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Speaker 1: Hey, hurdlers, Emily of Badi.

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Speaker 2: Here you are listening to episode forty nine of Hurdle,

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Speaker 2: a podcast that talk to everyone from entrepreneurs to top

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Speaker 2: CEOs and athletes about how they got through tough times,

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Speaker 2: hurdles of sorts by leaning into wellness. Crazy week for

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Speaker 2: the pod, I am absolutely speechless over all of your amazing,

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Speaker 2: amazing feedback. If you missed it midweek last week, I

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Speaker 2: launched a new franchise.

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Speaker 1: It's called Hurdle Moment.

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Speaker 2: Every single Wednesday morning, check back on the feed.

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Speaker 1: I'll be releasing small.

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Speaker 2: Quick hit episodes under fifteen minutes every time, and these

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Speaker 2: will just be talking about lessons and strategies and tips.

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Speaker 2: I've got to get us through the smaller hurdles that

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Speaker 2: we each face each and every day. Today's episode, I'm

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Speaker 2: join with Diana Trout. She's the co founder and CEO

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Speaker 2: of health Aid, a kombucca company started in twenty twelve.

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Speaker 2: Before we get to that, quick shout out to my

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Speaker 2: sponsor today, Athletic Greens.

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Speaker 1: I feel like everywhere I.

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Speaker 2: Turn lately, someone else, somewhere new is drinking Athletic Greens,

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Speaker 2: and it's great to see something that I love so

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Speaker 2: much catching on what feels like everywhere. If you haven't

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Speaker 2: checked it out yet, Athletic Greens has twelve servings of

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Speaker 2: fruits and vegetables.

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Speaker 1: It's got everything I need to jump start my day off. Right,

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Speaker 1: they're offering.

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Speaker 2: Hurdle listeners a special deal. It's twenty free travel packs

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Speaker 2: a seventy nine dollars value for absolutely free with your

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Speaker 2: first purchase. Just head on over to athleticgreens dot com

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Speaker 2: slash hurdle again, that's Athleticgreens dot com slash hurdle to

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Speaker 2: claim it. No code necessary. All right, now, let's talk

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Speaker 2: about this bad ass. Her name is Dina Trout and,

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Speaker 2: like I said, the co founder and CEO of health Aid.

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Speaker 2: Health Aid was started seven years ago this week by Dinah,

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Speaker 2: her husband, and her best friend, and they had about

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Speaker 2: six hundred dollars to start a business at the time.

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Speaker 2: Wide eyed and bushytailed. They were so energetic and excited,

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Speaker 2: and the story about how they actually got into the

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Speaker 2: kombucha business, which we obviously go through today, is kind

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Speaker 2: of hilarious. But again, being entrepreneurs, being self starters, they

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Speaker 2: were trying to save on costs where they could, and

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Speaker 2: that meant that her and her husband were often delivering

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Speaker 2: the product themselves around Los Angeles. In twenty fourteen, she

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Speaker 2: faced a hurdle moment of sorts when they were driving

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Speaker 2: a refrigerated truck to North San Francisco for their first

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Speaker 2: ever sponsored event. Halfway up during that trip, the truck

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Speaker 2: flipped and the duo almost died. It was frightening. She

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Speaker 2: talks all about that on the podcast today and how

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Speaker 2: that really impacted her life going forward, teaching her that

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Speaker 2: it's just so important to focus on all aspects of

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Speaker 2: her health, whether that's fitness, mental health, her health and

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Speaker 2: her relationships, her health and how she handles her business,

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Speaker 2: all the things. I'm telling you a Diynah someone that's

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Speaker 2: super special and I think you guys are going to

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Speaker 2: really enjoy this episode. If you haven't had Helpad before.

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Speaker 2: By the way, my personal go to the Pink Lady

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Speaker 2: Apple Kombucha. They've actually got fourteen flavors, five more on

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Speaker 2: the way this year. And if you're looking for a

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Speaker 2: great cocktail later on today, the Hall of Paan Yokie

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Speaker 2: cucumber kimbucha with a little bit of mezcal.

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Speaker 1: Perfect.

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Speaker 2: As always, make sure to catch up with Hurdle I

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Speaker 2: have been again so blown away by all of your

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Speaker 2: feedback over the past week interacting with you guys on

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Speaker 2: social media. I promise if you're shooting me a DM,

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Speaker 2: it's on my to do list. I will respond to

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Speaker 2: you eventually. Just give me a little bit of time again.

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Speaker 2: That's at Hurdle Podcast on Instagram, Twitter, Facebook. If you

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Speaker 2: have a Hurdle moment of your own or just want

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Speaker 2: to say hi, you can feel free to shoot me

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Speaker 2: a note.

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Speaker 1: My email is Emily at Hurdle dot us.

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Speaker 2: And last, but not least, thanks so much for all

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Speaker 2: the reviews in the iTunes store. You can leave one

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Speaker 2: for me, rate and review the podcast simply by clicking

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Speaker 2: the link with the description to this episode. And I

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Speaker 2: think that's it. Thanks again, guys for I just I

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Speaker 2: can't say it enough. An awesome week. I'm so thankful

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Speaker 2: for all of you. Let's get to hurdling. I'm sitting

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Speaker 2: here today with Dina Trout. She's the CEO and co

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Speaker 2: founder of health Aid. Hey, you look pretty rad right now.

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Speaker 2: Thank you for these earrings. These are earrings. Let me

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Speaker 2: just describe these earrings to the listener. It's like a

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Speaker 2: trail of feathers it's very elaborate. The trail is like

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Speaker 2: about almost a foot I'm into this. Thanks, I'm into this.

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Speaker 2: Thanks in Mexico City.

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Speaker 1: Oh well, at least they have a great story behind them.

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Speaker 2: Yeah. Yeah, I'm super stoked to have you in here today.

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Speaker 2: I think before we get going, first and foremost, we

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Speaker 2: should talk to the hurdler, which is what I call

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Speaker 2: my audience, about what health Aid is cool.

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Speaker 1: So let's talk about it.

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Speaker 3: Okay. Health Aid is a company based in Los Angeles.

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Speaker 3: We make kombucha.

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Speaker 2: We try to make the best tasting and highest quality

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Speaker 2: kombucha you can buy, so nobody makes it quite like us,

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Speaker 2: and you can find us for sale and about twenty

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Speaker 2: thousand stores.

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Speaker 3: Across every state in the US. There's a cool story

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Speaker 3: behind healthed.

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Speaker 2: We started in the farmer's markets with six hundred bucks

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Speaker 2: and highly underqualified, but we had all the drive it

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Speaker 2: took and actually today today, seven years ago, we sold

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Speaker 2: our first model.

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Speaker 3: So this is a special time.

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Speaker 2: Congratulations, thank you. If I wasn't so far away from

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Speaker 2: my glass of kombuci right now, I would reach for

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Speaker 2: it and cheer asoo and it would be a moment.

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Speaker 1: Okay, wow, seven years ago, Yeah, that's so awesome.

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Speaker 2: So before you started this company, were you an avid

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Speaker 2: kombucha drinker. I wouldn't say avid, but I definitely drank it.

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Speaker 2: I made kombucha. So my background before Healthed, long before

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Speaker 2: health aed was I was in graduate school for nutrition

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Speaker 2: and I got into food there just in general, cooking

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Speaker 2: with it, healing with it, for it, sprouting it, whatever

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Speaker 2: you could do with it. So I learned how to

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Speaker 2: make kombucha way back then, but I had no idea

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Speaker 2: it was going to be my identity.

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Speaker 3: People now call me missus Kombucha, which is a little.

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Speaker 2: Weird, and you know that that came way later. But yeah,

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Speaker 2: I drank kombucha like I eat yogurt and sauerkrau. You know,

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Speaker 2: I try to eat a fermented food today.

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Speaker 1: And where did you grow up?

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Speaker 2: I grew up the first half of my life in Canada, Calgary, Alberta.

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Speaker 2: The motto is if it ain't Alberta, it ain't beef.

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Speaker 2: And then the second half of my life in on

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Speaker 2: the East Coast DC.

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Speaker 3: I went to.

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Speaker 2: University and high school and then moved to Boston for

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Speaker 2: graduate school. We moved to La We being my husband

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Speaker 2: and I who by the way. A husband is one

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Speaker 2: of my co founders. We moved to LA for the weather.

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Speaker 2: Really yeah, I mean Boston, d C. You don't get

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Speaker 2: what you get in La, No, that's for sure. Sometimes

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Speaker 2: whenever I go to LA for business, well, the last

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Speaker 2: time I went to LA for business is actually rained

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Speaker 2: the entire time, which is just my luck. But whenever

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Speaker 2: I go there, I have, you know, that thought for

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Speaker 2: a second that I'm like, I could get this all.

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Speaker 1: Year round people actually live here. But then I come

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Speaker 1: here and I just love.

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Speaker 2: It's chaos, and it's yellow cabs and for sure people

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Speaker 2: not making eye contact with each other all the time.

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Speaker 3: New York has gott an awesome uye.

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Speaker 2: Okay, so drinking kombucha sent me frequently And what are

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Speaker 2: you doing career wise when you kind of have this

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Speaker 2: idea that you want to start this company? So there

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Speaker 2: were three founders I mentioned my husband and I. The

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Speaker 2: third and final is my best friend Vanessa. So all

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Speaker 2: three of us were in different positions in business or

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Speaker 2: in careers, I should say, and Vanessa and I worked

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Speaker 2: for the same company, but in very different positions. We

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Speaker 2: worked for a pharmaceutical company. I think the pharma company

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Speaker 2: had one hundred and fifty thousand employees, so we were

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Speaker 2: like a number.

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Speaker 3: And the three of us just all had this real drive.

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Speaker 2: I guess it's the beginning of an entrepreneur itch, but

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Speaker 2: we had this real drive to do something on our own.

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Speaker 2: It felt like we needed to make our own mark,

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Speaker 2: that we wanted to build our own company, do it

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Speaker 2: the way we wanted to.

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Speaker 1: What was your husband doing at the time, So my.

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Speaker 2: Husband was, I guess still is you don't really leave

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Speaker 2: this career as a musician, and he was like starving

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Speaker 2: away in La trying to make ends meet through music

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Speaker 2: and have like a couple side jobs. He did work

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Speaker 2: for an entrepreneur as a side job where he really

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Speaker 2: just was like, oh my gosh, this guy he was

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Speaker 2: like writing himself checks for ninety thousand dollars a week

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Speaker 2: or something. Now money isn't the reason we're doing it,

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Speaker 2: but I think it really drove Justin to be like,

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Speaker 2: I don't have to have this life. And all three

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Speaker 2: of us were broke and super just kind of like,

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Speaker 2: we've got nothing to lose.

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Speaker 3: We want to start something ourselves.

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Speaker 1: What kind of music was he playing?

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Speaker 2: So Justin's a guitarist, He's I guess classically trained, so

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Speaker 2: plays a lot of jazz, but really plays everything.

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Speaker 3: At the time, he was in studio guitarist work, so

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Speaker 3: pretty much whatever anybody would hire him for, got it,

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Speaker 3: got it.

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Speaker 2: But when I met him, he was the lead guitarist

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Speaker 2: for a band called Tony Reeks of the Grave.

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Speaker 1: Wow, which was kind of cool.

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Speaker 2: It was a punk and I am curious to know

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Speaker 2: who named your company?

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Speaker 1: Where does the name he actually come from?

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Speaker 3: So the story of how we started was pretty cool.

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Speaker 2: We weren't supposed to be a kombucha company. It's not

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Speaker 2: like I was like, We're going to start a kombucha company.

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Speaker 2: It sort of happened by mistake, and we had two

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Speaker 2: weeks to name it, to label it, to design it,

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Speaker 2: to pick everything about it. Why because all right, Oh,

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Speaker 2: I'm going to.

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Speaker 3: Have to tell you the story.

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Speaker 1: Yeah, I mean I want this story a story.

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Speaker 3: Sorry.

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Speaker 2: So we started an entrepreneur club because we were all

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Speaker 2: feeling unfulfilled and wanted to start something right. We each

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Speaker 2: put six hundred bucks into the middle of the table.

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Speaker 2: That was the money we had to start the business.

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Speaker 1: And this is just the three of you.

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Speaker 2: Well, we invited our friends, but nobody showed up. So yeah, yeah,

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Speaker 2: it was just the three of us.

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Speaker 1: We hadn't miss that meeting.

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Speaker 2: I know, it was pretty clear who the founders were

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Speaker 2: going to be after that, We're like, all right, fine,

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Speaker 2: nobody wants to start with business with us.

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Speaker 3: Fine.

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Speaker 2: So anyway, we had this meeting, bunch of them had

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Speaker 2: to cross a bunch of things off the list because

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Speaker 2: it was too expensive.

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Speaker 3: Justin goes to get a haircut.

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Speaker 2: He's probably not gonna love that I tell the story,

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Speaker 2: but that's okay, tells a hair He goes to day,

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Speaker 2: had a haircut. The hairdresser tells him it's his last hurrah.

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Speaker 2: He's gonna lose his hair by the end of the year.

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Speaker 3: That's it. His genes have prevailed.

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Speaker 2: He's gonna be bald twenty eight and he's super disappointed,

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Speaker 2: not ready for that. So we start researching what will

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Speaker 2: regrow hair, and we find that in parts of the world.

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Speaker 2: Remember I know how to make kombucha from the past,

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Speaker 2: so we find out through our research online that in

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Speaker 2: parts of the world they use the scobi, which is

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Speaker 2: the culture used to make kombucha, and it's also a

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Speaker 2: byproduct of making kombucha as a mask on the head.

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Speaker 2: So they actually put the skoby on the head, or

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Speaker 2: some mix it with like avocados and stuff and make

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Speaker 2: it as a hair mask. The point is it somehow

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Speaker 2: had all this anecdotal support behind it of it regrowing hair,

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Speaker 2: and we were like, oh my gosh, this is amazing.

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Speaker 2: I know how to make Scoby's because I know how

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Speaker 2: to make kombucha. Scoby's are those cultures. I've got to ask, like, how,

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Speaker 2: how what?

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Speaker 1: How do you make Scoby's.

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Speaker 2: Okay, so it's a culture. Okay, So basically people often

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Speaker 2: refer to it as a mushroom.

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Speaker 3: That's not correct.

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Speaker 2: Basically, the probiotics like to live in a home, and

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Speaker 2: a particular array of probiotics actually do that as a

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Speaker 2: part of their work, so they make a little home

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Speaker 2: for themselves. It's not too different than real sourdough bread.

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Speaker 2: If you talk to a breadmaker that makes real sourdough red,

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Speaker 2: they have take some of that culture from the previous

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Speaker 2: batch and put it to the new batch, and they

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Speaker 2: can hold on to this culture essentially for hundreds of years.

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Speaker 2: And some of them claim it's like you know, in

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Speaker 2: San Francisco, it's a big deal, like how old your

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Speaker 2: culture is and stuff?

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Speaker 3: Like that, so very.

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Speaker 2: Similar to what's using sourdough, very similar to real yogurt.

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Speaker 2: If you make real yogurt or real keifer, they'll be

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Speaker 2: this like culture. It's hard to really explain, but it

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Speaker 2: is a solid substance that is made by the probiotics,

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Speaker 2: and it's essentially a home for them. So it ends

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Speaker 2: up taking the shape of whatever vessel you're using to ferment.

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Speaker 2: So in the case of like kamus, if you're making

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Speaker 2: it in a glass jar, you're gonna often see it

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Speaker 2: as like a circle. And basically all it is is

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Speaker 2: like cellulose, which is just like plant, and then inside

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Speaker 2: has the probiotics, which are bacteria and yeast.

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Speaker 1: Got it.

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Speaker 2: You have to get one from someone else. That's the

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Speaker 2: kind of crazy thing. You can't make it totally from scratch.

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Speaker 2: So the first one, I don't know where it came from.

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Speaker 2: I guess where the first care it came from. But

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Speaker 2: some people think it like came down from the heavens

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Speaker 2: and stuff.

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Speaker 1: Anyway, you don't think exactly.

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Speaker 3: I mean, I guess ultimately it could have, but no,

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Speaker 3: I don't really know. I don't think that that far back.

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Speaker 2: But I will say that the scoby it replicates with

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Speaker 2: each batch, so you only need one.

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Speaker 3: Once you have one, you can make never ending kombucha forever.

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Speaker 2: More so, all of the kombucha at Health A just

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Speaker 2: side note, we have probably over six hundred thousand Scobi's now.

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Speaker 3: It all came from one.

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Speaker 2: Mother Scoby, which we got from Tibet, which is pretty cool.

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Speaker 2: So the culture of your Scobi matters a lot when

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Speaker 2: you're making kombucha. Sorry, the health of your Scobi. If

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Speaker 2: you don't have a super healthy Scobe, you're never You're

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Speaker 2: gonna always struggle with good whether your kombucha is good,

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Speaker 2: et cetera, et cetera. So okay, so back to hair loss.

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Speaker 2: Justin's losing his hair twenty twelve.

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Speaker 3: It sucks. We have six hundred bucks. We know how

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Speaker 3: to make Scoby's.

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Speaker 2: We hear that these regrow hair, So we start making kombucha,

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Speaker 2: not for the liquid but for the Scobe's.

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Speaker 3: Right, We're gonna save the world from baldness.

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Speaker 1: Amazing, Okay, great goal.

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Speaker 2: Great goal, great business opportunity. We're super stoked about it.

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Speaker 2: So I start making a ton of kombucha, Like like

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Speaker 2: my kitchen started to become overrun with kombucha. We bottle

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Speaker 2: it in the cheapest bottles we can buy, which happened

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Speaker 2: to be Boston round brown medicine bottles that look a

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Speaker 2: lot like what you see today, and we just put

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Speaker 2: them aside in cases. I would hand them out to

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Speaker 2: friends if they came over, but like I was focused

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Speaker 2: on the cultures. A friend of a friend runs the

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Speaker 2: Brentwood Farmer's Market calls us and is like, we've got

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Speaker 2: a spot for you this summer if you want it

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Speaker 2: from March to September to sell your hair loss product.

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Speaker 2: And remember we're super like ecstatic to get started. So

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Speaker 2: we're like, yeah, done, we'll do it, even though we

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Speaker 2: didn't have a product yet, so we had basically two

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Speaker 2: weeks to get a product, a name, a label, everything together,

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Speaker 2: business license, any of the stuff. Were you using it

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Speaker 2: on his head?

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Speaker 3: No, we literally just had scoby's. We just had scopies.

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Speaker 2: Was he like, what was he waiting for? I mean,

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Speaker 2: wasn't this kind of a time sensitive issue.

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Speaker 3: Well he wasn't waiting.

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Speaker 2: So I'm a little bit of a scientist, my background,

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Speaker 2: nutrition whatever, So I'm like, we need to understand your

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Speaker 2: rate of hair loss first before we put a scoby

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Speaker 2: on your head.

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Speaker 3: So we can know what the change is.

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Speaker 2: So this is pretty embarrassing to say, but I would

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Speaker 2: count his hairs in the fucking sink, I mean in

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Speaker 2: the shower drain after he showered, because I was trying

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Speaker 2: to get a rate of hair loss.

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Speaker 3: It was not as scientific as I would have liked.

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Speaker 2: Not glamorous. I don't recommend it, but that was what

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Speaker 2: we were waiting for. And then this call came and

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Speaker 2: we were like, we'll take it. So we tried to

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Speaker 2: make a product real quick, like I remember mashing up

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Speaker 2: avocados and like looking up online how to make your

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Speaker 2: own hair mask and like putting in Scoby's needless to

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Speaker 2: say I for a couple of hours of that, we

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Speaker 2: were like, okay, this is not going to be the

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Speaker 2: direction we go, and like a movie scene, we kind

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Speaker 2: of like looked over to the wall where we had

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Speaker 2: sixty cases of unlabeled kombucha and we're like, oh, we're.

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Speaker 1: Going to sell that.

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Speaker 3: Yeah.

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Speaker 1: Yeah.

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Speaker 2: So we showed up two weeks. So you asked how

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Speaker 2: we named it. We had to like we were like, okay,

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Speaker 2: so what are we going to call this kombucha? And

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Speaker 2: by the way, the reason we didn't think kombucha was

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Speaker 2: going to be a big thing at the time for

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Speaker 2: us was that already there were competitors on the shelf

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Speaker 2: sold everywhere and a gas station at the time, so

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Speaker 2: like GT Kombucha was everywhere.

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Speaker 1: We've had GT on the pod.

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Speaker 2: Yeah, yeah, so GT was already for sale eleven years

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Speaker 2: prior to the day we even started, so he had

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Speaker 2: a lot of runway. He was already everywhere. To us,

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Speaker 2: he was like the Goliath. Yeah. We weren't like even

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Speaker 2: going to try such an interesting dude, by the way, Yeah, yeah,

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Speaker 2: basically that was kind of uh, you know it. We

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Speaker 2: had two hours to name it. Justin was drinking a gatorade.

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Speaker 2: So back to your question about how we named it.

355
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Speaker 2: Was a gatorade and I was really pass passionate about

356
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Speaker 2: fermented foods, and I was like, well, it's definitely not gatorade,

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Speaker 2: but it is an AID, and we're like, all right,

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Speaker 2: so aid's in there. And then it was like it's healthier,

359
00:16:09,080 --> 00:16:10,760
Speaker 2: so we called it Healthy Aid for a week and

360
00:16:10,760 --> 00:16:12,600
Speaker 2: then we're like that just feels like too many syllables,

361
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Speaker 2: so we.

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Speaker 3: Just dropped the Y.

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00:16:13,840 --> 00:16:17,160
Speaker 2: It's like Facebook dropped the the like, just drop the Y,

364
00:16:17,520 --> 00:16:20,160
Speaker 2: drop the Y, all right, and then I mean obviously

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00:16:20,200 --> 00:16:22,000
Speaker 2: after you did that, you probably had to go through

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Speaker 2: to see if this was even available, like.

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Speaker 1: With the trademark, if the trademarks were available.

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Speaker 2: So much of this was done the wrong way, Emily,

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Speaker 2: I can't even tell you because we didn't actually trademarket

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00:16:35,000 --> 00:16:38,360
Speaker 2: like I think after the first year. And even the

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00:16:38,440 --> 00:16:40,720
Speaker 2: anchor used in the beginning was like totally the clip

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Speaker 2: art anchor, which turns out you're not supposed to use.

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Speaker 3: And you'll yeah, when we got our first investment, they're like,

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00:16:46,560 --> 00:16:50,440
Speaker 3: none of this is protected. They're like, well, but I

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00:16:50,440 --> 00:16:52,440
Speaker 3: don't know. We we figured it out and it had

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Speaker 3: been used obviously in business, so we had no problem trademarking.

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00:16:55,640 --> 00:16:58,280
Speaker 2: And fast forward now you're in twenty thousand plus stores.

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Speaker 3: Yeah, which has been a real trip.

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00:17:00,160 --> 00:17:00,760
Speaker 1: Yeah, you know.

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00:17:00,880 --> 00:17:04,840
Speaker 2: I mean there's the growth part of the actual kumucha

381
00:17:04,920 --> 00:17:07,320
Speaker 2: on the product, which is exciting, but like on the

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00:17:07,359 --> 00:17:10,240
Speaker 2: other side of it, just growing as an individual, growing

383
00:17:10,280 --> 00:17:14,760
Speaker 2: as individuals, learning how to support a business like this

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00:17:15,240 --> 00:17:18,920
Speaker 2: has been a real fulfilling endeavor.

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Speaker 1: Right exactly.

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Speaker 2: And I can only imagine also that building it with

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00:17:22,080 --> 00:17:25,120
Speaker 2: your partner puts a whole different type of stress, not

388
00:17:25,200 --> 00:17:30,800
Speaker 2: just your partner but also your best friends. Yeah, that's yeah,

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00:17:31,280 --> 00:17:34,040
Speaker 2: I don't recommend it, she says. I feel like it

390
00:17:34,080 --> 00:17:36,840
Speaker 2: either goes one of two ways, Like people either can

391
00:17:36,920 --> 00:17:39,280
Speaker 2: do it and they do it well and they you know,

392
00:17:39,280 --> 00:17:40,720
Speaker 2: it takes a lot of work and a lot of

393
00:17:40,760 --> 00:17:44,119
Speaker 2: compromise and a lot of communication, or there's just like

394
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Speaker 2: no willingness to even have those open conversations that you

395
00:17:48,359 --> 00:17:50,920
Speaker 2: kind of need when you're trying to have your cake

396
00:17:50,920 --> 00:17:51,840
Speaker 2: can eat it too, yep.

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Speaker 3: I mean it's just like everything else, if it doesn't

398
00:17:53,640 --> 00:17:54,640
Speaker 3: kill you, it makes you stronger.

399
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Speaker 2: And in this case, when you work it out, if

400
00:17:57,320 --> 00:18:00,480
Speaker 2: you can work it out, your relationship gets waste. Like

401
00:18:00,600 --> 00:18:03,800
Speaker 2: justin and I now, I don't think anything could take

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00:18:03,880 --> 00:18:04,480
Speaker 2: us down.

403
00:18:05,080 --> 00:18:07,359
Speaker 1: Which is a pretty great thing to say with confidence.

404
00:18:07,480 --> 00:18:11,160
Speaker 2: Yeah, back to when you're first starting your company, when

405
00:18:11,200 --> 00:18:12,919
Speaker 2: do you realize that this is going to be bigger

406
00:18:12,960 --> 00:18:16,480
Speaker 2: than the farmer's market. You know, the way we got

407
00:18:16,520 --> 00:18:18,720
Speaker 2: to where we are today it was a very step

408
00:18:18,760 --> 00:18:20,800
Speaker 2: wise approach. So it wasn't like there was some big

409
00:18:20,840 --> 00:18:25,080
Speaker 2: marquee moment where you know, suddenly we jumped from like

410
00:18:25,440 --> 00:18:26,399
Speaker 2: two hundred.

411
00:18:26,160 --> 00:18:27,880
Speaker 3: Stores to four thousand stores.

412
00:18:28,240 --> 00:18:31,000
Speaker 2: It really was step wise, organic like as you would

413
00:18:31,040 --> 00:18:33,560
Speaker 2: expect it kind of growth, which was perfect for us

414
00:18:33,600 --> 00:18:35,439
Speaker 2: because we wouldn't have known how to take it to

415
00:18:35,440 --> 00:18:39,399
Speaker 2: where it is today without taking those steps. Now, if

416
00:18:39,440 --> 00:18:41,160
Speaker 2: I did it again, I think I would probably skip

417
00:18:41,160 --> 00:18:44,479
Speaker 2: a lot of those because I already know. But it

418
00:18:44,520 --> 00:18:48,399
Speaker 2: wasn't until last year that I woke up being like, wait,

419
00:18:48,560 --> 00:18:52,520
Speaker 2: I think we have like a legitimate business, and we

420
00:18:52,520 --> 00:18:55,359
Speaker 2: were like already for sale in like sixteen thousand stores.

421
00:18:55,400 --> 00:18:58,480
Speaker 2: So it really took a long time. I mean, of course,

422
00:18:58,520 --> 00:19:00,440
Speaker 2: there were milestones. Getting into a Whole Foods was a

423
00:19:00,480 --> 00:19:02,760
Speaker 2: big deal. Launching New York City that was a huge deal.

424
00:19:02,800 --> 00:19:04,680
Speaker 2: I remember the first time being able to like buy

425
00:19:04,680 --> 00:19:05,320
Speaker 2: it in New York.

426
00:19:05,359 --> 00:19:06,040
Speaker 3: That was a moment.

427
00:19:07,000 --> 00:19:10,360
Speaker 2: Getting into places like Costco, Walmart, Target, these were all

428
00:19:10,359 --> 00:19:14,600
Speaker 2: big moments. But you still have this You probably know

429
00:19:14,640 --> 00:19:19,480
Speaker 2: what I'm talking about, entrepreneurial kind of fear of just

430
00:19:20,280 --> 00:19:22,240
Speaker 2: you know, we've never rested on our laurels or thought

431
00:19:22,280 --> 00:19:25,320
Speaker 2: this thing was a given. Like we've had to fight

432
00:19:25,400 --> 00:19:29,720
Speaker 2: for it and drive it and supercharge it every damn day.

433
00:19:29,840 --> 00:19:32,080
Speaker 2: This has not just been like, oh we just happened

434
00:19:32,119 --> 00:19:33,560
Speaker 2: a luck out kind of story.

435
00:19:33,840 --> 00:19:35,640
Speaker 3: Right, Yeah, I've taken a lot of drive.

436
00:19:35,720 --> 00:19:37,720
Speaker 2: And it's crazy because I mean, you said starting it

437
00:19:37,840 --> 00:19:40,080
Speaker 2: seven years ago, so it took you six years to

438
00:19:40,160 --> 00:19:44,080
Speaker 2: be like this is legitimate despite having so many successes.

439
00:19:44,280 --> 00:19:44,800
Speaker 3: Yeah.

440
00:19:44,880 --> 00:19:46,919
Speaker 2: Along the way, I question I love to ask people

441
00:19:47,359 --> 00:19:49,959
Speaker 2: is talking about failures. And I'm sure that you've felt

442
00:19:50,040 --> 00:19:52,560
Speaker 2: as though you have had many of them in the

443
00:19:52,600 --> 00:19:56,360
Speaker 2: past seven years. When you think about those quote unquote failures,

444
00:19:56,720 --> 00:19:59,119
Speaker 2: what has been like a standout moment of something that

445
00:19:59,200 --> 00:20:03,120
Speaker 2: was really tough that actually taught you a ton? Yeah,

446
00:20:03,200 --> 00:20:08,520
Speaker 2: I mean, every every darkest moment is your greatest lesson that.

447
00:20:08,960 --> 00:20:14,959
Speaker 2: If I look at my path along happiness and unhappiness

448
00:20:15,080 --> 00:20:22,520
Speaker 2: in life, the highest peaks are always following the deepest troughs,

449
00:20:22,600 --> 00:20:24,560
Speaker 2: and I think it's because of that learning that comes

450
00:20:24,560 --> 00:20:26,959
Speaker 2: from it. So I think part of being on a

451
00:20:27,000 --> 00:20:31,760
Speaker 2: fast growth rocket ship type of company like this is

452
00:20:31,800 --> 00:20:35,560
Speaker 2: that you've got to expect those peaks and troughs. But

453
00:20:35,600 --> 00:20:37,959
Speaker 2: more specifically on that, I mean a few things come

454
00:20:38,000 --> 00:20:40,320
Speaker 2: to mind. In the beginning, I think you are just

455
00:20:40,359 --> 00:20:43,399
Speaker 2: in a constant phase of falling off the horse and

456
00:20:43,440 --> 00:20:45,919
Speaker 2: needing to get back on the horse. And I really

457
00:20:45,960 --> 00:20:48,719
Speaker 2: think that the secret to success in the beginning. I

458
00:20:48,800 --> 00:20:51,200
Speaker 2: literally think that the secret is getting back on the horse,

459
00:20:51,960 --> 00:20:54,920
Speaker 2: and that people just basically give up and others don't,

460
00:20:54,960 --> 00:20:56,680
Speaker 2: and the ones that don't succeed.

461
00:20:56,640 --> 00:20:58,640
Speaker 3: Down the line. It becomes a little more sophisticated.

462
00:20:58,680 --> 00:21:00,879
Speaker 2: You become better at knowing how to build a business,

463
00:21:00,880 --> 00:21:03,160
Speaker 2: You bring on more experienced people, so it's a little

464
00:21:03,160 --> 00:21:06,800
Speaker 2: more nuanced, but grit still I would say drives most

465
00:21:06,800 --> 00:21:10,800
Speaker 2: of our success. As far as lessons go, I think

466
00:21:10,840 --> 00:21:14,000
Speaker 2: one that's coming to mind in this exact moment, although

467
00:21:14,000 --> 00:21:16,960
Speaker 2: there have been so many emily like I can't even

468
00:21:17,000 --> 00:21:21,400
Speaker 2: in every freaking field, but one lesson that's just coming

469
00:21:21,400 --> 00:21:24,080
Speaker 2: to mind today is so we've had to hire about

470
00:21:24,119 --> 00:21:25,560
Speaker 2: two hundred and twenty five people.

471
00:21:26,320 --> 00:21:28,880
Speaker 3: How many employees we have, Now that's a big deal.

472
00:21:31,119 --> 00:21:34,359
Speaker 2: Leading as a CEO five a team of five versus

473
00:21:34,359 --> 00:21:36,639
Speaker 2: ten versus fifty, versus one hundred versus two hundred.

474
00:21:36,720 --> 00:21:38,680
Speaker 3: Now it's a really different thing each time.

475
00:21:39,320 --> 00:21:42,720
Speaker 2: And I think one of the biggest lessons is when

476
00:21:42,760 --> 00:21:45,440
Speaker 2: you see somebody with a ton of experience or skill set,

477
00:21:45,560 --> 00:21:48,000
Speaker 2: like let's say you call them high in the iq

478
00:21:48,320 --> 00:21:51,640
Speaker 2: of what you need for a job, that that's really

479
00:21:51,680 --> 00:21:55,720
Speaker 2: only half the equation. And when you're first starting out

480
00:21:55,840 --> 00:21:58,120
Speaker 2: or when you really are desperate for filling a job

481
00:21:58,160 --> 00:22:03,760
Speaker 2: even today, you might unknowingly forget about all the red

482
00:22:03,800 --> 00:22:07,240
Speaker 2: flags you're seeing and just be like, but they're so skilled.

483
00:22:07,320 --> 00:22:09,520
Speaker 2: You know, they come with like thirty years of this experience,

484
00:22:09,640 --> 00:22:12,680
Speaker 2: or you know they have this perfect skill set. If

485
00:22:12,680 --> 00:22:16,159
Speaker 2: you avoid or mask the EQ side of it, it

486
00:22:16,240 --> 00:22:19,240
Speaker 2: will come back and haunt you, and you're it's probably

487
00:22:19,320 --> 00:22:21,760
Speaker 2: not going to work. So one of the biggest mistakes

488
00:22:21,800 --> 00:22:26,119
Speaker 2: I've made is is overlooking that EQ side, hiring based

489
00:22:26,160 --> 00:22:29,879
Speaker 2: on IQ and then learning down the line that both

490
00:22:29,960 --> 00:22:31,800
Speaker 2: are equally important to the equation.

491
00:22:31,880 --> 00:22:33,600
Speaker 3: You cannot have one without the other totally.

492
00:22:33,640 --> 00:22:36,000
Speaker 2: And it's also when you're hiring finding people that have

493
00:22:36,080 --> 00:22:40,640
Speaker 2: your values oh yeah, hundred percent, so credibal, so critical,

494
00:22:40,680 --> 00:22:43,639
Speaker 2: and we already do that actually pretty well. But even

495
00:22:43,680 --> 00:22:49,040
Speaker 2: within those values, somebody might believe in and adhere to

496
00:22:49,200 --> 00:22:53,320
Speaker 2: the values, but there's still an ability to be like

497
00:22:53,480 --> 00:22:57,240
Speaker 2: an asshole and still value the same things that we value.

498
00:22:57,320 --> 00:23:00,200
Speaker 3: So, like, I don't know, it was just all the stuff.

499
00:23:00,119 --> 00:23:02,359
Speaker 2: Like Irony knew, but I kind of avoided, and it

500
00:23:02,400 --> 00:23:05,320
Speaker 2: caused a lot of heartache and inefficiency in the business

501
00:23:05,560 --> 00:23:08,760
Speaker 2: and probably a lot of uncomfortable situations. Yeah, conversations.

502
00:23:08,880 --> 00:23:11,800
Speaker 1: Yeah, Okay, pivot a little bit from this.

503
00:23:11,880 --> 00:23:13,640
Speaker 2: I want to go back to when you guys were

504
00:23:13,640 --> 00:23:15,840
Speaker 2: building your business, before you had those two hundred and

505
00:23:15,880 --> 00:23:19,679
Speaker 2: twenty five employees. When you're starting a business like this,

506
00:23:19,920 --> 00:23:23,480
Speaker 2: you're trying to cut costs where you can. You told

507
00:23:23,480 --> 00:23:27,199
Speaker 2: me a story about you and your husband driving a

508
00:23:27,240 --> 00:23:28,200
Speaker 2: refrigerated trunck.

509
00:23:28,720 --> 00:23:29,879
Speaker 1: So let's talk a little bit about that.

510
00:23:29,880 --> 00:23:33,040
Speaker 2: Oh, the one we fucking died from almost that one

511
00:23:33,280 --> 00:23:36,040
Speaker 2: because we had a refrigerated van that we did self

512
00:23:36,080 --> 00:23:40,000
Speaker 2: deliveries in. You talked about cutting costs, like, we refused

513
00:23:40,040 --> 00:23:42,639
Speaker 2: to hire a delivery driver for those, so one of

514
00:23:42,680 --> 00:23:45,359
Speaker 2: us would be driving all over LA every day of

515
00:23:45,359 --> 00:23:48,840
Speaker 2: the week, delivering until two in the morning, starting at four.

516
00:23:49,080 --> 00:23:53,200
Speaker 3: So there's that. But I think you're talking about the accident.

517
00:23:53,359 --> 00:23:54,720
Speaker 1: Yeah, let's talk about the accident.

518
00:23:55,320 --> 00:23:55,639
Speaker 3: Yeah.

519
00:23:55,680 --> 00:24:01,680
Speaker 2: So, we had our first sponsorship for Health Aid at

520
00:24:01,680 --> 00:24:05,160
Speaker 2: Treasure Island Music Fest in San Francisco, and we were

521
00:24:05,200 --> 00:24:08,480
Speaker 2: gonna rent a twenty eight foot refrigerated truck, pack it

522
00:24:08,520 --> 00:24:11,120
Speaker 2: with a bunch of kombucha and fridges, and go out

523
00:24:11,119 --> 00:24:13,000
Speaker 2: there and sell the heck out of our kombucha at

524
00:24:13,040 --> 00:24:17,440
Speaker 2: this awesome music festival. A twenty eight foot truck requires

525
00:24:17,440 --> 00:24:19,000
Speaker 2: a special license which you can.

526
00:24:18,920 --> 00:24:21,320
Speaker 3: Get online, which we did.

527
00:24:21,480 --> 00:24:23,800
Speaker 2: We didn't really think twice about the fact that maybe

528
00:24:23,800 --> 00:24:25,080
Speaker 2: somebody else should drive this thing.

529
00:24:25,880 --> 00:24:27,960
Speaker 3: Plus the cost was just sort of.

530
00:24:28,200 --> 00:24:32,119
Speaker 2: Prohibitive, so we took it and we drove it, and

531
00:24:32,200 --> 00:24:35,400
Speaker 2: about halfway up we were driving it and a gust

532
00:24:35,480 --> 00:24:38,159
Speaker 2: of wind came and it started to fishtail, and we

533
00:24:38,200 --> 00:24:40,679
Speaker 2: had no idea how to we Justin was driving.

534
00:24:41,880 --> 00:24:42,960
Speaker 3: It's all Justin's fault.

535
00:24:43,000 --> 00:24:45,199
Speaker 2: No, he didn't know how to handle it, and the

536
00:24:45,200 --> 00:24:47,879
Speaker 2: thing flipped on its side, slid one hundred feet. The

537
00:24:47,960 --> 00:24:50,600
Speaker 2: crowbar on the side of the truck like almost hit

538
00:24:50,640 --> 00:24:52,879
Speaker 2: my face and it would have definitely killed me.

539
00:24:53,680 --> 00:24:54,240
Speaker 1: Where were you?

540
00:24:54,720 --> 00:24:57,200
Speaker 2: We were like in the middle of nowhere between La

541
00:24:57,359 --> 00:25:01,400
Speaker 2: and San France, so somewhere around like where you might

542
00:25:01,440 --> 00:25:03,000
Speaker 2: get off to go to Fresno or something.

543
00:25:04,920 --> 00:25:08,280
Speaker 3: But obviously super scary. We were super shaken.

544
00:25:07,880 --> 00:25:12,040
Speaker 2: And at that point, I mean, there wasn't an ounce

545
00:25:12,240 --> 00:25:15,200
Speaker 2: of energy. We weren't squeezing out of ourselves for this business.

546
00:25:15,200 --> 00:25:19,600
Speaker 2: It was literally like all in and almost too much,

547
00:25:19,640 --> 00:25:23,920
Speaker 2: like there was nothing else in my life so.

548
00:25:24,440 --> 00:25:26,360
Speaker 3: You know, that changed things. That was really a big

549
00:25:26,400 --> 00:25:27,199
Speaker 3: turning point for me.

550
00:25:27,240 --> 00:25:30,000
Speaker 2: It actually was the reason we ended up having a kid,

551
00:25:30,040 --> 00:25:31,879
Speaker 2: because before that, I was like, there's no way I'm

552
00:25:31,880 --> 00:25:34,080
Speaker 2: fitting a kid into this whole thing. And even though

553
00:25:34,119 --> 00:25:36,359
Speaker 2: I was kind of going up in age thirty one,

554
00:25:36,560 --> 00:25:39,399
Speaker 2: thirty two, thirty three, I just kept kind of putting

555
00:25:39,440 --> 00:25:41,240
Speaker 2: the kid thing aside, like it's not going to happen now,

556
00:25:41,280 --> 00:25:42,200
Speaker 2: It's not going to happen now.

557
00:25:42,720 --> 00:25:46,280
Speaker 3: And somehow that accident forced me to. I don't know

558
00:25:46,280 --> 00:25:49,080
Speaker 3: what it changed, but suddenly every day I woke up.

559
00:25:49,000 --> 00:25:51,159
Speaker 2: It was like all I could think about, what the

560
00:25:51,200 --> 00:25:52,720
Speaker 2: fact that you had the accent of the fact that

561
00:25:52,760 --> 00:25:54,560
Speaker 2: you wanted I didn't want to have a kid.

562
00:25:54,320 --> 00:25:56,240
Speaker 3: That I want to have a kid, which was weird

563
00:25:56,280 --> 00:25:57,880
Speaker 3: because before that I didn't.

564
00:25:58,359 --> 00:26:02,199
Speaker 2: Yeah, but it was a really important accident because it

565
00:26:02,240 --> 00:26:05,560
Speaker 2: taught us a little bit to just focus on other

566
00:26:05,600 --> 00:26:07,560
Speaker 2: things in our life too. You know that life a

567
00:26:07,600 --> 00:26:12,000
Speaker 2: short lesson, it's an important one. And it helped us

568
00:26:12,000 --> 00:26:16,000
Speaker 2: grow the business too, because not so having a kid

569
00:26:16,000 --> 00:26:18,040
Speaker 2: has helped me grow the business. I'm happy going to that.

570
00:26:18,040 --> 00:26:20,000
Speaker 2: That's been pretty awesome to see that. It's made me

571
00:26:20,000 --> 00:26:20,800
Speaker 2: a better CEO.

572
00:26:20,960 --> 00:26:22,360
Speaker 1: Actually, why do you say that?

573
00:26:22,840 --> 00:26:26,240
Speaker 2: So you just don't you don't have time for anything

574
00:26:26,560 --> 00:26:30,080
Speaker 2: when you know, you become a parent, especially a mom.

575
00:26:30,280 --> 00:26:32,760
Speaker 2: In the beginning, I say, because you're the one breastfeeding

576
00:26:32,760 --> 00:26:35,800
Speaker 2: the kid and you're, you know, usually the one that's

577
00:26:35,840 --> 00:26:37,720
Speaker 2: like handling the care of the kid. In the beginning,

578
00:26:38,840 --> 00:26:42,320
Speaker 2: you just don't have time. Everything becomes your time becomes

579
00:26:42,320 --> 00:26:45,040
Speaker 2: super valuable. So you go to work, and now you've

580
00:26:45,040 --> 00:26:48,280
Speaker 2: gained this new skill set of being like, I'm I'm

581
00:26:48,359 --> 00:26:51,360
Speaker 2: only going to be spending valuable time at Health Aid

582
00:26:51,840 --> 00:26:54,359
Speaker 2: and so you begin to take things that are not

583
00:26:54,520 --> 00:26:57,000
Speaker 2: worth your time off your plate and either delegating it

584
00:26:57,040 --> 00:26:59,080
Speaker 2: to somebody else or just not doing it at all,

585
00:26:59,119 --> 00:27:00,919
Speaker 2: and learning how to up aid the business so that

586
00:27:00,960 --> 00:27:03,879
Speaker 2: it doesn't have to deal with that. So in that way,

587
00:27:03,960 --> 00:27:06,800
Speaker 2: I literally stepped into the job like with an entirely

588
00:27:06,880 --> 00:27:10,000
Speaker 2: new sort of sense of urgency that helped the company grow.

589
00:27:10,240 --> 00:27:13,040
Speaker 2: And I think the best CEO is actually probably just

590
00:27:13,080 --> 00:27:17,480
Speaker 2: a really good delegator. And so that task was something

591
00:27:17,520 --> 00:27:21,119
Speaker 2: I was triggered that was triggered from parenthood. And then

592
00:27:21,520 --> 00:27:25,080
Speaker 2: you become more patient where you need to be more patient,

593
00:27:25,240 --> 00:27:27,880
Speaker 2: you know, kids fucking cry, but you have to just

594
00:27:28,040 --> 00:27:30,000
Speaker 2: live through it, and there's things at work that happen

595
00:27:30,080 --> 00:27:31,920
Speaker 2: that you just have to become more patient. I had

596
00:27:31,920 --> 00:27:34,560
Speaker 2: some sort of resilience that I didn't have before with that,

597
00:27:35,119 --> 00:27:37,159
Speaker 2: but then again more impatient where I need to be,

598
00:27:37,359 --> 00:27:40,840
Speaker 2: Like that sense of urgency was there, and you know,

599
00:27:40,920 --> 00:27:43,679
Speaker 2: I just didn't have as much time for health aid

600
00:27:43,720 --> 00:27:46,480
Speaker 2: because there was something else just as important in my life,

601
00:27:46,840 --> 00:27:50,800
Speaker 2: and so I wasn't like there was no question I

602
00:27:50,880 --> 00:27:52,720
Speaker 2: was going to stop at five pm.

603
00:27:52,800 --> 00:27:54,480
Speaker 3: Done, period, don't care.

604
00:27:54,760 --> 00:27:56,520
Speaker 2: I'll be back at eight thirty tomorrow, but I'm done

605
00:27:56,560 --> 00:27:58,080
Speaker 2: at five because I need to go home and give

606
00:27:58,119 --> 00:28:01,480
Speaker 2: my little kids some kisses. And what that forced me

607
00:28:01,520 --> 00:28:06,560
Speaker 2: to do is design basically a company that's sustained despite that,

608
00:28:06,880 --> 00:28:10,320
Speaker 2: So you know, you basically like step up into the

609
00:28:10,320 --> 00:28:13,080
Speaker 2: helicopter a little bit and you're like, yeah, I'm gone

610
00:28:13,080 --> 00:28:13,400
Speaker 2: at five.

611
00:28:13,480 --> 00:28:15,160
Speaker 3: So that's so somebody else is going to do that work.

612
00:28:15,200 --> 00:28:17,320
Speaker 2: We're either hiring somebody or we're going to figure out

613
00:28:17,320 --> 00:28:19,000
Speaker 2: a better system, so that work it's done, but it's

614
00:28:19,040 --> 00:28:21,280
Speaker 2: not going to be me anymore. And in the past

615
00:28:21,280 --> 00:28:23,960
Speaker 2: I used to fall into that technician role all the time,

616
00:28:24,200 --> 00:28:25,919
Speaker 2: like oh, I'll just do it. I'll just do it.

617
00:28:25,920 --> 00:28:29,280
Speaker 2: I'll just do it. So yeah, I mean in that sense.

618
00:28:29,320 --> 00:28:32,000
Speaker 2: I just think it like skyrocketed me to become a

619
00:28:32,040 --> 00:28:41,280
Speaker 2: better leader. Quick break from today's episode. To give my sponsor,

620
00:28:41,360 --> 00:28:44,320
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621
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623
00:28:48,480 --> 00:28:51,200
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624
00:28:51,200 --> 00:28:53,600
Speaker 2: shake it up after my workout before I head out

625
00:28:53,600 --> 00:28:55,360
Speaker 2: the door to go to the office. And what I

626
00:28:55,440 --> 00:28:59,280
Speaker 2: do is I simply put the water into my glass

627
00:28:59,280 --> 00:29:02,560
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628
00:29:02,880 --> 00:29:05,600
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629
00:29:05,640 --> 00:29:08,360
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630
00:29:08,720 --> 00:29:11,760
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631
00:29:11,840 --> 00:29:14,280
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632
00:29:14,040 --> 00:29:14,600
Speaker 3: I get going.

633
00:29:14,800 --> 00:29:17,400
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634
00:29:17,400 --> 00:29:20,040
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635
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636
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637
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640
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643
00:29:51,520 --> 00:30:01,840
Speaker 2: to it. It sounds like the accident really just taught

644
00:30:01,880 --> 00:30:04,440
Speaker 2: you a lesson in better self care. Oh that too,

645
00:30:04,560 --> 00:30:07,800
Speaker 2: one hundred percent. I mean that was just the parent side,

646
00:30:07,840 --> 00:30:11,800
Speaker 2: But I mean I really had to slow down after

647
00:30:11,840 --> 00:30:13,760
Speaker 2: that accent, Like I was kind of shaking. I had

648
00:30:13,760 --> 00:30:17,160
Speaker 2: a concussion. I like screwed up my jaw. I had

649
00:30:17,160 --> 00:30:18,960
Speaker 2: to go to the doctor all the time. I like

650
00:30:19,080 --> 00:30:21,440
Speaker 2: wasn't thinking straight. It took me a while to recover,

651
00:30:21,760 --> 00:30:25,080
Speaker 2: like a couple of weeks for like legit recovery, and

652
00:30:25,080 --> 00:30:26,640
Speaker 2: then I would say a couple months after that for

653
00:30:26,720 --> 00:30:29,160
Speaker 2: like full recovery. And you know, it just kind of

654
00:30:29,160 --> 00:30:31,800
Speaker 2: forced me to be like, Okay, you cannot do this.

655
00:30:31,960 --> 00:30:35,680
Speaker 2: You are not superwoman. And then I started to realize

656
00:30:35,680 --> 00:30:40,080
Speaker 2: that I have to like sleep, like drink water and like.

657
00:30:40,720 --> 00:30:42,520
Speaker 3: Be good to myself. But it still took me quite

658
00:30:42,560 --> 00:30:44,440
Speaker 3: a while to be honest in the journey of like

659
00:30:44,600 --> 00:30:49,960
Speaker 3: figuring out where you feed, like what you feed.

660
00:30:51,600 --> 00:30:53,200
Speaker 2: It took me a while to really figure out the

661
00:30:53,200 --> 00:30:55,280
Speaker 2: self care one that probably came last.

662
00:30:55,760 --> 00:30:57,080
Speaker 3: Have I told you my bucket theory?

663
00:30:57,320 --> 00:30:57,400
Speaker 2: No?

664
00:30:57,520 --> 00:30:57,920
Speaker 1: Please do?

665
00:30:58,160 --> 00:31:00,920
Speaker 3: Okay, I'm big on the bucket theory.

666
00:31:01,000 --> 00:31:04,640
Speaker 2: So people often ask like questions about work life balance

667
00:31:04,720 --> 00:31:07,240
Speaker 2: and like how do you be a mom and drive

668
00:31:07,280 --> 00:31:08,920
Speaker 2: a business and blah blah blah blah blah, And I

669
00:31:08,920 --> 00:31:10,760
Speaker 2: want to first come out and say that, like, there's

670
00:31:10,760 --> 00:31:12,320
Speaker 2: no secret, I'm not superwoman.

671
00:31:13,160 --> 00:31:14,120
Speaker 3: There's no such thing.

672
00:31:15,440 --> 00:31:18,160
Speaker 2: What you have to do is define your buckets and

673
00:31:18,200 --> 00:31:19,000
Speaker 2: then feed them.

674
00:31:19,240 --> 00:31:21,480
Speaker 3: So think about your life.

675
00:31:22,280 --> 00:31:24,280
Speaker 2: Every person's going to have different buckets, but think about

676
00:31:24,320 --> 00:31:25,920
Speaker 2: what's important in your life.

677
00:31:26,000 --> 00:31:28,000
Speaker 3: So for me, I want to be a good CEO.

678
00:31:28,160 --> 00:31:30,360
Speaker 2: Yeah, career is a piece of it, but I also

679
00:31:30,400 --> 00:31:32,680
Speaker 2: want to be a good wife, a good mom, good

680
00:31:32,680 --> 00:31:34,440
Speaker 2: to myself, and good to my friends and family. Those

681
00:31:34,440 --> 00:31:37,480
Speaker 2: are my five buckets. Somebody else might have religion in

682
00:31:37,520 --> 00:31:41,640
Speaker 2: their spirituality, whatever, there's nothing right or wrong, but pick

683
00:31:41,640 --> 00:31:45,320
Speaker 2: your buckets and it's what's critically important to you, Like

684
00:31:45,400 --> 00:31:47,800
Speaker 2: you won't when you're eighty years old, You're going to

685
00:31:47,840 --> 00:31:50,640
Speaker 2: be super regretful if you're not remembered for those five things.

686
00:31:50,920 --> 00:31:52,440
Speaker 3: That's a way to think about those buckets.

687
00:31:52,920 --> 00:31:57,360
Speaker 2: So like at that time, the flipping the truck time,

688
00:31:57,920 --> 00:32:00,320
Speaker 2: I was still like challenging myself with like trying to

689
00:32:00,360 --> 00:32:04,560
Speaker 2: cook dinner every single night and like do all kinds

690
00:32:04,600 --> 00:32:08,160
Speaker 2: of stuff that I think I liked, but truly truly.

691
00:32:08,080 --> 00:32:09,479
Speaker 3: Didn't care if I was remembered for.

692
00:32:09,560 --> 00:32:11,880
Speaker 2: Like, it wasn't like what my legacy, my hope that

693
00:32:11,920 --> 00:32:14,840
Speaker 2: my legacy would stand on. And it wasn't until I

694
00:32:14,880 --> 00:32:17,520
Speaker 2: did this kind of work that I recognized, Okay, this

695
00:32:17,560 --> 00:32:19,040
Speaker 2: isn't the chapter in my life where I'm going to

696
00:32:19,080 --> 00:32:21,400
Speaker 2: cook every day and I've just completely outsourced that and

697
00:32:21,440 --> 00:32:24,400
Speaker 2: eliminated it for my life. Kind Of a little bit

698
00:32:24,400 --> 00:32:26,320
Speaker 2: sad because I love to cook, but really not a

699
00:32:26,320 --> 00:32:27,959
Speaker 2: big deal because in the grand scheme of things, I'm

700
00:32:28,000 --> 00:32:28,920
Speaker 2: hitting these five things.

701
00:32:29,080 --> 00:32:31,000
Speaker 1: Okay, so you get your five buckets. What are your

702
00:32:31,040 --> 00:32:31,720
Speaker 1: five buckets?

703
00:32:32,120 --> 00:32:37,040
Speaker 2: Good CEO, good mom, good wife, good to myself, and

704
00:32:37,160 --> 00:32:38,160
Speaker 2: good to my friend's family.

705
00:32:38,240 --> 00:32:40,800
Speaker 1: Like those five things great buckets. Okay, Okay, so.

706
00:32:40,800 --> 00:32:43,200
Speaker 3: Now imagine you start they're all full of water.

707
00:32:43,720 --> 00:32:46,040
Speaker 2: Great, Now you drill a hole into the bottom of

708
00:32:46,040 --> 00:32:49,080
Speaker 2: each of them, so now they're it's dear Liza, there's

709
00:32:49,080 --> 00:32:50,320
Speaker 2: a hole in your bucket.

710
00:32:51,960 --> 00:32:52,360
Speaker 1: Okay.

711
00:32:52,800 --> 00:32:55,840
Speaker 2: So basically my theory is, if you let one of

712
00:32:55,880 --> 00:32:58,040
Speaker 2: these things go and you don't refill it with water,

713
00:32:58,280 --> 00:33:00,200
Speaker 2: it will eventually empty out, and if it's empty for

714
00:33:00,240 --> 00:33:02,720
Speaker 2: long enough, it will go away. And so if you

715
00:33:02,840 --> 00:33:05,400
Speaker 2: only feed one bucket, it's the only one that will

716
00:33:05,440 --> 00:33:07,640
Speaker 2: feel full, and the others will not, and you will

717
00:33:07,640 --> 00:33:10,840
Speaker 2: feel lacking. Even the people that give to themselves perfectly

718
00:33:10,840 --> 00:33:13,960
Speaker 2: on our super self care people, they even come to

719
00:33:14,000 --> 00:33:16,480
Speaker 2: you and say they're unfulfilled sometimes, and the reason is

720
00:33:17,000 --> 00:33:19,000
Speaker 2: they're not thinking about the other things important in their

721
00:33:19,000 --> 00:33:23,560
Speaker 2: lives and giving to it enough. So work life balance

722
00:33:23,600 --> 00:33:26,040
Speaker 2: isn't like a daily thing. It's not like every day

723
00:33:26,040 --> 00:33:28,880
Speaker 2: I look at those buckets and they're perfectly filled. That's impossible.

724
00:33:29,680 --> 00:33:31,920
Speaker 2: It's more like, in a month's time, or even in

725
00:33:31,960 --> 00:33:34,400
Speaker 2: a year's time, am I doing enough work to each

726
00:33:34,440 --> 00:33:36,760
Speaker 2: of these buckets to keep them full enough that they're

727
00:33:36,800 --> 00:33:39,360
Speaker 2: not empty? And when you think about it like that,

728
00:33:39,400 --> 00:33:41,880
Speaker 2: it becomes a lot more manageable because, first of all,

729
00:33:41,880 --> 00:33:45,720
Speaker 2: you're not including things beyond these five buckets.

730
00:33:45,760 --> 00:33:47,200
Speaker 3: That's all you got time for right now.

731
00:33:48,840 --> 00:33:51,880
Speaker 2: And you know, one week, one day, I'm a great CEO,

732
00:33:52,360 --> 00:33:54,440
Speaker 2: but I probably wasn't a great mom that day. Okay,

733
00:33:54,600 --> 00:33:56,320
Speaker 2: so this weekend, I'm going to make sure I deliver

734
00:33:56,440 --> 00:33:58,640
Speaker 2: there and I'm not picking up my phone for work

735
00:33:58,680 --> 00:34:00,280
Speaker 2: no matter what, you know.

736
00:34:00,400 --> 00:34:02,640
Speaker 3: And then the self care one took a while.

737
00:34:02,720 --> 00:34:05,720
Speaker 2: I got good at becoming a good CEO, good wife,

738
00:34:05,960 --> 00:34:07,880
Speaker 2: good mom, and good to friends of family.

739
00:34:09,080 --> 00:34:10,719
Speaker 3: The self one took some time.

740
00:34:11,520 --> 00:34:13,720
Speaker 1: Because you feel like something's got to give at some points.

741
00:34:13,760 --> 00:34:16,600
Speaker 2: It's like there's only, like you said, so many hours

742
00:34:16,600 --> 00:34:19,279
Speaker 2: in a day that you're giving and giving and giving

743
00:34:19,320 --> 00:34:22,360
Speaker 2: wherever you can. That it's easy for us and this

744
00:34:23,360 --> 00:34:25,560
Speaker 2: we want to make everyone happy around us, that we

745
00:34:25,640 --> 00:34:27,799
Speaker 2: don't take the time because we feel like, well like

746
00:34:27,840 --> 00:34:29,000
Speaker 2: I'll get to me, I'll get to me.

747
00:34:29,400 --> 00:34:29,640
Speaker 3: Yep.

748
00:34:30,120 --> 00:34:32,759
Speaker 2: And you're always the first to compromise on yourself because

749
00:34:32,800 --> 00:34:34,319
Speaker 2: you think you can handle it, and you probably can.

750
00:34:34,360 --> 00:34:38,400
Speaker 2: For some time, there was a moment that made me shift.

751
00:34:38,520 --> 00:34:40,840
Speaker 2: I was I was hanging out with do you know

752
00:34:40,920 --> 00:34:41,560
Speaker 2: Lacy Stone?

753
00:34:42,040 --> 00:34:42,440
Speaker 1: I do not.

754
00:34:42,840 --> 00:34:45,520
Speaker 2: So. Lacy Stone is a celebrity trainer. She lives in

755
00:34:45,640 --> 00:34:49,239
Speaker 2: LA She's all about women empowerment. So I somehow got

756
00:34:49,239 --> 00:34:52,160
Speaker 2: invited as an entrepreneur to this kind of like workout

757
00:34:52,160 --> 00:34:54,560
Speaker 2: with a bunch of other entrepreneur women, and I was

758
00:34:54,600 --> 00:34:57,239
Speaker 2: at a particular low point from a self care standpoint,

759
00:34:57,320 --> 00:35:00,319
Speaker 2: real stress, real stress job at the job, which by

760
00:35:00,360 --> 00:35:02,359
Speaker 2: the way, is like constant. The stress has not gone

761
00:35:02,440 --> 00:35:05,040
Speaker 2: down or gone away. I've just become better at handling

762
00:35:05,080 --> 00:35:08,319
Speaker 2: it because of the self care. But I was in

763
00:35:08,320 --> 00:35:11,319
Speaker 2: a particularly bad spot, kind of swollen, overweight, drinking a lot,

764
00:35:11,800 --> 00:35:14,799
Speaker 2: facial acne, like just sort of not feeling myself. And

765
00:35:14,840 --> 00:35:17,120
Speaker 2: it was like a Saturday morning. I was like annoyed

766
00:35:17,160 --> 00:35:18,640
Speaker 2: I had to go to this workout thing with this

767
00:35:18,760 --> 00:35:21,839
Speaker 2: celebrity trainer chick, and so I just like made sure

768
00:35:21,880 --> 00:35:23,920
Speaker 2: I was in like the back left corner of the

769
00:35:23,960 --> 00:35:27,279
Speaker 2: workout that was like all on TV. And I show

770
00:35:27,360 --> 00:35:30,399
Speaker 2: up and everybody's super decked out and like cute workout gear,

771
00:35:30,480 --> 00:35:34,560
Speaker 2: Carbon thirty eight, high fiving, awesome energy, and I'm like

772
00:35:34,640 --> 00:35:37,560
Speaker 2: this curmudgeon like in the corner, like nobody talk to me.

773
00:35:38,120 --> 00:35:41,960
Speaker 2: I mean, I just felt like the most opposite of

774
00:35:42,480 --> 00:35:45,640
Speaker 2: those girls. But I was watching them and I noticed

775
00:35:45,640 --> 00:35:49,000
Speaker 2: that like, these weren't This wasn't like a fake community.

776
00:35:49,040 --> 00:35:51,680
Speaker 3: This community of girls was super supportive.

777
00:35:51,680 --> 00:35:54,880
Speaker 2: They were high fiving each other, really positive and authentic.

778
00:35:55,520 --> 00:35:57,560
Speaker 2: I think it reminded me a lot of like soccer

779
00:35:57,600 --> 00:36:02,359
Speaker 2: back in high school, that a team energy, and to

780
00:36:02,400 --> 00:36:04,720
Speaker 2: be honest, I loved it and I kind of envied

781
00:36:04,760 --> 00:36:06,720
Speaker 2: it and I wanted it, and it was really aligned

782
00:36:06,760 --> 00:36:09,879
Speaker 2: with who I was too. So when I saw them

783
00:36:09,960 --> 00:36:12,200
Speaker 2: and felt really different from them, I felt kind of like, wait,

784
00:36:12,239 --> 00:36:14,680
Speaker 2: this isn't me, Like why am I in the back corner?

785
00:36:14,840 --> 00:36:17,120
Speaker 2: Like you know, I was like a half step away

786
00:36:17,120 --> 00:36:19,239
Speaker 2: from smoking a cigarette, you know, like I wasn't even

787
00:36:19,440 --> 00:36:20,560
Speaker 2: I just wasn't myself.

788
00:36:21,040 --> 00:36:23,359
Speaker 3: And it was that workout that really kind of it

789
00:36:23,400 --> 00:36:24,120
Speaker 3: was like a mirror.

790
00:36:24,880 --> 00:36:28,360
Speaker 2: And I went up to Lacey afterward and I was like, hey, Lacy,

791
00:36:28,400 --> 00:36:29,840
Speaker 2: we don't know each other, but like I think I

792
00:36:29,920 --> 00:36:33,960
Speaker 2: need you in my life, and she basically invited me

793
00:36:34,000 --> 00:36:37,520
Speaker 2: to join her reboot camps that she does in LA

794
00:36:37,520 --> 00:36:40,840
Speaker 2: and now she does online where basically you just like

795
00:36:41,239 --> 00:36:44,879
Speaker 2: dedicate yourself for a period of time to like true

796
00:36:44,920 --> 00:36:49,560
Speaker 2: self love and care and then you kind of you

797
00:36:49,600 --> 00:36:51,160
Speaker 2: take a break and then you go back and then

798
00:36:51,200 --> 00:36:52,439
Speaker 2: you take a break. So I did like a two

799
00:36:52,440 --> 00:36:54,359
Speaker 2: week thing and took two weeks off, and I did

800
00:36:54,360 --> 00:36:56,120
Speaker 2: a month, and I did two months, then I did

801
00:36:56,400 --> 00:36:57,279
Speaker 2: another two month.

802
00:36:58,200 --> 00:36:59,799
Speaker 3: And it was really in that second.

803
00:36:59,600 --> 00:37:04,520
Speaker 2: Two month month program where I completely recognized how much

804
00:37:04,560 --> 00:37:07,840
Speaker 2: better I felt, and how much better my body operated,

805
00:37:07,840 --> 00:37:10,719
Speaker 2: and how much better I was resilient to stress, how

806
00:37:10,800 --> 00:37:14,560
Speaker 2: much more resilient I was to stress when I drank water,

807
00:37:15,360 --> 00:37:18,320
Speaker 2: didn't drink too much alcohol, slept eight hours.

808
00:37:18,040 --> 00:37:21,359
Speaker 3: A day, ate pretty good, and worked out five days

809
00:37:21,360 --> 00:37:21,640
Speaker 3: a week.

810
00:37:21,640 --> 00:37:23,920
Speaker 2: I was going to ask you what the kind of

811
00:37:23,960 --> 00:37:27,080
Speaker 2: cornerstones without revealing everything are of like a program like

812
00:37:27,120 --> 00:37:29,360
Speaker 2: this that made you feel so much better?

813
00:37:29,480 --> 00:37:30,640
Speaker 1: So those are the cornerstones.

814
00:37:30,800 --> 00:37:33,320
Speaker 2: Yeah, And then I think there's also this support system

815
00:37:33,440 --> 00:37:36,960
Speaker 2: she creates, of this team mentality, which for me, I

816
00:37:36,960 --> 00:37:38,960
Speaker 2: grew up playing sports my whole life, like that was

817
00:37:39,000 --> 00:37:41,399
Speaker 2: a thing. So I don't know, I think that's also

818
00:37:41,440 --> 00:37:43,880
Speaker 2: a component that there was this group of people super

819
00:37:43,920 --> 00:37:48,480
Speaker 2: supportive of each other despite all of the outside stuff,

820
00:37:48,520 --> 00:37:50,239
Speaker 2: Like none of these girls even really know about my

821
00:37:50,280 --> 00:37:52,840
Speaker 2: family life or about my career, but we just, I

822
00:37:52,840 --> 00:37:54,600
Speaker 2: don't know, we all show up at six thirty in

823
00:37:54,600 --> 00:37:56,160
Speaker 2: the morning and like, we're there.

824
00:37:57,000 --> 00:37:58,200
Speaker 3: I think that's a piece too.

825
00:37:58,160 --> 00:38:01,360
Speaker 2: With anything, whether it's working out in any type of

826
00:38:01,360 --> 00:38:03,440
Speaker 2: working out, if it's spin, if it's running, if you're

827
00:38:03,440 --> 00:38:05,719
Speaker 2: in a dance cardio. The thing about that is that

828
00:38:05,960 --> 00:38:08,279
Speaker 2: if you go it alone, it could be fine, but

829
00:38:08,320 --> 00:38:10,840
Speaker 2: if you go with a friend, that makes all the difference.

830
00:38:10,920 --> 00:38:14,880
Speaker 2: So finding your community in something and having them support you,

831
00:38:15,080 --> 00:38:18,200
Speaker 2: it's just so special. And they also hold you accountable,

832
00:38:18,360 --> 00:38:19,440
Speaker 2: which is really special.

833
00:38:19,719 --> 00:38:20,520
Speaker 3: That was a piece of it.

834
00:38:20,719 --> 00:38:23,160
Speaker 2: You had to text her every day because you worked

835
00:38:23,160 --> 00:38:25,320
Speaker 2: out with her twice a day twice a week, Lacy,

836
00:38:25,719 --> 00:38:27,920
Speaker 2: but the other three days a week you were supposed

837
00:38:27,920 --> 00:38:29,160
Speaker 2: to check in with her and let her know what

838
00:38:29,160 --> 00:38:31,719
Speaker 2: you were doing, right, And that was a piece of it.

839
00:38:31,760 --> 00:38:33,399
Speaker 2: Like if you didn't text her by twelve, she would

840
00:38:33,400 --> 00:38:34,880
Speaker 2: send an email to the whole group being.

841
00:38:34,760 --> 00:38:37,479
Speaker 3: Like am I a Dinah? And you'd be like, shit,

842
00:38:37,640 --> 00:38:38,200
Speaker 3: I was, no.

843
00:38:38,239 --> 00:38:38,560
Speaker 1: I was.

844
00:38:38,680 --> 00:38:41,680
Speaker 3: I did my spin class this morning. So I think

845
00:38:41,719 --> 00:38:42,360
Speaker 3: that's a piece of it.

846
00:38:42,440 --> 00:38:43,480
Speaker 1: But it's definitely visa it.

847
00:38:43,600 --> 00:38:46,359
Speaker 2: But I think like the main drivers probably, I mean,

848
00:38:46,360 --> 00:38:47,719
Speaker 2: if that is a piece, then there's six.

849
00:38:47,880 --> 00:38:50,160
Speaker 3: But it's it's just the stuff you already know.

850
00:38:51,120 --> 00:38:55,839
Speaker 2: Yeah, for me, probably the biggest was alcohol, I think,

851
00:38:55,960 --> 00:38:57,160
Speaker 2: especially coming from nutrition.

852
00:38:57,360 --> 00:38:59,399
Speaker 3: I really knew about that other stuff.

853
00:38:59,640 --> 00:39:02,880
Speaker 2: But you know, I just wasn't doing it, yeah, because

854
00:39:02,920 --> 00:39:04,600
Speaker 2: I was so stressed out and tired all the time.

855
00:39:04,680 --> 00:39:05,480
Speaker 1: I totally hear you.

856
00:39:05,560 --> 00:39:08,239
Speaker 2: I also when I was in college, I lost a

857
00:39:08,280 --> 00:39:10,319
Speaker 2: ton of weight, and I did that with the help

858
00:39:10,400 --> 00:39:14,360
Speaker 2: of a program that you wrote everything down. And recently

859
00:39:14,480 --> 00:39:17,800
Speaker 2: I've been doing a ton of travel and I've really

860
00:39:17,840 --> 00:39:21,200
Speaker 2: been struggling on the you know, refilling the self care bucket.

861
00:39:21,280 --> 00:39:23,920
Speaker 2: I've been like doing really great at work and really

862
00:39:23,960 --> 00:39:25,960
Speaker 2: great keeping up with my fans of friends and family

863
00:39:26,120 --> 00:39:28,960
Speaker 2: despite not being around and really focusing on filling all

864
00:39:29,000 --> 00:39:31,239
Speaker 2: the other buckets. But when it took, when I took

865
00:39:31,280 --> 00:39:33,080
Speaker 2: a step back and thought about how I was taking

866
00:39:33,080 --> 00:39:33,319
Speaker 2: care of.

867
00:39:33,360 --> 00:39:34,640
Speaker 1: Myself, I wasn't.

868
00:39:34,680 --> 00:39:36,600
Speaker 2: And I kept saying, like, I'm going to start doing

869
00:39:36,600 --> 00:39:38,840
Speaker 2: this tomorrow, I'm going to start doing this tomorrow whatever.

870
00:39:38,920 --> 00:39:41,799
Speaker 2: And I finally hit a wall before going away this

871
00:39:41,840 --> 00:39:44,160
Speaker 2: past week to Aspen that I was like today, like

872
00:39:44,200 --> 00:39:46,600
Speaker 2: it starts now. So I checked in with a friend

873
00:39:46,600 --> 00:39:49,040
Speaker 2: of mine, I started writing things down. I managed to

874
00:39:49,120 --> 00:39:52,200
Speaker 2: somehow go away for a week to Aspen and go

875
00:39:52,320 --> 00:39:55,439
Speaker 2: skiing and have every cocktail and food and everything thrown

876
00:39:55,480 --> 00:39:57,600
Speaker 2: at me, knowing that at the end of the day

877
00:39:57,719 --> 00:39:59,080
Speaker 2: I was going to get home, I was going to

878
00:39:59,120 --> 00:40:00,960
Speaker 2: write it down, and I was going to be accountable.

879
00:40:01,160 --> 00:40:03,759
Speaker 2: And I came back and I felt so satisfied and

880
00:40:03,840 --> 00:40:07,120
Speaker 2: good that I took the time to invest in myself

881
00:40:07,160 --> 00:40:09,160
Speaker 2: and to fill up the water and can and pull

882
00:40:09,200 --> 00:40:11,560
Speaker 2: it into my bucket and not feel like I missed out. Like,

883
00:40:11,600 --> 00:40:14,080
Speaker 2: you don't have to feel like you missed out. You

884
00:40:14,120 --> 00:40:16,800
Speaker 2: can still go and do these things and experience things

885
00:40:16,880 --> 00:40:18,840
Speaker 2: while being true to who you are and what you need.

886
00:40:19,280 --> 00:40:21,600
Speaker 1: Yep, I think it's so important. So well said, it's

887
00:40:21,640 --> 00:40:22,240
Speaker 1: so important.

888
00:40:22,280 --> 00:40:25,319
Speaker 2: Okay, So I mean, obviously this accident had such a

889
00:40:25,360 --> 00:40:28,560
Speaker 2: profound impact on your life because it allowed you to

890
00:40:28,600 --> 00:40:30,680
Speaker 2: say yes to things that you probably wouldn't have said

891
00:40:30,719 --> 00:40:33,600
Speaker 2: yes to before. And again, I think this idea of

892
00:40:33,680 --> 00:40:38,040
Speaker 2: like every day can be a day one that's so important.

893
00:40:38,120 --> 00:40:40,319
Speaker 2: It was probably really scary to walk up to this

894
00:40:40,360 --> 00:40:42,160
Speaker 2: woman and be like, I feel like I need you

895
00:40:42,200 --> 00:40:42,760
Speaker 2: in my life.

896
00:40:42,800 --> 00:40:43,800
Speaker 3: Oh gosh, totally.

897
00:40:43,800 --> 00:40:45,760
Speaker 2: I mean, if you've seen her, you haven't seen Lacey,

898
00:40:45,800 --> 00:40:48,320
Speaker 2: but that that should that should make it even scarier

899
00:40:48,360 --> 00:40:49,680
Speaker 2: because she's got guns.

900
00:40:50,480 --> 00:40:51,960
Speaker 3: Yeah, no, it was super scary.

901
00:40:51,960 --> 00:40:54,400
Speaker 2: And it was like I felt so embarrassed and ashamed

902
00:40:54,440 --> 00:40:57,680
Speaker 2: because I was like, can I join your camp? You know,

903
00:40:58,440 --> 00:41:01,799
Speaker 2: you know, I was supposed to be this strong CEO

904
00:41:02,080 --> 00:41:04,840
Speaker 2: in charge of this great growth company and I was

905
00:41:04,840 --> 00:41:07,319
Speaker 2: not at the time. And the thing that's gotten me

906
00:41:07,320 --> 00:41:11,240
Speaker 2: there is really it's really simple. I mean, it's just giving.

907
00:41:11,360 --> 00:41:14,160
Speaker 2: It's just making sure you carve out that time. And

908
00:41:14,480 --> 00:41:16,960
Speaker 2: you know, I think even and it's evolved for me too, Like,

909
00:41:17,000 --> 00:41:21,160
Speaker 2: so I started doing that stuff, the eating right, sleeping right,

910
00:41:21,280 --> 00:41:27,000
Speaker 2: drinking less alcohol, drinking more water, and exercising. But then

911
00:41:27,120 --> 00:41:31,520
Speaker 2: I kind of noticed that like for me, feeling like

912
00:41:31,600 --> 00:41:34,480
Speaker 2: I look good it's like an important part of my

913
00:41:34,560 --> 00:41:36,680
Speaker 2: confidence too, feeling like I'm polished.

914
00:41:36,719 --> 00:41:38,400
Speaker 3: I don't know my job, I have to do a lot.

915
00:41:38,239 --> 00:41:42,719
Speaker 2: Of face out activity, and so I just hated when

916
00:41:42,800 --> 00:41:46,080
Speaker 2: like I hadn't like done my hair in like fucking months,

917
00:41:46,080 --> 00:41:47,640
Speaker 2: which is what happens when you're in a business and

918
00:41:47,680 --> 00:41:49,160
Speaker 2: you have a kid, because you just don't have time

919
00:41:49,160 --> 00:41:51,680
Speaker 2: for that. So I now have a day a month

920
00:41:51,719 --> 00:41:54,480
Speaker 2: where I've carved out. Nobody can schedule meetings in that day,

921
00:41:54,480 --> 00:41:55,840
Speaker 2: and I just go do that stuff.

922
00:41:56,080 --> 00:41:57,400
Speaker 1: You deserve it, though.

923
00:41:57,239 --> 00:41:59,240
Speaker 2: Of course, And I think it was never a question

924
00:41:59,280 --> 00:42:01,319
Speaker 2: of whether I deserve It was more like what you

925
00:42:01,360 --> 00:42:03,799
Speaker 2: said before, I'll do this tomorrow, yeah, or I'll figure

926
00:42:03,840 --> 00:42:05,880
Speaker 2: out some time to do this, because something else always

927
00:42:05,920 --> 00:42:08,319
Speaker 2: came in its way. So it wasn't so much for

928
00:42:08,360 --> 00:42:11,160
Speaker 2: me about worthiness, although I think for some women it is.

929
00:42:11,719 --> 00:42:14,600
Speaker 2: It was really just like And then six months would

930
00:42:14,600 --> 00:42:16,640
Speaker 2: go by and I'd be like, I haven't like. The

931
00:42:16,719 --> 00:42:20,280
Speaker 2: reason you feel unpolished is because you haven't literally gone absage,

932
00:42:20,280 --> 00:42:22,280
Speaker 2: gott your hair done, gotten your nails done, done anything

933
00:42:22,280 --> 00:42:23,560
Speaker 2: about yourself.

934
00:42:23,280 --> 00:42:25,360
Speaker 1: In six months exactly exactly.

935
00:42:25,400 --> 00:42:27,399
Speaker 2: And I actually spoke to a woman the other day

936
00:42:27,960 --> 00:42:30,720
Speaker 2: that is a CEO and an entrepreneur up in Harlem,

937
00:42:30,760 --> 00:42:33,000
Speaker 2: and she was telling me that every morning she has

938
00:42:33,080 --> 00:42:36,120
Speaker 2: someone come over and style her hair, like she has

939
00:42:36,160 --> 00:42:38,760
Speaker 2: someone come and blow out her hair, and she answers

940
00:42:38,800 --> 00:42:40,800
Speaker 2: one hundred to two hundred.

941
00:42:40,480 --> 00:42:42,360
Speaker 1: Emails in that hour.

942
00:42:43,000 --> 00:42:45,920
Speaker 2: And some people would think, Wow, what an expense to

943
00:42:45,960 --> 00:42:48,319
Speaker 2: pay someone and come to your home every day, but

944
00:42:48,400 --> 00:42:50,759
Speaker 2: she said to me, I thought about my hourly rate,

945
00:42:51,000 --> 00:42:53,520
Speaker 2: and God, why wouldn't I have someone come come through

946
00:42:53,560 --> 00:42:55,360
Speaker 2: my hair for an hour, and I was like, wow,

947
00:42:55,600 --> 00:42:58,120
Speaker 2: to be in the position one day that I feel

948
00:42:58,120 --> 00:43:01,359
Speaker 2: the same way. I mean, it's it's all just having

949
00:43:01,360 --> 00:43:04,239
Speaker 2: that conversation with yourself and evaluating you know your worth

950
00:43:04,280 --> 00:43:06,480
Speaker 2: and what you have to offer and priority. She's like,

951
00:43:06,480 --> 00:43:07,840
Speaker 2: because if they didn't come do my hair and I

952
00:43:07,880 --> 00:43:09,759
Speaker 2: just wanted to do the emails, that's fine, But then

953
00:43:09,760 --> 00:43:11,280
Speaker 2: I'm going to walk out into all of these meetings

954
00:43:11,320 --> 00:43:13,560
Speaker 2: and I'm going to feel better about myself if I

955
00:43:13,600 --> 00:43:15,880
Speaker 2: do that, versus if I don't one hundred percent at

956
00:43:15,920 --> 00:43:18,959
Speaker 2: the end of the day, that judgment that others put

957
00:43:19,000 --> 00:43:21,880
Speaker 2: on you and you put on yourself, I mean, that

958
00:43:21,920 --> 00:43:22,760
Speaker 2: does not service.

959
00:43:22,800 --> 00:43:23,319
Speaker 3: That is a bag.

960
00:43:23,360 --> 00:43:25,680
Speaker 2: We should just put the fuck down, because like really

961
00:43:25,719 --> 00:43:28,800
Speaker 2: it doesn't. And I mean life is so hard already.

962
00:43:28,880 --> 00:43:33,200
Speaker 2: Accomplishing something great makes it harder. Like let's start. I mean,

963
00:43:33,239 --> 00:43:35,120
Speaker 2: I don't mean to be cheesy from la and everything,

964
00:43:35,160 --> 00:43:37,360
Speaker 2: but like, what if we stop judging each other so

965
00:43:37,480 --> 00:43:40,680
Speaker 2: much and started just high fiving each other. We've all

966
00:43:40,760 --> 00:43:43,480
Speaker 2: had bad days before. If a hair if getting her

967
00:43:43,480 --> 00:43:45,799
Speaker 2: hair blown out makes her feel like she can be

968
00:43:45,840 --> 00:43:48,440
Speaker 2: the fiercest leader that she needs to be, then who

969
00:43:48,440 --> 00:43:50,879
Speaker 2: the fuck cares? Right, let her go do that. Take

970
00:43:50,920 --> 00:43:53,160
Speaker 2: an hour grave a hair, do the hair, do the hair.

971
00:43:53,200 --> 00:43:54,239
Speaker 3: And it does make you feel good.

972
00:43:54,239 --> 00:43:58,720
Speaker 2: Anybody who doesn't think that, it's like not living their life.

973
00:43:58,800 --> 00:44:00,520
Speaker 2: So are you telling me that you're growing up to

974
00:44:00,560 --> 00:44:03,040
Speaker 2: your office feeling good like every day of the louis

975
00:44:03,239 --> 00:44:05,600
Speaker 2: really no. And that's the thing I think that's important

976
00:44:05,640 --> 00:44:08,720
Speaker 2: to say too, is like my success rate is probably

977
00:44:08,800 --> 00:44:14,400
Speaker 2: like seventy to eighty percent. Like I always I shoot

978
00:44:14,440 --> 00:44:15,919
Speaker 2: for working out five days a week.

979
00:44:16,760 --> 00:44:19,040
Speaker 3: I probably end up hitting three on good weeks.

980
00:44:19,080 --> 00:44:25,040
Speaker 2: Four Again, it's all it's all kind of like the

981
00:44:25,080 --> 00:44:28,200
Speaker 2: reality of life sets in. But I think the point

982
00:44:28,320 --> 00:44:32,520
Speaker 2: is I've become a lot more compassionate with myself there too.

983
00:44:32,560 --> 00:44:35,279
Speaker 3: I'm like, you know what, you're freaking doing all these things?

984
00:44:35,320 --> 00:44:35,839
Speaker 3: It's all good.

985
00:44:35,880 --> 00:44:37,719
Speaker 2: D Yeah, you know I say that to myself a

986
00:44:37,719 --> 00:44:38,960
Speaker 2: lot more than I did in the beginning.

987
00:44:39,200 --> 00:44:41,200
Speaker 3: In the beginning, I used to be a lot more.

988
00:44:41,080 --> 00:44:44,200
Speaker 2: Like you idiot, you know this already? Yeah, why don't

989
00:44:44,239 --> 00:44:46,840
Speaker 2: you do this better? There's so much research on negative

990
00:44:47,160 --> 00:44:49,560
Speaker 2: self talk versus positive self talk, and the power of

991
00:44:49,600 --> 00:44:54,280
Speaker 2: positive self talk and affirmations. God, every I'm really working

992
00:44:54,320 --> 00:44:58,000
Speaker 2: on getting my stellar affirmations down. Yeah, and not just

993
00:44:58,040 --> 00:45:01,600
Speaker 2: writing them down, but actually like saying them to myself.

994
00:45:01,840 --> 00:45:02,160
Speaker 3: Yeah.

995
00:45:02,239 --> 00:45:03,520
Speaker 2: They say if you say it in the mirror and

996
00:45:03,560 --> 00:45:05,200
Speaker 2: you look at yourself while you do it, it makes

997
00:45:05,239 --> 00:45:07,640
Speaker 2: a bigger impact. Oh and there's so many great YouTube

998
00:45:07,680 --> 00:45:09,799
Speaker 2: videos on that. There's like five year old girls who

999
00:45:09,840 --> 00:45:12,439
Speaker 2: are like, I like my house, I like my hair,

1000
00:45:13,320 --> 00:45:15,319
Speaker 2: And I'm like, I imagine if we actually did that

1001
00:45:15,400 --> 00:45:16,399
Speaker 2: every morning, you know.

1002
00:45:17,560 --> 00:45:17,959
Speaker 3: We don't.

1003
00:45:18,000 --> 00:45:19,640
Speaker 2: We probably wake up and we look at our phone.

1004
00:45:19,680 --> 00:45:21,480
Speaker 2: We're like, oh God, I gotta do this, i gotta

1005
00:45:21,480 --> 00:45:22,880
Speaker 2: do that. Oh shit, I'm late for this. I'm late

1006
00:45:22,920 --> 00:45:23,480
Speaker 2: for that.

1007
00:45:23,480 --> 00:45:25,719
Speaker 3: That's how we're starting our day, you know.

1008
00:45:25,960 --> 00:45:28,239
Speaker 2: And instead, what if we started it with just like

1009
00:45:28,480 --> 00:45:31,680
Speaker 2: I'm in a fucking kick ass today, or by the way,

1010
00:45:31,680 --> 00:45:33,360
Speaker 2: can I drop the up bombs? I mean, we're I

1011
00:45:33,400 --> 00:45:37,279
Speaker 2: think I've just decided that I'm gonna eat this episode

1012
00:45:37,560 --> 00:45:38,480
Speaker 2: as something as healthy.

1013
00:45:38,480 --> 00:45:41,440
Speaker 1: It's cool with it because I should have We have this. No,

1014
00:45:41,520 --> 00:45:41,879
Speaker 1: it's fine.

1015
00:45:41,920 --> 00:45:43,600
Speaker 2: I mean we have this conversation all the time because

1016
00:45:43,640 --> 00:45:46,759
Speaker 2: I think as humans we use like expletives when we

1017
00:45:46,840 --> 00:45:50,280
Speaker 2: feel really passionate and excited, and it's kind of funny

1018
00:45:50,320 --> 00:45:52,520
Speaker 2: that obviously, like there can be a situation where you're

1019
00:45:52,520 --> 00:45:54,120
Speaker 2: like at home with your kids and you're listening to

1020
00:45:54,200 --> 00:45:56,600
Speaker 2: Hurdle and I hope that you are, and all of

1021
00:45:56,640 --> 00:45:58,600
Speaker 2: a sudden, the person starts cussing, So I feel like

1022
00:45:58,640 --> 00:46:01,200
Speaker 2: I should offer them that warning. But in today's day

1023
00:46:01,200 --> 00:46:03,440
Speaker 2: and age, it's like it's cool to be explicit. Man.

1024
00:46:03,640 --> 00:46:05,399
Speaker 1: Sometimes you just got to get down with the real real.

1025
00:46:05,640 --> 00:46:08,600
Speaker 3: Yeah. Yeah, And I do use it a lot of

1026
00:46:08,880 --> 00:46:09,359
Speaker 3: that word.

1027
00:46:09,520 --> 00:46:11,800
Speaker 1: It just means you're passionate. Yeah, that's how I feel.

1028
00:46:11,840 --> 00:46:13,040
Speaker 3: I use it in the positive way.

1029
00:46:13,239 --> 00:46:16,239
Speaker 1: That's good. Okay, Health Aid fourteen flavors right.

1030
00:46:16,160 --> 00:46:18,080
Speaker 3: Now, fourteen and five on the way.

1031
00:46:18,160 --> 00:46:19,920
Speaker 2: Do you have any what? Do you have a favorite?

1032
00:46:20,360 --> 00:46:23,200
Speaker 2: Can you pick a favorite child? I don't think you

1033
00:46:23,200 --> 00:46:24,920
Speaker 2: can pick a favorite child, but you can pick a

1034
00:46:24,920 --> 00:46:26,120
Speaker 2: favoritekombucha flavor.

1035
00:46:27,160 --> 00:46:30,759
Speaker 3: For me, it's always been go to, tried and true pomegranate.

1036
00:46:30,920 --> 00:46:31,320
Speaker 1: Interesting.

1037
00:46:31,360 --> 00:46:32,680
Speaker 3: I've always just loved pomegranate.

1038
00:46:32,719 --> 00:46:35,680
Speaker 2: Part of that is that the farmer that we originally

1039
00:46:35,719 --> 00:46:38,000
Speaker 2: bought our pomegranates from really kind of like just taught

1040
00:46:38,000 --> 00:46:40,239
Speaker 2: me about farms and stuff, So I like that. But

1041
00:46:40,320 --> 00:46:43,520
Speaker 2: also I just love the taste the next probably favorite

1042
00:46:43,560 --> 00:46:45,080
Speaker 2: is Kalipino Kiwi cucumber.

1043
00:46:45,960 --> 00:46:47,240
Speaker 3: Two reasons for that one.

1044
00:46:47,360 --> 00:46:50,040
Speaker 2: If you're into cocktails and you mix that one with

1045
00:46:50,040 --> 00:46:53,560
Speaker 2: some mes cal or tequila, it is literally a ready

1046
00:46:53,560 --> 00:46:56,799
Speaker 2: to drink cocktail right there, super awesome. And I'm six

1047
00:46:56,880 --> 00:46:59,239
Speaker 2: months pregnant right now, so I can't do that, but

1048
00:46:59,280 --> 00:47:02,840
Speaker 2: I pretend like I'm having a margarita perfect and I

1049
00:47:02,880 --> 00:47:04,200
Speaker 2: even put salt on the rocks and everything.

1050
00:47:04,239 --> 00:47:06,440
Speaker 3: It makes me feel great. So that one's my new second.

1051
00:47:06,520 --> 00:47:09,080
Speaker 2: And then we've got some great new flavors coming underway

1052
00:47:09,080 --> 00:47:09,879
Speaker 2: that are super good.

1053
00:47:09,880 --> 00:47:12,080
Speaker 3: But I love them all. I created them all, so

1054
00:47:12,440 --> 00:47:13,440
Speaker 3: I really do love them all.

1055
00:47:13,800 --> 00:47:15,000
Speaker 1: I'm a pink Lady Apple.

1056
00:47:15,280 --> 00:47:17,200
Speaker 3: Pink Lady apples are number one flavors.

1057
00:47:17,360 --> 00:47:19,880
Speaker 1: I buy it probably once or twice a week at Whole.

1058
00:47:19,680 --> 00:47:22,120
Speaker 3: Foods across America. It really is.

1059
00:47:22,360 --> 00:47:25,319
Speaker 2: I'm not surprised by it. I also feel like it's

1060
00:47:25,360 --> 00:47:26,720
Speaker 2: like a good gateway flavor.

1061
00:47:27,320 --> 00:47:29,560
Speaker 1: It's the gateway co No. I mean like someone might

1062
00:47:29,600 --> 00:47:30,200
Speaker 1: be hesitant to.

1063
00:47:30,200 --> 00:47:33,160
Speaker 2: Pick up like a cayenne or like for sure, a

1064
00:47:33,200 --> 00:47:35,160
Speaker 2: Greens one even don't like.

1065
00:47:35,680 --> 00:47:38,880
Speaker 1: Yeah, we don't like apple juice. It sounds simple, easy, Yeah.

1066
00:47:38,800 --> 00:47:42,759
Speaker 3: Somebody said to me today, it's the it's the modern Martinelli's.

1067
00:47:43,440 --> 00:47:46,080
Speaker 2: Do you talk to I mean, I'm sure you obviously

1068
00:47:46,160 --> 00:47:49,319
Speaker 2: interact with your your customer all the time, but what

1069
00:47:49,440 --> 00:47:52,719
Speaker 2: has been one of the most awesome, like testimonials that

1070
00:47:52,800 --> 00:47:56,680
Speaker 2: you've heard from a customer who started drinking your beverage.

1071
00:47:58,040 --> 00:47:59,720
Speaker 3: I get stopped a lot.

1072
00:48:00,520 --> 00:48:02,160
Speaker 2: I used to get stopped a lot in the stores

1073
00:48:02,160 --> 00:48:05,080
Speaker 2: when we got started, and now it's more by email.

1074
00:48:05,120 --> 00:48:07,160
Speaker 3: We'll get like emails from customers that are just like,

1075
00:48:07,239 --> 00:48:08,680
Speaker 3: I just want to know. I want you to know

1076
00:48:08,719 --> 00:48:11,080
Speaker 3: how you've changed our lives. And we get a lot of.

1077
00:48:12,600 --> 00:48:15,520
Speaker 2: People who basically like had digestive issues and don't now

1078
00:48:15,640 --> 00:48:17,960
Speaker 2: or like somehow are able to curb their you know,

1079
00:48:18,000 --> 00:48:21,080
Speaker 2: inflammatory issues in their gut with kombucha. I really think

1080
00:48:21,120 --> 00:48:24,000
Speaker 2: that for I don't want to take credit for that

1081
00:48:24,120 --> 00:48:26,600
Speaker 2: from health Aid's perspective, I think that fermented foods in

1082
00:48:26,640 --> 00:48:27,880
Speaker 2: general will have that power.

1083
00:48:28,360 --> 00:48:31,560
Speaker 3: But the best testimonial to date is the most personal one.

1084
00:48:31,920 --> 00:48:35,400
Speaker 2: My husband's so back in graduate school, well before health.

1085
00:48:35,160 --> 00:48:36,440
Speaker 3: Aid, but same Scobie.

1086
00:48:38,840 --> 00:48:41,480
Speaker 2: He when I met him, tony reeks of the gravetime,

1087
00:48:42,640 --> 00:48:44,839
Speaker 2: he was like he had that nice heroin look going

1088
00:48:44,960 --> 00:48:46,600
Speaker 2: he was like one hundred twenty pounds and six to

1089
00:48:46,600 --> 00:48:49,480
Speaker 2: two or six y one, so nice and real skinny,

1090
00:48:49,680 --> 00:48:52,400
Speaker 2: but it wasn't on purpose. He actually had real problems

1091
00:48:52,440 --> 00:48:55,399
Speaker 2: and couldn't like eat. He vomited probably like five six

1092
00:48:55,440 --> 00:48:58,960
Speaker 2: times a week. Oh wow, from just too much acid

1093
00:48:59,000 --> 00:49:02,239
Speaker 2: in the balley, Like couldn't eat anything. And he was

1094
00:49:02,239 --> 00:49:07,440
Speaker 2: about to be put on drugs from a doctor for

1095
00:49:07,480 --> 00:49:08,320
Speaker 2: the rest of his life.

1096
00:49:08,400 --> 00:49:09,840
Speaker 3: And you know, being all.

1097
00:49:10,000 --> 00:49:12,080
Speaker 2: Graduate school, ye, I was like, let me heal, you

1098
00:49:12,400 --> 00:49:16,120
Speaker 2: give me six weeks and nothing really worked because he

1099
00:49:16,160 --> 00:49:17,560
Speaker 2: couldn't actually hold anything down.

1100
00:49:17,680 --> 00:49:18,799
Speaker 3: And then I tried to.

1101
00:49:18,760 --> 00:49:23,600
Speaker 2: Introduce fermented foods through kombucha, and it literally within twenty minutes,

1102
00:49:23,880 --> 00:49:26,560
Speaker 2: I'm not even kidding you changed everything. Like he drank

1103
00:49:26,640 --> 00:49:29,560
Speaker 2: kombucha and suddenly couldn't eat, could eat, and then he

1104
00:49:29,760 --> 00:49:31,520
Speaker 2: ate more fermented foods and he could eat more and

1105
00:49:31,560 --> 00:49:35,400
Speaker 2: he didn't and it literally stopped it from happening. And

1106
00:49:35,440 --> 00:49:37,680
Speaker 2: now he's like one hundred and seventy five pounds and

1107
00:49:37,719 --> 00:49:38,799
Speaker 2: totally normal.

1108
00:49:38,800 --> 00:49:40,080
Speaker 3: Never had to go on drugs.

1109
00:49:40,400 --> 00:49:43,880
Speaker 2: So for me, there is that functional side of kombucha

1110
00:49:43,920 --> 00:49:46,799
Speaker 2: and fermented foods that is super special. But I want

1111
00:49:46,800 --> 00:49:48,839
Speaker 2: to be careful because it's a food, it's a drink.

1112
00:49:48,880 --> 00:49:51,400
Speaker 2: It's not a drug, it's not a supplement. It's not

1113
00:49:51,440 --> 00:49:54,560
Speaker 2: the same as taking a probiotic pill or I'm not

1114
00:49:54,600 --> 00:49:58,840
Speaker 2: suggesting that people try to cure their you know, inflammatory

1115
00:49:58,880 --> 00:50:02,359
Speaker 2: bowel issues with but I do think it is a

1116
00:50:02,440 --> 00:50:06,040
Speaker 2: power in real food that it can it can heal

1117
00:50:06,080 --> 00:50:07,000
Speaker 2: you or help heal you.

1118
00:50:09,080 --> 00:50:10,000
Speaker 3: So yeah, I'll just say that.

1119
00:50:10,320 --> 00:50:12,880
Speaker 1: I'll just say that. All right, we're starting to wind

1120
00:50:12,920 --> 00:50:13,359
Speaker 1: down here.

1121
00:50:13,920 --> 00:50:14,400
Speaker 3: Cool.

1122
00:50:14,719 --> 00:50:17,880
Speaker 2: What's something that someone who has never consumed kombucha should

1123
00:50:18,000 --> 00:50:22,200
Speaker 2: know about kombucha? Because I feel like listening to the pod,

1124
00:50:22,239 --> 00:50:24,200
Speaker 2: we're definitely going to have some people that have been

1125
00:50:24,320 --> 00:50:27,040
Speaker 2: either wary of trying it or just having gotten around

1126
00:50:27,080 --> 00:50:27,319
Speaker 2: to it.

1127
00:50:27,400 --> 00:50:27,799
Speaker 3: For sure.

1128
00:50:28,320 --> 00:50:31,040
Speaker 2: Well that's true because penetration and that's an awful word,

1129
00:50:31,040 --> 00:50:32,719
Speaker 2: but it's a common one used for beverage.

1130
00:50:33,200 --> 00:50:34,920
Speaker 3: So what it means is how many fridges in.

1131
00:50:34,880 --> 00:50:38,440
Speaker 2: America have kombucha is ten percent, So that means if

1132
00:50:38,480 --> 00:50:41,319
Speaker 2: your listeners are like America, ninety percent have never had it, right,

1133
00:50:41,400 --> 00:50:42,000
Speaker 2: don't buy it.

1134
00:50:42,040 --> 00:50:42,680
Speaker 1: So I feel like.

1135
00:50:42,680 --> 00:50:46,600
Speaker 2: My listeners are pretty healthy, inclined and avid kombucha drinkers. Okay,

1136
00:50:46,719 --> 00:50:48,920
Speaker 2: but I still most of them probably haven't had it

1137
00:50:48,960 --> 00:50:51,799
Speaker 2: despite them being cool. So I mean, I would say that,

1138
00:50:52,239 --> 00:50:53,759
Speaker 2: like what I was saying before, is one of the

1139
00:50:53,800 --> 00:50:56,399
Speaker 2: most important things. Kombucha is a food. It's not a drug,

1140
00:50:56,440 --> 00:50:58,400
Speaker 2: it's not a supplement. It's not going to change your life.

1141
00:50:58,640 --> 00:51:00,560
Speaker 2: I would think about it like a bag of carrots

1142
00:51:00,719 --> 00:51:03,879
Speaker 2: or a yogurt. It's fermented, it's natural, it's got good

1143
00:51:03,880 --> 00:51:06,440
Speaker 2: stuff in you, and it's better than drinking something like

1144
00:51:06,520 --> 00:51:12,160
Speaker 2: a soda. And our role, my hope, is that our

1145
00:51:12,280 --> 00:51:15,239
Speaker 2: role in your life, our role being like the proverbial

1146
00:51:15,320 --> 00:51:20,840
Speaker 2: like kombucha role, is that we just helped fuel a stronger,

1147
00:51:20,920 --> 00:51:22,960
Speaker 2: healthier day for you so you can go on with

1148
00:51:23,000 --> 00:51:27,040
Speaker 2: your badass self. I like that. Wow, clear concise, like

1149
00:51:27,080 --> 00:51:29,719
Speaker 2: you've never said it before. When you look back on

1150
00:51:30,120 --> 00:51:33,560
Speaker 2: the past seven years and maybe even right around the

1151
00:51:33,560 --> 00:51:36,480
Speaker 2: time of that accident, and you reflect on how far

1152
00:51:36,600 --> 00:51:40,080
Speaker 2: you've come, you have an opportunity right now to offer

1153
00:51:40,160 --> 00:51:44,400
Speaker 2: the Dinah who is in recovery from that, a piece

1154
00:51:44,640 --> 00:51:49,640
Speaker 2: of advice getting over that hurdle moment. What advice do

1155
00:51:49,760 --> 00:51:52,560
Speaker 2: you give her?

1156
00:51:53,600 --> 00:51:55,160
Speaker 3: There are two things that came to mind.

1157
00:51:55,320 --> 00:51:59,880
Speaker 2: I had to think there, everything's gonna be all right,

1158
00:52:00,480 --> 00:52:04,359
Speaker 2: Okay was one because sometimes that's just what you need

1159
00:52:04,400 --> 00:52:05,919
Speaker 2: to hear when you're super down and out.

1160
00:52:06,840 --> 00:52:08,439
Speaker 3: And then the other thing was.

1161
00:52:12,040 --> 00:52:15,000
Speaker 2: Just get back on that horse. Like I really learned

1162
00:52:15,000 --> 00:52:20,000
Speaker 2: over the last seven years that that's ninety percent of

1163
00:52:20,040 --> 00:52:25,200
Speaker 2: the game is just dusting yourself off, not letting yourself

1164
00:52:25,239 --> 00:52:27,640
Speaker 2: get you down, getting back on the horse, and doing

1165
00:52:27,640 --> 00:52:31,319
Speaker 2: it better next time. Awesome, Dina, thanks so much for

1166
00:52:31,360 --> 00:52:33,879
Speaker 2: coming in and hanging out with me today. Please take

1167
00:52:33,880 --> 00:52:36,120
Speaker 2: a moment and leave a quick review by clicking the

1168
00:52:36,120 --> 00:52:39,280
Speaker 2: link with the description to this episode. We all face

1169
00:52:39,440 --> 00:52:42,000
Speaker 2: multiple hurdles in life. I want to hear about yours.

1170
00:52:42,080 --> 00:52:44,399
Speaker 2: Reach out to me at Emily at Hurdle dot us.

1171
00:52:44,600 --> 00:52:48,520
Speaker 2: Connect with the podcast on Instagram and Twitter at Hurdle Podcast.

1172
00:52:48,680 --> 00:52:51,719
Speaker 2: We are recording this inside the Smile to Go at

1173
00:52:51,719 --> 00:52:52,800
Speaker 2: the Free Hand Hotel.

1174
00:52:53,080 --> 00:52:55,520
Speaker 1: Dina, tell me where do they find you? Where do

1175
00:52:55,560 --> 00:52:56,399
Speaker 1: they find health Aid?

1176
00:52:56,440 --> 00:53:01,080
Speaker 2: Aside from obviously the twenty thousand stores, you can check

1177
00:53:01,080 --> 00:53:04,759
Speaker 2: out health Day online at health dashad dot com. That's

1178
00:53:04,800 --> 00:53:08,799
Speaker 2: also our Instagram, Facebook and Twitter handle, and my if you.

1179
00:53:08,800 --> 00:53:11,120
Speaker 1: Want to follow may obviously.

1180
00:53:10,600 --> 00:53:14,239
Speaker 2: It's Dinah Trout at Dina Trout at Dina tut Yeah,

1181
00:53:14,280 --> 00:53:15,400
Speaker 2: at dona trout d.

1182
00:53:15,520 --> 00:53:19,240
Speaker 3: A I n A trout like the fish done.

1183
00:53:19,080 --> 00:53:22,800
Speaker 2: Done, mic drop, I am at Emily a body. Another

1184
00:53:22,880 --> 00:53:25,520
Speaker 2: hurdle conquered. Catch you guys next time.

1185
00:53:25,719 --> 00:53:30,680
Speaker 3: Bye,