1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,000 Speaker 2: Sponsored by the United States Department of Homeland Security. 17 00:01:00,240 --> 00:01:04,440 Speaker 3: Welcome to Acanunjum's hackathon too. If you were here for 18 00:01:04,520 --> 00:01:07,600 Speaker 3: the first hackathon, you know basically what I did is 19 00:01:07,680 --> 00:01:11,400 Speaker 3: I went through and about approximately thirty minutes gave you 20 00:01:11,440 --> 00:01:15,880 Speaker 3: guys ten amazing hacks that you could utilize for your 21 00:01:15,920 --> 00:01:19,039 Speaker 3: business today now, which were pretty much no costs and 22 00:01:19,200 --> 00:01:21,440 Speaker 3: low cost ways that you could make money, save money, 23 00:01:21,480 --> 00:01:24,080 Speaker 3: grow your business, reach your target audience. We want to 24 00:01:24,080 --> 00:01:26,240 Speaker 3: our few things, so we're going to just dive right 25 00:01:26,319 --> 00:01:29,920 Speaker 3: back into that. So the hacks in the areas that 26 00:01:30,000 --> 00:01:34,360 Speaker 3: I actually focused on last time was target marketing, content creation, 27 00:01:34,600 --> 00:01:37,600 Speaker 3: passive income, helping you to make your first sale time 28 00:01:37,680 --> 00:01:41,560 Speaker 3: savers getting help creating digital products, and ways for you 29 00:01:41,640 --> 00:01:44,600 Speaker 3: to enhance your business and add value to your business 30 00:01:44,640 --> 00:01:46,960 Speaker 3: so you can get a bigger ticket price. Now I'm 31 00:01:46,959 --> 00:01:52,600 Speaker 3: going to dive really into target marketing and content creation 32 00:01:52,960 --> 00:01:56,040 Speaker 3: with the tab bit of passive income. That's what we're 33 00:01:56,040 --> 00:01:59,000 Speaker 3: really going to focus on today. So now, if you 34 00:01:59,080 --> 00:02:02,200 Speaker 3: were in the one before, I noticed that you guys 35 00:02:02,320 --> 00:02:05,080 Speaker 3: really liked the bank system, this because I love the 36 00:02:05,080 --> 00:02:08,919 Speaker 3: bank system. The bank system is basically a personality science 37 00:02:08,960 --> 00:02:14,760 Speaker 3: that pretty much categorizes people into four dominant personality traits. 38 00:02:14,840 --> 00:02:17,480 Speaker 3: And what this allows you to do is really get 39 00:02:17,520 --> 00:02:20,840 Speaker 3: to know who your customer is so that you can 40 00:02:20,919 --> 00:02:24,560 Speaker 3: tailor your pitch to your customer to their values, to 41 00:02:24,639 --> 00:02:26,760 Speaker 3: their likes. So the things that they care about. Now 42 00:02:26,760 --> 00:02:28,720 Speaker 3: most of you guys who may be kind of familiar 43 00:02:28,800 --> 00:02:32,959 Speaker 3: with something like this, maybe like disc or Myers brig as. 44 00:02:33,000 --> 00:02:37,200 Speaker 3: You know, they teach us how to identify our personality. 45 00:02:37,360 --> 00:02:39,320 Speaker 3: But the truth is our customer does not give it 46 00:02:39,360 --> 00:02:42,440 Speaker 3: damn about our personality. We need to know about our customer. 47 00:02:42,600 --> 00:02:44,960 Speaker 3: So that is what the bank system teaches you. So 48 00:02:45,240 --> 00:02:47,160 Speaker 3: I'm going to run through this really really quickly for 49 00:02:47,240 --> 00:02:49,320 Speaker 3: you guys if you were not here. And the reason 50 00:02:49,320 --> 00:02:51,120 Speaker 3: why we're going to run through it is because I 51 00:02:51,160 --> 00:02:53,480 Speaker 3: want to teach you a new concept today which is 52 00:02:53,520 --> 00:02:57,120 Speaker 3: called brand archetype. And these are going to help you 53 00:02:57,280 --> 00:03:01,720 Speaker 3: create and understand your brand's persona now, to connect you 54 00:03:01,760 --> 00:03:05,120 Speaker 3: with your customer and to build your tribe because as 55 00:03:05,200 --> 00:03:07,720 Speaker 3: you know now, it's not simply about products. It's about 56 00:03:07,720 --> 00:03:11,680 Speaker 3: telling a story. It's about connecting and building community. So 57 00:03:11,800 --> 00:03:13,720 Speaker 3: that is what these things are going to help you with. 58 00:03:14,040 --> 00:03:17,720 Speaker 3: So really quickly review of the customer's personality. For the 59 00:03:17,800 --> 00:03:22,680 Speaker 3: bank system, we have blueprint, Action, Nurturer Knowledge blueprint. If 60 00:03:22,720 --> 00:03:25,320 Speaker 3: there is a box, the blueprint likes to stay within 61 00:03:25,440 --> 00:03:28,640 Speaker 3: the box. They are rule followers. Their values are things 62 00:03:28,720 --> 00:03:32,720 Speaker 3: like stability, structure systems, planning, process, predictability, responsibility, due to rules, 63 00:03:32,720 --> 00:03:37,200 Speaker 3: predentious titles, and tradition. Likes. These are things that they like. 64 00:03:37,400 --> 00:03:43,360 Speaker 3: They like accountabilities, budgets, commitment, discipline, guarantees. They're really risk adverse. 65 00:03:43,600 --> 00:03:49,480 Speaker 3: They like loyalty, track records, perfection, references, right, proven plans, organization. 66 00:03:49,920 --> 00:03:52,200 Speaker 3: This is where you find people who are typically like 67 00:03:52,280 --> 00:03:56,840 Speaker 3: in uniform, people who are like architects, people who have 68 00:03:56,960 --> 00:04:00,440 Speaker 3: to follow the rule to the letter, and we need 69 00:04:00,440 --> 00:04:02,760 Speaker 3: blueprints in our life. When you think about it, there 70 00:04:02,800 --> 00:04:04,760 Speaker 3: are some things that you really want to make sure 71 00:04:04,800 --> 00:04:08,400 Speaker 3: are great and quality controlled. So once you really understand 72 00:04:08,800 --> 00:04:11,320 Speaker 3: who your target audience is, it helps you to know 73 00:04:11,360 --> 00:04:13,320 Speaker 3: how to speak to them and the things that are 74 00:04:13,360 --> 00:04:16,479 Speaker 3: important to them. Blueprints are risk adverse. So some of 75 00:04:16,480 --> 00:04:18,480 Speaker 3: the things that are going to attract blueprints are when 76 00:04:18,520 --> 00:04:21,920 Speaker 3: you have a money back guarantee or insurance and things 77 00:04:22,000 --> 00:04:24,880 Speaker 3: like that. The next is action. If there's a box, 78 00:04:25,320 --> 00:04:28,800 Speaker 3: actions are outside of the box. These are your human 79 00:04:29,080 --> 00:04:33,960 Speaker 3: red bulls. Okay, these are your entrepreneurs, your athletes, you 80 00:04:34,160 --> 00:04:36,359 Speaker 3: go get it like, jump up, We're ready to do 81 00:04:36,400 --> 00:04:41,120 Speaker 3: it now. These are your you know, your hot movers 82 00:04:41,120 --> 00:04:43,040 Speaker 3: and shakers. These are the people who are like your 83 00:04:43,080 --> 00:04:53,760 Speaker 3: social media influencers that are everywhere. They like freedom, flexibility, spontaneity, action, opportunity, excitement, attention, stimulation, competition, winning, 84 00:04:53,920 --> 00:04:55,920 Speaker 3: fun and image Those. 85 00:04:57,120 --> 00:04:59,520 Speaker 4: Earners what's up? You ever walk into a small business 86 00:04:59,520 --> 00:05:02,680 Speaker 4: and everything just works like the checkout is fast, the 87 00:05:02,760 --> 00:05:06,640 Speaker 4: receipts are digital, tipping is a breeze, and you're out 88 00:05:06,640 --> 00:05:09,880 Speaker 4: the door before the line even builds. Odds are they're 89 00:05:10,040 --> 00:05:13,520 Speaker 4: using Square. We love supporting businesses that run on Square 90 00:05:13,600 --> 00:05:16,719 Speaker 4: because it just feels seamless. Whether it's a local coffee shop, 91 00:05:16,920 --> 00:05:19,400 Speaker 4: a vendor at a pop up market, or even one 92 00:05:19,440 --> 00:05:22,520 Speaker 4: of our merch partners, Square makes it easy for them 93 00:05:22,560 --> 00:05:26,520 Speaker 4: to take payments, manage inventory, and run their business with confidence, 94 00:05:26,880 --> 00:05:30,200 Speaker 4: all from one simple system. If you're a business owner 95 00:05:30,400 --> 00:05:33,800 Speaker 4: or even just thinking about launching something soon, Square is 96 00:05:33,880 --> 00:05:35,919 Speaker 4: hands down one of the best tools out there to 97 00:05:36,000 --> 00:05:39,920 Speaker 4: help you start, run, and grow. It's not just about payments, 98 00:05:40,320 --> 00:05:43,000 Speaker 4: it's about giving you time back so you can focus 99 00:05:43,000 --> 00:05:45,720 Speaker 4: on what matters most ready. To see how Square can 100 00:05:45,760 --> 00:05:50,520 Speaker 4: transform your business, visit Square dot com, backslash, go backslash 101 00:05:50,640 --> 00:05:54,800 Speaker 4: eyl to learn more that Square dot com, backslash, go 102 00:05:55,240 --> 00:05:59,440 Speaker 4: backslash eyl, don't wait, don't hesitate. Let Square handle the 103 00:05:59,480 --> 00:06:03,279 Speaker 4: back end so you can keep pushing your vision forward. 104 00:06:05,640 --> 00:06:07,880 Speaker 4: This episode is brought to you by P and C Bank. 105 00:06:08,279 --> 00:06:11,040 Speaker 4: A lot of people think podcasts about work are boring, 106 00:06:11,240 --> 00:06:15,080 Speaker 4: and sure they definitely can be, but understanding a professionals 107 00:06:15,160 --> 00:06:18,440 Speaker 4: routine shows us how they achieve their success little by little, 108 00:06:18,800 --> 00:06:22,440 Speaker 4: day after day. It's like banking with P and C Bank. 109 00:06:22,920 --> 00:06:25,719 Speaker 4: It might seem boring to save, plan and make calculated 110 00:06:25,760 --> 00:06:28,839 Speaker 4: decisions with your bank, but keeping your money boring is 111 00:06:28,880 --> 00:06:32,200 Speaker 4: what helps you live a more happily fulfilled life. P 112 00:06:32,320 --> 00:06:37,159 Speaker 4: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 113 00:06:37,200 --> 00:06:39,839 Speaker 4: Boring since eighteen sixty five is a service mark of 114 00:06:39,880 --> 00:06:43,119 Speaker 4: the PNC Financial Service Group, Inc. P and C Bank 115 00:06:43,520 --> 00:06:45,760 Speaker 4: National Association Member FDIC. 116 00:06:47,480 --> 00:06:51,159 Speaker 1: An illegal alien from Guatemala charged with raping a child 117 00:06:51,200 --> 00:06:55,000 Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador 118 00:06:55,240 --> 00:06:59,359 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 119 00:06:59,440 --> 00:07:03,320 Speaker 1: filming and selling child pornography in Michigan. These are just 120 00:07:03,440 --> 00:07:07,200 Speaker 1: some of the heinous migrant criminals caught because of President 121 00:07:07,240 --> 00:07:10,760 Speaker 1: Donald J. Trump's leadership I'm Christy Noman, the United States 122 00:07:10,840 --> 00:07:15,640 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 123 00:07:15,640 --> 00:07:19,200 Speaker 1: crossings are at the lowest levels ever recorded, and over 124 00:07:19,280 --> 00:07:21,520 Speaker 1: one hundred thousand illegal aliens. 125 00:07:21,080 --> 00:07:21,880 Speaker 2: Have been arrested. 126 00:07:22,200 --> 00:07:25,720 Speaker 1: If you are here illegally, your next you will be 127 00:07:25,800 --> 00:07:29,640 Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported. 128 00:07:30,120 --> 00:07:33,360 Speaker 1: You will never return. But if you register using our 129 00:07:33,400 --> 00:07:36,600 Speaker 1: CBP home app and leave now, you could be allowed 130 00:07:36,640 --> 00:07:41,600 Speaker 1: to return legally. Do what's right. Leave now. Under President Trump, 131 00:07:41,760 --> 00:07:44,840 Speaker 1: America's laws, border and families will. 132 00:07:44,720 --> 00:07:47,600 Speaker 2: Be protected sponsored by the United States Department of Homeland Security. 133 00:07:47,800 --> 00:07:51,119 Speaker 3: Things that are key and they like beauty. They also 134 00:07:51,160 --> 00:07:53,000 Speaker 3: like the bottom line. They want you to get right 135 00:07:53,040 --> 00:07:54,880 Speaker 3: to and they want to know what's in it for them. 136 00:07:55,240 --> 00:07:58,480 Speaker 3: They like to live endorsement's confidence, entertainment and send US 137 00:07:58,520 --> 00:08:05,160 Speaker 3: power prizes, recognition results parties, and of course that BIP treatment. Okay, 138 00:08:05,280 --> 00:08:08,920 Speaker 3: so these are your like non traditional folks. They're able 139 00:08:08,960 --> 00:08:10,680 Speaker 3: to jump up on a whim. They're going to change 140 00:08:10,720 --> 00:08:13,960 Speaker 3: their their the ideas in mid flight. But they are 141 00:08:13,960 --> 00:08:18,040 Speaker 3: definitely the movers and the shakers. Then you have your nurturers. 142 00:08:18,280 --> 00:08:21,360 Speaker 3: If you think about the box. Again, nurturers are going 143 00:08:21,440 --> 00:08:23,800 Speaker 3: to recycle the box or I even like to say 144 00:08:24,000 --> 00:08:29,640 Speaker 3: gift wrap the box. Your nurtures are your nonprofit, community driven, 145 00:08:29,840 --> 00:08:33,760 Speaker 3: your teachers, your caregivers, right, the people who you know 146 00:08:33,960 --> 00:08:38,400 Speaker 3: to be like that nurturing spirit. They value relationships. They 147 00:08:38,440 --> 00:08:40,600 Speaker 3: want to know how you treat the people on your team. 148 00:08:40,880 --> 00:08:43,840 Speaker 3: They want to know how you value your relationships. They 149 00:08:43,960 --> 00:08:51,719 Speaker 3: like authenticity, personal growth, significance, teamwork, involvement, community charity, ethics, harmony, morality, 150 00:08:51,760 --> 00:08:54,840 Speaker 3: and contribution. That's really what they care about. They're not 151 00:08:55,120 --> 00:08:58,880 Speaker 3: profit driven, they're not driven by status and the status quo. 152 00:08:59,160 --> 00:09:05,319 Speaker 3: And of course they like a good cause, authenticity, you know, approval, family, empathy, faith, inspiration, 153 00:09:05,440 --> 00:09:09,520 Speaker 3: supporting as team building, nurturing, encouragement, and diplomacy. So if 154 00:09:09,559 --> 00:09:13,280 Speaker 3: you have something that speaks to you know, a nonprofit 155 00:09:13,520 --> 00:09:17,160 Speaker 3: or a percentage of your proceeds goes to a charity, 156 00:09:17,480 --> 00:09:20,319 Speaker 3: or you have a sustainable business, those are the kind 157 00:09:20,320 --> 00:09:23,640 Speaker 3: of conversations and the messaging that you would push out 158 00:09:23,880 --> 00:09:27,680 Speaker 3: for your nurturers. And the last is knowledge. If there's 159 00:09:27,679 --> 00:09:31,120 Speaker 3: a box, they build it, okay, So your knowledges are 160 00:09:31,360 --> 00:09:37,839 Speaker 3: exactly that. They are into knowledge, information, tech, things like that, 161 00:09:38,160 --> 00:09:41,679 Speaker 3: definitely not centered in emotion. They like the facts and 162 00:09:41,720 --> 00:09:45,360 Speaker 3: they like the stats. So they value learning, intelligence, logic, 163 00:09:45,440 --> 00:09:52,280 Speaker 3: self mastery, technology, research and development, science, universal truths, expertise, competence, accuracy, 164 00:09:52,320 --> 00:09:55,240 Speaker 3: and the big picture. That's really what they care about. 165 00:09:55,400 --> 00:09:57,960 Speaker 3: When you have a product or a service, they want 166 00:09:58,000 --> 00:10:00,880 Speaker 3: to know that you know what you're doing doing so 167 00:10:01,000 --> 00:10:04,400 Speaker 3: they really load like ignorance or if you don't know 168 00:10:04,400 --> 00:10:07,840 Speaker 3: about your product or your ideas are just rooted in 169 00:10:07,880 --> 00:10:10,080 Speaker 3: emotion and you don't have any facts or stats to 170 00:10:10,520 --> 00:10:15,320 Speaker 3: back them up. They like analysis, charts, graphs, data experts, innovation, 171 00:10:15,559 --> 00:10:19,920 Speaker 3: proof with information studies, technology, strategy, and higher education. Now 172 00:10:20,160 --> 00:10:22,520 Speaker 3: this gets really really deep. I mean, this gets really 173 00:10:22,559 --> 00:10:24,520 Speaker 3: deep because we can go into a lot of other 174 00:10:24,640 --> 00:10:27,440 Speaker 3: areas about the bank system, but this has just given 175 00:10:27,480 --> 00:10:30,920 Speaker 3: you an overall idea of who your customer is and 176 00:10:30,960 --> 00:10:33,920 Speaker 3: what they value most important, because that's going to tailor 177 00:10:34,280 --> 00:10:36,680 Speaker 3: how you talk to them, how you present what you 178 00:10:36,800 --> 00:10:39,880 Speaker 3: have to them. You can have one product and actually 179 00:10:39,920 --> 00:10:43,000 Speaker 3: tailor your pitch to make sure you're resonating with these 180 00:10:43,000 --> 00:10:46,920 Speaker 3: four different personality types. Now as you go forth and 181 00:10:46,960 --> 00:10:48,800 Speaker 3: you're like, Okay, I got it, I got it. I 182 00:10:48,880 --> 00:10:51,600 Speaker 3: understand my product, I understand my service, and now I 183 00:10:51,679 --> 00:10:54,520 Speaker 3: understand how to pitch it. You also have to focus 184 00:10:54,559 --> 00:10:58,000 Speaker 3: on how to attract that customer to you, and that 185 00:10:58,160 --> 00:11:02,959 Speaker 3: is what the brand archetype. So there are twelve brand archetypes, okay, 186 00:11:03,240 --> 00:11:06,600 Speaker 3: and these are really largely rooted in psychology. You're going 187 00:11:06,640 --> 00:11:09,560 Speaker 3: to see these characters in movies a lot, you know, 188 00:11:09,640 --> 00:11:11,360 Speaker 3: so you'll be able to identify with them. And it's 189 00:11:11,360 --> 00:11:14,520 Speaker 3: really really simple. So the outlaw, that's the person who 190 00:11:14,559 --> 00:11:19,000 Speaker 3: definitely is like disruptive, rebellious, combative. Right, that's the guy 191 00:11:19,080 --> 00:11:21,520 Speaker 3: who's like rules are meant to be broken. And we 192 00:11:21,640 --> 00:11:24,880 Speaker 3: know this, we know this character, we've seen him in movies, 193 00:11:25,240 --> 00:11:28,520 Speaker 3: but you've also seen them in brand So a perfect 194 00:11:28,559 --> 00:11:32,440 Speaker 3: example to me of an outlaw brand is Harley Davison. Like, 195 00:11:32,559 --> 00:11:36,440 Speaker 3: Harley Davison definitely attracts that spirit of that rebel and 196 00:11:36,480 --> 00:11:39,160 Speaker 3: that outlaw. And if you look at their messaging, if 197 00:11:39,160 --> 00:11:43,160 Speaker 3: you look at their advertising, everything speaks to that rebel nature. Right. 198 00:11:43,320 --> 00:11:46,920 Speaker 1: An illegal alien from Guatemala charged with raping a child 199 00:11:47,000 --> 00:11:50,800 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 200 00:11:51,040 --> 00:11:55,160 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 201 00:11:55,240 --> 00:11:59,160 Speaker 1: filming and selling child pornography in Michigan. These are just 202 00:11:59,240 --> 00:12:03,000 Speaker 1: some of the heinous migrant criminals caught because of President 203 00:12:03,040 --> 00:12:06,560 Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States 204 00:12:06,640 --> 00:12:11,440 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 205 00:12:11,480 --> 00:12:15,000 Speaker 1: crossings are at the lowest levels ever recorded, and over 206 00:12:15,080 --> 00:12:18,280 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 207 00:12:18,360 --> 00:12:22,240 Speaker 1: are here illegally, your next you will be fine nearly 208 00:12:22,320 --> 00:12:26,320 Speaker 1: one thousand dollars a day, imprisoned and deported, you will 209 00:12:26,360 --> 00:12:30,000 Speaker 1: never return. But if you register using our CBP home 210 00:12:30,040 --> 00:12:33,439 Speaker 1: app and leave now, you could be allowed to return legally. 211 00:12:33,800 --> 00:12:38,480 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 212 00:12:38,720 --> 00:12:41,160 Speaker 1: border and families will be protected. 213 00:12:41,240 --> 00:12:43,400 Speaker 2: Sponsored by the United States Department of Homeland Security.