WEBVTT - Scholars Corner: 10 Hacks to Grow Your Business in 2023! 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:23.320 Donald J. Trump's leadership. I'm Christy nom the United States 0:00:23.320 --> 0:00:28.120 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:00:28.160 --> 0:00:31.680 crossings are at the lowest levels ever recorded, and over 0:00:31.760 --> 0:00:34.960 one hundred thousand illegal aliens have been arrested. If you 0:00:35.040 --> 0:00:38.920 are here illegally, your next you will be fined nearly 0:00:39.000 --> 0:00:43.000 one thousand dollars a day, imprisoned, and deported. You will 0:00:43.040 --> 0:00:46.680 never return. But if you register using our CBP home 0:00:46.720 --> 0:00:50.120 app and leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:55.240 Do what's right. Leave now. Under President Trump, America's laws, 0:00:55.400 --> 0:00:57.840 border and families will be protected. 0:00:57.920 --> 0:01:00.000 Sponsored by the United States Department of Homeland Security. 0:01:00.240 --> 0:01:04.440 Welcome to Acanunjum's hackathon too. If you were here for 0:01:04.520 --> 0:01:07.600 the first hackathon, you know basically what I did is 0:01:07.680 --> 0:01:11.400 I went through and about approximately thirty minutes gave you 0:01:11.440 --> 0:01:15.880 guys ten amazing hacks that you could utilize for your 0:01:15.920 --> 0:01:19.039 business today now, which were pretty much no costs and 0:01:19.200 --> 0:01:21.440 low cost ways that you could make money, save money, 0:01:21.480 --> 0:01:24.080 grow your business, reach your target audience. We want to 0:01:24.080 --> 0:01:26.240 our few things, so we're going to just dive right 0:01:26.319 --> 0:01:29.920 back into that. So the hacks in the areas that 0:01:30.000 --> 0:01:34.360 I actually focused on last time was target marketing, content creation, 0:01:34.600 --> 0:01:37.600 passive income, helping you to make your first sale time 0:01:37.680 --> 0:01:41.560 savers getting help creating digital products, and ways for you 0:01:41.640 --> 0:01:44.600 to enhance your business and add value to your business 0:01:44.640 --> 0:01:46.960 so you can get a bigger ticket price. Now I'm 0:01:46.959 --> 0:01:52.600 going to dive really into target marketing and content creation 0:01:52.960 --> 0:01:56.040 with the tab bit of passive income. That's what we're 0:01:56.040 --> 0:01:59.000 really going to focus on today. So now, if you 0:01:59.080 --> 0:02:02.200 were in the one before, I noticed that you guys 0:02:02.320 --> 0:02:05.080 really liked the bank system, this because I love the 0:02:05.080 --> 0:02:08.919 bank system. The bank system is basically a personality science 0:02:08.960 --> 0:02:14.760 that pretty much categorizes people into four dominant personality traits. 0:02:14.840 --> 0:02:17.480 And what this allows you to do is really get 0:02:17.520 --> 0:02:20.840 to know who your customer is so that you can 0:02:20.919 --> 0:02:24.560 tailor your pitch to your customer to their values, to 0:02:24.639 --> 0:02:26.760 their likes. So the things that they care about. Now 0:02:26.760 --> 0:02:28.720 most of you guys who may be kind of familiar 0:02:28.800 --> 0:02:32.959 with something like this, maybe like disc or Myers brig as. 0:02:33.000 --> 0:02:37.200 You know, they teach us how to identify our personality. 0:02:37.360 --> 0:02:39.320 But the truth is our customer does not give it 0:02:39.360 --> 0:02:42.440 damn about our personality. We need to know about our customer. 0:02:42.600 --> 0:02:44.960 So that is what the bank system teaches you. So 0:02:45.240 --> 0:02:47.160 I'm going to run through this really really quickly for 0:02:47.240 --> 0:02:49.320 you guys if you were not here. And the reason 0:02:49.320 --> 0:02:51.120 why we're going to run through it is because I 0:02:51.160 --> 0:02:53.480 want to teach you a new concept today which is 0:02:53.520 --> 0:02:57.120 called brand archetype. And these are going to help you 0:02:57.280 --> 0:03:01.720 create and understand your brand's persona now, to connect you 0:03:01.760 --> 0:03:05.120 with your customer and to build your tribe because as 0:03:05.200 --> 0:03:07.720 you know now, it's not simply about products. It's about 0:03:07.720 --> 0:03:11.680 telling a story. It's about connecting and building community. So 0:03:11.800 --> 0:03:13.720 that is what these things are going to help you with. 0:03:14.040 --> 0:03:17.720 So really quickly review of the customer's personality. For the 0:03:17.800 --> 0:03:22.680 bank system, we have blueprint, Action, Nurturer Knowledge blueprint. If 0:03:22.720 --> 0:03:25.320 there is a box, the blueprint likes to stay within 0:03:25.440 --> 0:03:28.640 the box. They are rule followers. Their values are things 0:03:28.720 --> 0:03:32.720 like stability, structure systems, planning, process, predictability, responsibility, due to rules, 0:03:32.720 --> 0:03:37.200 predentious titles, and tradition. Likes. These are things that they like. 0:03:37.400 --> 0:03:43.360 They like accountabilities, budgets, commitment, discipline, guarantees. They're really risk adverse. 0:03:43.600 --> 0:03:49.480 They like loyalty, track records, perfection, references, right, proven plans, organization. 0:03:49.920 --> 0:03:52.200 This is where you find people who are typically like 0:03:52.280 --> 0:03:56.840 in uniform, people who are like architects, people who have 0:03:56.960 --> 0:04:00.440 to follow the rule to the letter, and we need 0:04:00.440 --> 0:04:02.760 blueprints in our life. When you think about it, there 0:04:02.800 --> 0:04:04.760 are some things that you really want to make sure 0:04:04.800 --> 0:04:08.400 are great and quality controlled. So once you really understand 0:04:08.800 --> 0:04:11.320 who your target audience is, it helps you to know 0:04:11.360 --> 0:04:13.320 how to speak to them and the things that are 0:04:13.360 --> 0:04:16.479 important to them. Blueprints are risk adverse. So some of 0:04:16.480 --> 0:04:18.480 the things that are going to attract blueprints are when 0:04:18.520 --> 0:04:21.920 you have a money back guarantee or insurance and things 0:04:22.000 --> 0:04:24.880 like that. The next is action. If there's a box, 0:04:25.320 --> 0:04:28.800 actions are outside of the box. These are your human 0:04:29.080 --> 0:04:33.960 red bulls. Okay, these are your entrepreneurs, your athletes, you 0:04:34.160 --> 0:04:36.359 go get it like, jump up, We're ready to do 0:04:36.400 --> 0:04:41.120 it now. These are your you know, your hot movers 0:04:41.120 --> 0:04:43.040 and shakers. These are the people who are like your 0:04:43.080 --> 0:04:53.760 social media influencers that are everywhere. They like freedom, flexibility, spontaneity, action, opportunity, excitement, attention, stimulation, competition, winning, 0:04:53.920 --> 0:04:55.920 fun and image Those. 0:04:57.120 --> 0:04:59.520 Earners what's up? You ever walk into a small business 0:04:59.520 --> 0:05:02.680 and everything just works like the checkout is fast, the 0:05:02.760 --> 0:05:06.640 receipts are digital, tipping is a breeze, and you're out 0:05:06.640 --> 0:05:09.880 the door before the line even builds. Odds are they're 0:05:10.040 --> 0:05:13.520 using Square. We love supporting businesses that run on Square 0:05:13.600 --> 0:05:16.719 because it just feels seamless. Whether it's a local coffee shop, 0:05:16.920 --> 0:05:19.400 a vendor at a pop up market, or even one 0:05:19.440 --> 0:05:22.520 of our merch partners, Square makes it easy for them 0:05:22.560 --> 0:05:26.520 to take payments, manage inventory, and run their business with confidence, 0:05:26.880 --> 0:05:30.200 all from one simple system. If you're a business owner 0:05:30.400 --> 0:05:33.800 or even just thinking about launching something soon, Square is 0:05:33.880 --> 0:05:35.919 hands down one of the best tools out there to 0:05:36.000 --> 0:05:39.920 help you start, run, and grow. It's not just about payments, 0:05:40.320 --> 0:05:43.000 it's about giving you time back so you can focus 0:05:43.000 --> 0:05:45.720 on what matters most ready. To see how Square can 0:05:45.760 --> 0:05:50.520 transform your business, visit Square dot com, backslash, go backslash 0:05:50.640 --> 0:05:54.800 eyl to learn more that Square dot com, backslash, go 0:05:55.240 --> 0:05:59.440 backslash eyl, don't wait, don't hesitate. Let Square handle the 0:05:59.480 --> 0:06:03.279 back end so you can keep pushing your vision forward. 0:06:05.640 --> 0:06:07.880 This episode is brought to you by P and C Bank. 0:06:08.279 --> 0:06:11.040 A lot of people think podcasts about work are boring, 0:06:11.240 --> 0:06:15.080 and sure they definitely can be, but understanding a professionals 0:06:15.160 --> 0:06:18.440 routine shows us how they achieve their success little by little, 0:06:18.800 --> 0:06:22.440 day after day. It's like banking with P and C Bank. 0:06:22.920 --> 0:06:25.719 It might seem boring to save, plan and make calculated 0:06:25.760 --> 0:06:28.839 decisions with your bank, but keeping your money boring is 0:06:28.880 --> 0:06:32.200 what helps you live a more happily fulfilled life. P 0:06:32.320 --> 0:06:37.159 and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 0:06:37.200 --> 0:06:39.839 Boring since eighteen sixty five is a service mark of 0:06:39.880 --> 0:06:43.119 the PNC Financial Service Group, Inc. P and C Bank 0:06:43.520 --> 0:06:45.760 National Association Member FDIC. 0:06:47.480 --> 0:06:51.159 An illegal alien from Guatemala charged with raping a child 0:06:51.200 --> 0:06:55.000 in Massachusetts. An MS thirteen gang member from El Salvador 0:06:55.240 --> 0:06:59.359 accused of murdering a Texas man of Venezuelan charged with 0:06:59.440 --> 0:07:03.320 filming and selling child pornography in Michigan. These are just 0:07:03.440 --> 0:07:07.200 some of the heinous migrant criminals caught because of President 0:07:07.240 --> 0:07:10.760 Donald J. Trump's leadership I'm Christy Noman, the United States 0:07:10.840 --> 0:07:15.640 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:07:15.640 --> 0:07:19.200 crossings are at the lowest levels ever recorded, and over 0:07:19.280 --> 0:07:21.520 one hundred thousand illegal aliens. 0:07:21.080 --> 0:07:21.880 Have been arrested. 0:07:22.200 --> 0:07:25.720 If you are here illegally, your next you will be 0:07:25.800 --> 0:07:29.640 fined nearly one thousand dollars a day, imprisoned, and deported. 0:07:30.120 --> 0:07:33.360 You will never return. But if you register using our 0:07:33.400 --> 0:07:36.600 CBP home app and leave now, you could be allowed 0:07:36.640 --> 0:07:41.600 to return legally. Do what's right. Leave now. Under President Trump, 0:07:41.760 --> 0:07:44.840 America's laws, border and families will. 0:07:44.720 --> 0:07:47.600 Be protected sponsored by the United States Department of Homeland Security. 0:07:47.800 --> 0:07:51.119 Things that are key and they like beauty. They also 0:07:51.160 --> 0:07:53.000 like the bottom line. They want you to get right 0:07:53.040 --> 0:07:54.880 to and they want to know what's in it for them. 0:07:55.240 --> 0:07:58.480 They like to live endorsement's confidence, entertainment and send US 0:07:58.520 --> 0:08:05.160 power prizes, recognition results parties, and of course that BIP treatment. Okay, 0:08:05.280 --> 0:08:08.920 so these are your like non traditional folks. They're able 0:08:08.960 --> 0:08:10.680 to jump up on a whim. They're going to change 0:08:10.720 --> 0:08:13.960 their their the ideas in mid flight. But they are 0:08:13.960 --> 0:08:18.040 definitely the movers and the shakers. Then you have your nurturers. 0:08:18.280 --> 0:08:21.360 If you think about the box. Again, nurturers are going 0:08:21.440 --> 0:08:23.800 to recycle the box or I even like to say 0:08:24.000 --> 0:08:29.640 gift wrap the box. Your nurtures are your nonprofit, community driven, 0:08:29.840 --> 0:08:33.760 your teachers, your caregivers, right, the people who you know 0:08:33.960 --> 0:08:38.400 to be like that nurturing spirit. They value relationships. They 0:08:38.440 --> 0:08:40.600 want to know how you treat the people on your team. 0:08:40.880 --> 0:08:43.840 They want to know how you value your relationships. They 0:08:43.960 --> 0:08:51.719 like authenticity, personal growth, significance, teamwork, involvement, community charity, ethics, harmony, morality, 0:08:51.760 --> 0:08:54.840 and contribution. That's really what they care about. They're not 0:08:55.120 --> 0:08:58.880 profit driven, they're not driven by status and the status quo. 0:08:59.160 --> 0:09:05.319 And of course they like a good cause, authenticity, you know, approval, family, empathy, faith, inspiration, 0:09:05.440 --> 0:09:09.520 supporting as team building, nurturing, encouragement, and diplomacy. So if 0:09:09.559 --> 0:09:13.280 you have something that speaks to you know, a nonprofit 0:09:13.520 --> 0:09:17.160 or a percentage of your proceeds goes to a charity, 0:09:17.480 --> 0:09:20.319 or you have a sustainable business, those are the kind 0:09:20.320 --> 0:09:23.640 of conversations and the messaging that you would push out 0:09:23.880 --> 0:09:27.680 for your nurturers. And the last is knowledge. If there's 0:09:27.679 --> 0:09:31.120 a box, they build it, okay, So your knowledges are 0:09:31.360 --> 0:09:37.839 exactly that. They are into knowledge, information, tech, things like that, 0:09:38.160 --> 0:09:41.679 definitely not centered in emotion. They like the facts and 0:09:41.720 --> 0:09:45.360 they like the stats. So they value learning, intelligence, logic, 0:09:45.440 --> 0:09:52.280 self mastery, technology, research and development, science, universal truths, expertise, competence, accuracy, 0:09:52.320 --> 0:09:55.240 and the big picture. That's really what they care about. 0:09:55.400 --> 0:09:57.960 When you have a product or a service, they want 0:09:58.000 --> 0:10:00.880 to know that you know what you're doing doing so 0:10:01.000 --> 0:10:04.400 they really load like ignorance or if you don't know 0:10:04.400 --> 0:10:07.840 about your product or your ideas are just rooted in 0:10:07.880 --> 0:10:10.080 emotion and you don't have any facts or stats to 0:10:10.520 --> 0:10:15.320 back them up. They like analysis, charts, graphs, data experts, innovation, 0:10:15.559 --> 0:10:19.920 proof with information studies, technology, strategy, and higher education. Now 0:10:20.160 --> 0:10:22.520 this gets really really deep. I mean, this gets really 0:10:22.559 --> 0:10:24.520 deep because we can go into a lot of other 0:10:24.640 --> 0:10:27.440 areas about the bank system, but this has just given 0:10:27.480 --> 0:10:30.920 you an overall idea of who your customer is and 0:10:30.960 --> 0:10:33.920 what they value most important, because that's going to tailor 0:10:34.280 --> 0:10:36.680 how you talk to them, how you present what you 0:10:36.800 --> 0:10:39.880 have to them. You can have one product and actually 0:10:39.920 --> 0:10:43.000 tailor your pitch to make sure you're resonating with these 0:10:43.000 --> 0:10:46.920 four different personality types. Now as you go forth and 0:10:46.960 --> 0:10:48.800 you're like, Okay, I got it, I got it. I 0:10:48.880 --> 0:10:51.600 understand my product, I understand my service, and now I 0:10:51.679 --> 0:10:54.520 understand how to pitch it. You also have to focus 0:10:54.559 --> 0:10:58.000 on how to attract that customer to you, and that 0:10:58.160 --> 0:11:02.959 is what the brand archetype. So there are twelve brand archetypes, okay, 0:11:03.240 --> 0:11:06.600 and these are really largely rooted in psychology. You're going 0:11:06.640 --> 0:11:09.560 to see these characters in movies a lot, you know, 0:11:09.640 --> 0:11:11.360 so you'll be able to identify with them. And it's 0:11:11.360 --> 0:11:14.520 really really simple. So the outlaw, that's the person who 0:11:14.559 --> 0:11:19.000 definitely is like disruptive, rebellious, combative. Right, that's the guy 0:11:19.080 --> 0:11:21.520 who's like rules are meant to be broken. And we 0:11:21.640 --> 0:11:24.880 know this, we know this character, we've seen him in movies, 0:11:25.240 --> 0:11:28.520 but you've also seen them in brand So a perfect 0:11:28.559 --> 0:11:32.440 example to me of an outlaw brand is Harley Davison. Like, 0:11:32.559 --> 0:11:36.440 Harley Davison definitely attracts that spirit of that rebel and 0:11:36.480 --> 0:11:39.160 that outlaw. And if you look at their messaging, if 0:11:39.160 --> 0:11:43.160 you look at their advertising, everything speaks to that rebel nature. Right. 0:11:43.320 --> 0:11:46.920 An illegal alien from Guatemala charged with raping a child 0:11:47.000 --> 0:11:50.800 in Massachusetts. An MS thirteen gang member from Al Salvador 0:11:51.040 --> 0:11:55.160 accused of murdering a Texas man of Venezuelan charged with 0:11:55.240 --> 0:11:59.160 filming and selling child pornography in Michigan. These are just 0:11:59.240 --> 0:12:03.000 some of the heinous migrant criminals caught because of President 0:12:03.040 --> 0:12:06.560 Donald J. Trump's leadership. I'm Christy Noman, the United States 0:12:06.640 --> 0:12:11.440 Secretary of Homeland Security. Under President Trump, attempted illegal border 0:12:11.480 --> 0:12:15.000 crossings are at the lowest levels ever recorded, and over 0:12:15.080 --> 0:12:18.280 one hundred thousand illegal aliens have been arrested. If you 0:12:18.360 --> 0:12:22.240 are here illegally, your next you will be fine nearly 0:12:22.320 --> 0:12:26.320 one thousand dollars a day, imprisoned and deported, you will 0:12:26.360 --> 0:12:30.000 never return. But if you register using our CBP home 0:12:30.040 --> 0:12:33.439 app and leave now, you could be allowed to return legally. 0:12:33.800 --> 0:12:38.480 Do what's right. Leave now. Under President Trump, America's laws, 0:12:38.720 --> 0:12:41.160 border and families will be protected. 0:12:41.240 --> 0:12:43.400 Sponsored by the United States Department of Homeland Security.