks to them about

0:05:53.000 --> 0:05:55.640
<v Speaker 1>what they want, and says, yeah, this is a great idea.

0:05:55.680 --> 0:05:57.960
<v Speaker 1>I'm going to help you build this out and I

0:05:58.000 --> 0:06:01.800
<v Speaker 1>will um, I'll put the functionality in and we'll have

0:06:01.880 --> 0:06:03.960
<v Speaker 1>more meetings about this. So this is all taking place

0:06:03.960 --> 0:06:06.160
<v Speaker 1>in the fall of two thousand three. Yeah. Now, now,

0:06:06.279 --> 0:06:10.960
<v Speaker 1>Zuckerberg had been working on other similar types of projects. Yeah.

0:06:10.960 --> 0:06:14.080
<v Speaker 1>In fact, the reason why Victor suggested Zuckerberg in the

0:06:14.080 --> 0:06:18.240
<v Speaker 1>first place is Zuckerberg was had launched a very high profile,

0:06:18.360 --> 0:06:24.039
<v Speaker 1>controversial site at Harvard called face mash. Yes. And the

0:06:24.080 --> 0:06:28.800
<v Speaker 1>reason why this was controversial was that what Zuckerberg did, Zuckerberg,

0:06:28.839 --> 0:06:33.200
<v Speaker 1>as it turns out, seems to have a a fast

0:06:33.240 --> 0:06:36.720
<v Speaker 1>and loose approach when it comes to things like privacy

0:06:36.960 --> 0:06:40.520
<v Speaker 1>and rules that was more evident in the past than

0:06:40.560 --> 0:06:45.920
<v Speaker 1>it is now. Arguably he's well, he's because now he's incorporated,

0:06:46.680 --> 0:06:50.240
<v Speaker 1>he's been more careful about his personal views. His messaging

0:06:50.360 --> 0:06:52.720
<v Speaker 1>is a little is maybe a little more careful, I think,

0:06:52.760 --> 0:06:55.240
<v Speaker 1>probably because his lawyers have told him to be right.

0:06:55.400 --> 0:06:57.960
<v Speaker 1>So what he did with face mash was that he

0:06:58.080 --> 0:07:02.400
<v Speaker 1>used it was it was brilliant and it was brazen.

0:07:02.480 --> 0:07:05.320
<v Speaker 1>At the same time, he created a site that what

0:07:05.360 --> 0:07:08.200
<v Speaker 1>it would do is it would collect images of Harvard

0:07:08.240 --> 0:07:12.240
<v Speaker 1>students from other from databases on at Harvard. He essentially

0:07:12.440 --> 0:07:16.000
<v Speaker 1>hacked into these systems like the directories. Yeah, I guess

0:07:16.040 --> 0:07:19.400
<v Speaker 1>hacked is probably too strong a term. He created code

0:07:19.400 --> 0:07:22.760
<v Speaker 1>that would access these directories and pull information from them.

0:07:22.800 --> 0:07:24.960
<v Speaker 1>So it wasn't so much as this is a closed

0:07:24.960 --> 0:07:27.760
<v Speaker 1>system that he was trying to get access to. He

0:07:27.840 --> 0:07:30.560
<v Speaker 1>was just grabbing information that was available and putting it

0:07:30.600 --> 0:07:33.440
<v Speaker 1>on a new platform. Right. In this case, the information

0:07:33.480 --> 0:07:40.280
<v Speaker 1>were photos would pull photos names of various students at Harvard, Yeah, exactly.

0:07:40.440 --> 0:07:42.400
<v Speaker 1>And what face mesh would do is it would pair

0:07:42.440 --> 0:07:45.200
<v Speaker 1>two people on a site and you would vote which

0:07:45.240 --> 0:07:48.760
<v Speaker 1>person was more attractive, and it kept a tally of

0:07:48.800 --> 0:07:52.360
<v Speaker 1>the people who were being voted the most attractive over

0:07:52.400 --> 0:07:54.600
<v Speaker 1>and over again. So that part of the site was

0:07:54.680 --> 0:07:58.679
<v Speaker 1>just this fun thing where you would go on and say, oh, well, uh,

0:07:58.840 --> 0:08:02.680
<v Speaker 1>she's more attractive than than than she is, or or

0:08:02.720 --> 0:08:05.239
<v Speaker 1>she and him or he and he whatever. He would

0:08:05.320 --> 0:08:06.840
<v Speaker 1>vote and vote and vote and vote, and they would

0:08:06.880 --> 0:08:08.360
<v Speaker 1>keep this tally. And then you could also go and

0:08:08.360 --> 0:08:13.040
<v Speaker 1>look at the most attractive students at Harvard University. Um.

0:08:13.080 --> 0:08:16.480
<v Speaker 1>This kind of upset the college board, the student board

0:08:16.720 --> 0:08:19.080
<v Speaker 1>at Harvard, not to mention a few of the students

0:08:19.080 --> 0:08:23.200
<v Speaker 1>who didn't want their pictures being judged up there. Yeah yeah,

0:08:23.320 --> 0:08:28.520
<v Speaker 1>it Harvard's a little conservative, as it turns out. Um,

0:08:28.640 --> 0:08:31.920
<v Speaker 1>so the students, uh, student board kind of brought Mark

0:08:32.000 --> 0:08:36.400
<v Speaker 1>Mark Zuckerberg up on the you know, saying that this

0:08:36.480 --> 0:08:39.800
<v Speaker 1>was not a very smart thing to do, that it

0:08:39.840 --> 0:08:46.040
<v Speaker 1>was a violated privacy dude. Yeah, and uh he was not. Um,

0:08:46.160 --> 0:08:49.080
<v Speaker 1>he was not expelled for this, but he was reprimanded

0:08:49.080 --> 0:08:52.040
<v Speaker 1>for it, yes, and said that he was charged specifically

0:08:52.040 --> 0:08:56.400
<v Speaker 1>with breaching security, violating copyrights, and violating individual privacy. So

0:08:56.600 --> 0:08:59.680
<v Speaker 1>face mash gets shut down, but he had. He was

0:09:00.000 --> 0:09:02.880
<v Speaker 1>fairly notorious on campus already because of this, and it

0:09:03.000 --> 0:09:05.320
<v Speaker 1>was such a successful site. So he was thought of

0:09:05.400 --> 0:09:08.440
<v Speaker 1>as a guy who could develop not just stuff that worked,

0:09:08.600 --> 0:09:11.160
<v Speaker 1>but stuff that appealed to people. And that's why Victor

0:09:11.240 --> 0:09:13.320
<v Speaker 1>had said, this is the guy you should get to

0:09:13.360 --> 0:09:17.079
<v Speaker 1>help develop your connect you project. Now I didn't run

0:09:17.080 --> 0:09:19.960
<v Speaker 1>across this in my actual research, but on the in

0:09:20.000 --> 0:09:23.520
<v Speaker 1>the movie. Uh And again I don't know whether or

0:09:23.559 --> 0:09:26.560
<v Speaker 1>not it's actual fact or that was gussied up for

0:09:26.640 --> 0:09:29.360
<v Speaker 1>the script, but they said that one of the other

0:09:29.400 --> 0:09:32.160
<v Speaker 1>problems that they had with it was that the it

0:09:32.280 --> 0:09:35.160
<v Speaker 1>texts the university's network because it was very very popular.

0:09:35.840 --> 0:09:39.160
<v Speaker 1>Um it was. It was definitely popular. Though whether or

0:09:39.200 --> 0:09:42.400
<v Speaker 1>not it actually texts their broad band is yeah, I

0:09:42.679 --> 0:09:45.080
<v Speaker 1>don't know about that, but yeah, the fact that it

0:09:45.200 --> 0:09:50.280
<v Speaker 1>was very popular attracted that that would have attracted interest. Yes,

0:09:50.840 --> 0:09:54.480
<v Speaker 1>so uh So anyway, Mark Zuckerberg joins the connect You team,

0:09:54.880 --> 0:09:57.000
<v Speaker 1>and again this is taking place in the fall of

0:09:57.000 --> 0:09:59.040
<v Speaker 1>two thousand three, fall and winter of two thousand three

0:09:59.160 --> 0:10:02.760
<v Speaker 1>could possibly go. He's he starts sending the messages. When

0:10:02.760 --> 0:10:05.360
<v Speaker 1>they're asking him, Hey, what's the status on this project,

0:10:05.360 --> 0:10:08.240
<v Speaker 1>he starts sending back messages saying, Oh, I'm really busy.

0:10:08.440 --> 0:10:10.440
<v Speaker 1>I've got a lot of schoolwork. But don't worry. I'm

0:10:10.480 --> 0:10:12.120
<v Speaker 1>gonna be working on this. It's just I'm gonna have

0:10:12.160 --> 0:10:14.280
<v Speaker 1>to put it off a little bit longer, but we'll

0:10:14.280 --> 0:10:15.920
<v Speaker 1>be able to launch. We're just gonna probably launch a

0:10:15.920 --> 0:10:20.320
<v Speaker 1>little later than we had planned. Uh, skip ahead into

0:10:20.360 --> 0:10:25.520
<v Speaker 1>two thousand four and then uh, specifically, February four, two

0:10:25.559 --> 0:10:31.800
<v Speaker 1>thousand four, Zuckerberg launches a an online site called the

0:10:31.920 --> 0:10:36.520
<v Speaker 1>Facebook dot com for Harvard students, and it's a social

0:10:36.559 --> 0:10:41.319
<v Speaker 1>site where people can create profiles and connect with other students,

0:10:42.160 --> 0:10:45.560
<v Speaker 1>which might sound a little similar to something that the

0:10:45.559 --> 0:10:48.600
<v Speaker 1>Winklevosses were working on. In fact, the Winklevosses loot so

0:10:48.800 --> 0:10:54.480
<v Speaker 1>and within six days of Facebook being launched, the Winklevosses

0:10:54.559 --> 0:11:01.000
<v Speaker 1>and Nearinda said, Dude, you're working for us, and this

0:11:01.120 --> 0:11:03.520
<v Speaker 1>thing that you just launched looks an awful lot like

0:11:03.559 --> 0:11:06.679
<v Speaker 1>the thing we want to launch. What's up with that?

0:11:07.400 --> 0:11:10.000
<v Speaker 1>And you were telling us this whole time that you

0:11:10.040 --> 0:11:13.320
<v Speaker 1>didn't have the time to work on our project that

0:11:13.520 --> 0:11:15.800
<v Speaker 1>we thought you were a part of. And in fact,

0:11:15.840 --> 0:11:21.679
<v Speaker 1>this later developed into a very serious lawsuit against Facebook,

0:11:21.720 --> 0:11:26.199
<v Speaker 1>which stretched on for several years and it um In fact,

0:11:26.240 --> 0:11:29.320
<v Speaker 1>it went on until two thousand eight, when there was

0:11:29.320 --> 0:11:32.920
<v Speaker 1>a settlement and settlement for sixty five million dollars, and

0:11:32.960 --> 0:11:38.600
<v Speaker 1>then the Winklevosses decided to um appeal that settlement, saying

0:11:38.760 --> 0:11:43.440
<v Speaker 1>that really doesn't reflect the enormity of the problem here,

0:11:44.000 --> 0:11:47.120
<v Speaker 1>whereas the judges in the cases I was reviewing, we're

0:11:47.200 --> 0:11:51.960
<v Speaker 1>essentially saying, hey, this wasn't Zuckerberg was not under a contract.

0:11:52.679 --> 0:11:55.320
<v Speaker 1>This was like just people chatting in a dorm room.

0:11:55.360 --> 0:11:58.839
<v Speaker 1>It wasn't. It wasn't like a legally binding thing. And

0:11:58.840 --> 0:12:04.079
<v Speaker 1>and you haven't really proved than that, Uh, Zuckerberg stole

0:12:04.400 --> 0:12:07.520
<v Speaker 1>information from connect You, And in fact, most of the

0:12:07.559 --> 0:12:10.640
<v Speaker 1>reports I read suggests that the way he implemented things

0:12:10.679 --> 0:12:13.800
<v Speaker 1>on the Facebook dot com was not the way they

0:12:13.800 --> 0:12:16.679
<v Speaker 1>were trying to implement things for connect You. In fact,

0:12:17.000 --> 0:12:20.160
<v Speaker 1>that they us Zuckerberg himself referred to Connect You as

0:12:20.240 --> 0:12:23.520
<v Speaker 1>more or less a dating site, which to him was

0:12:23.559 --> 0:12:26.040
<v Speaker 1>too narrow a view. He didn't want to create a

0:12:26.080 --> 0:12:28.920
<v Speaker 1>site just to try and find a date. He wanted

0:12:28.920 --> 0:12:31.040
<v Speaker 1>to create a site that would allow people to connect

0:12:31.080 --> 0:12:34.400
<v Speaker 1>with one another on multiple levels, not just trying to

0:12:34.400 --> 0:12:38.600
<v Speaker 1>find a relationship. So, uh, it may very well be

0:12:39.200 --> 0:12:42.480
<v Speaker 1>that the Facebook dot com and connect you dot com

0:12:42.800 --> 0:12:47.560
<v Speaker 1>we're not identical. Like, it wasn't that that Zuckerberg was

0:12:47.720 --> 0:12:51.760
<v Speaker 1>stealing stuff to implement into Facebook. It's just that the

0:12:51.800 --> 0:12:56.720
<v Speaker 1>two platforms were at least similar, they were going after

0:12:56.760 --> 0:13:00.720
<v Speaker 1>a similar population. The fact that were going across the

0:13:00.760 --> 0:13:03.040
<v Speaker 1>identical population originally because it was going to be the

0:13:03.120 --> 0:13:09.440
<v Speaker 1>Harvard students, right, and that Zuckerberg was purposefully holding back

0:13:09.720 --> 0:13:12.000
<v Speaker 1>the connect you projects so that he would have a

0:13:12.040 --> 0:13:16.680
<v Speaker 1>favorable launch for Facebook, which again you might say it's unethical,

0:13:16.840 --> 0:13:19.760
<v Speaker 1>but it's different. It's a different kind of unethical than

0:13:20.000 --> 0:13:25.880
<v Speaker 1>stealing intellectual property. So I can't I don't think Zuckerberg's

0:13:25.880 --> 0:13:30.800
<v Speaker 1>hands are clean in this, not fully clean, but I

0:13:30.840 --> 0:13:35.360
<v Speaker 1>don't necessarily believe he was lifting ideas from the wink

0:13:35.440 --> 0:13:38.319
<v Speaker 1>of voss is. But he certainly wasn't helping their cause

0:13:38.480 --> 0:13:41.720
<v Speaker 1>at all. And in fact, um that's really evident now

0:13:41.880 --> 0:13:45.839
<v Speaker 1>because Facebook is huge and connect You is not. It

0:13:45.920 --> 0:13:49.840
<v Speaker 1>doesn't exist. Yeah, And then there's Ah, then there is

0:13:50.120 --> 0:13:54.960
<v Speaker 1>a person named Aaron Greenspan, uh who who was working

0:13:55.000 --> 0:14:00.439
<v Speaker 1>on his own site, which he was calling House System. Um.

0:14:00.520 --> 0:14:02.480
<v Speaker 1>And in two thousand and three he now he's at

0:14:02.520 --> 0:14:05.440
<v Speaker 1>Harvard student And in two thousand three he was promoting

0:14:05.559 --> 0:14:09.479
<v Speaker 1>his site with the brand new feature called the Facebook,

0:14:10.360 --> 0:14:15.480
<v Speaker 1>which showed up before the Facebook dot com. And uh,

0:14:15.600 --> 0:14:20.280
<v Speaker 1>you know, so there are several people who would like

0:14:20.520 --> 0:14:24.320
<v Speaker 1>to disagree with Zuckerberg's assertion that he was the one

0:14:24.360 --> 0:14:26.920
<v Speaker 1>who came up with the entire thing himself, right, And

0:14:26.960 --> 0:14:30.840
<v Speaker 1>then there's there's some other problems too. Um, there's some

0:14:30.920 --> 0:14:33.920
<v Speaker 1>other controversies in this these early days of Facebook. So

0:14:35.040 --> 0:14:38.280
<v Speaker 1>six days after Facebook launches, there's the complaint from the

0:14:38.280 --> 0:14:43.640
<v Speaker 1>Winklevoss twins um and uh. And Zuckerberg starts to worry

0:14:43.760 --> 0:14:48.120
<v Speaker 1>that that the college is going to get involved in

0:14:48.160 --> 0:14:52.480
<v Speaker 1>this dispute, and in fact is worried about um, the

0:14:53.240 --> 0:14:59.880
<v Speaker 1>folks from connect you at connecting with the the university newspaper.

0:15:01.160 --> 0:15:04.960
<v Speaker 1>So uh, Harvard crimson is one of the problems. So

0:15:04.960 --> 0:15:08.160
<v Speaker 1>so he starts to it starts to really get complicated. Now,

0:15:08.280 --> 0:15:12.680
<v Speaker 1>at one point there were allegations of Zuckerberg hacking into

0:15:13.160 --> 0:15:17.880
<v Speaker 1>connect you profiles to make them less useful, and that

0:15:18.000 --> 0:15:24.640
<v Speaker 1>he was supposedly um accessing connect you profiles and changing

0:15:24.640 --> 0:15:29.720
<v Speaker 1>a setting to turn profiles invisible to other people. So

0:15:30.040 --> 0:15:32.480
<v Speaker 1>if you log into your profile, you might say, why

0:15:32.520 --> 0:15:34.480
<v Speaker 1>is no one interacting with me? And it's because no

0:15:34.520 --> 0:15:37.320
<v Speaker 1>one can find you because he had gone in there

0:15:37.440 --> 0:15:40.520
<v Speaker 1>and reset your your settings so that it was a

0:15:40.560 --> 0:15:46.440
<v Speaker 1>private profile. Uh. And so it was essentially a case

0:15:46.440 --> 0:15:52.760
<v Speaker 1>of sabotage if those allegations are indeed true. But beyond that, uh,

0:15:53.160 --> 0:15:55.680
<v Speaker 1>there was the point of worrying about the Winkle bosses

0:15:55.680 --> 0:15:59.800
<v Speaker 1>going to the Crimson and saying Zuckerberg ripped us off.

0:16:00.400 --> 0:16:04.440
<v Speaker 1>And so the Crimson reporters, for their part, were doing

0:16:04.480 --> 0:16:07.080
<v Speaker 1>their due diligence and reporting the news and trying to

0:16:07.320 --> 0:16:10.120
<v Speaker 1>research this before they ran a story. So they went

0:16:10.120 --> 0:16:13.680
<v Speaker 1>to Zuckerberg and they asked him, you know, about the allegations,

0:16:13.680 --> 0:16:16.400
<v Speaker 1>and he said, look, the stuff on the Facebook dot

0:16:16.440 --> 0:16:19.560
<v Speaker 1>com the platform is totally different and the implementation is

0:16:19.600 --> 0:16:22.360
<v Speaker 1>totally different from connect you. And he said I can

0:16:22.400 --> 0:16:25.720
<v Speaker 1>even prove it. And originally he wanted them to sign

0:16:25.880 --> 0:16:30.120
<v Speaker 1>a non disclosure agreement. Uh, while he showed them that

0:16:30.160 --> 0:16:33.720
<v Speaker 1>the two systems were totally different, but they're reporters, and

0:16:33.760 --> 0:16:37.480
<v Speaker 1>they said, uh, we don't do that because then we

0:16:37.520 --> 0:16:40.880
<v Speaker 1>couldn't report on it. What would be the point. So

0:16:41.400 --> 0:16:45.480
<v Speaker 1>eventually Zuckerberg agrees to show them without the use of

0:16:45.480 --> 0:16:48.720
<v Speaker 1>an NDIA, and they also come to the same conclusion.

0:16:48.760 --> 0:16:54.560
<v Speaker 1>They say, no, these two systems are different enough so that, uh,

0:16:54.800 --> 0:16:57.520
<v Speaker 1>we don't see that there's really any allegation that could

0:16:57.560 --> 0:16:59.800
<v Speaker 1>be supported by this. We don't really think there's a

0:17:00.000 --> 0:17:05.919
<v Speaker 1>story here. So they kind of back off, but the

0:17:05.960 --> 0:17:09.119
<v Speaker 1>story doesn't in there. The Winklevoz continue. The wink Winklevoss

0:17:09.160 --> 0:17:13.359
<v Speaker 1>twins continue to pressure the Crimson reporters, saying, look, there's

0:17:13.400 --> 0:17:17.800
<v Speaker 1>something more here and we need you to really look

0:17:17.840 --> 0:17:22.720
<v Speaker 1>into this, and so the story keeps on moving. Zuckerberg

0:17:22.760 --> 0:17:26.679
<v Speaker 1>doesn't know what's going on and allegedly decides to access

0:17:26.800 --> 0:17:30.479
<v Speaker 1>the reporter's email to hack the reporter's email, although it's

0:17:30.480 --> 0:17:35.040
<v Speaker 1>not really hacking because here's what he did. He looked

0:17:35.040 --> 0:17:38.240
<v Speaker 1>at the servers for the Facebook dot com. He looked

0:17:38.280 --> 0:17:41.280
<v Speaker 1>for profiles of people who were reporters or worked for

0:17:41.440 --> 0:17:45.840
<v Speaker 1>the Crimson, and then he looked for any records of

0:17:46.359 --> 0:17:50.960
<v Speaker 1>failed lugin attempts and looked at the failed passwords to

0:17:51.160 --> 0:17:54.920
<v Speaker 1>guess the real password, and then assumed that the real

0:17:55.000 --> 0:17:57.800
<v Speaker 1>password for the Facebook dot Com account would likely be

0:17:57.920 --> 0:18:02.200
<v Speaker 1>the same one used for the email, then logged into

0:18:02.240 --> 0:18:08.640
<v Speaker 1>the email. Yeah, so not really hacking, because hacking would involve,

0:18:09.080 --> 0:18:12.919
<v Speaker 1>you know, some sort of guesswork or decrypt ing or No.

0:18:13.080 --> 0:18:15.600
<v Speaker 1>He was just taking a list of passwords that he

0:18:15.640 --> 0:18:17.879
<v Speaker 1>had available to him because he was the one running

0:18:17.920 --> 0:18:20.400
<v Speaker 1>the show at the Facebook dot Com and using the

0:18:20.440 --> 0:18:23.880
<v Speaker 1>logic that most people don't bother with creating different passwords

0:18:23.880 --> 0:18:26.280
<v Speaker 1>for different accounts. This, by the way, is where we

0:18:26.359 --> 0:18:30.280
<v Speaker 1>tell you make different passwords for your various accounts. It's

0:18:30.320 --> 0:18:32.399
<v Speaker 1>a pain in the butt, but it prevents stuff like

0:18:32.480 --> 0:18:35.560
<v Speaker 1>this from happening where someone you know, you never know.

0:18:35.680 --> 0:18:37.639
<v Speaker 1>There may be a service that you connect to and

0:18:37.800 --> 0:18:40.720
<v Speaker 1>everyone but one person in that company is on the

0:18:40.800 --> 0:18:42.960
<v Speaker 1>up and up, but that one person is kind of

0:18:43.000 --> 0:18:46.000
<v Speaker 1>a jerk, and then they use that information to try

0:18:46.000 --> 0:18:49.360
<v Speaker 1>and access your your stuff elsewhere. That's why you need

0:18:49.400 --> 0:18:52.880
<v Speaker 1>to have different passwords, unique passwords for each place. So

0:18:53.720 --> 0:18:56.280
<v Speaker 1>he starts to try and access email. The ironic thing

0:18:56.320 --> 0:18:59.080
<v Speaker 1>here was that the reporters had come again come to

0:18:59.119 --> 0:19:02.320
<v Speaker 1>the conclusion that there isn't really a story there, and

0:19:02.400 --> 0:19:05.000
<v Speaker 1>so they weren't really moving on stuff. They were going

0:19:05.040 --> 0:19:07.200
<v Speaker 1>to report the story, but they weren't going to come

0:19:07.240 --> 0:19:13.240
<v Speaker 1>down on uh. You know, this is a legitimate, uh allegation. Um,

0:19:13.400 --> 0:19:17.000
<v Speaker 1>so that that's also kind of interesting. Uh. And again

0:19:17.720 --> 0:19:20.119
<v Speaker 1>I have to say, all of these are allegations that

0:19:20.160 --> 0:19:23.520
<v Speaker 1>have been leveled. There's no definitive yes he did or

0:19:23.560 --> 0:19:27.600
<v Speaker 1>no he did not. There are the nials from Facebook

0:19:27.680 --> 0:19:30.480
<v Speaker 1>essentially come down to we don't comment on that because

0:19:30.720 --> 0:19:34.560
<v Speaker 1>we don't want to give more uh publicity to people

0:19:34.600 --> 0:19:39.119
<v Speaker 1>who are dragging up mud and just slinging it at Zuckerberg.

0:19:39.200 --> 0:19:42.679
<v Speaker 1>We stand by the success of Facebook dot com. Yeah.

0:19:42.800 --> 0:19:45.560
<v Speaker 1>I think there's really only one person who knows everything

0:19:45.720 --> 0:19:54.760
<v Speaker 1>for sure. Yeah, and he's incredibly rich, so uh Yeah.

0:19:54.840 --> 0:19:58.080
<v Speaker 1>Then in that same year, in two thousand four, in

0:19:58.119 --> 0:20:02.520
<v Speaker 1>September two thoour he at the first round of of

0:20:02.800 --> 0:20:07.199
<v Speaker 1>real investment money, which came from the former PayPal CEO

0:20:07.359 --> 0:20:11.960
<v Speaker 1>Peter Thiel, who poured in half a million into Facebook.

0:20:13.200 --> 0:20:17.359
<v Speaker 1>That's pretty impressive, although at the time before that, the

0:20:17.760 --> 0:20:22.280
<v Speaker 1>man who was funding the Facebook servers was another Harvard

0:20:22.320 --> 0:20:26.840
<v Speaker 1>student Eduardo Severin, Yes, and he was. He was a

0:20:26.840 --> 0:20:29.280
<v Speaker 1>big part of the company for quite some time. Yeah.

0:20:29.440 --> 0:20:34.400
<v Speaker 1>I think he owned like a share of Facebook dot com,

0:20:34.400 --> 0:20:38.639
<v Speaker 1>which seven or fifty million active users, multibillion dollar company.

0:20:38.680 --> 0:20:44.400
<v Speaker 1>That's that's some that's some hard cash right there. So yeah,

0:20:44.520 --> 0:20:48.439
<v Speaker 1>that's uh, that's the that's the really controversial part of

0:20:48.480 --> 0:20:51.399
<v Speaker 1>the beginning of Facebook. And like we said, you know,

0:20:51.400 --> 0:20:54.639
<v Speaker 1>there was the whole the whole lawsuit, the settlement, the

0:20:54.680 --> 0:20:59.000
<v Speaker 1>appeal of the settlement, but there are other um parts

0:20:59.040 --> 0:21:03.680
<v Speaker 1>of Facebook that had some controversy that same year. Uh

0:21:03.840 --> 0:21:07.520
<v Speaker 1>for example, Well, first of all, before I jump ahead there,

0:21:08.240 --> 0:21:11.399
<v Speaker 1>it launched in February, and March it opened up to

0:21:11.760 --> 0:21:15.000
<v Speaker 1>not just Harvard, but to Stanford and Columbia and Yale

0:21:15.080 --> 0:21:18.000
<v Speaker 1>as well. So March of two thousand four, now it's

0:21:18.200 --> 0:21:22.760
<v Speaker 1>up open to four universities. Um. In June, that's when

0:21:23.400 --> 0:21:26.919
<v Speaker 1>Zuckerberg's like, this is this is what I'm doing. I'm

0:21:26.920 --> 0:21:29.160
<v Speaker 1>gonna be I'm gonna make a ment, this is my

0:21:29.400 --> 0:21:32.720
<v Speaker 1>this is my meal ticket and he high tails it

0:21:32.760 --> 0:21:36.879
<v Speaker 1>out to Palo Alto, California. That becomes the headquarters for Facebook.

0:21:36.920 --> 0:21:42.560
<v Speaker 1>So Harvard no longer uh. In September two four, they

0:21:42.560 --> 0:21:45.800
<v Speaker 1>add the application of groups so that you can create

0:21:45.840 --> 0:21:48.760
<v Speaker 1>groups within Facebook, so that you've got your own like

0:21:48.960 --> 0:21:52.960
<v Speaker 1>group of folks who have a similar interest or are

0:21:53.040 --> 0:21:57.000
<v Speaker 1>from a similar place. Uh, and they add the wall

0:21:57.440 --> 0:22:00.280
<v Speaker 1>to the profile because before we gotta remember, you know,

0:22:00.440 --> 0:22:04.199
<v Speaker 1>today it's easy to forget that. When Facebook first launched,

0:22:04.280 --> 0:22:07.560
<v Speaker 1>it was incredibly basic. You had a profile page. It

0:22:07.640 --> 0:22:09.520
<v Speaker 1>was a profile page where people could find out more

0:22:09.520 --> 0:22:12.000
<v Speaker 1>information about you. That was pretty much it. So if

0:22:12.000 --> 0:22:15.480
<v Speaker 1>you wanted to have Jonathan on your list of people,

0:22:15.560 --> 0:22:19.080
<v Speaker 1>basically you would bookmark the page and go back there. Yeah,

0:22:19.119 --> 0:22:21.160
<v Speaker 1>and it would just really like a directory. It would

0:22:21.160 --> 0:22:23.920
<v Speaker 1>be almost like an online business card, but a little

0:22:23.920 --> 0:22:27.639
<v Speaker 1>more personal than that. And then, uh, but in September

0:22:27.680 --> 0:22:29.199
<v Speaker 1>that's when they have two thousand four US when they

0:22:29.200 --> 0:22:32.159
<v Speaker 1>added the wall feature where you could update little status

0:22:32.280 --> 0:22:34.680
<v Speaker 1>is and that's where you got the whole you know, tonight,

0:22:34.720 --> 0:22:39.600
<v Speaker 1>I'm gonna go out to blah blah blah. However, no education. However,

0:22:39.680 --> 0:22:42.400
<v Speaker 1>to see what your friends were talking about, you still

0:22:42.400 --> 0:22:45.719
<v Speaker 1>had to visit their profile. So in other words, if

0:22:45.720 --> 0:22:47.560
<v Speaker 1>I wanted to know what Chris was up to, I

0:22:47.600 --> 0:22:50.399
<v Speaker 1>would go to Chris's profile and read it on his page.

0:22:50.560 --> 0:22:53.240
<v Speaker 1>It wouldn't show up on my page at all. We'll

0:22:53.240 --> 0:22:55.280
<v Speaker 1>get into that because that's another thing, is that it's

0:22:55.320 --> 0:22:59.000
<v Speaker 1>easy to forget when the features of Facebook got introduced. Yeah.

0:22:59.000 --> 0:23:00.359
<v Speaker 1>As a matter of fact, I think a lot of

0:23:00.359 --> 0:23:03.439
<v Speaker 1>people since um, since it was originally aimed at college

0:23:03.440 --> 0:23:06.920
<v Speaker 1>students U, it may be difficult for the majority of

0:23:06.960 --> 0:23:09.440
<v Speaker 1>the rest of us who didn't have accounts until Facebook

0:23:09.440 --> 0:23:12.359
<v Speaker 1>went public um. And I don't mean I p O,

0:23:12.480 --> 0:23:14.880
<v Speaker 1>I mean opened up to opened up to the public.

0:23:15.440 --> 0:23:18.480
<v Speaker 1>Um that that we realized that and a lot of

0:23:18.520 --> 0:23:22.439
<v Speaker 1>these features had already been implemented, the very basics had

0:23:22.480 --> 0:23:24.240
<v Speaker 1>been implemented. Will be getting into one of those in

0:23:24.280 --> 0:23:27.560
<v Speaker 1>a minute. But yeah, Uh, back then it was you

0:23:28.040 --> 0:23:31.200
<v Speaker 1>had to be a college student or to be able

0:23:31.200 --> 0:23:34.360
<v Speaker 1>to access Facebook at that point, and it before two

0:23:34.400 --> 0:23:37.359
<v Speaker 1>thousand four was over, they had switched from the Facebook

0:23:37.400 --> 0:23:41.600
<v Speaker 1>to Facebook. Uh. Also, in fall of two thousand four

0:23:42.640 --> 0:23:45.479
<v Speaker 1>they tried to launch, in fact, they do launch another

0:23:45.560 --> 0:23:48.680
<v Speaker 1>service that connects to Facebook. This should sound familiar to

0:23:48.720 --> 0:23:51.639
<v Speaker 1>anyone who's used any sort of application which requires you

0:23:51.680 --> 0:23:55.120
<v Speaker 1>to connect through Facebook. First, they called it wire Hog.

0:23:55.840 --> 0:23:59.040
<v Speaker 1>Do you remember wire Hog? No, I don't wire Hog.

0:23:59.119 --> 0:24:00.760
<v Speaker 1>I mean I've heard of it, but I don't remember it.

0:24:00.880 --> 0:24:03.280
<v Speaker 1>So wire Hog launched in two thousand four, fall of

0:24:03.320 --> 0:24:05.040
<v Speaker 1>two thousand four, and the idea was that it was

0:24:05.040 --> 0:24:08.280
<v Speaker 1>going to be a sharing platform that would allow you

0:24:08.320 --> 0:24:11.840
<v Speaker 1>to share things like photos or music from your computer

0:24:11.960 --> 0:24:13.960
<v Speaker 1>with other people, so almost like a peer to peer thing.

0:24:14.000 --> 0:24:16.960
<v Speaker 1>But it used Facebook's log in system as a connector.

0:24:17.440 --> 0:24:20.240
<v Speaker 1>So it was a precursor to a lot of the

0:24:20.280 --> 0:24:24.160
<v Speaker 1>other websites and applications that you know, you you log

0:24:24.240 --> 0:24:26.520
<v Speaker 1>in through Facebook and then you can interact more with

0:24:26.600 --> 0:24:29.760
<v Speaker 1>that site. It kind of was a predecessor to that

0:24:30.240 --> 0:24:33.520
<v Speaker 1>now because of the file to file sort of relationship

0:24:34.040 --> 0:24:36.840
<v Speaker 1>with you know, the fact that the whole peer to

0:24:36.880 --> 0:24:39.560
<v Speaker 1>peer networks and file sharing got a super bad name

0:24:39.560 --> 0:24:45.200
<v Speaker 1>because of piracy, rampant piracy. Uh, Facebook dropped wire Hog,

0:24:45.680 --> 0:24:49.080
<v Speaker 1>and they do not really refer to that at all anymore.

0:24:49.119 --> 0:24:52.639
<v Speaker 1>But that originally was going to be a huge platform,

0:24:52.680 --> 0:24:56.840
<v Speaker 1>and Zuckerberg and and Facebook had poured a lot of

0:24:56.840 --> 0:25:01.680
<v Speaker 1>of time and effort into creating a and all indications

0:25:01.760 --> 0:25:04.320
<v Speaker 1>early on seemed to be that wire Hogg was going

0:25:04.359 --> 0:25:07.160
<v Speaker 1>to be just as big, if not bigger than Facebook itself.

0:25:08.000 --> 0:25:11.080
<v Speaker 1>It's just that because of all the heat, they decided

0:25:11.119 --> 0:25:13.720
<v Speaker 1>to drop it. Yeah. Some people have said that it

0:25:13.800 --> 0:25:16.760
<v Speaker 1>was because it wasn't taking off as fast as they

0:25:16.760 --> 0:25:19.480
<v Speaker 1>had hoped, and it was sort of distracting them from

0:25:19.480 --> 0:25:22.800
<v Speaker 1>the possibility that, uh, they could promote Facebook more thoroughly.

0:25:22.840 --> 0:25:24.600
<v Speaker 1>But I think it's more that they didn't want the

0:25:25.240 --> 0:25:28.200
<v Speaker 1>legal headaches, legal head Yeah, no, I think I totally

0:25:28.200 --> 0:25:32.520
<v Speaker 1>agree with you. So, but it did it did provide some, uh,

0:25:32.680 --> 0:25:36.960
<v Speaker 1>some clues as to what Facebook could do because and

0:25:37.280 --> 0:25:40.879
<v Speaker 1>I speaking of the connecting other parts of the web

0:25:41.000 --> 0:25:43.520
<v Speaker 1>to Facebook and vice versa, which we see a lot

0:25:43.560 --> 0:25:46.640
<v Speaker 1>of now. Yeah, well by December of two thousand four,

0:25:46.720 --> 0:25:48.800
<v Speaker 1>so it's not even quite a year old, yet they

0:25:48.800 --> 0:25:53.200
<v Speaker 1>had almost hit a million active users, and uh it's

0:25:53.240 --> 0:25:56.119
<v Speaker 1>big news. I mean now, granted, at this point, my

0:25:56.200 --> 0:25:58.720
<v Speaker 1>Space is already up and running as well and is

0:25:58.960 --> 0:26:01.639
<v Speaker 1>way ahead of Facebook because my Space did not limit

0:26:01.640 --> 0:26:05.240
<v Speaker 1>itself to just college students. What about friends? Friends Store

0:26:05.400 --> 0:26:09.720
<v Speaker 1>was never well, Friendster was. Friendster was big because there

0:26:09.760 --> 0:26:13.080
<v Speaker 1>was nothing else to do to use at that point,

0:26:13.119 --> 0:26:16.000
<v Speaker 1>so Friendster was not. Friendster would later come into the

0:26:16.000 --> 0:26:19.280
<v Speaker 1>story again, but was not not not as big a

0:26:19.320 --> 0:26:22.320
<v Speaker 1>player well, I guess it was a little larger at

0:26:22.320 --> 0:26:24.719
<v Speaker 1>that time, but not not from very much longer. Yea,

0:26:24.840 --> 0:26:28.320
<v Speaker 1>it was something ork. It was also out, but orch It,

0:26:28.960 --> 0:26:33.120
<v Speaker 1>which was Google's social network, didn't really take off except

0:26:33.160 --> 0:26:36.000
<v Speaker 1>in other countries like Brazil and India, never really took

0:26:36.000 --> 0:26:38.280
<v Speaker 1>off in the United States or anywhere else in North America.

0:26:38.440 --> 0:26:40.840
<v Speaker 1>Considering though the head start that some of these other

0:26:41.000 --> 0:26:45.400
<v Speaker 1>sites had, um it is it is almost shocking in

0:26:45.400 --> 0:26:50.600
<v Speaker 1>in uh in hindsight to see how Facebook out maneuvered

0:26:50.920 --> 0:26:54.400
<v Speaker 1>them and so many different and there's so many they

0:26:54.440 --> 0:26:58.480
<v Speaker 1>were there. There was a lot of hubris on the

0:26:58.520 --> 0:27:00.840
<v Speaker 1>part of the other companies as well. There's no we're

0:27:00.840 --> 0:27:03.359
<v Speaker 1>too big to fail. There's no way this little upstart

0:27:03.440 --> 0:27:06.120
<v Speaker 1>company is gonna cause problems for us. I should also

0:27:06.320 --> 0:27:09.119
<v Speaker 1>add now that I misspoke earlier. I said that the

0:27:09.160 --> 0:27:11.800
<v Speaker 1>Facebook dot com became Facebook, and two thousand four it

0:27:11.840 --> 0:27:15.840
<v Speaker 1>did not. It was August two thousand five. Was looking

0:27:15.880 --> 0:27:17.919
<v Speaker 1>at the wrong section of my notes. So for all

0:27:17.960 --> 0:27:19.960
<v Speaker 1>those people who wrote in to tell me I was wrong,

0:27:20.520 --> 0:27:22.920
<v Speaker 1>you were right, um But I did correct myself before

0:27:22.960 --> 0:27:24.359
<v Speaker 1>the end of the podcast, So shame on you for

0:27:24.400 --> 0:27:27.719
<v Speaker 1>pausing it and writing to me before you finished. Um.

0:27:27.880 --> 0:27:31.480
<v Speaker 1>Moving on. By September of two thousand five, that's when

0:27:31.520 --> 0:27:34.800
<v Speaker 1>Facebook opens up to high school students. So now it's

0:27:34.840 --> 0:27:37.960
<v Speaker 1>colleges and high schools. And by the end of two

0:27:38.000 --> 0:27:40.080
<v Speaker 1>thousand five they're up to five point five and a

0:27:40.119 --> 0:27:44.560
<v Speaker 1>half million users active users. They also in that year

0:27:44.600 --> 0:27:47.840
<v Speaker 1>added uh, folks Photos as an application, so you can

0:27:47.920 --> 0:27:51.320
<v Speaker 1>have a photo book inside a photo album inside your

0:27:51.320 --> 0:27:55.880
<v Speaker 1>Facebook profile. Now, I think when I first joined Facebook, uh,

0:27:55.920 --> 0:27:57.960
<v Speaker 1>the there was a limit to how many photos you

0:27:57.960 --> 0:28:01.119
<v Speaker 1>could have within an album, and it was sixty. So

0:28:01.160 --> 0:28:02.840
<v Speaker 1>if you want to upload, if you had more than

0:28:02.880 --> 0:28:05.720
<v Speaker 1>sixty photos for an event, you had to actually create

0:28:05.760 --> 0:28:09.000
<v Speaker 1>two albums at least to be able to house them all.

0:28:09.320 --> 0:28:13.240
<v Speaker 1>It's different now, um, but yeah, back then that was

0:28:13.640 --> 0:28:16.000
<v Speaker 1>that was it was still really cool. I mean the

0:28:16.040 --> 0:28:18.639
<v Speaker 1>fact that you know, people could actually have a place

0:28:18.640 --> 0:28:22.160
<v Speaker 1>where they interacted and they could share photos. It wasn't

0:28:22.200 --> 0:28:25.480
<v Speaker 1>just a photo sharing site uh meant that it had

0:28:25.520 --> 0:28:30.200
<v Speaker 1>some added value. By April of two thousand and six,

0:28:30.280 --> 0:28:34.760
<v Speaker 1>they had raised more than more than twenty seven million

0:28:34.760 --> 0:28:39.880
<v Speaker 1>dollars in invent your capital. Uh. Every year, essentially Facebook

0:28:39.880 --> 0:28:42.680
<v Speaker 1>was getting more and more investments. Uh. It took a

0:28:42.680 --> 0:28:45.320
<v Speaker 1>while for Facebook to find a business model that was

0:28:45.360 --> 0:28:47.120
<v Speaker 1>going to work out for them. Now, of course, today

0:28:47.120 --> 0:28:50.120
<v Speaker 1>we know that they use a lot of advertising to

0:28:50.360 --> 0:28:53.800
<v Speaker 1>generate revenue. And this would be a good time to mention.

0:28:54.720 --> 0:28:57.000
<v Speaker 1>If you ever see a message on Facebook that says

0:28:57.520 --> 0:29:00.840
<v Speaker 1>be aware that Facebook is going to start creating premium

0:29:00.840 --> 0:29:05.440
<v Speaker 1>accounts or charging people to use Facebook, that's just a hoax.

0:29:06.760 --> 0:29:09.240
<v Speaker 1>It doesn't if you think about it for a second,

0:29:09.240 --> 0:29:11.520
<v Speaker 1>it makes no sense for Facebook to do that. You

0:29:11.520 --> 0:29:15.600
<v Speaker 1>could argue, Facebook has seven million users. If it charged

0:29:15.720 --> 0:29:19.280
<v Speaker 1>for access, think of all the money they can make. Well,

0:29:19.320 --> 0:29:24.680
<v Speaker 1>that assumes that the seven million people wouldn't immediately say no,

0:29:25.400 --> 0:29:28.440
<v Speaker 1>I'm out. Uh yeah, yeah, I imagine a lot of

0:29:28.440 --> 0:29:31.000
<v Speaker 1>people would bail on that. And they already have a

0:29:31.040 --> 0:29:35.040
<v Speaker 1>very lucrative position because they have chosen to partner with

0:29:36.280 --> 0:29:40.160
<v Speaker 1>pretty much everybody and they are working you know, people

0:29:40.160 --> 0:29:43.920
<v Speaker 1>are working with Facebook on revenue opportunities, so there's no

0:29:44.000 --> 0:29:46.160
<v Speaker 1>need to charge for and if yeah, and if face,

0:29:46.320 --> 0:29:49.160
<v Speaker 1>if Facebook makes a lot of its money through advertising,

0:29:49.560 --> 0:29:52.160
<v Speaker 1>well it would it would put those relationships with its

0:29:52.200 --> 0:29:56.680
<v Speaker 1>advertisers in jeopardy because the advertisers would say, hey, wait

0:29:56.720 --> 0:29:59.560
<v Speaker 1>a minute, you're driving away our audience. That's what we're

0:29:59.560 --> 0:30:03.280
<v Speaker 1>paying you for. We're paying you for access to these people.

0:30:03.840 --> 0:30:06.680
<v Speaker 1>If you drive those people away, then why are we

0:30:06.720 --> 0:30:10.360
<v Speaker 1>paying you. So it makes no financial sense at all

0:30:10.440 --> 0:30:13.640
<v Speaker 1>from Facebook's perspective, to create a premium account or start

0:30:13.720 --> 0:30:16.600
<v Speaker 1>charging people. It makes way more sense to keep it

0:30:16.640 --> 0:30:20.680
<v Speaker 1>as open as possible because ultimately the product that Facebook

0:30:20.760 --> 0:30:25.480
<v Speaker 1>is selling is you. Your information is what is valuable

0:30:25.520 --> 0:30:29.760
<v Speaker 1>to Facebook's advertisers, and so it makes way more sense

0:30:29.800 --> 0:30:32.120
<v Speaker 1>for Facebook to try and gather as many of us

0:30:32.400 --> 0:30:35.160
<v Speaker 1>as there as it possibly can, and it makes no

0:30:35.240 --> 0:30:37.800
<v Speaker 1>sense to try and limit that. So if you ever

0:30:37.840 --> 0:30:41.080
<v Speaker 1>do see that making the rounds at Facebook, just know

0:30:41.200 --> 0:30:43.600
<v Speaker 1>that it's a hoax. Also, most of them say paste

0:30:43.600 --> 0:30:46.440
<v Speaker 1>this in your status update to prevent it from happening

0:30:46.480 --> 0:30:50.080
<v Speaker 1>to you. How does that make sense anytime anybody? And

0:30:50.080 --> 0:30:52.520
<v Speaker 1>that goes for email too, When people say share this

0:30:52.560 --> 0:30:57.480
<v Speaker 1>with all of your friends, that's usually a signal or

0:30:57.680 --> 0:30:59.920
<v Speaker 1>some sort of chain letter or something. Yeah, I just

0:31:00.000 --> 0:31:02.800
<v Speaker 1>don't understand. I don't understand because there's someone at Facebook

0:31:02.800 --> 0:31:06.760
<v Speaker 1>who says, no, we shall turn on the premium account setting.

0:31:07.000 --> 0:31:11.640
<v Speaker 1>Oh eight. He posted that in his status update last Wednesday,

0:31:11.960 --> 0:31:17.360
<v Speaker 1>trat you escape my defarious plan. I like to think

0:31:17.400 --> 0:31:20.120
<v Speaker 1>they do that, but I doubt it. I have no

0:31:20.200 --> 0:31:22.200
<v Speaker 1>follow up to that. Yeah, I've had a lot of

0:31:22.200 --> 0:31:27.360
<v Speaker 1>coffee this morning, all right, So tangent aside. Back back

0:31:27.400 --> 0:31:32.280
<v Speaker 1>to the story of Facebook. So moving through two thousand six,

0:31:33.280 --> 0:31:39.000
<v Speaker 1>they start to work to to flesh out Facebook even more, uh,

0:31:39.080 --> 0:31:41.959
<v Speaker 1>and they start to create something that in September two

0:31:42.000 --> 0:31:47.520
<v Speaker 1>thousand six made a big thud in Facebook. Today it's

0:31:48.160 --> 0:31:50.600
<v Speaker 1>instrumental in the way we use Facebook. But at the

0:31:50.640 --> 0:31:56.400
<v Speaker 1>time people saw it and said, whoa which was the

0:31:56.520 --> 0:31:58.880
<v Speaker 1>news feed and the mini feed? Yeah, the news feed

0:31:58.880 --> 0:32:00.680
<v Speaker 1>the mini feed, but the news feed, you know, this

0:32:00.720 --> 0:32:02.840
<v Speaker 1>is where you would log onto your Facebook account and

0:32:02.880 --> 0:32:06.920
<v Speaker 1>suddenly you had a centralized view of what your friends

0:32:06.920 --> 0:32:10.120
<v Speaker 1>were up to. And it wasn't like that before. Remember before,

0:32:10.160 --> 0:32:11.560
<v Speaker 1>if you wanted to find out what your friends were

0:32:11.600 --> 0:32:13.800
<v Speaker 1>up to, you had to visit their profile to find out.

0:32:14.600 --> 0:32:17.240
<v Speaker 1>But now you had a place that was funneling their

0:32:17.280 --> 0:32:22.560
<v Speaker 1>activities into your news feed. And some people really I

0:32:22.560 --> 0:32:25.760
<v Speaker 1>thought this was terrible. And then they did something else

0:32:25.840 --> 0:32:29.840
<v Speaker 1>that was very controversial. What they sold out man, Well,

0:32:30.760 --> 0:32:36.040
<v Speaker 1>yeah they did that too. They allowed the regular guy

0:32:36.200 --> 0:32:40.520
<v Speaker 1>two and and and you know lady to join. They

0:32:40.520 --> 0:32:43.760
<v Speaker 1>no longer had to be a student to join. Same Yeah,

0:32:43.800 --> 0:32:45.880
<v Speaker 1>the same month that they opened up the news feeds.

0:32:45.920 --> 0:32:49.120
<v Speaker 1>So for most of us who joined Facebook once we could,

0:32:49.600 --> 0:32:52.200
<v Speaker 1>we only knew Facebook using the news feeds. So for

0:32:52.280 --> 0:32:54.520
<v Speaker 1>us it was not a big deal. But to the

0:32:54.520 --> 0:32:56.640
<v Speaker 1>people who had been there before, it was a very

0:32:56.680 --> 0:33:01.240
<v Speaker 1>big deal. And uh, and admittedly there were some missteps,

0:33:01.320 --> 0:33:03.960
<v Speaker 1>and in fact, Zuckerberg apologized for the way the news

0:33:04.040 --> 0:33:07.000
<v Speaker 1>feed was implemented. This would not be the first time

0:33:07.160 --> 0:33:10.560
<v Speaker 1>that Zuckerberg or the last time that Zuckerberg would offer

0:33:10.560 --> 0:33:14.840
<v Speaker 1>an apology based upon what Facebook had done the last No,

0:33:14.960 --> 0:33:17.720
<v Speaker 1>it will not be. But the the problem was that

0:33:17.800 --> 0:33:20.760
<v Speaker 1>a lot of the activities were showing up in news feeds,

0:33:20.760 --> 0:33:23.960
<v Speaker 1>whether people wanted them to or not, and so Facebook

0:33:24.000 --> 0:33:26.240
<v Speaker 1>eventually had to, you know, they had to tweak the

0:33:26.240 --> 0:33:29.760
<v Speaker 1>privacy settings behind the scenes so that not everything would

0:33:29.880 --> 0:33:32.840
<v Speaker 1>publish all the time. So for example, the poke feature,

0:33:33.880 --> 0:33:37.000
<v Speaker 1>where yeah, all it is just a little thing where

0:33:37.120 --> 0:33:40.080
<v Speaker 1>it sends a message to someone saying that they've been poked.

0:33:40.400 --> 0:33:43.520
<v Speaker 1>That's all it is. That's it. But some people use

0:33:43.600 --> 0:33:46.959
<v Speaker 1>as a way of flirting or whatever, or or irritating

0:33:47.000 --> 0:33:51.200
<v Speaker 1>someone they did. They did not want it publishing on

0:33:51.320 --> 0:33:55.120
<v Speaker 1>everyone's news feed that they had poked someone else, especially

0:33:55.120 --> 0:33:59.320
<v Speaker 1>if they were a pathological poker, if they were poking

0:33:59.400 --> 0:34:02.239
<v Speaker 1>lots of pe bowl. They didn't want people to see that, like,

0:34:02.640 --> 0:34:05.760
<v Speaker 1>especially if you're using it as flirtation, right, pathological. Let's

0:34:05.800 --> 0:34:08.239
<v Speaker 1>say that I want to send a poke to some

0:34:08.400 --> 0:34:13.560
<v Speaker 1>dreamy gal um. I'll say, Candice, I want to poke

0:34:13.920 --> 0:34:17.600
<v Speaker 1>Candice uh formerly of stuff you missed in history class,

0:34:17.600 --> 0:34:19.239
<v Speaker 1>and I send a poke to her. But then I think,

0:34:19.800 --> 0:34:22.800
<v Speaker 1>you know what, Doblina, who is now on stuff you

0:34:22.840 --> 0:34:24.560
<v Speaker 1>missed in history class, I want to I'm gonna send

0:34:24.600 --> 0:34:27.360
<v Speaker 1>her a poke too. Well. I definitely don't want Cannison

0:34:27.400 --> 0:34:30.120
<v Speaker 1>Deablina to see that I've poked both of them. That's

0:34:30.160 --> 0:34:33.600
<v Speaker 1>just gonna be awkward. They don't listen to tech stuff,

0:34:33.600 --> 0:34:35.920
<v Speaker 1>do they. I have no idea. All right, listeners, I

0:34:35.960 --> 0:34:38.520
<v Speaker 1>need you all to raise your right hands and repeat

0:34:38.560 --> 0:34:43.200
<v Speaker 1>after me. I promise I will not tell Candice or

0:34:43.280 --> 0:34:49.560
<v Speaker 1>Debilina that Jonathan talked about them on text stuff. Okay, now,

0:34:50.320 --> 0:34:52.239
<v Speaker 1>but that's an example of the sort of stuff that

0:34:52.280 --> 0:34:55.000
<v Speaker 1>people were upset about. And of course they tweaked at

0:34:55.080 --> 0:34:58.359
<v Speaker 1>Facebook tweak these things so that not everything would pop up.

0:34:59.040 --> 0:35:00.680
<v Speaker 1>But yeah, it's kind of interest seem to think that

0:35:00.719 --> 0:35:05.680
<v Speaker 1>the news feed was such a controversial, uh feature, when

0:35:06.040 --> 0:35:09.040
<v Speaker 1>today it is like the central place people go to

0:35:09.239 --> 0:35:13.680
<v Speaker 1>when there are using Facebook. Uh. By the end of

0:35:13.680 --> 0:35:17.720
<v Speaker 1>two thousand six, Facebook had hit twelve million active users,

0:35:17.760 --> 0:35:22.160
<v Speaker 1>so more than doubling in size from the previous year. Uh.

0:35:22.239 --> 0:35:24.680
<v Speaker 1>And then in two thousand seven, you start getting into

0:35:24.719 --> 0:35:28.040
<v Speaker 1>things like they had. They they start opening up and

0:35:28.280 --> 0:35:31.840
<v Speaker 1>getting popular in Canada the United Kingdom, they launched the

0:35:31.880 --> 0:35:36.000
<v Speaker 1>Virtual Gift Shop, which lasted for a while. Well less

0:35:36.000 --> 0:35:38.560
<v Speaker 1>than six months later in April of two thousand seven,

0:35:39.080 --> 0:35:41.759
<v Speaker 1>they had twenty million active users. It was starting to

0:35:41.800 --> 0:35:44.880
<v Speaker 1>grow really really quickly. At this point that was almost again,

0:35:44.920 --> 0:35:47.880
<v Speaker 1>that was almost doubled from just a few months previous.

0:35:47.960 --> 0:35:50.400
<v Speaker 1>And in May two thousand seven, that's when they launched

0:35:50.560 --> 0:35:54.920
<v Speaker 1>the Facebook platform. Now this was where people could develop, uh,

0:35:55.160 --> 0:36:00.239
<v Speaker 1>develop sort of extensions or games or other features using

0:36:00.320 --> 0:36:04.880
<v Speaker 1>Facebook as its own platform. Yeah. Yeah, this is this

0:36:04.960 --> 0:36:08.520
<v Speaker 1>is what allows this is what allows all those games

0:36:08.560 --> 0:36:12.160
<v Speaker 1>like Farmville and Mafia Wars and the zombie games and

0:36:12.200 --> 0:36:15.560
<v Speaker 1>the pirate games and all of those different variations. Uh,

0:36:15.719 --> 0:36:18.560
<v Speaker 1>they're using Facebook as a platform now. When it first launched,

0:36:18.560 --> 0:36:23.080
<v Speaker 1>there was something like applications, but now there are thousands

0:36:23.160 --> 0:36:25.560
<v Speaker 1>of them. And if you have the kind of friends

0:36:25.560 --> 0:36:27.719
<v Speaker 1>who like to play lots of games and you yourself

0:36:27.760 --> 0:36:30.560
<v Speaker 1>are not that kind of person, you know how irritating

0:36:30.600 --> 0:36:36.200
<v Speaker 1>that could be. Although the hide feature is fantastic. Um,

0:36:36.239 --> 0:36:38.520
<v Speaker 1>So then you go on a little bit further. We

0:36:38.520 --> 0:36:42.960
<v Speaker 1>should also mention that Facebook, uh, in two thousand seven

0:36:43.800 --> 0:36:47.680
<v Speaker 1>launched and then eventually buried something else that caused a

0:36:47.719 --> 0:36:53.800
<v Speaker 1>lot of controversy. Beacons Beacon. I knew you could. I

0:36:53.880 --> 0:36:56.359
<v Speaker 1>was like, I knew he was going to do that.

0:36:56.680 --> 0:36:59.520
<v Speaker 1>I knew it. I almost said that before we started recording.

0:37:00.680 --> 0:37:04.000
<v Speaker 1>I was gonna put money down, Um and I would

0:37:04.000 --> 0:37:07.120
<v Speaker 1>have won. But yeah, So Beacon was this idea of

0:37:08.080 --> 0:37:11.160
<v Speaker 1>Facebook being involved in transactions, like if you're starting to

0:37:11.239 --> 0:37:15.720
<v Speaker 1>shop through Facebook, so that Facebook can market your shopping

0:37:15.719 --> 0:37:20.160
<v Speaker 1>habits and your preferences to advertisers to target advertising specifically

0:37:20.200 --> 0:37:23.160
<v Speaker 1>to you so that you would continue to shop online

0:37:23.360 --> 0:37:26.000
<v Speaker 1>and spend more money so that more advertisers could be

0:37:26.040 --> 0:37:29.400
<v Speaker 1>targeted to you. And um, the way it was implemented.

0:37:29.840 --> 0:37:33.040
<v Speaker 1>People freaked out and said this is a terrible, gross

0:37:34.040 --> 0:37:38.600
<v Speaker 1>violation of privacy, and Zuckerberg said, whoops, sorry, and they

0:37:38.680 --> 0:37:41.800
<v Speaker 1>quietly killed it. Actually, I guess quietly is not really true.

0:37:42.040 --> 0:37:45.560
<v Speaker 1>They publicly killed it. However, one could argue that today

0:37:46.040 --> 0:37:49.000
<v Speaker 1>what Facebook is doing is essentially the same thing that

0:37:49.000 --> 0:37:53.160
<v Speaker 1>Beacon was doing, is just not branded Beacon Beacan. As

0:37:53.160 --> 0:37:55.359
<v Speaker 1>a matter of fact, in two thousand six, they had

0:37:55.400 --> 0:37:59.440
<v Speaker 1>already begun partnering with other companies um to work together

0:37:59.600 --> 0:38:05.400
<v Speaker 1>to uh share information um and and to share uh

0:38:05.680 --> 0:38:09.000
<v Speaker 1>different stories and things on Facebook. UM. So this was

0:38:09.080 --> 0:38:11.799
<v Speaker 1>sort of a logical extension of that. They've realized that

0:38:11.840 --> 0:38:16.040
<v Speaker 1>their their customer base is an important source of revenue

0:38:16.080 --> 0:38:19.880
<v Speaker 1>for the company. Um and as a matter of fact,

0:38:20.880 --> 0:38:23.120
<v Speaker 1>Facebook and Microsoft we're working together before the end of

0:38:23.160 --> 0:38:26.680
<v Speaker 1>two thousand seven to reach out to foreign markets. So

0:38:26.800 --> 0:38:29.360
<v Speaker 1>um and then you know, the Facebook adds you know,

0:38:29.480 --> 0:38:33.000
<v Speaker 1>funny they don't they don't. Facebook's official timeline doesn't mention

0:38:33.200 --> 0:38:36.759
<v Speaker 1>Beacon by name. That's strange. I wonder why that is.

0:38:37.680 --> 0:38:39.879
<v Speaker 1>It was a it was a black eye for the company. Yeah,

0:38:39.920 --> 0:38:44.200
<v Speaker 1>and it was definitely becoming something a very public uh

0:38:44.360 --> 0:38:49.040
<v Speaker 1>publicly popular site they had the featured their presidential debates

0:38:49.040 --> 0:38:54.720
<v Speaker 1>with ABC News in uh January two UM. They started

0:38:54.719 --> 0:38:58.800
<v Speaker 1>releasing in foreign languages also in that year, with Spanish, French, German.

0:38:59.520 --> 0:39:03.040
<v Speaker 1>UM launched the Facebook Chat application in April of two

0:39:04.440 --> 0:39:08.080
<v Speaker 1>UM and got to a hundred million active users, which is,

0:39:08.480 --> 0:39:10.920
<v Speaker 1>you have to think about it among the most popular

0:39:10.960 --> 0:39:15.360
<v Speaker 1>sites on the Internet already by August two eight. And

0:39:15.360 --> 0:39:17.759
<v Speaker 1>then there was Facebook Connect, yes, by the end of

0:39:17.760 --> 0:39:20.160
<v Speaker 1>that and that Facebook Connect that's the one we've been

0:39:20.160 --> 0:39:23.760
<v Speaker 1>talking about obliquely throughout this podcast, the one that allows

0:39:23.920 --> 0:39:26.759
<v Speaker 1>you to create some sort of Facebook interaction on your

0:39:26.840 --> 0:39:30.120
<v Speaker 1>site and have people log in through their Facebook log

0:39:30.160 --> 0:39:32.560
<v Speaker 1>in account to create a profile on your site, so

0:39:32.600 --> 0:39:34.960
<v Speaker 1>you don't have to log in create a user name

0:39:35.000 --> 0:39:38.400
<v Speaker 1>and password on multiple sites. They will allow you to

0:39:38.440 --> 0:39:41.560
<v Speaker 1>log in on other sites with your Facebook. It keeps

0:39:41.560 --> 0:39:44.719
<v Speaker 1>you in Facebook's ecosystem. It's good for the consumer and

0:39:44.719 --> 0:39:47.960
<v Speaker 1>that it simplifies how many you know accounts you have.

0:39:48.120 --> 0:39:50.120
<v Speaker 1>It's good for Facebook because it means that they get

0:39:50.120 --> 0:39:53.400
<v Speaker 1>even more information about you. UM, and it's good for

0:39:53.680 --> 0:39:56.200
<v Speaker 1>the sites that you log into because it gives them

0:39:56.200 --> 0:39:59.600
<v Speaker 1>a higher profile. Facebook being so incredibly popular by the

0:39:59.600 --> 0:40:02.960
<v Speaker 1>way in two thousand nines, removing over to that. That

0:40:03.040 --> 0:40:06.200
<v Speaker 1>was when Beacon was officially shut down. It was launched

0:40:06.200 --> 0:40:08.520
<v Speaker 1>in two thousand seven. It was not officially shut down

0:40:08.520 --> 0:40:10.840
<v Speaker 1>till two thousand nine. And by the way, the reason,

0:40:10.920 --> 0:40:13.040
<v Speaker 1>you know, we talked about how it gives off gave

0:40:13.080 --> 0:40:15.440
<v Speaker 1>away a lot of your personal information. One of the

0:40:15.440 --> 0:40:19.000
<v Speaker 1>big reasons why people hated Beacon was that it would

0:40:19.400 --> 0:40:24.560
<v Speaker 1>post things to your wall based upon your actual shopping habits. Yeah,

0:40:24.600 --> 0:40:27.200
<v Speaker 1>you remember all those partners that they had. So if

0:40:27.200 --> 0:40:30.799
<v Speaker 1>you went shopping at you know, I like toys dot

0:40:30.800 --> 0:40:35.160
<v Speaker 1>Com and you bought a whole box of um construction toys,

0:40:35.840 --> 0:40:37.520
<v Speaker 1>and all of a sudden, you went back to your

0:40:37.520 --> 0:40:40.000
<v Speaker 1>Facebook while I went, wait a minute, how they know

0:40:40.160 --> 0:40:43.239
<v Speaker 1>that I just spent two dollars on plastic bricks? Yeah.

0:40:43.360 --> 0:40:45.719
<v Speaker 1>Or let's say that you went to some site and

0:40:45.800 --> 0:40:50.600
<v Speaker 1>bought some jewelry for, uh, for your sweetheart, and your

0:40:50.600 --> 0:40:53.120
<v Speaker 1>sweetheart is on for for a gift. Yeah, then your

0:40:53.120 --> 0:40:56.040
<v Speaker 1>sweetheart suddenly knows that you bought this jewelry because it's

0:40:56.040 --> 0:40:58.399
<v Speaker 1>it's posted right there in your Facebook. Or let's say

0:40:58.440 --> 0:41:01.879
<v Speaker 1>you bought some uh, some jewelry for someone who's not

0:41:02.000 --> 0:41:06.839
<v Speaker 1>your sweetheart, because you're sweetheart, says honey, you know I

0:41:06.880 --> 0:41:09.200
<v Speaker 1>don't like amethysts, and then you said, but I didn't

0:41:09.200 --> 0:41:14.840
<v Speaker 1>buy it, I mean, and then it goes to your relationships.

0:41:14.600 --> 0:41:17.520
<v Speaker 1>That goes from from either either married or in a

0:41:17.560 --> 0:41:23.240
<v Speaker 1>relationship to either single or it's complicated. Um. Yeah. So

0:41:24.120 --> 0:41:27.279
<v Speaker 1>that's why people fought felt it was a real gross

0:41:27.360 --> 0:41:29.640
<v Speaker 1>violation of privacy, was that it was posting all this

0:41:29.680 --> 0:41:32.120
<v Speaker 1>stuff about you. So in two thousand nine probably took

0:41:32.160 --> 0:41:34.880
<v Speaker 1>more time than you would expect. September twenty one, two

0:41:34.920 --> 0:41:39.560
<v Speaker 1>thousand nine, Facebook shuts down Beacon. Yes, now check this out.

0:41:39.640 --> 0:41:42.920
<v Speaker 1>Just some January two thine, Facebook gets to a hundred

0:41:42.920 --> 0:41:48.360
<v Speaker 1>fifty million active users, February hundred seventy million active users.

0:41:48.400 --> 0:41:50.759
<v Speaker 1>And if you like that, you can now click the

0:41:50.800 --> 0:41:54.839
<v Speaker 1>like button because that's when that showed up April two million. Yeah,

0:41:54.840 --> 0:41:57.040
<v Speaker 1>which is which is funny because that means it March

0:41:57.200 --> 0:42:00.280
<v Speaker 1>slowed things down. Yes, and when it went up twenty

0:42:00.320 --> 0:42:03.000
<v Speaker 1>five million from January to February and then up million

0:42:03.040 --> 0:42:05.600
<v Speaker 1>from February to April. They'll catch up because in July

0:42:05.680 --> 0:42:10.680
<v Speaker 1>they got two million, in September three million, in December

0:42:10.840 --> 0:42:13.680
<v Speaker 1>three fifty million, which means they started the year at

0:42:13.680 --> 0:42:16.680
<v Speaker 1>one fifty million and ended in three fifty million, So

0:42:16.719 --> 0:42:19.040
<v Speaker 1>they more than doubled over the course of twelve months,

0:42:19.080 --> 0:42:21.680
<v Speaker 1>and that was pretty incredible, especially when you consider how

0:42:21.760 --> 0:42:24.560
<v Speaker 1>large it was already in August two thousand nine, that's

0:42:24.560 --> 0:42:30.719
<v Speaker 1>when they um when Facebook purchased acquired a friend feed. Yes, uh,

0:42:30.800 --> 0:42:32.960
<v Speaker 1>and then you started to see some of friend feeds

0:42:33.040 --> 0:42:39.160
<v Speaker 1>kind of functionality implemented in the Facebook UI. Yes. So yeah,

0:42:39.160 --> 0:42:41.720
<v Speaker 1>friend feed goes by by and becomes one with Facebook.

0:42:41.719 --> 0:42:44.319
<v Speaker 1>I remember a lot of people being a not a

0:42:44.320 --> 0:42:47.239
<v Speaker 1>lot of people, well yes, but I remember there were

0:42:47.280 --> 0:42:50.280
<v Speaker 1>people who were upset, which kind of interested because canceled

0:42:50.280 --> 0:42:56.160
<v Speaker 1>their friend feed accounts. But then friend feed wasn't that huge,

0:42:56.320 --> 0:42:58.480
<v Speaker 1>but the people who were using it were upset are

0:42:58.560 --> 0:43:02.600
<v Speaker 1>some passionate users. So then h February you get up

0:43:02.600 --> 0:43:06.239
<v Speaker 1>to over four million, and then by July you get

0:43:06.280 --> 0:43:10.120
<v Speaker 1>over to over five million active users. And in August

0:43:11.120 --> 0:43:17.480
<v Speaker 1>they launch Places, which is a yet another location based

0:43:17.480 --> 0:43:21.080
<v Speaker 1>service which we've seen throughout the Internet in various applications,

0:43:21.120 --> 0:43:23.759
<v Speaker 1>and you can check in and you can check other

0:43:23.800 --> 0:43:27.320
<v Speaker 1>people in, which that was a problem for a while too. Uh.

0:43:27.480 --> 0:43:30.840
<v Speaker 1>Facebook had again had to tweak some privacy settings because

0:43:30.840 --> 0:43:33.160
<v Speaker 1>the idea was that you could check people into places

0:43:33.200 --> 0:43:35.840
<v Speaker 1>that you were at, and who's to say that you

0:43:35.880 --> 0:43:39.680
<v Speaker 1>were to be honest about that. You know, maybe maybe

0:43:39.719 --> 0:43:41.560
<v Speaker 1>I'm the kind of guy who wants to go to

0:43:41.600 --> 0:43:45.080
<v Speaker 1>some sort of seed joint and uh, and I don't

0:43:45.120 --> 0:43:47.359
<v Speaker 1>mind that I'm there, and I check in, and I'm like,

0:43:47.400 --> 0:43:49.200
<v Speaker 1>I don't care if people know that I'm in, you know,

0:43:49.280 --> 0:43:52.359
<v Speaker 1>this this biker bar. Then uh, which, by the way,

0:43:52.400 --> 0:43:54.400
<v Speaker 1>I actually to go to biker bar, so hey, there's that.

0:43:54.760 --> 0:43:56.840
<v Speaker 1>But then I think, hey, you know what would be funny.

0:43:57.120 --> 0:43:59.080
<v Speaker 1>Chris is totally not the kind of guy who would

0:43:59.080 --> 0:44:01.080
<v Speaker 1>go to this biker bar, but I'm gonna check him

0:44:01.080 --> 0:44:03.719
<v Speaker 1>in anyway, and then everyone's gonna see that Chris is

0:44:03.760 --> 0:44:05.839
<v Speaker 1>at a biker bar even though he's actually at home

0:44:05.880 --> 0:44:09.439
<v Speaker 1>with his family. Yeah. I could have done that. Um,

0:44:09.480 --> 0:44:12.120
<v Speaker 1>they've since tweaked that, so it's not like that anymore.

0:44:12.280 --> 0:44:17.120
<v Speaker 1>But uh, yeah, that was what are you thinking? You

0:44:17.200 --> 0:44:19.400
<v Speaker 1>kind of have some sort of verification process so that

0:44:19.440 --> 0:44:22.279
<v Speaker 1>the person who's being checked in can say, dude, I

0:44:22.360 --> 0:44:24.600
<v Speaker 1>am totally not there, or dude, I totally don't want

0:44:24.600 --> 0:44:27.880
<v Speaker 1>people to know I'm there. What if I'm at the

0:44:27.880 --> 0:44:31.080
<v Speaker 1>person who's not my sweetheart giving her this amethyst necklace

0:44:31.120 --> 0:44:33.640
<v Speaker 1>I bought. Do you know how much trouble I got

0:44:33.680 --> 0:44:36.279
<v Speaker 1>in when I bought the necklace? I am going to

0:44:36.360 --> 0:44:40.400
<v Speaker 1>remove the soapbox from this room. Um so Yes, And

0:44:40.560 --> 0:44:43.400
<v Speaker 1>by July eleven, the year in which we are recording this,

0:44:43.520 --> 0:44:49.600
<v Speaker 1>they reached seven hundred fifty million users. Yeah. Also in

0:44:49.640 --> 0:44:53.560
<v Speaker 1>twenty eleven, that's when they launched the timeline feature, which

0:44:53.680 --> 0:44:58.360
<v Speaker 1>um arranges your your profile page, arranges your wall in

0:44:58.520 --> 0:45:03.200
<v Speaker 1>a interactive time line, with the most recent posts to

0:45:03.239 --> 0:45:05.719
<v Speaker 1>your wall being at the top and the oldest ones

0:45:05.760 --> 0:45:08.960
<v Speaker 1>being at the bottom, with with a certain ones called

0:45:09.000 --> 0:45:12.440
<v Speaker 1>out based upon mostly how many people liked or commented

0:45:12.520 --> 0:45:16.160
<v Speaker 1>on that particular status update. So you might have one

0:45:16.200 --> 0:45:19.279
<v Speaker 1>month where you updated your Facebook page a lot, but

0:45:19.400 --> 0:45:21.080
<v Speaker 1>you're not going to see every single one of those

0:45:21.160 --> 0:45:23.840
<v Speaker 1>entries necessarily represented in your timeline. It will just be

0:45:23.880 --> 0:45:27.280
<v Speaker 1>the ones that got the most response. Uh. And because

0:45:27.320 --> 0:45:32.080
<v Speaker 1>Facebook says, well, the algorithm guesses that those have to

0:45:32.120 --> 0:45:34.600
<v Speaker 1>be the most important ones because they had the most activity.

0:45:35.200 --> 0:45:37.799
<v Speaker 1>So then you look at your Facebook profile page now

0:45:37.840 --> 0:45:40.839
<v Speaker 1>and it's a reverse timeline. Not everyone has implemented that.

0:45:40.880 --> 0:45:43.359
<v Speaker 1>I've noticed because that's some of my friends have yet

0:45:43.400 --> 0:45:47.000
<v Speaker 1>to activate that feature. I activated it during the developer

0:45:47.000 --> 0:45:48.920
<v Speaker 1>phase to see what it was all about, and I

0:45:48.920 --> 0:45:51.360
<v Speaker 1>actually kind of think it's neat. It definitely does post

0:45:51.360 --> 0:45:53.720
<v Speaker 1>some privacy issues, but you have to remember that everything

0:45:53.760 --> 0:45:56.319
<v Speaker 1>that shows up in that timeline is stuff you have

0:45:56.520 --> 0:45:59.600
<v Speaker 1>chosen to share on Facebook. It's not like Facebook is

0:46:00.080 --> 0:46:03.640
<v Speaker 1>graping data about you and inserting it into the timeline.

0:46:03.640 --> 0:46:07.680
<v Speaker 1>It's just putting the stuff you've already inserted into the

0:46:07.680 --> 0:46:10.800
<v Speaker 1>the system, uh, and putting it into the timeline itself.

0:46:11.040 --> 0:46:14.520
<v Speaker 1>So if you're careful about what you and put in Facebook,

0:46:14.920 --> 0:46:19.239
<v Speaker 1>then you shouldn't have any nasty surprises there. And you

0:46:19.239 --> 0:46:22.000
<v Speaker 1>can tweak that too. You can change the setting so

0:46:22.040 --> 0:46:25.040
<v Speaker 1>that not everyone can see it. Facebook also ended up

0:46:25.200 --> 0:46:29.000
<v Speaker 1>implementing a lot of changes that seemed to um bear

0:46:29.080 --> 0:46:33.359
<v Speaker 1>some resemblance to another social network that launched in Yeah,

0:46:33.360 --> 0:46:37.239
<v Speaker 1>Google Plus. You know Google Plus? Head this I think Yeah.

0:46:37.320 --> 0:46:39.400
<v Speaker 1>Facebook ended up doing a lot of making a lot

0:46:39.440 --> 0:46:42.000
<v Speaker 1>of changes that some people have said was a direct

0:46:42.000 --> 0:46:45.080
<v Speaker 1>response to Google Plus, including allowing you to subscribe to

0:46:45.160 --> 0:46:48.040
<v Speaker 1>someone without being their friend. So that you would see

0:46:48.040 --> 0:46:50.440
<v Speaker 1>public updates, kind of like you do on Google Plus

0:46:50.520 --> 0:46:54.160
<v Speaker 1>or on Twitter. Also, they created lists that made it

0:46:54.200 --> 0:46:57.000
<v Speaker 1>easier to filter people out so that you can publish

0:46:57.120 --> 0:47:00.520
<v Speaker 1>updates to specific groups in a very stream line fashion.

0:47:00.560 --> 0:47:03.080
<v Speaker 1>You could already do that for a while, but it

0:47:03.120 --> 0:47:04.680
<v Speaker 1>wasn't the easiest thing in the world to do. You

0:47:04.760 --> 0:47:06.880
<v Speaker 1>kind of had to know the system pretty well to

0:47:06.920 --> 0:47:09.560
<v Speaker 1>be able to to post to the specific group of

0:47:09.560 --> 0:47:12.000
<v Speaker 1>people you wanted to. Now it's a little bit more intuitive.

0:47:12.560 --> 0:47:16.840
<v Speaker 1>They also included the the little uh was it called

0:47:17.239 --> 0:47:20.759
<v Speaker 1>like the little timeline kicker thing? The name of it

0:47:20.800 --> 0:47:25.799
<v Speaker 1>as escape ticker, the ticker timeline kicker. There you go,

0:47:25.920 --> 0:47:28.959
<v Speaker 1>the ticker, the ticker on the side the right rail

0:47:29.040 --> 0:47:31.960
<v Speaker 1>where you can see the the live updates that are

0:47:32.000 --> 0:47:34.480
<v Speaker 1>going on amongst your friends, which may or may not

0:47:34.600 --> 0:47:37.080
<v Speaker 1>have anything at all to do with you. That can

0:47:37.120 --> 0:47:39.200
<v Speaker 1>sometimes get a little irritating because you can sometimes see

0:47:39.239 --> 0:47:41.480
<v Speaker 1>that your friend or your friend is commenting on someone

0:47:41.560 --> 0:47:43.880
<v Speaker 1>else's page and you don't know that other persons, so

0:47:43.920 --> 0:47:46.040
<v Speaker 1>you're like, why do I care about that somebody's going

0:47:46.080 --> 0:47:49.200
<v Speaker 1>to post this on our Facebook feed and go kind

0:47:49.200 --> 0:47:53.440
<v Speaker 1>of annoying. Well, again, you can change the settings on

0:47:53.600 --> 0:47:58.120
<v Speaker 1>your Facebook profile so that the the amount of information

0:47:58.120 --> 0:48:01.560
<v Speaker 1>that will pop up in someone else's ticker is very limited. Now. Yeah,

0:48:01.600 --> 0:48:03.400
<v Speaker 1>but if you don't know that, then that means that

0:48:03.440 --> 0:48:06.000
<v Speaker 1>pretty much everything everyone interacts with is going to be

0:48:06.040 --> 0:48:08.680
<v Speaker 1>popping up on tickers of all your friends. That gets

0:48:08.680 --> 0:48:13.000
<v Speaker 1>really pretty irritating. So anyway, that kind of brings us

0:48:13.080 --> 0:48:15.160
<v Speaker 1>up to speed. Now, there's lots of other stuff that's

0:48:15.200 --> 0:48:18.960
<v Speaker 1>going on with Facebook. It's still not a public company.

0:48:19.640 --> 0:48:22.520
<v Speaker 1>It's still a private company. There's a lot of you know,

0:48:22.600 --> 0:48:27.879
<v Speaker 1>there's always conjecture about when it will go public if ever. Yep,

0:48:28.480 --> 0:48:30.399
<v Speaker 1>there used to be conjecture about who would buy them.

0:48:30.960 --> 0:48:33.640
<v Speaker 1>It's more of a conjecture about who who will they buy. Yeah,

0:48:33.680 --> 0:48:37.120
<v Speaker 1>because Facebook has purchased, has acquired several companies over it's

0:48:37.520 --> 0:48:40.359
<v Speaker 1>in its past, so it's um and you know, we've

0:48:40.360 --> 0:48:44.440
<v Speaker 1>seen it partner with other companies like Spotify. We haven't

0:48:44.480 --> 0:48:49.040
<v Speaker 1>really seen full integration of Spotify. We've seen it integrated

0:48:49.080 --> 0:48:51.839
<v Speaker 1>so that you can see what people are listening to

0:48:52.200 --> 0:48:55.319
<v Speaker 1>if they have their settings uh set to public for

0:48:56.000 --> 0:48:58.840
<v Speaker 1>their Spotify accounts. And of course in the United States anyway,

0:48:59.440 --> 0:49:02.760
<v Speaker 1>you now have to log in to Spotify through Facebook

0:49:02.760 --> 0:49:05.120
<v Speaker 1>if you were to create a new account. So that's

0:49:05.160 --> 0:49:08.239
<v Speaker 1>irritated some people who said I wanted to use Spotify,

0:49:08.360 --> 0:49:10.359
<v Speaker 1>but I don't want to use Facebook, and now you're

0:49:10.400 --> 0:49:15.080
<v Speaker 1>forcing me to do that. So um, yeah, there's still

0:49:15.160 --> 0:49:17.640
<v Speaker 1>some controversy there, and I'm sure there will continue to

0:49:17.640 --> 0:49:21.920
<v Speaker 1>be controversy, especially since Zuckerberg himself has on past occasions

0:49:21.960 --> 0:49:26.040
<v Speaker 1>made comments that essentially say he believes privacy is a

0:49:26.080 --> 0:49:28.880
<v Speaker 1>thing of the past and that people who make a

0:49:28.880 --> 0:49:33.600
<v Speaker 1>fuss over um features that violate privacy are really kind

0:49:33.600 --> 0:49:38.439
<v Speaker 1>of out of date, like that's it's no privacy. Since

0:49:38.440 --> 0:49:41.600
<v Speaker 1>privacy doesn't matter, then these complaints don't really matter. Although

0:49:41.600 --> 0:49:44.440
<v Speaker 1>he'll still go and fine, if it will be it

0:49:44.520 --> 0:49:48.200
<v Speaker 1>will make it be quiet. I'll stop violating a privacy

0:49:48.280 --> 0:49:53.560
<v Speaker 1>so rampantly, or at least so so visibly. Um I

0:49:53.600 --> 0:49:56.920
<v Speaker 1>am out of date? Yeah, yeah, no, I'm right there

0:49:56.960 --> 0:50:01.680
<v Speaker 1>with you, Pillett. I personally think that some sense of

0:50:01.719 --> 0:50:04.560
<v Speaker 1>privacy should be maintained. It doesn't necessarily mean that you

0:50:04.760 --> 0:50:09.000
<v Speaker 1>shouldn't have any uh any presence online, but I don't

0:50:09.040 --> 0:50:12.400
<v Speaker 1>think that we should just um feel compelled to share

0:50:12.480 --> 0:50:14.720
<v Speaker 1>everything about us all the time. So it's too easy

0:50:14.760 --> 0:50:17.480
<v Speaker 1>for someone to take advantage of you that way. I mean,

0:50:17.520 --> 0:50:20.680
<v Speaker 1>we've the both of the guys in this room have

0:50:20.800 --> 0:50:24.200
<v Speaker 1>had bitter experience of folks taking advantage of stuff and

0:50:24.320 --> 0:50:28.279
<v Speaker 1>or you know, just unscrupulous people being unscrupulous and you

0:50:28.320 --> 0:50:30.640
<v Speaker 1>don't want to give them more material to work with.

0:50:32.120 --> 0:50:35.359
<v Speaker 1>So anyway, that's the story of Facebook. We're gonna wrap

0:50:35.400 --> 0:50:37.040
<v Speaker 1>this up so it doesn't become the longest episode ever.

0:50:37.160 --> 0:50:38.919
<v Speaker 1>If you have anything you would like this talk about,

0:50:38.920 --> 0:50:40.640
<v Speaker 1>you can email us all right just sys Tech Stuff

0:50:40.640 --> 0:50:42.080
<v Speaker 1>and How Stuff Work dot com, or you can drop

0:50:42.120 --> 0:50:43.759
<v Speaker 1>us a line on Facebook or Twitter. The handle there

0:50:43.800 --> 0:50:45.480
<v Speaker 1>is Tech Stuff hs W and Christna. I will talk

0:50:45.480 --> 0:50:50.319
<v Speaker 1>again really soon. Be sure to check out our new

0:50:50.400 --> 0:50:53.759
<v Speaker 1>video podcast, Stuff from the Future. Join How Stuff Work

0:50:53.800 --> 0:50:57.360
<v Speaker 1>staff as we explore the most promising and perplexing possibilities

0:50:57.360 --> 0:51:01.280
<v Speaker 1>of tomorrow. The house Stuff Works iPhone app has arrived.

0:51:01.400 --> 0:51:08.520
<v Speaker 1>Download it today on iTunes, brought to you by the

0:51:08.560 --> 0:51:11.839
<v Speaker 1>reinvented two thousand twelve Camray. It's ready, are you