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Speaker 1: Pendulum is disrupting the sixty billion dollar probiotics industry and

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Speaker 1: pioneering ways for people to transform their health and wellness

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Speaker 1: by unlocking metabolic health using the power of the gut microbiome.

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Speaker 1: Pendulum co founder and CEO, doctor Colleen Cutcliffe, and Pendulum

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Speaker 1: Chief Communications Officer, producer and actress Halle Berry speak with

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Speaker 1: Bloomberg's Ed Ludlow to discuss.

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Speaker 2: Killeen of the many things that Pendulum offers, what is

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Speaker 2: the technology? What is it that's different in the innovation

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Speaker 2: that you've done to any other off the shelf that

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Speaker 2: you could get.

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Speaker 3: The technology is really grounded in the innovation of using

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Speaker 3: DNA sequencing technologies to understand what are all the different

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Speaker 3: microps in the gut, how do they map to each other,

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Speaker 3: and how do they map to the human and using

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Speaker 3: that to generate products as opposed to taking the whoready

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Speaker 3: existing probatics out there and kind of mixing and matching.

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Speaker 3: And so that's really the difference. There are innovative strains.

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Speaker 3: The way you manufacture them is innovative. The way that

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Speaker 3: you formulate them as innovative, and the effic see is

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Speaker 3: the number one name of the game. We are outside

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Speaker 3: of just GI Health and really into metabolic health.

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Speaker 2: What I find fascinating how about this story is is

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Speaker 2: you'd put venture backed in front of the name changes

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Speaker 2: the narrative around not just the company, but the industry.

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Speaker 2: When you were out there, I no sequoia. Is that's

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Speaker 2: the big name we're talking about. Are you kind of

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Speaker 2: putting forward more the story about the technology or are

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Speaker 2: you putting more forward the story about the person next

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Speaker 2: to you?

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Speaker 4: Colleen, I'm putting forward the story about the efficacy of

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Speaker 4: the products, because when I came to the products, I

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Speaker 4: was just like everybody else out there, trying to siphon

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Speaker 4: through what products actually worked and what moved.

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Speaker 3: My needle, what made me feel better.

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Speaker 4: So I come to this as a layman who is

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Speaker 4: very concerned about my health, who it takes it very seriously,

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Speaker 4: and I finally found a product that actually did the

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Speaker 4: things that want it said it would do with the

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Speaker 4: things that I needed to do.

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Speaker 5: So that is what my role is.

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Speaker 4: Going to be. She's got the science handled, not that

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Speaker 4: I don't care about the science, because I love learning

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Speaker 4: from her, but my job within this company is to

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Speaker 4: get the message out to everybody else that this actually

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Speaker 4: does work and to explain to them kind of what

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Speaker 4: probiotics do because so many of us don't know. We

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Speaker 4: hear that they're good for us, but we really don't

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Speaker 4: know why.

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Speaker 3: So that's kind of my job to talk about it.

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Speaker 2: Would you explain the backstory, like how did you become

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Speaker 2: aware of pendulum?

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Speaker 5: What was the start of the relationship.

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Speaker 4: Well, because I've been a diabetic since I'm nineteen years old,

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Speaker 4: I have someone that I know at the Cleveland Clinic

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Speaker 4: could reached out to me and said, Hey, there's this

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Speaker 4: new probiotic you should really try. If the clinic is

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Speaker 4: backing it, the Male Clinic is backing it. I know

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Speaker 4: you're always worried about your A and c's and you're

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Speaker 4: in managing your diabetes with you know, your diet and exercise,

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Speaker 4: and this might actually help you. So I said, hey,

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Speaker 4: give it a try, and I tried it and right

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Speaker 4: away I saw within three to six months, I saw

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Speaker 4: really big changes in my A and CS, my energy level, sleep,

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Speaker 4: brain fog, metabolism, you know this some cutaneous layer that

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Speaker 4: sort of sits right here on women of my age.

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Speaker 5: That was better.

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Speaker 4: So I finally said, hey, are you going to reach

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Speaker 4: out to Colleen. I realized that she was the scientist

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Speaker 4: behind this, and I want to reach out and learn more.

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Speaker 4: And we hit it off.

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Speaker 3: The minute we got together.

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Speaker 4: She started to educate me and explain the science behind

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Speaker 4: the product, and she allowed me to sort of come

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Speaker 4: on board.

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Speaker 3: She thought, I think, I said, can.

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Speaker 4: I help you help people know about you know, what

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Speaker 4: this product is and the science behind this and how.

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Speaker 5: It can really move their needle.

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Speaker 2: The doctor, there's the CEO, there's the founder. What was

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Speaker 2: it like launching and growing a business at first, and

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Speaker 2: including raising money from a big name bench capital firm.

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Speaker 5: You know, in other even.

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Speaker 2: In the intersection of medicine and foods, you know, there

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Speaker 2: is issues of regulation non regulation. They are often born

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Speaker 2: out of academia. I'm just fascinated by the origin story

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Speaker 2: of this company.

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Speaker 3: Well, I think, as with any big initiative, when you started,

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Speaker 3: you don't necessarily know what you're taking on, and so

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Speaker 3: it's lessly ignorance and naivete that got us here. I

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Speaker 3: think it's you know, we knew that the gut microbiome

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Speaker 3: was a new frontier in science. Our first investors were

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Speaker 3: not an ABC's, it was the Mayo Clinic. Because they agreed,

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Speaker 3: there's something really interesting about the gut and how we

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Speaker 3: can taggle diseases around it, and that was it. It

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Speaker 3: was a very simple premise. The gut microbiome is an

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Speaker 3: entirely new organ that has never been targeted before that

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Speaker 3: can help people with a myriad of diseases. And from

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Speaker 3: there it just we stepped forward. And I think when

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Speaker 3: you have a vision like that about looking at kind

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Speaker 3: of shelves of probiotics and saying, we're not even in there.

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Speaker 3: We're really a technology based company using DNA sequencing and

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Speaker 3: metabolic maps and you know, this high end manufacturing that

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Speaker 3: nobody else in the world is doing to create these products.

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Speaker 3: We ended up attracting the kind of investors that like

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Speaker 3: to see world changing in category creating products, and we

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Speaker 3: attract the kind of talent that wants to get involved

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Speaker 3: in something that they've seen that's different than anything else

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Speaker 3: they've experienced. And so we've been very fortunate in that

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Speaker 3: it's seemed from a science standpoint, there was an obvious opportunity,

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Speaker 3: and all along the way we've just been surrounded by

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Speaker 3: amazing people who see that vision too.

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Speaker 5: It talks about the manufacturing.

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Speaker 2: This is a US company that is doing business but

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Speaker 2: also making in this country.

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Speaker 5: Why did you choose to go down that route?

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Speaker 3: Not only is everything made in the USA, it's made

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Speaker 3: in San Francisco. And the reason for that was out

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Speaker 3: of necessity. Frankly, so your gut microbiome. When people talk

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Speaker 3: about gut health and the gut microbiome, there's actually no

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Speaker 3: oxygen in your gut. And so these strains that we

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Speaker 3: selected based on their ability to have efficacy, we actually

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Speaker 3: tried to get other people to grow them for us,

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Speaker 3: and nobody could grow them. And we realized after we

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Speaker 3: visited all these manufacturing plants that you had to create

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Speaker 3: a very special plant that end to end kept all

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Speaker 3: the oxygen for the atmosphere out of the system. And

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Speaker 3: so we ended up building it here. And I think

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Speaker 3: you can see other technologies that have sort of follows.

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Speaker 3: Tesla would be another example. You've got a car, for sure,

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Speaker 3: you say, well, why didn't you just manufacture that in Detroit?

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Speaker 3: And the fact is that there are parts to that car,

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Speaker 3: and there are parts to these probiotics that you really

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Speaker 3: needed hardcore science and engineering the building. So we engineered

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Speaker 3: a plant here in San Francisco.

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Speaker 5: Hallie, Yeah, and it's pretty impressive. Well, how much do

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Speaker 5: you lean into that?

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Speaker 2: Sorry, I'm assume part of your role is, you know,

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Speaker 2: thinking about future investors, but also growing the brand.

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Speaker 5: It's a consumer product, right, so scale it for me.

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Speaker 5: Tell me how you take the mess out there but

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Speaker 5: then get it in.

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Speaker 2: More lanes for sale in more consumers stomachs.

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Speaker 4: Well, I think it all starts with, you know, communication,

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Speaker 4: talking about it, getting them to get interested in the brand,

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Speaker 4: getting them to go try it to see for themselves.

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Speaker 4: Like Colleen and I always talk about, don't just take

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Speaker 4: it because I say, what I would love people to

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Speaker 4: do is go try it because I ask them to,

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Speaker 4: and then they decide for themselves. And I think that's

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Speaker 4: how you start to scale it because it does work.

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Speaker 4: You know, it's not one of these products that just

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Speaker 4: has a pre package. As a matter of fact, it

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Speaker 4: didn't have such a pretty package when I came along,

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Speaker 4: I said, you need to put this product in a

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Speaker 4: pretty package.

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Speaker 3: Because what I find is things that often sometimes scale.

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Speaker 3: Sometimes it's marketing.

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Speaker 4: You know, they have a pretty bottle and it's marketed

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Speaker 4: the right way, and as consumers we're often drawn to that.

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Speaker 4: So now knowing that she's got this like ol class product. Here,

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Speaker 4: I said to her, Now it has to look like

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Speaker 4: that too, because that is very much a part of

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Speaker 4: how we buy as consumers. We don't always buy, you know,

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Speaker 4: with our brain. Half the time we buy because something

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Speaker 4: is a pretty a pretty bottle, and we like how

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Speaker 4: it's going to look on our you know, on our

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Speaker 4: bathroom next to our toothbrush. Right, So it's about bringing

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Speaker 4: it all together, having what be in the bottle be uh,

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Speaker 4: you know, have efficacy, but also have it look like

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Speaker 4: something that's inspiring, you know, that's aspirational.

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Speaker 5: So both of you.

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Speaker 2: I can look at Pendulum and I say, this is

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Speaker 2: a startup, it's a technology starter. How do you behave

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Speaker 2: to you the future? Are you hiring aggressively? Are you

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Speaker 2: raising money?

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Speaker 5: You know?

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Speaker 2: And I wonder which of you should take that question.

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Speaker 2: How your relationship is with each other?

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Speaker 3: Well, I think it's a really complimentary relationship if you

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Speaker 3: don't go ahead, which is.

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Speaker 5: You have the right to say otherwise.

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Speaker 3: But and it really is a great partnership because even

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Speaker 3: the first time that how he came up and visited

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Speaker 3: the manufacturing plant, it really told me a lot about

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Speaker 3: her where she said, I want to come see the plant.

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Speaker 3: She wasn't out. There's her saying, all right, right, I

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Speaker 3: don't really care. And on the day of that visit,

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Speaker 3: what was amazing was that not only did she learn

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Speaker 3: about the manufacturing plant and was asking a lot of

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Speaker 3: questions about the science super smart, but I also got

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Speaker 3: an opportunity to hear how she thinks about brand. And

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Speaker 3: so this packaging where she says, look, the innovation of

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Speaker 3: the outside has to match the innovation on the inside.

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Speaker 3: It's not just about all the science talk and the

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Speaker 3: mechanism action and the Mayo Clinic and the Cleveland clinic.

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Speaker 3: We have to reach people in a way that we're

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Speaker 3: meeting them where they are, and we're hitting both the

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Speaker 3: emotional side and the aspirational side and scientific side all

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Speaker 3: at once. And so we've really I have learned a

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Speaker 3: ton from this woman. The packaging is a hilarious story

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Speaker 3: because I was like, how the bottle's just fine, Like,

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Speaker 3: don't worry, it's what's a little.

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Speaker 5: Why is it called pendulum? Out of interest?

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Speaker 3: Well, in Paris, this is whereasvel, we actually have one

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Speaker 3: here in San Francisco, there's the foot called pendulum, and

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Speaker 3: there the pendulum basically goes in a perfect circle. It's

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Speaker 3: a perfect circle, and it has no motor. It's entirely

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Speaker 3: driven by the Earth's gravitational force. And so that name

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Speaker 3: really drew us in because it is the movement of

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Speaker 3: nature paired with the accuracy of science, and that's what

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Speaker 3: we're doing.

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Speaker 5: It's profound. I have to ask you. We can't get

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Speaker 5: away from you to your global superstar.

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Speaker 2: You're an actor, but do you feel like a founder,

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Speaker 2: a co founder, or an entrepreneur? You know which halle

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Speaker 2: Berry is sitting before me, is essentially what I'm asking.

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Speaker 3: I feel both.

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Speaker 4: I feel like I will I will always be an actor.

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Speaker 4: You know, that's like, you know, my first love. But

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Speaker 4: I also I realize that you know, as I go

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Speaker 4: down this path of life that I have other interests

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Speaker 4: and I have other things that I absolutely believe in,

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Speaker 4: and I want to use my voice and I want

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Speaker 4: to use my creativity in other ways. And we're not

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Speaker 4: talking about it here, but I have other things on

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Speaker 4: my own that I'm also working on too that are

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Speaker 4: very much aligned with what I'm doing here with Colleen.

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Speaker 4: But there are things that you know, I feel really

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Speaker 4: passionate about.

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Speaker 5: Also, what's it like to have skin in the game.

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Speaker 2: If you know what I mean. You know, you're a

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Speaker 2: director of this company. I don't know if you put

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Speaker 2: your own money into the company as well. That's very

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Speaker 2: different sort of relationship with your work than being an

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Speaker 2: actor in some sense.

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Speaker 4: Yeah, I've done that in my films as well, so

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Speaker 4: I understand what that's like if you really believe in something.

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Speaker 3: The last film, my first film.

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Speaker 4: That I directed, I put almost half a million dollars

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Speaker 4: than my own money into the movie to get it done.

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Speaker 4: So I believe if you really believe in something, it's

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Speaker 4: not that scary to put your skin in the game,

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Speaker 4: you know, when you're doing it for.

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Speaker 3: The right reasons.

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Speaker 4: If I didn't believe in it, that would be scary. Yeah,

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Speaker 4: But because I believe and so much, that's it's not.

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Speaker 5: Scary at all.

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Speaker 3: Well, it's actually hilarious because people always ask me, how

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Speaker 3: much do you pay Halleberir to sale that stuff? I said, well,

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Speaker 3: actually she made us.

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Speaker 2: That's the reality of this relationship. Okay, Gonna you're on

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Speaker 2: the Bloomberg Technology Show. You are at the Bloomberg Technology Summer.

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Speaker 2: We have to ask this question. It is the Silicon

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Speaker 2: Valley story. What's the future IPO, raise more money, sell

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Speaker 2: to a bigger player in in an an analogous field.

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Speaker 5: You know, how do you feel about that at this

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Speaker 5: stage of the company's life cycle.

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Speaker 3: I mean, from the day we started the company to

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Speaker 3: today to what I hope is going to be true

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Speaker 3: into the infinite future. The company has been centered and

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Speaker 3: grounded in how do we help people? And so right

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Speaker 3: now we're helping tens of thousands of people, and so

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Speaker 3: when I think about the future is how do we

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Speaker 3: get to hundreds of thousands of people to millions of people?

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Speaker 3: And that's what it's all about. And I think if

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Speaker 3: you create a product that people love and it's bringing

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Speaker 3: benefits to the world, all of that other financial stuff

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Speaker 3: will just go on a place.

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Speaker 5: Yeah, let me ask you this one final question, Hallie.

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Speaker 2: Is it kind of addictive being an investor corporate director

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Speaker 2: where we see you move into other startups and adjacent fields.

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Speaker 2: I think you know this is the question, what's next

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Speaker 2: to halle Berry?

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Speaker 4: Yeah?

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Speaker 5: And I believe you describe it as your second act. Yeah.

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Speaker 3: Yeah, I'm working solo. Maybe Colleen will come and partner

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Speaker 3: with me.

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Speaker 4: I'm working in the menopause field on something very exciting

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Speaker 4: that I mean that I'm working on. I was in Canlon,

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Speaker 4: this came there, straight from there to here to start

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Speaker 4: to sort of see the other things that I'm working

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Speaker 4: on too. Not ready to talk about it yet, but yeah,

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Speaker 4: this will definitely be my second act.

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Speaker 2: If you have an open invite to come on WITHOMOG technology,

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Speaker 2: if it's technology related. Halle Clean, thank you so much

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Speaker 2: for your time, Thank you, thank you for having us