Speaker 1: Brands disassociating with people that are destructive. So recently had
Speaker 1: a massive anti semitism uh you know, gracist, massive, catastrophic,
Speaker 1: gargantuan moment, uh, earth shattering moment, and then brands disassociating.
Speaker 1: And it's funny because when I created my brand, Skinny Girl,
Speaker 1: which by the way, was created based on one low
Speaker 1: calorie margarita UM and the name which is matter matters
Speaker 1: because it doesn't work in other things, and UM was
Speaker 1: really designed to go with one product. That brand was
Speaker 1: not named under my name, Bethany, and intentionally because I
Speaker 1: wanted to have a separation between me as a person
Speaker 1: and the brand. But the conversation I remember being in
Speaker 1: the liquor business, they were very hesitant. I was really
Speaker 1: the first time that a cocktail brand was really promoted
Speaker 1: on the forefront by a celebrity and a woman, with
Speaker 1: the exception of Sammy Hagar Ditty and Dana Kroyd, and
Speaker 1: you know, there were smaller ones like like Danny DeVito
Speaker 1: and things like that, but on a grand scale, and
Speaker 1: people in the liquor business, which is already a risky business,
Speaker 1: it's it's you know, it's a it's it's it's not
Speaker 1: a controlled substance, but it's a it's a you know,
Speaker 1: it's it's alcohol. So in the liquor business, they were
Speaker 1: all very reluctant to pair with celebrities because you should
Speaker 1: see what some of these contracts are like, because it's
Speaker 1: it's it's a major, major, multibillion dollar company. You're dealing
Speaker 1: with alcohol, and you're doing a deal with a celebrity,
Speaker 1: and it brings to like the conversation about the risk
Speaker 1: of doing deals with celebrities. Multibillion dollar brands will take
Speaker 1: that money when a deal works so successfully, but you
Speaker 1: can get really fucked by being attached to a person.
Speaker 1: An entire stock from a public company dropped significantly when
Speaker 1: Martha Stewart went to jail. Um. You know, Oprah says
Speaker 1: something about weight Watchers and the stock sores, and then
Speaker 1: there's there's a questionable association with the brands and because
Speaker 1: she was working with the brand, and how that affects
Speaker 1: the stock and so on and so forth. UM brands
Speaker 1: associating with per people versus like Nature's Valley Cashi. You know,
Speaker 1: a brand being like Travis Scott is the face of
Speaker 1: this brand or this other destructive human being who recently
Speaker 1: was had all brands dissociate with them. Uh, it's dangerous.
Speaker 1: While there's a big upside, there's a big downside. And
Speaker 1: the point is you want to get in business with
Speaker 1: people that you really think. If brands are going to
Speaker 1: do deals with individuals, they need to be people that
Speaker 1: really have a pretty squeaky clean background because even things
Speaker 1: that you say can get you into trouble, but forget
Speaker 1: things that you do. Um and sometimes because of the
Speaker 1: popular social media or you know how how much they
Speaker 1: have a rabid, loyal fan base, brands will take the
Speaker 1: tempting bait and now they're in business with someone like
Speaker 1: Travis Scott who's on stage, you know, acting in a
Speaker 1: very reckless way, and it's scary for brands because it
Speaker 1: can do a lot of damage. So brands are going
Speaker 1: to now I'm I promise you be way more careful
Speaker 1: with who they associate with and partner with. I'm seeing
Speaker 1: it in the beauty business. I'm seeing it with brands
Speaker 1: that are approaching me as a woman in her fifties
Speaker 1: who doesn't even know that much about beauty whatsoever, who's
Speaker 1: just learning, and people calling me and wanting to do
Speaker 1: things together because they feel like, I'm a grown as
Speaker 1: credible business woman with a brain and a moral compass.
Speaker 1: And brands don't want loose cannons. They really don't want
Speaker 1: or need loose cannons. You know, you partner with someone
Speaker 1: and something fucking goes sideways, and it's very risky business.
Speaker 1: Someone gets caught with drugs, someone says something inappropriate, someone
Speaker 1: has a reckless concert, someone's racist, someone's just so. You know, brands,
Speaker 1: it's funny. They want the people with the followers and
Speaker 1: you know, with the engaging content. But you know, Christy
Speaker 1: Teagen became very famous. I met her she was on
Speaker 1: my talk show and she was John Legend's wife at
Speaker 1: the time, a model, beautiful, very sweet, and she was
Speaker 1: on and he was on, and then lo and behold,
Speaker 1: she blew up and she really blew up on on
Speaker 1: on Twitter. And she blew up because she was very
Speaker 1: polarizing and because she said very very edgy things. So
Speaker 1: she always was riding on the line, and she's gotten
Speaker 1: in trouble many times, and she risked a near cancelation
Speaker 1: because of the very thing that made her popular, her
Speaker 1: opinion and her voice. I relate entirely. You know, it's
Speaker 1: risky business. Betting up brands, betting on individuals is risky business.
Speaker 1: And you've seen the shuffle Chris. Christy Tagan was in
Speaker 1: partners with Chris Jenner in a in a cleaning brand.
Speaker 1: All of a sudden, Chris Jenner cut bait because that happened.
Speaker 1: And now Christie Tigan is bigger than ever I think,
Speaker 1: and she's got cravings and you know, Macy's cut ties
Speaker 1: with her. But then everyone's running back like it's a dance.
Speaker 1: But it's a crazy, crazy conversation the risk and the
Speaker 1: roller coaster of brands and celebrities historically, but now more
Speaker 1: than ever, these are big, multi billion dollar companies. And
Speaker 1: we're talking about major numbers. We're talking about TJ Max,
Speaker 1: we're talking about We're talking about foot Locker, Sketcher's, Adidas,
Speaker 1: we were talking about your We're talking about Vogue. We're
Speaker 1: talking real major money shit. So you know, if you're
Speaker 1: in business or in branding, think about that kind of
Speaker 1: stuff and think about the brands you're supporting. Back to
Speaker 1: the same thing just because you think, you know, a
Speaker 1: sweatshirts cool, her headphones are cool, or something's cool, like, really,
Speaker 1: think about who's behind it. What does it mean? Who's who?
Speaker 1: What does that mean? Who? Whose pockets are you lining?
Speaker 1: Are you willing to in someone's pockets because you think
Speaker 1: there's a cool product, you know what I mean? Like,
Speaker 1: think about who the people are, think about if they're
Speaker 1: good role models for your children. That's what we've got
Speaker 1: to stop now, you know, We've got to connect the
Speaker 1: products and and I guess now I have to start
Speaker 1: thinking about what fast fashion means and where is it
Speaker 1: made and all that, because that's the same thing. Um,
Speaker 1: it's not that easy to keep up with everything. But
Speaker 1: what is really right in front of you is the
Speaker 1: people that are the spokespeople for these brands. And do
Speaker 1: you know, do you want a pair of really fancy,
Speaker 1: hard to get expensive sneakers that have just been made
Speaker 1: popular by marketing if you don't believe in what the
Speaker 1: person is saying or doing behind them, Like are we
Speaker 1: thinking about that? Voting? So I voted, and I went
Speaker 1: to high school to vote, like many of you. And
Speaker 1: so you go through you know, if you do like
Speaker 1: if you do on global entry when you come into
Speaker 1: the country, uh, showing your passport, etcetera. When you come
Speaker 1: into the country, like that feels well like they can
Speaker 1: take my thumb print, they can see my face, my cornia.
Speaker 1: Whatever they're doing, they know that I'm here. Clear is
Speaker 1: another one in the airport that like knows who you
Speaker 1: are enough to show everything. You don't have to go.
Speaker 1: You can go through t s a. UM. There are
Speaker 1: many things, you know Apple phone. I look at my
Speaker 1: phone and it can then put my password and I
Speaker 1: can buy things, and you know, it seems very technologically advanced.
Speaker 1: Going to vote in two feels like starting an automobile
Speaker 1: on the flint stones with your feet under the bottom
Speaker 1: of the car. I'm I'm, I'm just it feels very
Speaker 1: like number two pencil when I was in third grade
Speaker 1: filling out a testing form. It's almost shocking. It's like
Speaker 1: you walk in and and the process to just walk
Speaker 1: in the big poster board that looks like you're at
Speaker 1: a bot mitzpah with you know, someone is like compilation
Speaker 1: of of the memories of their life. The poster board
Speaker 1: is an arrow to the left, arrow to the right.
Speaker 1: If you you know your your your letter starts and
Speaker 1: from J to Q, you're over here upside down, but
Speaker 1: your street numbers are over here. It's very confusing. UM
Speaker 1: it's not. It's just hard. It's like a little scary.
Speaker 1: You walk and you show your license and there's someone
Speaker 1: with like a piece of paper that's printed out as
Speaker 1: if you're showing up for a reservation at you know,
Speaker 1: like Chilis, and they're crossing out in your name that
Speaker 1: you see on there that they're seeing, so there's like
Speaker 1: no privacy involved. So like Bethany Frankel is here, they
Speaker 1: crossed out my name. And then you walk in and
Speaker 1: there's a Manila folder with a piece of aver stuck
Speaker 1: to one side of it, and the other side this
Speaker 1: piece of paper and like this pen that's hanging off
Speaker 1: of a dangling sort of like bank chain that was missing,
Speaker 1: and then I went and found the pen. And you're
Speaker 1: filling things in and you just don't trust it. You're
Speaker 1: just like, is this really just voted? It doesn't seem
Speaker 1: like it feels a little like, okay, I feel like
Speaker 1: I'm I don't know, I feel like I'm driving the
Speaker 1: car with my own feet. Am I like slicing bread
Speaker 1: for the first time, it's ribbon slice And then you
Speaker 1: get to the next step where the person like takes
Speaker 1: the thing out and then there was like a there
Speaker 1: was a backlog with a man with a lanyard and
Speaker 1: a sweatshirt who seemed like a high school gym teacher
Speaker 1: on the floor next to a big square piece of
Speaker 1: schinery that looked like a Xerox machine, and I guess
Speaker 1: it was jammed up. It was full, so we're all, wait,
Speaker 1: isn't no no, I got it? And he's trying to
Speaker 1: open it. He can't open and he's like rattling with
Speaker 1: like Schneider from One Day at a Time, which was
Speaker 1: a sitcom from the eighties, like he was a superintendent.
Speaker 1: He had like this round thing of keys and he's
Speaker 1: like trying to rat with it to get into this box.
Speaker 1: And and then like and then like the way you
Speaker 1: used to drop Blockbuster videos in to just return them,
Speaker 1: and you're like are they going in there? Are they
Speaker 1: really getting returned? Like or like the a t M,
Speaker 1: Like where does the money come from? And does the
Speaker 1: money get full? And it just seems so. So then
Speaker 1: like he took out some envelopes and put him in
Speaker 1: a satchel, like like like like the like election day
Speaker 1: Santa Claus a black satchel walked out of the room
Speaker 1: and like I put my envelope in and they're like, Yep,
Speaker 1: you're done. I'm like, am I I don't feel safe
Speaker 1: right now? I feel unsafe. I don't understand what just happened.
Speaker 1: Am I like voting for you know, miss Cheeseburger of
Speaker 1: two on the south shore of Long Island? Am I
Speaker 1: voting in the election? It's it's it's it's actually frightening.
Speaker 1: Like Elon Musk can fucking cancel craft Cathy Griffin all
Speaker 1: he wants? Can he and and pay forty billion for
Speaker 1: for Twitter so he gets to say whatever he wants
Speaker 1: and you know, arbitrarily canceled and uncanceled people. I'd like
Speaker 1: him to send his money getting this fucking voting thing
Speaker 1: up to par because I'm frightened. I literally feel like
Speaker 1: I just went to a puppet show, a puppet show
Speaker 1: of Macy's, when this little doll would like be the
Speaker 1: show I took my daughter, Like you know, I feel
Speaker 1: like I'm at the amazing the Macy's puppet Show. Yeah,
Speaker 1: I feel like I'm at the Macy's puppet show where
Speaker 1: like the technological advancement of sitting on Santa claus Is
Speaker 1: lap every year, like whatever that takes to fucking get up,
Speaker 1: because I promise you I could do a voting booth
Speaker 1: in my office. My my iPod set up, my pad
Speaker 1: set up with my podcast is set up more technologically advanced.
Speaker 1: I can do zooms here. So I feel like I
Speaker 1: could run an election booth in my house. So whatever
Speaker 1: the funk that was scares the ship out of me,
Speaker 1: I should have just put it in a fortune cookie
Speaker 1: and sent it to them in their Chinese food delivery.
Speaker 1: Whoever I was voting for? Frightening frightening, Like, here's a
Speaker 1: here's a here's one of those little you know, you
Speaker 1: do that little like fortune cookie, that the one that
Speaker 1: you make on your own your kids. Make out a
Speaker 1: piece of paper, Will I vote Democrats? Pick up this
Speaker 1: little corner, And then there's another little number, Will I
Speaker 1: vote for this person in this district? Then there's an
Speaker 1: inside surprise and put that into a box. It was insane.
Speaker 1: I'm still like, what the fun Was I wrong? Was
Speaker 1: that wrong? Did I not vote? Was I voting in
Speaker 1: like the peewee peewee football voting booth? And there's like
Speaker 1: a real one sumhere around the block. Wow, Hi, it's
Speaker 1: Bethany Frankel. My time on the real Housewives of New
Speaker 1: York is a few years behind me, and now I'm
Speaker 1: ready to put the real back into the Real Housewives.
Speaker 1: That's where my new podcast Rewives comes in. This isn't
Speaker 1: your typical rewatch podcast. I'm bringing on unexpected thought leaders
Speaker 1: and celebrities to give their take on the chaos. In
Speaker 1: my first episode, I dig into the Scary Island Rony
Speaker 1: episode with Elizabeth Moss. It's one of my favorite shows
Speaker 1: I've ever done, so don't miss it. Listen to Rewives
Speaker 1: with Bethany Frankel on the I Heart Radio app, Apple Podcasts,
Speaker 1: or wherever you get your favorite podcasts. Did I say
Speaker 1: I think I said it. I'm gonna say it again.
Speaker 1: I was at a restaurant with my friend. Eighteen year
Speaker 1: olds are getting botoxic ad nausea. I don't have botox
Speaker 1: right now, Okay, I gotta probably, Like, let's probably since
Speaker 1: last year and eighteen year olds are getting eyebrow lips
Speaker 1: and lip in actions to get bigger lips. Like I
Speaker 1: am so naive, I am so shocked. I think that
Speaker 1: I am like drastic and revolutionary that I want to
Speaker 1: see a plastic surgery just to ask, like what I
Speaker 1: could possibly do or what's on the menu, Like, give
Speaker 1: me the menu, ola carte options. There are eighteen year
Speaker 1: olds getting botox, eyebrow lifts, lip fillers, and of course
Speaker 1: plastic surgery. Of course it's fucked up. Sixteen year olds too.
Speaker 1: It's fucked up. It's fucked up. It's just fucked up,
Speaker 1: and it should be illegal. It's actually fucked up. It's
Speaker 1: mentally fucked up. It's and I gotta tell you something.
Speaker 1: It's the parents. I'm going to tell you it's the
Speaker 1: fucking parents. I'm seeing a thing now where the more
Speaker 1: promiscuous the young girls are dressing. You know exactly what
Speaker 1: I'm talking about, those fringe gene shorts, like at the
Speaker 1: vagina level, Like the more you know, the half tops,
Speaker 1: the coy, the scay, everybody wants to be a little
Speaker 1: provocative dancer. The more the kids that you see that
Speaker 1: are dressed more like that are the moms. The kids
Speaker 1: are dressing older, the moms are dressing younger. You'll see
Speaker 1: watch what think of your friends think of the kids
Speaker 1: that are wearing the really provocative outfits that are totally
Speaker 1: aged inappropriate. Are the kids with the moms that are
Speaker 1: dressing like teenagers. But the ripped jeans and the tie die.
Speaker 1: And those are the ones with the kids that have
Speaker 1: have that that type of like promiscuous dress and though
Speaker 1: and call me Karen, I don't give a funk. This
Speaker 1: is how I feel. And those are the kids that
Speaker 1: at sixteen want the filler wanted, they want to be older.
Speaker 1: And I you know, my producer just asked me, what
Speaker 1: would I do? That was Britan? It just it will listen,
Speaker 1: I don't I do it won't. It's not brand. It's
Speaker 1: not brand, because it's really it's about the parents. You've
Speaker 1: got to think about it. It's about the parents. They
Speaker 1: are sponges. They absorb what they see. She for whatever
Speaker 1: my mother was or wasn't, My mother was in overalls
Speaker 1: all the time, like she was just down dressed, real
Speaker 1: down to earth and had, you know, some really nice
Speaker 1: stuff and she just was at the time dressed down.
Speaker 1: And it's just not where my daughter's head is at all.
Speaker 1: Like she would beg me to never do anything to myself,
Speaker 1: never plastic surgery, never anything. She would think it was disgusting.
Speaker 1: She thinks it's like smoking. So whatever it is, I
Speaker 1: can we can follow the journey and you can make
Speaker 1: me eat my words. But it's not going to happen,
Speaker 1: not just because I would kick her ass. It just
Speaker 1: wouldn't happen. She's not that girl. It is not something
Speaker 1: to look up to. Every young girl is not paying
Speaker 1: attention to philanthropy or their schoolwork or being a good person.
Speaker 1: They're just worried about their extensions, their last lashes. They're
Speaker 1: filtering their waistlines. It's disgusting and it's fucked up. Stop
Speaker 1: the butterboards. Stop it your board, your board, which is
Speaker 1: why you're making butter boards. It's bored. Are dumb. There's
Speaker 1: nobody in the world that needs a butter board. There's
Speaker 1: no situation. You want to put a slice. You want
Speaker 1: to put a schmear butter and sprinkle some sea salt
Speaker 1: and bagel seasoning and rosemary on your personal piece of bread.
Speaker 1: Have added schmearing community butter covered in fucking edible flowers.
Speaker 1: It's just stupid. You must be so bored. Then frosting boards,
Speaker 1: then cream cheese board. You are so goddamn bored. You
Speaker 1: must be just bored to tears. But a peanut butter
Speaker 1: board would be good, but it wouldn't. We don't need it.
Speaker 1: Schme or peanut butter on your own personal supply. Nobody
Speaker 1: needs it, so dumb. Oh my god, I forgot to
Speaker 1: say that. There was actually an article, I think it
Speaker 1: was page six, that said Queen's cause of death revealed.
Speaker 1: The Queen's cause of death is revealed. What was it?
Speaker 1: A pack of wolverines? What? What? What? What it choke
Speaker 1: on a gob stopper? The Queen's cause of death was revealed.
Speaker 1: We're all biting our cuticles waiting to find out what
Speaker 1: that was. Was it old age? I thought, so okay,
Speaker 1: bizarre gardening accident, hula hooping, pogo stick? Was she hang
Speaker 1: gliding or playing double dutch? Stop it Queen's cause? I mean,
Speaker 1: that's when you have a that's when it's not a
Speaker 1: slow newsday. It's a dead newsday. Like the newsday. There's
Speaker 1: nothing that's happened, Like time has stopped still. Time has
Speaker 1: stood still, Time has stood still. It was an apocalypse.